Science and technology innovation board Journal, April 18th. While the global shipment of iPhone plummeted by nearly 10% in the first quarter, smart phone brands such as Samsung and Xiaomi began to increase the inventory of smart phones and OLEDs, which led to an increase in the operating rate of OLED production lines of panel suppliers such as BOE and Huaxing Optoelectronics.

According to South Korea’s The Elec today, citing industry sources,Smartphone companies such as Samsung Electronics, Xiaomi, OPPO, vivo and Huawei are all increasing the inventory of finished smartphones and OLED panels..

On the one hand, Samsung just replaced Apple in the first quarter and took the throne of "the world’s first mobile phone shipment". In the first quarter, it produced a total of 64.5 million smartphones and tablets, 22% more than the original planned 53 million; Among them, the sales volume of Galaxy S24 series in the first quarter was about 10% higher than that of the previous model, and the sales volume of ultra-low-priced model Galaxy A16 exceeded expectations.

On the other hand, because the sales of iPhone in China market are particularly low, China smart phone companies such as Xiaomi, OPPO, vivo and Huawei are looking for opportunities to occupy the iPhone market. An industry insider said, "Smartphone companies in China are oversubscribed.. "

The downstream mobile phone brand factory increased its inventory, and the orders of upstream OLED suppliers naturally rose.

Samsung shows that it has obtained a rigid OLED order for medium and low-priced mobile phones from Samsung Electronics, and the operating rate of related production lines has increased accordingly.. Samsung shows that it has sent a request to the equipment supplier, hoping to introduce relevant equipment to improve the panel performance.

China panel companies such as BOE, Huaxing Optoelectronics, Tianma, Visionox, etc. have also increased the operating rate of the sixth-generation flexible OLED production line. According to the news, some companies expect to fully put into production the 6th generation flexible OLED production line before the end of this year, and there is expected to be a large demand..

However, some insiders reminded that if the actual sales volume of related smartphones does not meet expectations in the future, the operating rate of OLED suppliers may decline.

　　Recycling used lithium batteries is a good business.

　　However, at present, mainstream battery recycling enterprises have to face a big trouble, that is, the process of battery recycling consumes a lot of energy, has high economic cost, and will produce a large number of toxic by-products.

　　At the beginning of February, Lawrence Berkeley National Laboratory (LBL) announced on its official website that the relevant team of the laboratory had developed a Quick-Release Binder. When lithium-ion batteries using this quick-release binder are recycled, they only need to be disassembled and put into alkaline water at room temperature, and the electrode components can be separated by gentle shaking, and then the required components can be filtered out of the water and air-dried.

　　At present, the relevant teams are cooperating with onto technologies, an American battery recycling company, to conduct tests, which will soon be introduced to the market.

　　It is understood that the binder is a colloidal substance used in most types of batteries (including lithium-ion batteries and commonly used alkaline batteries). Every battery has two electrodes — — A positive electrode and a negative electrode. The electrode is made of conductive chemicals that generate current, and the adhesive binds these active chemical components together and fixes them in a proper position to achieve consistent and lasting performance.

　　The quick-release adhesive invented by Lawrence Berkeley National Laboratory staff is made of two commercially available polymer materials, polyacrylic acid (PAA) and polyethyleneimine (PEI), which are connected by chemical bonds between positively charged nitrogen atoms in PEI and negatively charged oxygen atoms in PAA.

　　When the solid bonding material is placed in a solution containing sodium hydroxide (Na+OH – ) in alkaline water, sodium ions will enter the connection site, thus separating the two polymer materials. The separated polymer dissolves in the liquid, releasing any electrode components embedded in it.

　　The left vial contains a copper foil of the battery current collector. After the quick-release adhesive is dissolved, the valuable electrode components in the battery have been completely released. In the vial on the right, the adhesive is rapidly dissolving in alkaline water. In contrast, the traditional binder strongly adheres the electrode material to the current collector like glue, which makes it difficult to separate and recycle the battery electrode material.

　　This is in sharp contrast with the current recycling of waste lithium-ion batteries. It is understood that taking the pyrometallurgical method of lithium-ion battery recycling technology as an example, it is necessary to chop and grind the battery and separate the metal and elements after combustion. The recycling process is not only high in energy consumption and cost, but also releases toxic chemicals that must be handled carefully.

　　The quick-release adhesive of Lawrence Laboratories team can be used to manufacture the positive and negative electrodes of batteries, and the price is about one tenth of that of the two most commonly used commercial adhesives for batteries.

