Author: Talking Loud, Source: One Author Column

At the moment of the prevalence of mobile Internet in our country, customers’ consumption habits, living habits, information acquisition paths and other behavioral patterns have undergone tremendous changes. If the entire transaction can be completed with a "click of a finger", who would be willing to come to the door, to the store, to queue up, time-consuming and laborious?

Therefore, the bank anxiously found that although offline transactions were either actively or passively moved to the online, online products such as self-operated APPs and official accounts did not undertake much proportion, but instead flowed out to the "online supermarket" built by the leading Internet platform, and could only reach customers indirectly through the online supermarket.Banks urgently need to drain from the public domain and expand their own private domain traffic.

Insurance companies are equally anxiousThe operating pressure of a single type of insurance, unfavorable expansion of new types of insurance, and re-reflection of the agent model, and the rise of online insurance sellers, under internal and external troubles, there is an urgent need to open up the sales situation through new online business development methods. However, the entry of online traffic into the stock competitive market has led to extremely high prices, and traditional insurance companies lack Internet operation thinking and do not know where to start.

There are many ways to obtain online traffic. We start with the biggest one – short video & LIVE traffic, and deeply analyze the nature and characteristics of current traffic, so as to provide solutions to the private traffic operation problems of Financial Institution Group.

Let’s start with four typical cases

1. New Oriental and Dong Yuhui

New Oriental’s transformation was very successful, but it actually violated the "taboo" of corporate transformation – the main business switched to the big competition, just like a seriously ill person regained life through a big change of blood, the transformation risk is high, and the success rate is low. However, New Oriental fully considered the continuation and re-establishment of its core competitiveness, and selected excellent lecturers to successfully transform the network live streaming host. From the perspective of live streaming host ability training, the transformation is not difficult.

Observing the new business model of New Oriental found that New Oriental does not produce goods or services itself, but essentially uses short videos and live broadcast platforms to build New Oriental’s unified sales and delivery brand. Like a first-level wholesaler with a traditional business model, its core competitiveness can only be a strong delivery ability. How to build a strong delivery ability? What is the difference between operating with Li Jiaqi and Viya?

First of all, New Oriental’s priority is to build the "New Oriental Selection" company brand, rather than a strong personal attribute brand.

However, the IP of "New Oriental Selection" is cold, and the IP of short videos and webcasts must be personal, vivid and personalized, so it is also necessary to create a personal IP. In order to reduce the series of business risk problems that may be caused by the strong binding of the company’s brand to a certain person, New Oriental has created a group of personal IPs: Dong Yuhui, yoyo, Dundun, Shi Ming… Their common characteristic – they are all lecturers of New Oriental. By creating a "iron camp + flowing soldiers" model, strengthen the company’s branding impression and image.

Secondly, New Oriental has reshaped the new fashion of live streaming. Live streaming is no longer roaring, noisy, vulgar, but also intellectual, rational, touching, humorous. It can teach English, pick up a musical instrument and sing unprofessional but heartfelt songs, and it can be a 7 * 24 hour live streaming host.

There were many live streaming hosts, so naturally there was no shortage of topics. Therefore, the square face of the Terracotta Warriors, Dong Yuhui and Yoyo’s CP, Shi Ming’s daughter-in-law… became the title of the short climax video during the live broadcast.

However, New Oriental’s delivery advantage is based on unique forms and knowledge content, and the competitive barrier is not high. With the increase of similar competitors and the aesthetic fatigue of the audience, this advantage and hot spot will always pass. How New Oriental maintains continuous competitiveness and attention is a major issue that accompanies the operation.

2, crazy little brother yang and three sheep internet company

Take a look at the business logic of "Crazy Little Brother Yang", who currently ranks first in the number of Douyin bloggers.

"Crazy Little Brother Yang" is similar to New Oriental Selection, and belongs to the same delivery platform. Different from New Oriental’s transformation and Yu Minhong’s way of increasing fans with its own hotspots and traffic, it started with family funny short videos to build fans, and later transformed into live broadcast delivery. Establish competition barriers with highly cost-effective products, forming a virtuous circle of mutual promotion of "cost-effective products" and "strong delivery capabilities". At the same time, continue to launch high-quality funny videos to maintain fan popularity and attract re-engagement for live broadcasts.

Crazy Brother Yang was also the first live streaming host to adopt a corporate system of operation, which avoided the fate of Viya and Li Jiaqi due to business tax regulations. The operating company behind it, Sanjiyang Network, also tried to launch other Internet celebrity live streaming hosts, but under the strong personal IP, the company’s attributes are not strong, and other Internet celebrity IPs are difficult to build.

Crazy Brother Yang represents the most common Internet celebrity live streaming hosting business model and development process: "self-employed" or "small teams" initially attract fans through creativity, and after finding a self-development model, they continue to stand out from the highly competitive live streaming hosting group, and then live stream monetization.

3. Gree and Dong Mingzhu’s store

Unlike the business essence of Dongfang Selection and Crazy Brother Yang, the Financial Institution Group itself produces goods or services in the hope that the self-operated platform will directly sell to customers – it can reach customers without coercion, improve the stickiness of self-operated customers, and reduce the cost of customer acquisition. Therefore, many of the tactics of the delivery platform do not apply to Financial Institution Group.

Gree and Dong Mingzhu’s store is a more successful transformation of self-operated online sales in the physical manufacturing industry. Let’s try to analyze Miss Dong’s online sales strategy.

First of all, it is also to build an IP – Dong Mingzhu’s store, and to create an online direct brand of Gree air conditioners. Why not call Gree’s store, it may be mainly to make full use of Dong Mingzhu’s personal branding impression, with its own traffic and further strengthening the interest binding between Miss Dong and Gree.

But Dong Mingzhu is over 60 years old after all, and cannot live stream as a live streaming host. In order to attract young customers and create topics, she launched her own stand-in, "secretary" Meng Yutong. Meng Yutong’s debut was in the entertainment industry. He was picked up by Dong Mingzhu for participating in a workplace show, and he joined Gree overnight to serve as Dong Mingzhu’s secretary. The main responsibility is live streaming, and it seems that he does not hold other real positions.

