The P70 mobile phone was not released, but Huawei brought the "new" intellectual S7 and the first laptop MateBook X Pro equipped with Pangu model.

On April 11th, Huawei HarmonyOS Ecological Spring Communication Meeting was held online. Yu Chengdong, managing director of Huawei, CEO of BG, and chairman of BU, a smart car solution, revealed the latest sales data of HarmonyOS Zhixing at the press conference. The number of new M7 was 174,000 in seven months, and the cumulative number exceeded 70,000 in three months.

Xinzhijie S7 launches Huawei Visual Intelligent Driving HUAWEI ADS Scheme.

Zhijie is a smart car jointly built by Huawei and Chery. This time, it’s a new intellectual S7 based on the old S7. There are five products in Zhijie S7 released by Huanxin this time, namely Zhijie S7 Pro, Zhijie S7 Max, Zhijie S7 Max+, Zhijie S7 Max RS and Zhijie S7 Ultra. The price starts at 249,800 yuan.

This time, Huawei launched the basic version of HUAWEI ADS, and Zhijie S7 Pro will be equipped with this pure vision solution for the first time.

There are two schemes of automatic driving: lidar and pure vision, and there has been a debate in the industry about the advantages and disadvantages of the two schemes. Huawei used lidar scheme before, and this time it launched a pure vision scheme.

According to Huawei, visual intelligent driving does not rely on lidar and high-precision maps, which can realize "quick and easy opening of national high-speed cities and easy stopping of intelligent parking". Yu Chengdong also said at the press conference that Huawei’s pure vision scheme is better than Tesla’s posture experience. Tesla mainly adopts visual driving scheme.

In terms of battery life and charging efficiency, Zhijie S7 is fully equipped with Huawei Whale 800V high-voltage battery platform, with a minimum power consumption of 12.4kWh per 100 kilometers and a longest cruising range of 855km.

In the field of intelligent cockpit, the Super Desktop 2.0 of HarmonyOS 4 system supports the full boarding of mobile phone applications, and HUAWEI MagLink can expand the screen for the back row. In addition, in-vehicle smart assistant Xiaoyi will be connected to Huawei Pangu model in May.

The old Zhijie S7 was released in November, 2023, positioning a smart car with high energy and large space, with four configurations, with a pre-sale price of 258,000 yuan. However, the sales volume after listing and delivery is not very ideal. At one time, there were network rumors that Chery did not actively cooperate with Huawei in the production of Zhijie S7, and only allocated a small amount of production capacity to Zhijie S7, with a daily output of only a few dozen vehicles, which led to a large number of orders that Zhijie S7 could not deliver. However, Jin Yibo, a spokesman for Chery, responded to the The Paper reporter that the online rumors were not true, the cooperation between the two sides was smooth, and the resignation of senior executives was not due to the cooperation project. According to public data, the cumulative sales volume of Zhijie S7 is 2,297 units in the three months since its listing.

However, Huawei has always been good at rejuvenating old cars. At the beginning, it asked the old M7 models to sell well after rejuvenation. Can the new intellectual S7 replicate the brilliance of the new intellectual M7?

Chery has also made improvements in response to the delivery problem that was previously spit out. Yin Tongyue, Chairman of Chery Group, said at the communication meeting that Zhijie is Chery’s first priority strategic project, and an independent brand division has been established, led by the person in charge of R&D and manufacturing. The intellectual community has an exclusive manufacturing industrial park and special resources investment guarantee. Yu Chengdong said that Zhijie S7 got off the assembly line one car a minute, and now it has started mass delivery.

In addition, the price of Xinzhijie S7 has also been adjusted to make it more competitive. The latest consumer who buys Zhijie S7 will enjoy the rejuvenation rights worth 30,000 yuan, and the old owner will enjoy the owner care worth 13,000 yuan, including 10,000 yuan of cash-filled red envelopes. After this operation, Xinzhijie S7 and Xiaomi SU7 collided head-on in price.

Of course, we will often do what we are good at, and then Huawei will issue an upgraded M5. Yu Chengdong revealed that the new M5 will be released on April 23rd, 2024.

Huawei MateBook X Pro released, equipped with Pangu model.

Huawei also released Huawei MateBook X Pro, the first notebook computer equipped with Pangu model. This 14-inch notebook computer takes a thin route and weighs only 980 grams, but with the blessing of a large model, it can be more intelligent.

According to reports, the first application of Huawei Pangu model, AI summary function can quickly and accurately extract key information from text, audio and video content, which can help users quickly and accurately filter out valuable content from massive information, thus helping users to master the main points of the meeting more efficiently.

Huawei MateBook X Pro is also equipped with Huawei’s AI space function for the first time. Through the AI space, users can directly access rich AI applications with one click, and support more than 100+ agents. It is a one-stop AI capability aggregation portal, which can make code programming, PPT production, paper reading and typesetting, collection of learning materials, video picture creation, travel planning and other scenes more efficient and convenient.

In addition, the star flash version of Huawei wireless mouse was released together with Huawei MateBook X Pro. The mouse is equipped with star flash wireless communication technology and cooperates with adaptive frequency hopping algorithm. Compared with the previous generation of Huawei wireless mouse, the anti-interference ability is improved by 4 times+,and the complex environment is more stable. Huawei MateBook X Pro’s new products start at 11199 yuan.

　　Why is the balance insufficient?

　　After investigation, there were more than 490 pieces of information during the period from September 14, 2019 to October 26, 2019, all of which were "expenditures". The column of "transaction type" was mainly displayed as "quick" and "consumption", with the lowest amount in 1 yuan and the highest amount in 1000 yuan.

　　Where did the savings go?

　　Mr. Zeng said that although Ermei deleted all the transaction records in the short video software and the game, she inquired about Alipay payment records, of which about 50,000 yuan was used for "rewarding" and about 20,000 yuan was used for buying equipment in the game.

　　Why are you spending like crazy?

　　The girl told so-and-so that every recharge is voluntary and rewarding the anchor is voluntary. The reason for frequent recharge is: First, because it can be upgraded, there is pride in front of students who also play this game; Second, because you buy "skin" by recharging, you can have many beautiful clothes.

　　In order to upgrade the game and reward the anchor, a 13-year-old girl from Zigong, Sichuan, recharged a short video platform, "Fifth Personality" and "Mini World" in China for more than 490 times in 43 days, and stopped her "crazy games" … …

　　His mother, Wen Qingshu, said that this deposit of more than 70,000 yuan is the only savings saved by the family in the past two years. When this happened, she blamed herself, saying that she didn’t discipline her children well on weekdays. At the same time, she also hopes that the platform can be refunded.

　　On November 10th, Wen Qingshu reported to the local police station in Fushun, Zigong for help. A few days ago, the Chengdu Business Daily-Red Star journalist also contacted the short video platform involved, and the other party responded that if the minor rewards without the consent of the guardian, once verified, the platform will give a full refund.

　　Insufficient balance

　　Mother’s bank withdrew more than 70,000 yuan and her savings were "missing"

　　At 3 o’clock on the afternoon of November 10th, Wen Qingshu, 51, from Fushun County, Zigong City, went to the bank to withdraw money to pay the rent. The counter staff told her that "the balance of your card is insufficient", which surprised her: the card clearly has more than 70,000 yuan. How could it be missing?

