People’s Daily Online, Beijing, August 24th In July 2023, the Ministry of Commerce and other 13 departments issued the Notice on Several Measures to Promote Household Consumption, proposing to vigorously improve the quality of supply, actively innovate consumption scenarios, effectively improve consumption conditions, and strive to optimize the consumption environment to support the development of the household consumption market.

Household consumption involves many fields, such as household appliances, furniture, home textiles, home improvement, etc. The downstream chain of the industry is long and the scale is large. Taking targeted measures to boost it is conducive to releasing the potential of household consumption, consolidating the development momentum of consumption and enhancing the basic role of consumption in economic development.

On August 24th, People’s Network Finance and Economics Research Institute released the "Observation Report on Consumption Trends of Home Scenes". Taking Suning.cn as the research sample, the report explores the development status and core advantages of the "home market" consumption model based on in-depth observation and analysis of its supply chain upgrade, scene innovation, channel reform and service upgrade, and looks forward to the future development trend of the home appliance consumption market.

According to the report, with the continuous development of digital technology, household appliances consumption shows the trend of omni-channel integration. At the same time, consumer demand has become more diverse, and consumer behavior has also shown a trend of scene, one-stop and integration. The maturity of digital channels and the change of supply and demand side have prompted home appliances to enter a new era of "scene" consumption. Home appliance retail enterprises represented by Suning.cn are committed to creating a "scene" consumption mode, providing users with immersive shopping space and one-stop consumption scenes, and ensuring users’ shopping experience by building a perfect service provider ecology.

Changes in the proportion of online and offline retail sales in the home appliance market. (Source: GfK China)

First, fully digitalize and accelerate the transformation and innovation of retail channels

The overall digitalization of the retail industry is promoting the reform and innovation of household appliances retail channels. Digital tools can help build online and offline integrated retail channels, and realize the digitalization of goods, supply chain, user management, store operation and other links, and improve the operational efficiency of channels; Digital capabilities can also help home retail enterprises to quickly explore the sinking market. By providing "multiple empowerment" such as supply chain, operation, service, technology and finance for county retailers, products and service experiences that are indistinguishable from first-and second-tier cities can be quickly gathered in the low-end market; Retail enterprises can also use digital capabilities to quickly build new models and open up new tracks, such as live e-commerce, instant retail, local life, private domain e-commerce, etc., and explore new possibilities for the innovation of "home" consumption patterns.

Second, the diversification and upgrading of consumer demand drives supply-side innovation

With the rapid development of economy, the rejuvenation of mainstream users and the rise of rational consumption concept, the consumer market of household appliances in China is facing an all-round upgrade of demand side. On the one hand, consumers of household appliances have turned from pursuing low-priced goods to pursuing high-quality cost-effective goods, showing an obvious grading trend. On the other hand, consumers’ consumption state has also changed from meeting basic needs to meeting more diversified quality needs, and new trend products such as intelligence, high-end and green are increasingly favored.

The change of demand side promotes the optimization and upgrading of supply side. Brand manufacturers began to give new functions to products through product innovation and hardware upgrade, guided by user needs. Retail enterprises have also begun to strengthen the contact with manufacturers, streamline the channel level, and bring users a more favorable and faster shopping experience. At the same time, retail enterprises with a large number of user insight data have also begun to strengthen product co-creation with brands, bringing users higher quality and more accurate goods supply.

Third, the "home scene" consumption pattern leads the market development

Users’ consumption behavior presents a consumption trend of household appliances integration, one-stop and scene. On the one hand, users pay more and more attention to the creation of lifestyle, and the "scene" lifestyle brings "scene" consumer demand for home appliances; On the other hand, consumers begin to pay attention to the integrity and unity of home decoration, and prefer one-stop shopping experience.

Based on this consumption trend, home appliance retail enterprises have created a "home scene" consumption model, built an immersive shopping space and a one-stop consumption scene for users, and provided a complete home scene solution. This consumption pattern not only makes it more convenient for consumers to shop, but also improves the operational efficiency of upstream and downstream partners.

Fourth, improve the service ecology and promote the consumption upgrade of "home scene"

In order to create an immersive one-stop shopping space and promote the real upgrading of household appliances consumption to "home scene" consumption, the retail platform needs to establish a perfect open ecosystem of service providers, and help small and medium-sized retailers, franchisees, manufacturers, service providers, operators, property owners and other participants to improve their service capabilities and operational efficiency through the digital empowerment of stores, supply chains, commodities and services, and achieve efficient cooperation among them. In addition, retail service providers also need to build a service system from pre-purchase, in-purchase, delivery, installation and after-sales to provide users with a convenient and secure consumption experience.

V. Future development prospect of household appliances consumption market

Product innovation and iterative upgrading are important driving forces for the sustainable development of household appliances industry. In the future, retail enterprises and brand manufacturers need to keep innovating at all times, continuously introduce new products to meet the needs of users, and also need innovative models and services in terms of channels to provide more efficient matching between people and goods yards in order to continuously win the market. In addition, home appliance enterprises need to actively carry out digital transformation and promote the omni-channel integration of online and offline, and the omni-channel digital operation ability will become an essential ability for enterprises. On the demand side, the differentiation of user groups will become the main driving force for demand upgrading, such as the growth of user groups such as elderly people and people living alone, which will promote the rapid popularization of sub-categories such as aging household appliances and small household appliances.

[Click to download the full text of the "Home" Scene Consumption Trend Observation Report]

　　"General Secretary, you are usually so busy and come to see us. Thank you very much."

　　"I am busy with these things, ‘ The great man of the country ’ It is the happy life of the people. "

　　This is a conversation with Wang Deli, a local villager, when General Secretary of the Supreme Leader visited Guilin, Guangxi this spring.

　　Everything about the people is what the general secretary cares about. Looking back on the year of 2021, the general secretary is pushing for the implementation of many "urgent and anxious" problems one by one.

　　Everything is for the people!

　　01

　　"Health is the most important indicator of a happy life"

　　"Health is the most important indicator of a happy life. Health is 1, and others are 0 behind. Without 1, no amount of 0 is meaningful."

　　In March this year, General Secretary of the Supreme Leader said this when he visited Fujian. Chinese today pays more attention to health. Promoting the health of the whole population and gradually alleviating the problems of difficult and expensive medical treatment are the proper meanings of promoting the construction of a healthy China.

　　Adhere to the public welfare of basic medical and health undertakings.

　　On February 19th, General Secretary of the Supreme Leader presided over the 18th meeting of the Central Committee for Comprehensively Deepening Reform. The meeting reviewed and approved documents such as Opinions on Promoting the High-quality Development of Public Hospitals and Implementation Opinions on Comprehensively Strengthening the Capacity Building of Drug Supervision. It is clearly mentioned that to promote the high-quality development of public hospitals, we must adhere to the people’s health as the center and adhere to the public welfare of basic medical and health undertakings; Comprehensively strengthen the capacity building of drug supervision and resolutely hold the bottom line of drug safety.

　　Medical reform should embody the concept of people first.

　　Medical reform is a recognized worldwide problem. For the medical reform practice in Sanming, Fujian, in March this year, the General Secretary of the Supreme Leader wasDuring the inspection in Sanming, he once again stressed: "The effect of medical reform in Sanming is good, and the reform experience is valuable, which is worth learning from local conditions."

　　Sanming, Fujian, with a small population, a relatively small economy and a high proportion of retirees, was once faced with the situation of "getting old before getting rich, and the medical insurance fund could not make ends meet".

　　Through years of reform practice, the comprehensive reform of Sanming public hospitals has achieved certain results, initially achieving a win-win situation for patients, doctors, hospitals and finance (medical insurance fund).

　　One of its main practices is the "three-medicine linkage": the linkage reform of medical care, medical insurance and medicine, which is considered to realize the "three regression" — — The main paths for public hospitals to return to the nature of public welfare, doctors to return to the role of seeing doctors, and drugs to return to the function of treating diseases.

　　General Secretary of the Supreme Leader emphasized that "people’s health is an important symbol of socialist modernization. Sanming medical reform embodies the people first and dares to be the first, and its experience is worth learning from local conditions. "

　　△ Sanming medical reform effect

　　The price of drugs has always been a realistic issue of concern to the people.

　　During the two sessions this year, General Secretary of the Supreme Leader, when visiting members of the medical and health sector and the education sector attending the Fourth Session of the 13th Chinese People’s Political Consultative Conference, stressed the need to continue to intensify medical insurance reform.Normalization and institutionalization to carry out centralized procurement of drugs,Keep the people’s "life-saving money" and "life-saving money".

