@ Office workers, collecting and retaining these evidences is of great use at critical moments!


In April 2024, the registration for the self-study examination of higher education in Guangdong Province will be held from February 27th to March 9th. Specific related matters are arranged as follows:
First, the registration time
Freshman forecast time: from 10:00 on February 27th to 12: 00 on March 1st; Official registration time: from 10:00 on February 27th to 17:00 on March 1st.
Candidates’ registration time: from 14:00 on March 5 to 17: 00 on March 8; Payment time: March 6th from 10:00 to March 9th from 17:00.
Special note: the results of the self-study exam in January 2024 are expected to be announced on February 26th, so please pay attention to the candidates.
Second, the registration conditions
People’s Republic of China (PRC) citizens who live and work in our province, regardless of gender, age, nationality, race and education level, can take the self-study exam in our province. Compatriots from Hong Kong, Macao and Taiwan Province, overseas Chinese and foreigners can also take the self-study exam in our province as required.
Third, registration procedures
The first time you take the self-study exam, you must go through the registration procedures for freshmen before you can choose courses to apply for. Candidates who have registered as freshmen and obtained the admission ticket number and complete personal information can apply directly (see Annex 1 for the operation process). Candidates with incomplete personal information, such as blank ID number and name, lack of photos, etc., will not be able to apply for the exam. Please contact the local self-study examination office in advance to improve personal information in time so as not to affect the application.
Special note:
1. Starting from the examination in January, 2024, the nursing (undergraduate) major only accepts the diploma of nursing specialty (or above) issued by institutions of higher learning and higher education self-study examination institutions with academic qualifications, and has obtained the on-the-job personnel (clinical nursing technicians, nursing teachers, professionals engaged in nursing management) who have obtained the qualification of health practice. Candidates who apply for this major must upload the diploma of nursing specialty (or above), health professional qualification certificate and on-the-job certificate and sign a letter of commitment. I must ensure that the declaration and the submitted documents are true and valid. If they are false, I must bear all legal consequences (including but not limited to cancellation of academic certificates).
2. In April, 2024, four courses were added to the curriculum arrangement of the self-taught examination, including introduction to art (course code: 00504), procurement project management (course code: 03618), social psychology (course code: 04265), warehousing technology and inventory theory (course code: 07729) (for details, please refer to Guangdong Examination Office in official website, Provincial Education Examinations Institute [
(1) Registration of freshmen
Freshman registration is divided into two stages: pre-registration and formal registration.
1. Forecast name. Freshmen will make a name forecast through the entrance of candidates through the management system of self-taught examination in Guangdong Province (website: https://www.eeagd.edu.cn/selfec/, the same below). Candidates are required to enter their personal information and set their personal password when predicting the name. After successful prediction, they will get a unique prediction name, which is only valid once. Candidates must complete their mobile phone binding and photo collection before they can formally register. Please take good care of your self-study exam examinee number and password, and don’t disclose it to others. Don’t enter your self-study exam examinee number and password on a third-party website outside official website in order to avoid personal information disclosure. The ID photos collected during the identity verification of candidates are the archived photos of candidates in the self-taught examination management system (Annex 3), which will be used for all self-taught examination business including graduation certificate comparison.
Note: compatriots from Hong Kong, Macao and Taiwan Province are requested to use their ID cards to predict their names (enter personal information according to their ID cards) so as to go through graduation formalities smoothly in the later period.
2. Formal registration. This official registration is all online, and candidates must confirm the operation within the specified time with the current forecast name, and complete the official registration (refer to Annex 2 for operation). After the official registration is successful, you will get a unique admission ticket number, and all candidates must remember it.
Candidates who are unable to register online or whose registration information (including photos) fails to pass the examination due to changes in facial features should contact the self-study examination office of the city where the registration county is located in time to complete the formal registration according to the designated channels, and will not be accepted after March 2.
(2) Candidates apply for the exam
1. Candidates apply for the exam. All candidates must register for the course through the [Candidate Registration] channel of the self-study examination management system in Guangdong Province, and pay online. Candidates who are not bound to contact the mobile phone when applying for the exam must first bind their mobile phone before applying for the exam. If they need to modify the bound mobile phone, they can also unbind and rebind it through the [Mobile Phone Binding] function in the application menu bar. If you can’t untie your mobile phone by yourself, you can untie it at the self-study examination office of the city where the test area is located or its designated unit.
Candidates entering the self-study examination management system application page must carefully and completely read and agree to all the contents of the application instructions (including the Guangdong Province Self-study Examination Integrity Application Commitment, see Annex 4) before they can apply for the examination. In April, 2024, our province will continue to carry out the pilot work of candidates’ integrity application files in Guangzhou, and apply for candidates in various examination areas in Guangzhou. In violation of the Commitment on Integrity Application for Self-taught Examinations in Guangdong Province, if two courses or more are absent in the current examination without justifiable reasons, it will be deemed as being absent for no reason and recorded in the candidates’ integrity application files. In the next self-taught examination organized by the Provincial Examination Office, only no more than two courses can be applied for in each examination area in Guangzhou (non-pilot cities are still free to apply) Candidates should apply for the exam reasonably according to their actual situation and take the exam in good faith.
Candidates can choose a test area to apply for the exam according to the supply of test places in each test area. Each candidate can only apply for the exam once, and only one test area can be selected to take the exam. When saving or modifying the application information, SMS verification is required to confirm the candidate’s application operation. The contact mobile phone and mailing address confirmed at the time of applying for the exam will serve as an important channel for the self-study examination offices at all levels to contact the candidates in the current exam. Candidates must carefully check to ensure accuracy, and the consequences caused by filling in the wrong or filling in other people’s mobile phone numbers will be borne by the candidates. Candidates must carefully check whether the selected examination area and the courses they apply for are correct before confirming the application information. Once the examination area and the registered courses are confirmed by the candidates, they may not be added, deleted or changed. Once the registration fee is paid online, it will not be refunded. Candidates must log in to the self-study examination management system again after paying the fee, and check whether the payment status is "paid" to confirm whether the application is successful. If there is any problem, they should contact the local self-study examination office in time. Candidates should avoid registering for courses and paying fees at the last minute, so as to avoid missing registration and paying fees due to power failure, network congestion and other reasons.
