Feature: Picture Channel

Guo Fucheng

　　Speaking to fans in Shanghai yesterday, Guo Fucheng, who was attending a business event in Shanghai, issued a "no marriage" declaration: "Now is the peak of my career, and I will not get married until I complete my dream of a stage musical." He also hinted that he had reached a tacit understanding with his gossip girlfriend Xiong Dailin on the issue of marriage.

　　"I’m a workaholic, and everyone around me knows it."

　　Yesterday, Guo Fucheng appeared in Shanghai to participate in the opening ceremony of Longines three major watch stores. Since the ceremony was divided into two sites: Meimei general merchandise on Huaihai Road and New World on Nanjing Road, Guo Fucheng also ran to two places non-stop in an hour. The fans present were crazy everywhere he went, especially in front of the New World venue on Nanjing Road. Fans surrounded the entire square. Guo Fucheng is now bound to be asked about his affair with model Xiong Dailin every time he attends the event. Yesterday, the media’s questions started with the watch. As an image ambassador, will Guo Fucheng give his girlfriend Xiong Dailin a watch? At this time, Guo Fucheng first moved out of his mother: "I do have the habit of giving watches. Last year, my mother gave her a Longines for her birthday as a birthday gift!" The media were naturally not satisfied with this answer and continued to "press", but the battle-hardened Guo Fucheng still answered the wrong question and took out another spokesperson of the brand, Liu Jialing, as a shield. Seeing that Guo Fucheng has been avoiding talking about Xiong Dailin, the media took a roundabout tactic and asked Guo Fucheng if he has plans to get married and whether he will catch up with this year’s star marriage wave. In this regard, Guo Fucheng began to issue a declaration of not getting married: "Everyone’s opportunities are different. I have been climbing up from a small entertainer to today, and I will still focus on work. I am now 43 years old, and now I am the most mature and blooming time. I want to make good use of this time. The past ten years have been training, and now whether it is a movie or a stage, it is the most mature. Everyone’s best time will pass, so I hope to take advantage of my best state to put more effort into my work, so I really haven’t thought about other things, but work very single-mindedly, I hope everyone can understand. "He also said that he has always had an ideal, that is, to produce a stage drama that integrates his music and movies, which is his pursuit in the past few years and his ultimate goal. He also released a harsh sentence:" I think, if I don’t finish this one day, I won’t think about getting married one day. "As for not wanting to get married all the time, whether I am worried about my girlfriend being unhappy. Guo Fucheng is not worried at all," I am a workaholic, and the opposite sex around me knows it and supports me very much. "Interestingly, Guo Fucheng immediately said:" You know what I mean, right? "

　　"I don’t know how much I lost."

　　In addition to the media attention on Guo Fucheng’s emotional problems, whether the recent financial crisis has been affected is also of concern to the media. Guo Fucheng admitted that he had lost money in the financial crisis, and he lost a lot on the stocks he bought, but he was unwilling to disclose the specific amount. "My stocks are all taken care of by stockbrokers, and I don’t know how much I lost, but I have a belief that as long as I don’t throw them away, they will one day rise back, and then I will not lose money." As for real estate, he said that the luxury houses he bought are all for his own use, so he doesn’t care about the price drop of the house. As for his own investment experience, he admitted that he usually invests in buying luxury watches and cars. At present, he already owns cars worth tens of millions of yuan.

　　Later, Guo Fucheng also revealed that despite the current financial crisis, he will spend energy and money to establish the Guo Fucheng Charity Cup racing competition next year, but unlike the previous Jackie Chan Charity Racing, this is a year-round event. Guo Fucheng will also transform into a racing driver to participate in the annual race. At that time, all the funds raised from various places will be placed in the "Guo Fucheng Foundation" named after him. Morning Post reporter, Luo Junpeng

Editor in charge: Li Erqing

　　In order to better serve the industry with the resources and capabilities accumulated by Red Food, in 2024, Red Food Network officially launched the "Red Food Annual Gold Medal Enterprise Member", which will select high-quality catering enterprises and catering service partners to join together to create a high-quality ecological environment of information exchange and resource sharing.

　　The catering industry continues to thrive, and China’s catering industry is now entering a new development cycle.

　　The influx of many entrepreneurs, the accelerated expansion of strong catering enterprises, the rise and fall of price wars, the increasingly fierce market competition, the upstream and downstream synergy effect of the industrial chain has become more and more significant. In this new cycle, the reshuffle of the catering industry is accelerating, and a large number of catering enterprises and service providers are eliminated.

　　In October 2023, Hongjian.com, together with industry experts, scholars, high-quality enterprises and capital parties in the upstream and downstream of the industrial chain, launched the "China Catering Empower Plan", focusing on the five core sectors of communication empower, talent empower, supply chain empower, digital intelligence empower and capital empower to integrate high-quality resources in the catering industry.

　　Since the launch of the "China Catering Empower Program", it has received much attention and recognition. Against this background, Red Food Network has launched the "Red Food Annual Gold Medal Enterprise Member", which will select high-quality catering enterprises and catering service provider partners to join together to create a high-quality ecological environment of information exchange and resource sharing. In the future, we look forward to more peers joining, jointly promoting ecological synergy, building a stable catering market, and exploring the infinite value of the catering industry together.

　　01. Red Meal Annual Gold Medal Corporate Membership Service, Unlock 6 Exclusive Benefits

　　The "Red Meal Annual Gold Medal Enterprise Member" customized service is for the entire catering industry chain, providing members with 6 exclusive rights such as big data, content, and activities. By linking industrial ecological resources, we help corporate members enhance their influence.

　　Based on an in-depth understanding of the catering ecosystem, corporate members are currently divided into two categories according to catering service providers and catering enterprises, each with its own emphasis and consideration on product rights and interests.

　　02.5 core values, deeply accompanying the growth of corporate members

　　Insight into the development needs of enterprises, the five core values of "Red Food Annual Gold Medal Enterprise Member" fully help enterprises break through the situation.

　　Communication value: omni-channel, multi-form, multi-dimensional publicity to achieve high-frequency brand exposure

　　"Red Food Annual Gold Medal Enterprise Member" uses multimedia channels such as CCTV Catering Channel, Red Food Network, Red Food Think Tank, Red Food Franchise Selection, Red Kitchen Network, Catering Supply Chain Guide, and Catering Talent Account Matrix to help the brand achieve high-frequency exposure. The combination of national media and industry professional media communication accurately reaches target customers and effectively establishes the brand’s authoritative image.

Red Food Media Matrix and Entry Platform

　　Expert value: More than 100 experts in sub-sectors set up think tanks to deeply empower the comprehensive development of the industry

　　The "Red Meal Gold Medal Corporate Member of the Year" will have the opportunity to connect with expert resources in sub-sectors, and receive empowered guidance and support in strategic planning, communication, capital, etc., to help enterprises better meet market challenges.

Data Value: Unlock data, gain insights into trends, and stay one step ahead of business decisions

　　In recent years, the catering industry has kept pace with the times. Insight into trends and digital marketing reform are compulsory courses for every restaurant company today, and data analysis and comprehensive three-dimensional cognition can help restaurant companies take a step ahead in business decisions. "Red Meal Annual Gold Medal Enterprise Member" can enjoy multiple Red Meal big data accounts. With the help of multi-dimensional services such as data query, trend query, and report query provided by the Red Meal big data platform, enterprise decision-making and management can obtain more macroscopic and timely data support, providing effective reference for team decision-making.

