On April 17th, AITO’s M5 Series Huawei Advanced Intelligent Driving Edition (AITO’s M5 Intelligent Driving Edition) was officially launched. Yu Chengdong, managing director of Huawei, CEO of BG and CEO of BU, a smart car solution, said: "The M5 series smart driving version is in ‘ HarmonyOS cockpit ceiling ’ On the basis of, add ‘ Intelligent driving ceiling ’ , let the M5 version become ‘ Shuangzhi ceiling ’ , HUAWEI ADS 2.0 for the first time? The intelligent driving system makes people drive safer and more comfortable, and raises intelligence to a new height in the industry! "

　　The M9, the first full-size flagship SUV of AITO brand, also made its debut at the press conference. The extended range version and pure electric version will be scheduled on April 17th and will be officially released in the fourth quarter of 2023.

　　AITO Wenjie M5 Intelligent Driving Edition, jointly designed by Cyrus Auto and Huawei, will be the first one equipped with HUAWEI ADS 2.0 at the same time. The intelligent driving system and HarmonyOS Intelligent Cockpit 3.0 provide an intelligent driving experience infinitely close to L3. Wujie M5 Intelligent Driving Edition is equipped with technologies such as HUAWEI DriveONE pure electric drive platform and HUAWEI DATS dynamic adaptive torque system, and has a pure battery life of 255km and a long comprehensive battery life of 1425km (the pure battery life is the CLTC comprehensive working range of the battery pack of Wenjie M5 Rear Drive Intelligent Driving Edition, and the comprehensive cruising range is the total cruising range of the CLTC comprehensive working range of Wenjie M5 Rear Drive Intelligent Driving Edition. ）。 New hardware such as laser radar, HUAWEI MagLinkTM magic car interface, etc., combined with breakthroughs in technology such as General Obstacle Detection (GOD) network and spatial audio, make the M5 Smart Driving Edition in the world a real intelligent ceiling.

　　It is the first time to install HUAWEI ADS 2.0, and it can be opened with or without pictures.

　　AITO Wenjie M5 Intelligent Driving Edition is the first vehicle equipped with HUAWEI ADS 2.0 advanced intelligent driving system, equipped with an overhead laser radar, three millimeter-wave radars, eleven high-definition cameras and twelve ultrasonic radars. The new antenna technology is superimposed to double the signal, and it is the first to realize the high-speed and urban advanced intelligent driving function independent of high-precision maps, bringing an infinitely high-order intelligent driving experience close to L3. It is estimated that this year, in Q2, the map-free commercial high-order intelligent driving scheme (the map-free commercial high-order intelligent driving scheme refers to the high-order intelligent driving scheme that does not rely on high-precision maps) will be extended to 15 cities nationwide, and in Q4, it will be extended to 45 cities.

　　On the basis of integrating BEV(Bird Eye View) perception ability, AITO-bound M5 Intelligent Driving Edition is the industry’s first GOD network, which can identify alien objects outside the white list of general obstacles. Combined with the road topology inference network, vehicles can drive with or without maps, so that vehicles can see, understand and drive better.

　　Driving with people is safer, driving with wisdom is more comfortable and parking is more worry-free.

　　AITO asks the M5 Smart Driving Edition to make driving safer. Cars can reach beyond their reach, and they are not afraid of the change of light and shade in and out of the tunnel and the glare at night, and accurately identify pedestrians, vehicles and other special-shaped obstacles. Under the urban road conditions, the M5 Intelligent Driving Edition can actively avoid all kinds of vehicles occupying the road, and effectively deal with scenes such as "opening the door to kill" and "ghost probe". Even in the scenes such as pedestrians with strong glare at night, the maximum braking speed can reach 50 km/h.

　　AITO asks the M5 Smart Driving Edition to make smart driving easier. In the high-speed scene, crossing the city is no longer tiring. The M5 version of Zhijie can be imported and exported to the high-speed ramp independently, with a success rate of 98.86%, and the MPI(Miles Per Intervention) of long-distance navigation is as high as 114km, which is comparable to the reliability of "old driver".

　　AITO asks M5 Smart Driving Edition to make parking more worry-free. Memory parking, which is carried for the first time, enables the vehicle to learn independently in the garage environment and build a 3D model. After the fixed parking space is parked once, it will automatically plan the route for parking. Thanks to Huawei’s self-developed parking regulation and control algorithm, Wenjie M5 Intelligent Driving Edition can handle more than 160 parking scenes including dead-end road parking/parking, automatic vehicle parking, low-speed automatic parking, parking service assistance, etc. The parking recognition rate is as high as 96%, and the parking success rate is 95%. Intelligent parking assistance, real parking space can be parked when it is visible.

　　HarmonyOS cockpit was upgraded to realize "mobile whole house intelligence"

　　AITO’s M5 Smart Driving Edition is equipped with HarmonyOS 3 smart cockpit, and the "smart cockpit ceiling" is upgraded to raise the intelligence of the car to a new height. The intelligent perception in the car of the M5 Smart Driving Edition goes further, which makes the car adapt to people and realizes all-round automatic adjustment of seat position, HUD height and rearview mirror position.

　　A number of brand-new software and hardware technologies have been put on the bus, which has also enabled the M5 Intelligent Driving Edition to realize "mobile whole house intelligence": the first time the space audio technology is put on the bus, combined with 19 units of professional-grade audio, it makes users feel like visiting the performance site of the National Grand Theatre; In-vehicle interface of HUAWEI MagLinkTM in the back row can realize multi-device linkage, such as controlling the content watched by children on the back panel, team games in front and back rows, and dual-screen access to meetings, etc., so that the M5 Smart Driving Edition can easily become a user’s exclusive study, game hall or conference room. HarmonyOS 3 also further integrates the car and the mobile phone: the interconnection function of PC car and machine makes the temporary office in the car more efficient; The mobile phone uses the function of internal address navigation and circulation, and the car can be navigated at the touch of the mobile phone.

　　Long battery life and extraordinary driving experience

　　AITO Wujie M5 Smart Driving Edition has a hidden door handle, a racing-class side wall diversion air inlet and a sharp-tailed swift spoiler tail, which brings more excellent aerodynamic design, reduces the wind resistance of the whole vehicle by 11%, and improves the comprehensive endurance by 14.7% to 1425km (endurance under CLTC working conditions).

　　Empowered by the HUAWEI DriveONE pure electric drive platform, the Wujie M5 Smart Drive Edition has a 4.4-second 100-kilometer acceleration performance comparable to that of a super sports car. With the blessing of Huawei DATS system, all-aluminum chassis, front double wishbone and rear multi-link, it brings users the ultimate handling performance experience. Add 20-inch double five sports wheels, equipped with red brake calipers, iconic penetrating eagle wing taillights and LOGO taillights, which are highly recognizable.

　　In addition, the legroom in the back row of the M5 intelligent driving version is optimized to 870mm, so that passengers can sit for a long time. The trunk has a volume of 369L, which can be expanded to 776L after the rear row is put down. With the reverse charging of 3500W, it still supports the battery life of more than 800km after camping in the wild for a week, which easily meets the travel needs.

　　The official guide price of AITO Wujie M5 Intelligent Driving Edition is: 279,800 yuan for Wujie M5 Rear Drive Intelligent Driving Edition, 299,800 yuan for Wenjie M5 Four-wheel Drive Intelligent Driving Edition, 289,800 yuan for Wenjie M5 Pure Electric Intelligent Driving Rear Drive Edition and 309,800 yuan for Wenjie M5 Pure Electric Intelligent Driving Four-wheel Drive Edition. The standard functions of HUAWEI ADS 2.0 advanced intelligent driving system software package have covered 19 functions such as high-speed LCC(Lane Centering Control Lane Cruise Assist), urban LCC, and high-speed NCA (Navigation-based Cruise Assist). The optional premium package also includes three functions: urban NCA, AVP(Automated Valet Parking in parking service) and urban LCC enhancement. The one-time purchase price is 36,000 yuan, the annual subscription price is 7,200 yuan, and the monthly subscription price is 720 yuan. During the pre-sale period (April 17 to June 30, 2023), you can enjoy the first sale rights such as deposit expansion, optional fund gift and 6-month HUAWEI ADS 2.0 premium package gift; This product can also enjoy an additional replacement subsidy of 10 thousand yuan for multi-vehicle replacement.

　　At this conference, the flagship SUV of Panoramic Wisdom & mdash; — AITO Wenjie M9 brings a brand-new family design based on the design concept of "extreme simplicity and purity" in Wenjie series. As a full-scale flagship SUV, Wenjie M9 has a comfortable seating space comparable to MPV, and provides 3-6 changeable seating spaces, a newly-built D-class luxury SUV platform, an all-aluminum chassis, and air springs and CDC shock absorption systems as standard in all departments, bringing better riding comfort and safety. As the flagship product of Huawei’s deep empowerment, Huawei’s smart car full-stack technology solution is fully on board. On the basis of the double "ceilings" of smart cockpit and intelligent driving, it includes Huawei’s megapixel smart headlights, HUAWEI AR-HUD, AI big model, sensing federation and other black technologies, all of which are on board, bringing the ultimate intelligent experience of the whole scene.

　　The estimated price range of AITO’s M9 extended range version and pure electric version is 500,000-600,000 yuan. Consumers can book through Huawei Mall and enjoy the corresponding rights of booking, which will be officially released in the fourth quarter of 2023.

