Huang Xiaoming was photographed riding the subway

1905 movie network news Last night, photos of Huang Xiaoming taking the subway exploded on Weibo. Many netizens lamented that Brother Xiaoming was down-to-earth. Such a big name still took the subway to travel, and passers-by looked at him in surprise, unable to believe it was real.

In fact, sometimes celebrities travel by subway, as long as you want to meet, maybe you have a chance!

Faye Wong

More than once, Faye Wong had been secretly photographed for life, such as shopping and being picked up at the airport. However, many of the photos that were taken were actually of taking the subway, which did not have the appearance of Diva at all. The most incredible thing was that the girl sitting in the same seat with her was very relaxed!

Feng Shaofeng

Feng Shaofeng was also photographed on the subway. It is estimated that the last train is about to arrive at this time, and there are very few people in the subway.

Yang Yang

Yang Yang seems to be posting video selfies while taking the subway! Wearing a big black super should not be recognized by many people. Don’t lean on the door when taking the subway, it’s dangerous!

Andy Lau

Andy Lau was also captured on the subway, appearing to be communicating with passers-by in front of him.

Deng Chao

Deng Chao, who is about to release a new crime film, was also photographed in the subway station. He was smiling, wearing sunglasses, and his hair was combed back, not changing his true sense of humor.

Chow Yun Fat

Everyone knows how many classics Fa has performed. Fa is also very rich, but he has always lived a simple and simple life. Slippers cost tens of yuan, and clothes don’t have to be brand-name.

In today’s automotive market, consumers’ choices have gone far beyond the scope of traditional fuel vehicles. With the increasing attention to energy conservation, environmental protection and vehicle cost, hybrid models are gradually emerging. Jietu Shanhai T2, as a leader in this field, has become the new favorite in the market with its efficient hybrid system, eye-catching energy-saving performance, strong power output and exceptional cruising range.

The hybrid system of Jietu Shanhai T2 integrates cutting-edge 1.5TD DHE + 3DHT165 technology. This innovative combination not only brings a smooth driving experience and a strong sense of acceleration to the driver, but also achieves a remarkable breakthrough in fuel consumption. Especially in the congested road conditions of the city, its energy recovery and reuse system is very effective, ingeniously converting braking energy into electrical energy, so that it can maintain an ultra-low fuel consumption of only 6.4L/100km under the feeding state, which undoubtedly saves a lot of cost for daily use.

What’s more outstanding is that the Jietu Shanhai T2 has a comprehensive cruising range of 1300km +. This kind of endurance, whether for long-distance travel or daily commuting, almost eliminates the dependence on gas stations, thus greatly reducing the time and financial burden caused by frequent refueling, especially in the context of rising oil prices. This advantage is even more precious.

In terms of power, Jietu Shanhai T2 also spares no effort. It is equipped with the fifth-generation 1.5TGDI engine dedicated to high-efficiency hybrid. This world-class engine is known for its excellent high efficiency and low energy consumption. Its maximum power is as high as 115kW, the maximum torque is 220N · m, and the system’s comprehensive power is an amazing 280kW, and the comprehensive torque is 610N · m. This power configuration not only makes driving more enjoyable, but also provides rapid power response at critical moments, thus avoiding unnecessary fuel consumption and time waste.

In terms of batteries, Jietu Shanhai T2 chose a high-quality battery from Ningde Times. This battery is not only full of power (battery energy 43.24kWh), but also has fast charging and multiple safety protection measures to ensure the safety and reliability of battery use. Its pure electric cruising range can reach 208km +, fully meeting the daily commuting needs of most consumers and further reducing the cost of car use.

In addition, Jietu Shanhai T2 also performs well in terms of intelligence. Its advanced intelligence system can intelligently adjust the working mode according to different driving conditions and driver needs to achieve the best energy efficiency ratio. This intelligent management not only improves driving comfort, but also saves car owners the cost of using the car virtually.

Overall, Jietu Shanhai T2 offers consumers an economical and environmentally friendly way to travel with its all-round outstanding performance. In this era of increasing emphasis on green travel, it has undoubtedly become a rare good choice. Whether from an economic perspective or from an environmental perspective, Jietu Shanhai T2 can perfectly meet the diverse needs of modern consumers.

Feature: Picture Channel

Guo Fucheng

　　Speaking to fans in Shanghai yesterday, Guo Fucheng, who was attending a business event in Shanghai, issued a "no marriage" declaration: "Now is the peak of my career, and I will not get married until I complete my dream of a stage musical." He also hinted that he had reached a tacit understanding with his gossip girlfriend Xiong Dailin on the issue of marriage.

　　"I’m a workaholic, and everyone around me knows it."

　　Yesterday, Guo Fucheng appeared in Shanghai to participate in the opening ceremony of Longines three major watch stores. Since the ceremony was divided into two sites: Meimei general merchandise on Huaihai Road and New World on Nanjing Road, Guo Fucheng also ran to two places non-stop in an hour. The fans present were crazy everywhere he went, especially in front of the New World venue on Nanjing Road. Fans surrounded the entire square. Guo Fucheng is now bound to be asked about his affair with model Xiong Dailin every time he attends the event. Yesterday, the media’s questions started with the watch. As an image ambassador, will Guo Fucheng give his girlfriend Xiong Dailin a watch? At this time, Guo Fucheng first moved out of his mother: "I do have the habit of giving watches. Last year, my mother gave her a Longines for her birthday as a birthday gift!" The media were naturally not satisfied with this answer and continued to "press", but the battle-hardened Guo Fucheng still answered the wrong question and took out another spokesperson of the brand, Liu Jialing, as a shield. Seeing that Guo Fucheng has been avoiding talking about Xiong Dailin, the media took a roundabout tactic and asked Guo Fucheng if he has plans to get married and whether he will catch up with this year’s star marriage wave. In this regard, Guo Fucheng began to issue a declaration of not getting married: "Everyone’s opportunities are different. I have been climbing up from a small entertainer to today, and I will still focus on work. I am now 43 years old, and now I am the most mature and blooming time. I want to make good use of this time. The past ten years have been training, and now whether it is a movie or a stage, it is the most mature. Everyone’s best time will pass, so I hope to take advantage of my best state to put more effort into my work, so I really haven’t thought about other things, but work very single-mindedly, I hope everyone can understand. "He also said that he has always had an ideal, that is, to produce a stage drama that integrates his music and movies, which is his pursuit in the past few years and his ultimate goal. He also released a harsh sentence:" I think, if I don’t finish this one day, I won’t think about getting married one day. "As for not wanting to get married all the time, whether I am worried about my girlfriend being unhappy. Guo Fucheng is not worried at all," I am a workaholic, and the opposite sex around me knows it and supports me very much. "Interestingly, Guo Fucheng immediately said:" You know what I mean, right? "

　　"I don’t know how much I lost."

