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Special feature of 1905 film network The upcoming "618" is not only an online shopping carnival day, but also a star gathering day.

According to the announcement released by Alibaba recently, more than 300 stars, including,, and so on, will make a collective appearance in Taobao live broadcast on June 18th.

JD.COM, next door, also released the "618 Star Live Course Schedule", among which Ayanga,, and other stars are listed.

"online celebrity star, star anchor" has become one of the key words in the trend of entertainment circles in mainland China in 2020. Will the participation of movie stars move the "cake" of professional e-commerce anchors? Can industry supervision keep up with the triumphant pace of e-commerce live broadcast?

The star moved the "cake" of the professional anchor?

"Talk shows are just accidents, and bringing goods is true love."At the sub-forum of the "Sir Film Second Entertainment Conference" held in December 2019, the talk show master Xiao Xiao’s golden sentences continued. In the process of chatting with other stars around him, Mix found that before becoming famous, everyone had more or less the idea of selling something online.

In 2020, the head sheep effect caused by the sky-high price of the head anchor, the suspension of commercial activities under the epidemic, the improvement of Internet infrastructure and other factors will pave the way for the opening of the first year of national live broadcast. E-commerce live broadcast is fierce, and bringing goods has become one of the hard-core ways to test the commercial value of star private domain traffic.

"Today, the public no longer feels that live broadcast with goods is a very fall in price thing, and it also accepts this form very much. When star artists see this change, the psychological burden naturally disappears. " Senior film critics, planners and film producers said so.

In April, from the first opening of "Xiao Zhu Pei Qi" to no one can "ancestral blue" me and "Xia Dan", the cumulative amount of goods brought by CCTV news "Thank you for spelling a bill for Hubei" twice exceeded 100 million yuan. The form of star+public welfare+official media makes star live broadcast with goods become a recognized trend from rivers and lakes to temples.

At present, most of the stars are stationed in the online live broadcast as a temporary sideline. The live broadcast of a few stars with goods is to move the number of offline activities in the previous contract with the brand to the online.

Many stars bring goods at the end, does it squeeze the living space of professional anchors?

On the whole, with the gradual fading of the e-commerce dividend period, the star-carrying goods will divert the market share of professional anchors to a certain extent. At the same time, it is not the industry consensus that stars bring goods, and the ability of stars to bring goods often varies from person to person.

"First of all, star anchors are not the same as professional anchors with goods. Some star artists think too simply at first, and feel that after a few hours of publicity, sales will go up. In fact, the essence of e-commerce live delivery is the social YEATION model of red people, which is very intense. Therefore, if merchants really want to bring goods, they may still have to rely on professional anchors, such as the 1+1 model of’ Xiao Zhu Pei Qi’, which can take care of both. " Tan Fei expressed his views on star anchors bringing goods.

In the live broadcast rooms in Viya and Li Jiaqi, the audience can often see the first-line stars, such as Zhu Yilong. This form of first-line traffic star+head professional anchor can often achieve a win-win situation. Traffic stars act as "vases" to attract passers-by, and professional anchors are responsible for diversion and transformation.

In addition, there are also stars moving closer to professional anchors. For example, as the "Chief Optimization Officer of Poly Cost-effective" under Alibaba, the live broadcast was started in Taobao, and the flower name was "Liu Yidao"; The host entered the live broadcast industry with the first domestic live broadcast variety "Let’s Go Beautiful", and the first broadcast attracted more than 20 million people to participate in the interaction and grabbed 156 million sales.

Stars joining the e-commerce live broadcast have both advantages and disadvantages for professional anchors.

While sharing the soup, the star effect makes the live broadcast more attractive to consumers. Under the specialization of the industry, it is not a matter of time to go from a first-line star to a professional anchor. With the resumption of work in the industry, the focus of some stars will return to performing arts.

How to supervise the phenomenon of "rollover"?

High popularity is a double-edged sword for stars to participate in e-commerce live broadcast. Star anchors rely on personal brand effect and fan economic blessing, and their influence is much higher than that of ordinary anchors. Their star aura will also amplify the social discussion of product selection.

Prior to this, although the anchor would try the brands with goods beforehand, the phenomenon of "rollover" occurred from time to time. In 2019, the non-stick pan recommended by a head anchor was pasted on the spot, and the atmosphere was very embarrassing. Some netizens will also be reflected in the live shopping of other anchors, and there are problems such as the inability to find customer service and operators for rights protection.

On March 31, 2020, a survey report on consumer satisfaction of live broadcast e-commerce released by China Consumers Association showed that nearly 40% of consumers had encountered consumption problems in live broadcast shopping, including exaggerated anchor and false propaganda, wrong goods and so on. "Worried about the quality of goods is not guaranteed" and "worried about after-sales problems" are the two major concerns of consumers.

"Although there is no special live broadcast law now, it does not mean that the existing laws cannot regulate live broadcast chaos. The supervision and regulation of live broadcast can be found in the Electronic Commerce Law, the Advertising Law and the Consumer Protection Law. " Tan Fei believes that there are still laws to follow in the supervision of the live broadcast industry.

Generally speaking, anchors are both publishers and spokespersons of advertisements.

Article 56 of the Advertising Law stipulates that advertisers shall bear civil liability according to law if they publish false advertisements to deceive or mislead consumers and damage the legitimate rights and interests of consumers who buy goods or receive services. If an advertising agent or publisher cannot provide the real name, address and effective contact information of the advertiser, the consumer may require the advertising agent or publisher to pay compensation in advance.

It is understood that the Media Shopping Professional Committee of China Chamber of Commerce will take the lead in drafting the first national community standard in the industry, namely "Basic Standards for Operation and Service of Video Live Shopping" and "Evaluation Guide for Online Shopping Credit Service System". These two standards are expected to be officially released and implemented in July this year.

In the future, no matter what form of online video live broadcast with goods, it will enter a fine "regulatory era", with evidence to follow and rules to follow. The formal implementation of these standards will escort the healthy and orderly development of the e-commerce live broadcast industry.

According to Yu Chengdong, chairman of BU, Huawei’s smart car solution, in a circle of friends, the number of new M7 models in the world has exceeded 50,000, and on October 6th, the number of new M7 models exceeded 7,000, reaching a new high.

It is understood that the reason why the new M7 model is popular in the market is that it has outstanding safety performance and excellent intelligent driving function. In terms of safety performance, the body structure of the new M7 has been re-molded, and the welding production line has also been re-transformed. The proportion of submarine-class high-strength thermoformed steel in the whole vehicle has reached 24.4%, which is 16% better than that of BMW X5L, and the proportion of "high-strength steel+aluminum alloy" in the whole body is 80.6%. HUAWEI ADS 2.0 advanced intelligent driving system (including laser radar *1, high-definition visual perception camera *11, millimeter-wave radar *3, ultrasonic radar *12) is installed in the intelligent driving version of the new car-asking M7, which can realize high-speed and urban advanced intelligent driving without relying on high-precision maps, and support parking service and ultra-narrow parking spaces.