　　

　　

　　

　　On November 18th, according to official website, Housing and Urban-Rural Development Bureau of Ezhou City, Hubei Province, recently, Ezhou Housing and Urban-Rural Development Bureau, Ezhou Natural Resources and Planning Bureau and Ezhou Housing Provident Fund Center jointly issued the Notice on Further Promoting the Stable and Healthy Development of the Real Estate Market in Our City.

　　The notice proposes to adjust the loan amount of housing provident fund in stages. From Oct. 31, 2023 to Oct. 31, 2024, if the employee who paid the housing provident fund newly purchased ordinary self-occupied housing in Ezhou (except for business transfer), the loan amount can be increased by 20% according to the current loan amount of the employee’s family, and at the same time it does not exceed the maximum loan amount of Ezhou provident fund loan (that is, the maximum loan amount of the first family loan is 600,000 yuan, and the maximum loan amount of the second family loan is 500,000 yuan). The floating policy of loan amount and other floating policies of housing provident fund loans are not superimposed.

　　At the same time, further liberalize the restrictions on household registration of provident fund loans. Employees who have paid in the middle reaches of the Yangtze River agreed in Hubei Province and the Convention on Cooperation of Housing Provident Fund Management Centers of Urban Agglomerations in the Middle Reaches of the Yangtze River, when applying for provident fund loans for newly purchased houses in Ezhou City, will no longer be examined whether the borrowers have Ezhou household registration, and the conditions and handling procedures for other loans in different places will remain unchanged.

　　In addition, optimize the housing levy and resettlement policy. In principle, the city will no longer build new resettlement houses, and adopt monetization, room tickets, and group purchase of commercial housing.

　　The "Notice" also proposes to support group purchase of commercial housing. Encourage development enterprises to give preferential purchase, support scientific research institutions, industrial parks, universities, enterprises and institutions, and concentrate on buying commercial housing to solve the housing problem of employees. Encourage all localities and enterprises to centrally arrange employee housing through group purchase of existing commercial housing. Support state-owned enterprises to buy commercial housing as affordable rental housing, talent housing and resettlement housing to solve the housing difficulties of the masses.

　　The "Notice" shows that during the period from October 1, 2022 to December 31, 2023, taxpayers who sell their own houses and re-purchase houses in this city within one year after the sale of their existing houses can apply for a refund of the personal income tax paid for the sale of their existing houses according to regulations.

　　In addition, optimize the criteria for determining the number of family housing loans. Bank financial institutions identify the second set of housing purchased by families with many children as the first set of housing when they purchase loans.

　　The following is the full text of the policy:

　　The people’s governments of all districts, the administrative committees of gedian Development Zone and Airport Economic Zone, and all relevant units:

　　In order to implement the decision-making arrangements of the CPC Central Committee and the State Council, timely adjust and optimize the real estate policy, support the rigid and improved housing demand of residents, stimulate the vitality of the real estate market, boost market confidence, and promote the sustained, stable and healthy development of the city’s real estate market. With the consent of the Municipal People’s Government, combined with the actual situation of our city, the relevant matters are hereby notified as follows:

　　First, support residents to buy houses.During the period from October 1, 2022 to December 31, 2023, taxpayers who sell their own houses and re-purchase houses in this city within one year after the sale of their existing houses may apply for a refund of the personal income tax paid for the sale of their existing houses according to regulations.

　　Second, optimize the criteria for determining the number of family housing loans.Bank financial institutions identify the second set of housing purchased by families with many children as the first set of housing when they purchase loans.

　　Three, the phased adjustment of housing provident fund loan amount.From October 31, 2023 to October 31, 2024, if the employees who have paid the housing provident fund purchase ordinary self-occupied housing in our city (except for business transfer), the loan amount can be increased by 20% according to the current loan amount of the employee’s family, and at the same time it does not exceed the maximum loan amount of the provident fund loan in our city (that is, the maximum loan amount for the first family loan is 600,000 yuan, and the maximum loan amount for the second family loan is 500,000 yuan). The floating policy of loan amount and other floating policies of housing provident fund loans are not superimposed.

　　Fourth, further liberalize the restrictions on household registration of provident fund loans.Within the scope of this province and the "Convention on the Cooperation of Housing Provident Fund Management Centers of Urban Agglomerations in the Middle Reaches of the Yangtze River", the paid employees in the urban circles in the Middle Reaches of the Yangtze River will no longer be examined whether the borrower has Ezhou household registration when applying for provident fund loans for newly purchased houses in this city, and the conditions and handling procedures for other loans in different places will remain unchanged.

　　Five, optimize the housing levy and resettlement policy.In principle, the city will no longer build new resettlement houses, and adopt monetization, room tickets, and group purchase of commercial housing.

　　Sixth, support the group purchase of commercial housing.Encourage development enterprises to give preferential purchase, support scientific research institutions, industrial parks, universities, enterprises and institutions, and concentrate on buying commercial housing to solve the housing problem of employees. Encourage all localities and enterprises to centrally arrange employee housing through group purchase of existing commercial housing. Support state-owned enterprises to buy commercial housing as affordable rental housing, talent housing and resettlement housing to solve the housing difficulties of the masses.

　　Seven, accelerate the revitalization of the stock of land.For the stock of state-owned construction land that has been sold but has not yet been built and there is no legal dispute, after investigation and publicity, the government of the jurisdiction will recover the land according to law and rationally adjust the plan to re-sell it. Real estate projects that have been publicized and not started are allowed to adjust the housing structure and apply for the change of construction permit without changing the nature of land use and the floor area ratio. For the state-owned construction land that has been sold but not yet built or partially built, if the original commercial-residential ratio of construction land is no longer suitable for market demand, it can be adjusted according to the prescribed authority and procedures, and the land transfer fee can be paid back according to the market evaluation price.

　　Eight, support real estate enterprises to bail out.Introduce incentive mechanism to improve the enthusiasm of commercial banks to issue real estate loans and meet the reasonable financing needs of real estate enterprises. On the premise of sufficient funds for the completion and delivery of the project, combined with the credit situation of the enterprise, real estate enterprises are allowed to withdraw funds beyond the supervision quota to pay for the project construction of different plots of the same company and the purchase of land in this city.

　　Nine, support the construction of high-quality housing.In the planning conditions of new land transfer, we should support the construction of the fourth-generation residential buildings, promote prefabricated and energy-saving buildings, encourage residential projects to allocate spaces such as landscape balconies, appropriately increase the construction area that is not included in the floor area ratio, optimize the technical specifications such as the depth of residential balconies and the control requirements of area ratio, and promote the design innovation of new residential buildings.

　　The "Notice" shall be implemented as of the date of promulgation and shall be interpreted by the Municipal Housing and Urban-Rural Development Bureau. Each district can formulate support policies to promote the stable and healthy development of the real estate market in its own jurisdiction in light of the actual situation, and relevant measures can be superimposed with this Notice.

　　Note: Urban agglomerations in the middle reaches of the Yangtze River include Wuhan, Changsha, Hefei, Nanchang, Huangshi, Yueyang, Jiujiang, Huanggang, Zhuzhou, Fuzhou, Xianning, Xiangtan, Yichun, Yichang, Jingzhou, Xiaogan, Ezhou, Tianmen, Xiantao and Qianjiang.

　　Sino-US tariffs welcome new news.

　　Late at night on December 26th, Beijing time, the Office of the US Trade Representative announced that it would further extend the 301-clause tariff exemption period for 352 imported goods from China and 77 imported goods from China related to epidemic prevention in COVID-19, from December 31st this year to May 31st, 2024.

　　Huawei successfully screened the screen today! On December 26th, the M9, the most expensive model of Huawei, went on the market, with a price of 469,800 yuan and a longest battery life of over 1,400 kilometers. Huawei Yu Chengdong said, "The M9 is the best SUV within 10 million yuan". He also said that the booking volume of M9 has exceeded 54,000. In addition, the poster released by Huawei on the evening of 26th showed that the two-hour listing of M9 (generally referring to reservation and no refund of deposit) exceeded 10,000 vehicles.

　　Look at the detailed report!

　　The Office of the United States Trade Representative announced that

　　On December 26th, local time, the Office of the US Trade Representative announced that it would further extend the 301-clause tariff exemption period for 352 imported goods from China and 77 imported goods from China related to epidemic prevention in COVID-19, from December 31st this year to May 31st, 2024.

　　Prior to this, on September 6th, the Office of the US Trade Representative also announced that it would further extend the 301 tariff exemption period for 352 imported goods from China and 77 imported goods from China related to epidemic prevention in COVID-19, and the period would be extended from September 30th to December 31st this year. On September 7th, China’s Foreign Ministry spokesperson Mao Ning said that as a matter of principle, we have always opposed the fight against tariff war, thinking that there is no winner in tariff war. The unilateral imposition of tariffs by the United States on China violates WTO rules, which is unfavorable to China, the United States and the world.

　　According to previous media reports, during Trump’s administration, he invoked Section 301 (commonly known as Section 301 of the US Trade Act of 1974) in the name of "national security" to impose tariffs on China’s imported goods. During the Trump administration, there were more than 2,200 goods exempted from tariffs, of which 549 products were extended for one year, but all exemptions expired at the end of 2020. In October, 2021, the Office of the United States Trade Representative announced that it planned to re-exempt 549 imported goods from China, and solicited public opinions on this. After a lapse of nearly half a year, the Office of the US Trade Representative issued a statement on March 23, confirming 352 of the 549 imported goods from China that were to be exempted from tariffs again. This tariff exemption period has been extended many times so far.

