Tianjin Port has a strong strength, and the car in our store is welcome to experience the real car. Add WeChat one-on-one video to watch the car in all directions, check the car and come back. Save time and worry about not mentioning the current car. Buying and selling is only the starting point, and service has no end! Welcome all bosses to visit for tasting. 24-hour car hotline: 18622910922 Yang Jingli (with WeChat)

　　23 Escalades, the body length is 5382mm, the width is 2059mm, the height is 1948mm, and the wheelbase is 3071mm. The ESV version is 5766mm in length, 2059mm in width, 1942mm in height and 3407mm in wheelbase. 22-inch aluminum alloy wheels are the standard of the new Escalade. The double six-spoke wheels of the sports model with the tire size of 275/50R22 are more dynamic, and the wheels of the luxury model in the small picture are more elegant.

　　The interior adopts a brand-new design style. The 7.2-inch screen on the left can display information such as fuel consumption. The 14.2-inch full LCD instrument panel in the middle and the 16.9-inch central control panel on the right. In addition, the rear row is equipped with two 12.6-inch touch entertainment screens. This new car offers a 7-seat version of 2+2+3, and an 8-seat version of 2+3+3 to choose from.

　　23 Cadillac Escalades not only give you a big house, but also provide a full set of high-tech configuration, which is equivalent to a full set of smart home equipment. Therefore, this car can not only accommodate standard-sized adults in the third row, but also have enough luxurious legroom in the second row. In contrast, everyone likes the layout of the second row, which is similar to the spacious design of aviation seats as we like in China. The second row is as luxurious as the first row, and what seats are heated, ventilated and massaged in the second row gets a good experience.

　　In terms of power, a 6.2-liter naturally aspirated V8 engine is adopted, with a maximum power of 426 HP (313kW) and a peak torque of 623 Nm. In addition, the new car also provides a 3.0T inline 6-cylinder diesel engine for the first time, with a maximum power of 281 HP (207kW) and a peak torque of 623 Nm. The transmission system is partially matched with the 10-speed automatic gearbox. For the first time, the new four-wheel drive car adopts multi-link independent suspension on the rear axle and provides air suspension and electromagnetic damping for the whole car.

　　Company Name: Hengtai Luxury Car Customization Center

　　24-hour car hotline: 18622910922 Yang Jingli (with WeChat) ?　

　　Company Address: No.43, Haibin Fifth Road, Bonded Zone, Tianjin Binhai New Area ?

　　Main brands: Rolls-Royce, Bentley, Toyota, Land Rover, Mercedes-Benz, BMW, Porsche, and other high-end brand models.

　　Disclaimer: The above car purchase preferential information is provided by the comprehensive dealers of this website, and the price fluctuates greatly due to market factors, which is only for car purchase reference; The distributor is responsible for its authenticity, accuracy and legality, and this website does not provide any guarantee or assume any legal responsibility.

　　On September 5th, Tesla released a road map on social media, and predicted to launch fully autonomous driving technology (FSD) in China and Europe in the first quarter of 2025. Although it still needs regulatory approval, it still attracts great attention. At the same time, Tesla’s plan to launch Robotaxi (driverless taxi) on October 10 this year has also caused widespread discussion. It is reported that the Tesla Robotaxi conference will be held in Hollywood studios, and its vehicle seats may lie flat and rotate.

　　In April this year, Musk made a "lightning visit to China" to speed up the landing of FSD. Obviously, as a representative of American technology enterprises, Tesla is not willing to lag behind China enterprises in the field of driverless driving.

　　It is worth mentioning that after years of development, China’s driverless industry has taken Beijing as the starting point and completed an amazing leap from technology research and development to application, which has blossomed in major cities across the country.

　　It is understood that as one of the most active cities in driverless innovation in the world, Beijing has been leading the way since it released the first self-driving road test and demonstration policy in 2017, and promoted technological innovation with policies. At the beginning of 2024, the demonstration area has achieved full coverage of 160 square kilometers of intelligent networked roads and smart city private networks, taking the lead in opening a number of commercial pilot services such as autonomous driving, and keeping ahead in supporting policies, opening test roads, supervision and management, etc.

　　At present, Beijing has covered eight main application scenarios, including self-driving taxis, self-driving minibuses, unmanned feeder vehicles, unmanned delivery vehicles, unmanned sanitation vehicles, unmanned patrol vehicles, self-driving heavy trucks and unmanned retail vehicles.

　　In Yizhuang, Beijing, driverless cars from radish Kuaipao, Xiaoma Zhixing and Wen Yuan Zhixing are driving in the streets, providing travel services for more citizens.

　　Behind Beijing’s support for driverless development is a new round of global technical competition. As an important landing scene of artificial intelligence, driverless driving has become the commanding height of global scientific and technological competition. In order to accelerate the development of unmanned driving in China, many experts have called for speeding up legislation and policy innovation at the national level, promoting the large-scale landing of unmanned vehicles, and keeping China’s unmanned driving ahead.

　　The unmanned large-scale landing faces the "stone of other mountains". What are the challenges?

　　Not only Tesla FSD has entered China, but in recent years, unmanned driving between China and the United States has been staged at its peak, which has also pushed the competition in the global unmanned driving industry to a fever pitch. At the same time, Germany, Japan, Britain and many other traditional automobile manufacturing countries have also joined the unmanned competition camp, implemented industrial deployment from the national strategic level, and made continuous legislative actions to seize the development opportunities of the unmanned industry by creating an "institutional highland".

　　At present, Chinese and American companies are neck and neck in the landing of driverless technology. As the world’s industry leaders, Waymo in the United States and Radish Run in China have both crossed the threshold of unmanned automatic driving test and are competing for the speed of large-scale landing.

　　According to the data released by Waymo on September 5th, as of June, 2024, Waymo has traveled 15.4 million miles in Phoenix, 5.9 million miles in San Francisco, 855,000 miles in Los Angeles and 14,000 miles in Austin. The cumulative mileage of unmanned vehicles in the four cities has exceeded 22.2 million miles, an increase of 212% compared with 7.1 million miles eight months ago.

　　It is worth noting that Waymo announced two weeks ago that its number of paid trips for unmanned vehicles in the United States has exceeded 100,000 times per week. This figure was only 50,000 in May, which means that Waymo’s weekly single volume has doubled in just three months.

　　It is observed that this growth is related to Waymo’s continuous expansion of service area and allowing more users to take its driverless taxis this year. It is understood that Waymo expanded its driverless travel service in the San Francisco Peninsula in March this year, and announced in June that it would open its driverless travel service to users all over San Francisco. More than 700 unmanned vehicles were carried out in prosperous urban areas such as San Francisco and Los Angeles in the United States. Full-time (7×24 hours), unmanned and chargeable scale operation.

　　With the recent opening of unmanned driving in San Francisco, the surge in the number of unmanned vehicles and the increase in the number of users covered, Waymo also surpassed Radish Run, the largest self-driving travel platform in China. According to public data, since it landed in Wuhan in May 2022, there are only over 400 unmanned vehicles in Wuhan, and the order volume per quarter is about 826,000 orders, with an average of about 68,000 orders per week.

　　In the industry’s view, the large-scale development of Waymo autonomous driving is inseparable from the open attitude and "leap-forward, fast-paced" approach adopted by the United States for driverless driving. Boldly let go at the regulatory level and give a green light all the way, giving Robotaxi the greatest development space.

　　In the view of Lv Benfu, vice president of China National Innovation and Development Strategy Research Association and professor of Chinese Academy of Sciences, it is the window of global intelligent networked vehicles development, and the opportunity is fleeting. China’s driverless technology is at the leading level in the world, and the policy actively supports industrial development. Only when enterprises actively embrace intelligent networked vehicles without hesitation will they not fall behind in the core frontier technology field in the future.

　　However, European and American countries are also actively developing the driverless industry. For example, in June this year, the British "Self-driving Car Act" was approved by the royal family, which established a complete legal framework for self-driving cars, including the vehicle authorization system. Self-driving cars can not only be legally on the road, but also be authorized to provide automated passenger services. The British government said that the Bill will pave the way for self-driving vehicles to run smoothly in the UK in 2026.

　　In fact, driverless driving is a new industry that needs to be developed in practical application. It has no practical significance in simulation test and unmanned road test. It needs to verify technology in complex and changeable real roads, improve cognitive ability in interaction with surrounding real vehicles and pedestrians, and solve practical problems in the road ahead, so as to make unmanned vehicles stronger and safer.

　　Zhang Zhuting, chairman of the Legal Work Committee of China Communications and Transportation Association and a senior researcher at Taihe Think Tank, said that the development of autonomous driving in China has been in a critical period of development. The passage of the Self-driving Car Act in Britain and the successive legislation in other countries have greatly inspired us. At the same time, intelligent networked new energy vehicles are the main application direction of artificial intelligence and an important field for developing new quality productivity. We should speed up the introduction of policies and regulations related to autonomous driving to ensure the leading position of China’s intelligent networked automobile industry in the world.

　　Experts call for speeding up the opening of legislation and policies and promoting the scale of unmanned driving.

　　In the development process of unmanned driving, policy opening is the booster of this technology from "laboratory" to "test site". Up to now, the General Office of the State Council has initiated the revision of the road traffic safety law and road transport regulations. At present, more than 10 cities across the country have promoted local legislation on autonomous driving, and six places, including Shenzhen, Pudong, Yangquan, Wuxi, Suzhou and Hangzhou, have issued legislative documents, while Wuhan, Beijing, Hefei and Guangzhou have accelerated the legislative process.

　　Taking Beijing as an example, it has maintained a leading position in many aspects, such as testing road opening, evaluation standards, guiding policies, and license issuance, and has become a dual highland of intelligent networked automobile technology innovation and policy innovation. Through multi-faceted technical exploration, Beijing has achieved a key breakthrough in the "China Plan" for the integration of vehicles and Lu Yun, and demonstrated "China Power" to the world with the "Beijing Model".

　　It is worth mentioning that in July this year, the Beijing Economic and Information Bureau solicited opinions on the Regulations of Beijing Municipality on Self-driving Cars (Draft for Comment), and planned to support self-driving cars for urban bus passenger transport, network car rental, car rental and other urban travel services.

　　"The" Draft for Comment "proposes to support self-driving cars for urban travel services such as urban bus passenger transport, network car rental, etc., which shows Beijing’s determination to promote the commercial application of autonomous driving technology." Wang Peng, a researcher at the Beijing Academy of Social Sciences, pointed out that clarifying the application scenarios of self-driving cars through legislation will not only help to broaden its market space, but also provide legal support for related enterprises to innovate and explore in different fields. In the future, with the continuous maturity of autonomous driving technology, these application scenarios will be further enriched and improved to provide citizens with more convenient and efficient travel services.

　　At the same time, the "Draft for Comment" clarifies the legal status of self-driving cars. For a long time, self-driving cars have faced many obstacles due to the lack of clear legal definition. This legislation is expected to formally confirm the legal status of self-driving cars from the legal level and provide legal protection for them to drive on the road. This not only helps to promote the research and development and application of autonomous driving technology, but also provides a more stable and predictable policy environment for related enterprises and investors.

　　Previously, many experts and scholars called for accelerating legislative and policy innovation at the national level, clarifying the legal status of self-driving cars through legislation, promoting the scale of unmanned driving, and continuing to lead the development of the global driverless industry.

　　Jiang Haoran, member of Chinese People’s Political Consultative Conference, secretary of the Party Committee and chairman of Hengyin Financial Technology Co., Ltd., said that at present, the local small-scale pilot demonstration policy of local driverless vehicles on the road is mainly based on the scientific experiment of autonomous driving. Due to the lack of strong support from the superior law, the large-scale pilot demonstration for industrialization is difficult. It is suggested to strengthen the top-level legislative design at the national level, seize the opportunity of the current revision of the Road Traffic Safety Law, build a sound collaborative support and supervision system for autonomous driving, solidly and effectively promote industry norms and local legislation, and ensure the large-scale road traffic of driverless vehicles; At the same time, it is clear about the conditions and procedures for drivers’ vehicles to pass on the road, and support the road right permission of drivers’ vehicles in the form of laws and regulations.

　　He Xia, former chief engineer and professor-level engineer of the Institute of Policy and Economics of China Information and Communication Research Institute, believes that local governments should make full use of legislation, data regulations and documents to continue to accelerate the path of large-scale commercial exploration of autonomous driving. With the gradual maturity of the industry, the lack of superior law and the disunity of local legislation will affect the development of the whole industry, so it is necessary to give autonomous driving an appropriate legal status from the national level.

　　"Local legislation on autonomous driving should be further accelerated. Factors such as employment problems, mature algorithm technology and safety concerns brought about by industrial adjustment should not hinder the acceleration of local legislation." Yu Lingyun, a professor at Tsinghua University Law School and director of the Public Law Research Center, said.

　　China’s economic data for the first half of the year was released on 15th. According to the data of the National Bureau of Statistics, China’s GDP in the first half of the year was 56,264.2 billion yuan, a year-on-year increase of 2.5%. Among them, the economy grew by 0.4% in the second quarter.

　　What is the economic situation in China? For the first time, China through train held the "China Forum: Analysis Meeting of China’s Economic Situation in 2022", and interviewed many experts to interpret the top ten issues that everyone was concerned about.

　　What are the highlights of the semi-annual report?

　　Under the circumstance that the epidemic and the conflict between Russia and Ukraine have dealt a heavy blow to the global economy, China’s economy has withstood the pressure, stabilized and rebounded in the first half of the year, showing five bright spots.

　　In the second quarter, GDP achieved positive growth: in the first half of the year, China’s GDP was 56,264.2 billion yuan, up 2.5% year-on-year. Fu Linghui, spokesperson of the National Bureau of Statistics of China and director of the National Economic Statistics Department, said that the 0.4% growth in the second quarter was achieved against the background of the decline of major production and demand indicators in April and May, which should be said to be very difficult, reflecting the strong resilience of China’s economy.

　　Investment picked up faster: in the first half of the year, the national fixed assets investment was 27,143 billion yuan, up 6.1% year-on-year. Among them, the investment growth rate was 1.8% in April, accelerated to 4.6% in May, and further rebounded to 5.6% in June.

　　Strong rebound in import and export: In the first half of the year, the total import and export value of China’s goods trade reached 19,802.2 billion yuan, up 9.4% year-on-year, of which the growth rate in June was as high as 14.3%, further rising from 9.5% in May. Against the background of the huge impact on global economy and trade, the growth rate of China’s import and export has risen instead of falling, which fully highlights the strong resilience of China’s foreign trade.

