"Future Police" poster

Wonderful stills from "Future Police"

Wonderful stills from "Future Police"

　　　　　　　 Movie Network News"Future Police," directed by Wang Jing and starring Andy Lau, Big S and Fan Bingbing, is a brave attempt at sci-fi action films in the domestic film market. Although the box office after its release was not satisfactory, the film once became the object of attention because of its "unfinished". At 19:35 on September 11, the film channel premiered this controversial sci-fi film "Future Police", and audiences can see the heroic appearance of Andy Lau’s version of "Robocop" on the screen, as well as the hot scenes of his battle with the transformation man.

　　　　　　　 "Future Police" tells the story of 2085, Chinese scientist Dr. Ma’s solar energy invention solved the world’s energy problem, causing heavy losses to some oil merchants. They hated Dr. Ma to the bone and kept sending killers to remove this thorn in the side. The government immediately sent Liu Dehua’s police officer Zhou Renjie back to 2015 to protect the 12-year-old Dr. Ma. So he and the two highly lethal reformers sent by the oil merchants launched a life-and-death struggle through time and space.

Wonderful stills from "Future Police"

Wonderful stills from "Future Police"

　　　　　　　 Because the story takes place in the future, the scene design and weapons and equipment in the film are very avant-garde, and the futuristic aircraft shuttling between the universe is eye-catching; Andy Lau’s titanium alloy armor is completely comparable to "Iron Man"; and the weapons that can only be seen in "Star Wars" have been improved and upgraded this time in the hands of Fan Bingbing, whose valiant policewoman’s majesty is vividly displayed. The fighting scene between Andy Lau and the transformers is intense, and the two sides use all kinds of high-tech weapons, each of which brings surprises, and the fighting scene is dazzling.

　　　　　　　 "Future Police" was called by Wang Jing as a martial arts film packaged in future technology, focusing on action and warmth. Although there are a lot of fights and stunts in the film, the love between Andy Lau and his "wife" Fan Bingbing, as well as the father-daughter relationship with his "daughter" Xu Jiao, also shows a lot of romance and warmth. The film’s schedule has been pushed back and forth, and news from Hong Kong has even claimed that the film has become a "bad end" due to the sudden disappearance of the investor, and the stunts cannot achieve the expected effect. This statement was eventually denied by Wang Jing. It was clarified that the repeated delays were just to avoid "Avatar" and ensure the strategy adopted by the film’s box office. "The bad end" is purely a rumor, and the film has therefore attracted much attention.

　　　　　　　 If you missed watching the intense battle between "Robocop" Andy Lau and the transformation man on the big screen, and the emotional entanglement between Big S and Fan Bingbing, at 19:35 on September 11, you can still feast your eyes on the movie channel (CCTV6), and you will not miss the excitement again.

Next page More exciting stills

BYD may be the brand with the most models on sale at present. As the leading brand of new energy vehicles, what is it like? Which cars are worth buying and which cars are IQ tax? This time to a comprehensive inventory:

First, it is not worth recommending series:

1. Tang Fuel Oil: This is the least recommended model in the whole department, with a price of 165,800 yuan, and the discount is less than 10,000 yuan, and the landing is 180,000 yuan smaller. The 2.0T+6AT seems to be quite satisfactory, but it is actually the engine of the previous generation, with only 192Ps horsepower and the maximum torque of 320Nm. To be honest, it is not as good as the excellent 1.5T model. Weak power and high fuel consumption, that is, the comfort space is still online, which is seven seats, and the configuration is not low.

In fact, this car BYD didn’t have any hope, and the whole department had one configuration, so it didn’t intend to sell it seriously at all. You might as well think about it in turn. If a car product is strong enough, will it only have one configuration? BYD, this is the rhythm of building a car, and you can buy it or not.

Compared with S7, which has been discontinued, this fuel Tang has not made obvious progress. Although the engine has been adjusted, the noise and vibration are small, but it is 10 horsepower smaller and the fuel consumption is higher. In addition to the configuration of an L2-level assisted driving, there is no bright spot. But how much does the old S7 cost? 2.0T engine +6-speed wet dual clutch only started at 120,000, but the top match was only 140,000.

2、F3F3 once created brilliance. It can be said that without the popularity of F3 in that year, there would be no BYD today. However, it’s 2022, and F3 can’t keep up with this era.

This car is like
(
get away
) Similarly, if you buy it now, there is nothing wrong with it. At a price of less than 50,000 yuan, the product is still worthy of the price. However, this car is really too low-end, and there is no ESP at the very least. Only the top is equipped with the front airbags of the main and co-pilots, and the safety cannot be guaranteed.

I’m not targeting F3. I’m targeting all cars without airbags and ESP, and I can’t buy them.

3、
Fuel editionIn fact, compared with other brands of fuel vehicles, this car is not inferior, but … it has a DM-i, and Song PLUS is not fragrant in an instant. In February, car owners engaged in things, all kinds of troubles, and said that they did not provide OTA upgrades. In fact, they were more unbalanced.

In fact, Song PLUS’s 1.5T Xiaoyun engine with 7-speed wet dual clutch is not weak in the field. And the same price H6, CS75p, also have the power of World War I.. It’s just … there’s nothing wrong with fuel cars in other people’s homes, but in BYD, there are hybrid owners, which is the original sin.

Let’s look at the price and performance of the two cars and know why it’s not worth buying-Song PLUS fuel version costs 1158-143,800 yuan, and if the purchase tax is included, it costs 130,000-160,000 yuan.
There is no purchase tax. Before the price increase, it was 146,800-169,800, which is basically 10,000 yuan more expensive than the fuel version. But what about performance? The Song PLUS DM-i accelerates 8.5 seconds at zero speed, and the long battery life version is 7.9 seconds. It can drive purely by electricity and discharge externally. If there is a charging pile, there is zero fuel consumption in the urban area. Even without charging, the fuel consumption of 4.4L per 100 kilometers is real. The Song PLUS fuel, the actual measurement is more than 9.5 seconds, and the fuel consumption is about 8. Regardless of the power and driving quality, the fuel consumption alone can be saved in almost a year and a half.

4、e3The first pure tram that is not worth buying is actually hard to get if you want to buy it. e3, e5 and e9 are all for online car rental, and e3 has also issued a driving test version that simulates manual transmission. In short, it is basically not seen in the market, but you should be careful when you meet the used car market, and check whether it is a vehicle. The only one that can be bought is e2, with a price of 90,000-116,000 yuan. The product of E platform 2.0 is also a blade battery, which belongs to a series that can be bought but is not recommended.

