Recently, "our country’s TV boot rate fell to 30%" rushed to the hot search, and "whether the TV will be eliminated" attracted attention. The reason for the decline in the average daily boot rate of TV sets is not only the external impact brought by the rise of small screens, but also its own problems such as poor user experience. Experts believe that insisting on product innovation and improving user experience will help TV win back the favor of consumers.

"After renting a house for two years, the TV has never been turned on once." Recently, Ms. Li, who works in Yantai, Shandong Province, told reporters that for her, the TV has become the most useless item in the room, and "even thought of moving it away."

The "2024 China Smart TV Interaction New Trend Report" released by the Prospective Industry Research Institute shows that since 2016, the average daily TV boot rate in our country has experienced a cliff-like decline, from 70% to less than 30% in 2022. Recently, "our country’s TV boot rate has fallen to 30%" rushed to the hot search, and "whether the TV will be eliminated" has attracted attention.

Once upon a time, televisions were a must-have household appliance and occupied the "C position" in the living room for many years. Now, many residents say that the televisions in their homes "have not been turned on for several months" and "left there in the dust". Why are televisions no longer "favored"? Who is still in front of the TV? Can the TV return to the "C position" in the living room? With these questions, the reporter of the "Workers’ Daily" started an interview.

Small screen impact, poor experience and other "persuading" audiences to quit

On the topic of the current TV turn-on rate, the reporter interviewed a number of consumers, and many gave the answer of "I don’t watch it much" and "I haven’t turned it on recently". The reasons for not watching TV include not only the impact of the rise of small screens such as mobile phones and tablets, but also the poor user experience of TVs themselves.

"Now mobile phones, tablets and other devices are small and portable, you can swipe short videos and watch dramas anytime, anywhere, and you don’t need TV in your life at all." Ms. Li said that the audience of small-screen devices is self-controllable, can double the speed, can pause, and can choose whatever program you want to watch. However, because of the fixed location and one-way transmission, TV is somewhat unattractive for users who want to obtain information anytime, anywhere and interact in real time.

The complicated operation of TV is also an important reason why many people "dislike" it. Under the hot search topic of "TV startup rate in our country has dropped to 30%", some netizens said that turning on the TV requires the cooperation of two remote controls, and the steps are cumbersome. It is more troublesome to find a certain channel on the TV. "Let alone the elderly at home, young people have to study it carefully for a while when opening a TV." In the interview, many respondents also said that after the TV is turned on, they usually watch 15-20 seconds of advertisements before the page can jump. If you want to watch TV channels, you need to perform manual operations, and if you want to skip advertisements, you must charge as a member.

"It’s not that the TV doesn’t want to be turned on, it’s that the TV members can’t afford it." Mr. Guo from Guangzhou said that whether it is the TV’s own software or the TV side of various video platforms, almost all of them have to be charged as members before they can watch the full program. "What’s worse is that the TV side and the mobile side are not universal. The mobile side is charged with VIP, and you have to add money to charge SVIP to use it on the TV side." Mr. Guo said this operation was the main reason for "persuading him to quit" watching TV.

The position in the hearts of most consumers remains solid

The reporter also found in the interview that the TV’s position in the hearts of some young consumers remains solid, but their demand for TV has become more personalized.

"The big screen is the main reason why the TV attracts me." Ms. Lu, 26, who has a habit of exercising at home, told reporters that when she exercises, she turns on the TV and connects the handheld game console to the TV. "The small screen of the handheld game console looks laborious, especially when doing aerobic boxing, fitness rings and other sports, it is very inconvenient to follow. If you transmit the screen to the TV, you can see it more clearly and exercise better," Ms. Lu said.

Like Ms. Lu, many consumers like the large screen of the TV. Mr. Hu, a post-80s Beijing resident, always turns on the TV at home every time he watches a football game: "The impact of the large screen is stronger than the small screen, and the audio-visual effect is better."

At the same time, television is still the main channel for some of the elderly to watch news and movies and TV dramas. For them, watching a certain TV program at a certain time is still a fixed action. Grandpa Zhao, 75, told reporters that he maintains the habit of watching news broadcasts and weather forecasts every day. "For me, there is no alternative to TV," Grandpa Zhao said.

In an online poll, "Do you think the TV will be obsolete?", 52.5 percent of internet users said no. For them, TV is a significant other for household chores, a background music during cooking, and an "artifact" to avoid the atmosphere of desertion – you can not watch it, but you must turn it on, and "listen to it" is also a pleasure.

Peng Jianfeng, vice-chairperson of the China Electronics and Video Industry Association, said that the busy modern life and the popularity of mobile end points will inevitably lead to the decline in the average daily power-on rate of TVs, but the TV or the large screen in the living room will never withdraw from the stage of history. "From the perspective of usage scenarios, applications such as live TV, Video-On-Demand, sports fitness, and console games have a sense of’seckill ‘on the large screen," Peng Jianfeng said.

A two-pronged approach to regain market favor

According to Aowei Cloud Network’s 2023 domestic color TV market shipment report, 65 inches is the dividing line between positive and negative growth in TV sales. In 2023, sales of small and medium-sized TVs under 65 inches were all negative, while all large-size TVs above 65 inches maintained positive growth. Among them, the amount of large screens above 75 inches achieved more than double growth.

Peng Jianfeng believes that with the rise of the flat panel display industry in our country, the price of large-screen TVs is becoming more and more affordable, and "the effect of changing a large TV on improving the quality of life of consumers is immediate".

At present, the standard of "good TV" continues to rise, and multiple needs such as oversized, ultra-clear, ultra-thin, and ultra-eye protection have emerged, and intelligence has become the focus of consumers’ attention. "I hope the TV can interact like a mobile phone, and realize left and right swiping, manual tapping, etc., rather than relying on remote control operation." Ms. Lu said that from touch screen to gesture and somatosensory, she is very much looking forward to TVs with intelligent interaction functions.

