On March 30th, a blogger named "Yang Kim Jyan" in Weibo released a video "I still can’t figure out why I was diagnosed with liver cancer", which attracted a lot of netizens’ attention. The topic "Why cancer is late when it is discovered" once rushed to the top of the hot search list in Weibo.

　　But then everyone found that the video content was not the real experience of the blogger, and the words "this content is purely fictional" were placed at the end of the whole video and appeared for a short time, which caused many people to misunderstand.

　　On March 31, the relevant platform imposed a ban on the blogger and suspended advertising revenue. However, the video has been played at least 20 million times before it was taken off the shelf, and its practice of "gaining traffic by consuming cancer patients" has been questioned by many netizens.

　　The person in charge of an MCN organization (a company that helps the contracted people to continuously export and realize the content) told the Red Star journalist that some anchors did attract traffic by "selling badly". There is also a special team to help them fabricate "people’s design", "nothing more than attracting more people’s attention in order to realize the traffic."

　　On March 31st, Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, said in an interview with Red Star that bloggers such as "Yang Kim Jyan" are pursuing the attention or benefits brought by "traffic economy". "In addition to the ban on bloggers, the platform also suggests that the incubation and management institutions behind such bloggers be punished accordingly."

　　0one

　　Online celebrity bloggers shot nearly 8 minutes of video.

　　Claimed that he had liver cancer at the age of 25.

　　The word "pure fiction" flashed by.

　　On March 30th, Red Star journalists noticed that the video of "Yang Kim Jyan" was nearly 8 minutes long. First of all, he said, "Today is Su Yan, and I want to tell a news that only a few very good friends knew before sending this video." Then he told me that he was diagnosed with liver cancer during his physical examination, and the doctor told me that the chance of cure was not great. In the video, "Yang Kim Jyan" also said many times that he couldn’t understand why he got liver cancer at the age of 25.

　　"Yang Kim Jyan" is a blogger with more than 5.5 million fans. After the video was released, the number of plays increased rapidly, with more than 20 million plays on the afternoon of March 30th. Many netizens left messages under the video saying "I hope this is not true" and "I must treat it well".

　　↑ "Yang Kim JYAN" released the video "Liver cancer was detected at the age of 25" on March 30th.

　　The Red Star journalist noticed that "Yang Kim Jyan" said in the second half of the video that he had conducted a review and got the results of the review, but when he saw the results, "Yang Kim Jyan" just shook his fist and didn’t say what the results were.

　　Many careful netizens noticed a flash at the end of the video. In this picture, "Yang Kim Jyan" means "the content of this video is pure fiction", but this sentence is inconspicuous in the whole picture and is sandwiched in five lines, and the words "pure fiction" do not appear in the whole video.

　　↑ At the end of the video, it is marked "The content of this video is pure fiction", and the display time is very short.

　　02

　　The blogger apologized after being questioned.

　　The platform punishes the suspension of its advertising revenue.

　　Previously, the video hinted that he was "suffering from depression."

　　Some netizens said that the content of the whole video shooting will cause viewers to misunderstand that they have indeed been diagnosed with liver cancer. Such videos will seriously hurt the feelings of cancer patients and their families. A netizen said: "‘ There is no cancer in the world ’ It is the wish of many people. Maybe some people will never understand the pain of cancer patients and their families, but please ask these people to maintain a little kindness and respect for others. "

　　On the afternoon of March 30th, "Yang Kim Jyan" deleted the video of "cancer was found" and issued an apology statement. Its statement said: "I thought of presenting it in the first person way in order to make this video sound a wake-up call for everyone to pay attention to their health. Because the video content needs a physical examination, I also did a full-body physical examination at my own expense. At the end of the video, I told everyone that the video was fictional and it was my negligence in creation. I am sorry for everyone, I know it was wrong. " The statement also mentioned that he will continue to work hard to create videos that correct energy later. "If it is fictional content, I will definitely put it at the beginning (place) of the video, please supervise."

　　On the morning of March 31st, Weibo, the official of Sina Weibo community management, announced that during the recent inspection, the station found that the user "Yang Kim Jyan" posted a deductive video describing his feelings after being diagnosed with cancer, but did not mark the content as "fiction" or "deduction" in the obvious position of the video, and only the explanation that "the content of this issue is purely fiction" appeared at the end of the video, which led some netizens to misunderstand it as a real event, which led to public opinion discussion. According to the Weibo Community Convention and other relevant regulations, the station punished the user money "Yang Jyan" by stage silence, forbidding attention and suspending advertising revenue.

　　The Red Star journalist noticed that on November 5th last year, "Yang Kim Jyan" had released a video suggesting that he had suffered from depression. "I once wanted to leave, but in the end I got better! I hope you can get better as I do! "

　　↑ "Yang Kim Jyan" released the video content of depression last year.

　　Since then, "Yang Kim Jyan" has published several Weibo articles with the related topics of "depression".

　　0three

　　There was an anchor who took a "vomiting blood photo" and bo sympathized with the goods.

　　MCN employees: let bloggers "sell badly" for traffic

　　Create a special story "script"

　　Unlike "Yang Kim Jyan", which marked "the content is pure fiction" in an inconspicuous place, there were some platform bloggers who directly pretended to be ill and "sold badly" to gain profits.

　　According to the police report in Ningbo, Zhejiang Province last November, a man surnamed Zhang made up his illness "selling badly" in Tik Tok, and broadcast live to receive a reward and carry goods. When it was reported and verified, it had illegally made a profit of more than 50,000 yuan, and the man surnamed Zhang defended himself. "I never said that I had cancer, I was just in the late stage of lovesickness."

　　In the first half of 2021, a blogger in bilibili issued his own "photos of vomiting blood" one after another, defrauding him to donate more than 40,000 yuan, and finally his account was banned by the platform. In addition, "Sick Yuan" appeared on platforms such as Xiaohongshu before, falsely claiming that he was suffering from a serious disease, so as to bring products such as scar repair stickers and health care products to netizens.

　　On March 31 this year, a staff member of an MCN organization told the Red Star journalist that there is fierce competition among various anchors and bloggers with goods. "There will be income if there is traffic. Therefore, when cooperating with some enterprises, if the enterprises agree, they will create some story scripts and shoot some fictional content, many of which are through ‘ Sell badly ’ To attract attention. In order to avoid being held accountable, ‘ will also be marked in the live broadcast or video. Fiction ’ The words, but very vague, or marked in an inconspicuous place. "

　　Mr. Xie (pseudonym), the head of an anchor brokerage company in Xi ‘an, told the Red Star journalist that in the past few years, some anchors mainly promoted their own "selling miserable" people to attract attention.

　　"First of all, there needs to be conflicts. For example, when you are sick, you must be young, or you are in a beautiful stage of life; Then, with some stories, for example, I am a rural family, working hard in the city, or my partner doesn’t know how to make progress, and she relies on her own work in exchange for sympathy; Then start bringing products into live or released videos to make a profit. "

　　Mr. Xie said that these are all specially scripted, and some even use a script on different anchors. In recent two years, a platform has dealt with the shooting of "fake stories", so everyone will also mark the word "fiction" in some inconspicuous places, but if it is not obvious, many fans will not notice it.

　　Red Star News reporter saw that on the platform of Weibo, the profile of "Yang Kim Jyan" was "Beauty Red Man". Previously, he released some beauty videos with brand exposure, and some life videos and photos also showed beauty products.

　　0four

　　How to put an end to "selling miserably" fake videos?

　　Platform: indefinitely banned or fans cleared.

　　On March 28th, the State Council Office held a press conference on the "Qinglang" series of special actions in 2023. In response to the ecological management of short videos, it was pointed out at the meeting that "comprehensively cleaning up short videos that are misdirected and mislead the public by forging scenes, compiling details and fictional experiences" is one of the main contents of this special action.

