Haval Xiaolong is a new energy compact SUV built by Great Wall Motor for young families pursuing fashion technology. It will be unveiled at the Shanghai Auto Show on April 18 and listed in the second quarter. The new car has a wheelbase of 2710mm and a length of 4600mm. It is equipped with lemon hybrid DHT technology, aiming at the mainstream home market of 150,000-200,000, and will mainly compete with BYD Song Pro DM-I..

Haval Xiaolong’s design inspired fighter originated from soaring in the blue sky, and the front face used a lot of body color to form an integrated design; The integrated headlights and taillights, while full of scientific sense, also outline the outline of the car body and enhance the visual impact. In addition, Haval Xiaolong can also be equipped with a blackened roof, which is more sporty with the curved body design.

Haval Xiaolong’s interior is made of a variety of materials, with two styles of pure black and black rice color matching; The central control adopts 7+12.3-inch intelligent double-screen, and the shape of the embracing seat fits the human spine, supporting 6-way electric adjustment, and optional ventilation and heating functions; For the first time, the interior atmosphere light is designed with transparent lampshade and three-dimensional character structure, which creates a strong three-dimensional effect.

Haval Xiaolong is equipped with a two-speed DHT gearbox, with a comprehensive fuel consumption of 1.39L/100km, a feed fuel consumption of 5.3L/100km, and a WLTC pure battery life of 96km. The battery pack is designed with anti-collision, ultra-high strength steel full-wrapping and energy absorption.

The champion is new and the value leads. On April 21st, BYD Qin PLUS EV 2023 Champion Edition was officially unveiled in Shijiazhuang. BYD factory leaders, Shijiazhuang mainstream media and Difen friends gathered together to witness the pure electric car leader Qin PLUS EV 2023 Champion Edition with five major upgrades: "technical upgrade, power enhancement, Zhilian advanced, face-lifting and comfortable upgrade", anchoring the new value of the pure electric A sedan market and reshaping the new benchmark of the family sedan champion!

Hard core upgrade comes from glory.

At the beginning of the event, Mr. Tang Tang, the manager of Shijiazhuang Region of BYD Auto Dynasty Network, delivered a speech, leading everyone to review the proud achievements made by BYD Qin PLUS in recent months and share the good hope carried by Qin PLUS EV2023 Champion Edition. He said: "Through the Champion Edition of Qin PLUS EV 2023, we hope to set another benchmark for the China A sedan market, so that high-quality pure electric A sedan can enter the mainstream price hinterland and anchor the new value of pure electric A sedan! Let those young friends who want to enter the new energy era in one step, can enjoy the pure electric life more easily. "

Subsequently, Mr. Li Yapo, the internal trainer of BYD Auto Dynasty Network, made a detailed sharing of the 2023 Champion Edition from the five major upgrades and announced the price. Its upgraded E-platform 3.0 core technology, rejuvenated black jade blue appearance, 8.8-inch floating instrument and other configuration upgrades have once again surprised four people, subverting the cognition of users.

The listing price and preferential policies of Qin PLUS EV2023 Champion Edition, a total of six models:

420KM leading official guide price is 129,800 yuan;

The official guide price of 420KM transcendence type is 136,800 yuan;

510KM leading official guide price is 139,800 yuan;

The official guide price of 510KM transcendence type is 149,800 yuan;

The official guide price of 510KM Excellence is 159,800 yuan;

The official guide price of 610KM Excellence is 176,800 yuan;

During the event, BYD Auto invited Mr. Wang Song, a senior media person and director of the Communications Department of Hebei News Network, to share with the guests the subversion of Qin PLUS EV 2023 Champion Edition from the aspects of driving experience, market feedback and consumer reputation.

Finally, the conference also invited the representatives of the first batch of owners of Shijiazhuang Qin Champion Edition to come to the scene. Under the witness of many guests, BYD presented them with exquisite flowers and new car keys, which was full of sincerity.

Five major upgrade values lead

Qin PLUS EV 2023 Champion Edition comes from hardcore upgrade and rejuvenation, and the core technology of E platform 3.0 has been upgraded, and the "gold content" of the model has made a qualitative leap; Equipped with DiLink4.0 intelligent network connection system, make the intelligent cockpit smarter and understand you better; The rejuvenation of the exterior interior makes the value of the Longyan coupe even better!

Technology upgradingE platform 3.0 core technology, innovative development of powertrain multi-mode heat compensation technology, effectively improving the conversion rate of electric energy to heat energy, saving 40% energy consumption of air conditioning at low temperature, greatly improving the cruising range at low temperature, and making the cruising range in winter more realistic.

Power enhancement: 50KW strong power, 0-50km/h acceleration is only 3.8 seconds, so that every start is one step ahead; While the power is improving, the energy consumption is decreasing, which really saves electricity and performance, and the power consumption per 100 kilometers is only 12.5KWh.

Zhilian advanced: upgrade the DiLink 4.0 intelligent network connection system, the system is smarter, the response is faster, millions of applications can be downloaded at will, and the mobile phone ecology can be simulated without any difficulty; The 8.8-inch full LCD instrument is full of science and technology, with delicate display effect, and the data required for driving can be read clearly and accurately.

Shuxiang upgradeThe whole system has added a relaxing cloud cushion, and the leather fabric adopts a punching scheme, which enhances the intercommunication between the interior of the seat and the outside air flow, ensures the ride comfort and wrapping, and greatly improves the heat dissipation.

Yan Huan Xin: the appearance of black jade blue and the color matching of warm sun brown interior are added, which makes the texture full and highlights the attributes of the family car.

Through five major upgrades, Qin PLUS EV 2023 Champion Edition will surely become a new generation of family car champion!

The rise of the national tide is a strong breakthrough.

The comprehensive and advanced product strength of Qin PLUS EV 2023 Champion Edition not only brings advanced driving experience, but also provides the emotional value that young people cherish and yearn for the most. Opening Qin PLUS EV is an attitude and a way of life: I believe that Qin PLUS EV2023 Champion Edition will soon become the champion of a new generation of family cars and the first choice for Shijiazhuang car buyers!

After a hundred years of change, the tide of the country has risen. Value leads, subverting fuel! At the historical node where new energy gradually replaces fuel vehicles, Qin PLUS EV2023 Champion Edition is launching a general attack, helping China brand to continuously regain our own right to speak and completely subvert fuel!

The situation of the parking lot is changing rapidly, and good cars with their own characteristics are introduced one after another. "Oriental Charm" Fista has become a household name. Lexus ES, the "Japanese quality king", is a model of the same class. The development of the automobile industry goes hand in hand with the times. Only when the automobile brands find their own accurate positioning can they track down the core customers. Just like BYD Qin Pro. When it comes to BYD Qin Pro, we have to talk about the feelings of the two car owners. Recently, I relayed my friend’s opinions.

Owner 1: BYD Qin Pro was mentioned in the full amount of 110,000 yuan. After 30 days of driving, the owner said the truth.

Yan value, why buy a car. Dragon face design, sharp side leakage. Coupled with the headlights of this car are led, the overall feeling is particularly fashionable. Not much to say about the face value. The top of the car paint is pearl paint, which is different. The interior is simple and attractive, like Audi’s interior. The huge LCD screen of Zhongkong looks very scientific and the touch screen is also sensitive. And the material is not good, and there is a plastic feeling of a cheap keyboard. It will disappear after a while, and it won’t smell all the time.

