In [Easy Car Dongguan Local Auto Market Discount Promotion Channel], we have sorted out the ongoing
Promotions. As a much-talked-about model, the Peugeot 408 is currently offering amazing discounts. The highest discount can even reach 23,000. The minimum starting price is only 86,700. You can get a larger discount by clicking the "Inquire" button in the quotation form. If you are looking for a practical and affordable model, you may wish to find out about the Peugeot 408’s discounts.

First of all, from the appearance point of view, the front face of the Peugeot 408 adopts a very fashionable and sporty design, using a three-frame air intake grille, which is very sporty. With the headlights, the shape is very stylish and simple. The car is equipped with LED daytime running lights, headlights height adjustment, automatic opening and closing, delayed closing, etc. To the side, the body size of the car is 4750MM*1820MM*1488MM, the car adopts soft lines, the side circumference looks very elegant, with large-sized thick-walled tires, the overall visual effect is very domineering. Looking back, the rear looks very stable, the taillights look very young, and the unique exhaust pipe makes the overall layout impressive.

Sitting in the car, the interior design of the Peugeot 408 takes a simple route, highlighting the layered effect. The steering wheel shape of the car is eye-catching, and it is made of genuine leather, making everything look very deep and elegant. From the central control point of view, the car is equipped with a touch-sensitive LCD central control screen, which makes the interior style impressive and looks quite fashionable. The dashboard and seat are also eye-catching. The dashboard design is remarkable and looks very capable. The car adopts leather/imitation leather mixed and matched seats, and is equipped with functions such as electric adjustment of the auxiliary seat, electric adjustment of the seat, and seat ratio reclining. It is basically enough for daily use.

The Peugeot 408 is matched with an automatic manual (AT) gearbox, with a maximum power of 127KW and a maximum torque of 255N.m, resulting in good power performance.

The Peugeot 408 is a very good model, both in terms of overall space performance and power performance. The exterior design is even more eye-catching, full of fashion and sporty atmosphere. If you are looking for a car that is both practical and good-looking, then the Peugeot 408 is definitely worth a look!

In [Easy Car Lijiang Local Auto Market Discount Promotion Channel], we have sorted out the ongoing
Promotions. As a much-talked-about model, the Asian Dragon is currently offering amazing discounts. The highest discount can even reach 45,000. The minimum starting price is only 143,800. You can get a larger discount by clicking the "Inquire" button in the quotation form. If you are looking for a practical and affordable model, you may wish to find out about the Asian Dragon’s discounts.

Let’s take a look at the appearance of the Asian Dragon first. The Asian Dragon front is very cold and equipped with a big mouth grille, which is very recognizable. With the simple headlights, you can see many interesting details from it. The car is equipped with LED daytime running lights, front fog lights, headlight height adjustment, automatic opening and closing, adaptive far and near light, etc. To the side of the body, the body size of the car is 4990MM*1850MM*1450MM, the car adopts full lines, the side circumference feels very sharp, with large-sized thick-walled tires, the shape is quite fashionable and generous. In terms of the rear, the overall shape of the Asian Dragon rear echoes the front face, the tail lights look very sharp, and the shape is relatively young and fashionable.

Sitting in the car, the interior of the Asian Dragon adopts a cold shape, full of fighting atmosphere. The steering wheel shape of the car is eye-catching, equipped with electric up and down + front and rear adjustment, steering wheel memory, steering wheel heating and other functions, and the shape is very combat. Take a look at the central control, with a 12.3-inch touch LCD central control screen, the interior style is impressive and cold. The dashboard and seats are also eye-catching. The car is equipped with an avant-garde dashboard, which looks very technological. The car uses leather/imitation leather mixed and matched seats, which are wide and thick, and the overall comfort is good.

The overall space performance of the Asian Dragon is very good, both the ride and the storage space are very spacious and comfortable. In addition, its appearance design is also very eye-catching, with smooth and beautiful lines, giving people a noble and elegant feeling. In terms of energy consumption, the performance of this model is even more satisfactory, the energy saving effect is very obvious, and the daily use cost is greatly reduced. Overall, the Asian Dragon is a very cost-effective model, worthy of consumers’ attention and purchase.

[Autohome Langfang Discount Promotion Channel] brings you the latest car market trends. At present, the high-profile luxury SUV is going through a not-so-small promotion. In the bustling city of Langfang, car buyers can enjoy a cash discount of up to 25,000 yuan, and the minimum starting price has been reduced to 380,000 yuan. This offer provides consumers with real car purchase benefits. To seize this rare price reduction opportunity, you may wish to click "Check Car Price" in the quotation form to get a higher level of preferential treatment.

The Lexus RX is known for its sophisticated exterior design and dynamic front face. On the front face, the air intake grille adopts a family-style spindle design, which complements the eye-catching LED headlights to create a strong visual impact. The overall style blends luxury and sports, and the body lines are smooth, highlighting the Lexus brand’s relentless pursuit of detail and aesthetics. Whether it is the body proportions or light and shadow effects, it shows the unique charm of the Lexus RX.

