Suqian： Hot ＂Double Eleven＂ e-commerce is busy
In recent years, Suqian has seized the new track of digital economy, built new opportunities for industrial development, and made every effort to build a "famous e-commerce city", and the e-commerce market has flourished. The pace of "Double Eleven" is getting closer and closer. Recently, e-commerce companies have sprinted to meet the "Double Eleven".
E-business people busy in front of the screen.
On October 30th, the staff of Suqian Malt E-commerce Co., Ltd. located in Sucheng District were busy processing a large number of orders on the computer screen. They are ready for the "Double Eleven".
It is reported that Suqian Malt E-Commerce Co., Ltd. was established in 2017. It is an e-commerce company specializing in carpet sales. At present, the company cooperates with many independent brands of carpets, covering a variety of styles to meet the needs of different customers. At the same time, it provides national multi-warehouse distribution service to ensure that customers can receive their favorite products in the shortest time. During the "Double Eleven" period last year, the company’s sales exceeded 9 million yuan, and this year, the company’s sales target during the "Double Eleven" period is to exceed 20 million yuan.
"At present, our company has 12 anchors, 16 customer service staff and 8 operators … The manpower is still sufficient. In order to welcome the’ Double Eleven’, we are also ready, which not only extends the live broadcast time of various e-commerce platforms, but also carries out related preferential activities. Customers will enjoy the lowest price in the whole year when they start our carpets at the’ Double Eleven’." Wang Wenjie, the person in charge of Suqian Malt E-Commerce Co., Ltd., said that recently, the popularity of the company’s live broadcast room has increased significantly, which is about three times as usual. Not only that, the daily sales in recent days have exceeded 300,000 yuan, and the sales target should be achieved steadily as expected.
In all the office areas of Suqian Malt E-Commerce Co., Ltd., balloons and pendants with the words "Facing the Double Eleven" were carefully arranged. In front of the computer, the voice of customer service staff tapping the keyboard came and went, and several dialogue windows flashed on the screen of each computer. In the live broadcast room on one side, the anchor is trying to recommend different styles of carpets to customers in front of the screen …
"Nowadays, there are more and more e-commerce platforms we cooperate with, and there are more promotional activities. Everyone’s consumption enthusiasm is very high. As an e-commerce merchant, what we have to do is to provide customers with intimate services as much as possible, and we must shoulder the responsibility before and after sales." Wang Wenjie said.
Meet the "Double Eleven" and have sufficient confidence and confidence.
On the morning of October 29th, in a software industrial park near Yingbin Avenue in Shuyang County, several logistics vehicles were parked in front of Jiangsu Zhimei Cosmetics Co., Ltd., and the staff were busy transporting the goods into the logistics vehicles through the conveyor belt, and these goods were about to be transported to thousands of households from here.
"Founded in February 2010, the company is a new e-commerce enterprise integrating cosmetics R&D, production, testing and sales. It has successfully hatched a number of cosmetics brands. We have a strict and perfect R&D management system, and the R&D team brings together all kinds of talents, with a total of 15 members. At the same time, it has internationally advanced R&D equipment and testing instruments to provide customers with many high-quality products with distinctive features." Wang Biao, general manager of the company, proudly introduced.
In order to welcome the "Double Eleven", in September this year, Jiangsu Zhimei Cosmetics Co., Ltd. began to plan ahead. "First of all, in terms of stocking, our operation department determines the required quantity of this year’s’ Double Eleven’ best-selling products in advance and submits it to the purchasing department, and then the purchasing department connects with the factory in advance to ensure sufficient supply of goods; Secondly, actively create a’ Double Eleven’ atmosphere within the company, hang banners and put up posters in the company, provide snacks and drinks for employees, and provide logistics support for employees. " Wang Biao said, at the same time, they also tested the network lines in advance to ensure the smooth operation of the network.
"We have more than 300 employees, and everyone is busy with the’ Double Eleven’. From November 1 to 11 last year, the number of parcels we delivered was about 550,000, and there were about 200,000 parcels on the 11 th." Wang Biao said that they have confidence and confidence to meet the "Double Eleven".