　　In March 2022, Shu Jueting, spokesperson of the Ministry of Commerce, said at the press conference that China noticed that on March 23, the Office of the US Trade Representative announced that it would resume exempting 352 items of goods imported from China from additional tariffs, which would help the normal trade of related products. China has always believed that the unilateral tariff increase measures of the United States are unfavorable to China, the United States and the world. Under the current situation that inflation continues to rise and global economic recovery is facing challenges, it is hoped that the United States will cancel all tariffs on China as soon as possible from the fundamental interests of consumers and producers in China and the United States, and push bilateral economic and trade relations back to normal track as soon as possible.

　　The M9 in Wenjie is selling like hot cakes.

　　On December 26th, Yu Chengdong, managing director of Huawei, CEO of BG, and chairman of BU, a smart car solution, officially released the M9 at the press conference of the world of inquiry and the whole scene of Huawei in winter, with the price starting from 469,800 yuan. Yu Chengdong said, "The M9 is the best SUV within 10 million yuan".

　　Wenjie M9 has launched four models with extended range and pure electric power, and the price range is 469,800 ~ 569,800 yuan, which is the most expensive model of Huawei at present. Among them, the extended range Max version is 469,800 yuan, the pure electric Max version is 509,800 yuan, the extended range Ultra version is 529,800 yuan, and the pure electric Ultra version is 569,800 yuan.

　　Yu Chengdong said that the order for the M9 has reached 54,000, and the first batch of new cars will be delivered on January 26th, 2024, and mass delivery will be started on February 26th. In addition, the poster released by Huawei on the evening of 26th showed that the two-hour listing of M9 (generally referring to reservation and no refund of deposit) exceeded 10,000 vehicles.

　　With the launch of new cars, there are three models under the brand of Wenjie: M5, M7 and M9. Together with the Zhijie S7, which cooperated with Chery not long ago, Huawei HarmonyOS Zhixing currently has two brands, namely Wenjie and Zhijie, and four models are on sale. In the future, Huawei will also work with BAIC andCooperate with new "Jie" generation brands and new models.

　　It is understood that intelligent car selection is the deepest cooperation mode between Huawei and automobile companies. Huawei not only provides key technologies such as intelligence, but also deeply participates in product definition and development, and also opens its own terminal channels to help sell cars. Previously, Huawei upgraded the smart car selection mode to HarmonyOS Zhixing.

　　It is the first partner of Huawei HarmonyOS Zhixing, and released the first intelligent car selection product in April 2021. In 2022, the sales volume of the brand series products created by both parties reached 75,000, which was once the fastest growing in China.Brand. However, in the first half of this year, the world encountered Waterloo, and the monthly sales volume once fell to more than 3,000 vehicles. Until three months ago, the listing of the new M7 in Wenjie achieved unexpected success, with orders exceeding 100,000 vehicles in just over two months. In order to deliver the model in time, the factory that produced the model invested more than 3,000 workers in two shifts, and delivered more than 10,000 single models in October and November for two consecutive months. Officials expect that the delivery of 23,000 vehicles will be completed in December, and the monthly delivery will exceed 30,000 vehicles next year.

　　He Liyang, president of Automobile Co., Ltd., said at the press conference on December 26th that Cyrus’ factory in Chongqing is stepping up production and has started the production mode of two shifts a day. He revealed that up to now, the number of new M7 cars in the world has exceeded 120,000, of which more than 60% users choose the smart driving version, and the monthly delivery capacity will reach 30,000 from January next year.

　　According to Blue Whale Financial News, it was learned from insiders close to Huawei that AITO will launch the new M5 in the first half of next year, and the brand-new M8 between M7 and M9 will also be launched in the second half of next year.

　　A-share "Huawei" want to be embarrassed again?

　　In the secondary market, this year,Concept stocks have been active repeatedly. Although they have been adjusted with the broader market recently, the Wind index still rose by more than 11% during the year, significantly outperforming the broader market index. In terms of individual stocks,The increase during the year exceeded 440%., Cyrus rose by more than 100%,、Wait for the increase to exceed 40%.

　　Recently, Huawei Technologies Co., Ltd. applied for registration of "Zunjie" and "Qingjie" trademarks, which are internationally classified as means of transport and scientific instruments, and the current trademark status is awaiting substantive examination. Previously, Huawei had applied for a series of trademarks related to the world, including Wen, Zhi, Yong, Hui, Zhu, Ao, Zhi and Yi. Not surprisingly, most of these "Jie" trademarks are prepared for HarmonyOS Zhixing Ecological Alliance. The above news once triggered a rise in concept stocks.

　　Recently, it was pointed out that Huawei vigorously laid out its automobile business, and the three models enabled automobile enterprises to build and sell good cars from simple to deep. Since 2023, the automobile business map has accelerated. Under the background of the rapid development of smart car industry, Huawei is expected to rise with the advantages of core technology, ecology, brand and channels. It is suggested to pay attention to the cooperative car enterprises in Huawei’s automobile industry chain and the core manufacturers in related fields such as intelligent driving, intelligent cockpit, three-electric system and traditional parts.

　　HuaxinIt is also indicated that the M9 is fully ahead in terms of safety, maneuverability and intelligence, and it is expected to become a new generation of explosive models, which will drive the flexibility of supply chain enterprises. It is suggested to focus on supply chain investment opportunities.He also said that he is optimistic about Huawei’s automobile industry chain.

　　Guosheng recently pointed out that the M9 in the world is expected to become another explosion of Huawei’s intelligent selection system, and it continues to verify that Huawei’s intelligent selection and empowerment car companies bring high growth. Continue to be optimistic about Huawei’s smart car industry chain. Smart car is a subdivision track with clear competition pattern and excellent medium-term logic. Considering Huawei’s industry-leading effects in autonomous driving, intelligent cockpit and intelligent safety, Huawei’s cooperative ecology is expected to enhance its product strength in the environment of intensified competition in the whole machine factory, and companies related to the industrial chain are expected to benefit from the development dividend of domestic smart cars by relying on ecological advantages, forming a pre-paid card position. At the same time, it is necessary to pay attention to the industrial changes brought by technology leaders, and autonomous driving is expected to accelerate its landing, forming an overall opportunity for the industry.

　　 On March 19 th, Xiaomi SU7 will be delivered on March 28 th. At present, it has arrived at the store and started a static experience. Yesterday, many bloggers and media released photos of Xiaomi SU7 interior.

　　As the first model of Xiaomi Automobile, Xiaomi SU7 is positioned as a C-class high-performance eco-technology car, equipped with a 16.1-inch central control large screen and a 7.1-inch flip full LCD instrument panel. The expansion dock below the screen supports external expansion devices, such as game consoles.

　　This model has three color schemes: Galaxy Grey, Twilight Red and Obsidian Black, and more color schemes will be provided later.

　　In addition, Xiaomi SU7 also adopts the intelligent cockpit system developed by Xiaomi Automobile, which is equipped with Qualcomm Snapdragon 8295 chip, supports CarPlay and AirPlay, has a 56-inch HUD head-up display, and adopts a three-spoke multi-function steering wheel with function knobs on both sides.

　　In addition, Xiaomi SU7 has a large space in the back row and can hang two flat plates (Note: Apple iPad is supported as an expansion screen, and it seems that a small refrigerator and other configurations are also provided.

　　Xiaomi SU7 seat is also made of Nappa leather. Both the main seat and the passenger seat support electric adjustment and memory function, and also support forward and backward movement, 4-way height adjustment, backrest adjustment and 4-way waist adjustment. At the same time, it is equipped with heating, ventilation, massage and other functions.

　　Xiaomi SU7 also retains most physical buttons, which can control the air conditioning temperature, air volume, tail opening and closing and air suspension adjustment. In addition, it will be equipped with ambient lights, a 5.35-square-meter glass roof and a 15-speaker sound system.

　　Xiaomi SU7 is positioned as a C-class high-performance eco-technology car with a length of 4997mm, a wheelbase of 3000mm, a width of 1963mm, a height of 1440mm and a drag coefficient of Cd 0.195.

　　In terms of power, the maximum power of Xiaomi SU7 dual-motor version is 673 horsepower, the acceleration time of 0-100km/h is 2.78 seconds, and it is equipped with a () ternary lithium battery with a capacity of 101kWh, and the CLTC cruising range is 800km. The single-motor version has a maximum power of 299 HP, an acceleration time of 5.28 seconds from 0 to 100 km/h, and a capacity of 73.6kWh. The CLTC cruising range is 668km.

According to Yu Chengdong, chairman of BU, Huawei’s smart car solution, in a circle of friends, the number of new M7 models in the world has exceeded 50,000, and on October 6th, the number of new M7 models exceeded 7,000, reaching a new high.

It is understood that the reason why the new M7 model is popular in the market is that it has outstanding safety performance and excellent intelligent driving function. In terms of safety performance, the body structure of the new M7 has been re-molded, and the welding production line has also been re-transformed. The proportion of submarine-class high-strength thermoformed steel in the whole vehicle has reached 24.4%, which is 16% better than that of BMW X5L, and the proportion of "high-strength steel+aluminum alloy" in the whole body is 80.6%. HUAWEI ADS 2.0 advanced intelligent driving system (including laser radar *1, high-definition visual perception camera *11, millimeter-wave radar *3, ultrasonic radar *12) is installed in the intelligent driving version of the new car-asking M7, which can realize high-speed and urban advanced intelligent driving without relying on high-precision maps, and support parking service and ultra-narrow parking spaces.

