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Zhiji LS7 is an avant-garde and dynamic SUV with a modern design. The front face adopts a unique closed design, and the air intake grille adopts a highly technical texture and lines, highlighting the high-end positioning of the vehicle. The body lines are smooth, the overall style is fashionable and dynamic, and it is full of futuristic feeling. The design of Zhiji LS7 is not only impressive, but also gives it an advantage in the market competition.

Zhiji LS7 is a luxury SUV with a body size of 5049*2002*1731 mm and a wheelbase of 3060 mm, providing passengers with spacious interior space. The front wheel track of the vehicle is 1700 mm and the rear wheel track is 1715 mm, which provides good stability and handling for the vehicle. The front tyre size of 255/55 R20 and the rear tyre size of 275/50 R20 provide excellent grip and comfort. The smooth lines on the side of the car highlight the sense of movement and luxury of the vehicle. The overall design is fashionable and atmospheric, and it is an eye-catching car.

The interior design of Zhiji LS7 is fashionable and simple, and the steering wheel is made of leather, which supports electric up-and-down and forward-and-backward adjustment, so that drivers can easily find the most comfortable driving posture. The 26.3-inch central control screen is very large, which can display a wealth of information. At the same time, it supports multimedia systems, navigation, telephone and air conditioning voice recognition control systems, providing a more convenient operating experience. The front seats are made of imitation leather and genuine leather. The main driver’s seat is also equipped with heating and electric memory functions. The co-pilot seat supports front and rear adjustment, backrest adjustment and height adjustment, and the rear seat supports proportional tilting to provide passengers with a more comfortable ride. Experience. The front and rear rows are equipped with Type-C and USB interfaces, which are convenient for users to charge and connect devices. Generally speaking, the interior design of Zhiji LS7 is very humanized, providing rich configuration and comfortable ride experience.

The engine of Zhiji LS7 has a maximum power of 250kW and a maximum torque of 475N·m, which means that it has excellent power performance and acceleration performance. This powerful engine can provide enough power for the vehicle to easily cope with various driving needs on the road. At the same time, the engine of Zhiji LS7 has been carefully adjusted to ensure a smooth driving experience and efficient fuel economy. Whether driving in the city or on the highway, the engine of Zhiji LS7 can provide reliable power output and bring you a pleasant driving experience.

In terms of appearance, Zhiji LS7 has undoubtedly been highly praised by car home car owners. He mentioned that the design of this car is very attractive and unforgettable. However, he also mentioned some minor problems, such as not being friendly in repairing cars. This may be related to the design of vehicle lines, because complex lines may make it more difficult to repair and replace parts. However, this has not affected @josephpu’s love for Zhiji LS7, and he thinks the appearance of this car is definitely worth buying. He even said that even if there is a small scratch, he will not hesitate to choose to go to the 4S shop for maintenance. This shows that the exterior design of Zhiji LS7 is really attractive, and even makes the owner willing to spend extra money to keep the perfect appearance of the vehicle. Overall, the exterior design of Zhiji LS7 is undoubtedly a highlight of this car, which is worth buying.

　　On April 17th, AITO’s M5 Series Huawei Advanced Intelligent Driving Edition (AITO’s M5 Intelligent Driving Edition) was officially launched. Yu Chengdong, managing director of Huawei, CEO of BG and CEO of BU, a smart car solution, said: "The M5 series smart driving version is in ‘ HarmonyOS cockpit ceiling ’ On the basis of, add ‘ Intelligent driving ceiling ’ , let the M5 version become ‘ Shuangzhi ceiling ’ , HUAWEI ADS 2.0 for the first time? The intelligent driving system makes people drive safer and more comfortable, and raises intelligence to a new height in the industry! "

　　The M9, the first full-size flagship SUV of AITO brand, also made its debut at the press conference. The extended range version and pure electric version will be scheduled on April 17th and will be officially released in the fourth quarter of 2023.

　　AITO Wenjie M5 Intelligent Driving Edition, jointly designed by Cyrus Auto and Huawei, will be the first one equipped with HUAWEI ADS 2.0 at the same time. The intelligent driving system and HarmonyOS Intelligent Cockpit 3.0 provide an intelligent driving experience infinitely close to L3. Wujie M5 Intelligent Driving Edition is equipped with technologies such as HUAWEI DriveONE pure electric drive platform and HUAWEI DATS dynamic adaptive torque system, and has a pure battery life of 255km and a long comprehensive battery life of 1425km (the pure battery life is the CLTC comprehensive working range of the battery pack of Wenjie M5 Rear Drive Intelligent Driving Edition, and the comprehensive cruising range is the total cruising range of the CLTC comprehensive working range of Wenjie M5 Rear Drive Intelligent Driving Edition. ）。 New hardware such as laser radar, HUAWEI MagLinkTM magic car interface, etc., combined with breakthroughs in technology such as General Obstacle Detection (GOD) network and spatial audio, make the M5 Smart Driving Edition in the world a real intelligent ceiling.

　　It is the first time to install HUAWEI ADS 2.0, and it can be opened with or without pictures.

　　AITO Wenjie M5 Intelligent Driving Edition is the first vehicle equipped with HUAWEI ADS 2.0 advanced intelligent driving system, equipped with an overhead laser radar, three millimeter-wave radars, eleven high-definition cameras and twelve ultrasonic radars. The new antenna technology is superimposed to double the signal, and it is the first to realize the high-speed and urban advanced intelligent driving function independent of high-precision maps, bringing an infinitely high-order intelligent driving experience close to L3. It is estimated that this year, in Q2, the map-free commercial high-order intelligent driving scheme (the map-free commercial high-order intelligent driving scheme refers to the high-order intelligent driving scheme that does not rely on high-precision maps) will be extended to 15 cities nationwide, and in Q4, it will be extended to 45 cities.

　　On the basis of integrating BEV(Bird Eye View) perception ability, AITO-bound M5 Intelligent Driving Edition is the industry’s first GOD network, which can identify alien objects outside the white list of general obstacles. Combined with the road topology inference network, vehicles can drive with or without maps, so that vehicles can see, understand and drive better.

　　Driving with people is safer, driving with wisdom is more comfortable and parking is more worry-free.

　　AITO asks the M5 Smart Driving Edition to make driving safer. Cars can reach beyond their reach, and they are not afraid of the change of light and shade in and out of the tunnel and the glare at night, and accurately identify pedestrians, vehicles and other special-shaped obstacles. Under the urban road conditions, the M5 Intelligent Driving Edition can actively avoid all kinds of vehicles occupying the road, and effectively deal with scenes such as "opening the door to kill" and "ghost probe". Even in the scenes such as pedestrians with strong glare at night, the maximum braking speed can reach 50 km/h.

　　AITO asks the M5 Smart Driving Edition to make smart driving easier. In the high-speed scene, crossing the city is no longer tiring. The M5 version of Zhijie can be imported and exported to the high-speed ramp independently, with a success rate of 98.86%, and the MPI(Miles Per Intervention) of long-distance navigation is as high as 114km, which is comparable to the reliability of "old driver".

