Movie Network News"Future Police," directed by Wang Jing and starring Andy Lau, Big S and Fan Bingbing, is a brave attempt at sci-fi action films in the domestic film market. Although the box office after its release was not satisfactory, the film once became the object of attention because of its "unfinished". At 19:35 on September 11, the film channel premiered this controversial sci-fi film "Future Police", and audiences can see the heroic appearance of Andy Lau’s version of "Robocop" on the screen, as well as the hot scenes of his battle with the transformation man.

　　　　　　　 "Future Police" tells the story of 2085, Chinese scientist Dr. Ma’s solar energy invention solved the world’s energy problem, causing heavy losses to some oil merchants. They hated Dr. Ma to the bone and kept sending killers to remove this thorn in the side. The government immediately sent Liu Dehua’s police officer Zhou Renjie back to 2015 to protect the 12-year-old Dr. Ma. So he and the two highly lethal reformers sent by the oil merchants launched a life-and-death struggle through time and space.

　　　　　　　 Because the story takes place in the future, the scene design and weapons and equipment in the film are very avant-garde, and the futuristic aircraft shuttling between the universe is eye-catching; Andy Lau’s titanium alloy armor is completely comparable to "Iron Man"; and the weapons that can only be seen in "Star Wars" have been improved and upgraded this time in the hands of Fan Bingbing, whose valiant policewoman’s majesty is vividly displayed. The fighting scene between Andy Lau and the transformers is intense, and the two sides use all kinds of high-tech weapons, each of which brings surprises, and the fighting scene is dazzling.

　　　　　　　 "Future Police" was called by Wang Jing as a martial arts film packaged in future technology, focusing on action and warmth. Although there are a lot of fights and stunts in the film, the love between Andy Lau and his "wife" Fan Bingbing, as well as the father-daughter relationship with his "daughter" Xu Jiao, also shows a lot of romance and warmth. The film’s schedule has been pushed back and forth, and news from Hong Kong has even claimed that the film has become a "bad end" due to the sudden disappearance of the investor, and the stunts cannot achieve the expected effect. This statement was eventually denied by Wang Jing. It was clarified that the repeated delays were just to avoid "Avatar" and ensure the strategy adopted by the film’s box office. "The bad end" is purely a rumor, and the film has therefore attracted much attention.

　　　　　　　 If you missed watching the intense battle between "Robocop" Andy Lau and the transformation man on the big screen, and the emotional entanglement between Big S and Fan Bingbing, at 19:35 on September 11, you can still feast your eyes on the movie channel (CCTV6), and you will not miss the excitement again.

Next page More exciting stills

　　International Online auto channel News: At 10: 00 am on May 25th, Lin Jie, chief user rights officer of Geely, announced the pre-sale price of SUV disruptor Xingyue L in the form of short video, officially announcing the global pre-sale of Xingyue L in the official applet. This time, two kinds of power models with five configurations were announced, and the pre-sale price range was 148,000 to 188,000 yuan, among which, the Cuiyu magic color suit cost 5,000 yuan, including Cuiyu magic color special car paint+Cuiyu double suede interior+double five-spoke pulse wheels+magic color exclusive car keys. Based on the principle of truly being responsible for users, Xingyue L actively practices the promise of "no need for users to spend more money" in the action of SUV disruptors at Shanghai Auto Show, continues the innovative user experience of "no better than not trying and not selling", and introduces the exclusive rights of pre-sale.

Xingyue l pre-sale price

　　It is reported that the exclusive rights and interests of pre-sale are: 520 yuan deposit is 2,000 yuan; Buy a car at the pre-sale price, and retreat more and make up less after listing; 2-year 7.8% discount value-added repurchase; Up to 7000 yuan replacement subsidy; 36 zero-interest financial subsidies; 20% discount on Cuiyu Magic Color Suit; Blind subscription users also enjoy pre-sale rights.

　　Special note: to book Xingyue L, you need to book through Geely’s official pre-sale applet or official mall to enjoy the above rights and interests; Blind subscription users do not need to re-order, but no longer enjoy the pre-sale 520 deposit deduction rights; Value-preserving repurchase and finance, replacement of rights and interests, 2 out of 3; "More refund and less compensation" means that if the listing price is higher than the pre-sale price, the booking user does not need to make up the difference, and if it is lower than the pre-sale price, the manufacturer will return the difference.

Xingyue l

　　As a new compact SUV model under Geely CMA architecture, Xingyue L inherits the five global genes of "safety, health, intelligence, performance and energy saving" of CMA architecture, showing the powerful strength of SUV disruptors. In the world’s first test a few days ago, Xingyue L competed on the same stage with German Japanese benchmark SUV models. The field measurement of 100-kilometer acceleration in car home was only 7.45s, the field measurement score of 100-kilometer braking user jury was 34.9m, and the field measurement of Elk test in car home was 82km/h, which set a new record. The comprehensive mechanical quality of Xingyue L is ahead of the mainstream SUVs of strong joint venture brands such as Volkswagen Tiguan L, Honda CR-V and Toyota RAV4 Rongfang, with a product value of 300,000. It has the strength and confidence to redefine the highest value standard of compact SUVs and reshape the SUV market structure dominated by strong joint venture brands.

