The minimum group purchase is 19.5 yuan

　　Most people think that the success of the movie is due to good luck, but experts in the industry believe that it was forced to make a success. A few days ago, the 2011 China (Beijing) Film Academic Annual Conference was held in china national film museum. Film business owners, cinema managers and industry experts from all over the country gathered together to "pulse" China’s films. The industry believes that with the rapid development of China films, all aspects are facing structural adjustment, and "33 Days of Lovelorn" can be called the first shot of structural adjustment.

Box office results exceeded 11 billion yuan at the end of October.

　　In 2010, the national box office of China movies reached 10.172 billion yuan, a record high. Tong Gang, director of the Film Bureau of the State Administration of Radio, Film and Television, revealed at this annual meeting that by the end of October, the national box office of China films had exceeded 11 billion yuan in 2011, and it is expected to exceed 13 billion yuan for the whole year, and the growth rate will continue to be about 30%.

Development direction: Small and medium-budget movies will become mainstream.

　　Although the situation is excellent, the participants agreed that China films are about to face structural adjustment in performance situation, investment quota, communication channels, marketing concepts, consumption experience and ticket prices.

　　Since Zhang Yimou’s Hero in 2002, China films have entered the era of blockbusters, especially costume action blockbusters, which are the main box office of China films. However, in the past two years, especially in 2011, small and medium-sized films began to emerge. The production cost of "33 Days of Lovelorn", which is currently being shown, is only 8.9 million yuan (plus all the publicity and marketing costs are less than 15 million yuan). At present, the box office has exceeded 300 million yuan, making it the biggest dark horse in the history of China movies this year. And this also represents the future direction of film production, that is, we must be wise and close to the audience.

Movie ticket group buying has become a fashion.

　　Online group buying has contributed to the overall improvement of box office in China. The same movie ticket, the money paid by each viewer is very different. Take Cecilia Cheung’s movie "The Woman of Yangmen" as an example. If you buy it temporarily at the cinema counter, ordinary individual customers will need to spend about 70 yuan, while those who buy a group ticket or discount card will spend 30 yuan to 35 yuan, while those who buy it online in advance will only need to spend 19.5 yuan or even lower.

　　At the moment when movie tickets are expensive, a form called "group buying movie tickets" is rapidly emerging, which brings a glimmer of life to China’s long-standing "chronic disease" of inflated movie tickets.

Related information: In 2011, the box office of Chinese movies broke 11 billion, or it will exceed 13 billion for the whole year.

　　The long-silent battery replacement mode of pure electric vehicles has been put on the agenda again. In the past three months, many departments have mentioned supporting the "separation of vehicles and electricity" and the construction of charging and replacing facilities; On the last day of the end of July, the Ministry of Industry and Information Technology inspected the power exchange enterprises and convened relevant enterprises for discussion. Therefore, the market is on the move, and the "power exchange mode" has become the new favorite of capital enthusiasm. All-media reporters noticed that at present, Beiqi New Energy, Weilai, Chehejia, etc. all have the relevant layout of the "separation of vehicles and electricity" power exchange mode, but they have not formed a large-scale effect for the time being. Compared with charging, what are the advantages and development difficulties?

　　"Power change" mode becomes a new outlet?

　　The "electricity exchange mode" is now focused on by the capital market, which originated from the "roll call" of relevant policies many times. On July 31st, the Equipment Department of the Ministry of Industry and Information Technology visited the flagship power station of Space-Time Electric in Hangzhou, and convened enterprises applying the power exchange mode such as BAIC, Space-Time Electric, Weilai and Botan Technology, relevant enterprises and industry organizations such as State Grid, China Association of Automobile Manufacturers, and Chery and other car companies to participate in the discussion on substantive contents related to the future regulations on vehicle-electric separation and the unified trend of battery standards. Li Bin, CEO of Weilai Automobile, is very supportive of the power exchange mode. He said that neither renting a tram nor changing the electricity scheme will affect the subsidy. When selling products, the battery and the car are integrated. "Charging and changing electricity are not opposite, but they can give users more choices." All-media reporters noticed that Luo Junjie, deputy director of the Equipment Department of the Ministry of Industry and Information Technology, said at the seminar that there are many advantages in power exchange at present, which is conducive to the utilization of battery steps and vehicle-side steps, and can effectively improve the comprehensive economic benefits of the whole society.

　　At the beginning of June this year, the "Implementation Plan for Promoting the Upgrading of Key Consumer Goods and Smooth Resource Recycling (2019 -2020)" proposed to develop new energy automobile products with separate consumption patterns of vehicles and electricity, and continue to support the construction of "charging and replacing electricity" facilities. In China, Beijing and Hangzhou have taken the lead in "following the wind". For example, in July, Beijing issued one of the technical conditions for upgrading taxis to pure electric vehicles, that is, the driving range of vehicles should not be less than 300 kilometers in principle, and the technology of charging and replacing electricity should be compatible, and the battery should be replaced quickly. The combination of these policies has promoted the positive actions of related enterprises in the development of power exchange mode.

　　[Investigation] The battery changing mode was once defeated by the charging mode.

　　The mode of changing electricity is not a new thing, that is, let the car and electricity be separated, the car belongs to the car, and the electricity belongs to the electricity. When the electricity is used up, just change the power station and change a full battery. Even if the battery of a pure electric vehicle dies due to serious wear and tear, it will not affect the residual value estimation of the whole vehicle.