The Lexus RX has won accolades for its fine craftsmanship and elegant design. The side lines of the body are smooth, showing a unique aesthetic and practicality. It measures 4890mm*1920mm*1695mm and has a wheelbase of 2850mm, which is a size configuration that allows for both space and driving stability. Equipped with tire specifications of 235/60 R19, the front and rear tires are the same, which not only guarantees good grip, but also complements the body design. Overall, the side design of the RX fully reflects the balance of luxury and power, showing the pursuit of refinement and performance that the Lexus brand has always pursued.

The interior of the Lexus RX is designed with elegance and attention to detail, and the interior style is luxurious and refined. The steering wheel is made of genuine leather, which provides electric up and down and front and rear adjustment functions to ensure that the driver is in control of the comfort zone. A large 9.8-inch screen on the center console integrates multimedia systems, navigation and phone functions for easy operation. The vehicle is also equipped with automatic speech recognition control system to enhance driving convenience. The seats are made of imitation leather, and the main and passenger seats support front and rear, backrest, high and low multi-directional adjustment, and include waist support to ensure passenger comfort. The second row of seats can also be adjusted with backrest, while the rear seats support proportional reclining, providing a flexible space combination for passengers and items. Overall, the interior design of the Lexus RX takes into account the needs and experience of passengers.

The Lexus RX is equipped with a 2.5L displacement L4 engine with a maximum power of 139 kilowatts and an output torque of 241 Nm. It is equipped with an advanced E-CVT continuously variable transmission to ensure the vehicle’s power smoothness and fuel economy.

Summarizing the owner’s praise for the Lexus RX, the exterior design is undoubtedly his most appreciated part. From the supersonic quartz white paint to the domineering hollow air intake grille on the front face, to the smooth lines and exquisite craftsmanship of the body, he was amazed. The owner also specifically mentioned the noble temperament of the rear of the car and the highly recognizable through taillights at night. The overall shape is like a king’s style, which makes people fall in love at first sight. Such design details undoubtedly make the Lexus RX visually impressive and become an irreplaceable luxury car choice in the hearts of owners.

On Autohome Jinhua Promotion Channel, we bring you an exciting news that the hot-selling luxury sedan is having a grand promotion in Jinhua area. Currently, this high-profile model offers an attractive discount of up to 50,000 yuan, giving buyers the opportunity to experience the excellent performance and distinguished feeling of Hongqi EH7 at a lower price. The starting price is already as low as 179,800 yuan, which is a rare discount. If you are interested in this model, be sure to seize this opportunity and click "Check Car Price" in the quotation form to get a more generous car purchase discount.

[Appearance introduction]

The Hongqi EH7 creates a highly recognizable appearance with its unique design concept and exquisite craftsmanship. On the front face, it combines the classic elements of the Hongqi family with a sense of modern technology. It uses an atmospheric straight waterfall air intake grille, and each chrome trim shows a strong visual impact. The body lines are smooth, showing the perfect combination of elegance and power. The overall style is both solemn and dynamic, highlighting the distinguished identity of the flagship model. The body proportions are coordinated, and the details are exquisite and elegant, all of which reflect Hongqi’s persistent pursuit of luxury and quality.

On the side, the Hongqi EH7 exudes an aesthetic of elegance and power with its streamlined body design. The body dimensions are 4980mm long, 1915mm wide, 1490mm high, and the wheelbase is up to 3000mm, ensuring a spacious interior space and a comfortable ride experience. The balanced layout of the front wheel base of 1645mm and the rear wheel base of 1655mm not only guarantees stability, but also reflects the fine craftsmanship of the vehicle. The tire specification adopts 245/50 R18, which is matched with a delicate wheel rim design, which not only enhances the driving performance, but also adds a sense of mobility and luxury to the vehicle.

In terms of interior, the Hongqi EH7 shows a first-class sense of luxury and technology. It uses a delicate leather steering wheel to provide a comfortable grip, while supporting manual up and down + front and rear adjustment to adapt to the needs of different drivers. In the center stands a large 15.5-inch central control screen, built-in rich multimedia system, navigation and phone functions, easy to operate and clear display. The car is equipped with USB and Type-C interfaces, with two in the front and rear rows, making it convenient for passengers to connect electronic devices for charging or data transmission. In addition, the wireless charging function of mobile phones also appears in the front row, further enhancing the convenience.

In the seat part, the Hongqi EH7 is designed with a mix of imitation leather and leather/flip materials, which is very textured for both touch and visual effect. The main driver’s seat has the functions of front and rear adjustment, backrest adjustment, height adjustment (four directions) and waist support (four directions), which can realize personalized comfort adjustment. The driver’s seat is also equipped with an additional power seat memory function, allowing the driver to quickly find the most comfortable sitting position. At the same time, the front seat also provides heating, ventilation and headrest speakers (driver’s seat only) to enhance the riding experience. The rear seat supports proportional reclining, providing passengers with flexible space utilization plans.

For the engine of the Hongqi EH7, its outstanding performance is reflected in a maximum power of 253 kW and a powerful torque output of 450 Nm. These parameters demonstrate the strength of its powertrain, providing the driver with a smooth and efficient driving experience.