Zhang Xiaorong, president of the Institute of Deep Science and Technology, told the media that due to Huawei’s advantages in technological innovation and intelligence, the new M7 in the world has stronger competitiveness in intelligent driving, car networking and artificial intelligence, attracting consumers. Citic Securities Research Report pointed out that Huawei Zhixuan has ushered in an inflection point in the M7 redesign after experiencing the first round of the M5/M7 model cycle.

Faced with the rapid outbreak of market demand, the manufacturers of the new M7 are also making every effort to ensure the supply of production capacity. The relevant person in charge of Sailis said, "In order to deliver the car to the users as soon as possible, Sailis Auto Smart Factory is accelerating the production capacity increase, strictly controlling the quality, strengthening the supply chain guarantee, and making every effort to ensure the high-quality delivery of new cars."

问界新M7上市后的火爆也重新点燃了资本市场对“问界汽车产业链”的热情，多只产业链相关个股走强。民生证券研报指出，随着合作车型的逐步推出，华为智能驾驶、智能座舱有望快速实现闭环，智选车产业链有望充分受益。

长盈精密(300115.SZ)：长盈精密在深交所互动易回答投资者提问时明确表示，公司是aito汽车的核心供应商之一。长盈精密作为新能源汽车及动力电池结构件行业的新锐，近年来在新能源领域的发展速度非常快，先后在上海临港、四川宜宾、江苏常州、福建宁德、四川自贡等地建设了生产基地，形成了从电芯结构件、模组结构件到电池箱体结构件、新能源汽车零组件等全系列产品线，客户涵盖众多国内外头部新能源汽车及动力电池企业。

联创电子(002036.SZ)：与华为在智能监控和智能驾驶等多个领域展开了深度合作，中标了多款高端车载镜头，是其最重要的镜头供应商之一。

川环科技(300547.SZ)：在投资者互动平台上表示，公司作为赛力斯的核心战略管路系统供应商，参与了赛力斯问界M5(含EV版)、问界M7的管路系统配套，并积极参与后续相关车型管路系统的同步开发。

 

　　Why is the balance insufficient?

　　After investigation, there were more than 490 pieces of information during the period from September 14, 2019 to October 26, 2019, all of which were "expenditures". The column of "transaction type" was mainly displayed as "quick" and "consumption", with the lowest amount in 1 yuan and the highest amount in 1000 yuan.

　　Where did the savings go?

　　Mr. Zeng said that although Ermei deleted all the transaction records in the short video software and the game, she inquired about Alipay payment records, of which about 50,000 yuan was used for "rewarding" and about 20,000 yuan was used for buying equipment in the game.

　　Why are you spending like crazy?

　　The girl told so-and-so that every recharge is voluntary and rewarding the anchor is voluntary. The reason for frequent recharge is: First, because it can be upgraded, there is pride in front of students who also play this game; Second, because you buy "skin" by recharging, you can have many beautiful clothes.

　　In order to upgrade the game and reward the anchor, a 13-year-old girl from Zigong, Sichuan, recharged a short video platform, "Fifth Personality" and "Mini World" in China for more than 490 times in 43 days, and stopped her "crazy games" … …

　　His mother, Wen Qingshu, said that this deposit of more than 70,000 yuan is the only savings saved by the family in the past two years. When this happened, she blamed herself, saying that she didn’t discipline her children well on weekdays. At the same time, she also hopes that the platform can be refunded.

　　On November 10th, Wen Qingshu reported to the local police station in Fushun, Zigong for help. A few days ago, the Chengdu Business Daily-Red Star journalist also contacted the short video platform involved, and the other party responded that if the minor rewards without the consent of the guardian, once verified, the platform will give a full refund.

　　Insufficient balance

　　Mother’s bank withdrew more than 70,000 yuan and her savings were "missing"

　　At 3 o’clock on the afternoon of November 10th, Wen Qingshu, 51, from Fushun County, Zigong City, went to the bank to withdraw money to pay the rent. The counter staff told her that "the balance of your card is insufficient", which surprised her: the card clearly has more than 70,000 yuan. How could it be missing?

　　Through further inquiry, it was found that the savings card was artificially bound to Alipay, and almost all of the 74,242.58 yuan in the card was spent through Alipay, leaving only 0.46 yuan.

　　Wen Qingshu and her husband have three daughters. The eldest daughter has worked, and the second and third daughters are still in primary school. For many years, her husband worked in other places, and Wen Qingshu spent most of her time at home taking care of her two daughters’ diet and daily life. Wen Qingshu’s education level is limited, and she has little contact with new things. She has never used online payment methods such as online banking, Alipay and WeChat. For the sake of economy, even the simplest bank card SMS prompt function has not been opened.

　　So, who moved the savings deposit at home? Wen Qingshu hurriedly called her eldest daughter and asked her to come back and find out.

　　Checklist

　　More than 490 expenditure records　Once at most, 1000 yuan.

　　Knowing that the money in her mother’s bank card was "missing", the eldest daughter called her husband to the lady and hurried back to Fushun from Zigong City. With the help of her daughter and son-in-law, Wen Qingshu printed the running list in the bank and then took it home to check it carefully.

　　After consulting, the running list information from September 14, 2019 to October 26, 2019 is really surprising.

　　According to the inventory records, there are about 508 pieces of transaction information in the whole year, among which only more than 10 pieces of transaction information were recorded from November 11, 2018 to September 7, 2019, while more than 490 pieces of information were recorded from September 14, 2019 to October 26, 2019, all of which were "expenditure", and the column of "transaction type" was mainly displayed as "quick" and "consumption".

　　After the transaction on October 26, 2019, Wen Qingshu’s bank card had no transaction record. Until the afternoon of November 10, she went to the bank to withdraw money and found that the balance in the card was only 0.46 yuan.

　　Through speculation and repeated thinking, the family included their second daughter Xiang Moumou as a suspect.

　　family meeting

　　The second daughter admitted spending Cary’s money.

　　Used to recharge games and reward anchors.

　　Mr. Zeng, the son-in-law, told the Chengdu Business Daily-Red Star journalist that at 6 pm on November 10th, a family meeting was held at home, and the second daughter admitted that she had moved her mother’s bank card.

　　The second daughter confessed to her family that the money in the bank card was used by her, but it was not clear how much she used, except that after the last payment at the end of October, she could no longer use it. These 490 expenses totaled more than 74,000 yuan, all of which were used for game recharge and rewarding anchors.

　　Under the family’s questioning, the second daughter also admitted that the money was mainly used in two aspects, one was to buy "skin" in the game, and the other was to "reward" the anchor when watching the live game in the short video software. Mr. Zeng said that although Ermei deleted all the transaction records in the short video software and the game, she inquired about the payment records of Alipay, of which about 50,000 yuan was used for "rewarding" and about 20,000 yuan was used for buying equipment in the game.

　　The reporter looked at the contents of the games played to XXX, mainly role-playing games. In one of the game interfaces named "Fifth Personality", the role information played by XXX shows that the recharge data is 156,490, and the recharge amount is 15,649 yuan (without deducting the gift score) according to the rule that 1 yuan money is exchanged for 10 points set in the game.

　　According to Mr. Zeng, most of the deposits in the bank card are used to "reward" many live anchors in short video software, and almost all of them play role-playing games live. According to his incomplete statistics, the amount used to reward someone is about 50,000 yuan.

　　The girl involved

　　Recharge and reward are voluntary.

　　For "pride" and "nice clothes"

　　The girl told the reporter that she probably started to contact role-playing games at the beginning of last year, mainly focusing on the game of "fifth personality". She plays with her mobile phone every day when she comes home from school. Under normal circumstances, she plays games for two or three hours every day, and on weekends, she spends more time.

　　In the game, you can upgrade to someone by "fighting", and at the same time, you can purchase points by recharging cash to achieve rapid upgrade and buy different types of "skins" in the mall. Judging from the running list, the first recharge time to XXX was September 14th, 2019, and the recharge amount was 1 yuan money, and then it was increased one after another until it was expanded to watch live video and reward live anchors.

　　Xiang said that the mobile phone number she used was registered with her mother’s ID card, and then she quietly found her mother’s bank card, and registered Alipay through self-study, and then began to recharge.

　　From 1 yuan to 10 yuan, to 68 yuan, and then to 198 yuan, the highest single recharge of 1000 yuan … … After trying again and again, I found that my mother would not find out after each recharge, so the amount of recharge was increasing. In her opinion, Cary’s money is inexhaustible.

　　To say that every recharge is voluntary, and rewarding the anchor is voluntary. The reason for frequent recharge is: First, because it can be upgraded, there is pride in front of students who also play this game; Second, because you buy "skin" by recharging, you can have many beautiful clothes.

　　For the reporter’s question "Do you know how many clothes you can buy with the money you recharged in reality", I said "I don’t know" to XXX; The reporter asked, "Do you know what the money is for your mother and family?" He also said, "I don’t know."

　　Mother blames herself.

　　It is also responsible for not disciplining your daughter well.

　　I hope the platform will refund.

　　Wen Qingshu, the mother, blamed herself very much. She said frankly, "I don’t understand these high technologies", but the fact that her second daughter spent all her savings playing games at home also blamed her for not disciplining her daughter well on weekdays and should bear part of the responsibility.

　　Wen Qingshu said that this 70,000 yuan was accumulated in the past two years, when her husband worked outside the home and saved money. So much money was saved at home, and she hoped to save more for her second daughter and third daughter to study. Suddenly, all my savings are gone, and I feel very sad. I don’t know what to do. I hope the platform can get a refund.

