Original insight

Author: insight ciyu

If you want to make money, you must make yourself valuable.

Rockefeller, the American oil magnate, worked for a company called tuttle when he was young.

In the first two years of his work, he was only responsible for handling some business chores and paperwork of the company.

Colleagues who joined the company with him lamented that they disliked the low salary, no value, no spirit, and lived in a daze.

But Rockefeller is different.

When he goes to work every day, he will listen carefully to how his predecessors discuss problems, make plans and make decisions.

Because negotiation is often involved in the company’s business, he tries his best to learn some negotiation skills.

Rockefeller recalled that this career had a great impact on his career development.

Amy Resness, a psychologist at Yale University in the United States, once divided work attitudes into three types:

Take work as an errand, a career and a mission.

Different working attitudes determine that you will reach different heights.

Taking work as an errand and torture will only consume you constantly.

Only by treating work as a practice and a whetstone can we cultivate ourselves stronger and stronger.

01

I agree with one point: the meaning of our work is to serve life, not to add to it.

But many people still get it backwards.

Complaining is the normal state of work, and fishing is the main purpose of work.

They stand on the opposite side of their work with bitter hatred and consume all their energy in their work.

1. Consumption value

There was a tip about fishing at work on the Internet:

Buy a big thermos cup, set 8 alarm clocks, and use an excuse to fetch water every 50 minutes;

Do exercise in the tea room for 15 minutes, and then return to the station after consuming the time;

Drink more water and you can go to the toilet with pay. The more you drink, the longer you rest …

But these people didn’t expect that they were not perfunctory, but perfunctory themselves.

The economist Xue Zhaofeng’s words tell the truth of the workplace: "Everyone, every moment, is working for his resume."

If you work hard and create benefits, your value will rise.

Every time you paddle, you can’t solve problems for the company, and you will naturally become a marginal person.

Media person @ Yang Mingyuan mentioned one of his colleagues.

Lao Jiang, who graduated from a prestigious school, has been working for 5 years.

Lao Jiang likes to talk a lot, but when it comes to work, he can be lazy and never work hard, and he can fool and never work hard.

Every time the leader arranges a business trip, he either says that there is something at home or excuses that he is not feeling well.

He sits in front of the computer every day, seemingly drawing seriously, but actually secretly playing games and brushing videos.

In the first half of the year, the company laid off employees, and Lao Jiang’s name was impressively listed.

Yang Mingyuan was puzzled, but Lao Jiang was a veteran, so he ran to ask the boss why.

As a result, the boss said something cruel but profound: "People like Lao Jiang who muddle along every day will not be laid off when the company’s income is good." But once the company’s earnings get worse, these people are the first to be eliminated. "

No company is willing to keep idle people. When you are fooling around, it is not far from being abandoned.

You think you are taking advantage of the company, but more is killing your own value.

Step 2 consume emotions

The writer james allen talked about a "garden effect".

The human mind is like a garden. If harmful seeds are sown, poisonous weeds will take root and sprout, and the garden will be barren.

At work, many people have inadvertently planted bad emotions.

If the leader is harsh, he will fall into depression.

The thought of dealing with annoying customers suddenly sank to the bottom.

If you compete with your emotions so blindly, your work will become the source of your pain.

Junichi Watanabe wrote a story in "Blunt Sensibility".

There is a professor-level doctor in the hospital where he practises. Although he has a good medical skill, he has a bad temper and scolds him mercilessly when he encounters any problems.

Many interns are unhappy when they hear that they are assigned to be his assistants.

Before the operation, I was nervous and afraid of being scolded again;

After the operation, I was bursting with negative energy and in a very bad mood.

One of them, Dr. S, is different. He just devotes himself to studying the professor’s medical skills.

For those swearing words, he went in one ear and out the other, and forgot all about them.

In this way, Dr. S became the fastest progress in surgery among his peers.

I’m depressed about the difficult task, I’m sorry about the chores, and I’m angry about my annoying colleagues …

If these emotions occupy your mind all the time, the working day will become a good Friday.

3. Consume skills

An editor friend in Luo Zhenyu once proudly told him that he had learned a trick. When editing any article, he only used three copy-and-paste key combinations, but not one more.

Luo Zhenyu wondered why he was so.

He explained that because the boss gave too little money.

Luo Zhenyu asked, has your level improved or declined in recent years?

He sighed and said that it had fallen so badly that he couldn’t find a job when he went out to look for it.

The story of Luo Zhenyu, a friend, is a true portrayal of many people.

Many programmers never ask Baidu anything, so that the ability to type code is fading, and the effort to search for answers is perfect.

If they are allowed to take the lead and solve the problem by themselves, they will only scratch their heads.

There are also many designers who hang out in various design websites and collect dozens of templates. If the leaders have any requirements, they will pull out a set of templates to deal with them.

They beat the world with a PS, and several other design softwares will not be used until they are used.

Working for many years, without by going up one flight of stairs, I have honed my skills to the extreme, but I have abandoned my martial arts and become more and more mediocre.

They finally became a screw, stuck there, unable to climb up, and going out, the dogs were disgusted.

02

Daisuke Iwase, the founder of a well-known Japanese insurance company, worked for many well-known consulting companies and venture capital institutions after graduation, and finally chose to start a business.

Looking back on his years in career life, he once summed up a set of "three working principles", one of which is:

There will never be a boring job, and any post should strive to add its own added value.

The weak are squeezed out by work, but the strong regard work as a training ground.

1. Cultivation ability

This society follows a conservation principle.

The higher your ability level, the higher your value and income will naturally rise.

When Alibaba just started, Tong Wenhong applied for the front desk position and needed to do both front desk and administrative work, with a salary of only 500 yuan.

But instead of complaining, she took these two jobs to the extreme:

In order to skillfully solve customers’ problems, she learned all the business of the company from scratch;

In order to improve work efficiency, whenever a colleague is on a business trip, she will help to check the train number and time in advance.

Three years later, she became the chief executive.

Later, Ali developed the logistics business and founded the rookie package, and she took on the organizational responsibility.

Every day, in addition to signing talents, she also actively learns warehousing and logistics knowledge to help build a big data operation platform …

Under her leadership, the rookie package was established less than three years ago, and its valuation exceeded 100 billion.

In fact, the essence of work is interest exchange: if you want to make money, you must make yourself valuable.

Envy others for promotion and salary increase, it is better to concentrate on polishing your own expertise.

The cake you eat is as big as your ability.

Step 2 cultivate your mind

In 1967, American psychologist seligman did an experiment called learned helplessness.

He kept a dog in a cage and gave the dog an electric shock as soon as the buzzer sounded.

After many experiments, seligman changed his ways.

After he pressed the buzzer, he opened the cage door.

Unexpectedly, the dog didn’t escape, but fell to the ground moaning and shaking all over, giving up the chance to escape from the cage.

The same is true of people.

Once we are afraid of problems and complain about failure, we will be imprisoned and fall into the state of learned helplessness.

Dong Yuhui talked about his feelings about work:

"The world will not always be kind to you, and your vulnerability will sometimes become a fatal flaw.

What we have to do is to constantly strengthen ourselves and change blx into steel in the long life. "

There are not so many smooth sailing in the workplace, but more bad worries and troubles.

If you want to be a master copywriter, you have to rack your brains to polish every word. Getting stuck is a common occurrence, and it is also common to kill manuscripts, but these setbacks are part of your work and growth.

If you want to be a gold medal seller, you may be shut out again and again if you sell it humbly; If you please customers with a smile on your face, you may get insults …

Behind those high commissions are clever mouths and even more cheeky.

Everyone has a fragile heart.

It’s just that someone trained it to be made of stainless steel and built bridges and mountains all the way.

3. Practice cognition

In an interview, Zhang Yiming pointed out: Cognition is a person’s core competitiveness.

Many people repeat the same work every day and get in touch with the same information. Over time, they are trapped in the cocoon of thinking.

Zhang Yiming, on the other hand, forced himself to upgrade his cognition.

At Cool News, many of my colleagues were masters and doctors in computer science from famous universities such as Tsinghua, Peking University and Stanford, and he learned their way of thinking and attitude.

When he was at Microsoft, he would take the initiative to sum up the experience of large enterprise management.

In his spare time, he will read biographies and psychological books of various characters to expand his thinking and break down cognitive barriers.

In a wide range of reading, he refined an essential trait of successful people: the ability to delay satisfaction.

So his life is simple and focused, and he puts all his thoughts on researching products and reading.

His knowledge of human nature enabled him to lay his own business map in a short time.

If you are trapped in cognition, you will be trapped at the bottom of your life, and you will be able to upgrade your cognition to make your life a higher level.

A short-sighted migrant worker, looking down and looking up, is concerned about his own one-acre three-point field.

What is tangled is the details of the current work, and what is pondered is how to perfunctory the task.

But visionaries will focus on their own growth and industry changes.

The cognitive deviation between the two determines that their future stage must be different.

▽

Some people divide people in the workplace into two types:

One is the consumption type, which only increases the length of service and does not increase the ability.

A rechargeable type, with the groping in the workplace, both ability and cognition have been greatly improved.

If you are the former, you will find that all the lazy things you have stolen and avoided will become the weight of life.

If you are the latter, you should believe that the self-investment and self-appreciation of your work will be a rich reward in the future.

Original title: "Never consume yourself at work"

Read the original text

Is there a feeling that China Insurance Research Institute, which once frightened car companies, seems to have not "moved" for a long time?

