From "utility" to "cure", is it worth paying for "emotional value"?

— — Decoding one of "Emotional Consumption"

"Only when I buy blind boxes, open blind boxes and assemble blind boxes can I really feel happy."

As a financial worker, 29-year-old Li Muzi "works and lives at two points and one line" every day. The atmosphere in the office environment is depressing, and she gradually gets tired of the life of "looking at the end at a glance", and often falls into pessimism and depression uncontrollably.

Two years ago, when she was shopping with friends, she bought a blind box. Only she drew the hidden money. This accident opened another "lifestyle" for her.

When her friends called her "European God" and "Goddess of Blind Box" with envy and excitement, she felt "long-lost happiness and excitement". After that, every time she saw the blind box, she couldn’t help laughing and thinking of herself dancing with her friends.

She gradually fell in love with this feeling. In the past two years, she bought more than 100 hand-made and blind boxes filled the whole cabinet.

Photo courtesy of respondents

"They saved me." Li Muzi said that she began to learn to pay for "happiness"."People live for 30,000 days, and a good mood is more important than anything."

In recent years, more and more people pay for emotions like Li Muzi. Tide shops, pet shops and millet shops are crowded with young people, and emotional services such as "accompanying", "sleeping" and "decompression" are favored.

Some institutions expect that,In 2025, the market scale related to emotional consumption will exceed 2 trillion yuan, of which the market scale of blind boxes will exceed 58 billion yuan, with a compound annual growth rate of 28% compared with 16.5 billion yuan in 2024.

Endogenous demand

As a practitioner in the psychological counseling industry, Zhang Yihuan has been observing social emotions. She said: "In recent years, with the intensification of social involution and anxiety, emotional relaxation has become the psychological appeal of young people."According to "In 2024, 94% of young people are suffering from significant mental and emotional stress.

According to the Report on the Development of National Mental Health in China, the level of anxiety and depression of young people aged 18-34 is higher than that of other age groups, and the pressure from work and family has become the main source of anxiety.

"These pressures need to be exported," Zhang Yihuan said. Especially in the digital age, interpersonal relationships are "atomized" (that is, interpersonal relationships become loose, isolated and lack of deep connection), which makes it easier to deepen loneliness and make people more inclined to comfort their hearts by buying virtual emotional products.

Photo courtesy of respondents

Zhang Yihuan believes that social media has an "expanding effect" and can quickly spread minority emotions into a "group resonance". "Creating a specific emotional atmosphere can stimulate more people’s desire for consumption." She said, "For example, because the anchor said a sentence that caused empathy, he placed an order to buy a product, or because of a certain product ‘ Emotional value ’ Have a desire to buy. "

Zhang Wenlong, who changed from a chef carving melons and fruits to a woodcarver, accidentally discovered and grasped the value of "emotion".

A strawberry carved out of wood in his spare time at work became an opportunity for him to change from "serving the table" to "serving the mood".

In the live broadcast room in Zhang Wenlong, woodcarving ornaments are sold: small strawberry spoons, small flames, small wooden horses, cat pendants and doll ornaments … … Although these things "may have no practical effect", he still insists thatYou can’t ignore the power of emotions.

In his audience, there is a girl with leukemia. In the process of struggling with illness, the little girl saw the video of him making Xiao Mu spoon, which made her smile. After learning that the little girl loved her work, Zhang Wenlong gave her the spoon.

Photo courtesy of respondents

"Many buyers say that my works have surpassed ordinary handicrafts and are full of childlike interest, warmth, daily care and even hope." Zhang Wenlong said, "This spiritual power is now ‘ Scarce goods ’ . The living conditions of the younger generation are generally better now, and they have ‘ Pay for interest ’ The ability. "

Zhang Yihuan has the same view. "At the same time, young people are also facing problems such as high housing prices and employment pressure, and many people cannot afford large-scale consumption.This contradictory state makes their pursuit of life value turn — — More inclined to live in the present and enjoy timely happiness. "

Through the emotional consumption activities with low unit price, low threshold and high frequency, I add fun to my life. Zhang Yihuan believes that this endogenous motivation provides a very broad development space for emotional consumption.

Practical concession

In the traditional consumption concept, people pay more attention to the practicality and cost performance of goods. "But now, ‘ Emotional value ’ Become a key indicator of consumption decision. " Zhang Yihuan said.

"Pleasure, sense of belonging, and sense of identity are becoming valuable."After leaving the psychological counseling industry, Zhao Huixi turned to be an "emotional companion", mainly serving some primary and secondary school students. What impressed her deeply was that the new generation of parents paid more attention to the influence of "emotion" on their children’s growth.

