[car home Information] On January 28th, Jetway JMK’s first product, Wings of Traveler Silver Dragon, was officially launched.The new car is priced at 219,900 yuan., limited to 3000 units. After the listing, we also paid tribute to Liang Haiming, assistant general manager of Jietu Automobile Marketing Company and head of sales of Jietu JMK. And Song Laiyong, assistant general manager of Jietu Automobile Marketing Company. According to reports, after the launch of the Wing of the Silver Dragon, JMK will also build multiple versions such as Traveler Peace Elite, Rainforest Edition and Mountaineering Edition in the future. In addition, many models will plan JMK versions simultaneously in the future. The following is a group interview record:
Moderator:Thank you, Mr. Song. Please stay. At the same time, please invite Mr. Liang Haiming, assistant to the general manager of Jietu Automobile Marketing Company and head of sales of Jietu JMK, to take the stage. Next, let’s enter the Q&A session of the media. What do you want to communicate with us about the Wings of the Traveler Silver Dragon and the operation and future planning of Jetway last year? Welcome to ask questions.
Song Laiyong:Don’t be so formal. Today we are all friends who are familiar with Jietu. You can ask questions about what you haven’t made clear just now. Because Liang is always the person in charge of the marketing of JMK, he is always responsible for the marketing-promotion from the beginning of planning. If you have anything you want to know, including the future, you can communicate with us.
Ask questions:The first question is, from the existing owners, how many owners have modified the car he bought after the traveler went public?
The second question, which we now say is the first brand modified by a manufacturer, is related to the first question, because consumers, including car owners, have diverse requirements, not me.
Liang Haiming:Very professional, this is a good question. We do modification and make JMK brand, which is based on the needs of users. Just now, Mr. Song also introduced the development speed of the refitting market in China passenger car market and the whole automobile industry. Let me give you a brief background. At present, there are about 200 billion annual modifications in China, of which 70 billion are passenger car modifications.
The first question you asked, according to incomplete statistics, about 40% users have modified it. Of course, there are differences between big changes and small changes. In front of the official refitting kit, thousands of users have purchased it, and the first batch of users (many users) grabbed the vehicle first, and he built a new media to promote his refitting scheme after refitting himself. I added many such users.
The second problem is the satisfaction of user personalization. Let’s look at today’s "Wings of the Silver Dragon". First of all, the wings of the Silver Dragon are malleable, especially the color-changed car clothes of space silver represent a kind of ductility, which also includes the ductility of the interior and the ductility of the performance. With regard to the extensibility of interior decoration, there are about 50 modification partners in the terminal dealer channels and some modification partners we have developed, and the number will reach 200 by March next year, providing you with modification services in personal tailor on the basis of official modification. thank you
Ask questions:It turns out that they once asked me to write something, and the national laws and regulations are very unfavorable for modification, and there are many restrictions. I don’t know how it is now.
Liang Haiming:First of all, I would like to thank the automobile industry, including China Automotive Research Institute, for their great efforts and changes in modification, and I have also had a good exchange with Mr. Qin, deputy secretary-general of China Modification Association, and they are continuing to promote this piece. China’s laws and regulations are indeed a little stricter than those of foreign countries to a certain extent, but its starting point is no problem. For example, there is no problem in controlling some metal materials and some protrusions. We also hope that we will work with the association and China Automotive Research Institute to better meet the changes of users’ more diverse needs in laws and regulations. thank you
Song Laiyong:The Wing of the Silver Dragon and the following cars are all guaranteed to be licensed, and they have all been announced. There is nothing wrong with the manufacturer, and individuals may have legal restrictions.
Ask questions:Hello! I have a question. Now our car is equivalent to a modified version. Now our car has 40 interfaces for upgrading mortise and tenon structure. Will there be interaction, collection and communication for users in the future to collect users’ needs, and add various modification schemes or more DIY games for the wing of the Silver Dragon? Because this is also the essence and concept of modification.
Liang Haiming:thank you You are also a good question, all from the perspective of user needs.
The reserved interface for travelers’ plug-and-play is built around the "travel+"ecology. It needs such a platform to meet the users’ more convenient modification. Just mentioned on the previous question, I added a lot of first-time users, and they made their own modifications, which were very simple and not very complicated. For example, do some front face replacement; For example, it is a little more complicated to replace pedals, and not all structural parts can be simply plugged and played. From this perspective, it has been created with many users in the "travel+"ecology.