2. Print the admission ticket. Candidates must log in to the Guangdong Provincial Self-taught Examination Management System to print the admission ticket within 10 days before the examination. The admission ticket will contain the seat information of the candidates to take the exams in each subject. The admission ticket is printed on ordinary A4 paper. It is strictly forbidden to forge, alter or alter it without authorization. It is strictly forbidden to make any marks on the front and back of the admission ticket. Candidates are requested to print the admission ticket in time within the above period. If there is any problem in the process of printing the admission ticket, please consult the self-study examination office of the city where the examination area is located.
Fourth, matters needing attention in taking the exam
All candidates must rely on the online self-printed admission ticket for the current exam and the original valid ID card (including the photo ID card issued by temporary id card and the public security organ for taking the national education exam, excluding electronic identity; Soldiers, compatriots from Hong Kong, Macao and Taiwan Province, overseas Chinese and foreigners can take the examination with the original corresponding documents registered in the examination. Candidates are requested to carefully read the Rules of the Examination Room for Self-taught Higher Education Examination in Guangdong Province (Annex 5), abide by the rules of the examination room, and take the examination in good faith.
V. Application for announcement and review of results
(1) Announcement of results
The results of this examination are expected to be announced at the end of May 2024, and the specific time will be subject to the announcement. At that time, candidates can check the qualified results through the self-study examination management system and all the examination results through the official WeChat applet of the Provincial Education Examinations Institute. Please pay attention to the relevant information on the official website of the Provincial Education Examinations Institute for specific arrangements.
(2) Application for grade review
1. Application review procedure. Candidates who have any objection to their scores in a certain subject must present their ID card and admission ticket to the self-study examination office in the city where they take the examination. Local and municipal self-study examination offices will arrange the specific acceptance time and place within 10 working days after the announcement of the examination results. Candidates are requested to pay close attention to the specific acceptance time and place announced by the self-study examination office in the city where the examination area is located, and will no longer accept the application for result review. The results review is limited to reviewing whether there are any missing comments, missing scores, wrong scores, wrong scores, grading standards, grading rules, and objections to the grading of answers are not within the scope of review.
2. Inform the results of the review. After the office of the Provincial Self-taught Examination Committee organizes a special person to review the examination papers in accordance with the relevant regulations, the results of the review will be notified to the candidates through the self-taught examination management system, and the candidates will be notified in writing if the scores are found to be wrong after the review (sent according to the communication address confirmed by the candidates at the time of registration); Candidates can also consult the results of the review to the local self-study examination office that accepts the application.
Sixth, illegal handling
The Office of the Guangdong Provincial Self-study Examination Committee will severely deal with candidates who cheat in violation of discipline in strict accordance with the Measures for Handling Violations of National Education Examinations and relevant regulations, and truthfully record relevant information in the integrity file. Those suspected of organizing cheating, taking exams and other illegal and criminal acts will be handed over to the relevant departments for legal treatment, and the majority of candidates must take the exam in good faith.
The notice in advance and the decision on handling violations will be mailed according to the contact mobile phone and mailing address confirmed by the candidates when they apply for the exam. Candidates can also inquire about violations through the Guangdong self-study examination management system after the results are announced.
VII. Others
(1) According to the Notice of Guangdong Provincial Department of Finance of Guangdong Provincial Development and Reform Commission on Standardizing the Administrative Fees for Education Examinations in the Education Department of Guangdong Province and Related Issues (No.442 [2022] of Guangdong Development and Reform Commission), the fee standard for written courses of self-study examinations in our province is 52 yuan for each subject.
(II) Disabled candidates who need the examination institutions to provide reasonable convenience during the self-study examination should submit a formal written application to the Kaoban where the examination area is located with my second-generation and above "People’s Republic of China (PRC) Disabled Witness" before applying for the course, and will not be accepted after the examination.
(three) the problems encountered in the process of registration directly to the examination area where the city self-study examination office consultation (Annex 6). For other unfinished matters, please pay close attention to the relevant information released by Guanwei of Guangdong Education Examinations Institute, official website and local self-study examination offices.
attachment
1. Flow chart of self-study exam registration in April 2024 in Guangdong Province
2. Guangdong province in April 2024 self-study exam online registration operation guidelines.
3. Guangdong Higher Education Self-study Examination Electronic Photo Collection Standard
4. Guangdong Province Self-study Examination Integrity Application Commitment Letter
5. Guangdong Higher Education Self-study Examination Rules
6. List of self-study examination offices in official website, WeChat official account and telephone consultation.
While the sun is shining high, it is snowing heavily. Some people in the south are so hot that they blow air conditioners with bare arms, but the northeast is lit with a blizzard warning.
The heat in the south is record-breaking.
5G winter in many places in Northeast China
Just as the vast number of southerners are still struggling in the hot weather of 30℃, the northeast has entered the winter ahead of schedule, and many places have ushered in the first snow, which can’t be cured by the northeast. On November 1st, there was a sudden heavy snowfall in Jilin City, Jilin Province. Zhao, a college student who left her dormitory for class in the morning, photographed this scene of snowflakes flying. She said that although she was from Shenyang, she was also very surprised by the unexpected heavy snowfall in Jilin.