Xingyue l

　　Entering the era of Geely 4.0′ s comprehensive architecture, Xingyue L inherits CMA’s world-class performance and safety genes, and is born strong. In terms of safety, CMA architecture gives Xingyue L the world’s top safety genes and the highest standard of safety technology. Xingyue L has 24 environmental safety sensing sensor components, and its hardware system is equipped with the leading market, which meets the global five-star safety in China, Europe and America, and has nine large-area safety, creating a new safety standard in the digital age.

Xingyue l

　　In terms of performance, Xingyue L inherits the "world champion" driving control gene of CMA architecture, and the whole system is equipped with Drive-E 2.0TD high-performance powertrain, with a maximum power of 175kW and a maximum torque of 350N·m, subverting the compromise between sports and comfort. The braking deviation of 10 feet and 100 kilometers in a row is less than 1m, which brings good braking confidence. At the same time, Xingyue L launched Borgwarner’s latest generation of four-wheel drive technology in the world: the 6th generation Haldex, which greatly improved the performance of four-wheel drive, improved the response speed by 16.7%, and made the transmission more accurate and easier to get out of trouble. Xingyue L’s comprehensive mechanical quality is far superior to that of the same level, comparable to high-value luxury brands.

Xingyue l interior

　　Intelligently, Xingyue L has CMA intelligent evolvable electronic and electrical architecture, which is twice as fast as the mainstream cars in the market, and the data transmission rate is 200 times faster than the world-class architecture. It has a powerful brain and neural network in the industry. It is equipped with super-strong Qualcomm Snapdragon 8155 chip, which supports 5G high-speed network and drives multiple screens with one core. Xingyue L is the world’s first mass-produced global FOTA fuel SUV, which supports the global FOTA online upgrade technology of the whole vehicle. At the same time, it is also equipped with a new generation of intelligent digital system, AR-HUD reality augmented head-up display, 5G-AVP 1km unmanned parking system and other leading intelligent technologies.

　　In terms of health, Xingyue L has fully popularized all-round health vehicles, equipped with CN95 air conditioning filter +AQS air purification, PM2.5 monitoring and protection, fresh air system and G-clean scenario mode. In addition, the body size of Xingyue L subverts the traditional size of compact SUV, with a wheelbase of 2845mm, and the body size completely exceeds the level of joint venture brand SUV at the same level.

Xingyue l interior

　　In order to practice the promise of "SUV subversive action", "all good technologies are used on Xingyue L without reservation. Let users have a world-class good car that exceeds expectations without paying more costs. "Under the empowerment of CMA Super Matrix, Xingyue L deeply integrates global technology and user needs, and completely surpasses the joint venture brand value without users spending more money. It will lead the times with a subversive attitude.

Xingyue l

　　From the release of "SUV Subversive Action" at Shanghai Auto Show to the first test in the world to implement subversive action, Xingyue L has continuously brought subversion and surprise to the market and consumers with the product value of 300,000 class and the product strength of leading the mainstream SUV of strong joint venture brands. With the release of the pre-sale price, it also means that Xingyue L officially entered the countdown to listing. (Source: Geely Automobile)

"Food partner" and "ball partner" …

More and more "partners"

Become popular among young people

"Partner" is a kind of

Because of a common interest or need

And a social relationship

For railway people,

Due to the particularity of jobs and posts

Many jobs must be done by two people.

Or many people can cooperate to complete it.

Let’s meet.

Those "iron partners" in Wu Tie people’s work

No.1

Scheduling "partners"

In the station dispatching work, station attendant is responsible for receiving and dispatching trains without interruption. In order to ensure the efficient operation of the train, it is inseparable from the cooperation with the assistant attendant (field).

Usually, station attendant will organize the operation according to the stage plan, and inform the assistant attendant (field) of the number of trains, track occupation, arrival and departure, etc. through the train dispatching wireless communication equipment. The assistant attendant (field) will set up a post at the specified place to receive (send) the train, and will report any situation to station attendant in time.

No.2

Driving a "ride"

To drive a locomotive safely, the locomotive driver and the locomotive assistant driver must cooperate closely. When driving a motorcycle, the driver is in charge of driving, and the assistant driver needs to do a good job of looking out for him in operation and inspecting the machinery room on the way.

With the cooperation of the driver and the assistant driver, the safe running of the locomotive and the smooth and comfortable travel experience of passengers can be ensured.

No.3

Welding "partner"

During the rail drilling operation, the operator of the rail welder should check in advance to confirm that the rail verticality reaches the standard, synchronize the drilling grate, and confirm that the eye distance and hole distance meet the standard before drilling operation can be carried out.

In order to control the hole spacing standard perfectly, the assistant must use the water injector to inject water into the drill bit to cool the drill bit during the operation, so as to ensure that the one-time drilling meets the standard.

No.4

Measure the "partner"

When the lineman manually checks the geometric dimensions and track structure of the line, an inspector is responsible for operating the equipment and measuring the geometric dimensions such as track gauge, level, height and track direction of the line.

The recorder on the side will record and analyze with him synchronously, and at the same time help him observe the state of the ballast bed to ensure a comprehensive inspection of the line and not miss a hidden danger.

No.5

Tool "saddle"

When the electrician replaces the equipment clamp of the disconnector rod of the through line of power equipment, the rod-boarding hand is responsible for the maintenance operation and the treatment of equipment diseases such as broken disconnector clamp and loose insulator.

The assistant hand on standby on the ground needs the operator to climb the pole to provide the corresponding tools and assistance for the air operator after confirming the disease, so as to ensure the efficient treatment of the disease in the limited working environment.