　　However, at present, the new energy vehicle market is mainly based on charging mode, and even Weilai and others only regard the power exchange mode as an "option". Although the mode of changing electricity is fast and convenient, and can be as efficient as going to a gas station to refuel, it has not yet become the mainstream after four or five years of development. Up to now, in the field of power exchange, there are Beiqi New Energy, Lifan, Chehejia, Weilai Automobile and other domestic enterprises, among which Beiqi New Energy is the most active one at present. The figures recently released by BAIC New Energy show that it has built 148 charging and replacing power stations nationwide, ranking first in the world. In addition, the first space-time electric power exchange station inspected by the research group of the Ministry of Industry and Information Technology was built in 2014, and has accumulated hundreds of millions of kilometers of actual mileage of power exchange in the country. In general, there are still a few car companies that have successfully laid out the power exchange mode.

　　All-media reporters noticed that the power exchange station inspected by the Equipment Department of the Ministry of Industry and Information Technology mainly serves the network car, which is also the operation direction of the current power exchange mode. For example, the exchangeable models rolled out by BAIC New Energy in China are mainly for the taxi market.

　　According to Chen Feng, the chairman of Space-Time Electric, the mode of power exchange first landed in the field of taxis and internet car-sharing, because it can provide an energy replenishment method similar to that of fuel vehicles, that is, changing and leaving, which directly points to the core pain point of operating vehicles waiting for charging and affecting operating time.

　　The reason why the power exchange mode can return to the line of sight is related to the market situation. In the second half of 2019, new energy vehicles bid farewell to huge subsidies, and the low-price advantage is no longer there. It also makes the new energy vehicle market in the "post-subsidy era" intensify the reshuffle. Reducing costs and increasing efficiency is a top priority for new energy vehicle companies. From the cost point of view, if the pure electric vehicle chooses "vehicle-electric separation", that is, it changes the battery use mode, and the power battery that accounts for nearly half of the vehicle cost can be removed from the car purchase cost, which means that consumers buy pure electric vehicles with replaceable electricity, which has higher cost performance ratio.

　　Calculate accounts

　　As we all know, the most expensive part of a pure electric car is the battery. Li Yixiu, deputy general manager of Beijing New Energy Automobile Co., Ltd. and general manager of the marketing company, said that about 50% of the cost of electric vehicles comes from batteries; After 3~5 years of use, the value space of electric vehicles is 20% ~ 30% with the loss of batteries. Even if the vehicle is finally sold, the repurchase value of this battery is only about 10%. That is to say, the value of the battery actually used by users is only about 30%, and 70% of the battery cost is wasted.

　　[Prospect] Cost, battery standard and safety should be considered.

　　When interviewed by an all-media reporter in a power station in Haizhu District, Guangzhou, there were some questions, such as whether the battery was firmly installed, whether the process of power replacement would affect the performance of vehicles, and how to calculate the cost of power replacement. However, with the interview, these concerns have been answered and will not affect the use of vehicles.

　　On the other hand, the three biggest problems facing the current promotion of power exchange mode are: the unified standard of batteries, the technical level of power exchange of car companies, and the most critical promotion and operating costs. If a power station wants to realize large-scale private car power exchange service, the unification of battery specifications is the key.

　　All-media reporters noticed that the battery specifications and standards of different pure electric vehicles are different due to different suppliers; Even within the manufacturer, the batteries of different models are different, and the battery specifications between car companies are far from each other. How to match the supply of different power batteries in a small-scale power station is a great challenge.

　　In this regard, the answer of the Ministry of Industry and Information Technology at the seminar is: the process of promoting the power exchange mode needs to be cautious, and the unification of power battery standards should let the market make a decision.

　　Like gas stations, the construction of power stations needs to solve the problem of land. If power stations are to be built in cities with an inch of land, the land cost is high. In the special facilities cost investment, also need more than one million yuan; The most expensive thing is the battery cost. Generally, the power battery stored in the power station must reach more than 1.5 times that of the electric vehicle. If a power station receives 300 new energy vehicles a day, it needs to reserve 450 sets of power batteries, and the battery cost is 31.5 million yuan.

　　In addition, there are costs such as labor and maintenance. That is to say, the basic operating cost of a power station needs more than 10 million yuan.

　　For a car without a "heart", many private car owners may not accept it for the time being. Generally speaking, at present, vehicles are traveling in cities, and charging the charging pile once can meet the daily household needs for about a week. Therefore, the power exchange mode is currently suitable for public use.

　　Since the beginning of this year, a number of battery burning and explosion incidents have also made everyone pay attention to the safety of battery charging. In the power exchange mode, if the battery is on fire and the vehicle spontaneously ignites, how to determine the responsibility is also a hassle.

　　At the same time, for the power station, so many power batteries are charged in one place, which also has great management risks and strict technical requirements. (Text, photo: Guangzhou Daily all-media reporter Deng Li)

Cctv newsAccording to the website of the Ministry of Industry and Information Technology, in 2022, China’s lithium-ion battery industry adhered to the supply-side structural reform, accelerated technological innovation, transformation and upgrading, and continuously improved the supply capacity of advanced products, maintaining a rapid growth trend as a whole.