　　Liu Gao, a senior scientist in the field of energy technology in Berkeley Lab, a member of the Energy Storage Center of Berkeley Lab and the project leader, said: "If we don’t stop burning batteries and throwing them into the trash can, we will run out of resources in the next decade. Cobalt and nickel are not enough, and we must recycle them, otherwise we can’t keep up with the market demand for batteries. "

　　Another member of the team said, "In the laboratory scale, preparation is very easy, and we don’t think it will be difficult to promote it to the commercial scale." The team believes that this material can be applied to batteries of all sizes, from small batteries in mobile phones to energy storage batteries in power grids.

　　The team’s tests show that this adhesive can be applied to various battery types, such as button cell in the picture.

　　In late September 2022, this technology was rated as one of the 100 revolutionary technologies developed globally in 2022 by R&D 100 Awards.

　　OnTo Technology, an American battery company, is working with Liu Gao’s team to complete product testing and bring it to market. The existing experiments show that the quick-release adhesive is very stable under high voltage and low voltage, and researchers now plan to use this adhesive to build a prototype lithium-ion battery to analyze its performance.

　　According to Steve Sloop, the founder of OnTo Technology, the rapid release of adhesive represents a paradigm shift in battery design. This design paradigm is no longer to design the battery first and try to create a recycling process afterwards, but to become the first design for recycling.

　　Assuming that the test goes well, the technology will smoothly transition to commercial manufacturing. Steve Sloop said, "The battery does not contain perfluoroalkyl and polyfluoroalkyl substances (PFAS), which is also a great achievement — — PFAS is a compound used to make non-stick coatings and many other products, but it may cause many health-related problems. "

　　It is understood that the development of this quick-release adhesive has been supported by the Office of Energy Efficiency and Renewable Energy of the US Department of Energy.

One is from the auxiliary temple.

Smart Car Reference | WeChat official account AI4Auto

Just now, the official announcement of Xiaomi Automobile was finalized:

A technical conference was held on December 28, and Lei Jun emphasized that,Send-only technology.

News instantly rushed to the hot search:

Just a few days ago, Xiaomi Automobile also carried out"Technology giant, eco-car"The preheating, but unexpectedly attracted extremely kryptonian executives to open a group to ridicule.

The car has not been sent yet, and the frame has been noisy. The heat of Xiaomi car and the strength of giving it to friends can be seen.

After Tesla, another catfish is really coming!

Xiaomi Automobile: A technical conference will be held on December 28th.

Just now, Xiaomi Automobile officially announced on major platforms that it will hold a technical conference at 2 pm on December 28. Lei Jun immediately said:

This time, only technology will be distributed, not products.

Some bloggers speculate that many hardware parameters should be announced at the technical conference.

The location was not specified in the announcement, but considering that the time coincides with the "Millet Annual Science and Technology Feast", it is speculated that it should be Beijing.

From March 30, 2021, it was the spring conference of Xiaomi, and Xiaomi announced the official announcement to start building cars, which is just right today.1000 days.

This will be the most important press conference about Xiaomi Automobile in 1000 days.

In fact, the official account for the announcement was only opened on major platforms last night. On the Weibo platform, Lei Jun and Lu Weibing personally "drained" and sent Weibo @ Xiaomi Auto.

Lu Weibing also added, "Continue to work overtime tonight", so we saw the announcement just now.

The strongest catfish of the year is really coming.

Catfish attack: the car hasn’t started yet, and the plane has started to make noise.

Not long ago, Xiaomi Automobile carried out the pre-heating of "technology factory, eco-car". When this Slogan came out, it caused a hot discussion and debate for a while, and there were extremely embarrassing executives who couldn’t sit still and started a group.

Zhao Chunlin, vice president of Krypton, gave an example of an "ecological scene". Later, Weibo was deleted and a one-button protection mode was started:

Zhu Ling, vice president of Krypton, and Guan Haitao, CMO (chief marketing officer) also participated in the delegation. One of them took out Apple and Amazon to demonstrate the concept of "eco-car making":

Guan Haitao, a polar CMO who took office soon, then left a message in the comment area and mentioned a failure case that everyone is familiar with:

There’s nothing to hate about starting a group diss before the car leaves.

New enemies and old grievances.

On the first day of Xiaomi Automobile Technology Conference, December 27th happened to be the release time of Krypton 007.

It’s hard to say it’s a coincidence, because Krypton 007 was originally planned to be released in early January, but later it was advanced, just in time for the first day of Xiaomi Automobile Technology Conference.

Briefly introduce Krypton 007 and Xiaomi SU7:

Extreme krypton 007 pre-sale224,900 yuanStarting and wheelbase2928mmThe car is over 4.8 meters long.car, maximum endurance under CLTC condition870km, full stack800VHigh voltage architecture.

Xiaomi SU7, with a 3-meter wheelbase, the duty-free catalogue shows that there are models with a battery life of800km, will be equipped with 800V high-voltage platform.