In the praise of Autohome owners, we can feel the charm of the Hongqi EH7. He emphasized its sporty and stylish exterior design, as well as the unique taillight design and the strong visual impact of the front face. Especially the through taillights and the new new energy logo seem to add a unique charm to this model. For owners, the 4.98-meter body length and exquisite logo design have undoubtedly further enhanced its attractiveness in the market. In short, whether it is for young consumers or drivers who pursue a quality life, the Hongqi EH7 is a trustworthy and pursued car choice.

Welcome to Autohome Jinan Promotion Channel, we bring you the latest car purchase discount information. At present, this high-profile luxury SUV is having a grand promotion in Jinan area. The maximum discount has reached an astonishing 18,000 yuan, which means that consumers have the opportunity to buy this model with both performance and design at a lower price. The starting price has been adjusted to a very competitive 201,800 yuan. If you are interested in Xingtu Lanyue, don’t miss this excellent car purchase opportunity. Click "Check the car price" in the quotation form now, let’s explore more benefits together and seize this rare discount opportunity.

Xingtu Lanyue leads the trend with its unique exterior design. The front part adopts an atmospheric family-style design, and the iconic air intake grille is as bright as a galaxy, with smooth lines, showing the perfect fusion of power and elegance. In terms of overall style, Lanyue tends to be modern urban style, with hard body lines and spacious body size, giving people a stable and luxurious feeling, which can attract attention whether in city streets or suburban highways. The details all reflect the designer’s pursuit of exquisite craftsmanship and demonstrate the Xingtu brand’s insistence on quality and design.

The side lines of Xingtu Luoyue are designed to be smooth and dynamic. The body size reaches 4970mm x 1940mm x 1792mm, and the wheelbase is 2900mm long, providing a spacious interior space. The front and rear wheelbases are both 1644mm, ensuring driving stability. It is worth noting that it is equipped with 245/50 R20 size tires, with exquisite wheel design, which not only enhances the driving performance, but also adds a sense of style and power to the overall appearance.

The interior design of Xingtu Lanyue is full of luxury and technology. The spacious interior space is made of exquisite leather materials to create a warm and comfortable atmosphere. The driver can hold the leather steering wheel with excellent feel, which has manual up and down + front and rear adjustment functions to ensure the best driving experience. A 15.6-inch high definition touch screen stands on the center console, which integrates multimedia system, navigation, telephone, air conditioning and window control, making it easy to operate and full of technology. USB and Type-C ports are abundant to meet the charging and entertainment needs of passengers, and wireless charging function of mobile phones is also available in the front row. In terms of seats, the front seats provide heating and ventilation functions, and support the electric memory adjustment of the driver’s seat. The main and auxiliary seats can be adjusted back and forth, backrest adjustment and height adjustment to ensure passenger comfort. The second row of seats also supports front and rear movement and backrest reclining, and the seat reclines for flexible space utilization.

The car is equipped with a powerful 2.0T turbocharged engine with a maximum power of 192 kilowatts, corresponding to a strong output of 261 horsepower, capable of delivering 400 Nm of peak torque. This engine is matched with an 8-speed automatic transmission, which ensures the smoothness and responsiveness of the vehicle during driving.

Summarizing the owner’s evaluation, Xingtu Lanyue won his favor with its 23 vertical grille designs. Although he regretted not seeing the white version, he chose the black body, believing that it not only looks atmospheric and stable, but also has the charm of suit thugs. The owner’s praise for the rear and side lines is particularly outstanding. The horizontal and vertical design of the rear shape and the side waist line design both satisfy him deeply. Although the body is prone to dust, this did not affect his overall satisfaction. After all, for him, keeping the body tidy is not frequent, and occasional car washes are enough to deal with it. Overall, Xingtu Lanyue has won the recognition of Autohome owners with its excellent appearance design and texture.

In April 2023, the sub-brand of "Hongqi New Energy" was officially established and a new brand identity was adopted. In March 2024, the brand’s first model was officially launched. From the establishment of the brand to the launch of the first mass-produced model, "Hongqi Speed" demonstrated the ability of Chinese manufacturing. At the same time, the new Hongqi EH7 also brought no small surprises to consumers.

The new car is positioned as a medium and large car, and a total of 5 models are launched, priced at 22.98-30 9,800 yuan. Based on the new FMEs "flag" super architecture, it has a new design language and a new technology platform, and has shown a high level in appearance design, cockpit configuration, intelligent driving control and other aspects.

In terms of appearance, the latest family-style design of Hongqi New Energy is adopted. The 7-shaped matrix headlights that can be dynamically lit are matched with the bottom air intake grille with raised corners, which is like a smiling face and brings high recognition. Above the closed grille is a new brand logo, and the Hongqi EH7 is also the first model to adopt the new logo.

On the side of the body, the front length and back short shape make the side look low and sporty. The addition of hidden door handles strengthens the integrity of the body while effectively reducing wind resistance. In terms of size, the length, width and height are 4980/1915/1490 mm respectively, and the wheelbase is 3000 mm.

In the rear part of the car, the through-type taillights have been blackened inside, and after lighting up, it shows the effect of "spreading wings", which is very recognizable. There is a through-type black trim at the bottom, which enhances the sports properties.