Zhang Xiaorong, president of the Institute of Deep Science and Technology, told the media that due to Huawei’s advantages in technological innovation and intelligence, the new M7 in the world has stronger competitiveness in intelligent driving, car networking and artificial intelligence, attracting consumers. Citic Securities Research Report pointed out that Huawei Zhixuan has ushered in an inflection point in the M7 redesign after experiencing the first round of the M5/M7 model cycle.

Faced with the rapid outbreak of market demand, the manufacturers of the new M7 are also making every effort to ensure the supply of production capacity. The relevant person in charge of Sailis said, "In order to deliver the car to the users as soon as possible, Sailis Auto Smart Factory is accelerating the production capacity increase, strictly controlling the quality, strengthening the supply chain guarantee, and making every effort to ensure the high-quality delivery of new cars."

问界新M7上市后的火爆也重新点燃了资本市场对“问界汽车产业链”的热情，多只产业链相关个股走强。民生证券研报指出，随着合作车型的逐步推出，华为智能驾驶、智能座舱有望快速实现闭环，智选车产业链有望充分受益。

长盈精密(300115.SZ)：长盈精密在深交所互动易回答投资者提问时明确表示，公司是aito汽车的核心供应商之一。长盈精密作为新能源汽车及动力电池结构件行业的新锐，近年来在新能源领域的发展速度非常快，先后在上海临港、四川宜宾、江苏常州、福建宁德、四川自贡等地建设了生产基地，形成了从电芯结构件、模组结构件到电池箱体结构件、新能源汽车零组件等全系列产品线，客户涵盖众多国内外头部新能源汽车及动力电池企业。

联创电子(002036.SZ)：与华为在智能监控和智能驾驶等多个领域展开了深度合作，中标了多款高端车载镜头，是其最重要的镜头供应商之一。

川环科技(300547.SZ)：在投资者互动平台上表示，公司作为赛力斯的核心战略管路系统供应商，参与了赛力斯问界M5(含EV版)、问界M7的管路系统配套，并积极参与后续相关车型管路系统的同步开发。

 

The P70 mobile phone was not released, but Huawei brought the "new" intellectual S7 and the first laptop MateBook X Pro equipped with Pangu model.

On April 11th, Huawei HarmonyOS Ecological Spring Communication Meeting was held online. Yu Chengdong, managing director of Huawei, CEO of BG, and chairman of BU, a smart car solution, revealed the latest sales data of HarmonyOS Zhixing at the press conference. The number of new M7 was 174,000 in seven months, and the cumulative number exceeded 70,000 in three months.

Xinzhijie S7 launches Huawei Visual Intelligent Driving HUAWEI ADS Scheme.

Zhijie is a smart car jointly built by Huawei and Chery. This time, it’s a new intellectual S7 based on the old S7. There are five products in Zhijie S7 released by Huanxin this time, namely Zhijie S7 Pro, Zhijie S7 Max, Zhijie S7 Max+, Zhijie S7 Max RS and Zhijie S7 Ultra. The price starts at 249,800 yuan.

This time, Huawei launched the basic version of HUAWEI ADS, and Zhijie S7 Pro will be equipped with this pure vision solution for the first time.

There are two schemes of automatic driving: lidar and pure vision, and there has been a debate in the industry about the advantages and disadvantages of the two schemes. Huawei used lidar scheme before, and this time it launched a pure vision scheme.

According to Huawei, visual intelligent driving does not rely on lidar and high-precision maps, which can realize "quick and easy opening of national high-speed cities and easy stopping of intelligent parking". Yu Chengdong also said at the press conference that Huawei’s pure vision scheme is better than Tesla’s posture experience. Tesla mainly adopts visual driving scheme.

In terms of battery life and charging efficiency, Zhijie S7 is fully equipped with Huawei Whale 800V high-voltage battery platform, with a minimum power consumption of 12.4kWh per 100 kilometers and a longest cruising range of 855km.

In the field of intelligent cockpit, the Super Desktop 2.0 of HarmonyOS 4 system supports the full boarding of mobile phone applications, and HUAWEI MagLink can expand the screen for the back row. In addition, in-vehicle smart assistant Xiaoyi will be connected to Huawei Pangu model in May.

The old Zhijie S7 was released in November, 2023, positioning a smart car with high energy and large space, with four configurations, with a pre-sale price of 258,000 yuan. However, the sales volume after listing and delivery is not very ideal. At one time, there were network rumors that Chery did not actively cooperate with Huawei in the production of Zhijie S7, and only allocated a small amount of production capacity to Zhijie S7, with a daily output of only a few dozen vehicles, which led to a large number of orders that Zhijie S7 could not deliver. However, Jin Yibo, a spokesman for Chery, responded to the The Paper reporter that the online rumors were not true, the cooperation between the two sides was smooth, and the resignation of senior executives was not due to the cooperation project. According to public data, the cumulative sales volume of Zhijie S7 is 2,297 units in the three months since its listing.

However, Huawei has always been good at rejuvenating old cars. At the beginning, it asked the old M7 models to sell well after rejuvenation. Can the new intellectual S7 replicate the brilliance of the new intellectual M7?

Chery has also made improvements in response to the delivery problem that was previously spit out. Yin Tongyue, Chairman of Chery Group, said at the communication meeting that Zhijie is Chery’s first priority strategic project, and an independent brand division has been established, led by the person in charge of R&D and manufacturing. The intellectual community has an exclusive manufacturing industrial park and special resources investment guarantee. Yu Chengdong said that Zhijie S7 got off the assembly line one car a minute, and now it has started mass delivery.

In addition, the price of Xinzhijie S7 has also been adjusted to make it more competitive. The latest consumer who buys Zhijie S7 will enjoy the rejuvenation rights worth 30,000 yuan, and the old owner will enjoy the owner care worth 13,000 yuan, including 10,000 yuan of cash-filled red envelopes. After this operation, Xinzhijie S7 and Xiaomi SU7 collided head-on in price.

Of course, we will often do what we are good at, and then Huawei will issue an upgraded M5. Yu Chengdong revealed that the new M5 will be released on April 23rd, 2024.

Huawei MateBook X Pro released, equipped with Pangu model.

Huawei also released Huawei MateBook X Pro, the first notebook computer equipped with Pangu model. This 14-inch notebook computer takes a thin route and weighs only 980 grams, but with the blessing of a large model, it can be more intelligent.

According to reports, the first application of Huawei Pangu model, AI summary function can quickly and accurately extract key information from text, audio and video content, which can help users quickly and accurately filter out valuable content from massive information, thus helping users to master the main points of the meeting more efficiently.

