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1905 movie network news Produced by Cao Baoping, directed by Jacky Gan, starring Dapeng, Oho Ou and Li Meng, and starring Cao Bingkun, Cao Weiyu, Sha Baoliang, Ulantoya Duo, Shane, Terry and Li Shengye, the film was fully released on August 30th. Recently, the film "Desperate" also exposed the director’s special edition of "Folding Mountain City". In the special edition, not only does Jacky Gan, a director born and raised in Chongqing, tell about the "rivers and lakes of Chongqing" in his eyes, but the audience can also see how various Chongqing elements collide with the director.

In the first weekend after the film "Desperate" was officially released, it still showed great potential in the case of less than 20% of the film. Faced with the relatively tight film arrangement space, people in the industry who love "Desperate" have also called for more film arrangement, and Frant Gwo, the director of the film, also voiced support: "This is an underestimated film, and I hope more people can enter the theater to support it."

In the special edition, the winding roads and buildings with uneven heights in the mountain city provide an excellent place for the characters in the film to trade, hide and escape. At the same time, the "lost" atmosphere created by scenic spots such as light rail and river-crossing cableway, which are full of mountain city characteristics, is more conducive to the presentation of the film’s screen temperament. The looming road and light, just like the hidden desire in the hearts of the characters, also have the emotion and goodwill that have not been extinguished, and the sense of loss in the city has realized the maximum interaction with the characters. As director Jacky Gan explained: "The complexity of Chongqing’s spatial structure will bring a sense of loss. The film also tells the story of some characters who step into an environment and lose themselves, and then find their way again. "

　

In the special edition, through the use of Chongqing as a characteristic element under the lens, the director’s good potential as a young director is highlighted. Dapeng commented on the director: "The director has a kind of modesty and gentleness when creating, and will actively listen to the opinions of the actors." Li Meng also recalled: "He will let the actors enter his world in his own unique way." On the set, Jacky Gan will repeatedly instruct the young actor Ulantoya Duo’s acting skills, and often exchange experiences with experienced actors. In addition to accepting suggestions with humility and tolerance, the other side of director Jacky Gan is persistent in pursuing detail and perfection, as Cao Bingkun explained: "If the final effect of the film is one to twenty, then he doesn’ t want any two or nineteen, just one and twenty." Multi-faceted director, what remains unchanged is the diligent pursuit of loving his career, which makes producer Cao Baoping see his potential: "Jacky Gan firmly knows his own direction and works hard for it. Under the shortage of domestic commercial film directors, as long as he works hard, I believe his road will be wide."

　 　 　 　

The film "Desperate" was officially released on August 30th. Not only did the professional film platform rank first in the film released in the same period, but also the box office performance exceeded the forecast of the ticketing platform for two consecutive days. Faced with the shortage of film arrangement, people in the industry who love "Desperate" have also called for more film arrangement to support new films. Frant Gwo, the director of The Wandering Earth, voiced his support: "Throughout the whole article, the director is steady in scene control and scheduling and skilled in techniques. This is an underestimated movie, and I hope more people can support it. " Director Rao Xiaozhi also appealed to more audiences to enter the cinema to support the new director’s new work: "The director has a high ability to control the film, and has his own style among many films set in Chongqing. The excellent performance of the actors also makes the film more distinctive, so the sincere film deserves more encouragement and appreciation. I look forward to more audiences entering the theater. "

Author: Xu Qian Li Xiaoyu Xu Haizhi

There is such a proverb among Arabs.

"If there is a paradise on earth, Damascus will be in it;

If heaven is in the sky, Damascus will be equally famous. "

Heaven on earth, a gift from the gods.

The "eye of the storm" of today’s war

Syria, heart for heaven, a dream of hell.

The flames of war burned everywhere.

This once peaceful ancient civilization

Here, the left hand is flashy and the right hand is bloody and tearful.

Seven years ago,

Large-scale anti-government demonstrations broke out in Syria

A military conflict broke out between Syrian government forces and opposition forces.

