Investigation motive

　　In recent years, with the continuous improvement of the pension system, the economic level of the elderly has been continuously improved, and the demand for spirit and services has been increasing. However, on the one hand, family children are too busy with work to attend to; On the other hand, some old-age care institutions are professional but lack family-style emotional care. In this case, some old people who are old colleagues, old classmates, old friends or live in the same village or community, or have common interests and hobbies spontaneously "live in groups", and they help each other and live in harmony. This new pension model, known as "holding the group to support the elderly", has made many elderly people look forward to it.

　　At present, China has entered an aging society, and the issue of providing for the aged has been highly concerned by all sectors of society.

　　Not long ago, some media reported the first case of "holding a group to support the elderly" in China: 13 elderly people in Hangzhou, Zhejiang Province lived together under one roof for nearly half a year.

　　As a spontaneous way of providing for the elderly, "holding a group to support the elderly" highlights the expectations of the elderly for collective mutual assistance and the demand for spiritual comfort. What expectations do the elderly have for "supporting the elderly" and what concerns do they have? The "Legal Daily" reporter investigated this.

　　Some elderly people are willing to try new models.

　　Zhang Zuoying (pseudonym), 67, is a retired employee of a state-owned enterprise in Beijing, and currently lives with his wife in Sanjianfang Town, Chaoyang District, Beijing.

　　"Children can’t take care of the elderly, and the elderly are alone at home, ‘ Holding a group to support the elderly ’ It is a good choice. " Zhang Zuoying told reporters that he supports and hopes that he can try the way of "supporting the elderly".

　　Zhang Zuoying believes that "holding a group to support the elderly" can solve the psychological problems of empty nesters to a certain extent.

　　"The retirement life of the elderly is generally boring, and the old couple will feel lonely when they live alone. ‘ Holding a group to support the elderly ’ Often, old people with common interests live together, and everyone can chat and play chess, and the fun of life will increase a lot. " Zhang Zuoying said, "Old people also need to socialize and have people to talk to."

　　"In addition, ‘ Holding a group to support the elderly ’ You can also share the cost of living and reduce the per capita cost of living. " Zhang Zuoying added, "The elderly live alone. Eating three meals a day takes time and energy, and there are often leftovers, which wastes a lot of food. Living with many people can avoid these problems to a certain extent. "

　　In addition to Zhang Zuoying, other elderly people also expressed their willingness to try this new way of providing for the elderly.

　　"It is really good to be able to support the elderly with like-minded friends. It is often inconvenient to live with children." Zhang Xianglan (pseudonym), 61, told reporters that she also has the idea of "supporting the elderly" and has been looking for opportunities to realize it.

　　Zhang Xianglan lives in Chaoyang District, Beijing. Her wife died many years ago. Now she lives with her son and daughter-in-law.

　　"I don’t want to trouble my children. They all have jobs and children. " Zhang Xianglan said, "German elderly people have always had this mode of cohabitation and mutual assistance, and everyone takes care of each other. China already has ‘ Holding a group to support the elderly ’ The case of. ‘ Holding a group to support the elderly ’ It is my ideal old age. "

　　Worried about sudden illness and no one to take care of it.

　　Some elderly people are looking forward to "holding a group to support the elderly", but some people are worried about some follow-up issues of "holding a group to support the elderly".

　　Li Jianbin (pseudonym) is 55 years old, works in a financial foreign company, lives in Huang Zhuang, Haidian District, Beijing, and now lives with his wife.

　　Li Jianbin believes that "holding a group to support the elderly" also has certain requirements for the economic foundation of the elderly, which is also a difficult point in the promotion of this old-age care model.

　　"The need for insurance and retirement wages is quite secure, otherwise it will not be so easy. From the perspective of venues and facilities, the conditions cannot be bad." Li Jianbin said, "A considerable number of elderly people still like to live next to their children, and they like to watch their grandchildren grow up."

　　The physical condition of the elderly is also a pension model that needs to be considered.

　　"Personally, I think, ‘ Holding a group to support the elderly ’ It is more suitable for the elderly who are not too old. Can get out of bed and walk around, and go anywhere; If you can only lie in bed, you will be in trouble. If you are too old to walk, you still need children to take care of you or go to a nursing home. " Li Jianbin said.

　　Chen Jiaxiang (pseudonym), who lives in Yanqing District, Beijing, also holds the same view on the applicability of "holding a group to support the elderly".

　　Chen Jiaxiang is 57 years old and lives with her daughter and son-in-law.

　　"Healthy old people participate in ‘ Holding a group to support the elderly ’ There is not much problem. In fact, the most difficult thing is those elderly people who are sick and unable to take care of themselves. " Chen Jiaxiang thinks.

　　“‘ Holding a group to support the elderly ’ Like a private apartment for the elderly, this is also a way, provided that there is room, money and activity. " Chen Jiaxiang said, "There is a suite in one place. Let’s get together a few old people who can talk to each other, eat your house today and my house tomorrow, and have fun at ordinary times and help each other if something happens. This is the old age music. However, it is indeed difficult to achieve, because everyone is old, and it is inevitable that there will be some problems in the body, or personal care is needed. "

　　In this regard, Chen Jiaxiang put forward an idea of his own. "In fact, it is also good for everyone to discuss going to a nursing home together. The venue is large, the fitness and entertainment facilities are relatively complete, and there are professionals to take care of it, so that it is easy to solve physical emergencies."

　　Someone suggested signing a contract to clarify the responsibility.

　　Li Jianbin told reporters that the original intention of "holding a group to support the elderly" is very good, but it needs constant running-in in actual collective life, especially for people who live together, their qualities and living habits need to be very similar.

　　"People in nursing homes have no economic relations with each other, and they all have economic relations with nursing homes. The seemingly voluntary combination actually has a mandatory meaning, and the relationship is alienated, and there are fewer contradictions; And ‘ Holding a group to support the elderly ’ The forms seem to be closely related to each other, and it is difficult to maintain them in practice. Sometimes there are some petty feelings among the old people. " Li Jianbin said.

　　In the first successful case of "holding a group to support the elderly", one experience that is considered to be more successful is that the elderly signed the "Partnership Pension Agreement".

　　According to media reports, "the agreement has made provisions on sanitation and greening, not asking about personal privacy, housing rent, food expenses, duty, etc., with a total of 11 articles, all of which are involved ‘ Holding a group to support the elderly ’ People have signed it. "

　　Li Zhihua (pseudonym), who just retired from a state-owned enterprise in Beijing, expressed his views on the agreement of "holding a group for the aged".

　　"I feel that problems will appear slowly, and without clear legal responsibilities, it is possible to end up in discord. ‘ Holding a group to support the elderly ’ The agreement needs to be further tested in practice. It is difficult to meet each other and live together. " Li Zhihua thinks it’s best to consult relevant lawyers and sign a contract.

　　"Are old people, one thousand had an accident, the risk is too great. For example, what if there is a conflict and an old man has a heart attack and has adverse consequences? " Li Zhihua said that the relevant government departments need to do a good job in the management and service of "supporting the elderly".

　　The report of the 19th National Congress of the Communist Party of China pointed out that China’s economy has changed from a high-speed growth stage to a high-quality development stage, and it is in the key period of changing the development mode, optimizing the economic structure and transforming the growth momentum. Building a modern economic system is an urgent requirement for crossing the barrier and a strategic goal for China’s development. Crossing the threshold of economic transformation and promoting high-quality development is a brand-new practice of economic work under the new historical conditions. To solve a series of difficult problems, scientific theoretical guidance and the spirit of reform and innovation are urgently needed.

　　Since the 18th National Congress of the Communist Party of China, the CPC Central Committee with the Supreme Leader as the core has persisted in observing the general situation, seeking the overall situation and doing practical things, successfully controlled the overall situation of China’s economic development, and formed Socialism with Chinese characteristics’s economic thought of the Supreme Leader in the new era with the new development concept as the main content in practice, which provided scientific theoretical guidance and practical guidance for promoting high-quality development, mainly embodied in seven "persistences": persisting in strengthening the centralized and unified leadership of the Party over economic work to ensure China’s economic development in the right direction; Adhere to the people-centered development thought, which runs through the overall layout of "five in one" and the coordinated promotion of "four comprehensive" strategic layout; Adhere to the adaptation and grasp the new normal of leading economic development, base on the overall situation and grasp the law; Insist on making the market play a decisive role in resource allocation, give better play to the role of the government, and resolutely remove institutional and institutional obstacles to economic development; Insist on adapting to the main contradictions and changes in China’s economic development, improve macro-control, make a choice according to circumstances, prescribe a correct prescription, and take promoting supply-side structural reform as the main line of economic work; Adhering to the problem-oriented deployment of the new strategy of economic development has a far-reaching impact on China’s economic and social development and reform; Adhere to the correct work strategies and methods, strive for progress steadily, maintain strategic strength, adhere to the bottom line thinking, and move forward step by step.

