On September 12, the AITO Wenjie new M7 series was officially launched. As a luxury smart-driving medium and large SUV that integrates great wisdom, large space and ultra-safety, the Wenjie new M7 will bring consumers a new travel experience. At the press conference, Yu Chengdong, executive director of Huawei, CEO of end point BG, and CEO of smart car solutions BU, said: "We have invested 500 million yuan in the AITO Wenjie new M7 series, using solid materials and excellent technology to make it not only a’smart cockpit ceiling ‘, but also a’smart driving ceiling’ and a’smart safety ceiling ‘! In the invisible and visible places, it brings users an ultimate experience that is more advanced than far ahead! "

　　"Shuangzhi" continues to lead the way, and smart cars can be driven nationwide

　　The new M7 is equipped with the HUAWEI ADS 2.0 high-order intelligent driving system [footnoteRef: 1], which is the first to realize high-speed and urban high-order intelligent driving without relying on high-precision maps. It is expected that in December this year, the urban smart driving pilot assistance (urban NCA) [footnoteRef: 2] will realize the smart driving experience that can be driven nationwide, and the more you drive, the better you drive. Since the release of HUAWEI ADS 2.0 in April 2023, a rich scene library has been built on the AI training cluster, and the deep learning 10 million + km per day continues to optimize the iterative intelligent driving algorithm and scene strategy. As of September 2023, the long-distance NCA pilot MPI (Miles Per Intervention, average takeover mileage) is as high as 200km, the success rate of urban elevated inbound and outbound is as high as 99% +, and the reliability is comparable to that of "old drivers".

　　Behind the excellent smart driving experience, the new M7 is equipped with 27 sensing hardware including 1 overhead lidar, 3 millimeter-wave radars, 11 high definition visual perception cameras and 12 ultrasonic radars, and cooperates with a high-performance computing platform and Huawei’s self-developed anthropomorphic algorithm to achieve full-scene and all-weather perception of dynamic and static targets (including special-shaped objects [footnoteRef: 3]). Among them, HUAWEI ADS 2.0 upgrades the industry’s first GOD (General Obstacle Detection, General Obstacle Detection Network) 2.0 network on the basis of the fusion of BEV (Bird Eye View, Aerial View) perception capabilities, which can identify special-shaped objects outside the general obstacle whitelist. Fine identification of obstacle types (such as distinguishing ambulances, police cars, etc.), the recognition rate is as high as 99.9% [footnoteRef: 4]; RCR 2.0 (Road Cognition & Reasoning, Road Topology Reasoning Network) realizes navigation map and real-world matching, which can "understand things" and "understand the road". In addition, based on the multi-sensor fusion perception capabilities, Wenjiexin M7 also has the ability to park smart parking that can be seen, and supports park valet parking and ultra-narrow parking.

　　Hongmeng smart cockpit is smoother and more fun. Super desktop brings more mobile applications. Mobile phone "touch" can realize the flow of applications such as chasing dramas and games; mobile aerial photography can also flow to the cockpit screen, allowing the whole family to "sit and watch the world" in the car together. Xiaoyi Smart Voice can also perform offline voice navigation even when the signal is not good, and can also realize voice control and take pictures to share at any time, and can pay without getting off the bus. The rear HUAWEI MagLinkTM expands the new gameplay of space scenes. Huawei’s tablet is connected immediately, realizing multi-device linkage. The smart cockpit can be turned into a personal creation room, a multi-person conference room, and a children’s study in seconds. The magic space can be flexibly switched to create a "mobile whole house intelligence".

　　　All-round renovations and upgrades, unparalleled large space

　　The new M7 fully considers the needs of family travel. The big five seats have the same class of leading effective space in the car, with a length of 3338mm, and each seat is very spacious. The trunk depth is 1100mm, the standard volume can reach 686L, and it can easily accommodate 12 20-inch boarding boxes [footnoteRef: 5]. After the two rows of seats are laid down and connected to the trunk, the maximum depth is expanded to 2051mm, which can form a loading space of 1619L [footnoteRef: 6], easily accommodate 30 20-inch suitcases, and can switch to various modes such as a 2-meter bed. It can easily realize double lying flat, and with the 52L storage hidden compartment in the trunk, the ultimate space efficiency meets the loading needs of family cars. Whether it is the distance of one person, the romance of two people, or the happiness of a family, it can be easily installed.

　　The new M7 enjoys a more flexible six-seat layout, giving users more choices. The overall space of the front, middle and rear three rows reaches 2605mm, and the six-seat and four-seat modes have spacious interior space. The whole car is full of seats, there is still a 1.1-meter large trunk, and the 188L standard capacity can hold four 20-inch luggage. After putting down the rear seats, it can be expanded to 775L, which can accommodate four 28-inch luggage at the same time, easily meeting the needs of multi-scene cars.

　　　Active and passive double insurance, double super security is more reliable

　　Passive safety is not afraid of accidents, active safety avoids accidents, physical safety and intelligent safety double insurance, achieving the new M7 series double super safety. In terms of passive safety, the new M7 body structure matches the mold opening and re-transforms the welding production line, which is safer and more reliable. The whole car submarine-grade thermoformed steel accounted for 24.4% [footnoteRef: 7], high-strength steel and aluminum alloy accounted for 80.6% [footnoteRef: 8], which was comprehensively better than the mainstream models of the 500,000-class luxury brands sold. At the same time, CBS (Composite Body Solutions) [footnoteRef: 9] composite body materials were introduced to effectively improve body stiffness and collision safety. In addition, the new car is equipped with eight airbags and double front-seat belts as standard, providing users with all-round driving safety based on more real-world scenarios.

　　The car is comfortable and easy to drive, and the whole family is comfortable to travel

　　Wenjie’s new M7 focuses on family travel scenarios and comprehensively optimizes the driving experience. The big five seats are equipped with new "marshmallow" seats as standard, 10 layers of comfortable stacked design, and the total thickness of foam is 100mm; the standard four seats are equipped with ventilation, heating and massage functions, each seat is as comfortable as first class. Through Xiaoyi Smart Assistant, the double-row nap function of the main and co-pilot can be turned on by voice. Enjoy six seats with new zero-gravity seats, allowing users to unload fatigue when riding, as if they were in a space capsule, bringing ultimate comfort and relaxation experience. In addition, Wenjie’s new M7 is also equipped with front and rear double air-conditioning boxes, 17 air-conditioning trends, a large touch screen of the rear air conditioner, and a fully automatic comfortable electric pedal [footnoteRef: 12] and other leading comfortable configurations. A healthier "zero formaldehyde" cockpit allows the whole family to enjoy a healthy and comfortable travel experience at any time.