　　For this kind of situation, Fu Jian, director of Henan Zejin Law Firm, believes that the authenticity of network information is difficult to guarantee in the media era, and many online celebrity bloggers sacrifice the authenticity of their published information in order to increase traffic. Online celebrity uploaded a short video saying that he was diagnosed with liver cancer during his physical examination. He filmed and uploaded a very authentic video, and put the statement that "this content is pure fiction" in an inconspicuous position in the last two seconds of the video, which led to misunderstanding by most people, causing a wide range of influence and deceiving the public’s feelings.

　　Fu Jian said that many laws and regulations, such as the Cyber Security Law of the People’s Republic of China, the measures for the management of Internet information services, and the regulations on the ecological governance of network information content, all emphasize that information such as short videos published online should abide by public order and good customs and uphold the principle of good faith. Among them, Articles 6 and 7 of the Regulations on Ecological Governance of Network Information Content stipulate that network information producers shall not publish illegal information and shall resist bad information. Short video posing and deceiving the public’s feelings are bad information, and serious ones may be suspected of breaking the law. The network information content service platform can take measures such as warning and rectification, limiting functions, suspending updates, and sealing titles to resist the spread of this bad video.

　　The Xiaohongshu platform said that it will resolutely ban the "self-media" of counterfeiting official institutions, news media and specific personnel, including account name counterfeiting, information content counterfeiting and professional qualification counterfeiting; Comprehensively rectify the illegal profit-making behavior of "self-media", including smashing hot spots to attract powder and drain, creating hot spots to generate traffic, and using vulnerable groups to realize traffic.

　　Lawyer Chen Hao, director of Shaanxi Dezun Law Firm, told the Red Star journalist that if online celebrity defrauded money by fictional facts or concealing the truth in the video, and the amount reached the filing standard, it should be suspected of fraud. If online celebrity only makes up facts to shoot videos for the purpose of attracting attention, gaining attention and defrauding traffic, it belongs to the category of moral evaluation and should be handled by video platforms or regulatory agencies.

　　"Recently, the Internet Information Office has been comprehensively cleaning up short videos that are poorly directed and mislead the public by forging scenes, compiling details and fictional experiences. I believe that this phenomenon will become less and less through the guidance and supervision of relevant departments. "

　　Red Star journalists found that, except for the Weibo platform, "Yang Kim Jyan" also had accounts with the same name on other short video platforms, and all of them were banned on March 31st.

　　In addition, Red Star journalists noticed that many platforms have also released governance measures for fictional content.

　　On March 30th, Tik Tok announced that when creators create and publish fictional content through plot deduction, they should clearly mark the relevant video interpretation in a prominent position and form, and the copywriting includes but is not limited to "fictional/deductive works for entertainment only". If the work is not marked as "deduction" or "fiction", causing misunderstanding among the public and the news media and becoming "false information", the platform will strictly deal with it, and the publishing account will be completely banned for 30 days to indefinitely banned depending on the circumstances.

　　On March 31st, Aauto Quicker Science and Technology announced that it would impose penalties such as clearing fans, erasing fans, and limiting the growth of fans for the acts of counterfeiting party and government organs, news media organizations and parties involved in public opinion events.

　　0five

　　It’s all the temptation of traffic?

　　Expert advice: link the responsibility to MCN organization.

　　On March 31st, Zhu Wei, deputy director of Communication Law Research Center of China University of Political Science and Law, said in an interview with Red Star journalist that the main source of this situation lies in the temptation of "flow economy".

　　"They get sympathy in this way, and sympathy can be transformed into traffic, traffic can be transformed into attention, and finally into commercial interests."

　　Zhu Wei said that in the past, more content of "pretending to be terminally ill" was very direct false charity and fraudulent donation, but the "terminally ill video" made by "Yang Kim Jyan" was artificially created to directly obtain traffic. The role of people’s design is to obtain stable traffic and accurate fans in their vertical fields, so as to improve their ability to carry goods and attract fans to reward them. These are a set of rings.

　　Zhu Wei agreed with the relevant measures taken by this platform, but he also reminded that it is necessary to consider whether such bloggers’ front-end accounts are banned and whether background users or registrants should also be included in the "blacklist". Otherwise, he may turn himself around and open the number somewhere else. In addition, we should pay attention to the MCN organization behind online celebrity, that is, the relevant resource management team. Generally, such accounts are supported and managed by the MCN organization, and the responsibility should be related to the MCN organization and other related accounts of this kind of MCN.

　　"MCN has hatched a lot of accounts like this now. Many of the fake people are created and recommended by MCN behind it, and it is also the traffic that MCN pushes to this account."

　　Red Star Journalist Fu Yao Zhao Qian Intern Wang Mingli

　　Editor Peng Jiang Editor Wei Kongming

　　On November 18th, according to official website, Housing and Urban-Rural Development Bureau of Ezhou City, Hubei Province, recently, Ezhou Housing and Urban-Rural Development Bureau, Ezhou Natural Resources and Planning Bureau and Ezhou Housing Provident Fund Center jointly issued the Notice on Further Promoting the Stable and Healthy Development of the Real Estate Market in Our City.

　　The notice proposes to adjust the loan amount of housing provident fund in stages. From Oct. 31, 2023 to Oct. 31, 2024, if the employee who paid the housing provident fund newly purchased ordinary self-occupied housing in Ezhou (except for business transfer), the loan amount can be increased by 20% according to the current loan amount of the employee’s family, and at the same time it does not exceed the maximum loan amount of Ezhou provident fund loan (that is, the maximum loan amount of the first family loan is 600,000 yuan, and the maximum loan amount of the second family loan is 500,000 yuan). The floating policy of loan amount and other floating policies of housing provident fund loans are not superimposed.

　　At the same time, further liberalize the restrictions on household registration of provident fund loans. Employees who have paid in the middle reaches of the Yangtze River agreed in Hubei Province and the Convention on Cooperation of Housing Provident Fund Management Centers of Urban Agglomerations in the Middle Reaches of the Yangtze River, when applying for provident fund loans for newly purchased houses in Ezhou City, will no longer be examined whether the borrowers have Ezhou household registration, and the conditions and handling procedures for other loans in different places will remain unchanged.

　　In addition, optimize the housing levy and resettlement policy. In principle, the city will no longer build new resettlement houses, and adopt monetization, room tickets, and group purchase of commercial housing.

　　The "Notice" also proposes to support group purchase of commercial housing. Encourage development enterprises to give preferential purchase, support scientific research institutions, industrial parks, universities, enterprises and institutions, and concentrate on buying commercial housing to solve the housing problem of employees. Encourage all localities and enterprises to centrally arrange employee housing through group purchase of existing commercial housing. Support state-owned enterprises to buy commercial housing as affordable rental housing, talent housing and resettlement housing to solve the housing difficulties of the masses.

　　The "Notice" shows that during the period from October 1, 2022 to December 31, 2023, taxpayers who sell their own houses and re-purchase houses in this city within one year after the sale of their existing houses can apply for a refund of the personal income tax paid for the sale of their existing houses according to regulations.

　　In addition, optimize the criteria for determining the number of family housing loans. Bank financial institutions identify the second set of housing purchased by families with many children as the first set of housing when they purchase loans.

　　The following is the full text of the policy:

　　The people’s governments of all districts, the administrative committees of gedian Development Zone and Airport Economic Zone, and all relevant units:

　　In order to implement the decision-making arrangements of the CPC Central Committee and the State Council, timely adjust and optimize the real estate policy, support the rigid and improved housing demand of residents, stimulate the vitality of the real estate market, boost market confidence, and promote the sustained, stable and healthy development of the city’s real estate market. With the consent of the Municipal People’s Government, combined with the actual situation of our city, the relevant matters are hereby notified as follows:

　　First, support residents to buy houses.During the period from October 1, 2022 to December 31, 2023, taxpayers who sell their own houses and re-purchase houses in this city within one year after the sale of their existing houses may apply for a refund of the personal income tax paid for the sale of their existing houses according to regulations.