　　At 9 o’clock on the evening of November 10, Wen Qingshu, accompanied by her eldest daughter and son-in-law, went to the local police station to report the case. On November 11th, Mr. Zeng, the son-in-law, took his second sister to the local cultural department to reflect this situation, and called the cultural department where the relevant game software was registered to tell the story and put it on record.

　　Mr. Zeng told reporters that they hope more parents can take warning, correctly guide and manage their children to play games, and avoid similar situations from happening again. At the same time, they also want to seek help through the media to understand the legal ways to recover related losses, hoping to get a refund.

　　Platform involved

　　If the minor rewards without the consent of the guardian

　　Once verified, a full refund will be made.

　　A few days ago, the Chengdu Business Daily-Red Star journalist also contacted the short video software platform used by Xiang Moumou. According to the relevant person in charge of the platform, first of all, the platform does not approve of minors to recharge their rewards when watching live broadcasts. If minors reward without the consent of their guardians, once verified, the platform will refund them in full. In addition, when minors use the software platform, parents can first turn on the youth mode in the interface. After this mode is turned on, content suitable for teenagers will be presented, and it is impossible to recharge the live broadcast.

　　In addition, the relevant staff of the production platform of the "fifth personality" game said that in the event of similar situations, parents are advised to make corresponding complaints through the "caring platform" of the platform. In addition, the platform suggests that parents can communicate with their children more and educate minors to play games reasonably. The platform will also work with parents to jointly protect the growth of minors.

　　Lawyer’s statement

　　A 13-year-old girl is a person with limited capacity for civil conduct.

　　Can declare a refund to the operating platform.

　　But guardians are also at fault.

　　Lawyer Zhang Shouyao of Sichuan Fangce Law Firm believes that the General Principles of Civil Law stipulates that minors over the age of eight are persons with limited capacity for civil conduct, and they can perform civil legal acts on their behalf or with the consent and ratification of their legal representatives, but they can independently perform civil legal acts that are purely beneficial or that are suitable for their age and intelligence.

　　Zhang Shouyao said that as far as the incident is concerned, the 13-year-old girl recharged the game and rewarded more than 70,000 yuan, which is no longer a civil act commensurate with her age and intelligence. If the legal representative does not ratify it, the act is invalid and she can request to return all the recharge and rewards. On the one hand, it can be solved through negotiation, and if necessary, it can seek help from the Consumers Association; If negotiation fails, it can be settled through litigation.

　　Lawyer Feng Jun, a member of the Rights Protection Committee of Sichuan Lawyers Association, said that the 13-year-old girl is a minor and a person with limited capacity for civil conduct in civil law, and she can make judgments on life matters corresponding to her current age. It is generally understood that it is ok for girls to play games such as video game city if they spend hundreds of dollars to buy game coins, but it is invalid to use more than 70 thousand yuan for game recharge one after another. Based on this, the game operator should return the prepaid money to the girl’s parents "because the girl’s big recharge behavior has not been approved by her parents".

　　Feng Jun said that as parents, they should fix evidence to prove that their parents are unaware of the large recharge behavior, and then report to the customer service phone of the game operation platform. If the platform refuses to accept it, they can file a lawsuit in the name of their parents and recover the money through judicial procedures. In addition, Feng Jun also said that in this incident, the girl’s parents, as guardians, failed to fulfill their guardianship responsibilities and bank card custody responsibilities, and they also had certain faults. (Chengdu Business Daily-Red Star journalist Yuan Wei’s photo report)

　　On April 17th, at the nova 11 series and the new product launch conference of the whole scene, AITO Wenjie M5 series Huawei Advanced Intelligent Driving Edition (Wenjie M5 Intelligent Driving Edition) was officially launched. Yu Chengdong, managing director of Huawei, CEO of BG and CEO of BU, a smart car solution, said: "On the basis of the’ HarmonyOS cockpit ceiling’, the M5 series intelligent driving version of Wenjie has added the’ intelligent driving ceiling’, making it a’ double intelligent ceiling’. The HUAWEI ADS 2.0? intelligent driving system, which is the first time to get on the bus, makes people safer to drive, more comfortable to drive intelligently, and raises intelligence to a new height in the industry!"

　　The M9, the first full-size flagship SUV of AITO brand, also made its debut at the press conference. The extended range version and pure electric version will be scheduled on April 17th and will be officially released in the fourth quarter of 2023.

　　Wenjie M5 Intelligent Driving Edition will be the first vehicle equipped with HUAWEI ADS 2.0? intelligent driving system and HarmonyOS Intelligent Cockpit 3.0 at the same time, providing an intelligent driving experience infinitely close to L3. Wenjie M5 Intelligent Driving Edition is equipped with technologies such as HUAWEI DriveONE pure electric drive platform and HUAWEI DATS dynamic adaptive torque system, and has a pure electric battery life of 255km and a long comprehensive battery life of 1425km. New hardware such as laser radar, HUAWEI MagLinkTM magic car interface, etc., combined with breakthroughs in technology such as General Obstacle Detection (GOD) network and spatial audio, make the M5 Smart Driving Edition in the world a real intelligent ceiling.

　　It is the first time to install HUAWEI ADS 2.0, and it can be opened with or without pictures.

　　Wenjie M5 Intelligent Driving Edition is the first vehicle equipped with HUAWEI ADS 2.0 advanced intelligent driving system, equipped with an overhead laser radar, three millimeter-wave radars, 11 high-definition cameras and 12 ultrasonic radars. By superimposing new antenna technology, the signal is doubled, and it is the first to realize the high-speed and urban advanced intelligent driving function independent of high-precision maps, bringing an infinitely high-order intelligent driving experience close to L3. It is expected that the commercial advanced intelligent driving scheme without maps will be extended to 15 cities nationwide in Q2 and 45 in Q4 this year.

　　On the basis of integrating BEV(Bird Eye View) perception ability, the M5 version of Zhijie is the first GOD network in the industry, which can identify alien objects outside the white list of general obstacles. Combined with the road topology inference network, vehicles can drive with or without maps, so that vehicles can see, understand and drive better.

　　Driving with people is safer, driving with wisdom is more comfortable and parking is more worry-free.

　　The M5 Smart Driving Edition makes driving safer. Cars can reach beyond their reach, and they are not afraid of the change of light and shade in and out of the tunnel and the glare at night, and accurately identify pedestrians, vehicles and other special-shaped obstacles. In urban road conditions, the M5 version of Zhijie Intelligent Driving can actively avoid all kinds of vehicles occupying the road, and effectively deal with scenes such as "opening the door to kill" and "ghost probe". Even in the scene such as "ghost probe" of pedestrians with strong glare at night, the maximum braking speed can reach 50 km/h.

　　The M5 Smart Driving Edition makes smart driving easier. In the high-speed scene, crossing the city is no longer tiring. The M5 version of Zhijie can be imported and exported to the high-speed ramp independently, with a success rate of 98.86%, and the MPI(Miles Per Intervention) of long-distance navigation is as high as 114km, which is comparable to the reliability of "old driver".

　　The M5 Smart Driving Edition makes parking more worry-free. Memory parking, which is carried for the first time, enables the vehicle to learn independently in the garage environment and build 3D models. After the fixed parking space is parked once, it will automatically plan the route for parking. Thanks to Huawei’s self-developed parking regulation and control algorithm, Wenjie M5 Intelligent Driving Edition can handle more than 160 parking scenes including dead-end road parking/parking, automatic vehicle parking, low-speed automatic parking, parking service assistance, etc. The parking recognition rate is as high as 96%, and the parking success rate is 95%. Intelligent parking assistance, real parking space can be parked when it is visible.

　　HarmonyOS cockpit was upgraded to realize "mobile whole house intelligence"

　　The M5 intelligent driving version of Wenjie is equipped with the HarmonyOS 3 intelligent cockpit, and the "intelligent cockpit ceiling" has been upgraded to raise the intelligence of the car to a new height. The intelligent perception in the car of the M5 Smart Driving Edition goes further, which makes the car adapt to people and realizes all-round automatic adjustment of seat position, HUD height and rearview mirror position.

　　The boarding of a number of brand-new software and hardware technologies has also enabled the M5 Intelligent Driving Edition to realize "mobile whole-house intelligence": the first boarding of space audio technology, combined with 19 units of professional-grade audio, makes users feel like visiting the performance site of the National Grand Theatre; The rear HUAWEI MagLink magic car interface realizes multi-device linkage, such as controlling the content watched by children on the rear tablet, team games in front and back rows, and dual-screen access to meetings, making the M5 Smart Drive Edition easy to become a user’s exclusive study, game hall or conference room. HarmonyOS 3 also further integrates the car and the mobile phone: the interconnection function of PC car and machine makes the temporary office in the car more efficient; The mobile phone uses the function of internal address navigation and circulation, and the car can be navigated at the touch of the mobile phone.

　　Long battery life and extraordinary driving experience

　　The Wujie M5 Smart Driving Edition has a hidden door handle, a racing-class side wall diversion air inlet and a sharp-tailed swift spoiler tail, which brings a better aerodynamic design, reduces the wind resistance of the whole vehicle by 11% and improves the comprehensive endurance by 14.7% to 1425km.