Second, you can buy a series that is no longer fragrant

1. Dynasty fuel series: including Qin, Song,
、
Other models, except the Xiaoyun version of Song Pro, are still the engines of the previous generation, with average performance. The reason why you can buy it is because the price is cheap enough and the product is still worthy of the price. Take Song Classic as an example. You only have a budget of 100,000 yuan, so it is not bad to buy a 1.5T+ wet dual clutch Song. The reason why it is not fragrant is because the same price is not an exclusive option, just like an SUV with a budget of 100,000 yuan, you buy Auchan X5,
、
It’s okay to do something.

Among them, in fact, Qin Pro and Song Pro should also be included in the ranks of non-recommendation. There is nothing wrong with the car, and the price/performance ratio is still very high compared with the fuel car of the same price. The bad thing is that there is
,
Zhuyu is in the front. but
Fuel version, because the price is cheap, personally feel that the cost performance is better than
Even higher.

2. Except
Non-e-platform 3.0 pure electric vehicles other than.: including
,
、
、
Such as pure electric vehicles.

In fact, they are all blade batteries, which are quite capable of playing in pure electric vehicles of the same price. However, the price advantage is not obvious, and the technical advantage is not obvious. Except for Tang EV, the power here is just enough, not strong. The product of the e-platform 2.0 era, the price has not dropped, just because the competitors are not strong, so BYD does not have much motivation to upgrade.

Tang EV, as a flagship model, is not as advanced as technology.
This is also a place worthy of criticism-there are advanced technologies that are not used for flagship models first, but for marginalized yuan.
Use it first. I really don’t know what BYD thinks.

In addition, Dolphin is the first car of E platform 3.0. Although it sells well, I still think it is expensive. It is also a series that can be bought, but it is not fragrant.

3. All plug-in models except DM-I.: including
、
、
Song Pro DM, in short, are all products of the DM3.0 era, and now it will be replaced soon. DM-i, as a branch of DM4.0, has been out for a year, and DM-p should not be far away. At least now, it is not a good time to start with the old models.

It is said that you can buy it because at present, Tang DM and Han DM are still ahead of all competitors at the same price, which is a blow to fuel vehicles. In fact, it is advantageous to realize the separation of oil and electricity with dual clutch and DM, such as Han DM, pure electric rear drive and hybrid four-wheel drive, which is extremely playable. However, the 2.0T engine is still the product of the previous generation, and there is a particle trap. Now Han DM-i four-wheel drive version, the 200-kilometer battery life is coming out, and it is still a little loss to buy these DM3.0 now.

Note, before I pushed Tang DM and Han DM, it was right to recommend them at that time, and it is not wrong to recommend them now-keep pace with the times. When there are more models worth buying and the cost performance is obviously higher, the choice will also change. In short, there is a reason to push, there is a reason not to push, and I always have a reason not to recommend it.

Third, recommended models:

1. Qin PLUS DM-iThis may be that BYD sold a car that lost a car. After the listing price, the raw materials went up, and then it had to go up by 3,000, and it was still hot. This car is earned when you buy it. Needless to explain, DM-i is the most worthwhile car at present, and now Qin PLUS DM-i has the highest cost performance in DM-i.

subsequent
, it should be a high-profile shell-changing car, and the price will definitely be higher than that of Qin Plus DM-I. Whether it is worth buying depends on the price.

2. Song Pro DM-i and Song PLUS DM-i:If Qin PLUS DM-i is the most worthwhile car, then these two SUVs should be the most worthwhile SUVs. In fact, these two cars are a bit of their own meaning, but also because they are taking different channels and have the meaning of competition. If Song Pro DM-i can take the economic route, the price will be reduced by one or two thousand yuan, and the configuration will be reduced, so its competitiveness will be stronger.

3. Yuan Pro: This is also a product of the E-platform 2.0 era. It is strongly recommended because the price/performance ratio is too high. Previously, it sold 131,400 yuan and 121,300 yuan. Later, I found that Ai ‘an Y was engaged in a price war, and it fell directly below 100,000 yuan, which made the old car owner curse this street. This car BYD really lost money, and it went up by 7000 yuan. To tell the truth, the cost performance is not as high as before, but it is still worth buying-raw materials have risen, and the prices of all brands have risen.

4. Yuan PLUSThis car is a pure tram instead of walking-there is no short board. E-platform 3.0 product-if you don’t know how much E-platform 3.0 is, please read my previous article. In short, it’s called Yuan. It’s actually a Song, and it’s more advanced than Tang Dou. The starting price of 130 thousand, the highest is 160 thousand, which is completely acceptable. Pure trams with the same price, as long as there is no absolute demand for space, so at present, its cost performance is the highest.

Fourth, it is worth looking forward to:

1. Seals: The target is Tesla Model3, and within 4 seconds of zero acceleration, E platform 3.0 has better workmanship and more solid battery life. If you know how advanced e-platform 3.0 is, you can’t help but expect it. When the seal came out, all BYD’s own pure electricity at the same price was not fragrant.

2. Chinese DM-iTo be honest, the 200Km battery life is meaningless, just the involution between car companies. But the acceleration of 3.7 seconds, four-wheel drive +dTCS, heat pump air conditioning, large space and low fuel consumption-this car is almost perfect.

3. Tang DM-p: I am right.
AWD doesn’t have much expectation. It’s no problem to use ecvt for cars driving in cities, but as an SUV, it has a mild off-road demand, and the power system of DM3.0 with oil and electricity separation is more solid. It is equivalent to two sets of power systems that are independent of each other. If the electricity is broken, it can be opened by pure oil. If the oil system is broken, it can be opened by pure electricity. I heard that Tang DM-p will upgrade its chassis and switch to a non-loaded body, so it can really be heavily off-road.

4. Summer?
?: It’s the MPV model that is widely rumored. I heard that it will go high-end, and I don’t know if I can afford it. At present, there is little news, only a spy shot of the road test.

To sum up, BYD’s fuel car is not advanced. Many products still use the engines of the previous generation, but it is cheaper. There are not many points to buy, and it can be used as a cheap choice at most. Pure tram, e platform 3.0 is the most advanced pure electric platform at present, and there is no one, so all pure trams of 3.0 are worthy of attention. Whether it is worth buying depends on the comprehensive product strength in combination with the selling price. In the hybrid field, in fact, DM3.0 can still play at present, but after all, it is the technology of the previous generation and the engine is not advanced. Compared with the fuel car with the same price, it is actually very competitive, but it has no advantage compared with its own DM-I. While DM-i is in the limelight. Qin, Song and Tang Dynasties, including the upcoming Han DM-i, are the best choices at the same price.