　　Display value: recommended by the Talent Alliance, promoted online and offline, and enhanced brand influence in multiple dimensions

　　In the fiercely competitive market, how to stand out and demonstrate corporate value has become a major pain point in the industry. "Red Meal Annual Gold Medal Enterprise Member" will provide enterprises with multi-dimensional, high-frequency and strong-influence display opportunities.

　　For catering service providers, through the combination display of "offline booth + online talent recommendation", the brand’s communication volume is expanded. Offline display intuitively presents products and services, providing a real interactive experience and accurate user reach; online talent helps to improve the brand’s online exposure through personal influence and fan base.

　　For catering enterprises, the central media "Central Broadcasting Face to Face" column interviews to enhance the visibility and potential of the founder’s IP. By exporting the founder’s professional ability and value concept and other dry goods views, the high-quality content will be precipitated into brand equity, and the long-term influence of the brand will be enhanced. "Central Broadcasting Face to Face" is a catering industry elite dialogue column jointly produced by Red Food Network and Central Broadcasting Network Catering Channel. It invites well-known domestic catering entrepreneurs, investors and other industry leaders to share exciting industry trends and hot information. Since go LIVE in 2021, nearly 100 issues have been recorded, which has produced very positive significance for promoting the development of the catering industry.

　　Link value: thousands of industry summits, ecological co-creation conferences, high-end private sharing meetings, accurately link resources, and develop network connections

　　In a rapidly changing industry, building a wide network of contacts and resources is crucial to the success of enterprises. "Red Meal Gold Medal Corporate Member" provides a series of high-end and professional industry event participation places, providing enterprises with accurate resource links and the same circle expansion opportunities, helping enterprises to develop steadily and achieve a wider market layout.

　　As a catering industry service platform that has long been deeply involved in the catering industry and is committed to building a "content + data + activity" collaborative drive, Red Food has always been committed to "serving the upstream and downstream of the catering industry and assisting the upgrading of China’s catering industry" as its mission to help China’s catering industry achieve resource sharing and mutual assistance.

　　In the future, Red Food will continue to support the upstream and downstream of the catering industry and promote the stable development of the catering industry. At the same time, it is expected that more enterprises, platforms, institutions, capital parties, etc. will join the "China Catering Empower Program" to unite and build a healthy catering market, and promote the entire catering industry to explore farther boundaries and opportunities.

Recently, "our country’s TV boot rate fell to 30%" rushed to the hot search, and "whether the TV will be eliminated" attracted attention. The reason for the decline in the average daily boot rate of TV sets is not only the external impact brought by the rise of small screens, but also its own problems such as poor user experience. Experts believe that insisting on product innovation and improving user experience will help TV win back the favor of consumers.

"After renting a house for two years, the TV has never been turned on once." Recently, Ms. Li, who works in Yantai, Shandong Province, told reporters that for her, the TV has become the most useless item in the room, and "even thought of moving it away."

The "2024 China Smart TV Interaction New Trend Report" released by the Prospective Industry Research Institute shows that since 2016, the average daily TV boot rate in our country has experienced a cliff-like decline, from 70% to less than 30% in 2022. Recently, "our country’s TV boot rate has fallen to 30%" rushed to the hot search, and "whether the TV will be eliminated" has attracted attention.

Once upon a time, televisions were a must-have household appliance and occupied the "C position" in the living room for many years. Now, many residents say that the televisions in their homes "have not been turned on for several months" and "left there in the dust". Why are televisions no longer "favored"? Who is still in front of the TV? Can the TV return to the "C position" in the living room? With these questions, the reporter of the "Workers’ Daily" started an interview.

Small screen impact, poor experience and other "persuading" audiences to quit

On the topic of the current TV turn-on rate, the reporter interviewed a number of consumers, and many gave the answer of "I don’t watch it much" and "I haven’t turned it on recently". The reasons for not watching TV include not only the impact of the rise of small screens such as mobile phones and tablets, but also the poor user experience of TVs themselves.

"Now mobile phones, tablets and other devices are small and portable, you can swipe short videos and watch dramas anytime, anywhere, and you don’t need TV in your life at all." Ms. Li said that the audience of small-screen devices is self-controllable, can double the speed, can pause, and can choose whatever program you want to watch. However, because of the fixed location and one-way transmission, TV is somewhat unattractive for users who want to obtain information anytime, anywhere and interact in real time.

The complicated operation of TV is also an important reason why many people "dislike" it. Under the hot search topic of "TV startup rate in our country has dropped to 30%", some netizens said that turning on the TV requires the cooperation of two remote controls, and the steps are cumbersome. It is more troublesome to find a certain channel on the TV. "Let alone the elderly at home, young people have to study it carefully for a while when opening a TV." In the interview, many respondents also said that after the TV is turned on, they usually watch 15-20 seconds of advertisements before the page can jump. If you want to watch TV channels, you need to perform manual operations, and if you want to skip advertisements, you must charge as a member.

"It’s not that the TV doesn’t want to be turned on, it’s that the TV members can’t afford it." Mr. Guo from Guangzhou said that whether it is the TV’s own software or the TV side of various video platforms, almost all of them have to be charged as members before they can watch the full program. "What’s worse is that the TV side and the mobile side are not universal. The mobile side is charged with VIP, and you have to add money to charge SVIP to use it on the TV side." Mr. Guo said this operation was the main reason for "persuading him to quit" watching TV.

The position in the hearts of most consumers remains solid

The reporter also found in the interview that the TV’s position in the hearts of some young consumers remains solid, but their demand for TV has become more personalized.

"The big screen is the main reason why the TV attracts me." Ms. Lu, 26, who has a habit of exercising at home, told reporters that when she exercises, she turns on the TV and connects the handheld game console to the TV. "The small screen of the handheld game console looks laborious, especially when doing aerobic boxing, fitness rings and other sports, it is very inconvenient to follow. If you transmit the screen to the TV, you can see it more clearly and exercise better," Ms. Lu said.

Like Ms. Lu, many consumers like the large screen of the TV. Mr. Hu, a post-80s Beijing resident, always turns on the TV at home every time he watches a football game: "The impact of the large screen is stronger than the small screen, and the audio-visual effect is better."

At the same time, television is still the main channel for some of the elderly to watch news and movies and TV dramas. For them, watching a certain TV program at a certain time is still a fixed action. Grandpa Zhao, 75, told reporters that he maintains the habit of watching news broadcasts and weather forecasts every day. "For me, there is no alternative to TV," Grandpa Zhao said.

In an online poll, "Do you think the TV will be obsolete?", 52.5 percent of internet users said no. For them, TV is a significant other for household chores, a background music during cooking, and an "artifact" to avoid the atmosphere of desertion – you can not watch it, but you must turn it on, and "listen to it" is also a pleasure.

Peng Jianfeng, vice-chairperson of the China Electronics and Video Industry Association, said that the busy modern life and the popularity of mobile end points will inevitably lead to the decline in the average daily power-on rate of TVs, but the TV or the large screen in the living room will never withdraw from the stage of history. "From the perspective of usage scenarios, applications such as live TV, Video-On-Demand, sports fitness, and console games have a sense of’seckill ‘on the large screen," Peng Jianfeng said.