　　AITO asks M5 Smart Driving Edition to make parking more worry-free. Memory parking, which is carried for the first time, enables the vehicle to learn independently in the garage environment and build a 3D model. After the fixed parking space is parked once, it will automatically plan the route for parking. Thanks to Huawei’s self-developed parking regulation and control algorithm, Wenjie M5 Intelligent Driving Edition can handle more than 160 parking scenes including dead-end road parking/parking, automatic vehicle parking, low-speed automatic parking, parking service assistance, etc. The parking recognition rate is as high as 96%, and the parking success rate is 95%. Intelligent parking assistance, real parking space can be parked when it is visible.

　　HarmonyOS cockpit was upgraded to realize "mobile whole house intelligence"

　　AITO’s M5 Smart Driving Edition is equipped with HarmonyOS 3 smart cockpit, and the "smart cockpit ceiling" is upgraded to raise the intelligence of the car to a new height. The intelligent perception in the car of the M5 Smart Driving Edition goes further, which makes the car adapt to people and realizes all-round automatic adjustment of seat position, HUD height and rearview mirror position.

　　A number of brand-new software and hardware technologies have been put on the bus, which has also enabled the M5 Intelligent Driving Edition to realize "mobile whole house intelligence": the first time the space audio technology is put on the bus, combined with 19 units of professional-grade audio, it makes users feel like visiting the performance site of the National Grand Theatre; In-vehicle interface of HUAWEI MagLinkTM in the back row can realize multi-device linkage, such as controlling the content watched by children on the back panel, team games in front and back rows, and dual-screen access to meetings, etc., so that the M5 Smart Driving Edition can easily become a user’s exclusive study, game hall or conference room. HarmonyOS 3 also further integrates the car and the mobile phone: the interconnection function of PC car and machine makes the temporary office in the car more efficient; The mobile phone uses the function of internal address navigation and circulation, and the car can be navigated at the touch of the mobile phone.

　　Long battery life and extraordinary driving experience

　　AITO Wujie M5 Smart Driving Edition has a hidden door handle, a racing-class side wall diversion air inlet and a sharp-tailed swift spoiler tail, which brings more excellent aerodynamic design, reduces the wind resistance of the whole vehicle by 11%, and improves the comprehensive endurance by 14.7% to 1425km (endurance under CLTC working conditions).

　　Empowered by the HUAWEI DriveONE pure electric drive platform, the Wujie M5 Smart Drive Edition has a 4.4-second 100-kilometer acceleration performance comparable to that of a super sports car. With the blessing of Huawei DATS system, all-aluminum chassis, front double wishbone and rear multi-link, it brings users the ultimate handling performance experience. Add 20-inch double five sports wheels, equipped with red brake calipers, iconic penetrating eagle wing taillights and LOGO taillights, which are highly recognizable.

　　In addition, the legroom in the back row of the M5 intelligent driving version is optimized to 870mm, so that passengers can sit for a long time. The trunk has a volume of 369L, which can be expanded to 776L after the rear row is put down. With the reverse charging of 3500W, it still supports the battery life of more than 800km after camping in the wild for a week, which easily meets the travel needs.

　　The official guide price of AITO Wujie M5 Intelligent Driving Edition is: 279,800 yuan for Wujie M5 Rear Drive Intelligent Driving Edition, 299,800 yuan for Wenjie M5 Four-wheel Drive Intelligent Driving Edition, 289,800 yuan for Wenjie M5 Pure Electric Intelligent Driving Rear Drive Edition and 309,800 yuan for Wenjie M5 Pure Electric Intelligent Driving Four-wheel Drive Edition. The standard functions of HUAWEI ADS 2.0 advanced intelligent driving system software package have covered 19 functions such as high-speed LCC(Lane Centering Control Lane Cruise Assist), urban LCC, and high-speed NCA (Navigation-based Cruise Assist). The optional premium package also includes three functions: urban NCA, AVP(Automated Valet Parking in parking service) and urban LCC enhancement. The one-time purchase price is 36,000 yuan, the annual subscription price is 7,200 yuan, and the monthly subscription price is 720 yuan. During the pre-sale period (April 17 to June 30, 2023), you can enjoy the first sale rights such as deposit expansion, optional fund gift and 6-month HUAWEI ADS 2.0 premium package gift; This product can also enjoy an additional replacement subsidy of 10 thousand yuan for multi-vehicle replacement.

　　At this conference, the flagship SUV of Panoramic Wisdom & mdash; — AITO Wenjie M9 brings a brand-new family design based on the design concept of "extreme simplicity and purity" in Wenjie series. As a full-scale flagship SUV, Wenjie M9 has a comfortable seating space comparable to MPV, and provides 3-6 changeable seating spaces, a newly-built D-class luxury SUV platform, an all-aluminum chassis, and air springs and CDC shock absorption systems as standard in all departments, bringing better riding comfort and safety. As the flagship product of Huawei’s deep empowerment, Huawei’s smart car full-stack technology solution is fully on board. On the basis of the double "ceilings" of smart cockpit and intelligent driving, it includes Huawei’s megapixel smart headlights, HUAWEI AR-HUD, AI big model, sensing federation and other black technologies, all of which are on board, bringing the ultimate intelligent experience of the whole scene.

　　The estimated price range of AITO’s M9 extended range version and pure electric version is 500,000-600,000 yuan. Consumers can book through Huawei Mall and enjoy the corresponding rights of booking, which will be officially released in the fourth quarter of 2023.

　　

　　

　　

　　When you browse the latest news of the Nobel Prize with your mobile terminal, do you think of the power supplier of your mobile terminal — — Lithium battery is the result of this year’s Nobel Prize!

　　On the afternoon of October 9th, Beijing time, the Royal Swedish Academy of Sciences announced that it would award the 2019 Nobel Prize in Chemistry to Professor John Goodenough, Professor Stanley Wittingham and Dr. Yoshinoya for their outstanding contributions in the field of lithium batteries.

　　How can lithium batteries, which are widely used in people’s daily lives, become Nobel Prize achievements? This has to start with the study of "batteries replacing oil".

　　In 1973, the fourth Middle East War caused the first oil crisis. The developed countries such as the United States realized the importance of getting rid of oil dependence and began to invest in battery research — — Battery can not only replace oil as a new energy source for automobiles, but also be an energy storage device for renewable energy such as solar energy and wind energy. Therefore, the enthusiasm of countries to develop this kind of battery is unprecedented.

　　The first breakthrough was Stanley Whitingham. He drafted the initial design scheme of lithium battery: titanium sulfide as cathode material and lithium metal as cathode material — — This proved to be a rechargeable battery. The energy density problem of battery materials, which has puzzled scientists for more than one hundred years, has also been solved by Wittingham one by one.

　　However, with the passage of time, it has been found that it is not safe to use metallic lithium as the negative electrode. The lithium battery will continuously precipitate dendrites with the increase of usage times, which will eventually cause the battery to spontaneously ignite.

　　Is there a solution to this problem? Professor Goodenough, who is 97 years old and the oldest winner in the history of the Nobel Prize, has made great contributions.