In fact, people are "suppressing big moves." Recently,China Baoyan released the test results of 14 popular new cars in one breath.Among them, there are Crown Lu Fang, Link 09, Civic/Style, domestic BMW X5, etc., which have attracted much attention in the fuel vehicle camp, as well as the popular product ideal L9, Tucki P5 and Wenjie M7 in the new energy camp.

Without further ado, let’s take a look at the performance of these popular cars right away. (Note: China Insurance Research Test is divided into four major items, and the ranking from good to poor is G excellent, A good, M average and P poor)

The scores of 14 cars are presented first:

Ideal L9, AITO Bound M7

Undoubtedly, these are two products with high popularity in the new energy camp this year, especially the ideal L9, which is known as "the best domestic SUV in 5 million". Everyone would like to know what the "materials" of such a big car are.

Zhong Bao Yan geIdeality L9Our evaluation is M, G, G, G, and it performs well in various tests, especially in the "structural crashworthiness" of many models, and the ideal L9 also gets excellent evaluation. It seems that its "stacking" has also reached the safety aspect.

According to the ideal official, the proportion of high-strength steel and hot-formed steel in L9 is over 80%, and the battery pack is protected by the side protective beam and aluminum alloy shell, and the airbag and air curtain cover 12 positions of the whole vehicle. It should be noted that the current monthly sales volume of Ideal L9 exceeds 10,000, which is enough to show that consumers recognize it.

Wen Jie M7Like the ideal L9, it is also M, G, G, G, and there is no P evaluation in each subdivision. Since its release, Yu Chengdong has personally spoken for M7 for many times, and now it seems that M7 is also struggling for a sigh of relief.

In the aspect of passive safety, the high-strength hot-formed steel used in the M7 is 1500Mpa, and eight airbags are standard. In the aspect of battery safety, aviation-grade heat insulation, extremely fast active cooling and triple special impact-resistant explosion-proof technology are also adopted.

FAW Toyota Crown Lu Fang and GAC Toyota Lingshang.

Let’s look at the two players of Toyota’s family. It is worth mentioning that Toyota’s models have performed very well in the research and test of China Insurance. The previous C-HR, Willanda, RAV4 Rongfang, Corolla, Lei Ling, Asian Dragon, Yize and Camry all got three G’s without exception.

Crown Lu FangAs the twin brother of Highlander, the heat has been not low since it was released. This time, the test got M, G, G and G evaluations. In the frontal 25% offset collision that everyone was most concerned about, the crew cabin of Crown Lu Fang remained intact and the A-pillar had no obvious deformation.

Of course, some netizens said: More than 100,000 Toyota cars can get excellent results, and more than 300,000 Crown Lu Fang should do well.

GAC Toyota LingshangThe performance of Toyota is also expected. After all, it is positioned above Lei Ling, and China Insurance Research has given P, G, G and G evaluations. Its achievements have once again given consumers a reassurance. Toyota really treats the safety of its new car equally, which can be seen from the standard safety configuration of the whole department.

Dongfeng Honda Civic and Guangqi Honda Style

Regarding the twin models, there must be fans who want to ask whether the "standards" of Guangben and Dongben are the same. This time, China Insurance Research Institute will let Civic and Style share the same PK.

In terms of occupant safety, both cars have won the excellent evaluation, the difference lies in the "crashworthiness and maintenance economy index", the Civic’s structural crashworthiness evaluation is P, and the shape is M.

Let’s look at the driver’s side frontal 25% offset collision. The difference between them is that the "leg and foot" evaluation of the model is A, while the Civic is G. It is worth mentioning that the A-pillars of the two cars are not obviously deformed, and the passenger compartment remains intact.

Although Civic and Style have different achievements in some sub-projects, their overall scores are all P, G, G, G, indicating that the gap in safety is basically negligible. For these two cars, Brother Gang’s opinion is still: buy whoever you like.

Guangzhou Automobile Chuanqi Shadow Leopard, Changan UNI-V

Shadow Leopard and UNI-V are both representatives of autonomous sports cars. Both cars have excellent cost performance, especially the starting price of Shadow Leopard is less than 100,000 yuan. So is the safety of affordable domestic cars guaranteed?

Shadow leopardThe final evaluation is P, G, G, A. In the item of "auxiliary safety", it is a pity that Shadow Leopard didn’t get the G evaluation, but in the frontal 25% offset collision, Shadow Leopard’s evaluation was excellent, and there was no cutting corners.

From the configuration point of view, Shadow Leopard has been equipped with complete active and passive safety configuration since the second-lowest model (the price is 108,000 yuan). According to the price standard of 100,000, there is nothing to be picky about.

Chang ‘an’s next doorUNI-VThe final scores are P, G, G, G, and the total score is better than that of Shadow Leopard. However, in the 25% offset collision, UNI-V’s "vehicle structure" and "intrusion of the upper part of the passenger compartment" did not get the best G evaluation, but it did not have any impact on the whole.

It can be found that in 2022, even the model with a price of 100,000 yuan will attach great importance to safety, which may be the "credit" of the self-owned brand involution.

SAIC Audi A7L, BMW Brilliance X5

Audi A7L and domestic X5 should be the two high-level models made in BBA in recent years, and everyone should be able to predict that the safety probability of this price model will not be bad.

Indeed,The final scores of A7L and domestic X5 are M, G, G, G,Except for the poor maintenance economy score (because they are luxury cars), the performance of other items is excellent, which is of course the standard that this price model should have.

In the past, domestic consumers had a little concern, that is, some imported cars "cut corners" after they were made in China, which led to a decline in safety. For example, some German cars had excellent test results in IIHS in the United States, but they were exposed in domestic tests.

Now it seems that luxury brands will pay more and more attention to the China market with huge sales volume and potential, and vehicle safety will naturally be placed in an important position.

Tucki P5, Euler Good Cat

Tucki P5 is a heavy product in the field of compact pure electric cars, and Euler Good Cat is also the mainstay of the family. Both products have a certain position in the new energy vehicle market.

Among them,Tucki P5It lived up to expectations and scored P, G, G and G, especially in the aspects of passenger safety and vehicle auxiliary safety. In the 25% offset collision, the structure of the passenger compartment was intact, the A-pillar was not obviously deformed, and the driver was fully protected.

Ou la Hao MaoHere, China Insurance Research Institute gave it a rating of A, A, G and G. In the item of occupant safety in the car, the rating of "25% offset collision" and "side collision" of Good Cat was A. It seems that China Insurance Research Institute’s 25% offset collision is still an item that is easy to lose points.

Many netizens also said that in the new energy era, the sales of trams are getting higher and higher. I hope that China Insurance Research can evaluate more new energy vehicles with mainstream prices in the future to "check the door" for consumers.

Link 09, Hyundai Elantra

These two cars have nothing to do with each other, so Brother Gang put them at the end, but I believe many people have guessed their performance.

Because of the relationship between the brand and Volvo, the LECK model inherits the excellent safety of Volvo models. The previous LECK 05, LECK 03 and LECK 01 all got excellent evaluation in China Insurance Research Institute. As the flagshipLingke 09Of course, there is no suspense. The results of A, G, G and G are the best among the 14 models in this batch.

As the official said, LEIK 09 is a "mobile fortress" based on the concept of global security. Previously, LEIK 09 successfully challenged the "tail-collision superimposed continuous rolling" test, and its safety was widely recognized.

As a heavy new car of Beijing Hyundai,ElantraThe evaluation given by China Insurance Research Institute is P, G, A, A, and it didn’t get G evaluation in the two major items of "safety of drivers and auxiliary safety of vehicles", but considering that the starting price of Elantra is only 99,800 yuan, this achievement is remarkable.

Write it at the end

From the test results of China Insurance Research Institute, it can be found that the safety of new cars has been significantly improved in the past two years. No matter luxury cars, mainstream cars or new energy vehicles, more and more attention is paid to safety, and the overall development is in a good direction.

Among them, China Insurance Research Institute has certainly played an important role in supervision and spur. After all, no new car wants to "break the halberd" in China Insurance Research Institute, and car companies also understand that once the safety problem is fermented, the blow to sales can be said to be fatal.

In addition, the escalation of competition in various market segments, more attention to safety issues from all walks of life, and more and more understanding of cars by consumers are also important factors to urge the safety progress of new cars. Brother Gang sincerely hopes that car companies can make persistent efforts to let consumers drive safe and secure cars.

[car home Urumqi Preferential Promotion Channel] Recently, the compact SUV that has attracted much attention has ushered in a wave of preferential promotions in Urumqi. This promotion can enjoy a cash discount of up to 15,000 yuan, which reduces the minimum starting price of Xingyue L to 157,700 yuan, providing consumers with more car choices. If you are considering buying the Star Yue L, you may wish to click the "Check the car price" link in the quotation form to get a higher discount.

The exterior design of Xingyue L is full of strength and modernity. The front face adopts a family design language, and the iconic air intake grille is matched with sharp LED headlights, which makes it look very dynamic. The overall style is stable and smooth, and the waistline and wheel arch design on the side of the car body enhance the sense of movement and give people a very advanced feeling.

Xingyue L has a body size of 4770*1895*1689mm and a wheelbase of 2845mm, providing passengers with spacious and comfortable seating space. The body lines are smooth, combining dynamic and steady design elements. The front and rear wheel tracks are 1610mm, which ensures the stability and handling of the vehicle. Xingyue L is equipped with 245/45 R20 tires and exquisite rim design, which improves the visual impact and driving performance of the whole vehicle.