The new car is also very good in terms of cockpit configuration. The 15.5-inch center control screen and 6-inch instrument form a curved dual screen, and the left side of the screen is equipped with a touch light switch, which is very practical. In addition, there is an oversized 63-inch AR-HUD head-up display system, which is convenient for the driver to drive. The built-in Qualcomm Snapdragon 8155 chip ensures the fast and good operation of the car.

In terms of intelligent interaction, it is equipped with the heart-to-heart voice interaction 2.0, supports the wake-up-free function, can have continuous conversation voice interaction for 20 seconds, and supports voice and gesture interaction, which is more convenient to operate. It is reported that the follow-up OTA will launch the "Task Master" function, which can switch modes with one click according to the usage scene, which is very practical.

Intelligent driving, equipped with HAP precision automatic driving assistance system, tracking reversing, automatic parking auxiliary features and other intelligent functions are configured.

In addition, it is also equipped with 256-color ambient lights, four different themes of fragrance, and a sound system with 14 speakers, which enhances the comfortable car environment.

In terms of power, two versions of single motor and dual motor are provided. Among them, the single-motor version has a maximum power of 344 horsepower motor and a peak torque of 450 Nm; the version has a maximum power of 619 horsepower and a peak torque of 756 Nm. The acceleration time of 0~ 100km/h is only 3.5s. In terms of battery life, the maximum range under CLTC conditions can reach 820 kilometers. Charging for 5 minutes can make up 215 kilometers. And support 3kw external discharge function.

Editor’s language

In recent years, FAW Hongqi has developed rapidly and its influence is obvious to all. Its H5, H9 and other models have been well received by consumers. Now, joining the new energy vehicle track, it has quickly launched the first model of the "new energy sub-brand" Hongqi EH7. Its unique appearance design, luxurious and atmospheric interior, mainstream technology configuration, excellent power performance, and long cruising range all demonstrate the industry’s leading level.

Due to the different policies in various places, the development of fuel vehicles and new energy vehicles in various places is also different. Many netizens left comments wanting to see it, it is here today. Let me take you to appreciate its style.

Let’s take a look at the appearance of the Xingyue L first. The front face of the Xingyue L looks very soft and looks fashionable and dynamic. Coupled with the unique headlights, the design looks very stable. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing, etc. Come to the side of the body, the body size of the car is 4795MM*1895MM*1689MM, the car adopts deep lines, the side circumference presents a flamboyant design style, and with large-sized thick-walled tires, it looks sporty. Looking back, the overall shape of the tail of the Xingyue L echoes the front face, the taillights are very sharp, and the overall layout is impressive.

In terms of the interior, the overall visual effect of the Xingyue L interior is very distinctive and full of fighting atmosphere. The steering wheel of the car is well designed, equipped with functions such as manual up and down + front and rear adjustment of the steering wheel, giving people a bright feeling. Take a look at the central control, the car decoration is equipped with a dynamic touch LCD central control screen, which makes the interior design quite layered and looks fashionable and dynamic. The interior feels good. Let’s take a look at the dashboard and seats. The dashboard design is remarkable, and it looks very fashionable and dynamic. The car uses leather seats, which are wide and thick and comfortable.

The space availability of the Xingyue L trunk is very high, the loading capacity is also relatively good, and the rear seat support ratio is down, so the space can be further expanded. In addition, the car is equipped with fatigue reminder, brake anti-lock braking (ABS), LED daytime running lights, brake assistance (EBA/BAS, etc.), braking force distribution (EBD) main driver airbag, passenger seat airbag, side aircurtain, front side airbag and other safety configurations.

The car’s modest size is a great choice for many families, and the interior space is enough for daily use by families. It depends on your specific needs.

Author: Talking Loud, Source: One Author Column

At the moment of the prevalence of mobile Internet in our country, customers’ consumption habits, living habits, information acquisition paths and other behavioral patterns have undergone tremendous changes. If the entire transaction can be completed with a "click of a finger", who would be willing to come to the door, to the store, to queue up, time-consuming and laborious?

Therefore, the bank anxiously found that although offline transactions were either actively or passively moved to the online, online products such as self-operated APPs and official accounts did not undertake much proportion, but instead flowed out to the "online supermarket" built by the leading Internet platform, and could only reach customers indirectly through the online supermarket.Banks urgently need to drain from the public domain and expand their own private domain traffic.

Insurance companies are equally anxiousThe operating pressure of a single type of insurance, unfavorable expansion of new types of insurance, and re-reflection of the agent model, and the rise of online insurance sellers, under internal and external troubles, there is an urgent need to open up the sales situation through new online business development methods. However, the entry of online traffic into the stock competitive market has led to extremely high prices, and traditional insurance companies lack Internet operation thinking and do not know where to start.

There are many ways to obtain online traffic. We start with the biggest one – short video & LIVE traffic, and deeply analyze the nature and characteristics of current traffic, so as to provide solutions to the private traffic operation problems of Financial Institution Group.