Therefore, the positioning of the two cars belongs to the same C-class sedan, and the battery life is close. Both of them have 800V platforms, and each has its own advantages. It is a "new enemy".

There is still old hatred in the "new hatred"-

Guan Haitao, CMO, was the CMO of Glory China District before. In September this year, he left Glory to join Extreme Krypton.

In the era of smart phones, Xiaomi and Glory have been playing as close as a bee, taking the cost-effective route together, and the executives of both sides don’t know how many rounds they have bombarded on social platforms.

Especially after the car was started, Xiaomi also poached Hu Zhengnan, a senior executive of Geely and former president of Geely Research Institute, who is now an investment partner of Shunwei Capital founded by Lei Jun. Weibo’s whereabouts often coincide with the latest news of Xiaomi Automobile.

Even a bowl of jiaozi sent in the winter solstice a few days ago triggered a brain hole among netizens and guessed the price of Xiaomi SU7:

However, after the official announcement of Xiaomi Automobile, more netizens still ran to the "Zhengzhu" to urge them to make more progress. Xiaomi Automobile is getting closer and closer, and Redmi Automobile should also arrange it:

There are also bloggers who hope that Lei can always keep his original heart:

Still isShui clothing executives, is still19.99.

It is best to get a full refund after ten years like Xiaomi 1.

One More Thing

People who meet will meet again..

Just now, Huawei’s terminal issued an announcement, which started blind subscription at the autumn conference, and the M9 official announcement file of the "year-end great contribution" that has been preheated for a long time will be released at 2: 30 pm tomorrow on December 26th.

In the fiery smart car battlefield, Huawei and Xiaomi met again.

— finish —

The countdown to the 2023 smart car selection!

As a content platform that pays attention to the automobile industry from the intelligent dimension, and as the most influential community in the field of smart cars, Smart Car Reference provides references and footnotes for practitioners and readers by annual inventory and selection.

The deadline for this selection is:January 26, 2024

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—?finish?—

【Smart car reference】 Original content, without the authorization of the account, it is forbidden to reprint it at will.

Click herePay attention to me, remember the star, what ~

★ Translate the whole text with full notes.

★40-year-old classics, all kinds of books are on the shelves.

★ Fully display the brilliance of ancient science and technology in China.

★ Essential introductory reading for scientific and technological masterpieces

★ Selected Items of Reading Guidance Catalogue for Primary and Secondary School Students by the Ministry of Education (Nine Chapters of Arithmetic and Heavenly Creations)

The Chinese nation has a civilization history of thousands of years, and has created splendid ancient culture, especially China’s ancient science and technology, such as papermaking, printing, gunpowder and compass, which have made great contributions to the progress of world civilization. Needham, a famous British scholar, pointed out after studying the history of world science and technology that before the middle of the Ming Dynasty, China’s inventions and discoveries far surpassed those of Europe at the same time; China’s ancient science and technology have been ahead of the rest of the world for a long time: China’s Zhouyi Suan Jing, written in the Qin and Han Dynasties, put forward a special case of Pythagorean theorem 500 years earlier than the West; Zhang Heng of the Eastern Han Dynasty invented the armillary sphere and the seismograph, more than 1,700 years earlier than Europe. Zu Chongzhi in the Southern Dynasties accurately calculated that pi was between 3.1415926 and 3.1415927, which was more than a thousand years earlier than that in Europe …

In order for today’s readers to inherit and carry forward the excellent traditions of the Chinese nation-being brave in exploration, good at innovation and good at discovery and invention, our society began to mobilize, plan, organize and publish this series of books as early as the 1980s. At that time, Mr. Hu Daojing (1913-2003), an old publisher and scholar of history of science, was invited as the editor-in-chief of the series. Under the guidance of Hu Lao, the work of selecting books and soliciting contributions was carried out.

The series has been supported by many outstanding scholars and written in succession. After publication, it has also been welcomed by readers and achieved good social benefits. However, due to various reasons, only five kinds of books were published in the 20th century (Annotation of Kao Gong Ji, Annotation of Dietetic Materia Medica, Annotation of Wang’s Agricultural Books in Donglu, Annotation of Tiangong Kaiwu, Annotation of Compiling and Compiling the Things in Kangxi’s Leisure Time), so they had to be suspended. After Hu Lao’s death, the publishing of series is even more difficult.

In the 21st century, our society decided to restart the publication of series. With the support of Shandong University, on the basis of the original, the bibliography was re-selected, the compilation style was revised, and the author was invited again to continue to complete the project perfectly.

