A six-seat medium and large SUV Dongfeng Yipai e π 008 is worth having

With the continuous improvement of living standards, people’s demand for cars is also constantly upgrading. In addition to basic travel functions, spacious interior space, strong power performance, intelligent technology configuration and active safety assistance system have all become the key factors that consumers pay attention to when choosing a car. And Dongfeng Yipai eπ 008, a medium and large six-seat layout, is the leader in meeting these needs.

Body size and spatial layout

As a medium and large SUV, the body size of Dongfeng Yipai Eπ 008 is naturally not to be underestimated. Its length, width and height are 4800/1900/1700mm respectively, and the wheelbase is an amazing 2900mm. Such a large body size brings it abundant interior space.Not only do the front and second rows of seats offer a comfortable ride, but even the third row of seats offers enough legroom for adults.

In addition to the size of the space, the seat layout of the Eπ 008 is also very unique.It features a 6/4 split seat design, and the third row of seats can be fully folded to provide more loading space in the trunkThis flexible way of space utilization meets the needs of different scenarios very well. Whether it is a family trip or transporting large items, Yipai eπ 008 can easily handle it.

Powertrain and range

As an all-electric model, the performance of the powertrain and range is one of the most important selling points of the Yi Pai e π 008. The car is offered in two different range versions, 510km and 610km, which can meet the needs of different users. Even the standard range version of 510km is sufficient for daily commuting and weekend trips.

In terms of power output, the Yipai eπ 008 also performs well. It is equipped with a maximum power of 200kW and a peak of 384N · m. With such a strong power output, the Yipai eπ 008 can complete 0-100km/h acceleration in just 6.9 seconds, showing amazing power performance. Whether it is overtaking on the highway or accelerating on urban sections, this car can give you enough power guarantee.

Intelligent technology interior configuration

In addition to power and space, the smart technology configuration is also a highlight of the Yi Pai e π 008. Its interior features a dual 12.3-inch LCD instrument panel and a large central control screen, which not only provides outstanding display effects, but also provides an excellent foundation for the interior.

The car also supports 5G network, which can achieve high-speed and stable network connection and provide strong data support for the intelligence system in the car. It also has OTA remote upgrade function, which can upgrade the in-vehicle system to the latest version at any time, so as to get more new functions and optimized experience.

In addition to networking and OTA functions, the seat layout of the Eπ 008 also reflects the intelligent concept. The 6/4 split seat design not only provides flexible space utilization, but also allows each seat to have a comfortable riding experience.The third row of seats can be fully folded to provide more loading space for the trunk. This design concept is integrated into the layout of the entire interior space.

Intelligent driver assistance system

In terms of intelligent driver assistance systems, the EPI 008 also performs well. It is equipped with a number of active safety configurations, such as lane keeping assistance, automatic emergency braking, etc., which greatly improves driving safety.

The adaptive cruise system automatically adjusts the distance based on the speed of the vehicle in front, avoiding the risk of rear-end collisions. Lane Keeping Assist automatically pulls the vehicle back into the correct lane position if you inadvertently veer off the lane.If there is an emergency ahead, the automatic emergency braking system will also intervene at the first time to minimize the harm of the collision.

In addition to these active safety configurations, Yipai eπ 008 also has other auxiliary driving intelligence systems, such as blind spot monitoring, active braking assistance, etc., to escort the safety of drivers and passengers in an all-round way.

Dongfeng Yipai eπ 008, a medium and large-sized pure electric SUV with a six-seat layout, has excellent performance in body space, power aviation, intelligent technology configuration and active safety assistance system, etc. It can fully meet the all-round needs of modern families for large space, strong power, intelligent experience and safety.

Whether it is a spacious interior space, or a strong power output; whether it is an intelligent human-machine interaction experience, or an active safety protection system, the Eπ 008 has shown its outstanding strength as a medium and large pure electric SUV.For home users who pursue large space, strong power, smart technology, and safety, Dongfeng Yipai eπ 008 is definitely an excellent choice worth having.

On [Autohome Taizhou Discount Promotion Channel], we bring you exciting news! At present, this luxury car series is being promoted in Taizhou with unprecedented efforts. The maximum discount limit has reached an astonishing 120,000 yuan. This is undoubtedly a rare opportunity for consumers who are interested in buying XT5. The starting price has been adjusted to 242,700, which provides consumers with more affordable options. Want to know more about specific discounts and get the best car purchase price? Don’t miss it, click "Chatty Car Price" in the quotation form now to seize this rare price reduction opportunity!

