BYD’s Electric 2015: Taking "Tang" as "Ming"

　　From 19: 38 to 20: 58, Wang Chuanfu talked about solar energy from oil, smog from disease, and the South China Sea issue from the Straits of Malacca … … For a whole hour and 20 minutes, during the seemingly casual chat, he set the tone for BYD in 2015 at the macro level through his feelings: focusing on new energy.

　　This scene took place at the Yantian Sports Center in Shenzhen on the evening of January 20th, the scene of BYD’s first Difen Conference. In fact, this conference has another name — — BYD’s "World-class Technology Analysis Conference" is held once a year. Presumably, at the last conference, a 70-page brochure, which listed almost all BYD’s technologies, still made the experienced media people remember it vividly.

　　This year’s conference, in addition to changing the name, the theme seems to have changed a little. Don’t talk about electronics, interconnection, cloud and technology … … Just talk about new energy. Starting from the pre-sale price of 300,000 yuan in Tang Dynasty, Song, Yuan and even Ming were mentioned in turn. The 6-engine 4-drive technology killer and the 3.9-second 100-kilometer acceleration time were indeed enough to support the gold content of the most important conference in BYD’s eyes.

　　BYD’s vision of a new energy empire is gradually coming to fruition, starting from the field of public transportation and finally cutting into the personal consumption market. Wang Chuanfu said, "When all this is done, I can retire.".

　　"Tang" at the beginning

　　Last year, BYD Qin accidentally caught fire again. The annual sales volume of 14,747 units, in addition to firmly sitting on the throne of new energy vehicle sales champion, is a real test of BYD’s production capacity. The phenomenon of demand exceeding supply, led by Shanghai, frequently appears in eight cities where Qin landed.

　　Compared with Qin’s dual-engine and dual-mode, after adding a motor, Tang evolved into a three-engine four-wheel drive — — A 2.0TI engine with two motors in front and rear, and four-wheel drive. It is worth mentioning that in terms of four-wheel drive technology, BYD Tang is not equipped with a transfer case and a transmission shaft like the traditional four-wheel drive model, but drives the front and rear axles independently by two motors, and then the power is distributed by a unified control system to realize four-wheel drive. With the peak torque of the front and rear motors of 250Nm and the maximum power assistance of 110kw, Tang’s 100-kilometer acceleration performance after technical optimization increased from 5.9 seconds in Qin Dynasty to 4.9 seconds.

　　In order to highlight Tang’s acceleration performance, BYD specially arranged the test drive experience of the car on the morning of the conference. Although due to the limited number of vehicles, not every media and Difen has the opportunity to experience it, according to the participants who experienced it, Tang’s sense of acceleration is somewhat similar to Tesla Model S, with a strong sense of pushing back and even a brief dizziness. Judging from the results of the 200-meter linear acceleration, Tang’s performance was basically stable at around 7.9 seconds when he took four people in the car.

　　In the driving mode, Tang offers the choice of HEV (four-wheel drive+sports+hybrid mode) and EV (four-wheel drive+economy+pure electric mode). The former focuses on performance, and the engine and motor work together, with the best power; The latter focuses on economy, and the power battery provides electric energy to drive the vehicle with the power supply machine.

　　If the vehicle is short of power in EV mode, the system will automatically switch from EV mode to HEV mode, and use the engine to drive. When the vehicle is driving at a relatively stable medium and high speed, part of the torque output by the engine will drive the front motor to generate electricity, and the rear motor will drive, giving consideration to economy and four-wheel drive.

　　As the highlight of the conference, Tang announced the pre-sale price of 300,000 yuan and 600,000 yuan. Interestingly, when BYD was the first to announce the pre-sale price of 600,000 yuan, the friends at the scene were all shocked into a cold sweat. Later, when everyone looked intently, it turned out to be the extreme version of Tang. This price can’t explain the problem, but only show the attitude. The pre-sale price of the ordinary version of Tang is 300,000 yuan, which Che Yun thinks is reasonable. With the subsidies from each city, the sales volume of this car is expected to surpass that of Qin.

　　Interestingly, within 12 minutes after the official acceptance of the reservation at 5: 42 on January 21, the first batch of 100 Tang cars, including 98 regular models and 2 extreme models, were quickly declared sold out.

　　"Song and Yuan Dynasties" Follow-up

　　In April last year, BYD released the "542 Strategy", in which "5" means that all models are accelerated within 5 seconds at 0-100km/h, 4 represents all-round four-wheel drive and 2 represents fuel consumption within 2L per 100 km. As the first model of this strategy, Tang is just the beginning.

　　Lian Yubo, senior vice president of BYD Co., Ltd. and chief engineer of automobile industry group, said that after Tang Dynasty, Song and Yuan will join the "542 Strategy" vehicle camp in the second and third quarters of this year, because both Tang, Song and Yuan models are SUVs, and 2015 will be BYD’s "SUV Year".

　　At the press conference, Song Heyuan’s model parameters were also announced for the first time.

　　It is reported that Song is located in a compact SUV, equipped with a dual-mode full-time electric four-wheel drive system. The powertrain consists of 1.5TI+DCT+ motor, with a vehicle mass of 2000kg, a length, width and height of 4,565/1,830/1,720 mm respectively, and a wheelbase of 2,660 mm. Yuan’s size is smaller than Song’s, and it is also equipped with a dual-mode full-time electric four-wheel drive system. The vehicle’s mass is 1850kg, its length, width and height are 4320/1765/1650mm respectively, and its wheelbase is 2520 mm.

　　Of course, don’t forget the business. Although it is not an SUV, this MPV model, which was unveiled at last year’s Beijing Auto Show, is also part of BYD’s lineup of new energy vehicles. The company is equipped with dual-engine dual-mode technology, and its hybrid system consists of a 1.5L gasoline engine with a maximum power of 80kW and a 110kW motor, with a combined maximum power of 190kW. It is reported that the car’s comprehensive fuel consumption per kilometer is 2.24L, and the acceleration time of 100 kilometers is only 7.5 seconds, which is MPV… … ..

　　In addition, in the interview after the press conference, a model named Han was also revealed by Wang Chuanfu, but he did not further disclose the specific parameters and launch time of the car.

　　The "Ming" of the finale

　　In Wang Chuanfu’s view, BYD’s limit in the field of new energy vehicles is far more than that, and they are "making big moves". BYD said last year that "Tesla was built in minutes", and now this car is really coming.

　　At the press conference, Lian Yubo said that BYD will launch the first six-engine four-wheel drive model "Ming" in 2017, which is equipped with an engine and five motors. The five motors are one series motor and four motors that drive four wheels respectively. In BYD’s eyes, this is a six-engine four-wheel drive dual-mode "big killer", and the acceleration time of 100 kilometers will reach 3.9 seconds.

