This week, "Youku Autumn Collection" was held in Shanghai, and network variety show became the focus of attention as one of the heavy fields. Youku released the network variety show plan for the new year. Besides the programs such as Where is Dad, Singer and Masked Singer, it also announced the new layout of the network variety show jointly produced by the platform and the production company.

　　The organizer invited a number of behind-the-scenes producers of the gold medal network variety show to participate in the forum of "Innovative Main Engine, Aggressive Network Synthesis" to discuss the present and future possibilities of network variety show. Many discussions cannot be separated from a concept — — 9000 years old — — Industry practitioners refer to the younger generation born in the 1990s as "Nine Thousand Years Old". Understanding them, tapping their needs and even creating their needs have become the core topics of variety producers.

　　The big trick of "9000 years old": everyone is free.

　　When we are used to or even tired of traditional reality shows or talent shows, maybe it’s time for the younger generation to start speaking.

　　It is precisely because of this that more and more programs with "subculture" labels, such as Er Yuan and Hip Hop, first ferment in exclusive groups and then become social topics.

　　Based on data analysis, one of the most important labels of the younger generation is "freedom of design". This group of young people no longer only regard their occupation or hobby as the only identity tag, but will switch all their own identity settings on different occasions. "Today, ‘ Slash youth ’ It is the expression of the diversity of young people’s identity. The new emotions in each identity have promoted users’ desire for new content. " At the event site, a guest shared.

　　At Youku’s 2018 network variety new product launch conference, the reporter observed two special network variety shows "This! Is street dance and this! It is the real armor. Both programs are not star-studded variety shows, and there are many new ideas on the topic.

　　"this! That is, street dance will adopt the form of "star+professional dancer", subvert the traditional dance competition around street dance, and let the spirit of street dance and street dance move towards greater public attention.

　　"Today, we use hip-hop with hip-hop elements as the entrance to create a gathering place for young and trendy culture. At present, 90 s and 95 s are becoming the mainstay of mass entertainment consumption, and young people are defining the present and future of entertainment. " Chen Kun, producer of "This is Street Dance", said. In the view of the program group, street dance not only belongs to the younger generation, but also the life and self-spirit behind it is a kind of energy of the times.

　　The upcoming "This! "Real Armor" is a competitive program with real armor robot fighting as its core. The members of the creative team "Uni-system Entertainment" are very young, and they look to the armored robot battle and the robot manufacturing team in China. 48 teams will fight with their own robots in the program, and finally hit the world champion.

　　Coping with Network Integration: Layout of Program Forms Based on Consumer Big Data

　　The network variety show for the young market no longer regards the audience as the audience, but emphasizes the user attributes of the audience.

　　A group of young network variety shows have begun to gain insight into the lifestyle and trend interests that young users are keen on in the early stage of planning. Based on consumption big data, they have laid out the form of the programs, so that the programs can finally point to consumption upgrading.

　　"Now we are dealing with younger users, who are flamboyant, have grown up watching Hollywood movies and American dramas, and have an international aesthetic vision. They are more loyal to their own interests, pay more attention to the content related to the trend lifestyle, and they are more willing to accept the derivative surroundings. " At the event site, some practitioners painted portraits of today’s young audience. "At the moment of consumption upgrading, trendy life and cool entertainment are the lifestyle needs of a new generation of users."

　　It is understood that because of being in the Ali entertainment business group, Youku will launch a series of online comprehensive programs and deep binding with Tmall in the future. Zhou Jun, the person in charge of the project, said in an interview that the form of the program is not to guide the audience to "buy while watching", but to tell the story of a better lifestyle with high-quality lifestyle content as the main content.

　　question closely

　　Is culture and entertainment really antagonistic?

　　It is true that opening up the network variety and entertainment to the form of programs that ultimately point to consumption upgrading will face such accusations: will paying attention to entertainment lower the cultural value of an era?

　　Guan Zhengwen, the director who produced cultural variety shows such as Chinese Character Dictation Conference, China Idiom Conference and Chinese Character Storm, also delivered a speech at the forum. In Guan Zhengwen’s view, intuitive entertainment and spiritual pleasure are not only not contradictory, but the combination of the two is the direction of the future cultural network synthesis: "We will find that the super network synthesis in 2017 is actually both strong entertainment and good cognitive value, and can provide the delivery of ideological value and nutrition. If there is a lack of products with nutritional value and content value, if it is just entertainment, everyone has actually seen them gradually go to the end. "

　　The next question is, what about cultural programs facing the younger generation? Guan Zhengwen believes that today, in the face of young audiences who grew up in the Internet age, cultural programs cannot be carried. He took the matter of falling in love as an example: "We are used to thinking that entertainment is low-level. But let’s think about it. Intuitive entertainment represents the intimacy of the skin, and spiritual pleasure represents the desire for love. It is not realistic to emphasize only one side. "

　　The "Strength Culture" where he is now located is about to launch a brand-new cultural program "Dear, You Know". The main form of the program is 24 couples with high value and high education, who complete the guessing game with idioms, classical characters and poems, and the program also invites Ming Dow as the host. At the scene, Ming Dow revealed: "All the stories will take place in a huge library."

　　Cultural narration

　　Transmit positive energy in a cultural way accepted by young people.

　　This summer, the network variety show "Hip Hop in China" became a real hot spot. Every program has become a summer Spring Festival Gala for young people. They gather in front of computers every Saturday night to watch the battle for rappers in China. Later, as a "subculture", hip-hop became the focus of culture, which was unimaginable in the era of TV variety. While middle-aged people still think that rap is "not well dressed, it is hard to say", young audiences have begun to take "freestyle" and "start your performance" as their mantra.

　　When we talk about the social discourse changes brought by the Internet, we always talk about "individuality", "diversity" and "youth". The same is true of variety shows. Different from the variety shows of TV stations for all audiences, the video network platform, based on users’ viewing preferences and a large amount of data, produces online variety shows that emphasize individuality and youth from the perspective of audience interest. What kind of culture will be created by the cyber society depends largely on what this generation of young people need.

　　Variety is constantly being redefined by the times, regardless of program form or program content. From the earliest "Zhengda Variety Show" and "Quyuan Miscellaneous Altar" to "Happy Camp" gathering entertainment stars to play games, to the super girl and fast man in the draft era letting ordinary people stand on the stage to realize their dreams, to the reality show "Where is Dad?" and "Extreme Challenge" showing artists’ various aspects in their lives, and to the different faces of today’s network variety show, whether it is TV production or the production company that left TV station to turn to network variety show, variety show.

　　We must admit that, in terms of age and spending power, the post-90s generation who grew up with variety shows are growing into the backbone of society, while the oldest generation will soon become adults. They not only watch entertainment files every weekend on TV, but also young people will critically choose their own online comprehensive — — Not only do you want to watch the stars, but you also want to watch the variety shows that belong to your own personality to choose your idols. You don’t want to watch how the post-80s generation worry about getting married, but you want to watch your peers fall in love on the show to decide whether you should break up with your boyfriend. They will have new requirements for variety shows, or they will be influenced by the show at the same time.

　　The market is here, and so are the young audience. In the future, there are bound to be more and more programs that are different from the traditional variety forms, and the two attributes of culture and goods will also be displayed in such programs. It is biased to embrace praise completely, or to accuse the cultural products with high entertainment produced in this era completely. How to transmit real positive energy in a way acceptable to young people and find a balance between market requirements and cultural responsibility is a test for creators. It is equally important for observers to understand the thoughts and needs of young people before making judgments. Through these programs, it may be a way.

　　This group/reporter Zhang Zhiyi

　　On the same day

　　Global Storm confronts blade runner head-on.

　　(Reporter Xiao Yang) The Hollywood disaster film "Global Storm" will be released in China mainland in 3D, IMAX 3D and other versions today. Disaster films have always been a popular theme. Undoubtedly, "Global Storm" is a powerful opponent for Blade Runner 2049 released on the same day. In particular, there is Daniel Wu in Global Storm.