　　These seven "Persistences" cover the political guarantee, purpose, law understanding, system reform, macro-control, strategic layout and working methods of China’s economic reform and development in the new era. They are a systematic induction and summary of the practice of economic reform and development in the new era, fully embody the inheritance and development of Marxist political economy, dialectical materialism and historical materialism, and are a scientific theoretical summary of the practice of central economic work since the new era, which is a very valuable spiritual wealth of the party and the country.

　　Theory originates from practice, is refined above practice, and then guides and promotes practice. This is the methodology of our Marxist political party to promote practice and theoretical innovation. To implement Socialism with Chinese characteristics’s economic thoughts of the Supreme Leader in the new era, we should not only learn documents, speeches and original works, but also accurately understand the spiritual essence and theoretical connotation. More importantly, we should use these important thoughts to guide economic practice and turn scientific theories into high-quality development reality.

　　Since the 18th National Congress of the Communist Party of China, many localities and enterprises, under the guidance of the supreme leader Socialism with Chinese characteristics’s economic thought in the new era, have been brave enough to take responsibility, boldly explore and innovate, and strive to solve practical problems, and have achieved remarkable results and accumulated important experience, which is worthy of good summary, publicity and promotion. These successful cases not only prove the correctness of Socialism with Chinese characteristics’s economic thought in the new era by vivid practice, but also provide a vivid learning model for all aspects to solve practical problems and promote high-quality development. Learning and popularizing these successful experiences is conducive to promoting the ability and level of economic work in all aspects and accelerating the economic development on a high-quality track.

　　Under the unified organization of the Central Organization Department, the Office of the Central Committee of Finance and Economics, together with relevant departments, central media, key universities and cadre education and training institutions, carefully selected 26 typical cases of practicing Socialism with Chinese characteristics’s economic thought of the Supreme Leader in the new era, and compiled "Implementing Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era, Overcoming Difficulties in Reform, Development and Stability, Economic Construction", which was used as a teaching material for the theme education activities of "Do not forget your initiative mind, Remember the Mission". The cases selected in this book cover supply-side structural reform, innovation-driven development, rural reform, regional coordinated development, state-owned enterprise reform, commercial system reform, private enterprise development, urban management, "Belt and Road" construction, free trade zone construction, improving business environment, financial services to the real economy, maintaining energy security and other important fields, and the main bodies of the cases include local governments, enterprises, financial institutions, scientific research units and so on. Each case closely follows the real problems, introduces the successful practices of relevant units, and summarizes and refines some universal experience and enlightenment, which has strong practicability and can be used for reference.

　　The outstanding feature of this set of case teaching materials is to reflect the problem orientation, and each case is aimed at the difficult problems with universality in current practice. For example, how to play the role of the government and the market to promote de-capacity, how to promote mixed ownership reform in large state-owned enterprises, how to improve the business environment, attract foreign investment and promote the development of private enterprises, how to make finance better serve the real economy, and so on. The main unit of each case, under the guidance of the supreme leader Socialism with Chinese characteristics’s economic thought in the new era, works creatively in close connection with its own reality, effectively transforming the universal requirements of the CPC Central Committee into concrete practice of high-quality development. By studying, studying and thinking about these specific cases, leading cadres at all levels engaged in economic work will be vividly educated and inspired, so that they can practice Socialism with Chinese characteristics’s economic thought of the Supreme Leader in the new era more effectively in practical work. Leading cadres engaged in other work will also get useful enlightenment by reading this book.

　　It is the initial intention and mission of the Communist Party of China (CPC) people to seek happiness for the people of China and rejuvenation for the Chinese nation. Economic development is the foundation of social progress, people’s happiness and national rejuvenation. Promoting high-quality economic development is the only way to realize the party’s initial mission. In the theme education activities of "Do not forget your initiative mind, Remember Mission", organizing cadres, especially leading cadres engaged in economic work, to learn these cases is conducive to promoting the theme education activities to go deeper and achieve practical results, so as to promote the vivid practice of high-quality economic development and realize the party’s initial intention and mission.

　　Author: Lin Zhaomu (former executive vice president of China Macroeconomic Research Institute)

On the eve of the May 4th Youth Day in 2022, the Supreme Leader visited China Renmin University.

There are two old photos in the quiet exhibition hall of the history exhibition of the National People’s Congress: one is a photo of the supreme leader and college students; The other photo was taken in Zhengding county government guest house, where the supreme leader and college students sat on the bed and had a long talk.

On July 29th, 1984, the Supreme Leader had a discussion with members of the Summer Social Practice Group of China Renmin University in Zhengding County Government Hostel.

The photo records a past event that happened in the summer of 1984 — — The summer social practice mission of China Renmin University went to Zhengding, Hebei Province for investigation, and the supreme leader of Zhengding County Party Committee made a special trip to visit college students by bike.In Zhengding county government guest house dormitory, the supreme leaderTalk with you and share your experience in grass-roots work for two hours.

From the local to the central government, youth has always been the concern of the supreme leader.

Go deep into the youth, "become one with the vast number of young people" and "be a youth friend, not a youth ‘ Officer ’ " "Be the bosom friend of young friends" … … This is what the supreme leader often says and what he does.

Supreme leaders often go among young people and communicate with them on an equal and cordial basis.

On January 17, 2019, the Supreme Leader had a cordial exchange with teachers and students at the State Key Laboratory of Elemental Organic Chemistry of Nankai University in Tianjin.

In 2009, he came to Tianjin University to visit the students who stayed in school during the holiday, and said humorously, "I would like to talk with our classmates ‘ Talk big ’ " ; At a symposium in 2015, he used his personal experience as an example to persuade young people not to stay up all night. "There is passion inside, but we should take it easy outside"; In 2018, he shared his reading experience with his classmates in Peking University: "In the process of reading, through continuous re-examination, we can achieve the negation of negation, review the past and learn new things." "This conclusion drawn through our own thinking and understanding will be firm" … …

The supreme leader is also a pen pal of many young people. One reply after another, the paper is short and affectionate.

"Between the lines, I feel your determination and confidence to strive for the Chinese dream of realizing the great rejuvenation of the Chinese nation." All the students in the 2009 undergraduate league branch of Peking University Institute of Archaeology and Culture read the understanding and recognition from the reply from the supreme leader.

"The peasants have the truest feelings about your efforts and contributions. I have read a lot of materials reflecting the deeds of college student village officials and am happy for your progress and achievements." Zhang Guangxiu, a university student village official, felt affirmation and encouragement from the reply from the Supreme Leader.

"Strive to be a builder of the western region who can be useful and shoulder heavy responsibilities. I support this life choice you have made." The graduates of Karamay Campus of China Shiyou University (Beijing) received recognition and support from the top leader’s reply.

… … … …

"There is no shelf of great leaders at all, and there is no mandarin or cliché. Instead, they communicate with us like big friends." "It gives people the feeling that they are so easy-going and kind" and "very approachable" … … This is the impression left by the supreme leader on many young people.

On May 28th, 2023, the resident college students of Xifangezhuang Village, Yukou Town, Pinggu District, Beijing measured the hardness of tomato fruit in Jingwa Greenhouse Horticultural Demonstration Park.

Youth is in the initial stage of life, and it is inevitable that they will be confused and confused during their growth. In the eyes of young people, the supreme leader is a "senior" and a "big friend". He always guides young people to take every step of life with words that they can understand and listen to.

He used the metaphor of "kneading dough" to explain the process of entering society to young people in a simple way: "When flour is kneaded with water and then kneaded, it is easy to disperse. But if you keep rubbing it for thousands of times, it will never spread out again. " The supreme leader used this vivid metaphor to tell young people that only when a person grows up under various tests can he really withstand the pressure of life.