Cctv newsAccording to the website of the Ministry of Industry and Information Technology, in 2022, China’s lithium-ion battery industry adhered to the supply-side structural reform, accelerated technological innovation, transformation and upgrading, and continuously improved the supply capacity of advanced products, maintaining a rapid growth trend as a whole.

First, the output continues to grow rapidly and the industrial scale continues to expand. According to the industry standard announcement, enterprise information and research institutions estimate that in 2022, the national output of lithium-ion batteries reached 750GWh, a year-on-year increase of over 130%, among which the output of energy storage lithium batteries exceeded 100GWh；; The output of cathode materials, cathode materials, separators, electrolytes and other first-order materials for lithium batteries was about 1.85 million tons, 1.4 million tons, 13 billion square meters and 850,000 tons respectively, with year-on-year growth of more than 60%. The scale of the industry was further expanded, and the total output value of the industry exceeded 1.2 trillion yuan.

Second, the application of the industry has been accelerated, and the process of double carbon has been accelerated. In 2022, lithium battery accelerated its rise in the field of new energy vehicles and energy storage fields such as wind energy storage, communication energy storage and household energy storage, and ushered in a growth window. In 2022, the loading capacity of power batteries for new energy vehicles in China was about 295GWh, and the cumulative installed growth rate of energy storage lithium batteries exceeded 130%. In 2022, the total export of lithium batteries in China was 342.65 billion yuan, up 86.7% year-on-year, making positive contributions to the efficient development and utilization of new energy and the green and low-carbon transformation of the global economy and society.

Third, the pace of technological progress has accelerated, and advanced products have emerged one after another. Backbone enterprises speed up the layout around the direction of efficient system integration and super-large capacity batteries, and the energy density of advanced battery products exceeds 250 GWh/kg; Flexible, low-temperature resistant and waterproof new battery products have been successfully applied in winter Olympics equipment; The new generation of information technology and new energy storage products are further integrated, and intelligent liquid cooling technology significantly enhances the thermal management level of energy storage system and reduces the potential safety hazards of the system.

Fourth, the investment enthusiasm of the industry is high, and the whole chain strengthens cooperation. According to incomplete statistics, in 2022, there will be more than 40 battery link planning projects, with a planned total production capacity exceeding 1.2TWh and a planned investment of 430 billion yuan. The price of upstream products fluctuated at a high level, and the price of secondary materials for lithium batteries repeatedly rose and fell. In 2022, the average price of battery-grade lithium carbonate and battery-grade lithium hydroxide (micropowder grade) reached 481,000 yuan/ton and 464,000 yuan/ton respectively. Lithium battery enterprises strengthen the cooperation between the upstream and downstream of the industrial chain through various forms such as investing in shares, signing long-term orders and joint research.

　　[car home new car listed] On August 25th, BYD’s (|)-p model was officially listed.The new car has launched three models.After subsidyThe price range is 289,800-329,800 yuan;At the same time,It will also launch a 252-kilometer exclusive DM-i model.After subsidyThe price is 279,800 yuan.Different from DM-i series, DM-p is more performance-oriented. In addition to the blessing of 1.5T hybrid system, the rear axle of its full-time four-wheel drive system is equipped with Eaton differential lock, which has better power distribution ability. The new car accelerates from 0-100km/h to 4.3s, while the pure electric battery life can still reach 215km. See the table below for detailed models:

● New car features

　　In terms of appearance, the new car still continues the Dragon Face 3.0 design language, and the design of the dragon face has made this generation of Tang series gain many fans. The front grille of the new car is designed in Long Lin style, and the penetrating silver decorative strip on the top is the embodiment of the dragon beard. The headlight groups on both sides are still very sharp, and the front enclosure design is more sporty, showing the performance spirit of DM-P.

　　Coming to the side of the car, the new car adopts the currently popular suspended roof design, and at the same time, the waistline design of the vehicle will become more fierce, making this medium-sized SUV look more agile. The sharp double-five-spoke rims can also play a relatively good role in embellishment. All in all, the new car tries its best to move towards a younger and more fashionable direction while ensuring its own gas field.

　　In the rear part, the new car adopts the design of penetrating taillights. At the same time, the line design on both sides of the rear enclosure is similar to that of the front enclosure, which can form a good echo effect. The wide rear fender can highlight the wildness of the vehicle. After all, as a medium-sized SUV, momentum is essential.

　　After entering the car, we can still easily identify that it is a BYD brand. The layout of the center console has not changed significantly. The exaggerated center console is very eye-catching. At the same time, the overall quality of the car has once again reached a higher level. The two-color design adopted in the center console and door panels can create a warmer cockpit atmosphere.

　　In addition, the launch of the six-seat model will undoubtedly enhance the competitiveness of the car system, not only the second-row passengers can have a more comfortable ride, but also the third-row passengers can get in/out of the back row more conveniently, which is undoubtedly more attractive for multi-person families.

　　At the configuration level, the new car will be equipped with HiFi-class custom Dana audio, smart fragrance and NAPPA leather seats. The six-seat model will also be equipped with 10-point massage in the first two rows of seats; The second row of independent seats is electrically 4-way adjustable, with 4-way lumbar support and adjustable headrest on the side; The second row of independent seats also has a cup holder, USB, mobile phone slot, wide-body reversible armrest and 220v mobile phone fast charging interface.

　　In terms of power, Tang DM-p is expected to be equipped with Xiaoyun 1.5T engine and EHS electric hybrid system, with maximum power of 452kW, 0-100km/h acceleration of 4.3s, and NEDC power loss and fuel consumption of 6.5L/100km. As for the battery, the new car uses the Ferrous lithium phosphate "blade battery" specially designed for hybrid, with a pure battery life of 215km and upgraded fast charging technology, which can charge the battery from 30% to 80% in 20 minutes.

　　In addition, the full-time electric four-wheel drive system responds more quickly, and the power is directly transmitted from the transmission shaft to the wheels, with shorter transmission path and faster response, which can further improve the stability of the vehicle and make driving safer. Of course, it can also become a "power supply" when you need it, and the maximum discharge power can reach 6 kilowatts, which can even satisfy the simultaneous use of multiple high-power appliances.

● Competitors

"Moka DHT-PHEV 2022 1.5T 0 Anxious Wisdom Edition"

　　With the announcement of the price of the new car, its competitors have surfaced, which is the Wei brand Moka DHT-PHEV model that has received much attention before. The two are similar in price and positioning. However, based on BYD’s profound knowledge in the field of plug-in hybrid, Tang DM-p seems to have a unique advantage. From the former "542" to today’s DM-p platform, BYD has obvious advantages in both market share and popularity in the plug-in hybrid market. At the same time, the longer pure electric cruising range and the existence of the six-seat model also make Tang DM-p full of confidence in the same level market.