　　Second, optimize the criteria for determining the number of family housing loans.Bank financial institutions identify the second set of housing purchased by families with many children as the first set of housing when they purchase loans.

　　Three, the phased adjustment of housing provident fund loan amount.From October 31, 2023 to October 31, 2024, if the employees who have paid the housing provident fund purchase ordinary self-occupied housing in our city (except for business transfer), the loan amount can be increased by 20% according to the current loan amount of the employee’s family, and at the same time it does not exceed the maximum loan amount of the provident fund loan in our city (that is, the maximum loan amount for the first family loan is 600,000 yuan, and the maximum loan amount for the second family loan is 500,000 yuan). The floating policy of loan amount and other floating policies of housing provident fund loans are not superimposed.

　　Fourth, further liberalize the restrictions on household registration of provident fund loans.Within the scope of this province and the "Convention on the Cooperation of Housing Provident Fund Management Centers of Urban Agglomerations in the Middle Reaches of the Yangtze River", the paid employees in the urban circles in the Middle Reaches of the Yangtze River will no longer be examined whether the borrower has Ezhou household registration when applying for provident fund loans for newly purchased houses in this city, and the conditions and handling procedures for other loans in different places will remain unchanged.

　　Five, optimize the housing levy and resettlement policy.In principle, the city will no longer build new resettlement houses, and adopt monetization, room tickets, and group purchase of commercial housing.

　　Sixth, support the group purchase of commercial housing.Encourage development enterprises to give preferential purchase, support scientific research institutions, industrial parks, universities, enterprises and institutions, and concentrate on buying commercial housing to solve the housing problem of employees. Encourage all localities and enterprises to centrally arrange employee housing through group purchase of existing commercial housing. Support state-owned enterprises to buy commercial housing as affordable rental housing, talent housing and resettlement housing to solve the housing difficulties of the masses.

　　Seven, accelerate the revitalization of the stock of land.For the stock of state-owned construction land that has been sold but has not yet been built and there is no legal dispute, after investigation and publicity, the government of the jurisdiction will recover the land according to law and rationally adjust the plan to re-sell it. Real estate projects that have been publicized and not started are allowed to adjust the housing structure and apply for the change of construction permit without changing the nature of land use and the floor area ratio. For the state-owned construction land that has been sold but not yet built or partially built, if the original commercial-residential ratio of construction land is no longer suitable for market demand, it can be adjusted according to the prescribed authority and procedures, and the land transfer fee can be paid back according to the market evaluation price.

　　Eight, support real estate enterprises to bail out.Introduce incentive mechanism to improve the enthusiasm of commercial banks to issue real estate loans and meet the reasonable financing needs of real estate enterprises. On the premise of sufficient funds for the completion and delivery of the project, combined with the credit situation of the enterprise, real estate enterprises are allowed to withdraw funds beyond the supervision quota to pay for the project construction of different plots of the same company and the purchase of land in this city.

　　Nine, support the construction of high-quality housing.In the planning conditions of new land transfer, we should support the construction of the fourth-generation residential buildings, promote prefabricated and energy-saving buildings, encourage residential projects to allocate spaces such as landscape balconies, appropriately increase the construction area that is not included in the floor area ratio, optimize the technical specifications such as the depth of residential balconies and the control requirements of area ratio, and promote the design innovation of new residential buildings.

　　The "Notice" shall be implemented as of the date of promulgation and shall be interpreted by the Municipal Housing and Urban-Rural Development Bureau. Each district can formulate support policies to promote the stable and healthy development of the real estate market in its own jurisdiction in light of the actual situation, and relevant measures can be superimposed with this Notice.

　　Note: Urban agglomerations in the middle reaches of the Yangtze River include Wuhan, Changsha, Hefei, Nanchang, Huangshi, Yueyang, Jiujiang, Huanggang, Zhuzhou, Fuzhou, Xianning, Xiangtan, Yichun, Yichang, Jingzhou, Xiaogan, Ezhou, Tianmen, Xiantao and Qianjiang.

　　 On March 19 th, Xiaomi SU7 will be delivered on March 28 th. At present, it has arrived at the store and started a static experience. Yesterday, many bloggers and media released photos of Xiaomi SU7 interior.

　　As the first model of Xiaomi Automobile, Xiaomi SU7 is positioned as a C-class high-performance eco-technology car, equipped with a 16.1-inch central control large screen and a 7.1-inch flip full LCD instrument panel. The expansion dock below the screen supports external expansion devices, such as game consoles.

　　This model has three color schemes: Galaxy Grey, Twilight Red and Obsidian Black, and more color schemes will be provided later.

　　In addition, Xiaomi SU7 also adopts the intelligent cockpit system developed by Xiaomi Automobile, which is equipped with Qualcomm Snapdragon 8295 chip, supports CarPlay and AirPlay, has a 56-inch HUD head-up display, and adopts a three-spoke multi-function steering wheel with function knobs on both sides.

　　In addition, Xiaomi SU7 has a large space in the back row and can hang two flat plates (Note: Apple iPad is supported as an expansion screen, and it seems that a small refrigerator and other configurations are also provided.

　　Xiaomi SU7 seat is also made of Nappa leather. Both the main seat and the passenger seat support electric adjustment and memory function, and also support forward and backward movement, 4-way height adjustment, backrest adjustment and 4-way waist adjustment. At the same time, it is equipped with heating, ventilation, massage and other functions.

　　Xiaomi SU7 also retains most physical buttons, which can control the air conditioning temperature, air volume, tail opening and closing and air suspension adjustment. In addition, it will be equipped with ambient lights, a 5.35-square-meter glass roof and a 15-speaker sound system.

　　Xiaomi SU7 is positioned as a C-class high-performance eco-technology car with a length of 4997mm, a wheelbase of 3000mm, a width of 1963mm, a height of 1440mm and a drag coefficient of Cd 0.195.

　　In terms of power, the maximum power of Xiaomi SU7 dual-motor version is 673 horsepower, the acceleration time of 0-100km/h is 2.78 seconds, and it is equipped with a () ternary lithium battery with a capacity of 101kWh, and the CLTC cruising range is 800km. The single-motor version has a maximum power of 299 HP, an acceleration time of 5.28 seconds from 0 to 100 km/h, and a capacity of 73.6kWh. The CLTC cruising range is 668km.

According to Yu Chengdong, chairman of BU, Huawei’s smart car solution, in a circle of friends, the number of new M7 models in the world has exceeded 50,000, and on October 6th, the number of new M7 models exceeded 7,000, reaching a new high.

It is understood that the reason why the new M7 model is popular in the market is that it has outstanding safety performance and excellent intelligent driving function. In terms of safety performance, the body structure of the new M7 has been re-molded, and the welding production line has also been re-transformed. The proportion of submarine-class high-strength thermoformed steel in the whole vehicle has reached 24.4%, which is 16% better than that of BMW X5L, and the proportion of "high-strength steel+aluminum alloy" in the whole body is 80.6%. HUAWEI ADS 2.0 advanced intelligent driving system (including laser radar *1, high-definition visual perception camera *11, millimeter-wave radar *3, ultrasonic radar *12) is installed in the intelligent driving version of the new car-asking M7, which can realize high-speed and urban advanced intelligent driving without relying on high-precision maps, and support parking service and ultra-narrow parking spaces.

Zhang Xiaorong, president of the Institute of Deep Science and Technology, told the media that due to Huawei’s advantages in technological innovation and intelligence, the new M7 in the world has stronger competitiveness in intelligent driving, car networking and artificial intelligence, attracting consumers. Citic Securities Research Report pointed out that Huawei Zhixuan has ushered in an inflection point in the M7 redesign after experiencing the first round of the M5/M7 model cycle.