Children in the northeast have even had snowball fights. Also in Jilin City, Jilin Province, teacher Xie, the head teacher of a school, saw that it was snowing and invited two teachers to organize students to have a snowball fight on the playground during recess. On the white snow, teachers and students are busy chasing and playing with snowballs.

The southern students who went to school in the northeast were shocked by the heavy snow, lamenting that 5G is fast and it has already snowed.

At the same time, the Guangdong media "despaired" that there is no hope of autumn in Shenzhen, and the air-conditioning and refrigeration mode of Shenzhen people has started again.

However, don’t worry!Large-scale cold air will go south immediately.
On the afternoon of November 3, the Central Meteorological Observatory issued the first cold wave warning in the second half of this year, and continued to issue cold wave blue warning and gale blue warning on the morning of November 4.

△ Figure/Central Meteorological Observatory
Affected by strong cold air, the temperature in most parts of China will drop by 6 ~ 10℃ from November 4 to 7, among which the temperature in northwest Gansu, central Inner Mongolia, south-central Northeast China, central and eastern Jianghuai and other places will drop by 12 ~ 14℃, and the local temperature drop in central Jilin and other places can reach above 16℃.
Meteorologists reminded that the temperature in most parts of China is obviously higher than normal recently, so the cooling caused by strong cold air will be more significant. The public should pay attention to the weather changes and add clothes in time.
From 8 o’clock yesterday to 6 o’clock today, due to the influence of cold air, 1 ~ 7 mm of snowfall (rain) or sleet appeared in parts of northwestern Shanxi, northwestern Hebei, central and eastern Inner Mongolia, western Liaoning, western Jilin, Heilongjiang and other places, southeastern Inner Mongolia and central and western Liaoning. The precipitation is 10 ~ 25 mm and the local area exceeds 30 mm; The maximum snow depth in some of the above areas is 1 ~ 8 cm, and the local area exceeds 14 cm.
At 05 o’clock today, compared with 05 o’clock yesterday, the temperature dropped by 6 ~ 12℃ in the eastern part of northwest China, North China, Huanghuai, Jianghuai, central Inner Mongolia and western Liaoning, and the local temperature dropped by more than 14℃. Some of the above areas were accompanied by gusts of 7 ~ 9 and 10 ~ 11. In addition, heavy rain or rainstorm occurred in parts of northern Guangxi, northeastern Hainan Island, southern Hunan, northwestern Jiangxi, northwestern Zhejiang, eastern Hubei, Anhui, northern Jiangsu, northern Shandong, Liaoning, eastern Jilin and other places, with heavy rain (100 ~ 112 mm) in Weifang, Shandong and Hechi, Guangxi, and thunderstorms and strong winds in Hunan and Jiangxi.
Central Meteorological Observatory (in China)At 10 o’clock on November 6,continueRelease blizzardorangeColor warning:
It is estimated that from 14: 00 on November 6 to 14: 00 on November 7, there will be heavy snowstorms in parts of central and eastern Heilongjiang, central and western Jilin, northern Liaoning and southeastern Inner Mongolia. Among them, there are heavy blizzards in parts of northeastern Heilongjiang, with local heavy blizzards (30 ~ 32 mm). The depth of newly added snow in some areas above is 8-10 cm, and the local area can reach more than 20 cm. There is freezing rain in central and northern Jilin and eastern Heilongjiang.

On November 5th, the Education Bureau of Harbin, Heilongjiang Province issued a notice on doing a good job in preventing and responding to the snowstorm: On November 4th, emergency headquarters, a meteorological disaster in Harbin, started the Class II emergency response to the meteorological disaster (blizzard). On November 6th, in order to ensure the safety of students, kindergartens and off-campus training institutions in primary and secondary schools in six districts of the main city of Harbin were closed for one day.