● Editor’s summary:

　　With the deepening of the electrification process, the balance in many users’ minds seems to have begun to tilt towards the new energy market. However, due to the still-existing mileage anxiety of electric vehicles, many friends will naturally turn their attention to plug-in hybrid vehicles, and manufacturers are also very considerate to further subdivide the plug-in hybrid market. For example, friends who pursue fuel economy can choose DM-i, while those who want to feel the power output of electric motors can choose DM-P. (Text/car home graduated)

　　CCTV News:The National Health and Wellness Commission held a press conference on the afternoon of the 31st. Relevant responsible comrades from the Ministry of Education, the Ministry of Agriculture and Rural Affairs and the National Health and Wellness Commission will attend the press conference to introduce the situation of epidemic prevention and control during the Spring Festival and the Spring Festival.

　　Recently, in some places, the health monitoring and nucleic acid detection of returnees have been "overweight" and "across the board", which has aroused widespread concern in the whole society and caused dissatisfaction among some affected people. On the basis of summing up the experience and lessons of the previous stage, the state formulated the epidemic prevention and control policy in Spring Festival travel rush according to law, in order to reduce the risk of epidemic spread as much as possible, so as to protect the health of the people, and never to set obstacles beyond the prevention and control needs for the Spring Festival reunion.

　　"Overweight at different levels" and "across the board" are both lazy policies and a waste of valuable epidemic prevention resources. All localities should standardize the implementation of epidemic prevention and control requirements during the Spring Festival travel rush in 2021, do a good job in epidemic prevention and control scientifically and accurately, and must not arbitrarily "overweight" or "overweight at different levels" on the basis of the current policy, and must not engage in "across the board" in their work. Specifically, for provinces outside Beijing, to achieve the "six noes", people from other places should not be arbitrarily prohibited from returning home for the New Year, centralized and isolated measures should not be implemented for returnees, nucleic acid testing should not be carried out for non-key people who flow to cities across provinces in low-risk areas, nucleic acid testing certificates should not be checked for non-key people who return home in low-risk areas in the province, home health monitoring should not be carried out for returnees in the province, and the period of home health monitoring should not be arbitrarily extended. All localities should rectify the deviation in time, and the comprehensive group of joint prevention and control mechanism in the State Council will pay close attention to the implementation of policies in all localities, and will notify the implementation of policies that obviously do not meet the requirements and demand immediate rectification.

　　Source: Private placement network

　　December 25th happens to be the 1000th day when Xiaomi officially announced to build a car. Xiaomi officially announced that the first press conference of Xiaomi Automobile will be held on December 28th. The first press conference will focus on technology release and will not release products. The attention of Xiaomi Automobile can be described as "extreme preheating" under Lei Jun’s personal publicity.

　　Before that,, Tesla, Weilai, Tucki, Ideality, Huawei’s intellectual circle, intellectual circle, Aouita and many other new car-making forces compete for market share in this track. In particular, Huawei cooperated with car companies through Tier1 model, HI model and HarmonyOS Zhixing model to enter the track, creating a new M7 with "sales explosion" and detonating it.A group of "Huawei auto concept stocks" led by.

　　In such a fierce competition in the new energy car track, what makes Xiaomi Auto a pioneer??According to Guo Ming, an analyst of Tianfeng International Securities, the key selling points of Xiaomi Automobile are automatic driving, software ecology, 800V fast charging and power configuration. Among them, the software ecology and its subordinate supply chain manufacturers have outstanding highlights.

　　Besides,Xiaomi Group has tens of thousands of rooms all over the country."Xiaomi House" is the "killer" of Xiaomi Automobile’s future marketing channel. If Xiaomi House is used to drain automobiles in the future, the Xiaomi automobile industry chain will continue to benefit indirectly.At the end of the article, the author’s latest finishing is attached.51List of "Xiaomi Auto Concept Stocks"!

　　0one

　　How to copy Xiaomi car"Explosive"? Ecological chain, channel chain and supply chain "three cards"!

　　The first is the ecological chain. On October 26, 2023, Xiaomi officially released a new self-developed operating system-澎湃 OS, and announced that Xiaomi Group’s strategy will be upgraded from "mobile phone +AIoT" to "the whole ecology of people, cars and homes", marking a new chapter in Xiaomi’s intelligent interconnection ecology.

　　The construction of ecological chain Xiaomi has been exploring for many years, which is a major strategic layout of Xiaomi.

　　Figure: Xiaomi’s operating system and the strategic development of the group.

　　In 2010, the MIUI mobile operating system was released at the beginning of Xiaomi’s establishment. In 2016, the Mijia brand carried Xiaomi smart home products, and the ecological layout of Xiaomi’s IoT continued to improve. In 2017, a self-developed Vela OS was built, realizing the unification of IoT equipment systems. In 2019, Xiaomi began to develop the universal operating system Mina OS in parallel, and gradually formed the experience accumulation of Linux system from the kernel to the upper system. In 2021, Xiaomi started the research and development of the car OS system.

　　At the beginning of 2022, Xiaomi decided to unify the software architectures of MIUI, Vela OS, Mina OS and car OS, and completed the bottom merger of Xiaomi’s operating systems. Then, in November 2023, the 澎湃 OS for the whole ecology of people and cars was officially launched.

　　It can be said that the official launch of 澎湃 OS is a key step for Xiaomi to move towards the new strategy of "people, cars and homes are all ecological" and a key ecological chain puzzle of the strategy.

　　Why does Xiaomi’s ecological chain become a replica of Xiaomi’s car?One of the advantages of "Explosive" is that after years of development, Xiaomi has a huge user base, strong brand influence and high brand loyalty in the fields of smart phones, IoT devices and Internet services, laying a solid foundation for the transformation of potential customers of Xiaomi Automobile.

　　According to the announcement of Xiaomi Group, from 2021 to 2022, Xiaomi mobile phone ranked first among Android smartphone manufacturers in Chinese mainland market for two consecutive years, and 50.1% of users will continue to choose Xiaomi brand when changing their smartphones. Thanks to the high user stickiness, the scale of Xiaomi users has grown steadily.

　　By June 2023, the number of monthly active users of MIUI reached 606 million, up 10.8% year-on-year, among which the number of monthly active users of MIUI in Chinese mainland was 149 million, up 6.5% year-on-year. The current users of new forces such as friends Huawei and BYD are 700 million and 5.8 million.

　　Figure: Xiaomi has a strong user base compared with other car companies.