　　In addition to the media attention on Guo Fucheng’s emotional problems, whether the recent financial crisis has been affected is also of concern to the media. Guo Fucheng admitted that he had lost money in the financial crisis, and he lost a lot on the stocks he bought, but he was unwilling to disclose the specific amount. "My stocks are all taken care of by stockbrokers, and I don’t know how much I lost, but I have a belief that as long as I don’t throw them away, they will one day rise back, and then I will not lose money." As for real estate, he said that the luxury houses he bought are all for his own use, so he doesn’t care about the price drop of the house. As for his own investment experience, he admitted that he usually invests in buying luxury watches and cars. At present, he already owns cars worth tens of millions of yuan.

　　Later, Guo Fucheng also revealed that despite the current financial crisis, he will spend energy and money to establish the Guo Fucheng Charity Cup racing competition next year, but unlike the previous Jackie Chan Charity Racing, this is a year-round event. Guo Fucheng will also transform into a racing driver to participate in the annual race. At that time, all the funds raised from various places will be placed in the "Guo Fucheng Foundation" named after him. Morning Post reporter, Luo Junpeng

Editor in charge: Li Erqing

　　Fan Bingbing, who won the Best Actress Award at the 23rd Tokyo International Film Festival at the end of last year, was recently invited to Hong Kong to shoot the cover of the opening issue of the Hong Kong version of "Claire Claire", and also to promote the upcoming film release on January 19.

　　It is reported that Fan Bingbing traveled from Beijing to Hong Kong to take the cover photo of the January issue of "Claire Claire". She arrived in Hong Kong at 4:00 pm and arrived at the studio at 5:00 pm. She did not finish the shooting until 9:00 pm. Unexpectedly, the first thing she did after work was to get together at the table full of lunch boxes and start eating. The actress often talks about "dieting and losing weight", but she seems to pay little attention.

"Aren’t you afraid of fat? Don’t you need to diet to lose weight?"

　　"I’m afraid, but life is also very important, this is my life, and I only have this little bit of life, so I won’t quit and eat everything." She added: "I guess I’m the only actress in China who doesn’t diet, and the only actress who is a little fat but doesn’t lose weight. Now many mainland actresses may only have 90 pounds, but I am more than 100 pounds, but I am born with a relatively small face, so everyone thinks I am very thin, and actors are not models. Actors always have to have some life experience, otherwise, many beautiful things in life will not be enjoyed, as long as they are not too fat to act."

　　"Sometimes I think actresses who weigh more than 80 pounds are like cardboard people. Because they are too thin, they lack the fullness that women should have, so they are not feminine enough. In the end, health is the most important thing, because after retiring from the actress profession, we have to live for many years. Maybe 80 or even 90 years old. It is not worth giving up health for dieting."

[Ask yourself is very simple]

　　Just after 2010, Fan Bingbing looked back on the past year and actually had a good time. "My job went very well, and I also won an award at the Tokyo International Film Festival. My family is very healthy, so I am very satisfied. I have no regrets, but I have gained a little weight."

　　But apart from career, what specific plans do you have for other aspects of life? "Well… let’s talk about a good relationship. Now work takes up most of my time.

　　Fan Bingbing described himself as a relatively simple girl since childhood. If it weren’t for entering the entertainment industry, I would have to deal with many things by myself. Slowly, I could only follow the rules of the game in this industry. "This industry requires me to be active, so if I want to succeed, I have to work very hard. Don’t think about getting something for nothing.

"I know exactly who I am."

　　She also admitted that before entering the industry, she could be so simple that she thought that the world was only "good people", "That was probably before the age of 20. At that time, the world in my eyes was like the world in a fairy tale; but I don’t know when, I suddenly began to wonder: Why are there bad people in this world? Isn’t it only in movies that there are good people and bad people? Why are there many people who are uneasy and kind in reality? Realizing this makes me a little discouraged. It turns out that there is a group of people in reality who love to treat people in a vicious way." Although he realized the cruelty of this reality, Fan Bingbing did not plan to change himself, "I have always been a person who loves to tell the truth, and I will never cater to what the other party likes to hear."

Don’t you ever worry about being vulnerable in this circle by being honest with others?

　　"I can’t help it, but I can’t change my nature. If I can only lie about some things, I’d rather keep silent." No wonder Fan Bingbing has maintained her own personality for so many years in the circle, and because of this, scandals always cling to her. Would she mind being called the "Queen of Topics"?

　　"I never care what others think of me, because time can prove everything. If a person can keep his words and deeds in one year, three years, five years, or even ten or twenty years, it is enough to prove the essence of this person. For myself, I know best, but as long as my family and friends agree that I am an excellent person, it is fine. I will not delusional that people all over the world love me."

[Sorry to worry my parents]

　　Although an individual can be open-minded and not affected by negative news, what Fan Bingbing can’t let go of is the burden of endless negative news on his parents. "I remember once I went home after dinner, and I was still living with my parents. I saw my father pacing back and forth in the living room and was very angry. It turned out that it was because he saw a scandal about me. He said," You live with us every day and go home every day. Why do people say you are like this? "He felt very unfair. Obviously, his child worked very hard, and he couldn’t believe that his daughter was such a person. At that moment, I was indeed a little sad, because my work made them worry and care more."