　　Through further inquiry, it was found that the savings card was artificially bound to Alipay, and almost all of the 74,242.58 yuan in the card was spent through Alipay, leaving only 0.46 yuan.

　　Wen Qingshu and her husband have three daughters. The eldest daughter has worked, and the second and third daughters are still in primary school. For many years, her husband worked in other places, and Wen Qingshu spent most of her time at home taking care of her two daughters’ diet and daily life. Wen Qingshu’s education level is limited, and she has little contact with new things. She has never used online payment methods such as online banking, Alipay and WeChat. For the sake of economy, even the simplest bank card SMS prompt function has not been opened.

　　So, who moved the savings deposit at home? Wen Qingshu hurriedly called her eldest daughter and asked her to come back and find out.

　　Checklist

　　More than 490 expenditure records　Once at most, 1000 yuan.

　　Knowing that the money in her mother’s bank card was "missing", the eldest daughter called her husband to the lady and hurried back to Fushun from Zigong City. With the help of her daughter and son-in-law, Wen Qingshu printed the running list in the bank and then took it home to check it carefully.

　　After consulting, the running list information from September 14, 2019 to October 26, 2019 is really surprising.

　　According to the inventory records, there are about 508 pieces of transaction information in the whole year, among which only more than 10 pieces of transaction information were recorded from November 11, 2018 to September 7, 2019, while more than 490 pieces of information were recorded from September 14, 2019 to October 26, 2019, all of which were "expenditure", and the column of "transaction type" was mainly displayed as "quick" and "consumption".

　　After the transaction on October 26, 2019, Wen Qingshu’s bank card had no transaction record. Until the afternoon of November 10, she went to the bank to withdraw money and found that the balance in the card was only 0.46 yuan.

　　Through speculation and repeated thinking, the family included their second daughter Xiang Moumou as a suspect.

　　family meeting

　　The second daughter admitted spending Cary’s money.

　　Used to recharge games and reward anchors.

　　Mr. Zeng, the son-in-law, told the Chengdu Business Daily-Red Star journalist that at 6 pm on November 10th, a family meeting was held at home, and the second daughter admitted that she had moved her mother’s bank card.

　　The second daughter confessed to her family that the money in the bank card was used by her, but it was not clear how much she used, except that after the last payment at the end of October, she could no longer use it. These 490 expenses totaled more than 74,000 yuan, all of which were used for game recharge and rewarding anchors.

　　Under the family’s questioning, the second daughter also admitted that the money was mainly used in two aspects, one was to buy "skin" in the game, and the other was to "reward" the anchor when watching the live game in the short video software. Mr. Zeng said that although Ermei deleted all the transaction records in the short video software and the game, she inquired about the payment records of Alipay, of which about 50,000 yuan was used for "rewarding" and about 20,000 yuan was used for buying equipment in the game.

　　The reporter looked at the contents of the games played to XXX, mainly role-playing games. In one of the game interfaces named "Fifth Personality", the role information played by XXX shows that the recharge data is 156,490, and the recharge amount is 15,649 yuan (without deducting the gift score) according to the rule that 1 yuan money is exchanged for 10 points set in the game.

　　According to Mr. Zeng, most of the deposits in the bank card are used to "reward" many live anchors in short video software, and almost all of them play role-playing games live. According to his incomplete statistics, the amount used to reward someone is about 50,000 yuan.

　　The girl involved

　　Recharge and reward are voluntary.

　　For "pride" and "nice clothes"

　　The girl told the reporter that she probably started to contact role-playing games at the beginning of last year, mainly focusing on the game of "fifth personality". She plays with her mobile phone every day when she comes home from school. Under normal circumstances, she plays games for two or three hours every day, and on weekends, she spends more time.

　　In the game, you can upgrade to someone by "fighting", and at the same time, you can purchase points by recharging cash to achieve rapid upgrade and buy different types of "skins" in the mall. Judging from the running list, the first recharge time to XXX was September 14th, 2019, and the recharge amount was 1 yuan money, and then it was increased one after another until it was expanded to watch live video and reward live anchors.

　　Xiang said that the mobile phone number she used was registered with her mother’s ID card, and then she quietly found her mother’s bank card, and registered Alipay through self-study, and then began to recharge.

　　From 1 yuan to 10 yuan, to 68 yuan, and then to 198 yuan, the highest single recharge of 1000 yuan … … After trying again and again, I found that my mother would not find out after each recharge, so the amount of recharge was increasing. In her opinion, Cary’s money is inexhaustible.

　　To say that every recharge is voluntary, and rewarding the anchor is voluntary. The reason for frequent recharge is: First, because it can be upgraded, there is pride in front of students who also play this game; Second, because you buy "skin" by recharging, you can have many beautiful clothes.

　　For the reporter’s question "Do you know how many clothes you can buy with the money you recharged in reality", I said "I don’t know" to XXX; The reporter asked, "Do you know what the money is for your mother and family?" He also said, "I don’t know."

　　Mother blames herself.

　　It is also responsible for not disciplining your daughter well.

　　I hope the platform will refund.

　　Wen Qingshu, the mother, blamed herself very much. She said frankly, "I don’t understand these high technologies", but the fact that her second daughter spent all her savings playing games at home also blamed her for not disciplining her daughter well on weekdays and should bear part of the responsibility.

　　Wen Qingshu said that this 70,000 yuan was accumulated in the past two years, when her husband worked outside the home and saved money. So much money was saved at home, and she hoped to save more for her second daughter and third daughter to study. Suddenly, all my savings are gone, and I feel very sad. I don’t know what to do. I hope the platform can get a refund.

　　At 9 o’clock on the evening of November 10, Wen Qingshu, accompanied by her eldest daughter and son-in-law, went to the local police station to report the case. On November 11th, Mr. Zeng, the son-in-law, took his second sister to the local cultural department to reflect this situation, and called the cultural department where the relevant game software was registered to tell the story and put it on record.

　　Mr. Zeng told reporters that they hope more parents can take warning, correctly guide and manage their children to play games, and avoid similar situations from happening again. At the same time, they also want to seek help through the media to understand the legal ways to recover related losses, hoping to get a refund.

　　Platform involved

　　If the minor rewards without the consent of the guardian

　　Once verified, a full refund will be made.

　　A few days ago, the Chengdu Business Daily-Red Star journalist also contacted the short video software platform used by Xiang Moumou. According to the relevant person in charge of the platform, first of all, the platform does not approve of minors to recharge their rewards when watching live broadcasts. If minors reward without the consent of their guardians, once verified, the platform will refund them in full. In addition, when minors use the software platform, parents can first turn on the youth mode in the interface. After this mode is turned on, content suitable for teenagers will be presented, and it is impossible to recharge the live broadcast.

　　In addition, the relevant staff of the production platform of the "fifth personality" game said that in the event of similar situations, parents are advised to make corresponding complaints through the "caring platform" of the platform. In addition, the platform suggests that parents can communicate with their children more and educate minors to play games reasonably. The platform will also work with parents to jointly protect the growth of minors.

　　Lawyer’s statement

　　A 13-year-old girl is a person with limited capacity for civil conduct.

　　Can declare a refund to the operating platform.

　　But guardians are also at fault.

　　Lawyer Zhang Shouyao of Sichuan Fangce Law Firm believes that the General Principles of Civil Law stipulates that minors over the age of eight are persons with limited capacity for civil conduct, and they can perform civil legal acts on their behalf or with the consent and ratification of their legal representatives, but they can independently perform civil legal acts that are purely beneficial or that are suitable for their age and intelligence.