　　Global Storm has a strong lineup, with director and screenwriter dean devlin as the producer of Independence Day, Godzilla and other blockbusters, and starring gerard butler, Daniel Wu, jim sturgess and other idol stars. In 2006′ s 300 Warriors, gerard butler played Leonidas, the king of Sparta, followed by Olympus Has Fallen and London Has Fallen, which made his tough guy image deeply rooted in people’s hearts. Jim sturgess is quite popular in China with films such as "One Day" and "Cloud Map".

　　The story of Global Storm is set in the future world. After a series of unprecedented natural disasters hit the earth, global leaders decided to work together to create a sophisticated satellite network to control the earth’s climate and ensure human safety. However, the system that should have defended the earth went wrong and began to attack the earth. The destruction of the earth is imminent. Jack, a scientist played by gerard butler, and Max, two brothers played by jim sturgess, became the last hope. They accepted many challenges in space and on the ground respectively and embarked on the road of saving the world in treading on thin ice. With the development of the situation, the conspiracy and man-made disasters behind the catastrophe began to surface, which made the hero’s journey of saving the world face a more severe test.

　　"Global Storm" can be described as a full range of meteorological disasters raging around the world. The disaster scenes such as Hong Kong subsidence, Tokyo hail, Mumbai tornado, Brazil ice, Dubai tsunami, etc. are all displayed, which makes people look shocking. With the increasing importance of China’s film market, China elements frequently appear in Hollywood blockbusters. In Global Storm, Daniel Wu plays Zheng Long, a weather observer at Hong Kong Station. When he came home from shopping, a land subsidence occurred in Hong Kong. The media reported that the pipeline was broken, but Daniel Wu found that someone deliberately modified the satellite settings in Hong Kong, which led to the disaster. That is to say, the character played by Daniel Wu is the key figure in the film, not the dispensable "soy sauce" role played by Chinese actors in most Hollywood movies.

　　Officially released today

　　Blade Runner 2049 is hard to find a 2D version? The audience is "active" as soon as they question the cinema.

　　(Reporter Xiao Yang) The highly anticipated Blade Runner 2049 will be released in China mainland in 2D, 3D and IMAX 3D versions today. Earlier, it was reported that the photographer roger deakins suggested not to watch the 3D version, but there were less than 70 cinemas showing the 2D version of Blade Runner 2049 in China, and the 3D version was suspected to be "specially provided by China". In this regard, Sony Pictures denied it, saying that the 2D/3D/IMAX format was consistent with the world, and the 3D version was not converted from China. Blade runner, which was released in 1982, was appraised as the originator of "Cyberpunk movies" with its innovative style, and had a far-reaching influence on science fiction films such as The Matrix and ghost in the shell, and ranked first in the "Top Ten Excellent Science Fiction Films in History" selected by 60 scientists organized by the British newspaper The Guardian in 2004 with absolute superiority.

　　The photography director of Blade Runner 2049 is roger deakins, a great god in the industry. Deakins recently publicly stated that the best viewing format of Blade Runner 2049 is 2D version, because the frame of ordinary 2D version is 2.39:1, which is their original composition ratio when shooting. However, when the film was pre-sold a few days ago, less than 70 of the thousands of cinemas in China showed the 2D version, so some fans questioned that the 3D version of Blade Runner 2049 was specially provided by China. In addition, the IMAX version of the film has more pictures than the 2D version because the frame is opened. Dickins himself supervised the format transformation of all IMAX versions. Although he did not use DMR digital original reproduction technology, he made adjustments in brightness and saturation for IMAX screens.

　　In response, Sony Pictures responded in its official Weibo: "The film Blade Runner 2049, whether in 2D, 3D or IMAX format, is consistent with the world, and there is no special 3D for China."

　　It’s not up to the filmmakers to decide whether to show the 2D version or the 3D version, but it’s up to the theaters. However, after the fans appealed, many theaters responded, saying that they are actively communicating about increasing the number of films. At present, UME, Bona, Yaolai, Meijia and Lumiere in Beijing will also show the 2D version.

　　upcoming

　　Six stars of Justice League arrive in Beijing and Superman returns.

　　(Reporter Xiao Yang) With the release of "Blade Runner 2049" and "Global Storm" today, the China screen began to enter "Hollywood Time". In November, Thor: Ragnarok, Justice League, Murder on the Orient Express and many other Hollywood blockbusters will be released strongly. For the potential of the China market, several major Hollywood companies dare not underestimate it. Therefore, in addition to choosing simultaneous release as far as possible, Warner Bros. invited the main creator of Justice League to Beijing. Yesterday, "Batman" Ben Affleck, "Superman" Henry Cavill, "wonder woman" Gal Gadot, "Flash" ezra miller, "Neptune" Jason Momoa and "Steel Bone" Ray Fisher arrived in Beijing. This "six-person group" has won countless fans and screams from China fans.

　　League of Justice is a live-action movie adapted from DC comics in the United States. The League of Justice first appeared in 1960, and it is the first real superhero team in the history of comics. It is composed of many superheroes under DC comics. The initial members include Superman, Batman, wonder woman, The Flash, Neptune and Steel. This film is based on the universe of Superman: The Man of Steel and Batman v Superman: Dawn of Justice, and the story will follow the end of the latter. Inspired by the restoration of confidence in human nature and Superman’s selfless dedication, Batman accepts the help of his new ally wonder woman to resist the threat that will endanger mankind. Together, they seek and form an alliance composed of superhuman beings-Justice Alliance. But this superhero league composed of Batman, wonder woman, Neptune, Ganggu and Flash may not be able to stop the world from falling into a devastating blow.

　　It is noteworthy that at the end of "Batman v Superman: Dawn of Justice", Superman has been sacrificed, and this episode of Justice League DC hero rally, whether Superman will return or not has become the biggest suspense. Superman was never seen in the poster released before, but yesterday, with the appearance of "Superman" Henry Cavill, the mystery was exposed. However, regarding the story clue of Superman in this new film, Henry said with a smile, "I can’t talk about Superman in the movie yet. I came to Beijing this time as a mascot to cheer them up." Xiao Shan ezra nodded beside him: "We just like to tie him to our side and feel the love from our teammates."

"Food partner" and "ball partner" …

More and more "partners"

Become popular among young people

"Partner" is a kind of

Because of a common interest or need

And a social relationship

For railway people,

Due to the particularity of jobs and posts

Many jobs must be done by two people.

Or many people can cooperate to complete it.

Let’s meet.

Those "iron partners" in Wu Tie people’s work

No.1

Scheduling "partners"

In the station dispatching work, station attendant is responsible for receiving and dispatching trains without interruption. In order to ensure the efficient operation of the train, it is inseparable from the cooperation with the assistant attendant (field).

Usually, station attendant will organize the operation according to the stage plan, and inform the assistant attendant (field) of the number of trains, track occupation, arrival and departure, etc. through the train dispatching wireless communication equipment. The assistant attendant (field) will set up a post at the specified place to receive (send) the train, and will report any situation to station attendant in time.

No.2

Driving a "ride"

To drive a locomotive safely, the locomotive driver and the locomotive assistant driver must cooperate closely. When driving a motorcycle, the driver is in charge of driving, and the assistant driver needs to do a good job of looking out for him in operation and inspecting the machinery room on the way.

With the cooperation of the driver and the assistant driver, the safe running of the locomotive and the smooth and comfortable travel experience of passengers can be ensured.

No.3

Welding "partner"

During the rail drilling operation, the operator of the rail welder should check in advance to confirm that the rail verticality reaches the standard, synchronize the drilling grate, and confirm that the eye distance and hole distance meet the standard before drilling operation can be carried out.

In order to control the hole spacing standard perfectly, the assistant must use the water injector to inject water into the drill bit to cool the drill bit during the operation, so as to ensure that the one-time drilling meets the standard.

No.4

Measure the "partner"

When the lineman manually checks the geometric dimensions and track structure of the line, an inspector is responsible for operating the equipment and measuring the geometric dimensions such as track gauge, level, height and track direction of the line.

The recorder on the side will record and analyze with him synchronously, and at the same time help him observe the state of the ballast bed to ensure a comprehensive inspection of the line and not miss a hidden danger.