The exterior design of the Cadillac XT5 is a unique blend of luxury and power. The front face features a family-style diamond-cut design, and the air intake grille is decorated with large areas of chrome, showing the brand’s signature sophistication and atmosphere. The overall lines are smooth, showing the perfect combination of sports and elegance. The body proportions are coordinated, emphasizing the sense of power and sporty characteristics, creating a strong visual impact. The details are exquisite and elegant, adding a unique style to the XT5.

The Cadillac XT5 shows strength and refinement with its elegant body design. Its body size reaches 4813mm x 1903mm x 1682mm, and the wheelbase reaches 2857mm, providing passengers with a spacious and comfortable ride space. The side lines are smooth, highlighting the dynamic and stability. The front and rear wheel tracks are 1645mm, ensuring a balanced driving. The tire size is 235/65 R18, which shows the high quality and professionalism of the vehicle both visually and performance. Overall, the side design of the XT5 not only focuses on practicality, but also pays more attention to the exquisite handling of details, showing the unique charm of the luxury brand.

The interior design of the Cadillac XT5 combines luxury and technology, and the steering wheel is wrapped in exquisite leather material for a comfortable grip. The steering wheel supports manual up and down + front and rear adjustment to ensure the driver’s precise control. The 8-inch central control screen intuitively displays multimedia information and integrates automatic speech recognition control system to facilitate the operation of navigation, telephone, air conditioning and other functions. The seats are mixed and matched with imitation leather, the front seats have heating function, and the driver’s seat is also equipped with electric seat memory to provide passengers with a personalized comfortable experience. The seat adjustment function is rich, including front and rear, backrest, high and low and waist support adjustment, to adapt to various driving needs. The rear seats support front and rear adjustment and proportional resting, which fully meets the space flexibility.

The Cadillac XT5 is equipped with a 2.0T engine with a maximum power of 174 kilowatts and a power output of 237 horsepower, providing strong power support for the vehicle. This engine is matched with a 9-speed manual transmission to ensure a smooth gear shifting experience and driving pleasure. The maximum torque is 350 N.m, which fully demonstrates the strength of the XT5 in terms of performance.

In general, Autohome owners have a positive evaluation of the Cadillac XT5. Although the chassis design he mentioned brought some wind noise, it did not affect the overall driving experience. At the same time, he praised the exterior design of the XT5, believing that it is atmospheric and high-grade, showing the usual luxury atmosphere of Cadillac. This comprehensive performance makes the XT5 a reliable choice in the eyes of many owners.

　　Recently, China Automotive Quality Network (www.aqsiqauto.com) learned that the SAIC-GM Buick Envision front suspension control arm is out of stock, and the owner’s complaint collection is currently underway.

　　As the official website of the automobile quality category sponsored by the State Administration for Market Regulation and sponsored by the China Quality Inspection Newspaper, China Automobile Quality Network is now soliciting information on the quality problems of SAIC-GM Buick Envision cars from the majority of car owners. Car owners can file complaints through the complaint channel. China Automobile Quality Network will analyze and organize the complaint information, report to the relevant departments of the State Administration for Market Regulation, and provide the General Administration with information on quality problem models.

　　State Administration for Market Regulation Defective Product Management Center Complaint Channel:

　　http://www.dpac.gov.cn/cpqxcj/ConsumerCollection.htm

　　China Automotive Quality Network complaint channel:

　　http://aqsiqauto.com/site/login.html

　　Complaint email: tousu@wagency.cn

　　Complaint consultation phone: 010-65763080

　　China Quality News Network Consumer Rights Complaint Mailbox: zhiliangtousu@cqn.com.cn

Here at Autohome Qujing Promotion Channel, we bring you exciting news that the much-talked-about Qujing area is running an unprecedented promotion. This hot-selling model is giving back to consumers with the highest 40,100 cash discount, and the minimum starting price has been reduced to 99,800. This attractive price is an unmissable car purchase opportunity. To learn more and get a better deal, just click the "Check Car Price" button in the quote form and take action now to put the benefits at your fingertips!

The Blue Electric E5 is elegantly outlined with its refined body proportions and dynamic side lines. The body size is 4760mm x 1865mm x 1710mm, and the wheelbase is up to 2785mm, ensuring a spacious interior space. The front and rear wheel tracks are 1585mm and 1580mm respectively, further enhancing the driving stability. The tire size is 225/55 R18, and the tire width is moderate. With a stylish wheel design, it not only provides a good grip, but also adds to the visual movement of the vehicle.