　　Wang Chuanfu introduced that in addition to performance optimization, the biggest feature of "Ming" is safety. "Traditional mechanical vehicles are single-point. In the electronic age, they can be driven in a distributed way. Each wheel corresponds to a motor to achieve a negative 100% torque. In 600 milliseconds, many actions can be done to stop traffic accidents by electronic control."

　　In addition, Wang Chuanfu revealed that with the technical support of six-engine four-wheel drive, BYD will develop an active safety system, including the functions of car body self-balancing, braking failure prevention, steering failure prevention, rollover prevention and side slip prevention, all of which are intelligently adjusted by driving the wheels of the motor.

　　Charging matching

　　In addition to the product itself, BYD also publicly displayed the charging tower of pure electric vehicle in the air and the 3+3 circulating stereo charger in Shenzhen Pingshan factory for the first time on the morning of the conference, and released relevant data.

　　BYD Tower has 10 floors, and adopts a rotating tower structure. 40 cars can be parked on a single floor, and 400 cars can be parked and charged at the same time on the 10th floor. The 40kW fast charging equipment can fully charge BYD E6 within 2 hours. It is reported that the total power of the entire charging tower is 14400kW. In the charging tower, users can observe the charging status of vehicles in real time through the LED screen in the lounge.

　　In addition, the total parking capacity of the 3+3 circulating stereo charger is 72 sets, and there are 2 sets of parking devices consisting of 3 units, each unit can park 12 cars. It is reported that each parking space is equipped with charging equipment with a power of 40kW and a total installed capacity of 2950kW (including lighting and air conditioning). According to the charging time, 216 vehicles can be served every day.

　　Che Yun summary:

　　Since it set foot in the automobile industry, BYD has always been questioned, speculated and criticized. It is true that we must recognize its problems, such as the matching of vehicle workmanship details with core technologies, such as the capacity problem after the expansion of new energy vehicle product line this year, and so on. However, we should not deny its advantages, such as its corporate engineer culture.

　　By the way, in addition to the product itself, BYD has made some progress this time. They gradually realized the value of Difen to themselves. This is a group of people who know BYD better than BYD himself and the media. This conference set up a link where Di Fen represented Wang Chuanfu as a gift. This gift was nothing but a suggestion made by Di Fen to BYD. When Wang Chuanfu received this heavy gift, he choked when he spoke.

　　

　　CCTV News:The National Health and Wellness Commission held a press conference on the afternoon of the 31st. Relevant responsible comrades from the Ministry of Education, the Ministry of Agriculture and Rural Affairs and the National Health and Wellness Commission will attend the press conference to introduce the situation of epidemic prevention and control during the Spring Festival and the Spring Festival.

　　Recently, in some places, the health monitoring and nucleic acid detection of returnees have been "overweight" and "across the board", which has aroused widespread concern in the whole society and caused dissatisfaction among some affected people. On the basis of summing up the experience and lessons of the previous stage, the state formulated the epidemic prevention and control policy in Spring Festival travel rush according to law, in order to reduce the risk of epidemic spread as much as possible, so as to protect the health of the people, and never to set obstacles beyond the prevention and control needs for the Spring Festival reunion.

　　"Overweight at different levels" and "across the board" are both lazy policies and a waste of valuable epidemic prevention resources. All localities should standardize the implementation of epidemic prevention and control requirements during the Spring Festival travel rush in 2021, do a good job in epidemic prevention and control scientifically and accurately, and must not arbitrarily "overweight" or "overweight at different levels" on the basis of the current policy, and must not engage in "across the board" in their work. Specifically, for provinces outside Beijing, to achieve the "six noes", people from other places should not be arbitrarily prohibited from returning home for the New Year, centralized and isolated measures should not be implemented for returnees, nucleic acid testing should not be carried out for non-key people who flow to cities across provinces in low-risk areas, nucleic acid testing certificates should not be checked for non-key people who return home in low-risk areas in the province, home health monitoring should not be carried out for returnees in the province, and the period of home health monitoring should not be arbitrarily extended. All localities should rectify the deviation in time, and the comprehensive group of joint prevention and control mechanism in the State Council will pay close attention to the implementation of policies in all localities, and will notify the implementation of policies that obviously do not meet the requirements and demand immediate rectification.

　　Original title: BYD Han EV test drive evaluation: luxury and technology live up to the name of flagship

　　Beijing, September 6 (Reporter Zhang Xu) Since the listing of Han EV, it has become BYD’s hottest pure electric car. As a flagship model, it integrates all new technologies and technologies. Brand-new design language, luxurious interior atmosphere, blade battery, IPB intelligent brake and Dillink 3.0 intelligent network connection system are all applied to Han EV, and they live up to the name of flagship.

　　Another Deduction of Oriental Aesthetics

　　Han EV adopts the latest EV Dragon face family design language. Compared with the previous EV models, it simplifies the exaggerated big mouth grille design and replaces it with this widened matte metal trim. The flat design is not only simple and elegant, but also improves the sense of the whole front.

　　The shape of the headlights is slender and magical, and its light source adopts a matrix LED light group. When you unlock the vehicle, LED daytime running lights and LED headlights light up in turn, just like waking up a sleeping dragon, which is very sci-fi. At the same time, the inner folding line design of the lower part of the front bumper with the figure-eight diversion duct not only enriches the shape of the front face, but also brings a strong sense of movement. This brand-new design style has become a unique symbol of BYD EV models.

　　From the side, the first impression of Han EV is long, very long. As a flagship model, its body length reaches 4980mm, its width is 1910mm, and its height is only 1495 mm. Together with the wheelbase of 2920mm, it makes the whole look very long and narrow. The through waistline creates a dive posture, and the design that the arched lines at the rear fender are combined with the tailgate cover shows the car’s sense of strength and movement to the fullest.

　　In fact, there are some hidden design details and technical configurations on the side of the car body. The first is the hidden electric door handle, which increases the sense of ceremony and also reduces the wind resistance. In addition, the extended door handle is engraved with the LOGO of "Han". This detail is handled very delicately, which always shows the identity of the flagship model.

　　Secondly, the exterior rearview mirror similar to the shape of water droplets can further support the reduction of wind resistance. NFC function logo is also marked on the exterior rearview mirror. When you forget to bring your car keys when you travel, you can easily do it with your mobile phone, which is convenient and practical. In addition, thanks to the smooth body lines of the whole vehicle and these fine designs, Han EV can have a drag coefficient of 0.233.

　　The design of the rear of the car is still simple and clear. The rear is formed by multiple horizontal lines, which makes the overall visual width even better. The through taillights are decorated with silver chrome, which looks very delicate. The most special thing is that the taillights incorporate the design elements of the dragon claws, and the red light strips inside are very beautiful after lighting.

　　Luxury and technology coexist.