　　Empowered by the HUAWEI DriveONE electric drive platform, the Wujie M5 Smart Drive Edition has a 4.4-second 100-kilometer acceleration performance comparable to that of a super sports car. With the support of Huawei’s HUAWEI DATS system, all-aluminum chassis, front double wishbone and rear multi-links, it brings users the ultimate handling performance experience. Add 20-inch double five sports wheels, equipped with red brake calipers, iconic penetrating eagle wing taillights and LOGO taillights, which are highly recognizable.

　　In addition, the legroom in the back row of the M5 intelligent driving version is optimized to 870mm, so that passengers can sit for a long time. The trunk has a volume of 369L, which can be expanded to 776L after the rear row is put down. With the reverse charging of 3500W, it still supports the battery life of more than 800km after camping in the wild for a week, which easily meets the travel needs.

　　The official guide price of Wenjie M5 intelligent driving version is: Wenjie M5 rear-drive intelligent driving version 279,800 yuan, Wenjie M5 four-wheel drive intelligent driving version 299,800 yuan, Wenjie M5 pure electric intelligent driving rear-drive version 289,800 yuan and Wenjie M5 pure electric intelligent driving four-wheel drive version 309,800 yuan. The standard functions of HUAWEI ADS 2.0 advanced intelligent driving system software package have covered 19 functions such as high-speed LCC(Lane Centering Control Lane Cruise Assist), urban LCC, and high-speed NCA (Navigation-based Cruise Assist). The optional premium package also includes three functions: urban NCA, AVP(Automated Valet Parking in parking service) and urban LCC enhancement. The one-time purchase price is 36,000 yuan, the annual subscription price is 7,200 yuan, and the monthly subscription price is 720 yuan. During the pre-sale period (April 17 to June 30, 2023), you can enjoy the first sale rights such as deposit expansion, optional fund gift and 6-month HUAWEI ADS 2.0 premium package gift; This product can also enjoy an additional replacement subsidy of 10 thousand yuan for multi-vehicle replacement.

　　At this conference, the flagship SUV of Panoramic Wisdom, Wenjie M9, was also unveiled, which brought a brand-new family design on the design concept of Wenjie series "Extreme Simplicity and Purity". As a full-scale flagship SUV, Wenjie M9 has a comfortable seating space comparable to MPV, and provides 3-6 changeable seating spaces, a newly-built D-class luxury SUV platform, an all-aluminum chassis, and air springs and CDC shock absorption systems as standard in all departments, bringing better riding comfort and safety. As the flagship product of Huawei’s deep empowerment, Huawei’s smart car full-stack technology solution is fully on board. On the basis of the double "ceilings" of smart cockpit and intelligent driving, it includes Huawei’s megapixel smart headlights, HUAWEI AR-HUD, AI big model, sensing federation and other black technologies, all of which are on board, bringing the ultimate intelligent experience of the whole scene.

　　The extended range version and pure electric version of Wenjie M9 will be booked on April 17, 2023, and the estimated price range is 500,000-600,000 yuan. Consumers can book through Huawei Mall and enjoy the corresponding rights of booking, which will be officially released in the fourth quarter of 2023.

　　Guangzhou Daily News (all-media reporter Wen Jing) The holiday in Tomb-Sweeping Day has arrived, and the weather is getting warmer. Whether hiking, camping or long-distance travel around the city is getting hotter and hotter. However, it should be noted that there are hidden dangers in some minority scenic spots and undeveloped areas that have been "planted with grass" on social platforms. On April 3, all-media reporters learned that some social media platforms are cracking down on users sharing content such as "improper play strategy" and "promotion of’ dangerous attractions’". Among them, "Little Red Book" extensively linked community users to form a joint effort of governance, and launched the "risk location" reporting line at the end of January this year. In the past two months, more than 48,000 reports have been received from users. After verification, the platform excavated 112 new risk locations and disposed of more than 350,000 "bad notes".

　　In addition, another social media giant, Tik Tok, also issued a "safety tip" to remind users not to shoot or publish related content of "wild scenic spots", closed or restricted areas with potential safety hazards when they go hiking in Tomb-Sweeping Day.

　　The reporter saw in Xiaohongshu’s "Risk Location" reporting line that when users find recommended dangerous attractions and other contents in the station, they can click on the top of the notes to enter the "Reporting" entrance and select "Risk Location", and the platform will quickly dispose of it after verification. Up to now, Xiaohongshu has put safety tips on more than 520,000 notes of risky locations.

　　In March of this year, Xiaohongshu also publicized a number of "dangerous places" on foot in the station. "With the popularity of hiking, more and more outdoor enthusiasts are seeking new adventures. However, many places not only have extremely high natural protection value, but also complex terrain and weather conditions bring great risks to hiking exploration. We strongly urge everyone to avoid entering high-risk areas. " The relevant person in charge of the governance of Xiaohongshu platform said, "In the process of investigating risk locations, there are actually situations in which screening is difficult and the number is difficult to exhaust. Therefore, we also hope to unite user power as an important supplementary means to tap risks."

　　For different contents, Xiaohongshu has adopted refined management to fully protect the enthusiasm of creators while ensuring safety. The relevant person in charge said that the platform will "play all the games" for the content that is explicitly prohibited by law and the forbidden place of official licensing; At the same time, "it will also fully verify the requirements of the place of play, whether it is forbidden to enter the whole area or controlled by limited conditions, so as to manage it more accurately."

　　In addition, the platform has also carried out governance for the improper strategies of "evading tickets", "avoiding security inspection", "copying trails" and "privately digging vegetation". The above-mentioned person in charge suggested that "travel chaos such as ticket evasion has a long history. In order to let users see safer travel strategies, the platform is willing to work with all sectors of society to resist improper strategies and form a joint effort of governance." The relevant person in charge of the platform said.

　　At the "Xicha" located on the second floor of Juntai Department Store in Xidan, Beijing, people who buy and wait for tea are crowded with tea shops.

　　Our reporter Zhang Yiqi photo

　　In recent years, Jinan City, Shandong Province, based on the ancient historical and cultural resources of Quancheng, has actively preserved and restored many old buildings in the commercial port period, including Xiaoguanghan, created an "oriental painting" that perfectly combines China’s traditional culture with modern high technology, and innovated and upgraded the "online celebrity" punching place, Kuanli Qilu Food Club, forming a unique architectural style, time-honored brand and commercial culture of Quancheng Jinan.

　　The picture shows an old shop owner soliciting customers in front of Qilu Food Fair in Kuanli, Jinan.

　　Photo by Yu Fangping (People’s Vision)

　　On Tuesday, May 14th, at 3: 50pm, the "Happy Tea" on the 2nd floor of Juntai Department Store in Xidan, Beijing was crowded. This online celebrity tea shop, which often appears in WeChat circle of friends and Tik Tok, often has to wait in line for dozens of minutes or even hours. Even if the queue time is long, it still does not affect its super popularity. After 4 o’clock, there are more and more people queuing in this store in Xidan.

　　Online celebrity, refers to the network red man. Online celebrity stores refer to those shops with high popularity on the Internet, including restaurants, cafes, tea shops and homestays. Especially under the premise of continuous development of self-media and short videos, more and more stores have become online celebrity stores with the help of them, attracting many people to come to punch in.

　　However, becoming a online celebrity store is only a marketing tool, and attracting customers is only a primary goal. In the longer term, it is necessary to retain customers, which requires shops to work hard on products and services. Online celebrity store should have a good reputation, but more importantly, it should strictly control the quality to create a veritable online celebrity store that can stand the market test.

　　Is high face value the "last word"?

　　Observing the online celebrity stores that are popular on the Internet, we can find that they basically have one thing in common, that is, they pursue "high value". Either the store decoration style is unique, or the product packaging is unique, or the product itself is unique, but in the final analysis, it is able to attract people at the first time.

　　"Hi Tea" has made great efforts in stores and products. From shop design to tea cup packaging to milk tea itself, it has a "high value", and then through the recommendation of various road networks and the customers who have experienced it, its communication effect has doubled, attracting more and more people to try.

　　Xiaoliang works in a hospital in Langfang City, Hebei Province, and often comes to Beijing to play with family and friends. I often see the recommendation of "hi tea", so she and her friends stood in line for 50 minutes at the "hi tea" in Zhongguancun, Beijing, and finally tasted the legendary "hi tea". "I mainly want to taste how delicious it can be. Langfang doesn’t sell it. If you come to Beijing, you have to try it."

　　Xiaoliang’s evaluation of "hi tea" is average, and he thinks there is nothing unique about the taste. However, Guo Yiran, who often drinks "hi tea", thinks it tastes very good.

　　Guo Maoran works in an Internet company in Beijing, and often gets together with friends on weekends or in his spare time, so he has come into contact with many online celebrity stores, especially some online celebrity restaurants. Guo Maoran showed reporters several restaurants in online celebrity that she had been to with her mobile phone. From the pictures, these restaurants are novel in design, unique in style and superior in geographical location, all of which have high "face value".

　　Guo Maoran introduced a restaurant next to the Forbidden City. This restaurant is located in a small courtyard, with simple and elegant interior design, the Forbidden City wall outside the window and exquisite food. This restaurant is suitable for both parties and taking photos, but it is very expensive. In public comments, the per capita price of this restaurant exceeds that of 700 yuan. "But in fact, the food is not very delicious. Many customers go to take pictures. Even so, there are still many people. " Guo Yiran said.

　　But not all online celebrity stores only pursue "high value" on the facade, and some online celebrity stores will constantly improve the quality of products and services and attract customers with connotation. Others become online celebrity stores because of their connotations.