No.5

Tool "saddle"

When the electrician replaces the equipment clamp of the disconnector rod of the through line of power equipment, the rod-boarding hand is responsible for the maintenance operation and the treatment of equipment diseases such as broken disconnector clamp and loose insulator.

The assistant hand on standby on the ground needs the operator to climb the pole to provide the corresponding tools and assistance for the air operator after confirming the disease, so as to ensure the efficient treatment of the disease in the limited working environment.

No.6

Check the "partner"

When the signalman carries out the check on the consistency of interlocking drawings, one person issues an instruction to find the number of cables according to the drawings, and the other person verifies cables according to the instruction, confirms the whereabouts of cables, checks the integrity of cables, and checks the number of cables with the person who issues the instruction.

Through double verification, the safety and accuracy of cable verification are ensured, and the interlock safety is ensured.

No.7

Overhaul the "saddle"

When the catenary operator adjusts the catenary compensation device, one person is responsible for adjusting the length of the compensation rope at the falling weight of the catenary compensation device and making the compensation rope back.

Another person must use a hand hoist above the anchor post to help him tighten and unload the weight, so as to ensure that the compensation device can be adjusted quickly and standard.

Help each other, promote each other and improve together.

This is the "partner" of railway people.

What are your "partners" at work

Leave a message in the comments section.

Photo: Li Qing Sun Zhongxiu Zhang Niao Yuan Guangyi Wang Yiyi Shao Zejun Wen Zihao Yu Hailong Liang Chao Zhou Ming

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Original title: "The Iron Ladder" is coming! 》

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　　Source: Private placement network

　　December 25th happens to be the 1000th day when Xiaomi officially announced to build a car. Xiaomi officially announced that the first press conference of Xiaomi Automobile will be held on December 28th. The first press conference will focus on technology release and will not release products. The attention of Xiaomi Automobile can be described as "extreme preheating" under Lei Jun’s personal publicity.

　　Before that,, Tesla, Weilai, Tucki, Ideality, Huawei’s intellectual circle, intellectual circle, Aouita and many other new car-making forces compete for market share in this track. In particular, Huawei cooperated with car companies through Tier1 model, HI model and HarmonyOS Zhixing model to enter the track, creating a new M7 with "sales explosion" and detonating it.A group of "Huawei auto concept stocks" led by.

　　In such a fierce competition in the new energy car track, what makes Xiaomi Auto a pioneer??According to Guo Ming, an analyst of Tianfeng International Securities, the key selling points of Xiaomi Automobile are automatic driving, software ecology, 800V fast charging and power configuration. Among them, the software ecology and its subordinate supply chain manufacturers have outstanding highlights.

　　Besides,Xiaomi Group has tens of thousands of rooms all over the country."Xiaomi House" is the "killer" of Xiaomi Automobile’s future marketing channel. If Xiaomi House is used to drain automobiles in the future, the Xiaomi automobile industry chain will continue to benefit indirectly.At the end of the article, the author’s latest finishing is attached.51List of "Xiaomi Auto Concept Stocks"!

　　0one

　　How to copy Xiaomi car"Explosive"? Ecological chain, channel chain and supply chain "three cards"!

　　The first is the ecological chain. On October 26, 2023, Xiaomi officially released a new self-developed operating system-澎湃 OS, and announced that Xiaomi Group’s strategy will be upgraded from "mobile phone +AIoT" to "the whole ecology of people, cars and homes", marking a new chapter in Xiaomi’s intelligent interconnection ecology.

　　The construction of ecological chain Xiaomi has been exploring for many years, which is a major strategic layout of Xiaomi.

　　Figure: Xiaomi’s operating system and the strategic development of the group.

　　In 2010, the MIUI mobile operating system was released at the beginning of Xiaomi’s establishment. In 2016, the Mijia brand carried Xiaomi smart home products, and the ecological layout of Xiaomi’s IoT continued to improve. In 2017, a self-developed Vela OS was built, realizing the unification of IoT equipment systems. In 2019, Xiaomi began to develop the universal operating system Mina OS in parallel, and gradually formed the experience accumulation of Linux system from the kernel to the upper system. In 2021, Xiaomi started the research and development of the car OS system.

　　At the beginning of 2022, Xiaomi decided to unify the software architectures of MIUI, Vela OS, Mina OS and car OS, and completed the bottom merger of Xiaomi’s operating systems. Then, in November 2023, the 澎湃 OS for the whole ecology of people and cars was officially launched.

　　It can be said that the official launch of 澎湃 OS is a key step for Xiaomi to move towards the new strategy of "people, cars and homes are all ecological" and a key ecological chain puzzle of the strategy.

　　Why does Xiaomi’s ecological chain become a replica of Xiaomi’s car?One of the advantages of "Explosive" is that after years of development, Xiaomi has a huge user base, strong brand influence and high brand loyalty in the fields of smart phones, IoT devices and Internet services, laying a solid foundation for the transformation of potential customers of Xiaomi Automobile.

　　According to the announcement of Xiaomi Group, from 2021 to 2022, Xiaomi mobile phone ranked first among Android smartphone manufacturers in Chinese mainland market for two consecutive years, and 50.1% of users will continue to choose Xiaomi brand when changing their smartphones. Thanks to the high user stickiness, the scale of Xiaomi users has grown steadily.

　　By June 2023, the number of monthly active users of MIUI reached 606 million, up 10.8% year-on-year, among which the number of monthly active users of MIUI in Chinese mainland was 149 million, up 6.5% year-on-year. The current users of new forces such as friends Huawei and BYD are 700 million and 5.8 million.

　　Figure: Xiaomi has a strong user base compared with other car companies.

　　From the user portrait, the data shows that Xiaomi mobile phone is mainly used by 25-34 years old (accounting for 62.4%) and young men (accounting for 64.7%), and 57.5% of them are married. Xiaomi users are sticky, and they prefer the sense of science and technology and the ecology of Mijia, which is in line with the advantages of Xiaomi’s software and hardware. It is expected to effectively undertake the passenger flow of Xiaomi mobile phone by superimposing Xiaomi automobile with the ecological linkage of people, cars and homes.

　　Photo: Xiaomi brand user portrait (2018)

　　It can be seen that Xiaomi Automobile already has enough user base, and after the advantage of ecological chain,The "second card" also has a marketing chain, backed by tens of thousands of "millet houses" all over the country.By January 1, 2023, there were 12,000 "Millet Houses" in Xiaomi, covering 2,200 counties and cities, which could cover more than 80% of the county-level administrative regions in China.

　　according toAccording to statistics, Xiaomi still has 500 to 600 stores that can be used after removing the smaller stores that can’t display the exhibition cars, which has obvious advantages compared with Weilai, Tucki and the ideal 440, 411 and 400 stores. Follow-up reference to the expansion of Huawei HarmonyOS ZhixuanGuojin Securities expects Xiaomi to expand its coverage area by opening new stores, which may be achieved in the short term.More than 800 stores.

　　If Xiaomi adopts the direct mode and uses the existing Xiaomi House to expand the channel, it will be expected to be the second growth point for the continuous drainage of Xiaomi automobile sales.Therefore, from the perspective of marketing channels, Xiaomi Automobile has entered the first echelon of new power channels, and "debut is the peak".

　　Figure: Comparison of the number of Xiaomi channel stores

　　Looking back, the success of the "explosion" of the new M7 in the world is mainly due to Huawei’s wide audience and strong brand. Judging from the advantages of the above-mentioned Xiaomi automobile ecological chain and marketing chain, Xiaomi and Huawei have the same advantages in terms of user base and market popularity. If SU70% explodes, it may reappear the "M7 phenomenon".

　　02

　　can"Big selling" should also be "big making", Xiaomi from parts to vehicle factory layout.

　　After talking about the ecological chain and marketing chain, the last card left is "supply chain".

　　As we know, the operation mode of the new car-making forces is mainly vehicle manufacturing and brand separation. There are ideals and Lifan, Tucki and Haima before, and then there are the intellectual and intellectual circles of Huawei and Cyrus, Chery, Weilai and Jianghuai, Baidu and Geely. In this mode of operation, the running-in between the traditional vehicle manufacturers and the new forces has put some pressure on the delivery.