A two-pronged approach to regain market favor

According to Aowei Cloud Network’s 2023 domestic color TV market shipment report, 65 inches is the dividing line between positive and negative growth in TV sales. In 2023, sales of small and medium-sized TVs under 65 inches were all negative, while all large-size TVs above 65 inches maintained positive growth. Among them, the amount of large screens above 75 inches achieved more than double growth.

Peng Jianfeng believes that with the rise of the flat panel display industry in our country, the price of large-screen TVs is becoming more and more affordable, and "the effect of changing a large TV on improving the quality of life of consumers is immediate".

At present, the standard of "good TV" continues to rise, and multiple needs such as oversized, ultra-clear, ultra-thin, and ultra-eye protection have emerged, and intelligence has become the focus of consumers’ attention. "I hope the TV can interact like a mobile phone, and realize left and right swiping, manual tapping, etc., rather than relying on remote control operation." Ms. Lu said that from touch screen to gesture and somatosensory, she is very much looking forward to TVs with intelligent interaction functions.

Peng Jianfeng believes that an ultra-high definition smart TV is like a set of exquisite tableware. To make "delicious food" well, people will have more motivation to use "tableware". In the future, TV programs and large-screen applications can be promoted through market-oriented means to accelerate innovation and meet people’s growing audio-visual, entertainment and life needs.

In addition to "delicious food", it is also necessary to optimize the experience of using "tableware". Peng Jianfeng said that the relevant departments are promoting audio-visual friendly work, and projects such as TV and set-top box remote control "two-in-one" will help to greatly improve the user experience.

Since August 2023, the State Administration of Radio, Television and Television has carried out "dual governance" work in the three major fields of cable TV, IPTV, and Internet TV, that is, the charging of TV "nesting dolls" and the complex management of operations. At present, the governance goal of "reducing the charging package by 50% and improving the transparency of consumption" has been achieved.

"Adhering to product innovation and improving user experience will help promote the prosperity of the TV market and enable TV to win back the favor of consumers," Peng Jianfeng said.

Source: Workers’ Daily

　　Netcom News On January 11, Deep Blue Auto officially released a set of official pictures of the new SUV model and named it – Deep Blue G318. The exterior of the car adopts a cybermetal design, and the overall look is very futuristic. In the front part, the new car adopts an integrated headlight set, and the C-shaped daytime running lights are highly recognizable. In terms of power, the Deep Blue G318 will be equipped with an extended range system and use dual motor four-wheel drive.

　　In terms of appearance, the dark blue G318 adopts a cybermetal design, which looks very futuristic as a whole. In the front part, the new car adopts an integrated headlight set, and the C-shaped daytime running lights are highly recognizable. The large-sized grille below has been blackened to add wildness to the whole vehicle.

　　From the side, the side design of the new car adopts a relatively simple design style, with raised eyebrows and a tough waistline. In addition, the car also uses hidden door handles, six-spoke wheel hub shape with off-road tires, both off-road and fashionable. At the rear, the dark blue G318 also adopts the hardcore off-road iconic "small schoolbag".

　　In terms of body size, according to previously disclosed information, the length of the new car may be close to 5 meters. In terms of power, the dark blue G318 will be equipped with an extended range system and use dual motor four-wheel drive. In addition, the car also supports in-situ U-turn function.

　　(Photo/text, Network News Agency, Du Jinyi)

In the last month of 2023, the inventory pressure of automobile dealers eased.

As of December 31st, 2023, the latest issue of "Investigation on the Inventory Early Warning Index of Automobile Dealers in China" released by china automobile dealers association shows that the inventory early warning index of automobile dealers in China was 53.7% in December 2023, down by 4.5 percentage points year-on-year and 6.7 percentage points quarter-on-quarter. The inventory early warning index is above that of threshold, and the automobile circulation industry is still in a recession, but the prosperity has rebounded significantly. This is the lowest month since 2023.

It is worth noting that although the inventory pressure has eased, the terminal price war has increased. The price of American B-class cars dropped to 130,000 yuan, equivalent to the original price of A-class cars; Luxury brands have even introduced a price reduction of more than 100,000 yuan.

"The price is adjusted every month, even once every half month, mainly according to the changes in the market and the price strategy of competing products. In December, many manufacturers officially cut prices, and dealers also made profits out of their own pockets. For 4S stores, it is very important to complete the sales tasks of manufacturers and get rebates. Generally speaking, the amount of rebate can cover the loss of selling cars. " The sales manager of a car 4S shop told reporters that the terminal price war in 2023 almost runs through the whole year, and the competition is fierce. It is easy to take away customers who don’t cut prices.

The price war entered the sprint stage.

When the automobile market entered the fourth quarter of 2023, the automobile industry entered the sprint stage. Since November, 2023, automobile manufacturers have successively announced price cuts, and the market has started a new wave of price cuts. However, the price reduction at that time triggered the wait-and-see mood of some consumers. Although the passenger flow increased significantly, the transaction rate of many 4S stores did not meet expectations. In December, it entered the final sprint stage, and the market demand in the peak season began to be released continuously at the end of the year. According to the report of china automobile dealers association, at present, there are nearly 20 car companies that have announced the reduction of car prices, dealers have also increased limited-time preferential schemes, and local subsidies have been intensively introduced to fully promote car consumption. Driven by the tide of returning home, the superposition of the year-end promotion, passenger flow and sales volume exceeded expectations. It is estimated that the retail volume of passenger car terminals in December will be around 2.45 million, which is basically the same as that in December 2022.

The survey shows that the inventory index decreased in December, while the market demand, average daily sales, employees and operating conditions index increased. At the end of the year, consumers’ demand for cars continued to strengthen, and dealers’ operating conditions improved. Market demand and daily average sales index have entered the boom zone, while the other three sub-indexes are still in the slump zone.

From the inventory index of sub-brand types, the import and luxury, joint venture and independent brand indexes all showed a month-on-month decline in December. Among them, the import and luxury inventory early warning index was 53%, the mainstream joint ventures and independent brands were 54.4% and 53.4% respectively, which was significantly lower than last month. The inventory early warning index in November was 56.6%, 61.1% and 63.5% respectively.

According to the development law of the automobile market, the sales task at the end of the year is relatively heavy, especially in this year’s fierce market competition, dealers have to adopt the strategy of rapidly reducing prices. Among them, luxury car brands have relatively low inventory pressure, but the current preferential strength is unprecedented. According to car home’s website information, in Beijing, the maximum discount for mercedes benz c class is 136,000 yuan, the maximum discount for BMW 3 Series and Audi A4L is around 100,000 yuan, and the maximum discount for Mercedes-Benz E class is around 160,000 yuan. Since 2023, BMW, Mercedes-Benz and Audi have all been reported to make large subsidies to dealers.

On the other hand, at the end of 2023, some manufacturers reduced production, which eased the inventory pressure of dealers to some extent. On November 3rd, FAW Toyota released the production reduction to dealers and lowered the sales target from December 2023 to January 2024. In addition to reducing production, FAW Toyota also launched a new round of promotional activities. Consumers who purchase FAW Toyota models including Corolla, RAV4 Rongfang, Asia Dragon, Grevia, Crown Lu Fang, Lingfang, Ruifang, Asia Lion and Yize from December 1 to 18 can enjoy financial schemes such as direct purchase tax subsidy of 5,000 yuan, replacement subsidy of up to 6,000 yuan and low down payment/zero interest rate.