This is what I like, because I have a child, and I plan to have a big car. When I get to the last row, I won’t push against the seat bag in the first row. Storage space, armrest box depth can be. The trunk of the car is quite deep, so it is no problem to put some sundries in daily life. It is really unambiguous in terms of comfort. I just think that when I ride this car. The vehicle’s shock absorption is also very good and comfortable. There is not much road noise during driving, and the vehicle runs smoothly. There is no headrest in the middle of the back row, which makes it even more uncomfortable to sit.

The power of the vehicle is not as bad as expected. I think it may be a little late for the turbine to intervene, so it will think about it and give power. Speed change can respond quickly, accelerate faster, and it is not a problem to overtake. The starting speed is not bad, and it is still enough to drive at ordinary times. More than 200 points, the fuel consumption is within the acceptable range.

To sum up: I think the reason why BYD Qin Pro is not despised by peers at the same level is the appearance at first glance. The difference between his car interior and mine can be seen at a glance. Family cars first value practical space, and Qin pro cars are longer. The comfort during driving is ok, isn’t it? It’s not a car of hundreds of thousands. Compared with Chevrolet Lu Ze, BYD Qin Pro is stronger. Compared with its peers, BYD Qin Pro is really cost-effective.

Owner 2: The full amount of 120,000 yuan was mentioned in Chevrolet Lu Ze. Compared with a BYD Qin Pro, the owner: I want to say seven words.

Let’s look at the appearance of Chevrolet Lu Ze first. I believe many people buy this model for the appearance. The lines of the new 308 are much better than those of the old 308. The design of the rear position lamp group is very young, and I also saw the same model on the road. The car paint is thick and the workmanship is good.

Looking at BYD Qin Pro, Yan value is also a relatively attractive type. After driving for so long, every time I see a vehicle, I will still be moved. The whole vehicle has beautiful lines and tension, and the front and rear match is quite good. Doors, windows, roofs, lights. The flowing light and the integrated tail light at the tail have their own characteristics.

Entering the Chevrolet Lu Ze, the interior is very unique. I am a proper Yan Kong, and the central console looks good. The armrest box is short, and it can’t be adjusted in two stages like Citroen. Unfortunately, it’s not used much. I feel that the smell of the new car is ok, there is no pungent feeling, and no abnormal sound is found. There is still enough space. A-class cars are normal. 172cm, 65kg, anyway, the first row is absolutely enough, a compact car, don’t need to be able to lie in it. The storage space is quite large enough, which is completely enough for ordinary households. You have to say and write more than 50 words. Wow. The space in the back trunk can be used, and the fishing gear bag in the fishing box and fishing platform can be easily put down.

Look at BYD Qin Pro again. Although the interior looks bad, it is not very beautiful. There is also smart technology to configure the rotating big screen, which really makes me fascinated by this car. The interior is simple as a whole, and the design of the seat is very sporty. Air conditioning outlets are also in the front and rear rows, which is very thoughtful. They all said it was not crowded, and our whole family was satisfied with its space. The second row of space and the second row of space are large enough, and there is no bulge in the middle, which is well received. The seats in the last row can still be put down, even if you put something longer. There’s plenty of space, especially in the trunk. Oh, it’s enough for home use.

Start with the Chevrolet Lu Ze, with precise control and as many hits as possible. The steering wheel is pointed accurately, and it is useless. The chassis is still solid, and how to say the suspension? Personally, it is still resilient. I don’t know what the driving force of the steep slope is, and I will make up my comments later. Few things are more comfortable than sofa factories. The suspension is hard, and it will feel more obvious when passing through the speed bump. Noise suppression is very good, compared with Volkswagen sagitar, the noise during driving is smaller. The seat bag is full of wrapping, flannel and leather. Personally, I like this, and it is breathable.

Driving BYD Qin Pro again, the vehicle is not too wide and heavy, and it is relatively easy to drive. It’s easier to drive, and the change of direction is very light, so it won’t be too tiring to drive for a long time. The whole vehicle has the ability of stability, the chassis is heavy, without elegance, and it feels calm when sitting in the car. It’s convenient to go out because of the wind and rain. The overall comfort is not bad. Suspension vibration reduction is also very suitable, and it will not be too bumpy when passing through the speed bump. The car is very quiet, and it is absolutely no problem to hang the filter pit. The comfort of this car is still very comfortable, and the seats are soft.

In a word, I prefer BYD Qin Pro for two reasons. I feel very good in driving, and I have always had a bad impression on the previous appearance. The control is very good and easy to drive. After owning it, I especially want to say seven words: buying it is the right choice! So, do you have your own unique views?

　　Original title: BYD Han EV test drive evaluation: luxury and technology live up to the name of flagship

　　Beijing, September 6 (Reporter Zhang Xu) Since the listing of Han EV, it has become BYD’s hottest pure electric car. As a flagship model, it integrates all new technologies and technologies. Brand-new design language, luxurious interior atmosphere, blade battery, IPB intelligent brake and Dillink 3.0 intelligent network connection system are all applied to Han EV, and they live up to the name of flagship.

　　Another Deduction of Oriental Aesthetics

　　Han EV adopts the latest EV Dragon face family design language. Compared with the previous EV models, it simplifies the exaggerated big mouth grille design and replaces it with this widened matte metal trim. The flat design is not only simple and elegant, but also improves the sense of the whole front.

　　The shape of the headlights is slender and magical, and its light source adopts a matrix LED light group. When you unlock the vehicle, LED daytime running lights and LED headlights light up in turn, just like waking up a sleeping dragon, which is very sci-fi. At the same time, the inner folding line design of the lower part of the front bumper with the figure-eight diversion duct not only enriches the shape of the front face, but also brings a strong sense of movement. This brand-new design style has become a unique symbol of BYD EV models.

　　From the side, the first impression of Han EV is long, very long. As a flagship model, its body length reaches 4980mm, its width is 1910mm, and its height is only 1495 mm. Together with the wheelbase of 2920mm, it makes the whole look very long and narrow. The through waistline creates a dive posture, and the design that the arched lines at the rear fender are combined with the tailgate cover shows the car’s sense of strength and movement to the fullest.

　　In fact, there are some hidden design details and technical configurations on the side of the car body. The first is the hidden electric door handle, which increases the sense of ceremony and also reduces the wind resistance. In addition, the extended door handle is engraved with the LOGO of "Han". This detail is handled very delicately, which always shows the identity of the flagship model.

　　Secondly, the exterior rearview mirror similar to the shape of water droplets can further support the reduction of wind resistance. NFC function logo is also marked on the exterior rearview mirror. When you forget to bring your car keys when you travel, you can easily do it with your mobile phone, which is convenient and practical. In addition, thanks to the smooth body lines of the whole vehicle and these fine designs, Han EV can have a drag coefficient of 0.233.

　　The design of the rear of the car is still simple and clear. The rear is formed by multiple horizontal lines, which makes the overall visual width even better. The through taillights are decorated with silver chrome, which looks very delicate. The most special thing is that the taillights incorporate the design elements of the dragon claws, and the red light strips inside are very beautiful after lighting.

　　Luxury and technology coexist.

　　The center console of Han EV is still a familiar dynasty series style. The rotatable central control screen is eye-catching. The leather package that can be reached everywhere is matched with wooden decorative boards and leather stitching, which creates the texture and luxury atmosphere of the whole interior in a very good position.

　　In fact, sitting in the car, the first impression is not this luxurious and scientific center console. It’s the seat of Han EV, which is really comfortable. The seat is made of perforated leather, which is in place for leg support, waist support, wrapping on both sides and head support, and the padding of the seat is very soft, just like sitting on a soft and supportive leather sofa. In addition, the seat is also equipped with ventilation and heating function, which can bring high-quality riding experience in winter and summer.

　　The steering wheel is designed with a flat-bottomed Shuang Fu, with excellent grip and reasonable layout of multi-function buttons on both sides, making it easy for people to find the corresponding functions.

