Young people’s social trend： making ＂zero sugar＂ friends and looking for ＂hello＂ to decompress.

　　In 2023, while looking for "partners", more and more young people accepted to communicate with intelligent dialogue robots. They are still actively looking for spiritual spokespersons such as "Molo" and "capybara" to get decompression space when they occasionally pull away from themselves to imagine others.

　　Just So Soul Research Institute summarizes the new trend of young people’s social life into ten key words: narcissistic romanticism, imagination of others, "zero sugar" socialization, human-computer interaction, cost-effective life, lazy health, stress-relieving worship, resistance to weightlessness, offline social physical loss and reconstruction of multidimensional neighborhood.

　　Loving oneself is also "romanticism". Decompress and find spiritual spokesman.

　　In 2023, the topic of "re-nurturing yourself" was on fire on social platforms. Behind this topic, more and more people want to "restart their lives". It can be seen that more and more people love themselves, and the "narcissistic romanticism" that emphasizes loving themselves is also becoming a new identity.

　　Today’s young people have different definitions of the word narcissism. More than 90% of them hold a "non-negative" view of narcissism, among which 23.7% of young people hold a positive evaluation, "Love yourself is a kind of romance".

　　"Love yourself" has become the "anchor" and the most important standard for young people to solve all the problems of border sense when they "re-nurture themselves". As for what is "loving yourself", they said that taking care of your body (55.5%), being kind to yourself (54.9%) and maintaining a healthy social relationship (51.7%) are the three most important manifestations of loving yourself.

　　In the way of decompressing and releasing emotions, young people have also found a unique way-the imagination of the other. In 2023, topics such as "Molou" (the nickname of the monkey) and "capybara" became popular frequently, which shows that young people are actively looking for their own spiritual spokespersons and get decompression space when they occasionally pull away from themselves to imagine the other.

　　Build friendship, pay attention to the sense of boundary, have friends and have room for solitude.

　　In 2023, topics such as "Why is the phenomenon of broken relatives so popular" frequently appeared on social platforms, and social avoidance phenomena such as "greeting obstacles" and "phone phobia" also caused extensive discussions. Behind this, it is the dilemma of individual’s "off-line social physical strength" and lack of time, energy and effective path to develop realistic new relationships under the pressure of rapid geographical mobility and fast-paced life.

　　When faced with the problem of "the best state to get along with friends", 54% of young people choose "frequent contact, but also have their own space to be alone", and only 12.6% of young people choose "to stick together every day". The younger generation, which emphasizes the sense of individual independence, pays more attention to the sense of boundary and self-space when building friendship, which is also the reason why "finding a partner" continues to be hot and "zero sugar" socialization has become a new trend.

　　In terms of social interaction, another important trend is "human-computer interaction". With the continuous breakthrough development of AIGC (which refers to the use of artificial intelligence technology to generate content) technology, more and more social and content platforms have launched related products or functions based on it, and many innovative products and functions in the direction of AI dialogue, virtual companionship, virtual people, etc. have enabled young users who love early adopters to try new ways of interaction in their tireless experience, and "human-computer interaction" has been accepted by more and more people, broadening social boundaries. Besides social relationships such as friends, "virtual people and idols" (9.1%) also give young people a sense of companionship when they are lonely.

　　Emphasize "cost-effective life" and explore "laziness is healthy"

　　More and more young people begin to emphasize the concept of "cost-effective life" and set off the discussion of "reverse consumption". Behind these phenomena, there is a change in the attitude towards consumer life in the new era: instead of "not spending", we face our real needs with more rational thinking and bid farewell to "wild consumption". More and more young people are buying soberly, sorting out what they want, and choosing the "right" products and services on this basis.

　　In addition, for many office workers, the leisure time that is constantly compressed by work makes fitness and sports a very extravagant thing. Soaking feet, going to bed early and getting up early, keeping in good health massage … How to achieve "lazy health" with the minimum cost of time and energy has become the exploration direction of contemporary young people.

　　Communicate and share, fight against negative emotions, measure "reconstructing multidimensional neighborhood"

　　Fast-paced modern life, convenient communication, explosive and complicated information, the world "bothers" us all the time, and fighting against the negative emotions of weightlessness has become an ordinary topic that everyone needs to face. The data shows that 34.9% of young people will share their anxiety with friends, 28.4% will express their anxiety on social platforms, and 23.5% will find people with common difficulties to share and share.

　　Young people who are fighting against negative emotions also urgently need to find an outlet to release pressure. "Relieving pressure worship" has led to the emergence of many popular social, entertainment and consumption phenomena. From "crazy literature" popular on social platforms to "chasing short plays" and "short escape" offline, young people hope to find ways to decompress and release their emotions in a pollution-free and relaxed way.

　　Finally, "reconstructing multidimensional neighborhood" will also be an important social trend in 2024. Xiang Biao, an anthropologist, once put forward "the disappearance of the neighborhood", describing a trend in modern society, in which people are becoming more and more atomized, and close interpersonal communication, such as the reduction of micro-level relations such as communities and communities. But "nearby" is also extremely important. It is a grasping hand to re-establish a sense of control over life, a space to breathe, and the key to building self-coordinates. In the past year, whether it’s catching up with big episodes, City Walk or falling in love with the vegetable market again, these fiery social phenomena are all behind the efforts of young people to rebuild their neighborhood. (Source: Beijing Youth Daily)