Zhao Huixi works about 5 hours a day, and the charge is 200 yuan per hour. Work includes daily safety care, accompanying children when guardians are away, and emotional interaction, such as listening to children’s school experiences, providing comfort when they are frustrated, or guiding children to learn basic social rules and stimulate their hobbies. Zhao Huixi believes that "unlike nannies,The child companion is ‘ Educational companionship ’ , not ‘ Transactional care ’. "

Source: vision china

From diet to spiritual needs, the concept of educational consumption has changed from "visible courses and care" to "invisible listening and counseling" Zhao Huixi’s clients have changed from three a year ago to 17 now. In the process of contacting with children and parents, this change in concept is more and more truly perceived by her.

The change of educational consumption concept is only a corner of the huge emotional consumption market. According to Zhang Yihuan’s observation,Now almost all consumption scenes are endowed with emotional functions:Bookstores no longer just sell books, but create a "healing corner" through soft clothing, and catering brands print warm sentences such as "Have a good meal today" on the packaging bags.

"These details are in the ‘ Functional service ’ Become ‘ Emotional care ’ 。” Zhang Yihuan said,After people’s basic needs such as physiology and safety are met, they will begin to pursue higher-level needs, such as belonging, emotional satisfaction, self-realization and so on.

"People pay more attention to the personalized expression of themselves and will be willing to pay for products that reflect unique emotions and attitudes." Zhang Yihuan said.

New business opportunities

Facing up to "emotional needs" and integrating "emotional interaction" are also becoming "KPI" for merchants and designers. Zhang yangshen, the product director of shangtang technology co., ltd., was deeply touched.

When he decided to develop a bookkeeping software that can realize "emotional interaction", he had an insight into the needs of young people: bookkeeping is becoming a new way of life, but traditional software bookkeeping is cumbersome and "lacks positive incentives", which makes it difficult for users to persist. Zhang Yang and the team noticed that users who keep accounts often have the same needs for recording life scenes and emotions.

Photo courtesy of respondents

Zhang Yang believes that if a product wants users to "use", "like" or even "rely on", it should not only rely on rich functions, but also "have personality and be able to talk". In addition to passively replying to users’ messages, it can also actively talk, understand intentions and give suggestions instead of "passively waiting for users to open" every time.

As a result, an AI bookkeeping software that can realize emotional interaction was born — — It takes "emotional value" as a differentiated selling point: it can not only realize the basic bookkeeping function, but also use AI to interact with users, so that users can record their feelings during consumption.

The feedback from the market proved their judgment: "Kappi Bookkeeping" was launched for half a year, and the number of users exceeded one million, ranking first in the AI Bookkeeping Track.

"Changed my bookkeeping for many years only ‘ Three-minute heat ’ Even the habit of recording false accounts for a long time. " In the comment area of the app store, there are many similar comments on this software.

The development of technology provides a strong support for the explosion of emotional economy.The application of big data and artificial intelligence technology has created new opportunities for product design and development.— — Although "technology" and "emotion" do not seem to have a strong correlation, Zhang Yang believes that these two rapidly developing concepts can be combined.

“‘Technology+emotion ’ Will be the general trend in the future.Zhang Yang believes that "all AI products will provide emotional value in the future,

This is also one of the important factors that determine the product audience increment and stickiness. "

Photo courtesy of respondents

Zhang Yihuan believes that the wide application of big data and artificial intelligence today can enable businesses to more accurately capture the emotional needs of consumers, thus developing products that are more in line with the market. "These technologies give consumer goods more personalized value and significance, ‘ Let products have stories, experiences and atmosphere ’ This will drive the further growth of emotional consumption. "

The reporter checked the "Aiqicha" platform and found that in the past five years, the number of enterprises registered related to the concept of "decompression" exceeded 11,000, of which more than 3,100 were registered in the past year. Taobao Tmall’s "618" battle report shows that the three major emotional tracks of tide play, pets and sports broke out, and the turnover of 2,400 tide play shops increased by more than 100%.

"Endogenous demand+concept change+business opportunity mining have promoted the explosive growth of emotional economy." Zhang Yihuan said, "However, we can’t just see the benefits brought by the rapid growth of emotional consumption.In the process of rapid development of the industry, some ‘ Noise ’ And ‘ Episode ’ While expressing your emotions, you should also remain calm and alert."

Producer: Li Shaofei

Reporter: Yu Tianqi

Why did Sany truck abandon Weichai and refit Fukang engine?

Compared with trivial dynamics, it has been forwarded mindlessly. Recently, the dynamics of Chairman Liang Linhe on a short video social platform have been left out in the corner of the Internet-318× 4 will be listed soon, and its name is quite young. Of course, it is understandable that the attention is not high. After all, Sany Heavy Truck is a rookie in the industry, and its popularity and market influence are not as good as those of domestic first-and second-tier mainstream brands.

The launch of a new car is a routine operation for any car company. However, there is an important detail that is unusual: according to reliable sources, the Sany truck is not equipped, but!