　　Accelerated transformation and upgrading: In the first half of the year, the added value of high-tech manufacturing industries above designated size in China increased by 9.6% year-on-year, and investment in high-tech industries increased by 20.2%, both of which maintained rapid growth. The retail sales of physical online goods increased by 5.6%. The output of new energy vehicles and solar cells increased by 111.2% and 31.8% respectively.

　　Employment prices are generally stable: in the second quarter, the national urban survey unemployment rate averaged 5.8%. Despite the increasing inflationary pressure in major economies around the world, the inflation rate in China is still low. In the first half of the year, the national consumer price (CPI) rose by only 1.7% year-on-year, and the price increase in China was significantly lower than that in Europe and the United States by more than 8%.

　　What pressures did you withstand in the second quarter?

　　China’s economy finally achieved positive growth in the first half of the year, from the deep decline of major indicators in April to the narrowing of the decline in May, and then stabilized and rebounded in June. In this process, China’s economy withstood the pressure.

　　First, the impact of unexpected internal and external factors. From the Ukrainian crisis to repeated epidemics, major institutions have repeatedly lowered their global economic growth expectations. Frequent outbreaks in China have also impacted the stable operation of the economy. In the face of difficulties, China stepped up macro-policy adjustment, introduced a package of policies and measures to stabilize the economy, stabilized the economic market, and promoted positive economic growth in the second quarter.

　　The second is the pressure to stabilize prices. Food prices, go up! Energy prices, go up! Since the beginning of this year, international commodities have remained at a high level, and the impact on domestic imported inflation is also increasing. In the face of this situation, we have continuously increased efforts to ensure supply and stabilize prices in the market. In the first half of the year, the consumer price in China rose by 1.7% year-on-year, which was lower than the expected target of about 3% for the whole year, and also significantly lower than the increase level of more than 8% in European and American countries.

　　The third is the pressure of people’s livelihood such as employment. Affected by the impact of the epidemic, the employment pressure has suddenly increased this year. In response to this situation, all aspects are continuing to increase efforts to stabilize employment and strengthen the protection of people’s livelihood. The effect is also constantly showing. In the first half of the year, 6.54 million people were newly employed in cities and towns nationwide. In June, the national urban survey unemployment rate was 5.5%, which has been declining for two consecutive months. In the first half of the year, the per capita disposable income of the national residents actually increased by 3% year-on-year. Although it dropped from the first quarter, it still outperformed the economic growth rate.

　　What is the potential growth rate of China economy?

　　Fu Linghui, spokesperson of the National Bureau of Statistics of China and director of the National Economic Statistics Department, said that many institutions and scholars have calculated the potential economic growth rate of China, and the results are different. Generally speaking, most of the conclusions are that the potential economic growth rate of China is about 5.5% to 6.5% at this stage.

　　Fu Linghui said that in the future, with the increase of China’s economic volume, the constraints of labor resources and environment will be strengthened, and the potential growth rate will gradually decrease. However, from a global perspective, the potential growth rate of 5.5% to 6.5% is still in the middle and high level, especially under the condition of China’s large economic volume, it is very difficult to maintain the middle and high level of growth, which also shows that China’s economic growth potential is still relatively large.

　　What are the policy priorities in the second half of the year?

　　Zhang Yansheng, chief researcher of China International Economic Exchange Center, suggested at the China News Service’s "National Forum: Analysis Meeting of China’s Economic Situation in 2022" on the 15th that the policy in the second half of the year should focus on three aspects: First, coordinate scientific epidemic prevention and comprehensive economic and social recovery, and promote the return to work; The second is to promote the comprehensive start of national infrastructure projects; The third is precise policy, and more direct and targeted measures are introduced to stabilize consumption.

　　Su Jian, a professor at Peking University University of Economics and director of Peking University National Economic Research Center, told China News Service that China is a through train. At present, the focus is on coordinating epidemic prevention and control and macroeconomic growth targets. In the second half of the year, in addition to gradually implementing the policies put forward before, macroeconomic policies need to be further developed. In this process, efforts should be made to maintain the continuity of macro-policies, which should be both powerful and reasonable. This means that the current implementation of macro policies should not be too strong or too hard to prevent overdraft in the future. In particular, the scale of issuing bonds should be controlled within a reasonable range.

　　What challenges will foreign trade face in the second half of the year?

　　In the first half of the year, China’s foreign trade increased by 9.4% year-on-year, of which the total import and export volume and total export volume reached monthly highs in June.

　　Zhang Jianping, deputy director of the Academic Committee of the Institute of International Trade and Economic Cooperation of the Ministry of Commerce of China, said on the 15th that China’s foreign trade increased by 9.4% in the first half of last year, which laid a solid foundation for stabilizing foreign trade in the second half.

　　Talking about the challenges faced by China’s foreign trade in the second half of the year, Zhang Jianping believes that the current global energy crisis and food crisis will impact the global market to a great extent, and the US economy may fall into recession in 2023, which will have a great contractive impact on the demand of the global market. Recently, the WTO also lowered its forecast for global trade growth from 4.8% to around 3%. Therefore, foreign trade enterprises need to closely follow market changes and make good use of dividends such as the Pilot Free Trade Zone.

　　He said that although some foreign trade orders in China did transfer to Vietnam and India, the added value of "Made in Vietnam" was limited, while India was limited by weak infrastructure, low administrative efficiency and poor business environment, so it was not easy to catch up with China.

　　How can investment continue to exert its strength?

　　In the first half of this year, China responded strongly to the unexpected factors, and the national economy stabilized and rebounded. Among them, investment plays a prominent role under the policy, which forms a strong support for China’s economy.

　　According to the 15th data, the national fixed assets investment (excluding farmers) in the first half of the year was 27,143 billion yuan, up 6.1% year-on-year.

　　Bai Jingming, a researcher and former vice president of China Academy of Fiscal Science, said that the growth rate of fixed assets investment in China exceeded the GDP growth rate in the first half of the year, which showed that when the economy was greatly affected by the impact and consumption growth slowed down, the investment growth rate supplemented the vacancy for stimulating the economy.

　　The data disclosed on the same day also showed that infrastructure investment in the first half of the year increased by 7.1% year-on-year, 0.4 percentage points faster than that in January-May.

　　Wen Bin, chief economist of Minsheng Bank, said that the growth rate of infrastructure investment continued to rise, mainly for three reasons. First, the smooth traffic logistics policy has achieved practical results, and the construction progress has been guaranteed; Second, because the source of funds has been guaranteed, the issuance of special bonds has accelerated; Third, the projects gradually landed. In addition to the 102 major projects in the 14th Five-Year Plan, a package of stable economic policies decided to start new projects, and a number of water conservancy projects, especially large-scale diversion irrigation, transportation, renovation of old residential areas and underground utility tunnel, also supported the infrastructure.

　　Lian Ping, chief economist of Zhixin Investment and dean of the research institute, believes that in the second half of the year, infrastructure and manufacturing investment will jointly promote fixed asset investment to continue to play a "steady growth" role. Driven by favorable factors such as sufficient reserves of financial support superimposed projects and in-place policy support, infrastructure investment will still maintain steady and rapid growth.

　　How to restart the consumption engine?

　　According to data released by the National Bureau of Statistics of China on the 15th, consumption in China increased by 3.1% in June, and the growth rate "turned from negative to positive". As one of the "Troika" driving the economy, China’s consumption shows signs of recovery, but the power is still insufficient. How should China restart the consumption engine?

　　Zhang Jianping, deputy director of the Academic Committee of the International Trade and Economic Cooperation Research Institute of the Ministry of Commerce of China, said that the demand of China residents for housing improvement, car trade-in, high definition multimedia and smart home appliances is increasing day by day, and the corresponding market supply should be increased to meet these needs. The potential of tourism consumption is also great, and all aspects of entertainment, accommodation, catering and so on should be further improved in quality and cost performance. To expand the steady growth of effective demand, we must make good use of e-commerce platform, and we must combine online and offline development. While online consumption is booming, we should also pay attention to the pressure faced by offline stores.

　　Zhao Ping, vice president of the Research Institute of the China Council for the Promotion of International Trade, said that in the second half of the year, the expansion of consumption should be more from the supply side, and the supply capacity of consumption should be enhanced, especially in the aspect of ensuring the supply of basic daily necessities at a stable price, so as to stabilize the basic consumption. The supply side should create a good market environment and create an open, transparent and predictable business environment. Increase support for small and medium-sized enterprises that were severely hit by the epidemic in the early stage, protect market players, and enable small and medium-sized enterprises to better seize market opportunities. Improve the quality and level of supply, encourage enterprises to innovate and develop, create new consumption highlights through supply-side innovation, and inject more impetus into consumption growth.

　　Can China stabilize prices?

　　Guo Liyan, director of the Comprehensive Situation Research Office of China Macroeconomic Research Institute, said on the 15th that China has the confidence and ability to keep prices stable. "Even if the current global inflation is high, looking forward to the whole year, there is no basis for comprehensive inflation in China."

　　First of all, China insists on scientifically grasping the strength, rhythm and key points of policies, and does not engage in strong stimulation of flood irrigation, which has a good support for stabilizing prices.

　　Secondly, China has done a lot of work in coordinating epidemic prevention and control, economic and social development, and coping with shocks. At present, the progress of industrial chain supply chain in key areas has been steadily advanced. Since the outbreak of the epidemic, especially last year and this year, the overall relationship between domestic supply and demand has been relatively stable, and there has been no mismatch between supply and demand in the international market, which is the premise of stabilizing prices.

　　At present, consumption is in the process of accelerating recovery, and the consumption of basic consumer goods such as food has been relatively stable. At the same time, the consumption of bulk consumer goods such as automobiles and home appliances is also recovering. Recently, a series of measures to promote consumption have been introduced from the central government to the local government, so contact consumption is expected to recover steadily in the second half of the year.

　　Has the real estate market recovered?

　　Ni Pengfei, director of the Center for Urban and Competitiveness Research of China Academy of Social Sciences, said that the downward pressure on the real estate market in the first half of the year exceeded expectations, but it still showed some resilience. In May and June, the decline in several core data of the property market narrowed or stopped.

　　At present, the real estate market is changing from negative cycle to positive cycle, and the market is expected to recover in the second half of the year. If there is no external unexpected impact, the real estate market may start to recover in the third quarter, and some indicators can turn positive in the fourth quarter. From a spatial perspective, first-and second-tier cities are expected to take the lead in warming up.

　　This recovery process will be accompanied by a game between positive and negative forces. Ni Pengfei pointed out that from the positive perspective, in the second half of the year, with the recovery of the macro economy and the introduction of various supporting policies, the property market is expected to be more stable. Moreover, the real estate market does have structural potential, especially in metropolitan areas, urban agglomerations and some cities with good economic development and large population inflows, and it does have the potential to continue to release rigid and improved demand. It is estimated that the commercial housing market will still maintain the scale of 1.2 billion to 1.5 billion square meters.

　　The negative forces mainly come from the risk spillover of housing enterprises and external uncertainty. The recent "loan suspension" storm is actually a manifestation of the risk spillover of housing enterprises. Affected by this, the overall credit of the real estate industry has declined, affecting the normal financing of enterprises.

　　Pang Yao, chief economist and head of research department of Jones Lang LaSalle Greater China, believes that the real estate market is expected to achieve a soft landing in the second half of the year, market sentiment and expectations will recover, and the year-on-year growth of real estate investment is expected to turn positive under the combined effects of factors such as the improvement of epidemic prevention and control situation, the continued implementation of differentiated real estate control policies, especially the housing credit policy, the effective disposal of debt default risks of individual housing enterprises, the stabilization of personal income expectations, the continuous decline in the purchase cost of rigid demand and improved housing demand groups.

　　What is the recovery of the areas affected by the impact of the epidemic?

　　In the first half of the year, the economy of some areas was greatly affected by the impact of the epidemic.

　　Fu Linghui, spokesperson of the National Bureau of Statistics of China and director of the National Economic Statistics Department, said that the economies of the regions that were greatly affected by the epidemic situation have accelerated their recovery. Although the economy of some areas was greatly affected by the epidemic in the second quarter, from a monthly perspective, with the overall improvement of epidemic prevention and control, enterprises resumed work and production, and the main economic indicators improved significantly in June.

　　In June, the added value of industrial enterprises above designated size in Shanghai and Jilin increased by 13.9% and 6.3% year-on-year, and decreased by 30.9% and 4.9% respectively last month. In terms of consumption, the retail sales of consumer goods above designated size in Jilin increased by 5.5% in June and decreased by 1.5% last month. In terms of employment, the survey unemployment rates in Shanghai and Jilin cities and towns decreased by 9.7 and 0.8 percentage points respectively compared with last month, indicating that the economic recovery in these areas which were hit hard by the epidemic was steadily accelerating.

　　Fu Linghui said: on the whole, the economy in most areas of China is generally stable, the growth in the central and western regions is faster than that in the east, and the trend of coordinated regional development has not changed. Some areas have encountered temporary difficulties due to the epidemic, but under the influence of various stable economic policies and measures, the economic operation has accelerated to recover.

Wake yourself up and forget the past.

Everyone’s life, there are many unsatisfactory things. Too big to find a suitable job, buy a suitable house, and talk about a suitable object; Too small to be criticized by the leader because of a mistake, and I will be late soon but I can’t get on the subway.　

What makes people tired is not the distant mountains, but a grain of sand in their shoes. What limits one’s progress is often the feelings of falling in and the people and things that can’t be let go.

Wake yourself up, not thinking about the past, but also fearing the future; Is to forgive others, but also to reconcile with yourself; It is commitment and acceptance, and it is also a fresh start.　

The more people who know how to let go, the happier they will be.

02 restrain yourself and be steady and far-reaching.

Young and frivolous, anyone who doesn’t have a little achievement will show his face and show his sharpness.

We always think that only by showing others where we have been, what books we have read and what achievements we have made can we prove our knowledge and value. It was only after seeing the wind and rain that I found out: modest gentleman, humble self-grazing.

Make public will only waste time, and the collection can grow steadily. A person who has really seen the world is generally peaceful.

The most taboo thing about being a man is that the wood is beautiful in the forest and people are floating in the public; The most taboo thing in life is to indulge in fantasy and aim at empty voices. Such people will suffer a lot from life.

When you are proud, you should restrain yourself, know how to hide the front and guard against stupidity, keep a low profile and be simple, so that you can have a stable and far-reaching life.