Dong Mingzhu worked hard to create Meng Mingzhu’s IP, and attended various meetings with him. He asked Xiao Meng to send a hot dance in semi-entertainment occasions, and increased the popularity through short video transmission. Immediately after creating the topic, "Dong Mingzhu’s secretary" and "Gree’s next generation of female successors" became the labels of Meng Yutong. However, all of Meng Yutong’s IPs are dependent, and it is difficult to form a personalized label. The impression left is that there are several hot dances at Dong Mingzhu’s request on different occasions. The label excavation is not sustainable, and it disappears in the public eye after a flash in the pan.

Dong Mingzhu’s shop is defined as an online self-operated channel, which has more practical significance for Gree or Dong Mingzhu. Miss Dong has had several serious conflicts with Gree’s old shareholders, all of which have used the power of dealers to successfully defend the barricade several times. Success is not easy, and failure is not easy. The power of the princes of dealers is too strong, which has also become the biggest obstacle to Gree’s integration into the new retail model. Dong Mingzhu’s shop has realized the replacement of self-operated dealers: in recent years, the total sales of Gree air conditioners have not changed much, but Dong Mingzhu’s store sales have increased to tens of billions, which has invisibly exploited the cakes of major agents and distribution channels.

Due to the fact that it is only self-operated, and white goods generally have the characteristics of low purchase frequency, the frequency of short videos and live broadcasts and the popularity of a single game are difficult to maintain. The sense of topic is not strong, and short videos and live broadcasts are gradually reduced to product introductions. This is also the biggest problem that is common and difficult to solve in the private streaming operation of live broadcasts by manufacturers.

4. Wang Xiaofei’s Six Stories of Ma

It also comes with its own traffic, and Wang Xiaofei’s Ma Liuji is out of the circle. Since Wang Xiaofei’s topics mostly come from failed marriages and couples tearing each other up, in order to form an isolation from business brands, Ma Liuji’s short videos and live broadcasts never mention private life, as long as Wang Xiaofei appears on the camera.

Under the current context of consumer downgrade, high-end hotels are difficult to operate. Zhang Lan, Wang Xiaofei and their son moved to offset and mass hotels, launching offline catering brand stores such as Yue’ertang and Ma Liuji.

How to attract online traffic and drive consumption? Wang Xiaofei cleverly combines premade dishes with online live streaming, making online self-operation productive. Ma Liuji’s business idea since its birth is to drive offline store operations through online sales.

In order to increase the topic and fill the live broadcast content, Wang Xiaofei started live cooking, of course making his own pre-made dishes, selling hot and sour powder, selling homemade sausages, telling entrepreneurial stories, and even recording Ma Liuji executive business meetings to advertise for offline stores.

Ma Liuji is no longer a simple Sichuan restaurant, but has successfully transformed into a "chain restaurant + food company". Through online short videos and live broadcast sales, the online sector is responsible for its own profits and losses. At the same time, develop its own fan club – private domain traffic, play the role of online product promotion and diversion, and divert the flow of offline stores. Offline stores use trendy brands and creative operations to carry the functions of deep customer interaction and product experience.

Implications for the financial industry

At present, Internet operations in the financial industry mostly cooperate with leading traffic platforms to make hard advertisements. Push, at most, carefully select the target customer group, and guide customers to click to buy through product links under more successful online scenarios and pages. The sales conversion rate of this method is extremely low, and the core test is the "stickiness" or "demand rigidity" of the financial product itself. Therefore, it is easy to understand why the conversion rate of online credit is the highest, followed by deposits and wealth management.

For insurance products with less rigid demand, this indirect first-stream cooperation is doomed to be ineffective. Public domain to private domain cannot avoid online self-operated Customer relationship of financial enterprises. Anyway, if you want to operate private domain traffic by yourself, why not take the initiative to attract public domain traffic, but passively convert traffic? Why not integrate into the traffic concentration of short videos and live broadcast methods, but instead cling to the primary gameplay of playing the remaining page product jumps on the Internet platform?

1. The core of online operation is to build IP.

IP is the battlefield of online operation and the memory point of public traffic. Its own tonality positioning sometimes determines the success or failure of the overall operation. Therefore, IP is best to bring its own traffic, at least it is easy to attract attention and fans. This answers why Gree’s online store is not called "Gree’s store", but "Dong Mingzhu’s store".

The financial industry is mostly state-owned enterprises, and it is often difficult to "surprise" on the Internet because of "integrity". A better combination is to learn from New Oriental’s approach, hype the promotion of helping farmers and inclusive benefits, and find product connections around the themes of the rejuvenation of great powers, the heavy weapons of great powers, and the rise of nations, and use fresh methods to arouse emotional resonance among users. This is a creative industry that requires a team that understands finance and is good at advertising creativity to continue to operate.

2. The conflict between IP personal attributes and brand corporate attributes is resolved

In the field of short video and live broadcast, IP has obvious personal attributes of live streaming host. This is an objective law and cannot be subverted. For Financial Institution Groups, there will be great security risks. Just like a company choosing a product endorsement star, once the company’s brand, reputation and personal words and deeds are strongly tied, it will be a long-term and unstable factor.

New Oriental’s approach is worth learning from. It adopts the method of "highlighting the company’s brand + a group of live streaming hosts", creating but not relying on personal IP, and always emphasizing the company’s IP. The specific practices include all live streaming hosts wearing the clothes of the company’s IP, requiring the live streaming host to mention the frequency of the company’s IP, and so on.

Even so, it is still impossible to completely solve the personal instability. If Dong Yuhui changes jobs to other platforms, at least in the short term, the loss of fans and attractiveness of Dongfang Selection will be inevitable.

A trend of live video broadcast may fundamentally solve this problem – virtual human. Virtual human belongs to the intellectual property and intangible assets of enterprises, and the language behavior is completely controllable, which can perfectly solve the problem of highlighting personal IP to create private domain traffic while avoiding the negative impact of personal instability. The technology has matured rapidly so that the short video output of one-way interaction can completely replace the real person. In two-way interaction, pure voice interaction has been close to the real person interaction in some characteristic scenarios, but the video animation technology is not yet mature, and it will take 3-5 years to commercialize on a large scale. At present, a number of domestic Financial Institution Groups have tested the waters to launch virtual human, and are mainly used in the field of publicity products and customer service. This trend will be further strengthened in the future.

