[data]
In October, the total retail sales of social consumer goods was 4,045.4 billion yuan, a year-on-year increase of 4.9%.
In October, the total retail sales of social consumer goods was 4,045.4 billion yuan, a year-on-year increase of 4.9%; It increased by 9.4% compared with October 2019, with an average growth rate of 4.6% in two years. Among them, the retail sales of consumer goods other than automobiles reached 3,705.7 billion yuan, up 6.7%.
From January to October, the total retail sales of social consumer goods was 35,851.1 billion yuan, up 14.9% year-on-year, up 8.1% from January to October 2019. Among them, the retail sales of consumer goods other than automobiles reached 32,312.8 billion yuan, a year-on-year increase of 15.1%.
[epidemic prevention]
Beijing: Entertainment venues are open according to 75% flow restriction.
On November 17th, Beijing strictly controlled the management of entertainment places. To implement the requirements of "limited, reserved and peak-shifting", Beijing’s performance venues, entertainment venues, Internet service places and other entertainment venues will be opened according to 75% current restrictions. Do not accept people who have lived in the county (city, district, banner, the same below) where there is more than one case (including one case) infected with Covid-19 within 14 days, or who have lived in the county where the land border port is located within 14 days, and who have entered the country less than 21 days and have abnormal health code and unknown itinerary.
[Policy]
Shanghai will put on record the script killing in the Chamber of Secrets.
On November 17th, Shanghai Municipal Bureau of Culture and Tourism issued "Provisions on the Record Management of Script Killing in Shanghai Chamber of Secrets (Draft for Comment)", and Shanghai became the first city in China to include script killing in the record management. The opinion draft makes it clear that the script killing business unit in the Chamber of Secrets will become the "first responsible person" of the script content management, and must undertake the important task of ensuring the script content as the first pass.
[e-commerce]
JD.COM Double 12 Rule released: Continue to "Don’t Stay Up Late"
On November 17th, JD.COM Open Platform 12.12 theme activity investment rules were released. In 2021, JD.COM 12.12 is one of the A+ level marketing activities, and the overall promotion activity lasts for 7 days, inheriting the principle of "not staying up late", and will officially start at 20 o’clock on December 6th.
[new store]
Decathlon’s first national sports park flagship store will open in 2022.
Recently, it is reported that the first Decathlon project in China has been capped, the main structure has been completed, and the fa? ade is being installed. It is expected to be installed by the end of this year and will open in 2022.
The project is located in the west of Intercity Road in Suzhou High-tech Zone (600736, Guba) and south of IKEA, with a planned construction area of over 21,000 square meters. The project integrates consumption, leisure, fitness, sports and amusement, and will be built into Decathlon’s first flagship sports park in China. At the same time, Decathlon joined hands with Yinli Sports Group, the head brand of fitness industry, to build the largest fitness club in Suzhou, Suzhou.

WILLchá, a new tea species, opened its first store in Beijing Chaoyang Joy City (000031, Guba).
On November 12th, the first store of WILLchá officially opened in Beijing Chaoyang Joy City. The store has created a new format of "new tea experience space", which combines the business models of existing tea and retail.

Mango Super Media’s first store, MCITY Magic Capital station, was unveiled.
MCITY Magic station, a subsidiary of Mango Hypermedia, was officially launched in Mango Plaza, Xuhui District, Shanghai. This is the first immersive game experience hall derived from Mango TV’s "Star Detective" and "Escape from the Chamber of Secrets", with a building area of 5,000 square meters. It is also the first store in Shanghai that is completely legal and compliant in terms of fire protection, script guidance and copyright use.