　　According to the news of titanium media, in order to ensure the delivery of the world, the production machines in Sailis factory run continuously for 22 hours every day, and the remaining two hours are necessary for mechanical maintenance. In order to solve the problem of production capacity and supply, Cyrus set up a factory nearby, and directly put the three teams of supply chain, product and quality into the supply chain enterprises, thus improving the delivery capacity. According to the latest official caliber of the industry, the industry will complete the delivery of 23,000 vehicles in December and deliver more than 30,000 vehicles per month in 2024.

　　Isn’t the delivery situation that friends are facing now the problem that Xiaomi Automobile will face in the future? Especially in Xiaomi’s investment in automobiles for more than ten years, covering the actions of auto parts, complete vehicles and automobile aftermarket, the market has another look and expectation for the delivery capacity of Xiaomi automobile.

　　In the supply chain, Xiaomi Automobile has implemented a comprehensive layout strategy from parts to vehicle factories. The scale of Xiaomi’s investment in Tucki and Weilai is about $1-2 billion. Since 2017, Xiaomi has increased investment in companies in the field of auto parts and electronics, and has been developing new energy batteries and control systems., AVIC Lithium Battery, Ganfeng Lithium Battery, Honeycomb Energy and other enterprises made investments, mostly for war investment and A and B rounds.

　　Figure:2011-2022 Xiaomi’s investment in auto parts enterprises in the field of three electricity companies.

　　In terms of vehicle factory, Xiaomi Automobile Factory has two projects. The completed Yizhuang Phase I factory covers an area of about 720,000 square meters, with an annual production capacity of 150,000 vehicles and an average monthly production capacity of 12,500 vehicles. The second phase of the plant is planned to start in 2024 and be completed in 2025.

　　At the same time, Xiaomi widely recruits talents related to vehicle production and vehicle technology. For example, Xiaomi recruits production managers, workshop safety engineers and lean engineers in official website, and has more talent demand in stamping, die casting, die casting die, die casting machine processing, car body, painting, sheet metal and other vehicle production.

　　Figure: Vehicle manufacturing is asset-oriented.

　　So how much can the production capacity of Xiaomi Automobile Factory reach? According to the sales plan once expressed by Lei Jun, the first model of Xiaomi Automobile is planned to sell 100,000 vehicles in the first year and deliver 900,000 vehicles in the following three years.this meansFrom 2025 to 2027, Xiaomi Automobile needs to produce and sell at least 300,000 vehicles a year, with an average monthly production capacity of 25,000 vehicles.

　　0three

　　51 Xiaomi cars are the mostChain concept stocks are exposed!

　　Think,Initial flow of building a car+Ecology+Channel Collaboration is the advantage of Xiaomi Automobile.Product shaping ability has become the key in the middle and late stage.

　　As a consumer electronics leader with a strong traffic group, Xiaomi Automobile has a potential user base, plus Xiaomi’s intelligent ecology and sales channels. After the official mass production in the first half of 2024, Xiaomi Automobile-related industrial chain companies are expected to usher in development opportunities.

　　Many domestic auto parts companies have cooperated with Xiaomi Automobile.Some parts companies have announced that they have obtained the fixed point of Xiaomi Automobile Project., such asAn air suspension system will be provide for Xiaomi automobile,Hua Yu San DianBecome a designated supplier of air conditioning compressor for Xiaomi automobile.

　　The following is compiled by the author according to the announcements of listed companies and questions and answers from investors.List of 51 latest Xiaomi automobile concept stocksFor readers’ reference, the cooperation progress between different A-share companies and Xiaomi Automobile is different, among whichThe invested Jiong Yi Electronics (Suzhou) Co., Ltd. has synchronous development business with Xiaomi Automobile in the field of online control products, and its share price has soared in the past three months.

Recently, the car announced that,
(
get away
) The car was officially rolled off the assembly line. The car has been put on sale at this year’s Shanghai Auto Show. There are three models with 52km and 112km pure battery life, and the price range is 189.8-21.68 million yuan. According to the official introduction, as a new derivative version of the Tang family, the comprehensive fuel consumption of new cars equipped with the new DM-i plug-in system will be as low as 5.3(5.5)L/100km.

After several months of fermentation, we should already be familiar with the Tang DM-i, which is a brand-new high-end SUV model on the MD-i platform. The internal and external design and the cash Tang,
-P Similar, the family-style Dragon Face design language is still fashionable and avant-garde, and the design elements such as blue-eyed LED headlights, penetrating taillights and the "Build Your Dreams" logo at the tail are highly recognizable.

In terms of size, the "measurements" of 4870/1950/1725mm and the wheelbase of 2820mm also fully established its status as a luxury seven-seat SUV, and the 20-inch thin banner wheel hub and blackened components surrounded by the front and rear further highlighted the dynamic temperament.

In the interior part, the central control layout is still a familiar family-style design idea. Symbolic elements such as two-spoke steering wheel, full LCD instrument panel, rotatable central control panel and electronic shift lever are all reflected, and vertically arranged air conditioning outlets are also very distinctive.

In the power system, the new car is equipped with BYD’s newly developed DM-i super hybrid system, which consists of a 1.5T hybrid engine (Miller cycle, variable cross-section turbine, 350Bar direct injection, electric drive compressor, electric drive oil pump/water pump), two off-axis dual motors and EHS electromechanical coupling mechanism. Among them, the maximum power of the engine is 102kW, and the front axle motor can output an additional power of 145kW or 160kW. The 0-100km/h acceleration time of EHS160 version is 8.5 seconds.

As a plug-in hybrid car, the new car is also equipped with blade batteries with capacities of 9.98kWh and 112kWh respectively, and its pure electric cruising range is 52km and 112km respectively. According to official data, the overall fuel consumption of the vehicle is only 5.3L/100km and 5.5L/100km； without charging at all. The NEDC cruising range of a new car with full fuel and electricity can reach 1010km and 1050km, which is significantly ahead of all pure fuel vehicles or pure electric vehicles.

　　 On March 19 th, Xiaomi SU7 will be delivered on March 28 th. At present, it has arrived at the store and started a static experience. Yesterday, many bloggers and media released photos of Xiaomi SU7 interior.

　　As the first model of Xiaomi Automobile, Xiaomi SU7 is positioned as a C-class high-performance eco-technology car, equipped with a 16.1-inch central control large screen and a 7.1-inch flip full LCD instrument panel. The expansion dock below the screen supports external expansion devices, such as game consoles.

　　This model has three color schemes: Galaxy Grey, Twilight Red and Obsidian Black, and more color schemes will be provided later.

　　In addition, Xiaomi SU7 also adopts the intelligent cockpit system developed by Xiaomi Automobile, which is equipped with Qualcomm Snapdragon 8295 chip, supports CarPlay and AirPlay, has a 56-inch HUD head-up display, and adopts a three-spoke multi-function steering wheel with function knobs on both sides.

　　In addition, Xiaomi SU7 has a large space in the back row and can hang two flat plates (Note: Apple iPad is supported as an expansion screen, and it seems that a small refrigerator and other configurations are also provided.

　　Xiaomi SU7 seat is also made of Nappa leather. Both the main seat and the passenger seat support electric adjustment and memory function, and also support forward and backward movement, 4-way height adjustment, backrest adjustment and 4-way waist adjustment. At the same time, it is equipped with heating, ventilation, massage and other functions.

　　Xiaomi SU7 also retains most physical buttons, which can control the air conditioning temperature, air volume, tail opening and closing and air suspension adjustment. In addition, it will be equipped with ambient lights, a 5.35-square-meter glass roof and a 15-speaker sound system.

　　Xiaomi SU7 is positioned as a C-class high-performance eco-technology car with a length of 4997mm, a wheelbase of 3000mm, a width of 1963mm, a height of 1440mm and a drag coefficient of Cd 0.195.

　　In terms of power, the maximum power of Xiaomi SU7 dual-motor version is 673 horsepower, the acceleration time of 0-100km/h is 2.78 seconds, and it is equipped with a () ternary lithium battery with a capacity of 101kWh, and the CLTC cruising range is 800km. The single-motor version has a maximum power of 299 HP, an acceleration time of 5.28 seconds from 0 to 100 km/h, and a capacity of 73.6kWh. The CLTC cruising range is 668km.