3. Continue to create topics, maintain popularity and customer activity

The operation of IP needs to continue to maintain popularity, just like the DAU and MAU of the APP need to be maintained in the 1.0 stage of Internet marketing. The main means to maintain popularity in the field of short videos and live broadcasts are: manufacturing or tracking hot topics, emotional resonance, ultimate cost-effective goods, lady dancing, curiosity and creativity… The audience of short videos can be classified according to the interest label, and the short videos can also be divided into different types: mukbang, funny, travel, cooking, dancing, singing… People gather in groups, and you can consider launching different types of video solutions to attract different types of customers. Of course, the customer group must be a pre-selected target customer group, and the type of scene has a high degree of compatibility with the product or service.

4. The problem of low frequency of self-operated products

Domestic manufacturers’ self-operated short video or live broadcast platforms do not seem to have solved this problem to a high extent. In the insurance industry, we have browsed the live broadcast platforms of Ping An and ZhongAn, which have launched live video broadcasts. Repeated oral broadcasts without new ideas are doomed to bleak popularity and transaction volume. Direct and blunt sales just move the offline sales scene to the online, which is meaningless. Only the brand trust formed through the continuous accumulation of popularity, coupled with the natural transformation of scene-based entry, can truly play the role of online delivery. For example, if an agricultural insurance company can establish an agricultural teaching video platform, it will use the scene areas such as planting and breeding technology and agricultural sales that farmers need to be empowered as the entry point for short videos or live broadcasts. If you think that the self-built online business scene is too heavy, you can at least shoot some low-cost teaching videos or short videos that farmers like to see, and then insert the insurance purchase link into it, which will also play a good role.

Another solution is to introduce high-frequency scenarios. There is no need to insist that your platform only sells your own products. You can consider introducing high-frequency products and services from strategic partners to attract popularity at cost-effective sales prices, and drive your own product sales when selling complementary products.

Author Email: gaoshengtan2021@yeah.net

??1905 movie network news Since the divorce between Dou Wei and "Diva" Wang Fei, people’s attention has gradually decreased, until he disappeared from people’s field of vision. As a "low-key hero" in the rock music scene, Dou Wei’s personality is inherently incompatible with this complex entertainment circle, but he has no choice but to rely on this circle for his work to survive. Recently, Dou Wei, who has been "disappeared" for a long time, returned to the rivers and lakes again with a photo of taking the subway, which immediately caused heated discussions among netizens. Some people lamented that some people were watching the fun. Regarding Dou Wei’s "mental outlook" now: bald top, beard, worn backpack, etc., it gives people the feeling that he is a down-and-out artist. Many netizens watching the fun said: "Looking at his current appearance, he really doesn’t deserve Wang Fei." Yes, even though it has been many years since their divorce, he can’t get rid of the title of "Faye Wong’s ex-husband". But don’t forget that as a rock musician, his contribution to the rock music scene is unparalleled.

　

??Dou Wei easily hit the headlines with just a subway photo, which made another rock hero Wang Feng feel embarrassed. Wang Feng’s road to headline can be described as a "history of blood and tears". Every time there is a major news exposure, it is not that Wang Fei and Li Yapeng are divorced, or that they meet the little flower denizens to show their love. Finally, it is ridiculed by netizens that "proposing to Ziyi may be on the headlines". After the proposal, Ziyi’s brother snatched the headlines. It seems that Wang Feng really has "no fate" with the headlines. Editors in the entertainment industry are also anxious for him when they see this, and they have initiated the topic of "helping Wang Feng hit the headlines".

There must always be a "diva" to accompany you on the road to rock

　

??For Toutiao, "low-key hero" Dou Wei may not be disdainful about this. There is no denying that Dou Wei is a very talented person, but in his love life, he does have a lot of confusion. The emotional drama between him and Wang Fei, Gao Gao, and Jiang Xin once caused a sensation in the music world, and is still talked about by people today.

Dou Wei conquers Faye Wong with music

　

??With her first love Jiang Xin to the point of talking about marriage, she cheated on Wang Fei and was caught raping, causing the three to argue in the hotel and alerting the police; married with Wang Fei, but accused the media of the pregnancy was a conspiracy planned by Wang Fei; before divorcing Wang Fei, she generously took Plateau to eat, and introduced to reporters that "this is my lover". A series of behaviors forced Wang Fei to break the marriage contract with him. She loved him so much that she let go of her identity as a "diva" and lived in a simple hutong in Beijing. She was also photographed by reporters pouring a urinal for Dou Wei with sleepy eyes. She paid so much, but was erased by a series of words "conspiracy" and "lover". Some people say that Dou Wei is selfish, has no sense of responsibility, is too heartless to women, and only pays attention to his own feelings. But no matter what others say, Wang Fei, Gao Gao, Jiang Xin and their attitude towards Dou Wei is still like "old friends". Even if they break up, they still admire his works, which may really confirm the saying of the year that Dou Wei conquered Wang Fei through music.

Wang Feng has successfully proposed to Zhang Ziyi

　

??Breaking up can still be friends, this sentence is only suitable for Dou Wei, and it is somewhat "mocking" when placed on Wang Feng. Looking at Wang Feng’s love history, it is not inferior to Dou Wei. He fell in love with Gao Xiaosong’s predecessor Junzi, which caused Junzi to commit suicide; he married his first wife Qi Dan for less than a year and quickly divorced; he fell in love with Ge Huijie, who made her pregnant at the age of 18 and gave birth to her first daughter "Little Apple"; he divorced his second wife Kang Zuoru during breastfeeding, and his wife accused him of "infidelity"; later his love affair with Zhang Ziyi was exposed and he proposed successfully. I don’t know what his life with Empress Ziyi will be like in the future, but the scolding battle with Ge Huijie has attracted more attention than his show of love with Ziyi. Wang Feng is indeed not as good as Dou Wei in this regard. Dou Wei’s three women not only have a good relationship with him, but also the friendship between Wang Fei and Jiang Xin in the plateau is really surprising. These "exes" not only did not tear their faces, but on the contrary, the relationship was quite good. The ex-wife Gao and Dou Wei’s first love girlfriend Jiang Xin have cooperated for many years, and "Queen Tian" Wang Fei will also interact with plateau on Weibo. Although netizens do not understand this "sisterhood", they have to feel that Dou Wei is the "winner in life".