Domestic specific forecast for the next three days
From 08: 00 on November 6 to 08: 00 on November 7,There is moderate to heavy snow or sleet in parts of southeastern Inner Mongolia and most parts of Northeast China. Among them, there are blizzards or heavy blizzards in parts of southeastern Inner Mongolia, central and eastern Heilongjiang, central and western Jilin and central and northern Liaoning, and there are heavy blizzards (30-40 mm) in northeastern and southern Heilongjiang and central and western Jilin. The depth of newly added snow in some areas above is 10 ~ 20cm, and the local area can reach more than 30cm. There are freezing rains in parts of southern Heilongjiang and central and northern Jilin. There are moderate to heavy rains in parts of eastern Heilongjiang, southeastern Guizhou, southern Yunnan and northwestern Guangxi, among which there is local heavy rain (50-60 mm) in southern Yunnan. There are 4 ~ 6 winds and 7 ~ 9 gusts in parts of southeastern Inner Mongolia, northeastern Heilongjiang and western Jilin (see Figure 5).

Figure 5 National Precipitation Forecast Chart (08: 00 on November 6-08: 00 on November 7)
From 08: 00 on November 7 to 08: 00 on November 8,There are small to medium snow or sleet in parts of northeastern Heilongjiang, southern Tibet and southern Sichuan Plateau. There is moderate to heavy rain (25 ~ 40 mm) in parts of central and western Jiangxi, central and southern Hunan, northwestern Guangxi, southwestern coastal areas of Guangdong and southeastern Hainan Island. There are 4 ~ 5 winds in parts of northeast Heilongjiang (see Figure 6).

Figure 6 National Precipitation Forecast Chart (08: 00 on November 7-08: 00 on November 8)
From 08: 00 on November 8 to 08: 00 on November 9,There are small to medium snow or sleet in parts of southeastern Inner Mongolia, central and eastern Heilongjiang, central and western Jilin, northern Liaoning, southern Tibet, southern Sichuan Plateau, etc. Among them, there are heavy snowstorms (10 ~ 13 mm) in southern Heilongjiang and central Jilin. There are moderate to heavy rains in parts of southern Liaoning, northeastern Guizhou, southeastern Chongqing, north-central Hunan, southern Hubei, central Jiangxi, and western Zhejiang, and local heavy rains (50-60 mm) in western Jiangxi. There is moderate rain in parts of eastern Liaoning and other places. There are 4 ~ 6 winds in parts of central and western Inner Mongolia (see Figure 7).

Figure 7 National Precipitation Forecast Chart (08: 00 on November 8-08: 00 on November 9)
(China Xiaokang Network Comprehensive xiaoxiang morning herald, Central Meteorological Observatory, Harbin Education Bureau WeChat WeChat official account)







BEIJING, Beijing, January 21st (Reporter Chen Hang) From January 20th to 21st, 2024, the 5th Beijing-Zhangjia Volkswagen Ski Exchange Competition started at Vanke Shi Jinglong Ski Resort in Yanqing, Beijing, and 240 skiers from Beijing and Hebei Province raced through the snow.
As one of the brand sports events in Yanqing District, Beijing, the Beijing-Zhangjia Volkswagen Ski Exchange Competition aims to further carry forward the spirit of Beijing Winter Olympics, promote the popularization and development of mass ice and snow sports, build a platform for in-depth exchange and interaction between ice and snow lovers in Beijing and Zhangjiakou, improve the ability of ice and snow sports in Yanqing District, Beijing and the level of professional referees, further expand the development achievements of ice and snow population, and make good use of the legacy of Winter Olympics.
With the aim of "friendship, communication and progress", this competition is divided into four groups: adult men and women and young men and women.
On the 20th, with the start of the competition, the players set off along the track with their feet on the skis, shuttled flexibly on the track, constantly changing their movements, and staged the "speed and passion" of ice and snow sports.
It is reported that the Beijing Yanqing Ski Association, as the organizer of the event, has delivered a number of alpine skiing referees and managers of ice and snow events to Yanqing District in the form of "training by competition" in recent years.
In the next step, Yanqing District of Beijing will further consolidate and expand the achievements of "driving 300 million people to participate in ice and snow sports" based on the functional orientation of ecological conservation area, and promote the construction of "outdoor sports city" and the most beautiful winter Olympic city with ecological civilization. At the same time, take sports events as the entry point to promote the development of global tourism, build an international ski resort, and promote the construction of Beijing-Zhangjiakou sports and cultural tourism belt.
“The director dares to use me as a beautiful woman. Why can’t I?Since the director chose me, I must have something he wanted to present.Something."
The full text is 2818 words, and it takes about 5 minutes to read.