The interior design of Xingyue L is elegant and exquisite, and the overall style is simple and atmospheric. interior materials uses high-quality imitation leather material, which is comfortable and durable, showing a sense of luxury. The steering wheel is wrapped in leather, which is comfortable to hold and supports manual adjustment up and down and back and forth to meet the needs of different drivers. The 12.3-inch central control screen is a highlight of the car, which not only displays clearly and operates smoothly, but also supports voice recognition control system, which can realize voice control of multimedia system, navigation, telephone, air conditioner, skylight and other functions, thus improving the convenience and intelligent experience of driving. At the same time, the car is also equipped with USB and Type-C interfaces to meet the charging needs of passengers, and the front seats are also equipped with wireless charging function. Both the main driver’s seat and the co-driver’s seat are equipped with a variety of adjustment functions, such as front and rear adjustment, backrest adjustment, height adjustment, lumbar support, etc. Among them, the main driver’s seat also has heating, ventilation, massage functions and headrest speakers, which bring drivers a comfortable riding experience. The second row of seats has backrest adjustment function, which can be adjusted as needed, while the second row of seats supports proportional reclining, providing more storage space for passengers.

Xingyue L is equipped with a 2.0T engine with a maximum power of 175 kW and a maximum torque of 350 Nm, which is powerful. Matching it is an 8-speed automatic manual transmission, which ensures a smooth shifting experience and efficient power transmission. This makes Xingyue L perform well in the process of acceleration and driving, bringing drivers a carefree driving experience.

Car home car owners have a very high evaluation of the appearance of the Star Yue L, and he thinks it looks high-end and elegant, even if it is used for business. In particular, he pointed out that the car paint is thick and shiny under the blessing of 4S shop lighting, the body lines are smooth and the side waistline design is concave and convex, which adds a lot of three-dimensional sense to the whole car. Nevertheless, he prefers the design style of 21 models, because "carrots and vegetables have their own tastes".

As we all know, at present, China is the largest consumer market in the world, and the monthly turnover of both daily necessities and cars is huge. From the speed at which cars enter thousands of households, it is not difficult to find that the living conditions of ordinary people are getting better and better. Since it comes to buying a car, there must be information about car price concessions that everyone cares about! This website collects the national real transaction price, discount, sales volume, preservation rate, word of mouth and other information of hot-selling models, and provides a real market reference for consumers to buy cars. Today, let’s take a look at the specific market situation of Weilai Auto Weilai ET7.

This website collects the real transaction price of Weilai ET7. In the past month, the cash of new cars in Weilai ET7 dropped by 20,500 yuan, and the maximum discount reached 9.52 fold. This website collects the price in real time all over the country. The actual transaction price is subject to the discount of local dealers.

From the following figure, we can see the sales trend of Weilai Auto Weilai ET7. The sales volume of Weilai Auto Weilai ET7 in the past month was 424 vehicles. Although the sales volume does not represent everything, the sales volume has indeed become one of the criteria for consumers to choose a car. A high-selling car shows that it is suitable for most consumers, and it also has relatively perfect after-sales service, and the natural turnover rate of auto parts will be higher.

Next, let’s take a look at consumers’ comments on Weilai Auto Weilai ET7. If the comprehensive score is 5 points, then the score of Weilai Auto Weilai ET7 is 4.76 points, and the result is not bad.
Among them, Weilai Auto Weilai ET7 has the most outstanding performance in the interior and appearance, so consumers pay more attention to the interior and appearance.
Then Weilai Auto Weilai ET7 can be considered.
Because each user has different needs for the car, different uses and different feelings, the evaluation is only for reference. The most reliable thing is to go to the store to test drive in person. Even if you can’t test drive on the road, you should sit in the car and feel it.

If you read the above, you still have doubts about whether Weilai Auto Weilai ET7 is worth buying, then you can also look at the performance of competing products of Weilai Auto Weilai ET7. Among the following competing products, the Mercedes-Benz E-Class Hybrid sold the most last month, with 574 cars, so there is always one for you.

If the price of Weilai ET7 is suitable in the near future, then the friends will hurry! Linkage promotion in many places across the country, and there are even more discount models as low as 30%.

　 　 　 　Core tip:

1. Xiaomi, which has not cooperated with any traditional mobile phone brand, has achieved the fastest growth, and the ecological chain strategy is the main reason, which is a unique solution for Xiaomi to expand the market power boundary.

2. Xiaomi’s ecological chain is an active strategy. It takes capital and values as a link, binds a large number of hardware suppliers and entrepreneurs, achieves scale effect, and enhances user stickiness, which is essentially different from the so-called ecological strategy of promoting "ecologicalization".

3. Xiaomi makes its controllable organizational boundary always coincide with the market boundary through the ecological chain, thus effectively achieving the purpose of eliminating competition, improving penetration and preventing entry, which is a very clever market power strategy.

　

Case Provision | Case Center of Entrepreneurial Dark Horse College

Author | Nine Records

　

04

Ecological chain:

The Resource Boundary of Xiaomi Market Power

In fact, among Internet people, Lei Jun is neither the first one to make a mobile phone, nor the last one, nor even the most famous or determined one.

In September 2015, 360 CEO Zhou Hongyi posted a message in a circle of friends, "… … I’ll fuck anyone who stops me from making a mobile phone … …” His remarks were aimed at his partner Coolpad. In December 2014, Qihoo 360 reached a strategic alliance with Coolpad to set up a joint venture company. Coolpad provided smart phone design, research and development, technology, manufacturing, supply chain management, quality control, marketing, after-sales service and other resources, and 360 provided security software, mobile application design and online marketing and promotion resources. But then Coolpad announced the cooperation and shareholding of LeTV, which triggered Zhou Hongyi’s warning.

According to media reports, as early as before the rise of Xiaomi, Zhou Hongyi had talked about cooperation with Huawei with the model of "selling mobile phones at low prices to gain users and Internet advertising distribution to gain benefits", but the cooperation failed. There is also Netease Ding Lei, who found his own shareholder Duan Yongping. As the founder of BBK, Duan Yongping also has a considerable say in vivo and OPPO, and then he didn’t talk it over.

There are several similar examples. In terms of "Internet thinking" and the number of users, Ding Lei and Zhou Hongyi may not be weaker than Lei Jun, but they would rather choose the form of cooperation with mobile phone brand manufacturers, because they know that the traditional ecological model of upstream suppliers and downstream agents is naturally beneficial to enterprises that have been in the industry for a long time. This "market barriers" is hard to break, so it is better to cooperate.

However, today, we can see that Xiaomi, which has not cooperated with any traditional mobile phone brand, is the fastest growing "Internet mobile phone". The difference in strategy is the main reason for the difference in results.Xiaomi adopts a power strategy based on value creation rather than a competitive strategy, which is the ecological chain strategy.

1. Converting capital into resources

To understand Xiaomi’s ecological chain strategy, we must first understand Xiaomi’s position in the market.

Even though a certain power base has been formed in the market through the export of values and fan base, Xiaomi is still at a natural disadvantage in key dependence and trading partnership.

One of the most realistic problems is the competition for upstream resources. Mobile phone hardware industry,There is an extremely complex supply chain system, and each mobile phone company often has hundreds of suppliers.Both start-ups, medium-sized enterprises and large enterprises are facing the challenge of supply chain, and some spare parts even need to be reserved one year in advance. Even with Apple’s power position, every generation of apples may have difficulties in supply in the first two months, and all "hunger marketing" is helpless.

In 2013, Xiaomi once launched a 10400mAh mobile power supply from 69 yuan, but it was out of stock for a long time, and the problem was in the industrial chain. According to media reports at that time, some small and medium-sized brand customers complained that Samsung shelved its plan to supply millet batteries at low prices. Since then, Xiaomi Note2 has also been postponed because it can’t get the most tight AMOLED screen. It is understood that after the decline of Xiaomi’s growth rate in 2015, due to the upstream supply chain manufacturers’ adjustment of the supply plan for Xiaomi to prevent risks, Xiaomi suffered a four-month shortage, indicating that Xiaomi in the supply chain still lacked strong power endorsement.

Another problem lies in the downstream user service link. As an Internet company, Xiaomi’s purpose is not only to sell mobile phones, but to retain users and maintain relationships with users through new retail channels to form long-term services. But if there are no more hardware products besides mobile phones, this business model is not established. Because buying a mobile phone is a very low-frequency behavior, there must be a higher-frequency transaction interaction between Internet companies and their users. In cmnet, software is generally downloaded free of charge, so we must rely on hardware to solve this dilemma.

An obvious problem is that more people are needed to make more kinds of products, but Xiaomi’s pursuit of concentration means keeping the company as small as possible and not doing too many things. If hundreds of hardware products are made, the management pressure and communication pressure are unimaginable.

Like other manufacturers, Xiaomi can also choose to cooperate, but cooperation will lead to the concession of Xiaomi’s product values, with the increase of intermediary agents and circulation links. Many cross-border Internet entrepreneurs have lost their power and lost themselves in cooperation.

Through the establishment of cognitive and relational boundaries, Xiaomi has been invincible in how to sell mobile phones, but it still needs to gather more strength to break the constraints of resources and become the master of the market.

Every entrepreneur has his own unique gift. Lei Jun’s gift is not only his enthusiasm for the Internet, but also his capital operation. He knows what capital wants, and he also has a letter of trust for capital. After 2013 and 2014, with the rise of "Double Innovation", thousands of new intelligent hardware entrepreneurs appeared in China, and they showed Lei Jun a new solution.