According to Yu Chengdong, chairman of BU, Huawei’s smart car solution, in a circle of friends, the number of new M7 models in the world has exceeded 50,000, and on October 6th, the number of new M7 models exceeded 7,000, reaching a new high.

It is understood that the reason why the new M7 model is popular in the market is that it has outstanding safety performance and excellent intelligent driving function. In terms of safety performance, the body structure of the new M7 has been re-molded, and the welding production line has also been re-transformed. The proportion of submarine-class high-strength thermoformed steel in the whole vehicle has reached 24.4%, which is 16% better than that of BMW X5L, and the proportion of "high-strength steel+aluminum alloy" in the whole body is 80.6%. HUAWEI ADS 2.0 advanced intelligent driving system (including laser radar *1, high-definition visual perception camera *11, millimeter-wave radar *3, ultrasonic radar *12) is installed in the intelligent driving version of the new car-asking M7, which can realize high-speed and urban advanced intelligent driving without relying on high-precision maps, and support parking service and ultra-narrow parking spaces.

Zhang Xiaorong, president of the Institute of Deep Science and Technology, told the media that due to Huawei’s advantages in technological innovation and intelligence, the new M7 in the world has stronger competitiveness in intelligent driving, car networking and artificial intelligence, attracting consumers. Citic Securities Research Report pointed out that Huawei Zhixuan has ushered in an inflection point in the M7 redesign after experiencing the first round of the M5/M7 model cycle.

Faced with the rapid outbreak of market demand, the manufacturers of the new M7 are also making every effort to ensure the supply of production capacity. The relevant person in charge of Sailis said, "In order to deliver the car to the users as soon as possible, Sailis Auto Smart Factory is accelerating the production capacity increase, strictly controlling the quality, strengthening the supply chain guarantee, and making every effort to ensure the high-quality delivery of new cars."

问界新M7上市后的火爆也重新点燃了资本市场对“问界汽车产业链”的热情，多只产业链相关个股走强。民生证券研报指出，随着合作车型的逐步推出，华为智能驾驶、智能座舱有望快速实现闭环，智选车产业链有望充分受益。

长盈精密(300115.SZ)：长盈精密在深交所互动易回答投资者提问时明确表示，公司是aito汽车的核心供应商之一。长盈精密作为新能源汽车及动力电池结构件行业的新锐，近年来在新能源领域的发展速度非常快，先后在上海临港、四川宜宾、江苏常州、福建宁德、四川自贡等地建设了生产基地，形成了从电芯结构件、模组结构件到电池箱体结构件、新能源汽车零组件等全系列产品线，客户涵盖众多国内外头部新能源汽车及动力电池企业。

联创电子(002036.SZ)：与华为在智能监控和智能驾驶等多个领域展开了深度合作，中标了多款高端车载镜头，是其最重要的镜头供应商之一。

川环科技(300547.SZ)：在投资者互动平台上表示，公司作为赛力斯的核心战略管路系统供应商，参与了赛力斯问界M5(含EV版)、问界M7的管路系统配套，并积极参与后续相关车型管路系统的同步开发。

 

Recently, I often see people asking on the Internet, Tik Tok is so popular, so which online celebrity has the most fans? As a result, Xiaobian searched the Internet, and there were different opinions. As a list maker, he must be realistic. So, he launched the list of the top ten big households in online celebrity, Tik Tok through the network Tik Tok data.

1. People’s Daily fans: 9492W

2. CCTV news fans: 8631W W.

3. Michael Chen fans: 6892

4. Dear- Dilraba

5, high fire

6. Liu Erdou who can talk

7. A small group OvO

8. Guo Congming

Xingyue L is really good. The official has always stressed that it is a compact SUV, but its wheelbase has reached 2845mm, which is a proper medium-sized SUV.

This positioning can be said that it wants to reduce the dimension and hit the joint venture compact SUV, such as CR-V, which won the top spot in SUV sales in April, or Qijun, which is going downhill. From another angle, is Xingyue L forced to lower its positioning in order to avoid direct competition with UNI-K and Mocha, which are currently in the limelight?

If it is a medium-sized SUV, then the pre-sale price of Xingyue L 148,000-188,000 yuan is really attractive.When it was officially listed, the price was mostly 145,800.(Shanghai Auto Show Eggs Guess), but if it is a compact SUV according to the official statement, then the price is probably too confident.

Whether it is medium-sized or compact depends not only on the wheelbase parameters, but on the actual ride performance. Many media always mention CMA architecture when describing Xingyue L, as if this is the best automobile production architecture in the world. It is true that this architecture has many advantages, but all along, no matter whether it is Xingrui, Xingyue or now Xingyue L, as long as the cars from CMA architecture have a minor problem-Space utilization is too low..

Perhaps this is the fact that we want to cover up in the name of "subversive". Now consumers will learn to look at the parameters and learn to use the comparison function. If we only look at the body parameters, the Xingyue L can be described as invincible in the compact SUV.

As the leading and participating basic core module architecture, CMA architecture can undertake the research and development and production of medium-sized cars, but in fact, the products of this platform are mostly between medium-sized and compact models. So we see that the models from CMA architecture are often as fierce as tigers before they go on the market, and when they see the sales volume …

The sales volume of Xingrui, also known as "subversive", can’t make a greater breakthrough in the position of around 10,000 units. As for Xingyue, it has long been forgotten; At present, the sales volume of 05, which comes from CMA and has high hopes, is about 2,000 units, and 01 fluctuates between 3,000 and 4,000 units. On the contrary, 06, which is not based on CMA, has gradually become the brand sales champion.Although the sales volume does not reflect the strength, it can reflect the degree to which products are accepted by the market.

Chinese people’s demand for space exceeds other factors. At present, I only briefly looked at the Star Yue L at the auto show, but several other cars of CMA have been evaluated. The main problem is that the head space is too depressed due to the uplift of the cockpit floor.Both front and rear rows, only 01 with the highest height performed slightly better, and this problem still exists on Xingyue L..

In fact, from the CMA architecture, we can understand why the space will be small.The space inside the car gives way to the stress zone of the car body, which can play a better protection role in the event of collision.. Therefore, it’s not nonsense that Xingyue L is called a version. The overall structure and details are very similar to XC60, and the safety level should not be bad. In this way, it is quite cost-effective to spend less than 200 thousand to buy a Taiwan.

Aside from the problem of space, in fact, Xingyue L is still very capable of playing.Especially in the application of interior design and intelligent car machine, the temptation is not small.

The most attractive thing about the new car is not the central control panel.It is the color matching of the interior of Xingyue L.The double-color design has the feeling of a luxury brand. The combination of the two colors can give the interior a distinct feeling, coupled with the grade of materials, which also gives the car Xingyue L a visual sense of advanced.

Although there is suspicion of drawing lessons from peace,But I have to say that this set of interior design of Xingyue L is much more careful than copying XC60 in appearance.. At the same time, the penetrating multimedia screen on the center console is also very eye-catching, extending from the center console to the co-pilot position. I have tried UNI-K before, thinking that it is the pinnacle of domestic interior design. I didn’t know that I was a little hasty until I saw Xingyue L.

It is enough to get started in configuration.Low-profile models have practical configurations such as transparent chassis and electric tailgate.And then raising the price will add more comfort equipment in turn. From this point of view, L also used his heart to do market research. Combined with its excellent mechanical quality, the comprehensive strength of Xingyue L is really strong.

Write it at the end

The Xingyue L must be a car designed to take the volume, otherwise it wouldn’t have been warmed up for so long, and from the past half-covered and half-ashamed to the present, I just use the engine. If you don’t believe me, just open the hood. Endorsement by motivation is more useful than saying anything.

The engine used did bring a lot of attention, but the three versions on sale are all 7DCT gearboxes, which is probably an important reason for the polarization of public opinion after the announcement of the pre-sale price of Xingyue L. In fact, I don’t have much opinion on dual clutch, but everyone has been paying attention to the power combination of 2.0T+8AT before, and the pre-sale price of this version has reached 178,800, which is really disappointing.After all, it is also 2.0T, and the price of the third generation is much more fragrant.