Huawei MateBook X Pro is also equipped with Huawei’s AI space function for the first time. Through the AI space, users can directly access rich AI applications with one click, and support more than 100+ agents. It is a one-stop AI capability aggregation portal, which can make code programming, PPT production, paper reading and typesetting, collection of learning materials, video picture creation, travel planning and other scenes more efficient and convenient.

In addition, the star flash version of Huawei wireless mouse was released together with Huawei MateBook X Pro. The mouse is equipped with star flash wireless communication technology and cooperates with adaptive frequency hopping algorithm. Compared with the previous generation of Huawei wireless mouse, the anti-interference ability is improved by 4 times+,and the complex environment is more stable. Huawei MateBook X Pro’s new products start at 11199 yuan.

　　Why is the balance insufficient?

　　After investigation, there were more than 490 pieces of information during the period from September 14, 2019 to October 26, 2019, all of which were "expenditures". The column of "transaction type" was mainly displayed as "quick" and "consumption", with the lowest amount in 1 yuan and the highest amount in 1000 yuan.

　　Where did the savings go?

　　Mr. Zeng said that although Ermei deleted all the transaction records in the short video software and the game, she inquired about Alipay payment records, of which about 50,000 yuan was used for "rewarding" and about 20,000 yuan was used for buying equipment in the game.

　　Why are you spending like crazy?

　　The girl told so-and-so that every recharge is voluntary and rewarding the anchor is voluntary. The reason for frequent recharge is: First, because it can be upgraded, there is pride in front of students who also play this game; Second, because you buy "skin" by recharging, you can have many beautiful clothes.

　　In order to upgrade the game and reward the anchor, a 13-year-old girl from Zigong, Sichuan, recharged a short video platform, "Fifth Personality" and "Mini World" in China for more than 490 times in 43 days, and stopped her "crazy games" … …

　　His mother, Wen Qingshu, said that this deposit of more than 70,000 yuan is the only savings saved by the family in the past two years. When this happened, she blamed herself, saying that she didn’t discipline her children well on weekdays. At the same time, she also hopes that the platform can be refunded.

　　On November 10th, Wen Qingshu reported to the local police station in Fushun, Zigong for help. A few days ago, the Chengdu Business Daily-Red Star journalist also contacted the short video platform involved, and the other party responded that if the minor rewards without the consent of the guardian, once verified, the platform will give a full refund.

　　Insufficient balance

　　Mother’s bank withdrew more than 70,000 yuan and her savings were "missing"

　　At 3 o’clock on the afternoon of November 10th, Wen Qingshu, 51, from Fushun County, Zigong City, went to the bank to withdraw money to pay the rent. The counter staff told her that "the balance of your card is insufficient", which surprised her: the card clearly has more than 70,000 yuan. How could it be missing?

　　Through further inquiry, it was found that the savings card was artificially bound to Alipay, and almost all of the 74,242.58 yuan in the card was spent through Alipay, leaving only 0.46 yuan.

　　Wen Qingshu and her husband have three daughters. The eldest daughter has worked, and the second and third daughters are still in primary school. For many years, her husband worked in other places, and Wen Qingshu spent most of her time at home taking care of her two daughters’ diet and daily life. Wen Qingshu’s education level is limited, and she has little contact with new things. She has never used online payment methods such as online banking, Alipay and WeChat. For the sake of economy, even the simplest bank card SMS prompt function has not been opened.

　　So, who moved the savings deposit at home? Wen Qingshu hurriedly called her eldest daughter and asked her to come back and find out.

　　Checklist

　　More than 490 expenditure records　Once at most, 1000 yuan.

　　Knowing that the money in her mother’s bank card was "missing", the eldest daughter called her husband to the lady and hurried back to Fushun from Zigong City. With the help of her daughter and son-in-law, Wen Qingshu printed the running list in the bank and then took it home to check it carefully.

　　After consulting, the running list information from September 14, 2019 to October 26, 2019 is really surprising.

　　According to the inventory records, there are about 508 pieces of transaction information in the whole year, among which only more than 10 pieces of transaction information were recorded from November 11, 2018 to September 7, 2019, while more than 490 pieces of information were recorded from September 14, 2019 to October 26, 2019, all of which were "expenditure", and the column of "transaction type" was mainly displayed as "quick" and "consumption".

　　After the transaction on October 26, 2019, Wen Qingshu’s bank card had no transaction record. Until the afternoon of November 10, she went to the bank to withdraw money and found that the balance in the card was only 0.46 yuan.

　　Through speculation and repeated thinking, the family included their second daughter Xiang Moumou as a suspect.

　　family meeting

　　The second daughter admitted spending Cary’s money.

　　Used to recharge games and reward anchors.

　　Mr. Zeng, the son-in-law, told the Chengdu Business Daily-Red Star journalist that at 6 pm on November 10th, a family meeting was held at home, and the second daughter admitted that she had moved her mother’s bank card.

　　The second daughter confessed to her family that the money in the bank card was used by her, but it was not clear how much she used, except that after the last payment at the end of October, she could no longer use it. These 490 expenses totaled more than 74,000 yuan, all of which were used for game recharge and rewarding anchors.

　　Under the family’s questioning, the second daughter also admitted that the money was mainly used in two aspects, one was to buy "skin" in the game, and the other was to "reward" the anchor when watching the live game in the short video software. Mr. Zeng said that although Ermei deleted all the transaction records in the short video software and the game, she inquired about the payment records of Alipay, of which about 50,000 yuan was used for "rewarding" and about 20,000 yuan was used for buying equipment in the game.

　　The reporter looked at the contents of the games played to XXX, mainly role-playing games. In one of the game interfaces named "Fifth Personality", the role information played by XXX shows that the recharge data is 156,490, and the recharge amount is 15,649 yuan (without deducting the gift score) according to the rule that 1 yuan money is exchanged for 10 points set in the game.

　　According to Mr. Zeng, most of the deposits in the bank card are used to "reward" many live anchors in short video software, and almost all of them play role-playing games live. According to his incomplete statistics, the amount used to reward someone is about 50,000 yuan.

　　The girl involved

　　Recharge and reward are voluntary.

　　For "pride" and "nice clothes"

　　The girl told the reporter that she probably started to contact role-playing games at the beginning of last year, mainly focusing on the game of "fifth personality". She plays with her mobile phone every day when she comes home from school. Under normal circumstances, she plays games for two or three hours every day, and on weekends, she spends more time.

　　In the game, you can upgrade to someone by "fighting", and at the same time, you can purchase points by recharging cash to achieve rapid upgrade and buy different types of "skins" in the mall. Judging from the running list, the first recharge time to XXX was September 14th, 2019, and the recharge amount was 1 yuan money, and then it was increased one after another until it was expanded to watch live video and reward live anchors.