Steady yourself and turn over against the wind.

People in this life, such as sailing on the sea, or smooth sailing, or difficult sailing against the wind. If you are in trouble, you will only lose your way and lose the game; Calm and calm, everything is calm, in order to follow the waves and stand upright.

In the face of uncontrollable life, no amount of money and house can compare with a stable and powerful heart.

● Don’t worry

Zeng Guofan said: "Everything must be handled calmly and gently. If you are in a hurry, you may be wrong." Only by keeping a steady mind, working hard in secret, and not worrying and fearing too much, can we turn the tables against the wind when the opportunity comes.

● Not impulsive

The sense of security brought by reason and calmness is far greater than recklessness and competition. Who can stay calm in consternation, remain stable in anger and stay awake in anger, who is the real hero.

● Don’t give up.

How many grievances can you swallow before you can achieve many great things. In the days of waiting, keep your mind steady and take root, so that you can flourish in the future.

Straighten yourself and see the value.

After half a lifetime, we will always find that some people have worked hard all their lives and still achieved nothing. It’s not that they don’t work hard and struggle, but that they don’t find their own position.

It is a state not to overestimate yourself. If you take yourself too seriously, you will only hurt the most; Hold yourself too high, and the worse you fall.

It is calm not to underestimate yourself. In this world, everyone is unique, so you don’t have to belittle your existence because of other people’s opinions.

The best state of life is to straighten your heart, recognize your position and see your own value.

There are three stages in life: seeing the world, seeing all beings and seeing yourself. People who truly understand, never cater to all kinds of voices, but can look straight at themselves and find the path that suits them best after trying again and again, so that they can grow up quickly.

Update yourself and enrich your life.

Invariably, you will only be trapped in the same place; Know how to renew yourself, and life will be rich and splendid.

Renew your thinking. We can’t judge the present by the past experience. The correct way is to take contingency measures at the right time. To be a creative and open-minded person, no matter how complicated the world is, you are vast and flowing.

Renew ideas. Times are changing all the time. If you don’t know how to adjust your direction with the times, people will easily fall into some kind of obsession and go to the dark. Learn to update ideas and embrace change with a positive attitude, so as to learn from others and accept all kinds of life.

Update one’s knowledge When you always keep your curiosity and curiosity and improve yourself through learning, you can truly have the ability and strength to change reality. Life is the best textbook, and the truth of life is hidden in every corner of it. All the books you have read and the world you have seen will constantly update the thickness and breadth of your life.　　

Source | People’s Forum Network, Philosophical Life Network, Missing Your Heart, Having Books; The picture comes from the Internet.

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Scan the QR code to download the "Beijing People’s Society" APP.　 　 　 　 　 　 　 　 　 　 　Scan the QR code to open the "Electronic Social Security Card" WeChat applet.

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The exhibition "Elegance and Artistic Interest-Life, Wisdom and Art of Chinese" is being exhibited in the Art Museum of Beijing Academy of Painting. More than 110 classic paintings and calligraphy works are selected from the fine works collected by the Academy. From the perspectives of elegance and folklore, the painting art is used to tell the quiet and transcendent life that the literati yearn for and the flavor and interest in the lives of the folk people. The Spring Festival in Jihai is approaching, and there is also a popular "Year Culture" in the exhibition hall, such as a picture of "Year of the Year" painted by Qi Baishi, a great master, on the occasion of the Spring Festival, to celebrate the farewell of the old year and the welcome of the new year.

Qi Baishi

Year of the DPRK In 1950, it was collected by Beijing Painting Academy.

Chinese aesthetic presentation of "taste both refined and popular"

Qi Baishi, Wu Jingting, Hu Peiheng, Xu Yansun and Wu Guangyu cooperated."Chang Chun Xiu Mao" (Partial) Collected by Beijing Painting Academy

In Chinese’s aesthetic standards, there is a word called "taste both refined and popular". "Elegance" is the ultimate pursuit of ancient China literati. It is not only reflected in the daily speech and behavior of ancient literati, but also runs through their daily life. It can be said that "elegance" is the core of the aesthetic taste of elite cultural classes. High mountains and flowing water, playing the piano, is a kind of elegance; It is a kind of elegance to gather all the sages, fight for wine and recite poems; It is also a kind of elegance to look at the clouds and play with ink. For thousands of years, China literati have been enriching the connotation of elegance.

"Vulgarity" is the flavor and interest of China folk culture. Hard-working and simple Chinese summed up a lot of wisdom and philosophy about life in his work and life. China’s folk culture is more lively and interesting than the elegant things that literati care about. Auspicious patterns with the expectation of a better life, the strong New Year flavor embellished with lanterns and firecrackers, and the Chinese zodiac animals composed of real animals or unreal animals … all these are full of China flavor.

The exhibition not only introduces the elegant things that China literati are keen on, such as reading, playing the piano, watching paintings and collecting elegance; Four gentlemen in the flowers who express their aspirations through things-plum, orchid, bamboo and chrysanthemum; Natural philosophy with emotion and landscape. At the same time, it also introduces the traditional customs of ordinary people, such as attaching importance to loyalty, filial piety, propriety and righteousness, believing in religious beliefs, praying for good luck and longevity, and expecting a full house for future generations, as well as opera songs and dances with China cultural characteristics and the chronology of the zodiac. You can come here, watch "Chang Chun Xiu", and appreciate the grand occasion of Beijing painting circles in the late Qing Dynasty and the early Republic of China. Or taste the Mei Lanzhuju of Wu Changshuo, Chen Shiceng and Qi Baishi, and watch the literati play with ink and express their aspirations through things. You can also read and explain the characters and think about China’s unique religious culture; Or enjoy "Shoutao" and "Hundred philosophers", and consider that the painter’s painting implies auspiciousness and ingenuity.

Auspicious and festive, sharing a happy year together

Pray for the Spring Festival

Every time I bid farewell to the old and welcome the new, Chinese always uses the customs handed down from the older generation to ward off disasters and evil spirits and welcome the new. Every household writes blessings, cuts out window grilles, puts up New Year pictures, hangs lanterns, firecrackers and red lanterns, and the streets and alleys are filled with joy and joy of the Spring Festival. However, with the increasing proportion of science and information technology in our lives, people have begun to forget some customs in traditional culture. To this end, the exhibition leads the audience to recall the taste of the "Year" especially when the Spring Festival comes. Tell the origin of the word "Fu", the style of paper-cutting, the rubbing of New Year pictures and the message of stationery. The audience can come here to cut a window flower and stick it on the window to watch the spring flowers bloom; Write a blessing and stick it in front of the door, asking Fulu to get home safely; Send a letter, a short message, and send a New Year greeting; Print a New Year picture, which is more than enough every year, and pray for a bumper harvest. During the exhibition, the Beijing Academy of Painting held a "blessing" activity for the appreciation of the support of the audience from all walks of life over the years. From New Year’s Eve to the fifth day of junior high school, visitors to the Art Museum of Beijing Academy of Painting have the opportunity to get a famous "Fu" to celebrate the New Year.

The exhibition will last until February 28, 2019.

Appreciation of exhibition works

Chou Ying (model)The Picture of Peach and Plum Garden in Spring Banquet was collected by Beijing Painting Academy in Ming Dynasty.

Ancient literati in China liked to invite friends to gather in their own gardens, enjoy painting and calligraphy, drink wine and enjoy the scenery, and burn incense and tea together. The old man in red in the work is the master of the courtyard. He holds a candlelight dinner with his family and friends. The white porcelain wine glasses and red lacquer holders placed on the table are typical drinking utensils for literati in the Ming Dynasty, while the scroll paintings put away show that the owner has just enjoyed painting and calligraphy with the guests. After the tea banquet, there are some ancient books, scrolls, stone appreciation, bronze ribbons and wine sets on the mahogany table, all of which show the elegance of the party.

Qi Baishi Reading Map Collected by Beijing Painting Academy

After the May 4th Movement in 1919, influenced by western culture, horizontally typeset books appeared in China. Before that, ancient books were arranged vertically from the right, so Chinese developed a top-down reading habit, pitching heaven and earth between raising his head and lowering his head.

Li ShanThree Friends in the Collection of Beijing Painting Academy in Qing Dynasty

Pine trees, full of vitality and evergreen, are born in adversity and grow together with bamboo and plum blossoms in the cold winter. Therefore, in the eyes of the ancient people in China, these three plants are symbols of high morals and integrity, and they are called "three friends who are old and cold". Scholars like to keep company with three friends who are old and cold, and put them into paintings, which reflects their pursuit of loneliness, luxury and out of touch.

Yu Feian"Up to the Blue Sky" was collected by Beijing Painting Academy in 1958.

Different from western still life, Chinese’s paintings like to show the vitality of nature. Birds, or fly high, or chirp; Butterflies, or dancing, or nostalgia for flowers. Yu Feian, a painter, is good at drawing flowers and birds. In order to observe birds’ demeanor and movements, he also keeps pigeons at home. The two pigeons in the painting, one with its head held high and the other looking back, are lifelike, like a couple. This is the painter’s observation of life, which can be regarded as a sketch, and the auspicious cloud pattern in the painting is a classic pattern in China’s traditional painting.

Qi Baishi"Double Mantis" Collected by Beijing Painting Academy

In ancient Chinese, the seasons were known by observing nature, thus guiding farming. After the cold winter, the insects burst out of the ground, indicating the coming of farming season. Therefore, Chinese is very fond of insects. If landscape is Chinese’s thinking about the macro world, then grass bugs are their exploration of the micro world. Qi Baishi, a painter, loves life, and even a tiny creature has become something he is willing to show. Moreover, the grass insects he described are so real that even entomologists are full of praise, and the handling of details is even more exquisite.

Qi BaishiThe picture of making a fortune was collected by Beijing Painting Academy in 1927.

The object in the painting is an abacus, an ancient computing tool in China, which started in the Song Dynasty and is still in use today. Before the calculator appeared, Chinese always used abacus for calculation and statistics. Whether it is an inn, restaurant, teahouse or drugstore, every family has an abacus to calculate the operating income of the day, month and year. As a result, the abacus gradually has another meaning-making a fortune. Qi Baishi, a painter, did not draw coins, but used an abacus to make a fortune. This is Chinese’s wisdom and implication.

Qi BaishiAlbum of the 12 Zodiac Animals was collected by Beijing Painting Academy in 1940.

Zodiac is a unique commemorative method in China. Guan Weishan commissioned Qi Baishi to create the Twelve Zodiacs, and asked for two or three pictures every year. It took four years to collect one set. Then they took over the ink margin and became friends. This set of Zodiac is not created in the order of the zodiac, among which So Thousand Miles was first created in 1940, while The Picture of the Peach Monkey was painted in 1944. The old man Baishi vividly shows the characteristics of various animals in his paintings, and also conveys his own life feelings and emotions.

Guan LiangDramatic Characters was collected by Beijing Painting Academy in 1953.

Guan Liang’s four works of dramatic figures are all the national quintessence of China’s art-Peking Opera. Peking Opera was born in the Qianlong period of Qing Dynasty, and evolved from Huizhou Opera. It entered the court at the beginning of its formation, so the aesthetic requirements for the stage image are higher. There is a complete program for repertoire creation, gongs and drums singing, costumes and masks. Different from western drama, the performing arts of Beijing opera pay attention to the combination of reality and reality. Without landscaping, a gesture can show pushing the door and entering; Without props, one action can show galloping. And this kind of expressive stage essentials is related to Chinese philosophy.

Qi Baishi"Kingfisher Prawn" Collected by Beijing Painting Academy

Elegant and Artistic —— Chinese’s Life, Wisdom and Art

Exhibition period: January 29-February 28, 2019

Venue: Exhibition Hall, Floor 1-4, Art Museum, Beijing Academy of Painting

　　On October 27th, the Medical Security Bureau of Guangxi Zhuang Autonomous Region issued a notice. From November 1st, Guangxi will include some therapeutic assisted reproductive medical services such as ovum retrieval into the basic medical insurance and industrial injury insurance fund. As soon as the news came out, it caused widespread concern. Previously, Beijing, Liaoning and other places announced that they would suspend the implementation of the policy after determining the landing time of the assisted reproductive medical service project into medical insurance. Liaoning Province has not yet announced the next plan for the assisted reproductive medical service project into medical insurance.

　　In this regard, the staff of the Medical Service Management Office of the Medical Insurance Bureau of Guangxi Zhuang Autonomous Region told the Red Star journalist that at present, the medical insurance bureau has decided that the policy will be finalized on November 1, and the relevant policies have not only been filed with the state, but also distributed to hospitals. A press conference will be organized for this purpose.

　　The Notice of the Health and Health Committee of the Autonomous Region of the Human Resources and Social Security Department of the Medical Insurance Bureau of Guangxi Zhuang Autonomous Region on Including Some Therapeutic Assisted Reproductive Medical Services in the Payment Scope of Basic Medical Insurance and Industrial Injury Insurance Fund mentioned that some therapeutic assisted reproductive medical services such as "Ovulation" were included in the payment scope of basic medical insurance and industrial injury insurance fund; When the insured enjoys the basic medical insurance benefits, there is no fund qifubiaozhun, and the reimbursement rates of basic medical insurance for employees and basic medical insurance for urban and rural residents are 70% and 50% respectively, which are included in the maximum payment limit of the annual fund of the insured.

　　— — ①— —

　　"IVF" fee is included in medical insurance

　　Beijing once "pressed the pause button"

　　It is worth noting that the inclusion of "test-tube baby" medical services in medical insurance in various places is not overnight. Beijing, Liaoning and other places have suspended the implementation after determining the policy landing time.

　　In February, 2022, Beijing Medical Insurance Bureau, Beijing Municipal Health and Health Commission and Beijing Municipal Bureau of Human Resources and Social Security issued the Notice on Standardizing and Adjusting the Price of Some Medical Services, which included 16 assisted reproductive technology items such as intrauterine insemination, embryo transfer and sperm optimization in outpatient treatment into the scope of medical insurance category A reimbursement. The original policy was scheduled for sunset on March 26th, 2022, but in April, 2022, some netizens left a message on People’s Daily Online’s "Leadership Message Board", saying, "I went to the hospital and asked if there was no such policy. When will this be included in medical insurance, and will it be included in medical insurance?" Later, on April 13, Beijing Medical Insurance Bureau replied that after verification, according to the relevant provisions of the list of medical insurance benefits and the requirements of the National Medical Insurance Bureau, the inclusion of assisted reproductive technology services in this city in the scope of medical insurance payment was suspended.