▲ Starring in "Flowers" made Xin Zhilei discover more possibilities in himself.
▲ Ber Ber has sharp eyes.
▲ There are many kinds of customs in Ber Ber.
issue
Ang Lee, the great director, said in an interview with Lu Yu that he is a talented director himself, but only Wong Kar-wai is a genius. At that time, I thought it was just director Li Da’s modesty, but now it seems that this statement is true.
Bullshit. A genius should play seven or eight roles by himself.
Yo, here comes the commanding heights.
Let’s just say that she hasn’t read this book. Although the script is a little different from the book, the overall change should not be great.
也可能是看了仨月,进组发现导演理解的好像和自己看的是两本书
跟看不看书没关系,是编剧和导演的事,演员不能违背剧情,,而不是按小说原版演。
主要是王家卫不用整型脸
她就是整的。 。 只不过整了还丑,就以为不是整的
酸
看琅琊榜的时候特别喜欢胡歌。这几年他各种被封神我反而怎么都喜欢不起来了。怎么说呢,特别反感被神化。稍微有点不一样的声音可能就会有一堆人质疑你。
同感!其实是琅琊榜才是胡歌的衣服
胡歌封神的时候还是演仙剑和轩辕剑的时候,琅琊榜那会都下神坛了……你这还真是后知后觉
霸气而不霸道,实力展现
从《恋爱先生》开始就喜欢这个女孩子????
Xin Zhilei, come on, come on! I love your play, and your experience has proved to be the most popular! In a word, be a man before you do things.
The aesthetics are different. Some people think that the lips are ugly, but others think that they are sexy.
Lips are sexy! Xin Zhilei is full of charm
It’s so sexy. Love it!
In the past, watching TV didn’t pay attention to who played who, but when I first saw Xin Zhilei (many years ago), I immediately checked the name of the actor. Part-time job was so beautiful and sexy, especially her lips.
The training of Sunglasses King in this drama is really good. This sister has a chance, and her features are outstanding. It is also a front line to make another good drama.
Take TV as a movie, put all the famous actors on one platform, and use dialects throughout a movie with a national audience, with songs that are almost the best in the memory of a generation. Even Wang Dao can do this kind of face-saving, ostentation and extravagance, and do not remember the cost. Just like the "style, gimmicks and signs" in Fanhua, Wang Dao has done enough this time.
Wong Kar-wai is the director who can shoot beautiful women best in my heart. He can not only shoot beauty in appearance, but also show the beauty in his bones by adding a sense of atmosphere.
I like this TV series, the taste of Shanghai. praise
See the flowers are really flowers. I don’t know why, I always feel strange in my heart! A play returns to the pre-liberation period.
Take your time, and you won’t say anything until the end.
Wang Jiawei is really amazing and has a unique vision.
Wong Kar-wai is a cow. No matter whether there are experienced actors or not, he has taught him the feeling of acting skills. A drama and a movie are originally the thoughts, values and feelings of life that the director wants to present and express. Actors are only part of it. With a good script, the director is the soul. Actors should play their acting skills to help the director complete what he wants to express.
Leizi’s words are just like Maggie Cheung’s. After filming Wong Kar-wai’s as tears go by, she realized another way to create a role and really fell in love with acting. I hope that Xin Zhilei’s performance road will be wider and wider. Love you.
It turns out that Ber Ber’s costume Xin Zhilei tried hundreds of sets. It is no wonder that every set in the play is beautiful. Xin Zhilei was photographed with charm, and her makeup, clothing and posture were all beautiful. Wang Dao could shoot the most beautiful side of the actress, and the micro-side angle and dim lighting on the actress’s face had a hazy close-up beauty.
You think you’re completely divorced from yourself. Don’t I look and talk like Xin Zhilei? No, it’s because of this part of you that I chose you.
Where there are people, there are rivers and lakes. Only by in-depth discussion with the director can we understand the true meaning of actors, as the entertainment industry has always done.
I like Xin Zhilei, beautiful and feminine.
The tattooed lips accidentally became her unique style.
That’s right, that’s right
Jealousy makes people unrecognizable
In December, the Double Twelfth and New Year’s Festivals came one after another, and the rich atmosphere of Christmas and New Year’s Day also covered all corners of the city, prompting the arrival of the New Year. Many young people will regard this period as an important node at the end of the year and greet the new year with a full sense of ceremony. They pay attention to interpersonal relationships while pursuing self-satisfaction, and fashionable lifestyle consumption has become the mainstream trend.
This fashion trend can be seen from the comprehensive data of e-commerce in Tik Tok: in December, with the help of warm winter consumption nodes, consumers showed huge consumption space in the field of "fashionable life", and accessories, outdoor sports, home life and other categories all showed explosive consumption demand.
At the end of the year and the beginning of the year, everyone paid special attention to "fashionable life" and looked forward to opening a more exquisite and beautiful new life, which coincides with the core proposition of "fashionable life in Tik Tok" of Tik Tok e-commerce. As a global interest e-commerce, Tik Tok e-commerce focused on the three major scenes of fashion, sports and life throughout December, and joined forces with entertainment stars, fashion bloggers, interest-oriented KOL and other talents. With the platform marketing strategy upgrade and monthly active user traffic of over 100 million, it helped the industry merchants to create explosive products and lead the ceremony consumption, and at the same time, it also went to a carnival feast in Shuang Dan with the users of the whole network.
Upgrade the global integrated marketing method,Precipitate the mental cognition of "Tik Tok in fashionable life"
I don’t know if you have found that the consumption of contemporary young people has become more cost-effective. From the pursuit of famous brands to the pursuit of simplicity and relaxation today, more and more people consider the value of goods with a more rational thinking, and pay attention to the addition of the brand itself to life and self-feeling.
Therefore, Tik Tok e-commerce conforms to the changes of social consumption behavior and puts forward the value proposition of "Tik Tok in fashionable life", which is in line with the consumption view of contemporary young people.
Throughout December, Tik Tok e-commerce upgraded the global integrated marketing method. On the one hand, it gathered tens of millions of talents to create multi-content interactions, continuously accumulated platform traffic potential, and strengthened users’ mental perception of "Tik Tok in fashionable life"; On the other hand, it helps high-quality products in the fields of fashion, sports, life, etc. to create customized marketing gameplay and realize the strong exposure and product-effect transformation of explosive items.
1. Establish young communication for diverse content and release the new trend of national ceremony consumption.
Consumption is not only a kind of behavior, but also represents personal values and spiritual world at a deeper level.
Tik Tok e-commerce aims at young people who pursue fashionable life and high quality, and joins hands with tens of millions of talents such as entertainment stars, fashion bloggers and interest KOL to cut into the communication context of young people with diversified content, and leads the new consumption trend together with industry merchants.
For example, the celebrity life recommendation officer @ Tian Liang Ye Yixi and his wife appeared in Nantong Home Textiles Home, personally traced the texture of life, and recommended that the product burst 70,000+; Fashionable life recommendation officer @ Mr. Dong traced the origin of home textiles to Nantong in the form of shop exploration, and the single product brought 200,000+; Fashion and good things recommendation officer @ Run, Mr. Lin brought fashion booties, and GMV achieved 1 million+growth.