No.6

Check the "partner"

When the signalman carries out the check on the consistency of interlocking drawings, one person issues an instruction to find the number of cables according to the drawings, and the other person verifies cables according to the instruction, confirms the whereabouts of cables, checks the integrity of cables, and checks the number of cables with the person who issues the instruction.

Through double verification, the safety and accuracy of cable verification are ensured, and the interlock safety is ensured.

No.7

Overhaul the "saddle"

When the catenary operator adjusts the catenary compensation device, one person is responsible for adjusting the length of the compensation rope at the falling weight of the catenary compensation device and making the compensation rope back.

Another person must use a hand hoist above the anchor post to help him tighten and unload the weight, so as to ensure that the compensation device can be adjusted quickly and standard.

Help each other, promote each other and improve together.

This is the "partner" of railway people.

What are your "partners" at work

Leave a message in the comments section.

Photo: Li Qing Sun Zhongxiu Zhang Niao Yuan Guangyi Wang Yiyi Shao Zejun Wen Zihao Yu Hailong Liang Chao Zhou Ming

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Original title: "The Iron Ladder" is coming! 》

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　　[car home Information] Recently, Volvo announced its company performance in 2023. In 2023, Volvo’s operating income was 399.3 billion Swedish kronor (about 274.4 billion RMB), an increase of 21%. In 2023, the profit (excluding joint ventures and associated companies) was 25.6 billion Swedish kronor (about 15.6 billion RMB), and the annual profit increased by 43%. In the second half of 2023, the gross profit margin of Volvo’s electric vehicles increased fourfold compared with the end of 2022, reaching 13%.

"Volvo S60』"

　　Volvo also announced its performance in the fourth quarter of 2023. In the fourth quarter, the company’s operating income was 109.4 billion Swedish kronor (about 75.2 billion yuan). The profit in the fourth quarter of 2023 (excluding joint ventures and associated companies) was 6.7 billion Swedish kronor (about 4.6 billion RMB). In addition, this time it was announced that the sales volume of Volvo pure electric vehicles in 2023 was 113,419, an increase of 70% over 2022, accounting for 16% of its total global sales. In the fourth quarter of 2023, Volvo’s pure electric vehicle sales also accounted for 16% of the total global sales.

"Volvo C40』"

　　Previously, Volvo Cars released global sales data in 2023, with a total sales of 708,700 new cars, up 15% year-on-year. In December, 76,000 new cars were sold worldwide, a year-on-year increase of 5%. In 2023, Volvo sold 170,000 new cars in China, up 5% year-on-year, among which the sales of new energy vehicles increased by 26% year-on-year.

"Volvo XC60 ()"

　　From the perspective of the global market, in 2023, Volvo’s car sales in Europe reached 294,700, a year-on-year increase of 19%, of which new energy vehicles accounted for 59% of the car sales in the European market. In 2023, Volvo sold 128,700 vehicles in the United States, up 26% year-on-year, and new energy vehicles accounted for 28% of the sales in the US market.

Volvo XC40』

Volvo XC90』

　　In terms of models, Volvo XC60 became Volvo’s best-selling model, with global sales of 228,600 vehicles in 2023, up 17.05% year-on-year; Followed by XC40, the global sales volume in 2023 was 200,600 units, an increase of 18.59% year-on-year; The third is XC90, with a global sales volume of 107,500 vehicles in 2023, up 10.73% year-on-year. (Compile/car home Yan Huan)

On January 29th, according to @ Digital Chat Station, Huawei P70 series models will be equipped with Kirin 9xxx chip, with 2.5D1.5Ltpo and other deep and micro quad screens of 6.5 inches and 6.8 inches, and the border control is good.

He also revealed before that this new machine is equipped with a 50Mp± IMX989 physically variable aperture main camera, a 50 MP super wide angle and a 50Mp± 4X periscope telephoto macro lens, which may be cut. In addition, the new machine is also expected to be equipped with a new version of satellite communication technology.

In addition, another model of Huawei P70 series is expected to adopt the Howell OV50H sensor, which supports physical variable aperture. It is also reported that the P70 series adopts a triangular Deco with a rear matrix, and is equipped with a headphone stereo double-lift, and the battery uses a high-density battery with a capacity of more than 5000mAh.

According to many reports, 1/1.3-inch OV50H sensor and 1-inch IMX989 sensor are expected to be applied to different models, which may be the difference between P70 and P70 Pro.

At present, Huawei officials have not announced the specific release time of the P70 series, but according to the blogger @ Wisdom Pikachu, this new machine is expected to be released in March.

Related reading:

It is reported that Huawei P70 series mobile phones are expected to be released in March, and the progress is very fast at present.

Haval Xiaolong is a new energy compact SUV built by Great Wall Motor for young families pursuing fashion technology. It will be unveiled at the Shanghai Auto Show on April 18 and listed in the second quarter. The new car has a wheelbase of 2710mm and a length of 4600mm. It is equipped with lemon hybrid DHT technology, aiming at the mainstream home market of 150,000-200,000, and will mainly compete with BYD Song Pro DM-I..

Haval Xiaolong’s design inspired fighter originated from soaring in the blue sky, and the front face used a lot of body color to form an integrated design; The integrated headlights and taillights, while full of scientific sense, also outline the outline of the car body and enhance the visual impact. In addition, Haval Xiaolong can also be equipped with a blackened roof, which is more sporty with the curved body design.