Have you ever considered leaving this circle because of your parents?

　　"I believe that even if I hold other jobs, such as being a producer or something else, I will still do as well, because I believe in my seriousness and hard work, but my favorite job is always performing, and I believe this is the most suitable job for me. Everyone has dreams, but there are very few people who can really realize their dreams in reality. I think I am very lucky. I have no reason to give up my dreams for the sake of a few inappropriate comments from others. It is completely not worth it. Of course, if it was in the era of Ruan Lingyu, she felt that people were intimidating, no one supported her, and her family did not understand her, which made her very discouraged, so she made excessive behavior. I absolutely understand, but when you come to today’s China, there must be some people to give the younger generation the correct life guide. I don’t think everyone has the strength, and not everyone avoids it. I just want to be a person who does not escape, live a positive and positive life, and face all kinds of difficulties. I will face both good and bad. "

[I am the most precious vase]

　　For others who still regard her as a "vase" for many years, Fan Bingbing’s response is very unique, "Since my debut, many people have said that although I work very hard, my beauty always outweighs my efforts; but I think this way, as an actress, you must be pleasing to the audience. I can’t deny that beauty has brought me many opportunities. But in this era, beautiful actresses can also act very well. I try my best not to prove this to others. I try my best to explain to myself that beautiful actresses and good-looking actresses can also act. I have also said that I don’t mind you continuing to call me a vase, but I want to make a most precious antique vase that you are reluctant to break or throw away, and put it in the most conspicuous position in your home. I won an award at the Tokyo International Film Festival this time. Many media asked me if I would feel like I had finally taken off my vase hat, but I responded: You can still treat me as a vase, because no one can deny my beauty, but at the same time I want to tell you that a beautiful vase can also have high appreciation value and connotation. In the old days, when you were identified as a vase, you were a vase for life, but that era has passed. "

　　Looking at Fan Bingbing’s remarks about the "vase" above, as well as the arguments about the female stars who are on a diet, I believe that from today onwards, many people who once thought she was a "vase" without a head will look at her with admiration.

Next Page More Fan Bingbing Photos

Since becoming a father, Deng Chao has become a "Baby Dazzler", sharing the joys and sorrows of his children on Weibo from time to time. On the 25th, Deng Chao exposed the warm chat records with his daughter through Weibo. Xiaohua missed her father so much that she cried because she couldn’t find her father when she was dreaming, and agreed with her father that she must call her in her dream, which was very warm.

Deng Chao posted the chat records with his daughter Xiaohua, and said: "4-year-old Xiaohua sister." From the chat records, Xiaohua missed her father so much that she couldn’t find it in her dreams, so she cried in a hurry, and no one answered the phone. Deng Chao replied that his father was at work and called his daughter after get off work. Xiaohua and her father agreed that his father must call her in her dream, which was very warm and happy.

After this Weibo was exposed, netizens watched and left messages saying: "Xiaohua is so cute! Warm heart little baby!" "Sister Xiaohua is really Dad’s little cotton-padded jacket, and a picture of super tears on the screen appeared in front of her eyes." "Four-year-old Sister Xiaohua can already express her miss for Dad very well!"

　　In order to better serve the industry with the resources and capabilities accumulated by Red Food, in 2024, Red Food Network officially launched the "Red Food Annual Gold Medal Enterprise Member", which will select high-quality catering enterprises and catering service partners to join together to create a high-quality ecological environment of information exchange and resource sharing.

　　The catering industry continues to thrive, and China’s catering industry is now entering a new development cycle.

　　The influx of many entrepreneurs, the accelerated expansion of strong catering enterprises, the rise and fall of price wars, the increasingly fierce market competition, the upstream and downstream synergy effect of the industrial chain has become more and more significant. In this new cycle, the reshuffle of the catering industry is accelerating, and a large number of catering enterprises and service providers are eliminated.

　　In October 2023, Hongjian.com, together with industry experts, scholars, high-quality enterprises and capital parties in the upstream and downstream of the industrial chain, launched the "China Catering Empower Plan", focusing on the five core sectors of communication empower, talent empower, supply chain empower, digital intelligence empower and capital empower to integrate high-quality resources in the catering industry.

　　Since the launch of the "China Catering Empower Program", it has received much attention and recognition. Against this background, Red Food Network has launched the "Red Food Annual Gold Medal Enterprise Member", which will select high-quality catering enterprises and catering service provider partners to join together to create a high-quality ecological environment of information exchange and resource sharing. In the future, we look forward to more peers joining, jointly promoting ecological synergy, building a stable catering market, and exploring the infinite value of the catering industry together.

　　01. Red Meal Annual Gold Medal Corporate Membership Service, Unlock 6 Exclusive Benefits

　　The "Red Meal Annual Gold Medal Enterprise Member" customized service is for the entire catering industry chain, providing members with 6 exclusive rights such as big data, content, and activities. By linking industrial ecological resources, we help corporate members enhance their influence.

　　Based on an in-depth understanding of the catering ecosystem, corporate members are currently divided into two categories according to catering service providers and catering enterprises, each with its own emphasis and consideration on product rights and interests.

　　02.5 core values, deeply accompanying the growth of corporate members

　　Insight into the development needs of enterprises, the five core values of "Red Food Annual Gold Medal Enterprise Member" fully help enterprises break through the situation.

　　Communication value: omni-channel, multi-form, multi-dimensional publicity to achieve high-frequency brand exposure

　　"Red Food Annual Gold Medal Enterprise Member" uses multimedia channels such as CCTV Catering Channel, Red Food Network, Red Food Think Tank, Red Food Franchise Selection, Red Kitchen Network, Catering Supply Chain Guide, and Catering Talent Account Matrix to help the brand achieve high-frequency exposure. The combination of national media and industry professional media communication accurately reaches target customers and effectively establishes the brand’s authoritative image.