The interior design of the Blue Electric E5 combines modern technology and comfort, highlighting sophistication and practicality. In the cockpit, the leather-wrapped steering wheel provides a good grip and supports manual up and down adjustment to ensure the comfort and convenience of the driver. The 12.3-inch high definition central control screen stands on the dashboard, integrating functions such as multimedia system, navigation, telephone and air conditioning control, which is convenient for users to operate. The seats are made of imitation leather, and the main and auxiliary seats support front and rear adjustment, backrest adjustment and high and low adjustment, providing passengers with a comfortable experience from multiple angles. The distribution of USB and Type-C interfaces is both practical and user-friendly, meeting the diverse needs of passengers. Overall, the interior design of the Blue Electric E5 focuses on the combination of detail and function, dedicated to creating a driving environment that is both beautiful and practical.

The Blue Electric E5 is equipped with a 1.5L displacement L4 engine, which can provide 110 horsepower output and a maximum torque of 135 N. m. With the E-CVT continuously variable transmission, the vehicle ensures a smooth driving experience and high-efficiency performance.

In the evaluation of Autohome owners, the Blue Electric E5 won his admiration for its atmospheric and stylish design and powerful lines, and the domineering air intake grille left a deep impression. To sum up, the Blue Electric E5 is obviously not just a car, but an extension of the owner’s taste and personality, and is their ideal driving partner.

Appearance: Wang Song

Edited by Zhang Jingbo

A few days ago, Beijing Automobile BJ30 was officially launched, and the whole series launched 5 versions with different configurations. The official price range is 9.99-13 6,900 yuan. The new BJ30 is a replacement model, and the overall design of Beijing Automobile off-road vehicles is family-style. The square box style is very hard. Both the overall driving space and functional configuration have been significantly improved compared with the previous one. In terms of power, the new car is divided into the light wild version (1.5T + 7DCT) and the magic nuclear power drive version (1.5T + 2DHT). There are three light wild version models. Users who buy the light wild version can receive a gift package worth 5,300 yuan for the light wild expansion set, and replacement users can also enjoy an additional 6,000 yuan replacement subsidy; users who buy the magic nuclear power drive version can receive a gift package worth 8,800 yuan for outdoor camping sets, and replacement users can enjoy a subsidy of 8,000 yuan.

What I want to introduce to you today is. Let’s take a look together.

Take a look at the appearance of the Maybach GLS first. The front face of the Maybach GLS looks very dynamic and lively as a whole, which is unforgettable. With the headlights, the overall look is full of simplicity and generosity. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, automatic steering, delayed closing, etc. To the side of the body, the body size of the car is 5208MM*2030MM*1838MM, the car adopts simple and generous lines, and the side gives a very avant-garde feeling. With large-sized thick-walled tires, the shape is quite fashionable. In terms of the rear, the overall shape of the Maybach GLS echoes the front face, and the taillights are very avant-garde. Overall, it is still relatively dynamic and lively.

In terms of interior, the interior looks very young and personalized, making people feel very fashionable and dynamic. The steering wheel of the car is very in line with the interior style, equipped with electric up and down + front and rear adjustment, steering wheel memory, steering wheel heating and other functions, and the shape is very combat. Take a look at the central control, with a 12.3-inch central control screen, the interior design is quite layered, and it looks like a certain sense of technology. Finally, look at the dashboard and seats. The car is equipped with a stylish and simple dashboard, which is easy and clear to read information. The car adopts leather seats, equipped with sub-seat with memory electric adjustment, seat with memory electric adjustment and other functions, which are basically enough for daily use.

The car is equipped with vehicle to everything, driving mode selection, remote control keys, rear wipers, interior ambient lights and other configurations, and the configuration performance is passable and basically satisfactory.

This level of model is usually the first choice for most people. Firstly, the price is not expensive, and secondly, all the configurations are quite complete, which is still worth buying. How to choose depends on your specific needs.

[Autohome Luoyang Discount Promotion Channel] Good news, a large-scale price reduction promotion is being carried out in Luoyang area. This much-watched model currently has a maximum discount of 30,000 yuan, providing consumers with real benefits for car purchases. The minimum starting price has been adjusted to 209,800 yuan, which is very attractive. Car buyers who want to seize this wave of price reduction benefits must not miss it. Click "Check the car price" in the quotation form to act quickly and strive to realize the dream of buying a car while enjoying more surprise discounts!

The Beijing BJ60 is a perfect blend of off-road and fashion with its tough exterior design. The front face features a family-style trapezoidal grille, which is combined with rough lines to show a strong visual impact. The body lines are smooth, and the overall style is both powerful and modern. Whether it is city driving or off-road exploration, it can attract attention.