Haval Xiaolong’s interior is made of a variety of materials, with two styles of pure black and black rice color matching; The central control adopts 7+12.3-inch intelligent double-screen, and the shape of the embracing seat fits the human spine, supporting 6-way electric adjustment, and optional ventilation and heating functions; For the first time, the interior atmosphere light is designed with transparent lampshade and three-dimensional character structure, which creates a strong three-dimensional effect.

Haval Xiaolong is equipped with a two-speed DHT gearbox, with a comprehensive fuel consumption of 1.39L/100km, a feed fuel consumption of 5.3L/100km, and a WLTC pure battery life of 96km. The battery pack is designed with anti-collision, ultra-high strength steel full-wrapping and energy absorption.

Travel and cars are always closely related. Cars are the home in travel, which can bring convenience to travel and make travel more experienced. Indeed, cars always give people the feeling of going where they want to go, and if there is a shortcut, the relationship between travel and cars will be further narrowed, creating a "travel+"travel ecology.

It can be said that Jetway is extremely paranoid about the pursuit of "travel+".In order to enable users who purchase Jetway to have a good travel experience, we have created travel rights covering the whole country with 107 eco-alliance partners. Around the Jietu Experience Center and Jietu Station, we will constantly upgrade our service capabilities and service system to provide more reliable protection for users’ travel. Based on the strategic layout of "+Alliance",+Station ",+Products" and+Platform, we will build a car that knows the most about travel around the travel scene.

However, if you want to make a car that knows how to travel best, the off-road ability of the car is very important, because the travel is full of unknowns, and you don’t know what kind of road you will pass. Obviously, Jietu also knows this. On April 13th, 2023 Jietu Night was opened in Shanghai, and Jietu released the Kunlun platform empowered by Mars architecture and the brand-new off-road concept car T-3, which will enter the off-road track with powerful technology.

"Kunlun Platform" is undoubtedly the protagonist of the brand-new off-road concept car T-3, and all future Jietu models will be built based on Kunlun Platform, which has very good advantages in platform expansibility, new energy expansion capability, intelligent cockpit and intelligent driving, and electronic and electrical architecture. Not only has a variety of power options such as ICE, PHEV, REEV, BEV, etc., but also is equipped with intelligent vector control four motors. The peak power of the motors can reach 1,300 horsepower, and the peak torque of the wheel rim can reach 16,000 N m. Strong power and intelligent matching of four-wheel drive can easily cope with various terrains.

Of course, if you travel in a remote place, you may not be able to find a gas station. At this time, it will be a headache to run out of oil. Therefore, in terms of battery life, the Kunlun platform must not fall, and it supports a 2.0TD extended-range special engine. It is reported that it can bring endurance performance of more than 1400km.

Comfort is also an important part of travel. Since it is necessary to be comfortable, the large space is definitely indispensable. The Jetway T-3 also has the advantage of leapfrog space. The length of the whole vehicle is about 5.3 meters, the width is about 2 meters, the height is about 1.9 meters, and the wheelbase is about 3 meters. It is definitely a "big guy".

Also present at the event was Jetway Traveler. As you can know from the name, this is also a car built for travel. It is expected that the new car will be launched in the third quarter of this year.

The appearance of the traveler adopts the design language of "the way of vertical and horizontal", with sharp edges and corners, and the appearance is extremely tough. The square appearance is definitely the most attractive for cross-country fans, while the interior of the car is relatively simple, but the angular design makes it full of power. The seat material and crystal gear handle of suede further improve the texture of the car. The 15.6-inch central control screen and 10.25-inch instrument screen can not only enhance the navigation and entertainment experience during the journey, but also enhance the navigation and entertainment experience.

In terms of power, Jietu Traveler is equipped with Kunpeng Power, and the fuel version has three power options: 1.5T+7DCT, 2.0T+7DCT and 2.0T+8AT. The PHEV version is equipped with a hybrid combination of 1.5 TD+3 HT, and users can choose their favorite version according to their preferences.

Moreover, Jietu travelers are equipped with a four-wheel drive system, which can greatly improve the traction and ability to get out of trouble when slipping, even in extreme situations, there is no need to worry. In addition to its excellent ability to get rid of difficulties, its high-strength steel hardtop body has super torsional stiffness, which brings users a full sense of security to the greatest extent.

In the era when people pay more attention to the quality of life, car experience has become a problem that consumers must consider when buying a car. Jetway also tells everyone with actions that its ambition is definitely not limited to building a "good car". It is expected that Jetway will bring a travel explosion, so that travelers can enjoy the freedom brought by mountains and seas.

Science and technology innovation board Journal, April 18th. While the global shipment of iPhone plummeted by nearly 10% in the first quarter, smart phone brands such as Samsung and Xiaomi began to increase the inventory of smart phones and OLEDs, which led to an increase in the operating rate of OLED production lines of panel suppliers such as BOE and Huaxing Optoelectronics.

According to South Korea’s The Elec today, citing industry sources,Smartphone companies such as Samsung Electronics, Xiaomi, OPPO, vivo and Huawei are all increasing the inventory of finished smartphones and OLED panels..