Red Food Media Matrix and Entry Platform

　　Expert value: More than 100 experts in sub-sectors set up think tanks to deeply empower the comprehensive development of the industry

　　The "Red Meal Gold Medal Corporate Member of the Year" will have the opportunity to connect with expert resources in sub-sectors, and receive empowered guidance and support in strategic planning, communication, capital, etc., to help enterprises better meet market challenges.

Data Value: Unlock data, gain insights into trends, and stay one step ahead of business decisions

　　In recent years, the catering industry has kept pace with the times. Insight into trends and digital marketing reform are compulsory courses for every restaurant company today, and data analysis and comprehensive three-dimensional cognition can help restaurant companies take a step ahead in business decisions. "Red Meal Annual Gold Medal Enterprise Member" can enjoy multiple Red Meal big data accounts. With the help of multi-dimensional services such as data query, trend query, and report query provided by the Red Meal big data platform, enterprise decision-making and management can obtain more macroscopic and timely data support, providing effective reference for team decision-making.

　　Display value: recommended by the Talent Alliance, promoted online and offline, and enhanced brand influence in multiple dimensions

　　In the fiercely competitive market, how to stand out and demonstrate corporate value has become a major pain point in the industry. "Red Meal Annual Gold Medal Enterprise Member" will provide enterprises with multi-dimensional, high-frequency and strong-influence display opportunities.

　　For catering service providers, through the combination display of "offline booth + online talent recommendation", the brand’s communication volume is expanded. Offline display intuitively presents products and services, providing a real interactive experience and accurate user reach; online talent helps to improve the brand’s online exposure through personal influence and fan base.

　　For catering enterprises, the central media "Central Broadcasting Face to Face" column interviews to enhance the visibility and potential of the founder’s IP. By exporting the founder’s professional ability and value concept and other dry goods views, the high-quality content will be precipitated into brand equity, and the long-term influence of the brand will be enhanced. "Central Broadcasting Face to Face" is a catering industry elite dialogue column jointly produced by Red Food Network and Central Broadcasting Network Catering Channel. It invites well-known domestic catering entrepreneurs, investors and other industry leaders to share exciting industry trends and hot information. Since go LIVE in 2021, nearly 100 issues have been recorded, which has produced very positive significance for promoting the development of the catering industry.

　　Link value: thousands of industry summits, ecological co-creation conferences, high-end private sharing meetings, accurately link resources, and develop network connections

　　In a rapidly changing industry, building a wide network of contacts and resources is crucial to the success of enterprises. "Red Meal Gold Medal Corporate Member" provides a series of high-end and professional industry event participation places, providing enterprises with accurate resource links and the same circle expansion opportunities, helping enterprises to develop steadily and achieve a wider market layout.

　　As a catering industry service platform that has long been deeply involved in the catering industry and is committed to building a "content + data + activity" collaborative drive, Red Food has always been committed to "serving the upstream and downstream of the catering industry and assisting the upgrading of China’s catering industry" as its mission to help China’s catering industry achieve resource sharing and mutual assistance.

　　In the future, Red Food will continue to support the upstream and downstream of the catering industry and promote the stable development of the catering industry. At the same time, it is expected that more enterprises, platforms, institutions, capital parties, etc. will join the "China Catering Empower Program" to unite and build a healthy catering market, and promote the entire catering industry to explore farther boundaries and opportunities.

Hubei Daily full media reporter, Li Chaoxia

During the epidemic in 2020, community e-commerce emerged suddenly. For a while, "online order, contactless delivery, fixed-point self-pickup" has become a new model for many families to buy food. From fresh food to condiments to daily general merchandise, all kinds of group buying have followed. JD.com, Meituan, Pinduoduo and other Internet Tech Giants have entered the market, which has affected the current pattern and pattern of fresh consumption to a certain extent.

At present, while community group buying is still red, professional fresh food e-commerce represented by Missfresh and simple shopping is rapidly rising, traditional vegetable markets and life supermarkets are constantly being upgraded, and fresh sales formats of different business models meet different levels and different needs of consumers.

How is the development of community group buying? What are the advantages and disadvantages? How is the consumer experience? Recently, Hubei Daily full media reporters conducted a visit and investigation.

Shop owner "has several groups"

"Did the dishes you bought yesterday arrive?"

At 11 o’clock on April 14, Wuchang District Wuzhong Pearl Garden Community Xinminxin non-staple food store, a small space placed in a small variety of snacks, seasonings and other goods, yellow, blue and green on the ground in the storage basket piled up with all kinds of group buying goods.

The head of the group, Du Dongmei, sorted out the group buying goods that had just been delivered, and transferred the milk and other goods that needed to be stored at low temperature to the refrigerator. From time to time, community residents came to pick up the goods.

"At the same time, she is the head of five platforms including Jingxi, Hema and Meituan." Du Dongmei introduced that she and her husband are the head of the group while running the non-staple food store. Before the COVID-19 pandemic broke out in 2019, the husband and wife began to contact community group buying, and have now "held several groups".

Reporters visited and found that as community group buying blossomed everywhere, many shops such as Cainiao Post Station, convenience stores, community supermarkets, dry cleaners, etc. became community group buying self-pickup points while operating their main business. The goods bought by residents’ groups are mainly fresh, and the platform distributes and after-sales goods uniformly. The head of the group is responsible for collecting and distributing the goods.

"The head of the group needs a fixed place to place the goods to deal with the uncertainty of the weather, and the residents have different pickup times, so they need to keep an eye on it for a long time." Du Dongmei introduced that considering the cost, "shop + group buying self-pickup point" is the more common operating model at present.

"Buying more food is cheap, and the quality of the box horse is good." Du Dongmei and his wife have rich experience in community group buying. They believe that the main reasons why residents in this community choose group buying are two: there is no fresh supermarket in the community; group buying price is favorable.

According to reports, similar self-pickup points have a WeChat group of more than 100 people, and the staff or heads of each platform will release preferential information from time to time, and consumers will only consult the order logistics and after-sales situation.