Faced with the rapid outbreak of market demand, the manufacturers of the new M7 are also making every effort to ensure the supply of production capacity. The relevant person in charge of Sailis said, "In order to deliver the car to the users as soon as possible, Sailis Auto Smart Factory is accelerating the production capacity increase, strictly controlling the quality, strengthening the supply chain guarantee, and making every effort to ensure the high-quality delivery of new cars."

问界新M7上市后的火爆也重新点燃了资本市场对“问界汽车产业链”的热情，多只产业链相关个股走强。民生证券研报指出，随着合作车型的逐步推出，华为智能驾驶、智能座舱有望快速实现闭环，智选车产业链有望充分受益。

长盈精密(300115.SZ)：长盈精密在深交所互动易回答投资者提问时明确表示，公司是aito汽车的核心供应商之一。长盈精密作为新能源汽车及动力电池结构件行业的新锐，近年来在新能源领域的发展速度非常快，先后在上海临港、四川宜宾、江苏常州、福建宁德、四川自贡等地建设了生产基地，形成了从电芯结构件、模组结构件到电池箱体结构件、新能源汽车零组件等全系列产品线，客户涵盖众多国内外头部新能源汽车及动力电池企业。

联创电子(002036.SZ)：与华为在智能监控和智能驾驶等多个领域展开了深度合作，中标了多款高端车载镜头，是其最重要的镜头供应商之一。

川环科技(300547.SZ)：在投资者互动平台上表示，公司作为赛力斯的核心战略管路系统供应商，参与了赛力斯问界M5(含EV版)、问界M7的管路系统配套，并积极参与后续相关车型管路系统的同步开发。

 

　　Why is the balance insufficient?

　　After investigation, there were more than 490 pieces of information during the period from September 14, 2019 to October 26, 2019, all of which were "expenditures". The column of "transaction type" was mainly displayed as "quick" and "consumption", with the lowest amount in 1 yuan and the highest amount in 1000 yuan.

　　Where did the savings go?

　　Mr. Zeng said that although Ermei deleted all the transaction records in the short video software and the game, she inquired about Alipay payment records, of which about 50,000 yuan was used for "rewarding" and about 20,000 yuan was used for buying equipment in the game.

　　Why are you spending like crazy?

　　The girl told so-and-so that every recharge is voluntary and rewarding the anchor is voluntary. The reason for frequent recharge is: First, because it can be upgraded, there is pride in front of students who also play this game; Second, because you buy "skin" by recharging, you can have many beautiful clothes.

　　In order to upgrade the game and reward the anchor, a 13-year-old girl from Zigong, Sichuan, recharged a short video platform, "Fifth Personality" and "Mini World" in China for more than 490 times in 43 days, and stopped her "crazy games" … …

　　His mother, Wen Qingshu, said that this deposit of more than 70,000 yuan is the only savings saved by the family in the past two years. When this happened, she blamed herself, saying that she didn’t discipline her children well on weekdays. At the same time, she also hopes that the platform can be refunded.

　　On November 10th, Wen Qingshu reported to the local police station in Fushun, Zigong for help. A few days ago, the Chengdu Business Daily-Red Star journalist also contacted the short video platform involved, and the other party responded that if the minor rewards without the consent of the guardian, once verified, the platform will give a full refund.

　　Insufficient balance

　　Mother’s bank withdrew more than 70,000 yuan and her savings were "missing"

　　At 3 o’clock on the afternoon of November 10th, Wen Qingshu, 51, from Fushun County, Zigong City, went to the bank to withdraw money to pay the rent. The counter staff told her that "the balance of your card is insufficient", which surprised her: the card clearly has more than 70,000 yuan. How could it be missing?

　　Through further inquiry, it was found that the savings card was artificially bound to Alipay, and almost all of the 74,242.58 yuan in the card was spent through Alipay, leaving only 0.46 yuan.

　　Wen Qingshu and her husband have three daughters. The eldest daughter has worked, and the second and third daughters are still in primary school. For many years, her husband worked in other places, and Wen Qingshu spent most of her time at home taking care of her two daughters’ diet and daily life. Wen Qingshu’s education level is limited, and she has little contact with new things. She has never used online payment methods such as online banking, Alipay and WeChat. For the sake of economy, even the simplest bank card SMS prompt function has not been opened.

　　So, who moved the savings deposit at home? Wen Qingshu hurriedly called her eldest daughter and asked her to come back and find out.

　　Checklist

　　More than 490 expenditure records　Once at most, 1000 yuan.

　　Knowing that the money in her mother’s bank card was "missing", the eldest daughter called her husband to the lady and hurried back to Fushun from Zigong City. With the help of her daughter and son-in-law, Wen Qingshu printed the running list in the bank and then took it home to check it carefully.

　　After consulting, the running list information from September 14, 2019 to October 26, 2019 is really surprising.

　　According to the inventory records, there are about 508 pieces of transaction information in the whole year, among which only more than 10 pieces of transaction information were recorded from November 11, 2018 to September 7, 2019, while more than 490 pieces of information were recorded from September 14, 2019 to October 26, 2019, all of which were "expenditure", and the column of "transaction type" was mainly displayed as "quick" and "consumption".

　　After the transaction on October 26, 2019, Wen Qingshu’s bank card had no transaction record. Until the afternoon of November 10, she went to the bank to withdraw money and found that the balance in the card was only 0.46 yuan.

　　Through speculation and repeated thinking, the family included their second daughter Xiang Moumou as a suspect.

　　family meeting

　　The second daughter admitted spending Cary’s money.

　　Used to recharge games and reward anchors.

　　Mr. Zeng, the son-in-law, told the Chengdu Business Daily-Red Star journalist that at 6 pm on November 10th, a family meeting was held at home, and the second daughter admitted that she had moved her mother’s bank card.

　　The second daughter confessed to her family that the money in the bank card was used by her, but it was not clear how much she used, except that after the last payment at the end of October, she could no longer use it. These 490 expenses totaled more than 74,000 yuan, all of which were used for game recharge and rewarding anchors.

　　Under the family’s questioning, the second daughter also admitted that the money was mainly used in two aspects, one was to buy "skin" in the game, and the other was to "reward" the anchor when watching the live game in the short video software. Mr. Zeng said that although Ermei deleted all the transaction records in the short video software and the game, she inquired about the payment records of Alipay, of which about 50,000 yuan was used for "rewarding" and about 20,000 yuan was used for buying equipment in the game.

　　The reporter looked at the contents of the games played to XXX, mainly role-playing games. In one of the game interfaces named "Fifth Personality", the role information played by XXX shows that the recharge data is 156,490, and the recharge amount is 15,649 yuan (without deducting the gift score) according to the rule that 1 yuan money is exchanged for 10 points set in the game.

　　According to Mr. Zeng, most of the deposits in the bank card are used to "reward" many live anchors in short video software, and almost all of them play role-playing games live. According to his incomplete statistics, the amount used to reward someone is about 50,000 yuan.

　　The girl involved

　　Recharge and reward are voluntary.

　　For "pride" and "nice clothes"

　　The girl told the reporter that she probably started to contact role-playing games at the beginning of last year, mainly focusing on the game of "fifth personality". She plays with her mobile phone every day when she comes home from school. Under normal circumstances, she plays games for two or three hours every day, and on weekends, she spends more time.

　　In the game, you can upgrade to someone by "fighting", and at the same time, you can purchase points by recharging cash to achieve rapid upgrade and buy different types of "skins" in the mall. Judging from the running list, the first recharge time to XXX was September 14th, 2019, and the recharge amount was 1 yuan money, and then it was increased one after another until it was expanded to watch live video and reward live anchors.