　　In terms of driving experience, the new M7 has upgraded the HUAWEI DATS TM 2.0 (Dynamic Adaptive Torque System, Dynamic Adaptive Torque System) and the front and rear suspension double FSD (Frequency Selective Damping, Frequency Selective Damping) variable damping shock absorber, which is more stable and smoother to ride. The new M7 is equipped with the HUAWEI DriveONE extended range electric drive platform, and the four-wheel drive version has a 100-kilometer acceleration of 4.8s [footnoteRef: 13], which is leading in power performance. Under the condition of full oil and full power CLTC, the new M7 has a comprehensive battery life of 1300km [footnoteRef: 14], a pure electric battery life of 240km, and a fuel consumption of as low as 5.6L/100km [footnoteRef: 15] under the feeding condition, achieving ultra-long battery life and ultra-low energy consumption. In addition, the active air intake grille and lower body height enable the new M7 to have an ultra-low drag coefficient of 0.298Cd; with the new intelligent range extension technology, it intelligently recognizes the working conditions and environment, and rationally distributes the use strategy between the range extender and the motor, resulting in better power, longer battery life, better silence, and lower energy consumption.

　　As a 250,000-class smart driving luxury medium and large SUV, the new M7 has established a "ceiling" image of smart price ratio in the market segment. The official guide price of the new M7 series is: M7 Plus five-seat rear drive version 249,800 yuan, M7 Plus five-seat four-wheel drive version 284,800 yuan, M7 Max five-seat smart drive version 309,800 yuan; M7 Plus six-seat rear drive version 269,800 yuan, M7 Max six-seat smart drive version 329,800

　　At this listing conference, Huawei Managing Director, End Point BG CEO, and Smart Car Solutions BU CEO Yu Chengdong held a delivery ceremony for small-order users during the Chengdu Auto Show, and asked the new M7 to be delivered immediately after listing, which greatly reduced the waiting period for users to place orders and improved consumers’ car purchase and car experience.

　　Immediately place an order for the new M7 series in the industry, and you can enjoy the purchase right of 33,000 yuan [footnoteRef: 16]. Consumers can consult and book in Huawei Mall, Huawei Authorized Experience Store and AITO User Center.

On May 11, the People’s Daily published a series of articles on the theme of China Brand Day, "Driving Innovation and Stimulating Brand Vitality". Among them, Zhang Xinghai, chairperson of Sailis Automobile, introduced the vivid practice of enterprises to give full play to innovation leadership and promote high-quality development with the theme of "building a high-end smart travel life with technological innovation". The content is as follows:

It’s not a good idea.Building a high-end smart travel life with technological innovation

Zhang Xinghai, Chairperson of Cyrus Automobile

Today, the "digital intelligence" of the automotive industry is reshaping people’s lifestyles. As a technology-based manufacturing enterprise that deeply cultivates technological innovation, Cyrus Automobile has always adhered to innovation-driven, committed to promoting the transformation and upgrading of traditional cars to smart cars and traditional manufacturing to intelligent manufacturing, and building a high-end smart life for users with innovative products.

Sailis Headquarters in Shapingba District, Chongqing

　　In the field of innovative Product Research & Development, Cyrus Automobile actively applies digital intelligence technology, and has successively launched intelligent new energy vehicle solutions with multi-technology paths such as pure electricity and extended range. The AITO series of models designed and launched have sold a total of 100,000 vehicles. At the same time, Cyrus Automobile strives to promote the integrated research and development of intelligent software and hardware, including "full-stack self-research + system integration" two capabilities, covering five functional areas of intelligent vehicle control, intelligent electronic control, intelligent cockpit, intelligent network connection, and intelligent driving.

　　Based on its own intelligent manufacturing capabilities, Cyrus Automobile has also developed a super electric drive intelligent technology platform, which has realized a comprehensive evolution of the third-generation range extender, drive technology, and intelligent control at the technical level, meeting the needs of users with low energy consumption, long battery life, and high performance. For a better user travel experience, Cyrus Automobile has built an effective machine vision transportation solution, which greatly improves the operation and maintenance efficiency of vehicles.

　　Cyrus Automobile also relies on its independent innovation capabilities and uses digital twin technology to build an intelligent production base, dedicated to building a "China’s leading and world-class" smart factory. The Cyrus smart factory has stamping, welding, painting, and final assembly workshops, with more than 1,000 robots working together. The key processes are 100% automated and 24-hour OurHours online inspection effectively reduces labor costs while further improving production efficiency and ensuring product quality.

　　All along, Sailis Automotive has adhered to the green and low-carbon long-term philosophy, adhering to the mission of "promoting the transformation of automotive energy and creating a smart mobile life", integrating green environmental protection concepts into the whole product life cycle, covering design, production, logistics and recycling, to promote green development and achieve low-carbon development.

　　Serving users wholeheartedly is the "anchor" for the high-quality development of Cyrus. In the 20 years of car building, Cyrus’s customer service has undergone a transformation from "after-sales maintenance" to "passive service to active service", and then to "software-defined cars" in response to the trend of the times, but what has remained unchanged is the firm practice of the concept of serving users wholeheartedly.

Fresh information morning call is all in the morning newspaper

Across 2018, when melon-eating netizens are still immersed in the holiday and have to continue the sadness of bricks, they can’t extricate themselves. Some girls have already rolled up their sleeves to prepare the morning paper for everyone~

The trailer is fresh to behold. Zhou Xingchi exposes hand-painted posters, eight characters break the dimensional wall

The much-anticipated "New King of Comedy" (tentative title) finally has a new action. The film revealed a new hand-painted poster yesterday. The poster not only has the words "Hard! Come on!" handwritten by director Stephen Chow, but also the crayon portraits of the eight main characters are arranged in a square shape. But these eight characters seem to break the dimensional wall, including Snow White, ancient costumes similar to those in China, and even "King Kong", which is very magical.

Previously, "The King of New Comedy" only exposed a hand-painted poster of Snow White, who looked domineering with a folding stool in hand. In addition, the film only officially announced Wang Baoqiang as a protagonist, and even the online rumor that Yao Chen will play the heroine has not been confirmed. In the middle of the newly released poster, there is a line of words that says "who are you". Some people think this is not only a question raised by the director to the audience, but also a question raised by the audience to the eight protagonists. I sincerely hope that the film can release more materials as soon as possible~

Overseas telescopes, a new trailer was revealed, and the original team built it

"Happy Death Day 2," a horror comedy slated for release on Valentine’s Day this year, recently released a new trailer. In the trailer, the heroine is trapped in a cycle of time, and she keeps experiencing the same day of life. In order to find some fun in this helpless life, she began her own "trick to death" process.

The whole trailer is about showing the heroine’s suicide method, blowing up gas tanks, committing suicide, jumping out of a plane without a parachute, and so on. This plot is very similar to a famous movie. Judging from the performance of the trailer, the film will follow the path of comedy and horror films. The story still takes place on a university campus, and the murderer with a hood is still killing people without blinking an eye. It can be said that the sequel continues the previous work creatively. It is still a problem of time cycle. From this point of view, the main creative team seems to be a little "creative insufficient". SO, I wonder if this small-cost dark horse can continue to write a box office miracle~

Do you like the horror comedy Nai Meng? Keep watching it. The following movie may interest you! "Predatory City", created by the original production team of "Lord of the Rings", has been officially announced to be released nationwide on January 18. Directed by the famous director Peter Jackson, the film tells the story of a future world hundreds of years later, where humans live in "moving cities" equipped with huge wheels. In order to compete for depleted resources to keep the engine running, cities engage in brutal predation and annexation.