　　Xiang said that the mobile phone number she used was registered with her mother’s ID card, and then she quietly found her mother’s bank card, and registered Alipay through self-study, and then began to recharge.

　　From 1 yuan to 10 yuan, to 68 yuan, and then to 198 yuan, the highest single recharge of 1000 yuan … … After trying again and again, I found that my mother would not find out after each recharge, so the amount of recharge was increasing. In her opinion, Cary’s money is inexhaustible.

　　To say that every recharge is voluntary, and rewarding the anchor is voluntary. The reason for frequent recharge is: First, because it can be upgraded, there is pride in front of students who also play this game; Second, because you buy "skin" by recharging, you can have many beautiful clothes.

　　For the reporter’s question "Do you know how many clothes you can buy with the money you recharged in reality", I said "I don’t know" to XXX; The reporter asked, "Do you know what the money is for your mother and family?" He also said, "I don’t know."

　　Mother blames herself.

　　It is also responsible for not disciplining your daughter well.

　　I hope the platform will refund.

　　Wen Qingshu, the mother, blamed herself very much. She said frankly, "I don’t understand these high technologies", but the fact that her second daughter spent all her savings playing games at home also blamed her for not disciplining her daughter well on weekdays and should bear part of the responsibility.

　　Wen Qingshu said that this 70,000 yuan was accumulated in the past two years, when her husband worked outside the home and saved money. So much money was saved at home, and she hoped to save more for her second daughter and third daughter to study. Suddenly, all my savings are gone, and I feel very sad. I don’t know what to do. I hope the platform can get a refund.

　　At 9 o’clock on the evening of November 10, Wen Qingshu, accompanied by her eldest daughter and son-in-law, went to the local police station to report the case. On November 11th, Mr. Zeng, the son-in-law, took his second sister to the local cultural department to reflect this situation, and called the cultural department where the relevant game software was registered to tell the story and put it on record.

　　Mr. Zeng told reporters that they hope more parents can take warning, correctly guide and manage their children to play games, and avoid similar situations from happening again. At the same time, they also want to seek help through the media to understand the legal ways to recover related losses, hoping to get a refund.

　　Platform involved

　　If the minor rewards without the consent of the guardian

　　Once verified, a full refund will be made.

　　A few days ago, the Chengdu Business Daily-Red Star journalist also contacted the short video software platform used by Xiang Moumou. According to the relevant person in charge of the platform, first of all, the platform does not approve of minors to recharge their rewards when watching live broadcasts. If minors reward without the consent of their guardians, once verified, the platform will refund them in full. In addition, when minors use the software platform, parents can first turn on the youth mode in the interface. After this mode is turned on, content suitable for teenagers will be presented, and it is impossible to recharge the live broadcast.

　　In addition, the relevant staff of the production platform of the "fifth personality" game said that in the event of similar situations, parents are advised to make corresponding complaints through the "caring platform" of the platform. In addition, the platform suggests that parents can communicate with their children more and educate minors to play games reasonably. The platform will also work with parents to jointly protect the growth of minors.

　　Lawyer’s statement

　　A 13-year-old girl is a person with limited capacity for civil conduct.

　　Can declare a refund to the operating platform.

　　But guardians are also at fault.

　　Lawyer Zhang Shouyao of Sichuan Fangce Law Firm believes that the General Principles of Civil Law stipulates that minors over the age of eight are persons with limited capacity for civil conduct, and they can perform civil legal acts on their behalf or with the consent and ratification of their legal representatives, but they can independently perform civil legal acts that are purely beneficial or that are suitable for their age and intelligence.

　　Zhang Shouyao said that as far as the incident is concerned, the 13-year-old girl recharged the game and rewarded more than 70,000 yuan, which is no longer a civil act commensurate with her age and intelligence. If the legal representative does not ratify it, the act is invalid and she can request to return all the recharge and rewards. On the one hand, it can be solved through negotiation, and if necessary, it can seek help from the Consumers Association; If negotiation fails, it can be settled through litigation.

　　Lawyer Feng Jun, a member of the Rights Protection Committee of Sichuan Lawyers Association, said that the 13-year-old girl is a minor and a person with limited capacity for civil conduct in civil law, and she can make judgments on life matters corresponding to her current age. It is generally understood that it is ok for girls to play games such as video game city if they spend hundreds of dollars to buy game coins, but it is invalid to use more than 70 thousand yuan for game recharge one after another. Based on this, the game operator should return the prepaid money to the girl’s parents "because the girl’s big recharge behavior has not been approved by her parents".

　　Feng Jun said that as parents, they should fix evidence to prove that their parents are unaware of the large recharge behavior, and then report to the customer service phone of the game operation platform. If the platform refuses to accept it, they can file a lawsuit in the name of their parents and recover the money through judicial procedures. In addition, Feng Jun also said that in this incident, the girl’s parents, as guardians, failed to fulfill their guardianship responsibilities and bank card custody responsibilities, and they also had certain faults. (Chengdu Business Daily-Red Star journalist Yuan Wei’s photo report)

　　On April 17th, at the nova 11 series and the new product launch conference of the whole scene, AITO Wenjie M5 series Huawei Advanced Intelligent Driving Edition (Wenjie M5 Intelligent Driving Edition) was officially launched. Yu Chengdong, managing director of Huawei, CEO of BG and CEO of BU, a smart car solution, said: "On the basis of the’ HarmonyOS cockpit ceiling’, the M5 series intelligent driving version of Wenjie has added the’ intelligent driving ceiling’, making it a’ double intelligent ceiling’. The HUAWEI ADS 2.0? intelligent driving system, which is the first time to get on the bus, makes people safer to drive, more comfortable to drive intelligently, and raises intelligence to a new height in the industry!"

　　The M9, the first full-size flagship SUV of AITO brand, also made its debut at the press conference. The extended range version and pure electric version will be scheduled on April 17th and will be officially released in the fourth quarter of 2023.

　　Wenjie M5 Intelligent Driving Edition will be the first vehicle equipped with HUAWEI ADS 2.0? intelligent driving system and HarmonyOS Intelligent Cockpit 3.0 at the same time, providing an intelligent driving experience infinitely close to L3. Wenjie M5 Intelligent Driving Edition is equipped with technologies such as HUAWEI DriveONE pure electric drive platform and HUAWEI DATS dynamic adaptive torque system, and has a pure electric battery life of 255km and a long comprehensive battery life of 1425km. New hardware such as laser radar, HUAWEI MagLinkTM magic car interface, etc., combined with breakthroughs in technology such as General Obstacle Detection (GOD) network and spatial audio, make the M5 Smart Driving Edition in the world a real intelligent ceiling.