To be fair, the domestic technical level and manufacturing level are not the same as those in Amon, Wuxia. Most brands of engines are at a high level in quality and reliability, and both of them have their own advantages. It cannot be said that which one has absolute advantages.

Why did Sany truck abandon Weichai and refit Fukang engine?

However, the mainstream ideology of the domestic heavy truck industry is that if a vehicle enterprise can’t develop its own engines, it is the first choice to equip Weichai engines with the highest acceptance.

After all, Weichai engine has become a word-of-mouth harvester since it entered the market for many years, such as Xugong, Universiade and Beiben, and its subsidiaries are also famous for their Weichai engines. Even the heavy trucks that eat "a hundred meals" dare not deny the important existence of Weichai engine.

Many people don’t understand, if the news is true, why did Sany make such a choice? When we study it carefully, we will suddenly realize that it is all about money!

Although Sany reprimanded Fang Qiu in the field of construction machinery, Sany Heavy Truck is a recruit in the industry, which urgently needs to open the market. At the same time, for an enterprise, the profit level and financial health are very important, and Sany is trying to squeeze profit space in parts procurement and vehicle manufacturing!

Why did Sany truck abandon Weichai and refit Fukang engine?

According to many people, although "high-priced and low-priced", bicycle profits are very competitive in the industry. Friends who know cars will naturally think of "trying their best" in parts procurement, and engines are an important part of procurement. When it comes to trucks, the pursuit of profit naturally continues the consistent operating principle.

Then an interesting question comes: why not choose Weichai engine and embrace it to maximize profits? The reasons are nothing more than the following:

Why did Sany truck abandon Weichai and refit Fukang engine?

First of all,Tan Xuguang and the Weichai it manages are tough and strong, which is well known to women and children in the industry. Weichai sells engines with the ultimate goal of "profit", and Weichai is a listed company. "Being responsible to shareholders" means maintaining the company’s extremely high profitability, and a shiny financial statement is conducive to the stock’s rise.

Compared with large families such as Qingdao Liberation, Sany Truck is really difficult to be a guest of Weichai. When it comes to the purchase price of engines, Sany Truck naturally lacks confidence.

Although the hydraulic power system with Weichai in "Linde Hydraulic+Weichai Engine" is a strategic partner, Weichai will not shake the sales bottom line, and the price is convenient, so it will naturally not "give the green light".

In this respect, Shaanxi Automobile is afraid to have a say. Earlier, it was rumored that although Tan Xuguang was the chairman of Shaanxi Heavy Duty Truck, the engines sold by Weichai to Shaanxi Heavy Duty Truck were higher than those sold to other brands!

Now, Sinotruk has been recruited by Tan Xuguang. Earlier, some media revealed that Tan Xuguang had publicly stated that in the future development plan, "be the first, and Shaanxi Heavy Duty Truck be the second!" (→Click here to view the original speech.)Of course, these are just Jianghu legends, and we certainly don’t know the specific supply price.

Why did Sany truck abandon Weichai and refit Fukang engine?

Secondly,Doing low price and pursuing profit is both intentional and helpless for Sany Heavy Truck. Looking at the market, in the 8×4 truck market, mainstream brands such as Jiefang, Sinotruk and Ou Man have given users enough choices, except for the price, it can be said that there is no bright spot to attract users.

Not surprisingly, Sany truck will also adopt the strategy of "high allocation and low price" to provoke the nerves of the market. The price will go down and the profit margin will be maintained. Controlling the manufacturing cost is almost the only way out. At this time, Weichai engine is not the best choice!

Thirdly, choosing Fukang engine is a happy thing for Futian and Sany trucks. After Fukuda bought Baowo, he entered the business curse. The more he worked, the more he lost. The stock also bottomed out one after another, and the mountains were green.

In the end,When the underpants are almost on, I realize that commercial vehicles and passenger cars are not the same thing at all. The glory of Ou Man and now is not reproducible! After being handled in 2018, restoring profitability has become a top priority for Futian.

Why did Sany truck abandon Weichai and refit Fukang engine?

Fukuda naturally knows that the probability of "31" cannot sign a big order in a short period of time, but a small fly is also meat. Come here, the price is negotiable, sell it without losing money!

Seeing this, JAC smiled and hid his fame and achievements! As the old saying goes, crying children have milk to eat. As long as you want to buy a Jianghuai Geer truck, you can choose the domestic engine, otherwise he will lose!

After the procurement of various parts was properly arranged, Liang Linhe, the chairman of Sany Heavy Truck, took the lead in pre-heating the release of new cars on the video social platform. If the market performance is as expected, the profitability will be greatly guaranteed. Of course, this is what Fukuda hopes to see.