　　The state organizes centralized procurement with quantity, which can be understood as large-scale "group purchase", that is, the state buys a relatively large number of drugs or medical equipment from pharmaceutical companies at a relatively low price, in exchange for quantity.

　　In the second half of this year, the results of the fifth batch of centralized drug procurement organized by the state were announced, and 61 drugs were successfully purchased, with an average price reduction of 56%. Among them, there are drugs for common diseases such as hypertension and chronic diseases, as well as drugs for major diseases such as breast cancer. High-value medical consumables have already started to be purchased in centralized quantities, and the heart stent is the first variety to be purchased in centralized quantities, and the average price has dropped from 13,000 yuan to around 700 yuan.

　　At the same time, the medical insurance catalogue is adjusted every year, and some expensive life-saving drugs enter the medical insurance through medical insurance negotiations. In December this year, the National Medical Insurance Bureau announced the adjustment results of the national medical insurance drug list in 2021:A total of 74 drugs were added to the catalogue.Newly included drugs are accurately filled.Tumors, chronic diseases and rare diseasesSuch as drug demand, patients benefit from a wide range, and every small group has not been abandoned.

　　When it comes to health care negotiations, you have to mention thoseThe famous scene of "soul bargaining".

　　"4.4 yuan’s words, 4 is too much, Chinese feels ugly, 4.36, ok?" In 2019, medical insurance experts cut the price of a drug from 5.62 yuan to 4.36 yuan.

　　"In thousands of figures, you have to work harder." In 2021, at the negotiation site of drugs for treating rare diseases, negotiators from the National Medical Insurance Bureau repeatedly discussed the price with business negotiators. Finally, the transaction price of each bottle of medicine is higher than the original one.The quotation is less than 20 thousand yuan.

　　After watching the "soul bargaining" scene, some netizens said, "I am going to cry! Thanks to my motherland! "

　　02

　　"It is our fine tradition to respect the elderly and the virtuous."

　　At present, there are about 264 million elderly people over 60 in China. Old people have a sense of security, medical care, health care, learning and happiness, so that the elderly can share the fruits of reform and development and enjoy a happy old age. General Secretary of the Supreme Leader has always been concerned about the happy life of thousands of elderly people in Qian Qian.

　　A sense of security is the foundation.

　　In June this year, General Secretary of the Supreme Leader came to a community canteen in Xining City, Qinghai Province to learn about the catering services provided by the community to the elderly.

　　"Is the food cost high?" The general secretary asked.

　　"Different objects have different discounts. The market price of one meat and two vegetables is 18 yuan, and the elderly over 60 enjoy the happiness price of 6 yuan, and the elderly over 80 enjoy the old age price of 3 yuan. Among them, the four types of elderly people, such as low-income and poor, only need 1 yuan." The staff said.

　　△ data map

　　"The division is very fine, and the work is like this." The general secretary praised, "The happy life of socialism should be like this. You guys did a great job. Respecting the elderly and respecting the sages is our fine tradition. "

　　Up to now, China’s basic old-age insurance covers nearly 1 billion people; The subsidy system for the elderly with financial difficulties, such as the elderly and the disabled, has achieved full coverage at the provincial level; The long-term care insurance system was expanded to 49 cities … … The construction of a multi-level old-age security system continued to advance, and efforts were made to meet the needs of different groups for old-age security.

　　It is a guarantee to have a doctor in the old age.

　　On the occasion of the arrival of the Double Ninth Festival this year, the General Secretary of the Supreme Leader made important instructions on the work of aging, stressing that it is necessary toPositive concept of aging and healthy concept of agingIntegrate into the whole process of economic and social development.

　　On November 24th, "Opinions of the Central Committee of the Communist Party of China and the State Council on Strengthening Aging Work in the New Era" was officially released. The Opinions clearly mentioned that,Strengthen the early screening, intervention and classified guidance of key chronic diseases in the elderly population., to carry out oral health, nutrition improvement, dementia prevention and psychological care for the elderly; Improve the coverage of family doctors’ contract services for the disabled, seriously ill, elderly and low-income elderly; Layout of several regional geriatric medical centers; Strengthen the construction of geriatrics department in general hospitals,In 2025, the proportion of geriatrics departments in secondary and above general hospitals will reach more than 60%.

　　Doing something old is promotion.

　　With the continuous extension of people’s life expectancy, doing something old has become the expectation of many elderly people.

　　In August this year, General Secretary of the Supreme Leader came to a community home care service center in Chengde, Hebei Province, and said in a cordial conversation with elderly volunteers: "I feel quite fulfilled in my heart." An elderly volunteer said:"It is very fulfilling. When we are volunteers, we just want to make a difference."

　　General Secretary of the Supreme Leader pointed out that,It is necessary to combine a sense of worthiness with a sense of security for the elderly, study and improve policies and measures, encourage the elderly to continue to glow, give full play to the role of the younger elderly, and promote volunteers to do more in community governance.

　　Mulberry is not late, and it is full of clouds. 1.4 billion people will jointly protect the most beautiful "sunset red" and better meet the new expectations of hundreds of millions of elderly people for a better life.

　　03

　　"Let’s care about these educational issues together."

　　Cultivating talents is the foundation of the country. In recent years, China’s educational achievements have attracted worldwide attention, and a large number of talents have been trained every year, but the exposed problems are also obvious, especially in the field of primary and secondary education.

　　In the first half of this year, a TV series with realistic themes was broadcasted, which triggered extensive discussion among netizens and resonated with countless parents, and vividly interpreted the chaos such as off-campus training courses and school districts.

　　△ TV series "Little Shede" fragment: The teacher asked who was in the remedial class outside the school, and almost the whole class stood up.

　　The education of children is a major event for a family and a major event for the country.

　　On March 6th, General Secretary of the Supreme Leader visited members of medical and health circles and education circles attending the Fourth Session of the 13th Chinese People’s Political Consultative Conference."Training chaos can be said to be a stubborn disease that is difficult to control."

　　The General Secretary of the Supreme Leader spoke out about the problem of "parents’ anxiety". "On the one hand, parents want their children to be physically and mentally healthy and have a happy childhood; On the other hand, I am afraid that children will lose at the starting line of score competition. Other children have learned so much, can we not learn? So I rushed to compete. This problem will continue to be solved. "

　　Behind the "parents’ anxiety", there is a wrong orientation of "only score theory" in society. General Secretary of the Supreme Leader said: "Education, whether school education or family education, should not pay too much attention to scores.Score is a temporary gain, and it should be viewed from the growth goal of life. If a healthy and mature personality is not formed in the end, it is unqualified. "

　　Think long-term, focus on key points and solve them systematically.

　　The training chaos happened outside the school, but the "key" to solve the problem is in the school.

　　On June 7, in a comprehensive service center of a community in Xining City, Qinghai Province, children after school were doing homework and doing manual work.

　　"After school, the children have to be answered by someone." The General Secretary of the Supreme Leader pointed out, "First of all, this matter should be handled by the school, and the school cannot push all the students’ after-school time to the society.Students’ basic learning should be undertaken by teachers in schools. You can’t stop doing it at school, but go out for off-campus training, which will put the cart before the horse. "

　　Let students learn to return to campus, let students "eat well" and "eat well" in school, and the state has issued a heavy document. In July this year, the "double reduction" document — — The Opinions on Further Reducing Students’ Homework Burden and Off-campus Training Burden in Compulsory Education Stage was published.

　　The "Opinions" clarify that on campus,It is necessary to improve the quality of school education and teaching as a whole, so as to teach as much as possible and strengthen the role of school education as the main front; Outside the school, it is necessary to standardize off-campus training and deepen the governance of off-campus training institutions.

　　At the same time as school education returns, family education should also return.

　　On October 23rd, the 31st session of the 13th the National People’s Congress Standing Committee (NPCSC) voted to pass the Family Education Promotion Law. The law clearly stipulates that parents or other guardians of minors are responsible for family education.Parents or other guardians of minors should reasonably arrange the time for minors to study, rest, entertain and exercise, so as to avoid increasing the learning burden of minors and prevent minors from indulging in the Internet.

　　Educational equity is an important foundation of social equity.