Peng Jianfeng believes that an ultra-high definition smart TV is like a set of exquisite tableware. To make "delicious food" well, people will have more motivation to use "tableware". In the future, TV programs and large-screen applications can be promoted through market-oriented means to accelerate innovation and meet people’s growing audio-visual, entertainment and life needs.

In addition to "delicious food", it is also necessary to optimize the experience of using "tableware". Peng Jianfeng said that the relevant departments are promoting audio-visual friendly work, and projects such as TV and set-top box remote control "two-in-one" will help to greatly improve the user experience.

Since August 2023, the State Administration of Radio, Television and Television has carried out "dual governance" work in the three major fields of cable TV, IPTV, and Internet TV, that is, the charging of TV "nesting dolls" and the complex management of operations. At present, the governance goal of "reducing the charging package by 50% and improving the transparency of consumption" has been achieved.

"Adhering to product innovation and improving user experience will help promote the prosperity of the TV market and enable TV to win back the favor of consumers," Peng Jianfeng said.

Source: Workers’ Daily

In the last month of 2023, the inventory pressure of automobile dealers eased.

As of December 31st, 2023, the latest issue of "Investigation on the Inventory Early Warning Index of Automobile Dealers in China" released by china automobile dealers association shows that the inventory early warning index of automobile dealers in China was 53.7% in December 2023, down by 4.5 percentage points year-on-year and 6.7 percentage points quarter-on-quarter. The inventory early warning index is above that of threshold, and the automobile circulation industry is still in a recession, but the prosperity has rebounded significantly. This is the lowest month since 2023.

It is worth noting that although the inventory pressure has eased, the terminal price war has increased. The price of American B-class cars dropped to 130,000 yuan, equivalent to the original price of A-class cars; Luxury brands have even introduced a price reduction of more than 100,000 yuan.

"The price is adjusted every month, even once every half month, mainly according to the changes in the market and the price strategy of competing products. In December, many manufacturers officially cut prices, and dealers also made profits out of their own pockets. For 4S stores, it is very important to complete the sales tasks of manufacturers and get rebates. Generally speaking, the amount of rebate can cover the loss of selling cars. " The sales manager of a car 4S shop told reporters that the terminal price war in 2023 almost runs through the whole year, and the competition is fierce. It is easy to take away customers who don’t cut prices.

The price war entered the sprint stage.

When the automobile market entered the fourth quarter of 2023, the automobile industry entered the sprint stage. Since November, 2023, automobile manufacturers have successively announced price cuts, and the market has started a new wave of price cuts. However, the price reduction at that time triggered the wait-and-see mood of some consumers. Although the passenger flow increased significantly, the transaction rate of many 4S stores did not meet expectations. In December, it entered the final sprint stage, and the market demand in the peak season began to be released continuously at the end of the year. According to the report of china automobile dealers association, at present, there are nearly 20 car companies that have announced the reduction of car prices, dealers have also increased limited-time preferential schemes, and local subsidies have been intensively introduced to fully promote car consumption. Driven by the tide of returning home, the superposition of the year-end promotion, passenger flow and sales volume exceeded expectations. It is estimated that the retail volume of passenger car terminals in December will be around 2.45 million, which is basically the same as that in December 2022.

The survey shows that the inventory index decreased in December, while the market demand, average daily sales, employees and operating conditions index increased. At the end of the year, consumers’ demand for cars continued to strengthen, and dealers’ operating conditions improved. Market demand and daily average sales index have entered the boom zone, while the other three sub-indexes are still in the slump zone.

From the inventory index of sub-brand types, the import and luxury, joint venture and independent brand indexes all showed a month-on-month decline in December. Among them, the import and luxury inventory early warning index was 53%, the mainstream joint ventures and independent brands were 54.4% and 53.4% respectively, which was significantly lower than last month. The inventory early warning index in November was 56.6%, 61.1% and 63.5% respectively.

According to the development law of the automobile market, the sales task at the end of the year is relatively heavy, especially in this year’s fierce market competition, dealers have to adopt the strategy of rapidly reducing prices. Among them, luxury car brands have relatively low inventory pressure, but the current preferential strength is unprecedented. According to car home’s website information, in Beijing, the maximum discount for mercedes benz c class is 136,000 yuan, the maximum discount for BMW 3 Series and Audi A4L is around 100,000 yuan, and the maximum discount for Mercedes-Benz E class is around 160,000 yuan. Since 2023, BMW, Mercedes-Benz and Audi have all been reported to make large subsidies to dealers.

On the other hand, at the end of 2023, some manufacturers reduced production, which eased the inventory pressure of dealers to some extent. On November 3rd, FAW Toyota released the production reduction to dealers and lowered the sales target from December 2023 to January 2024. In addition to reducing production, FAW Toyota also launched a new round of promotional activities. Consumers who purchase FAW Toyota models including Corolla, RAV4 Rongfang, Asia Dragon, Grevia, Crown Lu Fang, Lingfang, Ruifang, Asia Lion and Yize from December 1 to 18 can enjoy financial schemes such as direct purchase tax subsidy of 5,000 yuan, replacement subsidy of up to 6,000 yuan and low down payment/zero interest rate.

More than 60% of dealers have not completed the manufacturer’s tasks.

Despite the recovery of automobile consumption in December 2023, there is still a long way to go before the OEM’s assessment targets and expectations for dealers. Near the end of the year, dealers get year-end rebates to achieve the annual task objectives, and intensify the inventory clearance, but the profit pressure is still relatively high. Overall, the operating conditions of dealers in 2023 are not optimistic. According to the survey, 37.4% dealers have completed the annual task, 39.4% dealers have a task completion rate of 70%-90%, and 23.2% dealers still have a task completion rate of less than 70%, which is far from the annual task target.

Under the price war, the profitability of automobile dealers is weakened. "In the past, a 4S shop sold 100 cars a month, which was a big store in the main city, and it could also break even. But now under the price war, the price of new cars is seriously upside down, and it is impossible to make money by selling 3,000 cars a year. " A car brand dealer said that a number of dealer groups have begun to shrink the number of outlets and reduce the number of stores.