Just now, Mr. Song introduced that we have many new modification schemes, and there are many modification partners behind them. To give a few examples, two modification partners are our car owners, one is the car owner himself, the other is the car owner introducing his friends, and the other is a racing driver in cross-country races, and they are already creating with users. Of course, for ordinary users, we have to make an announcement when we make official modifications, and we will be on the road when we get on the road. For most ordinary users, we provide more customized expansion plans. If it is officially modified, it will lead to the wing of Yinlong from the perspective of factory quality control and service. In this way, a big platform will be built first, and then the expansion will be done here. Generally speaking, this is the case.
Ask questions:Song is always good, Liang is always good, and I want to ask a marketing question. Just now, I said that Jietu brand has been continuously building a "travel+"ecology, and its own activity form is also a very important marketing action for OEMs to do various activities. My question is, why did "Travel+"choose to go public at the scene of an entertainment conference such as the Stars and Moon List Festival this time?
Song Laiyong:It is estimated that many teachers are very surprised that Jietu used to do activities in grasslands, deserts and other outdoor areas. Today, it is chosen as a fashionable venue, a punching place in online celebrity, and an activity at the Star Festival. A few aspects:
First, on the brand, "travel+"+,travel is a platform, and the travel process itself is discovery and exploration, so we look forward to it, while the film and television and entertainment during the travel process are the common concerns of almost everyone, so we also look forward to enriching the brand spirit during the travel process through a brand with a very fashionable and entertaining temperament.
Secondly, in terms of products, the Wings of Voyager Silver Dragon is a modified model, with more than 40 mortise and tenon structures that can be expanded later, which is a kind of diversification. Today’s star festival, we learned that it was held by Youku. You can see that there are many people in the star posters in the early stage. For example, there are famous writers. I guess everyone born in 1980s knows Mr. Zheng Yuanjie, the author of Shuke and Beita. There are musicians, such as Lv Siqing, actor Chen Shu, singer A Duo, etc., covering different multi-stage stars, who can write, sing, jump and perform, and are diversified, which is especially in line with the spirit of the modified car, diversified, extensible, more fashionable, wilder and more interesting, which is the product.
Third, the theme is also very consistent. It is called learning has an example, walking has strength, and the example ceremony. Travelers have achieved the first promotion of square box models. We learn from examples and make ourselves better and better.
Ask questions:Hello, Mr. Liang and Mr. Song. I want to ask you a question. In 2023, Jetway sold 310,000 vehicles. What do you think of the sales performance in 2023? And is there a new sales target in 2024?
Song Laiyong:Everyone knows that in 2023, the auto market will be a small river, very rolling and very tired. Of course, Jietu survived, with a total data of more than 315,000, which increased by 74%, and initially achieved a small goal. In 2024, the goal is 500,000 sets. 500,000 sets will not only enable Jietu to survive, but also expect to make its own sound and strength in mixed and more cross-country tracks, so we are also confident that we can win our 500,000 sets in 2024.
Ask questions:We know that the popularity of travelers has been high and the momentum has been fierce since they went public, so I would like to ask how its market performance and sales volume are?
Song Laiyong:Travelers sold more than 13,000 units in December. We went public at the end of September. About three or four days before the National Day on September 26th, the actual delivery data was more than 1,000 vehicles, and then we began to go through a period of increasing production capacity. By December, it was more than 13,000 vehicles, making it the number one sales volume of square box models. This data is under the single track of pure domestic and pure fuel, because some people will question whether I include exports. There will be a modified version today, a hybrid version in the future, and international exports in the future. Yesterday, the international version was also listed in the United Arab Emirates. With so many track blessings, we are full of expectations for the future of travelers.
Ask questions:I have a question. Can these users who have bought travelers choose to install them? If you can choose to install it, what channels should he go through, or the process of choosing to install it, for example, the warranty of the optional parts and the future inspection of the car.
Liang Haiming:This is also a good question, which is asked from the perspective of users, and many users ask it. Because I send short videos myself, they will also ask me that I have bought this car. Can I change the wing of the Silver Dragon? I’m sorry for the time being, but we can’t open the sales channel of the suite to users who have already purchased travelers. Why? First of all, to ensure the experience of more users who like the personalized needs of Silver Dragon Wings, we will develop more diverse suites to meet the needs of different users, which we will continue to do.