　　Also at the two sessions this year, the General Secretary of the Supreme Leader once said, "It is impossible to solve the problem of educational equity overnight.Even in Beijing, this problem is very prominent. Therefore, the price increase of school districts is very high, and they all go to the areas of good schools. "

　　Rectifying school district housing speculation is not only to further clarify the positioning of housing and housing, but also related to educational fairness. Politburo meeting of the Chinese Communist Party, held on April 30th, specifically mentioned that it is necessary to prevent speculation in housing prices in the name of school districts. Since the beginning of this year, many cities, such as Beijing, have made heavy efforts to rectify the chaos of school district housing speculation, and the school district housing has cooled significantly.

　　Not only that, some places have also made pilot schemes for the exchange and rotation of principals and teachers, and solidly promoted the balanced development of compulsory education through the rotation of high-quality teachers.

　　Reducing the burden of training, returning to family education, and exerting educational equity … … "Let’s care about these educational issues together." "Outstanding problems that strongly reflect the masses, and behaviors that infringe on the interests of the masses under the banner of education, we must keep a close eye on them and resolutely change them in place and thoroughly." The general secretary has a firm tone in order to run an education that the people are satisfied with.

　　04

　　"Developing industry is to promote employment"

　　Employment is the foundation of people’s livelihood, with economic development at one end and people’s well-being at the other. When everyone has a job and income, their families will have a bottom, and social stability will be more secure.

　　Let the poor people get employment at home and promote the multi-channel employment of key groups … … General Secretary of the Supreme Leader Nianzi is here, never forgetting to promote implementation.

　　On the eve of the Spring Festival in the Year of the Ox, General Secretary of the Supreme Leader went to Guizhou to visit the cadres and masses of all ethnic groups. Zhao Yuxue, a Miao villager, and General Secretary of the Supreme Leader carefully inspected the living environment and chatted with Zhao Yuxue’s family, huang ba, who made local traditional festival food.

　　Zhao Yuxue told the General Secretary that he used to live in Mawozhai without water, electricity and access, but now he lives in a small building on the second floor, and the water circuits are all connected to his home. General Secretary of the Supreme Leader was very happy to hear this.

　　"Employment is the basic measure to consolidate the achievements of poverty alleviation." The general secretary pointed out that it is necessary to actively develop rural industries, facilitate the people to find jobs at home, let the people have both income and family, and educate and train their children well.

　　In the batik workshop of Huawu Village, Xinren Miao Township, qianxi county, Bijie City, Guizhou Province, Peng Yi, a batik technician, told the General Secretary about his aspiration to return to his hometown to start a business after graduation. "I am from Huawu Village. When I was a child, it was along the ‘ Hand-picked rock ’ Climbed out to school. Going to college also depends on social assistance to complete your studies. Now I choose to go back to the village to start a business, which is to drive the villagers to get rich together. "

　　"Very well! You are also Do not forget your initiative mind! " The general secretary affirmed this.

　　Huawu Village is dominated by Miao people and is the hometown of folk culture and art in China. Walking into the poverty alleviation workshop, exquisite handmade Miao Xiu clothes attracted the attention of the Supreme Leader General Secretary. He told the villagers that tradition is also fashionable, so we must carry forward Miao Xiu, which is both an industry and a culture. If it is developed well, it can not only carry forward national culture and traditional culture, but also contribute to industrial poverty alleviation and rural revitalization.

　　Apart from Miao Xiu, a piece of Tibetan carpet can also pull up the employment chain.

　　In June this year, General Secretary of the Supreme Leader visited Qinghai and came to the production workshop of Qinghai Shengyuan Carpet Group Co., Ltd.

　　In the workshop of the enterprise, Yang Yongliang, the non-genetic inheritor of the tapestry with teeth, is teaching his disciples around him. General Secretary of the Supreme Leader encouraged him: "Your craft is very precious and meaningful, so you must inherit and carry it forward."

　　The person in charge of the enterprise said that the vast majority of employees in their company are local, and the education below high school accounts for more than 80%. "Many housewives who live nearby come to the enterprise for training, and after three to five years, they can grow into skilled technicians, with an average monthly salary of four or five thousand yuan."

　　"Developing industry is to promote employment."The general secretary nodded and affirmed, "From this point of view, the Tibetan carpet industry not only has the function of helping the poor and getting rich, promoting rural revitalization, but also promoting national unity."

　　Education, medical care, old-age care and employment, which are closely related to the daily life of ordinary people, are also issues of concern to the general secretary. People’s livelihood is great, for whom are you busy? The general secretary gave a clear answer: the people’s yearning for a better life is our goal.

1905 movie network news With the release of the film, more and more viewers began to pay attention to the hidden details in the film, such as Lin Jinan (played) after the death of his wife, no longer wear light-colored clothes, clothing from white to black, and even only wear a high collar. These are all hints of Lin Jinan’s complete blackening and gradual closure of his heart. Xiu Hao’s braids are tied up and put down, representing two different states of "gangster" and "police" respectively. Some viewers commented that "Vivian didn’t wear high heels at her own wedding, she must cherish this child with Lin Jinan very much." Many details set off a discussion on the Internet. The literary drama in the movie was also praised by the audience as "the best Hong Kong film of the year", no longer piling up simple gunfights and explosions, but patiently polishing the characters’ dialogue to show the complexity of human nature, and even making the blank space quite meaningful.

On December 31st, the national roadshow of "Stealth" came to Chengdu. Andy Lau, the producer and star of the film, and the chief producer Li Yaping, actors, appeared and interacted after the screening to accompany the audience to spend the last day of 2023. The creators learned dialects with the Chengdu audience on the spot, and sent everyone New Year’s wishes in Sichuan dialect. Andy Lau was also pleasantly surprised to receive a poster in the shape of Lin Jinan made by the fans with 1,200 ticket stubs and a chorus of more than 400 people in the audience. The atmosphere was warm and touching. A police officer from Chongqing was deeply moved after watching the movie. Based on his own experience as a police officer, he expressed his deep resonance for the efforts and hardships of the three generations of police officers in the film to combat drugs, and praised the film for "sounding the alarm for society".

No one survived Lin Jinan’s family, and Andy Lau lamented that "you have to make good choices in life"

"I’m afraid when I see plastic bags" Zhu Jianran left behind "sequelae" after filming waterboarding scenes

In the movie, the death of Lin Zhuan’an’s wife and daughter was a devastating blow to him. When talking about this scene at the roadshow, Andy Lau couldn’t help crying. He said that when Lin Zhuan’an decided to stay with his daughter after his wife died, the scene he least wanted to see happened – "The daughter also left". At that moment, Lin Zhuan’an’s heart was filled with despair and resentment, and the remaining reason also completely collapsed, and he began to take revenge at all costs. But in the end, no one survived and everything was lost. So Andy Lau also borrowed the ending of Lin Zhuan’an’s family to sincerely express that "in life, you must make a good choice and choose a right path".

The audience was curious about Liu Yashe’s sister-in-law, Vivian, because there are many details in the movie that suggest that Vivian actually has a rich story line behind it. Liu Yasse shared this. In fact, Lin Jinan’s drug-related beginning was to use drugs to help Vivian get rid of anxiety and depression, but because of this, she got deeper and deeper in the wrong path. She also said that even though Vivian’s mood seemed so stable, in fact she "tried to live with the last bit of strength." But Vivian, who even struggled to live, burst into a powerful force to block the shot for Lin Zhan at a critical juncture. The ending of the two knowing each other and loving each other, but doomed to be unable to stay together, also made the audience sigh again and again.

Zhu Jianran, a young actor who plays Anan, an undercover police officer, has also received a lot of attention this time. In the film, Anan is tortured by waterboarding, and the audience gasps for breath, and Zhu Jianran also shares the various behind-the-scenes scenes of the waterboarding scene. He spends two to three hours a day just wearing special effects and makeup. After wearing it, one eye cannot be opened, and he bluntly says that "I am not used to it". And when the weather suddenly cools down during the shooting, Zhu Jianran starts to tremble involuntarily in the frequent groundwater. But in any case, Zhu Jianran calls them "good elements that let me into the play". In his eyes, whether the scene is well acted or not is far more important than whether he is comfortable. Zhu Jianran also joked at the scene that since he was almost suffocated by the plastic bag cover filled with water, he had left behind "sequelae", and now "I am afraid when I see the plastic bag".

From "Passerby A" by Andy Lau’s side to "Sister-in-law" Liu Yasse encourages everyone with his own experience

Chief producer Li Yaping shares the behind-the-scenes of the creation. Live drug trafficking is not only "new" but also "meaningful".