Judging from the discount rate of vehicle terminals, according to thinkercar discount data, by the end of November 2023, the discount rate of the whole industry was 12.62%, and the discount rate of fuel vehicles was 14%, much higher than that of new energy vehicles (9.3%). No matter the discount rate of fuel vehicles or new energy vehicles, there is no sign of turning heads in the current trend.

"The decline in consumer purchasing power is the main reason for the price war in the auto market, especially the decline in the purchasing power of low-end consumers. In 2022, the number of self-owned brands of vehicles under 100,000 yuan has dropped significantly. However, many dealers are now in a state of loss and have a high debt ratio. Manufacturers usually put inventory pressure on dealers to promote sales. This can be achieved through various commercial policies, such as manufacturers giving dealers a discount of 3,000 ~ 5,000 yuan or even 10,000 yuan for each car sold, or offering acceptance remittance, implementing a cash refund policy, or offering an interest-free policy. These policies will play a role when dealers purchase goods in large quantities. However, in the case of a downturn in the auto market, many dealers misjudged the prospects of the auto market, making it difficult to make a profit. " In an interview with reporters, the management of an independent car company said that in the past few years, the new car dealers could still make profits after the OEM rebate, but under the tide of large-scale price reduction in 2023, the financial pressure on dealers increased, even if they got the rebate, many dealers also lost money. "Some powerful dealers can make money in after-sales business by relying on the amount of ownership. Generally speaking, the after-sales business brought by car ownership can support the profit of dealers for three years, but in the case of continuous deterioration of the market, dealers will also face great survival pressure."

The overall profitability of dealers in 2023 has not been announced. However, from the first half of 2023, the joint venture brand suffered the most losses. In the first half of 2023, the investigation report on the living conditions of national automobile dealers showed that the overall profitability of luxury/imported brands was relatively good, about one third of dealers lost money, and nearly half of dealers realized profits. The loss-making dealers of joint venture brands and independent brands accounted for 51.3% and 48.0% respectively.

The pressure on joint venture brands is mainly due to the impact of independent new energy vehicles in 2023, and the market share of joint venture brands relying on fuel vehicle business is rapidly shrinking. According to the data of the Federation, the Japanese market share dropped from 24.1% in 2020 to 17.6% in the first half of 2023, with a drop of 6.5%, which was the most obvious decline. The market share of German cars dropped from 25.5% in 2020 to 21.4% in the first half of 2023. American models fell from 9.4% to 8.5%; Korean models dropped from 3.8% to 1.7%.

According to the latest report of Easy Car Research Institute, medium-sized cars have contributed major sales and profits to mainstream joint venture car companies such as Volkswagen, Toyota and Honda, which is similar to the "base camp" of joint venture car companies. Facing the challenges of competing products such as BYD, joint venture car companies have no retreat and can only burn their bridges. In the first three quarters of 2023, although the sales ranking of medium-sized cars was still dominated by Camry, Passat, Magotan and other fuel vehicles, the large-scale price reduction promotion made the vast majority of dealers operating fuel medium-sized cars in a state of losing money and earning money. At the beginning of 2024, BYD may set off a new round of price war focusing on medium-sized and above products, leaving little time for competing products such as Volkswagen, Toyota, Honda and Nissan. This time, it will directly hit the "last fortress" of joint venture car companies.

According to the china automobile dealers association report, looking forward to 2024, dealers believe that the automobile demand this year will continue the growth momentum in the second half of last year, but the competition will be more intense, and they will continue to face the problems of falling new car prices, high inventory pressure, tight funds and low bicycle profits.

　　Domestic Android channel pairThe issue of high product share has attracted attention again.

　　The reason is that Tencent’s recent hit mobile game "Dungeons and Warriors: Origins" announced that from June 20, some Android platform app stores will no longer be listed. The industry believes that Tencent’s move is related to the long-standing high proportion of Android app stores.

　　Head Drop Android Channel

　　"Dungeon and Warrior: Origin" (hereinafter referred to as "DNF") is a popular mobile game recently launched by Tencent. As a work derived from the classic IP of "Dungeon and Warrior", "DNF" has performed well since its launch.

　　According to seven wheat data, "DNF" since late May online, long-term top the chart of major games. Point data, "DNF" contributed more than two-thirds of the domestic new game market in May, less than two weeks in May, "DNF" download more than 45 million, estimated revenue of $51.29 million (about RMB 371 million).

　　At the beginning of the launch of "DNF", it was normally available in major app stores including Android channels. However, on the afternoon of June 19, the game operation team issued an announcement that from June 20, "DNF" mobile games will no longer be available in some Android platform app stores. The reason given by the team is: the contract expires.

　　However, Tencent Games’ move is believed to be related to the high proportion of the Android app store channel. The app store is a core channel for game distribution, but it is also a costly channel.

　　At present, many domestic game products use a joint operation model between game manufacturers and channel providers such as mobile end point manufacturers and third-party app platforms. Game manufacturers are responsible for game development and testing, launch, and channel providers are responsible for providing game display promotion, download and installation, and billing services. When players complete the payment, the channel provider will pay the game developer a revenue share.

　　The app store generally takes 30% for applications including games. The Android app store channel that makes manufacturers "love it or hate it" takes a higher proportion, and the general proportion is 50%, that is, after deducting relevant costs and expenses, the game flow and the game manufacturer each get 50%.

　　Although leading game companies have some room for gaming, the data previously disclosed by many class A share game companies shows that the app store should also divide at least 40% of the game flow. Under the high proportion of the draw, in recent years, many game manufacturers have chosen to give up the release of Android app stores, especially some well-known game products with high flow.