In the preview, it shows the magnificent scene of the future world, the city is transformed into a fast-moving steel behemoth, the fate of mankind is imminent, the magnificent wonders of sea, land and air, and the thrilling war scenes are breathtaking. The film is a key film project of Peter Jackson’s team in recent years, and he also personally serves as a producer and screenwriter to escort the quality of the film. The "Lord of the Rings" trilogy and the "Hobbit" trilogy created by Peter Jackson have caused a worldwide "Middle-earth" boom, and the global box office has accumulated nearly 6 billion US dollars. Needless to say, this film is very worth looking forward to. See you for a long time!

Industry broadcastersShu Domestic ratings are terrible? But favored by foreign media

Recently, "The Last Night of the Earth" Rotten Tomatoes score was announced, the freshness of 89%, 18 critics of 16 gave a good review, 2 bad reviews. IMDb score of 7.3/10, MTC score of 88 points. Domestic ratings are relatively more terrible: Douban rating 6.8, Taotiao ticket 3.4, cat eye 2.8.

"Indiewire" said: "The second work of Chinese director Bi Gan takes the innovation of film language expression to the extreme. The unexpected work, the crystallization of Wong Kar-wai and Tarkovsky, transitions from a gorgeous collage imitation to a brave go-ahead. The previous pre-sale of" The Last Night of the Earth "broke through 100 million, and the box office on the first day of its release on December 31 was 260 million, but the box office has since fallen, and the box office is currently 267 million in two days. It seems that" The Last Night of the Earth "will be a mixed film again~

Movie Calendar | Mel Gibson is Born

(The specific broadcast content is subject to TV)

Want to get more fresh movie information, one-hand love beans, exclusive live video, don’t hurry to download CCTV6 movie channel app, there are materials waiting for you to make an appointment!

The latest information of China Automobile General Duty Free Vehicle:

VOLVO XC40 S90 XC60 S60

The price of 2023 Volvo duty-free cars for international students has been updated.

XC60 XC40 S90 S60

[All departments are lowered]

The new discount is more favorable!

Returned overseas students also enjoyA variety of exclusive gifts

?Enjoy lifetime free maintenance service.(Only for the first car owner)

?Give away a value of 30,000 V.(Worth 1w Yuan)

?Pick up the car and give away a box of gasoline.

?Official delivery ceremony of Volvo

?Twelve major service commitments

?At present, 24 /36 issues of zero-interest finance have been resumed, and there is no pressure to buy a car.

2023 VOLVO XC40

New design, compact SUV

■ Better looking:

newheadlightMore agile and young

“surface of a mirror"Volvo logo, more advanced atmosphere.

Four speciesThe new car is new in color,5 modelsHub styles are optional.

New colors: desert green, fjord blue, morning silver and starry sand.

■ Better driving

The whole system is equipped with 2.0TFour cylinderengine

matching7-speed wet dual clutchtransmission

New third-generation engine +48V mild hybrid system

■ Better use

Android nativeUpgrade of car operating system

lead into/introduceNew driver assistance system

supportMore comprehensiveActive braking scenario based on

XC40 exclusive gift for car purchase

① Place an order from August 1, 2022 to September 30, 2022 (subject to the time of reporting to the manufacturer), and enjoy.Lifelong free maintenance service(Only for the first car owner)

② Place an order before August 31st (based on the time of reporting to the manufacturer),Give away a value of 30,000V V.(The value is 10,000 yuan, valid for 2 years from the date of issuance)

2023 VOLVO S90

Brand-new luxury car, enjoy the comfortable space in Northern Europe.

Standard for all departments“Hi-Spring”Silent technical carpet

Some models are available in the rear.Privacy glass

The quietness and privacy of the cockpit are improved.

Refine and optimize the ride experience

equipFSD Variable Damping Vibration Avoidance Technology, and integrate the latest version 2.0 seats.

Headrest, cushionLengthening and increasingWhich is more in line with the actual riding scene of China users.

S90 exclusive gift for car purchase

Place an order before August 31, 2022 (subject to the time of reporting to the manufacturer).Give away a value of 30,000 V.(The value is 10,000 yuan, valid for 2 years from the date of issuance)

Nordic minimalism and detail first

2023 VOLVO XC60

XC60 exclusive gift for car purchase

① Place an order from August 1, 2022 to August 31, 2022 (subject to the time of reporting to the manufacturer), and enjoy.Lifelong free maintenance service(Only for the first car owner)

② Place an order before August 31st (based on the time of reporting to the manufacturer),Give away a value of 30,000V V.(The value is 10,000 yuan, valid for 2 years from the date of issuance)

2023 VOLVO S60

S60 exclusive gift for car purchase

Place an order before August 31, 2022 (subject to the time of reporting to the manufacturer).Give away a value of 30,000 V.(The value is 10,000 yuan, valid for 2 years from the date of issuance)

VOLVO exclusive gift

01 Give away the value of 1w Yuan V value.

Volvo models give V-value activities. Xiaobian found in the automobile world that the V-value of 3w can be exchanged for 6-7 maintenance (different regions).

Students can exchange and draw corresponding gifts in the "Auto World".

Including after-sales maintenance, business enjoyment, household daily use, life card coupons, etc. …

Convertible gift

02/Pick up the car and give away a box of gasoline.

03/Volvo Official Delivery Ceremony

04/12 service pledges

05/Resume 0-interest financial installment, and buy a car with 0 pressure.

In order to meet the demand of overseas students to buy cars by stages, China Automobile Corporation cooperated with Agricultural Bank, Bank of China, Bank of Shanghai, Bank of Nanjing and other banks to open the installment service for overseas students to buy cars nationwide.

Volvo has also launched a variety of discount financial schemes for duty-free cars for international students, including zero-interest loans and low-interest long-term installments.

In this season’s preferential activities, Volvo manufacturersResume 24 /36 zero-interest financial installments.To provide better car purchase services for returned overseas students.

06/Non-duty-free car purchase (imported and domestic models)

Preferential policies:

Returned students who have been officially certified by Volvo will buy imported or domestic models at Volvo authorized 4S stores, and they will enjoy an additional 5,000 yuan discount or 15,000 V value (worth 5,000 yuan) on the basis of bargaining.

Enjoy an extra 5000 yuan discount:

S60 (excluding T8)/S90/XC40 (gasoline version)

Enjoy 15000V value (worth 5000 yuan):

V60/XC40 (pure electronic version) /V90CC/ T8 in Shanghai, Hangzhou, Chengdu and Guangzhou (mixed)

Applicable models:

XC90, XC60, XC40, S90, S60, V90, T8 hybrid, etc.

Application conditions:

For the purpose of study and further education, you have enrolled in a regular foreign university for graduation or further education, and entered the country for the first time for more than one year after graduation or further education.

Registration code:

ZQZ

Frequently asked questions about foreign students’ duty-free car purchase:

(1) the validity period of the duty-free car application?