More than 60% of dealers have not completed the manufacturer’s tasks.

Despite the recovery of automobile consumption in December 2023, there is still a long way to go before the OEM’s assessment targets and expectations for dealers. Near the end of the year, dealers get year-end rebates to achieve the annual task objectives, and intensify the inventory clearance, but the profit pressure is still relatively high. Overall, the operating conditions of dealers in 2023 are not optimistic. According to the survey, 37.4% dealers have completed the annual task, 39.4% dealers have a task completion rate of 70%-90%, and 23.2% dealers still have a task completion rate of less than 70%, which is far from the annual task target.

Under the price war, the profitability of automobile dealers is weakened. "In the past, a 4S shop sold 100 cars a month, which was a big store in the main city, and it could also break even. But now under the price war, the price of new cars is seriously upside down, and it is impossible to make money by selling 3,000 cars a year. " A car brand dealer said that a number of dealer groups have begun to shrink the number of outlets and reduce the number of stores.

Judging from the discount rate of vehicle terminals, according to thinkercar discount data, by the end of November 2023, the discount rate of the whole industry was 12.62%, and the discount rate of fuel vehicles was 14%, much higher than that of new energy vehicles (9.3%). No matter the discount rate of fuel vehicles or new energy vehicles, there is no sign of turning heads in the current trend.

"The decline in consumer purchasing power is the main reason for the price war in the auto market, especially the decline in the purchasing power of low-end consumers. In 2022, the number of self-owned brands of vehicles under 100,000 yuan has dropped significantly. However, many dealers are now in a state of loss and have a high debt ratio. Manufacturers usually put inventory pressure on dealers to promote sales. This can be achieved through various commercial policies, such as manufacturers giving dealers a discount of 3,000 ~ 5,000 yuan or even 10,000 yuan for each car sold, or offering acceptance remittance, implementing a cash refund policy, or offering an interest-free policy. These policies will play a role when dealers purchase goods in large quantities. However, in the case of a downturn in the auto market, many dealers misjudged the prospects of the auto market, making it difficult to make a profit. " In an interview with reporters, the management of an independent car company said that in the past few years, the new car dealers could still make profits after the OEM rebate, but under the tide of large-scale price reduction in 2023, the financial pressure on dealers increased, even if they got the rebate, many dealers also lost money. "Some powerful dealers can make money in after-sales business by relying on the amount of ownership. Generally speaking, the after-sales business brought by car ownership can support the profit of dealers for three years, but in the case of continuous deterioration of the market, dealers will also face great survival pressure."

The overall profitability of dealers in 2023 has not been announced. However, from the first half of 2023, the joint venture brand suffered the most losses. In the first half of 2023, the investigation report on the living conditions of national automobile dealers showed that the overall profitability of luxury/imported brands was relatively good, about one third of dealers lost money, and nearly half of dealers realized profits. The loss-making dealers of joint venture brands and independent brands accounted for 51.3% and 48.0% respectively.

The pressure on joint venture brands is mainly due to the impact of independent new energy vehicles in 2023, and the market share of joint venture brands relying on fuel vehicle business is rapidly shrinking. According to the data of the Federation, the Japanese market share dropped from 24.1% in 2020 to 17.6% in the first half of 2023, with a drop of 6.5%, which was the most obvious decline. The market share of German cars dropped from 25.5% in 2020 to 21.4% in the first half of 2023. American models fell from 9.4% to 8.5%; Korean models dropped from 3.8% to 1.7%.

According to the latest report of Easy Car Research Institute, medium-sized cars have contributed major sales and profits to mainstream joint venture car companies such as Volkswagen, Toyota and Honda, which is similar to the "base camp" of joint venture car companies. Facing the challenges of competing products such as BYD, joint venture car companies have no retreat and can only burn their bridges. In the first three quarters of 2023, although the sales ranking of medium-sized cars was still dominated by Camry, Passat, Magotan and other fuel vehicles, the large-scale price reduction promotion made the vast majority of dealers operating fuel medium-sized cars in a state of losing money and earning money. At the beginning of 2024, BYD may set off a new round of price war focusing on medium-sized and above products, leaving little time for competing products such as Volkswagen, Toyota, Honda and Nissan. This time, it will directly hit the "last fortress" of joint venture car companies.

According to the china automobile dealers association report, looking forward to 2024, dealers believe that the automobile demand this year will continue the growth momentum in the second half of last year, but the competition will be more intense, and they will continue to face the problems of falling new car prices, high inventory pressure, tight funds and low bicycle profits.

On June 19, according to LatePost, NIO’s intelligent driving R & D department recently completed the structural adjustment. Previously, NIO’s intelligent driving R & D department was divided into perception, regulation and control, and integration. After the adjustment, the perception and regulation teams were merged into a large model team, and the integration team was reorganized into a delivery team. The merged large model team was overseen by Peng Chao, the former head of NIO’s perception team.

Regarding the authenticity of the above news, the Daily Economic News reporter immediately checked with the NIO, but no reply was received as of press time.

On the evening of June 20, an unnamed person familiar with the matter told reporters that NIO did make structural adjustments to its intelligent driving R & D team. However, the other party did not disclose the specific details of the adjustment.

Zhu Xichan, a professor at the School of Automotive Science at Tongji University and director of the Institute of Automotive Safety Technology, said in an interview with reporters that NIO’s move is more to adapt to the development trend of large models. "Tesla’s FSD V12 version has shown excellent autonomous driving capabilities end-to-end, and the autonomous driving AI technology route has been established." Zhu Xichan believes that after the automotive industry enters the second half of intelligence, the competition will mainly focus on autonomous driving technology.

Architecture adjustment Want to explore end-to-end large models?

According to public data, there are currently about 1,500 people in the NIO smart driving team. "With the launch of the big model, the autonomous driving technology has been transformed from the algorithm-based model of the past to the data-driven model, that is, the end-to-end big model." Ji Xuehong, a professor and director of the Automotive Industry Innovation Research Center at North China University of Technology, said that the integration of NIO’s sensing and regulation teams is the need for the organizational structure to serve the development of enterprise technology.

Image source: Photo by Zhang Jian, a reporter (data map)

It is reported that the restructured autonomous driving R & D department is still in charge of Ren Shaoqing, vice president of NIO’s intelligent driving R & D. After the adjustment of the intelligent driving R & D department, Ren Shaoqing once conveyed to the team: to give up the traditional paradigm of "perception-decision-regulation" that the industry has used for many years. This also means that NIO will more clearly explore the use of end-to-end large models to achieve high-level intelligent driving.

Zhu Xichan told reporters that NIO’s original modular autonomous driving algorithm team structure was divided into "perception", "regulation and control" and "evaluation", but after reaching the end-to-end large model, the division of departments is unreasonable. "In order to adapt to the new algorithm structure, the administrative structure of [NIO intelligent driving] can be optimized to break down departmental barriers and achieve more efficient development," Zhu Xichan analyzed.