Box Horse opens the first "Fresh Ole" in Shanghai.
On November 15th, Box Horse opened its first box horse fresh Ole store in Shanghai, with an area of about 480 square meters. The store is located on the first floor of Pudong Shopping Mall, No.333 Changli Road, Pudong New Area, and mainly sells discounted fresh food, which comes from the surplus goods ordered by Box Horse, rather than the off-shelf goods. At present, the second box horse fresh Ole store is planned to be located in Chengdu.
Homearch, a home furnishing brand owned by Alibaba, opened its first store nationwide.
-homearch, a home furnishing brand owned by Alibaba, opened its first store in the country in Zone B of Starlight 68 Plaza and officially opened its trial operation on November 19th. The store covers an area of 6,000 square meters, and the business area is divided into three floors, covering multiple home functional spaces and life inspiration scenes.
Official announcement! The fourth Sam member store in Suzhou landed in Wujiang.
Sam member store officially responded that a Sam member store will be opened in suzhou bay, Wujiang by the end of 2022. Up to now, there are three Sam member stores and three stores in Suzhou. Wujiang Sam will become the fourth Sam member store in Suzhou.
Nordic fashion brand Totême China Kaishou branch
Totême, a Nordic fashion brand, recently opened the first offline store in China in Taikooli, Qiantan, Shanghai, after the brand had settled in Tmall to open a flagship store.
Aerospace Wenchuang’s first space-themed restaurant in China opened on December 5.
China Aerospace Wenchuang "Aerospace Theme Self-help Parent-child Restaurant" will officially open on December 5th. Space Restaurant is located on the 2nd floor of Jin Yan City Plaza, Yanjiao Development Zone, Langfang, Hebei Province, with an area of over 2,000 square meters, which is divided into three areas: dining area, immersive role experience area and amusement area.

[closing shop]
A few words also closed the Beijing Wangfu Central Store. At present, more than 20 stores have been closed nationwide.
On November 10th, Yanji, located in the central part of Wangfu, Beijing, was closed again. So far, Yanji has only three stores in Beijing, which are located in Financial Street (000402, Guba), Chaoyang Official House and Wukesong. The eight stores in Beijing shown by official website have been closed for more than half. Compared with the 58 stores in official website, more than 20 stores have been closed.
Dicos Beijing store has been closed by half.
Dicos select store located in Panda Star Kitchen, Jing ‘an West Street, Chaoyang District, Beijing has been closed. Not only that, only 13 Dicos stores are open in Beijing. According to official website of Dicos, there were 36 Dicos restaurants in Beijing, and now there are 13 in Beijing, of which 2 are not yet open and 1 has been suspended.
[financing]
Tea brand future tea wave WILLCHA won Pre-A round of financing.
On November 16th, the new tea brand Beijing Qingnian Chaolu Tea Co., Ltd. (namely Future Tea Wave WILLCHA) won the Pre-A round of financing of Sanqi Mutual Entertainment (002555, Share Bar).
Future Tea Wave WILLCHA is a new tea brand focusing on "Healthy Fine Tea" and dedicated to inheriting and innovating China tea culture.

[enterprise]
Suning.cn: Bankruptcy rumors at the end of December are rumors.
On November 16th, Suning.cn (002024, Share Bar) official Weibo denied that "Suning.cn declared bankruptcy at the end of December" was a rumor, and the company was operating normally. In the first three quarters of this year, Suning.cn achieved operating income of 115.574 billion yuan, down 36.1% year-on-year. The net profit attributable to shareholders of listed companies was a loss of 7.568 billion yuan, down 1483.29% year-on-year. Deducting non-net profit was a loss of 9.215 billion yuan, down 813.38% year-on-year.

Louis Vuitton denied that he would open a duty-free shop in Sanya, Hainan.
Louis Vuitton recently denied Reuters’s report that it will open its first duty-free store in Haitang Bay, Sanya, Hainan, stressing that the brand will look for new market opportunities in Hainan, but it will not be related to duty-free franchise.
Chen Yihang resigned as CEO of Golden Eagle Trading Group.
On November 17th, Golden Eagle Trading Group Co., Ltd. announced that Chen Yihang had resigned as the CEO of the company, and Wang Heng, the executive director and chairman of the board of directors, had been appointed as the executive director, CEO and chairman of the board of directors, with effect from that day. Chen Yihang joined Golden Eagle Trading Group as CEO in April 2020.

Fangyuan Capital may acquire the business of Papa John and DQ in China.
It is reported that FountainVest Partners has agreed to acquire the controlling stake of China F&B Group from Swedish private equity giant EQT, which is the franchise store operator of Papa John’s and Dairy Queen in China, and manages about 140 Papa John’s pizza restaurants and 660 DQ in China. Negotiations to reach an agreement are under way, and it is uncertain whether it will be completed.