Full competition among enterprises is conducive to the development of the industry, and monopoly can only make the industry go backwards. The entry of Sany truck will undoubtedly provide more choices for users and the market. The joining of the new army will inevitably prompt the old car companies to pay more attention to the industry and examine their own development. At the same time, I also hope that users who are optimistic about the Sany truck ready to start can live up to expectations! (Text/Truck House Contributor: Flower is not a flower)

Empathic Master released the poster of the characters, and the 1.29 hilarious film was released.


1905 movie network news Directed by,、、、、Waiting for someone to play.Comedy love movieThe poster of the role declaration was released, and the masters appeared together. The nonsense style made people wonder what kind of stories several people had staged. The role declaration is hilarious and grounded, which not only skillfully interprets the character’s personality.It also injected suspense, giving the audience a strong sense of substitution.And curiosity.


 

The declaration of migrant workers’ domineering detonated the New Year.

In the newly released poster of the "Declaration of Breaking News" version, empathy master Gao Xiaopan, sexy goddess Wang Zhi and Clara appeared one after another. Gao Xiaopan, the strongest migrant worker, faced with the bankruptcy crisis of the debtor company in the movie, and his expression of making money was stubborn. The goddess Wang Zhi plays a Korean female idol who wants to marry a plastic surgeon in the film, which is the biggest obstacle on Gao Xiaopan’s way to make money; Clara’s role is mysterious, but it tells the living status of entertainment idols; Empathy husband and wife files Yu Shasha and Yune Yi are still firmly on the broad road of beating wild mandarin ducks; Jackie Lui, the winner of life, issued a defiant declaration to Gao Xiaopan. The declaration of the six leading actors’ funny grounding gas makes people more curious about this story about persuasion.

 

It is reported that the film Empathic Master will land in the national cinema on January 29th. In the movie, the Empathy Trio met an opponent who was stronger than before. In the battle of wits and wits with the opponent, the whole story also rose from simple emotional persuasion to the discussion of love. What kept you from taking the first step of affection? Empathic Master may give you the answer. It is foreseeable that such a "hilarious film" with both blood and warmth will detonate the New Year.

 

The strongest hilarious and lucky film must be seen when it is off the list.

As the first off-the-record movie in 2021, Empathic Master attracted people’s attention long before the movie was finalized. Gao Xiaopan’s face value is funny, and his comedy talent is first-class; Wang Zhi, Clara, put down the image of the goddess, and fight with others for joy and laughter. Yu Shasha and Yune Yi’s funny husband and wife are all funny, which makes people laugh.

 

Empathic Master played the cards of love and comedy with new ideas, fresh and free from vulgarity. Gao Xiaopan and Wang Zhi broke the dimensional wall and interacted with each other in various details, with unexpected love, full of hilarity and emotion, which really made the audience feel the "sweet crit". This kind of love comedy is very suitable for couples and young people to watch. single dog must take off the list after reading it! I believe this film will definitely make the audience laugh and blossom, and also make the audience look forward to this film more.

South Korea plans to include Japan in the export white list and lift the export control measures to South Korea on the same day.

  The South Korean government will issue a notice on the import and export of strategic materials on the 24th, putting Japan back on the "white list" to enjoy simplified export procedures.

  According to Yonhap News Agency, after the summit meeting between Japan and South Korea last month, relations between the two countries improved. On April 21, local time, the Ministry of Industry, Trade and Resources of the Republic of Korea said that the ROK initiated the process of re-listing Japan in the export white list. Previously, on September 18, 2019, the South Korean government removed Japan from the export white list in response to Japan’s export control to South Korea.

  Yonhap News Agency reported that it is expected that the return of bilateral economic and trade cooperation between Japan and South Korea will be put on the agenda in an all-round way. At present, the South Korean government first re-added Japan to the export white list, but it will take time for South Korea to return to Japan’s export white list. An official from the Ministry of Industry of the Republic of Korea said that the domestic procedures in Japan are more complicated than those in South Korea, so it takes more time to add South Korea to the white list.

  The official said that after the ROK first takes measures within its power, it will appeal to the Japanese side to respond. At present, South Korea and Japan are conducting further consultations on export whitelist and other matters.

  According to a previous report by Japan’s Kyodo News Agency, the two heads of state reached an agreement on the normalization of relations after holding talks on March 16 this year. The Japanese government announced on March 23 that the strengthening measures for export control of three semiconductor-related raw materials to South Korea launched in 2019 have been lifted. On the 16th, the South Korean government announced that it would suspend the lawsuit filed with the World Trade Organization (WTO) for the cancellation of the enhanced measures, and the Japanese government also said on the same day that it would lift the measures.