　　Xiang said that the mobile phone number she used was registered with her mother’s ID card, and then she quietly found her mother’s bank card, and registered Alipay through self-study, and then began to recharge.

　　From 1 yuan to 10 yuan, to 68 yuan, and then to 198 yuan, the highest single recharge of 1000 yuan … … After trying again and again, I found that my mother would not find out after each recharge, so the amount of recharge was increasing. In her opinion, Cary’s money is inexhaustible.

　　To say that every recharge is voluntary, and rewarding the anchor is voluntary. The reason for frequent recharge is: First, because it can be upgraded, there is pride in front of students who also play this game; Second, because you buy "skin" by recharging, you can have many beautiful clothes.

　　For the reporter’s question "Do you know how many clothes you can buy with the money you recharged in reality", I said "I don’t know" to XXX; The reporter asked, "Do you know what the money is for your mother and family?" He also said, "I don’t know."

　　Mother blames herself.

　　It is also responsible for not disciplining your daughter well.

　　I hope the platform will refund.

　　Wen Qingshu, the mother, blamed herself very much. She said frankly, "I don’t understand these high technologies", but the fact that her second daughter spent all her savings playing games at home also blamed her for not disciplining her daughter well on weekdays and should bear part of the responsibility.

　　Wen Qingshu said that this 70,000 yuan was accumulated in the past two years, when her husband worked outside the home and saved money. So much money was saved at home, and she hoped to save more for her second daughter and third daughter to study. Suddenly, all my savings are gone, and I feel very sad. I don’t know what to do. I hope the platform can get a refund.

　　At 9 o’clock on the evening of November 10, Wen Qingshu, accompanied by her eldest daughter and son-in-law, went to the local police station to report the case. On November 11th, Mr. Zeng, the son-in-law, took his second sister to the local cultural department to reflect this situation, and called the cultural department where the relevant game software was registered to tell the story and put it on record.

　　Mr. Zeng told reporters that they hope more parents can take warning, correctly guide and manage their children to play games, and avoid similar situations from happening again. At the same time, they also want to seek help through the media to understand the legal ways to recover related losses, hoping to get a refund.

　　Platform involved

　　If the minor rewards without the consent of the guardian

　　Once verified, a full refund will be made.

　　A few days ago, the Chengdu Business Daily-Red Star journalist also contacted the short video software platform used by Xiang Moumou. According to the relevant person in charge of the platform, first of all, the platform does not approve of minors to recharge their rewards when watching live broadcasts. If minors reward without the consent of their guardians, once verified, the platform will refund them in full. In addition, when minors use the software platform, parents can first turn on the youth mode in the interface. After this mode is turned on, content suitable for teenagers will be presented, and it is impossible to recharge the live broadcast.

　　In addition, the relevant staff of the production platform of the "fifth personality" game said that in the event of similar situations, parents are advised to make corresponding complaints through the "caring platform" of the platform. In addition, the platform suggests that parents can communicate with their children more and educate minors to play games reasonably. The platform will also work with parents to jointly protect the growth of minors.

　　Lawyer’s statement

　　A 13-year-old girl is a person with limited capacity for civil conduct.

　　Can declare a refund to the operating platform.

　　But guardians are also at fault.

　　Lawyer Zhang Shouyao of Sichuan Fangce Law Firm believes that the General Principles of Civil Law stipulates that minors over the age of eight are persons with limited capacity for civil conduct, and they can perform civil legal acts on their behalf or with the consent and ratification of their legal representatives, but they can independently perform civil legal acts that are purely beneficial or that are suitable for their age and intelligence.

　　Zhang Shouyao said that as far as the incident is concerned, the 13-year-old girl recharged the game and rewarded more than 70,000 yuan, which is no longer a civil act commensurate with her age and intelligence. If the legal representative does not ratify it, the act is invalid and she can request to return all the recharge and rewards. On the one hand, it can be solved through negotiation, and if necessary, it can seek help from the Consumers Association; If negotiation fails, it can be settled through litigation.

　　Lawyer Feng Jun, a member of the Rights Protection Committee of Sichuan Lawyers Association, said that the 13-year-old girl is a minor and a person with limited capacity for civil conduct in civil law, and she can make judgments on life matters corresponding to her current age. It is generally understood that it is ok for girls to play games such as video game city if they spend hundreds of dollars to buy game coins, but it is invalid to use more than 70 thousand yuan for game recharge one after another. Based on this, the game operator should return the prepaid money to the girl’s parents "because the girl’s big recharge behavior has not been approved by her parents".

　　Feng Jun said that as parents, they should fix evidence to prove that their parents are unaware of the large recharge behavior, and then report to the customer service phone of the game operation platform. If the platform refuses to accept it, they can file a lawsuit in the name of their parents and recover the money through judicial procedures. In addition, Feng Jun also said that in this incident, the girl’s parents, as guardians, failed to fulfill their guardianship responsibilities and bank card custody responsibilities, and they also had certain faults. (Chengdu Business Daily-Red Star journalist Yuan Wei’s photo report)

　　Recycling used lithium batteries is a good business.

　　However, at present, mainstream battery recycling enterprises have to face a big trouble, that is, the process of battery recycling consumes a lot of energy, has high economic cost, and will produce a large number of toxic by-products.

　　At the beginning of February, Lawrence Berkeley National Laboratory (LBL) announced on its official website that the relevant team of the laboratory had developed a Quick-Release Binder. When lithium-ion batteries using this quick-release binder are recycled, they only need to be disassembled and put into alkaline water at room temperature, and the electrode components can be separated by gentle shaking, and then the required components can be filtered out of the water and air-dried.

　　At present, the relevant teams are cooperating with onto technologies, an American battery recycling company, to conduct tests, which will soon be introduced to the market.

　　It is understood that the binder is a colloidal substance used in most types of batteries (including lithium-ion batteries and commonly used alkaline batteries). Every battery has two electrodes — — A positive electrode and a negative electrode. The electrode is made of conductive chemicals that generate current, and the adhesive binds these active chemical components together and fixes them in a proper position to achieve consistent and lasting performance.

　　The quick-release adhesive invented by Lawrence Berkeley National Laboratory staff is made of two commercially available polymer materials, polyacrylic acid (PAA) and polyethyleneimine (PEI), which are connected by chemical bonds between positively charged nitrogen atoms in PEI and negatively charged oxygen atoms in PAA.

　　When the solid bonding material is placed in a solution containing sodium hydroxide (Na+OH – ) in alkaline water, sodium ions will enter the connection site, thus separating the two polymer materials. The separated polymer dissolves in the liquid, releasing any electrode components embedded in it.

　　The left vial contains a copper foil of the battery current collector. After the quick-release adhesive is dissolved, the valuable electrode components in the battery have been completely released. In the vial on the right, the adhesive is rapidly dissolving in alkaline water. In contrast, the traditional binder strongly adheres the electrode material to the current collector like glue, which makes it difficult to separate and recycle the battery electrode material.

　　This is in sharp contrast with the current recycling of waste lithium-ion batteries. It is understood that taking the pyrometallurgical method of lithium-ion battery recycling technology as an example, it is necessary to chop and grind the battery and separate the metal and elements after combustion. The recycling process is not only high in energy consumption and cost, but also releases toxic chemicals that must be handled carefully.

　　The quick-release adhesive of Lawrence Laboratories team can be used to manufacture the positive and negative electrodes of batteries, and the price is about one tenth of that of the two most commonly used commercial adhesives for batteries.

　　Liu Gao, a senior scientist in the field of energy technology in Berkeley Lab, a member of the Energy Storage Center of Berkeley Lab and the project leader, said: "If we don’t stop burning batteries and throwing them into the trash can, we will run out of resources in the next decade. Cobalt and nickel are not enough, and we must recycle them, otherwise we can’t keep up with the market demand for batteries. "

　　Another member of the team said, "In the laboratory scale, preparation is very easy, and we don’t think it will be difficult to promote it to the commercial scale." The team believes that this material can be applied to batteries of all sizes, from small batteries in mobile phones to energy storage batteries in power grids.