　　It is not surprising that the 12.3-inch full LCD dashboard appears on BYD models, and the information that can be displayed is also very rich, and it provides three theme modes: classic, concise and sports. However, with the switching of ECO/SPORT driving modes, each theme will also present two different color backgrounds.

　　BYD’s latest DiLink3.0 car system is installed in this 15.6-inch rotating screen. The brand-new UI design is the biggest change of the new system. Its design is inspired by Tai Chi and ancient jade elements, and with high resolution and good response speed, the central control screen has excellent visual sense and practicality.

　　Han EV’s gear area was officially named "BYDHeart Dragon’s Heart". Its brand-new gear is small and full to grasp, and the layout design of surrounding buttons also improves the convenience of operation. This area is equipped with multiple function buttons such as automatic parking, volume adjustment, driving mode adjustment, kinetic energy recovery adjustment, etc. However, there are also some regrets. Bright black is seriously reflective in the case of sufficient light, and it is still difficult to operate this area while driving.

　　Sitting in the back row, the comfort of the seat is as good as that of the front row. The head, back and legs are well supported and wrapped, and the padding in the seat is soft enough. In addition, the boss key, the co-pilot, and the independent air conditioning control panel in the back row are standard in all the EV systems.

　　Beyond the driving experience of the same level

　　The model we tested this time is the distinguished version of Han EV with long battery life. It adopts the power layout of single motor precursor, and is equipped with a permanent magnet synchronous motor with the maximum power of 163kW and the maximum torque of 330N·m, and the acceleration from 0 to 100 km/h is 7.9 seconds. Although it is not as fast as 3.9 seconds per 100 kilometers of the four-wheel drive high-performance flagship model, it can only make a choice in order to have a battery life of 605KM.

　　BYD’s blade battery is the highlight, and the space utilization rate inside its battery pack can be improved by 60%-80% compared with the traditional battery pack. This also makes the battery capacity reach 77kWh and the energy density reach 140Wh/kg.

　　In daily driving, the accelerator pedal and brake adjustment of Han EV are more like a fuel car. When the vehicle starts to accelerate, the power output of the motor is linear and uniform without any sudden feeling. When braking, the vehicle will stop linearly according to the driver’s braking force. It is worth mentioning that when the vehicle decelerates at low speed, the initial braking force is slightly stiff, but the situation has improved after the adjustment of the comfort of the brake pedal.

　　The new car offers three driving modes, except snow mode, ECO and SPORT are the two most commonly used modes. Because it is a single motor model, when driving in ECO or SPORT mode, I feel that there is not much difference between them, but the dynamic response of the latter is faster.

　　In addition, the car also provides standard and large two-stage kinetic energy recovery adjustment. When the kinetic energy recovery is in the standard mode, after releasing the accelerator pedal, the vehicle will slow down like a fuel truck without any dragging feeling; When the kinetic energy recovery level is high, although the vehicle will obviously slow down, it does not bring a strong sense of drag, and the whole kinetic energy recovery process is smooth and natural.

　　Han EV has excellent control over NVH. In terms of wind noise, thanks to the double-layer glass in the front row, almost no obvious noise can be heard within 100km/h, and the interior quietness is very satisfactory. Compared with the former, the performance of tire noise is slightly inferior. When the vehicle passes through some rough sections, the noise is more obvious, but it is within the acceptable range.

　　The car adopts the combination of front McPherson independent suspension and rear multi-link independent suspension, and the chassis suspension is set with toughness, which ensures the comfort of the car and has certain support. In the face of bumps such as speed bumps, manhole covers and damaged roads, it is handled properly without unnecessary shaking, but the vibration filtering effect is slightly not calm enough for continuous fine vibration.

　　summary

　　On the whole, the performance of Han EV is quite outstanding. Whether it is the appearance value, interior materials, high configuration and technical strength, it is well-deserved as BYD’s flagship car. And it can meet the needs of many consumers for space, quality and configuration at a price of less than 300 thousand yuan, which may be the secret of keeping sales of Han EV.

?Wei brand, tank, Haval, Euler and Great Wall pickup truck are on the same stage for the first time. Great Wall Motor will bring more than 20 heavy products to the Beijing Auto Show, fully demonstrating Great Wall Motor’s leading position in the field of intelligence and off-road and its hard power in global development;

The value of products will be further advanced, and star products such as a new generation of Haval H6, a new generation of Haval H9, Wei brand Blue Mountain Intelligent Driving Edition, Tank 700Hi4-T, 2024 Euler Good Cat, Euler Lightning Cat Yao Night Edition, Shanhai Gun Hi4-T will soon appear together;

Gaining global attention, nearly 1,000 overseas guests from many countries came to China to get a close look at the new energy ecological strength of Great Wall Motor, attend the Beijing Auto Show of Great Wall Motor, and witness and help the global development of Great Wall Motor.

On April 25th, 2024 Beijing Auto Show is about to kick off. Great Wall Motor participated in the exhibition with the theme of "Smart Great Wall, Cross-country Great Wall, Great Wall of the World", and more than 20 heavy models were shining soon. Wei Pai, Tanks, Haval, Euler and Great Wall pickup truck made their debut on the same stage. A new generation of Haval H6, a new generation of Haval H9, Wei brand Blue Mountain Intelligent Driving Edition, Tank 700 Hi4-T, 2024 Euler Good Cat, Euler Lightning Cat Night Edition, Great Wall Shanhai Gun Hi4-T and other star products will soon appear together.

During the Beijing Auto Show, nearly 1,000 overseas guests from many countries will come to China to get a close look at the new energy ecological strength of Great Wall Motor, test drive the star products, attend six brand launches at the Beijing Auto Show site, and attend the 2024 International Dealer Conference of Great Wall Motor to witness and help the global development of Great Wall Motor.

Intelligent cockpit+intelligent driving system has evolved in an all-round way. Wei brand Lanshan intelligent driving version ranks among the first echelon in the industry.

Blue Mountain Intelligent Driving Edition is an advanced intelligent version of Blue Mountain. The intelligent cockpit and intelligent driving assistance system are advanced in an all-round way, highlighting the core technology of NOA in the whole scene, and its intelligent level ranks among the first echelon in the industry. At the same time, Wei brand Blue Mountain Intelligent Driving Edition adopts innovative four-wheel drive Hi4 power system, which realizes configuration upgrade in the dimension of comfort and large space, and is committed to providing home users with more comfortable and intelligent first choice for high-quality travel.

At this auto show, Wei Brand will also bring a series of heavy models such as Wei Brand Alpine Executive Extended Edition. By then, Wei’s six/seven-seat dual flagships will shine on the same stage, showing the layout of Wei’s "0 Anxiety Smart Electric" and interpreting Great Wall Motor’s leading position in the field of intelligent new energy.

Tank 700 Hi4-T’s domineering debut highlights the new height of high-end luxury off-road

Tank 700 Hi4-T adopts a million-level 3.0T Hi4-T technical architecture, and with the ultimate hard-core off-road capability, the ultimate luxury and comfortable experience and the calm and majestic atmosphere of the king, it has built China’s luxury off-road flagship and set a new benchmark for luxury off-road. Based on the unique peak off-road performance and luxury perception, the tank 700 Hi4-T is committed to providing the top luxury driving experience for off-road enthusiasts and urban elites.

Not only the tank 700 Hi4-T, but also the tank 500Hi4-T, the tank 400Hi4-T and other heavy vehicles will also make a shocking debut, which will lead China’s off-road culture and create a global luxury off-road brand.