A pertinent evaluation of the car Xingyue L, its dimension reduction blow is probably more like "Reduced the level but not the price.",the space performance between compact and medium-sized SUVs has some advantages, but at the same time the price is higher. However, Xingyue L is also attractive in configuration and design, so let’s wait for its official listing before commenting on its future performance.

　　CCTV News:(Reporter Sun Xiaoyuan) On April 23rd, it was beneficial to open books. Today is World Book Day. CCTV reporter interviewed Yi Zhongtian, a famous scholar and writer, to talk about reading.

　　CCTV reporter: Why do people study?

　　Yi Zhongtian:Only humans have words, and only words can have books. Therefore, cats can only snore at home and people can read. Of course, you don’t have to read it, but it is always good to have one more option. Books are not the necessities of life, and reading is not the first need of life. Its function is actually to improve the quality of life and own taste. I am full of poetry and books. If you don’t want it, you don’t have to.

　　CCTV reporter: Why do you repeatedly emphasize "words"?

　　Yi Zhongtian:Because writing is the symbol of human culture. With words, human beings will truly become human beings instead of animals. Words are attractive, especially Chinese characters. Chinese characters themselves have a sense of picture and rhythm.

　　CCTV reporter: What kind of books do you prefer to read?

　　Yi Zhongtian:I advocate reading ancient books, preferably before the Yuan Dynasty. Pre-Qin and Han dynasties, Tang poetry and Song poetry, choose its classics to read, the heart can be quiet, clean and beautiful.

　　CCTV reporter: Is reading an easy task in the multimedia era?

　　Yi Zhongtian:Reading is actually a luxury, but it has nothing to do with economic conditions. It depends on whether you have time and want to read. Now there are public libraries all over the country, and as far as I know, the service is still very good.

　　CCTV reporter: How to treat online fragmented reading?

　　Yi Zhongtian:If you want to calm down, you’d better study. The Internet is so noisy, informative, fragmented and shocking. Reading is a quiet thing. A roll in hand, forget all the insults. Fatigue, troubles, entanglements and depression are all put aside. Of course, this book has to be fascinating.

　　CCTV reporter: In your opinion, what are the benefits of reading for individuals?

　　Yi Zhongtian:The greatest advantage of reading is not being useful. If you want to be useful, just surf the internet. I can even teach you how to cook online, so you don’t need to buy a cookbook. The fact is, reading makes people feel calm and clean. No matter how dirty things are, they will be cleaner if they become words. Text has the function of filter and purifier. After being converted into words, wars are not so bloody, disasters are not so horrible, and crimes may become intellectual games. Of course, the writer’s heart should be clean, and it is not good to teach obscenity and thieves. However, this is another topic.

　　CCTV reporter: Has the era of "reading for all" arrived?

　　Yi Zhongtian:In fact, reading is a very personal matter, and reading for all is only an advocacy or even an ideal. We certainly hope that the more people read, the better, but in my opinion, the era of reading for all will come only when reading becomes a way of life, and it is the way of life of most people. Here, it is important that people think reading is meaningful and interesting. Moreover, being interesting is more important than being meaningful.

　　CCTV reporter: What is the significance of reading in your writing?

　　Yi Zhongtian:I’m writing the History of China recently. It can be said that reading detective stories is of great help to my writing.

　　CCTV reporter: What books do you think you should read as a child?

　　Yi Zhongtian:Generally speaking, children are about luck, while old people are interested. Children’s reading is like following a tour group, depending on how the tour guide is, so teachers and parents are very important. A child can’t read Hegel even if you ask him to.

　　CCTV reporter: Can you still remember what books you read as a child?

　　Yi Zhongtian:When I was a child, I was basically free-range. My parents only supported non-interference in reading, so I gulped down The Outlaws of the Marsh and The Journey to the West in primary school, but I didn’t read A Dream of Red Mansions until long after I was an adult, because I thought it was not good-looking. Later, I was shocked to read it: so good? It seems that teenagers’ reading may need guidance, but coercion is useless.

　　CCTV reporter: When is the best reading time in life?

　　Yi Zhongtian:College is the best time to study. The study burden of college students is not as heavy as that of high school students, and they don’t have to work hard to support their families in the future, so I especially advocate that college students read more books. If nothing else, there will be no such convenient library in the future! College students should not be partial to their studies, but should be able to read widely. These books may not be used in the future, but the nutrition in them will be difficult to supplement in the future.

　　CCTV reporter: Can you give some reading suggestions to middle-aged people?

　　Yi Zhongtian:Getting married and starting a career is a hurdle in life, and reading depends on meeting the needle. My personal suggestion is that once you get out of the daily necessities, study some history and philosophy! When life enters the next stage, it’s time to make a summary for yourself and think about the future. However, it should be emphasized that reading is a very personal matter. No matter whose advice, it can only be used for reference. Interest is always the best teacher.

　　The Spring Festival of 2019, which just passed, is destined to make Chen Can and Jason unforgettable. Together with dozens of other Internet addiction teenagers, they spent the New Year in an Internet addiction treatment center in Beijing. China Youth Psychological Growth Base, located in the southern suburbs of Beijing, was founded in 2003, and it is the first institution in China that specializes in treating teenagers and youths with Internet addiction. Every child and young person who walks in here has a different history of internet addiction, but because of their internet addiction, they have brought similar pain and suffering to their respective families. In the past 16 years, the number of Internet addiction rehabilitation institutions such as China Youth Psychological Growth Base has increased from one to two or three hundred in China, which is a worrying phenomenon, because there are more and more Internet addiction teenagers, and the unfortunate families behind them are also increasing day by day.

　　The fall of a schoolmaster took only one semester.

　　At present, many children with Chen Can are enjoying their first winter vacation after entering the university. A few years ago, Chen Can’s mother imagined such a future for Chen Can, and believed that Chen Can must be a famous university. Chen Can’s mother recalled that Chen Can had excellent academic performance in junior high school. At that time, his goal was to be admitted to the best local high school with the first place in the county. However, everything changed after Chen Can fell in love with online games.

　　Chen Can, who is in front of the reporter of China Youth Daily and Zhongqing Online, is a polite and eloquent young man. He has entered the final stage of Internet addiction treatment in the psychological growth base of young people in China, and will soon resume his normal study and life. He regretted his experience of indulging in online games in the past few years.

　　Chen Can recalled that he was addicted to an online game in junior high school. He played for three or four hours after school every night, and rarely fell asleep before 12 o’clock at night. However, due to my solid academic foundation and high learning efficiency in class during the day, my academic performance has not been greatly affected.

　　In the senior high school entrance examination, Chen Can’s score was among the top ten in the county. Although there is a certain gap from the goal of getting the first place in the county, it is enough to ensure that he can successfully enter the best local high school.

　　After entering high school, Chen Can continued the habit of staying up late to play games every night, but his high school studies were obviously aggravated, and it was already difficult for him to take both games and studies into consideration. In junior high school, Chen Can can still take a nap if he is too sleepy in class during the day, which basically won’t have much impact on his study, but it is impossible in senior high school. Due to lack of energy during the day, there is no guarantee to listen carefully in class. In just one semester, Chen Can’s academic performance has dropped sharply. After a day’s suspension due to a conflict with the teacher, Chen Can found that the suspension would give him more time and reason to play games, and then he began to deliberately skip class, and his learning progress could not keep up. Later, Chen Can directly applied for suspension.

　　To Chen Can’s mother’s distress, as a parent, there is nothing she can do in the face of her son’s addiction to games and the resulting "fall" in life.

　　Chen Can’s mother recalled that in fact, as early as junior high school in Chen Can, she and Chen Can’s father had been urging Chen Can not to play games for so long, but the dissuasion had little effect. Later, it was even easy to cause Chen Can’s emotional catharsis. Chen Can’s mother remembers that once there was a guest at home, Chen Can kicked over the gift sent by the guest in order to express his dissatisfaction, which was very rude. As for losing your temper with your parents, it is even more common. At first, Chen Can’s mother thought that the child was rebellious in adolescence. After this period of time, the child would get better. Until Chen Can’s academic performance in high school plummeted and quickly changed from a "schoolmaster" to a stubborn poor student, Chen Can’s parents thought that the child was so addicted to games that it was necessary to be treated.