　

??In terms of love, Dou Wei and Wang Feng’s attitude is also so obvious. Although he has a former wife, Dou Wei is not as high-profile as Wang Feng, and his attitude towards the media is as "straightforward" as always. Back then, the media reported a lot about Dou Wei’s relationship, which made him angry and burned Zhuowei’s car, which was praised by netizens as "fighting for freedom". However, Wang Feng did not have a high profile in love, but only a higher profile. In order to "grab the headlines", he confessed to Zhang Ziyi in front of 80,000 fans at the concert for 8 minutes. Although this move moved Ziyi, the next day’s headlines were still upstaged by Evergrande’s championship.

Next page:"Unashamed" really makes Wang Feng unashamed?

The progress of industry has actually made today’s cars more reliable, and people often pay more attention to the appearance of vehicles. Today’s car is very characteristic. Let’s take a look.

Take a look at the appearance of the Peugeot 5008 first. The front shape of the Peugeot 5008 is very calm, and the air intake grille uses a dot matrix shape, which is very recognizable. Then with headlights, the visual effect is very impactful. The car is equipped with LED daytime running lights, automatic opening and closing, delayed closing, etc. To the side of the body, the body size of the car is 4670MM*1855MM*1650MM, the car adopts a delicate line, and the side circumference presents an avant-garde design style. With large-sized thick-walled tires, smooth lines run through the entire side of the car. In terms of rear design, the rear looks very cold, and the tail light style is more domineering. Coupled with the unique exhaust pipe, it creates a good atmosphere.

The interior of the Peugeot 5008 looks very dynamic and lively, and the overall shape is remarkable. The steering wheel looks very good on the outside, and the leather material makes everything look very streamlined. Take a look at the central control, which is paired with a 10-inch touch LCD screen, which makes the interior design quite layered and concise. The interior feels good, and then look at the dashboard and seats. The car is equipped with a flamboyant dashboard, and the trendy design elements make people remember it at a glance. The car uses fabric seats, the seats are wrapped in place, and the overall comfort is reasonable.

The Peugeot 5008 is matched with an automatic manual (AT) gearbox, with a maximum power of 155KW and a maximum torque of 300N.m, resulting in good power performance.

The Peugeot 5008 has no problem putting two bags in the trunk, and the rear seats cannot be reclined, which is a pity. In addition, the car is equipped with fatigue reminders, anti-lock brakes (ABS), LED daytime running lights, brake assistance (EBA/BAS, etc.), braking force distribution (EBD) main driver airbags, passenger seat airbags, side air curtains, front side airbags, and other safety features.

The car introduced today is remarkable in terms of space, configuration and power. It is also a good helper for home travel. I believe this car will definitely give you and your family a good experience.

Welcome to [Autohome Baoji Promotion Channel] to bring you the latest automotive market trends. At present, the much-anticipated Baoji market is conducting a quite strong promotion. This luxury coupe model is giving back to consumers with a maximum discount of up to 50,000 yuan, and the starting price has been reduced to 793,800 yuan, which is very attractive. Friends who want to seize the opportunity of this price reduction must click the "Check Car Price" button in the quotation form to get higher preferential treatment, not to be missed.

The exterior design of the Mercedes-Benz GLE coupe is full of power and elegance. The front face features the iconic shield-shaped air intake grille of the Mercedes-Benz family, and the streamlined LED headlights create a sharp and technological visual effect. The smooth lines of the body and the back-mounted design give it a unique sporty temperament. The overall style is both luxurious and dynamic, showing an extraordinary driver’s demeanor.

With its sleek body design, the Mercedes-Benz GLE Coupe shows the perfect combination of elegance and power. The body size reaches 4941mm*2018mm*1716mm, and the wheelbase is 2935mm long, providing ample support for the interior space. The side lines are dynamic and outline the streamlined profile of a sports car. The front and rear tires are 275/50 R20, and the carefully designed rims provide not only excellent grip, but also a touch of sports and technology. Overall, the side design of the Mercedes-Benz GLE Coupe not only emphasizes performance, but also reflects its luxury and stylish characteristics.

The interior design of the Mercedes-Benz GLE coupe fully reflects the perfect fusion of luxury and technology. The exquisite leather steering wheel provides manual and electric adjustment functions, which not only feels comfortable to hold, but also supports multi-directional adjustment, ensuring that the driver can maintain the best control experience in different driving scenarios. The 12.3-inch central control screen stands in the front, clear and intuitive, and integrates multimedia systems, navigation, telephone and air conditioning control functions for easy operation. The seats are made of imitation leather and are delicately wrapped. The main and passenger seats are equipped with multi-directional adjustment of front and rear, backrest, high and low and waist support, including heating and ventilation functions, for extreme comfort for passengers. The memory function of the electric seat is particularly practical in the driver’s seat, which enhances the convenience of daily use. In addition, the car is also equipped with a wireless charging function for mobile phones, as well as USB/Type-C interfaces in the front and rear, fully meeting the needs of passengers for electronic devices.

The Mercedes-Benz GLE Coupe is equipped with a powerful 2.0T engine with a maximum power of 190 kilowatts and a torque of 400 Nm. With an output of 258 horsepower and a 9-speed automatic transmission, this engine not only provides a smooth driving experience, but also ensures the efficient performance of the vehicle in various road conditions.

When summarizing the price reduction promotion of Mercedes-Benz GLE Coupe, we would like to emphasize that this series of preferential measures not only brings real benefits to consumers, but also Mercedes-Benz’s keen insight and active response to market changes. With its excellent performance, luxurious interior and forward-looking technology, Mercedes-Benz GLE Coupe has always been committed to providing users with a driving experience that exceeds expectations. During the current promotion period, seize this rare opportunity, you can not only own your favorite car, but also feel the dignity and quality brought by the Mercedes-Benz brand. Let’s hope that Mercedes-Benz GLE Coupe will continue to lead the trend in the luxury SUV field at a more affordable price, adding an extraordinary touch to your life.