　　In 1980, Goodenough team proposed and found layered oxide cathode material — — Lithium cobalt oxide, which is still used in all kinds of mainstream consumer electronic products, and the negative electrode of lithium aluminum alloy, has brought mankind into the era of portable mobile phones and notebook computers.

　　In 1997, 75-year-old Goodenough and his team developed another more stable and safe cathode material, Ferrous lithium phosphate. It is the mainstream material for batteries used in electric vehicles, electric buses, electric ships, large-scale energy storage, communication base stations, data centers and so on.

　　Only a wider application can promote the further development of lithium batteries. How to integrate the experimental battery materials into usable devices and really apply them to small objects? Japanese scientist Akira Yoshino did it.

　　In 1990, after 10 years’ research, Akira Yoshino, then a researcher in a company, successfully used carbon instead of lithium alloy as the negative electrode of the battery. Combined with the lithium cobaltate positive electrode of Goodenough, this battery became safer and greatly reduced the risk of spontaneous combustion.

　　According to Yoshino Akira’s research, Sony officially launched the world’s first commercial lithium battery in 1991. Subsequently, they replaced the carbon cathode with graphene, which further improved the safety, energy density and cycle life of the battery.

　　Compared with lead-acid battery and nickel-silicon battery, lithium battery has the advantages of high energy density, long life and no memory effect, and is an excellent battery.

　　Back then, the invention of electric vehicles was much earlier than that of internal combustion engines. However, with the continuous improvement of internal combustion engine efficiency, the battery energy density is not high enough, which makes electric vehicles fade out. Now, electric vehicles have returned to people’s field of vision. An important premise is that lithium batteries, which were originally used to replace oil, have finally assumed an important historical mission.

　　At present, the global lithium battery industry is close to 50 billion dollars, and it is growing at a rate of more than 10% every year. Lithium battery has penetrated into all aspects of human life, and its invention has supported the continuous development of high technology in human society.

　　Obviously, lithium batteries have become the result of the Nobel Prize, and they deserve it!

　　On March 30th, a blogger named "Yang Kim Jyan" in Weibo released a video "I still can’t figure out why I was diagnosed with liver cancer", which attracted a lot of netizens’ attention. The topic "Why cancer is late when it is discovered" once rushed to the top of the hot search list in Weibo.

　　But then everyone found that the video content was not the real experience of the blogger, and the words "this content is purely fictional" were placed at the end of the whole video and appeared for a short time, which caused many people to misunderstand.

　　On March 31, the relevant platform imposed a ban on the blogger and suspended advertising revenue. However, the video has been played at least 20 million times before it was taken off the shelf, and its practice of "gaining traffic by consuming cancer patients" has been questioned by many netizens.

　　The person in charge of an MCN organization (a company that helps the contracted people to continuously export and realize the content) told the Red Star journalist that some anchors did attract traffic by "selling badly". There is also a special team to help them fabricate "people’s design", "nothing more than attracting more people’s attention in order to realize the traffic."

　　On March 31st, Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, said in an interview with Red Star that bloggers such as "Yang Kim Jyan" are pursuing the attention or benefits brought by "traffic economy". "In addition to the ban on bloggers, the platform also suggests that the incubation and management institutions behind such bloggers be punished accordingly."

　　0one

　　Online celebrity bloggers shot nearly 8 minutes of video.

　　Claimed that he had liver cancer at the age of 25.

　　The word "pure fiction" flashed by.

　　On March 30th, Red Star journalists noticed that the video of "Yang Kim Jyan" was nearly 8 minutes long. First of all, he said, "Today is Su Yan, and I want to tell a news that only a few very good friends knew before sending this video." Then he told me that he was diagnosed with liver cancer during his physical examination, and the doctor told me that the chance of cure was not great. In the video, "Yang Kim Jyan" also said many times that he couldn’t understand why he got liver cancer at the age of 25.

　　"Yang Kim Jyan" is a blogger with more than 5.5 million fans. After the video was released, the number of plays increased rapidly, with more than 20 million plays on the afternoon of March 30th. Many netizens left messages under the video saying "I hope this is not true" and "I must treat it well".

　　↑ "Yang Kim JYAN" released the video "Liver cancer was detected at the age of 25" on March 30th.

　　The Red Star journalist noticed that "Yang Kim Jyan" said in the second half of the video that he had conducted a review and got the results of the review, but when he saw the results, "Yang Kim Jyan" just shook his fist and didn’t say what the results were.

　　Many careful netizens noticed a flash at the end of the video. In this picture, "Yang Kim Jyan" means "the content of this video is pure fiction", but this sentence is inconspicuous in the whole picture and is sandwiched in five lines, and the words "pure fiction" do not appear in the whole video.

　　↑ At the end of the video, it is marked "The content of this video is pure fiction", and the display time is very short.

　　02

　　The blogger apologized after being questioned.

　　The platform punishes the suspension of its advertising revenue.

　　Previously, the video hinted that he was "suffering from depression."

　　Some netizens said that the content of the whole video shooting will cause viewers to misunderstand that they have indeed been diagnosed with liver cancer. Such videos will seriously hurt the feelings of cancer patients and their families. A netizen said: "‘ There is no cancer in the world ’ It is the wish of many people. Maybe some people will never understand the pain of cancer patients and their families, but please ask these people to maintain a little kindness and respect for others. "

　　On the afternoon of March 30th, "Yang Kim Jyan" deleted the video of "cancer was found" and issued an apology statement. Its statement said: "I thought of presenting it in the first person way in order to make this video sound a wake-up call for everyone to pay attention to their health. Because the video content needs a physical examination, I also did a full-body physical examination at my own expense. At the end of the video, I told everyone that the video was fictional and it was my negligence in creation. I am sorry for everyone, I know it was wrong. " The statement also mentioned that he will continue to work hard to create videos that correct energy later. "If it is fictional content, I will definitely put it at the beginning (place) of the video, please supervise."

　　On the morning of March 31st, Weibo, the official of Sina Weibo community management, announced that during the recent inspection, the station found that the user "Yang Kim Jyan" posted a deductive video describing his feelings after being diagnosed with cancer, but did not mark the content as "fiction" or "deduction" in the obvious position of the video, and only the explanation that "the content of this issue is purely fiction" appeared at the end of the video, which led some netizens to misunderstand it as a real event, which led to public opinion discussion. According to the Weibo Community Convention and other relevant regulations, the station punished the user money "Yang Jyan" by stage silence, forbidding attention and suspending advertising revenue.

　　The Red Star journalist noticed that on November 5th last year, "Yang Kim Jyan" had released a video suggesting that he had suffered from depression. "I once wanted to leave, but in the end I got better! I hope you can get better as I do! "

　　↑ "Yang Kim Jyan" released the video content of depression last year.

　　Since then, "Yang Kim Jyan" has published several Weibo articles with the related topics of "depression".

　　0three

　　There was an anchor who took a "vomiting blood photo" and bo sympathized with the goods.

　　MCN employees: let bloggers "sell badly" for traffic

　　Create a special story "script"

　　Unlike "Yang Kim Jyan", which marked "the content is pure fiction" in an inconspicuous place, there were some platform bloggers who directly pretended to be ill and "sold badly" to gain profits.