Chief producer Li Yaping also came to the post-screening exchange today, sharing with the audience the behind-the-scenes story of the film’s creation direction. In the film, new elements such as live drug trafficking make the audience feel the "new look" of Hong Kong films, and Li Yaping also shared the significance of integrating live drug trafficking into the film. She said that "technological progress has also brought about changes in the form of crime," so the film shows Lin Jinan transferring drug trafficking venues from offline to online. And this is also a little bit of the film’s creators’ exploration of dark web crime, to remind everyone that "there are many dark sides of the online world that are not known".

On the occasion of the coming of this New Year, Liu Yasse also looked back at the past with emotion, from the "passer-by A" who stood next to Andy Lau in 8 years ago to the "sister-in-law" next to Andy Lau in "Stealth", she used the title "Stealth" as a metaphor, sincerely saying that "we all sneak silently for a long time before surfacing to be seen", and this is the New Year’s power that the movie hopes to give everyone. Keep working hard, sneak silently, and everyone’s efforts will be seen!

The movie "Stealth" is produced and directed by Andy Lau, acting as an action director, starring Andy Lau, Lin Jiadong, and Arthur Lau, with a special performance, Zheng Zeshi, starring, and Zhu Jianran’s friendly performance, which is currently being screened.

Special feature of 1905 film network Hengdian is very lively at present, and many popular film and television works are being shot in Studio City.A group of popular artists gathered in Hengdian, which also promoted the business of a special group — — Professional substitute.

Before, there was a spit-and-shoot who ran to the studio in advance to hide in the rockery to shoot, and then there was a fight for the staff and the shoot-and-shoot, and then the crew found a private rest area where unrelated people broke in without authorization.

Recently, crews such as "Fox Demon Little Matchmaker Moon Red", "Wu You Du" and "With the Phoenix" have voiced their demands to boycott the filming. Previously, jade bone Yao, An Le Biography, County Courtyard and many other crews were also harassed by acting. I hope they can stop.

From actor makeup to filming tidbits to heavy scenes, the results of acting are various. Once these pictures or videos are regarded as Reuters’s outflow, it will have a certain impact on the confidentiality of the crew, and it will push the unexposed series to the forefront.

Therefore, the relationship between the crew and the substitute is "incompatible". One tried his best to ban filming, and the other racked his brains to shoot. The crew gets along with the substitute, just like the game "whack a mole".The phenomenon of substitute photography has been repeatedly banned.

"Revealing the secrets of professional photography"

Everywhere, the industry is involved

As the name suggests, filming in Hengdian is to shoot in Hengdian, and sell pictures or videos for profit by helping fans sneak shots or follow the crew.

It is understood that there are two main ways to make a profit on behalf of the auction.First, fans take the initiative to find a substitute film, pay a deposit in advance, and ask them to shoot a fixed crew. This kind of proxy service generally measures the price by the number of image frequencies or service time. In terms of the number of pictures, a single picture is 3-5 yuan; In terms of service days, it is about 300/ day. By analogy, fans can also request "monthly service", and the price is about 9000/ month.

"It is still rare for customers to take the initiative to ask for filming." On behalf of Xiao Leng, Hengdian revealed that their business is more about taking the initiative on their own.

Taking the initiative to attack on behalf of the film refers to its independent guarding of the crew and selling it after taking photos.Every night, they are busy testing the results of a day’s shooting. They are active in microBochaoIn the words, "out of the picture" also shuttled through various generation groups to "drink". It is not difficult to find out the trading needs of the buyer and the seller by opening the Weibo related superwords. In major social platforms, it is also easy to find an accurate "generation group".

Take one group chat as an example. Reuters, who is currently shooting TV series, has everything, and contact information will be added if there is a transaction demand.

Screenshot of some proxy group information

Recently, many crews have stepped up their guard against the substitute filming, and "With the Phoenix" strongly declared that the front line should be strictly guarded against death, bluntly saying that there can only be one camera in the studio. "Fox Demon Little Matchmaker Moon Red" dispatched "Tu Shan’s anti-peeping umbrella" to block the long shot and protect the crew. The difficulty of shooting on behalf of the camera has improved a lot, and the market has changed accordingly.

A few days ago, Xiao Leng stayed in a popular cast for a whole day, but failed to take a good picture. When the picture was published that night, he quoted the price of the picture as 30% higher than usual.

"Because it’s really hard to shoot, others can’t shoot it." He explained.

Running around every corner of Hengdian with long guns and short guns during the day, at night, the photographers will fall into the "involution" and even derive the so-called "generation literature".

"The man and the woman walked gracefully on the steps. The man came out of the Woods and took out his cloak to put on the woman. The deep love rose leisurely in the valley."

"The hero and heroine were chased by a group of killers. In a critical moment, the two hugged each other tightly. Live or die. As long as they are together at the moment. "

Daipai’s description of picture frequency is like Jinjiang novels, which evokes fans’ desire for consumption with words full of picture sense.

Screenshot of some proxy group information

Such as exclusive, eye contact, card position, etc. are all "highlights" to attract fans. They have their own slang with their fans. Fo is focus, which means to shoot a picture or video directly. A big bag means more photos, and a small bag means fewer photos.

And seemingly varied, the image frequency chosen by Ren Jun may actually hide a scam.Buyers who know the ropes often ask for a preview before buying pictures. Because they know in their hearts that the seller’s hype is only a common propaganda technique in the industry in the end. It is inevitable that there may be "the goods are not right" in the photos that are really available.

Screenshot of some proxy group information

It is worth noting that professional acting is not only active in Hengdian crew, but also the popular film and television base Qingdao in recent years has become the "hardest hit" for acting.

The crews that recently started in Qingdao, such as "Countdown Love You", "Heart of a Child" and "Hello, Mr. Captain", have become the new targets of the generation photographers.

In addition to the shooting scene, you can also capture the active figures of the photographers at major airports and commercial activities.

This can’t help but arouse the public’s curiosity. Surrogates are everywhere, and they shoot everything. Can you really make a lot of money by filming like this? There have been rumors on the Internet that a surrogate can earn 100,000 yuan a month and buy a car and house in just a few months. Is this true again?

Nini, who has been a professional substitute for three years, denied this statement to us. "This is false. The income of airport and event filming is almost the same as that of crew filming. What is more expensive is the photo taken by the event official, and the picture is only a three-digit one. It is unreasonable to take a monthly income of 100,000. "

Nini said that the pictures taken on behalf of others can only be traded once. Because buyers send pictures online, they will bump into pictures if they sell them to others. This is also a factor that limits income. Besides, if fans ask to film a commercial activity, especially in other places. They need to get relevant documents from the scalpers and be responsible for the transportation expenses. "Buyers are only responsible for buying pictures and will not care about these."

"What’s more, some photos, if they can’t be sold, are equal to losing money and taking pictures." She added.

"Deconstructing the behavior of substitute filming"

Both the buyer and the seller are illegal, and if the circumstances are serious, they may bear criminal responsibility.

Daipai has been active in artists’ eyes for a long time, and some buyers even turn the pictures from Daipai into Reuters for dissemination.

What would you do if you met this Reuters while surfing the Internet?In Douban, nearly 400 netizens took part in a vote on the attitude towards "Reuters". Half of the netizens said that when they saw the new Reuters, they would "only move beautiful pictures" or "only act as porters in the atmosphere group", and 39% of the voters said that they would "be authorized to move them again".

Douban voting screenshot

In the same poll, in a discussion about "boycotting Reuters", 62% of the voters said that "they just want to see Reuters", 39% of the netizens said "respect and understand, boycott Reuters", and only 26% of the netizens said that "it is suggested to buy Reuters’s products directly", which means that the boycott will go further.

It can be seen that at present, the audience in Reuters still has a certain legal awareness, but this does not override the behavior of most people browsing pictures or even carrying beautiful pictures.

Douban voting screenshot

It is obviously illegal to shoot on behalf of others. So what kind of responsibility should buyers and sellers bear?

Wang Yahui, a lawyer from Beijing Anbo Law Firm, clearly pointed out in our interview that both the buyer and the seller are infringers. The act of stealing photos and making profits by taking photos with artists constitutes an infringement on personal portrait rights and privacy rights, and the transaction of taking photos on behalf of buyers and sellers constitutes a joint infringement on artists.