The restart of the series has won the support of many old authors, especially Mr. Pan Jixing, a famous expert in the history of science and technology. He not only put forward suggestions such as revising the style, providing topics and recommending authors, but also generously promised to undertake the review of the English titles of this series. In addition, the series also invited many outstanding scholars, such as Guo Shuchun, a historian of mathematics, Liu Aiyun, a Chinese medicine expert, Zheng Jinsheng, an expert in the study of Chinese medicine history and literature, Miao Qiyu and Ma Zongshen, an agronomist, Gao Suijie, a forensic scientist, Cheng Zhenyi, Wen Renjun, Lu Jingyan, Zhang Binglun and Li Di, to write in succession.

For ordinary readers, it is not easy to read China’s ancient scientific and technological classics. After 40 years of readers’ examination and several times of perfection by the author, this series of books has finally determined the style of "original text+annotation+translation", which integrates classic original text, detailed annotation and popular translation, which not only facilitates readers to easily learn China’s ancient science and technology, but also meets the needs of some readers to read the original text. It can be said that it is a necessary introductory reading for China ancient science and technology lovers.

Up to now, the series has published 17 varieties, as follows:

Annotation of Kao Gong Ji (Revised Edition)

Annotation of Wen Renjun

Kao Gong Ji is the first compilation of handicraft techniques in China, which was written in the Spring and Autumn Period and the Warring States Period. It is the most important document to study the history of ancient technology in China. This edition is a part of Zhou Li, which is called Zhou Lidong’s Official Examination Record. As a part of the Confucian classics, Kao Gong Ji has been favored for a long time, with famous annotations and string recitation, and has been passed down to this day. At the beginning of Kao Gong Ji, it describes the origin and characteristics of "all-round work", and then points out the main types of work at that time, such as government-run handicrafts and household handicrafts, where there are 30 workers. It involves ancient car-making system, bronze casting system, bow and arrow weapon, leather armor system, ritual and music drinking and shooting system, building water conservancy system, pottery-making system and so on.

Notes on Zhou Pianjian’s Translation

Cheng Zhenyi and Wen Renjun’s Annotations

Zhou Piai suan Jing, the earliest arithmetic classic in Chinese history. Among them, the conversation between Duke Zhou and Shang Gao has the earliest written record of Pythagorean theorem. The book uses the simplest and most feasible method to determine the astronomical calendar, reveals the operating rules of the sun, the moon and the stars, covers the change of seasons and climate change, and includes the truth that the north and the south are polar and the day and night push each other, which provides a strong guarantee for the later generations to live and work. Since then, mathematicians of all ages have taken this book as a reference, and constantly innovated and developed on this basis.

Annotations on Nine Chapters of Divination (Revised Edition)

Guo Shuchun’s translation

Selected as the "Reading Guidance Catalogue for Primary and Secondary School Students" by the Ministry of Education.

"Nine Chapters of Divination", an important kind of ten books for calculating classics, has always been regarded as the first one for calculating classics. The book systematically summarizes the mathematical achievements in the Warring States, Qin and Han Dynasties, and plays an important role in the history of Chinese mathematics. The revised edition was launched in 2020, which is more perfect in content than the original edition.

Related reading:

A Brief Interpretation of the Golden Chamber (Revised Edition)

By Zhang Zhongjing

Liu aiyun’s translation

Synopsis of the Golden Chamber is the earliest monograph on miscellaneous diseases in China. There are more than 60 kinds of diagnosis and treatment methods and 205 prescriptions. Many of these prescriptions have been widely used in clinic for thousands of years and are called "the ancestors of medical prescriptions". This book has high guiding significance and practical value, and has a great contribution and far-reaching influence on the development of clinical medicine in later generations. The revised edition was launched in 2016, and many of them were supplemented and improved.

Annotation of Qi Min Yao Shu (Revised Edition)

[Northern Dynasties] By Jia Sixie

Annotations of Miao Qiyu and Miao Guilong

Qi Min Yao Shu is the earliest and most complete ancient agricultural monograph in China. A total of ten volumes, detailing the ancient agricultural and sideline production technology and experience, covering almost all the contents of ancient farm management activities, can be called "the encyclopedia of ancient agricultural technology in China". The revised edition was launched in 2020, with many additions in content.

Related reading:

Translation notes of dietotherapy materia medica (revised edition)

[Tang] Meng E’s original work

[Tang] Justin Cheung added.

Translated Notes by Zheng Jinsheng and Zhang Tongjun

The earliest monograph of "dietotherapy" in China, the daily diet and health preservation of people in Tang Dynasty. Materia Medica for Dietotherapy, written by Meng Huang in Tang Dynasty and supplemented and adapted by Justin Cheung, was a famous monograph on food therapy and nutrition in Tang Dynasty, which recorded the medicinal efficacy, indications and various taboos of more than 260 kinds of common foods and collected a large number of dietotherapy prescriptions. Materia Medica for Dietotherapy is the most abundant book in Tang Dynasty, and comprehensively summarizes the dietotherapy experience at that time. Originally lost for a long time, the author translated it according to the notes of the lost edition, and checked it with many residual editions and other classics. Attached are two indexes: "explanation of terms" and "food and medicine".