　　From the user portrait, the data shows that Xiaomi mobile phone is mainly used by 25-34 years old (accounting for 62.4%) and young men (accounting for 64.7%), and 57.5% of them are married. Xiaomi users are sticky, and they prefer the sense of science and technology and the ecology of Mijia, which is in line with the advantages of Xiaomi’s software and hardware. It is expected to effectively undertake the passenger flow of Xiaomi mobile phone by superimposing Xiaomi automobile with the ecological linkage of people, cars and homes.

　　Photo: Xiaomi brand user portrait (2018)

　　It can be seen that Xiaomi Automobile already has enough user base, and after the advantage of ecological chain,The "second card" also has a marketing chain, backed by tens of thousands of "millet houses" all over the country.By January 1, 2023, there were 12,000 "Millet Houses" in Xiaomi, covering 2,200 counties and cities, which could cover more than 80% of the county-level administrative regions in China.

　　according toAccording to statistics, Xiaomi still has 500 to 600 stores that can be used after removing the smaller stores that can’t display the exhibition cars, which has obvious advantages compared with Weilai, Tucki and the ideal 440, 411 and 400 stores. Follow-up reference to the expansion of Huawei HarmonyOS ZhixuanGuojin Securities expects Xiaomi to expand its coverage area by opening new stores, which may be achieved in the short term.More than 800 stores.

　　If Xiaomi adopts the direct mode and uses the existing Xiaomi House to expand the channel, it will be expected to be the second growth point for the continuous drainage of Xiaomi automobile sales.Therefore, from the perspective of marketing channels, Xiaomi Automobile has entered the first echelon of new power channels, and "debut is the peak".

　　Figure: Comparison of the number of Xiaomi channel stores

　　Looking back, the success of the "explosion" of the new M7 in the world is mainly due to Huawei’s wide audience and strong brand. Judging from the advantages of the above-mentioned Xiaomi automobile ecological chain and marketing chain, Xiaomi and Huawei have the same advantages in terms of user base and market popularity. If SU70% explodes, it may reappear the "M7 phenomenon".

　　02

　　can"Big selling" should also be "big making", Xiaomi from parts to vehicle factory layout.

　　After talking about the ecological chain and marketing chain, the last card left is "supply chain".

　　As we know, the operation mode of the new car-making forces is mainly vehicle manufacturing and brand separation. There are ideals and Lifan, Tucki and Haima before, and then there are the intellectual and intellectual circles of Huawei and Cyrus, Chery, Weilai and Jianghuai, Baidu and Geely. In this mode of operation, the running-in between the traditional vehicle manufacturers and the new forces has put some pressure on the delivery.

　　According to the news of titanium media, in order to ensure the delivery of the world, the production machines in Sailis factory run continuously for 22 hours every day, and the remaining two hours are necessary for mechanical maintenance. In order to solve the problem of production capacity and supply, Cyrus set up a factory nearby, and directly put the three teams of supply chain, product and quality into the supply chain enterprises, thus improving the delivery capacity. According to the latest official caliber of the industry, the industry will complete the delivery of 23,000 vehicles in December and deliver more than 30,000 vehicles per month in 2024.

　　Isn’t the delivery situation that friends are facing now the problem that Xiaomi Automobile will face in the future? Especially in Xiaomi’s investment in automobiles for more than ten years, covering the actions of auto parts, complete vehicles and automobile aftermarket, the market has another look and expectation for the delivery capacity of Xiaomi automobile.

　　In the supply chain, Xiaomi Automobile has implemented a comprehensive layout strategy from parts to vehicle factories. The scale of Xiaomi’s investment in Tucki and Weilai is about $1-2 billion. Since 2017, Xiaomi has increased investment in companies in the field of auto parts and electronics, and has been developing new energy batteries and control systems., AVIC Lithium Battery, Ganfeng Lithium Battery, Honeycomb Energy and other enterprises made investments, mostly for war investment and A and B rounds.

　　Figure:2011-2022 Xiaomi’s investment in auto parts enterprises in the field of three electricity companies.

　　In terms of vehicle factory, Xiaomi Automobile Factory has two projects. The completed Yizhuang Phase I factory covers an area of about 720,000 square meters, with an annual production capacity of 150,000 vehicles and an average monthly production capacity of 12,500 vehicles. The second phase of the plant is planned to start in 2024 and be completed in 2025.

　　At the same time, Xiaomi widely recruits talents related to vehicle production and vehicle technology. For example, Xiaomi recruits production managers, workshop safety engineers and lean engineers in official website, and has more talent demand in stamping, die casting, die casting die, die casting machine processing, car body, painting, sheet metal and other vehicle production.

　　Figure: Vehicle manufacturing is asset-oriented.

　　So how much can the production capacity of Xiaomi Automobile Factory reach? According to the sales plan once expressed by Lei Jun, the first model of Xiaomi Automobile is planned to sell 100,000 vehicles in the first year and deliver 900,000 vehicles in the following three years.this meansFrom 2025 to 2027, Xiaomi Automobile needs to produce and sell at least 300,000 vehicles a year, with an average monthly production capacity of 25,000 vehicles.

　　0three

　　51 Xiaomi cars are the mostChain concept stocks are exposed!

　　Think,Initial flow of building a car+Ecology+Channel Collaboration is the advantage of Xiaomi Automobile.Product shaping ability has become the key in the middle and late stage.

　　As a consumer electronics leader with a strong traffic group, Xiaomi Automobile has a potential user base, plus Xiaomi’s intelligent ecology and sales channels. After the official mass production in the first half of 2024, Xiaomi Automobile-related industrial chain companies are expected to usher in development opportunities.

　　Many domestic auto parts companies have cooperated with Xiaomi Automobile.Some parts companies have announced that they have obtained the fixed point of Xiaomi Automobile Project., such asAn air suspension system will be provide for Xiaomi automobile,Hua Yu San DianBecome a designated supplier of air conditioning compressor for Xiaomi automobile.

　　The following is compiled by the author according to the announcements of listed companies and questions and answers from investors.List of 51 latest Xiaomi automobile concept stocksFor readers’ reference, the cooperation progress between different A-share companies and Xiaomi Automobile is different, among whichThe invested Jiong Yi Electronics (Suzhou) Co., Ltd. has synchronous development business with Xiaomi Automobile in the field of online control products, and its share price has soared in the past three months.

Haval Xiaolong is a new energy compact SUV built by Great Wall Motor for young families pursuing fashion technology. It will be unveiled at the Shanghai Auto Show on April 18 and listed in the second quarter. The new car has a wheelbase of 2710mm and a length of 4600mm. It is equipped with lemon hybrid DHT technology, aiming at the mainstream home market of 150,000-200,000, and will mainly compete with BYD Song Pro DM-I..