The Beijing BJ60 demonstrates its unique aesthetic with its sleek body lines and tough silhouette. The body size reaches 5040mm*1955mm*1925mm, and the wheelbase reaches 2820mm, showing a spacious interior space. The layout of the front wheelbase of 1620mm and the rear wheelbase of 1640mm ensures the stability of the vehicle. It is worth noting that the Beijing BJ60 is equipped with 265/65 R18 size tires, and the wheel style is matched with the body design, which not only provides good grip, but also adds a sense of movement and power. Overall, the side design balances practicality and visual impact.

The interior design of the Beijing BJ60 presents a perfect blend of modern luxury and practicality. The steering wheel wrapped in leather provides a comfortable grip and supports manual up, down and back adjustment to suit the needs of the driver. The center console is equipped with a large 12.8-inch screen with clear display and convenient operation. Integrated automatic speech recognition control system facilitates the driver’s multimedia operation and navigation settings.

In terms of seats, the Beijing BJ60 is made of imitation leather, and the seat cushions and backrests are carefully designed to provide good ride comfort. The front seats are equipped with multi-directional adjustment functions, including front and rear, backrest, height, leg rest and waist support, as well as heating, ventilation and massage functions to ensure the comfort of long-distance driving. The driver’s seat is also equipped with an additional power seat memory function, which makes it easy for the driver to quickly find a comfortable driving position. The second row of seats supports backrest adjustment, which is spacious, while the rear seats support proportional reclining, providing more possibilities for cargo or passenger travel. The overall interior design reflects the attention to detail and practicality of the BJ60.

The Beijing BJ60 is equipped with a 2.0T turbocharged engine with a maximum power of 120 kilowatts and an output of 400 Nm. The engine has a strong performance of 163 horsepower, and the 8-speed automatic transmission ensures a smooth driving experience.

Summarizing the owner’s evaluation, we can see that he has a high appreciation for the exterior design of the Beijing BJ60. He emphasized the uniqueness and recognition of the model, believing that the front design of the car is not only handsome and fashionable, but also shows the unique attitude of the brand. The muscle lines and large-sized wheels of the body add a sense of power, which impresses him deeply. For such an off-road vehicle that combines unique design and power aesthetics, the Beijing BJ60 has undoubtedly won the recognition and love of car owners.

　 　 Liu QingyunAfter winning the Golden Horse Best Actor, he flew from Taiwan to Guangzhou early in the morning on the 25th to continue the shooting of the 3D action disaster movie. After winning the award, Qing Yun took out cakes and drinks as soon as he arrived to share the joy with the crew. The crew also prepared champagne, cakes and flowers to congratulate Qing Yun on his return. Tang Shiying, who played Gu Tianle’s girlfriend, presented flowers. Producer Lin Xiaoqiang and director Peng’s brothers shook hands with Qing Yun to congratulate him.

　 　 Although Qingyun maintained a low-key and reserved personality, he couldn’t hide his happy smile and thanked everyone for their congratulations. The Peng brothers did not lose their funny nature. Peng Shun claimed to be Du Qifeng, Peng Fa smiled and said that he was Wei Jiahui, instead of them, celebrating with Qingyun. Lin Xiaoqiang hoped that Qingyun would win the Best Actor title again in 2013 with "Escape".

Author: Talking Loud, Source: One Author Column

At the moment of the prevalence of mobile Internet in our country, customers’ consumption habits, living habits, information acquisition paths and other behavioral patterns have undergone tremendous changes. If the entire transaction can be completed with a "click of a finger", who would be willing to come to the door, to the store, to queue up, time-consuming and laborious?

Therefore, the bank anxiously found that although offline transactions were either actively or passively moved to the online, online products such as self-operated APPs and official accounts did not undertake much proportion, but instead flowed out to the "online supermarket" built by the leading Internet platform, and could only reach customers indirectly through the online supermarket.Banks urgently need to drain from the public domain and expand their own private domain traffic.

Insurance companies are equally anxiousThe operating pressure of a single type of insurance, unfavorable expansion of new types of insurance, and re-reflection of the agent model, and the rise of online insurance sellers, under internal and external troubles, there is an urgent need to open up the sales situation through new online business development methods. However, the entry of online traffic into the stock competitive market has led to extremely high prices, and traditional insurance companies lack Internet operation thinking and do not know where to start.

There are many ways to obtain online traffic. We start with the biggest one – short video & LIVE traffic, and deeply analyze the nature and characteristics of current traffic, so as to provide solutions to the private traffic operation problems of Financial Institution Group.

