Look at the goods in the WeChat group, place an order with the Mini Program, and move your fingers, and all kinds of fresh food and grain and oil products will be delivered to your home. In 2020, a sudden epidemic disrupted everyone’s pace of life. The online retail industry broke out, and community group buying unexpectedly became an important support for the lives of residents in the community. Meituan, Ali, JD.com, Pinduoduo and other giants have entered the scene. Recently, Qilu Evening News · Qilu One Point reporter walked into many communities in the provincial capital to understand the current situation of community group buying.

　　Yu Minxing, reporter of Qilu Evening News, Qilu Yidian

　　Daily 70-80 orders

　　The maximum daily turnover is more than 10,000 yuan

　　Near eleven o’clock in the evening, Ms. Zhou "poisoned late at night" in the WeChat group buying group, and the photos and small videos of spicy crayfish teased everyone’s appetite. "Ding Ding Ding" The mobile phone kept vibrating, and Ms. Zhou received another wave of orders before going to bed.

　　After nearly four years in the industry, Ms. Zhou has been sitting on two WeChat group buying groups of 500 people, becoming a well-known "head" of a residential community in Jinan Tianqiao District. "We started doing community group buying in 2017, and the users are basically the owners of the community." Ms. Zhou’s community group buying relies on her own express collection point. When the owners take the express, they take home the fresh food bought the day before, which is very convenient. "The customer source is relatively stable, and it is not so laborious to do. It is like opening another online supermarket. Everyone orders online and picks up the goods the next day. I am a pickup point here."

　　It is reported that there are thousands of households in Ms. Zhou’s community, and several like her do community group buying. "Basically, some mother-and-wife stores are doing it, and the user intersection is very large." Ms. Zhou said that the platforms of the heads of the group also cover each other, including Xingsheng Preferred, Shihui Tuan, you and me. "I will send products to the group for users to choose by themselves. Recently, another Meituan Preferred has been added, and the activity is relatively strong. It is very popular with everyone."　

　　The opening situation of each platform is also different, some open groups every day, and some open the next day. "Every time you open a group, you can make a few dozen orders, and as many as hundreds of orders. Each platform adds one plus, and the average is 70 or 80 orders a day." Ms Zhou said that because most of them are fresh, grain and oil products, the daily turnover fluctuates relatively large. "It can be as little as two or three thousand yuan, and more can exceed 10,000 yuan. Especially during the holidays, the number of fruit gift boxes is very large, and the daily turnover can reach about 13,000 yuan."

　　Commission 10% -15%

　　"Leader" has a considerable monthly income

　　The day after the opening of the group was the busiest time for Ms. Zhou, which was basically from morning to night. "Especially when you get off work, users go home and take the dishes back by the way. There are often long lines at the door of the store to pick up the goods."

　　Ms. Zhang, a working mother, is a member of the daily queue to pick up the goods. "When there is no food at home, I will visit the group buying group in the community to see what I want to buy, and it will be delivered to the community the next day. It is too convenient to visit the vegetable market and supermarket." In Ms. Zhang’s opinion, convenience is the main reason for choosing community group buying.

　　In addition to convenience, high quality and low price are also a major reason for community group buying. Ms. Zhou cited mangosteen, kiwi fruit, dragon fruit and other fruits on her platform as examples. Mangkhut, which sells for more than ten yuan a catty in the supermarket, costs only 8.9 yuan to buy on the platform. Xu Xiang’s kiwi platform costs 9.8 yuan for three catties, and the cheapest kiwi in the supermarket also costs five or six yuan a catty.

　　"The quality of fruits, vegetables and supermarkets is comparable or even fresher, and the price is still cheap, so users who have bought them will place orders again and again." Ms. Zhou said that word-of-mouth communication between community users is more reliable than any advertisement. After being recognized by users, everyone will pull real-world friends in to buy together.

　　Ms. Feng, the "post-90s" mother, has less than half a year to become the "head" of the community group buying. "My best friend recommended me to join, just to earn pocket money while taking care of children." Ms. Feng said that there are more than 200 people in her group, with daily sales of about 1,000 yuan. The platform gives a 10% commission, and it can also earn two or three thousand yuan a month.

　　With two groups of 500 people in her hands, Ms. Zhou’s monthly income will increase by one or two times. "There are many platforms, and the commission is basically between 10% and 15%." Ms. Zhou said that the monthly income is basically stable at about 7,000 to 8,000 yuan. "During the holidays, with the gift box, the monthly income is around 10,000 yuan."