The application for duty-free vehicle index (customs seal) should be handled at the customs where the household registration is located within one year from the date of returning to China for the first time after graduation.

“First entry day"It’s very important to hear that many students around me are unable to buy duty-free cars because they have been back home for more than one year. Students who have returned to China for almost a year, in order to avoid being unable to buy a car beyond the time limit, please contact our company as soon as possible and go through the formalities of entrusted car purchase.

② Do you enjoy the preferential price of 4S shop? Where is the pick-up shop? How to guarantee the quality?

Do not enjoy. The policy stipulates that foreign students’ duty-free cars do not enter the market circulation field, and they must be invoiced directly by the original factory. The discount for retail vehicles in the market has nothing to do with duty-free vehicles and cannot be enjoyed at the same time.

Pick up the car at the 4s shop designated by your local manufacturer.

Duty-free cars are produced by various brand factories according to the requirements of national policies, and they are all original sources. The warranty of the whole vehicle and parts assembly will be implemented in accordance with the manufacturer’s warranty terms and the three-guarantee certificate, and enjoy the same warranty after-sales as the 4S shop car purchase.

Original title: Rich cultural connotations, advanced technical level, precise demand control –

What do domestic games rely on to become popular overseas?

The overseas version of "Gu Jian Qi Tan" has been on the top of the international well-known game platform Steam hot-selling list for 3 days; "Yuan Shen" in the role of "Yun Jin" opera "Goddess Hack View" has been played on the overseas video platform YouTube for more than 7 million; mobile game PUBG MOBILE has set a record of 600 million downloads and 50 million active users in a week… In recent years, domestic games have been recognized and loved by more and more overseas users.

Which domestically produced games stand out better, how do they capture overseas user requests, and how can Chinese game makers go further as competition intensifies in the overseas gaming market?

"So beautiful it makes me cry"

At the exhibition site, there were people with golden wigs and vermilion masks diagonally, with cool shapes; some people had iconic red rabbit ear knots and waist-hanging prop bags on their heads, which were cute and full of vitality; some people wore gold, white, and black interactive robes, holding pipes, like noble and graceful gods… They wore exaggerated costumes and played the characters in the game "Yuan God" to express their love for this game.

In July this year, at the Japan Expo, a comprehensive animation exhibition held in Paris, France, the domestic game "Yuan Shen" was in the limelight, and there was an endless stream of animation enthusiasts and gamers in front of the booth. In order to get the peripheral gifts of the game, enthusiastic players lined up across half of the exhibition hall. The surrounding gifts were all sold out in just an hour, and those who came late could only regret returning.

In recent years, many domestic games have become popular overseas, from "Yuan Shen", which uses open-world role-playing as a selling point, to "Ghost Valley Eight Wilderness", which focuses on national style cultivation, and then to the martial arts style action game "Naraka: Bladepoint"… These works attract the attention of foreign players with unique and attractive Chinese cultural elements.

In the game character settings, "the original god" insisted on using Chinese names instead of English names, so that some overseas users impressed, and even set off a wave of learning pinyin overseas, YouTube a "original god" Chinese name pronunciation teaching video harvest over 2 million views.

"When our thousands of years of traditional culture is expressed through new technologies, it will become more intense and dynamic, and it will be more attractive to overseas people," said Chen Yu, vice-president of Tencent and president of the Photonics Studio Group. "In the past, we were improving our technical capabilities. The next step is to build our own IP universe to help game products continuously improve the breadth and depth of the IP matrix."

On Twitter, a Japanese user named "Harakami Kanji Research Institute" is very keen to explore the Chinese cultural elements in the game. What this player often does is to unearth some meaningful Chinese characters and sentences in "Harakami", and translate them into Japanese by looking up ancient books and combining his own understanding, so as to explain the meaning to more Japanese players.

The costumes, gestures, and lyrics of the game character "Yun Jin" integrate traditional Chinese opera cultural elements with the game’s own unique style. As soon as it was launched, it was deeply loved by young people at home and abroad, and it also made many overseas players interested in Chinese traditional opera.

"Her voice is so pure and peaceful. I like to listen to her sweet singing." "Chinese opera is music like gold."… The video has been viewed 7.22 million on YouTube.

"As a mass entertainment medium, it is difficult for games to carry the heavy accumulation of opera art over thousands of years," said the production team of Yuanshen. "But it is also very meaningful to let more people know traditional Chinese opera in a way that overseas players are willing to accept, and then to contact the true essence of opera culture."

"Continue to surprise users"

Behind the cultural appeal of the game is the continuous innovation of the research and development side. According to Liu Wei, president of miHoYo, the company that produced and distributed "Yuan Shen", "making works that can be loved by users from different regions and cultural backgrounds is itself full of challenges, and miHoYo’s approach is to keep up with market demand, continuously increase investment in technology and content, and continue to surprise users."

Disassembling the development process of "Yuan Shen", Liu Wei talked about that games as digital cultural products cannot be separated from the construction of an industrialization system. miHoYo has established a special research team within the company to undertake the responsibility of catching up with the industrialization level of international cutting-edge manufacturers and exploring new technologies. miHoYo has also established R & D centers in many countries and regions to attract global scientific research talents, build an industrialization pipeline, and improve product quality and production efficiency.

After long-term technical accumulation, "Yuan Shen" has made a breakthrough in client side technology, and pioneered the simultaneous launch of multiple platforms, which can be used on PS, iOS, Android, PC and other platforms to meet the usage habits of different game groups.

"Whether a game is successful or not, whether it is fun or not, and whether it can bring pleasure to players are the most direct criteria." Li Xuan, a game teacher at the Future Media Studio of the Central Academy of Fine Arts who has participated in the production of many games, believes that excellent gameplay design is an important prerequisite for a game to be "fun".

In terms of gameplay design, "Yuan Shen" transplanted the open-world characteristics of the computer and host to the mobile game, encouraging free exploration in the game world and greatly enhancing user stickiness.

Under the influence of factors such as the peak of domestic user growth and shrinking version numbers, going overseas has become an important source of growth for China’s game industry. Data show that the actual sales revenue of China’s self-developed games overseas market reached 18.013 billion US dollars last year, an increase of 16.59% year-on-year, of which mobile game revenue was 16.09 billion US dollars, an increase of 21.8% year-on-year.

"Going overseas is one of the hot topics in China’s game industry in recent years. The rapidly growing overseas market can bring many opportunities to China’s game industry. At the same time, the international market is relatively mature. Going overseas will force the domestic game industry to improve its independent research and development capabilities and improve product quality," Chen Yu said.

Chen Yu shared a story: PUBG MOBILE mobile game R & D team went overseas to participate in a campus competition. After entering the auditorium, the host introduced them as the developers of the game. The enthusiasm of the audience was quickly ignited, and the cheers went up and down. "Like a sports star entering the arena, I feel very excited." He said, "In the past, Chinese players played foreign games, but now many domestic manufacturers, including Photonics, have gradually gained recognition from global users. As practitioners, it is very fulfilling."

"And target a bigger market."