　　It is the first time to install HUAWEI ADS 2.0, and it can be opened with or without pictures.

　　Wenjie M5 Intelligent Driving Edition is the first vehicle equipped with HUAWEI ADS 2.0 advanced intelligent driving system, equipped with an overhead laser radar, three millimeter-wave radars, 11 high-definition cameras and 12 ultrasonic radars. By superimposing new antenna technology, the signal is doubled, and it is the first to realize the high-speed and urban advanced intelligent driving function independent of high-precision maps, bringing an infinitely high-order intelligent driving experience close to L3. It is expected that the commercial advanced intelligent driving scheme without maps will be extended to 15 cities nationwide in Q2 and 45 in Q4 this year.

　　On the basis of integrating BEV(Bird Eye View) perception ability, the M5 version of Zhijie is the first GOD network in the industry, which can identify alien objects outside the white list of general obstacles. Combined with the road topology inference network, vehicles can drive with or without maps, so that vehicles can see, understand and drive better.

　　Driving with people is safer, driving with wisdom is more comfortable and parking is more worry-free.

　　The M5 Smart Driving Edition makes driving safer. Cars can reach beyond their reach, and they are not afraid of the change of light and shade in and out of the tunnel and the glare at night, and accurately identify pedestrians, vehicles and other special-shaped obstacles. In urban road conditions, the M5 version of Zhijie Intelligent Driving can actively avoid all kinds of vehicles occupying the road, and effectively deal with scenes such as "opening the door to kill" and "ghost probe". Even in the scene such as "ghost probe" of pedestrians with strong glare at night, the maximum braking speed can reach 50 km/h.

　　The M5 Smart Driving Edition makes smart driving easier. In the high-speed scene, crossing the city is no longer tiring. The M5 version of Zhijie can be imported and exported to the high-speed ramp independently, with a success rate of 98.86%, and the MPI(Miles Per Intervention) of long-distance navigation is as high as 114km, which is comparable to the reliability of "old driver".

　　The M5 Smart Driving Edition makes parking more worry-free. Memory parking, which is carried for the first time, enables the vehicle to learn independently in the garage environment and build 3D models. After the fixed parking space is parked once, it will automatically plan the route for parking. Thanks to Huawei’s self-developed parking regulation and control algorithm, Wenjie M5 Intelligent Driving Edition can handle more than 160 parking scenes including dead-end road parking/parking, automatic vehicle parking, low-speed automatic parking, parking service assistance, etc. The parking recognition rate is as high as 96%, and the parking success rate is 95%. Intelligent parking assistance, real parking space can be parked when it is visible.

　　HarmonyOS cockpit was upgraded to realize "mobile whole house intelligence"

　　The M5 intelligent driving version of Wenjie is equipped with the HarmonyOS 3 intelligent cockpit, and the "intelligent cockpit ceiling" has been upgraded to raise the intelligence of the car to a new height. The intelligent perception in the car of the M5 Smart Driving Edition goes further, which makes the car adapt to people and realizes all-round automatic adjustment of seat position, HUD height and rearview mirror position.

　　The boarding of a number of brand-new software and hardware technologies has also enabled the M5 Intelligent Driving Edition to realize "mobile whole-house intelligence": the first boarding of space audio technology, combined with 19 units of professional-grade audio, makes users feel like visiting the performance site of the National Grand Theatre; The rear HUAWEI MagLink magic car interface realizes multi-device linkage, such as controlling the content watched by children on the rear tablet, team games in front and back rows, and dual-screen access to meetings, making the M5 Smart Drive Edition easy to become a user’s exclusive study, game hall or conference room. HarmonyOS 3 also further integrates the car and the mobile phone: the interconnection function of PC car and machine makes the temporary office in the car more efficient; The mobile phone uses the function of internal address navigation and circulation, and the car can be navigated at the touch of the mobile phone.

　　Long battery life and extraordinary driving experience

　　The Wujie M5 Smart Driving Edition has a hidden door handle, a racing-class side wall diversion air inlet and a sharp-tailed swift spoiler tail, which brings a better aerodynamic design, reduces the wind resistance of the whole vehicle by 11% and improves the comprehensive endurance by 14.7% to 1425km.

　　Empowered by the HUAWEI DriveONE electric drive platform, the Wujie M5 Smart Drive Edition has a 4.4-second 100-kilometer acceleration performance comparable to that of a super sports car. With the support of Huawei’s HUAWEI DATS system, all-aluminum chassis, front double wishbone and rear multi-links, it brings users the ultimate handling performance experience. Add 20-inch double five sports wheels, equipped with red brake calipers, iconic penetrating eagle wing taillights and LOGO taillights, which are highly recognizable.

　　In addition, the legroom in the back row of the M5 intelligent driving version is optimized to 870mm, so that passengers can sit for a long time. The trunk has a volume of 369L, which can be expanded to 776L after the rear row is put down. With the reverse charging of 3500W, it still supports the battery life of more than 800km after camping in the wild for a week, which easily meets the travel needs.

　　The official guide price of Wenjie M5 intelligent driving version is: Wenjie M5 rear-drive intelligent driving version 279,800 yuan, Wenjie M5 four-wheel drive intelligent driving version 299,800 yuan, Wenjie M5 pure electric intelligent driving rear-drive version 289,800 yuan and Wenjie M5 pure electric intelligent driving four-wheel drive version 309,800 yuan. The standard functions of HUAWEI ADS 2.0 advanced intelligent driving system software package have covered 19 functions such as high-speed LCC(Lane Centering Control Lane Cruise Assist), urban LCC, and high-speed NCA (Navigation-based Cruise Assist). The optional premium package also includes three functions: urban NCA, AVP(Automated Valet Parking in parking service) and urban LCC enhancement. The one-time purchase price is 36,000 yuan, the annual subscription price is 7,200 yuan, and the monthly subscription price is 720 yuan. During the pre-sale period (April 17 to June 30, 2023), you can enjoy the first sale rights such as deposit expansion, optional fund gift and 6-month HUAWEI ADS 2.0 premium package gift; This product can also enjoy an additional replacement subsidy of 10 thousand yuan for multi-vehicle replacement.

　　At this conference, the flagship SUV of Panoramic Wisdom, Wenjie M9, was also unveiled, which brought a brand-new family design on the design concept of Wenjie series "Extreme Simplicity and Purity". As a full-scale flagship SUV, Wenjie M9 has a comfortable seating space comparable to MPV, and provides 3-6 changeable seating spaces, a newly-built D-class luxury SUV platform, an all-aluminum chassis, and air springs and CDC shock absorption systems as standard in all departments, bringing better riding comfort and safety. As the flagship product of Huawei’s deep empowerment, Huawei’s smart car full-stack technology solution is fully on board. On the basis of the double "ceilings" of smart cockpit and intelligent driving, it includes Huawei’s megapixel smart headlights, HUAWEI AR-HUD, AI big model, sensing federation and other black technologies, all of which are on board, bringing the ultimate intelligent experience of the whole scene.