　　A few years ago, the two major game makers, miHoYo and Lilith, announced that due to "failure to reach an agreed terms of cooperation", miHoYo’s blockbuster products "Yuan Shen" and Lilith’s products "The Awakening of Nations" could not be downloaded from Xiaomi and Huawei app stores during the public beta.

　　Last August 23rd,When the public beta of its key game "All-Star Streetball Party" was released, the official announcement did not put any Android channels on the shelves, and decided to take out the 1.50 billion yuan divided into channels and give rebates to players present on all major platforms. Other products under Tencent Games are currently on the shelves of major Android app stores, but DNF, a key product, will no longer be on the Android app store, which will still have a profound impact.

　　Game company channels are expensive

　　The Android app store has long been criticized by the industry. Although game makers have taken occasional measures such as delisting, they have not changed the industry landscape.

　　The product manager of an app store of a domestic mobile phone manufacturerTimes E Company reporters analyzed that for app stores, games and other applications are the most important source of revenue. In addition to directly receiving game revenue, there are also advertising and bidding ranking revenue from game manufacturers. Games occupy an important position in the app store ecosystem.

　　Shi Jiangang, the co-founder of Liangjianghu, also said in an interview with the Times reporter that the current share ratio is determined by the location of the channel provider, which naturally has the ability to negotiate prices. The reason why the app store is strong is mainly because it can push game products to users at almost zero cost, and the value created for the game is huge, which cannot be replaced by other methods.

　　In this context, except for some relatively strong game products that can be released through their own channels and generate good revenue, most games are still difficult to leave the app store channel.

　　From the data disclosed by many game companies, channel costs are indeed an important part of the operating costs of game companies. Such as class A sharing companyThe financial report shows that the company’s joint operators will deduct the actual recharge amount of game players from the relevant channel fees, and calculate the share according to the proportion agreed upon in the agreement. After the two parties check the data and confirm that it is correct, the company confirms the operating income.

　　In 2022 and 2023, the channel cost in the operating cost will be 257 million yuan and 214 million yuan respectively, accounting for 45% and 52% of the operating cost respectively, which is much higher than the cost of game sharing, labor, copyright, and production fee amortization in the same period.

　　Hong Kong Stock CompanyAccording to the financial report, in 2023, the company’s channel cost was 595 million yuan, an increase of 35% year-on-year, accounting for more than 70% of the company’s cost of sales. In 2023, the gross profit margin fell from 64.4% in the previous year to 59.8%. The company said that the decline in gross profit margin was mainly due to the decline in related game revenue and the increase in channel costs.

　　Another Hong Kong-listed game companyThe financial report shows that in 2023, the company’s sales revenue will increase, but the company’s payment channel cost and distribution platform share will also increase by 23.8% to 523 million yuan, which is also the "big part" of the sales cost in 2023.

Hubei Daily full media reporter, Li Chaoxia

During the epidemic in 2020, community e-commerce emerged suddenly. For a while, "online order, contactless delivery, fixed-point self-pickup" has become a new model for many families to buy food. From fresh food to condiments to daily general merchandise, all kinds of group buying have followed. JD.com, Meituan, Pinduoduo and other Internet Tech Giants have entered the market, which has affected the current pattern and pattern of fresh consumption to a certain extent.

At present, while community group buying is still red, professional fresh food e-commerce represented by Missfresh and simple shopping is rapidly rising, traditional vegetable markets and life supermarkets are constantly being upgraded, and fresh sales formats of different business models meet different levels and different needs of consumers.

How is the development of community group buying? What are the advantages and disadvantages? How is the consumer experience? Recently, Hubei Daily full media reporters conducted a visit and investigation.

Shop owner "has several groups"

"Did the dishes you bought yesterday arrive?"

At 11 o’clock on April 14, Wuchang District Wuzhong Pearl Garden Community Xinminxin non-staple food store, a small space placed in a small variety of snacks, seasonings and other goods, yellow, blue and green on the ground in the storage basket piled up with all kinds of group buying goods.

The head of the group, Du Dongmei, sorted out the group buying goods that had just been delivered, and transferred the milk and other goods that needed to be stored at low temperature to the refrigerator. From time to time, community residents came to pick up the goods.

"At the same time, she is the head of five platforms including Jingxi, Hema and Meituan." Du Dongmei introduced that she and her husband are the head of the group while running the non-staple food store. Before the COVID-19 pandemic broke out in 2019, the husband and wife began to contact community group buying, and have now "held several groups".

Reporters visited and found that as community group buying blossomed everywhere, many shops such as Cainiao Post Station, convenience stores, community supermarkets, dry cleaners, etc. became community group buying self-pickup points while operating their main business. The goods bought by residents’ groups are mainly fresh, and the platform distributes and after-sales goods uniformly. The head of the group is responsible for collecting and distributing the goods.

"The head of the group needs a fixed place to place the goods to deal with the uncertainty of the weather, and the residents have different pickup times, so they need to keep an eye on it for a long time." Du Dongmei introduced that considering the cost, "shop + group buying self-pickup point" is the more common operating model at present.

"Buying more food is cheap, and the quality of the box horse is good." Du Dongmei and his wife have rich experience in community group buying. They believe that the main reasons why residents in this community choose group buying are two: there is no fresh supermarket in the community; group buying price is favorable.

According to reports, similar self-pickup points have a WeChat group of more than 100 people, and the staff or heads of each platform will release preferential information from time to time, and consumers will only consult the order logistics and after-sales situation.

"Don’t look at the dozens of orders on just one platform, but most of the transactions are only a few yuan or more than ten yuan." Du Dongmei said frankly that there are more and more heads of delegation now, and there are two in this community. The order volume is not as large as before, and the commission is getting lower and lower. "It’s really getting harder and harder to do. Once, the commission for an order of 50 yuan was only a few cents."

Radish and cabbage have their own loves

The reporter observed in Xinminxin non-staple food store that most of the people who came to pick up the goods in the morning were fathers and mothers-in-law in the community. Du Dongmei introduced that as the head of the team, she mainly serves young office workers and the elderly.