　　The center console of Han EV is still a familiar dynasty series style. The rotatable central control screen is eye-catching. The leather package that can be reached everywhere is matched with wooden decorative boards and leather stitching, which creates the texture and luxury atmosphere of the whole interior in a very good position.

　　In fact, sitting in the car, the first impression is not this luxurious and scientific center console. It’s the seat of Han EV, which is really comfortable. The seat is made of perforated leather, which is in place for leg support, waist support, wrapping on both sides and head support, and the padding of the seat is very soft, just like sitting on a soft and supportive leather sofa. In addition, the seat is also equipped with ventilation and heating function, which can bring high-quality riding experience in winter and summer.

　　The steering wheel is designed with a flat-bottomed Shuang Fu, with excellent grip and reasonable layout of multi-function buttons on both sides, making it easy for people to find the corresponding functions.

　　It is not surprising that the 12.3-inch full LCD dashboard appears on BYD models, and the information that can be displayed is also very rich, and it provides three theme modes: classic, concise and sports. However, with the switching of ECO/SPORT driving modes, each theme will also present two different color backgrounds.

　　BYD’s latest DiLink3.0 car system is installed in this 15.6-inch rotating screen. The brand-new UI design is the biggest change of the new system. Its design is inspired by Tai Chi and ancient jade elements, and with high resolution and good response speed, the central control screen has excellent visual sense and practicality.

　　Han EV’s gear area was officially named "BYDHeart Dragon’s Heart". Its brand-new gear is small and full to grasp, and the layout design of surrounding buttons also improves the convenience of operation. This area is equipped with multiple function buttons such as automatic parking, volume adjustment, driving mode adjustment, kinetic energy recovery adjustment, etc. However, there are also some regrets. Bright black is seriously reflective in the case of sufficient light, and it is still difficult to operate this area while driving.

　　Sitting in the back row, the comfort of the seat is as good as that of the front row. The head, back and legs are well supported and wrapped, and the padding in the seat is soft enough. In addition, the boss key, the co-pilot, and the independent air conditioning control panel in the back row are standard in all the EV systems.

　　Beyond the driving experience of the same level

　　The model we tested this time is the distinguished version of Han EV with long battery life. It adopts the power layout of single motor precursor, and is equipped with a permanent magnet synchronous motor with the maximum power of 163kW and the maximum torque of 330N·m, and the acceleration from 0 to 100 km/h is 7.9 seconds. Although it is not as fast as 3.9 seconds per 100 kilometers of the four-wheel drive high-performance flagship model, it can only make a choice in order to have a battery life of 605KM.

　　BYD’s blade battery is the highlight, and the space utilization rate inside its battery pack can be improved by 60%-80% compared with the traditional battery pack. This also makes the battery capacity reach 77kWh and the energy density reach 140Wh/kg.

　　In daily driving, the accelerator pedal and brake adjustment of Han EV are more like a fuel car. When the vehicle starts to accelerate, the power output of the motor is linear and uniform without any sudden feeling. When braking, the vehicle will stop linearly according to the driver’s braking force. It is worth mentioning that when the vehicle decelerates at low speed, the initial braking force is slightly stiff, but the situation has improved after the adjustment of the comfort of the brake pedal.

　　The new car offers three driving modes, except snow mode, ECO and SPORT are the two most commonly used modes. Because it is a single motor model, when driving in ECO or SPORT mode, I feel that there is not much difference between them, but the dynamic response of the latter is faster.

　　In addition, the car also provides standard and large two-stage kinetic energy recovery adjustment. When the kinetic energy recovery is in the standard mode, after releasing the accelerator pedal, the vehicle will slow down like a fuel truck without any dragging feeling; When the kinetic energy recovery level is high, although the vehicle will obviously slow down, it does not bring a strong sense of drag, and the whole kinetic energy recovery process is smooth and natural.

　　Han EV has excellent control over NVH. In terms of wind noise, thanks to the double-layer glass in the front row, almost no obvious noise can be heard within 100km/h, and the interior quietness is very satisfactory. Compared with the former, the performance of tire noise is slightly inferior. When the vehicle passes through some rough sections, the noise is more obvious, but it is within the acceptable range.

　　The car adopts the combination of front McPherson independent suspension and rear multi-link independent suspension, and the chassis suspension is set with toughness, which ensures the comfort of the car and has certain support. In the face of bumps such as speed bumps, manhole covers and damaged roads, it is handled properly without unnecessary shaking, but the vibration filtering effect is slightly not calm enough for continuous fine vibration.

　　summary

　　On the whole, the performance of Han EV is quite outstanding. Whether it is the appearance value, interior materials, high configuration and technical strength, it is well-deserved as BYD’s flagship car. And it can meet the needs of many consumers for space, quality and configuration at a price of less than 300 thousand yuan, which may be the secret of keeping sales of Han EV.

On April 28th, 2023, the delivery ceremony of Qin PLUS EV/ Qin EV Travel Edition Blade Battery New Energy Network was held in the new store of Anhui Xiangdi Business Department in Baohe District, Hefei. BYD delivered more than 100 new energy rental network cars this time, and guests and media friends from all walks of life witnessed this grand moment.

Leading representatives from BYD manufacturers, local mainstream media in Hefei and a large number of friends from online car drivers attended the event, which responded to the call for green development with practical actions, highlighting BYD’s "leader" position in the new energy market.

At the beginning of the event, BYD addressed the delivery ceremony to Mr. Wang Jun Bao, the general manager of the public business department, and Mr. Zhang Jian, the general manager of the Dynasty business department of Anhui Xiangdi Group, respectively, expressing heartfelt thanks to all the guests for coming, and at the same time, expressing that it will definitely provide the best service for all online car drivers.

In the next link, the leaders and guests cut the ribbon together, saluted and saluted, and announced the official launch of the delivery ceremony of the network car. Then the leaders delivered flowers and keys to the network car driver to celebrate this important moment!

The new energy vehicles delivered this time are the online car versions of BYD Qin plus EV and Qin EV, so how do they win the favor of online car drivers with their excellent performance? Many online car drivers at the scene gave us the answer.

Plus EV is equipped with 16-inch wheels, double airbags, tire pressure monitoring, body stability control system, rear parking radar, reversing image, driving mode selection, automatic parking, keyless start and one-button start, battery preheating, 3.5-inch LCD instrument, leather seat, 10.1-inch central control panel, car networking car, 4-speaker stereo, 4 USB interfaces of the whole car, LED headlight group, automatic headlights and automatic air conditioner.

The new car of Qin EV Travel Edition has a length, width and height of 4,675/1,770/1,500 mm and a wheelbase of 2670mm respectively. The car is equipped with ESP, tire pressure monitoring, uphill assistance and other safety configurations. In terms of power, the new car is equipped with a 100KW front-axle permanent magnet synchronous motor, and its pure electric cruising range can reach 400K K.