"Portrait rights and privacy rights belong to personality rights, which are stipulated in the fourth part of China’s Civil Code. For those who take photos or sneak shots involving personal privacy, according to Article 42 of China’s Law on Public Security Administration Punishment, the public security organ may detain the actor for less than five days or impose a fine of less than 500 yuan; If the circumstances are serious, they shall be detained for more than five days and less than ten days, and may be fined up to five hundred yuan. "

If the transaction process involves buying and selling artists’ itinerary or crew information, it is an illegal act that infringes on privacy and personal information, and the buyer and seller constitute joint infringement. If the circumstances are serious, it may constitute a crime of infringing citizens’ personal information and be investigated for criminal responsibility.

As for some surrogates, they will take advantage of the loopholes and choose to shoot in public areas, so as to escape the accusation or relevant legal responsibilities of the party being filmed.

In this regard, lawyer Wang Yahui said that the public generally believe that public figures should be photographed with higher tolerance than ordinary people, but everyone is equal before the law, so artists or crews have the right to refuse to shoot. If crews know that photographers are making profits on their behalf, they have all the more reason to refuse to shoot. Infringement will not reduce the illegality because of public areas.

"Even if you are not the two parties to the transaction, if you use the photos taken on your behalf to spread on social platforms without permission, and expose the crew information or the artist’s personal information in advance, the communicator will also constitute the artist’s portrait rights, privacy rights and personal information. Or the infringement of the copyright of the film and television works being filmed, the tort should bear civil liability."

In the final analysis, whether from the moral or legal point of view, it is natural to boycott the substitute auction. However, due to the difficulties in obtaining evidence, large investment and small compensation, most of the infringement on behalf of auction may not be properly solved.

How to completely kill the substitute in the cradle, everything has to start from the source. Reducing illegal Reuters browsing may be the first step we can take.

Refuse to film the sale and stay away from illegal activities. Resist the substitute shooting and wait for the official announcement!

　　On September 5th, Tang Jing, Vice Mayor, launched the activity of "Enterprise Visit and Project Promotion" in Sheyang, stressing that the industrial economy should be the main force to stabilize the economic market, help enterprises to solve problems accurately, speed up the project construction with all efforts, ensure the stable and healthy operation of the economy, and greet the party’s 20th victory with practical actions. Wu Gangyu, secretary of Sheyang County Party Committee, accompanied by Wang Ning, deputy secretary of the county party committee and county magistrate.

　　In Shanghai Tiqiao Jiangsu Textile Technology Co., Ltd. and Jiangsu Shayin Group Sheyang Printing and Dyeing Co., Ltd., Tang Jing went into the production workshop to learn more about the production and operation of enterprises, encourage enterprises to accelerate the digital transformation, and constantly improve market competitiveness and added value of products. The Hengzhi Fresh Agriculture Guanyang Kitchen Project is expected to process 20,000 tons of agricultural products every year, and strive to build an industry benchmark for integration from field to table. Tang Jing deeply inspected the cold chain logistics center, distribution center and other places, affirmed the practice of food safety management in the whole chain, and encouraged enterprises to further improve the level of low-carbon energy saving on the basis of safety and strive to create a new benchmark for green development of the industry.

　　Walking into the construction site of BYD Power Battery Phase I project, thousands of workers are fighting for the first line and strive to put into production as soon as possible. After listening to the person in charge’s introduction of the project progress, Tang Jing stressed that it is necessary to closely follow the time node and strengthen the construction organization to ensure the high standard and timely completion and acceptance of the project. At the scene of Hengtong cable project, there are many hanging towers and machines roaring. Tang Jing inquired about the difficult problems in the project construction in detail, and asked the relevant departments to increase the precision service and promote the project construction to improve quality and efficiency.

　　Electronic information is one of the four leading industries in our county. Tang Jing came to the construction site of electronic information enterprise projects such as An Xu robot, warm-sun chip spot measurement and sorting, Peking University Raman laboratory and tricolor LED display equipment, and learned about cooperative research and development, product innovation, and putting into production to achieve efficiency. He pointed out that it is necessary to focus on the electronic information industrial park as an important bearing platform, strengthen the exchange of elements, deepen synergy and linkage, realize the close matching and common development of the industrial chain, and create a characteristic industrial cluster that can’t be moved, crushed and dismantled.

　　In the survey, Tang Jing emphasized that Sheyang and the relevant departments of the city should serve the enterprises in detail, always adhere to the working concept of service at home and before, go deep into the front line of enterprises, listen to their voices, help enterprises boost their confidence in development, solve the problem of blocking points, and fully stabilize the basic disk of the real economy. We must do everything possible to strengthen existing enterprises, give full play to the policy-oriented role, promote enterprises to increase investment in research and development, enhance the kinetic energy of science and technology, and firmly grasp the initiative of development in competing for new tracks. It is necessary to promote the project construction at full speed, improve the guarantee of various elements, do a good job in the whole process tracking service, and promote the high-quality development of county economy with the high-quality construction of the project.

　　Wang Haibing, member of the Standing Committee of the County Party Committee and secretary of the Party Working Committee of Sheyang Economic Development Zone, and Xu Liangliang, member of the Standing Committee of the County Party Committee and deputy county magistrate attended the event.

　　Xinhuanet Beijing, January 2 (Han Jiahui) 2018 is the 40th anniversary of reform and opening up, and it is also the first year for a transportation power and railways. On the first working day of the new year, China Railway Corporation held an annual working meeting to deploy the next work objectives and key tasks.

　　I still remember that last year’s "Fuxing" speeding, Internet ordering, EMU seat selection, intelligent ticket inspection, transfer and transfer, frequent flyer service, and intelligent navigation at big stations benefited you and me. What new breakthroughs will be made in railway construction this year?

　　— — 4,000 kilometers of new lines were put into operation, including 3,500 kilometers of high-speed rail.

　　In 2018, on the basis of ensuring the safety of railway transportation, the following main objectives will be achieved:

　　In terms of railway transportation, 3.25 billion passengers were sent, 3.02 billion tons of goods were sent, and the total conversion turnover was 3.89 billion tons kilometers.

　　In terms of railway investment, the national railway fixed assets investment arrangement is 732 billion yuan, including 702 billion yuan of national railways, and 4,000 kilometers of new lines have been put into operation, including 3,500 kilometers of high-speed railways;

　　In terms of railway operation, the total revenue of railway transportation was 745.8 billion yuan, and the operating income of diversified business was 320 billion yuan.

　　— — Create a "double-network travel life" between high-speed rail network and Internet.

　　High-speed rail, online shopping, Alipay and bike-sharing are known as the "four new inventions" in China. What kind of chemical reaction will happen between high-speed rail and Internet this year?

　　It is understood that China Railway Corporation will further improve its operating mechanism, open up the transportation industry chain to extend the service market, actively develop the related business of Internet booking, online shopping malls, tourist hotels and other passengers’ travel, and accelerate the projects such as station car Wi-Fi and "high-speed rail+shared car" to create a "dual-network travel life" between the high-speed rail network and the Internet.

　　— — "Fuxing" drives to the door, making it more convenient to buy tickets.

　　High-speed rail has gradually become the first choice for people to travel, and "Fuxing" is a "national weapon" that we are proud of.

　　In 2018, China Railway will give full play to the high-speed rail network effect and expand the scope of the "Fuxing" EMU; Establish the product design and fare adjustment mechanism of EMU trains supported by big data, and fully implement the weekly "4+3" organization mode; Expand the functions of the Internet ticketing system, explore the provision of reservation booking services, promote e-tickets, and promote ticket sales into rural towns; Promote the construction of frequent flyer system, increase the number of convenient transfer stations, extend the service function of ticket window, and create special railway passenger service; Implement the requirements of the "toilet revolution", rectify the station environment and improve the passenger travel experience.

　　— — Create a high-quality and intelligent railway project

　　In accordance with the requirements of high-quality development, we will deepen "strengthening the foundation to meet the standards, improving quality and increasing efficiency". In 2018, China Railway Corporation will focus on "excellent projects, intelligent Beijing-Zhangjiakou" and the Beijing-Xiong ‘an intercity railway to create a number of excellent projects, ensure the overall system optimization from design level, construction quality to operation function, and set a model and benchmark for China railway construction.

　　— — Expand the scope of China-Europe trains and build an international railway logistics system.

　　In 2017, a total of 3,600 trains were operated in China and Europe, exceeding the total number of trains operated in the six years from 2011 to 2016, becoming a landmark achievement in the construction of the "Belt and Road".

　　In 2018, China Railway will continue to expand the scope of China-Europe trains, improve the quality and efficiency of trains, and actively develop high value-added goods such as international postal parcels, e-commerce express mail and cold chain transportation to attract more cross-border goods.