"Don’t look at the dozens of orders on just one platform, but most of the transactions are only a few yuan or more than ten yuan." Du Dongmei said frankly that there are more and more heads of delegation now, and there are two in this community. The order volume is not as large as before, and the commission is getting lower and lower. "It’s really getting harder and harder to do. Once, the commission for an order of 50 yuan was only a few cents."

Radish and cabbage have their own loves

The reporter observed in Xinminxin non-staple food store that most of the people who came to pick up the goods in the morning were fathers and mothers-in-law in the community. Du Dongmei introduced that as the head of the team, she mainly serves young office workers and the elderly.

"It’s mainly cheap," Shi, a resident of the community, told reporters. She orders three to four times a week, and community group buying has become the main way for her and her wife to buy food.

For post-90s office worker Xiao Zhang, community group buying can save the time and labor cost of going to the farmers’ market or supermarket to buy vegetables, and it is cheaper than fresh food e-commerce. "Just move your finger to place an order and pick it up at the pick-up point when you get off work the next day."

When it comes to shopping, consumers’ needs are diverse and scattered. Young people care about convenience and time saving, while the elderly care more about freshness and low prices.

There is a basket of life supermarkets in Yuyuan Community, Chutian City, Wuchang District. Every afternoon, the vegetables are bought by the middle-aged and elderly groups in the community. Tingting, a clerk, said: "The store is also a community group buying self-pickup point for three e-commerce platforms. There are only three or four orders a day for many times. On the contrary, we often use group buying to supplement daily necessities such as seasonings because of discounts."

Unlike the elderly who buy food first and then decide on the menu, young people mostly decide on the menu first and then place targeted orders. Xiaojin, a post-95 consumer, said: "Every time I think about what to cook before buying ingredients, it is more suitable to place an order online."

Consumer demand is constantly being subdivided, with different requirements for different formats. Obviously, the development direction of fresh retail is mainly to clarify service segments.

The problem of preservation is unavoidable

Despite the huge differentiation in the way people buy food, personal preferences vary and preferences change from time to time, which also makes the community group buying market usher in a round of reshuffle.

Last year, food enjoyment, orange heart selection, ten Hui group and other brands have completely shut down related business, the rise of community group buying under the special background of epidemic prevention and control, continuous industry shock.

The reporter learned in the interview that while pursuing price concessions, people’s requirements for quality are increasing day by day. As a daily consumer product, fresh food is consumed with high frequency and fast consumption speed, but there are many links in the fresh supply chain, long chain and large loss, so it is difficult to avoid how to keep "fresh".

Many citizens believe that community groups buying orders can only be "accepted as ordered", unable to select and select goods on the spot, and the delivery time of goods cannot be standardized. Many fresh products cannot be maintained after delivery.

In addition, quality, service, and after-sales issues also pose pain points.

Consumer Xiao Wang reported that he had bought unripe cantaloupe and slightly moldy leafy vegetables, and also lost quick-frozen French fries. Because the goods were only "left" on the overhead floor of the negative first floor of the community every time, and he never met the head of the team, the after-sales problem was settled.

According to industry analysts, the consumption model of "reservation + self-pickup" is doomed to the disadvantage of community group buying in terms of shopping timeliness and experience. Its biggest strength is low price, which comes from the reduced loss rate in the distribution process and the subsidy of the platform. In order to enhance the stickiness of old users and grab new users, many platforms often launch ultra-low price panic buying activities. When low price becomes the main competitiveness of the platform, the price fluctuation of other channels will affect the sales volume of the platform, and the order profit is extremely low, and even the transit warehouse and logistics costs cannot be covered.

Relevant experts said that the platform should return to the essence of the retail industry, make every effort to build a fresh supply chain system, provide consumers with guaranteed and quality products; use data, capital, technology and other advantages to fully cooperate with the upstream manufacturers to improve the business chain operating efficiency; fully empower local suppliers and heads, differentiate the operation of regional community group buying business, and ensure the stable development of the regional market.

A few days ago, the car announced its sales results for July. It sold 18,225 units in July, an increase of 18.88% year-on-year. At this time when the epidemic is plagued and there is a "lack of core", its results are very prominent. 01 and 03 are its two best-selling cars, followed by the coupe SUV05, and then the 09 and 05 + two new cars will be listed this year.

Unconsciously, it seems to have become the only applauded and called the independent luxury brand, its brand cumulative sales have broken through 556,000, according to this trend, it seems that next year can clock in millions of sales.

The road to upward breakthrough for independent brands has always been full of hardships. On the one hand, it is necessary to be technically strong, and on the other hand, it also faces the extrusion of joint ventures and imported brands. How did it rise step by step? Let Kung Fu Auto take you a look.

(1) Powerful self, dimensionality reduction blow

In the past, the failure of self-owned brands to rise was often due to two reasons. Either "sail under false colors", such as hiring a foreign designer, adding a NAPPA leather seat, and adding a variety of fancy configurations, it is said that its high-end, its own mechanical quality is still the same. Users look good, but they will be exposed after buying it home for a while.

Or it is not grounded, the most typical is that they have tinkered with a system, which is indeed different from the existing products. But the sales volume cannot be sustained, the cost has gone up again, and the things built behind closed doors are not much better. In the end, the road can only be narrower and narrower.

The height of the product starts from the most essential part, but it is still "grounded" and closely related to the actual needs of users.

Taking 01 as an example, it is based on the CMA architecture jointly developed with it. It has defined three global standards of safety, reliability and quality from the infrastructure. At the same time, the powertrain, chassis and electronic and electrical are built as "new three parts". It has both high safety and high quality, but also has excellent performance.

The full range of Drive-E 2.0TD turbocharged engines are available in T4 and T5 power options, allowing users to choose what they need according to their performance and economic needs. The 8AT automatic transmission has smooth gearshifts and little frustration, allowing for strong power output in low gears and extreme fuel economy in high grades. It can also learn by itself according to driving habits and automatically adjust the timing of gear changes to adapt to various complex environments.