On the one hand, Samsung just replaced Apple in the first quarter and took the throne of "the world’s first mobile phone shipment". In the first quarter, it produced a total of 64.5 million smartphones and tablets, 22% more than the original planned 53 million; Among them, the sales volume of Galaxy S24 series in the first quarter was about 10% higher than that of the previous model, and the sales volume of ultra-low-priced model Galaxy A16 exceeded expectations.

On the other hand, because the sales of iPhone in China market are particularly low, China smart phone companies such as Xiaomi, OPPO, vivo and Huawei are looking for opportunities to occupy the iPhone market. An industry insider said, "Smartphone companies in China are oversubscribed.. "

The downstream mobile phone brand factory increased its inventory, and the orders of upstream OLED suppliers naturally rose.

Samsung shows that it has obtained a rigid OLED order for medium and low-priced mobile phones from Samsung Electronics, and the operating rate of related production lines has increased accordingly.. Samsung shows that it has sent a request to the equipment supplier, hoping to introduce relevant equipment to improve the panel performance.

China panel companies such as BOE, Huaxing Optoelectronics, Tianma, Visionox, etc. have also increased the operating rate of the sixth-generation flexible OLED production line. According to the news, some companies expect to fully put into production the 6th generation flexible OLED production line before the end of this year, and there is expected to be a large demand..

However, some insiders reminded that if the actual sales volume of related smartphones does not meet expectations in the future, the operating rate of OLED suppliers may decline.

　　At the "Xicha" located on the second floor of Juntai Department Store in Xidan, Beijing, people who buy and wait for tea are crowded with tea shops.

　　Our reporter Zhang Yiqi photo

　　In recent years, Jinan City, Shandong Province, based on the ancient historical and cultural resources of Quancheng, has actively preserved and restored many old buildings in the commercial port period, including Xiaoguanghan, created an "oriental painting" that perfectly combines China’s traditional culture with modern high technology, and innovated and upgraded the "online celebrity" punching place, Kuanli Qilu Food Club, forming a unique architectural style, time-honored brand and commercial culture of Quancheng Jinan.

　　The picture shows an old shop owner soliciting customers in front of Qilu Food Fair in Kuanli, Jinan.

　　Photo by Yu Fangping (People’s Vision)

　　On Tuesday, May 14th, at 3: 50pm, the "Happy Tea" on the 2nd floor of Juntai Department Store in Xidan, Beijing was crowded. This online celebrity tea shop, which often appears in WeChat circle of friends and Tik Tok, often has to wait in line for dozens of minutes or even hours. Even if the queue time is long, it still does not affect its super popularity. After 4 o’clock, there are more and more people queuing in this store in Xidan.

　　Online celebrity, refers to the network red man. Online celebrity stores refer to those shops with high popularity on the Internet, including restaurants, cafes, tea shops and homestays. Especially under the premise of continuous development of self-media and short videos, more and more stores have become online celebrity stores with the help of them, attracting many people to come to punch in.

　　However, becoming a online celebrity store is only a marketing tool, and attracting customers is only a primary goal. In the longer term, it is necessary to retain customers, which requires shops to work hard on products and services. Online celebrity store should have a good reputation, but more importantly, it should strictly control the quality to create a veritable online celebrity store that can stand the market test.

　　Is high face value the "last word"?

　　Observing the online celebrity stores that are popular on the Internet, we can find that they basically have one thing in common, that is, they pursue "high value". Either the store decoration style is unique, or the product packaging is unique, or the product itself is unique, but in the final analysis, it is able to attract people at the first time.

　　"Hi Tea" has made great efforts in stores and products. From shop design to tea cup packaging to milk tea itself, it has a "high value", and then through the recommendation of various road networks and the customers who have experienced it, its communication effect has doubled, attracting more and more people to try.

　　Xiaoliang works in a hospital in Langfang City, Hebei Province, and often comes to Beijing to play with family and friends. I often see the recommendation of "hi tea", so she and her friends stood in line for 50 minutes at the "hi tea" in Zhongguancun, Beijing, and finally tasted the legendary "hi tea". "I mainly want to taste how delicious it can be. Langfang doesn’t sell it. If you come to Beijing, you have to try it."

　　Xiaoliang’s evaluation of "hi tea" is average, and he thinks there is nothing unique about the taste. However, Guo Yiran, who often drinks "hi tea", thinks it tastes very good.

　　Guo Maoran works in an Internet company in Beijing, and often gets together with friends on weekends or in his spare time, so he has come into contact with many online celebrity stores, especially some online celebrity restaurants. Guo Maoran showed reporters several restaurants in online celebrity that she had been to with her mobile phone. From the pictures, these restaurants are novel in design, unique in style and superior in geographical location, all of which have high "face value".

　　Guo Maoran introduced a restaurant next to the Forbidden City. This restaurant is located in a small courtyard, with simple and elegant interior design, the Forbidden City wall outside the window and exquisite food. This restaurant is suitable for both parties and taking photos, but it is very expensive. In public comments, the per capita price of this restaurant exceeds that of 700 yuan. "But in fact, the food is not very delicious. Many customers go to take pictures. Even so, there are still many people. " Guo Yiran said.

　　But not all online celebrity stores only pursue "high value" on the facade, and some online celebrity stores will constantly improve the quality of products and services and attract customers with connotation. Others become online celebrity stores because of their connotations.