　　After seizing the market

　　Doing a good job in product service is the key

　　Ms. Li, who has been the head of the group in Jinan Dianliu Community for more than 2 years, was recently invited by Meituan Preferred and also went online to become the head of Meituan Preferred.

　　"For the head of the group, you can send multiple platform products to the same group, and let users compare and judge for themselves before placing an order." Mr. Yuan, a promoter of Meituan Preferred, said that Meituan Preferred has developed more than 3,700 WeChat groups with more than 100 people in Jinan in a month and a half.

　　Unlike the "seed players" who developed from the grass-roots level of the industry like the Ten Hui Group, Meituan is preferably a key project of a hundred billion-level large enterprise, with strong financial support, and can be quickly opened nationwide at the beginning. "Next, relying on the Meituan APP, Meituan Preferred will be built into a new industrial line side by side with Meituan takeaway."

　　In Mr. Yuan’s opinion, Meituan Preferred is fundamentally different from Ten Hui Group. The two models are different. Ten Hui Group has small profits but quick turnover. It is mainly profitable and requires sales; Meituan market values the number of orders more and wants to do data.

　　However, Mr. Yuan admitted that as far as Jinan is concerned, the number of orders placed by the Ten Hui Group is currently unmatched by Meituan Preferred.

　　However, Meituan also has an advantage that the Ten Hui Group does not have, and that is the Meituan APP. "At present, Meituan Preferred has been connected with the Meituan APP, and everyone can place an order through the Meituan APP, which means that everyone who owns the Meituan APP may become Meituan Preferred users."

　　"Community group buying, starting from the head, but will finally supply the supply chain", in fact, for Meituan Preferred, Ten Hui Group, City Life and other community group buying platforms, how to do a good job in product services after seizing the market is the most critical part.

　　Hot money is pouring in, and the giants are following suit

　　Are community groups buying "True Fragrance"?

　　If you win fresh food, you will win the world. In recent years, various sales models in the fresh food industry have been frequently favored by capital giants. In 2020, community group buying, as a "pre-sale + self-pickup" sales model in the fresh food industry, became popular overnight and was selected by capital again under the influence of the epidemic.

　　According to Tianyancha data, according to incomplete statistics, this year our country’s community group buying and fresh food e-commerce fields have accumulated more than ten times of financing, amounting to tens of billions of yuan. Among them, Ten Hui Group has been invested three times this year and received a total of 249.70 million US dollars of financing; Tongcheng Life has received 200 million US dollars and tens of millions of US dollars of financing in June and July. According to LatePost, Missfresh’s latest round of financing of 495 million US dollars is the largest financing in the fresh home industry to date.

　　Hot money influx, giants follow, community group buying in the future?

　　"Community group buying adopts the model of’pre-sale + self-pickup ‘, and there is no turnover, no need for offline stores, and there is no high distribution fee for centralized self-pickup." Ms. Zhou, who has been working in community group buying for three or four years, is very optimistic about "community group buying". She said that the pre-sale method of community group buying can effectively reduce inventory, and the goods have been booked and sold before they arrive at the warehouse. The turnover efficiency is improved, and the product loss rate and distribution cost are low.

　　However, Mr. Zhao, an industry veteran, pointed out that the so-called sales-based production and production-based production are actually difficult to achieve. In addition, there is a general lack of standardization of domestic agricultural products, and direct production from the origin and base acquisition are mostly gimmicks. "Community group buying also requires multiple categories, which is difficult for most enterprises to achieve. Many still rely on the local primary wholesale market."

　　In addition, Mr. Zhao believes that how the platform can retain the head of the team and maintain the customer base is also a question worth exploring.

　　It is foreseeable that the competition for community groups buying resources is bound to intensify, and with the entry of Internet Tech Giants, there are more possibilities for this track.

Feature: Zhou Jie caught in the "car door crash"

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　　A passer-by inspects an unlicensed Mercedes-Benz at the scene of the incident. Three people were injured when an unlicensed Mercedes-Benz collided with a taxi on Gaobeidian North Road in Chaoyang District early yesterday morning. The injured and multiple witnesses said the driver of the Mercedes-Benz was actor Zhou Jie. Zhou Jie’s agent said it was "unclear". The relevant person in charge of the Beijing Municipal Traffic Administration confirmed yesterday that when the traffic police arrived at the scene, the driver of the accident had disappeared.