　　After a year’s suspension, Beijing put the "Beijing Assisted Reproductive Technology Project into Medical Insurance" on the agenda again, and it will be implemented on July 1 this year.

　　On May 5, 2023, the Notice on Adjusting the Catalogue of Medical Services for Basic Medical Insurance, Work Injury Insurance and Maternity Insurance in Liaoning Province (Liao Medical Insurance [2023] No.33) was issued. The Notice mentioned that 18 assisted reproductive projects, such as embryo culture and embryo transfer, were included in the catalogue of maternity insurance in Liaoning Province, and it was planned to be implemented in the whole province on July 1, 2023. Later, the Liaoning Provincial Medical Insurance Bureau replied to the "Leadership Message Board" of People’s Daily in August, saying that the 18 reproductive projects originally planned to be implemented in the province on July 1 were forward-looking adjustments, and further research and demonstration of supporting treatment policies were needed.

　　At present, Liaoning province has not yet announced the next plan for assisted reproductive projects to enter medical insurance.

　　This time, will it be smooth for Guangxi to "include some therapeutic assisted reproductive medical services in the scope of basic medical insurance and industrial injury insurance funds"? The staff of the Medical Service Management Office of the Medical Insurance Bureau of Guangxi Zhuang Autonomous Region said that at present, the medical insurance bureau has determined that the policy will be finalized on November 1, and the relevant policies have not only been filed with the state, but also distributed to hospitals.

　　▲ Screenshot of relevant policy documents in Guangxi

　　— — ②— —

　　New measures will be implemented in Guangxi from November 1st.

　　"IVF" and other medical insurance ushered in a turning point?

　　In 2021, data from the National Bureau of Statistics showed that the infertility rate of couples of childbearing age in China had climbed to about 12%-18%.

　　In February, 2022, Beijing Municipal Medical Insurance Bureau, Beijing Municipal Health and Health Commission and Beijing Municipal Bureau of Human Resources and Social Security issued the Notice on Standardizing and Adjusting the Price Items of Some Medical Services, which included 16 assisted reproductive technology items such as intrauterine insemination, embryo transfer and sperm optimization treatment, which are common in outpatient treatment, into the scope of medical insurance category A reimbursement.

　　On July 25th, 2022, 17 ministries and commissions, including the National Medical Insurance Bureau, issued the Guiding Opinions on Further Perfecting and Implementing Active Fertility Support Measures (Guo Wei Population Fa [2022] No.26), guiding local governments to comprehensively consider the affordability of medical insurance (including maternity insurance) funds and the standardization of related technologies, and gradually bring appropriate labor analgesia and assisted reproductive technology items into the scope of medical insurance payment according to procedures.

　　In the same year, Hunan, Hubei, Zhejiang and other places successively released the news that they planned to include assisted reproductive technology projects in medical insurance.

　　In 2022, Hunan Medical Insurance Bureau replied on Hunan Minsheng. com that in terms of diagnosis and treatment projects, relevant management measures will be introduced as soon as possible, and on the basis of scientific calculation and full demonstration, the mature, safe, reliable and cost-controllable therapeutic assisted reproductive technology that medical insurance can undertake will be gradually explored into the scope of medical insurance payment according to procedures. In response to netizens’ suggestions, Shandong Province also said that it will conscientiously implement the national medical insurance catalogue management policy according to the requirements of national unified deployment, and based on the positioning of "guaranteeing the basics", on the basis of scientific calculation and full demonstration, gradually bring the technically mature, safe and reliable medical treatment projects that medical insurance can bear into the scope of medical insurance payment according to procedures.

　　However, since then, the implementation of relevant policies has been slightly weak, and the pause button has been pressed for medical items such as "test-tube baby".

　　In May, 2022, Anhui Medical Insurance Bureau said in response to the consultation of netizens: "Similar policies in other provinces and cities have been suspended. At present, the conditions for incorporating IVF and other assisted reproductive technologies into medical insurance are not yet mature. The Provincial Medical Insurance Bureau will continue to pay attention to this issue and include it in the scope of medical insurance payment in a timely manner in accordance with relevant state regulations. "

　　Many senior practitioners said in an interview with the media later that the suspension of similar policies may be related to "money".

　　Wang Xuemei, director of reproductive medicine department of South China Hospital affiliated to Shenzhen University, said in an interview with national business daily that besides money, this may have something to do with the fact that consumer medical services such as assisted reproduction do not conform to the principle of "guaranteeing the basics" of national medical insurance. "Considering China’s large population, and the cost of assisted reproduction itself is relatively expensive, it is not a small expenditure. Moreover, people may think that having children is less urgent than other life-threatening diseases. So from this perspective, it may be the reason for the suspension of medical insurance. "

　　With the passage of time, assisted reproductive technology projects have ushered in a turning point in medical insurance.

　　In May 2023, Shi Zihai, deputy director of the National Health Insurance Bureau, said at the press conference of the State Council Office that the National Health Insurance Bureau had issued a document to guide local governments to gradually include appropriate labor analgesia and assisted reproductive technology projects into the scope of medical insurance fund payment according to regulations.

　　In July, 16 therapeutic assisted reproductive technology projects were included in the reimbursement scope of basic medical insurance in Beijing. When the policy was released, there were 16 designated medical institutions with basic medical insurance in Beijing that could provide assisted reproductive technology services.

　　In October, Guangxi officially issued the Notice of the Health and Health Committee of the Autonomous Region of the Human Resources and Social Security Department of the Autonomous Region Medical Insurance Bureau on Including Some Therapeutic Assisted Reproductive Medical Services in the Payment Scope of Basic Medical Insurance and Industrial Injury Insurance Fund.

　　Red Star journalist Wang Chenyuan

　　The academic atmosphere and the cultivation of scientific research talents have always been a topic of concern to the whole society. Ding Zhongli, deputy to the National People’s Congress and vice president of China Academy of Sciences, said in an interview with Beijing Youth Daily that "digging people with heavy money" can have some effects, but it will also make some people impetuous. For scientists, "feelings are the first", they are willing to contribute to the country and are willing to sacrifice themselves. "This is the feelings of scientists". In addition, he believes that there is no fault in high-end academic talents, but they are increasingly specialized and subdivided.

　　On academic atmosphere: most people in academic circles have a correct attitude.

　　Beiqing Daily: Last year, China’s medical papers were collectively retracted by foreign journals. How to evaluate this matter?

　　Ding Zhongli: This question should be understood from two aspects:

　　On the one hand, as long as there are people, there may be fraud, which cannot be avoided. It can only be "once, once". To evaluate the scientific and technological community, we should see that fraud is not the mainstream, and that most researchers are working honestly. Therefore, to discuss this issue, we must first admit that there is indeed fraud and plagiarism in academic circles, but we must also be clear that this situation is not the mainstream, but a very rare phenomenon.

　　On the other hand, as far as the medical field is concerned, as a doctor, the main energy should be focused on saving lives and asking doctors to evaluate their professional titles by writing articles, which may itself involve the problem that the evaluation system is not reasonable enough.

　　Beiqing Daily: So in your opinion, the mainstream of academic circles is still practical and rigorous?

　　Ding Zhongli: Most people in academic circles have correct attitudes and study styles. In fact, everyone’s papers are to be reviewed and tested by others. You said that you had made an amazing discovery, reached a genius-like conclusion, and made a sensation in the world. This doesn’t count, and it has to be constantly tested by others. All scientific achievements need to be tested. If the results can’t stand the test, it means that your findings and conclusions are likely to have problems, and accordingly, your style of study is likely to have problems.

　　Because of this shock, the academic tradition is: attach great importance to the evidence and reliability of the experiment, and attach great importance to the reproducibility of the experimental results. In fact, there are very few people who take risks (fake). Therefore, on the whole, the academic atmosphere is correct.

　　On Talent Cultivation: Rational View of "Introducing Talents with Heavy Money"

　　Beiqing Daily: How do scientific research institutions participate in the national talent training system?

　　Ding Zhongli: For our China Academy of Sciences, it is mainly to cultivate high-quality and high-level graduate students. The quality of the talents we have trained has always been at a high level, and they mainly work in science and education units after graduation. For another example, some ministries and commissions, such as the Ministry of Agriculture, the Meteorological Bureau, the Oceanic Administration, the Seismological Bureau, and the Ministry of Land and Resources, all have research institutes, and they are also training graduate students, and the training quality is good. This is a very important part of our national science and technology innovation system.

　　Beiqing Daily: How do you view the situation that some local scientific research institutions are facing brain drain and relatively insufficient funds?

　　Ding Zhongli: This may be caused by two reasons:

　　First, the competitiveness of such institutions may be insufficient, including the level of wages and funds, which are the elements that constitute competitiveness.

　　Second, if a local research institution can be closely integrated with the local economic and social development, it should be no problem to develop under the background that the whole people attach importance to scientific and technological innovation. On the other hand, if this kind of scientific research institutions can’t be closely integrated with local economic and social development, there will be not much to do and there will be insufficient financial support. Naturally, it will cause the brain drain, which is also a normal phenomenon. So many scientific research institutions always have high or low financial support. Therefore, it is normal to have a certain brain drain or even a certain elimination.

　　Beiqing Daily: Some scientific research institutions will choose to "introduce talents with heavy money". For scientific research, what is the relationship between funds and talents?

　　Ding Zhongli: There is a relationship between the two. It’s the same for any country or unit if there is not enough funds to attract good talents. Therefore, on the one hand, don’t think too terrible about "digging people with heavy money", and don’t label it easily, thinking it is a terrible thing. Some people may wonder how heavy the so-called "heavy money" of some scientific research institutions will be. It’s actually not too heavy.

　　On the other hand, if everyone adopts the method of "digging people with heavy money", it may have a negative impact. Why? Because it may make talents very impetuous, and there will also be some "talents" who are waiting for the price. Of course, human weakness!

　　Talking about scientific feelings: willing to contribute to the country and sacrifice yourself.

　　Beiqing Daily: What is the turnover of Chinese Academy of Sciences?

　　Ding Zhongli: Generally speaking, we now have less talents flowing in and more talents flowing out. Because the Chinese Academy of Sciences does not have a lot of money to dig people, we always emphasize attracting people with a good environment and retaining people with a stable career. Therefore, our current salary is relatively lower than that of some universities with deep pockets, so there will be more people being dug away, which is also a challenge we are facing now.

　　Of course, we hope to dig less people, but rely on our own talents to solve difficulties. The Chinese Academy of Sciences recruits so many graduate students every year, trains them well, and gives some outstanding graduates a platform for development. I believe they will all grow up in the future. In fact, many of the backbone of the Chinese Academy of Sciences are now cultivated by themselves, and the so-called digging is not necessarily much better. Academicians of Chinese Academy of Sciences come from many schools, but the proportion of academicians from famous schools is not high. Therefore, everyone’s abilities are similar, and their IQ is similar. Geniuses are only a few, but unfortunately I am ignorant and have never seen them. But doing scientific research, I think attitude is the first, and feelings are the first.

　　Beiqing Daily: In your opinion, what are the feelings of scientists?

　　Ding Zhongli: Willing to contribute to the country and willing to sacrifice himself.

　　Beiqing Daily: In the past year, several master researchers of Chinese Academy of Sciences, including Nan Rendong, passed away. There are voices from outside that there is a "high-end academic talent gap". What do you think?

　　Ding Zhongli: Now there are more and more high-level talents. How can there be a fault? Moreover, the present era is not the era of masters, because with the development of science, the division of labor is becoming more and more detailed and specialized. Most of the "everyone" are experts who have done a very profound job in a certain subdivision field. Nan Rendong is a "everyone" in the field of radio astronomical telescopes.

　　This edition/reporter Zhang Ya

　　What is the effect of the new military revolution in the world after nearly 20 years? What are the prospects after the change?

　　For readers who are slightly familiar with the military, "new military revolution" is a familiar phrase, and new military revolution is in full swing in many countries. It has been almost 20 years since the concept of "new military revolution" was put forward and put into practice. What is its effect? What is the future development prospect? China Youth Daily reporter interviewed Lin Dong, an associate professor of National Defense University.

　　Reporter: When and who initiated the new military revolution, and in what context did it begin?

　　Lin Dong: The 20th century is a century in which military revolution continues to take place. Today, the global new military revolution we are carrying out is relative to the military engineering revolution characterized by mechanization basically completed during the Second World War, and it is marked by informationization.

　　This change was first initiated by the US military, which originated from the contest with the China army and rose from the confrontation with the Soviet army. The early motivation was the Korean War, and then the Vietnam War. The US military deeply reflected on these two unsuccessful wars. Finally, tactically, it concluded that the US mechanized troops were strong in firepower, assault and maneuver, but weak in "melee", "night fighting" and sudden attacks during the March, and it was also unsuccessful to engage in "logistics strangulation war".

　　Reporter: the us military began to change for this?

　　Lin Dong: Yes, the US military began to implement the military sensing revolution in the 1950s, and later it developed into satellite reconnaissance and high-altitude UAV reconnaissance. Until the drastic changes in Eastern Europe occurred in the late 1980s, the US military quickly turned to general local conventional warfare, and prepared to turn the three major achievements in dealing with the Soviet nuclear war into the application of conventional warfare. First, the GPS system used to correct the time difference for intercontinental nuclear missiles flying across time zones was turned to provide navigation and positioning for various conventional mobile weapons and equipment; Second, the internet, a computer communication network established to resist the nuclear destruction of the Soviet Union, has been transferred to joint operations, which has become the basis of digital troops and network-centric warfare; Third, the Star Wars plan, which was prepared to break through with the Soviet Union, laid the foundation for the construction of the missile defense system.

　　It was also during this period that Marshall, director of the Net Assessment Office of the US Department of Defense, put forward the concept of "new military revolution".

　　Reporter: That is to say, the US military has explored the new military revolution before, and then it has an official name?

　　Lin Dong: It’s like this. In 1994, the then Secretary of Defense of the United States, Perry, formally put forward a comprehensive view of military reform based on the achievements of the military technology revolution, and named it the military affairs revolution. By the end of 1990s, after the Bush administration came to power, Rumsfeld, in combination with the needs of the "9.11" anti-terrorism war, re-positioned military reform as military transformation, trying to fully meet the needs of information development in the military establishment system, operational system and operational methods, and surpassing information in the development of weapons and technology, and opening up a broader world of military reform.

　　Reporter: Has the concept of new military revolution been recognized by other countries as soon as it was put forward?