The rise of online car-hailing and the proposal of the national strategy of "carbon neutrality" can be said to have greatly stimulated the automobile market. As one of the important sales fields of new energy vehicles, BYD attaches great importance to it. BYD Auto has joined hands with other partners to jointly build the car-hailing market in hefei net, and is committed to providing better car services for automobile consumers and creating a more sustainable and green mode of travel. At this point, congratulations to the car owners who like to mention the new car. Your satisfied smile is the highest recognition of BYD. Service is eternal when the car is delivered. In the days to come, BYD will serve you wholeheartedly and accompany you on your car trip.

?Wei brand, tank, Haval, Euler and Great Wall pickup truck are on the same stage for the first time. Great Wall Motor will bring more than 20 heavy products to the Beijing Auto Show, fully demonstrating Great Wall Motor’s leading position in the field of intelligence and off-road and its hard power in global development;

The value of products will be further advanced, and star products such as a new generation of Haval H6, a new generation of Haval H9, Wei brand Blue Mountain Intelligent Driving Edition, Tank 700Hi4-T, 2024 Euler Good Cat, Euler Lightning Cat Yao Night Edition, Shanhai Gun Hi4-T will soon appear together;

Gaining global attention, nearly 1,000 overseas guests from many countries came to China to get a close look at the new energy ecological strength of Great Wall Motor, attend the Beijing Auto Show of Great Wall Motor, and witness and help the global development of Great Wall Motor.

On April 25th, 2024 Beijing Auto Show is about to kick off. Great Wall Motor participated in the exhibition with the theme of "Smart Great Wall, Cross-country Great Wall, Great Wall of the World", and more than 20 heavy models were shining soon. Wei Pai, Tanks, Haval, Euler and Great Wall pickup truck made their debut on the same stage. A new generation of Haval H6, a new generation of Haval H9, Wei brand Blue Mountain Intelligent Driving Edition, Tank 700 Hi4-T, 2024 Euler Good Cat, Euler Lightning Cat Night Edition, Great Wall Shanhai Gun Hi4-T and other star products will soon appear together.

During the Beijing Auto Show, nearly 1,000 overseas guests from many countries will come to China to get a close look at the new energy ecological strength of Great Wall Motor, test drive the star products, attend six brand launches at the Beijing Auto Show site, and attend the 2024 International Dealer Conference of Great Wall Motor to witness and help the global development of Great Wall Motor.

Intelligent cockpit+intelligent driving system has evolved in an all-round way. Wei brand Lanshan intelligent driving version ranks among the first echelon in the industry.

Blue Mountain Intelligent Driving Edition is an advanced intelligent version of Blue Mountain. The intelligent cockpit and intelligent driving assistance system are advanced in an all-round way, highlighting the core technology of NOA in the whole scene, and its intelligent level ranks among the first echelon in the industry. At the same time, Wei brand Blue Mountain Intelligent Driving Edition adopts innovative four-wheel drive Hi4 power system, which realizes configuration upgrade in the dimension of comfort and large space, and is committed to providing home users with more comfortable and intelligent first choice for high-quality travel.

At this auto show, Wei Brand will also bring a series of heavy models such as Wei Brand Alpine Executive Extended Edition. By then, Wei’s six/seven-seat dual flagships will shine on the same stage, showing the layout of Wei’s "0 Anxiety Smart Electric" and interpreting Great Wall Motor’s leading position in the field of intelligent new energy.

Tank 700 Hi4-T’s domineering debut highlights the new height of high-end luxury off-road

Tank 700 Hi4-T adopts a million-level 3.0T Hi4-T technical architecture, and with the ultimate hard-core off-road capability, the ultimate luxury and comfortable experience and the calm and majestic atmosphere of the king, it has built China’s luxury off-road flagship and set a new benchmark for luxury off-road. Based on the unique peak off-road performance and luxury perception, the tank 700 Hi4-T is committed to providing the top luxury driving experience for off-road enthusiasts and urban elites.

Not only the tank 700 Hi4-T, but also the tank 500Hi4-T, the tank 400Hi4-T and other heavy vehicles will also make a shocking debut, which will lead China’s off-road culture and create a global luxury off-road brand.

A new generation of Haval H6+ a new generation of Haval H9 made a heavy debut, and the Haval brand H series advanced again.

Carrying the trust of 4 million users around the world, continue to write the legend of "National God Car". The appearance of the new generation Haval H6 adopts the design language of "Xinghe Aesthetics" to realize the perfect integration of technology and classics. Cloud-feeling zero-pressure interior design creates a simple and comfortable life with technology. The power is equipped with two power combinations of 1.5T+7DCT and 2.0T+9DCT, which is suitable for a variety of family car scenes and makes family users travel more worry-free. A new generation of Haval H6 has emerged, realizing a new evolution in four dimensions: design, power, intelligence and comfort, creating a comprehensive and leading driving experience for users and reshaping the benchmark of home SUV.

The new generation of Haval H9 is positioned as a "family intelligent all-terrain SUV", which inherits the 30-year cross-country gene of Great Wall Motor with the flagship posture of Haval brand, has comprehensive adaptability in all road conditions and all scenes, meets the driving demand of safe, reliable and comfortable off-road, and strives to broaden the living radius and expand the crossing of one person to the yearning of all family members. It is the best choice for family hardcore outdoor travel.

At the same time that the H series is advanced, the Haval brand will also bring popular models such as the HI4 version of Haval’s second-generation big dog and the 2024 Haval Raptors. Promote the layout of urban SUVs and light off-road dual categories, continue to explore the new energy SUV market, and bring the best products and services to users around the world with the hard-core strength of "global SUV experts".

The 2024 Euler Good Cat is on the market to interpret the global classic aesthetics.

Based on the high standards of globalization, the 2024 Euler Good Cat has advanced face value, advanced configuration and advanced safety, and has become an irreplaceable retro fashion "three good" smart choice in users’ minds with "better looking, better driving and safer". At the same time, the night edition of Euler Lightning Cat is on sale soon. Euler has been working hard to lead a new mission of women-friendly scientific and technological travel. Join hands with 460,000 users and go to love.

The Great Wall Shanhai Gun Hi4-T made a new appearance, and the Great Wall Gun 2.4T is about to open for pre-sale.

The Great Wall Shanhai Gun Hi4-T is based on the Hi4-T off-road super hybrid architecture of Great Wall Motor, positioning itself as a "high-end luxury off-road new energy pickup truck", taking into account the advantages of both oil and electricity, bringing more power, more complete scenes and extremely reliable benchmark car experience, realizing the optimal solution of extreme and complex scenes in the field of new energy pickup trucks, and satisfying the ultimate driving experience of users.