A new generation of Haval H6+ a new generation of Haval H9 made a heavy debut, and the Haval brand H series advanced again.

Carrying the trust of 4 million users around the world, continue to write the legend of "National God Car". The appearance of the new generation Haval H6 adopts the design language of "Xinghe Aesthetics" to realize the perfect integration of technology and classics. Cloud-feeling zero-pressure interior design creates a simple and comfortable life with technology. The power is equipped with two power combinations of 1.5T+7DCT and 2.0T+9DCT, which is suitable for a variety of family car scenes and makes family users travel more worry-free. A new generation of Haval H6 has emerged, realizing a new evolution in four dimensions: design, power, intelligence and comfort, creating a comprehensive and leading driving experience for users and reshaping the benchmark of home SUV.

The new generation of Haval H9 is positioned as a "family intelligent all-terrain SUV", which inherits the 30-year cross-country gene of Great Wall Motor with the flagship posture of Haval brand, has comprehensive adaptability in all road conditions and all scenes, meets the driving demand of safe, reliable and comfortable off-road, and strives to broaden the living radius and expand the crossing of one person to the yearning of all family members. It is the best choice for family hardcore outdoor travel.

At the same time that the H series is advanced, the Haval brand will also bring popular models such as the HI4 version of Haval’s second-generation big dog and the 2024 Haval Raptors. Promote the layout of urban SUVs and light off-road dual categories, continue to explore the new energy SUV market, and bring the best products and services to users around the world with the hard-core strength of "global SUV experts".

The 2024 Euler Good Cat is on the market to interpret the global classic aesthetics.

Based on the high standards of globalization, the 2024 Euler Good Cat has advanced face value, advanced configuration and advanced safety, and has become an irreplaceable retro fashion "three good" smart choice in users’ minds with "better looking, better driving and safer". At the same time, the night edition of Euler Lightning Cat is on sale soon. Euler has been working hard to lead a new mission of women-friendly scientific and technological travel. Join hands with 460,000 users and go to love.

The Great Wall Shanhai Gun Hi4-T made a new appearance, and the Great Wall Gun 2.4T is about to open for pre-sale.

The Great Wall Shanhai Gun Hi4-T is based on the Hi4-T off-road super hybrid architecture of Great Wall Motor, positioning itself as a "high-end luxury off-road new energy pickup truck", taking into account the advantages of both oil and electricity, bringing more power, more complete scenes and extremely reliable benchmark car experience, realizing the optimal solution of extreme and complex scenes in the field of new energy pickup trucks, and satisfying the ultimate driving experience of users.

At this auto show, as a global high-performance pickup truck, the Great Wall Gun 2.4T will be pre-sold with two models: the passenger gun 2.4T and the commercial gun 2.4T.. Among them, the passenger gun 2.4T is a global high-performance passenger pickup truck, which will be improved in five dimensions: rigid power, extreme fuel saving, intellectual luxury, firmness and reliability, and strong safety, and set a new benchmark for passenger pickup trucks. Commercial Gun 2.4T is the champion pickup truck with the strongest power, leading fuel consumption, maturity and reliability at the same level. It will become the preferred wealth-creating partner of business elites in the new era with four advantages of super load, super combustion power, super ingenuity and super safety, and its strength will lead the commercial pickup truck track.

Great Wall Motor booth information:

China International Exhibition Center (Shunyi Pavilion)

E303 Great Wall Motor Booth

Travel and cars are always closely related. Cars are the home in travel, which can bring convenience to travel and make travel more experienced. Indeed, cars always give people the feeling of going where they want to go, and if there is a shortcut, the relationship between travel and cars will be further narrowed, creating a "travel+"travel ecology.

It can be said that Jetway is extremely paranoid about the pursuit of "travel+".In order to enable users who purchase Jetway to have a good travel experience, we have created travel rights covering the whole country with 107 eco-alliance partners. Around the Jietu Experience Center and Jietu Station, we will constantly upgrade our service capabilities and service system to provide more reliable protection for users’ travel. Based on the strategic layout of "+Alliance",+Station ",+Products" and+Platform, we will build a car that knows the most about travel around the travel scene.

However, if you want to make a car that knows how to travel best, the off-road ability of the car is very important, because the travel is full of unknowns, and you don’t know what kind of road you will pass. Obviously, Jietu also knows this. On April 13th, 2023 Jietu Night was opened in Shanghai, and Jietu released the Kunlun platform empowered by Mars architecture and the brand-new off-road concept car T-3, which will enter the off-road track with powerful technology.

"Kunlun Platform" is undoubtedly the protagonist of the brand-new off-road concept car T-3, and all future Jietu models will be built based on Kunlun Platform, which has very good advantages in platform expansibility, new energy expansion capability, intelligent cockpit and intelligent driving, and electronic and electrical architecture. Not only has a variety of power options such as ICE, PHEV, REEV, BEV, etc., but also is equipped with intelligent vector control four motors. The peak power of the motors can reach 1,300 horsepower, and the peak torque of the wheel rim can reach 16,000 N m. Strong power and intelligent matching of four-wheel drive can easily cope with various terrains.

Of course, if you travel in a remote place, you may not be able to find a gas station. At this time, it will be a headache to run out of oil. Therefore, in terms of battery life, the Kunlun platform must not fall, and it supports a 2.0TD extended-range special engine. It is reported that it can bring endurance performance of more than 1400km.

Comfort is also an important part of travel. Since it is necessary to be comfortable, the large space is definitely indispensable. The Jetway T-3 also has the advantage of leapfrog space. The length of the whole vehicle is about 5.3 meters, the width is about 2 meters, the height is about 1.9 meters, and the wheelbase is about 3 meters. It is definitely a "big guy".

Also present at the event was Jetway Traveler. As you can know from the name, this is also a car built for travel. It is expected that the new car will be launched in the third quarter of this year.

The appearance of the traveler adopts the design language of "the way of vertical and horizontal", with sharp edges and corners, and the appearance is extremely tough. The square appearance is definitely the most attractive for cross-country fans, while the interior of the car is relatively simple, but the angular design makes it full of power. The seat material and crystal gear handle of suede further improve the texture of the car. The 15.6-inch central control screen and 10.25-inch instrument screen can not only enhance the navigation and entertainment experience during the journey, but also enhance the navigation and entertainment experience.

In terms of power, Jietu Traveler is equipped with Kunpeng Power, and the fuel version has three power options: 1.5T+7DCT, 2.0T+7DCT and 2.0T+8AT. The PHEV version is equipped with a hybrid combination of 1.5 TD+3 HT, and users can choose their favorite version according to their preferences.

Moreover, Jietu travelers are equipped with a four-wheel drive system, which can greatly improve the traction and ability to get out of trouble when slipping, even in extreme situations, there is no need to worry. In addition to its excellent ability to get rid of difficulties, its high-strength steel hardtop body has super torsional stiffness, which brings users a full sense of security to the greatest extent.

In the era when people pay more attention to the quality of life, car experience has become a problem that consumers must consider when buying a car. Jetway also tells everyone with actions that its ambition is definitely not limited to building a "good car". It is expected that Jetway will bring a travel explosion, so that travelers can enjoy the freedom brought by mountains and seas.

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Zhiji LS7 is an avant-garde and dynamic SUV with a modern design. The front face adopts a unique closed design, and the air intake grille adopts a highly technical texture and lines, highlighting the high-end positioning of the vehicle. The body lines are smooth, the overall style is fashionable and dynamic, and it is full of futuristic feeling. The design of Zhiji LS7 is not only impressive, but also gives it an advantage in the market competition.