On September 23rd, BYD held the launch conference of the "second generation DM-i and DM-i" in Tianjin. This is the debut of Diyun Club in Tianjin. Lu Tian and Zhang Zhuo, the two pillars of Diyun Club, played in the Deyun Club of Tianjin, the birthplace of cross talk, and competed with Meng Hetang and Yan Hexiang. With the help of cross talk performances, BYD’s dual-car listing will look different, and the scene will be filled with joy and joy.

The two new cars each launched 4 versions, the official guide price 11.28-14 2,800 yuan, more than 16 full series standard, the entry is high matching, reshaping the national SUV new benchmark, fully demonstrating BYD’s continued technological innovation to promote technology inclusive, leading the new energy automotive industry change determination.

It can be said that this is one of the few new car launches that attract audiences, consumers and media. In the fancy burst stems and dense jokes, the value attributes of the two new models are fully expressed. Supported by the fifth-generation DM technology and with the two new products of the 110,000 level, BYD can be said to have launched a general attack on the joint venture sedan market this time.

Two cars in the same house, reshaping the new benchmark of national SUV

It is not difficult to see that the second-generation Song Pro DM-i and the Sea Lion 05 DM-i belong to the "sister models" under the same platform. In fact, since the establishment of BYD Ocean Network, it has been matched with the Dynasty series. For example, Dynasty Network has Qin PLUS, Ocean Network has it, Dynasty Network has Tang DM-i, Ocean Network has it.

This time, the second-generation Song Pro and Sea Lion 05 are obviously the same model, which is also like the "sister models" of many joint venture brands. The difference is that the same level of models of Ocean Network and Dynasty Network have been designed in different styles, while BYD’s idea is very simple, gradually presenting two equal product lines to meet the needs and preferences of more consumers.

The Sea Lion 05 and Song Pro are built on the same platform, and the two cars are also very similar in terms of body size. However, the appearance design of the two cars is completely different. The second-generation Song Pro DM-i is equipped with the latest Longyan aesthetic design style of Dynasty Network, with sharper lines and a more sporty feel than before. The Sea Lion 05DM-i adopts the new design concept of BYD Ocean series, which is younger and has new energy attributes.

The interior style layout of the second-generation Song Pro DM-i has been reconstructed, abandoning complex lines and decorating with horizontal and vertical lines. The center console is a full LCD instrument panel and a 15.6-inch rotatable central control screen, with built-in BYD DiLink intelligent network system. The interior of the Sea Lion 05 is more inclined to highlight the marine aesthetics, such as the use of water ripple trim under the central control screen, the trend of the air conditioner and the shift area are used in a circular design, and the crystal stop bar looks very delicate. The car is matched with orange + blue stitching to render a youthful and energetic atmosphere.

In terms of space, the second-generation Song Pro DM-i has a car length of 4735mm, a car width of 1860mm and a car height of 1710mm, and a wheelbase of 2712mm, which ensures that there is plenty of riding space inside the vehicle. The new car adopts a large five-seat layout, which can provide a rich and comfortable riding experience whether it is daily commuting or family outings.

3.79L feed fuel consumption, 1400km battery life

The second-generation Song Pro DM-i and Sea Lion 05 DM-i are both equipped with BYD’s fifth-generation DM-i super hybrid technology. The core powertrain consists of a 1.5L Xiaoyun plug-in hybrid special high-efficiency engine, an EHS electric hybrid system and a plug-in hybrid special power blade battery. Compared with the previous generation DM system, the fifth-generation DM-i super hybrid technology has significantly improved power and fuel consumption performance.

The maximum power of the 1.5L naturally aspirated engine is 74 kW, equipped with EHS electric mixing system and plug-in special power blade battery, of which the maximum power of the P3 motor is 120kW. Although the engine has a maximum power of only 74kW, with the high compression ratio brought by the deep Atkinson cycle, its thermal efficiency can reach 46.06%.

According to BYD, the newly released two models’ 100-kilometer NEDC power loss fuel consumption is only 3.79L, which is significantly lower than the previous generation model. At the same time, the comprehensive cruising range of full fuel and full power can reach 1400 kilometers. This excellent battery life and low fuel consumption performance undoubtedly greatly enhance the user’s practical experience.

Strengthening the compact SUV layout, impacting the joint venture fuel vehicle

It can be seen from the above that the fifth generation DM products of 11.28-14 2,800 yuan, the second generation Song Pro DM-i and Sea Lion 05 DM-i are all sincere works, the fuel consumption of 100 kilometers is as low as 3.79L, and the cruising range of more than 1400km is full of oil and full power, plus a smooth power system, and a quiet and comfortable ride experience.

Moreover, the second-generation Song Pro and Sea Lion 05 are indeed significantly different in design, which effectively avoids the "internal friction" of the two cars. At the same time, the two models are far ahead of the same price models in terms of space, configuration, power system, etc. In the current Chinese 11-140,000 yuan SUV market, other competitors in the same class will face great pressure and challenges. At present, the products that can compete with BYD Gemini at the same price include only a few products such as Geely.

In addition, the larger scope of attack actually includes fuel vehicles, especially joint venture fuel vehicles 150,000 to 200,000 range. For this market segment, the second-generation Song Pro DM-i and Sea Lion 05 DM-i do have comprehensive advantages: more space, higher configuration, cheaper price, and leapfrog advantages in fuel consumption and battery life. In the face of the surging BYD dual-car joint attack, the space left for joint venture fuel vehicles and established HEV models is getting smaller and smaller. For BYD, the second-generation Song Pro DM-i and Sea Lion 05 DM-i will once again contribute to the increase in its overall sales.

summarize

The second-generation Song Pro DM-i and the Sea Lion 05 DM-i not only achieved leap-forward progress in appearance design, but also the interior part showed BYD’s unique insights into future travel methods by incorporating Chinese cultural elements. Since 2022, BYD has continued to win the sales championship of the A-class SUV. The launch of the Sea Lion 05DM-i and the second-generation Song Pro DM-i further enriched BYD’s product matrix and consolidated BYD’s leading position in the A-class SUV market. (Wen Chen)

1905 movie network news　At the end of last year, the director Niu Chengze was accused of sexual assault by the female staff of the same crew, and the film was forced to stop filming. Recently, the project was approved in the mainland. In addition to Doudao’s own red bean production company, the filing unit also has Tencent Pictures. It seems that "Horse Running" has really "come back to life" this time, and the most gratifying thing is that the efforts of the actor Ren Xianqi to gain 25 kilograms of weight for the play have not been in vain.