　　Zhang Shouyao said that as far as the incident is concerned, the 13-year-old girl recharged the game and rewarded more than 70,000 yuan, which is no longer a civil act commensurate with her age and intelligence. If the legal representative does not ratify it, the act is invalid and she can request to return all the recharge and rewards. On the one hand, it can be solved through negotiation, and if necessary, it can seek help from the Consumers Association; If negotiation fails, it can be settled through litigation.

　　Lawyer Feng Jun, a member of the Rights Protection Committee of Sichuan Lawyers Association, said that the 13-year-old girl is a minor and a person with limited capacity for civil conduct in civil law, and she can make judgments on life matters corresponding to her current age. It is generally understood that it is ok for girls to play games such as video game city if they spend hundreds of dollars to buy game coins, but it is invalid to use more than 70 thousand yuan for game recharge one after another. Based on this, the game operator should return the prepaid money to the girl’s parents "because the girl’s big recharge behavior has not been approved by her parents".

　　Feng Jun said that as parents, they should fix evidence to prove that their parents are unaware of the large recharge behavior, and then report to the customer service phone of the game operation platform. If the platform refuses to accept it, they can file a lawsuit in the name of their parents and recover the money through judicial procedures. In addition, Feng Jun also said that in this incident, the girl’s parents, as guardians, failed to fulfill their guardianship responsibilities and bank card custody responsibilities, and they also had certain faults. (Chengdu Business Daily-Red Star journalist Yuan Wei’s photo report)

　　Guangzhou Daily News (all-media reporter Wen Jing) The holiday in Tomb-Sweeping Day has arrived, and the weather is getting warmer. Whether hiking, camping or long-distance travel around the city is getting hotter and hotter. However, it should be noted that there are hidden dangers in some minority scenic spots and undeveloped areas that have been "planted with grass" on social platforms. On April 3, all-media reporters learned that some social media platforms are cracking down on users sharing content such as "improper play strategy" and "promotion of’ dangerous attractions’". Among them, "Little Red Book" extensively linked community users to form a joint effort of governance, and launched the "risk location" reporting line at the end of January this year. In the past two months, more than 48,000 reports have been received from users. After verification, the platform excavated 112 new risk locations and disposed of more than 350,000 "bad notes".

　　In addition, another social media giant, Tik Tok, also issued a "safety tip" to remind users not to shoot or publish related content of "wild scenic spots", closed or restricted areas with potential safety hazards when they go hiking in Tomb-Sweeping Day.

　　The reporter saw in Xiaohongshu’s "Risk Location" reporting line that when users find recommended dangerous attractions and other contents in the station, they can click on the top of the notes to enter the "Reporting" entrance and select "Risk Location", and the platform will quickly dispose of it after verification. Up to now, Xiaohongshu has put safety tips on more than 520,000 notes of risky locations.

　　In March of this year, Xiaohongshu also publicized a number of "dangerous places" on foot in the station. "With the popularity of hiking, more and more outdoor enthusiasts are seeking new adventures. However, many places not only have extremely high natural protection value, but also complex terrain and weather conditions bring great risks to hiking exploration. We strongly urge everyone to avoid entering high-risk areas. " The relevant person in charge of the governance of Xiaohongshu platform said, "In the process of investigating risk locations, there are actually situations in which screening is difficult and the number is difficult to exhaust. Therefore, we also hope to unite user power as an important supplementary means to tap risks."

　　For different contents, Xiaohongshu has adopted refined management to fully protect the enthusiasm of creators while ensuring safety. The relevant person in charge said that the platform will "play all the games" for the content that is explicitly prohibited by law and the forbidden place of official licensing; At the same time, "it will also fully verify the requirements of the place of play, whether it is forbidden to enter the whole area or controlled by limited conditions, so as to manage it more accurately."

　　In addition, the platform has also carried out governance for the improper strategies of "evading tickets", "avoiding security inspection", "copying trails" and "privately digging vegetation". The above-mentioned person in charge suggested that "travel chaos such as ticket evasion has a long history. In order to let users see safer travel strategies, the platform is willing to work with all sectors of society to resist improper strategies and form a joint effort of governance." The relevant person in charge of the platform said.

Xingyue L is really good. The official has always stressed that it is a compact SUV, but its wheelbase has reached 2845mm, which is a proper medium-sized SUV.

This positioning can be said that it wants to reduce the dimension and hit the joint venture compact SUV, such as CR-V, which won the top spot in SUV sales in April, or Qijun, which is going downhill. From another angle, is Xingyue L forced to lower its positioning in order to avoid direct competition with UNI-K and Mocha, which are currently in the limelight?

If it is a medium-sized SUV, then the pre-sale price of Xingyue L 148,000-188,000 yuan is really attractive.When it was officially listed, the price was mostly 145,800.(Shanghai Auto Show Eggs Guess), but if it is a compact SUV according to the official statement, then the price is probably too confident.

Whether it is medium-sized or compact depends not only on the wheelbase parameters, but on the actual ride performance. Many media always mention CMA architecture when describing Xingyue L, as if this is the best automobile production architecture in the world. It is true that this architecture has many advantages, but all along, no matter whether it is Xingrui, Xingyue or now Xingyue L, as long as the cars from CMA architecture have a minor problem-Space utilization is too low..

Perhaps this is the fact that we want to cover up in the name of "subversive". Now consumers will learn to look at the parameters and learn to use the comparison function. If we only look at the body parameters, the Xingyue L can be described as invincible in the compact SUV.

As the leading and participating basic core module architecture, CMA architecture can undertake the research and development and production of medium-sized cars, but in fact, the products of this platform are mostly between medium-sized and compact models. So we see that the models from CMA architecture are often as fierce as tigers before they go on the market, and when they see the sales volume …

The sales volume of Xingrui, also known as "subversive", can’t make a greater breakthrough in the position of around 10,000 units. As for Xingyue, it has long been forgotten; At present, the sales volume of 05, which comes from CMA and has high hopes, is about 2,000 units, and 01 fluctuates between 3,000 and 4,000 units. On the contrary, 06, which is not based on CMA, has gradually become the brand sales champion.Although the sales volume does not reflect the strength, it can reflect the degree to which products are accepted by the market.

Chinese people’s demand for space exceeds other factors. At present, I only briefly looked at the Star Yue L at the auto show, but several other cars of CMA have been evaluated. The main problem is that the head space is too depressed due to the uplift of the cockpit floor.Both front and rear rows, only 01 with the highest height performed slightly better, and this problem still exists on Xingyue L..

In fact, from the CMA architecture, we can understand why the space will be small.The space inside the car gives way to the stress zone of the car body, which can play a better protection role in the event of collision.. Therefore, it’s not nonsense that Xingyue L is called a version. The overall structure and details are very similar to XC60, and the safety level should not be bad. In this way, it is quite cost-effective to spend less than 200 thousand to buy a Taiwan.

Aside from the problem of space, in fact, Xingyue L is still very capable of playing.Especially in the application of interior design and intelligent car machine, the temptation is not small.

The most attractive thing about the new car is not the central control panel.It is the color matching of the interior of Xingyue L.The double-color design has the feeling of a luxury brand. The combination of the two colors can give the interior a distinct feeling, coupled with the grade of materials, which also gives the car Xingyue L a visual sense of advanced.