Haval Xiaolong’s design inspired fighter originated from soaring in the blue sky, and the front face used a lot of body color to form an integrated design; The integrated headlights and taillights, while full of scientific sense, also outline the outline of the car body and enhance the visual impact. In addition, Haval Xiaolong can also be equipped with a blackened roof, which is more sporty with the curved body design.

Haval Xiaolong’s interior is made of a variety of materials, with two styles of pure black and black rice color matching; The central control adopts 7+12.3-inch intelligent double-screen, and the shape of the embracing seat fits the human spine, supporting 6-way electric adjustment, and optional ventilation and heating functions; For the first time, the interior atmosphere light is designed with transparent lampshade and three-dimensional character structure, which creates a strong three-dimensional effect.

Haval Xiaolong is equipped with a two-speed DHT gearbox, with a comprehensive fuel consumption of 1.39L/100km, a feed fuel consumption of 5.3L/100km, and a WLTC pure battery life of 96km. The battery pack is designed with anti-collision, ultra-high strength steel full-wrapping and energy absorption.

In [car home Hefei Discount Promotion Channel], there is a limited-time discount activity! As a high-profile luxury SUV, the price reduction of Zhiji LS7 in Hefei is as high as 10,000 yuan, allowing you to enjoy this high-performance and high-quality car at a lower price. The minimum starting price is only 319,800 yuan. What are you waiting for? Please click "Check the car price" in the quotation form to get higher discount and make your car purchase easier!

Zhiji LS7 is an avant-garde and dynamic SUV with a modern design. The front face adopts a unique closed design, and the air intake grille adopts a highly technical texture and lines, highlighting the high-end positioning of the vehicle. The body lines are smooth, the overall style is fashionable and dynamic, and it is full of futuristic feeling. The design of Zhiji LS7 is not only impressive, but also gives it an advantage in the market competition.

Zhiji LS7 is a luxury SUV with a body size of 5049*2002*1731 mm and a wheelbase of 3060 mm, providing passengers with spacious interior space. The front wheel track of the vehicle is 1700 mm and the rear wheel track is 1715 mm, which provides good stability and handling for the vehicle. The front tyre size of 255/55 R20 and the rear tyre size of 275/50 R20 provide excellent grip and comfort. The smooth lines on the side of the car highlight the sense of movement and luxury of the vehicle. The overall design is fashionable and atmospheric, and it is an eye-catching car.

The interior design of Zhiji LS7 is fashionable and simple, and the steering wheel is made of leather, which supports electric up-and-down and forward-and-backward adjustment, so that drivers can easily find the most comfortable driving posture. The 26.3-inch central control screen is very large, which can display a wealth of information. At the same time, it supports multimedia systems, navigation, telephone and air conditioning voice recognition control systems, providing a more convenient operating experience. The front seats are made of imitation leather and genuine leather. The main driver’s seat is also equipped with heating and electric memory functions. The co-pilot seat supports front and rear adjustment, backrest adjustment and height adjustment, and the rear seat supports proportional tilting to provide passengers with a more comfortable ride. Experience. The front and rear rows are equipped with Type-C and USB interfaces, which are convenient for users to charge and connect devices. Generally speaking, the interior design of Zhiji LS7 is very humanized, providing rich configuration and comfortable ride experience.

The engine of Zhiji LS7 has a maximum power of 250kW and a maximum torque of 475N·m, which means that it has excellent power performance and acceleration performance. This powerful engine can provide enough power for the vehicle to easily cope with various driving needs on the road. At the same time, the engine of Zhiji LS7 has been carefully adjusted to ensure a smooth driving experience and efficient fuel economy. Whether driving in the city or on the highway, the engine of Zhiji LS7 can provide reliable power output and bring you a pleasant driving experience.

In terms of appearance, Zhiji LS7 has undoubtedly been highly praised by car home car owners. He mentioned that the design of this car is very attractive and unforgettable. However, he also mentioned some minor problems, such as not being friendly in repairing cars. This may be related to the design of vehicle lines, because complex lines may make it more difficult to repair and replace parts. However, this has not affected @josephpu’s love for Zhiji LS7, and he thinks the appearance of this car is definitely worth buying. He even said that even if there is a small scratch, he will not hesitate to choose to go to the 4S shop for maintenance. This shows that the exterior design of Zhiji LS7 is really attractive, and even makes the owner willing to spend extra money to keep the perfect appearance of the vehicle. Overall, the exterior design of Zhiji LS7 is undoubtedly a highlight of this car, which is worth buying.

[car home Information] Tonight (May 18th), its Tiggo 8 PRO model will be officially launched. As the third model in the Tiggo 8 series, the new car will mainly promote the younger market. With its fashionable appearance, intelligent configuration and mixed power combinations, it will form a rich product line with the current Tiggo 8 and Tiggo 8 PLUS for consumers to choose from. Previously, the suspected new car price range was exposed, which is expected to be around 120,000-150,000 yuan.

Chery automobile tiggo 8 PRO 2022 390T two-wheel drive vault edition 7 seats ">

　　In terms of appearance, the new car adopts a large-mouth air intake grille, and the internal middle net adopts a dot matrix design, and the headlights on both sides are integrated to form an integrated shape, which improves the overall visual width of the front. The front enclosure of the new car is also decorated with polygonal heat dissipation openings on both sides, which form a good echo with the red decorative strips on the front lip, effectively improving the fashion and dynamic effect. In terms of body size, the length, width and height of the new car are 4745/1860/1745mm and the wheelbase is 2710mm respectively.

Chery automobile tiggo 8 PRO 2022 390T two-wheel drive vault edition 7 seats ">

From the side of the car body, the overall line of the new car is relatively flat, and the double waistline design is adopted. The front and rear fenders are slightly wider than the car body, and the generous wheel eyebrow trim, side skirts and chrome decoration under the door form a good layering. At the rear of the car, the new car is equipped with a small-sized roof spoiler and a through blackened taillight set, which is highly recognizable after lighting. In addition, in order to enhance the youthful sports atmosphere, the rear enclosure of the new car also adopts a bilateral exhaust layout.

Chery automobile tiggo 8 PRO 2022 390T two-wheel drive vault edition 7 seats ">

　　In the interior part, the new car is equipped with a double screen design with a full LCD instrument panel and a multimedia display screen. With the three-spoke multifunctional flat-bottomed steering wheel and an electronic gear shifting mechanism, the interior of the new car is full of science and technology. It is worth mentioning that the new car will also provide a five-seat version and a seven-seat version of the space layout, which meets the needs of consumers for multi-scenes.