Ask questions:I have a question for the two leaders. Other brands have seen some modified models, but they all exist as independent models. Why do we have to be an officially modified brand? Probably the first in the industry. The second question is that the future product planning is parallel to light off-road, heavy off-road and pickup truck. Is this ratio convenient to disclose?
Song Laiyong:Why make a brand? Because we also have insight into the needs of users. Modification, everyone is doing, there are domestic colleagues and our friends and businessmen are doing different versions of modification. But why make it serialized and branded? As we all know, China’s automobile production and sales exceeded 30 million in 2023 last year, and China’s automobile market has already had its own place in the global market. When the car reaches this stage, we think it will start to do culture, and the very important carrier of culture is brand, including racing and personality modification. In the future, it must develop in the direction of branding, not just wild growth. What we need to do is to let more people who like personality and modification find their own modified communities under the great tonality of brands. One platform has n kinds of gameplay, and one platform is Jetway JMK, so we make it a brand operation. Branding it has independent VI, independent vision, independent communication and independent video, which is more standard and standardized when we choose partners. Why do people like to find the original factory when repairing cars? The same is true, brand operation.
The second question is the future planning. Basically, as I said just now, every car and off-road vehicle in the future will plan its JMK version synchronously, and there will be JMK versions in T1, T2, T3, T5, P2 and P3. As for whether there is only one JMK version or just like a traveler, there may be a rainforest version and a fishing version in the future, and each version will follow.
Ask questions:I want to ask manager Song and manager Liang. Just now, some media teachers have told me what I want to ask. I’m from HD. I have photographed Jietu Traveler more than four times in 2023. I especially like this car whether it is a test drive or a static real shot. We also know that it has always had a high value except for the field. After seeing the modified version just now, I am very interested in the rainforest version, so I am curious whether we have done user research so far, and what percentage of female users are in the user portrait? Will there be some modified versions for female users when doing the marketing side later?
Liang Haiming:This is also a good question for you. I don’t mean to compliment you, but it is indeed a good question, because most of the current OEMs are not female-friendly, that is, they are not female-friendly. Women actually hold up half the sky, and no one cares about their consumption needs. Let’s talk about the proportion of female travelers, which has just passed 30%. This proportion is very high in Jietu brand and in many models of Jietu. Of course, users of Jetway travelers have other characteristics, such as high education. For example, one end is particularly young, and the other end is the stage of life with silver hair. These two are also very interesting.
Back to your question, what kind of more friendly co-creation patterns can you make for women? We are planning a traveler, but we often see big pink in the market. In fact, it doesn’t necessarily create with users, and it doesn’t necessarily meet the needs of users. Therefore, both travelers and Shanhai T1 listed at the end of this year are making corresponding female versions, and a large number of female prospective users will participate in this version and create it with us. We have to make it that female car owners prefer, not that I made it in my imagination. The white rabbit used carrots to fish and said I like it, but the fish may not like it.
Song Laiyong:What needs do the female media teachers have later? You can also give us direct feedback later, so that we can face the needs directly.
Ask questions:Hello, two bosses. I’m from Phoenix Auto. I have a question. Just now, we talked a lot about the customization that the car can provide and its modification scheme. I would like to ask if our car is in stock or in the future if it is ordered. What kind of plan is its delivery? thank you
Liang Haiming:Today is the listing and the acceptance of reservations is started. The delivery time is at the end of March, and the time is not very long. It is usually necessary to leave a predetermined period of time for a modified car, because its personalized demand takes a relatively long period from the production process to the store and the personal tailor plan after the store, but we will meet the needs of the first batch of car owners as soon as possible.
Ask questions:Hello! I saw that our first batch was only 3,000 units. Just now, Mr. Song also said that there are about 900 sales networks. How can we snap up or order new models quickly and effectively?
Song Laiyong:Make up your mind at once, and go there with longing.
Ask questions:What are the main sales channels?
Song Laiyong:The official mall Jetway APP can be purchased directly, including under the 4S store line. The most convenient thing is of course the online official mall. We will arrange the production first come first served in the order we set. Indeed, as General Manager Liang said just now, the preparation period of the modified kit is slightly longer than that of ordinary commercial vehicles because of the more personalized demand, but we also try to shorten it as much as possible. It can be delivered in March in less than two months. Now it is the end of January (January 28th), and it will be February soon, with more than one month left. (Compile/car home Guo Chen)