Although there is suspicion of drawing lessons from peace,But I have to say that this set of interior design of Xingyue L is much more careful than copying XC60 in appearance.. At the same time, the penetrating multimedia screen on the center console is also very eye-catching, extending from the center console to the co-pilot position. I have tried UNI-K before, thinking that it is the pinnacle of domestic interior design. I didn’t know that I was a little hasty until I saw Xingyue L.

It is enough to get started in configuration.Low-profile models have practical configurations such as transparent chassis and electric tailgate.And then raising the price will add more comfort equipment in turn. From this point of view, L also used his heart to do market research. Combined with its excellent mechanical quality, the comprehensive strength of Xingyue L is really strong.

Write it at the end

The Xingyue L must be a car designed to take the volume, otherwise it wouldn’t have been warmed up for so long, and from the past half-covered and half-ashamed to the present, I just use the engine. If you don’t believe me, just open the hood. Endorsement by motivation is more useful than saying anything.

The engine used did bring a lot of attention, but the three versions on sale are all 7DCT gearboxes, which is probably an important reason for the polarization of public opinion after the announcement of the pre-sale price of Xingyue L. In fact, I don’t have much opinion on dual clutch, but everyone has been paying attention to the power combination of 2.0T+8AT before, and the pre-sale price of this version has reached 178,800, which is really disappointing.After all, it is also 2.0T, and the price of the third generation is much more fragrant.

A pertinent evaluation of the car Xingyue L, its dimension reduction blow is probably more like "Reduced the level but not the price.",the space performance between compact and medium-sized SUVs has some advantages, but at the same time the price is higher. However, Xingyue L is also attractive in configuration and design, so let’s wait for its official listing before commenting on its future performance.

　　At the "Xicha" located on the second floor of Juntai Department Store in Xidan, Beijing, people who buy and wait for tea are crowded with tea shops.

　　Our reporter Zhang Yiqi photo

　　In recent years, Jinan City, Shandong Province, based on the ancient historical and cultural resources of Quancheng, has actively preserved and restored many old buildings in the commercial port period, including Xiaoguanghan, created an "oriental painting" that perfectly combines China’s traditional culture with modern high technology, and innovated and upgraded the "online celebrity" punching place, Kuanli Qilu Food Club, forming a unique architectural style, time-honored brand and commercial culture of Quancheng Jinan.

　　The picture shows an old shop owner soliciting customers in front of Qilu Food Fair in Kuanli, Jinan.

　　Photo by Yu Fangping (People’s Vision)

　　On Tuesday, May 14th, at 3: 50pm, the "Happy Tea" on the 2nd floor of Juntai Department Store in Xidan, Beijing was crowded. This online celebrity tea shop, which often appears in WeChat circle of friends and Tik Tok, often has to wait in line for dozens of minutes or even hours. Even if the queue time is long, it still does not affect its super popularity. After 4 o’clock, there are more and more people queuing in this store in Xidan.

　　Online celebrity, refers to the network red man. Online celebrity stores refer to those shops with high popularity on the Internet, including restaurants, cafes, tea shops and homestays. Especially under the premise of continuous development of self-media and short videos, more and more stores have become online celebrity stores with the help of them, attracting many people to come to punch in.

　　However, becoming a online celebrity store is only a marketing tool, and attracting customers is only a primary goal. In the longer term, it is necessary to retain customers, which requires shops to work hard on products and services. Online celebrity store should have a good reputation, but more importantly, it should strictly control the quality to create a veritable online celebrity store that can stand the market test.

　　Is high face value the "last word"?

　　Observing the online celebrity stores that are popular on the Internet, we can find that they basically have one thing in common, that is, they pursue "high value". Either the store decoration style is unique, or the product packaging is unique, or the product itself is unique, but in the final analysis, it is able to attract people at the first time.

　　"Hi Tea" has made great efforts in stores and products. From shop design to tea cup packaging to milk tea itself, it has a "high value", and then through the recommendation of various road networks and the customers who have experienced it, its communication effect has doubled, attracting more and more people to try.

　　Xiaoliang works in a hospital in Langfang City, Hebei Province, and often comes to Beijing to play with family and friends. I often see the recommendation of "hi tea", so she and her friends stood in line for 50 minutes at the "hi tea" in Zhongguancun, Beijing, and finally tasted the legendary "hi tea". "I mainly want to taste how delicious it can be. Langfang doesn’t sell it. If you come to Beijing, you have to try it."

　　Xiaoliang’s evaluation of "hi tea" is average, and he thinks there is nothing unique about the taste. However, Guo Yiran, who often drinks "hi tea", thinks it tastes very good.

　　Guo Maoran works in an Internet company in Beijing, and often gets together with friends on weekends or in his spare time, so he has come into contact with many online celebrity stores, especially some online celebrity restaurants. Guo Maoran showed reporters several restaurants in online celebrity that she had been to with her mobile phone. From the pictures, these restaurants are novel in design, unique in style and superior in geographical location, all of which have high "face value".

　　Guo Maoran introduced a restaurant next to the Forbidden City. This restaurant is located in a small courtyard, with simple and elegant interior design, the Forbidden City wall outside the window and exquisite food. This restaurant is suitable for both parties and taking photos, but it is very expensive. In public comments, the per capita price of this restaurant exceeds that of 700 yuan. "But in fact, the food is not very delicious. Many customers go to take pictures. Even so, there are still many people. " Guo Yiran said.

　　But not all online celebrity stores only pursue "high value" on the facade, and some online celebrity stores will constantly improve the quality of products and services and attract customers with connotation. Others become online celebrity stores because of their connotations.

　　Kobayashi works in the headquarters of Shanghai UnionPay. He talked to reporters about an experience of queuing. Radio Lane Hot Pot, located near Shanghai Hongqiao Football Stadium, is very famous in Shanghai. It is also a online celebrity restaurant, and there are long queues at the restaurant door every day. Kobayashi once went to queue up at 2: 45 pm. Unexpectedly, he didn’t eat until 8 pm, and the queue was nearly 6 hours. In the end, Kobayashi and his friends only ate for 2 hours. "The hot pot tastes good. Although it has been waiting for a long time, I think it is still worth it." Xiaolin said.

　　Liao Huaixue, a lawyer of Taihetai Law Firm, said in an interview that online celebrity’s economy is an attention economy. Relying on the spread of the Internet, social short videos and other platforms to promote, online celebrity Store can get a lot of attention in a short period of time and has a huge flow. Attention and flow mean purchasing power, which can be transformed into economic benefits.

　　How much do you know about the routines of online celebrity store?

　　There is a buzzword on the internet: the longest road I have traveled is your routine. This sentence is very suitable for online celebrity stores, and it is the customers who fall into the "routine" that make online celebrity stores popular.

　　Queuing is one of the marketing routines of online celebrity store. When you see a long queue at the door of a certain store, many people’s first instinct is that the products of this store should be very good, which may lead to the idea that "I should try it, too." This is exactly what online celebrity stores want, and many online celebrity stores use this psychology to attract customers. In order to create the effect of queuing, some online celebrity stores will set the counter near the door to increase the illusion of long queues.