　　Lin Dong: No, this concept was accepted late by other countries. Since 1980s, when people talk about the new military revolution, they mostly use the word high-tech war. It was not until the Gulf War in 1991 that the US military defeated hundreds of thousands of mechanized troops in Iraq with hundreds of casualties. Everyone was shocked and realized that a revolutionary military revolution had arrived.

　　Reporter: What was the goal of the early new military revolution?

　　Lin Dong: In the early days, the US military did not expect a historic leap forward, so the initial goal was not high. First, it was to save money. It was required that the new military revolution would enable the US military to rely on high technology to have a superior combat capability with about 300,000 troops. Second, fewer people are killed. Another important indicator of the new military reform proposed by the US military is that it can make the US military lose less than 10,000 people in conventional wars.

　　Although these two goals were achieved in the Gulf War, the US military at that time did not dare to take them lightly. However, the subsequent wars in Kosovo, Afghanistan and Iraq, without exception, the battlefield situation was one-sided with the US military. The number of combat troops sent by the US military has been reduced to tens of thousands, and even there has been a record of zero casualties in a war, and the US military has become ambitious.

　　Reporter: So far, has the new military revolution of the US military gone smoothly? Have all the goals been achieved?

　　Lin Dong: After Rumsfeld took charge of the US military command, he made every effort to promote military transformation, so in the middle of the new military transformation, he launched a brand-new strategic goal: First, to achieve a global strike, and the US military can strike any corner of the earth with one hour of emergency preparation; The second is to realize the integration of the army, integrated operations and integrated formation.

　　As a result, the integration construction encountered setbacks. First of all, Rumsfeld’s conflict with various services broke out. Rumsfeld made great efforts to promote joint operations and drastically weakened the position of the service headquarters. As a result, Rumsfeld was boycotted. However, Rumsfeld had no intention of quitting, and several generals of the army and navy were dismissed. As a result, he ended up being cornered by various services.

　　Secondly, there are serious differences of opinion among the services on the development direction of the new military revolution, and the Air Force put forward the idea of denying joint operations. The US Air Force believes that the assault stage of modern warfare is mainly air strikes, and the air combat forces of the navy and the army should all be under the command of the air force, and the implementation of coordinated assault with the air force as the main content of winning the war. The navy should become the transportation captain, and the army and the marine corps mainly occupy the city after the completion of the main air assault, and then go into the city to catch prisoners, and then fight terrorism and maintain stability.

　　This argument caused a great division and controversy among the US military services, which is still going on today. At present, the US military’s huge information system, national and theater missile defense systems are all disturbed by differences among various services, and their goals are vague and hesitant.

　　Reporter: Mr. Lin, the world’s new military revolution has been going on for nearly 20 years. Some people think that it is the sprint stage of the new military revolution, but in your new book "Beyond the military service era-systematic scientific thinking about the new military revolution", you suggest that the new military revolution is undergoing a spiral development process. What does this mean?

　　Lin Dong: At present, some people think that the new military revolution has formed a framework and entered a substantial leap stage. However, this is not the case. For example, the US military, as the leader of the new military revolution in the world, has carried out several core projects with budgets of trillions of dollars, such as GIG system of global information grid, NMD system of national missile defense, TMD system of theater missile defense, etc., thinking that they can win the all-round victory of the new military revolution with one effort, but all of them are frustrated and faced with huge strategic risks. At the same time, Rumsfeld, the leader of the new military revolution in the United States and former defense secretary, also resigned because of the quagmire of the Iraq war, and his radical military transformation policy was boycotted by all services of the US military.

　　The great exposure of the new military revolution in the west, led by the US military, shows a huge deviation in the theoretical guidance of military revolution, which comes from people’s stagnation in mechanized thinking to solve the information problem. Therefore, I think that the new military revolution in the west led by the United States is entering an adjustment period, and everyone’s understanding of the new military revolution in the world is also entering a gray area, which requires a breakthrough in thought and theory.

　　Reporter: In your book, you propose to "transcend the military service era". Does it mean that the future army will no longer be divided into land, sea and air forces, so how to organize the future army?

　　Lin Dong: The establishment system of the army is determined by the way of fighting.

　　In the mechanized era, the army fights according to the division of natural geographical space, so it is necessary to divide the army, navy and air force. The army controls the land, the navy controls the sea and the air force controls the air, each of which has its own symmetrical combat targets and fights independently of each other.

　　However, since the late World War II, there has been a phenomenon of cross-growth of services, and the cross-development of services has moved towards a super-service structure, and each service has tried to develop into a big army that includes the forces of other services.

　　Up to now, all services have broken the boundaries of services and extended to other battlefields. The air force can fight naval battles and land battles, the army has planes and surface ships, and the navy is decathlon, thus breaking the pattern of monopolizing land battles, naval battles and air battles respectively, and also bringing about the problems of repeated development of service combat capabilities and serious waste of military resources.

　　In order to solve the problem of the expansion of various services, the military all over the world invariably put forward the strategic problems of developing joint operations, sharing operational resources and dividing the military organizational system for the second time.

　　At present, there are two opinions on reforming the military service system. One is that the German army proposed to abolish the organizational system of the three armed forces and set up three major services, namely, the long-range strike force, the stable operation force and the information support force. Another view is to keep the current service establishment, but make the service units modular and can be reorganized with other service units, and at the same time add a horizontal organization to form three networks of reconnaissance, strike and maneuver, and all service units participate in the actions of these three networks.

　　Now it seems that the US military was adapted according to the second plan.

　　Reporter: When do you think the U.S. military will realize informationization, and where is the direction of change after informationization?

　　Lin Dong: According to the three indicators of global strike, global arrival and global surveillance proposed by the US military, its information transformation will be basically completed around 2025.

　　At that time, the focus of the US military’s reform will also shift. At present, these shifting directions have been used as new concept weapons in experimental research. First, the material revolution, mainly relying on nanotechnology to build micro-weapons. The second is the power revolution to solve the problem of high energy consumption. The third is the firepower revolution. Nowadays, the US military is designing a network fire system, a 64-tube vertical firing artillery array, which does not need a steel shell, and the ammunition fired in one minute can catch up with half of the current battalion. Fourth, laser weapons enter the battlefield and use high-energy lasers to destroy incoming enemy missiles, thus fundamentally solving the missile defense problem. The fifth is the flexible technology revolution, which has created humanoid flying robots that can fly and walk. With the help of intelligent technology, soldiers can fly spaceships that can reach the moon and catch turtles in the sea, spraying inexhaustible lasers and galloping between heaven and earth. (China Youth Daily Xuehong Li)

Editor: Cao Jin

() The operating comments of the Board of Directors in 2023 are as follows:

　　I. The industry in which the company is located during the reporting period.

　　(a) the company’s industry

　　1. Support policies have been introduced one after another, and outdoor sports industry has ushered in new opportunities for development.

　　In recent years, the state has paid more and more attention to the overall development of outdoor sports industry, and successively and intensively introduced a number of supporting industrial policies. In July 2023, the State Sports General Administration issued the Work Plan on Restoring and Expanding Sports Consumption. The plan points out that restoring and expanding sports consumption should be given priority, and puts forward three main measures: increasing the supply of high-quality sports products and services, enriching sports consumption scenes and consolidating the foundation of sports consumption. The promulgation of the "Program" is of special significance for the recovery of outdoor sports consumption. In October 2023, the National Development and Reform Commission, the State Sports General Administration and other departments issued the Action Plan for Promoting the Construction and Service Improvement of Outdoor Sports Facilities (2023-2025). The plan proposes that by 2025, the supply and demand of outdoor sports facilities construction and service quality will be effectively connected, the participation groups will be more extensive, the competition activities will be more abundant, the professional talent team will continue to grow, and the safety supervision policy system will be more sound. A number of outdoor sports development highlands with good development foundation, complete service guarantee, strong local characteristics and excellent supporting industries have been formed nationwide, and the total scale of outdoor sports industry has been promoted to 3 trillion yuan.

　　2. Outdoor sports groups tend to be younger, with strong consumption power and great communication influence.

　　The trend of rejuvenation of outdoor sports industry is a remarkable market phenomenon, which mainly benefits from young people’s pursuit of a healthy lifestyle and their desire to explore new things. The White Paper on Trend of Outdoor Sports Industry of Taobao Tmall in Spring and Summer of 2024 shows that young people aged 18-29 account for nearly 40% of the outdoor sports market, and consumers of this age group have become the backbone of the market. In addition, the spending power of young people in outdoor sports is also constantly improving. The White Paper on Sports Development of Young People in China in 2022 shows that the average annual consumption of young people in China is 7,237.6 yuan, of which 18.1% spend more than 10,000 yuan. This increase in consumption level reflects young people’s attention to outdoor sports and their willingness to invest in it.

　　As the main consumer in outdoor sports market, young people not only occupy an advantage in quantity, but also show a trend of youthfulness in consumption behavior and choice. Their participation and consumption behavior have played an important role in promoting the development of outdoor sports industry.

　　3. The outdoor industry is experiencing explosive growth, and the market potential is huge to be tapped.

　　With the popularity and diversification of outdoor sports, out shoes clothing and other related products have also ushered in a huge market demand. More and more consumers begin to pay attention to the functionality, comfort and fashion of outdoor products, which also brings more development opportunities for the outdoor products market. According to Hongze’s research data, in 2023, China’s out shoes clothing market has reached about 45 billion yuan, with a compound growth rate of nearly 20% in the past three years.

　　On the one hand, the popularity of outdoor activities, such as camping, skiing, hiking and mountaineering, has promoted the penetration rate of outdoor activities, attracted more and more participants, and brought a steady stream of consumer demand for outdoor products industry. On the other hand, the phenomenon of "breaking the circle" of out shoes clothing has also contributed. Its application scene is no longer limited to professional outdoor activities, but expanded to urban business and leisure areas. This change not only expanded the audience of out shoes clothing, but also further tapped the market potential. Under the joint action of these two factors, the high prosperity of outdoor products industry has been continuously improved, and the market potential of outdoor products has been further enhanced.

　　4. The consumer market continues to recover and rebound, and the market vitality continues to emerge.

　　According to the data of the National Bureau of Statistics, the total retail sales of social consumer goods in 2023 was 47,149.5 billion yuan, an increase of 7.2% over the previous year, and the scale reached a record high. According to the retail format, in 2023, the retail sales of physical stores above designated size increased by 5.0% compared with the previous year, among which the retail sales of convenience stores, department stores, specialty store and brand stores increased by 7.5%, 8.8%, 4.9% and 4.5% respectively. In 2024, as the national economy continues to pick up and improve, relevant policies to promote consumption will continue to be effective, new consumption formats and new models will be gradually cultivated and expanded, the income of urban and rural residents will continue to grow, and the expansion of the consumer market will be consolidated and enhanced.

　　(2) The market position of the company

　　Since its establishment, the company has been deeply involved in the outdoor sports industry and committed to the upgrading of the outdoor sports industry. The company develops, produces and distributes high-function professional outdoor sports goods, continuously cooperates with local governments and sports associations, and steadily lays out the comprehensive quality education section for parents and teenagers, which has formed a good reputation and brand reputation in the industry. It is a leader in the development of outdoor sports industry in China and has been rated as "National Sports Industry Demonstration Unit" by the State Sports General Administration.

　　

　　II. Main businesses of the Company during the reporting period

　　(a) the main business of the company during the reporting period

　　The company’s main business is to develop and sell professional high-quality outdoor sporting goods, organize outdoor sports events, and build a comprehensive outdoor quality education experience platform for parents and teenagers. Through the integration of various business sectors, it provides consumers with all-round products and services, encourages and helps people to go outdoors, exercise healthily, and fully practices the life concept of harmonious coexistence between man and nature.

　　During the reporting period, the company completed the acquisition of the 100% equity project of Shanghai Feiwa Trading Co., Ltd., which specializes in the distribution and agency of high-end hiking shoes brands and owns the exclusive agency of Italian handmade shoes CRISPI in China, obtained the exclusive sales and operation agency of HOUDINI, a representative brand of Nordic outdoor aesthetics, signed a joint venture agreement with Klttermusen AB, and completed the relevant registration procedures of the joint venture company in March 2024.

　　In 2023, the company achieved an operating income of 846.4 million yuan, a year-on-year increase of 50.51%; The total profit was 31,377,800 yuan, a year-on-year increase of 192.68%; Among them, the net profit attributable to shareholders of listed companies was 36,534,000 yuan, a year-on-year increase of 210.91%. By the end of 2023, the total assets of the company were 1,105,053,600 yuan, and the net assets attributable to shareholders were 688,769,500 yuan.

　　1. Focus on building the brand matrix of "own+exclusive agent" and complete the transformation from channel operation to brand operation.

　　(1) Focusing on the brand positioning of X-BIONIC sports black technology, we will continue to deepen the product design and development, channel development and construction, marketing promotion and membership system development of X-BIONIC.

　　"X" stands for technology, creativity, future and infinite possibilities, "BIONIC" stands for bionic technology, and X-BIONIC embodies the spirit of exploration, technology and passionate movement for dreams.

　　During the reporting period, the company focused on X-BIONIC’s own brand operation business, integrating R&D, design, commissioned processing, channel construction, marketing and sales, and met different types of consumer demand through the channels directly operated by the company, such as shopping malls, ski resorts, outdoor multi-brands, multi-category collection stores, traditional and emerging e-commerce platforms and live broadcasts.

　　The company continues to intensify research and development, adheres to the concept of combining X-BIONIC technology functionality with advanced fashion sense, and perfects and enriches various product lines based on product application scenarios. On the basis of the existing close-fitting products representing the professional height of the industry, the product R&D team continues to launch professional outdoor and functional business products, and has established in-depth partnership with international high-quality fabric suppliers such as GORE-TEX, Schoeller, Polartec, Pertex, Primaloft, Allied Feather and Down, etc., to jointly design and produce various functional products. Including all kinds of hard-shell jackets, soft-shell suits with different thicknesses, cotton-padded jacket, water-repellent down jackets, snowboarding suits, snowboarding suits, business jackets, business down jackets, business three-in-one down jackets, business down coats and other high-value products, as well as various trench coats, jackets, long and short T-shirts, sweaters, various hiking pants, business pants, running pants and other excellent products suitable for sale in spring, summer and autumn, covering outdoor climbing and hiking. Among them, the soft shell category with Schoeller soft shell material as the core has won special praise from users and great attention from the market, which has established the height of the soft shell industry that "not all soft shells are called Schoeller". At present, the category of X-BIONIC products has been basically completed and constantly optimized.