　　According to the police report in Ningbo, Zhejiang Province last November, a man surnamed Zhang made up his illness "selling badly" in Tik Tok, and broadcast live to receive a reward and carry goods. When it was reported and verified, it had illegally made a profit of more than 50,000 yuan, and the man surnamed Zhang defended himself. "I never said that I had cancer, I was just in the late stage of lovesickness."

　　In the first half of 2021, a blogger in bilibili issued his own "photos of vomiting blood" one after another, defrauding him to donate more than 40,000 yuan, and finally his account was banned by the platform. In addition, "Sick Yuan" appeared on platforms such as Xiaohongshu before, falsely claiming that he was suffering from a serious disease, so as to bring products such as scar repair stickers and health care products to netizens.

　　On March 31 this year, a staff member of an MCN organization told the Red Star journalist that there is fierce competition among various anchors and bloggers with goods. "There will be income if there is traffic. Therefore, when cooperating with some enterprises, if the enterprises agree, they will create some story scripts and shoot some fictional content, many of which are through ‘ Sell badly ’ To attract attention. In order to avoid being held accountable, ‘ will also be marked in the live broadcast or video. Fiction ’ The words, but very vague, or marked in an inconspicuous place. "

　　Mr. Xie (pseudonym), the head of an anchor brokerage company in Xi ‘an, told the Red Star journalist that in the past few years, some anchors mainly promoted their own "selling miserable" people to attract attention.

　　"First of all, there needs to be conflicts. For example, when you are sick, you must be young, or you are in a beautiful stage of life; Then, with some stories, for example, I am a rural family, working hard in the city, or my partner doesn’t know how to make progress, and she relies on her own work in exchange for sympathy; Then start bringing products into live or released videos to make a profit. "

　　Mr. Xie said that these are all specially scripted, and some even use a script on different anchors. In recent two years, a platform has dealt with the shooting of "fake stories", so everyone will also mark the word "fiction" in some inconspicuous places, but if it is not obvious, many fans will not notice it.

　　Red Star News reporter saw that on the platform of Weibo, the profile of "Yang Kim Jyan" was "Beauty Red Man". Previously, he released some beauty videos with brand exposure, and some life videos and photos also showed beauty products.

　　0four

　　How to put an end to "selling miserably" fake videos?

　　Platform: indefinitely banned or fans cleared.

　　On March 28th, the State Council Office held a press conference on the "Qinglang" series of special actions in 2023. In response to the ecological management of short videos, it was pointed out at the meeting that "comprehensively cleaning up short videos that are misdirected and mislead the public by forging scenes, compiling details and fictional experiences" is one of the main contents of this special action.

　　For this kind of situation, Fu Jian, director of Henan Zejin Law Firm, believes that the authenticity of network information is difficult to guarantee in the media era, and many online celebrity bloggers sacrifice the authenticity of their published information in order to increase traffic. Online celebrity uploaded a short video saying that he was diagnosed with liver cancer during his physical examination. He filmed and uploaded a very authentic video, and put the statement that "this content is pure fiction" in an inconspicuous position in the last two seconds of the video, which led to misunderstanding by most people, causing a wide range of influence and deceiving the public’s feelings.

　　Fu Jian said that many laws and regulations, such as the Cyber Security Law of the People’s Republic of China, the measures for the management of Internet information services, and the regulations on the ecological governance of network information content, all emphasize that information such as short videos published online should abide by public order and good customs and uphold the principle of good faith. Among them, Articles 6 and 7 of the Regulations on Ecological Governance of Network Information Content stipulate that network information producers shall not publish illegal information and shall resist bad information. Short video posing and deceiving the public’s feelings are bad information, and serious ones may be suspected of breaking the law. The network information content service platform can take measures such as warning and rectification, limiting functions, suspending updates, and sealing titles to resist the spread of this bad video.

　　The Xiaohongshu platform said that it will resolutely ban the "self-media" of counterfeiting official institutions, news media and specific personnel, including account name counterfeiting, information content counterfeiting and professional qualification counterfeiting; Comprehensively rectify the illegal profit-making behavior of "self-media", including smashing hot spots to attract powder and drain, creating hot spots to generate traffic, and using vulnerable groups to realize traffic.

　　Lawyer Chen Hao, director of Shaanxi Dezun Law Firm, told the Red Star journalist that if online celebrity defrauded money by fictional facts or concealing the truth in the video, and the amount reached the filing standard, it should be suspected of fraud. If online celebrity only makes up facts to shoot videos for the purpose of attracting attention, gaining attention and defrauding traffic, it belongs to the category of moral evaluation and should be handled by video platforms or regulatory agencies.

　　"Recently, the Internet Information Office has been comprehensively cleaning up short videos that are poorly directed and mislead the public by forging scenes, compiling details and fictional experiences. I believe that this phenomenon will become less and less through the guidance and supervision of relevant departments. "

　　Red Star journalists found that, except for the Weibo platform, "Yang Kim Jyan" also had accounts with the same name on other short video platforms, and all of them were banned on March 31st.

　　In addition, Red Star journalists noticed that many platforms have also released governance measures for fictional content.

　　On March 30th, Tik Tok announced that when creators create and publish fictional content through plot deduction, they should clearly mark the relevant video interpretation in a prominent position and form, and the copywriting includes but is not limited to "fictional/deductive works for entertainment only". If the work is not marked as "deduction" or "fiction", causing misunderstanding among the public and the news media and becoming "false information", the platform will strictly deal with it, and the publishing account will be completely banned for 30 days to indefinitely banned depending on the circumstances.

　　On March 31st, Aauto Quicker Science and Technology announced that it would impose penalties such as clearing fans, erasing fans, and limiting the growth of fans for the acts of counterfeiting party and government organs, news media organizations and parties involved in public opinion events.

　　0five

　　It’s all the temptation of traffic?

　　Expert advice: link the responsibility to MCN organization.

　　On March 31st, Zhu Wei, deputy director of Communication Law Research Center of China University of Political Science and Law, said in an interview with Red Star journalist that the main source of this situation lies in the temptation of "flow economy".

　　"They get sympathy in this way, and sympathy can be transformed into traffic, traffic can be transformed into attention, and finally into commercial interests."

　　Zhu Wei said that in the past, more content of "pretending to be terminally ill" was very direct false charity and fraudulent donation, but the "terminally ill video" made by "Yang Kim Jyan" was artificially created to directly obtain traffic. The role of people’s design is to obtain stable traffic and accurate fans in their vertical fields, so as to improve their ability to carry goods and attract fans to reward them. These are a set of rings.

　　Zhu Wei agreed with the relevant measures taken by this platform, but he also reminded that it is necessary to consider whether such bloggers’ front-end accounts are banned and whether background users or registrants should also be included in the "blacklist". Otherwise, he may turn himself around and open the number somewhere else. In addition, we should pay attention to the MCN organization behind online celebrity, that is, the relevant resource management team. Generally, such accounts are supported and managed by the MCN organization, and the responsibility should be related to the MCN organization and other related accounts of this kind of MCN.

　　"MCN has hatched a lot of accounts like this now. Many of the fake people are created and recommended by MCN behind it, and it is also the traffic that MCN pushes to this account."