　　Chen Can’s mother first found a friend who is a psychiatrist. After a preliminary diagnosis, this friend found that Chen Can’s Internet addiction was very serious, and suggested taking measures to quit it as soon as possible.

　　When I heard the doctor’s diagnosis of her son, Chen Can’s mother was desperate for the first time in her life. The child who once made herself and the whole family extremely proud actually fell to the point where serious mental problems appeared because she was addicted to online games.

　　Now Chen Can has realized that at the height of Internet addiction, he was not only obsessed with online games, but also evaded and rejected real life. He would rather chat with people online than talk to them in reality.

　　In April, 2017, Chen Can came to China Youth Psychological Growth Base for the first time under the leadership of her parents, but in order to get back to school before school starts in September, the treatment lasted only five months. As a result, because of incomplete treatment, Chen Can relapsed after returning to school for one month.

　　In December 2017, Chen Can once again came to the China Youth Psychological Growth Base. After a winter vacation, he thought he was good, but when he got home, he quickly returned to the state of being addicted to online games.

　　In May 2018, Chen Can’s parents took Chen Can to the China Youth Psychological Growth Base for the third time. This time, the treatment has been as long as nine months now. The doctor’s advice is that the treatment will not be over until Chen Can is completely cured of Internet addiction.

　　As the treatment has entered the final stage, it is expected that Chen Can will be able to really return to normal life when the new semester begins. But precious youth has been delayed for three years. Chen Can’s former senior one classmates have entered university life at this time, while Chen Can’s mother has already given up her dream of a famous university for her son.

　　Chen Can felt that he was unlikely to go back to high school again. He planned to study high school courses by himself while working, and then he planned to enter the university. Chen Can’s mother no longer expects her son to be admitted to the university. Her only expectation is that Chen Can can lead a normal life safely.

　　A former e-sports player who lost himself.

　　Jason, 26, has been addicted to Internet for almost 10 years.

　　Jason’s father told the reporter of China Youth Daily and Zhongqing Online that Jason had been addicted to online games since his sophomore year. At that time, he went to Internet cafes every day, and his studies were a mess. There was nothing the school could do about how to save the child, so it suggested that Jason’s father transfer him to a local militarized school.

　　In the new school, Jason’s mobile phone was confiscated, and he usually lived in the school. He was forbidden to leave the school at will. He didn’t have access to online games at all. In this way, Jason’s academic performance gradually picked up, but Internet addiction also tortured him mentally. In the first half year of his new school, Jason’s father lied about his child’s illness three times to meet his son’s internet addiction demand, helped Jason to ask for leave, took him out of school and took him home to play online games. However, since then, Jason’s Internet addiction has been temporarily suppressed under the strict control of the school.

　　After studying in a new school for two years, Jason was finally admitted to a good local university. After going to college, Jason’s playing games was no longer out of control. Jason told the reporter of China Youth Daily and Zhongqing Online that his studies in college were not affected by playing games. However, Jason’s father said that his son spent almost every day in the Internet cafe since his sophomore year, and finally he graduated from college, just muddling through.

　　Jason also participated in the national college students’ e-sports competition and won an award when he was in college, but it was this experience that made him understand that an e-sports player is far from playing games, and needs strict and boring training. When entertainment turns into work, few people can actually persist.

　　Therefore, when talking about quitting his job one year after graduating from college and starting to focus on online games completely, Jason’s answer to the reporter’s question of why he didn’t take part in e-sports competition again was that he could never aim at becoming an e-sports player, because it was too difficult to take that road.

　　In the summer of 2016, I graduated from Jason University, and then entered a local company with good conditions in all aspects step by step. However, work can’t bring people a sense of excitement and accomplishment as quickly as games. After gradually discovering the dullness of work, Jason began to devote more energy to online games, from going to Internet cafes to play games after work at the beginning, to taking time off to play games, and then to absenteeism to play games. The unit leader talked to him again and again, and talked to his parents, but they couldn’t make him change his mind.

　　Less than a year after graduating from college, Jason voluntarily gave up his first job in life, and then looked for several jobs, but all of them could not be maintained within a few days. Jason’s father knows very well that his son’s mind is completely on online games. Where can real life bring him excitement and excitement like the online world?

　　In the following year, Jason lived a black-and-white life. Jason’s father was annoyed but helplessly watched his son spend every night in the Internet cafe. He went home to eat and sleep early in the morning, slept until three or four o’clock in the afternoon, and then ate something to go to the Internet cafe. Later, Jason stopped going to Internet cafes, so he shut himself in his room all day. He said that he didn’t always play games, and he spent a lot of time browsing and chatting with people online, but he just couldn’t leave the computer.

　　Jason’s father found that his son, who was cheerful and talkative, had become listless and could not even speak fluently after blocking himself in the online world for nearly a year.

　　Jason’s father felt that his son was "dying" mentally, and he had to find a way to save his son.

　　In May, 2018, Jason’s father made up an excuse to cheat Jason to Beijing and live directly in the psychological growth base for teenagers in China. Jason found that he came here to give himself up Internet addiction, and then he rebelled by means of hunger strike, leading other children to "riot" and running away. Jason’s father was determined not to compromise with his son.

　　After various means of resistance failed, Jason finally understood his father’s determination and began to receive treatment.

　　The treatment process is full of challenges. After the son started Morita therapy (the treated person is alone in a room with only one bed in the room, which ensures the basic living conditions of the treated person, but there are no social activities, reading, entertainment and other activities to force the treated person to think, examine and recognize himself), Jason’s father did not expect that other children only need Morita therapy for 30 to 40 days, but his son actually did it for 70 days.

　　The harm of Internet addiction to teenagers will become increasingly prominent.

　　In the past 16 years, China Youth Psychological Growth Base has treated more than 10,000 teenagers with Internet addiction. Tao Ran, director of China Youth Psychological Growth Base and director of Addiction Medicine Center of Beijing Military Region General Hospital, told China Youth Daily and Zhongqing Online reporter, "A large number of examples show that even if teenagers with Internet addiction complete the treatment of quitting Internet addiction, the physical and mental harm that Internet addiction brings to children will be lifelong."

　　First of all, Internet addiction does great harm to children’s health.

　　When Tao Ran treated the children, he found that 90% of teenagers with Internet addiction were lean and thin, and their weight was not up to standard. During the treatment in the base, these children are also generally weak and sick. If the weather changes slightly, they will easily catch a cold and have a fever. Gastrointestinal function is also worse than that of healthy children.

　　The problem of vision decline of teenagers with internet addiction is also very prominent. According to the recommended standards of international medicine, teenagers over 8 years old should play video games for less than one hour every day, but teenagers with internet addiction generally play video games for more than three or four hours every day, which can easily cause serious damage to their vision.

　　Internet addiction teenagers have been sitting quietly for a long time facing computers and mobile phones, and lack of sports. Tao Ran said sadly that these children were supposed to be the most energetic, sunny and energetic, but because they were addicted to games, they delayed the best opportunity for physical development.

　　Secondly, the permanent damage caused by internet addiction to children’s brains directly affects children’s intellectual development, mental state and social life ability.

　　According to Tao Ran, related research shows that long-term addiction to video games will lead to frontal lobe ischemia of teenagers’ brains and affect their development. In addition to affecting children’s intellectual development, the most important thing is the harm caused to children’s psychological development.

　　Tao Ran said that there is now a metaphor for Internet addiction teenagers as "machine brain". This means that teenagers with internet addiction generally have no normal emotions and feelings, and like a robot, they treat people and things around them with a cold attitude. They only have emotions when they are addicted to games, but in real life, they are not interested in everything.

　　However, human beings are gregarious animals, and the development of human society is based on gregarious and social interaction. Only normal communication between people can achieve healthy psychological development. If a teenager or a minor faces a computer or a mobile phone every day and looks for life in the game, his world outlook, values and outlook on life are not mature, and his brain is still in the developing stage. In this state of life, these internet addiction teenagers often have no human feelings, do not understand interpersonal relationships, leave school, and then leave society when they are older. Their life has become virtual, that is, to face life in the way of games, and then to moralize and legalize.