Notes on the Translation of Tea Classics (External Three Kinds) (Revised Edition)

[Tang] Lu Yu is waiting

Song Yiming’s translation

Annotations on Tea Classics (three kinds outside) includes four monographs on tea studies: Lu Yu’s Tea Classics in the Tang Dynasty, Cai Xiang’s Tea Records in the Song Dynasty, Huang Ru’s Tea Tasting Notes, and Xu Cishu’s Tea Shu in the Ming Dynasty. Among them, The Book of Tea is particularly famous. It is the earliest, most complete and comprehensive monograph on tea in China and even the world, and is known as the "encyclopedia of tea". The revised edition was launched in 2017, and many of them were supplemented and improved.

Related reading:

Notes on the New Instrument and Image Method

[Song] By Su Song

Translated Notes by Lu Jingyan and Qian Xueying

The Essentials of New Instrument and Image is Su Song’s explanation of the manufacture and use of instrument and image platform, which has a high position in the history of ancient science and technology in China. Although it has few words, it is a tour of the great achievements of Chinese literature the day before yesterday in the 11th century, an exhibition of the manufacturing technology of ancient astronomical instruments in China, and also reflects the brilliant achievements in many fields such as statics, dynamics, optics, mathematics, mechanical manufacturing and automatic control.

Interpretation of wine classics

[Song] By Zhu Jian

Translated Notes by Song Yiming and Li Yan

Interpretation of wine classics is the first monograph in China that comprehensively and systematically discusses the technology of koji-making and wine-making. A total of three volumes, the first volume discusses the development history of wine; In the middle volume, there are three categories and thirteen kinds of ingredients for each song; The next volume records the brewing process and the brewing technology of various wines. The book records the brewing methods of white sheep wine, yellow rice wine, chrysanthemum wine, tea wine and wine.

Related reading:

Annotations on the Collection of Wrongs

[Song] By Song Ci

Translated Notes by Gao Suijie and Zhu Linsen

The six-volume Collection of Injustice is the first classic of forensic medicine in ancient China that systematically summarizes the experience of corpse examination, and it is also the earliest and more complete monograph of forensic medicine in the world. Since the Southern Song Dynasty, this book has become the blueprint of official corpse examination in past dynasties, and it was once the criterion of criminal examination in Song, Yuan, Ming and Qing dynasties. This book has been translated into many foreign languages and occupies a very important position in the history of forensic medicine in the world.

Notes on the Summary of Agriculture and Mulberry

Editor-in-chief of Dasi Agriculture Department

Ma Zongshen’s translation

The Seven-volume Compendium of Agriculture and Mulberry is a comprehensive agricultural book compiled by the senior agricultural department in the early Yuan Dynasty. Most of the contents are quoted from Qi Min Yao Shu, Shi Nong Must Use, Wu Ben Xin Shu, Si Shi Bian Yao, Han Shi Zhi Shuo, etc. Although they are excerpts, they take their essence and abandon the exegesis of names and superstition. There are also some words written by editors, all of which are marked with "new additions". On the basis of inheriting the previous generation of agricultural books, this book has improved and developed the techniques of intensive cultivation, mulberry planting and sericulture in the northern region; It paid special attention to the cultivation techniques of cash crops such as cotton and ramie, and it was a practical agricultural book at that time.

Annotation of Wang’s Agricultural Books in Donglu

[Yuan] Written by Wang Zhen

Annotations of Miao Qiyu and Miao Guilong

This book is a master of agronomy in Yuan Dynasty in China. This book consists of three parts: "Nong Sang Tong Ji" is about the planting and storage of crops, the cultivation of fruit trees and the raising of livestock and poultry; Baigupu is an introduction to the cultivation of various specific crops such as whole grains. The use and production of traditional farm tools, water conservancy equipment, silk reeling and weaving equipment in China are introduced in detail in the Atlas of Agricultural Machinery.

Drinking food is about to be translated

[Yuan] By Hu Sihui

Translated Notes by Zhang Binglun and Fang Xiaoyang

Eating and drinking is the first monograph on nutrition in China. It was written by Hu Sihui, a imperial doctor who ate and drank in Yuan Dynasty. He is in charge of court diet and medicine tonic matters, and also knows Mongolian and Chinese medicine, and has accumulated rich knowledge of nutrition. He compiled this book by collecting various herbal medicines, famous doctors’ recipes, rare and unusual dishes used in court daily life, decoction and paste, and neutral taste tonic of cereals, fruits and vegetables.