　　Kobayashi works in the headquarters of Shanghai UnionPay. He talked to reporters about an experience of queuing. Radio Lane Hot Pot, located near Shanghai Hongqiao Football Stadium, is very famous in Shanghai. It is also a online celebrity restaurant, and there are long queues at the restaurant door every day. Kobayashi once went to queue up at 2: 45 pm. Unexpectedly, he didn’t eat until 8 pm, and the queue was nearly 6 hours. In the end, Kobayashi and his friends only ate for 2 hours. "The hot pot tastes good. Although it has been waiting for a long time, I think it is still worth it." Xiaolin said.

　　Liao Huaixue, a lawyer of Taihetai Law Firm, said in an interview that online celebrity’s economy is an attention economy. Relying on the spread of the Internet, social short videos and other platforms to promote, online celebrity Store can get a lot of attention in a short period of time and has a huge flow. Attention and flow mean purchasing power, which can be transformed into economic benefits.

　　How much do you know about the routines of online celebrity store?

　　There is a buzzword on the internet: the longest road I have traveled is your routine. This sentence is very suitable for online celebrity stores, and it is the customers who fall into the "routine" that make online celebrity stores popular.

　　Queuing is one of the marketing routines of online celebrity store. When you see a long queue at the door of a certain store, many people’s first instinct is that the products of this store should be very good, which may lead to the idea that "I should try it, too." This is exactly what online celebrity stores want, and many online celebrity stores use this psychology to attract customers. In order to create the effect of queuing, some online celebrity stores will set the counter near the door to increase the illusion of long queues.

　　While waiting in line at a online celebrity store, the reporter interviewed a number of customers in line at random. Some customers come here because they like it, others come here for admiration, and some just pass by and see many people queuing up to buy. It has been repeatedly exposed on the Internet that some online celebrity stores hire people to queue up to create false prosperity, so as to attract people. What’s more, he even started a queuing business, selling his own number to customers, and became a "scalper" queuing in online celebrity stores.

　　More routines are using social networks, and taking photos and punching cards is one of them. Guo Maoran once experienced a photo studio, mainly taking id photos. At the time of checkout, the store told me that if you upload the ID photos that have been washed out in the WeChat circle of friends, you can enjoy the discount. Guo Yiran took a photo of his identity card and uploaded it. "Unexpectedly, many people came to ask me where this photo studio is?" Guo Yiran recalled this experience to reporters. "This invisibly brought more customers to this photo studio."

　　Nowadays, many online celebrity stores adopt the strategy of encouraging customers to take photos, and increase the exposure of the stores by sharing them with customers themselves. As the saying goes, "three people make a tiger", if people constantly bask in the same store on social networks, it will arouse more people’s curiosity, thus gathering more popularity for online celebrity stores.

　　"Under the influence of social networks, in addition to actual consumption, consumers go to online celebrity stores and meet the needs of social sharing, such as punching cards in online celebrity stores and sending friends." Liao Huai said. This shows that the strategy of online celebrity stores spreading through social networks is very effective.

　　People who often brush Tik Tok will brush short videos that recommend eating, drinking and having fun, or recommend short videos of some shops from time to time. Seeing the recommended food, I will itch to try it. But this is probably the "routine" of online celebrity store.

　　Since the rise of media, especially short videos, online celebrity stores have found new marketing methods. By shooting short videos, food and services can be displayed in all directions, and then some self-media marketing numbers, including Tik Tok, are employed to constantly recommend stores, so as to build the store into a online celebrity store. Or invite some online celebrity to come to the store to experience, and improve the popularity of online celebrity store through the heat of online celebrity.

　　Jin Ge, an assistant researcher in Peking University and a doctor of journalism, analyzed the reasons to the reporter: passenger flow is a potential benefit for shops, and the current conventional methods to attract passengers generally cost more. Attracting traffic through the internet and then converting it to offline has become a new channel for obtaining passenger flow. This way of obtaining passenger flow is obviously lower and more efficient than conventional advertising and sales promotion.

　　"For shopkeepers in online celebrity, they will do whatever attracts attention on the Internet." Jin Ge said that there is still a problem of marginal cost. The more shops that attract people’s attention, the lower the price of traffic.

　　Why is it difficult for online celebrity store to "grow red"?

　　If one word is used to describe online celebrity store, ups and downs are the most appropriate. Many online celebrity stores that have been screened are gradually fading out of people’s sight, and even have closed down. It lasts only a few months, and the longer time may only be one year. A netizen concluded: "They are all online celebrity stores living in a circle of friends. When they disappear from your circle of friends, it is not far from the real disappearance. "

　　But there are exceptions. Some online celebrity shops have survived, and "Hi Tea" is one of them. In addition, there are those shops that rely on providing high-quality products and services, which have gained higher popularity by building the marketing strategy of online celebrity stores.

　　It can be seen that quality is the lifeline of online celebrity store. No matter Xiaoliang, Guo Yuran or Kobayashi, they all said in an interview that if online celebrity stores want to be really popular, they should start with quality and do a good job in quality control so that products can stand in the market.

　　Behind the online celebrity store is the realization of traffic, that is, a large amount of traffic obtained on the Internet will be turned into actual passenger flow, which will bring real income. "No matter how well advertising marketing is done, if products and services can’t bring consumers the expected experience, it will be difficult to get repeat customers." Jin Ge said that this would cause online celebrity stores to gain traffic while losing traffic, which is obviously not a wise move.

　　"Even online celebrity stores are in the hearts of consumers ‘ Planting grass ’ The process is also a process of constantly improving the expectation of experience, which is also a challenge to the quality of products and services of online celebrity stores. " Jin Ge said.