　　The extended range version and pure electric version of Wenjie M9 will be booked on April 17, 2023, and the estimated price range is 500,000-600,000 yuan. Consumers can book through Huawei Mall and enjoy the corresponding rights of booking, which will be officially released in the fourth quarter of 2023.

　　Recycling used lithium batteries is a good business.

　　However, at present, mainstream battery recycling enterprises have to face a big trouble, that is, the process of battery recycling consumes a lot of energy, has high economic cost, and will produce a large number of toxic by-products.

　　At the beginning of February, Lawrence Berkeley National Laboratory (LBL) announced on its official website that the relevant team of the laboratory had developed a Quick-Release Binder. When lithium-ion batteries using this quick-release binder are recycled, they only need to be disassembled and put into alkaline water at room temperature, and the electrode components can be separated by gentle shaking, and then the required components can be filtered out of the water and air-dried.

　　At present, the relevant teams are cooperating with onto technologies, an American battery recycling company, to conduct tests, which will soon be introduced to the market.

　　It is understood that the binder is a colloidal substance used in most types of batteries (including lithium-ion batteries and commonly used alkaline batteries). Every battery has two electrodes — — A positive electrode and a negative electrode. The electrode is made of conductive chemicals that generate current, and the adhesive binds these active chemical components together and fixes them in a proper position to achieve consistent and lasting performance.

　　The quick-release adhesive invented by Lawrence Berkeley National Laboratory staff is made of two commercially available polymer materials, polyacrylic acid (PAA) and polyethyleneimine (PEI), which are connected by chemical bonds between positively charged nitrogen atoms in PEI and negatively charged oxygen atoms in PAA.

　　When the solid bonding material is placed in a solution containing sodium hydroxide (Na+OH – ) in alkaline water, sodium ions will enter the connection site, thus separating the two polymer materials. The separated polymer dissolves in the liquid, releasing any electrode components embedded in it.

　　The left vial contains a copper foil of the battery current collector. After the quick-release adhesive is dissolved, the valuable electrode components in the battery have been completely released. In the vial on the right, the adhesive is rapidly dissolving in alkaline water. In contrast, the traditional binder strongly adheres the electrode material to the current collector like glue, which makes it difficult to separate and recycle the battery electrode material.

　　This is in sharp contrast with the current recycling of waste lithium-ion batteries. It is understood that taking the pyrometallurgical method of lithium-ion battery recycling technology as an example, it is necessary to chop and grind the battery and separate the metal and elements after combustion. The recycling process is not only high in energy consumption and cost, but also releases toxic chemicals that must be handled carefully.

　　The quick-release adhesive of Lawrence Laboratories team can be used to manufacture the positive and negative electrodes of batteries, and the price is about one tenth of that of the two most commonly used commercial adhesives for batteries.

　　Liu Gao, a senior scientist in the field of energy technology in Berkeley Lab, a member of the Energy Storage Center of Berkeley Lab and the project leader, said: "If we don’t stop burning batteries and throwing them into the trash can, we will run out of resources in the next decade. Cobalt and nickel are not enough, and we must recycle them, otherwise we can’t keep up with the market demand for batteries. "

　　Another member of the team said, "In the laboratory scale, preparation is very easy, and we don’t think it will be difficult to promote it to the commercial scale." The team believes that this material can be applied to batteries of all sizes, from small batteries in mobile phones to energy storage batteries in power grids.

　　The team’s tests show that this adhesive can be applied to various battery types, such as button cell in the picture.

　　In late September 2022, this technology was rated as one of the 100 revolutionary technologies developed globally in 2022 by R&D 100 Awards.

　　OnTo Technology, an American battery company, is working with Liu Gao’s team to complete product testing and bring it to market. The existing experiments show that the quick-release adhesive is very stable under high voltage and low voltage, and researchers now plan to use this adhesive to build a prototype lithium-ion battery to analyze its performance.

　　According to Steve Sloop, the founder of OnTo Technology, the rapid release of adhesive represents a paradigm shift in battery design. This design paradigm is no longer to design the battery first and try to create a recycling process afterwards, but to become the first design for recycling.

　　Assuming that the test goes well, the technology will smoothly transition to commercial manufacturing. Steve Sloop said, "The battery does not contain perfluoroalkyl and polyfluoroalkyl substances (PFAS), which is also a great achievement — — PFAS is a compound used to make non-stick coatings and many other products, but it may cause many health-related problems. "

　　It is understood that the development of this quick-release adhesive has been supported by the Office of Energy Efficiency and Renewable Energy of the US Department of Energy.

　　Guangzhou Daily News (all-media reporter Wen Jing) The holiday in Tomb-Sweeping Day has arrived, and the weather is getting warmer. Whether hiking, camping or long-distance travel around the city is getting hotter and hotter. However, it should be noted that there are hidden dangers in some minority scenic spots and undeveloped areas that have been "planted with grass" on social platforms. On April 3, all-media reporters learned that some social media platforms are cracking down on users sharing content such as "improper play strategy" and "promotion of’ dangerous attractions’". Among them, "Little Red Book" extensively linked community users to form a joint effort of governance, and launched the "risk location" reporting line at the end of January this year. In the past two months, more than 48,000 reports have been received from users. After verification, the platform excavated 112 new risk locations and disposed of more than 350,000 "bad notes".

　　In addition, another social media giant, Tik Tok, also issued a "safety tip" to remind users not to shoot or publish related content of "wild scenic spots", closed or restricted areas with potential safety hazards when they go hiking in Tomb-Sweeping Day.

　　The reporter saw in Xiaohongshu’s "Risk Location" reporting line that when users find recommended dangerous attractions and other contents in the station, they can click on the top of the notes to enter the "Reporting" entrance and select "Risk Location", and the platform will quickly dispose of it after verification. Up to now, Xiaohongshu has put safety tips on more than 520,000 notes of risky locations.

　　In March of this year, Xiaohongshu also publicized a number of "dangerous places" on foot in the station. "With the popularity of hiking, more and more outdoor enthusiasts are seeking new adventures. However, many places not only have extremely high natural protection value, but also complex terrain and weather conditions bring great risks to hiking exploration. We strongly urge everyone to avoid entering high-risk areas. " The relevant person in charge of the governance of Xiaohongshu platform said, "In the process of investigating risk locations, there are actually situations in which screening is difficult and the number is difficult to exhaust. Therefore, we also hope to unite user power as an important supplementary means to tap risks."