Trigger a large-scale civil war

The rise of "Islamic State" forces

Enter Syria, attack the city and pull out the village.

The United States and Russia are involved in the Syrian battlefield

Start the "war on terror"

Turkey, Israel and other forces have stepped in.

The conflict in Syria has escalated, and wars have been fought one after another.

April 13th

Trump announced that he had ordered the US military to unite with Britain and France.

A precise military strike was carried out against Syria.

?

Seven years of protracted war.

Let Syria

The city was devastated and the historic sites were destroyed.

Thousands of lives have been lost and people have been displaced.

The Syrians are faced with broken mountains and rivers.

In Aleppo, the largest city in Syria

4000 years of civilization and prosperity

Gunfire falling from the sky

Destroy into ruins

Hundreds of thousands of people were forced to flee.

Once busy and orderly streets

Now it is riddled with holes and broken.

Once a bustling market with dazzling array of goods.

Now it’s empty, and there’s rubble everywhere.

The campus is deserted and dilapidated.

?Bullet holes are all over the wall.

The children shed tears.

Hunger, fear, helplessness

?

A conflict that lasted for seven years

At least 350 thousand people were killed and 1.5 million disabled

Nearly 11 million people were displaced.

Tens of millions of Syrian refugees take care of the elderly and the young.

Embark on the road of escape with uncertain life and death

The war brought scenes of human tragedy.

over here

Nobody talks about freedom, they just want to live.

"Baby, don’t cry, Dad will protect you."

The refugee father is disembarking from the dinghy.

He tried his best in the big waves.

Guarding terrified children

Little Alan, a 3-year-old Syrian child, failed to reach Europe.

And I can’t sleep on the beach in southern Turkey.

This scene stung the hearts of the public all over the world.

A sad father, holding his sleeping daughter.

Selling ballpoint pens on the street

How simple the dream is

Just to live with my family.

Tens of thousands of Syrian refugees in Qian Qian

How humble the wish is

Live, live

One day, I can return home.

Despite home, it is already broken walls.

Long escape road

Someone was buried in the vast sea.

Someone fell on the long journey.

Others, who have not left, have already left.

……

?

War is ruthless

What is the common people’s concern

Now the situation is rising again.

The suffering of the Syrian people is still long and there is no end in sight.

　　

??? Trump "hands-on" to Syria: the fire reflected the smoke in Damascus.

　　Us president trump announced a military strike against Syria on the evening of the 13 th local time, and then fire and smoke rose over the Syrian capital Damascus. At 21: 00 EST (9: 00 Beijing time on the 14th), Trump announced that military strikes were progressing simultaneously; A few minutes later, British Prime Minister Theresa May made a similar announcement.

??? Syrian media: The Syrian military air defense system has intercepted 13 flying objects.

　　Syrian state television reported on the 14th that in the early morning of 14th local time, the United States and other countries launched military operations against Damascus, the capital of Syria. The report said that the Syrian military air defense system is responding to "aggression from the United States, France and Britain" and has intercepted 13 flying objects. At about 4 am local time, Xinhua News Agency reporters heard loud explosions from time to time near the center of Damascus. In the distance, there were red dots flying from the ground to the sky. It was suspected that Syrian air defense forces were intercepting air defense from the direction of Kasong Mountain in the suburbs. At the same time, smoke rose in many places around Damascus.

Special feature of 1905 film network　This week (June 19-June 25), the movie channel will present a number of new films premiered at home and abroad, whether it is national style or foreign blockbusters. If you miss the cinema schedule, come here and refresh your film list!

Key Tip: The movie "Team America" premiered at 13:11 this Saturday afternoon, and we will see you there!

This is a very realistic children’s film about ethnic minorities. Director Jianghan often sees children playing football in the streets and lanes when he is collecting wind in the northwest. Their smiles and longings written on their faces make people moved. So the director decided to make a film about them, football and dreams, and it was born.