First, the output continues to grow rapidly and the industrial scale continues to expand. According to the industry standard announcement, enterprise information and research institutions estimate that in 2022, the national output of lithium-ion batteries reached 750GWh, a year-on-year increase of over 130%, among which the output of energy storage lithium batteries exceeded 100GWh；; The output of cathode materials, cathode materials, separators, electrolytes and other first-order materials for lithium batteries was about 1.85 million tons, 1.4 million tons, 13 billion square meters and 850,000 tons respectively, with year-on-year growth of more than 60%. The scale of the industry was further expanded, and the total output value of the industry exceeded 1.2 trillion yuan.

Second, the application of the industry has been accelerated, and the process of double carbon has been accelerated. In 2022, lithium battery accelerated its rise in the field of new energy vehicles and energy storage fields such as wind energy storage, communication energy storage and household energy storage, and ushered in a growth window. In 2022, the loading capacity of power batteries for new energy vehicles in China was about 295GWh, and the cumulative installed growth rate of energy storage lithium batteries exceeded 130%. In 2022, the total export of lithium batteries in China was 342.65 billion yuan, up 86.7% year-on-year, making positive contributions to the efficient development and utilization of new energy and the green and low-carbon transformation of the global economy and society.

Third, the pace of technological progress has accelerated, and advanced products have emerged one after another. Backbone enterprises speed up the layout around the direction of efficient system integration and super-large capacity batteries, and the energy density of advanced battery products exceeds 250 GWh/kg; Flexible, low-temperature resistant and waterproof new battery products have been successfully applied in winter Olympics equipment; The new generation of information technology and new energy storage products are further integrated, and intelligent liquid cooling technology significantly enhances the thermal management level of energy storage system and reduces the potential safety hazards of the system.

Fourth, the investment enthusiasm of the industry is high, and the whole chain strengthens cooperation. According to incomplete statistics, in 2022, there will be more than 40 battery link planning projects, with a planned total production capacity exceeding 1.2TWh and a planned investment of 430 billion yuan. The price of upstream products fluctuated at a high level, and the price of secondary materials for lithium batteries repeatedly rose and fell. In 2022, the average price of battery-grade lithium carbonate and battery-grade lithium hydroxide (micropowder grade) reached 481,000 yuan/ton and 464,000 yuan/ton respectively. Lithium battery enterprises strengthen the cooperation between the upstream and downstream of the industrial chain through various forms such as investing in shares, signing long-term orders and joint research.

　　[Pacific Auto Network] Recently, Auto announced its revenue and profit in 2021. According to the official, consumers’ demand for the car is still strong despite the continuous shortage of spare parts in the automobile industry.

　　Specifically, Volvo Car’s revenue in 2021 increased from SEK 262.8 billion in the previous year to SEK 282 billion, an increase of 7%. Operating profit increased from SEK 8.5 billion in the previous year to SEK 20.3 billion, up 138% year-on-year, and the operating profit margin was 7.2%. Net profit increased from SEK 7.8 billion to SEK 14.2 billion, an increase of 82%.

　　"2021 is a proud year for Volvo Cars," said H? Kan Samuelsson said, "Despite the continuous shortage of parts and components in the automotive industry, our global market share has increased and we have achieved unprecedented high income and profit margin."

　　According to official information, in the last quarter of 2021, Volvo Car’s revenue was 80.1 billion Swedish kronor, down 6% year-on-year. Although consumer demand and orders have been strong, automobile production was limited due to the shortage of chips. The operating profit for the quarter was SEK 3.7 billion, and the operating profit rate was 7.1%.

　　Compared with the same period in 2020, the sales of Volvo Cars in the fourth quarter of 2021 decreased by 20%. The company’s electrification series products continue to be welcomed by the market. In the fourth quarter of 2021, the series vehicles accounted for 34% of the company’s global sales, plug-in vehicles accounted for 28% of Volvo’s total sales, and pure electric vehicles accounted for 6% of the total sales.

　　As Volvo Cars increases the annual production capacity of pure electric vehicles to 150,000 vehicles, the proportion of pure electric vehicles in the total sales will double compared with 2021. Looking ahead, Volvo officials said that the uncertainty of the automobile industry is still high. Although the shortage of spare parts has eased, the supply chain is expected to remain a constraint. At the same time, Volvo Cars continues to see strong customer demand and predicts that the growth rate of electric vehicles will be faster than the overall market, which will enable the company’s sales to continue to grow in 2022. (Text: Pacific Auto Network Liu Yunqing)

　　CCTV News:The National Health and Wellness Commission held a press conference on the afternoon of the 31st. Relevant responsible comrades from the Ministry of Education, the Ministry of Agriculture and Rural Affairs and the National Health and Wellness Commission will attend the press conference to introduce the situation of epidemic prevention and control during the Spring Festival and the Spring Festival.

　　Recently, in some places, the health monitoring and nucleic acid detection of returnees have been "overweight" and "across the board", which has aroused widespread concern in the whole society and caused dissatisfaction among some affected people. On the basis of summing up the experience and lessons of the previous stage, the state formulated the epidemic prevention and control policy in Spring Festival travel rush according to law, in order to reduce the risk of epidemic spread as much as possible, so as to protect the health of the people, and never to set obstacles beyond the prevention and control needs for the Spring Festival reunion.