Zhiji LS7 is a luxury SUV with a body size of 5049*2002*1731 mm and a wheelbase of 3060 mm, providing passengers with spacious interior space. The front wheel track of the vehicle is 1700 mm and the rear wheel track is 1715 mm, which provides good stability and handling for the vehicle. The front tyre size of 255/55 R20 and the rear tyre size of 275/50 R20 provide excellent grip and comfort. The smooth lines on the side of the car highlight the sense of movement and luxury of the vehicle. The overall design is fashionable and atmospheric, and it is an eye-catching car.

The interior design of Zhiji LS7 is fashionable and simple, and the steering wheel is made of leather, which supports electric up-and-down and forward-and-backward adjustment, so that drivers can easily find the most comfortable driving posture. The 26.3-inch central control screen is very large, which can display a wealth of information. At the same time, it supports multimedia systems, navigation, telephone and air conditioning voice recognition control systems, providing a more convenient operating experience. The front seats are made of imitation leather and genuine leather. The main driver’s seat is also equipped with heating and electric memory functions. The co-pilot seat supports front and rear adjustment, backrest adjustment and height adjustment, and the rear seat supports proportional tilting to provide passengers with a more comfortable ride. Experience. The front and rear rows are equipped with Type-C and USB interfaces, which are convenient for users to charge and connect devices. Generally speaking, the interior design of Zhiji LS7 is very humanized, providing rich configuration and comfortable ride experience.

The engine of Zhiji LS7 has a maximum power of 250kW and a maximum torque of 475N·m, which means that it has excellent power performance and acceleration performance. This powerful engine can provide enough power for the vehicle to easily cope with various driving needs on the road. At the same time, the engine of Zhiji LS7 has been carefully adjusted to ensure a smooth driving experience and efficient fuel economy. Whether driving in the city or on the highway, the engine of Zhiji LS7 can provide reliable power output and bring you a pleasant driving experience.

In terms of appearance, Zhiji LS7 has undoubtedly been highly praised by car home car owners. He mentioned that the design of this car is very attractive and unforgettable. However, he also mentioned some minor problems, such as not being friendly in repairing cars. This may be related to the design of vehicle lines, because complex lines may make it more difficult to repair and replace parts. However, this has not affected @josephpu’s love for Zhiji LS7, and he thinks the appearance of this car is definitely worth buying. He even said that even if there is a small scratch, he will not hesitate to choose to go to the 4S shop for maintenance. This shows that the exterior design of Zhiji LS7 is really attractive, and even makes the owner willing to spend extra money to keep the perfect appearance of the vehicle. Overall, the exterior design of Zhiji LS7 is undoubtedly a highlight of this car, which is worth buying.

　　On April 17th, AITO’s M5 Series Huawei Advanced Intelligent Driving Edition (AITO’s M5 Intelligent Driving Edition) was officially launched. Yu Chengdong, managing director of Huawei, CEO of BG and CEO of BU, a smart car solution, said: "The M5 series smart driving version is in ‘ HarmonyOS cockpit ceiling ’ On the basis of, add ‘ Intelligent driving ceiling ’ , let the M5 version become ‘ Shuangzhi ceiling ’ , HUAWEI ADS 2.0 for the first time? The intelligent driving system makes people drive safer and more comfortable, and raises intelligence to a new height in the industry! "

　　The M9, the first full-size flagship SUV of AITO brand, also made its debut at the press conference. The extended range version and pure electric version will be scheduled on April 17th and will be officially released in the fourth quarter of 2023.

　　AITO Wenjie M5 Intelligent Driving Edition, jointly designed by Cyrus Auto and Huawei, will be the first one equipped with HUAWEI ADS 2.0 at the same time. The intelligent driving system and HarmonyOS Intelligent Cockpit 3.0 provide an intelligent driving experience infinitely close to L3. Wujie M5 Intelligent Driving Edition is equipped with technologies such as HUAWEI DriveONE pure electric drive platform and HUAWEI DATS dynamic adaptive torque system, and has a pure battery life of 255km and a long comprehensive battery life of 1425km (the pure battery life is the CLTC comprehensive working range of the battery pack of Wenjie M5 Rear Drive Intelligent Driving Edition, and the comprehensive cruising range is the total cruising range of the CLTC comprehensive working range of Wenjie M5 Rear Drive Intelligent Driving Edition. ）。 New hardware such as laser radar, HUAWEI MagLinkTM magic car interface, etc., combined with breakthroughs in technology such as General Obstacle Detection (GOD) network and spatial audio, make the M5 Smart Driving Edition in the world a real intelligent ceiling.

　　It is the first time to install HUAWEI ADS 2.0, and it can be opened with or without pictures.

　　AITO Wenjie M5 Intelligent Driving Edition is the first vehicle equipped with HUAWEI ADS 2.0 advanced intelligent driving system, equipped with an overhead laser radar, three millimeter-wave radars, eleven high-definition cameras and twelve ultrasonic radars. The new antenna technology is superimposed to double the signal, and it is the first to realize the high-speed and urban advanced intelligent driving function independent of high-precision maps, bringing an infinitely high-order intelligent driving experience close to L3. It is estimated that this year, in Q2, the map-free commercial high-order intelligent driving scheme (the map-free commercial high-order intelligent driving scheme refers to the high-order intelligent driving scheme that does not rely on high-precision maps) will be extended to 15 cities nationwide, and in Q4, it will be extended to 45 cities.

　　On the basis of integrating BEV(Bird Eye View) perception ability, AITO-bound M5 Intelligent Driving Edition is the industry’s first GOD network, which can identify alien objects outside the white list of general obstacles. Combined with the road topology inference network, vehicles can drive with or without maps, so that vehicles can see, understand and drive better.

　　Driving with people is safer, driving with wisdom is more comfortable and parking is more worry-free.

　　AITO asks the M5 Smart Driving Edition to make driving safer. Cars can reach beyond their reach, and they are not afraid of the change of light and shade in and out of the tunnel and the glare at night, and accurately identify pedestrians, vehicles and other special-shaped obstacles. Under the urban road conditions, the M5 Intelligent Driving Edition can actively avoid all kinds of vehicles occupying the road, and effectively deal with scenes such as "opening the door to kill" and "ghost probe". Even in the scenes such as pedestrians with strong glare at night, the maximum braking speed can reach 50 km/h.

　　AITO asks the M5 Smart Driving Edition to make smart driving easier. In the high-speed scene, crossing the city is no longer tiring. The M5 version of Zhijie can be imported and exported to the high-speed ramp independently, with a success rate of 98.86%, and the MPI(Miles Per Intervention) of long-distance navigation is as high as 114km, which is comparable to the reliability of "old driver".

　　AITO asks M5 Smart Driving Edition to make parking more worry-free. Memory parking, which is carried for the first time, enables the vehicle to learn independently in the garage environment and build a 3D model. After the fixed parking space is parked once, it will automatically plan the route for parking. Thanks to Huawei’s self-developed parking regulation and control algorithm, Wenjie M5 Intelligent Driving Edition can handle more than 160 parking scenes including dead-end road parking/parking, automatic vehicle parking, low-speed automatic parking, parking service assistance, etc. The parking recognition rate is as high as 96%, and the parking success rate is 95%. Intelligent parking assistance, real parking space can be parked when it is visible.

　　HarmonyOS cockpit was upgraded to realize "mobile whole house intelligence"

　　AITO’s M5 Smart Driving Edition is equipped with HarmonyOS 3 smart cockpit, and the "smart cockpit ceiling" is upgraded to raise the intelligence of the car to a new height. The intelligent perception in the car of the M5 Smart Driving Edition goes further, which makes the car adapt to people and realizes all-round automatic adjustment of seat position, HUD height and rearview mirror position.