Let’s start with four typical cases

1. New Oriental and Dong Yuhui

New Oriental’s transformation was very successful, but it actually violated the "taboo" of corporate transformation – the main business switched to the big competition, just like a seriously ill person regained life through a big change of blood, the transformation risk is high, and the success rate is low. However, New Oriental fully considered the continuation and re-establishment of its core competitiveness, and selected excellent lecturers to successfully transform the network live streaming host. From the perspective of live streaming host ability training, the transformation is not difficult.

Observing the new business model of New Oriental found that New Oriental does not produce goods or services itself, but essentially uses short videos and live broadcast platforms to build New Oriental’s unified sales and delivery brand. Like a first-level wholesaler with a traditional business model, its core competitiveness can only be a strong delivery ability. How to build a strong delivery ability? What is the difference between operating with Li Jiaqi and Viya?

First of all, New Oriental’s priority is to build the "New Oriental Selection" company brand, rather than a strong personal attribute brand.

However, the IP of "New Oriental Selection" is cold, and the IP of short videos and webcasts must be personal, vivid and personalized, so it is also necessary to create a personal IP. In order to reduce the series of business risk problems that may be caused by the strong binding of the company’s brand to a certain person, New Oriental has created a group of personal IPs: Dong Yuhui, yoyo, Dundun, Shi Ming… Their common characteristic – they are all lecturers of New Oriental. By creating a "iron camp + flowing soldiers" model, strengthen the company’s branding impression and image.

Secondly, New Oriental has reshaped the new fashion of live streaming. Live streaming is no longer roaring, noisy, vulgar, but also intellectual, rational, touching, humorous. It can teach English, pick up a musical instrument and sing unprofessional but heartfelt songs, and it can be a 7 * 24 hour live streaming host.

There were many live streaming hosts, so naturally there was no shortage of topics. Therefore, the square face of the Terracotta Warriors, Dong Yuhui and Yoyo’s CP, Shi Ming’s daughter-in-law… became the title of the short climax video during the live broadcast.

However, New Oriental’s delivery advantage is based on unique forms and knowledge content, and the competitive barrier is not high. With the increase of similar competitors and the aesthetic fatigue of the audience, this advantage and hot spot will always pass. How New Oriental maintains continuous competitiveness and attention is a major issue that accompanies the operation.

2, crazy little brother yang and three sheep internet company

Take a look at the business logic of "Crazy Little Brother Yang", who currently ranks first in the number of Douyin bloggers.

"Crazy Little Brother Yang" is similar to New Oriental Selection, and belongs to the same delivery platform. Different from New Oriental’s transformation and Yu Minhong’s way of increasing fans with its own hotspots and traffic, it started with family funny short videos to build fans, and later transformed into live broadcast delivery. Establish competition barriers with highly cost-effective products, forming a virtuous circle of mutual promotion of "cost-effective products" and "strong delivery capabilities". At the same time, continue to launch high-quality funny videos to maintain fan popularity and attract re-engagement for live broadcasts.

Crazy Brother Yang was also the first live streaming host to adopt a corporate system of operation, which avoided the fate of Viya and Li Jiaqi due to business tax regulations. The operating company behind it, Sanjiyang Network, also tried to launch other Internet celebrity live streaming hosts, but under the strong personal IP, the company’s attributes are not strong, and other Internet celebrity IPs are difficult to build.

Crazy Brother Yang represents the most common Internet celebrity live streaming hosting business model and development process: "self-employed" or "small teams" initially attract fans through creativity, and after finding a self-development model, they continue to stand out from the highly competitive live streaming hosting group, and then live stream monetization.

3. Gree and Dong Mingzhu’s store

Unlike the business essence of Dongfang Selection and Crazy Brother Yang, the Financial Institution Group itself produces goods or services in the hope that the self-operated platform will directly sell to customers – it can reach customers without coercion, improve the stickiness of self-operated customers, and reduce the cost of customer acquisition. Therefore, many of the tactics of the delivery platform do not apply to Financial Institution Group.

Gree and Dong Mingzhu’s store is a more successful transformation of self-operated online sales in the physical manufacturing industry. Let’s try to analyze Miss Dong’s online sales strategy.

First of all, it is also to build an IP – Dong Mingzhu’s store, and to create an online direct brand of Gree air conditioners. Why not call Gree’s store, it may be mainly to make full use of Dong Mingzhu’s personal branding impression, with its own traffic and further strengthening the interest binding between Miss Dong and Gree.

But Dong Mingzhu is over 60 years old after all, and cannot live stream as a live streaming host. In order to attract young customers and create topics, she launched her own stand-in, "secretary" Meng Yutong. Meng Yutong’s debut was in the entertainment industry. He was picked up by Dong Mingzhu for participating in a workplace show, and he joined Gree overnight to serve as Dong Mingzhu’s secretary. The main responsibility is live streaming, and it seems that he does not hold other real positions.

Dong Mingzhu worked hard to create Meng Mingzhu’s IP, and attended various meetings with him. He asked Xiao Meng to send a hot dance in semi-entertainment occasions, and increased the popularity through short video transmission. Immediately after creating the topic, "Dong Mingzhu’s secretary" and "Gree’s next generation of female successors" became the labels of Meng Yutong. However, all of Meng Yutong’s IPs are dependent, and it is difficult to form a personalized label. The impression left is that there are several hot dances at Dong Mingzhu’s request on different occasions. The label excavation is not sustainable, and it disappears in the public eye after a flash in the pan.