　　"Overweight at different levels" and "across the board" are both lazy policies and a waste of valuable epidemic prevention resources. All localities should standardize the implementation of epidemic prevention and control requirements during the Spring Festival travel rush in 2021, do a good job in epidemic prevention and control scientifically and accurately, and must not arbitrarily "overweight" or "overweight at different levels" on the basis of the current policy, and must not engage in "across the board" in their work. Specifically, for provinces outside Beijing, to achieve the "six noes", people from other places should not be arbitrarily prohibited from returning home for the New Year, centralized and isolated measures should not be implemented for returnees, nucleic acid testing should not be carried out for non-key people who flow to cities across provinces in low-risk areas, nucleic acid testing certificates should not be checked for non-key people who return home in low-risk areas in the province, home health monitoring should not be carried out for returnees in the province, and the period of home health monitoring should not be arbitrarily extended. All localities should rectify the deviation in time, and the comprehensive group of joint prevention and control mechanism in the State Council will pay close attention to the implementation of policies in all localities, and will notify the implementation of policies that obviously do not meet the requirements and demand immediate rectification.

　　Source: Private placement network

　　December 25th happens to be the 1000th day when Xiaomi officially announced to build a car. Xiaomi officially announced that the first press conference of Xiaomi Automobile will be held on December 28th. The first press conference will focus on technology release and will not release products. The attention of Xiaomi Automobile can be described as "extreme preheating" under Lei Jun’s personal publicity.

　　Before that,, Tesla, Weilai, Tucki, Ideality, Huawei’s intellectual circle, intellectual circle, Aouita and many other new car-making forces compete for market share in this track. In particular, Huawei cooperated with car companies through Tier1 model, HI model and HarmonyOS Zhixing model to enter the track, creating a new M7 with "sales explosion" and detonating it.A group of "Huawei auto concept stocks" led by.

　　In such a fierce competition in the new energy car track, what makes Xiaomi Auto a pioneer??According to Guo Ming, an analyst of Tianfeng International Securities, the key selling points of Xiaomi Automobile are automatic driving, software ecology, 800V fast charging and power configuration. Among them, the software ecology and its subordinate supply chain manufacturers have outstanding highlights.

　　Besides,Xiaomi Group has tens of thousands of rooms all over the country."Xiaomi House" is the "killer" of Xiaomi Automobile’s future marketing channel. If Xiaomi House is used to drain automobiles in the future, the Xiaomi automobile industry chain will continue to benefit indirectly.At the end of the article, the author’s latest finishing is attached.51List of "Xiaomi Auto Concept Stocks"!

　　0one

　　How to copy Xiaomi car"Explosive"? Ecological chain, channel chain and supply chain "three cards"!

　　The first is the ecological chain. On October 26, 2023, Xiaomi officially released a new self-developed operating system-澎湃 OS, and announced that Xiaomi Group’s strategy will be upgraded from "mobile phone +AIoT" to "the whole ecology of people, cars and homes", marking a new chapter in Xiaomi’s intelligent interconnection ecology.

　　The construction of ecological chain Xiaomi has been exploring for many years, which is a major strategic layout of Xiaomi.

　　Figure: Xiaomi’s operating system and the strategic development of the group.

　　In 2010, the MIUI mobile operating system was released at the beginning of Xiaomi’s establishment. In 2016, the Mijia brand carried Xiaomi smart home products, and the ecological layout of Xiaomi’s IoT continued to improve. In 2017, a self-developed Vela OS was built, realizing the unification of IoT equipment systems. In 2019, Xiaomi began to develop the universal operating system Mina OS in parallel, and gradually formed the experience accumulation of Linux system from the kernel to the upper system. In 2021, Xiaomi started the research and development of the car OS system.

　　At the beginning of 2022, Xiaomi decided to unify the software architectures of MIUI, Vela OS, Mina OS and car OS, and completed the bottom merger of Xiaomi’s operating systems. Then, in November 2023, the 澎湃 OS for the whole ecology of people and cars was officially launched.

　　It can be said that the official launch of 澎湃 OS is a key step for Xiaomi to move towards the new strategy of "people, cars and homes are all ecological" and a key ecological chain puzzle of the strategy.

　　Why does Xiaomi’s ecological chain become a replica of Xiaomi’s car?One of the advantages of "Explosive" is that after years of development, Xiaomi has a huge user base, strong brand influence and high brand loyalty in the fields of smart phones, IoT devices and Internet services, laying a solid foundation for the transformation of potential customers of Xiaomi Automobile.

　　According to the announcement of Xiaomi Group, from 2021 to 2022, Xiaomi mobile phone ranked first among Android smartphone manufacturers in Chinese mainland market for two consecutive years, and 50.1% of users will continue to choose Xiaomi brand when changing their smartphones. Thanks to the high user stickiness, the scale of Xiaomi users has grown steadily.

　　By June 2023, the number of monthly active users of MIUI reached 606 million, up 10.8% year-on-year, among which the number of monthly active users of MIUI in Chinese mainland was 149 million, up 6.5% year-on-year. The current users of new forces such as friends Huawei and BYD are 700 million and 5.8 million.

　　Figure: Xiaomi has a strong user base compared with other car companies.