　　For different contents, Xiaohongshu has adopted refined management to fully protect the enthusiasm of creators while ensuring safety. The relevant person in charge said that the platform will "play all the games" for the content that is explicitly prohibited by law and the forbidden place of official licensing; At the same time, "it will also fully verify the requirements of the place of play, whether it is forbidden to enter the whole area or controlled by limited conditions, so as to manage it more accurately."

　　In addition, the platform has also carried out governance for the improper strategies of "evading tickets", "avoiding security inspection", "copying trails" and "privately digging vegetation". The above-mentioned person in charge suggested that "travel chaos such as ticket evasion has a long history. In order to let users see safer travel strategies, the platform is willing to work with all sectors of society to resist improper strategies and form a joint effort of governance." The relevant person in charge of the platform said.

After the listing of Xiaomi SU7, Xiaomi Automobile Factory began to enter a busy production rhythm.

A few days ago, the reporter of national business daily walked into the Xiaomi Automobile Production Park in Beijing Economic Development Zone, and the rows of millet SU7 parked neatly in the square were visible.

"This is just a part of the new car to be delivered, and there are still many parked in the factory." On April 2nd, a staff member of Xiaomi Automobile Factory said in an interview with national business daily that every day, a new SU7 car was transported to all parts of the country by a sedan chair to prepare for the official delivery on April 3rd.

On the morning of April 3, the first delivery ceremony of Xiaomi SU7 was held in the assembly workshop of Xiaomi Automobile Factory, and the first delivery was started simultaneously in the delivery centers of 28 cities nationwide. "Starting today, Xiaomi officially became a car factory. Should everyone call me Director Lei? " On the same day, Lei Jun, chairman of Xiaomi Group, wrote in his personal Weibo that.

According to official data, Xiaomi SU7 has been on sale for five days, with 100,000 users (5,000 yuan) and more than 40,000 orders locked. "Now, the delivery cycle of Xiaomi SU7 standard and Pro models is about 20 weeks, but the delivery cycle of Max high-end models is expected to be two weeks longer than the other two versions." The sales staff of Xiaomi Auto Super Factory Store told reporters.

A supplier who visited Xiaomi Automobile Factory on the same day told reporters that his company recently received an email from Xiaomi Automobile requesting to increase the production capacity of accessories. "Xiaomi Automobile has raised the original planned monthly production of about 7,000 vehicles to about 12,000 vehicles." However, the above-mentioned Xiaomi automobile suppliers admit that although all suppliers can supply the accessories needed by Xiaomi automobile, its own production capacity is still difficult to achieve (this goal) in a short time.

The delivery of new cars can take up to 8 months, and the annual production capacity demand has increased to 120,000 units?

"I am particularly worried that when it comes to fire, everyone will not buy it. What is even more worrying is that if everyone comes to buy it, it will take a year or two, and it will definitely be miserable. " Before the listing of Xiaomi SU7, Lei Jun expressed his concern about the delivery rhythm of new cars when interviewed by CCTV news.

When the reporter actually visited an offline store of Xiaomi Automobile in Beijing, he found that at present, the store is "crowded" and the sales in the store are overwhelmed. Correspondingly, the order volume of Xiaomi Automobile keeps rising. According to the information released by Xiaomi, the order volume of Xiaomi SU7 broke 10,000 vehicles in 4 minutes, 20,000 vehicles in 7 minutes, 50,000 vehicles in 27 minutes and 88,898 vehicles in 24 hours.

On April 3, the reporter checked Xiaomi Auto APP and found that the delivery cycle of Xiaomi SU7 standard version after locking the order is expected to be 21 weeks to 24 weeks (5 to 6 months); The delivery cycle of Pro version is expected to be 20~23 weeks after locking the order; The delivery cycle after the Max version is locked is 29~32 weeks (7.5~8 months).

According to the plan, Xiaomi SU7 Standard Edition and Max Edition are expected to start delivery from the end of April, and Pro Edition is expected to start delivery from the end of May. "(We) are making every effort to increase production capacity and speed up delivery." Xiaomi Automobile said.

When the reporter visited, he found that at present, Xiaomi Automobile Factory is still advancing according to the single-shift production system and has not worked overtime. "After communicating with the person in charge of Xiaomi Automobile Factory, I learned that the existing daily production capacity of Xiaomi Automobile Factory is less than 300." The above-mentioned Xiaomi automobile supplier revealed to reporters.

A worker of Xiaomi Automobile Factory told reporters that Xiaomi Automobile Factory is expected to produce about 240 cars every day. "The factory is still in normal production scheduling, and there is no special requirement. We generally don’t work overtime." The above-mentioned Xiaomi automobile factory workers said.

The above-mentioned Xiaomi automobile supplier also said that a few days ago, Xiaomi automobile issued a demand to suppliers to increase production capacity. He went to Xiaomi automobile factory this time to do production capacity evaluation. "After understanding, I found that even if our suppliers can provide accessories, it is difficult for Xiaomi Automobile Factory to achieve rapid increase in production capacity in a short time." The above Xiaomi automobile supplier said.

According to several suppliers of Xiaomi Automobile, Xiaomi Automobile has increased its annual production capacity demand to 120,000 units in 2024. In this regard, the reporter verified the Xiaomi Group, but as of press time, no response was received.

Borrow qualification+build your own factory?

According to the plan, Xiaomi Automobile plans to build a vehicle manufacturing plant in Beijing Economic Development Zone in two phases, of which the first phase covers an area of about 720,000 square meters and has an annual production capacity of 150,000 vehicles, which will be completed in June 2023; The second phase is scheduled to start in 2024 and be completed in 2025.

"The factory has built six core workshops-stamping workshop, body workshop, painting workshop, assembly workshop, die casting workshop and battery workshop. In the case of full production, Xiaomi Automobile Factory has a millet SU7 off the assembly line every 76 seconds. " Lei Jun said.

During the visit, the reporter found that the second phase construction of Fangxindian Village and Xiaozhang wan Village in Yizhuang New Town has not been officially launched. At present, some areas have been demolished, but the work of vacating Fangxindian Village has not been officially started.

"Now the house in the village can still be rented out, but I don’t know when I can live, maybe one month or two months. There is no specific time to vacate." A number of residents entering and leaving the village told reporters.

It is worth noting that it is reported that the production qualification and factory of Xiaomi Automobile do not belong to Xiaomi Automobile. In this regard, the reporter verified the Xiaomi Group, and the other party only replied: "At present, these issues are not convenient to disclose, and the official disclosure information will prevail."

According to public information, if you want to build a car, car companies must not only obtain the qualification of a new pure electric passenger car production project approved by the National Development and Reform Commission, but also obtain the qualification of a new vehicle production enterprise approved by the Ministry of Industry and Information Technology, that is, "double qualification".