Chery automobile tiggo 8 PRO 2022 390T two-wheel drive vault edition 7 seats ">

In terms of power, the new car will be equipped with a pure fuel vehicle with a 1.6TGDI/2.0TGDI engine and the latest Kunpeng DHT hybrid system. Among them, the 1.6T turbocharged engine has a maximum power of 197 HP and a maximum torque of 290 Nm. The 2.0T engine has a maximum power of 254 HP and a maximum torque of 390 Nm. Both power versions are matched with a 7-speed dual-clutch gearbox and a four-wheel drive system is available.

The model equipped with Kunpeng DHT hybrid system will provide "3 engines, 3 gears, 9 modes and 11 speeds" and "CHERY AWD" full-scene intelligent four-wheel drive system, so that the new car has six full-scene road conditions including economy, ordinary, sports, camping, skiing and cross-country. At present, the specific power parameters of the hybrid model have not been officially released, so let’s wait for the official information after listing. (Text/car home graduated)

　　On March 30th, a blogger named "Yang Kim Jyan" in Weibo released a video "I still can’t figure out why I was diagnosed with liver cancer", which attracted a lot of netizens’ attention. The topic "Why cancer is late when it is discovered" once rushed to the top of the hot search list in Weibo.

　　But then everyone found that the video content was not the real experience of the blogger, and the words "this content is purely fictional" were placed at the end of the whole video and appeared for a short time, which caused many people to misunderstand.

　　On March 31, the relevant platform imposed a ban on the blogger and suspended advertising revenue. However, the video has been played at least 20 million times before it was taken off the shelf, and its practice of "gaining traffic by consuming cancer patients" has been questioned by many netizens.

　　The person in charge of an MCN organization (a company that helps the contracted people to continuously export and realize the content) told the Red Star journalist that some anchors did attract traffic by "selling badly". There is also a special team to help them fabricate "people’s design", "nothing more than attracting more people’s attention in order to realize the traffic."

　　On March 31st, Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, said in an interview with Red Star that bloggers such as "Yang Kim Jyan" are pursuing the attention or benefits brought by "traffic economy". "In addition to the ban on bloggers, the platform also suggests that the incubation and management institutions behind such bloggers be punished accordingly."

　　0one

　　Online celebrity bloggers shot nearly 8 minutes of video.

　　Claimed that he had liver cancer at the age of 25.

　　The word "pure fiction" flashed by.

　　On March 30th, Red Star journalists noticed that the video of "Yang Kim Jyan" was nearly 8 minutes long. First of all, he said, "Today is Su Yan, and I want to tell a news that only a few very good friends knew before sending this video." Then he told me that he was diagnosed with liver cancer during his physical examination, and the doctor told me that the chance of cure was not great. In the video, "Yang Kim Jyan" also said many times that he couldn’t understand why he got liver cancer at the age of 25.

　　"Yang Kim Jyan" is a blogger with more than 5.5 million fans. After the video was released, the number of plays increased rapidly, with more than 20 million plays on the afternoon of March 30th. Many netizens left messages under the video saying "I hope this is not true" and "I must treat it well".

　　↑ "Yang Kim JYAN" released the video "Liver cancer was detected at the age of 25" on March 30th.

　　The Red Star journalist noticed that "Yang Kim Jyan" said in the second half of the video that he had conducted a review and got the results of the review, but when he saw the results, "Yang Kim Jyan" just shook his fist and didn’t say what the results were.

　　Many careful netizens noticed a flash at the end of the video. In this picture, "Yang Kim Jyan" means "the content of this video is pure fiction", but this sentence is inconspicuous in the whole picture and is sandwiched in five lines, and the words "pure fiction" do not appear in the whole video.

　　↑ At the end of the video, it is marked "The content of this video is pure fiction", and the display time is very short.

　　02

　　The blogger apologized after being questioned.

　　The platform punishes the suspension of its advertising revenue.

　　Previously, the video hinted that he was "suffering from depression."

　　Some netizens said that the content of the whole video shooting will cause viewers to misunderstand that they have indeed been diagnosed with liver cancer. Such videos will seriously hurt the feelings of cancer patients and their families. A netizen said: "‘ There is no cancer in the world ’ It is the wish of many people. Maybe some people will never understand the pain of cancer patients and their families, but please ask these people to maintain a little kindness and respect for others. "

　　On the afternoon of March 30th, "Yang Kim Jyan" deleted the video of "cancer was found" and issued an apology statement. Its statement said: "I thought of presenting it in the first person way in order to make this video sound a wake-up call for everyone to pay attention to their health. Because the video content needs a physical examination, I also did a full-body physical examination at my own expense. At the end of the video, I told everyone that the video was fictional and it was my negligence in creation. I am sorry for everyone, I know it was wrong. " The statement also mentioned that he will continue to work hard to create videos that correct energy later. "If it is fictional content, I will definitely put it at the beginning (place) of the video, please supervise."

　　On the morning of March 31st, Weibo, the official of Sina Weibo community management, announced that during the recent inspection, the station found that the user "Yang Kim Jyan" posted a deductive video describing his feelings after being diagnosed with cancer, but did not mark the content as "fiction" or "deduction" in the obvious position of the video, and only the explanation that "the content of this issue is purely fiction" appeared at the end of the video, which led some netizens to misunderstand it as a real event, which led to public opinion discussion. According to the Weibo Community Convention and other relevant regulations, the station punished the user money "Yang Jyan" by stage silence, forbidding attention and suspending advertising revenue.

　　The Red Star journalist noticed that on November 5th last year, "Yang Kim Jyan" had released a video suggesting that he had suffered from depression. "I once wanted to leave, but in the end I got better! I hope you can get better as I do! "

　　↑ "Yang Kim Jyan" released the video content of depression last year.

　　Since then, "Yang Kim Jyan" has published several Weibo articles with the related topics of "depression".

　　0three

　　There was an anchor who took a "vomiting blood photo" and bo sympathized with the goods.

　　MCN employees: let bloggers "sell badly" for traffic

　　Create a special story "script"

　　Unlike "Yang Kim Jyan", which marked "the content is pure fiction" in an inconspicuous place, there were some platform bloggers who directly pretended to be ill and "sold badly" to gain profits.

　　According to the police report in Ningbo, Zhejiang Province last November, a man surnamed Zhang made up his illness "selling badly" in Tik Tok, and broadcast live to receive a reward and carry goods. When it was reported and verified, it had illegally made a profit of more than 50,000 yuan, and the man surnamed Zhang defended himself. "I never said that I had cancer, I was just in the late stage of lovesickness."

　　In the first half of 2021, a blogger in bilibili issued his own "photos of vomiting blood" one after another, defrauding him to donate more than 40,000 yuan, and finally his account was banned by the platform. In addition, "Sick Yuan" appeared on platforms such as Xiaohongshu before, falsely claiming that he was suffering from a serious disease, so as to bring products such as scar repair stickers and health care products to netizens.