　　In 2023, the company opened six X-BIONIC brand stores in Beijing DT51, Shenzhen Vientiane City, Changchun Vientiane City, Beijing Badaling Ole, Beijing SKP and Beijing Shi Jinglong Ski Resort respectively. By December 2023, X-BIONIC had opened 22 single-brand stores (including 10 shopping malls and 12 ski shops) and 30 outdoor channel brand stores (including 28 Sanfu comprehensive stores)

　　X-BIONIC sponsors outdoor sports events and athletes by holding a number of brand and membership activities, and helps brand development in different fields. Invite champion users such as Xu Mengtao, Olympic champion of freestyle aerial skills, and Wang Xindi, world champion of freestyle aerial skills, to come to X-BIONIC Beijing SKP Winter Store to participate in Valentine’s Day activities, attracting many stars and sports bloggers to take photos and punch in the store to help X-BIONIC offline channel marketing; X-BIONIC Hangzhou flagship store and Changchun Vientiane City store opened, and invited international supermodel He Sui and short track speed skating Olympic champion Ren Ziwei to attend the opening ceremony and offline publicity activities respectively; The title is Chongli International Triathlon Challenge and the 24th Sanfu International Triathlon; Sponsored cross-country runners Wang Xun and Tony chen, and won the men’s and women’s championships in the 168 km group of the 2023 Suzaku 168 Super Cross-country Race respectively; Sponsored EMBA-A teams from cheung kong graduate school of business and China Europe International Business School to participate in the Gobi Challenge of Xuanzang Road, and won the Ge 17 championship and Ge 18 championship respectively; To pay tribute to the 70th anniversary of the first human summit of Mount Everest, X-BIONIC sponsored two female mountaineers, Gu Xiaoxi (the first person in Chongqing to reach the north slope of Mount Everest) and ISA, to successfully reach the top of Mount Everest, the world’s highest peak, in May 2023. Cooperate with Richie Jen, Kenny Lin, Jane Zhang, Jeff Chang Shin-Che, Zhang Lanxin, Zhao Lina, Huang Xiaolei, He Chong and many other stars and champions to publicize the brand. During the reporting period, we cooperated with more than 200 sports and fashionistas.Promote and plant grass for products on platforms such as Xiaohongshu and Tik Tok, and continuously deepen the brand power of X-BIONIC.

　　Establish and improve the X-BIONIC brand operation team, including commodity department, exhibition department, training department, member marketing department, brand store sales management department, etc., to achieve refined operation management; At the same time, according to the different business districts and customers, we will implement differentiated and precise operations to improve store efficiency and service; The store display image is presented according to the quarterly theme and product style planning. Through the design of quarterly props and the monthly store display guidelines, the offline image is improved and unified management; Continuously improve the overall training framework and content, cover employees at all levels with the help of online platform, and improve the service level and customer experience of the store; We have carried out many interactive activities such as skiing, cross-country running and city running, which has increased the stickiness of members and the recognition of products. During the reporting period, X-BIONIC recruited 23,000 new members, accounting for 90% of member sales.

　　In 2023, X-BIONIC achieved an operating income of 214,861,600 yuan, a year-on-year increase of 69.36%.

　　(2) National exclusive agency brand

　　The exclusive agency brands in China include Italian handmade shoes and boots brand CRISPI, Swedish classic brand Klattermusen, Nordic outdoor aesthetics representative brand HOUDINI, classic tooling shoes and boots brand DANNER, tactical backpack brand Mystery Ranch and professional out shoes brand LA SPORTIVA.

　　1) Italian handmade ingenuity inherits the brand CRISPI of shoes and boots.

　　CRISPI shoes adhere to the traditional Italian hand-made shoe-making technology, combining modern technology and Italy’s unique fashion taste. After entering the China market for 16 years, it has won the favor of the vast number of consumers in China with its "comfortable running-in" experience.

　　During the reporting period, the company closely communicated with CRISPI brand, cooperated in new product research and development, adhered to CRISPI’s unique DNA, combined Italian handcrafted ingenuity with new shoemaking technology, and combined functionality, high quality and fashion sense with a full understanding of the China market. Based on product application scenarios and different usage scenarios of China consumers, the company improved the product line matrix and launched diversified exclusive and first-time high-quality products from China. Including MONACO retro version, MONACO low top, MONACO Martin boots, etc., the categories cover hiking, outdoor, fashion wear, sports and other scenes.

　　In 2023, the company developed the CRISPI brand vision system and the use standard, completed the upgrading of 12 CRISPI brand image zones in the company’s multi-brand and multi-category comprehensive stores, and cooperated with 6 dealers to complete the upgrading of CRISPI brand image zones simultaneously.

　　In terms of marketing, in addition to continuing the successful market operation mode in the past, we have conducted in-depth cooperation with many KOLs, professional, fashion media and outdoor mainstream media, and combined brand professionalism with fashion trends. The content of official account of CRISPI brand has been upgraded, which has more brand depth and tonality, increased the stickiness of fans, greatly increased the brand exposure in bilibili, Xiaohongshu, Tik Tok and other major platforms, and continuously expanded the brand volume.

　　In 2023, CRISPI achieved an operating income of 79.77 million yuan, a year-on-year increase of 97%.

　　2) Swedish classic brand Klattermusen

　　During the reporting period, the Swedish classic brand Klattermusen performed brilliantly, with three single-brand stores and one pop-up shop in Hangzhou Tower, Shanghai Kerry, Beijing Guomao and Shenzhen Vientiane World Pop-up respectively. Continue brand exposure on social media platforms such as bilibili, Xiaohongshu and Tik Tok, and cooperate with many KOLs to promote and increase brand exposure and search popularity. Xiaohongshu, Tik Tok, WeChat WeChat official account and Weibo achieved double-digit growth, and opened Xiaohongshu Store and WeChat applet store, with the number of Xiaohongshu fans reaching 15,000.

　　In 2023, Klattermusen realized an operating income of 117.33 million yuan, a year-on-year increase of 188%.

　　3) HOUDINI, the representative brand of Nordic outdoor aesthetics.

　　HOUDINI brand is committed to the concept of environmental protection, and the research and development of environmental protection technology fabrics has set a benchmark in the environmental protection field of functional outdoor clothing; Creating a product recycling economy model has won consumers’ recognition of the long-term value of HOUDINI products; The leading design concept of HOUDINI brand is different from the unique competitive advantages of other brands, emphasizing the philosophy of harmonious coexistence with nature. The product pursues minimalist design, adopts advanced and low-key Mo Landi color system, and is loved by many female consumers.

　　In July 2023, the company and Houdini Sportswear AB Company formally signed the Exclusive Agency Agreement. In October, the first store of HOUDINI brand area image in China settled in Shanghai Sanfu Wanti Store, and then quickly opened HOUDINI brand area in Beijing Sanfu Xiangyun Town Store, Beijing Sanfu Madian Middle Store and Qingdao Sanfu Aofan Center Store, and in the second half of 2023, HOUDINI Tmall Flagship Store, HOUDINI JD.COM Flagship Store, Houdini Sports Outdoor Tik Tok Flagship Store and Houdini Outdoor Tik Tok Flagship Store were opened. In terms of wholesale, in 2023, we opened two HOUDINI brand area images in cooperation with distributors, and started to prepare the first self-operated China brand store of HOUDINI Shopping Mall, constantly expanding and improving the sales channels of HOUDINI brand.

　　During the reporting period, HOUDINI and Polartec China held a business opening event, which successfully created a loud momentum for HOUDINI to enter China, conducted in-depth cooperation with many KOL, professional and fashion media and outdoor professional media, combined brand professionalism with fashion trends, greatly increased brand exposure in bilibili, Xiaohongshu, Tik Tok and other platforms, and continued to expand brand voice.

　　DANNER, the classic American tooling shoes and boots brand exclusively represented by the company, represents the brand spirit of courage, tenacity and freedom, and is committed to providing customers with the best products with high-quality fabrics and techniques, which is the core of Danner’s 90-year inheritance and enduring; MYSTERY RANCH, the global leading brand of heavy backpacks, has won unanimous praise from the market and backpack users for its powerful backpack system, durable quality and unique design. LA SPORTIVA, a professional out shoes brand, is considered as a brand specially born for mountain sports, which is mainly suitable for technical mountain sports such as high altitude mountaineering, alpine climbing, rock climbing, skiing mountaineering and cross-country running. At present, DANNER, MYSTERY RANCH and LA SPORTIVA are mainly sold through e-commerce platforms such as Tmall, JD.COM and Tik Tok, and their product attention continues to increase and maintain steady development.

　　2. Actively adjust the layout of sales channels, rapidly expand the sales business of emerging e-commerce platforms, optimize the product structure of multi-brand and multi-category chain retail channels, and promote the image updating and upgrading of offline retail stores.

　　During the reporting period, the company actively adjusted the distribution of sales channels according to the changes of public consumption habits, focused on Tik Tok, Xiaohongshu and other emerging e-commerce platforms to create a traffic matrix, set up new multi-brand and multi-category comprehensive flagship stores in Xiangyun Town, Beijing, Lilac Town, Shenyang and Xinguang Tiandi, and built a single-brand collection store in Hangzhou Ping An Financial Center. (1) Through the combination of retail channels, it provided consumers with more convenient goods supply and optimized the shopping experience.

　　The company attaches great importance to the business presentation of emerging e-commerce platforms, with outstanding results in the layout presentation of platforms such as Tik Tok, WeChat applet, Xiaohongshu and Aauto Quicker. It has successively opened and operated a number of live broadcast channels such as Sanfu outdoor franchise store, CRISPI official flagship store, klattermusen sports flagship store in mountain rat, HOUDINI sports outdoor flagship store, X-BIONIC sports outdoor flagship store, DANNER official flagship store, mysterious farm official flagship store, LA SPORTIVA outdoor flagship store, etc. The operation mode and services tend to be mature, and the performance continues to grow steadily. Adhering to the concept of "striving to provide users with quality products and worry-free services", the company’s online operation team actively improves the quality of online business, optimizes e-commerce related workflows, including page design, user pre-sales and after-sales services, logistics and distribution, and makes every effort to enhance users’ shopping experience in the whole process of selection, purchase and after-sales.

　　In 2023, the number of public outdoor customers increased, mainly taking camping, light hiking, cross-country running, go on road trip and other outdoor activities, and these activities showed a continuous growth trend. In view of the demand of these products, the company increased the stocking of suitable products, increased the exhibition area of stores, and optimized and increased competitive brands, aiming at providing one-stop shopping service for outdoor sports enthusiasts.

　　In the post-Winter Olympics era, ice and snow sports and ice and snow tourism continue to heat up. The company has opened 12 ski resorts in Beijing, Chongli, Jilin, Xinjiang and other high-quality ski resorts, with a full range of goods, including (single and double) snowboards, anchors, snowshoes, helmets, snow goggles, snow clothes and protective gear. And according to the needs of skiers, we constantly introduce new products, such as fast-wearing fixer, gloves with palm protection, XRD protective gear, shadow stone 360 and other products. Some ski resorts provide members with services such as storing snowboards, repairing and maintaining snowboards, and provide convenience for members.

　　Offline stores attach importance to community activities and word-of-mouth marketing. In 2023, 183 community activities were organized, including hiking, camping, city running, cross-country running, CITY WALK, rock climbing and store sharing sessions. The number of offline retail members increased by 44,386, an increase of 43.6% compared with 2022. As of December 31, 2023, the total number of store members was 381,000, accounting for 82% of sales, an increase of 21% compared with 2022. The repurchase rate of members was 40.22%, an increase of 9% compared with 2022. The number of old members accounted for 52.9%, the number of new members accounted for 47.1%, the sales of old members accounted for 59.7%, and the sales of new members accounted for 40.3%.

　　3. Quality-oriented construction of outdoor sports events.

　　During the reporting period, the Sanfu event was dominated by its own boutique event IP, and continued to focus on triathlon and cross-country running. The X-BIONIC 2023 Chongli International Triathlon Challenge, the X-BIONIC 2023 China-Beijing-Tianjin-Hebei Triathlon and the 24th Sanfu Triathlon, the "Growth Medal" Little Triathlon Beijing Station and Xiamen Station, and the 2023 Dajingmen Ancient Great Wall Cross-country Race and adidas TERREX 2023 were successfully held. These events have attracted athletes and participants from all over the world, especially the Chongli 168 Super Cross-country Race. The race routes are specially designed according to the local natural environment, historical sites and cultural heritage, which is a combination of sports, culture and tourism. From 2,000 contestants in the first session to nearly 10,000 contestants this time, the total number of applicants exceeded 50,000 in seven years, which indirectly affected the participation of nearly one million people. Now it has become one of the largest, largest and most influential outdoor sports events with mass participation in North China and even the whole country, and was rated as the 2023 boutique event by Hebei Provincial Sports Bureau, which enhanced the company’s popularity and brand influence. In terms of competition organization, Sanfu competition pays more attention to the management process and details, strengthens the training of volunteers and staff, improves the overall service quality while ensuring the smooth competition process, and ensures the safety of contestants and spectators during the competition.Provide participants with a better competition experience; Form strategic cooperation with many media such as Little Red Book and Weibo to expand the exposure and influence of the event. Combined with the trend of cultural and creative works, the cultural and creative and public welfare products developed for the event activities have also been well received by the majority of participating enthusiasts and outdoor sports enthusiasts.

　　During the reporting period, Sanfu Group Construction continued to deepen the field of high-end outdoor group construction of enterprises, seized the hot period of traveling group construction, and successively reached cooperation with Didi Chuxing, () and other companies. Combined with the current outdoor craze and exquisite lifestyle, we will formulate a new outdoor group building plan for our customers. Throughout the year, many projects were successfully held, such as 100-person desert Gobi hiking group building, 1,000-person camping family carnival day, and high-end customized travel group building. At the same time, combined with the current consumption concept of the crowd, the Beijing-Tianjin-Hebei small-scale enterprise group building was launched, and more than 200 group building projects such as "Olympus Fun Games", "Sanyuan and Warriors Challenge" and "Learning to Think Ten Thousand Meters" were successfully held, with more than 20,000 service enterprises, which was recognized and widely praised by the majority of corporate customers and industrial organizations.