Coupled with professional chassis tuning and BorgWarner’s fifth-generation intelligent four-wheel drive system, it can combine handling and comfort, and can easily adapt to various road conditions.

In terms of mechanical quality, it is undoubtedly outstanding compared to other domestic high-end brands. And it is not "high and low". Taking the CMA architecture as an example, it realizes resource sharing and scale effect among the group’s brands. This not only reduces the cost of research and development, but also has more inventory, and manufacturers can better control product quality.

This is the advantage. To put it bluntly, it is a brand that relies on the group and uses money to make a living. But it is not in vain. Its success also feeds back to other brands in the group, so as to achieve a win-win situation, which is difficult for other car companies to imitate.

(3) Adhere to individuality and outstanding temperament

In addition to providing excellent mechanical quality and balanced product strength, it is actually a very personalized brand. It has both 01 and 03 relatively "orthodox" models, and will also launch some personalized models according to user requests. This approach is traditionally thankless, but it has a good role in promoting brand perception.

The most typical is the 02, which is officially defined as a coupe SUV. In fact, it is a very typical crossover, even more like a wide-bodied hatchback. Everyone knows that hatchback sales have not been very good in recent years, and even the sales of the "magic car" Golf have been declining.

But it was in this market situation that he still chose to launch 02, its goal is to meet the needs of different consumer groups. Although it is destined not to have a big market, it is definitely difficult for users who like to control excellent cars to refuse.

He even went to great lengths to create a special 02 Hatchback version for it, which is equivalent to the official sports modified version of the 02. It uses a more powerful power system, further reduces the height of the body, and adjusts the chassis more sporty, resulting in better handling performance.

Just this year, several users have asked Kung Fu Auto, 02 Hatchback and Golf GTI who is more worthy of choice. This is a kind of progress. Before, such a field was definitely blank for domestic cars.

In addition, the "real" coupe SUV05 (the 02 is actually a crossover) and the entry-level SUV06 were also launched. The market for these two cars is actually not large, but compared to their peers, their competitiveness is still very good.

This is what it insists on. It can be said that it is not a completely "market-oriented" brand. Its product layout is quite personalized, and sometimes it even makes people feel that it is "too hard" in some easily overlooked parts. But it is not a "market-oriented" approach. Instead, it has made it favored by the market and has become the most popular independent luxury brand. It can only be said that the painstaking efforts pay off. When you pay for the user, the user also cares about your good.

(3) The future can be expected to continue to break through

In the coming months, two more blockbuster models will be launched, namely the sporty SUV05 + and the mid-to-large luxury SUV09.

Let’s talk about the 05 + first, it will use a new version of the 2.0T high-power engine, with a maximum power of 195kW, which is further improved compared to the 187kW output power of the 03 +. The new car will be equipped with a complete set of sports kits on the basis of the existing 05, including wheel hubs, front and rear lips, side skirts, spoilers, and calipers. These are all redesigned, and the chassis will be further strengthened.

The new car will also have the original rear wing, which can better play the speed. At the same time, it will also be equipped with racing-grade ventilated brake discs, which have higher resistance to heat aging, and can stop in time while enjoying the speed.

Needless to say, this will be another product that earns word-of-mouth in advance. There is only one domestic brand that does these things.

The upcoming 09 will be the brand’s first 7-seater car and will also become the current flagship model. The new car will be based on the SPA architecture, which is considered to be the key to the rapid growth of the last decade. The whole series is equipped with a 2.0T + 48v light hybrid system as standard, providing strong performance and excellent NVH feel.

In addition, its luxury construction is also unparalleled. A large number of leather materials and fur materials are used in the car, and the luxury atmosphere is very prominent. High-end configurations such as bose audio and hud head-up display will also be added together. The rigid body is built, the intelligent safety configuration, and the workmanship materials in the car are all filled together.

It is generally believed that 09 will become a key to break through the 300,000 level.

(4) Kung Fu shooting

Compared with other independent luxury brands, the series of models has embarked on a new path. It has not only the kind materials and rich configuration that far exceed the joint venture brand, but also performs very well in terms of mechanical quality, which makes it always in a favorable position in the competition.

At the same time, the brand is also launching a variety of personalized models to meet the needs of different user groups, which further accelerates its reputation accumulation.

But it has to be said that its success is difficult to replicate. Even if it is now completely "branded", can other independent high-end brands learn from it?

　　China News Service client side Beijing, January 13 (reporter, Wu Tao) The seemingly stable mobile travel landscape has undergone frequent changes recently. Meituan has launched online car-hailing services in many places; Mobike has also launched shared car services; Didi has taken over the small blue car and announced that it will launch its own shared bicycle platform. What do these changes show? What changes will it bring to the industry and ordinary users?

　　Mobile travel melee: cross-border turf grab

　　After these changes, the reporter interviewed three companies separately. Didi said that the shared bicycle itself will bring convenience and benefits to users, and its layout does not conflict with the online car-hailing business, but the travel scenarios are different.

　　After launching the shared car business, Mobike said it aims to use its own technology to create a three-dimensional transportation model that integrates vehicles, piles, and networks, providing a one-stop solution to consumers’ multi-scenario travel needs from cycling, to driving, and then to cycling (ride-ride-ride).

　　Meituan commented that its mission is to let everyone "eat better and live better", and catering, entertainment and other businesses are closely linked to travel, and entering travel services happens to make the user experience more convenient.

　　For these changes, Li Yi, chief researcher of the Internet Research Center of the Shanghai Academy of Social Sciences, analyzed in an interview with China News Service reporters that only the takeaway business seems to be a bit far from the connection with mobile travel, but in fact, internationally, including Uber, online car-hailing companies have long started to do takeaway business.

　　"Meituan’s mentality of deploying online car-hailing may be’rather than being passively beaten, it is better to take the initiative to attack ‘, and this can also add’story’ to Meituan’s listing," Li Yi said.