In addition, the interest in KOL@ Old Sparrow fishing has also led the consumption potential of the niche circle, setting a record of GMV 3 million+in a single live broadcast of fishing; Sports and good things recommender @ 中中中中中 set a data that the amount of payment orders increased by 400% from the previous month. …

The fan aggregation effect of entertainment stars and the interest empowerment of KOL in different fields have continuously gathered the cognition and trust of Tik Tok users in different circles on the concept of "Tik Tok in fashionable life". The "fashionable lifestyle" they shared also triggered heated discussions inside and outside the station, which not only allowed consumers to experience fashionable life scenes online, but also satisfied the sense of shopping ceremony and freshness, and more subtly branded consumer symbols in their minds.
2, multi-scene and multi-category traceability live broadcast, fashionable and good things help businesses to break the circle.
A new generation of consumers who advocate individuality and pursue trends are not interested in traditional marketing routines. Therefore, Tik Tok e-commerce broke the live broadcast atmosphere of selling goods and shouting, and tried to bring users a good audio-visual experience and stimulate consumer interest with multi-scene and multi-category traceable live broadcast content.
Based on the concept of "fashionable life", Tik Tok e-commerce focuses on three major scenes of fashion, sports and life to create a special live broadcast of categories, so as to explode the new generation of fashionable and good things. Among them, the official flagship store of the TOP brand HELMER in the glasses category has successfully created data that the sales of single products have exceeded 20 million yuan; Nankang furniture can be traced back to the live broadcast merchant Wolf E-commerce Store, and its single-game sales exceeded 10 million yuan, making it a TOP merchant in the leather bed category; The official flagship store of Newvini, the source factory of Tonglu, created an AC scarf with explosive products, and the cumulative sales of single products reached 200,000; Set research and development, production, logistics as a whole, there are explosive snow boots made by Nannan in the flagship store of women’s shoes in the South, with a total sales of 200,000 orders throughout the network; Myna’s official flagship store, a fashion jewelry category merchant, created a single product Mosang Earrings with sales exceeding 20 million yuan.

"Fashionable and good things" are like an emotional interface, connecting industry merchants and consumers. Through the sharing of source goodies and the transmission of texture lifestyle, the traceability live broadcast not only allows industry merchants and quality products to be presented to consumers in a more creative way, deepens consumers’ recognition of explosive products, but also helps the source goodies to open up all-round communication links inside and outside the station, helping industry merchants to break the circle and transform sales.
3. One-stop full-link field operation to continuously accumulate high-value assets of merchants.
After long-term multi-content innovation, fan management and special live broadcast, the marketing game of Tik Tok e-commerce has been further upgraded. By tapping the global marketing resources of the platform, Tik Tok E-commerce reshaped the one-stop full-link field operation with "platform+talent+source good things", and solved the link transformation problem of users from seeing and buying, from cognition to loyalty cultivation, and became the preferred cooperation platform for many businesses.
For example, as a superior resource in Tik Tok’s content ecology, stars not only share the concept and attitude of "fashionable life" through live broadcast, but also attract fans to participate in enjoying special discounts, experience quality and good things, and enjoy fashionable life; Moreover, in the special traceability live broadcast, industry merchants have also achieved strong exposure, and fashionable and good things have established two-way communication with users. In addition, consumption based on global interests has also opened up public and private paths, and the value proposition of "Tik Tok in fashionable life" continues to influence users’ minds and decisions, helping industry businesses to continuously accumulate high-value assets.