Let’s start with four typical cases

1. New Oriental and Dong Yuhui

New Oriental’s transformation was very successful, but it actually violated the "taboo" of corporate transformation – the main business switched to the big competition, just like a seriously ill person regained life through a big change of blood, the transformation risk is high, and the success rate is low. However, New Oriental fully considered the continuation and re-establishment of its core competitiveness, and selected excellent lecturers to successfully transform the network live streaming host. From the perspective of live streaming host ability training, the transformation is not difficult.

Observing the new business model of New Oriental found that New Oriental does not produce goods or services itself, but essentially uses short videos and live broadcast platforms to build New Oriental’s unified sales and delivery brand. Like a first-level wholesaler with a traditional business model, its core competitiveness can only be a strong delivery ability. How to build a strong delivery ability? What is the difference between operating with Li Jiaqi and Viya?

First of all, New Oriental’s priority is to build the "New Oriental Selection" company brand, rather than a strong personal attribute brand.

However, the IP of "New Oriental Selection" is cold, and the IP of short videos and webcasts must be personal, vivid and personalized, so it is also necessary to create a personal IP. In order to reduce the series of business risk problems that may be caused by the strong binding of the company’s brand to a certain person, New Oriental has created a group of personal IPs: Dong Yuhui, yoyo, Dundun, Shi Ming… Their common characteristic – they are all lecturers of New Oriental. By creating a "iron camp + flowing soldiers" model, strengthen the company’s branding impression and image.

Secondly, New Oriental has reshaped the new fashion of live streaming. Live streaming is no longer roaring, noisy, vulgar, but also intellectual, rational, touching, humorous. It can teach English, pick up a musical instrument and sing unprofessional but heartfelt songs, and it can be a 7 * 24 hour live streaming host.

There were many live streaming hosts, so naturally there was no shortage of topics. Therefore, the square face of the Terracotta Warriors, Dong Yuhui and Yoyo’s CP, Shi Ming’s daughter-in-law… became the title of the short climax video during the live broadcast.

However, New Oriental’s delivery advantage is based on unique forms and knowledge content, and the competitive barrier is not high. With the increase of similar competitors and the aesthetic fatigue of the audience, this advantage and hot spot will always pass. How New Oriental maintains continuous competitiveness and attention is a major issue that accompanies the operation.

2, crazy little brother yang and three sheep internet company

Take a look at the business logic of "Crazy Little Brother Yang", who currently ranks first in the number of Douyin bloggers.

"Crazy Little Brother Yang" is similar to New Oriental Selection, and belongs to the same delivery platform. Different from New Oriental’s transformation and Yu Minhong’s way of increasing fans with its own hotspots and traffic, it started with family funny short videos to build fans, and later transformed into live broadcast delivery. Establish competition barriers with highly cost-effective products, forming a virtuous circle of mutual promotion of "cost-effective products" and "strong delivery capabilities". At the same time, continue to launch high-quality funny videos to maintain fan popularity and attract re-engagement for live broadcasts.

Crazy Brother Yang was also the first live streaming host to adopt a corporate system of operation, which avoided the fate of Viya and Li Jiaqi due to business tax regulations. The operating company behind it, Sanjiyang Network, also tried to launch other Internet celebrity live streaming hosts, but under the strong personal IP, the company’s attributes are not strong, and other Internet celebrity IPs are difficult to build.

Crazy Brother Yang represents the most common Internet celebrity live streaming hosting business model and development process: "self-employed" or "small teams" initially attract fans through creativity, and after finding a self-development model, they continue to stand out from the highly competitive live streaming hosting group, and then live stream monetization.

3. Gree and Dong Mingzhu’s store

Unlike the business essence of Dongfang Selection and Crazy Brother Yang, the Financial Institution Group itself produces goods or services in the hope that the self-operated platform will directly sell to customers – it can reach customers without coercion, improve the stickiness of self-operated customers, and reduce the cost of customer acquisition. Therefore, many of the tactics of the delivery platform do not apply to Financial Institution Group.

Gree and Dong Mingzhu’s store is a more successful transformation of self-operated online sales in the physical manufacturing industry. Let’s try to analyze Miss Dong’s online sales strategy.

First of all, it is also to build an IP – Dong Mingzhu’s store, and to create an online direct brand of Gree air conditioners. Why not call Gree’s store, it may be mainly to make full use of Dong Mingzhu’s personal branding impression, with its own traffic and further strengthening the interest binding between Miss Dong and Gree.