　　Red Star Journalist Fu Yao Zhao Qian Intern Wang Mingli

　　Editor Peng Jiang Editor Wei Kongming

Science and technology innovation board Journal, April 18th. While the global shipment of iPhone plummeted by nearly 10% in the first quarter, smart phone brands such as Samsung and Xiaomi began to increase the inventory of smart phones and OLEDs, which led to an increase in the operating rate of OLED production lines of panel suppliers such as BOE and Huaxing Optoelectronics.

According to South Korea’s The Elec today, citing industry sources,Smartphone companies such as Samsung Electronics, Xiaomi, OPPO, vivo and Huawei are all increasing the inventory of finished smartphones and OLED panels..

On the one hand, Samsung just replaced Apple in the first quarter and took the throne of "the world’s first mobile phone shipment". In the first quarter, it produced a total of 64.5 million smartphones and tablets, 22% more than the original planned 53 million; Among them, the sales volume of Galaxy S24 series in the first quarter was about 10% higher than that of the previous model, and the sales volume of ultra-low-priced model Galaxy A16 exceeded expectations.

On the other hand, because the sales of iPhone in China market are particularly low, China smart phone companies such as Xiaomi, OPPO, vivo and Huawei are looking for opportunities to occupy the iPhone market. An industry insider said, "Smartphone companies in China are oversubscribed.. "

The downstream mobile phone brand factory increased its inventory, and the orders of upstream OLED suppliers naturally rose.

Samsung shows that it has obtained a rigid OLED order for medium and low-priced mobile phones from Samsung Electronics, and the operating rate of related production lines has increased accordingly.. Samsung shows that it has sent a request to the equipment supplier, hoping to introduce relevant equipment to improve the panel performance.

China panel companies such as BOE, Huaxing Optoelectronics, Tianma, Visionox, etc. have also increased the operating rate of the sixth-generation flexible OLED production line. According to the news, some companies expect to fully put into production the 6th generation flexible OLED production line before the end of this year, and there is expected to be a large demand..

However, some insiders reminded that if the actual sales volume of related smartphones does not meet expectations in the future, the operating rate of OLED suppliers may decline.

According to Yu Chengdong, chairman of BU, Huawei’s smart car solution, in a circle of friends, the number of new M7 models in the world has exceeded 50,000, and on October 6th, the number of new M7 models exceeded 7,000, reaching a new high.

It is understood that the reason why the new M7 model is popular in the market is that it has outstanding safety performance and excellent intelligent driving function. In terms of safety performance, the body structure of the new M7 has been re-molded, and the welding production line has also been re-transformed. The proportion of submarine-class high-strength thermoformed steel in the whole vehicle has reached 24.4%, which is 16% better than that of BMW X5L, and the proportion of "high-strength steel+aluminum alloy" in the whole body is 80.6%. HUAWEI ADS 2.0 advanced intelligent driving system (including laser radar *1, high-definition visual perception camera *11, millimeter-wave radar *3, ultrasonic radar *12) is installed in the intelligent driving version of the new car-asking M7, which can realize high-speed and urban advanced intelligent driving without relying on high-precision maps, and support parking service and ultra-narrow parking spaces.

Zhang Xiaorong, president of the Institute of Deep Science and Technology, told the media that due to Huawei’s advantages in technological innovation and intelligence, the new M7 in the world has stronger competitiveness in intelligent driving, car networking and artificial intelligence, attracting consumers. Citic Securities Research Report pointed out that Huawei Zhixuan has ushered in an inflection point in the M7 redesign after experiencing the first round of the M5/M7 model cycle.

Faced with the rapid outbreak of market demand, the manufacturers of the new M7 are also making every effort to ensure the supply of production capacity. The relevant person in charge of Sailis said, "In order to deliver the car to the users as soon as possible, Sailis Auto Smart Factory is accelerating the production capacity increase, strictly controlling the quality, strengthening the supply chain guarantee, and making every effort to ensure the high-quality delivery of new cars."

问界新M7上市后的火爆也重新点燃了资本市场对“问界汽车产业链”的热情，多只产业链相关个股走强。民生证券研报指出，随着合作车型的逐步推出，华为智能驾驶、智能座舱有望快速实现闭环，智选车产业链有望充分受益。

长盈精密(300115.SZ)：长盈精密在深交所互动易回答投资者提问时明确表示，公司是aito汽车的核心供应商之一。长盈精密作为新能源汽车及动力电池结构件行业的新锐，近年来在新能源领域的发展速度非常快，先后在上海临港、四川宜宾、江苏常州、福建宁德、四川自贡等地建设了生产基地，形成了从电芯结构件、模组结构件到电池箱体结构件、新能源汽车零组件等全系列产品线，客户涵盖众多国内外头部新能源汽车及动力电池企业。

联创电子(002036.SZ)：与华为在智能监控和智能驾驶等多个领域展开了深度合作，中标了多款高端车载镜头，是其最重要的镜头供应商之一。

川环科技(300547.SZ)：在投资者互动平台上表示，公司作为赛力斯的核心战略管路系统供应商，参与了赛力斯问界M5(含EV版)、问界M7的管路系统配套，并积极参与后续相关车型管路系统的同步开发。

 

　　Recycling used lithium batteries is a good business.

　　However, at present, mainstream battery recycling enterprises have to face a big trouble, that is, the process of battery recycling consumes a lot of energy, has high economic cost, and will produce a large number of toxic by-products.

　　At the beginning of February, Lawrence Berkeley National Laboratory (LBL) announced on its official website that the relevant team of the laboratory had developed a Quick-Release Binder. When lithium-ion batteries using this quick-release binder are recycled, they only need to be disassembled and put into alkaline water at room temperature, and the electrode components can be separated by gentle shaking, and then the required components can be filtered out of the water and air-dried.

　　At present, the relevant teams are cooperating with onto technologies, an American battery recycling company, to conduct tests, which will soon be introduced to the market.

　　It is understood that the binder is a colloidal substance used in most types of batteries (including lithium-ion batteries and commonly used alkaline batteries). Every battery has two electrodes — — A positive electrode and a negative electrode. The electrode is made of conductive chemicals that generate current, and the adhesive binds these active chemical components together and fixes them in a proper position to achieve consistent and lasting performance.

　　The quick-release adhesive invented by Lawrence Berkeley National Laboratory staff is made of two commercially available polymer materials, polyacrylic acid (PAA) and polyethyleneimine (PEI), which are connected by chemical bonds between positively charged nitrogen atoms in PEI and negatively charged oxygen atoms in PAA.

　　When the solid bonding material is placed in a solution containing sodium hydroxide (Na+OH – ) in alkaline water, sodium ions will enter the connection site, thus separating the two polymer materials. The separated polymer dissolves in the liquid, releasing any electrode components embedded in it.

　　The left vial contains a copper foil of the battery current collector. After the quick-release adhesive is dissolved, the valuable electrode components in the battery have been completely released. In the vial on the right, the adhesive is rapidly dissolving in alkaline water. In contrast, the traditional binder strongly adheres the electrode material to the current collector like glue, which makes it difficult to separate and recycle the battery electrode material.