Talking about learning, the Supreme Leader encourages young people to "draw knowledge like a sponge" and practice excellent skills; Speaking of physical fitness, he introduced his sports hobbies and encouraged young people to do well in their studies and make their bodies great; On self-cultivation, he exhorted young people to "button up their lives from the beginning" and cultivate a correct value orientation … … Good words are the mutual understanding between friends, and also the advice and encouragement from the predecessors to the younger generation.

一位曾在1990年和时任福州市委书记最高领袖座谈过的北大学生表示：“我们觉得习书记非常懂得青年人的所思所想。”

“支教多长时间了？”“现在工资水平和县城或者其他地方比怎么样?”“多长时间能回一次家？”……2019年，重庆华溪村中益乡小学操场上，最高领袖细致地问询。听一位乡村教师说上完大学后就回到母校担任老师，已经工作了17个年头，最高领袖为她点赞：“太好了！”“你们做的工作很有意义。”

2023年全国两会期间，“80后”代表魏巧向最高领袖讲述了新时代“新农人”的故事：“我们现在种植了2万多亩水稻，亩产达1100斤……有效带动了周边农民致富。”最高领袖赞誉道：“像魏巧这样的同志到农村去，很好！”

2024年4月24日，神舟十八号载人飞行任务航天员叶光富（中）、李聪（右）、李广苏在酒泉卫星发射中心问天阁与媒体记者集体见面。

In the Hengqin Campus of the University of Macau, I saw that all the students were full of youthful vigor. The supreme leader quoted two lyrics to talk about patriotic complex: one was "Build our new Great Wall with our flesh and blood" in the national anthem, and the other was "But they took my body away, and you still keep my inner soul" in the Song of Seven Children.

"I can always hear new ideas and be touched." The supreme leader’s personal feelings infected every young person present.

Youth dreams, home and country. Under the care of the supreme leader, every seed of youth has accumulated the power of growth.

"The young people in China in the new era are good and worthy of great responsibility!" "Where is the future? The future is here for you. " The supreme leader’s entrustment to young friends is also the expectation for the future of the motherland: "This loong must have a backbone and hold on, so that she can take off higher."

In this squad, Li Jie is responsible for leading five "post-90 s" girls to and from the township government and the flood control front line every day. They send heatstroke prevention drugs and daily necessities to their comrades who are on duty on the levee, and also share the task of patrolling the levee. After delivering the materials every day, the team members picked up the tools for inspecting the dike and put them into the dike inspection.

In the hot summer, dressed in camouflage uniforms and in the scorching sun, they walked with vigorous steps, patrolling the dikes over and over again to check the dangers and clear the dikes. They have to walk for more than an hour every day on the 450-meter Fanglan Lake embankment. The reason why they walk for a long time is not because they walk slowly, but because they check carefully and patrol carefully. Every time I come back from the inspection, although everyone is tired and sweaty and their clothes are soaked, no one wants to stop. In addition, in order to be familiar with the professional knowledge of flood control, Li Jie also specially invited male cadres with rich experience in flood control to give lessons to learn to identify bubbles and piping.

In order to devote herself to the flood control work, Li Jie gave her son to her parents for care. Every morning, Li Jie will squeeze out the breast milk that the child wants to drink that day and store it. Then, she will lead five team members to start a day’s work. Whenever she talks about her family, Li Jie feels guilty. Originally, her parents were going to travel, but in order to support her work, she returned the booked air tickets and hotels. For her son who has just turned 10 months old, she feels guilty that she can’t accompany her children as often as other nursing mothers. However, when she saw that the soldiers of the army were desperate for flood fighting and disaster relief day and night, she could not be indifferent.

In the flood control front line of Fanglan Lake embankment in Yujiahe Township, Lushan District, Jiujiang, this "women soldiers" can be said to be known to everyone. They take the initiative and go in the rain, and fighting floods and disaster relief is no longer a man’s "patent". Some of them are just married and some are pregnant, but they still show their grace with practical actions.

The story of disaster relief is real every day. These women give up their families and care for everyone. Their figures stand tall in the flood control and disaster relief, which makes us firmly believe that we will finally see the rainbow after the storm. Let’s say thank you to those who stick to the front line of flood control and practice the "Do not forget your initiative mind" with actions!

China is one of the countries with the most serious natural disasters in the world, with many kinds of disasters, wide geographical distribution, high frequency and heavy losses. Earthquake, fire, flood, landslide and debris flow, typhoon….. Natural disasters may occur at any time, so it is very important to master the skills of disaster prevention and self-help as soon as possible, and to save themselves and each other in time when encountering disasters.

May 12th, 2022 is the 14th National Disaster Prevention and Mitigation Day. Let’s get practical knowledge about disaster prevention and mitigation!

How to escape and save yourself in an earthquake?

At home, hide under sturdy furniture nearby, or hide in a corner or bathroom. Don’t use the elevator to escape.

In public places, stay away from glass windows and shelves, obey the instructions of the staff and don’t crowd.

Outdoor, avoid buildings, bridges or hillsides, and look for an empty and safe place. Trapped ruins should save energy and call for help by tapping.

How to save yourself in case of fire?

Call at the first timeCall the police and escape in an orderly manner according to the evacuation signs. Don’t take the elevator, lest the trapped elevator be in danger.

When passing through the thick smoke, cover your nose and mouth with wet clothes, and bend over or crawl against the wall.

If you can’t escape, you can call for help in safe areas such as balconies and roofs.

How to deal with floods?

If you want to move to high places such as hillsides, you can climb roofs, trees, etc. when it is too late to move, and you can’t climb telephone poles and iron towers.

If you fall into the water, don’t panic, grab anything floating around you, let your head surface, and wait for rescuers to arrive.

How to deal with landslides and mudslides?

When you hear the roar of the valley, you should be alert, don’t hide in low-lying land or under the hillside, don’t cross the debris flow and landslide area, and run to the heights on both sides perpendicular to the direction of debris flow.

What should I do if a typhoon strikes?

Reduce going out, reinforce structures that are easy to be blown, close doors and windows, and stick them with adhesive tape.The "meter" figure.

Don’t stay near buildings, billboards and telephone poles, and beware of falling objects.

Pay attention to the safety of food and water after the typhoon.

(jointly produced by Guangming. com and the Press and Publicity Department of the Emergency Management Department)

　　Qingdao, China Broadcasting Network, July 19 (Reporter Jing Wong) "I stayed in the workshop for two days and one night when I was developing a new type of rope, and sometimes I fell asleep directly holding the rope when I was tired". At noon on July 19th, the weather in Qingdao was unbearable. Xu Lianlong, a post-80s rope-making technician of Hailiya Group, led the reporter straight to the rope-making workshop. The noise in the workshop was as high as 80 decibels, and it was laborious and even harsh to hear what others said, but it was the research and development "position" that Xu Lianlong had been sticking to for the past 8 years.

　　If not introduced by others, ordinary people wouldn’t have thought that this gentle and shy guy, even some "silly" post-80s boys, has participated in the research and development of ropes in the field of special ropes, which has set four firsts in the rope and cable industry in China, and the developed marine special ropes have been successfully applied to major national scientific research tasks such as Jiaolong, Science and Snow Dragon.

　　Eight years ago, Xu Lianlong, who graduated from the Textile Engineering College of Qingdao University, gave up his position as a civil servant in Qingdao Entry-Exit Inspection and Quarantine Bureau, which was envied by outsiders, and resolutely went to the production line, drilling and developing ropes with old workers as an apprentice, and dealing with all kinds of boring machinery and ropes every day. In Xu Lianlong’s words, it is normal not to go home for half a month, and sometimes he directly eats and lives in the workshop, which is more than eight years.

　　Eight years later, with his passion for research, Xu Lianlong, who is only 32 years old, has filled many gaps in the field of rope making in China and participated in the world’s largest submarine cable project — Among the major national scientific research tasks of "Strategic Pilot Science and Technology Project of China Academy of Sciences-Marine Special Instruments and Equipment Project". In addition, the marine special rope developed by it was also recognized as a "specialized, refined, special and new" product in Qingdao, and was listed in the National Science and Technology Innovation Fund project, and won the second prize of China Marine Engineering Science and Technology.

　　Although Xu Lianlong has been promoted to deputy director of the Technology Center, he is still engaged in research and development. He hopes that the key technology of special ropes in China will no longer be restricted by foreign countries in the future, and at least let the world know that the ropes in China are no worse than any other country.

　　Giving up civil servants to learn a trade has become attached to the rope.