As a result, Xiaomi began to use capital to solve the problem. From 2013 to 2014, Xiaomi invested in 25 startups a year.

Xiaomi has two teams to face the cooperation of the ecological circle. One is the ecological circle fund within Xiaomi, which is led by co-founder Liu De. The second is Lei Jun’s Shunwei Fund. In addition, in June 2016, Xiaomi announced that the private bank "Sichuan Hope Bank" jointly sponsored by New Hope Group and other enterprises was officially approved by the China Banking Regulatory Commission. On September 1st, Xiaomi and China UnionPay officially released Xiaomi Pay. In May 2017, it reached a fund cooperation of 12 billion yuan with Changjiang Fund.

Different from the natural ecosystem around big companies, Xiaomi’s ecological chain is a market strategy. The traditional industry ecological chain is that manufacturing enterprises integrate upstream and downstream by means of procurement and distribution. The ecological chain of Xiaomi is to gather a group of startup companies through capital means to realize "group purchase" in the upstream and enrich the products of Xiaomi’s new retail channels in the downstream.

In November 2014, Xiaomi made a round of financing for air purifiers before the air purifier products were listed, with a valuation of 25 million US dollars. If in the traditional supply chain mode, Xiaomi can only get market power equivalent to his actual investment (millions of RMB); However, under the eco-chain model, the power resources obtained by this product are equivalent to those of a company with a valuation of $25 million. In this way, Xiaomi changed the expected capital investment into realistic resources.

This is an original new gameplay that binds products, capital and users together. It is precisely because of this innovation that Xiaomi has used thousands of people to do things that tens of thousands of people can do, and firmly held his own values and did not compromise with the old tradition.

In the animal world, small and weak animals always have to erect their feathers and expand their bodies in the face of a large number of hostile opponents, so as to scare off their opponents. The same is true for start-ups. If they shrink in a corner and are timid, they will definitely become the dish of their opponents.

The ecological chain is another key link in the construction of Xiaomi’s market power. Through the ecological chain, Xiaomi forms alliances with some start-ups by means of capital, and at the same time makes them no longer competitors.

If Apple’s success benefits from a complete ecological chain circled by its own IOS system, then Xiaomi’s ecological chain is an active strategy. It takes capital and values as a link to bind a large number of hardware suppliers and entrepreneurs. On the one hand, it achieves scale effect, on the other hand, it also enhances user stickiness, thus building Xiaomi’s resource-based power boundary.

2. "Xiaomi Ecology" is not "LeTV Ecology"

It is worth noting that Xiaomi’s ecological chain is a market strategy, which is essentially different from the "ecosystem" naturally formed around large enterprises. Xiaomi’s ecological chain is a product of intentional cultivation, not a decentralized network connection, but a core alliance strategy.

The concept of "ecosystem" comes from biology, which was introduced into the field of organizational theory by American sociologists in the 1970s, and formed the school of "organizational ecology". After the rise of the Internet, some scholars put forward the similarity between commercial ecosystem and biological ecosystem, and there are also various relationships among food chain, macro environment and competition. They named such an organizational form that is highly dependent on external cooperation and resource management as "Network Based Organizational Form", which is different from the traditional organizational form that is highly closed or highly dependent on market transactions and has clear boundaries, which is what we now call "ecological model" or ".

Ecology and platform are two concepts that are often confused, although they have many connections. Simply put, the platform strategy is to build a market, while the ecological strategy is to build a city. The core of platform strategy is to link bilateral relations to match transactions, while the core of eco-strategy is to create a closely linked multi-format system by constructing and managing extensive and multi-level cooperative relationships (long-term strategic cooperation agreements, investments, joint ventures, mergers and acquisitions and other non-product transactional relationships).

If Xiaomi only buys products from various startups, or only lets enterprises sell products in Xiaomi channel, Xiaomi is the builder of the platform, but Xiaomi is doing "investment+incubation": enterprises in the ecological chain are independent companies. Xiaomi generally holds 20%-25% shares in eco-chain companies, jointly defining products, leading design, assisting in research and development, and endorsing the supply chain. Therefore, the ecological chain of millet has greater diversity and more complex symbiotic relationship.

In the business ecosystem, energy and nutrients mainly appear in the form of user flow. In the process of Alibaba’s development from a platform to an ecosystem, massive users have always been the core and solid foundation of its construction. Similarly, Tencent announced the implementation of the open strategy to build an ecosystem around WeChat, which obviously comes from hundreds of millions of highly sticky users of WeChat.

In addition, in the organizational ecosystem, the value chain assumes the role of food chain. In nature, the food chain is the core organizational logic, which determines the flow and transformation path of energy and nutrients. In Xiaomi ecological chain, the development and release of hidden value of user groups depends on the construction of value chain in the ecosystem.

Therefore,Xiaomi’s ecological chain is actually an extension of its own power boundary. As the core of the ecological chain, Xiaomi should provide a user base that can support the healthy development of the whole ecosystem and control the key links of the value chain/network, which is by no means possible for every enterprise.

In the domestic A-share market, one company once set off the ecological banner, that is LeTV.

Jia Yueting, chairman of LeTV, said: "Our competition with peers can no longer be measured by the gains and losses of a certain stage or point, but more depends on the connection and integration of all links in the ecological chain and the cross-border innovation and continuous subversion on this basis." An open letter to employees.

As a result, LeTV put forward an "eco-anti-"business model, established an all-encompassing ecosystem from sports programs to online car rides, and believed that mutual diversion among eco-enterprises would have great commercial value. For example, from the very beginning, Jia Yueting’s positioning of LeTV’s mobile phone was to attract users with video and become the entrance of LeTV’s ecological terminal, so LeTV’s mobile phone has been sold below the cost price. (April 2015, China Entrepreneur Magazine, "Don Quixote • Jia: The Lonely Journey of the Subverter.

Letv’s typical imagination of "ecological opposition" is: in the stadium scene, there is a moment when people have the strongest desire to buy — — When you see Messi kick the ball into the goal, then you will think, I’ll buy a pair of shoes like this!

Later we learned that it was a dream.

The out-of-control LeTV Ecology can only make a fuss about related party transactions, deferred income tax and equity distribution of subsidiaries, and hide losses.

However, LeTV’s failed attempt does not mean that the development prospect of Xiaomi Ecology is gloomy. Xiaomi’s ecological logic is much simpler and more effective: Xiaomi does not expect related transactions between eco-chain enterprises to bring income (LeTV’s case proves that this income is unreliable), but uses the eco-chain to improve the overall market efficiency.

Moreover, there is always a core in Xiaomi’s ecological chain — — Xiaomi mobile phone and Xiaomi brand values, which provide fast-growing resources and channels for other start-ups. Unlike the "loss-making" sales of LeTV’s mobile phone, Xiaomi’s mobile phone has always been making money, although it claims low gross profit margin.

In the early days of the rapid growth of Xiaomi’s mobile phone, some suppliers complained that Xiaomi’s "Internet thinking" was good, but it was predatory, which depressed the profit margin of supply chain enterprises. However, using the eco-chain strategy, as of the first quarter of 2018, Xiaomi has brought more than 210 eco-chain enterprises into its own track, further enhancing its power position in market negotiations, and also allowing suppliers who cooperate with Xiaomi to have more orders.

It can be said that Xiaomi effectively uses his power to eliminate the dissatisfaction of suppliers, and at the same time, it is further transmitting Xiaomi’s values — — There will be a large number of users coming with the price reduction, which is the reappearance of Xiaomi’s cognition of market power in the industrial chain relationship.

In December 2015, Lei Jun proposed that the ecological chain should be an independent brand. Three months later, "Mijia" was released.To some extent, Xiaomi’s "Mijia" ecological chain system can be regarded as the intelligent hardware version of the App Store.The App Store launched by Apple in 2008 is a successful example of a single enterprise establishing an ecosystem, which determines the acquisition form of applications and services in the era of mobile Internet.If the smart hardware in the future is also the first choice to enter the track of "Mijia", the growth space of Xiaomi will be limitless.

3. Under the rule of Xiaomi

For an ecosystem, win-win is the premise of growth. An ecological chain that can continuously share benefits for all participants is fundamentally sustainable.

Then, can everyone achieve a win-win situation in the Xiaomi ecological chain?

The answer is yes.

First of all, the ecological chain has changed the relationship between Xiaomi and other startups and reduced the future risks of Xiaomi.

In the early days, Xiaomi’s market power cognitive boundary of "high quality, high value and high cost performance" not only affected the big manufacturers it aimed at, but also affected the future of many entrepreneurial projects.

In 2014, at the peak of domestic intelligent hardware entrepreneurship, entrepreneurs, investors and entrepreneurs often asked the same question, "If Xiaomi made your product, how would you respond?"

This antagonism leads to many situations of "cottage" millet. In a dialogue with senior government officials in 2015, Lei Jun also specifically mentioned the proliferation of counterfeit goods. Because of Xiaomi’s strong influence in the hearts of consumers, some startups in the south began to make Xiaomi’s mobile phones and accessories, which caused many problems. Xiaomi once asked the government to increase anti-counterfeiting efforts.

However, with the development of Xiaomi’s ecological chain, these voices have gradually weakened. If you can get Xiaomi’s investment and guidance, why bother to "cottage" it?

This reflects the power of Xiaomi ecological chain.