"It’s mainly cheap," Shi, a resident of the community, told reporters. She orders three to four times a week, and community group buying has become the main way for her and her wife to buy food.

For post-90s office worker Xiao Zhang, community group buying can save the time and labor cost of going to the farmers’ market or supermarket to buy vegetables, and it is cheaper than fresh food e-commerce. "Just move your finger to place an order and pick it up at the pick-up point when you get off work the next day."

When it comes to shopping, consumers’ needs are diverse and scattered. Young people care about convenience and time saving, while the elderly care more about freshness and low prices.

There is a basket of life supermarkets in Yuyuan Community, Chutian City, Wuchang District. Every afternoon, the vegetables are bought by the middle-aged and elderly groups in the community. Tingting, a clerk, said: "The store is also a community group buying self-pickup point for three e-commerce platforms. There are only three or four orders a day for many times. On the contrary, we often use group buying to supplement daily necessities such as seasonings because of discounts."

Unlike the elderly who buy food first and then decide on the menu, young people mostly decide on the menu first and then place targeted orders. Xiaojin, a post-95 consumer, said: "Every time I think about what to cook before buying ingredients, it is more suitable to place an order online."

Consumer demand is constantly being subdivided, with different requirements for different formats. Obviously, the development direction of fresh retail is mainly to clarify service segments.

The problem of preservation is unavoidable

Despite the huge differentiation in the way people buy food, personal preferences vary and preferences change from time to time, which also makes the community group buying market usher in a round of reshuffle.

Last year, food enjoyment, orange heart selection, ten Hui group and other brands have completely shut down related business, the rise of community group buying under the special background of epidemic prevention and control, continuous industry shock.

The reporter learned in the interview that while pursuing price concessions, people’s requirements for quality are increasing day by day. As a daily consumer product, fresh food is consumed with high frequency and fast consumption speed, but there are many links in the fresh supply chain, long chain and large loss, so it is difficult to avoid how to keep "fresh".

Many citizens believe that community groups buying orders can only be "accepted as ordered", unable to select and select goods on the spot, and the delivery time of goods cannot be standardized. Many fresh products cannot be maintained after delivery.

In addition, quality, service, and after-sales issues also pose pain points.

Consumer Xiao Wang reported that he had bought unripe cantaloupe and slightly moldy leafy vegetables, and also lost quick-frozen French fries. Because the goods were only "left" on the overhead floor of the negative first floor of the community every time, and he never met the head of the team, the after-sales problem was settled.

According to industry analysts, the consumption model of "reservation + self-pickup" is doomed to the disadvantage of community group buying in terms of shopping timeliness and experience. Its biggest strength is low price, which comes from the reduced loss rate in the distribution process and the subsidy of the platform. In order to enhance the stickiness of old users and grab new users, many platforms often launch ultra-low price panic buying activities. When low price becomes the main competitiveness of the platform, the price fluctuation of other channels will affect the sales volume of the platform, and the order profit is extremely low, and even the transit warehouse and logistics costs cannot be covered.

Relevant experts said that the platform should return to the essence of the retail industry, make every effort to build a fresh supply chain system, provide consumers with guaranteed and quality products; use data, capital, technology and other advantages to fully cooperate with the upstream manufacturers to improve the business chain operating efficiency; fully empower local suppliers and heads, differentiate the operation of regional community group buying business, and ensure the stable development of the regional market.

Jackie Chan and other stars in "Kung Fu Yoga"

Group photo of Li Zhiting, Tang Jili, etc

　 　 1905 movie network news According to netizens, Jackie Chan’s two new films have been launched one after another. The ones that have already started filming have been confirmed to be starring Zhang Yixing, Li Zhiting, Shang Yuxian, etc.; and the next ones are also determined to be starring Huang Zitao’s partner Jackie Chan.

　 　 A group photo of Jackie Chan with the other stars of "Kung Fu Yoga" has been leaked online recently. In the photo, Jackie Chan is surrounded by Zhang Guoli, Li Zhiting, EXO member Zhang Yixing, actress Shang Yuxian, and famous Indian actor Amir Khan. Recently, fans also broke the news that Li Zhiting is shooting the film in Dubai, and posted a group photo of director Tang Jili and Li Zhiting and other creators. It is reported that the film is the first Sino-Indian co-production, directed by Jackie Chan’s old partner Tang Jili.

"Railway Flying Tiger" poster

　 　 The next step of Jackie Chan’s new film "Railway Flying Tiger" will also be released on October 16, according to reports. The film was previously exposed in the Cannes magazine and will be directed by director Ding Sheng. It tells the story of the legendary experience of railway workers who used their work experience to successfully block Japanese raids and seize survival supplies for the people during the Anti-Japanese War in 1941. Jackie Chan will play a resourceful railway guerrilla captain in the film, and the film is expected to be released on the National Day next year. It is confirmed that former EXO member Huang Zitao will star in the film and cooperate with Jackie Chan, which is also followed by another electric shock.

　 　 So it seems that Jackie Chan’s next two new films are already in progress, and they have also chosen to cooperate with the popular little fresh meat, which has to be said to be due to commercial and box office considerations.

　　Look at the goods in the WeChat group, place an order with the Mini Program, and move your fingers, and all kinds of fresh food and grain and oil products will be delivered to your home. In 2020, a sudden epidemic disrupted everyone’s pace of life. The online retail industry broke out, and community group buying unexpectedly became an important support for the lives of residents in the community. Meituan, Ali, JD.com, Pinduoduo and other giants have entered the scene. Recently, Qilu Evening News · Qilu One Point reporter walked into many communities in the provincial capital to understand the current situation of community group buying.

　　Yu Minxing, reporter of Qilu Evening News, Qilu Yidian

　　Daily 70-80 orders

　　The maximum daily turnover is more than 10,000 yuan

　　Near eleven o’clock in the evening, Ms. Zhou "poisoned late at night" in the WeChat group buying group, and the photos and small videos of spicy crayfish teased everyone’s appetite. "Ding Ding Ding" The mobile phone kept vibrating, and Ms. Zhou received another wave of orders before going to bed.