"Wait for me in heaven" released four highlights to detonate "love tear gas"

Directed by Wang Jun and starring Li Bin, Yu Feifei, Mao Child and Fei Long, the love movie about Tangshan earthquake was released nationwide today. Director Wang Jun, as a witness of the earthquake, truly restored a heart-wrenching love affair between life and death in Tangshan earthquake with delicate emotions. After many roadshows all over the country, it gained excellent reputation, set off tears in the audience, and made the audience feel the shocking disaster and the pure love in a special era in laughter and tears, and was praised as "the real Tangshan earthquake movie". Ma Dehua, Li Qinqin, Li Mengnan, Peng Yu, Liu Wei, Wei Qing and many other famous talents joined in, presenting the true feelings and humanity under the ruins to the audience.

Aspect 1: Remembering the past events of the earthquake, the sincere works of the witnesses of the Tangshan earthquake.

Wang Jun, the director of earthquake survivors, once witnessed the earthquake, put three real events in the earthquake on the screen, created the most grounded characters with memories, and truly presented what he saw and felt in the disaster. After 10 years of polishing and 42 years after the earthquake, the wish work will never disappoint the audience. "Wait for me in heaven" not only sincerely reproduces the true appearance of Tangshan earthquake in Tangshan people’s hearts, but also shows Tangshan people’s true protection in the disaster and their strong and brave Tangshan spirit, and revives Tangshan people’s collective memory. It is a movie about Tangshan earthquake recognized by Tangshan people.

Aspect 2: Return to the nostalgic era and experience the tear sadism in an unprecedented disaster.

"Wait for me in heaven" tells the story that the pure and beautiful love in a special era suffered a cruel earthquake and abused the heart to stage a true love guardian that lasted for a lifetime. Subverting the sad impression of traditional disaster films, the film focuses on the earthquake itself, but it does not exaggerate the pain too much, taking the audience back to the 1970s with delicate emotions and vivid details. Sea soul shirts and military cloth bags release nostalgia, allowing you to feel the innocence of a special era. With the slow progress of the camera, whether it’s watching fireflies under the moon or walking in the sea of sunflower flowers at noon, you can "personally" experience a different kind of romance. The life-and-death separation in the ruins makes the audience burst their tears, and at the same time, they feel the precious loyal love in the nostalgic era.

Aspect 3: Many powerful players are playing Li Bin on the same stage, and Yu Feifei’s acting skills are not lost to his predecessors.


Li Bin, a powerful acting school, returned to the screen. After Lu Xiaoqian’s "love across time and space", he turned into a young man Wang Xiaotu who returned to the city and staged a 40-year affectionate guardian. With years of solid acting skills, Li Bin interpreted the young people returning home who broke through the taboo of the era and were under great secular pressure. When they shed tears on the ruins, their feelings were rich and their performances made people cry. Ou Hailian, a small town teacher played by Yu Feifei, portrayed the refreshing innocence of girls in special times. In the film, Ou Hailian ignored her father’s opposition in pursuit of true love, and her rebellious and stubborn character showed her role charm and narrowed the distance with the audience. Her precise control of emotions vividly demonstrates the state of life and death in the disaster. In order to achieve better shooting results, Yu Feifei volunteered to fast on the set, which made his body close to the physiological limit many times, and his professional attitude did not lose his predecessors. This time, Li Bin and Yu Feifei joined hands to play life and death lovers, and their acting skills beyond their age were greatly recognized. With the participation of Ma Dehua, Li Qinqin, Li Mengnan, Peng Yu, Liu Wei, Wei Qing and many other actors, the film attracted much attention. Many powerful actors gathered on the screen to revive childhood memories, and many scenes were full of impressions.

Aspect 4: The word-of-mouth of multi-city roadshows was praised, and the students laughed and cried.

In addition to the innocent love story in the Tangshan earthquake, the film also has many emotional lines such as affection, brotherhood and friendship interspersed among them, which has a strong emotional impact. Wang Xiaotu’s "earth-flavored love-seeking tour" attracted the audience to laugh, and it was also very gratifying that Mao’s brother took good care of Xiaotu. In the second half of the film, cruel disasters and unsatisfactory reality are put in front of the audience, which tears people and causes people to think deeply about love and life. In roadshows around the country, the audience was deeply moved by the delicate feelings in the film, and it was hard to hide their tears when they laughed heartily, feeling that the film "A truly grounded disaster romance". At the Tangshan premiere, many survivors of the earthquake embraced the director in tears after watching the movie, thanking him for bringing this "real Tangshan earthquake movie". The film is cruel without losing its warmth, and it is moved by sadness, which makes people cherish the beauty of present life and be grateful for life.


"Pure Blood" Hongmeng is really here, can it successfully cross the line of life and death this year?

"Pure Blood" Hongmeng is getting closer and closer to the public.

On January 18, Huawei announced that HarmonyOS NEXT Hongmeng Galaxy Edition (i.e. Developer Preview Edition) is officially open for application, and plans to launch a developer beta version with more complete features in the second quarter. By the fourth quarter, HarmonyOS NEXT will also launch a commercial version.