　　The team’s tests show that this adhesive can be applied to various battery types, such as button cell in the picture.

　　In late September 2022, this technology was rated as one of the 100 revolutionary technologies developed globally in 2022 by R&D 100 Awards.

　　OnTo Technology, an American battery company, is working with Liu Gao’s team to complete product testing and bring it to market. The existing experiments show that the quick-release adhesive is very stable under high voltage and low voltage, and researchers now plan to use this adhesive to build a prototype lithium-ion battery to analyze its performance.

　　According to Steve Sloop, the founder of OnTo Technology, the rapid release of adhesive represents a paradigm shift in battery design. This design paradigm is no longer to design the battery first and try to create a recycling process afterwards, but to become the first design for recycling.

　　Assuming that the test goes well, the technology will smoothly transition to commercial manufacturing. Steve Sloop said, "The battery does not contain perfluoroalkyl and polyfluoroalkyl substances (PFAS), which is also a great achievement — — PFAS is a compound used to make non-stick coatings and many other products, but it may cause many health-related problems. "

　　It is understood that the development of this quick-release adhesive has been supported by the Office of Energy Efficiency and Renewable Energy of the US Department of Energy.

　　Guangzhou Daily News (all-media reporter Wen Jing) The holiday in Tomb-Sweeping Day has arrived, and the weather is getting warmer. Whether hiking, camping or long-distance travel around the city is getting hotter and hotter. However, it should be noted that there are hidden dangers in some minority scenic spots and undeveloped areas that have been "planted with grass" on social platforms. On April 3, all-media reporters learned that some social media platforms are cracking down on users sharing content such as "improper play strategy" and "promotion of’ dangerous attractions’". Among them, "Little Red Book" extensively linked community users to form a joint effort of governance, and launched the "risk location" reporting line at the end of January this year. In the past two months, more than 48,000 reports have been received from users. After verification, the platform excavated 112 new risk locations and disposed of more than 350,000 "bad notes".

　　In addition, another social media giant, Tik Tok, also issued a "safety tip" to remind users not to shoot or publish related content of "wild scenic spots", closed or restricted areas with potential safety hazards when they go hiking in Tomb-Sweeping Day.

　　The reporter saw in Xiaohongshu’s "Risk Location" reporting line that when users find recommended dangerous attractions and other contents in the station, they can click on the top of the notes to enter the "Reporting" entrance and select "Risk Location", and the platform will quickly dispose of it after verification. Up to now, Xiaohongshu has put safety tips on more than 520,000 notes of risky locations.

　　In March of this year, Xiaohongshu also publicized a number of "dangerous places" on foot in the station. "With the popularity of hiking, more and more outdoor enthusiasts are seeking new adventures. However, many places not only have extremely high natural protection value, but also complex terrain and weather conditions bring great risks to hiking exploration. We strongly urge everyone to avoid entering high-risk areas. " The relevant person in charge of the governance of Xiaohongshu platform said, "In the process of investigating risk locations, there are actually situations in which screening is difficult and the number is difficult to exhaust. Therefore, we also hope to unite user power as an important supplementary means to tap risks."

　　For different contents, Xiaohongshu has adopted refined management to fully protect the enthusiasm of creators while ensuring safety. The relevant person in charge said that the platform will "play all the games" for the content that is explicitly prohibited by law and the forbidden place of official licensing; At the same time, "it will also fully verify the requirements of the place of play, whether it is forbidden to enter the whole area or controlled by limited conditions, so as to manage it more accurately."

　　In addition, the platform has also carried out governance for the improper strategies of "evading tickets", "avoiding security inspection", "copying trails" and "privately digging vegetation". The above-mentioned person in charge suggested that "travel chaos such as ticket evasion has a long history. In order to let users see safer travel strategies, the platform is willing to work with all sectors of society to resist improper strategies and form a joint effort of governance." The relevant person in charge of the platform said.

After the listing of Xiaomi SU7, Xiaomi Automobile Factory began to enter a busy production rhythm.

A few days ago, the reporter of national business daily walked into the Xiaomi Automobile Production Park in Beijing Economic Development Zone, and the rows of millet SU7 parked neatly in the square were visible.

"This is just a part of the new car to be delivered, and there are still many parked in the factory." On April 2nd, a staff member of Xiaomi Automobile Factory said in an interview with national business daily that every day, a new SU7 car was transported to all parts of the country by a sedan chair to prepare for the official delivery on April 3rd.

On the morning of April 3, the first delivery ceremony of Xiaomi SU7 was held in the assembly workshop of Xiaomi Automobile Factory, and the first delivery was started simultaneously in the delivery centers of 28 cities nationwide. "Starting today, Xiaomi officially became a car factory. Should everyone call me Director Lei? " On the same day, Lei Jun, chairman of Xiaomi Group, wrote in his personal Weibo that.

According to official data, Xiaomi SU7 has been on sale for five days, with 100,000 users (5,000 yuan) and more than 40,000 orders locked. "Now, the delivery cycle of Xiaomi SU7 standard and Pro models is about 20 weeks, but the delivery cycle of Max high-end models is expected to be two weeks longer than the other two versions." The sales staff of Xiaomi Auto Super Factory Store told reporters.

A supplier who visited Xiaomi Automobile Factory on the same day told reporters that his company recently received an email from Xiaomi Automobile requesting to increase the production capacity of accessories. "Xiaomi Automobile has raised the original planned monthly production of about 7,000 vehicles to about 12,000 vehicles." However, the above-mentioned Xiaomi automobile suppliers admit that although all suppliers can supply the accessories needed by Xiaomi automobile, its own production capacity is still difficult to achieve (this goal) in a short time.

The delivery of new cars can take up to 8 months, and the annual production capacity demand has increased to 120,000 units?

"I am particularly worried that when it comes to fire, everyone will not buy it. What is even more worrying is that if everyone comes to buy it, it will take a year or two, and it will definitely be miserable. " Before the listing of Xiaomi SU7, Lei Jun expressed his concern about the delivery rhythm of new cars when interviewed by CCTV news.

When the reporter actually visited an offline store of Xiaomi Automobile in Beijing, he found that at present, the store is "crowded" and the sales in the store are overwhelmed. Correspondingly, the order volume of Xiaomi Automobile keeps rising. According to the information released by Xiaomi, the order volume of Xiaomi SU7 broke 10,000 vehicles in 4 minutes, 20,000 vehicles in 7 minutes, 50,000 vehicles in 27 minutes and 88,898 vehicles in 24 hours.

On April 3, the reporter checked Xiaomi Auto APP and found that the delivery cycle of Xiaomi SU7 standard version after locking the order is expected to be 21 weeks to 24 weeks (5 to 6 months); The delivery cycle of Pro version is expected to be 20~23 weeks after locking the order; The delivery cycle after the Max version is locked is 29~32 weeks (7.5~8 months).

According to the plan, Xiaomi SU7 Standard Edition and Max Edition are expected to start delivery from the end of April, and Pro Edition is expected to start delivery from the end of May. "(We) are making every effort to increase production capacity and speed up delivery." Xiaomi Automobile said.

When the reporter visited, he found that at present, Xiaomi Automobile Factory is still advancing according to the single-shift production system and has not worked overtime. "After communicating with the person in charge of Xiaomi Automobile Factory, I learned that the existing daily production capacity of Xiaomi Automobile Factory is less than 300." The above-mentioned Xiaomi automobile supplier revealed to reporters.

A worker of Xiaomi Automobile Factory told reporters that Xiaomi Automobile Factory is expected to produce about 240 cars every day. "The factory is still in normal production scheduling, and there is no special requirement. We generally don’t work overtime." The above-mentioned Xiaomi automobile factory workers said.