　　This is in sharp contrast with the current recycling of waste lithium-ion batteries. It is understood that taking the pyrometallurgical method of lithium-ion battery recycling technology as an example, it is necessary to chop and grind the battery and separate the metal and elements after combustion. The recycling process is not only high in energy consumption and cost, but also releases toxic chemicals that must be handled carefully.

　　The quick-release adhesive of Lawrence Laboratories team can be used to manufacture the positive and negative electrodes of batteries, and the price is about one tenth of that of the two most commonly used commercial adhesives for batteries.

　　Liu Gao, a senior scientist in the field of energy technology in Berkeley Lab, a member of the Energy Storage Center of Berkeley Lab and the project leader, said: "If we don’t stop burning batteries and throwing them into the trash can, we will run out of resources in the next decade. Cobalt and nickel are not enough, and we must recycle them, otherwise we can’t keep up with the market demand for batteries. "

　　Another member of the team said, "In the laboratory scale, preparation is very easy, and we don’t think it will be difficult to promote it to the commercial scale." The team believes that this material can be applied to batteries of all sizes, from small batteries in mobile phones to energy storage batteries in power grids.

　　The team’s tests show that this adhesive can be applied to various battery types, such as button cell in the picture.

　　In late September 2022, this technology was rated as one of the 100 revolutionary technologies developed globally in 2022 by R&D 100 Awards.

　　OnTo Technology, an American battery company, is working with Liu Gao’s team to complete product testing and bring it to market. The existing experiments show that the quick-release adhesive is very stable under high voltage and low voltage, and researchers now plan to use this adhesive to build a prototype lithium-ion battery to analyze its performance.

　　According to Steve Sloop, the founder of OnTo Technology, the rapid release of adhesive represents a paradigm shift in battery design. This design paradigm is no longer to design the battery first and try to create a recycling process afterwards, but to become the first design for recycling.

　　Assuming that the test goes well, the technology will smoothly transition to commercial manufacturing. Steve Sloop said, "The battery does not contain perfluoroalkyl and polyfluoroalkyl substances (PFAS), which is also a great achievement — — PFAS is a compound used to make non-stick coatings and many other products, but it may cause many health-related problems. "

　　It is understood that the development of this quick-release adhesive has been supported by the Office of Energy Efficiency and Renewable Energy of the US Department of Energy.

　　Guangzhou Daily News (all-media reporter Wen Jing) The holiday in Tomb-Sweeping Day has arrived, and the weather is getting warmer. Whether hiking, camping or long-distance travel around the city is getting hotter and hotter. However, it should be noted that there are hidden dangers in some minority scenic spots and undeveloped areas that have been "planted with grass" on social platforms. On April 3, all-media reporters learned that some social media platforms are cracking down on users sharing content such as "improper play strategy" and "promotion of’ dangerous attractions’". Among them, "Little Red Book" extensively linked community users to form a joint effort of governance, and launched the "risk location" reporting line at the end of January this year. In the past two months, more than 48,000 reports have been received from users. After verification, the platform excavated 112 new risk locations and disposed of more than 350,000 "bad notes".

　　In addition, another social media giant, Tik Tok, also issued a "safety tip" to remind users not to shoot or publish related content of "wild scenic spots", closed or restricted areas with potential safety hazards when they go hiking in Tomb-Sweeping Day.

　　The reporter saw in Xiaohongshu’s "Risk Location" reporting line that when users find recommended dangerous attractions and other contents in the station, they can click on the top of the notes to enter the "Reporting" entrance and select "Risk Location", and the platform will quickly dispose of it after verification. Up to now, Xiaohongshu has put safety tips on more than 520,000 notes of risky locations.

　　In March of this year, Xiaohongshu also publicized a number of "dangerous places" on foot in the station. "With the popularity of hiking, more and more outdoor enthusiasts are seeking new adventures. However, many places not only have extremely high natural protection value, but also complex terrain and weather conditions bring great risks to hiking exploration. We strongly urge everyone to avoid entering high-risk areas. " The relevant person in charge of the governance of Xiaohongshu platform said, "In the process of investigating risk locations, there are actually situations in which screening is difficult and the number is difficult to exhaust. Therefore, we also hope to unite user power as an important supplementary means to tap risks."

　　For different contents, Xiaohongshu has adopted refined management to fully protect the enthusiasm of creators while ensuring safety. The relevant person in charge said that the platform will "play all the games" for the content that is explicitly prohibited by law and the forbidden place of official licensing; At the same time, "it will also fully verify the requirements of the place of play, whether it is forbidden to enter the whole area or controlled by limited conditions, so as to manage it more accurately."

　　In addition, the platform has also carried out governance for the improper strategies of "evading tickets", "avoiding security inspection", "copying trails" and "privately digging vegetation". The above-mentioned person in charge suggested that "travel chaos such as ticket evasion has a long history. In order to let users see safer travel strategies, the platform is willing to work with all sectors of society to resist improper strategies and form a joint effort of governance." The relevant person in charge of the platform said.

One is from the auxiliary temple.

Smart Car Reference | WeChat official account AI4Auto

Just now, the official announcement of Xiaomi Automobile was finalized:

A technical conference was held on December 28, and Lei Jun emphasized that,Send-only technology.

News instantly rushed to the hot search:

Just a few days ago, Xiaomi Automobile also carried out"Technology giant, eco-car"The preheating, but unexpectedly attracted extremely kryptonian executives to open a group to ridicule.

The car has not been sent yet, and the frame has been noisy. The heat of Xiaomi car and the strength of giving it to friends can be seen.

After Tesla, another catfish is really coming!

Xiaomi Automobile: A technical conference will be held on December 28th.

Just now, Xiaomi Automobile officially announced on major platforms that it will hold a technical conference at 2 pm on December 28. Lei Jun immediately said:

This time, only technology will be distributed, not products.

Some bloggers speculate that many hardware parameters should be announced at the technical conference.

The location was not specified in the announcement, but considering that the time coincides with the "Millet Annual Science and Technology Feast", it is speculated that it should be Beijing.

From March 30, 2021, it was the spring conference of Xiaomi, and Xiaomi announced the official announcement to start building cars, which is just right today.1000 days.

This will be the most important press conference about Xiaomi Automobile in 1000 days.

In fact, the official account for the announcement was only opened on major platforms last night. On the Weibo platform, Lei Jun and Lu Weibing personally "drained" and sent Weibo @ Xiaomi Auto.

Lu Weibing also added, "Continue to work overtime tonight", so we saw the announcement just now.

The strongest catfish of the year is really coming.

Catfish attack: the car hasn’t started yet, and the plane has started to make noise.

Not long ago, Xiaomi Automobile carried out the pre-heating of "technology factory, eco-car". When this Slogan came out, it caused a hot discussion and debate for a while, and there were extremely embarrassing executives who couldn’t sit still and started a group.

Zhao Chunlin, vice president of Krypton, gave an example of an "ecological scene". Later, Weibo was deleted and a one-button protection mode was started:

Zhu Ling, vice president of Krypton, and Guan Haitao, CMO (chief marketing officer) also participated in the delegation. One of them took out Apple and Amazon to demonstrate the concept of "eco-car making":

Guan Haitao, a polar CMO who took office soon, then left a message in the comment area and mentioned a failure case that everyone is familiar with:

There’s nothing to hate about starting a group diss before the car leaves.