　　In 2008, Xu Lianlong, a textile major, graduated from Qingdao University and was admitted to the civil service position of Qingdao Entry-Exit Inspection and Quarantine Bureau with 700 people competing. "At that time, civil servants were a temptation to me, and in the year of college entrance examination, I was transferred to a strange textile major because I wanted to take a normal college entrance examination. At that time, like all graduates, I would have a mentality of seeking stability, but in fact, my position was not very consistent with my major." Xu Lianlong told the reporter of Yangguang.

　　One year before graduation, Xu Lianlong worked as an intern with the master rope maker in the workshop of Hailiya Group for a period of time. At first, he just thought it was related to his major. After in-depth practice and "groping" with the master rope maker in the workshop, Xu Lianlong was somewhat "tempted" to study rope.

　　"Although I was admitted to the civil service for inspection and quarantine, I didn’t know much about my major, so after repeated consideration, I gave up my stable civil service job and resolutely chose to go to Qingdao Hailiya Group to deal with all kinds of strange ropes in the workshop. At that time, I thought that since I chose, I wouldn’t regret it." Xu Lianlong’s idea at that time was very firm.

　　After Xu Lianlong joined Qingdao Hailiya Group, he began to fully contact the rope industry. However, he found that the research and development of rope in China is still a very unpopular field, and there was a serious technical gap between China and advanced countries in rope production. Even ordinary coarse cloth clothing ropes have to rely on imports for a long time. At that time, Xu Lianlong made up his mind to make a modest effort to change the "embarrassing" situation of rope in the world.

　　Less than a year after being promoted to the R&D department, the company handed over the research and development task of a new rope to Xu Lianlong to complete independently. The customer demanded that the rope must meet the American standard. If the rope produced cannot enter the American market, the enterprise will face claims, which is a big test and challenge for Xu Lianlong, who has just entered the business.

　　However, Xu Lianlong worked overtime day and night to clarify the entry threshold of American cable and enterprise requirements, accurately "translated" American standards into enterprise production standards, and finally shortened the original research and development time from at least three months to one month.

　　Since then, Xu Lianlong has become more obsessed with the development of ropes. He often "stayed out all night" at the critical stage of developing new ropes in the workshop, and later simply lived in the staff dormitory. "I am often 3-4 hours late for a date with my wife. Later, we directly agreed that if the meal lasts more than an hour, it will be cancelled automatically." This seemingly cute post-80 s guy also has a little embarrassment for his wife.

　　Because 90% of the time is usually spent on the study and development of ropes, and he has less spare time and is not very sociable, Xu Lianlong and his lover met in Qingdao Hailiya Group, and they often worked together and became attached to each other for a long time. "My wife was also interested in my concentration, practicality and obsession with the rope industry." Xu Lianlong is a little shy.

　　The "rookie" in the industry has become an "eagle" after studying for 8 years.

　　"The floating rescue rope on the water surface used in the flood fighting and rescue period in the south a while ago must have been developed by our workshop. This rope has its own fluorescent effect. When the officers and men of the armed police rescue at night, the rescued person can judge the safe position according to the light of the rope and be rescued." Today, Xu Lianlong has become one of the authoritative experts in the field of ropes in China. When introducing all kinds of ropes developed by himself to reporters, it is like introducing his own "baby".

　　In Xu Lianlong’s view, R&D work has never been accomplished overnight, and it needs enough patience and long-term accumulation.

　　In 2009, Xu Lianlong, who went deep into the R&D department, received a task to develop a rope for scientific research vessels. The rope studied by Xu Lianlong is called geophysical prospecting cable, which is used to survey Haiyang natural gas and other resources. A vessel needs to tow 6 to 12 geophysical prospecting cables, each of which is at least 6 kilometers long, forming a fan-shaped operation surface on the sea surface. In the deep-sea application process, many exploration equipment needs to be hung. In order to ensure that the signal lines on the exploration equipment are not broken in the complex deep-sea environment, In addition, in order to ensure the stability of ship data transmission, the geophysical cable must be stabilized at the bottom of the sea.

　　"Because our detection time is long and the seawater is corrosive, if we use metal materials, it will increase the load of the scientific research ship, and it will corrode from March to May. I can only re-select raw materials from all over the world. At that time, we selected materials from more than 40 raw materials from 200 manufacturers, and each of them had to undergo rigorous experimental testing." Xu Lianlong introduced.

　　Three months after developing the marine cable, Xu Lianlong lived directly in the laboratory, tested and checked the performance of more than 40 kinds of raw materials, and finally found a suitable experimental material.　　

　　Then, Xu Lianlong carried out in-depth research and development from the aspects of weaving technology and treatment technology. After twisting the inner core, braiding the inner core, braiding the sheath, hot drawing and cold drawing, a qualified rope is finished. However, behind the complicated process, there are still countless technical indicators that need to be overcome, such as how many turns each rope core needs to twist, what level of twisting strength, and how much density and diameter the braided rope core needs to reach … … Every process has to be repeated hundreds of times. After more than a year’s hard work day and night, Xu Lianlong and his team finally succeeded in developing an extensible geophysical rope that can replace steel cables, breaking the situation of foreign imports.

　　"It was a bit boring at first, but I thought that this type of rope has not yet been successfully developed by a domestic manufacturer, so I can slowly calm down." Xu Lianlong recalled that the research and development stage at that time was quite emotional.

　　In 2011, the marine geophysical cable developed by Xu Lianlong went to the Pacific Ocean for scientific investigation with the Jiaolong, but no one would have thought that the research and development of the geophysical cable came from the hands of Qingdao post-80 s boys.

　　"Xu Lianlong usually feels very practical, and what is valuable is that he really loves this industry, is practical and focused, and has no shelf." Colleagues who have worked with Xu Lianlong for many years commented on him.

　　Not only that, in the process of researching and developing the cables needed in the aerospace field, Xu Lianlong is faced with hundreds of brand-new technical standards, and to reach each standard, numerous repeated experiments are required.

　　At present, Xu Lianlong is not only the deputy director of the R&D center of the group, but also the deputy general manager of the subsidiaries of the group, but still insists on doing research. "In addition to ropes, our company is also involved in the emergency field, such as the fire apron that I am doing experimental research and development now." Xu Lianlong believes that once the research and development is successful, it will occupy some market share.

　　On January 9, 2015, the self-cooling life-saving descent control device for high-rise buildings led by Xu Lianlong was selected as the national similar product in CCTV10 "Inventing DreamWorks" column. In the process of developing life-saving descent control device for high-rise buildings, Xu Lianlong visited ten construction sites and families, large and small, in order to understand the shortcomings of similar products and the real needs of users.

　　In the eight years’ working experience so far, Xu Lianlong, who is only 32 years old, has invented hundreds of new ropes, and obtained seven invention patents and eight utility model patents. The special rope he participated in the research and development has set four firsts in the rope industry in China, namely the China depth, which can be applied to the depth of 8000 meters under the sea; China accuracy, the slip between the cable skin and the inner core is zero; China strength, the strength is 2-5 times that of the same diameter steel cable; China temperature, which does not decompose or melt in the environment of-196℃ to 560℃.

　　Talking about craftsman spirit: it is indispensable to be willing to study hard and interested.

　　Xu Lianlong, who is only 32 years old, won the company’s innovation award almost every year. On the 2015 commendation wall of Hailiya Group, Xu Lianlong wrote such a passage: Young people, it is more important to see tomorrow, seize today, forge ahead in peace, and you will create a miracle before the sunrise tomorrow.

　　"At present, the young people I come into contact with are a little impetuous and complain a lot about their work, but if we want to know that the post-80s and post-90s will soon become the main force of national development, we should realize the gap between China and foreign countries in terms of ropes and cables, and we must be able to bear hardships, be willing to study and be interested in both." When it comes to this, Xu Lianlong is a little worried.

　　According to data, the average life span of small and medium-sized enterprises in China is only 3.7 years, of which more than 80% are family businesses. But the average life expectancy of European and Japanese enterprises is 12.5 years. Xu Lianlong believes that the source of an enterprise’s success lies in product quality, and quality comes from our craftsman spirit, which needs to be able to endure hardships, be willing to study and keep loving.

　　Xu Lianlong introduced that a manufacturer who visited a toilet in Japan a while ago made R&D products that were popular all over the world. However, the factory building is not a factory with modern facilities in common sense, even a little shabby, but Japanese craftsmen will treat R&D products as their own children and enterprises as their own careers. At present, Hailiya Group has less than 500 employees, so there are few private enterprises in China, but there are more than hundreds or even thousands in Japan, which is worthy of our consideration.