　　After nearly four years in the industry, Ms. Zhou has been sitting on two WeChat group buying groups of 500 people, becoming a well-known "head" of a residential community in Jinan Tianqiao District. "We started doing community group buying in 2017, and the users are basically the owners of the community." Ms. Zhou’s community group buying relies on her own express collection point. When the owners take the express, they take home the fresh food bought the day before, which is very convenient. "The customer source is relatively stable, and it is not so laborious to do. It is like opening another online supermarket. Everyone orders online and picks up the goods the next day. I am a pickup point here."

　　It is reported that there are thousands of households in Ms. Zhou’s community, and several like her do community group buying. "Basically, some mother-and-wife stores are doing it, and the user intersection is very large." Ms. Zhou said that the platforms of the heads of the group also cover each other, including Xingsheng Preferred, Shihui Tuan, you and me. "I will send products to the group for users to choose by themselves. Recently, another Meituan Preferred has been added, and the activity is relatively strong. It is very popular with everyone."　

　　The opening situation of each platform is also different, some open groups every day, and some open the next day. "Every time you open a group, you can make a few dozen orders, and as many as hundreds of orders. Each platform adds one plus, and the average is 70 or 80 orders a day." Ms Zhou said that because most of them are fresh, grain and oil products, the daily turnover fluctuates relatively large. "It can be as little as two or three thousand yuan, and more can exceed 10,000 yuan. Especially during the holidays, the number of fruit gift boxes is very large, and the daily turnover can reach about 13,000 yuan."

　　Commission 10% -15%

　　"Leader" has a considerable monthly income

　　The day after the opening of the group was the busiest time for Ms. Zhou, which was basically from morning to night. "Especially when you get off work, users go home and take the dishes back by the way. There are often long lines at the door of the store to pick up the goods."

　　Ms. Zhang, a working mother, is a member of the daily queue to pick up the goods. "When there is no food at home, I will visit the group buying group in the community to see what I want to buy, and it will be delivered to the community the next day. It is too convenient to visit the vegetable market and supermarket." In Ms. Zhang’s opinion, convenience is the main reason for choosing community group buying.

　　In addition to convenience, high quality and low price are also a major reason for community group buying. Ms. Zhou cited mangosteen, kiwi fruit, dragon fruit and other fruits on her platform as examples. Mangkhut, which sells for more than ten yuan a catty in the supermarket, costs only 8.9 yuan to buy on the platform. Xu Xiang’s kiwi platform costs 9.8 yuan for three catties, and the cheapest kiwi in the supermarket also costs five or six yuan a catty.

　　"The quality of fruits, vegetables and supermarkets is comparable or even fresher, and the price is still cheap, so users who have bought them will place orders again and again." Ms. Zhou said that word-of-mouth communication between community users is more reliable than any advertisement. After being recognized by users, everyone will pull real-world friends in to buy together.

　　Ms. Feng, the "post-90s" mother, has less than half a year to become the "head" of the community group buying. "My best friend recommended me to join, just to earn pocket money while taking care of children." Ms. Feng said that there are more than 200 people in her group, with daily sales of about 1,000 yuan. The platform gives a 10% commission, and it can also earn two or three thousand yuan a month.

　　With two groups of 500 people in her hands, Ms. Zhou’s monthly income will increase by one or two times. "There are many platforms, and the commission is basically between 10% and 15%." Ms. Zhou said that the monthly income is basically stable at about 7,000 to 8,000 yuan. "During the holidays, with the gift box, the monthly income is around 10,000 yuan."

　　After seizing the market

　　Doing a good job in product service is the key

　　Ms. Li, who has been the head of the group in Jinan Dianliu Community for more than 2 years, was recently invited by Meituan Preferred and also went online to become the head of Meituan Preferred.

　　"For the head of the group, you can send multiple platform products to the same group, and let users compare and judge for themselves before placing an order." Mr. Yuan, a promoter of Meituan Preferred, said that Meituan Preferred has developed more than 3,700 WeChat groups with more than 100 people in Jinan in a month and a half.

　　Unlike the "seed players" who developed from the grass-roots level of the industry like the Ten Hui Group, Meituan is preferably a key project of a hundred billion-level large enterprise, with strong financial support, and can be quickly opened nationwide at the beginning. "Next, relying on the Meituan APP, Meituan Preferred will be built into a new industrial line side by side with Meituan takeaway."

　　In Mr. Yuan’s opinion, Meituan Preferred is fundamentally different from Ten Hui Group. The two models are different. Ten Hui Group has small profits but quick turnover. It is mainly profitable and requires sales; Meituan market values the number of orders more and wants to do data.

　　However, Mr. Yuan admitted that as far as Jinan is concerned, the number of orders placed by the Ten Hui Group is currently unmatched by Meituan Preferred.

　　However, Meituan also has an advantage that the Ten Hui Group does not have, and that is the Meituan APP. "At present, Meituan Preferred has been connected with the Meituan APP, and everyone can place an order through the Meituan APP, which means that everyone who owns the Meituan APP may become Meituan Preferred users."

　　"Community group buying, starting from the head, but will finally supply the supply chain", in fact, for Meituan Preferred, Ten Hui Group, City Life and other community group buying platforms, how to do a good job in product services after seizing the market is the most critical part.

　　Hot money is pouring in, and the giants are following suit

　　Are community groups buying "True Fragrance"?

　　If you win fresh food, you will win the world. In recent years, various sales models in the fresh food industry have been frequently favored by capital giants. In 2020, community group buying, as a "pre-sale + self-pickup" sales model in the fresh food industry, became popular overnight and was selected by capital again under the influence of the epidemic.