　　At the same time, we will promote the orderly implementation of China-Laos Railway, promote the construction of the entire Indonesian Jakarta-Bandung High-speed Railway-Hungary-Serbia railway line and the first phase of the Sino-Thai railway project, and steadily push the railway out.

Every edited Cheng Peng　　　　

Directed by Xú Zhēng and starring Xú Zhēng and Xin Zhilei, The Retrograde Life was released on August 9th. According to China News Network, on August 14th, Retrograde Life held a roadshow at Nanjing Station. Xú Zhēng, the film director and starring, and Wu Jiakai, the actor, met the fans.

The film "Retrograde Life" tells the story that programmers of big Internet companies were laid off, people suddenly lost their jobs in middle age, and finally decided to put on take-away rider clothes and enter the take-away industry. However, since the film was released on August 9, it has encountered word-of-mouth polarization, and netizens have been hotly discussing: Is it focusing on the little people, or is it consuming the takeaway and suffering?

Poster of Retrograde Life

As of 22: 00 on August 15th, the box office of summer file in 2024 has exceeded 9.6 billion yuan, which is obviously different from the 20.63 billion yuan in summer file in 2023. However, the summer movies are still on the rise, with rich types and diverse themes, or it is expected to continue to help the summer files pick up this year.

Xú Zhēng denies consumer suffering.

The film "Retrograde Life" reflects various problems of modern society, such as economic pressure, family responsibilities, workplace competition and so on, through the living conditions of a new type of labor group, the takeaway brother. This paper mainly tells the story of Gao Zhilei (played by Xú Zhēng), a middle-aged man who was laid off and unemployed, who became a takeaway by chance and switched tracks to start again. Gao Zhili, played by Xú Zhēng, suddenly lost his job in middle age, but lost thousands of resumes. The medical expenses of the elderly at home, the monthly mortgage payment, the tuition fees of his daughter, and so on, all need money. Under the pressure of life, 45-year-old Gao zhilei decided to wear a takeaway rider’s suit. After entering the take-away industry, the film follows Gao zhilei’s perspective and tells the stories of other take-away workers such as Dahei, Laocai and Dashan. This film is Xú Zhēng’s work, which is a combination of screenwriter, director and starring.

However, it is worth noting that "Retrograde Life" has attracted controversy.The audience’s evaluation of "Retrograde Life" is significantly divided, and some viewers think that it focuses on the little people and is close to reality; Other viewers think that they are consuming takeout staff, "the rich play the poor" and "consuming suffering to beautify suffering".

According to Chongqing Daily, "I actually cried several times when I read it." In the eyes of Mr. Wang, the movie is not only about the group of takeaway brothers, but also about all kinds of life in Qian Qian. From this point of view, Retrograde Life is worth letting people walk into the cinema.

However, many viewers have higher moral expectations for realistic themes. This part of the audience thinks that, under the banner of realistic theme, besides setting the plot close to reality, we should go further in criticizing reality and revealing the root of the problem.

"In all fairness, the film has talked about the unreasonable customers, outrageous security, traffic problems, ruthless rules and regulations encountered by the takeaway, but the reasons behind these contradictions, big and small, will be touched upon."On the evening of August 13th,Liu Hongji, who is engaged in the service industry, expressed his disappointment with the film after watching the movie.Liu Hongji said that the real dilemma is very clear, but it is less critical, which makes people feel like a sore throat.

　

According to the report of Securities Times E Company, Xú Zhēng said at the scene of the Hangzhou roadshow on August 13th that he had been running the "loser" track for many years, and although there were many excellent actors on the same track, he saw that the role was still itchy. "I think only by acting on his own can we better grasp the inner world of the role".Xú Zhēng denied the controversy about the "consumption suffering" caused by the film.

Xú Zhēng responded that:"I feel so difficult to make a movie now, because making a movie can’t satisfy everyone. After watching the movie, everyone feels differently. Different audiences will see different details and have different expectations. But if you don’t watch a movie and spray it directly, it’s unfair to a movie. "

Xú Zhēng also said that,After watching the movie, both praise and bad reviews are accepted together, because each audience has a different attitude towards life and feels different.

The data shows that the film "Retrograde Life" was released for 7 days, and the box office exceeded 250 million yuan. More than 50,000 people participated in the scoring of Douban, and the current score is stable at 6.8. This is also after Dying to Survive, Xú Zhēng once again launched a realistic film after many years. Previously, in 2018, the film Dying to Survive, directed by Muye Wen and supervised by Xú Zhēng, was released, which not only sold well at the box office, but also stimulated a wide-ranging discussion on drug fairness. The film topped the global box office with a box office of 1.333 billion yuan in the first week, and finally reached 3.1 billion yuan. Compared with Dying to Survive’s Douban score of 9.0 and the box office of 3.1 billion yuan, Retrograde Life is doomed to be an insurmountable ending.

Xú Zhēng is regarded as the director who started the era of high box office in China. The "Jiong" series of films directed by Xú Zhēng has accumulated about 2.8 billion box office, which is one of the most popular domestic films in China. In 2012, Xú Zhēng’s "It’s Too Bad for People to Walk Again" broke the attendance of "Avatar" in one fell swoop, becoming the first Chinese film to break 1 billion yuan in Chinese film history.

Realism theme is a test, and it is even more difficult to produce such fine works as Dying to Survive. We expect more film and television works to face reality and stimulate people’s thinking about reality.

This year’s summer box office is not as good as last year’s.

Halfway through August, there is still about half a month before the end of this summer vacation. Summer movies are still being updated, with rich types and diverse themes, or it is expected to continue to help this summer file pick up.

According to the real-time data of Lighthouse Professional Edition, as of 22: 20 on August 15th, the total box office (including pre-sales) in the summer of 2024 (June-August) has exceeded 9.6 billion.

Among them, the film starring Shen Teng and Mary became the hottest film in this summer, accounting for 31.9% of the box office, breaking the box office record of comedy films in the past five years, and the previous holder of this record was Moon Man starring Shen Teng and Mary; Silent Killing accounts for 14.2% of the box office, ranking third in the cumulative box office of crime films in China’s film history summer file.

"Silent Kill" and "There is a canteen by the cloud" are temporarily ranked second and third in the summer box office list.

The new movie released in August is also full of stamina.

The film Decryption, directed by Chen Sicheng, earned 40.889 million yuan at the box office on the first day of its release on August 3, and by 22: 00 on August 15, the cumulative box office reached 310 million yuan, ranking seventh in the summer movie box office.

"White Snake: Floating Life" became the box office champion of Tanabata movies in 2024, and created the box office record of Tanabata cartoons in China film history. At present, the film has a box office score of 250 million yuan.The 9 th place in the box office of the movie.

Meanwhile, "Deadpool and Wolverine", "Daddy Thief 4" and "Brain Agents 2" ranked 4th to 6th at the summer box office respectively, with box office receipts of 410 million yuan, 370 million yuan and 340 million yuan respectively.

It is worth mentioning that the total box office of summer movies in 2023 (from June 1 to August 31) was 20.619 billion yuan, and the top six movies in the summer box office were: "Put All Your Eggs on One Egg" was 3.526 billion yuan, "Disappeared She" was 3.523 billion yuan, "Goddess Part I: Singing in the Wind" was 2.481 billion yuan, and "In the octagonal cage"

In 2023, the summer file finally reached 20.6 billion box office, which was called "the strongest summer file in history".There is still a certain gap between the total box office of summer movies this year and last year. At present, only one movie has exceeded 3 billion yuan, and the box office of other movies has not exceeded 2 billion yuan.

According to China Business Daily, "The competition in the film market is becoming increasingly fierce, and the audience’s viewing choices are more diversified. This year’s box office may be affected by multiple factors such as film quality, publicity strategy and release time, resulting in the box office failing to meet expectations. This also reminds us that the film industry needs constant innovation and breakthrough to meet the growing aesthetic needs of the audience. Producers should pay more attention to the innovation and depth of the film content, and at the same time increase publicity efforts to improve the popularity and influence of the film. " Jiang Han, a senior researcher at Pangu think tank, told China Business Daily that although there is still a gap between the box office and last year, we should also see the positive side, that is, the film market still has great potential and vitality.