　　While waiting in line at a online celebrity store, the reporter interviewed a number of customers in line at random. Some customers come here because they like it, others come here for admiration, and some just pass by and see many people queuing up to buy. It has been repeatedly exposed on the Internet that some online celebrity stores hire people to queue up to create false prosperity, so as to attract people. What’s more, he even started a queuing business, selling his own number to customers, and became a "scalper" queuing in online celebrity stores.

　　More routines are using social networks, and taking photos and punching cards is one of them. Guo Maoran once experienced a photo studio, mainly taking id photos. At the time of checkout, the store told me that if you upload the ID photos that have been washed out in the WeChat circle of friends, you can enjoy the discount. Guo Yiran took a photo of his identity card and uploaded it. "Unexpectedly, many people came to ask me where this photo studio is?" Guo Yiran recalled this experience to reporters. "This invisibly brought more customers to this photo studio."

　　Nowadays, many online celebrity stores adopt the strategy of encouraging customers to take photos, and increase the exposure of the stores by sharing them with customers themselves. As the saying goes, "three people make a tiger", if people constantly bask in the same store on social networks, it will arouse more people’s curiosity, thus gathering more popularity for online celebrity stores.

　　"Under the influence of social networks, in addition to actual consumption, consumers go to online celebrity stores and meet the needs of social sharing, such as punching cards in online celebrity stores and sending friends." Liao Huai said. This shows that the strategy of online celebrity stores spreading through social networks is very effective.

　　People who often brush Tik Tok will brush short videos that recommend eating, drinking and having fun, or recommend short videos of some shops from time to time. Seeing the recommended food, I will itch to try it. But this is probably the "routine" of online celebrity store.

　　Since the rise of media, especially short videos, online celebrity stores have found new marketing methods. By shooting short videos, food and services can be displayed in all directions, and then some self-media marketing numbers, including Tik Tok, are employed to constantly recommend stores, so as to build the store into a online celebrity store. Or invite some online celebrity to come to the store to experience, and improve the popularity of online celebrity store through the heat of online celebrity.

　　Jin Ge, an assistant researcher in Peking University and a doctor of journalism, analyzed the reasons to the reporter: passenger flow is a potential benefit for shops, and the current conventional methods to attract passengers generally cost more. Attracting traffic through the internet and then converting it to offline has become a new channel for obtaining passenger flow. This way of obtaining passenger flow is obviously lower and more efficient than conventional advertising and sales promotion.

　　"For shopkeepers in online celebrity, they will do whatever attracts attention on the Internet." Jin Ge said that there is still a problem of marginal cost. The more shops that attract people’s attention, the lower the price of traffic.

　　Why is it difficult for online celebrity store to "grow red"?

　　If one word is used to describe online celebrity store, ups and downs are the most appropriate. Many online celebrity stores that have been screened are gradually fading out of people’s sight, and even have closed down. It lasts only a few months, and the longer time may only be one year. A netizen concluded: "They are all online celebrity stores living in a circle of friends. When they disappear from your circle of friends, it is not far from the real disappearance. "

　　But there are exceptions. Some online celebrity shops have survived, and "Hi Tea" is one of them. In addition, there are those shops that rely on providing high-quality products and services, which have gained higher popularity by building the marketing strategy of online celebrity stores.

　　It can be seen that quality is the lifeline of online celebrity store. No matter Xiaoliang, Guo Yuran or Kobayashi, they all said in an interview that if online celebrity stores want to be really popular, they should start with quality and do a good job in quality control so that products can stand in the market.

　　Behind the online celebrity store is the realization of traffic, that is, a large amount of traffic obtained on the Internet will be turned into actual passenger flow, which will bring real income. "No matter how well advertising marketing is done, if products and services can’t bring consumers the expected experience, it will be difficult to get repeat customers." Jin Ge said that this would cause online celebrity stores to gain traffic while losing traffic, which is obviously not a wise move.

　　"Even online celebrity stores are in the hearts of consumers ‘ Planting grass ’ The process is also a process of constantly improving the expectation of experience, which is also a challenge to the quality of products and services of online celebrity stores. " Jin Ge said.

　　Serious homogenization is a common problem in online celebrity stores, and conformity psychology exists not only in consumers, but also in online celebrity stores. When a online celebrity store is on fire, the same type of store will appear immediately, and the same marketing method will be used to build a online celebrity store, even with similar names, which will cause consumers’ aesthetic fatigue.

　　Jin Ge said that although the rise of the emerging Internet business model has provided a low-threshold platform for innovation, it is easy to innovate and difficult to attract attention. Therefore, following the trend and hitchhiking have become speculative choices.

　　In the marketing of online celebrity store, it may also involve the issue of false propaganda. Under the fame, it is really difficult to be deputy. In the media marketing soft articles or short videos, exaggerated methods are used to amplify the effect of products. "If the actual situation after arriving at the store is inconsistent with the propaganda content of the online celebrity store, its behavior has constituted false propaganda." Liao Huaixue said that Article 4 of the Advertising Law clearly stipulates that advertisements shall not contain false or misleading contents and shall not deceive or mislead consumers. Advertisers should be responsible for the authenticity of advertising content.

　　In addition, if the online celebrity store involves false propaganda and infringes consumers’ right to know, according to the relevant provisions of the Consumer Protection Law, the store should bear corresponding legal responsibilities. Consumers should take up legal weapons in time to safeguard their legitimate rights and interests if they encounter some shops that are not worthy of the name and involve deception. This is not only responsible for yourself, but also for society.

　　At the same time, public comment, WeChat, Tik Tok and other apps should assume corresponding responsibilities. "From the perspective of platform responsibility, the network platform should take comprehensive prevention and control measures to regulate the online celebrity stores in the platform, protect the legitimate rights and interests of consumers, and earnestly fulfill the platform obligations." Liao Huai said.

　　At the beginning of July, the library of Shenzhen University Town issued a new regulation: children under 14 are not allowed to enter the library. The reason is that the museum mainly serves teaching and scientific research personnel, and there are no children’s books, and children are running noisily when they enter the museum, and the related complaints have increased sharply.

　　This slightly "decisive" rule has attracted a lot of controversy. After one month, the effect is still remarkable.

　　A quiet library is always afraid of encountering an uncontrolled "Xiong Haizi", but children in summer vacation can’t escape the call and charm of the public reading environment: the PageOne Bookstore in Qianmen, Beijing, has a bright and elegant space design, firmly "grasping" the children’s heart of swimming; In children’s reading venues of public libraries, the popularity of "parent-child reading" is increasing day by day.

　　When the public angrily divided the "isolation zone" for "Xiong Haizi" and stipulated "where children should not go", we should ask more questions — — Where can the child go to study?

　　Recently, this newspaper went deep into many children’s summer reading sites and found that children who spend their summer holidays in the city are not satisfied with being comforted only by electronic equipment and high-end travel. On the contrary, they have strong public reading needs. Children’s reading places are by no means a "supporting role" ornament of public facilities, nor an outlet for releasing parents’ educational anxiety. Children and books need to be carefully placed in a sufficiently tolerant and complete public environment.

　　Personalized bookstores gain "children’s reading diplomacy", and catering and amusement facilities are more "extra points"

　　A chain of private bookstores in Raffles Mall in Dongzhimen, Beijing, has set up "‘ Seventy-two lectures ’ The Children’s Experience Hall has seven reading themes for children aged 0-12, such as "Knowledge Exploration", "Cartoon Animation" and "Art Germination".