Chen Guoping, executive director of Haosu Capital, told reporters that from the current point of view, the intelligent driving development program has been fully transformed into end-to-end autonomous driving, which has become an option for car companies. It turns out that perception, regulation, and decision execution are the R & D paths of traditional autonomous driving. The neural networks algorithm is used to form this simulated human driving decision through the accumulation of training data.

"With the comprehensive change of Tesla’s FSD driving decision model, the end-to-end large model output method skips the original traditional perception-decision-execution path, and calls the mainstream decision to drive the driving behavior in full accordance with the empirical algorithm, reducing the load on the perceived computing power technical parameters. The iteration speed will be faster and faster, and the cost of the smart driving solution will be lower and lower." Chen Guoping said that the new car manufacturing forces choose the end-to-end large model to merge and revoke the original organizational structure corresponding to the technology research and development path.

In an interview with reporters, He Xiaopeng, chairperson and CEO of XPeng Motors, said that in the previous smart driving scheme, technically speaking, the car was handled separately in terms of perception, positioning, planning, and control, and each link was not related. Therefore, when the vehicle encounters some scenarios, it will hesitate because of the rules written by humans. After the end-to-end large model gets on the car, the vehicle can directly output the control of the vehicle through the input of the sensor, and the smart driving will be more "human-like".

In He Xiaopeng’s view, the end-to-end smart driving model is adopted, which can be iterated every two days, and the smart driving capacity enhancement is 30 times in the next 18 months. The end-to-end big model means that automatic assisted driving will shift to fully autonomous driving.

Domestic car companies accelerate the deployment of autonomous driving

Speculation about the reasons behind the restructuring of NIO’s intelligent driving R & D department is mixed. Some people believe that NIO’s move is affected by the approaching time of Tesla’s FSD entry into China. However, Yang Weibin, an expert on new energy vehicles and batteries, told reporters that the adjustment of NIO’s intelligent driving R & D team is not directly related to Tesla’s FSD entry into China. "Because NIO and Tesla use two different intelligent driving technology routes, each has its own advantages and disadvantages, and it is not possible to completely judge which solution is better at present," Yang Weibin said.

Zhu Xichan also said that the reorganization of NIO’s intelligent driving R & D department has nothing to do with whether Tesla FSD enters China or not, but is mainly affected by the end-to-end model technology of Tesla FSD V12 version. "As the world’s leading company in autonomous driving technology, the gradual landing of Tesla FSD has pointed out the development direction and technical route of smart cars for the industry." Zhu Xichan said that with the improvement of the technical capabilities of the end-to-end model of Tesla FSD V12 version, even if it does not enter China, the autonomous driving technology of domestic car companies such as NIO will shift to the direction of large models.

In March this year, Tesla began to push the end-to-end FSD V12 to North American users on a large scale. Recently, it was reported that the Shanghai Autonomous Driving Demonstration Zone has issued a road test license to Tesla, and the FSD may be testing. In response, the reporter checked with Tesla China on June 21, but no response was received as of press time.

Ji Xuehong also said that Tesla is currently the best company in autonomous driving technology. Whether it enters China or not, it will guide more and more car companies to make more investment in autonomous driving technology. "As a’catfish ‘in the field of autonomous driving, Tesla will accelerate the layout and force of car companies in the field of autonomous driving." Ji Xuehong explained that in addition to NIO, XPeng Motors, Li Auto, Huawei and other car companies, more and more traditional car companies are also increasing the layout of autonomous driving technology direction.

On June 20, Zhang Xinghai, chairperson (founder) of Cyrus Group, announced that Cyrus will firmly pursue the development of smart-electric integration under software-defined vehicles, and strive to explore solutions for intelligent driving and intelligent safety. "At present, the AITO cars produced by Cyrus have driving auxiliary features, of which two-thirds have high-order intelligent driving functions, and the auxiliary driving functions account for one-third." Zhang Xinghai said.

In Yang Weibin’s view, car companies are doing theory in the "first half" and practice in the "second half". "Car companies will take advantage of the opportunity of large-scale demonstration of domestic smart driving technology, expand the number of cities where smart driving is applied, and continue to iterate and optimize and upgrade." Yang Weibin said that there is still a long way to go to fully realize autonomous driving.

Daily economic news

In the just-concluded Lei Jun annual speech, Lei Jun will tell everyone about his entrepreneurial journey, the 10 most difficult choices, and the most frustrating day in the past decade.

When it comes to Xiaomi’s listing, Lei Jun told a few short stories.

The first is pricing and breaking. In his speech, Lei Jun recalled the situation of Xiaomi’s listing breaking. In early 2018, after repeated discussions, Xiaomi finally confirmed its listing in Hong Kong. At that time, the investment bank gave a valuation of 17 Hong Kong dollars to 22 Hong Kong dollars per share.

Lei Jun said, "Almost all entrepreneurs will choose to be more expensive without hesitation.We did not hesitate to choose the lowest price because we want Xiaomi’s stock to be as well-priced as our productsOur wishes are so beautiful and simple, but the reality has disappointed us a bit. "

Xiaomi Group share price

"On July 9, 2018, the much-anticipated Xiaomi IPO came, with more than 600 people in attendance. This was the first company in Hong Kong with the same shares and different rights, so everyone was very excited at that time, hoping that the stock price would skyrocket as soon as it opened. In such an atmosphere, the market opened, and the result broke," Lei Jun said.

Lei Jun said that he and Xiaomi co-founder Lin Bin hid in the utility room of the Hong Kong Stock Exchange at the time. At the thank you banquet, Lei Jun said: "I’m sorry everyone, but we will work hard to make IPO investors at least double their profits."

On September 2, 2019, when Xiaomi Group’s Hong Kong stock price fell to HK $8.28,Compared with the IPO price, it has been halved. At that time, almost everyone was about to collapse, and some even thought it would fall to HK $4.…

"During that time, I was particularly reluctant to meet investors. One investor insisted on meeting me. As soon as he sat down, he only exchanged pleasantries for a few rounds, and he said rudely, how did you make me lose so much money? I really don’t know how you did it.From Xiaomi’s strategy, to Xiaomi’s products, to Xiaomi’s management, he trained me as a primary school student for more than an hour.My shirt was wet at the time. After the meeting, I sat alone in the conference room for a long time. At that moment, I was very desperate. "

After bottoming out, Xiaomi’s share price began a year and a half-long rally, hitting 35.9 Hong Kong dollars at the beginning of this year, which is double the issue price.

Lei Jun said, "After the share price of Xiaomi doubled compared to the IPO price, I had no pressure. I uninstalled the stock trading software such as Futu, Tiger Finance, Flush, Great Wisdom, Snowball, and Optional Stocks, and never watched it again".

"From tomorrow onwards, be a happy person, feed horses, chop firewood, and travel the world." Lei Jun said, this is how he felt at the time.

Lei Jun Releases Xiaomi Mi Mix 4Xiaomi wants to become the first in the world in three years

This evening, Lei Jun also released the latest work to explore the field of black technology – Xiaomi MIX4.

Under the trend of more and more homogeneity in the performance and appearance of smartphones, differentiation has become a breakthrough point that mobile phone manufacturers are competing for. After taking advantage of the ultimate cost performance and MIUI to capture the city, Xiaomi knows that whether it is to enhance the brand, attack the high-end market, or remain competitive in the fierce mobile phone market, it needs to come up with "black technology" that can better impress consumers.