At this auto show, as a global high-performance pickup truck, the Great Wall Gun 2.4T will be pre-sold with two models: the passenger gun 2.4T and the commercial gun 2.4T.. Among them, the passenger gun 2.4T is a global high-performance passenger pickup truck, which will be improved in five dimensions: rigid power, extreme fuel saving, intellectual luxury, firmness and reliability, and strong safety, and set a new benchmark for passenger pickup trucks. Commercial Gun 2.4T is the champion pickup truck with the strongest power, leading fuel consumption, maturity and reliability at the same level. It will become the preferred wealth-creating partner of business elites in the new era with four advantages of super load, super combustion power, super ingenuity and super safety, and its strength will lead the commercial pickup truck track.

Great Wall Motor booth information:

China International Exhibition Center (Shunyi Pavilion)

E303 Great Wall Motor Booth

[car home Information] Tonight (May 18th), its Tiggo 8 PRO model will be officially launched. As the third model in the Tiggo 8 series, the new car will mainly promote the younger market. With its fashionable appearance, intelligent configuration and mixed power combinations, it will form a rich product line with the current Tiggo 8 and Tiggo 8 PLUS for consumers to choose from. Previously, the suspected new car price range was exposed, which is expected to be around 120,000-150,000 yuan.

Chery automobile tiggo 8 PRO 2022 390T two-wheel drive vault edition 7 seats ">

　　In terms of appearance, the new car adopts a large-mouth air intake grille, and the internal middle net adopts a dot matrix design, and the headlights on both sides are integrated to form an integrated shape, which improves the overall visual width of the front. The front enclosure of the new car is also decorated with polygonal heat dissipation openings on both sides, which form a good echo with the red decorative strips on the front lip, effectively improving the fashion and dynamic effect. In terms of body size, the length, width and height of the new car are 4745/1860/1745mm and the wheelbase is 2710mm respectively.

Chery automobile tiggo 8 PRO 2022 390T two-wheel drive vault edition 7 seats ">

From the side of the car body, the overall line of the new car is relatively flat, and the double waistline design is adopted. The front and rear fenders are slightly wider than the car body, and the generous wheel eyebrow trim, side skirts and chrome decoration under the door form a good layering. At the rear of the car, the new car is equipped with a small-sized roof spoiler and a through blackened taillight set, which is highly recognizable after lighting. In addition, in order to enhance the youthful sports atmosphere, the rear enclosure of the new car also adopts a bilateral exhaust layout.

Chery automobile tiggo 8 PRO 2022 390T two-wheel drive vault edition 7 seats ">

　　In the interior part, the new car is equipped with a double screen design with a full LCD instrument panel and a multimedia display screen. With the three-spoke multifunctional flat-bottomed steering wheel and an electronic gear shifting mechanism, the interior of the new car is full of science and technology. It is worth mentioning that the new car will also provide a five-seat version and a seven-seat version of the space layout, which meets the needs of consumers for multi-scenes.

Chery automobile tiggo 8 PRO 2022 390T two-wheel drive vault edition 7 seats ">

In terms of power, the new car will be equipped with a pure fuel vehicle with a 1.6TGDI/2.0TGDI engine and the latest Kunpeng DHT hybrid system. Among them, the 1.6T turbocharged engine has a maximum power of 197 HP and a maximum torque of 290 Nm. The 2.0T engine has a maximum power of 254 HP and a maximum torque of 390 Nm. Both power versions are matched with a 7-speed dual-clutch gearbox and a four-wheel drive system is available.

The model equipped with Kunpeng DHT hybrid system will provide "3 engines, 3 gears, 9 modes and 11 speeds" and "CHERY AWD" full-scene intelligent four-wheel drive system, so that the new car has six full-scene road conditions including economy, ordinary, sports, camping, skiing and cross-country. At present, the specific power parameters of the hybrid model have not been officially released, so let’s wait for the official information after listing. (Text/car home graduated)

The P70 mobile phone was not released, but Huawei brought the "new" intellectual S7 and the first laptop MateBook X Pro equipped with Pangu model.

On April 11th, Huawei HarmonyOS Ecological Spring Communication Meeting was held online. Yu Chengdong, managing director of Huawei, CEO of BG, and chairman of BU, a smart car solution, revealed the latest sales data of HarmonyOS Zhixing at the press conference. The number of new M7 was 174,000 in seven months, and the cumulative number exceeded 70,000 in three months.

Xinzhijie S7 launches Huawei Visual Intelligent Driving HUAWEI ADS Scheme.

Zhijie is a smart car jointly built by Huawei and Chery. This time, it’s a new intellectual S7 based on the old S7. There are five products in Zhijie S7 released by Huanxin this time, namely Zhijie S7 Pro, Zhijie S7 Max, Zhijie S7 Max+, Zhijie S7 Max RS and Zhijie S7 Ultra. The price starts at 249,800 yuan.

This time, Huawei launched the basic version of HUAWEI ADS, and Zhijie S7 Pro will be equipped with this pure vision solution for the first time.

There are two schemes of automatic driving: lidar and pure vision, and there has been a debate in the industry about the advantages and disadvantages of the two schemes. Huawei used lidar scheme before, and this time it launched a pure vision scheme.

According to Huawei, visual intelligent driving does not rely on lidar and high-precision maps, which can realize "quick and easy opening of national high-speed cities and easy stopping of intelligent parking". Yu Chengdong also said at the press conference that Huawei’s pure vision scheme is better than Tesla’s posture experience. Tesla mainly adopts visual driving scheme.

In terms of battery life and charging efficiency, Zhijie S7 is fully equipped with Huawei Whale 800V high-voltage battery platform, with a minimum power consumption of 12.4kWh per 100 kilometers and a longest cruising range of 855km.

In the field of intelligent cockpit, the Super Desktop 2.0 of HarmonyOS 4 system supports the full boarding of mobile phone applications, and HUAWEI MagLink can expand the screen for the back row. In addition, in-vehicle smart assistant Xiaoyi will be connected to Huawei Pangu model in May.

The old Zhijie S7 was released in November, 2023, positioning a smart car with high energy and large space, with four configurations, with a pre-sale price of 258,000 yuan. However, the sales volume after listing and delivery is not very ideal. At one time, there were network rumors that Chery did not actively cooperate with Huawei in the production of Zhijie S7, and only allocated a small amount of production capacity to Zhijie S7, with a daily output of only a few dozen vehicles, which led to a large number of orders that Zhijie S7 could not deliver. However, Jin Yibo, a spokesman for Chery, responded to the The Paper reporter that the online rumors were not true, the cooperation between the two sides was smooth, and the resignation of senior executives was not due to the cooperation project. According to public data, the cumulative sales volume of Zhijie S7 is 2,297 units in the three months since its listing.

However, Huawei has always been good at rejuvenating old cars. At the beginning, it asked the old M7 models to sell well after rejuvenation. Can the new intellectual S7 replicate the brilliance of the new intellectual M7?