　　The couch on the left-hand side of the door can accommodate about 7 children at the same time. Parents consciously do not occupy the sofa seat, squatting opposite the children to guide reading. Children without seats are sitting on the wooden floor, but as long as the staff sees the sofa free, they remind other children to sit down quickly.

　　Li Yuhong, who brought her 3-and-a-half-year-old granddaughter to read a book, said that her family lives nearby, and she and her daughter-in-law take turns to take her children out to read a book, with an average stay in the bookstore of 1-2 hours each time.

　　As a "companion", Li Yuhong used to visit a bookstore regularly, closely focusing on the only reading theme; Daughter-in-law’s way is more "younger". She will take her children to sit in the consumption area, read books while drinking, and occasionally attend a lecture in parenting education.

　　"My granddaughter begged me to buy some books every time she left. I said I should buy no more than two books at a time, because I come to the bookstore too often! " Li Yuhong thinks that her granddaughter’s willingness to go to the bookstore is inseparable from the "sense of communication" at the scene. "She chatted with strange children she didn’t know about reading comics, exchanged what she was reading at hand, and made friends by the way."

　　Personalized bookstores with meticulous service and beautiful vision are easily welcomed by children’s readers and parents. Li Man, who lives in Shijingshan, Beijing and is engaged in language education, said that her 10-year-old son is obsessed with Sisif Bookstore in his hometown of Xuzhou.

　　"In Sisyphus Bookstore, adults and children can read well. Children have a special reading area, many seats, beautiful decoration and great visual experience. Such a bookstore is very atmospheric, the service is humanized, and it can grasp the needs of customers. "

　　Li Man thinks that a private bookstore near Beijing’s residence is inferior. The teahouse consumption area is only open to members, and the children’s reading area is very narrow, and it is next to the adult bookshelves, so you don’t choose books carefully.

　　A separate children’s reading area and supporting catering and amusement facilities are extra points for parent-child reading in summer. Li Manxiao said that she asked her son what kind of reading place he liked, and his son replied that there was a restaurant next to it. "My son said that if you are hungry in the morning, you can eat. If you are full, you can continue reading in the afternoon!"

　　Public libraries are afraid to get close? Children’s reading areas are increasing and services are upgrading.

　　Through street interviews, it is found that many parents’ summer parent-child reading intentions have two characteristics: first, they are generally based on the principle of "proximity" and will not "read" remotely; Second, there are different shades of "not feeling close" to the library.

　　Zhang Qiang, who is engaged in administrative work in colleges and universities, pulled out a world geography popular science album from the children’s bookshelf in the bookstore to explain to his son what population density is.

　　Zhang Qiang said that he often took his son, who was in the third grade of primary school, out to read during the more leisurely winter and summer vacations — — Just go to the bookstore. "I don’t take it to the library because the little boy is at the most noisy age, and he can’t sit still and run around. Going to the library will definitely affect others, and the bookstore is much more comfortable, and I can explain it to my son."

　　An "indigenous" resident in Haidian, Beijing, admitted that reading as a teenager always happened in Haidian Book City, not a library just one subway stop away from home. Under the question of "Zhihu" asking how to improve children’s reading interest, some netizens mentioned that there are many "adult examination parties" in the city library. If there are no good children’s books, the atmosphere will be serious enough to "choke" children.

　　Article 34 of the People’s Republic of China (PRC) Public Libraries Law, which came into effect on January 1st this year, stipulates that public libraries established by the government should set up reading areas for children, be equipped with corresponding professionals according to the characteristics of children, carry out reading guidance and social education activities for children, and provide support for schools to carry out relevant extracurricular activities. Conditional areas can set up a separate children’s library.

　　In fact, many libraries have put it into action in the children’s reading section. For example, the Children’s Library of the National Library, which has been open for 8 years, consists of a parent-child reading area on the first floor and a young people’s reading area on the second floor, with an area of about 1,200 square meters, more than 200 fixed seats and about 300 non-fixed seats, providing more than 80,000 books for reading.

　　Li Man and his son, whose home is far from the national map, are "die-hard" fans of Shijingshan Children’s Library. "The scale is not particularly large, but there should be everything, and children can quietly read."

　　The progress of details and the whole is happening quietly. Li Man remembers taking his son to get a library card a few years ago, and he still needs to take photos to handle it. Borrowing books is purely manual. Now, the children’s library can apply for a certificate directly by swiping the ID card, and borrowing and returning books can be done by machines; A significant increase in the number of children’s seats and amusement facilities has brought a good experience to children.

　　In Li Man’s view, whether a library is suitable for children’s reading is based on comfort, quietness and scale. "In fact, I personally feel that the reading space is not too big for children. What is important is the experience, which is the service consciousness to help children screen books."

　　Experts suggest that reading places should enhance the "children’s view" and add interactivity to the space.

　　Whether it is a public library, a private bookstore or a new "children’s library", the form will continue to be upgraded, but some core service concepts are consistent.

　　Lin Dan, the founder of Youbei Parent-child Library, has been engaged in pioneering work in the field of reading for young children since 2009. She saw that the development track of the parent-child reading industry in the past 10 years was clearly visible.

　　When Lin Dan visited the local library when he traveled abroad, he found that the hardware facilities of public reading places in China have not lost abroad, but the "software" needs to be strengthened.

　　Lin Dan saw that from the national library to the rural library in France, the services provided for young children are very popular, and the subtle thoughts are extremely moving. For example, the design of children’s bookshelves is "within reach", and children can easily "carry" books up; The library provides carpets and lazy sofas for children.

　　"I am very concerned about children’s reading places ‘ Software ’ At present, the possible problems in domestic libraries and bookstores are that there are few books for young children and there is a lack of ‘ Activity section ’ And specially equipped staff. "

　　Xue Tao, a children’s literature writer who has been studying children’s reading education for a long time, thinks that domestic children’s reading places should gain greater social tolerance.

　　"The library should not be ‘ One size fits all ’ . When they say ‘ Xiong Haizi ’ When it is uncontrollable, it means that the management ability is insufficient. Public facilities should not close the door to exclude children, not to mention the most effective group of reading is children. "

　　Xue Tao pointed out that the ideal children’s reading place should create an independent reading environment on the one hand, and create an interactive area on the other hand, and invite writers to meet and have a dialogue with children’s readers.

　　"Children’s reading places should carry out more promotion activities to make books ‘ Speak ’ , let the environment ‘ Hello ’ To attract children to study. " In addition, Xue Tao believes that children’s reading places should avoid blindly "narrowing", "specialization" and "childishness", "be generous, don’t deliberately divide them, and insist that this is yours and that is mine. This is a shared space and shared books".

　　"Many people think that it is enough to send their children to libraries and bookstores once a week, which is not normal reading." Lin Dan thinks that by creating an environment of "choosing the right books" and "using the right books", children should fall in love with reading, learn good rules and read correctly when they get home.

　　The establishment of reading environment is inseparable from the improvement of public cultural system and the participation of non-governmental forces. Whether builders and families "accompany readers", adults should uphold and strengthen the "children’s view", "read together" with children in a parallel line of sight and respect children.

　　China Youth Daily Zhongqing Online Trainee Reporter Shen Jiequn

Original title: Xiangshan International 2024 Pu ‘er Simao Marathon will be held on March 17th.