New enemies and old grievances.

On the first day of Xiaomi Automobile Technology Conference, December 27th happened to be the release time of Krypton 007.

It’s hard to say it’s a coincidence, because Krypton 007 was originally planned to be released in early January, but later it was advanced, just in time for the first day of Xiaomi Automobile Technology Conference.

Briefly introduce Krypton 007 and Xiaomi SU7:

Extreme krypton 007 pre-sale224,900 yuanStarting and wheelbase2928mmThe car is over 4.8 meters long.car, maximum endurance under CLTC condition870km, full stack800VHigh voltage architecture.

Xiaomi SU7, with a 3-meter wheelbase, the duty-free catalogue shows that there are models with a battery life of800km, will be equipped with 800V high-voltage platform.

Therefore, the positioning of the two cars belongs to the same C-class sedan, and the battery life is close. Both of them have 800V platforms, and each has its own advantages. It is a "new enemy".

There is still old hatred in the "new hatred"-

Guan Haitao, CMO, was the CMO of Glory China District before. In September this year, he left Glory to join Extreme Krypton.

In the era of smart phones, Xiaomi and Glory have been playing as close as a bee, taking the cost-effective route together, and the executives of both sides don’t know how many rounds they have bombarded on social platforms.

Especially after the car was started, Xiaomi also poached Hu Zhengnan, a senior executive of Geely and former president of Geely Research Institute, who is now an investment partner of Shunwei Capital founded by Lei Jun. Weibo’s whereabouts often coincide with the latest news of Xiaomi Automobile.

Even a bowl of jiaozi sent in the winter solstice a few days ago triggered a brain hole among netizens and guessed the price of Xiaomi SU7:

However, after the official announcement of Xiaomi Automobile, more netizens still ran to the "Zhengzhu" to urge them to make more progress. Xiaomi Automobile is getting closer and closer, and Redmi Automobile should also arrange it:

There are also bloggers who hope that Lei can always keep his original heart:

Still isShui clothing executives, is still19.99.

It is best to get a full refund after ten years like Xiaomi 1.

One More Thing

People who meet will meet again..

Just now, Huawei’s terminal issued an announcement, which started blind subscription at the autumn conference, and the M9 official announcement file of the "year-end great contribution" that has been preheated for a long time will be released at 2: 30 pm tomorrow on December 26th.

In the fiery smart car battlefield, Huawei and Xiaomi met again.

— finish —

The countdown to the 2023 smart car selection!

As a content platform that pays attention to the automobile industry from the intelligent dimension, and as the most influential community in the field of smart cars, Smart Car Reference provides references and footnotes for practitioners and readers by annual inventory and selection.

The deadline for this selection is:January 26, 2024

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—?finish?—

【Smart car reference】 Original content, without the authorization of the account, it is forbidden to reprint it at will.

Click herePay attention to me, remember the star, what ~

　　At the "Xicha" located on the second floor of Juntai Department Store in Xidan, Beijing, people who buy and wait for tea are crowded with tea shops.

　　Our reporter Zhang Yiqi photo

　　In recent years, Jinan City, Shandong Province, based on the ancient historical and cultural resources of Quancheng, has actively preserved and restored many old buildings in the commercial port period, including Xiaoguanghan, created an "oriental painting" that perfectly combines China’s traditional culture with modern high technology, and innovated and upgraded the "online celebrity" punching place, Kuanli Qilu Food Club, forming a unique architectural style, time-honored brand and commercial culture of Quancheng Jinan.

　　The picture shows an old shop owner soliciting customers in front of Qilu Food Fair in Kuanli, Jinan.

　　Photo by Yu Fangping (People’s Vision)

　　On Tuesday, May 14th, at 3: 50pm, the "Happy Tea" on the 2nd floor of Juntai Department Store in Xidan, Beijing was crowded. This online celebrity tea shop, which often appears in WeChat circle of friends and Tik Tok, often has to wait in line for dozens of minutes or even hours. Even if the queue time is long, it still does not affect its super popularity. After 4 o’clock, there are more and more people queuing in this store in Xidan.

　　Online celebrity, refers to the network red man. Online celebrity stores refer to those shops with high popularity on the Internet, including restaurants, cafes, tea shops and homestays. Especially under the premise of continuous development of self-media and short videos, more and more stores have become online celebrity stores with the help of them, attracting many people to come to punch in.

　　However, becoming a online celebrity store is only a marketing tool, and attracting customers is only a primary goal. In the longer term, it is necessary to retain customers, which requires shops to work hard on products and services. Online celebrity store should have a good reputation, but more importantly, it should strictly control the quality to create a veritable online celebrity store that can stand the market test.

　　Is high face value the "last word"?

　　Observing the online celebrity stores that are popular on the Internet, we can find that they basically have one thing in common, that is, they pursue "high value". Either the store decoration style is unique, or the product packaging is unique, or the product itself is unique, but in the final analysis, it is able to attract people at the first time.

　　"Hi Tea" has made great efforts in stores and products. From shop design to tea cup packaging to milk tea itself, it has a "high value", and then through the recommendation of various road networks and the customers who have experienced it, its communication effect has doubled, attracting more and more people to try.

　　Xiaoliang works in a hospital in Langfang City, Hebei Province, and often comes to Beijing to play with family and friends. I often see the recommendation of "hi tea", so she and her friends stood in line for 50 minutes at the "hi tea" in Zhongguancun, Beijing, and finally tasted the legendary "hi tea". "I mainly want to taste how delicious it can be. Langfang doesn’t sell it. If you come to Beijing, you have to try it."

　　Xiaoliang’s evaluation of "hi tea" is average, and he thinks there is nothing unique about the taste. However, Guo Yiran, who often drinks "hi tea", thinks it tastes very good.

　　Guo Maoran works in an Internet company in Beijing, and often gets together with friends on weekends or in his spare time, so he has come into contact with many online celebrity stores, especially some online celebrity restaurants. Guo Maoran showed reporters several restaurants in online celebrity that she had been to with her mobile phone. From the pictures, these restaurants are novel in design, unique in style and superior in geographical location, all of which have high "face value".

　　Guo Maoran introduced a restaurant next to the Forbidden City. This restaurant is located in a small courtyard, with simple and elegant interior design, the Forbidden City wall outside the window and exquisite food. This restaurant is suitable for both parties and taking photos, but it is very expensive. In public comments, the per capita price of this restaurant exceeds that of 700 yuan. "But in fact, the food is not very delicious. Many customers go to take pictures. Even so, there are still many people. " Guo Yiran said.

　　But not all online celebrity stores only pursue "high value" on the facade, and some online celebrity stores will constantly improve the quality of products and services and attract customers with connotation. Others become online celebrity stores because of their connotations.