The future enemies of a company include not only those visible competitors, but also those startups that don’t know where they are. It is impossible to solve the problem simply by relying on competitive strategy. Xiaomi makes its controllable organizational boundary always coincide with the market boundary through the ecological chain, thus effectively achieving the purpose of eliminating competition, improving penetration and preventing entry, which is a very clever market power strategy.

Secondly, the ecological chain has effectively cultivated Xiaomi’s allies in values.

Liu De, the co-founder of Xiaomi in charge of the ecological chain, is a designer and once worked in the Whampoa Military Academy of China Industrial Designers — — University of Science and Technology Beijing is the head of the Department of Industrial Design, and he leads the team in charge of the design of Xiaomi mobile phone.

Liu De divides Xiaomi’s ecological chain into three layers: the innermost layer is the basic hardware such as mobile phone and TV, which is closed and Xiaomi can only do it himself; The second layer is the product directly related to it — — Headphones, charging treasures, bracelets, and IOT devices such as rice cookers, electric kettles, and smart desk lamps are semi-open; The outermost layer is household consumables, such as rice related to rice cookers, filter elements related to purifiers, etc. Xiaomi does not do it himself. The products of the first two floors are also part of Xiaomi’s new retail channel, which can sell the products of the third floor. For example, you can place an order to buy filter elements on the APP page of Xiaomi air purifier.

Xiaomi requires every product to be explosive, and Liu De’s team will personally participate in the design of eco-chain products, and use Xiaomi’s rapid penetration of the market to help these products quickly occupy the market.

In addition to the support of capital and supply chain, Xiaomi will also pass on some explosive methodologies, such as how to simplify the design of a product, reduce costs and meet 80% of the needs of 80% users. When mi band was launched that year, Xiaomi asked the manufacturer Huami Technology to focus on two things — — Reduce power consumption, increase viscosity and improve design. When smart wearable devices cost thousands of dollars in foreign countries, Huami Technology launched the first generation mi band in 79 yuan, which quickly became popular.

The well-known self-media curiosity daily has analyzed the reasons for the success of Huami Technology. They found that in terms of sales expense ratio, relying on Xiaomi’s channel and word-of-mouth marketing, the sales expense of Huami accounted for less than 2% of revenue for a long time, while its peer benchmarking manufacturer Fitbit was nearly 25%. With the help of Xiaomi ecological chain, its procurement cost is also nearly 50% lower than Fitbit.

In order to support the cost of sales, Fitbit’s gross profit margin has been maintained at around 40%. However, the gross profit margin of Huami was only 12.3% and the net profit margin was -4.2% when it produced the first generation of mi band, so it was able to create explosions and cultivate users at a very low price. After the launch of Xiaomi’s second-generation bracelet in mid-2016, the price was raised from 79 yuan to 149 yuan, and the net profit rate of Huami Technology became positive. Therefore, in just three years, the strength of Huami, after being a large-scale brand, has undergone a major reversal compared with Fitbit: the net interest rate of Huami has risen to 8.15%; After 2015, Fitbit’s revenue continued to decline and it fell into a loss.

Of course, there are also some eco-chain enterprises that don’t like to survive in this system. Because the Xiaomi ecological chain emphasizes cost performance, both Lei Jun and others in the company like to say, "The biggest disadvantage of this product is that it is too cheap!" It is difficult for these enterprises to obtain higher gross profit within the Xiaomi ecological chain.

In this respect, Xiaomi is also different from Wal-Mart. The ecological chain is an open platform, which only participates in the incubation of start-ups from 0 to 1, and the later development is not limited. Entrepreneurs can make their own brands outside the ecological chain, and it doesn’t matter if they don’t even accept Xiaomi’s investment. Xiaomi is not so much a channel provider as a product gathering place with common values.

With the help of ecological chain, Xiaomi has effectively constructed the resource boundary of its own market power, so its market position is more stable.

05

Replay

The previous article is magnificently about 20,000 words, but it is actually just studying a problem:What is the reason why Xiaomi can succeed in the market?

Around this problem, we have two findings:

First of all, we find that power strategy, not competition strategy, is leading the growth of Xiaomi.

As mentioned above, the growth of Xiaomi is a textbook case of market expansion. As a start-up, they have established a set of.Market power system in the name of "Xiaomi mode": establish the brand identity in the era of mobile internet with cost performance and explosion rate, and use this to push back the improvement of organizational efficiency and establish the cognitive boundary of power; Turn customers into "fans" and let them participate in the design and promotion of products, so as to form the relationship boundary of enterprise market power; Build an ecological chain by means of venture capital, share the risk of market demand with small hardware startups, accelerate their growth and expand the resource boundary of enterprise market power.

It is this innovative system that distinguishes Xiaomi from many mobile phone manufacturers, builds and cultivates its own exclusive market, and grows step by step in the environment surrounded by wolves, dancing with the wind and soaring to the top.

From the beginning to the end, Xiaomi’s market decision is to occupy the market "mainly with me". We have not found that Xiaomi has taken the initiative to make competitive efforts to find the gap of opponents or build barriers to prevent opponents from attacking. But because of this, they always hold the initiative of the market.

In the dark horse college of entrepreneurship, according to the mental model, entrepreneurs are divided into two categories: heaven school and earth school. Xiaomi can be said to be a typical Tianpai company. Huawei and ZTE have been communication enterprises for 20 years, and Lenovo, OPPO, vivo and other companies also have rich experience in manufacturing and selling consumer electronic products, all of which are naturally grown in this industry. But Xiaomi is not, Xiaomi is a real heterogeneous — — It is more like the spokesperson of the future Internet product model in today’s social ecology — — If you believe Lei Jun’s prediction.

Generally speaking, Tianpai startups succeed in the market, or they seize the opportunity of social change and create a new industry, such as Ali; Either have some independent innovative technologies and find ways to realize them, such as Baidu. Because it is difficult to break through the bottleneck of resources and relationships, Tianpai startups are generally afraid of fighting with incumbent enterprises in the traditional business environment. But Xiaomi is different. It brings the idea of Tianpai entrepreneurs to the world of local giants and proves itself in the market struggle.

Xiaomi’s method of winning the struggle, specifically, Xiaomi’s method of building its own power in the market through values, rice flour and ecological chain, is more practical for today’s entrepreneurs. Because the opportunities of using innovative tools to change the world in the initial stage of the Internet have become less and less, entrepreneurs are now facing more situations, how to take root in an industry and do their best to create a new and successful company. Xiaomi is an example in this respect.

Secondly, we believe that Xiaomi’s achievements also challenge the traditional company value evaluation system.

In 1970, Milton Friedman, an economist, published a famous article in The new york Times Magazine: Corporate social responsibility is to improve profits. This creed, together with the hypothesis of "rational man" in economics, supports the continuous improvement of corporate profits and the legalization of personal income of shareholders and executives.

However, Drucker, a master of management, does not agree with this view. In his view, profit is the result and should not be the purpose of management. It is the reward given to the owner by the enterprise for its continuous operation, but the purpose of the enterprise must exist in the society.

Xiaomi is such a Drucker-style enterprise instead of Friedman-style enterprise. It is a dream enterprise, not a profit machine, but a startup company that wants to create value for society.

In Xiaomi’s business model, user reputation is the origin, cost performance is the engine, and social media is the accelerator. Everything Xiaomi does is to provide products that are "touching and affordable", and he believes that actively reducing the gross profit margin of hardware will eventually bring the desired business value.

According to traditional business ethics, all enterprises will try their best to avoid the situation of zero gross profit, because that means that your company has no barriers in the market.

But Xiaomi did the opposite. It took the initiative to reduce the gross profit, which was consistent with the words of Amazon founder Bezos:"A large company with low gross profit that can survive is itself the biggest moat."However, it is a big challenge to traditional business values.

Why should an enterprise exist? This involves the fundamental definition of enterprise and even entrepreneur value. The expectations of shareholders are different from the interests of enterprises, and the goal of investors is only to make money.

Interestingly, when Xiaomi went public, most media in China, even a large number of self-media, always unconsciously worried about investors.Look at the value of millet simply from the perspective of making money.People ask Lei Jun again and again, where is the moat, where is the revenue growth point and where is the profit? butFew people study the value of millet from the perspective of society and market. However, few people in the media are real investors in Xiaomi.

In our opinion, the value of Xiaomi lies in the value it creates for users. Xiaomi can become Xiaomi because it is a real market revolutionary and a great entrepreneurial experiment that is still going on.

Moreover, the traditional evaluation system can not reflect the possible changes in the future and the value of entrepreneurs’ personal factors to the company.

On the road to Xiaomi’s success, there are huge contingency factors: if Xiaomi didn’t just catch up with the tide of "double innovation" and loose capital environment in the first four years and rush to the "stratosphere" with the fastest speed, would it be able to survive the twists and turns in 2015-2016? If Lei Jun hadn’t happened to be the president and angel investor of Jinshan, could Xiaomi have won the unthinking support of so many netizens and business partners at first, thus enjoying loyalty and reputation? These questions are hard to answer.

But if we look at it from another angle, it is precisely because the founder of Xiaomi is Lei Jun that it can have these accidental opportunities. Lei Jun’s upward motivation, adherence to Xiaomi’s values, familiarity with the method of "lean entrepreneurship" and his resources, contacts and personality are the necessary conditions for all future opportunities of Xiaomi.

In fact, it is precisely the combination of the founder’s personal characteristics and the entrepreneurial methodology based on uncertainty that makes the startup explode with great energy. Wu Xiaobo, a media person who spent $200,000 to buy Xiaomi shares, said, "Lei Jun himself is the biggest premium of Xiaomi".