In 2016, Xiaomi launched the first full-screen concept phone, Xiaomi MIX, officially launching the journey to explore black technology.

Many people call Sharp’s AQUOS phone the pioneer of the full screen. Indeed, in terms of form, Xiaomi MIX is similar to it. If Sharp’s AQUOS phone is the pioneer of the three-sided borderless, then Xiaomi MIX should be regarded as the leader of the "full screen". Whether it is a full screen or not, the screen ratio is the most intuitive indicator. The screen ratio of Xiaomi MIX reached 93.1%, and the screen ratio of the general mobile phone was only about 70% at that time.

In order to achieve the effect of full screen, Xiaomi MIX cancelled the traditional earpiece and replaced it with a cantilever beam piezoelectric ceramic acoustic system. The front-facing camera was reduced by 50% and moved under the phone, and the fingerprint was unlocked on the back. From the front, the impact of the whole screen of Xiaomi MIX really made people have infinite reverie about the "full screen" at that time.

Due to its pioneering full-screen design, the Mi MIX was permanently collected by the Finnish National Design Museum, becoming the first Chinese product in the museum’s collection and the first modern smartphone.

In terms of appearance, Xiaomi MIX2 inherits the design of the MIX 1. In order to increase the grip, it persuaded Google to use an 18:9 screen ratio. At the same time, the ceramic back cover on the MIX 1 was upgraded to a Unibody integrated ceramic body, optimizing the look and feel of the full screen.

MIX 3 is another attempt by Xiaomi to explore the full screen, combining magnetic power with the slide structure, and the magnetic power slide rail design has also made Xiaomi MIX 3 jokingly called "decompression artifact" by netizens.

The Xiaomi MIX Alpha completely broke through the boundaries of the full screen, and the surround screen design made the entire body wrapped by the screen lock, with a screen ratio of 180.6%. However, the difficulty of mass production of this phone is too great, and it is still only in the concept stage.

The release of Xiaomi MIX 4 this time still represents Xiaomi’s exploration on the road to full screen.

In order to make the front screen more complete, Xiaomi MIX4 uses a CUP full screen, which hides the front-facing camera under the screen, which is commonly known as the under-screen camera technology. The technical difficulty of the under-screen camera is how to improve the light transmittance of the screen to ensure that the camera is not disturbed by the screen when working. Xiaomi MIX4’s approach is to use micro-drill arrangement and transparent leads, and redesign the circuit layout so that light can pass through the pixels.

The whole screen is a 6.67-inch AMOLED micro-curved flexible screen, technical indicators, 10bit primary color screen, TureTone display, Dolby Vision, equipped with Hamanka audio, to ensure a comprehensive experience of vision and hearing.

At the press conference, Xiaomi also released the Xiaomi tablet series that has not been updated for a long time – Xiaomi iPad 5, Xiaomi Sound high fidelity audio, Xiaomi TV Master 77 ?? OLED, Xiaomi TV 6 OLED version, CyberDog bionic quadruped robot and other new products.

Seven years ago, at the World Internet Conference in Wuzhen, the high-spirited Lei Jun publicly expressed Xiaomi’s dream: "In five to ten years, Xiaomi will be the first in the world." Bruce Sewell, senior vice-president of Apple, who was present, said: "It’s easy to say, it’s much more difficult to do." The audience laughed.

The host at that time immediately asked Lei Jun what he planned to do, and Lei Jun replied with a sentence from Ma Yun: What if it is realized?

Seven years later, according to the data of the world’s four major data institutions, Xiaomi’s mobile phone sales in Q2 2021 increased by 83% year-on-year, with a market share of 17%, surpassing Apple to become the second largest in the world and becoming the first Chinese brand to reach the top of the European market.

17% market share, to take a more intuitive example, in the second quarter, every six smartphones sold globally, one was Xiaomi. The growth in performance has also made Xiaomi on the Fortune Global 500 list for three consecutive years, ranking 338 in 2021, up 84 places.

In today’s speech, Lei Jun also announced Xiaomi’s next goal:In three years, he won the first place in the world.

If you do a simple calculation, you will find that if "the world’s first in three years" really becomes a reality, then Lei Jun’s "five to ten years, Xiaomi will be the world’s first" statement will really come true. Maybe just as Lei Jun said seven years ago that Xiaomi would be the world’s first, the audience and the guests on the stage laughed, and today some people will still laugh at Lei Jun’s "three years of world first". The difference is that now more people may start to believe that this may really become a reality.

To this day, there are still many people who think that Xiaomi mobile phones are not so good and not worth spending so much money, but the fact is that more and more people choose Xiaomi. Xiaomi’s success may be seen in the final part of today’s press conference.

Ten years ago, Xiaomi Mobile Phone 1 went on sale, priced at 1999 yuan, and sold 184,600 units, totaling 370 million yuan. This is Xiaomi’s first income. It is with this income that today’s Xiaomi has become. To thank the first batch of Xiaomi mobile phone users, Xiaomi gave them a red envelope of 1999 yuan each to thank them for their help to Xiaomi.

Do you think Xiaomi’s mobile phone can surpass Apple and Samsung to become the number one in the world?

　　A few days ago, Hengchi Automobile announced the official launch of Hengchi 5. Unified only one configuration, the price 179,000 yuan.

　　In order to allay the concerns of prospective car owners, Hengchi also pioneered the notary office car purchase model this time. The pre-sale deposit, subscription funds and balance are all paid to the special account established by the Tianjin Jinbin notary office, and are subject to the supervision of the notary office.

　　Today, Hengchi’s official Weibo also announced the top ten car purchase rights. It is used to ensure the rights and interests of consumers, including refund within 15 days, lifetime quality assurance of the whole vehicle, etc.

　　The specific rights and interests are as follows:

　　1. The car can be returned and refunded within 15 days after pickup.

　　Within 15 days (inclusive) from the date of delivery of the vehicle, you can apply for a refund, and the refund amount is limited to the purchase price you actually paid.

　　2. 60% off value preservation repurchase within three years after picking up the car

　　Within 3 years after pickup, you can submit a written application 60 days in advance, and the price of repurchasing the vehicle is 60% off the original vehicle price (invoice price).

　　3. The deposit for the first 10,000 cars is 10,000 yuan to 20,000 yuan

　　According to the payment order of Dading, the first 10,000 users’ deposit is 10,000 yuan to 20,000 yuan.

　　4. Hengchi H-Pilot Intelligent Driving Assistance Package

　　Hengchi H-Pilot intelligent driver assistance package is provided for free, providing the ultimate intelligent driving experience.

　　5, vehicle lifetime quality assurance

　　After the expiration of the quality assurance period stipulated by the relevant laws and regulations of the three guarantees of automobiles, the whole vehicle will be provided with lifelong quality assurance services.

　　6. Lifetime quality assurance of Sandian

　　After the expiration of the quality assurance period stipulated by the relevant laws and regulations of the three guarantees of automobiles, we will provide the lifelong quality assurance service of Sandian.

　　7. Enjoy free basic maintenance twice a year for life

　　Lifetime free basic maintenance twice a year, specific conditions of use refer to Hengchi Automobile "Maintenance Manual" and "Hengchi 5 User Manual".