　　For Xu Lianlong, the "artisan spirit" not only embodies the careful construction of rope and other products, but also constantly absorbs and learns the most advanced foreign technology, keeps learning, creates its own core technology, keeps pace with the times, builds a national brand, and at least lets the world know that China’s rope and rope are not bad. "

　　Hailiya Group is a century-old enterprise. In recent ten years, it has suddenly transformed from an enterprise selling tie ropes into a leader in the high-end rope industry, and Xu Lianlong is one of the fastest growing people in the development of Hailiya Group. In Xu Lianlong’s view, enterprises are very important for the cultivation of young people, hoping that enterprises can give young people more opportunities, and he is one of the beneficiaries. During the conversation, Xu Lianlong kept repeating a sentence: Be grateful, the cultivation of an excellent craftsman must be related to the cultivation of enterprises and the policy support of the state.

　　For Xu Lianlong, who will become a father in a few months, he hopes that his children will be responsible people in the future.

　　As soon as the sky was white in the east, Gu Yuzhong, a ranger in Chedaoling, anding district, Dingxi City, Gansu Province, got on a motorcycle and entered the forest farm.

　　"The bitterness in the middle of Gansu is the best in the world." Dingxi has fragile ecology, serious soil erosion and high evaporation. Locals often say that in Dingxi, it is easier to plant a living tree than to raise a child.

　　This is the 30th year of Gu Yuzhong’s forest protection. "I am responsible for fire prevention, theft prevention and pest prevention of 1,300 mu of forest. Although it is hard, it is very meaningful, and there is a good income." Gu Yuzhong said.

　　Chedaoling Forest Farm has 8 mountain ridges and more than 50 gullies and bays, and more than 13,000 mu of land is now covered with "green clothes", with a forest coverage rate of 92.75%. There are 208 mu of nursery land and 800,000 seedlings in the nursery of forest farm, mainly including spruce, Platycladus orientalis, Pinus tabulaeformis, Robinia pseudoacacia, five-pointed maple, Populus hopeiensis and Sophora japonica.

　　The persistence of green supports people here to plant trees without stopping. After more than 60 years of unremitting efforts, a green barrier has finally been built on the driveway ridge across Yu’ an county.

　　Walking into Nanshan, anding district, Dingxi City, green spread. And three years ago, it was still a barren hill.

　　In 2017, the poverty alleviation cooperation between the east and the west helped Fuzhou, Fujian Province in Dingxi, and started with ecological poverty alleviation, funded the construction of ecological forests. Three years later, the afforestation area has reached 11,100 mu, with an investment of 45.99 million yuan.

　　"Under the extremely dry climate conditions in Dingxi, the key to afforestation is to solve the problem of water shortage." Chen Zhengbin, a member of the Party Committee of anding district Forestry and Grassland Bureau in Dingxi City, said that with the help of Fuzhou, they chose drought-tolerant tree species, added water-retaining agents during afforestation, and built water conservancy facilities at the same time, which led to this green field under their feet.

　　By September, 2020, anding district’s forestry land area accounts for 38% of the total land area, with 1,177,500 mu of natural grassland and a forest coverage rate of 17.98%. Satellite images show that in the past 20 years, Dingxi’s green has been expanding from point to line and from line to surface.

　　The mountain is called "tableland" here, with steep surroundings and flat top. The crack between the two mountains is called a "ditch", and a new road is paved at the bottom of the ditch, drifting away. Standing on a high place overlooking, Haloxylon ammodendron is a forest with dense vegetation. The once endless dry plateau is now covered with "green clothes" … …

　　The real economy is the foundation of a country’s economy, the fundamental source of wealth creation and an important pillar of the country’s prosperity. Our party attaches great importance to the development of the real economy. General Secretary of the Supreme Leader stressed that it is necessary to persist in putting the focus of economic development on the real economy. On the new journey of building a strong country and national rejuvenation, facing the severe and complicated domestic and international situation and arduous and arduous tasks of reform, development and stability, we should deeply understand the importance of developing the real economy, aim at the direction of world scientific and technological revolution and industrial transformation, base ourselves on China’s national conditions, and focus on the real economy to provide important support for building China’s future development strategic advantages.

　　The 20th National Congress of the Communist Party of China drew a grand blueprint for building a socialist modern country in an all-round way and promoting the great rejuvenation of the Chinese nation in an all-round way with Chinese modernization. To turn this grand blueprint into reality, we must adhere to independence, self-reliance and self-improvement, and persist in putting the development of the country and the nation on the basis of our own strength. Sticking to the focus of economic development on the real economy and speeding up the construction of a modern industrial system can consolidate the material and technological foundation for building a new development pattern, enhance China’s viability, competitiveness, development and sustainability, provide a strong driving force for promoting high-quality development, and firmly grasp the fate of China’s development and progress in our own hands.

　　Since the 18th National Congress of the Communist Party of China, under the strong leadership of the CPC Central Committee with the Supreme Leader as the core, China has firmly grasped the main line of deepening the supply-side structural reform, and the industrial system has become more sound, the industrial chain has become more complete, and the overall strength, quality and efficiency of the industry, innovation, competitiveness and risk resistance have been significantly improved, which has promoted the effective improvement of China’s economy in quality and reasonable growth in quantity, further laying a solid foundation for the real economy. At present, the system and mechanism of the Party leading economic and social development are constantly improving, and we have obvious institutional advantages and constantly improving governance efficiency. The fundamentals of China’s strong economic resilience, sufficient potential and long-term improvement have not changed, the income level and consumption level of residents have been continuously improved, and the potential of the world’s largest market is huge. We have firm confidence in further developing the real economy.

　　To follow the economic laws, conform to the general trend of development, persist in focusing on the real economy, and build a modern industrial system that is self-controllable, safe, reliable and competitive, it is necessary to maintain strategic strength and strategic patience, and move forward unswervingly towards the established strategic goals. At the same time, it is necessary to accurately recognize changes, respond scientifically, take the initiative to seek changes, turn crises into opportunities, and take the initiative in transformation and upgrading. First, we should persist in striving for stability, maintain a reasonable economic growth rate and leave room for transformation and development. Taking meeting the people’s growing needs for a better life as the starting point and the end result, we should organically combine the implementation of the strategy of expanding domestic demand with deepening the structural reform on the supply side, release the new huge potential generated by the organic combination of the two, continue to promote the construction of ultra-large-scale markets, and provide strong and lasting impetus for the development of the real economy. The second is to further promote new industrialization, strengthen the reconstruction of industrial base and tackle key problems of major technical equipment. Promote the high-end, intelligent and green development of manufacturing industry, and enhance its position and competitiveness in the global industrial division of labor. Seize the new opportunities nurtured in the process of global industrial structure and layout adjustment, be brave in opening up new fields and winning new tracks, develop and expand strategic emerging industries, and create a new engine for high-quality development. Promote short-board industries to supplement the chain, advantageous industries to extend the chain, traditional industries to upgrade the chain, and emerging industries to build the chain, and effectively improve the resilience and safety level of the industrial chain supply chain. Optimize the layout of productive forces, promote the orderly transfer of key industries at home and abroad, support enterprises to deeply participate in the global industrial division and cooperation, and promote the deep integration of domestic and foreign industries.The third is to implement the strategy of rejuvenating the country through science and education, strengthening the country through talents and innovation-driven development, focus on improving the ability of self-reliance and self-improvement in science and technology, strive to break through key core technical problems, achieve self-control in key areas and key links, master more "killer" technologies, and solve the "stuck neck" problem. Fourth, in accordance with the requirements of building a high-level socialist market economic system and promoting high-level opening up, we will further promote reforms in key areas, accelerate the construction of a unified domestic market, and optimize the business environment. We will continue to improve the global layout and make better contributions to the world while developing ourselves.

　　editorial comment/note

　　Chronic mastitis is called "immortal cancer" because it is easy to be misdiagnosed, difficult to treat and has a high recurrence rate. It causes no less pain to women than breast cancer, which will cause unbearable pain, pus and ulceration of women’s breasts, and even cause lifelong disability after breast resection. In recent years, the incidence of chronic mastitis has increased rapidly, which seriously threatens women’s health. It is estimated that one in every 50 women aged 15-47 in China suffers from chronic mastitis such as granulomatous mastitis. In southern cities, one in every 20 people suffers from this disease on average.