　　From the user portrait, the data shows that Xiaomi mobile phone is mainly used by 25-34 years old (accounting for 62.4%) and young men (accounting for 64.7%), and 57.5% of them are married. Xiaomi users are sticky, and they prefer the sense of science and technology and the ecology of Mijia, which is in line with the advantages of Xiaomi’s software and hardware. It is expected to effectively undertake the passenger flow of Xiaomi mobile phone by superimposing Xiaomi automobile with the ecological linkage of people, cars and homes.

　　Photo: Xiaomi brand user portrait (2018)

　　It can be seen that Xiaomi Automobile already has enough user base, and after the advantage of ecological chain,The "second card" also has a marketing chain, backed by tens of thousands of "millet houses" all over the country.By January 1, 2023, there were 12,000 "Millet Houses" in Xiaomi, covering 2,200 counties and cities, which could cover more than 80% of the county-level administrative regions in China.

　　according toAccording to statistics, Xiaomi still has 500 to 600 stores that can be used after removing the smaller stores that can’t display the exhibition cars, which has obvious advantages compared with Weilai, Tucki and the ideal 440, 411 and 400 stores. Follow-up reference to the expansion of Huawei HarmonyOS ZhixuanGuojin Securities expects Xiaomi to expand its coverage area by opening new stores, which may be achieved in the short term.More than 800 stores.

　　If Xiaomi adopts the direct mode and uses the existing Xiaomi House to expand the channel, it will be expected to be the second growth point for the continuous drainage of Xiaomi automobile sales.Therefore, from the perspective of marketing channels, Xiaomi Automobile has entered the first echelon of new power channels, and "debut is the peak".

　　Figure: Comparison of the number of Xiaomi channel stores

　　Looking back, the success of the "explosion" of the new M7 in the world is mainly due to Huawei’s wide audience and strong brand. Judging from the advantages of the above-mentioned Xiaomi automobile ecological chain and marketing chain, Xiaomi and Huawei have the same advantages in terms of user base and market popularity. If SU70% explodes, it may reappear the "M7 phenomenon".

　　02

　　can"Big selling" should also be "big making", Xiaomi from parts to vehicle factory layout.

　　After talking about the ecological chain and marketing chain, the last card left is "supply chain".

　　As we know, the operation mode of the new car-making forces is mainly vehicle manufacturing and brand separation. There are ideals and Lifan, Tucki and Haima before, and then there are the intellectual and intellectual circles of Huawei and Cyrus, Chery, Weilai and Jianghuai, Baidu and Geely. In this mode of operation, the running-in between the traditional vehicle manufacturers and the new forces has put some pressure on the delivery.

　　According to the news of titanium media, in order to ensure the delivery of the world, the production machines in Sailis factory run continuously for 22 hours every day, and the remaining two hours are necessary for mechanical maintenance. In order to solve the problem of production capacity and supply, Cyrus set up a factory nearby, and directly put the three teams of supply chain, product and quality into the supply chain enterprises, thus improving the delivery capacity. According to the latest official caliber of the industry, the industry will complete the delivery of 23,000 vehicles in December and deliver more than 30,000 vehicles per month in 2024.

　　Isn’t the delivery situation that friends are facing now the problem that Xiaomi Automobile will face in the future? Especially in Xiaomi’s investment in automobiles for more than ten years, covering the actions of auto parts, complete vehicles and automobile aftermarket, the market has another look and expectation for the delivery capacity of Xiaomi automobile.

　　In the supply chain, Xiaomi Automobile has implemented a comprehensive layout strategy from parts to vehicle factories. The scale of Xiaomi’s investment in Tucki and Weilai is about $1-2 billion. Since 2017, Xiaomi has increased investment in companies in the field of auto parts and electronics, and has been developing new energy batteries and control systems., AVIC Lithium Battery, Ganfeng Lithium Battery, Honeycomb Energy and other enterprises made investments, mostly for war investment and A and B rounds.

　　Figure:2011-2022 Xiaomi’s investment in auto parts enterprises in the field of three electricity companies.

　　In terms of vehicle factory, Xiaomi Automobile Factory has two projects. The completed Yizhuang Phase I factory covers an area of about 720,000 square meters, with an annual production capacity of 150,000 vehicles and an average monthly production capacity of 12,500 vehicles. The second phase of the plant is planned to start in 2024 and be completed in 2025.

　　At the same time, Xiaomi widely recruits talents related to vehicle production and vehicle technology. For example, Xiaomi recruits production managers, workshop safety engineers and lean engineers in official website, and has more talent demand in stamping, die casting, die casting die, die casting machine processing, car body, painting, sheet metal and other vehicle production.

　　Figure: Vehicle manufacturing is asset-oriented.

　　So how much can the production capacity of Xiaomi Automobile Factory reach? According to the sales plan once expressed by Lei Jun, the first model of Xiaomi Automobile is planned to sell 100,000 vehicles in the first year and deliver 900,000 vehicles in the following three years.this meansFrom 2025 to 2027, Xiaomi Automobile needs to produce and sell at least 300,000 vehicles a year, with an average monthly production capacity of 25,000 vehicles.

　　0three

　　51 Xiaomi cars are the mostChain concept stocks are exposed!

　　Think,Initial flow of building a car+Ecology+Channel Collaboration is the advantage of Xiaomi Automobile.Product shaping ability has become the key in the middle and late stage.