From the perspective of 11-year-old boy Oman, the whole film tells a story of bravely chasing dreams. Striving for the ideal is human instinct, and it is this instinct that makes human beings create miracles.

Wonderful film review:The child’s dream is exciting, and the silhouette of father and son is touching. There is love in your heart and light in your eyes. Bless all your childhood.　— — Douban film review Xiaoming

In the film, he played the tender and tough guy — — Stone. He is honest and skillful, but he has no understanding of love. He has been repaired by a strong girl many times and suffered from "torture". After the thirty-six tricks of love were staged in turn, all kinds of routines made the stone hard to parry, and this informal love The Secret Behind gradually surfaced. What should their stories do … …

Wonderful film review:The director did not stick to the single pattern of love movies, but broke through the conventional setting and integrated into the multi-level reflection on social reality.　— — 1905 movie network

"Genius Girl", starring "Team America" Chris Evans and the talented girl, has a very delicate performance, and the interaction between the little girl and the team before is also very loving.

My uncle Franco hopes that Mary, a talented girl who has been different since childhood, can live a normal life, while Mary’s mother wants her to go another way, so they have to go to court for custody. This film is led by gifted children and leads us to rethink family and affection.

Wonderful film review:"Team America" Evans abandoned the label of "hero" for the ordinary dream of "genius girl" and turned into a warm-hearted uncle with stubble all over his face, and even tried to fight for a free, innocent, simple and happy childhood life for the little girl at the expense of the court.　— — 1905 movie network

She has a heroic spirit, full of strength, rebellious and uncompromising strength. She is a strong woman with ideals, unyielding and tough. She is the surprise captain Carol, who is known as the strongest heroine of the "Reunion". Radiating all over, she has great strength and super-fast speed, and is an indispensable main force in the team. And what is her fascinating growth path? The film will gradually uncover the truth of the past for us.

Wonderful film review:I like Captain Surprise, and I feel that Larson’s version of Captain Surprise is by far the most powerful female super English. This is the "surprise team" in my mind.　— — Douban Film Review Jigglypuff Peach

This is a film that is particularly in line with the overall style of the work. Billy, a former policeman and now a private detective, in this broken city full of all kinds of violations, injuries and injustices, the only thing he wants to do is to atone for his past mistakes and seek compensation and comfort. Billy took revenge on the most powerful people in this city with his strong ability and tenacity of never giving up until he reached his goal, forcing them to confront each other head-on and walk into extreme despair.

Wonderful film review:Each of allen hughes’s films puts the characters in the first place, and explores the possible struggles and dynamic relationships when he is in an impossible desperate situation.　— — 1905 movie network

In December, the Double Twelfth and New Year’s Festivals came one after another, and the rich atmosphere of Christmas and New Year’s Day also covered all corners of the city, prompting the arrival of the New Year. Many young people will regard this period as an important node at the end of the year and greet the new year with a full sense of ceremony. They pay attention to interpersonal relationships while pursuing self-satisfaction, and fashionable lifestyle consumption has become the mainstream trend.

This fashion trend can be seen from the comprehensive data of e-commerce in Tik Tok: in December, with the help of warm winter consumption nodes, consumers showed huge consumption space in the field of "fashionable life", and accessories, outdoor sports, home life and other categories all showed explosive consumption demand.

At the end of the year and the beginning of the year, everyone paid special attention to "fashionable life" and looked forward to opening a more exquisite and beautiful new life, which coincides with the core proposition of "fashionable life in Tik Tok" of Tik Tok e-commerce. As a global interest e-commerce, Tik Tok e-commerce focused on the three major scenes of fashion, sports and life throughout December, and joined forces with entertainment stars, fashion bloggers, interest-oriented KOL and other talents. With the platform marketing strategy upgrade and monthly active user traffic of over 100 million, it helped the industry merchants to create explosive products and lead the ceremony consumption, and at the same time, it also went to a carnival feast in Shuang Dan with the users of the whole network.