　　Beijing Sanfu International Dream Travel Agency, a wholly-owned subsidiary of the company, is responsible for the business of the activity department, undertakes the qualification training of outdoor tour leaders in chinese mountaineering association, and has hundreds of contracted tour leaders with outdoor qualifications all over the country. The business scope is mainly in Beijing, Chengdu and Shanghai, and at the same time, it recruits outdoor travel enthusiasts nationwide through online travel. During the reporting period, the activity department mainly took mountain outdoor travel as the carrier and some stores as the support, received more than 7,000 outdoor travel enthusiasts and released nearly 100 outdoor travel routes. Activities such as the New Year’s Eve in Wulanbutong, 300km cycling around Hainan Island, hiking on Wugong Mountain, and crossing the snow valley and snow country in Northeast China are highly praised by outdoor travelers. Sanfu outdoor activities are not only the choice of healthy lifestyle for outdoor travel enthusiasts, but also the messenger of green ideas. In the activities, we advocate and adhere to the principle of non-trace Shan Ye: do not use disposable goods, reduce garbage generation and take it all out of Shan Ye, reduce the impact on nature, and let outdoor enthusiasts re-understand the relationship between man and nature. Sanfu Activity Department, as one of the "departments closest to users", actively undertakes the responsibility of equipment recommendation officer. The product experience, feedback collection, experience in using outdoor products, knowledge popularization and other related exchanges of the company are widely spread in the activity community every day, which has made positive contributions to promoting the company’s brand, enhancing customer stickiness and improving the company’s products and services.

　　4. Steady operation of comprehensive outdoor quality education for parents and teenagers.

　　During the reporting period, the company smoothly operated the comprehensive quality education business of "Squirrel Tribe Parent-child Outdoor Paradise+Eagle Safety Education and Training +SANFO HOOD Wild Luxury Camp+Sanfu Little Warrior".

　　Facing the fierce competition in the parent-child market, Shanghai Xile constantly seeks new breakthrough directions, and renews some original projects in different parks of "Squirrel Tribe". According to the actual situation, different parks introduce new projects such as glass water slide, go-karting, wooden house camp and scarecrow art festival, which brings diversity and rich experience to the products of "Squirrel Tribe". At the same time, thanks to the support of domestic youth quality education policies, the marketing promotion of "Squirrel Tribe" on traffic platforms such as Tik Tok and Xiaohongshu, and the renewal iteration of park projects, the number of visitors to the park increased significantly in 2023. Chengdu, Wuhan, Zhengzhou and Nanjing received a total of 601,200 tourists, up 25% year-on-year. However, bad weather (heavy rain in Wuhan and Nanjing), low-price competition and other market environments have also brought adverse operational impacts to the parks.

　　Guizhou Eagle focuses on safety education, focusing on "making 300 million children safer" and creating "a place where all ages 0-99 need to study", and actively upgrades its brand and business. During the reporting period, Guizhou Yingji applied for and obtained two national utility model patent certificates of "Half-body Aviation Training Warehouse for Emergency Escape" and "An Emergency Escape Training Inclined Building" certified by China National Intellectual Property Administration; Hosting the "Sichuan and Guizhou Emergency Safety Education (Base) Development Forum" and establishing the Eagle Safety Education Research Institute, won the title of National Research Travel Base, the qualification of Guizhou Provincial Sports Tourism Demonstration Base, and the "Top Ten Pioneer Projects Award of Global Emergency Industry" and other qualification awards, which provided strong professional support for the subsequent research and development of related courses in the field of safety education and the re-optimization of the curriculum system. He has participated in many projects, such as the symposium on the mid-term evaluation report of the implementation of the national "14th Five-Year Plan" youth sports development plan and the on-the-spot investigation and investigation in Guangzhou enterprise base, which has enhanced the confidence and mission of the company’s employees, stimulated their enthusiasm and innovation, improved their personal professional knowledge and skills, and supported business development and development. In 2023, Eagle Safety Education completed 230 safety trainings and drills, with 70,056 person-times, an increase of 56% compared with 2022.

　　During the reporting period, SANFO HOOD focused on the "camp+"operation mode, and newly established two boutique campsites, "Wild Camp" and "Plant and Planet Camp" in Beijing and Chengdu, respectively, combining camping with group building, scenic spots, Internet, farms, food and other activities to empower the brand. Committed to the quality education for young people, Sanfu Little Warrior cooperated with Chengdu Luhu Scenic Area for a brand-new upgraded version of children’s outdoor activities, and completed a good result of more than 1,000 families participating in a single event; The SANFO HOOD Wild Camp, which landed at the Beijing station of Sanfu Little Warriors, pioneered the concept of camping+competition, built a complete ecological chain of outdoor entertainment for users, and focused on users’ participation experience, which was well received by parents and families in Beijing. In 2023, the Sanfu Youth League was extended to the Youth Military Summer Camp/Winter Camp project. With mature systematic operation experience, new media matrix marketing methods and upgrading the inherent parent-child private domain traffic, nearly 1,000 groups of young families were successfully signed up to participate.

　　5. Build an intelligent logistics supply chain system

　　During the reporting period, in order to meet the rapidly growing demand for self-owned brand stocking, e-commerce and offline store delivery, Sanfu Supply Chain built an industry-leading digital warehouse by introducing advanced warehousing technology and equipment, providing important infrastructure and omni-channel supply chain services for all brands, departments and subsidiaries, realizing fast, safe and efficient transportation of goods, reducing inventory costs and brand operation costs, improving customer satisfaction, etc., thus promoting the development and competitiveness of all brands of the company.

　　Through the above business segments, the company provides consumers with all-round products and services, builds an outdoor ecological platform with business users as the core, links people with outdoor brands, people with outdoor products, people with outdoor sports and people with outdoor education, and realizes customer group transformation among multiple segments, thus building a complete internal and external cycle of outdoor industry.

　　(B) Analysis of business information of retail industry

　　1. Store operation

　　By the end of the reporting period, the company had opened 54 professional outdoor products chain stores in 17 cities, including Beijing, Shanghai, Nanjing, Hangzhou, Chengdu, Shenzhen, Shenyang, Changchun, Qingdao, Shijiazhuang, Suzhou, Wuxi, Zhangjiakou, Dalian, Jilin, Tonghua and Altay, with a total area of about 21,000 square meters.

　　(1) Distribution of stores at the end of the reporting period

　　Description: Ski shops in the above table refer to X-BIONIC single-brand shops opened in ski resorts.

　　(2) During the reporting period, the situation of the top 10 stores with sales revenue.

　　(3) Store business income

　　In 2023, the company’s store business income was 417,065,900 yuan, accounting for 49.28% of the company’s operating income.

　　(4) Store changes

　　1) Opening new stores

　　2) Close the store

　　(5) Store efficiency information of comparable stores during the reporting period.

　　1) Comparable stores refer to stores with comparable sales data for the same period in 2022 and 2023.

　　2) The above does not include closing stores in 2023.

　　3) Floor efficiency refers to the sales per square meter of business area during the reporting period.

　　2. On-line sales during the reporting period

　　During the reporting period, the company’s transaction volume on third-party online e-commerce platforms such as Tmall, JD.COM, Tik Tok and Micro Mall was RMB581,144,400, and its operating income was RMB325,856,300. Among them, thanks to the rapid development of interest e-commerce platform, the sales growth rate in Tik Tok is obvious. In 2022, the company official website linked the online sales to the third-party e-commerce platform where the company was located, and stopped selling.

　　3. Procurement during the reporting period

　　(1) Supply situation of the top five suppliers in each commodity category

　　(2) Inventory management policy

　　In terms of inventory management, the company has applied ERP invoicing management and WMS warehousing management system, which can know the inventory situation in real time, and the data of goods warehousing, warehousing and distribution, sales outbound and end-of-season inventory can be reflected in real time, and the sales and inventory data of various stores in the country and the inventory structure of various categories can be obtained at any time from the system; The company’s R&D department, product department and operation department will formulate the safety inventory of each category, and arrange the replenishment quantity in time when it is out of stock, so as to ensure the continuous supply of sales demand and avoid the stagnation of goods.

　　(3) the policy of dealing with unsalable and expired goods.

　　For unsalable goods, the company will take the form of opening outlet stores, big promotions in spring, summer or late autumn and winter, temporary sales, e-commerce platform channels, micro-malls and other forms for sale according to different situations; For expired goods, the shelf life management regulations shall be strictly followed, and the principle of first-in-first-out shall be guaranteed. For temporary goods, measures such as returning to manufacturers and bundling promotion shall be taken, and expired goods shall be destroyed and included in the loss.

　　As for the impairment provision policy, it shall be measured at the lower of cost and net realizable value on the balance sheet date. If the inventory cost is higher than its net realizable value, provision for inventory depreciation shall be made and included in the current profit and loss. On the balance sheet date, if the factors influencing the previous write-down of inventory value have disappeared, the write-down amount will be restored, and it will be reversed within the amount of the original provision for inventory depreciation, and the reversed amount will be included in the current profit and loss.

　　4. Warehousing and logistics during the reporting period

　　The company has a supply chain company, with Suqian, Jiangsu and Sanhe, Hebei as the main storage and logistics bases, which are used to quickly turn around and store the full range of goods sold by the company’s own brands and agents, including outdoor clothing, shoes and socks, equipment and so on. The goods purchased by the company or the products commissioned for processing and production are first sent to the warehouse logistics base, and then transported to the store or the place designated by the customer through the third-party logistics company or the company’s logistics vehicles. During the reporting period, the warehousing expenditure was 2,624,200 yuan, and the logistics expenditure was 8,491,300 yuan, of which the self-owned logistics expenditure accounted for 1.64% and the outsourcing logistics expenditure accounted for 98.36%.

　　5. Own brand

　　During the reporting period, the company’s own brand business income was 253,399,200 yuan, accounting for 32.74% of the company’s main business income. Among them, the business income of X-BIONIC products was 214,861,600 yuan, up 69.36% year-on-year.

　　

　　Third, the core competitiveness analysis

　　(A) the acquisition and operation of sports black technology brand X-BIONIC brought huge development space

　　X-BIONIC has been widely recognized by many professional athletes in the world for its powerful black technology attributes. "X" stands for technology, creativity, future and infinite possibilities, "BIONIC" stands for bionic technology, and X-BIONIC embodies the spirit of exploration, technology and passionate movement for dreams. After acquiring the ownership of "X-BIONIC" and "X-SOCKS" brands in China, the company absorbed and integrated its advanced technology, accepted the popularity and reputation of its international brands, combined with international and domestic R&D and production capacity adapted to the market, and closely cooperated with major international suppliers of high-quality raw materials, relying on the company’s accumulation in the outdoor sporting goods industry for many years, achieving brand development, which brought huge development space for the company’s production and operation.

　　(2) A complete outdoor industrial operation platform.

　　By developing and selling high-quality outdoor sporting goods, organizing outdoor activities and organizing group construction, and building operators and linkers of parent-child and adolescent comprehensive outdoor quality education business segments, the company builds an outdoor ecological platform with operating users as the core, linking people with outdoor brands, outdoor products, outdoor sports and outdoor education, and realizing customer group transformation among different segments, thus building a complete outdoor industrial operation platform.

　　(3) Outdoor multi-brand and all-category product structure

　　Since its establishment in 1997, the company, as one of the early enterprises engaged in outdoor industry, has been deeply involved in the industry, established a lasting and stable cooperative relationship with hundreds of outdoor brands at home and abroad, understood the core advantages and applicable situations of different brands, different categories and different products, and formed a deep insight and understanding of product characteristics, thus providing professional and personalized product selection suggestions for different consumers in different scenarios and serving the user groups in depth. At present, the company has its own brands such as X- BIONIC, X-SOCKS, SANFO PLUS, ANEMAQEN, SANFO, KIDSANFO, etc. It is the exclusive agent of CRISPI, Houdini, Danner, Mystery Ranch and LA SPORTIVA classic international outdoor brands, and distributes 300+ outdoor famous brands with more than 8,000 SKUs. The product categories cover outdoor sports, daily business and leisure, etc. Some core brands are as follows:

　　(D) Strong R&D capability of its own brand.

　　With more than 20 years’ working experience and in-depth understanding of products and customers, the company has successively established a number of self-owned brands such as ANEMAQEN, SANFO, KIDSANFO, SANFO PLUS, etc., and has the ownership of IP China such as "X-BIONIC" and "X-SOCKS". The design R&D team consists of designers, pattern designers, material developers and other professionals, focusing on the control of key links such as pattern design, process optimization and production quality control. Focus on target market segmentation and diversified product design direction, constantly reform and innovate in fabric selection and functionality, and combine high-quality materials with advanced technology to empower sports and achieve a more comfortable, reassuring and cool brand experience.

　　At present, the company has established in-depth cooperative business relations with international high-quality functional fabric companies including GORE-TEX, Schoeller, Polartec, Pertex, Primaloft, Allied, etc., which has laid a solid foundation for new product R&D, production and supply chain. Since the private brand products have been put into the market, they have gained a good market reputation, and the company’s core competitiveness and gross profit margin will be strongly guaranteed.

　　(E) All-round distribution of sales channels

　　The company has an independent team for expanding stores and a comprehensive evaluation system for opening stores. Combined with historical successful experience and business data, it evaluates and considers the region, consumption power, passenger flow, location, cost, return on investment and other aspects, scientifically calculates and deduces the profit model, selects excellent solutions, and strives to ensure the profitability of physical stores. Through offline channel coverage, online business development, group procurement promotion, event linkage and other means, we will comprehensively broaden sales channels and achieve online and offline coordinated development, which has strong industry influence in the professional outdoor field.

　　(six) professional experience in organizing sports events and league building activities.

　　Sports management subsidiary has been focusing on the promotion and popularization of professional outdoor sports for many years, and has won the title of chinese mountaineering association Demonstration Club and AAA outdoor sports club qualification for many years. It is a member of China Triathlon Association, Marathon Committee of China Athletics Association and International Cross-country Running Association. With the competition as the engine, the company is committed to leading Chinese people to develop a good outdoor sports lifestyle. At present, it has become a professional competition operation organization with large scale and strong technical strength in China, and its business ability is at the leading level in China from organization planning, route survey to guarantee implementation. The types of events cover daily training, entry-level events and long-distance super events, and there are many events with international brand influence such as Sanfu Triathlon and Chongli 168. The company has been fully recognized by members, contestants and outdoor sports enthusiasts in the event, and members have the characteristics of strong stability and high loyalty.