　　The prevalence of chronic mastitis is mainly related to heredity and breast trauma, and it is also inseparable from the unhealthy lifestyle of contemporary women, such as improper marriage and childbearing, abuse of environmental estrogen and estrogen drugs, frequent use of hormonal drugs such as emergency contraception and unscientific "maintenance" methods such as breast augmentation massage. Experts appeal that the treatment of chronic mastitis is currently facing the dilemma of "misdiagnosis and mistreatment", and society and women should pay more attention to chronic mastitis.

　　Experts suggest that female friends should improve their self-health management level. From the age of 20, women should have a self-examination of their breasts once a month and a regular breast examination every three years; From the age of 40, it is necessary to have a special breast examination once a year, including mammography, molybdenum palladium phase, nuclear magnetic resonance and ultrasound examination. Once breast lesions or abnormalities are found in breast self-examination or general survey, you should seek medical treatment as soon as possible, and find, diagnose and treat them early.

　　When Xiao Zhang, a girl from Henan who is about to get married, took a bath not long ago, she felt a lump the size of a broad bean on her left breast. Because she was in a hurry to get married, she didn’t take it to heart. Unexpectedly, the lump increased rapidly and the skin was red. Xiao Zhang went to the hospital and was diagnosed as plasma cell mastitis. The doctor said that if we wait any longer, the breast may fester and fester, and it needs to be surgically removed … … Plasma cell mastitis (duct ectasia) is a common chronic mastitis, together with areola fistula and granulomatous mastitis. In recent years, the incidence rate has increased rapidly, which seriously threatens women’s health.

　　Chronic mastitis is no less painful than breast cancer, and it is easy to be misdiagnosed and difficult to treat with a high recurrence rate.

　　Professor Huang Hanyuan, a famous breast disease expert in Peking Union Medical College Hospital, said in an interview with China Women’s Daily and China Women’s Network that patients with chronic mastitis, especially plasma cell mastitis, suffer as much as breast cancer, and at present, chronic mastitis is facing the dilemma of "misdiagnosis and mistreatment". Because the treatment of these diseases is very difficult and the recurrence rate is high, it is easy to cause medical disputes, and because of the shortage of medical resources in public hospitals, it will tilt towards more serious breast cancer patients. This is undoubtedly worse for sick women, and he called on society and women to pay more attention to chronic mastitis.

　　Professor Huang Hanyuan, who is 87 years old, has been a doctor for 60 years. He has treated countless patients with breast diseases and completed tens of thousands of breast cancer operations. In recent years, he has devoted himself to the study of chronic breast diseases and completed thousands of operations on plasma cell mastitis. He told reporters: "At present, the medical community pays more attention to breast cancer research and makes rapid progress. The scarce public medical resources will be tilted towards breast cancer patients. Therefore, what I am most worried about is not breast cancer patients, but plasma cell mastitis and granulomatous mastitis patients. "

　　Although plasma cell mastitis will not become cancerous, surgery can also cure chronic mastitis. But once you get this disease, the breast will suddenly have a lump, the pain will be unbearable, and the later stage will burst and purulent, which will make the patient miserable. If you don’t treat it in time, you will also face the danger of breast resection.

　　Heredity, estrogen abuse, breast enhancement and maintenance are all incentives, and breast diseases cannot be completely eliminated.

　　It is estimated that one in every 50 women aged 15-47 (mostly under 36) in China suffers from granulomatous mastitis. In southern cities, one in every 20 people suffers from this disease on average.

　　Heredity and breast trauma are the main factors of illness, and may be related to modern lifestyles, such as improper marriage and childbearing, abuse of environmental estrogen and estrogen drugs, frequent use of hormonal drugs such as emergency contraceptives, and unscientific "maintenance" methods such as breast augmentation massage.

　　Plasma cell mastitis is also a major problem in breast surgery. Professor Huang Hanyuan introduced that at present, the medical treatment of purulent mastitis in acute lactation is relatively mature, but there are many puzzles about chronic mastitis. On the one hand, the breast lumps in the early stage of plasma cell mastitis and granulomatous mastitis are very similar to breast cancer and are easily misdiagnosed as breast cancer; In addition to misdiagnosis, the high recurrence rate is also one of the reasons why chronic mastitis is difficult to treat.

　　"It may only take me about an hour to do a breast cancer operation, but it takes five or six hours to do a serous surgery, because the lesions are like watermelon seeds in watermelons. If one is not picked out, it will recur. The recurrence rate is as high as 30%." In recent 20 years, Huang Hanyuan has devoted himself to the study of plasma cell mastitis and granulomatous mastitis, and developed a surgical treatment mode. The postoperative recurrence rate is less than 2%, far below the international recurrence rate of 30%.

　　At present, the clinical treatment for patients with plasma cell mastitis and granulomatous mastitis is "simple mastectomy". Although this is the most direct and least risky for the eradication of breast diseases, and it has been included in the scope of medical insurance reimbursement, the loss of double breasts will cause lifelong disability and make patients suffer more mental pain.

　　Professor Huang Hanyuan believes that breast surgery is different from general surgery, and the breast has its particularity. Its beauty and function are very important for women and families, so you can’t treat the breast as a belly. In recent years, Professor Huang Hanyuan applied flap transfer to the clinical treatment of serous milk and granuloma, and achieved the integration of surgery and plastic surgery. Skin flap transfer is often used in plastic surgery and orthopedic surgery to repair wounds and organ defects, such as ear and nose defects. The application of skin flap transfer technology in the treatment of plasma cell mastitis has saved many patients with serious lesions who can not keep their breasts from mastectomy.

　　Women should strengthen breast health self-management, check regularly to prevent problems before they happen.

　　In recent years, women’s awareness of preventing breast diseases has been continuously improved. On the other hand, many women are overly sensitive and talk about "pain" discoloration, such as breast pain before and after menstruation, and some women doubt whether they have breast cancer. Professor Huang Hanyuan explained that premenstrual breast pain in women does not necessarily indicate breast diseases, most of which are normal premenstrual hyperplasia and generally do not need clinical treatment.

　　Professor Huang Hanyuan said that ovulation is about 1-2 weeks before menstruation, which is the peak of estrogen secretion in women. Estrogen can promote the development of mammary duct and lead to water and sodium retention between tissues. Therefore, premenstrual women’s breasts are larger than usual, and they are often accompanied by edema and pain. At the same time, on the basis of estrogen secretion, progesterone secretion also gradually increased, further promoting the development of the breast. About 10 days after ovulation (when the menstrual period begins), the corpus luteum will begin to degenerate, and the levels of estrogen and progesterone will decrease rapidly, so that the mammary gland will stop developing and the phenomenon of breast pain will disappear.

　　However, if the estrogen level of women is still high when menstruation comes, the premenstrual breast enlargement will not recover during menstruation, and the pain will persist, which will form clinical breast hyperplasia. However, most people suffer from simple lobular hyperplasia, which is not serious. At this time, although the breast is painful, the breast is not red and swollen, and there is no abnormal secretion in the nipple. This does not mean that breast inflammation and breast cancer have occurred, although it also appears in the form of a lump, but it is a benign hyperplasia of breast stroma rather than a malignant tumor. Only a few serious hyperplasia can become cancerous.

　　"The majority of female friends should improve their self-health management level." Professor Huang Hanyuan suggested that from the age of 20, women should have a self-examination of their breasts once a month and a regular breast examination every three years; From the age of 40, it is necessary to have a special breast examination once a year, including mammography, molybdenum palladium phase, nuclear magnetic resonance and ultrasound examination. Once breast lesions or abnormalities are found in breast self-examination or general survey, you should seek medical treatment as soon as possible, so as to achieve the purpose of early detection, early diagnosis and early treatment. (China Women’s Daily China Women’s Network reporter Peng Yu)

　　CCTV News:According to the website of the State Administration of Market Supervision, the false and illegal advertisements of "magic doctor" and "magic medicine" seriously disrupt the market order, mislead patients to choose treatment plans and medical treatment opportunities, endanger people’s lives and health, and affect social harmony and stability. The General Administration of Market Supervision will "severely crack down on ‘ Imperial doctor ’ ‘ Shenyao ’ As the focus of the "Iron Fist" action of law enforcement in the field of people’s livelihood in 2023, false and illegal advertisements organized local market supervision departments to investigate and deal with a number of cases. Some typical cases are now announced as follows:

　　1. The Chaoyang District Market Supervision Bureau of Beijing investigated and dealt with the false advertisement case concerning epidemic released by Shanghai targeted advertising communication Co., Ltd. Beijing Branch.