Chery has also made improvements in response to the delivery problem that was previously spit out. Yin Tongyue, Chairman of Chery Group, said at the communication meeting that Zhijie is Chery’s first priority strategic project, and an independent brand division has been established, led by the person in charge of R&D and manufacturing. The intellectual community has an exclusive manufacturing industrial park and special resources investment guarantee. Yu Chengdong said that Zhijie S7 got off the assembly line one car a minute, and now it has started mass delivery.

In addition, the price of Xinzhijie S7 has also been adjusted to make it more competitive. The latest consumer who buys Zhijie S7 will enjoy the rejuvenation rights worth 30,000 yuan, and the old owner will enjoy the owner care worth 13,000 yuan, including 10,000 yuan of cash-filled red envelopes. After this operation, Xinzhijie S7 and Xiaomi SU7 collided head-on in price.

Of course, we will often do what we are good at, and then Huawei will issue an upgraded M5. Yu Chengdong revealed that the new M5 will be released on April 23rd, 2024.

Huawei MateBook X Pro released, equipped with Pangu model.

Huawei also released Huawei MateBook X Pro, the first notebook computer equipped with Pangu model. This 14-inch notebook computer takes a thin route and weighs only 980 grams, but with the blessing of a large model, it can be more intelligent.

According to reports, the first application of Huawei Pangu model, AI summary function can quickly and accurately extract key information from text, audio and video content, which can help users quickly and accurately filter out valuable content from massive information, thus helping users to master the main points of the meeting more efficiently.

Huawei MateBook X Pro is also equipped with Huawei’s AI space function for the first time. Through the AI space, users can directly access rich AI applications with one click, and support more than 100+ agents. It is a one-stop AI capability aggregation portal, which can make code programming, PPT production, paper reading and typesetting, collection of learning materials, video picture creation, travel planning and other scenes more efficient and convenient.

In addition, the star flash version of Huawei wireless mouse was released together with Huawei MateBook X Pro. The mouse is equipped with star flash wireless communication technology and cooperates with adaptive frequency hopping algorithm. Compared with the previous generation of Huawei wireless mouse, the anti-interference ability is improved by 4 times+,and the complex environment is more stable. Huawei MateBook X Pro’s new products start at 11199 yuan.

Recently, I often see people asking on the Internet, Tik Tok is so popular, so which online celebrity has the most fans? As a result, Xiaobian searched the Internet, and there were different opinions. As a list maker, he must be realistic. So, he launched the list of the top ten big households in online celebrity, Tik Tok through the network Tik Tok data.

1. People’s Daily fans: 9492W

2. CCTV news fans: 8631W W.

3. Michael Chen fans: 6892

4. Dear- Dilraba

5, high fire

6. Liu Erdou who can talk

7. A small group OvO

8. Guo Congming

On June 29th, "Aspartame causes cancer"

This topic topped the hot search list.

Arouse a heated discussion among netizens.

It is reported that the International Agency for Research on Cancer, a subsidiary of the World Health Organization, held an expert meeting in early June to evaluate whether some products are potentially dangerous based on all published evidence. At the meeting, it was determined that aspartame "may be carcinogenic to human body". At the same time, the Joint FAO/WHO Expert Committee on Food Additives (JECFA) is also reviewing the use of aspartame and will announce the results in July.

WHO responded to the media that it will publish relevant content on this topic on July 14th, but did not disclose the specific content.

According to the Washington Post on the 22nd, aspartame is one of the most common artificial sweeteners in the world. Last year, a study in France showed that eating a large amount of aspartame may increase the risk of cancer in adults, and the United States began to re-examine this sweetener. The American Beverage Association, as the representative of beverage manufacturers, and related industry organizations refute this conclusion. Officials from the American Beverage Association said that aspartame is generally considered safe by the scientific and regulatory circles, which is the conclusion reached by food safety agencies around the world again and again.

Aspartame is the most common synthetic sweetener, such as sugar-free cola and Sprite, which is used to replace sucrose. At present, many foods and beverages labeled as "sugar-free" on the market, such as Coca-Cola diet soda, Mars Extra chewing gum and some Snapple drinks, actually use sweeteners such as aspartame.

Many netizens began to feel nervous:

Reviews from netizens

@Icomtys: Put down my diet coke immediately.

@Hellen wants to teach and educate people: What else can you eat? What to drink?

What’s delicious about coriander? Fortunately, I don’t like sweetness.

@ 京京: I will never eat anything but sugary cola.

@ Tiger Mom Return: My family has diabetes, and there has always been a saying that I should not eat aspartame.

The food and beverage circle began to express its position.

Have a brand emergency response

Aspartame will be listed as a "possible carcinogen". As soon as the news came out, associations and companies in the food and beverage circle stood up and expressed their views.

Kate Loatman, executive director of the International Beverage Association (ICBA), said that IARC’s statement is contrary to a large number of high-quality scientific research conclusions for a long time, or it may mislead consumers to give up safe sugar-free and low-sugar choices and consume more sugar instead. "We still believe in the safety of aspartame because we have conducted safety assessments with food safety authorities from more than 90 countries." Kate Loatman said.

The response of the International Beverage Association also stated that, contrary to the conclusion of IARC, a review report issued by WHO, the parent organization of IARC, in April 2022 showed that there was "no obvious correlation" between high consumption of low-calorie or calorie-free sweeteners and cancer mortality, and it would not cause any form of cancer.

Frances Hunt-Wood, secretary-general of the International Sweetener Association (ISA), accused "IARC is not a food safety agency" and believed that the agency’s evaluation of aspartame "is not comprehensive in science, because it is based on many widely questioned studies and may mislead consumers." Many members of this association include Mars Wrigley and Coca-Cola, both of which have introduced products containing aspartame.

In addition, some China brands immediately distanced themselves from aspartame.

The person in charge of Naixue’s tea said that in November last year, all products had been upgraded with the natural sugar substitute "Luohan"; Siraitia grosvenorii is a medicinal and edible plant, and its extract "Siraitia grosvenorii sugar" is a natural sweet fructose substance.

On the other hand, Yuanqi Forest said that the company’s entire line of products also does not contain aspartame. "Yuanqi Forest ingredients list is cleaner, and Yuanqi Forest Coke has 0 sugar, 0 fat, 0 card and 0 aspartame."

Sugar-free drinks are healthier?

The harm of sweeteners may be underestimated by us.

Aspartame is one of the most commonly used sweeteners. We use aspartame in familiar sugar-free drinks such as "Coke Zero".

Many people know the harm of excessive sugar intake, which will increase the risk of obesity, type 2 diabetes, cardiovascular disease, and even cancer. The emergence of artificial sweeteners and sugar substitutes seems to help people avoid the harm caused by excessive sugar intake, and at the same time satisfy the taste. But is this really the case?