But Dong Mingzhu is over 60 years old after all, and cannot live stream as a live streaming host. In order to attract young customers and create topics, she launched her own stand-in, "secretary" Meng Yutong. Meng Yutong’s debut was in the entertainment industry. He was picked up by Dong Mingzhu for participating in a workplace show, and he joined Gree overnight to serve as Dong Mingzhu’s secretary. The main responsibility is live streaming, and it seems that he does not hold other real positions.

Dong Mingzhu worked hard to create Meng Mingzhu’s IP, and attended various meetings with him. He asked Xiao Meng to send a hot dance in semi-entertainment occasions, and increased the popularity through short video transmission. Immediately after creating the topic, "Dong Mingzhu’s secretary" and "Gree’s next generation of female successors" became the labels of Meng Yutong. However, all of Meng Yutong’s IPs are dependent, and it is difficult to form a personalized label. The impression left is that there are several hot dances at Dong Mingzhu’s request on different occasions. The label excavation is not sustainable, and it disappears in the public eye after a flash in the pan.

Dong Mingzhu’s shop is defined as an online self-operated channel, which has more practical significance for Gree or Dong Mingzhu. Miss Dong has had several serious conflicts with Gree’s old shareholders, all of which have used the power of dealers to successfully defend the barricade several times. Success is not easy, and failure is not easy. The power of the princes of dealers is too strong, which has also become the biggest obstacle to Gree’s integration into the new retail model. Dong Mingzhu’s shop has realized the replacement of self-operated dealers: in recent years, the total sales of Gree air conditioners have not changed much, but Dong Mingzhu’s store sales have increased to tens of billions, which has invisibly exploited the cakes of major agents and distribution channels.

Due to the fact that it is only self-operated, and white goods generally have the characteristics of low purchase frequency, the frequency of short videos and live broadcasts and the popularity of a single game are difficult to maintain. The sense of topic is not strong, and short videos and live broadcasts are gradually reduced to product introductions. This is also the biggest problem that is common and difficult to solve in the private streaming operation of live broadcasts by manufacturers.

4. Wang Xiaofei’s Six Stories of Ma

It also comes with its own traffic, and Wang Xiaofei’s Ma Liuji is out of the circle. Since Wang Xiaofei’s topics mostly come from failed marriages and couples tearing each other up, in order to form an isolation from business brands, Ma Liuji’s short videos and live broadcasts never mention private life, as long as Wang Xiaofei appears on the camera.

Under the current context of consumer downgrade, high-end hotels are difficult to operate. Zhang Lan, Wang Xiaofei and their son moved to offset and mass hotels, launching offline catering brand stores such as Yue’ertang and Ma Liuji.

How to attract online traffic and drive consumption? Wang Xiaofei cleverly combines premade dishes with online live streaming, making online self-operation productive. Ma Liuji’s business idea since its birth is to drive offline store operations through online sales.

In order to increase the topic and fill the live broadcast content, Wang Xiaofei started live cooking, of course making his own pre-made dishes, selling hot and sour powder, selling homemade sausages, telling entrepreneurial stories, and even recording Ma Liuji executive business meetings to advertise for offline stores.

Ma Liuji is no longer a simple Sichuan restaurant, but has successfully transformed into a "chain restaurant + food company". Through online short videos and live broadcast sales, the online sector is responsible for its own profits and losses. At the same time, develop its own fan club – private domain traffic, play the role of online product promotion and diversion, and divert the flow of offline stores. Offline stores use trendy brands and creative operations to carry the functions of deep customer interaction and product experience.

Implications for the financial industry

At present, Internet operations in the financial industry mostly cooperate with leading traffic platforms to make hard advertisements. Push, at most, carefully select the target customer group, and guide customers to click to buy through product links under more successful online scenarios and pages. The sales conversion rate of this method is extremely low, and the core test is the "stickiness" or "demand rigidity" of the financial product itself. Therefore, it is easy to understand why the conversion rate of online credit is the highest, followed by deposits and wealth management.

For insurance products with less rigid demand, this indirect first-stream cooperation is doomed to be ineffective. Public domain to private domain cannot avoid online self-operated Customer relationship of financial enterprises. Anyway, if you want to operate private domain traffic by yourself, why not take the initiative to attract public domain traffic, but passively convert traffic? Why not integrate into the traffic concentration of short videos and live broadcast methods, but instead cling to the primary gameplay of playing the remaining page product jumps on the Internet platform?

1. The core of online operation is to build IP.

IP is the battlefield of online operation and the memory point of public traffic. Its own tonality positioning sometimes determines the success or failure of the overall operation. Therefore, IP is best to bring its own traffic, at least it is easy to attract attention and fans. This answers why Gree’s online store is not called "Gree’s store", but "Dong Mingzhu’s store".