　　A number of brand-new software and hardware technologies have been put on the bus, which has also enabled the M5 Intelligent Driving Edition to realize "mobile whole house intelligence": the first time the space audio technology is put on the bus, combined with 19 units of professional-grade audio, it makes users feel like visiting the performance site of the National Grand Theatre; In-vehicle interface of HUAWEI MagLinkTM in the back row can realize multi-device linkage, such as controlling the content watched by children on the back panel, team games in front and back rows, and dual-screen access to meetings, etc., so that the M5 Smart Driving Edition can easily become a user’s exclusive study, game hall or conference room. HarmonyOS 3 also further integrates the car and the mobile phone: the interconnection function of PC car and machine makes the temporary office in the car more efficient; The mobile phone uses the function of internal address navigation and circulation, and the car can be navigated at the touch of the mobile phone.

　　Long battery life and extraordinary driving experience

　　AITO Wujie M5 Smart Driving Edition has a hidden door handle, a racing-class side wall diversion air inlet and a sharp-tailed swift spoiler tail, which brings more excellent aerodynamic design, reduces the wind resistance of the whole vehicle by 11%, and improves the comprehensive endurance by 14.7% to 1425km (endurance under CLTC working conditions).

　　Empowered by the HUAWEI DriveONE pure electric drive platform, the Wujie M5 Smart Drive Edition has a 4.4-second 100-kilometer acceleration performance comparable to that of a super sports car. With the blessing of Huawei DATS system, all-aluminum chassis, front double wishbone and rear multi-link, it brings users the ultimate handling performance experience. Add 20-inch double five sports wheels, equipped with red brake calipers, iconic penetrating eagle wing taillights and LOGO taillights, which are highly recognizable.

　　In addition, the legroom in the back row of the M5 intelligent driving version is optimized to 870mm, so that passengers can sit for a long time. The trunk has a volume of 369L, which can be expanded to 776L after the rear row is put down. With the reverse charging of 3500W, it still supports the battery life of more than 800km after camping in the wild for a week, which easily meets the travel needs.

　　The official guide price of AITO Wujie M5 Intelligent Driving Edition is: 279,800 yuan for Wujie M5 Rear Drive Intelligent Driving Edition, 299,800 yuan for Wenjie M5 Four-wheel Drive Intelligent Driving Edition, 289,800 yuan for Wenjie M5 Pure Electric Intelligent Driving Rear Drive Edition and 309,800 yuan for Wenjie M5 Pure Electric Intelligent Driving Four-wheel Drive Edition. The standard functions of HUAWEI ADS 2.0 advanced intelligent driving system software package have covered 19 functions such as high-speed LCC(Lane Centering Control Lane Cruise Assist), urban LCC, and high-speed NCA (Navigation-based Cruise Assist). The optional premium package also includes three functions: urban NCA, AVP(Automated Valet Parking in parking service) and urban LCC enhancement. The one-time purchase price is 36,000 yuan, the annual subscription price is 7,200 yuan, and the monthly subscription price is 720 yuan. During the pre-sale period (April 17 to June 30, 2023), you can enjoy the first sale rights such as deposit expansion, optional fund gift and 6-month HUAWEI ADS 2.0 premium package gift; This product can also enjoy an additional replacement subsidy of 10 thousand yuan for multi-vehicle replacement.

　　At this conference, the flagship SUV of Panoramic Wisdom & mdash; — AITO Wenjie M9 brings a brand-new family design based on the design concept of "extreme simplicity and purity" in Wenjie series. As a full-scale flagship SUV, Wenjie M9 has a comfortable seating space comparable to MPV, and provides 3-6 changeable seating spaces, a newly-built D-class luxury SUV platform, an all-aluminum chassis, and air springs and CDC shock absorption systems as standard in all departments, bringing better riding comfort and safety. As the flagship product of Huawei’s deep empowerment, Huawei’s smart car full-stack technology solution is fully on board. On the basis of the double "ceilings" of smart cockpit and intelligent driving, it includes Huawei’s megapixel smart headlights, HUAWEI AR-HUD, AI big model, sensing federation and other black technologies, all of which are on board, bringing the ultimate intelligent experience of the whole scene.

　　The estimated price range of AITO’s M9 extended range version and pure electric version is 500,000-600,000 yuan. Consumers can book through Huawei Mall and enjoy the corresponding rights of booking, which will be officially released in the fourth quarter of 2023.

　　

　　

　　

　　On March 30th, a blogger named "Yang Kim Jyan" in Weibo released a video "I still can’t figure out why I was diagnosed with liver cancer", which attracted a lot of netizens’ attention. The topic "Why cancer is late when it is discovered" once rushed to the top of the hot search list in Weibo.

　　But then everyone found that the video content was not the real experience of the blogger, and the words "this content is purely fictional" were placed at the end of the whole video and appeared for a short time, which caused many people to misunderstand.

　　On March 31, the relevant platform imposed a ban on the blogger and suspended advertising revenue. However, the video has been played at least 20 million times before it was taken off the shelf, and its practice of "gaining traffic by consuming cancer patients" has been questioned by many netizens.

　　The person in charge of an MCN organization (a company that helps the contracted people to continuously export and realize the content) told the Red Star journalist that some anchors did attract traffic by "selling badly". There is also a special team to help them fabricate "people’s design", "nothing more than attracting more people’s attention in order to realize the traffic."

　　On March 31st, Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, said in an interview with Red Star that bloggers such as "Yang Kim Jyan" are pursuing the attention or benefits brought by "traffic economy". "In addition to the ban on bloggers, the platform also suggests that the incubation and management institutions behind such bloggers be punished accordingly."

　　0one

　　Online celebrity bloggers shot nearly 8 minutes of video.

　　Claimed that he had liver cancer at the age of 25.

　　The word "pure fiction" flashed by.

　　On March 30th, Red Star journalists noticed that the video of "Yang Kim Jyan" was nearly 8 minutes long. First of all, he said, "Today is Su Yan, and I want to tell a news that only a few very good friends knew before sending this video." Then he told me that he was diagnosed with liver cancer during his physical examination, and the doctor told me that the chance of cure was not great. In the video, "Yang Kim Jyan" also said many times that he couldn’t understand why he got liver cancer at the age of 25.

　　"Yang Kim Jyan" is a blogger with more than 5.5 million fans. After the video was released, the number of plays increased rapidly, with more than 20 million plays on the afternoon of March 30th. Many netizens left messages under the video saying "I hope this is not true" and "I must treat it well".

　　↑ "Yang Kim JYAN" released the video "Liver cancer was detected at the age of 25" on March 30th.

　　The Red Star journalist noticed that "Yang Kim Jyan" said in the second half of the video that he had conducted a review and got the results of the review, but when he saw the results, "Yang Kim Jyan" just shook his fist and didn’t say what the results were.

　　Many careful netizens noticed a flash at the end of the video. In this picture, "Yang Kim Jyan" means "the content of this video is pure fiction", but this sentence is inconspicuous in the whole picture and is sandwiched in five lines, and the words "pure fiction" do not appear in the whole video.

　　↑ At the end of the video, it is marked "The content of this video is pure fiction", and the display time is very short.

　　02

　　The blogger apologized after being questioned.

　　The platform punishes the suspension of its advertising revenue.

　　Previously, the video hinted that he was "suffering from depression."