　

According to the public information on the record, the movie "Horse Running" tells the story of "Xiao Ming is a middle-aged fat man over 200 catties. Under the protection of Brother Hua, he is happy to mess around all day. Brother Hua died of illness, and Xiao Ming’s life was in crisis. He decided to change himself, level up and run, and set a goal to participate in the marathon. As the race approached, the crisis broke out. Can Xiao Ming complete the race…"

Ren Xianqi’s social media has released photos of himself bursting with fat

In mid-2018, Ren Xianqi’s obese photos shocked the Internet, and Xiao Qi also rushed to the hot search for "middle-aged greasy". Later, Ren Xianqi was rectified. It turned out that he was trying to gain weight for the film "Horse Running". Ren Xianqi, who played a decadent fat man in the film, refused to use special effects to gain weight, so in his 50s, he took the health risk of "three highs" and ate a lot of 6 meals a day. Within half a year, he gained more than 50 catties, and his weight directly soared to 100 kilograms. The degree of dedication is evident.

However, there were unforeseen circumstances. By the end of 2018, only half of the film had been filmed. The director of the film, Niu Chengze, was accused of sexual assault by female staff members of the same crew, which led to the direct shutdown of the "Horse Running" crew.

　

Real sad, little brother.

　

In March this year, Ren Xianqi said in an interview with the media that no matter what difficulties he encountered, he would face them calmly. He also revealed that he did not want to waste his efforts and intended to take over "Horse Running" and finish filming the film.

Due to this, it was once reported that "Horse Running" was about to be reshooted, but in the same month, it was denied by Doudou, who said that although everyone hoped that a good movie could be completed, "Horse Running" was still suspended at present (March 2019), and he really did not have the ability to serve as a film director.

However, Ren Xianqi said that he is always preparing for the re-shoot of "Horse Running". Although gaining weight again will cause great harm to the body, Ren Xianqi also hopes to challenge himself.

Now, the movie "Horse Running" was approved in the mainland in the form of a co-production on May 13.

I’m looking forward to seeing Amir Qi’s performance!

　

In addition to "Horse Running", Ren Xianqi has a number of film works that will soon meet the audience, including starring Zhang Jiahui and Yang Zi, and working with Zheng Xiuwen again.

On April 18, Xiaomi released the Sound Move portable audio tonight, featuring a 4-unit design and priced at 699 yuan.

According to the introduction, this Bluetooth speaker uses an anodized aluminum body, supports IP66 waterproof and dustproof; built-in 4-unit design, Harman card joint adjustment, built-in gravity sensor, and channel adaptation.

In terms of sound quality, the official 4-unit dual-symmetrical stereo structure design, left and right high-resolution dual speakers, combined with front and rear dual passive radiators to enhance resonance, makes the sound thick and full, up to 90dB sound pressure.

In terms of connectivity, this speaker supports Xiaomi Secondcast, AirPlay2, Bluetooth 5.3 and USB-C audio interface connections.

Sound Move adopts a lightweight design, weighs 568g, measures 17.7 * 5.55 * 5.55cm, and can be held in one hand.

In terms of battery life, Sound Move supports 21 hours of Bluetooth playback, 5.5 days of standby in smart mode, and supports USB-C 22W fast charging.

In addition, Sound Move can be combined into stereo, supporting up to 8 whole-house playback, and can also control smart home products through Xiao Ai.

Blooming female power, living up to the times. In recent years, more and more female investors have become the powerful helmsmen of venture capital institutions and investment ecological platforms. With their keen vision, they have discovered excellent entrepreneurs and invested in surprising projects. Recently, the 21st Century Business Herald, Financing China, Fund of funds Research Center and other institutions focused on the female groups in the front line of investment, and conducted the selection of the female investors list. Wang Ying, general manager of Chang Development, was on the list and won many honors such as "2022-2023 influential female investors", "2022 best female investors", and "2023 best female fund of funds investors Top 30".

Recently, the financial industry also launched a series of "Her Economy · Her Power" planning, conducted an in-depth interview with Wang Ying, general manager of Chang Development, and conducted in-depth discussions on hot topics such as the development of strategic emerging industries, financial support for the real economy, and young people’s entrepreneurship.

Wang Ying is the general manager of Chang Development. More than 10 years ago, she entered the investment industry and engaged in strategic investment, industrial investment and post-investment management in central enterprises. In 2015, Wang Ying became attached to Chang Development and created and managed the Changping District science and technology industry fund of funds, as well as the Changping District key scientific and technological achievements transformation and industrial project guidance fund. During this period, she invested in well-known enterprises such as Aibo Medical, Fanshengzi, Nuocheng Jianhua, and Baiji Shenzhou.

Key points to refine:

Through the fund of funds, equity funds and direct investment funds, Chang Development has invested in more than 30 direct investment projects. These enterprises are a combination of "leading scientists + serial successful entrepreneurs", with a very solid underlying technology platform, strong execution, and mature commercial application cases for actual scene needs, forming a growth driver and a manifestation of actual value.

In terms of empowering after investment, Chang Development has proposed a one-stop industrial ecological platform to help enterprises grow throughout the whole cycle. For example, it provides FA (financing acceleration) services for investee companies, uses fund of funds system to invest in sub-funds and other cooperative funds, and matches investment institutions for the next round of financing of investee companies; uses the resource advantages of industrial parks to provide industrial space bearers for the whole chain from early incubators to pilot production plants, and then to the headquarters of mature leading enterprises listed companies.