For an ongoing change, people always overestimate the change it will cause in the next year, but underestimate its long-term impact.

Looking back now, as Lei Jun said in an open letter on the eve of listing: "In the past eight years, the cottage in China has been completely eliminated; China’s smart phones and smart hardware are getting better and better in quality and cheaper in price, and they are rising strongly in the world … … Xiaomi has also become the fourth largest smartphone manufacturer in the world, changing more than 100 industries through eco-chain products. "

Isn’t it an extraordinary market achievement for a startup company to grow from zero to the fourth place in the world in eight years in a long-standing mainstream battlefield?

It should be noted that this paper only studies Xiaomi as a startup company. When a company gets bigger and bigger, especially after listing, it is likely that some decisions that helped it succeed will no longer apply. According to the case center of Entrepreneurship Dark Horse College, in the future market, Xiaomi still faces at least four main risks:

1) Risk of explosives.Xiaomi’s low gross profit strategy determines that each of their products must be explosive, and the cost should be diluted by explosive products, otherwise it will lose money. Take Xiaomi air purifier as an example, the mold opening cost is 10 million. If only 10,000 units are sold, the cost of each unit will increase by 1,000 yuan. Only after the sales volume can reach millions of units can this cost be reduced to a negligible level. This requires that every product of Xiaomi must be based on the needs of a large number of users, and a large number of people will buy it. However, the preferences of modern users can easily migrate with the head IP, and the demand for diversification is also increasing. The emergence of explosions is very accidental. Once a heavyweight product fails to become an explosive product, Xiaomi may fall into huge financial risks.

2) Fan risk.Xiaomi should become both a popular company and a fan culture company. The contradiction here is, is the growth of fans sustainable? Every company can maintain a limited number of fans. If the number of fans stops growing, the growth space of Xiaomi’s subsequent Internet services and intelligent hardware products will be greatly tested, and Xiaomi will lose its difference from other mobile phone manufacturers. No matter from the perspective of future development or current market, Xiaomi needs new means to interact with users and complete new traffic conversion.

3) Main channel risk.Xiaomi’s ecological chain is a big stove, and Xiaomi’s own brand is a heat source. With waste heat, the surrounding intelligent hardware can be made. But the outside world defines an enterprise, or more from its main channel. Especially in the capital market, I prefer "Friedman-style" enterprises, and it is difficult to understand the ecological practices of startups. Letv’s case is not to be discussed. Since 2014, Haier has launched a "micro-model" to build an entrepreneurial ecosystem and achieved good results. From the beginning of 2014 to the present, Haier’s revenue has doubled, its profit has increased by 70%, and its share price has doubled. However, in the same period, Gree focused on its main business, its revenue didn’t change much, its profit doubled, but its stock price quadrupled. Therefore, no matter how great achievements Xiaomi’s ecological chain has made, the valuation of Xiaomi may be defined more according to its position in the main channel in the capital market.

4) Technical risks.Every startup company will enter the "new normal" of slow growth sooner or later after experiencing a high-speed growth period. At that time, companies without the accumulation of key core technologies cannot have stable market power. The next development of Xiaomi needs to get more source innovations from the outside to the inside, including hard technology.

For a startup, all success is temporary. The greater the achievements in the past, the greater the challenges in the future.

Today, the development of Xiaomi has changed from the company that wanted to "follow the trend" and take a ride on the mobile Internet to the standard-bearer who promoted the concept of "touching people’s hearts and being kind in price". But as of 2017, Xiaomi’s share in the global mobile phone market is still only 6.4%. This shows that changing people’s inherent cognition is the most difficult thing in the world. Even if you are sincerely starting from users, you will not let all users become your fans. This is also the fate of most reformers in history — — There were countless people who wanted to change the world, and eventually they became a supplement to the diversity of the original world.

Today, the mobile Internet has become much more complicated than what Xiaomi imagined when he was born. In the early days of Internet application, companies that master Internet tools in advance may be able to dig the "first bucket of gold" more easily, but in the future, all companies will be Internet companies.

As time goes by, everything that God has given a person will be gradually taken back, talent and identity will lose their aura, fans will get old, fashion trends will change, and all that can be left is what they have fought for at the moment.

Lei Jun said: Kind people will not be too bad luck. We wish Lei Jun good luck! Xiaomi, good luck!

[References]】

[1] Professor Catherine &bull of Stanford University; M• Eisenhardt, Market Construction and Boundary Shaping: Entrepreneurial Power in the nascent market (translated by Yu Ming, Guanghua, Peking University).

[2] Xu Xiaoping, a teacher of Zhenge Fund, talked about Entrepreneurship several times.

[3] Luo Xiaoqu, Ph.D. of Stanford University and former chief strategy officer of the dark horse of entrepreneurship, has made relevant research results on "entrepreneurship ecology".

[4] Notes of Xiaomi, Li Wanqiang, Hong Feng, Gao Ziguang and other partners and executives in the dark horse college of entrepreneurship.

[5] Xiaomi’s internal marketing manual "Sense of Participation" and experience collection "Notes on Xiaomi’s Ecological Chain Battlefield".

[6] Caitlin • Muff, Thomas • Dilik et al., Management Education for the Benefit of the World.

[7] Zhou Hang, Shunwei Capital; Feng Weidong, Tiantu Capital; Dai Saiying, founder of three dads; Liu Jianhong, Peng Gang, former senior executives of LeTV; etc. in the dark horse college of entrepreneurship.

[8] Major media reported publicly.

[For more reading, see Article 12.】

Values, Rice Flour and Ecological Chain: Xiaomi’s Market Power Game (I)

Values, Rice Flour and Ecological Chain: Xiaomi’s Market Power Game (Ⅱ)

　

　　"WeChat and Alipay collection codes cannot be used for business collection"

　　Today’s hot search on this topic has attracted everyone’s attention.

　　This news comes from the new notice of bar code payment supervision recently issued by the central bank. On October 13th, 2021, official website, the central bank, issued the Notice of the People’s Bank of China on Strengthening the Management of Payment Acceptance Terminals and Related Services, which put forward a series of management requirements for acquiring institutions and clearing structures. At the same time, bar code payment has also been included in the supervision, and specific provisions have been made on the use of personal collection bar codes, which will be implemented on March 1, 2022.

Careful netizens found the key words.

　　The new regulations do not completely prohibit the commercialization of payment codes.

　　It’s just that you can’t make business collection through personal collection barcode.

　　These netizens are right √

　　Collection codes are divided into personal and business collection codes, among which the personal static collection bar code is the main one to be constrained. According to the regulations, in principle, personal static collection codes are prohibited from being used for remote non-face-to-face collection, and users of personal collection bar codes with obvious business characteristics are managed with reference to special merchants. For individual users with obvious business characteristics, please refer to the management of special merchants, and require such individual users to provide merchant collection barcodes to improve the service quality of individual operators.

　　Simply put, merchants are required to provide WeChat and Alipay business QR codes, and they cannot use personal QR codes to collect business receipts in the future.

　　it is reported

　　Individuals can change the receipt code application for business purposes.

　　However, the relevant departments of the changed standards are still studying.

　　In fact, as early as June this year, in the consultation draft of the notice, the relevant contents of strengthening the management of POS acquiring "one machine, one household" have been pointed out, and the official documents are more supplements to the management of barcode payment terminals.

　　Importance of Supplementary Management of Bar Code Payment

　　The collection bar code (that is, the personal two-dimensional code collection code) is taken advantage of by criminals to transfer illegal and criminal funds.

　　Some criminals use the receipt bar code to transfer gambling funds, providing a payment channel for cross-border gambling activities.

　　Effectively cut off the "capital chain" of crimes such as cross-border gambling.

　　The new notice of bar code payment supervision for the individual payment bar code users with obvious business characteristics, only need to change the individual payment bar code into the merchant payment bar code (refer to the management of special merchants), and the payment will not be affected.

　　For ordinary consumers, normal code scanning payment or collection has no effect.

　　Forward to friends circle

　　Let all your friends know.

1905 movie network news The crew of "Where are the Wonder Animals: The Crime of Grindelwald" (hereinafter referred to as "the crime of Grindelwald") is filming in London recently, and Eddie Redmayne, who plays the leading role of Newt Scarmand, appears on the set. Although the story background of the film took place in the 1920s, the unique "Little Freckle" is still dressed in fashion. He wears a gray coat, a ginger sweater vest, a shirt and trousers, and the whole person looks very retro.

"Little Freckle" holds a wand and jokes with passers-by from time to time. In Where are the Magical Animals 2, Gerlind Wo successfully escaped from prison. After he escaped, he gathered many believers like Voldemort in an attempt to rule the wizarding world. However, his former friend Dumbledore could not sit back and watch Grindelwald go to path of evil, so he stepped in to stop him. In the Harry Potter series, Dumbledore and Grindelwald fought fiercely, and finally Dumbledore won, and Grindelwald was locked in the tower of Newmongard for introspection.

In the Fantastic Animals series, Dumbledore needs Newt’s help, but he doesn’t seem to know the coming danger. In this film, Dumbledore is no longer a sage-like, white-haired old man, and Jude Law will play the youth version of Dumbledore, which is expected.

"Where are the Fantastic Animals 2: The Crime of Grindelwald", starring Eddie Redmayne, katherine waterston, Johnny Depp, Jude Law, ezra miller and other stars, is scheduled to be released in the United States on November 16th, 2018, and is expected to be introduced to the mainland of China.