From the perspective of global operation, the order volume of Tik Tok e-commerce platform increased by 53% in December; GMV paid by Tik Tok Mall increased by 111% year-on-year, and the number of users paid by Tik Tok Mall increased by 105% year-on-year. At the same time, with the support of platform exposure resources and preferential measures, the GMV of explosive goods broke out by 337% compared with the daily period.
Reshape the vane of e-commerce operation,Provide brand-new solutions for the growth of industry businesses.
After watching the fancy marketing game of Tik Tok Mall in December, Ye Chuan felt that the strategic thinking of Tik Tok e-commerce behind these ideas is more worth learning:
1. Raise the marketing target: give consideration to consumer demand and emotional appeal.
In promoting consumption, consumers are pragmatic and pay attention to emotion and emotional satisfaction. Tik Tok e-commerce focuses on the marketing goal of "fashionable and high-quality products from life+",which not only really helps industry merchants to bring efficient transformation, but also takes into account the double satisfaction of consumers-this is also the most significant differentiated attraction of Tik Tok e-commerce.
2. Identify the marketing role: not only the e-commerce platform, but also the witness and companion of fashionable life.
Under the tide of consumption at the end of the year and the beginning of the year, Tik Tok is not only an e-commerce platform, but also strives to create a sense of ceremony for users in all directions from social interaction, entertainment to interest circles, tap fashionable and good things, and lead the companions of fashionable lifestyle, so that "Tik Tok in fashionable life" is deeply imprinted in the minds of every user, and it also brings new possibilities for business growth for more small and medium-sized businesses.
I believe that in the next Shuang Dan node, Tik Tok E-commerce will continue to exert its strength, bringing more cooperation possibilities to more businesses in different industries, and also bringing more surprising consumer experiences to users. We will wait and see!
After Brazil reached the World Cup quarter-finals, I believe all Brazilian fans around the world share my feelings: it’s been 20 years, and it’s finally dawn.
Don’t think that abusing South Korea is nothing. Now the South Korean team is no longer Amon. Looking at today’s football, no team except Brazil can win so brutally, thoroughly and heartily against South Korea. France can’t, England can’t, and Argentina can’t, but Brazil, which vowed to win for Pele, who is seriously ill, can.
Being a Brazilian fan is a very unique experience. On the one hand, it is very cool. Every World Cup is a favorite to win the championship, and there are warm expectations every four years. On the other hand, it’s very painful, because Brazil always fails if it doesn’t win the World Cup, but winning the World Cup requires not only strength, but also various coincidences, so more often, Brazilian fans will end their mental journey of the World Cup in disappointment.
Brazil has not won the championship for 20 years. What happened to the Brazilian team in these 20 years? Let me give you a brief stroke.
In 2006, Brazil claimed to be the strongest in nearly 40 years. However, arrogant soldiers are bound to lose. Please go back to the iron coach Pereira, who can’t relax put in order’s tactical discipline. When Henry beat Brazil, Carlos, the world’s number one left-back, was tying his shoelaces. Let us remember this little bald head that makes people love and hate.
In 2010, Brazil, with dim stars but strong integrity, was the only team that ever beat Spain in the Confederations Cup. In the knockout against the Netherlands, it not only took the lead, but also completely controlled the situation. However, a guy named Melo suddenly went crazy, making an own goal before a red card. Let’s remember the name Melo.
In the 14th and 18th World Cups, Brazil really can’t do it. Neymar is the only one who makes waves in the attack line. In 2014, Neymar and Tiago were absent, and in 2018, the two main full-backs were absent. However, these are not the main reasons for being eliminated, because from beginning to end, the Brazilian team did not show the dominance that the champions should have. The midfielder who wore the No.10 jersey in the 14th World Cup was Oscar, the one who later joined the Super League. He was a typical diligent organizer at Chelsea, diligent? What is the difference between this and swearing? Let’s remember the name Oscar, the worst midfield organizer in Brazilian history. The striker arrow of the 18th World Cup is Jesus, the one who just retired due to injury. His retirement is definitely good for Brazil. He may be an excellent striker in other teams, but he can only be regarded as a loser in Brazil. Let us remember the name Jesus, the worst striker arrow in Brazilian history.
Brazil’s group match was 2 wins and 1 loss, and it didn’t sweep all the way, but why is Brazil considered the biggest favourite to win the championship? Because Brazil only played Serbia in the first game and South Korea in the fourth game, not only the top star Neymar was absent due to injury, but even other players left half their strength.
Playing Serbia, Brazil showed the ability to control the field, basically did not let Serbia have any strength to fight back, and finally defeated this potential dark horse in many people’s hearts 3-0; Facing South Korea in the first match of the knockout, it is an all-round display of offensive firepower. I can say responsibly that this Brazilian team is stronger than the champion team led by 3R in 2002. Brazil beat China 4-0, but now this Brazilian team only needs half time to beat South Korea 4-0. If it doesn’t take the initiative to stop, a bloody case may happen at any time.