In 2021, it was reported by the media that Mr. Kong (pseudonym), 30, likes to drink carbonated drinks, but he is worried that drinking too many sugary drinks will lead to obesity and diabetes. He fills the refrigerator with "sugar-free" or "zero sugar" drinks and drinks at least 4 or 5 bottles every day. Later, Mr. Kong always felt thirsty and his urine output increased, so he went to the hospital. After the doctor knew the course and history of the disease in detail, combined with typical symptoms such as polydipsia and polyuria, and improved the examination in time, Mr. Kong was diagnosed as the first onset-diabetes complicated with ketoacidosis.

Tan Jinmei, a physician of nephrology endocrinology at Wuhan Yangtze River Shipping General Hospital and Wuhan Brain Hospital, explained that sugar-free does not mean that there is no sugar, but it does not contain sucrose, glucose and other sugar-increasing components, and various forms of artificial sweeteners are used instead. Once the sweetener is consumed too much, it will not only stimulate the production of insulin, affect the sensitivity of insulin receptors, but also increase appetite reflexively, leading to excessive calories. Therefore, Mr. Kong’s long-term drinking of sugar-free drinks instead of normal drinking water has accelerated the metabolism of the body out of control and caused diabetes.

Studies have shown that the sweetness of sweeteners can make people feel that they have eaten sugary food, which in turn stimulates the human body to produce insulin, leading to a drop in blood sugar, which makes people feel hungry and increase their appetite. Although the "sweetener" in sugar-free drinks has zero calories, long-term intake of artificial sugar substitutes will lead to insulin endocrine imbalance, which will lead to human metabolism disorder.

On September 7, 2022, researchers from the World Health Organization, the French National Center for Health and Medical Research and the University of Paris published a research paper in the top medical journal BMJ. This study shows that artificial sweeteners are not a healthy and safe substitute for sugar, and higher intake of artificial sweeteners increases the risk of heart disease and stroke.

Read the title of a finger Zen stamp!

Original title: "Hot search first! Aspartame may cause cancer? Can these drinks be drunk? 》

Read the original text

Author | A Po

"There is no conflict between ratings and word of mouth, and even a win-win effect can be achieved. I have been thinking about the subject of individual content creation and large-scale production, and how to use scientific and technological means to combine the laws of film and television creation to help content production and improve the quality of works. "

Zhao Wenzhu, as the president of Relay Entertainment, mentioned the new changes of Relay Entertainment in 2021 when interviewed by Entertainment Unicorn.

"I think that on the basis of good content, we should do a good job in transmitting works produced by entertainment. One is a personalized’ Michelin drama’, that is, a quality word-of-mouth drama that is closer to the creator’s personal subjective concept and gives him creative space; One is a pan-family drama that can maximize the audience and can be developed on a large scale. I define it as’ McDonald’s drama’. "

From the early summer, the youth drama Wit Love Life and the popular variety Meng Detective Detective Case were almost simultaneously released, to the industry drama Ideal City of the summer magnolia award cast, and then to the legendary Oriental puppet drama Lady Huzhu.Throughout the whole year of entertainment, dramas, variety shows, national TV dramas, pure net vertical categories, traffic explosions, and word-of-mouth explosions have not fallen behind.

Delivery Entertainment was officially renamed from Tianma Film and Television on April 13, 2018. It has not yet reached its third anniversary by the end of 2021, but it has already experienced three strategic upgrades and has fully evolved into a content production company with a complete industrial chain.

Executive Director of Delivery Entertainment, President of Delivery Entertainment,

Zhao Wenzhu, General Manager of Houhai Culture

How does the young but mature delivery entertainment achieve the entry with high-quality copyright, two years of open cooperation, learning experience, two years of optimizing self-control, and a stable place for drama and drama? To C perspective and semi-industrial model are very important. The market is also looking forward to whether the delivery entertainment will be the next "explosive manufacturing machine" with stable output.

From copyright development to self-control,

Why did the S+ Ideal City become a highlight in one fell swoop?

　

"Ideal City" is the first TV series independently produced by Houhai Culture, a film and television production company under Entertainment, but it is not the first "explosion" to convey entertainment.

In 2020, the high-profile online drama "Chess Soul", as the first successful adaptation of Japanese IP in the field of domestic drama, made Houhai culture famous in the film and television drama industry.

At that time, Houhai Culture still used high-quality copyright procurement as an entry ticket for the industry, and began to contact the new companies of film and television production. After cooperating with the excellent production team Xiaotangren Film and Jiaxing Media respectively on Chess Soul and Lady Huzhu, the entertainment of "learning on the shoulders of giants" quickly evolved.

"I think the thick sea culture after 2019 is the best incubator for the project" Ideal City "."

Besides the cooperation experience of Chess Soul and Lady Huzhu, as well as the self-made experience of two light weight projects, The Tale of Young Jianghu and Smart Love Life, Ideal City, as the first S+ level heavyweight project, has actually been accompanied by Houhai culture for a long time.

Because the contents of the original novel Su Xiao’s War and the story outline are very bright and solid in Zhao Wenzhu’s view, Houhai culture, which was originally created as a helper, communicated with the Chinese brothers with a try attitude after consciously undertaking the Ideal City. It was also based on mutual trust in the previous cooperation and was recognized by the other party. Houhai culture also had this self-made experience.

"At the beginning, we also hoped to make it a benchmark for industry dramas."

So when director Liu Jin mentioned that he wanted to try to replace the traditional green screen shooting with LED special effects screen, the production team of Houhai also seriously considered the possibility of this challenge.

Fortunately, we have to rely on the relatively mature production system within Transmission Entertainment to make a strict cost calculation. Although the LED special effects screen itself has increased the budget, it has been placed in the whole production cycle, saving a lot of time for the crew to change the scene and set. From the past, the whole team moved the venue to just moving one LED special effects screen and the picture on the screen. At the same time, the actors have a picture reference when shooting, and the sense of substitution is better than that of green screen shooting, and the quality of special effects in the later period has also improved. It can be said that the quality control has been improved on the basis of controllable budget.

The experience gained from this new technology attempt can be applied to other projects in the future., especially costume dramas with large special effects.

The broadcast results were also expected. Douban scored 7.7, with a peak of 7.8, and has remained above 7.5 so far, ranking within the Top10 of China Audiovisual Big Data (official CVB) ratings for the whole year, and the long tail effect is remarkable. Douban has become one of the ceiling works of domestic industry dramas in recent years, and it has also become the first highlight moment to convey the road of entertainment self-control.

The resumption of the project is multi-stage and multi-dimensional. From the pre-script to the mid-production, to the late broadcast and even the long tail stage, whether the financial overrun, the performance of the broadcast volume and the public opinion feedback will be included.

It is true that in the production process of "Ideal City", the team had a little struggle, that is, as a popular TV series, should it be understood by more people of all walks of life or focus more on the industry itself? However, since the IP foundation is already very solid, we will simply make the industry the ultimate.