On the 13th, The Politburo Standing Committee (PSC) and Li Keqiang, Premier of the State Council of the People’s Republic of China of the Communist Party of China attended the 2019 National Mass Entrepreneurship Innovation Week in Hangzhou and delivered important speeches.

The speech pointed out that despite the complicated and severe domestic and international situation, China’s economy is resilient, and its resilience is rooted in the hard work and creativity of nearly 1.4 billion people. "Double innovation" is an important support. By stimulating the vitality of market players and social creativity, it can withstand the downward pressure of the economy and maintain the long-term positive fundamentals of China’s economy.

At the same time, the speech stressed that governments at all levels should deepen the "streamline administration, delegate power, strengthen regulation and improve services" reform, optimize the business environment, and further implement policies and measures to reduce taxes and fees on a larger scale, so that entrepreneurial innovators can compete fairly and travel lightly according to market rules, and provide a good growth space for "double innovation".

In recent years, the national "double innovation" work has flourished and the transcripts are amazing.

Taking Beijing as an example, the team of entrepreneurial innovation has continued to grow, and the number of newly established technology-based enterprises has increased from 110 in 2015 to 223 in 2018, doubling; The city’s research and development funds exceeded 160 billion yuan, an increase of 22% over 2015; The number of invention patents per 10,000 people was 111.2, an increase of 80% compared with 2015. In 2018, the city’s new economic aggregate reached the trillion level and reached a new level.

The remarkable achievements of "double innovation" can not be separated from the country’s attention and support for entrepreneurial innovation. On 13th, science and technology innovation board of Shanghai Stock Exchange officially opened its board, which aroused widespread concern. From China’s announcement of the establishment of science and technology innovation board in November last year to the official opening of the board, it only took more than seven months for science and technology innovation board to grow from scratch. Experts believe that the development speed of science and technology innovation board in China is "unusually fast", and behind this "fast" is the strong support of China officials for science and technology enterprises.

Since the first proposal of "mass entrepreneurship and innovation" in 2014, "double innovation" has become one of the key words of economic and social development. Under the current complicated situation, what is the special significance of the state encouraging "double innovation"? How to create a better environment for "double innovation"? Should graduates join the entrepreneurial army?

Experts interviewed by China News Service as a through train said that encouraging "double innovation" at this time is an important way to effectively cope with internal and external pressures. In recent years, China has made a series of positive progress in entrepreneurial innovation, but there are still some practical problems to be overcome.

What is the special significance of encouraging "double innovation" at this time?

Su Jian　Director of Peking University National Economic Research Center

An important way to deal with internal and external pressure

At present, the country is still facing severe downward pressure on the economy, and at the same time, it has to deal with the impact of external trade wars. The trade war has gradually extended to the science and technology war, and the science and technology industry in China has been hit to a certain extent. Moreover, the science and technology industry in China still needs to be upgraded in the international market. Therefore, encouraging "double innovation" at this time is an important solution and means to deal with internal or external pressure.

Ching Wong　Deputy Director, Institute of Market Economy, the State Council Development Research Center

Inevitable requirement for high-quality development

China’s economy has entered a stage of high-quality development, which requires the transformation and upgrading of stock industries and the joint efforts of emerging strategic industries. "Double innovation" is an effective means of support; At the same time, encouraging "double innovation" and promoting China’s economy from factor-driven to innovation-driven are conducive to coping with many external uncertainties.

Hu Biliang　Dean, Institute of Emerging Markets, Beijing Normal University

An important driving force for achieving high-quality development

Entrepreneurial innovation is an important driving force to support high-quality economic development, which is conducive to increasing social investment, creating more employment and wealth, and promoting the development of other related industries. Under the current complicated domestic and international situation, entrepreneurial innovation is an important way to drive economic growth and cope with external pressure.

Li Jin　Principal researcher, China Enterprise Research Institute

Forced enterprise transformation and upgrading

At the moment when China’s economy is turning to high-quality development, "double innovation" can promote structural adjustment and force traditional enterprises to transform and upgrade. At the same time, encouraging "double innovation" can lead to a steady increase in employment and help improve people’s livelihood.

Su Peike　Principal researcher, university of international business and economics Institute of Public Policy.

Solve the employment problem of more people.

From the perspective of employment, encouraging "double innovation" is conducive to solving the employment problem of more people when the employment situation is not ideal; From the perspective of industrial development, "double innovation" is conducive to promoting industrial restructuring, driving the development and application of technologies such as big data and the Internet, and providing a good soil for innovative enterprises.

Wan Zhe　Chief economist of China National Gold Group

Dealing with downward pressure and uncertainty

In the face of increasing global uncertainties, encouraging "double innovation" at this time is conducive to promoting the progress of domestic scientific and technological innovation to cope with various global uncertainties; At the same time, the global economy is facing downward pressure, and encouraging "double innovation" is conducive to safeguarding people’s livelihood and promoting employment.

What achievements has "double innovation" made?
What other questions are there?

Ching Wong

Welcome five gains.

First, the institutional environment has improved significantly, and the business environment and tax structure have made great progress;

Second, the innovation ability has been continuously enhanced, and many innovative enterprises in the forefront of the world have emerged in China;

Third, the multi-level and diversified innovation subject structure has basically taken shape, and the establishment of innovation ecology has made remarkable progress;

Fourth, China’s innovation and international innovation have entered an integrated development pattern, and the ability of China enterprises to integrate global innovation resources has been continuously enhanced;

Fifth, some new industries, new formats and new models in China have been at the forefront of the world.

In the future, it is necessary to enhance the inclusiveness of policies and at the same time strengthen the support for "double innovation" in a more targeted manner.

Li Jin

It is also necessary to strengthen rational and accurate guidance.

"Double innovation" has promoted the development of emerging industries and effectively supported scientific and technological innovation industries. At the same time, under the upsurge of "double innovation", the vast number of private enterprises are encouraged to participate in scientific and technological innovation extensively, bringing new economic growth points.

Facing different innovative products and business models, it is necessary to strengthen rational and accurate guidance, identify enterprises with real market prospects, strong innovation ability and development ability, let such enterprises enjoy dividends, and eliminate backward enterprises mixed in them by market means.

Wan Zhe

There is "quantity" and "quality"

By encouraging "double innovation", many private enterprises with good development prospects have emerged in China, which have improved qualitatively as well as quantitatively. Many enterprises in China have made good achievements in scientific and technological innovation, and China has taken the lead in the world in technology application.

However, some governments have adopted administrative measures to encourage enterprises. In the future, more attention should be paid to cultivating enterprises in a market-oriented way, and too much emphasis on quantity may trigger a bubble.

Su Jian

Need to strengthen intellectual property protection

At present, there are still two problems to be solved in "double innovation": first, protect property rights and entrepreneurs, create a good development environment for them, and be free from negative factors; Second, we should further strengthen the protection of intellectual property rights, improve the benefits of innovation, and constantly improve the enthusiasm of mass entrepreneurship and innovation.

Hu Biliang

Relevant support needs to be further improved.

Entrepreneurial innovation needs to be improved in two aspects: first, the development environment of entrepreneurial innovation is not good enough, and second, the relevant support of the state for entrepreneurial innovation needs to be further improved.

Su Peike

Improve the audit mechanism and exit mechanism.

The current business incubator platform needs to further improve the audit mechanism. At the same time, the exit mechanism needs to be further developed, so that investors can get in and out of funds, so as to attract more people to join the "double innovation" cause.

How can the country create a better environment for "double innovation"?

Su Jian

Build a good legal environment

First of all, we must build a good rule of law system, so that the "double innovation" activities have rules to follow and laws to follow; Secondly, we should standardize the government’s behavior and deepen the reform in streamline administration, delegate power, strengthen regulation and improve services, and we should not act indiscriminately or fail to act.

Ching Wong

Continue to promote market-oriented reform.

It is necessary to give full play to the basic role of the market in allocating resources, let innovative elements such as technology and talents circulate reasonably and effectively, give enterprises room for innovation and development, and accommodate brand-new business models. At the same time, it is necessary to strengthen effective supervision and maintain a good environment for innovation without inhibiting the development of innovation.

Hu Biliang

Do all the service work well.

The state should do all services for entrepreneurship and innovation, including: providing a good institutional environment and further implementing policies and measures to reduce taxes and fees on a larger scale; Provide financial support and give certain special policies to small and medium-sized enterprises in funding arrangements; Strengthen the guidance and management of talents, improve the anti-risk ability of entrepreneurial and innovative talents, and promote relevant talents to participate in entrepreneurial innovation more actively; For high-end entrepreneurial and innovative talents, provide better services, such as settling down and schooling for children, and create a better environment and atmosphere for entrepreneurial innovation.

Li Jin

Form a "moderate tightness" management environment

The government should form a "moderate" management environment and reasonably reduce the "government cost" of enterprises; All departments should better coordinate and strengthen cooperation when implementing policies. In addition, strengthen financial support for "double innovation" enterprises, create a good financial environment, and ensure the reasonable financing needs of enterprises.

Wan Zhe

Reduce institutional costs

The government should further improve the management level, reduce the institutional cost and reduce the procedural friction in the process of public management and service. At the same time, pay attention to the fact that the administrative hand cannot be stretched too long and respect the real supply and demand of the market.

What are the advantages of developing "double innovation" in China?