　　8. Complimentary household charging piles and free installation services

　　You can make an appointment to install a 7kW charging pile within 30 meters of the wire length for free (valid during the year) to solve the trouble of "difficult charging".

　　9. Free 5-year (10G/month) car data package

　　The 10G/month car data package will be given away for 5 consecutive years.

　　10. Enjoy 24-hour free road assistance for life

　　Professional offline service teams are all over the country, providing you with solid backing by responding to car failures in a timely manner.

　　Do you think Hengchi Auto is conscientious enough?

On April 17, Huawei released the first Huawei high-end intelligent driving system equipped with infinitely close L3 (autonomous driving entry threshold, which can complete driving operations in a specific environment, surrounding environment monitoring and other responses, without the driver’s own operation) level of the AITO Qinjie M5 series, and announced that the Qinjie M9 will be released in the fourth quarter.

Q Jie M9 is connected to the AI big model and will be released in the fourth quarter of 2023

According to the Shanghai Securities News, the focus of this conference is to pre-release the Q-World M9 at the end of the conference.

Yu Chengdong introduced at the meeting that the M9 will be released in the fourth quarter of 2023, featuring a panoramic smart flagship SUV equipped with an all-aluminum alloy chassis, air springs, and a CDC shock absorption system.

"The M9 is equipped with Huawei’s most comprehensive smart car full-stack technology solutionYu Chengdong introduced that on the basis of the double "ceiling" of the smart cockpit and smart driving, the black technology equipped with the Q Jie M9 includes: Hongmeng smart cockpit, Huawei smart driving, HUAWEI xPixel, HUAWEI AR-HUD, AI large model, Sensing Federation, HUAWEI SOUND, etc.

Of which,Ask the world M9 breakthrough access to AI models to create the industry’s strongest in-vehicle artificial intelligence experience…

Yu Chengdong announced that the estimated price range of the M9 series is 500,000 yuan to 600,000 yuan, and the extended range version and pure electric version will be pre-ordered on April 17, 2023, and will be officially released in the fourth quarter of 2023.

Huawei introduced that in the era of smart travel, intelligence is the second half of the competition in the smart electric vehicle industry, and it is also the key to victory. The Q-M9 will open the prelude to victory with leading product quality, excellent driving experience and ultimate intelligent experience.

"The M9 will redefine the best smart SUV in the 10 million"Yu Chengdong in one more thing, for the pre-release M9 asked the world mentioned, then the atmosphere of the press conference to a climax.　

Yu Chengdong said that the SUV that claims to be the best within 5 million yuan is steel body, while the M9 is 80% aluminum body.

Wenjie M5 Smart Driving Edition is officially released

On April 17, the AITO M5 series Huawei high-end intelligent driving version and new products were unveiled, becoming the first model to be equipped with both the HUAWEI ADS 2.0 intelligent driving system and the Hongmeng intelligent cockpit 3.0.

The car is equipped with an overhead lidar, 3 millimeter wave radars, 11 high definition cameras and 12 ultrasonic radars, which can realize high-speed, urban high-order intelligent driving functions that do not rely on high-precision maps.

According to Huawei, by the third quarter of 2023, the M5 smart driving version of HUAWEI ADS 2.0 will be implemented in 15 cities without relying on high-precision maps, and by the fourth quarter, it will be implemented in 45 cities without relying on high-precision maps, expanding the scope of smart driving. At the press conference, Yu Chengdong, executive director of Huawei, CEO of end point BG, and CEO of smart car solutions BU, proclaimed: "Compared with new forces and Tesla, [high-end intelligent driving] we are far ahead." At the same time, the system can be achieved without relying on high-precision maps, which is also the most significant breakthrough of ADS2.0.

Picture source: Huawei China’s official WeChat account

Yu ChengdongHe also said: "There is a boss in the industry who said that intelligent driving is fooling around. I think there are only two reasons. If it is not that he does not understand the industry, if it is not intentional to say this, it is because his ability is not good, [so] to attack this profession. When people are driving, they sometimes have emotions, doze off or fatigue, which can lead to unexpected traffic accidents, but machines will not doze off.We want to reduce (traffic accidents) by 90%, (this will be) a huge improvement. "

Yu Chengdong previously said at the China Electric Vehicle 100 Forum: "Intelligent driving is the area where we invest the most. Chips, algorithms, clouds, etc. all need to support it. In the past, the industry relied on high-precision maps, and we are moving towards a solution that does not rely on high-precision maps. New cars equipped with intelligent driving technology are moving towards BEV map plus Transformer architecture, which is an intelligent driving solution based on vision + fusion perception. We hope to move towards L3 trials as soon as possible, and towards real L3 commercial use in the future.

Unlike other corporate executives, Yu Chengdong can speak surprisingly every time he speaks publicly.At the meeting, Yu Chengdong smiled and said that bragging depends on actual real ability"We have to rely on our true core technical capabilities to continuously iterate and stay ahead. This is not just a casual statement. We can only say that we have really done it. If we don’t do it, we can’t rely on bragging."

At present, there are three main modes of Huawei’s smart car business, namely the parts supply mode, the HI mode and the Huawei Smart Choice mode. Previously, only the HI mode was equipped with Huawei’s intelligent driving system, and now the Smart Choice car will also join. Yu Chengdong said that HUAWEI ADS 2.0 will be launched in the AITO M5 Huawei high-end intelligent driving version, and the subsequent Avita 11 and Extreme Fox α coefficient S ? HI versions will also be upgraded, and more models will be installed in the future.

Original title: Huawei Yu Chengdong will make big words again! Ask the world M9 will be equipped with a breakthrough AI model, redefining the best SUV within 10 million

Editor: Zheng Yalan

Editor in Charge: Liao Yi

Review: Feng Fei

　　On September 12, the AITO Wenjie new M7 series was officially launched. As a luxury smart-driving medium and large SUV that integrates great wisdom, large space and ultra-safety, the Wenjie new M7 will bring consumers a new travel experience. At the press conference, Yu Chengdong, executive director of Huawei, CEO of end point BG, and CEO of smart car solutions BU, said: "We have invested 500 million yuan in the AITO Wenjie new M7 series, using solid materials and excellent technology to make it not only a’smart cockpit ceiling ‘, but also a’smart driving ceiling’ and a’smart safety ceiling ‘! In the invisible and visible places, it brings users an ultimate experience that is more advanced than far ahead! "

　　"Shuangzhi" continues to lead the way, and smart cars can be driven nationwide

　　The new M7 is equipped with the HUAWEI ADS 2.0 high-order intelligent driving system [footnoteRef: 1], which is the first to realize high-speed and urban high-order intelligent driving without relying on high-precision maps. It is expected that in December this year, the urban smart driving pilot assistance (urban NCA) [footnoteRef: 2] will realize the smart driving experience that can be driven nationwide, and the more you drive, the better you drive. Since the release of HUAWEI ADS 2.0 in April 2023, a rich scene library has been built on the AI training cluster, and the deep learning 10 million + km per day continues to optimize the iterative intelligent driving algorithm and scene strategy. As of September 2023, the long-distance NCA pilot MPI (Miles Per Intervention, average takeover mileage) is as high as 200km, the success rate of urban elevated inbound and outbound is as high as 99% +, and the reliability is comparable to that of "old drivers".