The group of players who invest more time and energy in games tends to be concentrated in the console and computer side, and foreign manufacturers have paid relatively little attention to mobile end gamers in the past few years. "The game needs of mobile end players with limited energy and more fragmented entertainment time have not been well met. Domestic game manufacturers have seized the opportunity and achieved breakthroughs in this part of the gamers first," Li Xuan said.

However, with the popularity of domestic mobile games overseas, more foreign manufacturers have begun to pay attention to mobile end games, and the market competition has become increasingly fierce. "It is not enough to only attract light players, but also to target a larger market and attract more heavy players," Li Xuan said.

Heavy gamers are known in the industry as core gamers, who usually have a "tricky taste" and have higher requirements for game quality. "It is the dream of many practitioners to get the recognition of core players and make a high-quality game. Almost every Chinese player and Chinese game producer is eager to see a high-quality masterpiece made in China," Li Xuan said.

"Overall, we still have a certain gap with the top R & D companies on the PC side and the host side. The improvement of R & D level cannot be achieved overnight, and it needs to be accumulated step by step." Chen Yu said, "The gap is gradually narrowing."

"The Dyson Ball Project," a domestic indie game released last year, is a rather "hard-core" sci-fi-themed business simulation game. Since the release plan was announced, many foreign users have been looking forward to it. This kind of game is not popular, but "The Dyson Ball Project" has proved itself to players around the world.

The game setting with the concept of physics, the realistic and elegant art style, and the abandonment of the game mode of "confrontation" that encourages players to actively explore… These characteristics have allowed the game to maintain a high praise rate of 97%, making it one of the most praised games on the Steam platform. Players from different cultural backgrounds did not hesitate to praise themselves, and left messages expecting the game to provide more language support and richer content gameplay.

He Wei, a professor at the School of Arts and Media at Beijing Normal University, believes that Chinese games have strong operating capabilities in overseas markets, while other links in the industry chain are relatively weak. Through the innovation and exploration of the profit model of mobile end game products, China’s game industry has achieved a curve in output value, but in other links of the game industry chain, such as software and hardware infrastructure, game research and development, distribution, channels, etc., it has not yet reached the leading level.

"This requires the upgrading of the game industry chain. In the past, our industry chain was still a relatively traditional production method similar to a manual workshop, but under the new global collaboration model, we need to set up different studios around the world to work together across types of work, countries and time zones to complete projects, which will help us continue to improve the team level." Chen Yu said.

Industry insiders point out that technological progress and cultural integration have brought the distance between global game enthusiasts closer, and also created more diverse demand. Chinese game makers must not only conduct in-depth research on overseas markets and gain timely insight into changes in target group preferences, but also be prepared to establish a global presence from the beginning of Product Research & Development, accumulate loyal users with stable product quality, and move towards the journey of upgrading from a single hit to a global IP.

　　On August 29, Xiaomi co-founder, vice president, and head of Xiaomi TV, Wang Chuan, released an article today entitled "Why did Xiaomi TV take the lead in cutting prices?" Wang Chuan said that in the second half of this year, we found signs of a decline in upstream raw material prices. Our first reaction was to return the benefits to users and become the first TV brand to cut prices comprehensively.

　　It is reported that the categories of this price reduction include the comprehensive price adjustment of Xiaomi TV 4A from 43 inches to 65 inches, with a maximum decrease of 1,000 yuan.

　　Wang Chuan said that in the first half of this year, the entire TV industry’s overall market was declining, and the strong TV companies in the past also encountered various problems. However, Xiaomi TV has achieved frequent success and achieved rapid growth against the trend.

　　Wang Chuan said that at such a low price, Xiaomi TV is still making money, mainly for the following three reasons: first, in the upstream supply chain, we have more advantages than traditional manufacturers; second, Xiaomi’s self-built Xiaomi Mall and Xiaomi Home are very efficient channels; third, Xiaomi TV’s business model is a tipping model – internet service, Xiaomi TV is still profitable in the case of hardware not making money, forming a healthy business closed loop.

　　The following is the full text of Wang Chuan’s article "Why Did Xiaomi TV Take the Lead in Reducing Prices?":

　　Yesterday, we announced a price adjustment, becoming the first TV brand to cut prices across the board. As you may remember, the price of TV panels and other raw materials rose sharply in the second half of last year. Xiaomi persisted until the beginning of this year before it had to make a small price adjustment. It is the company that has raised prices the latest and lowest in the entire TV industry. In the second half of this year, we found that the prices of upstream raw materials showed signs of falling. Our first reaction was to return the benefits to users: Xiaomi TV 4A fully adjusted prices from 43 inches to 65 inches, with a maximum decrease of 1,000 yuan.

　　Adhere to high cost performance and grow against the trend

　　Does anyone say Xiaomi TV is crazy? No, insisting on high cost performance and saving every penny for users is the core value of Xiaomi. In May this year, we launched the world’s thinnest LCD TV, Xiaomi TV 4, with a thickness of only 4.9mm, 30% thinner than iPhone. The price of this top-of-the-line 55-inch TV is only 3,999 yuan, which is not much different from the price of an ordinary 55-inch TV. In March this year, when all the TV companies launched new spring products with sky-high prices, we launched a new cost-effective series – Xiaomi TV 4A, starting from 2,099 yuan, which is called the fighter in the TV industry.

　　Why did you set such a price? Mr. Lei has said many times that Xiaomi is a kind company, a company that follows cost pricing and pursues low gross margin. It is a company that has the ability to sell products to 9999 yuan but insists on pricing 3999 yuan. This TV is priced as much as we don’t lose money. Now that the price of raw materials has dropped, we continue to follow the cost and reduce the TV price as soon as possible.

　　Xiaomi is a company founded by a group of engineers. When other companies use technology as a selling point for them to obtain high gross profits, as engineers, our idea is very simple. The technology we have worked hard to develop is used to benefit millions of users, not a tool used by manufacturers to make huge profits. This is our dream when we created Xiaomi. "Let everyone enjoy the fun of technology."

　　We want to be friends with every user. Lei always said, if you think about how to earn 100 yuan more users every day, how can you be friends with others? You have to think about how to save 100 yuan every day.

　　In the past five years, Ray has never set a KPI for us. We have not discussed sales, sales volume, and profits. We believe that as long as we can make a good product, these things will follow, and the facts prove it.

　　In the first half of this year, the overall TV industry was in decline, and the strong TV companies in the past also encountered various problems. Xiaomi TV has achieved rapid growth against the trend. According to data from Zhongyikang, in the first half of 2017, Xiaomi TV’s online sales increased by 91.2% year-on-year; according to the "Analysis Report on Home Appliance Online Shopping in the First Half of 2017" jointly released by CCID Research Institute and China Electronics News, Xiaomi TV was the TV brand with the largest increase in online sales in the first half of this year; according to statistics from Aowei Cloud Network for the second quarter of this year, Xiaomi TV won the online sales championship of the two mainstream sizes of 49 inches and 55 inches. This year 618, we won the sales championship of 43 inches, 49 inches, 55 inches, 65 inches and other size segments on JD.com and Tmall platforms. These sales rankings are very exciting for us, but there is one ranking that makes me even more proud, that is, the repeat purchase rate of Xiaomi TV is No. 1 in the entire TV industry, including foreign brands, which fully shows that after experiencing Xiaomi TV, users know what TV is most worth buying.