　　According to public information, in 2015, Didi invested in food delivery platform Ele.me; Uber also launched food delivery business Eats in 2014, and they also have delivery service Uber Rush.

　　Li Yi analyzed that everyone originally thought that takeaway, online car-hailing, and shared bicycles would become industry oligarchs respectively, but these current changes show that once a platform economy is formed, it is very dreadful. Businesses have no boundaries and can cross borders at any time. Now it is takeaway, and it may also be express delivery in the future.

　　The money war is likely to strike again

　　This round of cross-border turf grabbing is menacing. It is reported that Meituan’s online car-hailing rate is 8% for drivers, which is more than double that of Didi, and there are rewards in some areas, such as zero for the first three months for the top 50,000 drivers in Beijing.

　　The reporter also noticed that whether it is due to competitive pressure, the established online car-hailing company Yidao has recently lowered the proportion of drivers, from the original 21% to 5%. However, the actual controller of Yidao and the founder of Taoyun Capital, Wen Xiaodong, said that this has nothing to do with Meituan’s commission reduction to 8%.

　　Not only online ride-hailing, but also in the field of shared bicycles, the platform war has always been in a state of "burning money". Various discounts and free riding activities continue; the monthly card model launched by Mobike and ofo is even more inexpensive, with a minimum of only 2 yuan for a monthly subscription.

　　In addition, why is it possible to restart the money-burning war in the field of mobile travel? During the investigation, the reporter found that the driver’s loyalty to the online car-hailing platform is not high. Some online car-hailing drivers told the China News Network reporter bluntly, "Naturally, which platform gives more money and which one goes."

　　"In this situation, the possibility of a money-burning war is very high." Li Yi analyzed that if Didi’s response is not sensitive enough, Meituan’s online car-hailing has the opportunity to become bigger; but if Didi responds, it needs to adjust the proportion of drivers. However, Li Yi also said that if Didi’s response is sensitive enough, it may be difficult for other platforms to compete with it in the field of online car-hailing.

　　Didi founder and CEO Cheng Wei also commented on Meituan’s online car-hailing platform. He said that there are 350 online car-hailing platforms in China, and there is only one more competitor. Didi has encountered too many competitors. Meituan is certainly not the weakest, but it may not be the strongest.

　　Users will enjoy more discounts for subsidized taxis and bicycles

　　What benefits can users get from corporate melee and mobile travel? Users who have experienced the 2014 online car-hailing subsidy war know that red envelopes that cost more than ten yuan are not a joke, and a taxi starting price is properly available. Once mobile travel once again triggers a money-burning war, red envelopes are naturally indispensable.

　　Li Yi said that for the majority of users, mobile travel chaos is definitely a good thing. If there is competition, the service will be better, and users may also receive competitive subsidies.

　　In addition, users will also have a better mobile travel experience. Imagine a shared bicycle deposit, a variety of shared bicycles can be ridden casually; the connection between shared bicycles, shared cars, and online car-hailing is not stuck, and 1 minute will not be wasted; your takeaway may be delivered by an online car-hailing, which is faster and more stable. What’s more, maybe you can eat takeaway in the car in the future.

　　These are not impossible. For example, Didi has launched a "one-click crayfish" service; its platform has also brought together functions such as special cars, express cars, ride-sharing, and shared bicycles. In the future, shared bicycles will also include a variety of shared bicycles, including ofo and small blue cars.

　　There are various indications that it is a high probability event that an APP can solve all things in the future. Mobike also said that in the future, users will be able to use Mobike shared cars without switching APPs to realize functions such as unlocking, returning cars, and paying orders. One APP can meet a variety of travel needs.

　　But here comes the problem again, it is also an APP that includes all mobile travel services. Do you choose Mobike, Meituan, or Didi? The battle between giants is still inevitable. (over)

　　Look at the goods in the WeChat group, place an order with the Mini Program, and move your fingers, and all kinds of fresh food and grain and oil products will be delivered to your home. In 2020, a sudden epidemic disrupted everyone’s pace of life. The online retail industry broke out, and community group buying unexpectedly became an important support for the lives of residents in the community. Meituan, Ali, JD.com, Pinduoduo and other giants have entered the scene. Recently, Qilu Evening News · Qilu One Point reporter walked into many communities in the provincial capital to understand the current situation of community group buying.

　　Yu Minxing, reporter of Qilu Evening News, Qilu Yidian

　　Daily 70-80 orders

　　The maximum daily turnover is more than 10,000 yuan

　　Near eleven o’clock in the evening, Ms. Zhou "poisoned late at night" in the WeChat group buying group, and the photos and small videos of spicy crayfish teased everyone’s appetite. "Ding Ding Ding" The mobile phone kept vibrating, and Ms. Zhou received another wave of orders before going to bed.

　　After nearly four years in the industry, Ms. Zhou has been sitting on two WeChat group buying groups of 500 people, becoming a well-known "head" of a residential community in Jinan Tianqiao District. "We started doing community group buying in 2017, and the users are basically the owners of the community." Ms. Zhou’s community group buying relies on her own express collection point. When the owners take the express, they take home the fresh food bought the day before, which is very convenient. "The customer source is relatively stable, and it is not so laborious to do. It is like opening another online supermarket. Everyone orders online and picks up the goods the next day. I am a pickup point here."

　　It is reported that there are thousands of households in Ms. Zhou’s community, and several like her do community group buying. "Basically, some mother-and-wife stores are doing it, and the user intersection is very large." Ms. Zhou said that the platforms of the heads of the group also cover each other, including Xingsheng Preferred, Shihui Tuan, you and me. "I will send products to the group for users to choose by themselves. Recently, another Meituan Preferred has been added, and the activity is relatively strong. It is very popular with everyone."　

　　The opening situation of each platform is also different, some open groups every day, and some open the next day. "Every time you open a group, you can make a few dozen orders, and as many as hundreds of orders. Each platform adds one plus, and the average is 70 or 80 orders a day." Ms Zhou said that because most of them are fresh, grain and oil products, the daily turnover fluctuates relatively large. "It can be as little as two or three thousand yuan, and more can exceed 10,000 yuan. Especially during the holidays, the number of fruit gift boxes is very large, and the daily turnover can reach about 13,000 yuan."