　　According to Tianyancha data, according to incomplete statistics, this year our country’s community group buying and fresh food e-commerce fields have accumulated more than ten times of financing, amounting to tens of billions of yuan. Among them, Ten Hui Group has been invested three times this year and received a total of 249.70 million US dollars of financing; Tongcheng Life has received 200 million US dollars and tens of millions of US dollars of financing in June and July. According to LatePost, Missfresh’s latest round of financing of 495 million US dollars is the largest financing in the fresh home industry to date.

　　Hot money influx, giants follow, community group buying in the future?

　　"Community group buying adopts the model of’pre-sale + self-pickup ‘, and there is no turnover, no need for offline stores, and there is no high distribution fee for centralized self-pickup." Ms. Zhou, who has been working in community group buying for three or four years, is very optimistic about "community group buying". She said that the pre-sale method of community group buying can effectively reduce inventory, and the goods have been booked and sold before they arrive at the warehouse. The turnover efficiency is improved, and the product loss rate and distribution cost are low.

　　However, Mr. Zhao, an industry veteran, pointed out that the so-called sales-based production and production-based production are actually difficult to achieve. In addition, there is a general lack of standardization of domestic agricultural products, and direct production from the origin and base acquisition are mostly gimmicks. "Community group buying also requires multiple categories, which is difficult for most enterprises to achieve. Many still rely on the local primary wholesale market."

　　In addition, Mr. Zhao believes that how the platform can retain the head of the team and maintain the customer base is also a question worth exploring.

　　It is foreseeable that the competition for community groups buying resources is bound to intensify, and with the entry of Internet Tech Giants, there are more possibilities for this track.

According to the daily economic news, under the "price war" one after another, the hardcore off-road vehicle market has become another market segment for car companies. According to MIIT’s new car declaration information, dozens of models will be listed in the domestic hardcore off-road vehicle market in 2024. In March alone, three models, the new Prado, the Tank 700 Hi4-T, and the iCAR 03, were pre-sold or listed.

On March 18, the dark blue car’s first hardcore off-road vehicle, the dark blue G318, was unveiled, but the specific price was not announced. The "Daily Economic News" reporter learned that considering the current domestic hardcore off-road vehicle market price gap, the dark blue G318 may lower the price, and the price range is expected to be 250,000~ 300,000 yuan.

Image source: Photo by every reporter, Duan Siyao　

Northeast Securities Research Report data show that the current domestic hard-core off-road vehicle concentration is high, sales show price polarization, the first echelon is the tank 300, 500, and BJ40 as the representative, the price range of 16~ 300,000 yuan of independent brand models; the second echelon is the guardian, G-class as the representative, the price of luxury imported models of 700,000 yuan and above; the middle price segment of the product is weaker.

At present, in the first echelon, the tank series models firmly occupy the first position. If the starting price of the deep blue G318 is set at 250,000 yuan, it will be directly aimed at the tank series of the first echelon and overlap with the configuration price of the equation Leopard 5. It is worth noting that in the face of increasingly fierce market competition, the pricing strategy of the upcoming hardcore off-road vehicles may also change. It is reported that the starting price of the Ford Liema, which will be pre-sold at the end of March, is expected to drop to 300,000 yuan.

Although car companies are accelerating their entry into the hardcore off-road vehicle market, it is still a niche market in terms of volume. Northeast Securities Research Report believes that high fuel consumption, high manufacturing costs, and excessive noise in the car are the reasons that hinder the hardcore off-road vehicle market from becoming the mainstream. However, new energy off-road vehicles can make up for the shortcomings of traditional fuel hardcore off-road vehicles, and can give hardcore off-road vehicles a wider range of use scenarios. It is expected that with the new energy giving hardcore off-road vehicles more urban use attributes, the long-term space of our country’s hardcore off-road vehicle market is expected to exceed 800,000 vehicles.

Taking the Deep Blue G318 as an example, its feed fuel consumption is as low as 6.7L/100km (CLTC), and at the same time, it can achieve a pure electric battery life of 190Km and a comprehensive battery life of over 1000Km. In the opinion of Deng Chenghao, CEO of Deep Blue Automobile, the reason why the Deep Blue G318 can solve the pain points such as "high energy consumption" and "poor comfort" of traditional hardcore off-road vehicles is due to its dark blue super range extension 2.0 technology.

It is reported that Deep Blue Super Range Extension 2.0 technology integrates Force Superset Electric Drive 2.0, Force Intelligent Range Extension 2.0 and Golden Bell Battery 2.0 into one, among which Force Superset Electric Drive 2.0 has the highest operating efficiency of electric drive assembly of 92.59%; Force Intelligent Range Extension 2.0 can achieve 1 liter of 3.63 kWh of electricity, which greatly reduces the cost of using a car; Golden Bell Battery 2.0 can achieve the long life of the power battery.

A few days ago, Changan Automobile released the new Blue Whale Power All-Scene Solution, and Deep Blue Super Range Extension 2.0 represents its breakthrough in range extension technology. "The new Blue Whale Power has made new breakthroughs in the’digital electromechanical ‘. For example, on the dual-motor electric drive used for plug-in and mixing, you can freely select and lock the plug-in and range extension dual modes with one click, and the intelligent driving management system (IEM) can realize all-terrain driving adaptation." According to Wang Jun, president of Changan Automobile, vehicle products equipped with the new Blue Whale Power All-Scene Solution will also be released and unveiled one after another from March, and will soon be put into the market.

According to the plan, in 2024, Changan Automobile will have two models powered by the new blue whale, namely the Changan UNI-Z and the dark blue G318. Among them, the Changan UNI-Z is a plug-in product, and the dark blue G318 will be equipped with range extension technology.

Image source: Photo by Kong Zesi, a reporter (data map)　

Reporters learned that next, the new blue whale power will empower Changan Automobile’s three major product brands. Take Deep Blue Automobile as an example, in the next three years, it will launch 6 product series, with the rhythm of more than 2 new products per year, a total of more than 12 new and modified models will be launched.