　　Some netizens said that the content of the whole video shooting will cause viewers to misunderstand that they have indeed been diagnosed with liver cancer. Such videos will seriously hurt the feelings of cancer patients and their families. A netizen said: "‘ There is no cancer in the world ’ It is the wish of many people. Maybe some people will never understand the pain of cancer patients and their families, but please ask these people to maintain a little kindness and respect for others. "

　　On the afternoon of March 30th, "Yang Kim Jyan" deleted the video of "cancer was found" and issued an apology statement. Its statement said: "I thought of presenting it in the first person way in order to make this video sound a wake-up call for everyone to pay attention to their health. Because the video content needs a physical examination, I also did a full-body physical examination at my own expense. At the end of the video, I told everyone that the video was fictional and it was my negligence in creation. I am sorry for everyone, I know it was wrong. " The statement also mentioned that he will continue to work hard to create videos that correct energy later. "If it is fictional content, I will definitely put it at the beginning (place) of the video, please supervise."

　　On the morning of March 31st, Weibo, the official of Sina Weibo community management, announced that during the recent inspection, the station found that the user "Yang Kim Jyan" posted a deductive video describing his feelings after being diagnosed with cancer, but did not mark the content as "fiction" or "deduction" in the obvious position of the video, and only the explanation that "the content of this issue is purely fiction" appeared at the end of the video, which led some netizens to misunderstand it as a real event, which led to public opinion discussion. According to the Weibo Community Convention and other relevant regulations, the station punished the user money "Yang Jyan" by stage silence, forbidding attention and suspending advertising revenue.

　　The Red Star journalist noticed that on November 5th last year, "Yang Kim Jyan" had released a video suggesting that he had suffered from depression. "I once wanted to leave, but in the end I got better! I hope you can get better as I do! "

　　↑ "Yang Kim Jyan" released the video content of depression last year.

　　Since then, "Yang Kim Jyan" has published several Weibo articles with the related topics of "depression".

　　0three

　　There was an anchor who took a "vomiting blood photo" and bo sympathized with the goods.

　　MCN employees: let bloggers "sell badly" for traffic

　　Create a special story "script"

　　Unlike "Yang Kim Jyan", which marked "the content is pure fiction" in an inconspicuous place, there were some platform bloggers who directly pretended to be ill and "sold badly" to gain profits.

　　According to the police report in Ningbo, Zhejiang Province last November, a man surnamed Zhang made up his illness "selling badly" in Tik Tok, and broadcast live to receive a reward and carry goods. When it was reported and verified, it had illegally made a profit of more than 50,000 yuan, and the man surnamed Zhang defended himself. "I never said that I had cancer, I was just in the late stage of lovesickness."

　　In the first half of 2021, a blogger in bilibili issued his own "photos of vomiting blood" one after another, defrauding him to donate more than 40,000 yuan, and finally his account was banned by the platform. In addition, "Sick Yuan" appeared on platforms such as Xiaohongshu before, falsely claiming that he was suffering from a serious disease, so as to bring products such as scar repair stickers and health care products to netizens.

　　On March 31 this year, a staff member of an MCN organization told the Red Star journalist that there is fierce competition among various anchors and bloggers with goods. "There will be income if there is traffic. Therefore, when cooperating with some enterprises, if the enterprises agree, they will create some story scripts and shoot some fictional content, many of which are through ‘ Sell badly ’ To attract attention. In order to avoid being held accountable, ‘ will also be marked in the live broadcast or video. Fiction ’ The words, but very vague, or marked in an inconspicuous place. "

　　Mr. Xie (pseudonym), the head of an anchor brokerage company in Xi ‘an, told the Red Star journalist that in the past few years, some anchors mainly promoted their own "selling miserable" people to attract attention.

　　"First of all, there needs to be conflicts. For example, when you are sick, you must be young, or you are in a beautiful stage of life; Then, with some stories, for example, I am a rural family, working hard in the city, or my partner doesn’t know how to make progress, and she relies on her own work in exchange for sympathy; Then start bringing products into live or released videos to make a profit. "

　　Mr. Xie said that these are all specially scripted, and some even use a script on different anchors. In recent two years, a platform has dealt with the shooting of "fake stories", so everyone will also mark the word "fiction" in some inconspicuous places, but if it is not obvious, many fans will not notice it.

　　Red Star News reporter saw that on the platform of Weibo, the profile of "Yang Kim Jyan" was "Beauty Red Man". Previously, he released some beauty videos with brand exposure, and some life videos and photos also showed beauty products.

　　0four

　　How to put an end to "selling miserably" fake videos?

　　Platform: indefinitely banned or fans cleared.

　　On March 28th, the State Council Office held a press conference on the "Qinglang" series of special actions in 2023. In response to the ecological management of short videos, it was pointed out at the meeting that "comprehensively cleaning up short videos that are misdirected and mislead the public by forging scenes, compiling details and fictional experiences" is one of the main contents of this special action.

　　For this kind of situation, Fu Jian, director of Henan Zejin Law Firm, believes that the authenticity of network information is difficult to guarantee in the media era, and many online celebrity bloggers sacrifice the authenticity of their published information in order to increase traffic. Online celebrity uploaded a short video saying that he was diagnosed with liver cancer during his physical examination. He filmed and uploaded a very authentic video, and put the statement that "this content is pure fiction" in an inconspicuous position in the last two seconds of the video, which led to misunderstanding by most people, causing a wide range of influence and deceiving the public’s feelings.

　　Fu Jian said that many laws and regulations, such as the Cyber Security Law of the People’s Republic of China, the measures for the management of Internet information services, and the regulations on the ecological governance of network information content, all emphasize that information such as short videos published online should abide by public order and good customs and uphold the principle of good faith. Among them, Articles 6 and 7 of the Regulations on Ecological Governance of Network Information Content stipulate that network information producers shall not publish illegal information and shall resist bad information. Short video posing and deceiving the public’s feelings are bad information, and serious ones may be suspected of breaking the law. The network information content service platform can take measures such as warning and rectification, limiting functions, suspending updates, and sealing titles to resist the spread of this bad video.

　　The Xiaohongshu platform said that it will resolutely ban the "self-media" of counterfeiting official institutions, news media and specific personnel, including account name counterfeiting, information content counterfeiting and professional qualification counterfeiting; Comprehensively rectify the illegal profit-making behavior of "self-media", including smashing hot spots to attract powder and drain, creating hot spots to generate traffic, and using vulnerable groups to realize traffic.

　　Lawyer Chen Hao, director of Shaanxi Dezun Law Firm, told the Red Star journalist that if online celebrity defrauded money by fictional facts or concealing the truth in the video, and the amount reached the filing standard, it should be suspected of fraud. If online celebrity only makes up facts to shoot videos for the purpose of attracting attention, gaining attention and defrauding traffic, it belongs to the category of moral evaluation and should be handled by video platforms or regulatory agencies.

　　"Recently, the Internet Information Office has been comprehensively cleaning up short videos that are poorly directed and mislead the public by forging scenes, compiling details and fictional experiences. I believe that this phenomenon will become less and less through the guidance and supervision of relevant departments. "

　　Red Star journalists found that, except for the Weibo platform, "Yang Kim Jyan" also had accounts with the same name on other short video platforms, and all of them were banned on March 31st.

　　In addition, Red Star journalists noticed that many platforms have also released governance measures for fictional content.

　　On March 30th, Tik Tok announced that when creators create and publish fictional content through plot deduction, they should clearly mark the relevant video interpretation in a prominent position and form, and the copywriting includes but is not limited to "fictional/deductive works for entertainment only". If the work is not marked as "deduction" or "fiction", causing misunderstanding among the public and the news media and becoming "false information", the platform will strictly deal with it, and the publishing account will be completely banned for 30 days to indefinitely banned depending on the circumstances.

　　On March 31st, Aauto Quicker Science and Technology announced that it would impose penalties such as clearing fans, erasing fans, and limiting the growth of fans for the acts of counterfeiting party and government organs, news media organizations and parties involved in public opinion events.