Zhao Wenzhu believes that,This is to think clearly about positioning and what to do before doing the project.The positioning of "Meng Detective Detective Case" is an absolute universal entertainment variety show, that is, it can tolerate the fluctuation of its word of mouth, and it has absolute advantages in terms of popularity and discussion volume; And "Ideal City" is a relatively threshold TV series, especially in the first few episodes, and its absolute stable reputation is its standard criterion.

Michelin Drama and McDonald’s Drama,

Two-line play from the perspective of to C

　

The different emphases of "Ideal City" and "Meng Detective Case" just represent the two "alternative" tracks laid out in the next content output, and they are also two types launched by Zhao Wenzhu based on the brand-new strategy of the company’s third upgrade: namely"Michelin drama"and"McDonald’s drama".

Compared with many film and television companies, they are positioned by the types of themes they are good at when they are incubating projects.Transmission of entertainment will more broadly classify all kinds of theme types into projects mainly aimed at audience or projects mainly aimed at creative mode:A quality word-of-mouth drama that is closer to the creator’s personal subjective idea and gives him creative space is "Michelin drama"; A pan-family drama that can maximize the number of viewers and can be developed on a large scale is called "McDonald’s drama".

"Of course, the core of every project must remain the same, whether it is Michelin or McDonald’s.Good content and characters are prerequisites.. "

This is especially good for companies that started with IP incubation, such as Delivery Entertainment, because it is possible to conduct targeted evaluation and differentiation from the IP source.

The first selection criterion is the story itself., you will definitely choose an IP that is different from most stories and has distinctive highlights. In this layer of screening, you will determine whether the story foundation and character setting are solid. If it is an overseas IP, you will confirm whether it is particularly suitable for China’s localized adaptation. These are the major premises.

The second selection criterion is the story type.Whether it can be hatched into a "McDonald’s drama" for national entertainment on a large scale; Or impress a group of the best directors and screenwriters with the story core, and add points to IP empowerment with their secondary processing, and finally complete a word-of-mouth quality "Michelin drama".

If the scope is narrowed down once more in the existing two-level screening criteria, it will be accurate to some stories with strong plot themes and some stories with emotional themes, and there will be a certain amount of stories that tend to be "other themes" of women’s strength.

Zhao Wenzhu bluntly said that the film and television winter has not passed, and when the market is cold, both project production and IP procurement will enter a cooling-off period, and blind price wars will no longer be fought. It is the current status quo to start from the IP source. Fortunately, after the continuous IP adaptation of delivery entertainment, more domestic and foreign IP platforms have included it as the first choice, which also means that delivery entertainment will be exposed to high-quality IP resources faster than most film and television companies.

Talking about how the relay entertainment, which has always focused on "all-round drama", will be laid out in variety, Zhao Wenzhu said,Different from the content diversity and target diversity of film and television dramas, variety itself, as a type of mass entertainment, will be positioned as more universal content and tend to be more happy for the whole family at the beginning of planning.

The existing "mystery", "Meng Exploration" and the amateur love variety "Like You, Me, too" are based on "family fun", which redistributes the different practices of being relatively partial to the public and small to the public in terms of guest selection and the theme that the selected guests can adapt to.

“In any case, what the audience likes to watch from the perspective of To C will always be our first priority.I hope that every project launched can get high marks in the professional evaluation department within the company, reaching a level that can be worthy of the audience’s IQ and EQ. "

Multi-link division of labor and cooperation,

Internal self-circulation of industrial chain

　

Why can the delivery entertainment achieve successive explosions in five years, and it is even expected to become the next "explosion manufacturing machine"?

"Different from some workshop-style productions of traditional domestic dramas, such as entrusting the budget to a production director, who will go to every link of the’ code plate’ saving process.Transmission entertainment has its own semi-industrial production process system.. "

Under the semi-industrial production process system, the complete production team will be the company’s own team, and the production progress of the project will be fully scheduled by the production management center, and collected and calculated by a computer system program of the production management system. In this system, the daily flow, budget and detailed rules of the project will be transparent, and the process cycle will also be transparent.

Why is it called "semi-industrialized" production process system? Zhao Wenzhu believes that the story from the source IP to the film and television drama project, in addition to following the inevitable creative laws, is rich in more elements of "moving people with emotion", and emotions will vary from person to person and from time to time. Therefore,From development to production, the combination of "manual+system" such as "strategic system+production process system" is more scientific and applicable at present.

Under the strategic system of delivering entertainment, the internal professional strategic analysis team will summarize and analyze the audience’s preferences on an annual basis, including different audiences covered by different themes, and make real-time corrections and adjustments. At the same time, the company’s internal evaluation team will make subjective evaluation for the stories in the copyright stage and the outline stage based on the strategies of "Michelin Drama" and "McDonald’s Drama", supplemented by objective systematic evaluation, and combine the projects with the most development potential to incubate.

"Of course, the delivery of entertainment is now a series of industrial chains of a certain scale, including producers’ teams, directors and screenwriters with fixed cooperation, and subsidiaries focusing on artists’ brokers.There are two standards for cooperation in different links. First of all, everyone’s ideas must be consistent, so that in the process of division of labor and cooperation in all links, it can be harmonious and smooth; The second is that we prefer to grow with young potential people."

At present, the delivery entertainment is based on Houhai culture, which mainly focuses on content production and IP development incubation, supplemented by two content production companies which are deeply bound to high-quality screenwriters and directors, two artist brokerage companies, namely Li Yitong and other artists, and Wenlan Culture, which is mainly based on YCY, and the delivery love entertainment MCN company, which is a joint venture with iQiyi, to form a complete internal self-circulation.

As for the production of Houhai culture, there is a system of China-Taiwan to complete production and publicity business. Further specifically, at the content production level, there are four producers who are responsible for the types of projects that they are good at.

Among them, the light and sweet pet drama Embrace koi fish "xianggong", which was just finished one month ago, the suspense criminal investigation drama "Black Soil is Silent", the 12-episode short drama "Locar’s Law" adapted from the hot Japanese drama "Unnatural Death", Xian Xia’s drama "Half the City with a Romantic Moon", the realistic drama "Never Live with Spring" and the amateur love network comprehensive "Like You" which will be launched this year.

Getting rid of workshop operation, clear structure and clear division of labor are the only way for every film and television company that reaches a certain scale to mature.

"In order to convey the current system collocation and rapid development rhythm of entertainment, it really needs some young and challenging teams to dare to try. It happens that our four producer teams all have such adventurous attributes. After trying, everyone really benefits a lot from the brand-new system."

This may be the instant innovation needed in the era of science and technology Internet. As Su Xiao, the hero of Ideal City, said, "Is it always right?" The entire film and television industry also needs more entertainment, such as the head company that constantly realizes self-evolution to lead everyone out of the cold winter and into the formal.