　　Kobayashi works in the headquarters of Shanghai UnionPay. He talked to reporters about an experience of queuing. Radio Lane Hot Pot, located near Shanghai Hongqiao Football Stadium, is very famous in Shanghai. It is also a online celebrity restaurant, and there are long queues at the restaurant door every day. Kobayashi once went to queue up at 2: 45 pm. Unexpectedly, he didn’t eat until 8 pm, and the queue was nearly 6 hours. In the end, Kobayashi and his friends only ate for 2 hours. "The hot pot tastes good. Although it has been waiting for a long time, I think it is still worth it." Xiaolin said.

　　Liao Huaixue, a lawyer of Taihetai Law Firm, said in an interview that online celebrity’s economy is an attention economy. Relying on the spread of the Internet, social short videos and other platforms to promote, online celebrity Store can get a lot of attention in a short period of time and has a huge flow. Attention and flow mean purchasing power, which can be transformed into economic benefits.

　　How much do you know about the routines of online celebrity store?

　　There is a buzzword on the internet: the longest road I have traveled is your routine. This sentence is very suitable for online celebrity stores, and it is the customers who fall into the "routine" that make online celebrity stores popular.

　　Queuing is one of the marketing routines of online celebrity store. When you see a long queue at the door of a certain store, many people’s first instinct is that the products of this store should be very good, which may lead to the idea that "I should try it, too." This is exactly what online celebrity stores want, and many online celebrity stores use this psychology to attract customers. In order to create the effect of queuing, some online celebrity stores will set the counter near the door to increase the illusion of long queues.

　　While waiting in line at a online celebrity store, the reporter interviewed a number of customers in line at random. Some customers come here because they like it, others come here for admiration, and some just pass by and see many people queuing up to buy. It has been repeatedly exposed on the Internet that some online celebrity stores hire people to queue up to create false prosperity, so as to attract people. What’s more, he even started a queuing business, selling his own number to customers, and became a "scalper" queuing in online celebrity stores.

　　More routines are using social networks, and taking photos and punching cards is one of them. Guo Maoran once experienced a photo studio, mainly taking id photos. At the time of checkout, the store told me that if you upload the ID photos that have been washed out in the WeChat circle of friends, you can enjoy the discount. Guo Yiran took a photo of his identity card and uploaded it. "Unexpectedly, many people came to ask me where this photo studio is?" Guo Yiran recalled this experience to reporters. "This invisibly brought more customers to this photo studio."

　　Nowadays, many online celebrity stores adopt the strategy of encouraging customers to take photos, and increase the exposure of the stores by sharing them with customers themselves. As the saying goes, "three people make a tiger", if people constantly bask in the same store on social networks, it will arouse more people’s curiosity, thus gathering more popularity for online celebrity stores.

　　"Under the influence of social networks, in addition to actual consumption, consumers go to online celebrity stores and meet the needs of social sharing, such as punching cards in online celebrity stores and sending friends." Liao Huai said. This shows that the strategy of online celebrity stores spreading through social networks is very effective.

　　People who often brush Tik Tok will brush short videos that recommend eating, drinking and having fun, or recommend short videos of some shops from time to time. Seeing the recommended food, I will itch to try it. But this is probably the "routine" of online celebrity store.

　　Since the rise of media, especially short videos, online celebrity stores have found new marketing methods. By shooting short videos, food and services can be displayed in all directions, and then some self-media marketing numbers, including Tik Tok, are employed to constantly recommend stores, so as to build the store into a online celebrity store. Or invite some online celebrity to come to the store to experience, and improve the popularity of online celebrity store through the heat of online celebrity.

　　Jin Ge, an assistant researcher in Peking University and a doctor of journalism, analyzed the reasons to the reporter: passenger flow is a potential benefit for shops, and the current conventional methods to attract passengers generally cost more. Attracting traffic through the internet and then converting it to offline has become a new channel for obtaining passenger flow. This way of obtaining passenger flow is obviously lower and more efficient than conventional advertising and sales promotion.

　　"For shopkeepers in online celebrity, they will do whatever attracts attention on the Internet." Jin Ge said that there is still a problem of marginal cost. The more shops that attract people’s attention, the lower the price of traffic.

　　Why is it difficult for online celebrity store to "grow red"?

　　If one word is used to describe online celebrity store, ups and downs are the most appropriate. Many online celebrity stores that have been screened are gradually fading out of people’s sight, and even have closed down. It lasts only a few months, and the longer time may only be one year. A netizen concluded: "They are all online celebrity stores living in a circle of friends. When they disappear from your circle of friends, it is not far from the real disappearance. "

　　But there are exceptions. Some online celebrity shops have survived, and "Hi Tea" is one of them. In addition, there are those shops that rely on providing high-quality products and services, which have gained higher popularity by building the marketing strategy of online celebrity stores.

　　It can be seen that quality is the lifeline of online celebrity store. No matter Xiaoliang, Guo Yuran or Kobayashi, they all said in an interview that if online celebrity stores want to be really popular, they should start with quality and do a good job in quality control so that products can stand in the market.

　　Behind the online celebrity store is the realization of traffic, that is, a large amount of traffic obtained on the Internet will be turned into actual passenger flow, which will bring real income. "No matter how well advertising marketing is done, if products and services can’t bring consumers the expected experience, it will be difficult to get repeat customers." Jin Ge said that this would cause online celebrity stores to gain traffic while losing traffic, which is obviously not a wise move.

　　"Even online celebrity stores are in the hearts of consumers ‘ Planting grass ’ The process is also a process of constantly improving the expectation of experience, which is also a challenge to the quality of products and services of online celebrity stores. " Jin Ge said.

　　Serious homogenization is a common problem in online celebrity stores, and conformity psychology exists not only in consumers, but also in online celebrity stores. When a online celebrity store is on fire, the same type of store will appear immediately, and the same marketing method will be used to build a online celebrity store, even with similar names, which will cause consumers’ aesthetic fatigue.

　　Jin Ge said that although the rise of the emerging Internet business model has provided a low-threshold platform for innovation, it is easy to innovate and difficult to attract attention. Therefore, following the trend and hitchhiking have become speculative choices.

　　In the marketing of online celebrity store, it may also involve the issue of false propaganda. Under the fame, it is really difficult to be deputy. In the media marketing soft articles or short videos, exaggerated methods are used to amplify the effect of products. "If the actual situation after arriving at the store is inconsistent with the propaganda content of the online celebrity store, its behavior has constituted false propaganda." Liao Huaixue said that Article 4 of the Advertising Law clearly stipulates that advertisements shall not contain false or misleading contents and shall not deceive or mislead consumers. Advertisers should be responsible for the authenticity of advertising content.

　　In addition, if the online celebrity store involves false propaganda and infringes consumers’ right to know, according to the relevant provisions of the Consumer Protection Law, the store should bear corresponding legal responsibilities. Consumers should take up legal weapons in time to safeguard their legitimate rights and interests if they encounter some shops that are not worthy of the name and involve deception. This is not only responsible for yourself, but also for society.

　　At the same time, public comment, WeChat, Tik Tok and other apps should assume corresponding responsibilities. "From the perspective of platform responsibility, the network platform should take comprehensive prevention and control measures to regulate the online celebrity stores in the platform, protect the legitimate rights and interests of consumers, and earnestly fulfill the platform obligations." Liao Huai said.