Related reading:

Herbal translation of famine relief

[Ming] By Zhu Yun

Translated Notes by Wang Jinxiu and Tang Yancheng

Herbal Medicine for Disaster Relief, the earliest specialized book on agronomy and botany aiming at disaster relief in Chinese history. As a plant atlas in the early Ming Dynasty (early 15th century AD), it describes the plant morphology and records the edible plant resources in the Central Plains of China in the Ming Dynasty. The translator especially emphasizes that readers are advised not to try unfamiliar plants easily.

Tiangong Kaiwu

[Ming] By Song Yingxing

Pan Jixing’s translation

Selected as the "Reading Guidance Catalogue for Primary and Secondary School Students" by the Ministry of Education.

"Heavenly Creations" is one of the "four famous scientific and technological works" in China in the late Ming Dynasty, which occupies a very important position in the history of ancient science and technology in the world and has been translated into Japanese, English, German, French and other languages. It systematically and comprehensively describes the production technology and experience of 18 production departments of agriculture, industry and handicraft industry in China from 16th to 17th century. There are more than one hundred illustrations in the book.

Related reading:

Notes on the compilation of Kangxi’s leisure objects

[Qing] By Aisingiorro Xuanye

Li Di’s translation

This book is a note made by Emperor Kangxi of the Qing Dynasty, which mainly records Kangxi’s investigations and experiments on astronomy, geography, paleontology, animals, plants, medicine and other disciplines in his spare time, and there are many insights.

Mirror-mirror delusion

[Qing] By Zheng Fuguang

Annotation by Li Lei

Crazy in the Mirror, the earliest monograph on physics in China. Its content not only has the characteristics of traditional physics, but also has great originality. Zheng Fuguang, the author of this book, made the earliest astronomical telescope in China. Regarding the title of the book, the author Zheng Fuguang explained in the preface: "Take the object as the object, that is, the objective lens. It can be popularized by this book "The Theory of Far Mirror". Dare to call you xian, and tell me how stupid I am. " That is, "my humble opinion on the problem of looking at things in the mirror."

Original title: "It is recommended by a good book, and it is selected as an introductory reading for famous scientific and technological works."

Read the original text

Author | A Po

"There is no conflict between ratings and word of mouth, and even a win-win effect can be achieved. I have been thinking about the subject of individual content creation and large-scale production, and how to use scientific and technological means to combine the laws of film and television creation to help content production and improve the quality of works. "

Zhao Wenzhu, as the president of Relay Entertainment, mentioned the new changes of Relay Entertainment in 2021 when interviewed by Entertainment Unicorn.

"I think that on the basis of good content, we should do a good job in transmitting works produced by entertainment. One is a personalized’ Michelin drama’, that is, a quality word-of-mouth drama that is closer to the creator’s personal subjective concept and gives him creative space; One is a pan-family drama that can maximize the audience and can be developed on a large scale. I define it as’ McDonald’s drama’. "

From the early summer, the youth drama Wit Love Life and the popular variety Meng Detective Detective Case were almost simultaneously released, to the industry drama Ideal City of the summer magnolia award cast, and then to the legendary Oriental puppet drama Lady Huzhu.Throughout the whole year of entertainment, dramas, variety shows, national TV dramas, pure net vertical categories, traffic explosions, and word-of-mouth explosions have not fallen behind.

Delivery Entertainment was officially renamed from Tianma Film and Television on April 13, 2018. It has not yet reached its third anniversary by the end of 2021, but it has already experienced three strategic upgrades and has fully evolved into a content production company with a complete industrial chain.

Executive Director of Delivery Entertainment, President of Delivery Entertainment,

Zhao Wenzhu, General Manager of Houhai Culture

How does the young but mature delivery entertainment achieve the entry with high-quality copyright, two years of open cooperation, learning experience, two years of optimizing self-control, and a stable place for drama and drama? To C perspective and semi-industrial model are very important. The market is also looking forward to whether the delivery entertainment will be the next "explosive manufacturing machine" with stable output.

From copyright development to self-control,

Why did the S+ Ideal City become a highlight in one fell swoop?

"Ideal City" is the first TV series independently produced by Houhai Culture, a film and television production company under Entertainment, but it is not the first "explosion" to convey entertainment.

In 2020, the high-profile online drama "Chess Soul", as the first successful adaptation of Japanese IP in the field of domestic drama, made Houhai culture famous in the film and television drama industry.