Last November, Reuters reported that in August, 2023, Xiaomi Automobile had been approved by the National Development and Reform Commission to produce electric vehicles. However, the news was not officially confirmed by Xiaomi Group.

On November 15th last year, Xiaomi brand pure electric car appeared in the 377th batch of Announcement of Road Motor Vehicle Manufacturers and Products issued by the Ministry of Industry and Information Technology. According to the information of the Ministry of Industry and Information Technology, the reporting enterprise of Xiaomi Automobile this time is Beijing Automobile Group Off-road Vehicle Co., Ltd. (hereinafter referred to as Beijing Off-road), and the tail label of the product also has the words "Beijing Xiaomi". However, the application materials show that the production address is "No.21 Courtyard, Huanjing Road, Beijing Economic and Technological Development Zone", which is the current address of Xiaomi Automobile Production Base.

Yang Weibin, an expert on new energy vehicles and power batteries, said in an interview that from the information released by the Ministry of Industry and Information Technology, Xiaomi Automobile either adopted the cooperation mode of Jianghuai and Weilai, first borrowed the qualification, and then applied for independent qualification after reaching a certain amount (referring to the scale). However, Xiaomi has not confirmed this news.

Recently, I often see people asking on the Internet, Tik Tok is so popular, so which online celebrity has the most fans? As a result, Xiaobian searched the Internet, and there were different opinions. As a list maker, he must be realistic. So, he launched the list of the top ten big households in online celebrity, Tik Tok through the network Tik Tok data.

1. People’s Daily fans: 9492W

2. CCTV news fans: 8631W W.

3. Michael Chen fans: 6892

4. Dear- Dilraba

5, high fire

6. Liu Erdou who can talk

7. A small group OvO

8. Guo Congming

One is from the auxiliary temple.

Smart Car Reference | WeChat official account AI4Auto

Just now, the official announcement of Xiaomi Automobile was finalized:

A technical conference was held on December 28, and Lei Jun emphasized that,Send-only technology.

News instantly rushed to the hot search:

Just a few days ago, Xiaomi Automobile also carried out"Technology giant, eco-car"The preheating, but unexpectedly attracted extremely kryptonian executives to open a group to ridicule.

The car has not been sent yet, and the frame has been noisy. The heat of Xiaomi car and the strength of giving it to friends can be seen.

After Tesla, another catfish is really coming!

Xiaomi Automobile: A technical conference will be held on December 28th.

Just now, Xiaomi Automobile officially announced on major platforms that it will hold a technical conference at 2 pm on December 28. Lei Jun immediately said:

This time, only technology will be distributed, not products.

Some bloggers speculate that many hardware parameters should be announced at the technical conference.

The location was not specified in the announcement, but considering that the time coincides with the "Millet Annual Science and Technology Feast", it is speculated that it should be Beijing.

From March 30, 2021, it was the spring conference of Xiaomi, and Xiaomi announced the official announcement to start building cars, which is just right today.1000 days.

This will be the most important press conference about Xiaomi Automobile in 1000 days.

In fact, the official account for the announcement was only opened on major platforms last night. On the Weibo platform, Lei Jun and Lu Weibing personally "drained" and sent Weibo @ Xiaomi Auto.

Lu Weibing also added, "Continue to work overtime tonight", so we saw the announcement just now.

The strongest catfish of the year is really coming.

Catfish attack: the car hasn’t started yet, and the plane has started to make noise.

Not long ago, Xiaomi Automobile carried out the pre-heating of "technology factory, eco-car". When this Slogan came out, it caused a hot discussion and debate for a while, and there were extremely embarrassing executives who couldn’t sit still and started a group.

Zhao Chunlin, vice president of Krypton, gave an example of an "ecological scene". Later, Weibo was deleted and a one-button protection mode was started:

Zhu Ling, vice president of Krypton, and Guan Haitao, CMO (chief marketing officer) also participated in the delegation. One of them took out Apple and Amazon to demonstrate the concept of "eco-car making":

Guan Haitao, a polar CMO who took office soon, then left a message in the comment area and mentioned a failure case that everyone is familiar with:

There’s nothing to hate about starting a group diss before the car leaves.

New enemies and old grievances.

On the first day of Xiaomi Automobile Technology Conference, December 27th happened to be the release time of Krypton 007.

It’s hard to say it’s a coincidence, because Krypton 007 was originally planned to be released in early January, but later it was advanced, just in time for the first day of Xiaomi Automobile Technology Conference.

Briefly introduce Krypton 007 and Xiaomi SU7:

Extreme krypton 007 pre-sale224,900 yuanStarting and wheelbase2928mmThe car is over 4.8 meters long.car, maximum endurance under CLTC condition870km, full stack800VHigh voltage architecture.

Xiaomi SU7, with a 3-meter wheelbase, the duty-free catalogue shows that there are models with a battery life of800km, will be equipped with 800V high-voltage platform.

Therefore, the positioning of the two cars belongs to the same C-class sedan, and the battery life is close. Both of them have 800V platforms, and each has its own advantages. It is a "new enemy".

There is still old hatred in the "new hatred"-

Guan Haitao, CMO, was the CMO of Glory China District before. In September this year, he left Glory to join Extreme Krypton.

In the era of smart phones, Xiaomi and Glory have been playing as close as a bee, taking the cost-effective route together, and the executives of both sides don’t know how many rounds they have bombarded on social platforms.

Especially after the car was started, Xiaomi also poached Hu Zhengnan, a senior executive of Geely and former president of Geely Research Institute, who is now an investment partner of Shunwei Capital founded by Lei Jun. Weibo’s whereabouts often coincide with the latest news of Xiaomi Automobile.

Even a bowl of jiaozi sent in the winter solstice a few days ago triggered a brain hole among netizens and guessed the price of Xiaomi SU7:

However, after the official announcement of Xiaomi Automobile, more netizens still ran to the "Zhengzhu" to urge them to make more progress. Xiaomi Automobile is getting closer and closer, and Redmi Automobile should also arrange it:

There are also bloggers who hope that Lei can always keep his original heart:

Still isShui clothing executives, is still19.99.

It is best to get a full refund after ten years like Xiaomi 1.

One More Thing

People who meet will meet again..

Just now, Huawei’s terminal issued an announcement, which started blind subscription at the autumn conference, and the M9 official announcement file of the "year-end great contribution" that has been preheated for a long time will be released at 2: 30 pm tomorrow on December 26th.

In the fiery smart car battlefield, Huawei and Xiaomi met again.

— finish —

The countdown to the 2023 smart car selection!

As a content platform that pays attention to the automobile industry from the intelligent dimension, and as the most influential community in the field of smart cars, Smart Car Reference provides references and footnotes for practitioners and readers by annual inventory and selection.

The deadline for this selection is:January 26, 2024

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