How strong is this Brazilian team? So strong that they don’t need full-back assists anymore. As we all know, the Brazilian team has never lacked epic full-backs. At present, the main full-backs in Brazil are Danilo and Sandro, which are not the top players in the world and far from the ability of Carlos and Cafu. The substitutes behind them are Alves, who spent nearly forty years brushing data with soy sauce, and Telles, who went home because of injury. In recent decades, looking around the world, we have almost never seen such a "greedy" full-back. When Brazil played offensive football, these two full-backs never forgot their responsibilities as defenders, and they managed the defense wholeheartedly. Wang Shenchao and Wang Gang of the national football team were more active in attacking than Brazil.
Why do Brazilian full-backs seldom take part in the attack? Because of three words: no need. There are as many as nine strikers in Brazil this time. Except for Jesus and Richarlyson, the other seven have winger attributes, and even Richarlyson made his debut as a winger. The winger is almost the answer to the version of football in this era. Brazil has so many wingers and all of them are excellent. The last guy is Anthony, and Manchester United spent 100 million yuan to buy him. You said, why do you need a full-back assist?
In fact, Brazil has not won the championship for 20 years, largely because Brazil has been short of excellent attackers since Ronaldinho retired. I don’t know when Brazil’s most sought-after players in Europe are divided into three categories, the first category is goalkeepers, the second category is central defenders, and the third category is engineers’ midfielders who do dirty work. The homogenization of Brazil’s talents is similar to that of Spain and Germany, which can’t find a center, so they have been tossing the ball around in the middle and back court.
This phenomenon has a lot to do with the tactical changes brought about by the last 24-year World Cup in Brazil. During those 24 years, Brazilian attack experts emerged one after another, attacking beautifully and defending bean curd dregs. After learning from a painful experience, Brazil began to focus on cultivating defensive engineers and redefining tactical discipline.
Brazil won the championship in 1994 and in 2002, which are essentially the same. The first time was a big shovel with romario and Bei Beituo in front and dirty work behind it, and the last time was a big shovel with 3R in front and dirty work behind it. The reason why this match can be established is that the big shovel for doing dirty work in Brazil is different from that in other countries. The big shovel in other countries is a pure engineer, and all Brazilian players have excellent ball-throwing ability, ball control ability and organization ability. Brazil’s big shovel, which won the championship twice, is more capable of threading the needle than English epic midfielder Steven Gerrard, such as gilberto silva.
However, no matter how offensive and defensive the back is, it is absolutely impossible without the arrow of the front line. In recent ten years, except for Neymar, other attackers in Brazil are really bad. Until this World Cup cycle, Brazil finally ushered in a blowout of attacking talents. Today, the reserve of Brazilian attackers is second only to the quintet of Ronaldinho, Kaka, Robinho and Adriano in 2006. However, that Brazilian team was eliminated by France long ago. When it beat Ghana 3-0 in the first round of the knockout round, there was no whole, and the tactical content was extremely poor. Now the overall cohesion of the Brazilian team is extremely tight.
Of course, Brazil also has rivals in winning the World Cup. The strongest opponent this year is still France, which not only plays well, but also is the natural enemy of Brazil.
Since the 1980s, Brazil has been defeated by France in the World Cup, and fell to France in 1986, 1998 and 2006. The French team has a solid footwork, tight defense in the center and backcourt, and at the same time, there is no shortage of skills and attack experts at the foot, which really beats Brazil in style. However, due to the absence of Kantor and Bogba, the French team changed its attack route. Although Mbappé was in a state of explosion and Gleizman became an excellent organizer, Brazil really didn’t like this type of France, and the two sides were still 60% sure of playing Brazil.
Thankfully, after a lapse of 20 years, the World Cup has returned to Asia. As the only "football kingdom" in the world, Brazil has also seen the possibility of returning to the top. By the way, do you remember those names just now? Melo, Oscar and Jesus, if you are not an Arsenal fan this season, you may have forgotten these names again, because although these players once represented Brazil in the World Cup, they never shocked people from their achievements to their playing methods. Even if they wore Brazil’s bright yellow shirts, they would not leave too many memories in the hearts of fans.
Football fans support a team and want nothing more than two things: excellent results and beautiful games, which are exactly what Brazil must have at the same time when it wins the World Cup.
That’s why we can remember the gorgeous representatives of Brazil: Ronaldo with a lucky head, Ronaldinho who cheated the English goalkeeper Seaman, Roberto Carlos whose thigh circumference is thicker than anyone else, and of course, Brazil’s eukaryotic Neymar now;
That’s why, I will also remember those tough backbones of Brazil: Taffarel, who is not well known, Dunga, who is not handsome, and thiago silva, who is now an old and strong captain.
There is only one Brazilian team in the world, but Brazil has more than one kind of football content. In 2022, Brazil in Qatar may not present the world wave that Ronaldinho did at the beginning, but they will always have a wonderful volley side hook like Richarlyson, and at the same time defend their own goal with tough defense and tough confrontation.
So 20 years later, when the World Cup returns to Asia, we seem to see the excellent hope that the World Cup will return to Brazil. Especially when they pull out the banner of "Fight for Bailey", so that more people are willing to stand behind them. There is already a king in heaven, so let another one stay with us for a while on earth.
The World Cup needs Brazilian football, and the world needs Brazilian football more.