At that time, Houhai Culture still used high-quality copyright procurement as an entry ticket for the industry, and began to contact the new companies of film and television production. After cooperating with the excellent production team Xiaotangren Film and Jiaxing Media respectively on Chess Soul and Lady Huzhu, the entertainment of "learning on the shoulders of giants" quickly evolved.

"I think the thick sea culture after 2019 is the best incubator for the project" Ideal City "."

Besides the cooperation experience of Chess Soul and Lady Huzhu, as well as the self-made experience of two light weight projects, The Tale of Young Jianghu and Smart Love Life, Ideal City, as the first S+ level heavyweight project, has actually been accompanied by Houhai culture for a long time.

Because the contents of the original novel Su Xiao’s War and the story outline are very bright and solid in Zhao Wenzhu’s view, Houhai culture, which was originally created as a helper, communicated with the Chinese brothers with a try attitude after consciously undertaking the Ideal City. It was also based on mutual trust in the previous cooperation and was recognized by the other party. Houhai culture also had this self-made experience.

"At the beginning, we also hoped to make it a benchmark for industry dramas."

So when director Liu Jin mentioned that he wanted to try to replace the traditional green screen shooting with LED special effects screen, the production team of Houhai also seriously considered the possibility of this challenge.

Fortunately, we have to rely on the relatively mature production system within Transmission Entertainment to make a strict cost calculation. Although the LED special effects screen itself has increased the budget, it has been placed in the whole production cycle, saving a lot of time for the crew to change the scene and set. From the past, the whole team moved the venue to just moving one LED special effects screen and the picture on the screen. At the same time, the actors have a picture reference when shooting, and the sense of substitution is better than that of green screen shooting, and the quality of special effects in the later period has also improved. It can be said that the quality control has been improved on the basis of controllable budget.

The experience gained from this new technology attempt can be applied to other projects in the future., especially costume dramas with large special effects.

The broadcast results were also expected. Douban scored 7.7, with a peak of 7.8, and has remained above 7.5 so far, ranking within the Top10 of China Audiovisual Big Data (official CVB) ratings for the whole year, and the long tail effect is remarkable. Douban has become one of the ceiling works of domestic industry dramas in recent years, and it has also become the first highlight moment to convey the road of entertainment self-control.

The resumption of the project is multi-stage and multi-dimensional. From the pre-script to the mid-production, to the late broadcast and even the long tail stage, whether the financial overrun, the performance of the broadcast volume and the public opinion feedback will be included.

It is true that in the production process of "Ideal City", the team had a little struggle, that is, as a popular TV series, should it be understood by more people of all walks of life or focus more on the industry itself? However, since the IP foundation is already very solid, we will simply make the industry the ultimate.

Zhao Wenzhu believes that,This is to think clearly about positioning and what to do before doing the project.The positioning of "Meng Detective Detective Case" is an absolute universal entertainment variety show, that is, it can tolerate the fluctuation of its word of mouth, and it has absolute advantages in terms of popularity and discussion volume; And "Ideal City" is a relatively threshold TV series, especially in the first few episodes, and its absolute stable reputation is its standard criterion.

Michelin Drama and McDonald’s Drama,

Two-line play from the perspective of to C

The different emphases of "Ideal City" and "Meng Detective Case" just represent the two "alternative" tracks laid out in the next content output, and they are also two types launched by Zhao Wenzhu based on the brand-new strategy of the company’s third upgrade: namely"Michelin drama"and"McDonald’s drama".

Compared with many film and television companies, they are positioned by the types of themes they are good at when they are incubating projects.Transmission of entertainment will more broadly classify all kinds of theme types into projects mainly aimed at audience or projects mainly aimed at creative mode:A quality word-of-mouth drama that is closer to the creator’s personal subjective idea and gives him creative space is "Michelin drama"; A pan-family drama that can maximize the number of viewers and can be developed on a large scale is called "McDonald’s drama".

"Of course, the core of every project must remain the same, whether it is Michelin or McDonald’s.Good content and characters are prerequisites.. "

This is especially good for companies that started with IP incubation, such as Delivery Entertainment, because it is possible to conduct targeted evaluation and differentiation from the IP source.

The first selection criterion is the story itself., you will definitely choose an IP that is different from most stories and has distinctive highlights. In this layer of screening, you will determine whether the story foundation and character setting are solid. If it is an overseas IP, you will confirm whether it is particularly suitable for China’s localized adaptation. These are the major premises.

The second selection criterion is the story type.Whether it can be hatched into a "McDonald’s drama" for national entertainment on a large scale; Or impress a group of the best directors and screenwriters with the story core, and add points to IP empowerment with their secondary processing, and finally complete a word-of-mouth quality "Michelin drama".

If the scope is narrowed down once more in the existing two-level screening criteria, it will be accurate to some stories with strong plot themes and some stories with emotional themes, and there will be a certain amount of stories that tend to be "other themes" of women’s strength.