　　Kobayashi works in the headquarters of Shanghai UnionPay. He talked to reporters about an experience of queuing. Radio Lane Hot Pot, located near Shanghai Hongqiao Football Stadium, is very famous in Shanghai. It is also a online celebrity restaurant, and there are long queues at the restaurant door every day. Kobayashi once went to queue up at 2: 45 pm. Unexpectedly, he didn’t eat until 8 pm, and the queue was nearly 6 hours. In the end, Kobayashi and his friends only ate for 2 hours. "The hot pot tastes good. Although it has been waiting for a long time, I think it is still worth it." Xiaolin said.

　　Liao Huaixue, a lawyer of Taihetai Law Firm, said in an interview that online celebrity’s economy is an attention economy. Relying on the spread of the Internet, social short videos and other platforms to promote, online celebrity Store can get a lot of attention in a short period of time and has a huge flow. Attention and flow mean purchasing power, which can be transformed into economic benefits.

　　How much do you know about the routines of online celebrity store?

　　There is a buzzword on the internet: the longest road I have traveled is your routine. This sentence is very suitable for online celebrity stores, and it is the customers who fall into the "routine" that make online celebrity stores popular.

　　Queuing is one of the marketing routines of online celebrity store. When you see a long queue at the door of a certain store, many people’s first instinct is that the products of this store should be very good, which may lead to the idea that "I should try it, too." This is exactly what online celebrity stores want, and many online celebrity stores use this psychology to attract customers. In order to create the effect of queuing, some online celebrity stores will set the counter near the door to increase the illusion of long queues.

　　While waiting in line at a online celebrity store, the reporter interviewed a number of customers in line at random. Some customers come here because they like it, others come here for admiration, and some just pass by and see many people queuing up to buy. It has been repeatedly exposed on the Internet that some online celebrity stores hire people to queue up to create false prosperity, so as to attract people. What’s more, he even started a queuing business, selling his own number to customers, and became a "scalper" queuing in online celebrity stores.

　　More routines are using social networks, and taking photos and punching cards is one of them. Guo Maoran once experienced a photo studio, mainly taking id photos. At the time of checkout, the store told me that if you upload the ID photos that have been washed out in the WeChat circle of friends, you can enjoy the discount. Guo Yiran took a photo of his identity card and uploaded it. "Unexpectedly, many people came to ask me where this photo studio is?" Guo Yiran recalled this experience to reporters. "This invisibly brought more customers to this photo studio."

　　Nowadays, many online celebrity stores adopt the strategy of encouraging customers to take photos, and increase the exposure of the stores by sharing them with customers themselves. As the saying goes, "three people make a tiger", if people constantly bask in the same store on social networks, it will arouse more people’s curiosity, thus gathering more popularity for online celebrity stores.

　　"Under the influence of social networks, in addition to actual consumption, consumers go to online celebrity stores and meet the needs of social sharing, such as punching cards in online celebrity stores and sending friends." Liao Huai said. This shows that the strategy of online celebrity stores spreading through social networks is very effective.

　　People who often brush Tik Tok will brush short videos that recommend eating, drinking and having fun, or recommend short videos of some shops from time to time. Seeing the recommended food, I will itch to try it. But this is probably the "routine" of online celebrity store.

　　Since the rise of media, especially short videos, online celebrity stores have found new marketing methods. By shooting short videos, food and services can be displayed in all directions, and then some self-media marketing numbers, including Tik Tok, are employed to constantly recommend stores, so as to build the store into a online celebrity store. Or invite some online celebrity to come to the store to experience, and improve the popularity of online celebrity store through the heat of online celebrity.

　　Jin Ge, an assistant researcher in Peking University and a doctor of journalism, analyzed the reasons to the reporter: passenger flow is a potential benefit for shops, and the current conventional methods to attract passengers generally cost more. Attracting traffic through the internet and then converting it to offline has become a new channel for obtaining passenger flow. This way of obtaining passenger flow is obviously lower and more efficient than conventional advertising and sales promotion.

　　"For shopkeepers in online celebrity, they will do whatever attracts attention on the Internet." Jin Ge said that there is still a problem of marginal cost. The more shops that attract people’s attention, the lower the price of traffic.

　　Why is it difficult for online celebrity store to "grow red"?

　　If one word is used to describe online celebrity store, ups and downs are the most appropriate. Many online celebrity stores that have been screened are gradually fading out of people’s sight, and even have closed down. It lasts only a few months, and the longer time may only be one year. A netizen concluded: "They are all online celebrity stores living in a circle of friends. When they disappear from your circle of friends, it is not far from the real disappearance. "

　　But there are exceptions. Some online celebrity shops have survived, and "Hi Tea" is one of them. In addition, there are those shops that rely on providing high-quality products and services, which have gained higher popularity by building the marketing strategy of online celebrity stores.

　　It can be seen that quality is the lifeline of online celebrity store. No matter Xiaoliang, Guo Yuran or Kobayashi, they all said in an interview that if online celebrity stores want to be really popular, they should start with quality and do a good job in quality control so that products can stand in the market.

　　Behind the online celebrity store is the realization of traffic, that is, a large amount of traffic obtained on the Internet will be turned into actual passenger flow, which will bring real income. "No matter how well advertising marketing is done, if products and services can’t bring consumers the expected experience, it will be difficult to get repeat customers." Jin Ge said that this would cause online celebrity stores to gain traffic while losing traffic, which is obviously not a wise move.

　　"Even online celebrity stores are in the hearts of consumers ‘ Planting grass ’ The process is also a process of constantly improving the expectation of experience, which is also a challenge to the quality of products and services of online celebrity stores. " Jin Ge said.

　　Serious homogenization is a common problem in online celebrity stores, and conformity psychology exists not only in consumers, but also in online celebrity stores. When a online celebrity store is on fire, the same type of store will appear immediately, and the same marketing method will be used to build a online celebrity store, even with similar names, which will cause consumers’ aesthetic fatigue.

　　Jin Ge said that although the rise of the emerging Internet business model has provided a low-threshold platform for innovation, it is easy to innovate and difficult to attract attention. Therefore, following the trend and hitchhiking have become speculative choices.

　　In the marketing of online celebrity store, it may also involve the issue of false propaganda. Under the fame, it is really difficult to be deputy. In the media marketing soft articles or short videos, exaggerated methods are used to amplify the effect of products. "If the actual situation after arriving at the store is inconsistent with the propaganda content of the online celebrity store, its behavior has constituted false propaganda." Liao Huaixue said that Article 4 of the Advertising Law clearly stipulates that advertisements shall not contain false or misleading contents and shall not deceive or mislead consumers. Advertisers should be responsible for the authenticity of advertising content.

　　In addition, if the online celebrity store involves false propaganda and infringes consumers’ right to know, according to the relevant provisions of the Consumer Protection Law, the store should bear corresponding legal responsibilities. Consumers should take up legal weapons in time to safeguard their legitimate rights and interests if they encounter some shops that are not worthy of the name and involve deception. This is not only responsible for yourself, but also for society.

　　At the same time, public comment, WeChat, Tik Tok and other apps should assume corresponding responsibilities. "From the perspective of platform responsibility, the network platform should take comprehensive prevention and control measures to regulate the online celebrity stores in the platform, protect the legitimate rights and interests of consumers, and earnestly fulfill the platform obligations." Liao Huai said.

Author | A Po

"There is no conflict between ratings and word of mouth, and even a win-win effect can be achieved. I have been thinking about the subject of individual content creation and large-scale production, and how to use scientific and technological means to combine the laws of film and television creation to help content production and improve the quality of works. "

Zhao Wenzhu, as the president of Relay Entertainment, mentioned the new changes of Relay Entertainment in 2021 when interviewed by Entertainment Unicorn.

"I think that on the basis of good content, we should do a good job in transmitting works produced by entertainment. One is a personalized’ Michelin drama’, that is, a quality word-of-mouth drama that is closer to the creator’s personal subjective concept and gives him creative space; One is a pan-family drama that can maximize the audience and can be developed on a large scale. I define it as’ McDonald’s drama’. "

From the early summer, the youth drama Wit Love Life and the popular variety Meng Detective Detective Case were almost simultaneously released, to the industry drama Ideal City of the summer magnolia award cast, and then to the legendary Oriental puppet drama Lady Huzhu.Throughout the whole year of entertainment, dramas, variety shows, national TV dramas, pure net vertical categories, traffic explosions, and word-of-mouth explosions have not fallen behind.

Delivery Entertainment was officially renamed from Tianma Film and Television on April 13, 2018. It has not yet reached its third anniversary by the end of 2021, but it has already experienced three strategic upgrades and has fully evolved into a content production company with a complete industrial chain.

Executive Director of Delivery Entertainment, President of Delivery Entertainment,

Zhao Wenzhu, General Manager of Houhai Culture

How does the young but mature delivery entertainment achieve the entry with high-quality copyright, two years of open cooperation, learning experience, two years of optimizing self-control, and a stable place for drama and drama? To C perspective and semi-industrial model are very important. The market is also looking forward to whether the delivery entertainment will be the next "explosive manufacturing machine" with stable output.

From copyright development to self-control,

Why did the S+ Ideal City become a highlight in one fell swoop?

　

"Ideal City" is the first TV series independently produced by Houhai Culture, a film and television production company under Entertainment, but it is not the first "explosion" to convey entertainment.

In 2020, the high-profile online drama "Chess Soul", as the first successful adaptation of Japanese IP in the field of domestic drama, made Houhai culture famous in the film and television drama industry.