　　In Tao Ran’s view, the mental development of teenagers with Internet addiction has been seriously affected because they have been addicted to online games for a long time, and their mental age is often 4 to 5 years younger than their actual age. The immature psychology of teenagers with internet addiction, coupled with the misleading that either you hit me or I hit you and kill people in the game world, leads them to tend to solve problems by violence.

　　According to Tao Ran’s investigation, about 86% teenagers with Internet addiction have used violence against their relatives.

　　When parents and family members stop themselves from playing games, teenagers with internet addiction often beat and scold their parents and family members instead of admitting their mistakes. What’s more, if their requirements for playing games are not met, teenagers with Internet addiction may even kill their parents. On December 31 last year, such a tragedy happened in Hengnan County, Hengyang City, Hunan Province. A 13-year-old junior high school student killed his parents with a hammer because he couldn’t ask his parents for the internet fee. Such vicious cases related to Internet addiction have been common in the past few years.

　　The China Youth Psychological Growth Base located in Beijing has not received many teenagers with Internet addiction from Beijing, accounting for only about 5%. This is another typical phenomenon that Internet addiction harms Chinese teenagers, that is, the bigger the city, the less serious the problem is, the situation in small and medium-sized cities is worse than that in big cities, and the problem of teenagers with Internet addiction in rural areas is the most serious.

　　Tao Ran said that mainly because of the families in big cities, children get more perfect family education, and parents’ educational concepts are more scientific, so they will avoid and interfere with children’s excessive contact with video games as soon as possible. In addition, children in big cities have too many things to play and learn, and they don’t have so much time and space to indulge in online games.

　　In contrast, children in rural areas are obviously lacking in family education, and some rural children may also be left behind. Grandparents are responsible for taking care of their children, and often have no more energy to restrain their children from surfing the Internet and playing mobile phones.

　　Don’t think that the problem of internet addiction teenagers in rural areas is far away from those of us who live in big cities. Tao Ran said anxiously that in the future, after these left-behind children and internet addiction teenagers in rural areas enter the city, their psychological and personality problems caused by online games for a long time really need the attention of the whole society. "You can’t imagine who these internet addiction teenagers may hurt after what they encounter."

　　Behind the name recognition of e-sports is the growing problem of teenagers’ internet addiction.

　　On November 3, 2018, the League of Legends S8 season global finals, the IG team from China won the championship. For a time, domestic media rushed to report, including some mainstream media that had previously reserved their position on e-sports. Looking at the past two years, the exposure rate of e-sports in the media is getting higher and higher, from the analysis of professional industrialization of e-sports, to the reports that China players have repeatedly won good results in world competitions, and then to the discussion of e-sports entering the Asian Games and the Olympic Games. However, compared with the stricter control of the media in reporting e-sports in earlier years, today’s reports are more speculative and less cautious.

　　Chen Can’s mother and Jason’s father, as the deepest appreciators of the serious harm caused by Internet addiction to teenagers, strongly oppose the increasingly obvious high profile of e-sports.

　　E-sports and video games are different, but they are all based on video games. Children only see some media speculating on e-sports, so they have a tough reason to resist parents’ restrictions on playing games. But how many children can become world champions from an internet addiction teenager?

　　Chen Can’s mother said, "For the development of e-sports, the state should have legislative supervision. Whether children can take the road of e-sports in the end depends on the evaluation of authoritative institutions to tell them whether they are suitable for the development of e-sports. Of course, we can’t completely ban e-sports, but we can’t mislead most children like this. "

　　Jason’s father said, "Successful e-sports players are only a small part of the pyramid. It is actually very difficult to take the road of e-sports. In my opinion, the media should publicize it comprehensively and make minors and parents aware of this problem. Now, they only see the bright side, but rarely notice that it is impossible for everyone to become a professional player in e-sports, let alone win the championship. We can’t let it (game makers) dominate public opinion. We want everyone to clearly see the harmful aspect of Internet addiction. "

　　In addition, Jason’s father also thinks that it is difficult for the state to strengthen the supervision of online games so that children don’t play at all, so the key is how to control them. Parents should also analyze why some children are addicted to online games and some children are not. The deeper reason of addiction is family education, so it is necessary to help children enhance their psychological quality and anti-frustration ability during their growth.

　　For video games to expand publicity in the name of e-sports, Tao Ran’s suggestion is that e-sports must be over the age of 21 or 22 (equivalent to graduating from college) to participate. This avoids the participation of teenagers and young people whose brains are developing and whose "three views" are being established. E-sports can be played, but it must be played by adults over the age of 21 or 22. Tao Ran found that 80% of teenagers with Internet addiction wanted to become e-sports players, which actually became an excuse for them to indulge in online games.

　　As far as schools are concerned, schools and teachers should publicize the dangers of excessive use of computers, electronic products and addiction to games just as they do anti-drugs. Instilling children with this danger from an early age may sprinkle venom in their hearts and sow the seeds of defense.

　　In addition, schools and parents should encourage children to develop more hobbies. Tao Ran said that teenagers with Internet addiction have a common problem — — There are few hobbies, and parents have not cultivated their hobbies well since childhood. They only have to study, and suddenly they come into contact with this game, which must be interesting. Another is to cultivate children’s good interpersonal relationships from an early age. Now there are many only children, and children have no playmates, so they can only play computers and mobile phones. Tao Ran suggested that parents should raise a small animal for their children to release their energy and let them learn to care about others. In addition, parents should reduce or even eliminate electronic nanny products in the process of children’s education. Children under 8 years old are not recommended to touch video games. Children over 8 years old can play for half an hour every day from Monday to Friday and for one hour every day on weekends.

　　In the past two years, there has been more and more publicity about e-sports in public opinion. Tao Ran believes that this is because some of our game manufacturers actually hold the tools of public opinion, which are the media while developing games. If the enterprises selling tobacco have mastered the media tools, can it still say that smoking is harmful to health? Therefore, game manufacturers will use their own media platforms to talk about the infringement of games on children, and say that games need to be controlled? An enterprise that grasps public opinion will certainly sing a song of praise for what it has developed.

　　Then, as a game manufacturer, at the same time, it holds a powerful tool of public opinion. Is this inappropriate? Should we have a system similar to the Anti-Monopoly Law, forcibly divest the media platforms of these companies, or split enterprises?

　　E-sports entering the Asian Games and possibly entering the Olympic Games is a hot topic of public opinion in recent two years, and it is also a powerful starting point for e-sports to carry out image innovation. However, the so-called competition of electronic games itself is still controversial.

　　In September last year, Yi Jiandong, a famous sports scholar, put forward "Identification of Ten Problems in E-sports in China", pointing out that "E-sports, as a new intellectual competition and spiritual entertainment, is different from sports that seek to strengthen physical fitness or physical limits, and can develop independently according to its own laws. Putting e-sports into the sports system has many adverse effects on itself and sports, especially on the concept and value system of sports. The development of e-sports in China is under the special background of the immature youth sports in China, the highest myopia rate in the world, the prevalence of chronic diseases, the poor fitness atmosphere, and the seriously low fertility rate. It is necessary to get rational policy regulation and even levy special taxes on the industry in order to gradually achieve the coordinated effect of social economy and culture. The author suggests that the government and even e-sports investors support large-scale and long-term research on the defects, drawbacks and deficiencies of e-sports, so as to form an objective, fair and balanced e-sports research and communication pattern, thus realizing the rational, peaceful and sustainable development of e-sports. "

　　Last December, at the Seventh Olympic Summit Forum hosted by the International Olympic Committee, some participants believed that the game industry where e-sports is located is business-driven, while sports is based on values. There is a huge difference in the basis of existence, which is why it is difficult for e-sports and sports to reach the same goal by different routes.

　　Yi Jiandong said in "Identification of Top Ten Problems of E-sports in China", "From the current point of view, the IOC’s project selection rules and practices do not support the possibility of e-sports becoming an Olympic project in the near future."

　　(Chen Can and Jason are pseudonyms in the text)

　　Beijing, February 18 th