　　As a consumer electronics leader with a strong traffic group, Xiaomi Automobile has a potential user base, plus Xiaomi’s intelligent ecology and sales channels. After the official mass production in the first half of 2024, Xiaomi Automobile-related industrial chain companies are expected to usher in development opportunities.

　　Many domestic auto parts companies have cooperated with Xiaomi Automobile.Some parts companies have announced that they have obtained the fixed point of Xiaomi Automobile Project., such asAn air suspension system will be provide for Xiaomi automobile,Hua Yu San DianBecome a designated supplier of air conditioning compressor for Xiaomi automobile.

　　The following is compiled by the author according to the announcements of listed companies and questions and answers from investors.List of 51 latest Xiaomi automobile concept stocksFor readers’ reference, the cooperation progress between different A-share companies and Xiaomi Automobile is different, among whichThe invested Jiong Yi Electronics (Suzhou) Co., Ltd. has synchronous development business with Xiaomi Automobile in the field of online control products, and its share price has soared in the past three months.

On April 28th, 2023, the delivery ceremony of Qin PLUS EV/ Qin EV Travel Edition Blade Battery New Energy Network was held in the new store of Anhui Xiangdi Business Department in Baohe District, Hefei. BYD delivered more than 100 new energy rental network cars this time, and guests and media friends from all walks of life witnessed this grand moment.

Leading representatives from BYD manufacturers, local mainstream media in Hefei and a large number of friends from online car drivers attended the event, which responded to the call for green development with practical actions, highlighting BYD’s "leader" position in the new energy market.

At the beginning of the event, BYD addressed the delivery ceremony to Mr. Wang Jun Bao, the general manager of the public business department, and Mr. Zhang Jian, the general manager of the Dynasty business department of Anhui Xiangdi Group, respectively, expressing heartfelt thanks to all the guests for coming, and at the same time, expressing that it will definitely provide the best service for all online car drivers.

In the next link, the leaders and guests cut the ribbon together, saluted and saluted, and announced the official launch of the delivery ceremony of the network car. Then the leaders delivered flowers and keys to the network car driver to celebrate this important moment!

The new energy vehicles delivered this time are the online car versions of BYD Qin plus EV and Qin EV, so how do they win the favor of online car drivers with their excellent performance? Many online car drivers at the scene gave us the answer.

Plus EV is equipped with 16-inch wheels, double airbags, tire pressure monitoring, body stability control system, rear parking radar, reversing image, driving mode selection, automatic parking, keyless start and one-button start, battery preheating, 3.5-inch LCD instrument, leather seat, 10.1-inch central control panel, car networking car, 4-speaker stereo, 4 USB interfaces of the whole car, LED headlight group, automatic headlights and automatic air conditioner.

The new car of Qin EV Travel Edition has a length, width and height of 4,675/1,770/1,500 mm and a wheelbase of 2670mm respectively. The car is equipped with ESP, tire pressure monitoring, uphill assistance and other safety configurations. In terms of power, the new car is equipped with a 100KW front-axle permanent magnet synchronous motor, and its pure electric cruising range can reach 400K K.

The rise of online car-hailing and the proposal of the national strategy of "carbon neutrality" can be said to have greatly stimulated the automobile market. As one of the important sales fields of new energy vehicles, BYD attaches great importance to it. BYD Auto has joined hands with other partners to jointly build the car-hailing market in hefei net, and is committed to providing better car services for automobile consumers and creating a more sustainable and green mode of travel. At this point, congratulations to the car owners who like to mention the new car. Your satisfied smile is the highest recognition of BYD. Service is eternal when the car is delivered. In the days to come, BYD will serve you wholeheartedly and accompany you on your car trip.

Travel and cars are always closely related. Cars are the home in travel, which can bring convenience to travel and make travel more experienced. Indeed, cars always give people the feeling of going where they want to go, and if there is a shortcut, the relationship between travel and cars will be further narrowed, creating a "travel+"travel ecology.

It can be said that Jetway is extremely paranoid about the pursuit of "travel+".In order to enable users who purchase Jetway to have a good travel experience, we have created travel rights covering the whole country with 107 eco-alliance partners. Around the Jietu Experience Center and Jietu Station, we will constantly upgrade our service capabilities and service system to provide more reliable protection for users’ travel. Based on the strategic layout of "+Alliance",+Station ",+Products" and+Platform, we will build a car that knows the most about travel around the travel scene.

However, if you want to make a car that knows how to travel best, the off-road ability of the car is very important, because the travel is full of unknowns, and you don’t know what kind of road you will pass. Obviously, Jietu also knows this. On April 13th, 2023 Jietu Night was opened in Shanghai, and Jietu released the Kunlun platform empowered by Mars architecture and the brand-new off-road concept car T-3, which will enter the off-road track with powerful technology.

"Kunlun Platform" is undoubtedly the protagonist of the brand-new off-road concept car T-3, and all future Jietu models will be built based on Kunlun Platform, which has very good advantages in platform expansibility, new energy expansion capability, intelligent cockpit and intelligent driving, and electronic and electrical architecture. Not only has a variety of power options such as ICE, PHEV, REEV, BEV, etc., but also is equipped with intelligent vector control four motors. The peak power of the motors can reach 1,300 horsepower, and the peak torque of the wheel rim can reach 16,000 N m. Strong power and intelligent matching of four-wheel drive can easily cope with various terrains.