Huawei started the pre-research of Hongmeng system in 2015, and has since launched HarmonyOS versions 1.0 to 4.0 one after another. In order to ensure daily use by users, Hongmeng’s user versions so far are compatible with Android.

The release of HarmonyOS NEXT is a dividing line, it will break away from the Android architecture and become a truly independent operating system, also known as "Pure Blood Hongmeng".

according toManaging Director of Huawei, CEO of end point BG, Chairperson of Smart Car Solutions BUAccording to Yu Chengdong, HarmonyOS has achieved breakthroughs in the core technologies of some operating systems, including AI frameworks, large models, design systems, programming frameworks, programming languages, compilers, etc.

As of now, more than 200 software vendors have started the development of Hongmeng native applications, accounting for 90% of the top Internet applications. Huawei’s short-term goal is to reach 5,000 cooperative APPs in the middle of this year, and eventually more than 500,000 applications will join the native Hongmeng camp.

For the reason why Huawei launched HarmonyOS, Gong Ti, president of Huawei’s end point BG software department, said that one is to solve the continuity of experience after sanctions, but this is no longer a problem; the other is to change the status quo of the industry, such as jumping out of the original Android shackles and doing a soft and hard core cloud integration architecture.

Apple has set a precedent in this regard, and the great success of iOS is due to the comprehensive self-development of its chips and operating systems. Due to the higher compatibility of software and hardware, the performance of hardware can be better played, making the operation experience smoother.

The core factor for the success of any system is ecological prosperity. So far, only the two giants iOS and Android have successfully established an ecosystem in the global mobile ecosystem. Microsoft Windows Phone Store, Samsung Tizen, and Alibaba Cloud OS have all been defeated by the ecosystem.

Therefore, since the end of last year, HarmonyOS NEXT has been working hard to expand Moments.

The expansion speed of Hongmeng ecology is faster than expected by the outside world. At present, the software manufacturers that have started the development of Hongmeng native applications cover travel navigation, audio and video entertainment, news reading, practical tools, travel accommodation, financial management and other fields, and include some leading APPs, such as Alipay, Meituan, JD.com, Qunar, Xiaohongshu, etc.

Leading apps have joined the Hongmeng camp one after another, and the core lies in the expectation of commercial benefits.

As the Internet user growth dividend continues to decline, traffic costs are rising, and the high "tolls" of traditional channels make Internet manufacturers miserable. The appearance of Hongmeng may help change the rules of application distribution.

After the chip constraints are resolved, Huawei’s user scale is still attractive to partners. A developer cooperating with Hongmeng told Interface News that the industry is generally optimistic about the rebound in Huawei’s mobile phone shipments. Since Huawei and Apple account for a higher proportion of high net worth users, the potential commercial value is also higher.

An engineer involved in the development of Hongmeng’s native application said that the sooner you cooperate, the more recommended locations you can get at the press conference, as well as free recommendation spots in the app store, to increase the opportunity for APP display.

But before getting real benefits, another consideration for software vendors is development costs. To this end, Huawei’s "Yaoxing Plan" invests 7 billion yuan to encourage developers to innovate more in Hongmeng’s native applications, meta-services, SDK and other aspects.

Zhu Yonggang, president of Huawei End Point Cloud, said that Hongmeng Ecology has passed the first stage, which is to complete the verification and development of ecological bases and large-scale games, tools and other applications. Next, it will enter the second stage to gradually complete the power builder and accelerate the application of Hongmeng in various industries.

Due to the scarcity of Hongmeng engineers in the early stage of ecology, the salary of related positions is generally high. According to Maimai platform information, the monthly salary given by Meituan Hongmeng infrastructure engineers is between 40,000 and 60,000 yuan. Huawei has cooperated 305 universities and 286 companies to conduct relevant course training, and said that in the future, it will train 100,000 Hongmeng developers every month.

When traffic costs are high, the mobile market no longer needs an operating system dominated by traffic bidding rankings, but a more intelligent and full-scenario platform. This is Hongmeng’s opportunity, but whether it can form a long-term prosperous ecosystem that benefits both developers and users is also its challenge for a long time.

Huawei has made a definition internally. For an operating system ecosystem, software usage and market share are the core factors for its survival and success. 16% market share is a life-and-death line, and this year will also be a critical year to determine whether Hongmeng can cross this line.

Tencent news group avatar expression pack shares Tencent news group application icon picture daquan

  Tencent news group head picture Tencent news group picture daquan

  How to change the image of Tencent News Group? qq Group is like Tencent News. Recently, some owners who can play have turned their own groups into Tencent applications. The most common one is Tencent News, which is very nice. As a result, there are piles of terrible and bizarre news in the group of friends.

  Routine play, first of all, you have to have a group, then, change the pictures and names into apps in Tencent, and then, make good relations with your good managers and ask them to change their names and make them look like news.