　　Commission 10% -15%

　　"Leader" has a considerable monthly income

　　The day after the opening of the group was the busiest time for Ms. Zhou, which was basically from morning to night. "Especially when you get off work, users go home and take the dishes back by the way. There are often long lines at the door of the store to pick up the goods."

　　Ms. Zhang, a working mother, is a member of the daily queue to pick up the goods. "When there is no food at home, I will visit the group buying group in the community to see what I want to buy, and it will be delivered to the community the next day. It is too convenient to visit the vegetable market and supermarket." In Ms. Zhang’s opinion, convenience is the main reason for choosing community group buying.

　　In addition to convenience, high quality and low price are also a major reason for community group buying. Ms. Zhou cited mangosteen, kiwi fruit, dragon fruit and other fruits on her platform as examples. Mangkhut, which sells for more than ten yuan a catty in the supermarket, costs only 8.9 yuan to buy on the platform. Xu Xiang’s kiwi platform costs 9.8 yuan for three catties, and the cheapest kiwi in the supermarket also costs five or six yuan a catty.

　　"The quality of fruits, vegetables and supermarkets is comparable or even fresher, and the price is still cheap, so users who have bought them will place orders again and again." Ms. Zhou said that word-of-mouth communication between community users is more reliable than any advertisement. After being recognized by users, everyone will pull real-world friends in to buy together.

　　Ms. Feng, the "post-90s" mother, has less than half a year to become the "head" of the community group buying. "My best friend recommended me to join, just to earn pocket money while taking care of children." Ms. Feng said that there are more than 200 people in her group, with daily sales of about 1,000 yuan. The platform gives a 10% commission, and it can also earn two or three thousand yuan a month.

　　With two groups of 500 people in her hands, Ms. Zhou’s monthly income will increase by one or two times. "There are many platforms, and the commission is basically between 10% and 15%." Ms. Zhou said that the monthly income is basically stable at about 7,000 to 8,000 yuan. "During the holidays, with the gift box, the monthly income is around 10,000 yuan."

　　After seizing the market

　　Doing a good job in product service is the key

　　Ms. Li, who has been the head of the group in Jinan Dianliu Community for more than 2 years, was recently invited by Meituan Preferred and also went online to become the head of Meituan Preferred.

　　"For the head of the group, you can send multiple platform products to the same group, and let users compare and judge for themselves before placing an order." Mr. Yuan, a promoter of Meituan Preferred, said that Meituan Preferred has developed more than 3,700 WeChat groups with more than 100 people in Jinan in a month and a half.

　　Unlike the "seed players" who developed from the grass-roots level of the industry like the Ten Hui Group, Meituan is preferably a key project of a hundred billion-level large enterprise, with strong financial support, and can be quickly opened nationwide at the beginning. "Next, relying on the Meituan APP, Meituan Preferred will be built into a new industrial line side by side with Meituan takeaway."

　　In Mr. Yuan’s opinion, Meituan Preferred is fundamentally different from Ten Hui Group. The two models are different. Ten Hui Group has small profits but quick turnover. It is mainly profitable and requires sales; Meituan market values the number of orders more and wants to do data.

　　However, Mr. Yuan admitted that as far as Jinan is concerned, the number of orders placed by the Ten Hui Group is currently unmatched by Meituan Preferred.

　　However, Meituan also has an advantage that the Ten Hui Group does not have, and that is the Meituan APP. "At present, Meituan Preferred has been connected with the Meituan APP, and everyone can place an order through the Meituan APP, which means that everyone who owns the Meituan APP may become Meituan Preferred users."

　　"Community group buying, starting from the head, but will finally supply the supply chain", in fact, for Meituan Preferred, Ten Hui Group, City Life and other community group buying platforms, how to do a good job in product services after seizing the market is the most critical part.

　　Hot money is pouring in, and the giants are following suit

　　Are community groups buying "True Fragrance"?

　　If you win fresh food, you will win the world. In recent years, various sales models in the fresh food industry have been frequently favored by capital giants. In 2020, community group buying, as a "pre-sale + self-pickup" sales model in the fresh food industry, became popular overnight and was selected by capital again under the influence of the epidemic.

　　According to Tianyancha data, according to incomplete statistics, this year our country’s community group buying and fresh food e-commerce fields have accumulated more than ten times of financing, amounting to tens of billions of yuan. Among them, Ten Hui Group has been invested three times this year and received a total of 249.70 million US dollars of financing; Tongcheng Life has received 200 million US dollars and tens of millions of US dollars of financing in June and July. According to LatePost, Missfresh’s latest round of financing of 495 million US dollars is the largest financing in the fresh home industry to date.

　　Hot money influx, giants follow, community group buying in the future?

　　"Community group buying adopts the model of’pre-sale + self-pickup ‘, and there is no turnover, no need for offline stores, and there is no high distribution fee for centralized self-pickup." Ms. Zhou, who has been working in community group buying for three or four years, is very optimistic about "community group buying". She said that the pre-sale method of community group buying can effectively reduce inventory, and the goods have been booked and sold before they arrive at the warehouse. The turnover efficiency is improved, and the product loss rate and distribution cost are low.

　　However, Mr. Zhao, an industry veteran, pointed out that the so-called sales-based production and production-based production are actually difficult to achieve. In addition, there is a general lack of standardization of domestic agricultural products, and direct production from the origin and base acquisition are mostly gimmicks. "Community group buying also requires multiple categories, which is difficult for most enterprises to achieve. Many still rely on the local primary wholesale market."

　　In addition, Mr. Zhao believes that how the platform can retain the head of the team and maintain the customer base is also a question worth exploring.

　　It is foreseeable that the competition for community groups buying resources is bound to intensify, and with the entry of Internet Tech Giants, there are more possibilities for this track.