Whether it is Deep Blue G318 or New Blue Whale Power, it can be seen that the speed of Changan Automobile’s new energy transformation is accelerating. Recently, it was reported that new assessment methods for three central automobile companies, including Changan Automobile, are under discussion and are expected to be issued soon. Several new indicators, including market share, profit structure, technological innovation, and safety production, may be included in the new assessment system.

According to the plan, in 2024, Changan Automobile will achieve the goal of 2.80 million sales of the group, of which 750,000 new energy sales. "We will firmly take the product as the main line and promote the three intelligent new energy brands of Changan Qiyuan, Deep Blue Automobile and Avita to work together to build differentiated brand value." Zhu Huarong, Secretary of the Party Committee of Changan Automobile, said in a recent interview with reporters that this year, 9 new products such as Avita E15, E16, Deformable Digital Intelligence New Car E07, Deep Blue G318, Deep Blue C857, and Changan Qiyuan C798 will be launched one after another to comprehensively optimize the supply structure of Changan Automobile products.

Challenge the status of the tank series? The dark blue G318 enters the hardcore off-road vehicle market, or lowers the starting price to 250,000 yuan

Feature: Zhou Jie caught in the "car door crash"

> > > Enter the social channel

　　A passer-by inspects an unlicensed Mercedes-Benz at the scene of the incident. Three people were injured when an unlicensed Mercedes-Benz collided with a taxi on Gaobeidian North Road in Chaoyang District early yesterday morning. The injured and multiple witnesses said the driver of the Mercedes-Benz was actor Zhou Jie. Zhou Jie’s agent said it was "unclear". The relevant person in charge of the Beijing Municipal Traffic Administration confirmed yesterday that when the traffic police arrived at the scene, the driver of the accident had disappeared.

Yesterday, in the emergency room of Chaoyang Hospital, two injured passengers were waiting for treatment. Photo by reporter Wang Guibin

　　Three people were injured in a collision between an unlicensed Mercedes and a taxi on North Gaobeidian Road in Chaoyang District early yesterday morning. The driver, identified by the injured and multiple witnesses as the actor Zhou Jie, was "not clear", according to his agent. Traffic authorities are investigating but have not yet identified the driver.

　　Unlicensed Mercedes-Benz knocks over taxi

　　The intersection is located on the east side of Kangjiagou bus station, and there is no traffic light. "The crash sound is loud, and the speed of the car will definitely not slow down." At about 4:50 yesterday, a number of people were discussing at the scene. At this time, the injured have been taken to Chaoyang Hospital, and two traffic police are on the scene to investigate.

　　At the northeast corner of the intersection, the black R300 Mercedes-Benz topped the "Crescent Moon" taxi on a telephone pole, rolled over, the taxi body was squeezed and deformed, the front face of the Mercedes-Benz was damaged, and the airbag in the car ejected. The reporter saw that the Mercedes-Benz had no license plates on the front and rear.

　　At Chaoyang Hospital, Xiao Liu, 24, said she and a colleague, Xiao Wang, took a taxi home at 3:50 a.m. The taxi drove from north to south on Gaobeidian North Road and turned left at the intersection. "It will pass the intersection soon." Xiao Liu said that suddenly a black vehicle from the south rushed towards the taxi.

　　"I crawled out of the side windshield," Wang said, as the glass shattered and Liu was squeezed into the overturned car, unable to move. The driver was also trapped inside.

　　Doctors said Liu had broken ribs and ankles; Wang had three stitches in his ear and multiple cuts; and the taxi driver suffered head and lung injuries.

　　Zhou Jie was accused of being a Mercedes driver

　　The man driving the unlicensed Mercedes was Zhou Jie, an actor who appeared in television dramas like "Huanzhu Gege" and "Harbin at Night," according to the injured and multiple witnesses.

　　Mr. Sha and other witnesses said Mr. Zhou was alone in the Mercedes, "smelling of alcohol all over his body" and shouting "how did you drive? Why didn’t you look at the traffic lights?" "The police left the scene before they arrived."

　　The injured man, Wang, said he had seen Mr. Zhou and "could smell the alcohol on his body," but that he had not been rescued and had "been on the phone." Yesterday, Mr. Zhou’s manager, Wang Jiange, said he was "not sure."

　　Mr. Wang, the injured man, said that when police officers from the Shuangqiao Traffic Brigade asked him to take a statement, they revealed that they were also looking for Zhou Jie. Crescent Taxi Company said it learned from the traffic team that the owner of the accident was Zhou Jie. This claim was not confirmed by the traffic police.

　　Yesterday, the relevant person in charge of the municipal traffic management bureau confirmed the accident, but when the traffic police arrived at the scene, the driver of the accident had disappeared, so whether the driver of the accident was the actor Zhou Jie is still under investigation. At present, the accident has been classified as "hit and run".

　　– Analysis

　　getaway driver

　　Suspected Drunk Driving Penalty

　　Yesterday, the relevant person in charge of the Beijing Municipal Traffic Management Bureau analyzed that according to the "Road Traffic Law" and Beijing local regulations, in the accident, even if the taxi was at fault when the Mercedes-Benz collided with the taxi, the Mercedes-Benz driver would bear the main responsibility for the accident because the Mercedes-Benz driver escaped.

　　According to the law, those who escape after a major traffic accident constitute a crime and will be banned from driving for life. Unlike other cases, hit-and-run cases are not limited by the time limit for prosecution. The Criminal Code stipulates that hit-and-run can be punished with three to seven years in prison; if the escape causes the victim’s death, the sentence can be up to 15 years.

　　According to the grass-roots staff of traffic control, it is not difficult to crack the escape incident, but if the Mercedes-Benz driver did drink alcohol, then even if he is arrested, he is very likely to escape the punishment of drunk driving. "The law enforcement department must have a basis for punishment. The basis of the punishment for drunk driving is the alcohol content in the blood, but the alcohol content will decrease over time."

　　Reporter, Geng Xiaoyong, Wang Shu

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