  As shown in the picture below, the group business cards have to be changed to look like various news.

  This, okay, is very strong. In short, it is very creative.

  Only one Tencent is not fun.

  P1 application treasure.

  

  P2QQ mailbox

  

  P3QQ music

  

  P4QQ team

  

  P5QQ weather

  

  P6QQ mobile game

  

  P7QQ wallet

  

  These games must be very interesting, of course, I have to say, there are risks.

No.260th nursing mother and her flood-fighting "women soldiers"

In this squad, Li Jie is responsible for leading five "post-90 s" girls to and from the township government and the flood control front line every day. They send heatstroke prevention drugs and daily necessities to their comrades who are on duty on the levee, and also share the task of patrolling the levee. After delivering the materials every day, the team members picked up the tools for inspecting the dike and put them into the dike inspection.

In the hot summer, dressed in camouflage uniforms and in the scorching sun, they walked with vigorous steps, patrolling the dikes over and over again to check the dangers and clear the dikes. They have to walk for more than an hour every day on the 450-meter Fanglan Lake embankment. The reason why they walk for a long time is not because they walk slowly, but because they check carefully and patrol carefully. Every time I come back from the inspection, although everyone is tired and sweaty and their clothes are soaked, no one wants to stop. In addition, in order to be familiar with the professional knowledge of flood control, Li Jie also specially invited male cadres with rich experience in flood control to give lessons to learn to identify bubbles and piping.

In order to devote herself to the flood control work, Li Jie gave her son to her parents for care. Every morning, Li Jie will squeeze out the breast milk that the child wants to drink that day and store it. Then, she will lead five team members to start a day’s work. Whenever she talks about her family, Li Jie feels guilty. Originally, her parents were going to travel, but in order to support her work, she returned the booked air tickets and hotels. For her son who has just turned 10 months old, she feels guilty that she can’t accompany her children as often as other nursing mothers. However, when she saw that the soldiers of the army were desperate for flood fighting and disaster relief day and night, she could not be indifferent.

In the flood control front line of Fanglan Lake embankment in Yujiahe Township, Lushan District, Jiujiang, this "women soldiers" can be said to be known to everyone. They take the initiative and go in the rain, and fighting floods and disaster relief is no longer a man’s "patent". Some of them are just married and some are pregnant, but they still show their grace with practical actions.

The story of disaster relief is real every day. These women give up their families and care for everyone. Their figures stand tall in the flood control and disaster relief, which makes us firmly believe that we will finally see the rainbow after the storm. Let’s say thank you to those who stick to the front line of flood control and practice the "Do not forget your initiative mind" with actions!

Make more efforts to make the computing industry bigger and stronger, compete for "smart computing" and lead the industrial transformation.

CCTV News:This month, the Ministry of Industry and Information Technology and other six departments jointly issued the "Action Plan for High-quality Development of Computing Infrastructure", which clearly stated that the comprehensive supply capacity of computing power will be steadily improved. What is the current development of China’s computing power industry? What are the key points in the next step? Come and see the reporter’s report.

Headquarters CCTV reporter Ning Kun:Now, such a holographic cartoon character beside me can have a simple question-and-answer conversation with you like a personal assistant, and these large models also need a lot of computing resources in training. Hello, what other fields can computing power be used in?

The image of virtual "number wise men" is orange;In addition to intelligent transportation, smart cities, intelligent manufacturing, intelligent mines, high-definition video, virtual reality, augmented reality and other fields, we can also apply computing power to more fields.

The intelligent computing center used in artificial intelligence training has also become the key direction for all parties to build computing infrastructure. Compared with traditional data centers, intelligent computing centers have higher requirements for computing chips, software and high-speed networks. In Zhangjiakou, Hebei Province, a large-scale intelligent computing center was officially put into operation, and finally it can reach 120 billion floating-point operations per second.

Wang Chaoyang, General Manager of R&D Division of Alibaba Cloud Data Center:Take the short-term and medium-term weather forecast model we recently cooperated with our customers as an example. It takes several hours to calculate in the traditional way, but it can be compressed to less than 3 seconds by using intelligent calculation.

According to industry insiders, the demand for intelligent computing in frontier fields such as large-scale model training, remote sensing detection, life sciences and autonomous driving is growing rapidly.

According to the recently issued "Action Plan" goal, by 2025, the proportion of intelligent computing power in China will further increase from the current 20% to 35%, and the growth rate will be faster than the average growth rate. According to incomplete statistics, at present, there are more than 30 cities in China that are building or preparing to build intelligent computing centers.

Zhao Ce, Deputy Director of the Information and Communication Development Department of the Ministry of Industry and Information Technology:Strengthen the monitoring of data center occupancy rate, optimize the layout of computing infrastructure in the country, especially highlight the deployment of intelligent computing power, and support the development of key industries and key fields such as artificial intelligence.