Whether it is a fund of funds or a direct investment fund, Chang Development’s investment is not limited to Changping. In the future, the park business will also be accompanied by the development needs of corporate customers to output some asset-light management service capabilities, releasing tentacles and links to a wider area.

Looking ahead to the next five years, healthcare, intelligent manufacturing, energy technology, and new generation information technology are all promising tracks for Chang Development. On these tracks, Chang Development not only hopes to capture some industry leaders in the Pre-IPO stage, but also pays attention to scientists or serial successful entrepreneurs in the early stage. Chang Development is willing to accompany them in the starting stage.

No matter whether it is entrepreneurship or investment, it is not a particularly easy task. It can be described as a life-or-death situation. Only by maintaining the original intention and staying resilient can we achieve success.

　

Drawing on white paper, creating and managing tens of billions of funds

As the trader of the government guidance fund, Wang Ying led Chang Development to gradually develop into a complex and comprehensive investment platform, helping the industrial integration and development of Changping region. She introduced: "On the one hand, Chang Development focuses on key industries in Changping, such as Future Science City, Life Valley, Energy Valley and Shahe Higher Education Park, focusing on key industries such as medicine and health, advanced manufacturing, energy technology, digital economy, etc., to carry out direct investment and indirect investment of the fund.

On the other hand, Chang Development also invests in industrial infrastructure, operates and manages an industrial park with a scale of 1 million square meters, covers the ladder carrier construction model of incubators, accelerators, crowd creation spaces, corporate headquarters, and professional industrial parks, and provides enterprises with professional technical thresholds and deep empowering technology services. "

Since 2016, Chang Development has managed two government guidance funds in Changping District as a manager, focusing on early-stage funds and projects. In November 2022, Chang Development improved the life cycle layout of fund of funds and started the establishment of fund of funds group in Changping science and technology industry. On the basis of existing fund of funds, mid-to-late fund of funds and S fund and other types of funds were added. The main participants are leading financial investment institutions in various industrial fields and leading enterprises inside and outside the region. According to the official introduction, as of now, the fund of funds system has more than 40 cooperative sub-funds in the fields of medicine and health, intelligent manufacturing, and pan-TMT, nearly 1,000 direct and indirect investment projects, more than 120 investments in Changping enterprises, and the amount of investment in Changping District is nearly 2.80 billion yuan.

Regarding the Changping technology industry fund of funds group, Wang Ying said: "The previous fund of funds was mainly based on early and medium-term investment. The upgrade of the fund of funds group will be extended to mid-to-late investment in the investment stage. In the matrix, key industry project guidance funds and self-managed brand direct investment funds will also be set up. At the same time, more equity investment institutions will be attracted to Changping to register and develop and carry out investment. In addition, the establishment of S fund of funds will also be initiated to do a good job in the continuation and relay of fund shares."

On January 5 this year, Chang Development was listed on the New Third Board. Regarding the future journey of capital markets, Wang Ying said: "This year, there are plans to transfer the innovation layer on the New Third Board, and in the future, we will also launch an impact on the Beijing Exchange at an appropriate time. We hope to make Chang Development a market-oriented operation mechanism, and at the same time be able to undertake the function of industrial development. Professional, international and branded state-owned capitalization operation platform."

　

Focus on sub-sectors and deeply empower the ecosystem

While the operation of the fund of funds system is constantly improving, Chang Development’s pace in direct investment is also becoming more and more stable. In October 2020, Chang Development established Zhiheng Direct Investment Fund.

Regarding the selection and investment criteria of direct investment projects, Wang Ying introduced that Chang Development’s direct investment fund emphasizes vertical specialization and focus. At present, Chang Development’s direct investment team has two groups, one focusing on medicine and health, and the new consumer medical and pan-health industries represented by medical aesthetics. The other group focuses on advanced manufacturing, energy technology and digital economy.

Wang Ying said: "For us, the cooperation of the sub-fund is to make Moments bigger, to make an industry map, to make a portfolio, and to make a face. The direct investment fund is more about doing something. Through more precise and direct investment, we will focus on supporting and focusing on sub-segments, enterprises to establish bonds and connections, and to do better empowerment."

At present, through the fund of funds, equity funds and direct investment funds, Chang Development has invested in more than 30 direct investment projects, investing in innovative drugs, medical apparatus, medical services, semiconductors, energy technology and other high-precision fields.

In the field of medical and health care, Chang Development has invested in innovative drug companies such as Yanming Biology and Beiqi Biology around the "Leading Scientist + Mature Entrepreneur" team, medical apparatus companies such as Pinchi Medical and Tupai Medical, and instrument and equipment companies such as Saiqiao Medical and Qingyuan Kaiwu, as well as medical service companies represented by Xihua Testing and Saifu Pharmaceutical; in the field of advanced manufacturing, Chang Development has also invested in the semiconductor inspection platform Ankun Vision, the intelligent hardware company Xiaoniao Technology, and the intelligent manufacturing flexible acceleration platform Wanlong Lean, as well as in the field of autonomous driving and energy technology. Investment in Guohong Hydrogen Energy.

"These companies are all characterized by a very solid underlying technology platform, strong execution, and mature commercial application cases for actual scenario needs, forming a growth driver and having the potential for long-term value," Wang Ying said.

In terms of empowering after investment, Chang Development has proposed a one-stop industrial ecological platform to help enterprises grow throughout the whole cycle. For example, it provides FA (financing acceleration) services for invested enterprises, and uses fund of funds system to invest in sub-funds and other cooperative funds to match investment institutions for the next round of financing of invested enterprises. Using the resource advantages of industrial parks, it provides industrial space for the whole chain from early incubators to pilot production plants, and then to the headquarters of mature leading enterprises listed companies. At present, the number of enterprises in the park has reached thousands.

In terms of professional and technical services, Chang Development has also invested in holding or participating in a number of technology service professional companies, which can assist some early-stage enterprises in prototype production, production system certification, production line sharing, etc., and help enterprises obtain registration approval with minimal investment and the fastest speed.