　　On April 25, 2023, Beijing Chaoyang District Market Supervision Bureau imposed an administrative penalty on the illegal act of publishing false advertisements by Shanghai Targeted Advertising Communication Co., Ltd. Beijing Branch, and imposed a fine of 200,000 yuan.

　　On January 20, 2023, the Chaoyang District Market Supervision Bureau conducted an on-site inspection and found that the Beijing branch of Shanghai Targeted Advertising Communication Co., Ltd. released an AOE air disinfection machine advertisement through a billboard in the elevator, and the contents of the advertisement were suspected to be false. After investigation, from January to February 2023, the advertisements involved in the case published by the parties were marked "Afraid of Yang! Afraid of the sun again! Use AOE air disinfection machine "and" actively kill 99.99% Covid-19 in the air "and other contents. There are three models of AOE brand air disinfection machine advertised (Y-SP1201, Y-SP1202 and Y-SB9101). The simulated field test of the killing effect of the whole machine on Covid-19 (SARS-CoV-2) in the air was not carried out according to the requirements of Technical Specification for Disinfection (2002 edition). According to the test report provided by the parties concerned, the Y-SP1201 machine can kill "Hcov-229E" in the air, and its killing effect on Covid-19 (SARS-CoV-2) in the air cannot be determined. The behavior of the party concerned violated the provisions of Paragraph 1 and Paragraph 2 (2) of Article 28 of People’s Republic of China (PRC) Advertising Law, and Chaoyang District Market Supervision Bureau imposed administrative punishment on the party concerned according to law.

　　At present, there are various advertisements about disinfection products in the market, some of which are even false, misleading consumers to buy and use, causing market chaos. The investigation and punishment of this case has played a deterrent and warning role to relevant illegal acts, further standardized the behavior of operators, maintained the market order in disinfection products, and protected the legitimate rights and interests of consumers.

　　II. The Market Supervision Bureau of Jing ‘an District of Shanghai investigated and dealt with the case of illegal advertisement issued by Weining Keying Technology (Shanghai) Co., Ltd.

　　On August 7, 2023, Shanghai Jing ‘an District Market Supervision Bureau imposed an administrative penalty on Weining Keying Technology (Shanghai) Co., Ltd. for its illegal acts of claiming disease prevention and treatment functions in health food advertisements, and fined 100,000 yuan.

　　On March 28th, 2023, Jing ‘an District Market Supervision Bureau received a report that the advertisement of health food published by Weining Keying Technology (Shanghai) Co., Ltd. on the Internet was suspected of being illegal. After investigation, from February 19, 2019 to March 28, 2023, the parties published "Yin and Yang Complement, Human ‘ Xiancao ’ Why is it so clever? The CCTV channel said this "advertisement, which contains" Dr. Dong brand Sanhe broken ganoderma lucidum spore powder capsule for liver cancer, stomach cancer and lung cancer; Uterine fibroids, ovarian cysts, breast hyperplasia, prostate cancer, brain cancer, lymphoma and other cancers have unique functions … … Strengthening the body resistance, tonifying the kidney and strengthening the body, strengthening immunity, comprehensively conditioning, preventing and treating diseases, etc. From November 23, 2018 to March 28, 2023, the parties posted an advertisement "The maintenance secrets of actresses are here" through the Internet, including "Taohuaji brand Ejiao walnut cake to regulate menstruation and prevent miscarriage … … Yangshengtang brand natural vitamin E soft capsules can increase the concentration of estrogen in women and play a role in preventing abortion. Dr. Dong Sanhe Broken Ganoderma Spore Powder Capsule, Taohuaji Ejiao Walnut Cake and Yangshengtang Natural Vitamin E Soft Capsule involved in the above advertisements are all health foods, but they claim to have disease prevention and treatment functions.The behavior of the party concerned violated the provisions of Item (2) of Paragraph 1 of Article 18 of the Advertising Law of People’s Republic of China (PRC), and the Jing ‘an District Market Supervision Bureau imposed an administrative penalty on the party concerned according to law.

　　In this case, in order to expand marketing, unscrupulous merchants swindled the trust of the target group in advertisements under the guise of "CCTV channel, actresses", packaged health food as a "panacea", publicized the effect far beyond the health care function of the product, and greatly exaggerated the curative effect, confusing the functions of drugs and health food. Consumers fell into the false trap of "magic medicine" and "magic medicine" without paying attention, and should be punished according to law.

　　3. The Market Supervision Bureau of Suzhou Industrial Park in Jiangsu Province investigated and dealt with the case of Suzhou Tongzhou E-Commerce Co., Ltd. publishing false and illegal advertisements.

　　On August 16, 2023, the Market Supervision Bureau of Suzhou Industrial Park in Jiangsu Province imposed an administrative penalty on Suzhou Tongzhou E-Commerce Co., Ltd. for publishing false advertisements and claiming the efficacy of health care and disease treatment in ordinary food advertisements, and fined 200,000 yuan.

　　On November 14th, 2022, the Market Supervision Bureau of the Industrial Park found in the advertisement monitoring that Suzhou Tongzhou E-Commerce Co., Ltd. promoted the contents of "supporting heart health", "protecting blood sugar health" and "lung kinetic energy tablets" when selling products on an e-commerce platform, and was suspected of publishing false advertisements. After investigation, the parties concerned sold ordinary goods and failed to provide the corresponding basis for the above publicity. The survey also found that from April 2018 to December 2019, the parties sold the female uterus and ovary care essence, coenzyme Q10, HVP hydrolyzed protein chromium chelate, lung health, melatonin, arginine, resveratrol and other seven commodities through cross-border e-commerce on an e-commerce platform, and the related foods were not registered or filed as health foods in China. They were ordinary commodities, but the parties claimed that they had the functions of improving sleep and relieving physical fatigue, and highlighted the publicity. Jing ’ Force ""‘ Jing ’ Strong "and so on. At the same time, the parties can’t provide relevant supporting materials for the contents such as "adjusting menstruation, staying away from palpitations, adjusting blood sugar, cleaning lung slices, whitening, and selling 500,000+bottles in the whole network". The behavior of the party concerned violates the provisions of Article 17 and Item (2) of Paragraph 1 and Paragraph 2 of Article 28 of the Advertising Law of People’s Republic of China (PRC).The industrial park market supervision bureau shall impose administrative penalties on the parties according to law.

　　In this case, the parties sell ordinary food through cross-border e-commerce, knowing that they do not have the functions of related health food and disease treatment, but they embed relevant illegal terms in the pictures in an attempt to bypass the crackdown by the regulatory authorities, highlight the functions of a certain component of the product in the publicity, and use exaggerated and implied methods to mislead consumers. The timely investigation and punishment by the market supervision department plays a certain educational and warning role in preventing fraud and inducing consumption.

　　4. The Market Supervision Bureau of Haining City, Zhejiang Province investigated and dealt with the case of Xiaojiang Food Store in Haizhou Street, Haining City publishing false advertisements.

　　On March 21st, 2023, the Market Supervision Bureau of Haining City, Zhejiang Province imposed an administrative penalty on Xiaojiang Food Store in Haizhou Street, Haining City for publishing false advertisements and fined 125,000 yuan.

　　On November 11, 2022, the law enforcement officers of Haining Municipal Market Supervision Bureau found that Xiaojiang Food Store in Haizhou Street of Haining City carried out community solitaire business activities on the Internet and published advertisements through small programs. After investigation, since the middle and late December of 2021, the parties have published commodity information through the Internet and sold commodities by group purchase, and edited and published "Big Brother in Ice Powder Industry — — The most classic brown sugar rose ice powder ","Eight-up ice cream network minimum spike group "and" European pharmacies have sold the most recognized lip balm in Europe for 8 consecutive years ",and the product details include" blueberry lutein ester soft candy, which can not only prevent eye fatigue … … You can also improve your eyesight … … The medicine can effectively prevent eyeball aging, strengthen the elasticity of lacrimal gland, supplement rhodopsin necessary for retina, and improve vision; The medicine can also delay the aging of brain nerve, enhance memory and prevent senile dementia … …” "The original name of ginseng fruit is melon eggplant … … Therefore, ginseng fruit has the functions of anti-cancer, anti-aging, lowering blood pressure, lowering blood sugar, diminishing inflammation, supplementing calcium, beautifying and so on. The parties concerned cannot provide sufficient proof for the above advertisements. It is also found that,There is no label on the outer packaging of the food such as great duck and willow dumplings sold by the parties. The behavior of the party concerned violated the provisions of Item (11) of Article 34 of People’s Republic of China (PRC) Food Safety Law and Article 4 of People’s Republic of China (PRC) Advertising Law, and Haining Market Supervision Bureau imposed administrative punishment on the party concerned according to law.