　　Low prices can still make money, how did we do it?

　　So why is 2017 a cold winter for the TV industry, but spring for us? With such a low price tag, many people think we are losing money, but I want to tell you that we can still make money. Why is that?

　　As an Internet company, our huge core advantage in TV is emerging.

　　First, in the upstream supply chain, we have an advantage over traditional manufacturers. Today, the entire manufacturing industry has entered an era of overcapacity. Instead of building our own factories, we choose the best quality and most efficient manufacturers among the best foundries in the world to produce Xiaomi TVs. I can use Sony’s, Samsung’s, and Sharp’s foundries. We can use the best craftsmanship to build Xiaomi TVs.

　　Second, we have more and more advantages in sales channels. Xiaomi’s self-built Xiaomi Mall and Xiaomi Home are both very efficient channels. We are the first TV brand in the industry to achieve the same price online and offline; while traditional manufacturers hand over 40% of the cost to various offline channel providers. The same TV can only be made into two models. There is a big difference between one price online and one price offline. Bullying users who don’t know how to do it and relying on deception to obtain high gross profits. Industry insiders laugh at themselves as: "No pit, no deception, no color TV".

　　Third, our business model is the tipping model – internet service. If users like our products, we are confident that the experience will be good enough for users to be willing to tip. The average daily boot rate of Xiaomi TV is as high as 68%, far exceeding the industry level of 56%. This shows that users of Xiaomi TV prefer to turn on the TV, and Xiaomi has more than 20 million users on the TV side and more than 10 million monthly active users. It is the largest Internet TV platform in China. With a large and highly active user base, our Internet revenue such as e-commerce and membership has exploded. This has allowed Xiaomi TV to achieve profitability even though the hardware is not profitable, forming a healthy business closed loop.

　　Companies from the future

　　Xiaomi TV’s dream is to "make the best TV, so that everyone can buy it". The three advantages of supply chain, sales channels and business model make the two seemingly contradictory ideas of "best TV" and "everyone can buy it" unified, so that we can use a lot of energy to polish each product under the premise of insisting on high cost performance. In recent years, many companies have been busy grabbing the market, and we have improved our products little by little from image quality, sound quality, craftsmanship, content, intelligence and other aspects, each of which has reached the top level in the industry. For example, Chinese TV manufacturers do not pay much attention to sound quality, but we are willing to make great efforts to hire world-class acoustic experts, establish a first-class acoustic laboratory, and successively launch Soundbar speakers, independent subwoofers, surround sound home theaters, and the first Dolby Atmos cinema TV, allowing users to enjoy sound quality comparable to cinema without leaving home.

　　From the first generation to the fourth generation, each generation of Xiaomi TV has made great progress and is at the forefront of the TV industry. We are the first to create an artificial intelligence system that "understands the content and understands you better", so that users don’t have to struggle to find a large amount of TV content; the first to develop artificial intelligence voice TV, so that illiterate children and the elderly who are afraid of smart TVs can easily use smart TVs. We launched this year’s flagship product – Xiaomi TV 4, which looks like a borderless design of a piece of glass, a 4.9mm body that is 30% thinner than iPhone, and a price starting from 3499 yuan, all of which make the entire TV industry admire.

　　With the popularity of the Internet, users are becoming more and more experts and buying smarter and smarter. We firmly believe that the era of relying on fooling users to obtain high gross profits is over, and the future belongs to companies like Xiaomi that insist on "making products that move people’s hearts and are affordable." Xiaomi is a company from the future.

The release of Huawei Mate60 series has aroused widespread concern. Although Huawei has not made it clear, many news reports show that Mate60 series will be equipped with Kirin chips. This also shows that Huawei has got rid of US sanctions and returned to the right track. According to blogger @ Factory Director Guan, Huawei P70 series is expected to be released at the end of the quarter of 2024. Although there is no P70 series with Kirin chip, netizens speculate that Huawei P70 series will continue to use Kirin 9000s chip.

In addition, it is said that Huawei’s P70 series video system hardware has made progress, and it has started to use brand-new algorithms. It is expected that this generation of P70 series will bring surprises. The netizen also asked "whether the image algorithm of P70 will be decentralized to Mate60 series", and the blogger replied "No". Huawei P60 series is equipped with a brand-new super light variable main camera, and the physical aperture supports ten-speed adjustment. With the periscope telephoto camera and super wide-angle camera, it can meet various daily shooting needs. Huawei Mate60 is equipped with a super-light-changing main camera, and the physical aperture supports ten-speed adjustment. With a periscope telephoto camera and a super wide-angle camera, it can meet a variety of daily shooting needs.

(reporting)

BYD may be the brand with the most models on sale at present. As the leading brand of new energy vehicles, what is it like? Which cars are worth buying and which cars are IQ tax? This time to a comprehensive inventory:

First, it is not worth recommending series:

1. Tang Fuel Oil: This is the least recommended model in the whole department, with a price of 165,800 yuan, and the discount is less than 10,000 yuan, and the landing is 180,000 yuan smaller. The 2.0T+6AT seems to be quite satisfactory, but it is actually the engine of the previous generation, with only 192Ps horsepower and the maximum torque of 320Nm. To be honest, it is not as good as the excellent 1.5T model. Weak power and high fuel consumption, that is, the comfort space is still online, which is seven seats, and the configuration is not low.

In fact, this car BYD didn’t have any hope, and the whole department had one configuration, so it didn’t intend to sell it seriously at all. You might as well think about it in turn. If a car product is strong enough, will it only have one configuration? BYD, this is the rhythm of building a car, and you can buy it or not.

Compared with S7, which has been discontinued, this fuel Tang has not made obvious progress. Although the engine has been adjusted, the noise and vibration are small, but it is 10 horsepower smaller and the fuel consumption is higher. In addition to the configuration of an L2-level assisted driving, there is no bright spot. But how much does the old S7 cost? 2.0T engine +6-speed wet dual clutch only started at 120,000, but the top match was only 140,000.

2、F3F3 once created brilliance. It can be said that without the popularity of F3 in that year, there would be no BYD today. However, it’s 2022, and F3 can’t keep up with this era.

This car is like
(
get away
) Similarly, if you buy it now, there is nothing wrong with it. At a price of less than 50,000 yuan, the product is still worthy of the price. However, this car is really too low-end, and there is no ESP at the very least. Only the top is equipped with the front airbags of the main and co-pilots, and the safety cannot be guaranteed.

I’m not targeting F3. I’m targeting all cars without airbags and ESP, and I can’t buy them.

3、
Fuel editionIn fact, compared with other brands of fuel vehicles, this car is not inferior, but … it has a DM-i, and Song PLUS is not fragrant in an instant. In February, car owners engaged in things, all kinds of troubles, and said that they did not provide OTA upgrades. In fact, they were more unbalanced.