In addition, Chang Development also provides a lot of government industrial policy support, such as providing some policy docking around the introduction of talents, the application of national and municipal major project funds required in the process of enterprise landing, and the declaration of qualifications, etc., to help enterprises obtain the support and attention of the government platform, and also help enterprises obtain better PR publicity.

At present, four companies in Changfa’s direct investment projects have been successfully listed, the most representative of which is Aibo Medical. After successfully investing in Aibo Medical, the two parties jointly initiated the establishment of a direct investment fund. In addition, Changfa also helped the ophthalmic OCT innovation equipment company Tupai Medical and Aibo Medical to establish a joint venture to help enterprises jointly expand new market directions.

"The direct investment case represented by Aibo Medical has not only enabled us to achieve several times the considerable return on equity value financially, but also allowed us to penetrate and penetrate the sub-sector, build an ecosystem, and help the investee companies establish a more mandatory and updated moat from the early stage to the mature stage, and continue to strengthen and expand the agglomeration of the sub-sector," Wang Ying said.

　

Firm strategic qualitative, introduce and release vitality

Rational judgment, accurate attack, long-term company, as a government guidance fund, Chang Development has contributed a strong force in the upgrading and development of regional industries. For the future investment layout, Wang Ying and Chang Development have a longer-term and more international plan.

Wang Ying said that this year, we will continue to invest in key industries, around the industrial development action plan issued by the government, to do more accurate track combing and investment target screening, and will also increase the intensity of internationalization work. She further explained: "After the epidemic, we found that many multinational companies doing layout in Shanghai also realized the importance of layout in Beijing, so we have frequently inspected our parks recently. So we will also introduce multinational companies, as well as joint industrial capital to do some investment targets or fund layout overseas, and strive to bring more cutting-edge technologies to China and do industrialization in China."

In addition to the introduction, Chang Development will also accelerate the pace of "going out" this year. Wang Ying said: "Whether it is a fund of funds or a direct investment fund, our investment is not limited to Changping. At present, there are many projects outside Beijing that are already our investment targets. In the future, the park business may also be accompanied by the actual development needs of corporate customers to do some asset-light management service ability output, releasing our tentacles and links to a wider area."

Looking forward to the investment opportunities in the next five years, Wang Ying said that he still firmly believes in the current choice. In the field of medicine and health, Chang Development has long been optimistic about innovative drugs and high-end medical apparatus with global original level and solid underlying technology platform, as well as CXO service field. In the advanced manufacturing industry, he is optimistic about the core components related to robotics industry, military industry, and new energy vehicles. In terms of energy technology, he is optimistic about the application of new materials and new technologies, and the use of AI, cloud and traditional energy utilization to combine energy Internet, as well as projects to achieve breakthroughs in energy storage technology. In addition, around 5G and semiconductors, there are also many good teams and opportunities that can be captured.

"Generally speaking, on these tracks, we not only hope to capture some industry leaders in the pre-IPO stage to form the realization of commercial value, but also pay attention to serial successful entrepreneurs in the early stage, or big manufacturers who come out to start businesses. Whether they are scientists or entrepreneurs, we are willing to accompany them at a very early stage," Wang Ying said.

For more than a decade in the industry, Wang Ying has dealt with many entrepreneurs and investors. Looking back, she said that whether it is entrepreneurship or investment, it is not a particularly easy task. It can be said that only by maintaining the original intention and maintaining resilience can we always be.

"Whether the new economic situation is improving or the bubble period of the capital markets is falling, you need to have a firm strategic quality and very strong execution and a higher international vision. As long as you stick to your dreams, you will achieve it one day."

IT Home on April 15th, according to the official news of Jietu, Jietu Shanhai T2 will be officially launched on April 22nd. The new car has been on pre-sale at the beginning of this month and is regarded as a plug-in version for Jietu travelers. IT Home comes with pre-sale price information:

129Km field version: 184,900 yuan

129Km forest version: 194,900 yuan

208Km mountain version: 216,900 yuan

The Shanhai T2 retains the fuel version’s tough square box appearance, equipped with rear privacy glass, panoramic sunroof and external spare tire. In size, the Shanhai T2 is 4785mm, 2006mm and 1875mm in length, width and height respectively, and the wheelbase reaches 2800mm. It is equipped with 20-inch rims and the tire size is 255/55 R20.

In terms of interior, the Shanhai T2 is equipped with a 15.6-inch central control screen, built-in Qualcomm Snapdragon 8155 chip, and supports OTA upgrades for the whole vehicle. Its standard features include parking air conditioning, 6.6 kW external discharge, fixed speed cruise, panoramic imaging, 8-speaker sound system, electric suction tailgate, electric adjustment of the main driver’s seat, 8155 car chip and crystal gear.

The higher-profile models also add active braking, adaptive cruise, panoramic sunroof, steering wheel heating, 50-watt wireless charging for mobile phones, passenger seat electric adjustment, passenger leg dragging, front seat heating/ventilation, and 220 volts in the rear compartment.

The top model has additional luxury features such as blind spot monitoring, wading sensing system, sleep headrest, SONY audio, light show and car fragrance.

In terms of power system, the Shanhai T2 is equipped with a 1.5T plug-in hybrid power system. The fifth-generation ACTECO engine has a maximum power of 115 kW and a peak torque of 220 Nm; the comprehensive power is 280 kW, the comprehensive torque is 610 Nm, and it is equipped with a 3-speed DHT gearbox. In terms of battery configuration, the two entry-level models are equipped with 26.7 kWh batteries, and the CLTC pure electric range is 129 kilometers; the longer version is equipped with a 43.24 kWh battery pack provided by CATL, and the CLTC pure electric range is 208 kilometers.

1905 movie network news On November 11, Liu Yifei shared three new selfies on her personal social platform, saying that "her hair has grown so long, haha," and netizens and fans exclaimed: "Finally waiting for Tianxian to open."

In the photo, Liu Yifei leaned against the head of the bed, wearing a playful speckled pattern pajamas, her long black and thick hair naturally falling, all plain face shows a good complexion, and her skin is delicate to the point of glowing. "Frozen Age Muse" deserves its name!