The integration of "East Counting and West Counting" and cost reduction calculation networks has become a trend

According to the latest data, the number of standard racks in use in China’s data centers exceeds 7.6 million, ranking second in the world in terms of total computing power. How to allocate and use the rapidly growing computing power resources more reasonably and efficiently? Continue to read the report.

In a company specializing in film and television production in Zhejiang, there are now more than 30 films that need to be rendered in the later stage every year. This rendering process needs a lot of computing resources, which used to be done by local servers, but because of the shortage of resources, it will also encounter problems such as long rendering cycle or high cost.

Zhang Shiyu, visual effects director of a cultural media company in Zhejiang:In the past, rendering was always done locally. (Now) Through the "computing brain", the computing power of the west (region) was called, which greatly shortened the rendering cycle and saved the overall cost by more than 10%.

The so-called "computing brain" refers to a scheduling system that can cover a large number of computing resources in the country to dynamically allocate computing power in different regions in real time to complete tasks.

Sun Shaoling, Deputy General Manager of China Mobile Cloud Capability Center:Integrating computing network resources all over the country into a supercomputer, so our network is actually more like the bus inside the computer, which requires very high network delay and bandwidth.

Experts said that in the process of future convergence and development of computing networks, it is necessary to fully consider the rational distribution of computing power supply and demand between the eastern and western regions, and at the same time continuously improve the data transmission capacity of the network. According to the recently issued "Action Plan" goal, in terms of carrying capacity, by 2025, the national hub node data center clusters will basically realize direct network transmission not higher than 1.5 times the theoretical delay, and the coverage rate of optical transmission networks in key application sites will reach 80%.

Wang Zhiqin, Vice President of China Information and Communication Research Institute:According to the setting of data center, supercomputing center and intelligent computing center, it may play a good role in the traction of some new types of optical communication products with higher speed (bandwidth), including 400G (Gigabit) and 800G (Gigabit).

Lenovo Group and Alat Enet of Saudi Arabia reached a strategic cooperation of $2 billion.

[Global Network Technology Comprehensive Report] On May 29, 2024, Lenovo Group announced today that it has reached an important strategic cooperation with Alat Enette, a subsidiary of Saudi Arabia Public Investment Fund (PIF). According to the agreement, Alat Enette will provide Lenovo with $2 billion interest-free convertible bond investment to support its global business development and innovation strategy.

This cooperation involves not only capital investment, but also the establishment of Lenovo’s regional headquarters in the Middle East and Africa markets in Riyadh, Saudi Arabia. The headquarters will include a customer service center and a research and development center for the region, aiming to better serve the local market and promote scientific and technological innovation. At the same time, Lenovo also plans to build a new PC and server manufacturing base in Saudi Arabia to strengthen its global manufacturing layout.

PIF, as the world’s leading sovereign wealth fund, has an asset management scale of more than 700 billion US dollars, which is an important force to promote the implementation of Saudi Arabia’s national strategy "Vision 2030" plan. Alat Enet, a wholly-owned subsidiary, focuses on transformative technology investment and sustainable manufacturing, and is committed to promoting Saudi Arabia to become a global manufacturing center for sustainable technologies through cooperation with global benchmarking companies.

This strategic cooperation is regarded as recognition of Lenovo’s established strategy, strong execution, excellent operational capability and commitment to continuous investment and innovation. This investment will provide greater financial flexibility for Lenovo’s intelligent transformation strategy, accelerate its transformation process, and further enhance its position in the global diversified manufacturing field.

With the rapid growth of digital economy in the Middle East and Africa, the cooperation between Lenovo Group and Alat Enette is expected to release the great potential of digital technology to drive change in this region. According to the forecast of market research institute IDC, the market size of information technology and enterprise services in the Middle East and Africa is expected to reach nearly $38 billion in 2027.

Yang Yuanqing, Chairman and CEO of Lenovo Group, said: "This cooperation will provide us with more resources and financial flexibility to accelerate the transformation and expand our business and seize the huge growth opportunities in the Middle East and Africa. We plan to build a new technology and manufacturing base in Saudi Arabia to help the region develop into a future innovation center. "

Amit Midha, CEO of Alat Enette, also said that they are honored to be a strategic investor of Lenovo Group and look forward to seeing Lenovo Group further release its potential in the Middle East and Africa.

According to the bond subscription agreement reached between the two parties, Lenovo Group will issue a convertible bond of US$ 2 billion, which will expire in three years and have the opportunity to be converted into equity at the initial conversion price of HK$ 10.42 per share. In addition, Lenovo also proposed to issue 1.15 billion warrants to raise additional funds to support future growth.

In this transaction, a number of well-known institutions provided consulting services for both parties to ensure the smooth progress of cooperation.