Yesterday, in the emergency room of Chaoyang Hospital, two injured passengers were waiting for treatment. Photo by reporter Wang Guibin

　　Three people were injured in a collision between an unlicensed Mercedes and a taxi on North Gaobeidian Road in Chaoyang District early yesterday morning. The driver, identified by the injured and multiple witnesses as the actor Zhou Jie, was "not clear", according to his agent. Traffic authorities are investigating but have not yet identified the driver.

　　Unlicensed Mercedes-Benz knocks over taxi

　　The intersection is located on the east side of Kangjiagou bus station, and there is no traffic light. "The crash sound is loud, and the speed of the car will definitely not slow down." At about 4:50 yesterday, a number of people were discussing at the scene. At this time, the injured have been taken to Chaoyang Hospital, and two traffic police are on the scene to investigate.

　　At the northeast corner of the intersection, the black R300 Mercedes-Benz topped the "Crescent Moon" taxi on a telephone pole, rolled over, the taxi body was squeezed and deformed, the front face of the Mercedes-Benz was damaged, and the airbag in the car ejected. The reporter saw that the Mercedes-Benz had no license plates on the front and rear.

　　At Chaoyang Hospital, Xiao Liu, 24, said she and a colleague, Xiao Wang, took a taxi home at 3:50 a.m. The taxi drove from north to south on Gaobeidian North Road and turned left at the intersection. "It will pass the intersection soon." Xiao Liu said that suddenly a black vehicle from the south rushed towards the taxi.

　　"I crawled out of the side windshield," Wang said, as the glass shattered and Liu was squeezed into the overturned car, unable to move. The driver was also trapped inside.

　　Doctors said Liu had broken ribs and ankles; Wang had three stitches in his ear and multiple cuts; and the taxi driver suffered head and lung injuries.

　　Zhou Jie was accused of being a Mercedes driver

　　The man driving the unlicensed Mercedes was Zhou Jie, an actor who appeared in television dramas like "Huanzhu Gege" and "Harbin at Night," according to the injured and multiple witnesses.

　　Mr. Sha and other witnesses said Mr. Zhou was alone in the Mercedes, "smelling of alcohol all over his body" and shouting "how did you drive? Why didn’t you look at the traffic lights?" "The police left the scene before they arrived."

　　The injured man, Wang, said he had seen Mr. Zhou and "could smell the alcohol on his body," but that he had not been rescued and had "been on the phone." Yesterday, Mr. Zhou’s manager, Wang Jiange, said he was "not sure."

　　Mr. Wang, the injured man, said that when police officers from the Shuangqiao Traffic Brigade asked him to take a statement, they revealed that they were also looking for Zhou Jie. Crescent Taxi Company said it learned from the traffic team that the owner of the accident was Zhou Jie. This claim was not confirmed by the traffic police.

　　Yesterday, the relevant person in charge of the municipal traffic management bureau confirmed the accident, but when the traffic police arrived at the scene, the driver of the accident had disappeared, so whether the driver of the accident was the actor Zhou Jie is still under investigation. At present, the accident has been classified as "hit and run".

　　– Analysis

　　getaway driver

　　Suspected Drunk Driving Penalty

　　Yesterday, the relevant person in charge of the Beijing Municipal Traffic Management Bureau analyzed that according to the "Road Traffic Law" and Beijing local regulations, in the accident, even if the taxi was at fault when the Mercedes-Benz collided with the taxi, the Mercedes-Benz driver would bear the main responsibility for the accident because the Mercedes-Benz driver escaped.

　　According to the law, those who escape after a major traffic accident constitute a crime and will be banned from driving for life. Unlike other cases, hit-and-run cases are not limited by the time limit for prosecution. The Criminal Code stipulates that hit-and-run can be punished with three to seven years in prison; if the escape causes the victim’s death, the sentence can be up to 15 years.

　　According to the grass-roots staff of traffic control, it is not difficult to crack the escape incident, but if the Mercedes-Benz driver did drink alcohol, then even if he is arrested, he is very likely to escape the punishment of drunk driving. "The law enforcement department must have a basis for punishment. The basis of the punishment for drunk driving is the alcohol content in the blood, but the alcohol content will decrease over time."

　　Reporter, Geng Xiaoyong, Wang Shu

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