The Zhongtai Securities Research Report pointed out that policy support stimulates the kinetic energy of cultural and entertainment consumption, and high-quality film and televisionRong reserve company is expected to benefit. The State Council issued "Opinions on Promoting the High-quality Development of Service Consumption", pointing out that it is necessary to stimulate the kinetic energy of cultural and entertainment consumption, enrich the supply of films, support the distribution of films in different modes such as line distribution, and promote the related consumption of films. At the same time, it is expected that companies with high-quality film and television content reserves will benefit from policy catalysis, promote the project turnover rhythm and expand the scale of users by improving the quality of radio and television and network audio-visual, deepening the management of TV layer-by-layer charges and complex operations, and accelerating the development of ultra-high-definition TV.

AVIC Securities said that from the supply side, the supply of domestic high-quality films has accelerated, and the number of imported films and Chinese and foreign co-produced films has continued to increase, which is expected to meet the diverse viewing needs of the audience. The supply and demand sides continue to exert their strength, optimistic about the performance of the market in 2024, and companies that lay out cinema lines and high-quality films are expected to benefit.

　

edit|Cheng Peng Gai Yuanyuan

Proofread |He xiaotao

Cover Image Source: Retrograde Life Weibo

National business daily is integrated from Securities Times E Company (Reporter: Nie Yinghao), Chongqing Daily, CBN, China Business Daily.

　　On June 10th, 2021, the Central Committee of the Communist Party of China and the State Council’s Opinions on Supporting Zhejiang’s High-quality Development and Building a Demonstration Zone for Common Prosperity was officially released, and the development goal of "two steps" was put forward: "By 2025, Zhejiang Province has made significant substantive progress in promoting high-quality development and building a demonstration zone for common prosperity" and "by 2035, Zhejiang Province has made greater achievements in high-quality development and basically achieved common prosperity".

　　By June, 2023, nearly half of the development target time of "the first step", what progress and landmark achievements have been made in the construction of Zhejiang Common Prosperity Demonstration Zone, and what people have experienced a deep sense of happiness and gain?

　　The fresh answer is at the grassroots level. From the fiery workshop of private enterprises, from the busy figure of people in the "workshop for common prosperity", from the dreams ignited by children in mountain villages, from the laughter floating in the cultural auditorium, from the natural comfort of camping, from the comfort brought by shaking hands, the rich connotation of common prosperity is vividly interpreted.

　　"Happy life is all about struggle." The broad masses of cadres and people in Zhejiang are striving to solve the universal problem of common prosperity with innovative vitality and pragmatic and efficient enterprising spirit.

　　[Story 1: Village Primary School "Cloud Computer Room"]

　　Follow the source of Shiliangxi in Kecheng District of Quzhou City, and after more than 10 kilometers, you can reach xinhua primary school Xiacun Campus at the foot of Baiyun Mountain.

　　The primary school covers students from local mountain villages such as Kandi Village, Huangcha Village and Paixitou Village, with a total of 122 students. In the past year, xinhua primary school changed into a "cloud computer room". 24 computers are connected to the cloud through networking, and the system and software will be updated in time.

　　The novel operation interface makes Ceng Zi Mo, a fifth-grade student, interested in learning. He is learning programming with his teacher, and has already designed simple human-computer interactive game programs such as knowledge quiz.

　　This rural primary school has created a "cloud classroom" with primary schools in the city, and urban and rural children have the same class. There are many famous teachers in the classroom, such as the "carbon neutrality" class of Lv Fang, a senior engineer at the Institute of Electrical Engineering, Chinese Academy of Sciences.

　　Tong Weiqiang, president of xinhua primary school, said: "Numbers have expanded the children’s world and made the mountain village primary school no longer closed."

　　Kecheng District is one of the 26 counties in mountainous areas with relatively backward development in Zhejiang. Since 2021, around the high-quality development of 26 counties in mountainous areas, Zhejiang has formulated a "one county, one policy" work plan, and 50 economically strong counties in the province have implemented twinning assistance to form a stronger synergy between mountains and seas.

　　Narrowing the gap between urban and rural areas and promoting balanced coordination are important goals for promoting common prosperity. Zhejiang continues to promote good education for young children, excellent education for learning, income from hard work, good doctors for illness, healthy care for the old, livable housing and public support for the weak, so that the fruits of development can benefit more people. In the field of education, Zhejiang has successively implemented the promotion plan of rural primary and secondary schools and vocational education, and promoted the integrated development of urban and rural education through "teacher rotation exchange", "counterpart assistance" and "educational community". At present, the inter-school difference coefficient of Zhejiang urban and rural compulsory education schools is within 0.27, which is the lowest in the country.

　　[Story 2: jacket enterprises open new markets]

　　Walking into Haiyou Street in Sanmen County, Taizhou City is like entering the ocean of jackets. There are more than 300 active jacket enterprises here, and the output of jacket accounts for 60% of the total national output.

　　In a private jacket enterprise located in Haiyou Street, more than 20 workers stepped on the sewing machine with their hands flying up and down, nervously rushing to make a batch of jackets; In the production workshop of Zhejiang Lantu Outdoor Products Co., Ltd., 15 kilometers away, a batch of processed jackets are being packed.

　　"The jacket industry here has developed well, and I have lived a better life with hard work." Worker Xiao Xiaoqin said. In recent years, she followed her son to live in the county and found this job near her home, earning 80 thousand yuan a year.

　　In an outdoor products enterprise in Sanmen County, Taizhou City, Zhejiang Province, the staff are discussing the design of a jacket (photo taken on June 14, 2022). Xinhua News Agency reporter Weng Yushe

　　The government has made great efforts to guide and cultivate this industry, which concerns thousands of families. In recent years, Sanmen County has set up a comprehensive service park for jacket industry, and jointly carried out fabric research and development and appearance design with universities, effectively enhancing the technical content and brand value of jacket.

　　With the continuous rise of manufacturing industry, a group of small and medium-sized business owners and individual industrial and commercial households have become an important group to start businesses and get rich. Three-door jackets also gradually broke through the tight encirclement and opened the market with their quality and cost performance. Last year, the county produced more than 50 million jackets with an annual output value of 6.5 billion yuan.

　　Employment is the biggest livelihood, and a large number of private enterprises in Zhejiang have become an important channel for people to increase their employment and entrepreneurship. Pan Litai, president of Sanmen county jacket industry association, said that there are 30,000 local jacket industry employees, 90% of whom are local laborers. In addition to wage income, some highly skilled talents can also become "shareholders" to enjoy dividend incentives.

　　By the end of 2022, there were 9.43 million registered business entities in Zhejiang. Among them, in 2022 alone, there were 749,000 new business entities in Zhejiang, an increase of 14.7% over the previous year. In Zhejiang, the private economy contributed 67% of the province’s GDP, 71.7% of tax revenue, 82.6% of exports, 87.5% of employment and 92.5% of enterprises.

　　[Story 3: New Business of "Digital Shepherd"]

　　In the early morning of summer, in Huyang Smart Cycle Industrial Park, Lvshan Township, Changxing County, Huzhou City, Lu Guofei, a "digital shepherd" who is over 50 years old, sat in front of the intelligent management platform of Huyang to check the dynamics of the sheephouse.

　　The digital big screen in Huyang Smart Cycle Industrial Park in Lvshan Township, Changxing County, Huzhou City, Zhejiang Province displays all kinds of monitoring data of Huyang in real time (photo taken on January 6, 2022). Xinhua News Agency reporter Xu Yushe

　　"Environmental collection sensors are installed in each sheep house. Once the parameters exceed the standard, the fan, roller shutter and spray deodorization system will automatically start, making the environment more suitable." Lu Guofei said.

　　In recent years, relying on the characteristic Huyang breeding industry, Lvshan Township has built a "Common Prosperity Workshop" for sharing pastures, allowing farmers to participate in Huyang breeding management and learn breeding techniques, so as to realize the joint income generation of village collectives and farmers.

　　The staff of Huyang Smart Cycle Industrial Park in Lvshan Township, Changxing County, Huzhou City, Zhejiang Province are scanning the digital chips on the ears of Huyang cubs (photo taken on January 6, 2022). Xinhua News Agency reporter Xu Yushe

　　Lu Guofei was engaged in boat running business when he was young. An accident many years ago caused his leg to be disabled. With limited mobility and no professional skills, Liu Guofei had to stay at home. Two years ago, the village arranged for him to work in the "workshop for common prosperity", and he was still full of doubts.

　　"In the past, raising sheep was a physical activity, and I was worried that I could not be competent; But now I find that the automation of farming is getting higher and higher, which makes me confident. " Lu Guofei said that after training for half a month, he is fully qualified for this job.