The financial industry is mostly state-owned enterprises, and it is often difficult to "surprise" on the Internet because of "integrity". A better combination is to learn from New Oriental’s approach, hype the promotion of helping farmers and inclusive benefits, and find product connections around the themes of the rejuvenation of great powers, the heavy weapons of great powers, and the rise of nations, and use fresh methods to arouse emotional resonance among users. This is a creative industry that requires a team that understands finance and is good at advertising creativity to continue to operate.

2. The conflict between IP personal attributes and brand corporate attributes is resolved

In the field of short video and live broadcast, IP has obvious personal attributes of live streaming host. This is an objective law and cannot be subverted. For Financial Institution Groups, there will be great security risks. Just like a company choosing a product endorsement star, once the company’s brand, reputation and personal words and deeds are strongly tied, it will be a long-term and unstable factor.

New Oriental’s approach is worth learning from. It adopts the method of "highlighting the company’s brand + a group of live streaming hosts", creating but not relying on personal IP, and always emphasizing the company’s IP. The specific practices include all live streaming hosts wearing the clothes of the company’s IP, requiring the live streaming host to mention the frequency of the company’s IP, and so on.

Even so, it is still impossible to completely solve the personal instability. If Dong Yuhui changes jobs to other platforms, at least in the short term, the loss of fans and attractiveness of Dongfang Selection will be inevitable.

A trend of live video broadcast may fundamentally solve this problem – virtual human. Virtual human belongs to the intellectual property and intangible assets of enterprises, and the language behavior is completely controllable, which can perfectly solve the problem of highlighting personal IP to create private domain traffic while avoiding the negative impact of personal instability. The technology has matured rapidly so that the short video output of one-way interaction can completely replace the real person. In two-way interaction, pure voice interaction has been close to the real person interaction in some characteristic scenarios, but the video animation technology is not yet mature, and it will take 3-5 years to commercialize on a large scale. At present, a number of domestic Financial Institution Groups have tested the waters to launch virtual human, and are mainly used in the field of publicity products and customer service. This trend will be further strengthened in the future.

3. Continue to create topics, maintain popularity and customer activity

The operation of IP needs to continue to maintain popularity, just like the DAU and MAU of the APP need to be maintained in the 1.0 stage of Internet marketing. The main means to maintain popularity in the field of short videos and live broadcasts are: manufacturing or tracking hot topics, emotional resonance, ultimate cost-effective goods, lady dancing, curiosity and creativity… The audience of short videos can be classified according to the interest label, and the short videos can also be divided into different types: mukbang, funny, travel, cooking, dancing, singing… People gather in groups, and you can consider launching different types of video solutions to attract different types of customers. Of course, the customer group must be a pre-selected target customer group, and the type of scene has a high degree of compatibility with the product or service.

4. The problem of low frequency of self-operated products

Domestic manufacturers’ self-operated short video or live broadcast platforms do not seem to have solved this problem to a high extent. In the insurance industry, we have browsed the live broadcast platforms of Ping An and ZhongAn, which have launched live video broadcasts. Repeated oral broadcasts without new ideas are doomed to bleak popularity and transaction volume. Direct and blunt sales just move the offline sales scene to the online, which is meaningless. Only the brand trust formed through the continuous accumulation of popularity, coupled with the natural transformation of scene-based entry, can truly play the role of online delivery. For example, if an agricultural insurance company can establish an agricultural teaching video platform, it will use the scene areas such as planting and breeding technology and agricultural sales that farmers need to be empowered as the entry point for short videos or live broadcasts. If you think that the self-built online business scene is too heavy, you can at least shoot some low-cost teaching videos or short videos that farmers like to see, and then insert the insurance purchase link into it, which will also play a good role.

Another solution is to introduce high-frequency scenarios. There is no need to insist that your platform only sells your own products. You can consider introducing high-frequency products and services from strategic partners to attract popularity at cost-effective sales prices, and drive your own product sales when selling complementary products.

Author Email: gaoshengtan2021@yeah.net

??1905 movie network news Since the divorce between Dou Wei and "Diva" Wang Fei, people’s attention has gradually decreased, until he disappeared from people’s field of vision. As a "low-key hero" in the rock music scene, Dou Wei’s personality is inherently incompatible with this complex entertainment circle, but he has no choice but to rely on this circle for his work to survive. Recently, Dou Wei, who has been "disappeared" for a long time, returned to the rivers and lakes again with a photo of taking the subway, which immediately caused heated discussions among netizens. Some people lamented that some people were watching the fun. Regarding Dou Wei’s "mental outlook" now: bald top, beard, worn backpack, etc., it gives people the feeling that he is a down-and-out artist. Many netizens watching the fun said: "Looking at his current appearance, he really doesn’t deserve Wang Fei." Yes, even though it has been many years since their divorce, he can’t get rid of the title of "Faye Wong’s ex-husband". But don’t forget that as a rock musician, his contribution to the rock music scene is unparalleled.