Of course, if you travel in a remote place, you may not be able to find a gas station. At this time, it will be a headache to run out of oil. Therefore, in terms of battery life, the Kunlun platform must not fall, and it supports a 2.0TD extended-range special engine. It is reported that it can bring endurance performance of more than 1400km.

Comfort is also an important part of travel. Since it is necessary to be comfortable, the large space is definitely indispensable. The Jetway T-3 also has the advantage of leapfrog space. The length of the whole vehicle is about 5.3 meters, the width is about 2 meters, the height is about 1.9 meters, and the wheelbase is about 3 meters. It is definitely a "big guy".

Also present at the event was Jetway Traveler. As you can know from the name, this is also a car built for travel. It is expected that the new car will be launched in the third quarter of this year.

The appearance of the traveler adopts the design language of "the way of vertical and horizontal", with sharp edges and corners, and the appearance is extremely tough. The square appearance is definitely the most attractive for cross-country fans, while the interior of the car is relatively simple, but the angular design makes it full of power. The seat material and crystal gear handle of suede further improve the texture of the car. The 15.6-inch central control screen and 10.25-inch instrument screen can not only enhance the navigation and entertainment experience during the journey, but also enhance the navigation and entertainment experience.

In terms of power, Jietu Traveler is equipped with Kunpeng Power, and the fuel version has three power options: 1.5T+7DCT, 2.0T+7DCT and 2.0T+8AT. The PHEV version is equipped with a hybrid combination of 1.5 TD+3 HT, and users can choose their favorite version according to their preferences.

Moreover, Jietu travelers are equipped with a four-wheel drive system, which can greatly improve the traction and ability to get out of trouble when slipping, even in extreme situations, there is no need to worry. In addition to its excellent ability to get rid of difficulties, its high-strength steel hardtop body has super torsional stiffness, which brings users a full sense of security to the greatest extent.

In the era when people pay more attention to the quality of life, car experience has become a problem that consumers must consider when buying a car. Jetway also tells everyone with actions that its ambition is definitely not limited to building a "good car". It is expected that Jetway will bring a travel explosion, so that travelers can enjoy the freedom brought by mountains and seas.

　　 On March 19 th, Xiaomi SU7 will be delivered on March 28 th. At present, it has arrived at the store and started a static experience. Yesterday, many bloggers and media released photos of Xiaomi SU7 interior.

　　As the first model of Xiaomi Automobile, Xiaomi SU7 is positioned as a C-class high-performance eco-technology car, equipped with a 16.1-inch central control large screen and a 7.1-inch flip full LCD instrument panel. The expansion dock below the screen supports external expansion devices, such as game consoles.

　　This model has three color schemes: Galaxy Grey, Twilight Red and Obsidian Black, and more color schemes will be provided later.

　　In addition, Xiaomi SU7 also adopts the intelligent cockpit system developed by Xiaomi Automobile, which is equipped with Qualcomm Snapdragon 8295 chip, supports CarPlay and AirPlay, has a 56-inch HUD head-up display, and adopts a three-spoke multi-function steering wheel with function knobs on both sides.

　　In addition, Xiaomi SU7 has a large space in the back row and can hang two flat plates (Note: Apple iPad is supported as an expansion screen, and it seems that a small refrigerator and other configurations are also provided.

　　Xiaomi SU7 seat is also made of Nappa leather. Both the main seat and the passenger seat support electric adjustment and memory function, and also support forward and backward movement, 4-way height adjustment, backrest adjustment and 4-way waist adjustment. At the same time, it is equipped with heating, ventilation, massage and other functions.

　　Xiaomi SU7 also retains most physical buttons, which can control the air conditioning temperature, air volume, tail opening and closing and air suspension adjustment. In addition, it will be equipped with ambient lights, a 5.35-square-meter glass roof and a 15-speaker sound system.

　　Xiaomi SU7 is positioned as a C-class high-performance eco-technology car with a length of 4997mm, a wheelbase of 3000mm, a width of 1963mm, a height of 1440mm and a drag coefficient of Cd 0.195.

　　In terms of power, the maximum power of Xiaomi SU7 dual-motor version is 673 horsepower, the acceleration time of 0-100km/h is 2.78 seconds, and it is equipped with a () ternary lithium battery with a capacity of 101kWh, and the CLTC cruising range is 800km. The single-motor version has a maximum power of 299 HP, an acceleration time of 5.28 seconds from 0 to 100 km/h, and a capacity of 73.6kWh. The CLTC cruising range is 668km.

Special feature of 1905 film network The upcoming "618" is not only an online shopping carnival day, but also a star gathering day.

According to the announcement released by Alibaba recently, more than 300 stars, including,, and so on, will make a collective appearance in Taobao live broadcast on June 18th.

JD.COM, next door, also released the "618 Star Live Course Schedule", among which Ayanga,, and other stars are listed.

"online celebrity star, star anchor" has become one of the key words in the trend of entertainment circles in mainland China in 2020. Will the participation of movie stars move the "cake" of professional e-commerce anchors? Can industry supervision keep up with the triumphant pace of e-commerce live broadcast?

The star moved the "cake" of the professional anchor?