　　Nowadays, in the 325-mu breeding area of Gongfu Workshop, the number of sheep has reached 45,000, and the annual output value has reached more than 60 million yuan. Like Lu Guofei, 44 local low-income farmers have an annual per capita income of more than 16,000 yuan.

　　Income is the most intuitive basis for judging the wealth level of ordinary people. The "Workshop for Common Prosperity" is an innovative carrier for Zhejiang to help low-income groups increase their income. In the second half of 2022, many departments in Zhejiang issued guidance opinions, explored and promoted the construction of "workshops for common prosperity" led by party building, and proposed to build 10,000 "workshops for common prosperity" in three years, so as to achieve full coverage of towns and villages in 26 counties in mountainous areas and focus on rural revitalization to promote full coverage of villages. At present, more than 7,000 "workshops for co-prosperity" have been built in Zhejiang, and more than 340,000 people have been employed, including 37,000 low-and middle-income farmers, with an average monthly income of about 2,600 yuan.

　　Zhang Jianfeng (middle), a representative inheritor of printing and dyeing skills of blue calico, a non-material cultural heritage in Ningbo, demonstrated the making method of handmade ornaments to villagers in the workshop of "Colorful Clever Women" in Leishan Village, Xiwu Street, Fenghua District (photo taken on March 8, 2023). Xinhua News Agency reporter Huang Zongzhi photo

　　Efforts to promote "expanding China" and "lowering China" and continuously narrowing the income gap are important starting points for Zhejiang to promote common prosperity. In 2022, the per capita disposable income of rural residents in Zhejiang reached 37,600 yuan, ranking first among provinces and regions in China for 38 consecutive years, and the income gap between urban and rural residents narrowed to 1.90, making it the smallest province in China.

　　[Story 4: Rich "Pocket" and Rich "Head"]

　　At the end of a day’s work, it’s getting dark. In the streets and lanes of Hongxi Village, Tianning Town, Jiashan County, Jiaxing City, such a dialogue sounded — — "Go, play basketball!" "Dance together at night!" A series of cultural and sports activities have made this village more harmonious.

　　In order to better enrich the spiritual life of villagers and enhance the cohesion of rural society, Chen Liqin, the old branch secretary of Hongxi Village, first thought of the trick of "pulling up the team to engage in activities". She gathered a group of "mothers" with an average age of about 50 years in the village to form a dance team, doing farm work during the day and arranging dances at night. Their performances frequently appeared in the village and on a wider stage, becoming a "golden business card" for the people to create a wonderful cultural life in the village.

　　Driven by the dance team, more than 20 cultural and sports teams have been formed in Hongxi Village in the past two years. "Yue Opera performances, song and dance sketches are staged in the Cultural Auditorium almost every week, and we all love to watch them." The colorful cultural activities made the villager Gu Yuyu full of praise.

　　Hongxi Village has also launched a farmer’s art popularization class. By offering courses such as choreography classes and Yue Opera classes, professional art training has been used to spread the "seeds" of culture into the hearts of villagers.

　　Promoting the common prosperity of people’s spiritual life is an important aspect of promoting common prosperity. In the past two years, Zhejiang has further improved the public cultural service system and continuously met the diverse, multi-level and multi-faceted spiritual and cultural needs of the people. At present, Zhejiang has built more than 50,000 centers, institutes (stations, spots) and rural cultural auditoriums for the practice of new-era civilization, and has innovatively created grassroots cultural matrices such as urban study rooms and community cultural homes. Rich spiritual and cultural supply has become the "standard" for people’s better life.

　　This is Henggang Village (drone photo) in Yaozhuang Town, Jiashan County, Zhejiang Province, which was taken on July 12, 2021. Xinhua News Agency reporter Xu Yushe

　　[Story 5: A tent holds up "ecological enrichment"]

　　"You can open restaurants, tea shops, coffee shops and sesame seed cake shops in the farmyard" and "you can open up new formats of hiking, mountaineering, frisbee and paddle boarding" … … In the "Xiaohangkeng" camp in xia yang Village, Xiaofeng Town, Anji County, Huzhou City, village cadres carried out "brainstorming" and "golden ideas" on developing rural camping.

　　People are relaxing in the "Xiaohangkeng" camp in Anji County, Huzhou City (photo taken on May 3, 2022). Xinhua News Agency reporter Zheng Mengyu photo

　　"We can let go of our hands and feet to engage in rural tourism, which is inseparable from vigorously improving the living environment." Bao Xin, secretary of the Party branch of xia yang Village and director of the village committee, said.

　　A few years ago, Panshan Road, which entered the village, was opened, attracting tourists to the village. However, there was a lack of management on the problems of a large amount of garbage generated by the imported camping, barbecue, cross-country and other formats, and the industrial development effect was not satisfactory.

　　In August 2020, Bao Xin, a former corporate executive, resigned and returned to his hometown as a village cadre. The first thing he did after taking office was to repair the environment. In the village, 57 cars of garbage and nearly a thousand beer bottles were cleared around the big lawn alone.

　　The effect of environmental improvement is immediate. Since 2021, the rural beauty here has repeatedly become a "punch-in point". Some clothing, perfume and automobile brands have taken the initiative to come to the door and rent the "scenery" in the village to shoot location advertisements. At the peak, the rent is tens of thousands of yuan a day.

　　"This made the villagers see the value of guarding the green mountains and green mountains." Under the leadership of Bao Xin, every village in xia yang has set up a tourism development company, built eight characteristic camps such as "forest" and "RV", and introduced a number of well-known outdoor camping brands.

　　A tent enriches a village. Nowadays, villagers can share the rent from the land, earn salary at home, and share dividends at the end of the year, and the income methods have become more. In 2022, the village received about 100,000 tourists, and the village collective operational income increased from less than 150,000 yuan before 2020 to 1.75 million yuan.

　　A good ecological environment is the most inclusive welfare of people’s livelihood. Taking the "Ten Million Projects" as the starting point, Zhejiang has continuously increased investment in rural construction, from "Thousand Villages Demonstration and Renovation" to "Thousand Villages Exquisite and Beautiful" to "Thousand Villages Future, Wealth for All Villages, Global Beauty", and constantly promoted the orderly gathering of resource elements, population industry and public services to towns and villages, and basically completed the beautiful "Big Garden" in the whole region, and the modern version of "Fuchun Shan Jutu".

　　[Story 6: Contradictions and disputes are "gone" on the spot]

　　In the mouth of the common people in Qiaosi Street, Linping District, Hangzhou, there is a saying: "If you want to reason, go to the street comprehensive management center."

　　There are a large number of clothing enterprises in Qiaosi Street, which is located in the suburbs, with a large floating population, and labor disputes and economic disputes occur from time to time. To this end, the street comprehensive management center has opened a special service window of "labor and personnel", where mediators, lawyers, judges and street workers work on the spot to jointly promote the resolution of contradictions.

　　Yang Jinquan, who has been engaged in grassroots mediation for 29 years, is the "gold medal peacemaker" of the street comprehensive management center. At the beginning of this year, Mr. Li, who is engaged in clothing production in the street, had a dispute with the ordering party. Just when the two sides were deadlocked, Lao Yang learned about the situation and immediately conducted pre-litigation mediation for them, and the disputed power and responsibility relationship was quickly clarified. Less than three hours after the mediation, Mr. Li successfully received the payment.

　　"In the past, when people encountered contradictions and disputes, they often ‘ Take a long ride and get angry ’ Sometimes, it can’t be effectively solved; Now, let’s invite the masses to the street comprehensive management center and let them stay in ‘ Home front ’ You can solve the troubles. " Yang Jinquan said.

　　The staff accepted the questions reflected by the masses at the Yuhang District Social Governance Center in Hangzhou (photo taken on May 25, 2023). Xinhua News Agency reporter Weng Yushe

　　Social governance is the foundation of common prosperity. Zhejiang inherits and carries forward the "Fengqiao Experience" and "Pujiang Experience", and the construction of a safe Zhejiang and a rule of law Zhejiang is deepening. Last year, the people’s sense of security in Zhejiang was 99.28%, ranking first in the country for many years. At the same time, Zhejiang has released the provincial "Peace Index", which has created a number of major applications such as the integration of politics and law, the comprehensive integration, and the wisdom of Zhejiang police, and comprehensively improved the performance of digital governance.

　　Text reporters: Wu Huanqing, Wang Junlu, Tang Tao, Zhu Han, Natalie.

　　Poster design: Sun Yao