　　The skill training subsidiary focuses on the in-depth development of enterprise group building business and occupies a leading position in the field of outdoor training for enterprises. After more than ten years of industry accumulation, a high-quality coach team composed of many professional senior coaches has been deposited, including many star coaches with national professional qualification certificates, more than ten years of experience and tens of thousands of training experiences. And has established a deep cooperative relationship with many high-quality camp resources with unique outdoor entertainment attributes. After more than ten years of deep cultivation and business expansion, the company’s customer resources have covered more than 20 industries, including the Internet, technology and finance, including dozens of Fortune 500 companies, listed companies and emerging Internet technology companies. High-quality customer resources, long-term strategic cooperation, strong faculty and all-round enterprise services have won a stable market share for the company and continued to drive business growth.

　　(seven) mature parent-child adolescent quality education project operation management system.

　　Shanghai Xile Subsidiary is the main operator of "Squirrel Tribe". After years of exploration and practice in outdoor sports, entertainment and education, it has taken the lead in establishing a standardized operation management process and curriculum research and development system in the industry, and has a strong first-Mover advantage in product design, management concept, safety awareness and daily protection. "Squirrel Tribe" has its own brand IP image, and radiates clothing, picture books, courses and other related fields. By optimizing iterations, it enhances IP influence, systematically exports management service capabilities to the industry through joining, and enhances the radiation radius of IP regions.

　　Eagle Sports Subsidiary owns the brand of "Eagle Safety Education", focusing on youth safety education, integrating diversified contents such as earthquake prevention and disaster reduction, self-care and self-rescue, popular science safety, youth safety education and training, etc. It can simulate various disaster sites to carry out various forms of skills training such as disaster prevention and mitigation, emergency rescue and emergency rescue, and enhance the self-help and self-care ability of young people in emergencies through experiential training. It has profound experience and mature operation mode in the youth safety quality education industry. The outdoor safety base for disaster prevention and reduction in Yingji, Guizhou invested by Yingji Sports, has been awarded many honorary titles by Seismological Bureau of China, governments at all levels and superior units, such as National Popular Science Education Base for Earthquake Prevention and Reduction, Publicity and Education Base for Disaster Prevention and Reduction in Guizhou Province, Publicity Base for Popular Science Education in Guizhou Province, and Training Base for Youth Self-care and Self-help in Guizhou Province.

　　By continuously expanding the quality education program for teenagers, the company has become one of the representative enterprises in the field of outdoor unpowered sports, natural history exploration and safety education.

　　(8) High-quality and stable membership groups

　　The company always adheres to the service tenet of "customer first", pays attention to the construction of customer information system, uses CRM customer relationship management system, integrates online and offline multi-channel resources, and carries out unified membership service and management. Actively cultivate new members, firmly maintain old members, increase value and optimize members’ rights and interests, and improve viscosity and repurchase rate; Establish accurate expansion of user portrait analysis needs; Provide timely and high-quality pre-sale, in-sale and after-sale services, pay attention to satisfaction feedback and follow up to enhance interaction; A loyal and stable membership base will help drive channel traffic and performance growth.

　　(nine) high industry visibility and reputation.

　　The mission of the company is to "encourage and help people to go outdoors, exercise healthily, and fully practice the life concept of harmonious coexistence between man and nature", and always adhere to the business concept of "honest management-guarantee after-sales" to provide consumers with multi-brand and all-category products. At the same time, in order to ensure the quality of service, the company has always adhered to the strategy of opening stores directly, and has established standardized management processes in product selection, store display, customer reception, professional explanation, inventory management, after-sales service, etc., fundamentally ensuring the unity and quality of foreign services. The company pays attention to establishing close cooperative relations with upstream and downstream enterprises and competent departments in the industrial chain, strictly fulfills commercial contracts, abides by business rules and business ethics, and has formed a good reputation and influence in the industry.

　　In recent years, the company has won many awards, including typical enterprises of the Ministry of Commerce, high-tech enterprises in Zhongguancun, AAA-rated enterprises in Beijing, enterprises founded by Beijing Chengxin, demonstration units of Beijing sports industry, members of Beijing Zhongguancun Enterprise Credit Promotion Association, top 100 private enterprises in Beijing, top 100 small and medium-sized private enterprises in Beijing, pioneer of civilized units and workers in Xicheng District, and "100 most influential credit enterprises" in Zhongguancun Credit Cultivation Double Hundred Project. And ISO9001 quality management system certification, ISO14001 environmental management system certification, GB/T28001 occupational health and safety management system certification, etc.

　　

　　IV. Prospects for the future development of the company

　　(A) the industry pattern and development trend

　　1. Policies to support industry development

　　In recent years, the state has issued a series of policies to support the development of outdoor sports industry, fully recognizing the important role of outdoor sports industry in promoting the development of national economy.

　　In March, 2022, the general offices of the General Office of the Central Committee of the CPC and the State Council issued the Opinions on Building a Higher Level Public Service System for National Fitness, which clearly stated that it is necessary to build a multi-level and diversified sports event system, vigorously promote the development of outdoor sports, make a good plan for the development of outdoor sports industry, build a "three verticals and four horizontals" spatial layout of outdoor sports, and launch a pilot project to open natural resources to outdoor sports. The promulgation of the "Opinions" will further promote the substantial expansion of outdoor sports space for Chinese people and the promotion of outdoor sports duration.

　　In July 2022, the General Office of the State Sports General Administration, the General Office of the Ministry of Education and the General Office of the Development and Reform Commission issued the Notice on Improving the After-school Service Level of School Physical Education and Promoting the Healthy Growth of Primary and Secondary School Students, guiding and supporting professional forces such as sports schools and sports clubs to enter the campus to carry out after-school sports services, promoting the implementation of the "double reduction" policy, and promoting the healthy growth of young people through various efforts.

　　In November 2022, the Ministry of Culture and Tourism, the Central Civilization Office, the Development and Reform Commission and other 14 departments jointly issued the Guiding Opinions on Promoting the Healthy and Orderly Development of Camping Tourism and Leisure, proposing to promote the construction of public camps, expand the scale of public camps, improve service quality, encourage and support the standardized construction of operating camps, and improve the quality of camping products.

　　In November 2022, the State Sports General Administration, the Development and Reform Commission and the Ministry of Natural Resources jointly issued the Outdoor Sports Industry Development Plan (2022-2025). According to the Plan, by 2025, the high-quality development of outdoor sports industry will achieve remarkable results, basically forming a development pattern of effective docking of supply and demand, coordinated development of industry and ecology, prominent brand of products and services, and continuous innovation of formats and models. Outdoor sports venues and facilities continue to increase, the popularity is greatly improved, and the number of participants is increasing. The total scale of outdoor sports industry exceeds 3 trillion yuan.

　　In October 2023, the National Development and Reform Commission, the General Administration of Sports, the Ministry of Natural Resources, the Ministry of Water Resources, National Forestry and Grassland Administration and other departments issued the Action Plan for Promoting the Construction and Service Improvement of Outdoor Sports Facilities (2023-2025). The plan aims to meet the people’s growing demand for outdoor sports, improve the construction and service quality of outdoor sports facilities, and promote the high-quality development of outdoor sports industry. According to the plan, by 2025, the outdoor sports facilities in China will continue to increase, the construction of outdoor sports facilities and the supply and demand of service quality will be effectively connected, and the total scale of outdoor sports industry will reach 3 trillion yuan.

　　2. General situation and trend of industry development

　　Outdoor sports industry contains a wide range of connotations. In a narrow sense, outdoor sports refer to leisure activities in natural or semi-natural environments, including camping, outdoor adventure, cycling, mountaineering, skiing, self-driving cross-country and so on. In a broad sense, outdoor sports are more like a lifestyle, with elements of fitness, tourism, sports, entertainment and leisure.

　　According to CCTV financial data, the number of people who regularly participate in physical exercise in China has exceeded 500 million, which fully proves the public’s enthusiasm and pursuit for healthy living and outdoor sports. According to the data of China Sports Daily, by the end of 2021, the number of people participating in outdoor sports in China has exceeded 400 million, and the trend of popularization, age-old and lightweight has emerged. Different kinds of outdoor sports such as mountaineering, rock climbing, hiking, cycling, ice and snow, camping, adventure, water and aviation have emerged in an endless stream, and the activity scenes have gradually extended, which is popular among young people with the characteristics of novelty, fun, low participation threshold and social attributes.

　　According to the "2023 Outdoor Life Trend Report" published by Xiaohongshu, outdoor sports have gradually integrated into people’s daily lives and become a universal lifestyle. From January to October 2023, the daily activities of outdoor users increased by more than 100% month-on-month, showing the strong growth momentum of outdoor sports.

　　Under the influence of the rising participation rate of outdoor activities, the market scale of outdoor products in China is expanding. In 2022, the market scale of outdoor products industry in China is about 197.1 billion yuan, and it is estimated that the market scale of outdoor products industry in China will further grow to 240 billion yuan in 2025.

　　At present, China’s outdoor industry shows a rapid growth trend in many aspects, including the explosive growth of various outdoor activities, the expansion of market scale, the increase of facilities construction, the popularization of education and the maturity of sports events.

　　(II) The company’s future development plan

　　1. Stick to the brand development strategy, focus on brand operation, build organizational structure and team around each brand, and promote the success of each brand operation.

　　At present, the company has laid out its own brand+domestic exclusive agent brand operation business, and the transformation from previous channel operation to brand operation has basically been completed. X-BIONIC, CRISPI, HOUDINI, Klattermusen, DANNER, Mystery Ranch and LA SPORTIVA are all developing rapidly according to the company’s overall strategic plan. In the future, the company will adhere to the brand development strategy, focus on the X-BIONIC brand, build an operational organizational structure around each brand, and carry out brand operation from brand positioning, product research and development, brand marketing, channel construction, membership system and other aspects to enhance the popularity and influence of each brand and increase market share.

　　2. Combining with emerging consumption habits, create a new mode of three-dimensional channel operation.

　　The rise of emerging e-commerce platforms has broken the traditional consumption pattern, and the live push consumption habit has taken shape. The company will combine the emerging consumption habits, radiate omni-channels through short video+live broadcast+social media, continuously improve the awareness and market popularity of all brands, and expand the time and space scope of all brand products. Under the line, we will rapidly expand single-brand stores in high-end shopping malls and business districts, steadily build interesting and experiential multi-brand and multi-category comprehensive stores, and quickly establish a distribution cooperation system; Ski shops are the layout of outdoor sub-industries. The company has opened a number of ski shops mainly selling X-BIONIC products in Beijing, Chongli, Jilin, Tonghua, Xinjiang and Chengdu, and will continue to open ski shops in many high-quality indoor and outdoor ski resorts in the future to continuously expand the market share of X-BIONIC products in the ski circle.

　　3. Build a comprehensive outdoor quality experience education platform for parents and teenagers with mobile internet thinking.

　　The company is committed to building a comprehensive quality education platform for parents and teenagers of all ages, which integrates entertainment experience, sports training, safety education, natural history education and outdoor skills training. With mobile internet thinking, it combines artificial intelligence, virtual technology, digital operation and other technologies to establish an advanced internet outdoor education system, linking interesting quality education games with parent-child paradise and rich professional safety education and research courses. Encourage young people to strengthen their bodies in nature, explore themselves, discover the world, enhance their leadership, master survival skills and safety knowledge, and comprehensively help parents and young people grow up healthily.

　　(3) The company’s business plan

　　In 2024, the theme of the company’s operation is brand operation, and the company’s organizational structure is greatly adjusted around brand operation, and various brand operation divisions and core operation teams are established. X-BIONIC, CRISPI, HOUDINI, KLattermusen, DANNER, Mystery Ranch and LA SPORTIVA realize the diversification of sales channels through the combination of offline, online and live broadcast, the combination of self-operated wholesale channels and the combination of single-brand stores and multi-product stores, and continuously expand the product strength, brand strength and channel strength of each brand, so as to enhance the company’s comprehensive competitiveness and continuously promote business development.

　　1. Complete the organizational structure adjustment of each brand operation, and each brand can operate independently.

　　2. Focus on functional textile frontier technologies such as technological material innovation and process innovation, strengthen the construction of product design and development team, and constantly explore, so as to continuously inject the vitality of technological innovation into the future development of X-BIONIC brand.

　　3. On the basis of successful product planning, X-Bionic continues to iteratively improve and optimize products. Focus on continuous investment in professional outdoor and functional business series, especially for key categories such as close-fitting layer, soft shell, hard shell and functional trousers, and vigorously develop and promote them.

　　4. Sponsor Zhang Shupeng, the first Asian winged fighter and paraglider world champion, to challenge the extreme sports of flying over Mount Everest; Named the 25th Sanfu International Triathlon, sponsored cheung kong graduate school of business, China Europe International Business School and other famous business schools to participate in the 19th Xuanzang Road Gobi Challenge; Set up X-BIONIC cross-country running team to participate in major cross-country running events around the world; In-depth cooperation with stars who love outdoor sports, create high-quality video content communication brands, and expand the brand power of X-BIONIC.

　　5. Continue to increase investment in live broadcast platform, introduce AI technology and virtual reality technology, etc., to enhance users’ online shopping experience.

　　6. Open about 10 X-BIONIC single-brand stores, 2-3 HOUDINI single-brand stores, 1-2 CRISPI single-brand stores and 1-2 multi-brand and multi-category Sanfu comprehensive stores.

　　7. Expand the distribution channels of brands, increase the market exposure of brands, and expand the market influence of brands.

　　8. Create an online outdoor comprehensive quality education platform on the Internet. Through creative outdoor activities, interesting game forms and systematic reward mechanism, encourage and help young people to keep fit in nature, explore themselves, discover the world, enhance their leadership, master survival skills and safety common sense. Through online and offline linkage, the company’s nature park will be built into a leading demonstration camp of comprehensive outdoor education system, providing one-stop solutions for physical fitness training, natural history exploration, survival skills and safety science training.

　　(4) Possible risks

　　1. Consumer market volatility risk

　　At present, the domestic outdoor products consumption market is generally improving, but affected by the overall consumption environment, the uncertainty of the consumer market may have an adverse impact on the company’s operation.

　　Countermeasures: Carry out all work around the annual business plan, promote omni-channel integrated development, control costs, control investment in non-main business areas, and minimize the impact of market environment fluctuations.

　　2. The risk that the company’s operation falls short of expectations

　　In 2024, the company will rebuild its organizational structure and team around the brand operation, which will bring a transitional period, and there is a risk that the operation will be less than expected.

　　Countermeasures: stick to the brand operation theme focusing on X-BIONIC brand, focus on resources, continuously improve products, channels, markets and users, and strive to achieve the success of X-BIONIC brand and the overall brand operation of the company.