"Talk shows are just accidents, and bringing goods is true love."At the sub-forum of the "Sir Film Second Entertainment Conference" held in December 2019, the talk show master Xiao Xiao’s golden sentences continued. In the process of chatting with other stars around him, Mix found that before becoming famous, everyone had more or less the idea of selling something online.

In 2020, the head sheep effect caused by the sky-high price of the head anchor, the suspension of commercial activities under the epidemic, the improvement of Internet infrastructure and other factors will pave the way for the opening of the first year of national live broadcast. E-commerce live broadcast is fierce, and bringing goods has become one of the hard-core ways to test the commercial value of star private domain traffic.

"Today, the public no longer feels that live broadcast with goods is a very fall in price thing, and it also accepts this form very much. When star artists see this change, the psychological burden naturally disappears. " Senior film critics, planners and film producers said so.

In April, from the first opening of "Xiao Zhu Pei Qi" to no one can "ancestral blue" me and "Xia Dan", the cumulative amount of goods brought by CCTV news "Thank you for spelling a bill for Hubei" twice exceeded 100 million yuan. The form of star+public welfare+official media makes star live broadcast with goods become a recognized trend from rivers and lakes to temples.

At present, most of the stars are stationed in the online live broadcast as a temporary sideline. The live broadcast of a few stars with goods is to move the number of offline activities in the previous contract with the brand to the online.

Many stars bring goods at the end, does it squeeze the living space of professional anchors?

On the whole, with the gradual fading of the e-commerce dividend period, the star-carrying goods will divert the market share of professional anchors to a certain extent. At the same time, it is not the industry consensus that stars bring goods, and the ability of stars to bring goods often varies from person to person.

"First of all, star anchors are not the same as professional anchors with goods. Some star artists think too simply at first, and feel that after a few hours of publicity, sales will go up. In fact, the essence of e-commerce live delivery is the social YEATION model of red people, which is very intense. Therefore, if merchants really want to bring goods, they may still have to rely on professional anchors, such as the 1+1 model of’ Xiao Zhu Pei Qi’, which can take care of both. " Tan Fei expressed his views on star anchors bringing goods.

In the live broadcast rooms in Viya and Li Jiaqi, the audience can often see the first-line stars, such as Zhu Yilong. This form of first-line traffic star+head professional anchor can often achieve a win-win situation. Traffic stars act as "vases" to attract passers-by, and professional anchors are responsible for diversion and transformation.

In addition, there are also stars moving closer to professional anchors. For example, as the "Chief Optimization Officer of Poly Cost-effective" under Alibaba, the live broadcast was started in Taobao, and the flower name was "Liu Yidao"; The host entered the live broadcast industry with the first domestic live broadcast variety "Let’s Go Beautiful", and the first broadcast attracted more than 20 million people to participate in the interaction and grabbed 156 million sales.

Stars joining the e-commerce live broadcast have both advantages and disadvantages for professional anchors.

While sharing the soup, the star effect makes the live broadcast more attractive to consumers. Under the specialization of the industry, it is not a matter of time to go from a first-line star to a professional anchor. With the resumption of work in the industry, the focus of some stars will return to performing arts.

How to supervise the phenomenon of "rollover"?

High popularity is a double-edged sword for stars to participate in e-commerce live broadcast. Star anchors rely on personal brand effect and fan economic blessing, and their influence is much higher than that of ordinary anchors. Their star aura will also amplify the social discussion of product selection.

Prior to this, although the anchor would try the brands with goods beforehand, the phenomenon of "rollover" occurred from time to time. In 2019, the non-stick pan recommended by a head anchor was pasted on the spot, and the atmosphere was very embarrassing. Some netizens will also be reflected in the live shopping of other anchors, and there are problems such as the inability to find customer service and operators for rights protection.

On March 31, 2020, a survey report on consumer satisfaction of live broadcast e-commerce released by China Consumers Association showed that nearly 40% of consumers had encountered consumption problems in live broadcast shopping, including exaggerated anchor and false propaganda, wrong goods and so on. "Worried about the quality of goods is not guaranteed" and "worried about after-sales problems" are the two major concerns of consumers.

"Although there is no special live broadcast law now, it does not mean that the existing laws cannot regulate live broadcast chaos. The supervision and regulation of live broadcast can be found in the Electronic Commerce Law, the Advertising Law and the Consumer Protection Law. " Tan Fei believes that there are still laws to follow in the supervision of the live broadcast industry.

Generally speaking, anchors are both publishers and spokespersons of advertisements.

Article 56 of the Advertising Law stipulates that advertisers shall bear civil liability according to law if they publish false advertisements to deceive or mislead consumers and damage the legitimate rights and interests of consumers who buy goods or receive services. If an advertising agent or publisher cannot provide the real name, address and effective contact information of the advertiser, the consumer may require the advertising agent or publisher to pay compensation in advance.

It is understood that the Media Shopping Professional Committee of China Chamber of Commerce will take the lead in drafting the first national community standard in the industry, namely "Basic Standards for Operation and Service of Video Live Shopping" and "Evaluation Guide for Online Shopping Credit Service System". These two standards are expected to be officially released and implemented in July this year.

In the future, no matter what form of online video live broadcast with goods, it will enter a fine "regulatory era", with evidence to follow and rules to follow. The formal implementation of these standards will escort the healthy and orderly development of the e-commerce live broadcast industry.