Dong Mingzhu’s shop is defined as an online self-operated channel, which has more practical significance for Gree or Dong Mingzhu. Miss Dong has had several serious conflicts with Gree’s old shareholders, all of which have used the power of dealers to successfully defend the barricade several times. Success is not easy, and failure is not easy. The power of the princes of dealers is too strong, which has also become the biggest obstacle to Gree’s integration into the new retail model. Dong Mingzhu’s shop has realized the replacement of self-operated dealers: in recent years, the total sales of Gree air conditioners have not changed much, but Dong Mingzhu’s store sales have increased to tens of billions, which has invisibly exploited the cakes of major agents and distribution channels.

Due to the fact that it is only self-operated, and white goods generally have the characteristics of low purchase frequency, the frequency of short videos and live broadcasts and the popularity of a single game are difficult to maintain. The sense of topic is not strong, and short videos and live broadcasts are gradually reduced to product introductions. This is also the biggest problem that is common and difficult to solve in the private streaming operation of live broadcasts by manufacturers.

4. Wang Xiaofei’s Six Stories of Ma

It also comes with its own traffic, and Wang Xiaofei’s Ma Liuji is out of the circle. Since Wang Xiaofei’s topics mostly come from failed marriages and couples tearing each other up, in order to form an isolation from business brands, Ma Liuji’s short videos and live broadcasts never mention private life, as long as Wang Xiaofei appears on the camera.

Under the current context of consumer downgrade, high-end hotels are difficult to operate. Zhang Lan, Wang Xiaofei and their son moved to offset and mass hotels, launching offline catering brand stores such as Yue’ertang and Ma Liuji.

How to attract online traffic and drive consumption? Wang Xiaofei cleverly combines premade dishes with online live streaming, making online self-operation productive. Ma Liuji’s business idea since its birth is to drive offline store operations through online sales.

In order to increase the topic and fill the live broadcast content, Wang Xiaofei started live cooking, of course making his own pre-made dishes, selling hot and sour powder, selling homemade sausages, telling entrepreneurial stories, and even recording Ma Liuji executive business meetings to advertise for offline stores.

Ma Liuji is no longer a simple Sichuan restaurant, but has successfully transformed into a "chain restaurant + food company". Through online short videos and live broadcast sales, the online sector is responsible for its own profits and losses. At the same time, develop its own fan club – private domain traffic, play the role of online product promotion and diversion, and divert the flow of offline stores. Offline stores use trendy brands and creative operations to carry the functions of deep customer interaction and product experience.

Implications for the financial industry

At present, Internet operations in the financial industry mostly cooperate with leading traffic platforms to make hard advertisements. Push, at most, carefully select the target customer group, and guide customers to click to buy through product links under more successful online scenarios and pages. The sales conversion rate of this method is extremely low, and the core test is the "stickiness" or "demand rigidity" of the financial product itself. Therefore, it is easy to understand why the conversion rate of online credit is the highest, followed by deposits and wealth management.

For insurance products with less rigid demand, this indirect first-stream cooperation is doomed to be ineffective. Public domain to private domain cannot avoid online self-operated Customer relationship of financial enterprises. Anyway, if you want to operate private domain traffic by yourself, why not take the initiative to attract public domain traffic, but passively convert traffic? Why not integrate into the traffic concentration of short videos and live broadcast methods, but instead cling to the primary gameplay of playing the remaining page product jumps on the Internet platform?

1. The core of online operation is to build IP.

IP is the battlefield of online operation and the memory point of public traffic. Its own tonality positioning sometimes determines the success or failure of the overall operation. Therefore, IP is best to bring its own traffic, at least it is easy to attract attention and fans. This answers why Gree’s online store is not called "Gree’s store", but "Dong Mingzhu’s store".

The financial industry is mostly state-owned enterprises, and it is often difficult to "surprise" on the Internet because of "integrity". A better combination is to learn from New Oriental’s approach, hype the promotion of helping farmers and inclusive benefits, and find product connections around the themes of the rejuvenation of great powers, the heavy weapons of great powers, and the rise of nations, and use fresh methods to arouse emotional resonance among users. This is a creative industry that requires a team that understands finance and is good at advertising creativity to continue to operate.

2. The conflict between IP personal attributes and brand corporate attributes is resolved

In the field of short video and live broadcast, IP has obvious personal attributes of live streaming host. This is an objective law and cannot be subverted. For Financial Institution Groups, there will be great security risks. Just like a company choosing a product endorsement star, once the company’s brand, reputation and personal words and deeds are strongly tied, it will be a long-term and unstable factor.

New Oriental’s approach is worth learning from. It adopts the method of "highlighting the company’s brand + a group of live streaming hosts", creating but not relying on personal IP, and always emphasizing the company’s IP. The specific practices include all live streaming hosts wearing the clothes of the company’s IP, requiring the live streaming host to mention the frequency of the company’s IP, and so on.