In fact, Song PLUS’s 1.5T Xiaoyun engine with 7-speed wet dual clutch is not weak in the field. And the same price H6, CS75p, also have the power of World War I.. It’s just … there’s nothing wrong with fuel cars in other people’s homes, but in BYD, there are hybrid owners, which is the original sin.

Let’s look at the price and performance of the two cars and know why it’s not worth buying-Song PLUS fuel version costs 1158-143,800 yuan, and if the purchase tax is included, it costs 130,000-160,000 yuan.
There is no purchase tax. Before the price increase, it was 146,800-169,800, which is basically 10,000 yuan more expensive than the fuel version. But what about performance? The Song PLUS DM-i accelerates 8.5 seconds at zero speed, and the long battery life version is 7.9 seconds. It can drive purely by electricity and discharge externally. If there is a charging pile, there is zero fuel consumption in the urban area. Even without charging, the fuel consumption of 4.4L per 100 kilometers is real. The Song PLUS fuel, the actual measurement is more than 9.5 seconds, and the fuel consumption is about 8. Regardless of the power and driving quality, the fuel consumption alone can be saved in almost a year and a half.

4、e3The first pure tram that is not worth buying is actually hard to get if you want to buy it. e3, e5 and e9 are all for online car rental, and e3 has also issued a driving test version that simulates manual transmission. In short, it is basically not seen in the market, but you should be careful when you meet the used car market, and check whether it is a vehicle. The only one that can be bought is e2, with a price of 90,000-116,000 yuan. The product of E platform 2.0 is also a blade battery, which belongs to a series that can be bought but is not recommended.

Second, you can buy a series that is no longer fragrant

1. Dynasty fuel series: including Qin, Song,
、
Other models, except the Xiaoyun version of Song Pro, are still the engines of the previous generation, with average performance. The reason why you can buy it is because the price is cheap enough and the product is still worthy of the price. Take Song Classic as an example. You only have a budget of 100,000 yuan, so it is not bad to buy a 1.5T+ wet dual clutch Song. The reason why it is not fragrant is because the same price is not an exclusive option, just like an SUV with a budget of 100,000 yuan, you buy Auchan X5,
、
It’s okay to do something.

Among them, in fact, Qin Pro and Song Pro should also be included in the ranks of non-recommendation. There is nothing wrong with the car, and the price/performance ratio is still very high compared with the fuel car of the same price. The bad thing is that there is
,
Zhuyu is in the front. but
Fuel version, because the price is cheap, personally feel that the cost performance is better than
Even higher.

2. Except
Non-e-platform 3.0 pure electric vehicles other than.: including
,
、
、
Such as pure electric vehicles.

In fact, they are all blade batteries, which are quite capable of playing in pure electric vehicles of the same price. However, the price advantage is not obvious, and the technical advantage is not obvious. Except for Tang EV, the power here is just enough, not strong. The product of the e-platform 2.0 era, the price has not dropped, just because the competitors are not strong, so BYD does not have much motivation to upgrade.

Tang EV, as a flagship model, is not as advanced as technology.
This is also a place worthy of criticism-there are advanced technologies that are not used for flagship models first, but for marginalized yuan.
Use it first. I really don’t know what BYD thinks.

In addition, Dolphin is the first car of E platform 3.0. Although it sells well, I still think it is expensive. It is also a series that can be bought, but it is not fragrant.

3. All plug-in models except DM-I.: including
、
、
Song Pro DM, in short, are all products of the DM3.0 era, and now it will be replaced soon. DM-i, as a branch of DM4.0, has been out for a year, and DM-p should not be far away. At least now, it is not a good time to start with the old models.

It is said that you can buy it because at present, Tang DM and Han DM are still ahead of all competitors at the same price, which is a blow to fuel vehicles. In fact, it is advantageous to realize the separation of oil and electricity with dual clutch and DM, such as Han DM, pure electric rear drive and hybrid four-wheel drive, which is extremely playable. However, the 2.0T engine is still the product of the previous generation, and there is a particle trap. Now Han DM-i four-wheel drive version, the 200-kilometer battery life is coming out, and it is still a little loss to buy these DM3.0 now.

Note, before I pushed Tang DM and Han DM, it was right to recommend them at that time, and it is not wrong to recommend them now-keep pace with the times. When there are more models worth buying and the cost performance is obviously higher, the choice will also change. In short, there is a reason to push, there is a reason not to push, and I always have a reason not to recommend it.

Third, recommended models:

1. Qin PLUS DM-iThis may be that BYD sold a car that lost a car. After the listing price, the raw materials went up, and then it had to go up by 3,000, and it was still hot. This car is earned when you buy it. Needless to explain, DM-i is the most worthwhile car at present, and now Qin PLUS DM-i has the highest cost performance in DM-i.

subsequent
, it should be a high-profile shell-changing car, and the price will definitely be higher than that of Qin Plus DM-I. Whether it is worth buying depends on the price.

2. Song Pro DM-i and Song PLUS DM-i:If Qin PLUS DM-i is the most worthwhile car, then these two SUVs should be the most worthwhile SUVs. In fact, these two cars are a bit of their own meaning, but also because they are taking different channels and have the meaning of competition. If Song Pro DM-i can take the economic route, the price will be reduced by one or two thousand yuan, and the configuration will be reduced, so its competitiveness will be stronger.

3. Yuan Pro: This is also a product of the E-platform 2.0 era. It is strongly recommended because the price/performance ratio is too high. Previously, it sold 131,400 yuan and 121,300 yuan. Later, I found that Ai ‘an Y was engaged in a price war, and it fell directly below 100,000 yuan, which made the old car owner curse this street. This car BYD really lost money, and it went up by 7000 yuan. To tell the truth, the cost performance is not as high as before, but it is still worth buying-raw materials have risen, and the prices of all brands have risen.

4. Yuan PLUSThis car is a pure tram instead of walking-there is no short board. E-platform 3.0 product-if you don’t know how much E-platform 3.0 is, please read my previous article. In short, it’s called Yuan. It’s actually a Song, and it’s more advanced than Tang Dou. The starting price of 130 thousand, the highest is 160 thousand, which is completely acceptable. Pure trams with the same price, as long as there is no absolute demand for space, so at present, its cost performance is the highest.

Fourth, it is worth looking forward to:

1. Seals: The target is Tesla Model3, and within 4 seconds of zero acceleration, E platform 3.0 has better workmanship and more solid battery life. If you know how advanced e-platform 3.0 is, you can’t help but expect it. When the seal came out, all BYD’s own pure electricity at the same price was not fragrant.

2. Chinese DM-iTo be honest, the 200Km battery life is meaningless, just the involution between car companies. But the acceleration of 3.7 seconds, four-wheel drive +dTCS, heat pump air conditioning, large space and low fuel consumption-this car is almost perfect.