　　Serious homogenization is a common problem in online celebrity stores, and conformity psychology exists not only in consumers, but also in online celebrity stores. When a online celebrity store is on fire, the same type of store will appear immediately, and the same marketing method will be used to build a online celebrity store, even with similar names, which will cause consumers’ aesthetic fatigue.

　　Jin Ge said that although the rise of the emerging Internet business model has provided a low-threshold platform for innovation, it is easy to innovate and difficult to attract attention. Therefore, following the trend and hitchhiking have become speculative choices.

　　In the marketing of online celebrity store, it may also involve the issue of false propaganda. Under the fame, it is really difficult to be deputy. In the media marketing soft articles or short videos, exaggerated methods are used to amplify the effect of products. "If the actual situation after arriving at the store is inconsistent with the propaganda content of the online celebrity store, its behavior has constituted false propaganda." Liao Huaixue said that Article 4 of the Advertising Law clearly stipulates that advertisements shall not contain false or misleading contents and shall not deceive or mislead consumers. Advertisers should be responsible for the authenticity of advertising content.

　　In addition, if the online celebrity store involves false propaganda and infringes consumers’ right to know, according to the relevant provisions of the Consumer Protection Law, the store should bear corresponding legal responsibilities. Consumers should take up legal weapons in time to safeguard their legitimate rights and interests if they encounter some shops that are not worthy of the name and involve deception. This is not only responsible for yourself, but also for society.

　　At the same time, public comment, WeChat, Tik Tok and other apps should assume corresponding responsibilities. "From the perspective of platform responsibility, the network platform should take comprehensive prevention and control measures to regulate the online celebrity stores in the platform, protect the legitimate rights and interests of consumers, and earnestly fulfill the platform obligations." Liao Huai said.

　　At the beginning of July, the library of Shenzhen University Town issued a new regulation: children under 14 are not allowed to enter the library. The reason is that the museum mainly serves teaching and scientific research personnel, and there are no children’s books, and children are running noisily when they enter the museum, and the related complaints have increased sharply.

　　This slightly "decisive" rule has attracted a lot of controversy. After one month, the effect is still remarkable.

　　A quiet library is always afraid of encountering an uncontrolled "Xiong Haizi", but children in summer vacation can’t escape the call and charm of the public reading environment: the PageOne Bookstore in Qianmen, Beijing, has a bright and elegant space design, firmly "grasping" the children’s heart of swimming; In children’s reading venues of public libraries, the popularity of "parent-child reading" is increasing day by day.

　　When the public angrily divided the "isolation zone" for "Xiong Haizi" and stipulated "where children should not go", we should ask more questions — — Where can the child go to study?

　　Recently, this newspaper went deep into many children’s summer reading sites and found that children who spend their summer holidays in the city are not satisfied with being comforted only by electronic equipment and high-end travel. On the contrary, they have strong public reading needs. Children’s reading places are by no means a "supporting role" ornament of public facilities, nor an outlet for releasing parents’ educational anxiety. Children and books need to be carefully placed in a sufficiently tolerant and complete public environment.

　　Personalized bookstores gain "children’s reading diplomacy", and catering and amusement facilities are more "extra points"

　　A chain of private bookstores in Raffles Mall in Dongzhimen, Beijing, has set up "‘ Seventy-two lectures ’ The Children’s Experience Hall has seven reading themes for children aged 0-12, such as "Knowledge Exploration", "Cartoon Animation" and "Art Germination".

　　The couch on the left-hand side of the door can accommodate about 7 children at the same time. Parents consciously do not occupy the sofa seat, squatting opposite the children to guide reading. Children without seats are sitting on the wooden floor, but as long as the staff sees the sofa free, they remind other children to sit down quickly.

　　Li Yuhong, who brought her 3-and-a-half-year-old granddaughter to read a book, said that her family lives nearby, and she and her daughter-in-law take turns to take her children out to read a book, with an average stay in the bookstore of 1-2 hours each time.

　　As a "companion", Li Yuhong used to visit a bookstore regularly, closely focusing on the only reading theme; Daughter-in-law’s way is more "younger". She will take her children to sit in the consumption area, read books while drinking, and occasionally attend a lecture in parenting education.

　　"My granddaughter begged me to buy some books every time she left. I said I should buy no more than two books at a time, because I come to the bookstore too often! " Li Yuhong thinks that her granddaughter’s willingness to go to the bookstore is inseparable from the "sense of communication" at the scene. "She chatted with strange children she didn’t know about reading comics, exchanged what she was reading at hand, and made friends by the way."

　　Personalized bookstores with meticulous service and beautiful vision are easily welcomed by children’s readers and parents. Li Man, who lives in Shijingshan, Beijing and is engaged in language education, said that her 10-year-old son is obsessed with Sisif Bookstore in his hometown of Xuzhou.

　　"In Sisyphus Bookstore, adults and children can read well. Children have a special reading area, many seats, beautiful decoration and great visual experience. Such a bookstore is very atmospheric, the service is humanized, and it can grasp the needs of customers. "

　　Li Man thinks that a private bookstore near Beijing’s residence is inferior. The teahouse consumption area is only open to members, and the children’s reading area is very narrow, and it is next to the adult bookshelves, so you don’t choose books carefully.