Even so, it is still impossible to completely solve the personal instability. If Dong Yuhui changes jobs to other platforms, at least in the short term, the loss of fans and attractiveness of Dongfang Selection will be inevitable.

A trend of live video broadcast may fundamentally solve this problem – virtual human. Virtual human belongs to the intellectual property and intangible assets of enterprises, and the language behavior is completely controllable, which can perfectly solve the problem of highlighting personal IP to create private domain traffic while avoiding the negative impact of personal instability. The technology has matured rapidly so that the short video output of one-way interaction can completely replace the real person. In two-way interaction, pure voice interaction has been close to the real person interaction in some characteristic scenarios, but the video animation technology is not yet mature, and it will take 3-5 years to commercialize on a large scale. At present, a number of domestic Financial Institution Groups have tested the waters to launch virtual human, and are mainly used in the field of publicity products and customer service. This trend will be further strengthened in the future.

3. Continue to create topics, maintain popularity and customer activity

The operation of IP needs to continue to maintain popularity, just like the DAU and MAU of the APP need to be maintained in the 1.0 stage of Internet marketing. The main means to maintain popularity in the field of short videos and live broadcasts are: manufacturing or tracking hot topics, emotional resonance, ultimate cost-effective goods, lady dancing, curiosity and creativity… The audience of short videos can be classified according to the interest label, and the short videos can also be divided into different types: mukbang, funny, travel, cooking, dancing, singing… People gather in groups, and you can consider launching different types of video solutions to attract different types of customers. Of course, the customer group must be a pre-selected target customer group, and the type of scene has a high degree of compatibility with the product or service.

4. The problem of low frequency of self-operated products

Domestic manufacturers’ self-operated short video or live broadcast platforms do not seem to have solved this problem to a high extent. In the insurance industry, we have browsed the live broadcast platforms of Ping An and ZhongAn, which have launched live video broadcasts. Repeated oral broadcasts without new ideas are doomed to bleak popularity and transaction volume. Direct and blunt sales just move the offline sales scene to the online, which is meaningless. Only the brand trust formed through the continuous accumulation of popularity, coupled with the natural transformation of scene-based entry, can truly play the role of online delivery. For example, if an agricultural insurance company can establish an agricultural teaching video platform, it will use the scene areas such as planting and breeding technology and agricultural sales that farmers need to be empowered as the entry point for short videos or live broadcasts. If you think that the self-built online business scene is too heavy, you can at least shoot some low-cost teaching videos or short videos that farmers like to see, and then insert the insurance purchase link into it, which will also play a good role.

Another solution is to introduce high-frequency scenarios. There is no need to insist that your platform only sells your own products. You can consider introducing high-frequency products and services from strategic partners to attract popularity at cost-effective sales prices, and drive your own product sales when selling complementary products.

Author Email: gaoshengtan2021@yeah.net

On August 21, Extreme Krypton Automobile announced its unaudited quarterly financial results for the first half of 2024, which is also the first semi-annual report of Extreme Krypton Automobile since its listing on the New York Stock Exchange in May this year.

Overall, with the year-on-year growth in sales and the appearance of the scale effect, the revenue of polar krypton in the first half of the year was 34.78 billion yuan, an increase of 63.5% year-on-year.

From the second quarter, under non-US GAAP, the net loss of Kr 865 million yuan in a single quarter. However, Kr said that under Hong Kong accounting standards, after excluding the impact of share payment, the net loss of Kr narrowed significantly to 70 million yuan in the first half of the year, and turned losses into profits in the second quarter.

Looking forward to the second half of the year, Extreme Krypton reiterated that it still maintains the annual sales target of 230,000 vehicles unchanged, and aims to achieve a full-year turnaround under Hong Kong Financial Reporting Standards.

"Despite the pressure, we remain confident in our full-year sales target of 230,000 vehicles in 2024," An Conghui, president of Geely Holding Group and CEO of Extreme Krypton Intelligent Technology, said on the evening of August 21 during the second-quarter earnings call of Extreme Krypton.

In addition, An Conghui also revealed the relevant information of the flagship SUV of Extreme Krypton for the first time. "It is expected that the large flagship SUV model of Extreme Krypton released in the fourth quarter of 2025 will be equipped with two power forms, one is pure electric and the other is super electric hybrid." This means that Extreme Krypton no longer adheres to pure electric.

The gross profit margin of the whole vehicle in the second quarter is 14.2%.

According to the financial report data, in the second quarter of this year, extreme krypton achieved revenue of 20.04 billion yuan, an increase of 58% year-on-year and a 36% increase month-on-month, setting a record high in a single quarter.

Among them, vehicle sales revenue reached 13.438 billion yuan, an increase of 59% over the same period last year; battery and other component sales revenue was about 5.30 billion yuan, an increase of 36.1%; R & D services and other services revenue was 1.30 billion yuan, an increase of 326.8%.

The increase in sales in the second quarter drove the growth of Extreme Krypton’s revenue in the quarter. From April to June this year, the cumulative delivery of Extreme Krypton doubled year-on-year to 54,800 vehicles.