CR Vanguard’s new brand Su Guo MART plans to open 600 stores.
In December, Su Guo will open four Su Guo MART in Jianhu in Yancheng, Hongze in Huai ‘an, Xuzhou and Jingjiang, so as to rapidly promote the new brand exhibition plan. In the next five years, Su Guo will focus on the construction of base areas, speed up the layout of new outlets and open 600 new stores, focusing on hypermarkets and supermarkets. Su Guo MART is a brand-new brand created by CR Vanguard in 2019. In April this year, it opened its first Nanjing store in Yaohuamen Jindi Plaza.
Keep responds to IPO rumors: there is no timetable for IPO planning.
On November 18th, Keep responded to IPO rumors that there was no timetable for the IPO plan. Earlier, it was reported that Keep, a sports technology company, plans to submit listing application documents to the Hong Kong Stock Exchange in January 2022, and it is expected to complete the listing process as early as May.
L ‘Oré al double 11 live room price dispute, Li Jiaqi and Viya shouted to suspend cooperation.
On November 17th, Li Jiaqi and Viya successively announced that they would suspend all cooperation with the official flagship store of L ‘Oré al Paris because the price concessions of L ‘Oré al Paris ampoule mask in its live broadcast room were inconsistent with previous commitments. Subsequently, on November 18th, L ‘Oré al Paris official Weibo responded with an apology, and said that L ‘Oré al Paris would put forward a proper solution to the suggestions made by Li Jiaqi and Viya on this incident for all relevant consumers. People’s Daily commented that L ‘Oré al could not apologize.
On the 18th, L ‘Oré al gave a solution, and netizens commented differently.