　　Behind the excellent smart driving experience, the new M7 is equipped with 27 sensing hardware including 1 overhead lidar, 3 millimeter-wave radars, 11 high definition visual perception cameras and 12 ultrasonic radars, and cooperates with a high-performance computing platform and Huawei’s self-developed anthropomorphic algorithm to achieve full-scene and all-weather perception of dynamic and static targets (including special-shaped objects [footnoteRef: 3]). Among them, HUAWEI ADS 2.0 upgrades the industry’s first GOD (General Obstacle Detection, General Obstacle Detection Network) 2.0 network on the basis of the fusion of BEV (Bird Eye View, Aerial View) perception capabilities, which can identify special-shaped objects outside the general obstacle whitelist. Fine identification of obstacle types (such as distinguishing ambulances, police cars, etc.), the recognition rate is as high as 99.9% [footnoteRef: 4]; RCR 2.0 (Road Cognition & Reasoning, Road Topology Reasoning Network) realizes navigation map and real-world matching, which can "understand things" and "understand the road". In addition, based on the multi-sensor fusion perception capabilities, Wenjiexin M7 also has the ability to park smart parking that can be seen, and supports park valet parking and ultra-narrow parking.

　　Hongmeng smart cockpit is smoother and more fun. Super desktop brings more mobile applications. Mobile phone "touch" can realize the flow of applications such as chasing dramas and games; mobile aerial photography can also flow to the cockpit screen, allowing the whole family to "sit and watch the world" in the car together. Xiaoyi Smart Voice can also perform offline voice navigation even when the signal is not good, and can also realize voice control and take pictures to share at any time, and can pay without getting off the bus. The rear HUAWEI MagLinkTM expands the new gameplay of space scenes. Huawei’s tablet is connected immediately, realizing multi-device linkage. The smart cockpit can be turned into a personal creation room, a multi-person conference room, and a children’s study in seconds. The magic space can be flexibly switched to create a "mobile whole house intelligence".

　　　All-round renovations and upgrades, unparalleled large space

　　The new M7 fully considers the needs of family travel. The big five seats have the same class of leading effective space in the car, with a length of 3338mm, and each seat is very spacious. The trunk depth is 1100mm, the standard volume can reach 686L, and it can easily accommodate 12 20-inch boarding boxes [footnoteRef: 5]. After the two rows of seats are laid down and connected to the trunk, the maximum depth is expanded to 2051mm, which can form a loading space of 1619L [footnoteRef: 6], easily accommodate 30 20-inch suitcases, and can switch to various modes such as a 2-meter bed. It can easily realize double lying flat, and with the 52L storage hidden compartment in the trunk, the ultimate space efficiency meets the loading needs of family cars. Whether it is the distance of one person, the romance of two people, or the happiness of a family, it can be easily installed.

　　The new M7 enjoys a more flexible six-seat layout, giving users more choices. The overall space of the front, middle and rear three rows reaches 2605mm, and the six-seat and four-seat modes have spacious interior space. The whole car is full of seats, there is still a 1.1-meter large trunk, and the 188L standard capacity can hold four 20-inch luggage. After putting down the rear seats, it can be expanded to 775L, which can accommodate four 28-inch luggage at the same time, easily meeting the needs of multi-scene cars.

　　　Active and passive double insurance, double super security is more reliable

　　Passive safety is not afraid of accidents, active safety avoids accidents, physical safety and intelligent safety double insurance, achieving the new M7 series double super safety. In terms of passive safety, the new M7 body structure matches the mold opening and re-transforms the welding production line, which is safer and more reliable. The whole car submarine-grade thermoformed steel accounted for 24.4% [footnoteRef: 7], high-strength steel and aluminum alloy accounted for 80.6% [footnoteRef: 8], which was comprehensively better than the mainstream models of the 500,000-class luxury brands sold. At the same time, CBS (Composite Body Solutions) [footnoteRef: 9] composite body materials were introduced to effectively improve body stiffness and collision safety. In addition, the new car is equipped with eight airbags and double front-seat belts as standard, providing users with all-round driving safety based on more real-world scenarios.

　　

　　The car is comfortable and easy to drive, and the whole family is comfortable to travel

　　Wenjie’s new M7 focuses on family travel scenarios and comprehensively optimizes the driving experience. The big five seats are equipped with new "marshmallow" seats as standard, 10 layers of comfortable stacked design, and the total thickness of foam is 100mm; the standard four seats are equipped with ventilation, heating and massage functions, each seat is as comfortable as first class. Through Xiaoyi Smart Assistant, the double-row nap function of the main and co-pilot can be turned on by voice. Enjoy six seats with new zero-gravity seats, allowing users to unload fatigue when riding, as if they were in a space capsule, bringing ultimate comfort and relaxation experience. In addition, Wenjie’s new M7 is also equipped with front and rear double air-conditioning boxes, 17 air-conditioning trends, a large touch screen of the rear air conditioner, and a fully automatic comfortable electric pedal [footnoteRef: 12] and other leading comfortable configurations. A healthier "zero formaldehyde" cockpit allows the whole family to enjoy a healthy and comfortable travel experience at any time.

　　In terms of driving experience, the new M7 has upgraded the HUAWEI DATS TM 2.0 (Dynamic Adaptive Torque System, Dynamic Adaptive Torque System) and the front and rear suspension double FSD (Frequency Selective Damping, Frequency Selective Damping) variable damping shock absorber, which is more stable and smoother to ride. The new M7 is equipped with the HUAWEI DriveONE extended range electric drive platform, and the four-wheel drive version has a 100-kilometer acceleration of 4.8s [footnoteRef: 13], which is leading in power performance. Under the condition of full oil and full power CLTC, the new M7 has a comprehensive battery life of 1300km [footnoteRef: 14], a pure electric battery life of 240km, and a fuel consumption of as low as 5.6L/100km [footnoteRef: 15] under the feeding condition, achieving ultra-long battery life and ultra-low energy consumption. In addition, the active air intake grille and lower body height enable the new M7 to have an ultra-low drag coefficient of 0.298Cd; with the new intelligent range extension technology, it intelligently recognizes the working conditions and environment, and rationally distributes the use strategy between the range extender and the motor, resulting in better power, longer battery life, better silence, and lower energy consumption.

　　As a 250,000-class smart driving luxury medium and large SUV, the new M7 has established a "ceiling" image of smart price ratio in the market segment. The official guide price of the new M7 series is: M7 Plus five-seat rear drive version 249,800 yuan, M7 Plus five-seat four-wheel drive version 284,800 yuan, M7 Max five-seat smart drive version 309,800 yuan; M7 Plus six-seat rear drive version 269,800 yuan, M7 Max six-seat smart drive version 329,800

　　At this listing conference, Huawei Managing Director, End Point BG CEO, and Smart Car Solutions BU CEO Yu Chengdong held a delivery ceremony for small-order users during the Chengdu Auto Show, and asked the new M7 to be delivered immediately after listing, which greatly reduced the waiting period for users to place orders and improved consumers’ car purchase and car experience.

　　Immediately place an order for the new M7 series in the industry, and you can enjoy the purchase right of 33,000 yuan [footnoteRef: 16]. Consumers can consult and book in Huawei Mall, Huawei Authorized Experience Store and AITO User Center.