　

??Dou Wei easily hit the headlines with just a subway photo, which made another rock hero Wang Feng feel embarrassed. Wang Feng’s road to headline can be described as a "history of blood and tears". Every time there is a major news exposure, it is not that Wang Fei and Li Yapeng are divorced, or that they meet the little flower denizens to show their love. Finally, it is ridiculed by netizens that "proposing to Ziyi may be on the headlines". After the proposal, Ziyi’s brother snatched the headlines. It seems that Wang Feng really has "no fate" with the headlines. Editors in the entertainment industry are also anxious for him when they see this, and they have initiated the topic of "helping Wang Feng hit the headlines".

There must always be a "diva" to accompany you on the road to rock

　

??For Toutiao, "low-key hero" Dou Wei may not be disdainful about this. There is no denying that Dou Wei is a very talented person, but in his love life, he does have a lot of confusion. The emotional drama between him and Wang Fei, Gao Gao, and Jiang Xin once caused a sensation in the music world, and is still talked about by people today.

Dou Wei conquers Faye Wong with music

　

??With her first love Jiang Xin to the point of talking about marriage, she cheated on Wang Fei and was caught raping, causing the three to argue in the hotel and alerting the police; married with Wang Fei, but accused the media of the pregnancy was a conspiracy planned by Wang Fei; before divorcing Wang Fei, she generously took Plateau to eat, and introduced to reporters that "this is my lover". A series of behaviors forced Wang Fei to break the marriage contract with him. She loved him so much that she let go of her identity as a "diva" and lived in a simple hutong in Beijing. She was also photographed by reporters pouring a urinal for Dou Wei with sleepy eyes. She paid so much, but was erased by a series of words "conspiracy" and "lover". Some people say that Dou Wei is selfish, has no sense of responsibility, is too heartless to women, and only pays attention to his own feelings. But no matter what others say, Wang Fei, Gao Gao, Jiang Xin and their attitude towards Dou Wei is still like "old friends". Even if they break up, they still admire his works, which may really confirm the saying of the year that Dou Wei conquered Wang Fei through music.

Wang Feng has successfully proposed to Zhang Ziyi

　

??Breaking up can still be friends, this sentence is only suitable for Dou Wei, and it is somewhat "mocking" when placed on Wang Feng. Looking at Wang Feng’s love history, it is not inferior to Dou Wei. He fell in love with Gao Xiaosong’s predecessor Junzi, which caused Junzi to commit suicide; he married his first wife Qi Dan for less than a year and quickly divorced; he fell in love with Ge Huijie, who made her pregnant at the age of 18 and gave birth to her first daughter "Little Apple"; he divorced his second wife Kang Zuoru during breastfeeding, and his wife accused him of "infidelity"; later his love affair with Zhang Ziyi was exposed and he proposed successfully. I don’t know what his life with Empress Ziyi will be like in the future, but the scolding battle with Ge Huijie has attracted more attention than his show of love with Ziyi. Wang Feng is indeed not as good as Dou Wei in this regard. Dou Wei’s three women not only have a good relationship with him, but also the friendship between Wang Fei and Jiang Xin in the plateau is really surprising. These "exes" not only did not tear their faces, but on the contrary, the relationship was quite good. The ex-wife Gao and Dou Wei’s first love girlfriend Jiang Xin have cooperated for many years, and "Queen Tian" Wang Fei will also interact with plateau on Weibo. Although netizens do not understand this "sisterhood", they have to feel that Dou Wei is the "winner in life".

　

??In terms of love, Dou Wei and Wang Feng’s attitude is also so obvious. Although he has a former wife, Dou Wei is not as high-profile as Wang Feng, and his attitude towards the media is as "straightforward" as always. Back then, the media reported a lot about Dou Wei’s relationship, which made him angry and burned Zhuowei’s car, which was praised by netizens as "fighting for freedom". However, Wang Feng did not have a high profile in love, but only a higher profile. In order to "grab the headlines", he confessed to Zhang Ziyi in front of 80,000 fans at the concert for 8 minutes. Although this move moved Ziyi, the next day’s headlines were still upstaged by Evergrande’s championship.

Next page:"Unashamed" really makes Wang Feng unashamed?