Gome punishes employees for "fishing" and informs them to spread the network.
On November 16th, the Notice on Punishment for Violation of Employees’ Code of Conduct issued by Gome was circulated on the Internet. The document shows that during the period from August 30th to September 30th, Gome found that some employees played games, chatted and listened to songs during working hours. According to the company’s regulations, these 11 employees (including an outsourcing employee) were notified and punished accordingly, which attracted the attention of many people.
China Zhongmian: The Stock Exchange has reviewed the company’s H-share listing application and still needs to obtain approval.
China Zhongbao announced that the Hong Kong Stock Exchange held a listing hearing on November 16, 2021 to consider the company’s application for issuing overseas listed foreign shares (H shares) and listing them on the main board of the Hong Kong Stock Exchange.
The announcement clearly points out that the Listing Committee of the Hong Kong Stock Exchange has reviewed the company’s listing application, but it does not constitute a formal listing approval. The Hong Kong Stock Exchange still has the right to make further comments on the company’s listing application.
[Performance]
Wal-Mart (demand area: 8,000-10,000 square meters) earned $140.525 billion in the third quarter, up 4.3% year-on-year.
Wal-Mart announced its financial report for the third quarter of fiscal year 2022 as of October 31st. Revenue in the third quarter of this fiscal year was $140.525 billion, a year-on-year increase of 4.3%; The net profit of returning to the mother reached $3.105 billion, a year-on-year decrease of 39.5%. Revenue in the first three quarters was $419.883 billion, a year-on-year increase of 3.1%; The net profit of returning to the mother was $10.111 billion, a year-on-year decrease of 35.2%.
The sales of Wal-Mart’s Sam member stores increased by 13.9%, with a cumulative increase of 25% in two years. Membership income increased by 11.3%, which is the fifth consecutive quarter of double-digit growth.
The loss attributable to shareholders of Parkson Group in the first three quarters was 42.889 million yuan, a year-on-year decrease of 79.06.%
In the nine months ended September 30, 2021, Parkson Group achieved a total operating income of 3.528 billion yuan, up 13% year-on-year, and the loss attributable to shareholders was 42.889 million yuan, down 79.06% year-on-year. In the third quarter of 2021, same-store sales decreased by 11.3%. In the nine months ending September 30, 2021, same-store sales increased by 12.3%.
Macy’s sales in the third quarter were $5.44 billion, a year-on-year increase of 36.3%.
Macy’s sales in the third quarter of 2021 were $5.44 billion, a year-on-year increase of 36.3%. The net profit was $239 million, compared with a net loss of $91 million in the same period last year. Compared with 2020, self-owned sales increased by 37.2%, and self-owned and licensed sales increased by 35.6%; Online sales increased by 19% compared with the third quarter of 2020.
Target’s revenue in the third quarter rose 13% to $25.652 billion.
Target department store, the second largest retail department store in the United States, released its third-quarter performance data. Its total revenue rose by 13.3% year-on-year to $25.652 billion, and its net profit rose by 46.7% to $1.488 billion compared with $1.014 billion in the same period of last year. However, the operating profit rate of this department store dropped from 8.5% in the previous year to 7.8%, and the gross profit rate also dropped from 30.6% to 28%.
The third quarter net loss of Perfect Diary parent company Yixian E-commerce narrowed by 43.8%.
On November 18th, YSG, the parent company of Perfect Diary, released its financial report for the third quarter of 2021, showing that its total revenue reached 1.34 billion yuan, up 6.0% year-on-year. The gross profit margin increased by 2.2% to 67.9% year-on-year, and the net loss was 362 million yuan, which was 644 million yuan compared with the same period of last year, narrowing by 43.8% year-on-year.
The first performance of Victoria’s Secret’s independent listing: Q3 sales increased by 7% year on year.
After Victoria’s Secret’s independent listing, its performance in the third quarter still maintained its growth momentum, with quarterly sales increasing by 7% year-on-year to $1.441 billion, operating profit further increasing to $107.9 million from $97.5 million in the same period last year, with a year-on-year increase of 11% and net profit of $75.2 million.
Prada: Prada brand revenue increased by 52% year-on-year in the first nine months
On November 18th, Prada announced that the retail income in the first nine months of 2021 was far better than that in 2019. Retail sales rose further: in the third quarter of 2021, compared with the same period in 2019, it increased by 18% at a fixed exchange rate, and the net income of Prada brand was 1.918 billion euros, which increased by 52% at a fixed exchange rate compared with the same period in nine months in 2020.
Richemont Group’s operating profit in the first half of 2021 increased by 67% compared with the same period two years ago.
In the six months ended September 30th, Compagnie, a Swiss luxury goods company, recorded sales of 8.91 billion euros (US$ 10.2 billion), and its internal operation increased by 65% year-on-year and 20% over the same period two years ago. Operating profit increased by 67% compared with the same period two years ago, reaching 1.95 billion euros and net profit reaching 1.25 billion euros.
Overseas
US retail sales in October hit the biggest increase since March this year.
US retail sales in October increased by 1.7% from the previous month. Jack Kleinhenz, chief economist of the American Retail Federation, said that due to the COVID-19 epidemic, American consumers continued to spend more on goods than on services, which increased the pressure on the supply chain and led to an increase in commodity prices. With the arrival of the year-end holiday, consumer spending on goods may still increase in November and December.
7-11 Osaka, a new shopping mall, opened, claiming to be more fun than a theme park.
On November 17th, SEVEN PARK AMAMI, a new shopping mall planned and operated by 7-11, opened in Osaka. The shopping mall is located at No.500, Sandingmu, Tianmei East, Songyuan City, Osaka Prefecture. It is a theater shopping center planned by Seven&I Holdings, the parent company of 7-11. The project covers an area of about 67,000 ㎡. In addition to retail and catering, it also plans avant-garde virtual space and many entertainment activities, claiming to be a theme park with no loss of fun.

Ralph Lauren opens a new flagship store in Milan.
Ralph Lauren, an American fashion brand, recently opened a new flagship store in Milan, which has five floors and covers an area of nearly 16,000 square feet. In addition to selling Ralph Lauren men’s and women’s ready-to-wear clothes and RRL brand products, it also has home gifts and decorative accessories, and has Ralph Lauren bar.
Burberry opens an immersive pop-up shop in South Korea.
Burberry opened an immersive pop-up shop in Jeju Island, South Korea, which not only showed and sold the latest coat series of the brand to consumers, but also blurred the boundaries between nature and technology, indoor and outdoor, truth and imagination through various devices, and opened Thomas’s Cafe named after the brand founder.
Image source: Unless otherwise specified, they all come from official channels of brands and enterprises.
Sources: Win Business Network, Leju Finance, Viewpoint Real Estate New Media, National Bureau of Statistics, CCTV News, E-commerce Network, 36Kr, Kaipineapple Finance, Xinhua News Agency, Zhitong Finance, China Economic Net, Retail Krypton Planet, Sina Finance, etc.
(Editor: Wang Zhiqiang HF013)