3. Tang DM-p: I am right.
AWD doesn’t have much expectation. It’s no problem to use ecvt for cars driving in cities, but as an SUV, it has a mild off-road demand, and the power system of DM3.0 with oil and electricity separation is more solid. It is equivalent to two sets of power systems that are independent of each other. If the electricity is broken, it can be opened by pure oil. If the oil system is broken, it can be opened by pure electricity. I heard that Tang DM-p will upgrade its chassis and switch to a non-loaded body, so it can really be heavily off-road.

4. Summer?
?: It’s the MPV model that is widely rumored. I heard that it will go high-end, and I don’t know if I can afford it. At present, there is little news, only a spy shot of the road test.

To sum up, BYD’s fuel car is not advanced. Many products still use the engines of the previous generation, but it is cheaper. There are not many points to buy, and it can be used as a cheap choice at most. Pure tram, e platform 3.0 is the most advanced pure electric platform at present, and there is no one, so all pure trams of 3.0 are worthy of attention. Whether it is worth buying depends on the comprehensive product strength in combination with the selling price. In the hybrid field, in fact, DM3.0 can still play at present, but after all, it is the technology of the previous generation and the engine is not advanced. Compared with the fuel car with the same price, it is actually very competitive, but it has no advantage compared with its own DM-I. While DM-i is in the limelight. Qin, Song and Tang Dynasties, including the upcoming Han DM-i, are the best choices at the same price.

The new generation BYD Tang was officially launched in June this year, and the new car provided fuel version and plug-in hybrid version in advance. Recently, we obtained the declaration information of its pure electric version from the Ministry of Industry and Information Technology, and the new car is expected to be officially launched in December this year. Appearance, the pure electric version of Tang continues the design of a new generation of Tang, and adopts the latest Dragon Face design language of the family. Different from the chrome-plated transverse front face of the fuel version/plug-in hybrid version, the front grille of the pure electric version is lattice-filled, and the chrome trim strips running through the "Tang" LOGO extend above the LED headlights on both sides.

According to the application information, the suspended roof of the car body is optional, and the double five-spoke shape with outstanding visual effect is provided. The rear taillights are designed with through taillights integrated with LED light source.

In terms of interior, the new car is expected to be consistent with the new Tang fuel version/plug-in hybrid version that has been listed. The rotatable central control large screen is the biggest highlight in the car. It is reported that in the future, the Tang pure electric version will provide 5 seats /7 seats, of which 7 seats are expected to adopt the layout of "2+3+2".

In terms of power, Tangchun electric version will be equipped with a permanent magnet synchronous motor with the model "BYD-2018 TZ-XS-A/BYD-2018 TZ-XS-B". It is estimated that the acceleration time of 100 kilometers will be within 4.5 seconds, and the comprehensive cruising range will exceed 500km.

　　[car home new car listed] On August 25th, BYD’s (|)-p model was officially listed.The new car has launched three models.After subsidyThe price range is 289,800-329,800 yuan;At the same time,It will also launch a 252-kilometer exclusive DM-i model.After subsidyThe price is 279,800 yuan.Different from DM-i series, DM-p is more performance-oriented. In addition to the blessing of 1.5T hybrid system, the rear axle of its full-time four-wheel drive system is equipped with Eaton differential lock, which has better power distribution ability. The new car accelerates from 0-100km/h to 4.3s, while the pure electric battery life can still reach 215km. See the table below for detailed models:

● New car features

　　In terms of appearance, the new car still continues the Dragon Face 3.0 design language, and the design of the dragon face has made this generation of Tang series gain many fans. The front grille of the new car is designed in Long Lin style, and the penetrating silver decorative strip on the top is the embodiment of the dragon beard. The headlight groups on both sides are still very sharp, and the front enclosure design is more sporty, showing the performance spirit of DM-P.

　　Coming to the side of the car, the new car adopts the currently popular suspended roof design, and at the same time, the waistline design of the vehicle will become more fierce, making this medium-sized SUV look more agile. The sharp double-five-spoke rims can also play a relatively good role in embellishment. All in all, the new car tries its best to move towards a younger and more fashionable direction while ensuring its own gas field.

　　In the rear part, the new car adopts the design of penetrating taillights. At the same time, the line design on both sides of the rear enclosure is similar to that of the front enclosure, which can form a good echo effect. The wide rear fender can highlight the wildness of the vehicle. After all, as a medium-sized SUV, momentum is essential.

　　After entering the car, we can still easily identify that it is a BYD brand. The layout of the center console has not changed significantly. The exaggerated center console is very eye-catching. At the same time, the overall quality of the car has once again reached a higher level. The two-color design adopted in the center console and door panels can create a warmer cockpit atmosphere.

　　In addition, the launch of the six-seat model will undoubtedly enhance the competitiveness of the car system, not only the second-row passengers can have a more comfortable ride, but also the third-row passengers can get in/out of the back row more conveniently, which is undoubtedly more attractive for multi-person families.

　　At the configuration level, the new car will be equipped with HiFi-class custom Dana audio, smart fragrance and NAPPA leather seats. The six-seat model will also be equipped with 10-point massage in the first two rows of seats; The second row of independent seats is electrically 4-way adjustable, with 4-way lumbar support and adjustable headrest on the side; The second row of independent seats also has a cup holder, USB, mobile phone slot, wide-body reversible armrest and 220v mobile phone fast charging interface.

　　In terms of power, Tang DM-p is expected to be equipped with Xiaoyun 1.5T engine and EHS electric hybrid system, with maximum power of 452kW, 0-100km/h acceleration of 4.3s, and NEDC power loss and fuel consumption of 6.5L/100km. As for the battery, the new car uses the Ferrous lithium phosphate "blade battery" specially designed for hybrid, with a pure battery life of 215km and upgraded fast charging technology, which can charge the battery from 30% to 80% in 20 minutes.

　　In addition, the full-time electric four-wheel drive system responds more quickly, and the power is directly transmitted from the transmission shaft to the wheels, with shorter transmission path and faster response, which can further improve the stability of the vehicle and make driving safer. Of course, it can also become a "power supply" when you need it, and the maximum discharge power can reach 6 kilowatts, which can even satisfy the simultaneous use of multiple high-power appliances.

● Competitors

"Moka DHT-PHEV 2022 1.5T 0 Anxious Wisdom Edition"

　　With the announcement of the price of the new car, its competitors have surfaced, which is the Wei brand Moka DHT-PHEV model that has received much attention before. The two are similar in price and positioning. However, based on BYD’s profound knowledge in the field of plug-in hybrid, Tang DM-p seems to have a unique advantage. From the former "542" to today’s DM-p platform, BYD has obvious advantages in both market share and popularity in the plug-in hybrid market. At the same time, the longer pure electric cruising range and the existence of the six-seat model also make Tang DM-p full of confidence in the same level market.

● Editor’s summary:

　　With the deepening of the electrification process, the balance in many users’ minds seems to have begun to tilt towards the new energy market. However, due to the still-existing mileage anxiety of electric vehicles, many friends will naturally turn their attention to plug-in hybrid vehicles, and manufacturers are also very considerate to further subdivide the plug-in hybrid market. For example, friends who pursue fuel economy can choose DM-i, while those who want to feel the power output of electric motors can choose DM-P. (Text/car home graduated)