　　On March 31 this year, a staff member of an MCN organization told the Red Star journalist that there is fierce competition among various anchors and bloggers with goods. "There will be income if there is traffic. Therefore, when cooperating with some enterprises, if the enterprises agree, they will create some story scripts and shoot some fictional content, many of which are through ‘ Sell badly ’ To attract attention. In order to avoid being held accountable, ‘ will also be marked in the live broadcast or video. Fiction ’ The words, but very vague, or marked in an inconspicuous place. "

　　Mr. Xie (pseudonym), the head of an anchor brokerage company in Xi ‘an, told the Red Star journalist that in the past few years, some anchors mainly promoted their own "selling miserable" people to attract attention.

　　"First of all, there needs to be conflicts. For example, when you are sick, you must be young, or you are in a beautiful stage of life; Then, with some stories, for example, I am a rural family, working hard in the city, or my partner doesn’t know how to make progress, and she relies on her own work in exchange for sympathy; Then start bringing products into live or released videos to make a profit. "

　　Mr. Xie said that these are all specially scripted, and some even use a script on different anchors. In recent two years, a platform has dealt with the shooting of "fake stories", so everyone will also mark the word "fiction" in some inconspicuous places, but if it is not obvious, many fans will not notice it.

　　Red Star News reporter saw that on the platform of Weibo, the profile of "Yang Kim Jyan" was "Beauty Red Man". Previously, he released some beauty videos with brand exposure, and some life videos and photos also showed beauty products.

　　0four

　　How to put an end to "selling miserably" fake videos?

　　Platform: indefinitely banned or fans cleared.

　　On March 28th, the State Council Office held a press conference on the "Qinglang" series of special actions in 2023. In response to the ecological management of short videos, it was pointed out at the meeting that "comprehensively cleaning up short videos that are misdirected and mislead the public by forging scenes, compiling details and fictional experiences" is one of the main contents of this special action.

　　For this kind of situation, Fu Jian, director of Henan Zejin Law Firm, believes that the authenticity of network information is difficult to guarantee in the media era, and many online celebrity bloggers sacrifice the authenticity of their published information in order to increase traffic. Online celebrity uploaded a short video saying that he was diagnosed with liver cancer during his physical examination. He filmed and uploaded a very authentic video, and put the statement that "this content is pure fiction" in an inconspicuous position in the last two seconds of the video, which led to misunderstanding by most people, causing a wide range of influence and deceiving the public’s feelings.

　　Fu Jian said that many laws and regulations, such as the Cyber Security Law of the People’s Republic of China, the measures for the management of Internet information services, and the regulations on the ecological governance of network information content, all emphasize that information such as short videos published online should abide by public order and good customs and uphold the principle of good faith. Among them, Articles 6 and 7 of the Regulations on Ecological Governance of Network Information Content stipulate that network information producers shall not publish illegal information and shall resist bad information. Short video posing and deceiving the public’s feelings are bad information, and serious ones may be suspected of breaking the law. The network information content service platform can take measures such as warning and rectification, limiting functions, suspending updates, and sealing titles to resist the spread of this bad video.

　　The Xiaohongshu platform said that it will resolutely ban the "self-media" of counterfeiting official institutions, news media and specific personnel, including account name counterfeiting, information content counterfeiting and professional qualification counterfeiting; Comprehensively rectify the illegal profit-making behavior of "self-media", including smashing hot spots to attract powder and drain, creating hot spots to generate traffic, and using vulnerable groups to realize traffic.

　　Lawyer Chen Hao, director of Shaanxi Dezun Law Firm, told the Red Star journalist that if online celebrity defrauded money by fictional facts or concealing the truth in the video, and the amount reached the filing standard, it should be suspected of fraud. If online celebrity only makes up facts to shoot videos for the purpose of attracting attention, gaining attention and defrauding traffic, it belongs to the category of moral evaluation and should be handled by video platforms or regulatory agencies.

　　"Recently, the Internet Information Office has been comprehensively cleaning up short videos that are poorly directed and mislead the public by forging scenes, compiling details and fictional experiences. I believe that this phenomenon will become less and less through the guidance and supervision of relevant departments. "

　　Red Star journalists found that, except for the Weibo platform, "Yang Kim Jyan" also had accounts with the same name on other short video platforms, and all of them were banned on March 31st.

　　In addition, Red Star journalists noticed that many platforms have also released governance measures for fictional content.

　　On March 30th, Tik Tok announced that when creators create and publish fictional content through plot deduction, they should clearly mark the relevant video interpretation in a prominent position and form, and the copywriting includes but is not limited to "fictional/deductive works for entertainment only". If the work is not marked as "deduction" or "fiction", causing misunderstanding among the public and the news media and becoming "false information", the platform will strictly deal with it, and the publishing account will be completely banned for 30 days to indefinitely banned depending on the circumstances.

　　On March 31st, Aauto Quicker Science and Technology announced that it would impose penalties such as clearing fans, erasing fans, and limiting the growth of fans for the acts of counterfeiting party and government organs, news media organizations and parties involved in public opinion events.

　　0five

　　It’s all the temptation of traffic?

　　Expert advice: link the responsibility to MCN organization.

　　On March 31st, Zhu Wei, deputy director of Communication Law Research Center of China University of Political Science and Law, said in an interview with Red Star journalist that the main source of this situation lies in the temptation of "flow economy".

　　"They get sympathy in this way, and sympathy can be transformed into traffic, traffic can be transformed into attention, and finally into commercial interests."

　　Zhu Wei said that in the past, more content of "pretending to be terminally ill" was very direct false charity and fraudulent donation, but the "terminally ill video" made by "Yang Kim Jyan" was artificially created to directly obtain traffic. The role of people’s design is to obtain stable traffic and accurate fans in their vertical fields, so as to improve their ability to carry goods and attract fans to reward them. These are a set of rings.

　　Zhu Wei agreed with the relevant measures taken by this platform, but he also reminded that it is necessary to consider whether such bloggers’ front-end accounts are banned and whether background users or registrants should also be included in the "blacklist". Otherwise, he may turn himself around and open the number somewhere else. In addition, we should pay attention to the MCN organization behind online celebrity, that is, the relevant resource management team. Generally, such accounts are supported and managed by the MCN organization, and the responsibility should be related to the MCN organization and other related accounts of this kind of MCN.

　　"MCN has hatched a lot of accounts like this now. Many of the fake people are created and recommended by MCN behind it, and it is also the traffic that MCN pushes to this account."

　　Red Star Journalist Fu Yao Zhao Qian Intern Wang Mingli

　　Editor Peng Jiang Editor Wei Kongming