At that time, Houhai Culture still used high-quality copyright procurement as an entry ticket for the industry, and began to contact the new companies of film and television production. After cooperating with the excellent production team Xiaotangren Film and Jiaxing Media respectively on Chess Soul and Lady Huzhu, the entertainment of "learning on the shoulders of giants" quickly evolved.

"I think the thick sea culture after 2019 is the best incubator for the project" Ideal City "."

Besides the cooperation experience of Chess Soul and Lady Huzhu, as well as the self-made experience of two light weight projects, The Tale of Young Jianghu and Smart Love Life, Ideal City, as the first S+ level heavyweight project, has actually been accompanied by Houhai culture for a long time.

Because the contents of the original novel Su Xiao’s War and the story outline are very bright and solid in Zhao Wenzhu’s view, Houhai culture, which was originally created as a helper, communicated with the Chinese brothers with a try attitude after consciously undertaking the Ideal City. It was also based on mutual trust in the previous cooperation and was recognized by the other party. Houhai culture also had this self-made experience.

"At the beginning, we also hoped to make it a benchmark for industry dramas."

So when director Liu Jin mentioned that he wanted to try to replace the traditional green screen shooting with LED special effects screen, the production team of Houhai also seriously considered the possibility of this challenge.

Fortunately, we have to rely on the relatively mature production system within Transmission Entertainment to make a strict cost calculation. Although the LED special effects screen itself has increased the budget, it has been placed in the whole production cycle, saving a lot of time for the crew to change the scene and set. From the past, the whole team moved the venue to just moving one LED special effects screen and the picture on the screen. At the same time, the actors have a picture reference when shooting, and the sense of substitution is better than that of green screen shooting, and the quality of special effects in the later period has also improved. It can be said that the quality control has been improved on the basis of controllable budget.

The experience gained from this new technology attempt can be applied to other projects in the future., especially costume dramas with large special effects.

The broadcast results were also expected. Douban scored 7.7, with a peak of 7.8, and has remained above 7.5 so far, ranking within the Top10 of China Audiovisual Big Data (official CVB) ratings for the whole year, and the long tail effect is remarkable. Douban has become one of the ceiling works of domestic industry dramas in recent years, and it has also become the first highlight moment to convey the road of entertainment self-control.

The resumption of the project is multi-stage and multi-dimensional. From the pre-script to the mid-production, to the late broadcast and even the long tail stage, whether the financial overrun, the performance of the broadcast volume and the public opinion feedback will be included.

It is true that in the production process of "Ideal City", the team had a little struggle, that is, as a popular TV series, should it be understood by more people of all walks of life or focus more on the industry itself? However, since the IP foundation is already very solid, we will simply make the industry the ultimate.

Zhao Wenzhu believes that,This is to think clearly about positioning and what to do before doing the project.The positioning of "Meng Detective Detective Case" is an absolute universal entertainment variety show, that is, it can tolerate the fluctuation of its word of mouth, and it has absolute advantages in terms of popularity and discussion volume; And "Ideal City" is a relatively threshold TV series, especially in the first few episodes, and its absolute stable reputation is its standard criterion.

Michelin Drama and McDonald’s Drama,

Two-line play from the perspective of to C

　

The different emphases of "Ideal City" and "Meng Detective Case" just represent the two "alternative" tracks laid out in the next content output, and they are also two types launched by Zhao Wenzhu based on the brand-new strategy of the company’s third upgrade: namely"Michelin drama"and"McDonald’s drama".

Compared with many film and television companies, they are positioned by the types of themes they are good at when they are incubating projects.Transmission of entertainment will more broadly classify all kinds of theme types into projects mainly aimed at audience or projects mainly aimed at creative mode:A quality word-of-mouth drama that is closer to the creator’s personal subjective idea and gives him creative space is "Michelin drama"; A pan-family drama that can maximize the number of viewers and can be developed on a large scale is called "McDonald’s drama".

"Of course, the core of every project must remain the same, whether it is Michelin or McDonald’s.Good content and characters are prerequisites.. "

This is especially good for companies that started with IP incubation, such as Delivery Entertainment, because it is possible to conduct targeted evaluation and differentiation from the IP source.

The first selection criterion is the story itself., you will definitely choose an IP that is different from most stories and has distinctive highlights. In this layer of screening, you will determine whether the story foundation and character setting are solid. If it is an overseas IP, you will confirm whether it is particularly suitable for China’s localized adaptation. These are the major premises.

The second selection criterion is the story type.Whether it can be hatched into a "McDonald’s drama" for national entertainment on a large scale; Or impress a group of the best directors and screenwriters with the story core, and add points to IP empowerment with their secondary processing, and finally complete a word-of-mouth quality "Michelin drama".

If the scope is narrowed down once more in the existing two-level screening criteria, it will be accurate to some stories with strong plot themes and some stories with emotional themes, and there will be a certain amount of stories that tend to be "other themes" of women’s strength.

Zhao Wenzhu bluntly said that the film and television winter has not passed, and when the market is cold, both project production and IP procurement will enter a cooling-off period, and blind price wars will no longer be fought. It is the current status quo to start from the IP source. Fortunately, after the continuous IP adaptation of delivery entertainment, more domestic and foreign IP platforms have included it as the first choice, which also means that delivery entertainment will be exposed to high-quality IP resources faster than most film and television companies.

Talking about how the relay entertainment, which has always focused on "all-round drama", will be laid out in variety, Zhao Wenzhu said,Different from the content diversity and target diversity of film and television dramas, variety itself, as a type of mass entertainment, will be positioned as more universal content and tend to be more happy for the whole family at the beginning of planning.

The existing "mystery", "Meng Exploration" and the amateur love variety "Like You, Me, too" are based on "family fun", which redistributes the different practices of being relatively partial to the public and small to the public in terms of guest selection and the theme that the selected guests can adapt to.

“In any case, what the audience likes to watch from the perspective of To C will always be our first priority.I hope that every project launched can get high marks in the professional evaluation department within the company, reaching a level that can be worthy of the audience’s IQ and EQ. "

Multi-link division of labor and cooperation,

Internal self-circulation of industrial chain

　

Why can the delivery entertainment achieve successive explosions in five years, and it is even expected to become the next "explosion manufacturing machine"?

"Different from some workshop-style productions of traditional domestic dramas, such as entrusting the budget to a production director, who will go to every link of the’ code plate’ saving process.Transmission entertainment has its own semi-industrial production process system.. "

Under the semi-industrial production process system, the complete production team will be the company’s own team, and the production progress of the project will be fully scheduled by the production management center, and collected and calculated by a computer system program of the production management system. In this system, the daily flow, budget and detailed rules of the project will be transparent, and the process cycle will also be transparent.

Why is it called "semi-industrialized" production process system? Zhao Wenzhu believes that the story from the source IP to the film and television drama project, in addition to following the inevitable creative laws, is rich in more elements of "moving people with emotion", and emotions will vary from person to person and from time to time. Therefore,From development to production, the combination of "manual+system" such as "strategic system+production process system" is more scientific and applicable at present.

Under the strategic system of delivering entertainment, the internal professional strategic analysis team will summarize and analyze the audience’s preferences on an annual basis, including different audiences covered by different themes, and make real-time corrections and adjustments. At the same time, the company’s internal evaluation team will make subjective evaluation for the stories in the copyright stage and the outline stage based on the strategies of "Michelin Drama" and "McDonald’s Drama", supplemented by objective systematic evaluation, and combine the projects with the most development potential to incubate.

"Of course, the delivery of entertainment is now a series of industrial chains of a certain scale, including producers’ teams, directors and screenwriters with fixed cooperation, and subsidiaries focusing on artists’ brokers.There are two standards for cooperation in different links. First of all, everyone’s ideas must be consistent, so that in the process of division of labor and cooperation in all links, it can be harmonious and smooth; The second is that we prefer to grow with young potential people."

At present, the delivery entertainment is based on Houhai culture, which mainly focuses on content production and IP development incubation, supplemented by two content production companies which are deeply bound to high-quality screenwriters and directors, two artist brokerage companies, namely Li Yitong and other artists, and Wenlan Culture, which is mainly based on YCY, and the delivery love entertainment MCN company, which is a joint venture with iQiyi, to form a complete internal self-circulation.

As for the production of Houhai culture, there is a system of China-Taiwan to complete production and publicity business. Further specifically, at the content production level, there are four producers who are responsible for the types of projects that they are good at.

Among them, the light and sweet pet drama Embrace koi fish "xianggong", which was just finished one month ago, the suspense criminal investigation drama "Black Soil is Silent", the 12-episode short drama "Locar’s Law" adapted from the hot Japanese drama "Unnatural Death", Xian Xia’s drama "Half the City with a Romantic Moon", the realistic drama "Never Live with Spring" and the amateur love network comprehensive "Like You" which will be launched this year.

Getting rid of workshop operation, clear structure and clear division of labor are the only way for every film and television company that reaches a certain scale to mature.

"In order to convey the current system collocation and rapid development rhythm of entertainment, it really needs some young and challenging teams to dare to try. It happens that our four producer teams all have such adventurous attributes. After trying, everyone really benefits a lot from the brand-new system."

This may be the instant innovation needed in the era of science and technology Internet. As Su Xiao, the hero of Ideal City, said, "Is it always right?" The entire film and television industry also needs more entertainment, such as the head company that constantly realizes self-evolution to lead everyone out of the cold winter and into the formal.