Upgrade the global integrated marketing method,Precipitate the mental cognition of "Tik Tok in fashionable life"

I don’t know if you have found that the consumption of contemporary young people has become more cost-effective. From the pursuit of famous brands to the pursuit of simplicity and relaxation today, more and more people consider the value of goods with a more rational thinking, and pay attention to the addition of the brand itself to life and self-feeling.

Therefore, Tik Tok e-commerce conforms to the changes of social consumption behavior and puts forward the value proposition of "Tik Tok in fashionable life", which is in line with the consumption view of contemporary young people.

Throughout December, Tik Tok e-commerce upgraded the global integrated marketing method. On the one hand, it gathered tens of millions of talents to create multi-content interactions, continuously accumulated platform traffic potential, and strengthened users’ mental perception of "Tik Tok in fashionable life"; On the other hand, it helps high-quality products in the fields of fashion, sports, life, etc. to create customized marketing gameplay and realize the strong exposure and product-effect transformation of explosive items.

1. Establish young communication for diverse content and release the new trend of national ceremony consumption.

Consumption is not only a kind of behavior, but also represents personal values and spiritual world at a deeper level.

Tik Tok e-commerce aims at young people who pursue fashionable life and high quality, and joins hands with tens of millions of talents such as entertainment stars, fashion bloggers and interest KOL to cut into the communication context of young people with diversified content, and leads the new consumption trend together with industry merchants.

For example, the celebrity life recommendation officer @ Tian Liang Ye Yixi and his wife appeared in Nantong Home Textiles Home, personally traced the texture of life, and recommended that the product burst 70,000+; Fashionable life recommendation officer @ Mr. Dong traced the origin of home textiles to Nantong in the form of shop exploration, and the single product brought 200,000+; Fashion and good things recommendation officer @ Run, Mr. Lin brought fashion booties, and GMV achieved 1 million+growth.

In addition, the interest in KOL@ Old Sparrow fishing has also led the consumption potential of the niche circle, setting a record of GMV 3 million+in a single live broadcast of fishing; Sports and good things recommender @ 中中中中中 set a data that the amount of payment orders increased by 400% from the previous month. …

The fan aggregation effect of entertainment stars and the interest empowerment of KOL in different fields have continuously gathered the cognition and trust of Tik Tok users in different circles on the concept of "Tik Tok in fashionable life". The "fashionable lifestyle" they shared also triggered heated discussions inside and outside the station, which not only allowed consumers to experience fashionable life scenes online, but also satisfied the sense of shopping ceremony and freshness, and more subtly branded consumer symbols in their minds.

2, multi-scene and multi-category traceability live broadcast, fashionable and good things help businesses to break the circle.

A new generation of consumers who advocate individuality and pursue trends are not interested in traditional marketing routines. Therefore, Tik Tok e-commerce broke the live broadcast atmosphere of selling goods and shouting, and tried to bring users a good audio-visual experience and stimulate consumer interest with multi-scene and multi-category traceable live broadcast content.

Based on the concept of "fashionable life", Tik Tok e-commerce focuses on three major scenes of fashion, sports and life to create a special live broadcast of categories, so as to explode the new generation of fashionable and good things. Among them, the official flagship store of the TOP brand HELMER in the glasses category has successfully created data that the sales of single products have exceeded 20 million yuan; Nankang furniture can be traced back to the live broadcast merchant Wolf E-commerce Store, and its single-game sales exceeded 10 million yuan, making it a TOP merchant in the leather bed category; The official flagship store of Newvini, the source factory of Tonglu, created an AC scarf with explosive products, and the cumulative sales of single products reached 200,000; Set research and development, production, logistics as a whole, there are explosive snow boots made by Nannan in the flagship store of women’s shoes in the South, with a total sales of 200,000 orders throughout the network; Myna’s official flagship store, a fashion jewelry category merchant, created a single product Mosang Earrings with sales exceeding 20 million yuan.