The above-mentioned Xiaomi automobile supplier also said that a few days ago, Xiaomi automobile issued a demand to suppliers to increase production capacity. He went to Xiaomi automobile factory this time to do production capacity evaluation. "After understanding, I found that even if our suppliers can provide accessories, it is difficult for Xiaomi Automobile Factory to achieve rapid increase in production capacity in a short time." The above Xiaomi automobile supplier said.

According to several suppliers of Xiaomi Automobile, Xiaomi Automobile has increased its annual production capacity demand to 120,000 units in 2024. In this regard, the reporter verified the Xiaomi Group, but as of press time, no response was received.

Borrow qualification+build your own factory?

According to the plan, Xiaomi Automobile plans to build a vehicle manufacturing plant in Beijing Economic Development Zone in two phases, of which the first phase covers an area of about 720,000 square meters and has an annual production capacity of 150,000 vehicles, which will be completed in June 2023; The second phase is scheduled to start in 2024 and be completed in 2025.

"The factory has built six core workshops-stamping workshop, body workshop, painting workshop, assembly workshop, die casting workshop and battery workshop. In the case of full production, Xiaomi Automobile Factory has a millet SU7 off the assembly line every 76 seconds. " Lei Jun said.

During the visit, the reporter found that the second phase construction of Fangxindian Village and Xiaozhang wan Village in Yizhuang New Town has not been officially launched. At present, some areas have been demolished, but the work of vacating Fangxindian Village has not been officially started.

"Now the house in the village can still be rented out, but I don’t know when I can live, maybe one month or two months. There is no specific time to vacate." A number of residents entering and leaving the village told reporters.

It is worth noting that it is reported that the production qualification and factory of Xiaomi Automobile do not belong to Xiaomi Automobile. In this regard, the reporter verified the Xiaomi Group, and the other party only replied: "At present, these issues are not convenient to disclose, and the official disclosure information will prevail."

According to public information, if you want to build a car, car companies must not only obtain the qualification of a new pure electric passenger car production project approved by the National Development and Reform Commission, but also obtain the qualification of a new vehicle production enterprise approved by the Ministry of Industry and Information Technology, that is, "double qualification".

Last November, Reuters reported that in August, 2023, Xiaomi Automobile had been approved by the National Development and Reform Commission to produce electric vehicles. However, the news was not officially confirmed by Xiaomi Group.

On November 15th last year, Xiaomi brand pure electric car appeared in the 377th batch of Announcement of Road Motor Vehicle Manufacturers and Products issued by the Ministry of Industry and Information Technology. According to the information of the Ministry of Industry and Information Technology, the reporting enterprise of Xiaomi Automobile this time is Beijing Automobile Group Off-road Vehicle Co., Ltd. (hereinafter referred to as Beijing Off-road), and the tail label of the product also has the words "Beijing Xiaomi". However, the application materials show that the production address is "No.21 Courtyard, Huanjing Road, Beijing Economic and Technological Development Zone", which is the current address of Xiaomi Automobile Production Base.

Yang Weibin, an expert on new energy vehicles and power batteries, said in an interview that from the information released by the Ministry of Industry and Information Technology, Xiaomi Automobile either adopted the cooperation mode of Jianghuai and Weilai, first borrowed the qualification, and then applied for independent qualification after reaching a certain amount (referring to the scale). However, Xiaomi has not confirmed this news.

Recently, I often see people asking on the Internet, Tik Tok is so popular, so which online celebrity has the most fans? As a result, Xiaobian searched the Internet, and there were different opinions. As a list maker, he must be realistic. So, he launched the list of the top ten big households in online celebrity, Tik Tok through the network Tik Tok data.

1. People’s Daily fans: 9492W

2. CCTV news fans: 8631W W.

3. Michael Chen fans: 6892

4. Dear- Dilraba

5, high fire

6. Liu Erdou who can talk

7. A small group OvO

8. Guo Congming

Author | A Po

"There is no conflict between ratings and word of mouth, and even a win-win effect can be achieved. I have been thinking about the subject of individual content creation and large-scale production, and how to use scientific and technological means to combine the laws of film and television creation to help content production and improve the quality of works. "

Zhao Wenzhu, as the president of Relay Entertainment, mentioned the new changes of Relay Entertainment in 2021 when interviewed by Entertainment Unicorn.

"I think that on the basis of good content, we should do a good job in transmitting works produced by entertainment. One is a personalized’ Michelin drama’, that is, a quality word-of-mouth drama that is closer to the creator’s personal subjective concept and gives him creative space; One is a pan-family drama that can maximize the audience and can be developed on a large scale. I define it as’ McDonald’s drama’. "

From the early summer, the youth drama Wit Love Life and the popular variety Meng Detective Detective Case were almost simultaneously released, to the industry drama Ideal City of the summer magnolia award cast, and then to the legendary Oriental puppet drama Lady Huzhu.Throughout the whole year of entertainment, dramas, variety shows, national TV dramas, pure net vertical categories, traffic explosions, and word-of-mouth explosions have not fallen behind.

Delivery Entertainment was officially renamed from Tianma Film and Television on April 13, 2018. It has not yet reached its third anniversary by the end of 2021, but it has already experienced three strategic upgrades and has fully evolved into a content production company with a complete industrial chain.

Executive Director of Delivery Entertainment, President of Delivery Entertainment,

Zhao Wenzhu, General Manager of Houhai Culture

How does the young but mature delivery entertainment achieve the entry with high-quality copyright, two years of open cooperation, learning experience, two years of optimizing self-control, and a stable place for drama and drama? To C perspective and semi-industrial model are very important. The market is also looking forward to whether the delivery entertainment will be the next "explosive manufacturing machine" with stable output.

From copyright development to self-control,

Why did the S+ Ideal City become a highlight in one fell swoop?

　

"Ideal City" is the first TV series independently produced by Houhai Culture, a film and television production company under Entertainment, but it is not the first "explosion" to convey entertainment.

In 2020, the high-profile online drama "Chess Soul", as the first successful adaptation of Japanese IP in the field of domestic drama, made Houhai culture famous in the film and television drama industry.

At that time, Houhai Culture still used high-quality copyright procurement as an entry ticket for the industry, and began to contact the new companies of film and television production. After cooperating with the excellent production team Xiaotangren Film and Jiaxing Media respectively on Chess Soul and Lady Huzhu, the entertainment of "learning on the shoulders of giants" quickly evolved.

"I think the thick sea culture after 2019 is the best incubator for the project" Ideal City "."

Besides the cooperation experience of Chess Soul and Lady Huzhu, as well as the self-made experience of two light weight projects, The Tale of Young Jianghu and Smart Love Life, Ideal City, as the first S+ level heavyweight project, has actually been accompanied by Houhai culture for a long time.

Because the contents of the original novel Su Xiao’s War and the story outline are very bright and solid in Zhao Wenzhu’s view, Houhai culture, which was originally created as a helper, communicated with the Chinese brothers with a try attitude after consciously undertaking the Ideal City. It was also based on mutual trust in the previous cooperation and was recognized by the other party. Houhai culture also had this self-made experience.

"At the beginning, we also hoped to make it a benchmark for industry dramas."

So when director Liu Jin mentioned that he wanted to try to replace the traditional green screen shooting with LED special effects screen, the production team of Houhai also seriously considered the possibility of this challenge.

Fortunately, we have to rely on the relatively mature production system within Transmission Entertainment to make a strict cost calculation. Although the LED special effects screen itself has increased the budget, it has been placed in the whole production cycle, saving a lot of time for the crew to change the scene and set. From the past, the whole team moved the venue to just moving one LED special effects screen and the picture on the screen. At the same time, the actors have a picture reference when shooting, and the sense of substitution is better than that of green screen shooting, and the quality of special effects in the later period has also improved. It can be said that the quality control has been improved on the basis of controllable budget.