Focus on superior categories and publicize special agricultural products
"Let’s have a look, this product in my hand is the characteristic of Suqian …" On October 30th, in Suqian Jiangbei Food Co., Ltd. located in Buzi Town, Sucheng District, two anchors were facing the camera of the mobile phone, promoting Suqian’s special agricultural products with flying spirits.
According to reports, Suqian Jiangbei Food Co., Ltd. mainly sells agricultural products with local characteristics through e-commerce platforms and webcasts, and at the same time selects online celebrity products such as Xinjiang jujube, walnut and macadamia fruit to promote them vigorously. Up to now, the company has opened 20 stores in JD.COM, Tmall, Taobao and other well-known online platforms, and has storage centers in Shanghai, Wuhan and Tianjin.
"We have participated in the’ Double Eleven’ activities for nearly 10 years, and this time of year is the busiest. At present, we seize the time to expand our warehouse, prepare enough goods, and launch various preferential profit-making activities to do a good job in various services. Now, the staff of the warehousing department are picking and delivering various orders. " Chen Yunkai, manager of the company’s operation department, introduced.
Goods are particularly important in the preparation before the "Double Eleven". "In the early stage, we have been paying attention to the daily data feedback of the e-commerce platform and selecting products that may become explosions. We find that consumers become more rational when making consumption choices, and they are more inclined to choose products with brand awareness. " Chen Yunkai said, therefore, from this year’s publicity strategy, they mainly focus on the company’s superior categories and carry out network promotion.
"The annual’ Double Eleven’ is a test for us. We also have great expectations for this’ Double Eleven’. " Chen Yunkai said that it is estimated that the company’s overall sales will be around 15 million yuan during the "Double Eleven" period this year.
Suqian builds a "famous e-commerce city" at a high level.
From January to September, Suqian completed e-commerce transactions and online retail sales of 188 billion yuan and 50 billion yuan respectively, up 13.9% and 11.1% respectively. From January to September, the express delivery service enterprises in Suqian completed 542.976 million pieces of business, up 25.6% year-on-year, ranking fifth in the province in terms of total volume and growth rate, with an average of 23 pieces of express delivery from Suqian to all parts of the world every second.
During the "Double Eleven" period, all e-commerce enterprises in Suqian are fully prepared and full of tricks, and various promotional activities will be launched simultaneously. The Municipal Bureau of Commerce will also continue to provide service guarantees to help e-commerce enterprises achieve "brand value+operating income" double growth. Actively organize local specialty products to carry out "Double Eleven" promotion, maintain dynamic communication with e-commerce business entities, and do a good job in various service guarantees; Guide business entities to carry out online and offline integration promotion activities. Highlight e-commerce to help agriculture, focus on local agricultural products and food, and further play the important role of e-commerce in helping rural revitalization. Highlighting live broadcast to help sales, and promoting live broadcast through e-commerce platforms have become an important way to drive product sales. Highlight the network boost, do a good job in promoting the image of Suqian local enterprises and products with the influence of "Double Eleven", and enhance the visibility and reputation of products; Strengthen communication and urge e-commerce business entities to operate in good faith.
Recently, Suqian issued "Several Measures on Building a Famous E-commerce City at a High Level" (hereinafter referred to as "Measures"), aiming at seizing the new opportunities of digital economy strategy, taking the high-quality development of the city’s e-commerce industry as the main line, highlighting the development focus of "industrial prosperity, multi-production, symbiosis and mutual promotion of production and city", speeding up the construction of e-commerce industry ecosystem, increasing the total volume, expanding the increment, optimizing the stock and improving the quality. The Measures shall come into force on January 1, 2024 and shall be valid until December 31, 2026. In these three years, Suqian will strive to achieve significant enhancement of e-commerce application innovation, continuous optimization of service support, comprehensive improvement of scale and quality, standardized and orderly development of the industry, and comprehensive enhancement of empowerment. The main energy level, professional services, innovative elements and business environment of the e-commerce industry rank high in the province and have national influence, and basically build a new highland for high-quality development of the national e-commerce industry with high concentration of subjects, efficient innovation of elements and perfect industrial ecology.