　　"Community group buying" has become a new advertising position after traditional social media and online media. Advertising is arbitrary and editable, and publishing false advertisements in the form of WeChat Solitaire is hidden and potentially harmful. In this case, the operator made a fictitious exaggeration about ordinary food with the functions of disease prevention and treatment, and induced consumers to buy it. The investigation of this case shows that "community group buying" is illegal.

　　5. The Market Supervision Bureau of Heze City, Shandong Province investigated and dealt with the illegal advertising case issued by chengwu People’s Hospital.

　　On September 25th, 2023, the Market Supervision Bureau of Heze City, Shandong Province imposed an administrative penalty on chengwu People’s Hospital for publishing illegal advertisements and fined it 260,000 yuan.

　　In March 2023, according to reports from the masses, Heze Municipal Market Supervision Bureau found that chengwu People’s Hospital released a video advertisement on "Long-term anti-aging and wrinkle-removing injection projects such as Botulinum Toxin A" through the Internet media, and advertised the toxic drugs for injection. In addition, the parties concerned released medical beauty advertisements such as "Medical Beauty Department of chengwu People’s Hospital Escort Health and Beauty", "Black Gold Super Photon DPL Photon Rejuvenation" and "Hot Latitude" without being examined by the advertising examination organ and obtaining the Medical Advertisement Examination Certificate according to law, and used the names and images of patients and health technicians as proof in the advertisements. The above actions of the parties violate the provisions of the first paragraph of Article 15, the fourth paragraph of Article 16 and Article 46 of the Advertising Law of People’s Republic of China (PRC). Heze Municipal Market Supervision Bureau imposed administrative penalties on the parties according to law.

　　Publishing illegal advertisements for medical beauty has brought serious hidden dangers to the physical and mental health of the public. Market supervision departments continue to focus on rectifying the chaos of medical beauty advertisements, effectively regulate the order of the advertising market, and protect the legitimate rights and interests of the people.

　　Six, Jiyuan City, Henan Province Market Supervision Bureau investigated and dealt with Jiyuan Yuanquan Biological Products Co., Ltd. to publish false advertisements.

　　On February 22, 2023, Jiyuan Market Supervision Bureau of Henan Province imposed an administrative penalty on Jiyuan Yuanquan Biological Products Co., Ltd. for publishing false advertisements and fined it 200,000 yuan.

　　On November 17th, 2022, Jiyuan Market Supervision Bureau found that Jiyuan Yuanquan Biological Products Co., Ltd. advertised on a website that "we are a specialized enterprise mainly engaged in research and development, production, sales and technical services of health food", "more than 60 health food approvals", "15,000 square meters factory area" and "100 people+company employees". After investigation, the party concerned is an enterprise that produces ordinary food, and the permitted categories of its food production license are candy products and drinks, and it has not obtained any health food production license; The workshop area is 6458.15m2, and the company has more than 10 employees. The behavior of the party concerned violated the first paragraph of Article 4 of the Advertising Law of People’s Republic of China (PRC), and Jiyuan Municipal Market Supervision Bureau imposed administrative punishment on the party concerned according to law.

　　In this case, the parties claimed to be engaged in research and development, production, sales and technical services of health food and functional food without obtaining any production license, and at the same time exaggerated the factory area and the number of employees, which was inconsistent with the reality and seriously misled consumers. The market supervision department will continue to intensify the rectification of false propaganda and other chaos in online marketing to promote the healthy development of the network economy.

　　Seven, Tianhe District Market Supervision Bureau of Guangzhou City, Guangdong Province investigated and dealt with the illegal advertising case released by Guangzhou Gaode Branch of Shenzhen Concentrated Beauty Co., Ltd.

　　On May 16th, 2023, Tianhe District Market Supervision Bureau of Guangzhou City, Guangdong Province imposed an administrative penalty on Guangzhou Gaode Branch of Shenzhen Concentrated Beauty Co., Ltd. for publishing illegal advertisements and fined 100,000 yuan.

　　On February 10, 2023, Tianhe District Market Supervision Bureau found that Guangzhou Gaode Branch of Shenzhen Concentrated Beauty Co., Ltd. released the advertisement tweet of "360-eye bag gun" through the Internet on November 29, 2022, and the content contained guaranteed terms indicating efficacy. After investigation, the "360-eye bag gun" promoted by the party concerned is actually a registered "high-frequency therapeutic instrument" of British Industry Co., Ltd., which is a medical device. The advertisement tweet contains "comprehensively solving the three major problems of skin around the eyes" and so on, which belongs to the act of publishing advertisements of medical devices with assertions or guarantees indicating efficacy and safety, and the party concerned has not obtained the Examination Certificate of Medical Device Advertisements. The behavior of the parties violated the provisions of Article 16, Paragraph 1 (1) and Article 46 of the Advertising Law of People’s Republic of China (PRC), and Tianhe District Market Supervision Bureau imposed administrative punishment on the parties according to law.

　　In recent years, the market share of life beauty service is increasing day by day, its market entry threshold is low, and the number of business entities is growing rapidly. At the same time, advertising violations of life beauty institutions occur frequently, which easily mislead consumers and endanger the vital interests of the people. The investigation and handling of this case is conducive to rectifying the chaos in the medical and beauty industry and standardizing the business order of the life and beauty industry.

　　8. The Market Supervision Bureau of Xinjin District, Chengdu, Sichuan Province investigated and dealt with the case of Sichuan Xinruixiang Health Management Co., Ltd. publishing false and illegal advertisements.

　　On June 26, 2023, the Market Supervision Bureau of Xinjin District, Chengdu, Sichuan Province imposed an administrative penalty on Sichuan Xinruixiang Health Management Co., Ltd. for publishing false advertisements, claiming disease treatment functions and using medical terms in cosmetics advertisements, and fined 550,000 yuan.

　　In October, 2022, Xinjin District Market Supervision Bureau received a complaint and reported that Sichuan Xinruixiang Health Management Co., Ltd. was suspected of publishing false advertisements, and at the same time, an advertisement in disinfection products it sold claimed to have the efficacy of disease treatment. After investigation, since 2022, the parties have sold cosmetics "Gankangyuan Activation Essence" and disinfection products "Gankangyuan Brand Repair Gel" through self-built websites, apps and small programs, and declared "traditional Chinese medicine therapy … … Effective treatment and prevention of acne, psoriasis, allergies and other malignant skin diseases ",and declared that" deep detoxification, activation of cells … … Accelerate blood circulation around eyes, reduce bags under eyes, and improve dark circles. It claims that "Gankangyuan brand repair gel" has "product functions: rejuvenation, anti-aging, firming skin, helping sleep, detoxifying and losing weight, regulating hormone balance in the body, increasing sexual desire, improving joints", "Small position and great effect" and "no need for injection and medicine, no need for massage, just apply the repair gel to the wrist!" “Component HGH has ten functions: 1. It can make every organ of the body grow again; 2. Enhance the immunity of the body … … 5. Eliminate wrinkles and keep the skin fine and smooth … … 8. Reduce blood lipid and cholesterol; 9. Regenerate hair, blacken white hair, improve hair quality and reduce hair loss; 10. Enhance bone density, prevent osteoporosis and prevent senile fractures. "The behavior of the parties violated the provisions of the first paragraph of Article 4 and Article 17 of the Advertising Law of People’s Republic of China (PRC), and the Xinjin District Market Supervision Bureau imposed administrative penalties on the parties according to law.

　　In this case, the parties packaged ordinary cosmetics and disinfection products into "magic drugs" in advertisements, and sent wrong information to consumers, which may delay the best treatment time of patients and seriously damage the legitimate rights and interests of consumers. According to the nature, circumstances and social harm of the illegal acts of the parties, the market supervision department punished them according to laws and regulations, which effectively cracked down on illegal acts, safeguarded the rights and interests of consumers and standardized the market order.