　　0five

　　It’s all the temptation of traffic?

　　Expert advice: link the responsibility to MCN organization.

　　On March 31st, Zhu Wei, deputy director of Communication Law Research Center of China University of Political Science and Law, said in an interview with Red Star journalist that the main source of this situation lies in the temptation of "flow economy".

　　"They get sympathy in this way, and sympathy can be transformed into traffic, traffic can be transformed into attention, and finally into commercial interests."

　　Zhu Wei said that in the past, more content of "pretending to be terminally ill" was very direct false charity and fraudulent donation, but the "terminally ill video" made by "Yang Kim Jyan" was artificially created to directly obtain traffic. The role of people’s design is to obtain stable traffic and accurate fans in their vertical fields, so as to improve their ability to carry goods and attract fans to reward them. These are a set of rings.

　　Zhu Wei agreed with the relevant measures taken by this platform, but he also reminded that it is necessary to consider whether such bloggers’ front-end accounts are banned and whether background users or registrants should also be included in the "blacklist". Otherwise, he may turn himself around and open the number somewhere else. In addition, we should pay attention to the MCN organization behind online celebrity, that is, the relevant resource management team. Generally, such accounts are supported and managed by the MCN organization, and the responsibility should be related to the MCN organization and other related accounts of this kind of MCN.

　　"MCN has hatched a lot of accounts like this now. Many of the fake people are created and recommended by MCN behind it, and it is also the traffic that MCN pushes to this account."

　　Red Star Journalist Fu Yao Zhao Qian Intern Wang Mingli

　　Editor Peng Jiang Editor Wei Kongming

Special feature of 1905 film network The upcoming "618" is not only an online shopping carnival day, but also a star gathering day.

According to the announcement released by Alibaba recently, more than 300 stars, including,, and so on, will make a collective appearance in Taobao live broadcast on June 18th.

JD.COM, next door, also released the "618 Star Live Course Schedule", among which Ayanga,, and other stars are listed.

"online celebrity star, star anchor" has become one of the key words in the trend of entertainment circles in mainland China in 2020. Will the participation of movie stars move the "cake" of professional e-commerce anchors? Can industry supervision keep up with the triumphant pace of e-commerce live broadcast?

The star moved the "cake" of the professional anchor?

"Talk shows are just accidents, and bringing goods is true love."At the sub-forum of the "Sir Film Second Entertainment Conference" held in December 2019, the talk show master Xiao Xiao’s golden sentences continued. In the process of chatting with other stars around him, Mix found that before becoming famous, everyone had more or less the idea of selling something online.

In 2020, the head sheep effect caused by the sky-high price of the head anchor, the suspension of commercial activities under the epidemic, the improvement of Internet infrastructure and other factors will pave the way for the opening of the first year of national live broadcast. E-commerce live broadcast is fierce, and bringing goods has become one of the hard-core ways to test the commercial value of star private domain traffic.

"Today, the public no longer feels that live broadcast with goods is a very fall in price thing, and it also accepts this form very much. When star artists see this change, the psychological burden naturally disappears. " Senior film critics, planners and film producers said so.

In April, from the first opening of "Xiao Zhu Pei Qi" to no one can "ancestral blue" me and "Xia Dan", the cumulative amount of goods brought by CCTV news "Thank you for spelling a bill for Hubei" twice exceeded 100 million yuan. The form of star+public welfare+official media makes star live broadcast with goods become a recognized trend from rivers and lakes to temples.

At present, most of the stars are stationed in the online live broadcast as a temporary sideline. The live broadcast of a few stars with goods is to move the number of offline activities in the previous contract with the brand to the online.

Many stars bring goods at the end, does it squeeze the living space of professional anchors?

On the whole, with the gradual fading of the e-commerce dividend period, the star-carrying goods will divert the market share of professional anchors to a certain extent. At the same time, it is not the industry consensus that stars bring goods, and the ability of stars to bring goods often varies from person to person.

"First of all, star anchors are not the same as professional anchors with goods. Some star artists think too simply at first, and feel that after a few hours of publicity, sales will go up. In fact, the essence of e-commerce live delivery is the social YEATION model of red people, which is very intense. Therefore, if merchants really want to bring goods, they may still have to rely on professional anchors, such as the 1+1 model of’ Xiao Zhu Pei Qi’, which can take care of both. " Tan Fei expressed his views on star anchors bringing goods.

In the live broadcast rooms in Viya and Li Jiaqi, the audience can often see the first-line stars, such as Zhu Yilong. This form of first-line traffic star+head professional anchor can often achieve a win-win situation. Traffic stars act as "vases" to attract passers-by, and professional anchors are responsible for diversion and transformation.

In addition, there are also stars moving closer to professional anchors. For example, as the "Chief Optimization Officer of Poly Cost-effective" under Alibaba, the live broadcast was started in Taobao, and the flower name was "Liu Yidao"; The host entered the live broadcast industry with the first domestic live broadcast variety "Let’s Go Beautiful", and the first broadcast attracted more than 20 million people to participate in the interaction and grabbed 156 million sales.

Stars joining the e-commerce live broadcast have both advantages and disadvantages for professional anchors.

While sharing the soup, the star effect makes the live broadcast more attractive to consumers. Under the specialization of the industry, it is not a matter of time to go from a first-line star to a professional anchor. With the resumption of work in the industry, the focus of some stars will return to performing arts.

How to supervise the phenomenon of "rollover"?

High popularity is a double-edged sword for stars to participate in e-commerce live broadcast. Star anchors rely on personal brand effect and fan economic blessing, and their influence is much higher than that of ordinary anchors. Their star aura will also amplify the social discussion of product selection.

Prior to this, although the anchor would try the brands with goods beforehand, the phenomenon of "rollover" occurred from time to time. In 2019, the non-stick pan recommended by a head anchor was pasted on the spot, and the atmosphere was very embarrassing. Some netizens will also be reflected in the live shopping of other anchors, and there are problems such as the inability to find customer service and operators for rights protection.

On March 31, 2020, a survey report on consumer satisfaction of live broadcast e-commerce released by China Consumers Association showed that nearly 40% of consumers had encountered consumption problems in live broadcast shopping, including exaggerated anchor and false propaganda, wrong goods and so on. "Worried about the quality of goods is not guaranteed" and "worried about after-sales problems" are the two major concerns of consumers.

"Although there is no special live broadcast law now, it does not mean that the existing laws cannot regulate live broadcast chaos. The supervision and regulation of live broadcast can be found in the Electronic Commerce Law, the Advertising Law and the Consumer Protection Law. " Tan Fei believes that there are still laws to follow in the supervision of the live broadcast industry.

Generally speaking, anchors are both publishers and spokespersons of advertisements.

Article 56 of the Advertising Law stipulates that advertisers shall bear civil liability according to law if they publish false advertisements to deceive or mislead consumers and damage the legitimate rights and interests of consumers who buy goods or receive services. If an advertising agent or publisher cannot provide the real name, address and effective contact information of the advertiser, the consumer may require the advertising agent or publisher to pay compensation in advance.

It is understood that the Media Shopping Professional Committee of China Chamber of Commerce will take the lead in drafting the first national community standard in the industry, namely "Basic Standards for Operation and Service of Video Live Shopping" and "Evaluation Guide for Online Shopping Credit Service System". These two standards are expected to be officially released and implemented in July this year.

In the future, no matter what form of online video live broadcast with goods, it will enter a fine "regulatory era", with evidence to follow and rules to follow. The formal implementation of these standards will escort the healthy and orderly development of the e-commerce live broadcast industry.