Zhao Wenzhu bluntly said that the film and television winter has not passed, and when the market is cold, both project production and IP procurement will enter a cooling-off period, and blind price wars will no longer be fought. It is the current status quo to start from the IP source. Fortunately, after the continuous IP adaptation of delivery entertainment, more domestic and foreign IP platforms have included it as the first choice, which also means that delivery entertainment will be exposed to high-quality IP resources faster than most film and television companies.

Talking about how the relay entertainment, which has always focused on "all-round drama", will be laid out in variety, Zhao Wenzhu said,Different from the content diversity and target diversity of film and television dramas, variety itself, as a type of mass entertainment, will be positioned as more universal content and tend to be more happy for the whole family at the beginning of planning.

The existing "mystery", "Meng Exploration" and the amateur love variety "Like You, Me, too" are based on "family fun", which redistributes the different practices of being relatively partial to the public and small to the public in terms of guest selection and the theme that the selected guests can adapt to.

“In any case, what the audience likes to watch from the perspective of To C will always be our first priority.I hope that every project launched can get high marks in the professional evaluation department within the company, reaching a level that can be worthy of the audience’s IQ and EQ. "

Multi-link division of labor and cooperation,

Internal self-circulation of industrial chain

Why can the delivery entertainment achieve successive explosions in five years, and it is even expected to become the next "explosion manufacturing machine"?

"Different from some workshop-style productions of traditional domestic dramas, such as entrusting the budget to a production director, who will go to every link of the’ code plate’ saving process.Transmission entertainment has its own semi-industrial production process system.. "

Under the semi-industrial production process system, the complete production team will be the company’s own team, and the production progress of the project will be fully scheduled by the production management center, and collected and calculated by a computer system program of the production management system. In this system, the daily flow, budget and detailed rules of the project will be transparent, and the process cycle will also be transparent.

Why is it called "semi-industrialized" production process system? Zhao Wenzhu believes that the story from the source IP to the film and television drama project, in addition to following the inevitable creative laws, is rich in more elements of "moving people with emotion", and emotions will vary from person to person and from time to time. Therefore,From development to production, the combination of "manual+system" such as "strategic system+production process system" is more scientific and applicable at present.

Under the strategic system of delivering entertainment, the internal professional strategic analysis team will summarize and analyze the audience’s preferences on an annual basis, including different audiences covered by different themes, and make real-time corrections and adjustments. At the same time, the company’s internal evaluation team will make subjective evaluation for the stories in the copyright stage and the outline stage based on the strategies of "Michelin Drama" and "McDonald’s Drama", supplemented by objective systematic evaluation, and combine the projects with the most development potential to incubate.

"Of course, the delivery of entertainment is now a series of industrial chains of a certain scale, including producers’ teams, directors and screenwriters with fixed cooperation, and subsidiaries focusing on artists’ brokers.There are two standards for cooperation in different links. First of all, everyone’s ideas must be consistent, so that in the process of division of labor and cooperation in all links, it can be harmonious and smooth; The second is that we prefer to grow with young potential people."

At present, the delivery entertainment is based on Houhai culture, which mainly focuses on content production and IP development incubation, supplemented by two content production companies which are deeply bound to high-quality screenwriters and directors, two artist brokerage companies, namely Li Yitong and other artists, and Wenlan Culture, which is mainly based on YCY, and the delivery love entertainment MCN company, which is a joint venture with iQiyi, to form a complete internal self-circulation.

As for the production of Houhai culture, there is a system of China-Taiwan to complete production and publicity business. Further specifically, at the content production level, there are four producers who are responsible for the types of projects that they are good at.

Among them, the light and sweet pet drama Embrace koi fish "xianggong", which was just finished one month ago, the suspense criminal investigation drama "Black Soil is Silent", the 12-episode short drama "Locar’s Law" adapted from the hot Japanese drama "Unnatural Death", Xian Xia’s drama "Half the City with a Romantic Moon", the realistic drama "Never Live with Spring" and the amateur love network comprehensive "Like You" which will be launched this year.

Getting rid of workshop operation, clear structure and clear division of labor are the only way for every film and television company that reaches a certain scale to mature.

"In order to convey the current system collocation and rapid development rhythm of entertainment, it really needs some young and challenging teams to dare to try. It happens that our four producer teams all have such adventurous attributes. After trying, everyone really benefits a lot from the brand-new system."

This may be the instant innovation needed in the era of science and technology Internet. As Su Xiao, the hero of Ideal City, said, "Is it always right?" The entire film and television industry also needs more entertainment, such as the head company that constantly realizes self-evolution to lead everyone out of the cold winter and into the formal.

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