Recently, the reporter learned from the press conference of Xiangshan International 2024 Pu ‘er Simao Marathon with the theme of "Re-taking the Ancient Tea-Horse Road" that Xiangshan International 2024 Pu ‘er Simao Marathon will be held in Simao District of Pu ‘er City from 7: 30 to 13: 45 on March 17th. At present, the organizing committee of the tournament is pushing forward the preparatory work in an orderly and intense manner.

This year’s event is the A1 brand event of China Athletics Association, with a scale of 10,000 people. There are three events: full marathon, half marathon and mini-run. The competition has specially set up an online competition to travel all over China. The registration and competition time of online competition is from March 6 to 17.

The conference announced the costumes and medals of this marathon, and introduced the overall preparation progress and highlights of the event. The medal is inspired by the traditional culture of Pu ‘er, which brings together two characteristics of Pu ‘er: tea coffee and the ancient tea-horse road. This year’s competition is based on strict competition organization, rich supporting activities, diverse awards and warm competition atmosphere, highlighting the theme to hold a characteristic competition, strengthening the guarantee to hold a safe competition, and the whole people participating in holding a civilized competition. The majority of runners will pass through the ancient city of Chama and Wuhu National Wetland Park and feel the "caravan spirit" that spans the Millennium.

　　The Japanese side is keen on whitewashing what is wrong, trying to create the illusion that nuclear polluted water is safe and harmless by launching an intensive public relations offensive at home and abroad. This practice exposes its selfishness of not caring about the global marine environment and public health but only caring about its own interests.

　　The legitimacy, legality and safety of Japan’s plan to discharge nuclear polluted water into the sea have been questioned by the international community. Protests in Japan and neighboring countries have come and gone, and the voices of opposition from the international community have continued. Japan should have seriously responded to the concerns of the international community and made every effort to dispose of nuclear polluted water in a scientific, safe and transparent way. However, the Japanese side is keen on whitewashing what is wrong, trying to create the illusion that nuclear polluted water is safe and harmless by launching an intensive public relations offensive at home and abroad. This practice exposes its selfishness of not caring about the global marine environment and public health but only caring about its own interests.

　　The Japanese side pushed the plan of discharging nuclear polluted water into the sea, which was accompanied by a well-planned public relations offensive from the beginning. Established in 2012, Reconstruction Agency is responsible for the reconstruction of disaster areas, but the agency allocates public relations funds every year to instill in people the message that the impact of Fukushima nuclear accident has been eliminated. On April 13th, 2021, on the day when the Japanese government unilaterally decided to discharge the nuclear polluted water into the sea, Reconstruction Agency released the propaganda posters and videos made in advance in its official website, in an attempt to "win a good impression" by packaging the indelible radioactive elements in the nuclear polluted water into a mascot image. This move caused serious dissatisfaction among the Japanese people and the international community. The people of Fukushima indignantly pointed out that "(these propaganda) is completely out of place with the grim reality facing Fukushima." In the end, Reconstruction Agency had to withdraw the related products.

　　For more than two years, instead of learning a lesson, Japan has continued to carry out a series of publicity actions to the public around the so-called safety of nuclear polluted water. Many Japanese newspapers, TV stations, etc. publish and broadcast a large number of advertisements about the so-called safety of nuclear polluted water, disturbing and covering up people’s worries and opposition. The Japanese government has repeatedly called the nuclear polluted water that has been treated by the "multi-nuclide treatment system" but still contains many radionuclides "treated water" in an attempt to dilute its pollution characteristics and potential harm. The Japanese government has also set up a special fund with a total amount of 80 billion yen (about 4 billion yuan), and plans to provide "compensation" to the fishing-related industries in areas affected by the discharge of nuclear polluted water into the sea, in an attempt to avoid troubles with the so-called "compensation fee". This is another proof that the Japanese side covers up the harm of nuclear polluted water discharged into the sea.

　　The Japanese side has also stepped up its public relations with some countries, international institutions and organizations, trying to win over all parties to endorse its plan to discharge nuclear polluted water into the sea. In April this year, at the press conference of the meeting of ministers of climate, energy and environment of the Group of Seven, Japanese Minister of Economy, Trade and Industry Yasutoshi Nishimura said that the decommissioning of the Fukushima nuclear power plant, including the steady progress in the discharge of nuclear polluted water into the sea, would be welcomed. German Minister of Environment, Nature Protection, Nuclear Safety and Consumer Protection Lemcke retorted on the spot, saying that "we cannot welcome the discharge of nuclear polluted water into the sea". The Japanese government also used the NATO Summit, the East Asia Cooperation Series Foreign Ministers’ Meeting, the Eastern Caribbean Fisheries Ministers’ Meeting and other occasions to defend the Fukushima nuclear pollution water discharge plan.

　　Whether it is to launch a public opinion offensive at home or to lobby and win over internationally, the Japanese side has used its strength in the wrong place. All parties concerned strongly oppose Japan’s plan to discharge nuclear polluted water into the sea, and demand that Japan stop pushing the plan to discharge nuclear polluted water into the sea, fully communicate with stakeholders including neighboring countries in a sincere manner, effectively dispose of nuclear polluted water in a responsible manner, and accept strict international supervision. However, so far, Japan has been bent on promoting the plan of discharging nuclear polluted water into the sea, not only failing to fully study and demonstrate other disposal schemes, but also failing to seriously respond to the concerns of the international community. Its selfish approach has disappointed the international community.

　　No matter whether it is a public opinion offensive at home or lobbying internationally, Japan’s small moves can’t dispel the doubts of the domestic people and the international community about the discharge of nuclear polluted water into the sea. Recently, Japanese fishermen have repeatedly reiterated their opposition to nuclear pollution water discharging into the sea, and the opposition party in South Korea has also expressed the Korean people’s concerns and opposition to the plan through letters. People in many countries held protests in front of Japanese embassies and consulates in the Philippines, new york, Sydney and other places, demanding that Japan stop the plan of discharging nuclear polluted water into the sea. Because people are well aware that once Japan’s plan to discharge the sea is implemented, it will impose unpredictable nuclear pollution risks on the international community.

　　Discharging nuclear polluted water into the ocean is an adventurous gamble that harms human beings. Japan should face up to the concerns of the international community, shoulder its due moral responsibilities and obligations under international law, and find a proper way to dispose of nuclear polluted water. Until the concerns of the international community about the legitimacy of the nuclear polluted water discharge scheme, data reliability, effectiveness of purification devices and uncertainty of environmental impact are resolved, Japan should not start the nuclear polluted water discharge without authorization.

As many runners know, there are two kinds of running postures, namely, quick running and striding.

In fact, there is no difference between the two running methods. Runners can choose the running method that suits them according to their body shape and muscle strength.

This article will briefly analyze the characteristics and differences between the two for everyone.

First, the brisk running method

Trot refers to a running method that uses a smaller stride to speed up the pace frequency. This running method can not only reduce the up-and-down movement range of the body, ensure the stability of the running state, but also reduce the burden on the feet, which is suitable for practitioners who have no exercise habits.

There are several key points in brisk running:

Summary: The brisk running method can easily speed up or slow down the running pace by controlling the pace. When the exerciser wants to increase the speed, he will unconsciously increase the stride, which will increase the burden on his feet. Therefore, by speeding up the pace frequency, the running speed can be improved while minimizing the burden on his feet.

Second, the striding method

The striding method is different from the brisk running method. It is a kind of running method that can show vitality and be more ornamental by increasing the stride length to improve the speed.