Su Jian

Market size and talents

The advantages are mainly reflected in two aspects: the domestic market is large and the population is large, which is the biggest advantage; On the other hand, human resources are guaranteed. With the continuous expansion of colleges and universities, the quality of China’s labor force has changed greatly, providing a large number of high-quality talents for "double innovation".

Hu Biliang

Policy+talent+infrastructure

First, the country has many policy dividends in promoting the development of dual innovation, and the government has a strong ability to organize and mobilize resources, which is unmatched by other countries;

Second, there are many young talents in China, and the reserve force of entrepreneurial and innovative talent resources is sufficient;

Third, the infrastructure of entrepreneurial innovation is relatively perfect, such as network, telecommunications and transportation, which provides good scene conditions for entrepreneurial innovation and greatly reduces the cost of entrepreneurial innovation.

Ching Wong

Four advantages and multiple efforts

First, the market advantage: China’s market is large and diverse, and the huge market generates a huge demand for entrepreneurial innovation, while the diversified market is conducive to inclusive and diverse innovation achievements;

Second, the talent advantage, China has a huge reserve of highly educated talents;

Third, the industrial advantage, China has a complete industrial chain, and the market pattern and industrial pattern of both supply and demand are conducive to effectively digesting innovation achievements;

Fourth, environmental advantages. China has a high degree of tolerance and support for entrepreneurial innovation.

Li Jin

The role of the new engine is gradually emerging

At present, the role of "double innovation" as a new engine has gradually emerged. China’s strategic emerging industries have maintained steady and rapid growth, and their driving role has been continuously enhanced, and enterprises have ushered in good development opportunities. In addition, under the upsurge of "double innovation", China has trained a large number of innovative talents, laying a talent foundation for the future development of "double innovation".

Wan Zhe

The market potential is huge

The leading role of scientific and technological innovation in the economy and society has been a national consensus, and all sectors have continuously introduced favorable policies to provide a good environment and opportunities for the development of "double innovation". In addition, China has great market potential. At present, there is still huge market potential in China, and there is a strong demand for scientific and technological innovation products, which is conducive to the development of "double innovation" enterprises.

Should graduates join the entrepreneurial army?

Su Jian

The government should not encourage it too much.

Mainly depends on the personal situation of graduates. However, due to the lack of experience of graduates and the high risk of starting a business, it is not recommended that the government excessively encourage college graduates to start a business, but it can provide a good entrepreneurial environment for the society.

Hu Biliang

Look at the graduates’ own wishes

The most important thing is to see that the graduates themselves are not motivated enough to "create new ideas". The government should not call on graduates to start businesses on a large scale. If graduates have strong enthusiasm, the government can actively support and create good conditions for starting businesses, but don’t over-encourage them.

Ching Wong

Those who have the ability can start a business

For graduates, the cutting-edge thinking mode and the spirit of daring to think and do are their advantages, but starting a business requires a series of conditions, such as capital and experience. If you have the corresponding conditions, you can start a business.

Li Jin

Large space for participation

At present, the market environment and policy environment for entrepreneurial innovation in China are good, and there is a large space for college students to participate in entrepreneurship, and there are many fields and regions to choose from. Encouraging graduates to innovate will be the focus of the future development of "double innovation".

Su Peike

Graduates are not advised to start businesses blindly.

In most cases, starting a business requires certain experience and resources. In the national upsurge of "double innovation", graduates should rationally analyze their own conditions. It is not recommended that a large number of graduates who have just left campus start businesses blindly.

Wan Zhe

vary from person to person

Successful entrepreneurship requires experience in technology, marketing and management. If you have the relevant conditions, it is understandable to start a business on campus. If you don’t have the relevant conditions, you can’t start a business blindly. (Feng Lingling, Yang Jiaxin)

　　China Daily Online, October 5 (Xinhua) A number of foreign media said that in the post-epidemic era, China’s economic recovery process has accelerated, which will further attract foreign investment and help boost the economies of its Asian neighbors.

　　According to a report by CNBC)5 on the 5th, David Chao, global market strategist in Jing Shun’s Asia-Pacific region, said that Asian economies will benefit as China shows a strong rebound from the new coronavirus pandemic. He said that the focus is "whether China consumers can quickly resume their normal activities, and I think Chinese will have much greater influence and will boost other Asian economies". His company found that during the Golden Week, the number of restaurant reservations and family trips in China set a "record".

　　At the same time, foreign media believe that China’s economic recovery process far exceeds that of developed countries. Forbes reported on the 5th that no large multinational company and no foreign enterprises in Shanghai and Beijing want to quit China. China has recovered better from the epidemic than most western European countries, especially Britain. They are talking about implementing more blockades as the number of cases increases. The manufacturing PMI released by the National Bureau of Statistics of China rose from 51 in August to 51.5 in September. This is the second highest level this year and has risen for seven consecutive months. The strong PMI of manufacturing industry is consistent with the improvement of high-frequency data driven by manufacturing industry and the strengthening of regional trade activities (mainly South Korea and Vietnam). The trend of Caixin manufacturing purchasing managers’ index is different from the official data, but even higher than the official data, and it stabilized at 53 again in September. China is moving in the right direction. In contrast, some European countries look ridiculous. Can we still call them "developed economies"?

　　Foreign media believe that the rapid recovery of China’s economy in the post-epidemic era will attract the influx of foreign capital, and it will be costly to decouple from China. On the 5th, The Wall Street Journal published an article entitled "The cost of decoupling enterprises from China is as high as $1 trillion? According to the report, some companies hope to decouple from China to some extent, or at least diversify their business, so as to hedge political or reputational risks and prevent future shocks caused by reasons like the COVID-19 epidemic. Ironically, as China has become the first major economy to recover from the epidemic and resume growth, the dependence of multinational companies on China has actually increased in many cases. Foreign direct investment into China is rebounding rapidly. Companies such as Nike and Tesla described China as a key factor supporting their second-quarter results. At the same time, the cost of rebuilding the supply chain is really high.

　　News of current affairs

　　01. The 12th National Congress of China Women was opened.

　　The 12th National Congress of China Women opened in the Great Hall of the People on the morning of 30th. Supreme Leader, Li Keqiang, Li Zhanshu, Wang Yang, Wang Huning, Han Zheng and other party and state leaders attended the meeting to congratulate, and Zhao Leji delivered a speech on behalf of the CPC Central Committee.

　　02. The Supreme Leader sent a message of condolence to Indonesian President Joko on the lion air passenger plane crash in Indonesia.

　　03. Li Keqiang will hold the third "1+6" round-table dialogue with the heads of major international economic organizations.

　　04. Wang Yang met with the visiting delegation of CPPCC members’ association at the provincial level in Hong Kong.

　　05. Wang Qishan visited the United Arab Emirates.

　　Other news

　　01. the General Office of the Central Committee of the CPC issued "Opinions on Deepening the Reform of the Agencies of the State Commission for Discipline Inspection of the Central Commission for Discipline Inspection".

　　02. Deepen the reform of the Women’s Federation and stimulate the vitality of women’s work.

　　In the past five years, the All-China Women’s Federation has faithfully implemented the important instructions of the Supreme Leader General Secretary and the CPC Central Committee on the reform of women’s federations, persisted in making up the shortcomings and strengths, and made new breakthroughs in strengthening the strength and expanding the coverage of grassroots women’s federations.

　　city news

　　01. While supervising and reforming, we will further promote the special struggle against evil.

　　On the afternoon of the 29th, with the feedback from the Eighth Supervision Team of the Central Committee to Guangdong Province, the first round of supervision by the Central Committee of the national special campaign against evil ended in an all-round way. During the supervision team stationed in 10 provinces and cities such as Hebei, Shanxi and Liaoning, it adhered to the problem orientation and promoted border supervision and reform. Many gangs involved in black and evil were severely punished according to law, and a number of weak and lax grassroots organizations were rectified and managed.

　　02. China Banking and Insurance Regulatory Commission: Further improve the quality and efficiency of financial services for private small and micro enterprises.

　　03. The first China International Import Expo: The National Pavilion was completed today.

　　[Network Jun has something to say] A good scene in a year must be remembered, especially when it is orange, yellow and green. The first China International Import Expo will be held in Shanghai on November 5-10 as scheduled. The convention and exhibition center has been proudly presented, ready to welcome guests from all over the world, and more than 2,800 enterprises will participate. Open and inclusive, sharing the future. This exhibition witnessed the historical changes of China’s foreign trade development, composed a wonderful movement of China’s reform and opening-up, was China’s comprehensive opening-up action, and was an opportunity for China to share the development dividend with other countries in the world.

　　04. Comrade Wang Guangying passed away.

　　international news

　　01. China men’s team won the men’s team championship in 2018 Gymnastics World Championships.

　　At the 2018 Gymnastics World Championships in Doha, Qatar, the men’s team final was contested on the evening of 29th local time. China beat the Russian team with a slight advantage of 0.049 points, and won the men’s team championship in the world championship again after four years.

　　02. Guest countries: China International Import Expo(CIIE) is conducive to the world economy to achieve multi-win results.

　　03. All the people on the crashed passenger plane in Indonesia may be killed.

　　Other news

　　01. The first national comprehensive experimental zone for agricultural opening and development was established.

　　02. The World’s Top Scientists Forum was held in Shanghai.

　　03.2018 The Belt and Road Media Cooperation Forum was held.

　　04. Guangzhou Customs seized 59.5 kilograms of drugs in the third quarter.

　　05. Merkel renounces re-election as CDU chairman.

　　06. The PLO said it would suspend the recognition of the State of Israel.