The experience gained from this new technology attempt can be applied to other projects in the future., especially costume dramas with large special effects.

The broadcast results were also expected. Douban scored 7.7, with a peak of 7.8, and has remained above 7.5 so far, ranking within the Top10 of China Audiovisual Big Data (official CVB) ratings for the whole year, and the long tail effect is remarkable. Douban has become one of the ceiling works of domestic industry dramas in recent years, and it has also become the first highlight moment to convey the road of entertainment self-control.

The resumption of the project is multi-stage and multi-dimensional. From the pre-script to the mid-production, to the late broadcast and even the long tail stage, whether the financial overrun, the performance of the broadcast volume and the public opinion feedback will be included.

It is true that in the production process of "Ideal City", the team had a little struggle, that is, as a popular TV series, should it be understood by more people of all walks of life or focus more on the industry itself? However, since the IP foundation is already very solid, we will simply make the industry the ultimate.

Zhao Wenzhu believes that,This is to think clearly about positioning and what to do before doing the project.The positioning of "Meng Detective Detective Case" is an absolute universal entertainment variety show, that is, it can tolerate the fluctuation of its word of mouth, and it has absolute advantages in terms of popularity and discussion volume; And "Ideal City" is a relatively threshold TV series, especially in the first few episodes, and its absolute stable reputation is its standard criterion.

Michelin Drama and McDonald’s Drama,

Two-line play from the perspective of to C

　

The different emphases of "Ideal City" and "Meng Detective Case" just represent the two "alternative" tracks laid out in the next content output, and they are also two types launched by Zhao Wenzhu based on the brand-new strategy of the company’s third upgrade: namely"Michelin drama"and"McDonald’s drama".

Compared with many film and television companies, they are positioned by the types of themes they are good at when they are incubating projects.Transmission of entertainment will more broadly classify all kinds of theme types into projects mainly aimed at audience or projects mainly aimed at creative mode:A quality word-of-mouth drama that is closer to the creator’s personal subjective idea and gives him creative space is "Michelin drama"; A pan-family drama that can maximize the number of viewers and can be developed on a large scale is called "McDonald’s drama".

"Of course, the core of every project must remain the same, whether it is Michelin or McDonald’s.Good content and characters are prerequisites.. "

This is especially good for companies that started with IP incubation, such as Delivery Entertainment, because it is possible to conduct targeted evaluation and differentiation from the IP source.

The first selection criterion is the story itself., you will definitely choose an IP that is different from most stories and has distinctive highlights. In this layer of screening, you will determine whether the story foundation and character setting are solid. If it is an overseas IP, you will confirm whether it is particularly suitable for China’s localized adaptation. These are the major premises.

The second selection criterion is the story type.Whether it can be hatched into a "McDonald’s drama" for national entertainment on a large scale; Or impress a group of the best directors and screenwriters with the story core, and add points to IP empowerment with their secondary processing, and finally complete a word-of-mouth quality "Michelin drama".

If the scope is narrowed down once more in the existing two-level screening criteria, it will be accurate to some stories with strong plot themes and some stories with emotional themes, and there will be a certain amount of stories that tend to be "other themes" of women’s strength.

Zhao Wenzhu bluntly said that the film and television winter has not passed, and when the market is cold, both project production and IP procurement will enter a cooling-off period, and blind price wars will no longer be fought. It is the current status quo to start from the IP source. Fortunately, after the continuous IP adaptation of delivery entertainment, more domestic and foreign IP platforms have included it as the first choice, which also means that delivery entertainment will be exposed to high-quality IP resources faster than most film and television companies.

Talking about how the relay entertainment, which has always focused on "all-round drama", will be laid out in variety, Zhao Wenzhu said,Different from the content diversity and target diversity of film and television dramas, variety itself, as a type of mass entertainment, will be positioned as more universal content and tend to be more happy for the whole family at the beginning of planning.

The existing "mystery", "Meng Exploration" and the amateur love variety "Like You, Me, too" are based on "family fun", which redistributes the different practices of being relatively partial to the public and small to the public in terms of guest selection and the theme that the selected guests can adapt to.

“In any case, what the audience likes to watch from the perspective of To C will always be our first priority.I hope that every project launched can get high marks in the professional evaluation department within the company, reaching a level that can be worthy of the audience’s IQ and EQ. "

Multi-link division of labor and cooperation,

Internal self-circulation of industrial chain

　

Why can the delivery entertainment achieve successive explosions in five years, and it is even expected to become the next "explosion manufacturing machine"?

"Different from some workshop-style productions of traditional domestic dramas, such as entrusting the budget to a production director, who will go to every link of the’ code plate’ saving process.Transmission entertainment has its own semi-industrial production process system.. "

Under the semi-industrial production process system, the complete production team will be the company’s own team, and the production progress of the project will be fully scheduled by the production management center, and collected and calculated by a computer system program of the production management system. In this system, the daily flow, budget and detailed rules of the project will be transparent, and the process cycle will also be transparent.

Why is it called "semi-industrialized" production process system? Zhao Wenzhu believes that the story from the source IP to the film and television drama project, in addition to following the inevitable creative laws, is rich in more elements of "moving people with emotion", and emotions will vary from person to person and from time to time. Therefore,From development to production, the combination of "manual+system" such as "strategic system+production process system" is more scientific and applicable at present.

Under the strategic system of delivering entertainment, the internal professional strategic analysis team will summarize and analyze the audience’s preferences on an annual basis, including different audiences covered by different themes, and make real-time corrections and adjustments. At the same time, the company’s internal evaluation team will make subjective evaluation for the stories in the copyright stage and the outline stage based on the strategies of "Michelin Drama" and "McDonald’s Drama", supplemented by objective systematic evaluation, and combine the projects with the most development potential to incubate.

"Of course, the delivery of entertainment is now a series of industrial chains of a certain scale, including producers’ teams, directors and screenwriters with fixed cooperation, and subsidiaries focusing on artists’ brokers.There are two standards for cooperation in different links. First of all, everyone’s ideas must be consistent, so that in the process of division of labor and cooperation in all links, it can be harmonious and smooth; The second is that we prefer to grow with young potential people."

At present, the delivery entertainment is based on Houhai culture, which mainly focuses on content production and IP development incubation, supplemented by two content production companies which are deeply bound to high-quality screenwriters and directors, two artist brokerage companies, namely Li Yitong and other artists, and Wenlan Culture, which is mainly based on YCY, and the delivery love entertainment MCN company, which is a joint venture with iQiyi, to form a complete internal self-circulation.

As for the production of Houhai culture, there is a system of China-Taiwan to complete production and publicity business. Further specifically, at the content production level, there are four producers who are responsible for the types of projects that they are good at.

Among them, the light and sweet pet drama Embrace koi fish "xianggong", which was just finished one month ago, the suspense criminal investigation drama "Black Soil is Silent", the 12-episode short drama "Locar’s Law" adapted from the hot Japanese drama "Unnatural Death", Xian Xia’s drama "Half the City with a Romantic Moon", the realistic drama "Never Live with Spring" and the amateur love network comprehensive "Like You" which will be launched this year.

Getting rid of workshop operation, clear structure and clear division of labor are the only way for every film and television company that reaches a certain scale to mature.

"In order to convey the current system collocation and rapid development rhythm of entertainment, it really needs some young and challenging teams to dare to try. It happens that our four producer teams all have such adventurous attributes. After trying, everyone really benefits a lot from the brand-new system."

This may be the instant innovation needed in the era of science and technology Internet. As Su Xiao, the hero of Ideal City, said, "Is it always right?" The entire film and television industry also needs more entertainment, such as the head company that constantly realizes self-evolution to lead everyone out of the cold winter and into the formal.