It is reasonable to say that if we can speed up the pace frequency on the basis of increasing the stride, it will be the fastest running method, but the strode running method has a greater impact when landing, which requires runners to have corresponding muscle strength. Stride running is suitable for runners with good physical strength, strong muscle strength and long legs (higher height).

It is difficult for beginners to judge whether they have the muscle strength and physique needed for striding. Therefore, it is suggested to adopt brisk running first, and then gradually increase the stride to find the stride that suits them best.

The striding method has the following key points:

In short, determining the running method suitable for your body shape and muscle strength is helpful to achieve the goal of running the whole course or shorten the completion time.

Since the evening before yesterday, the temperature in Hangzhou has turned straight down.

At 15 o’clock the day before yesterday, the temperature in Hangzhou was 26.1℃, and at 23 o’clock in the evening, the temperature was only 12.2℃. In just 8 hours, the temperature dropped by nearly 14℃. Yesterday, the lowest temperature in Hangzhou was 11℃. The temperature in the whole day seemed to have no heartbeat, and there was almost no fluctuation. By 14 o’clock, the temperature in Hangzhou was only 11.4℃.

Just when Hangzhou people "spit" spring is like the four seasons, many friends said:Not only is the four seasons in Hangzhou chaotic, but it snows heavily in Henan!

With the cold air heading south, rain and snow occurred in parts of Henan, Shanxi, Shaanxi, Hubei and other places from yesterday morning to morning, and snowfall mainly occurred in southeastern Shaanxi, southwestern Shanxi and western Henan.

Yesterday morning, heavy snow fell in Luoyang, Henan Province, and "Snow in Henan" once rushed to the top of the hot search. In the afternoon, snowflakes floated in Zhengzhou, the provincial capital.

Yesterday morning to afternoon, the snowfall (turning into water) in Luanchuan, western Henan Province has exceeded 20 mm, reaching the level of heavy snowstorm. The local meteorological observatory has issued a yellow warning signal of snowstorm red warning signal and road icing. The snow is as thick as a quilt, and it is 18 cm at 14: 00, which is rare in March. The local snow record in March is 20 cm (March-April, 1992).

On March 16, many places in Henan ushered in snowfall, with moderate to heavy snow and partial blizzard in some areas. As of 15: 00, Lushi County, Songxian County, Ruzhou City, lingbao city City and Dengfeng City in Henan Province have issued red warnings for snowstorms. The reporter learned from the Henan Meteorological Bureau that this round of snowfall was mainly caused by low-level southward cold air and strong southerly warm and humid airflow.

Due to the rapid warming in the early stage, the current Henan is full of red flowers, green willows and green spring colors. And the arrival of this round of rain and snow cooling weather, press the "deceleration button" for spring warming. In Zhengzhou, the provincial capital, the rainfall that began to appear on the morning of the 16th gradually increased. In the afternoon, the sky was covered with patches of snow, and the temperature was also lower, and the chill burst. In Luoyang, Sanmenxia and other places, heavy snow fell from the sky and soon covered the earth with "white clothes".

According to the analysis of meteorologists from Henan Meteorological Bureau, this round of snowfall in Henan is mainly caused by the low-level southerly cold air and the strong southerly warm and humid airflow. On the 15th, the cold air southward caused a sudden drop in temperature, forming a cold air cushion near the ground. The abundant water vapor carried by the warm and humid airflow with strong southerly direction quickly climbed on the cold cushion, condensed or condensed, and then landed on the ground, forming the snowfall in Henan. In addition, the temperature in the western mountainous area of Henan province is lower, and the snowfall occurs earlier. The precipitation phase in the central area will gradually change from rain to sleet or snow with the further decrease of temperature.

According to the monitoring of Henan Meteorological Observatory, at 7: 00 to 11: 00 on March 16th, moderate rain and snow occurred in some counties and cities in Sanmenxia, Luoyang, Jiaozuo and Nanyang, and local snowstorms occurred. The top three snowfalls are Xin ‘an 19 mm, Lushi 10.3 mm and Luanchuan 9.6 mm respectively.

The Henan Meteorological Observatory predicts that there will be heavy precipitation from the afternoon of the 16th to the first half of the night, and some counties and cities such as Luoyang, Zhengzhou, Pingdingshan and Nanyang will have moderate to heavy snow and local snowstorms. Xinyang is rainy with lightning. After midnight, the precipitation gradually weakened and moved out of Henan Province.

The Henan Meteorological Observatory issued a blue warning of blizzard at 11: 00 on the same day: It is estimated that there will be more than 5 mm of snowfall in Sanmenxia, Luoyang, Pingdingshan, central and northern Nanyang, Zhengzhou, western Xuchang, Jiyuan, western Jiaozuo, western Xinxiang and western Anyang during the day and night, including more than 10 mm of snowfall in Sanmenxia, Luoyang, western Zhengzhou, western Pingdingshan and northern Nanyang. At 9: 30 on the same day, the Henan Meteorological Observatory also issued a yellow warning for road icing.

Snow in March is also called "Peach Blossom Snow"When the peach blossoms are in full bloom, the wind blows the petals like snow, and later people call the snowflakes falling with the peach blossoms peach blossom snow.

You know, a week ago, Zhengzhou experienced the "summer" in advance, and the highest temperature exceeded 30℃. A week later, it began to "peach blossom snow" in March, which was really a random crossing of the four seasons.

In addition, from the weather phenomenon and lightning monitoring, some parts of Henan province have been thundered and snowed.

Many netizens feel quite puzzled.It’s March, and it snows at this time, and it can also thunder and snow. Is it abnormal?

According to the analysis of China Weather Network,At this time, it is in the season of alternating cold and warm, and it is normal to snow. In previous years, it snowed in April.Snowfall is mainly caused by the combined influence of warm and humid airflow in the south and the cold air infiltrating from the lower level to the south, and some areas are also caused by topography. For example, in mountainous areas with higher altitude, the temperature is lower, which is prone to snowfall.

As the cold air moves south, rain and snow will also change in some areas, and the snowfall area will spread further south. For example, in Mianchi, Henan Province, it rained from about 5 am yesterday, and it snowed from around 6 am to 10 am. The accumulated snowfall has reached 9 mm.

The phenomenon of "thunder and snow" has also happened in many places.When it snows, because the strong warm and humid airflow meets the strong cold air, the warm and humid air is forced to rise, resulting in strong convection, which creates conditions for the formation of lightning, and the phenomenon of "thunder hitting snow" appears.

Some people say, "It snows in have no martial ethics only after the flowers bloom", while others care.: I wonder if crops will have an impact?

Henan Meteorology said that due to the lack of precipitation in Henan Province in the early stage, the proportion of 0 ~ 10 cm short of moisture monitoring stations reached 55% (note: moisture is an important monitoring indicator of drought, mainly reflecting the situation of soil water content), and the forest fire risk rating was also high.This rain and snow process is very beneficial to improving soil moisture, ensuring wheat growth and reducing forest fire danger.It is expected that the rain and snow will gradually stop in most areas in the latter half of the night, but the cold in spring is still there. In the morning after tomorrow, the temperature in Henan Province is mostly around 0-5℃, and there are many fogs at the same time.

Editor-in-Chief: Qin Hong

Text Editor: Dong Siyun

Author: orange persimmon interaction

Title source: IC photo

Photo editor: Cao Liyuan