However, in order to sell more new cars, sales and management fees also increased sharply in the second quarter, up 61.3% year-on-year to 2.605 billion yuan. In addition to the impact of equity incentive fees on listing expenses in May, the expansion of domestic and overseas offline channels also increased expenses.

An Conghui revealed that as of the end of July, there were 438 global Krypton stores, which are expected to expand to more than 520 by the end of the year, further penetrating domestic third- and fourth-tier cities.

In terms of research and development, the R & D expenditure of polar krypton reached 2.624 billion yuan in the second quarter of this year, an increase of nearly 90% year-on-year and an increase of 36% month-on-month; polar krypton said in the performance report that the growth was mainly due to salary distribution.

Affected by the growth in sales expenses and R & D expenses, the gross profit margin of Extreme Krypton’s automobiles in the second quarter increased by only 0.6 percentage points year-on-year to 14.2%, basically the same as that in the first quarter.

After the release of the second quarter performance report, Extreme Krypton reiterated that the annual sales target of 230,000 vehicles remained unchanged.

According to the delivery data released by Extreme Krypton, after the first monthly delivery of 20,000 vehicles in June, its delivery in July fell to about 16,000 vehicles; in the first seven months of this year, Extreme Krypton cars delivered 103,500 vehicles, an increase of 89% year-on-year, 45% of the annual sales target.

This means that in order to meet this year’s sales target, Krypton must achieve an average monthly sales of more than 25,000 units in the next five months, which is still a challenge for Krypton.

The flagship SUV model will be equipped with pure electric and super electric hybrid power forms, and will be released next year

In order to achieve sales targets, JK Auto is expected to launch two new models, JK 7X and JK MIX, in the second half of this year.

An Conghui revealed that the Extreme Krypton 7X will make its world debut at the Chengdu Auto Show at the end of August and is expected to be launched at the end of September. The Extreme Krypton MIX will be officially launched in the fourth quarter. Both models will be equipped with Extreme Krypton’s self-developed Haohan Smart Drive 2.0.

Looking ahead to next year, Extreme Krypton will launch a flagship SUV in the fourth quarter. This new car, Extreme Krypton, will give up the pure electric route and provide two power modes of pure electric and super electric hybrid. An Conghui did not disclose more details of the new power form during the earnings call, only saying that the Extreme Krypton super electric hybrid system will be released in the future. It is a new power form that combines the advantages of pure electric, plug-in hybrid and range extension technology, ensuring that in all pure electric driving experiences, high-speed energy consumption and mileage can be taken into account.

As for how to distinguish the market positioning of Extreme Krypton and Lynk & Co., An Conghui said that there is no conflict between the Extreme Krypton and Lynk & Co brands. "We have a brand management committee within our company to strictly manage each of our brands to ensure that there is no overlap between products." Secondly, from the perspective of brand positioning, Extreme Krypton is positioned as a high-end luxury brand, while Lynk & Co is positioned as a mid-to-high-end brand, so at the brand level, the two have their own characteristics. Extreme Krypton’s large SUV is a product developed based on a vast architecture. The high platform and generalization characteristics of this architecture help to maximize cost-effectiveness.

In addition to the large flagship SUV, Krypton also has a new hunting vehicle based on the 007 architecture, which will be launched next year.

In response to the model replacement controversy: there is no annual iteration plan for three models such as the new polar krypton 009 in the coming year

Geely Automobile also released its semi-annual report on the same day that Geely Automobile disclosed its first-half results. At Geely Automobile’s mid-term results conference, An Conghui publicly responded for the first time to the controversy caused by the replacement of the two models of JK 001 and 007.

"I think people will definitely ask this question today," he admitted. "Before the launch, there was indeed a lack of communication with users, which caused some complaints and complaints from users."

An Conghui said that the new polar krypton 009, as well as the 2025 polar krypton 001,Polar Krypton 007From the date of product release, there is no annual iteration plan for the next year; however, the normal OTA software upgrades or optional configuration changes for vehicles will still be maintained.

In addition, for the Mobileye smart driving system used by Extreme Krypton in the early stage, An Conghui said that "it will continue to develop and iterate", and will retain Mobileye smart driving system products in China.

The model replacement storm originated a week ago. On August 13, Extreme Krypton released 2025 Extreme Krypton 001 and 2025 Extreme Krypton 007. The price was 259,000 yuan and 209,900 yuan respectively, causing controversy.

Since 2023, Krypton 001 has undergone three renovations, and the replacement cycle has been continuously compressed. The 2025 new car has been updated in less than half a year. Among them, the old model cannot be upgraded to Haohan Smart Drive 2.0 because of the Mobileye smart drive solution.

"Extreme Krypton will focus on software iteration next, so that users can have a better intelligent experience, and the smart driving function of the Mobileye solution will continue to develop and iterate." An Conghui explained that the original intention of the rapid iteration of Extreme Krypton products is to hope that users can quickly use the latest technology and better product experience. "How to solve the relationship between product iteration and old users in the future is a difficult and correct thing."

Zhang Bing, Shell Financial Reporter, Beijing News

Editor, Yue Cai Zhou

Proofreading, Mu Xiangtong

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