"Fashionable and good things" are like an emotional interface, connecting industry merchants and consumers. Through the sharing of source goodies and the transmission of texture lifestyle, the traceability live broadcast not only allows industry merchants and quality products to be presented to consumers in a more creative way, deepens consumers’ recognition of explosive products, but also helps the source goodies to open up all-round communication links inside and outside the station, helping industry merchants to break the circle and transform sales.

3. One-stop full-link field operation to continuously accumulate high-value assets of merchants.

After long-term multi-content innovation, fan management and special live broadcast, the marketing game of Tik Tok e-commerce has been further upgraded. By tapping the global marketing resources of the platform, Tik Tok E-commerce reshaped the one-stop full-link field operation with "platform+talent+source good things", and solved the link transformation problem of users from seeing and buying, from cognition to loyalty cultivation, and became the preferred cooperation platform for many businesses.

For example, as a superior resource in Tik Tok’s content ecology, stars not only share the concept and attitude of "fashionable life" through live broadcast, but also attract fans to participate in enjoying special discounts, experience quality and good things, and enjoy fashionable life; Moreover, in the special traceability live broadcast, industry merchants have also achieved strong exposure, and fashionable and good things have established two-way communication with users. In addition, consumption based on global interests has also opened up public and private paths, and the value proposition of "Tik Tok in fashionable life" continues to influence users’ minds and decisions, helping industry businesses to continuously accumulate high-value assets.

From the perspective of global operation, the order volume of Tik Tok e-commerce platform increased by 53% in December; GMV paid by Tik Tok Mall increased by 111% year-on-year, and the number of users paid by Tik Tok Mall increased by 105% year-on-year. At the same time, with the support of platform exposure resources and preferential measures, the GMV of explosive goods broke out by 337% compared with the daily period.

Reshape the vane of e-commerce operation,Provide brand-new solutions for the growth of industry businesses.

After watching the fancy marketing game of Tik Tok Mall in December, Ye Chuan felt that the strategic thinking of Tik Tok e-commerce behind these ideas is more worth learning:

1. Raise the marketing target: give consideration to consumer demand and emotional appeal.

In promoting consumption, consumers are pragmatic and pay attention to emotion and emotional satisfaction. Tik Tok e-commerce focuses on the marketing goal of "fashionable and high-quality products from life+",which not only really helps industry merchants to bring efficient transformation, but also takes into account the double satisfaction of consumers-this is also the most significant differentiated attraction of Tik Tok e-commerce.

2. Identify the marketing role: not only the e-commerce platform, but also the witness and companion of fashionable life.

Under the tide of consumption at the end of the year and the beginning of the year, Tik Tok is not only an e-commerce platform, but also strives to create a sense of ceremony for users in all directions from social interaction, entertainment to interest circles, tap fashionable and good things, and lead the companions of fashionable lifestyle, so that "Tik Tok in fashionable life" is deeply imprinted in the minds of every user, and it also brings new possibilities for business growth for more small and medium-sized businesses.

I believe that in the next Shuang Dan node, Tik Tok E-commerce will continue to exert its strength, bringing more cooperation possibilities to more businesses in different industries, and also bringing more surprising consumer experiences to users. We will wait and see!

　　What kind of power can love produce? The online documentary My Home is a Museum gives the answer from the collector’s point of view. The work tells 12 touching stories about love. The audience can listen to the concert of Shi Lei, a collector of musical instruments, and capture the wonderful sound of "unheard of"; Open the storage cabinet with Wu erping, a collector of chemical elements, to spy on the magnificent moment of chemical reaction; Follow the meteorite hunter Zhang Bo over the mountains and touch the fragments from the vast space … The film does not introduce the knowledge of the collection too much, but tells the story of collectors exploring, protecting and displaying the collection. From traditional crafts to scientific and technological elements, from ancient costumes to national costumes, although the types of collections vary widely, collectors have a clear common ground-full of passion for what they love and a sense of responsibility for cultural communication and inheritance. It is such humanistic feelings that deeply infected the audience. A love is a perspective of observing the world, which leads us to discover a kaleidoscope of life.

　　(Zhang Jiaying)

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