　　A separate children’s reading area and supporting catering and amusement facilities are extra points for parent-child reading in summer. Li Manxiao said that she asked her son what kind of reading place he liked, and his son replied that there was a restaurant next to it. "My son said that if you are hungry in the morning, you can eat. If you are full, you can continue reading in the afternoon!"

　　Public libraries are afraid to get close? Children’s reading areas are increasing and services are upgrading.

　　Through street interviews, it is found that many parents’ summer parent-child reading intentions have two characteristics: first, they are generally based on the principle of "proximity" and will not "read" remotely; Second, there are different shades of "not feeling close" to the library.

　　Zhang Qiang, who is engaged in administrative work in colleges and universities, pulled out a world geography popular science album from the children’s bookshelf in the bookstore to explain to his son what population density is.

　　Zhang Qiang said that he often took his son, who was in the third grade of primary school, out to read during the more leisurely winter and summer vacations — — Just go to the bookstore. "I don’t take it to the library because the little boy is at the most noisy age, and he can’t sit still and run around. Going to the library will definitely affect others, and the bookstore is much more comfortable, and I can explain it to my son."

　　An "indigenous" resident in Haidian, Beijing, admitted that reading as a teenager always happened in Haidian Book City, not a library just one subway stop away from home. Under the question of "Zhihu" asking how to improve children’s reading interest, some netizens mentioned that there are many "adult examination parties" in the city library. If there are no good children’s books, the atmosphere will be serious enough to "choke" children.

　　Article 34 of the People’s Republic of China (PRC) Public Libraries Law, which came into effect on January 1st this year, stipulates that public libraries established by the government should set up reading areas for children, be equipped with corresponding professionals according to the characteristics of children, carry out reading guidance and social education activities for children, and provide support for schools to carry out relevant extracurricular activities. Conditional areas can set up a separate children’s library.

　　In fact, many libraries have put it into action in the children’s reading section. For example, the Children’s Library of the National Library, which has been open for 8 years, consists of a parent-child reading area on the first floor and a young people’s reading area on the second floor, with an area of about 1,200 square meters, more than 200 fixed seats and about 300 non-fixed seats, providing more than 80,000 books for reading.

　　Li Man and his son, whose home is far from the national map, are "die-hard" fans of Shijingshan Children’s Library. "The scale is not particularly large, but there should be everything, and children can quietly read."

　　The progress of details and the whole is happening quietly. Li Man remembers taking his son to get a library card a few years ago, and he still needs to take photos to handle it. Borrowing books is purely manual. Now, the children’s library can apply for a certificate directly by swiping the ID card, and borrowing and returning books can be done by machines; A significant increase in the number of children’s seats and amusement facilities has brought a good experience to children.

　　In Li Man’s view, whether a library is suitable for children’s reading is based on comfort, quietness and scale. "In fact, I personally feel that the reading space is not too big for children. What is important is the experience, which is the service consciousness to help children screen books."

　　Experts suggest that reading places should enhance the "children’s view" and add interactivity to the space.

　　Whether it is a public library, a private bookstore or a new "children’s library", the form will continue to be upgraded, but some core service concepts are consistent.

　　Lin Dan, the founder of Youbei Parent-child Library, has been engaged in pioneering work in the field of reading for young children since 2009. She saw that the development track of the parent-child reading industry in the past 10 years was clearly visible.

　　When Lin Dan visited the local library when he traveled abroad, he found that the hardware facilities of public reading places in China have not lost abroad, but the "software" needs to be strengthened.

　　Lin Dan saw that from the national library to the rural library in France, the services provided for young children are very popular, and the subtle thoughts are extremely moving. For example, the design of children’s bookshelves is "within reach", and children can easily "carry" books up; The library provides carpets and lazy sofas for children.

　　"I am very concerned about children’s reading places ‘ Software ’ At present, the possible problems in domestic libraries and bookstores are that there are few books for young children and there is a lack of ‘ Activity section ’ And specially equipped staff. "

　　Xue Tao, a children’s literature writer who has been studying children’s reading education for a long time, thinks that domestic children’s reading places should gain greater social tolerance.

　　"The library should not be ‘ One size fits all ’ . When they say ‘ Xiong Haizi ’ When it is uncontrollable, it means that the management ability is insufficient. Public facilities should not close the door to exclude children, not to mention the most effective group of reading is children. "

　　Xue Tao pointed out that the ideal children’s reading place should create an independent reading environment on the one hand, and create an interactive area on the other hand, and invite writers to meet and have a dialogue with children’s readers.

　　"Children’s reading places should carry out more promotion activities to make books ‘ Speak ’ , let the environment ‘ Hello ’ To attract children to study. " In addition, Xue Tao believes that children’s reading places should avoid blindly "narrowing", "specialization" and "childishness", "be generous, don’t deliberately divide them, and insist that this is yours and that is mine. This is a shared space and shared books".

　　"Many people think that it is enough to send their children to libraries and bookstores once a week, which is not normal reading." Lin Dan thinks that by creating an environment of "choosing the right books" and "using the right books", children should fall in love with reading, learn good rules and read correctly when they get home.

　　The establishment of reading environment is inseparable from the improvement of public cultural system and the participation of non-governmental forces. Whether builders and families "accompany readers", adults should uphold and strengthen the "children’s view", "read together" with children in a parallel line of sight and respect children.

　　China Youth Daily Zhongqing Online Trainee Reporter Shen Jiequn