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Author | A Po

"There is no conflict between ratings and word of mouth, and even a win-win effect can be achieved. I have been thinking about the subject of individual content creation and large-scale production, and how to use scientific and technological means to combine the laws of film and television creation to help content production and improve the quality of works. "

Zhao Wenzhu, as the president of Relay Entertainment, mentioned the new changes of Relay Entertainment in 2021 when interviewed by Entertainment Unicorn.

"I think that on the basis of good content, we should do a good job in transmitting works produced by entertainment. One is a personalized’ Michelin drama’, that is, a quality word-of-mouth drama that is closer to the creator’s personal subjective concept and gives him creative space; One is a pan-family drama that can maximize the audience and can be developed on a large scale. I define it as’ McDonald’s drama’. "

From the early summer, the youth drama Wit Love Life and the popular variety Meng Detective Detective Case were almost simultaneously released, to the industry drama Ideal City of the summer magnolia award cast, and then to the legendary Oriental puppet drama Lady Huzhu.Throughout the whole year of entertainment, dramas, variety shows, national TV dramas, pure net vertical categories, traffic explosions, and word-of-mouth explosions have not fallen behind.

Delivery Entertainment was officially renamed from Tianma Film and Television on April 13, 2018. It has not yet reached its third anniversary by the end of 2021, but it has already experienced three strategic upgrades and has fully evolved into a content production company with a complete industrial chain.

Executive Director of Delivery Entertainment, President of Delivery Entertainment,

Zhao Wenzhu, General Manager of Houhai Culture

How does the young but mature delivery entertainment achieve the entry with high-quality copyright, two years of open cooperation, learning experience, two years of optimizing self-control, and a stable place for drama and drama? To C perspective and semi-industrial model are very important. The market is also looking forward to whether the delivery entertainment will be the next "explosive manufacturing machine" with stable output.

From copyright development to self-control,

Why did the S+ Ideal City become a highlight in one fell swoop?

　

"Ideal City" is the first TV series independently produced by Houhai Culture, a film and television production company under Entertainment, but it is not the first "explosion" to convey entertainment.

In 2020, the high-profile online drama "Chess Soul", as the first successful adaptation of Japanese IP in the field of domestic drama, made Houhai culture famous in the film and television drama industry.

At that time, Houhai Culture still used high-quality copyright procurement as an entry ticket for the industry, and began to contact the new companies of film and television production. After cooperating with the excellent production team Xiaotangren Film and Jiaxing Media respectively on Chess Soul and Lady Huzhu, the entertainment of "learning on the shoulders of giants" quickly evolved.

"I think the thick sea culture after 2019 is the best incubator for the project" Ideal City "."

Besides the cooperation experience of Chess Soul and Lady Huzhu, as well as the self-made experience of two light weight projects, The Tale of Young Jianghu and Smart Love Life, Ideal City, as the first S+ level heavyweight project, has actually been accompanied by Houhai culture for a long time.

Because the contents of the original novel Su Xiao’s War and the story outline are very bright and solid in Zhao Wenzhu’s view, Houhai culture, which was originally created as a helper, communicated with the Chinese brothers with a try attitude after consciously undertaking the Ideal City. It was also based on mutual trust in the previous cooperation and was recognized by the other party. Houhai culture also had this self-made experience.

"At the beginning, we also hoped to make it a benchmark for industry dramas."

So when director Liu Jin mentioned that he wanted to try to replace the traditional green screen shooting with LED special effects screen, the production team of Houhai also seriously considered the possibility of this challenge.

Fortunately, we have to rely on the relatively mature production system within Transmission Entertainment to make a strict cost calculation. Although the LED special effects screen itself has increased the budget, it has been placed in the whole production cycle, saving a lot of time for the crew to change the scene and set. From the past, the whole team moved the venue to just moving one LED special effects screen and the picture on the screen. At the same time, the actors have a picture reference when shooting, and the sense of substitution is better than that of green screen shooting, and the quality of special effects in the later period has also improved. It can be said that the quality control has been improved on the basis of controllable budget.

The experience gained from this new technology attempt can be applied to other projects in the future., especially costume dramas with large special effects.

The broadcast results were also expected. Douban scored 7.7, with a peak of 7.8, and has remained above 7.5 so far, ranking within the Top10 of China Audiovisual Big Data (official CVB) ratings for the whole year, and the long tail effect is remarkable. Douban has become one of the ceiling works of domestic industry dramas in recent years, and it has also become the first highlight moment to convey the road of entertainment self-control.

The resumption of the project is multi-stage and multi-dimensional. From the pre-script to the mid-production, to the late broadcast and even the long tail stage, whether the financial overrun, the performance of the broadcast volume and the public opinion feedback will be included.

It is true that in the production process of "Ideal City", the team had a little struggle, that is, as a popular TV series, should it be understood by more people of all walks of life or focus more on the industry itself? However, since the IP foundation is already very solid, we will simply make the industry the ultimate.

Zhao Wenzhu believes that,This is to think clearly about positioning and what to do before doing the project.The positioning of "Meng Detective Detective Case" is an absolute universal entertainment variety show, that is, it can tolerate the fluctuation of its word of mouth, and it has absolute advantages in terms of popularity and discussion volume; And "Ideal City" is a relatively threshold TV series, especially in the first few episodes, and its absolute stable reputation is its standard criterion.

Michelin Drama and McDonald’s Drama,

Two-line play from the perspective of to C

　

The different emphases of "Ideal City" and "Meng Detective Case" just represent the two "alternative" tracks laid out in the next content output, and they are also two types launched by Zhao Wenzhu based on the brand-new strategy of the company’s third upgrade: namely"Michelin drama"and"McDonald’s drama".

Compared with many film and television companies, they are positioned by the types of themes they are good at when they are incubating projects.Transmission of entertainment will more broadly classify all kinds of theme types into projects mainly aimed at audience or projects mainly aimed at creative mode:A quality word-of-mouth drama that is closer to the creator’s personal subjective idea and gives him creative space is "Michelin drama"; A pan-family drama that can maximize the number of viewers and can be developed on a large scale is called "McDonald’s drama".

"Of course, the core of every project must remain the same, whether it is Michelin or McDonald’s.Good content and characters are prerequisites.. "

This is especially good for companies that started with IP incubation, such as Delivery Entertainment, because it is possible to conduct targeted evaluation and differentiation from the IP source.

The first selection criterion is the story itself., you will definitely choose an IP that is different from most stories and has distinctive highlights. In this layer of screening, you will determine whether the story foundation and character setting are solid. If it is an overseas IP, you will confirm whether it is particularly suitable for China’s localized adaptation. These are the major premises.

The second selection criterion is the story type.Whether it can be hatched into a "McDonald’s drama" for national entertainment on a large scale; Or impress a group of the best directors and screenwriters with the story core, and add points to IP empowerment with their secondary processing, and finally complete a word-of-mouth quality "Michelin drama".

If the scope is narrowed down once more in the existing two-level screening criteria, it will be accurate to some stories with strong plot themes and some stories with emotional themes, and there will be a certain amount of stories that tend to be "other themes" of women’s strength.

Zhao Wenzhu bluntly said that the film and television winter has not passed, and when the market is cold, both project production and IP procurement will enter a cooling-off period, and blind price wars will no longer be fought. It is the current status quo to start from the IP source. Fortunately, after the continuous IP adaptation of delivery entertainment, more domestic and foreign IP platforms have included it as the first choice, which also means that delivery entertainment will be exposed to high-quality IP resources faster than most film and television companies.

Talking about how the relay entertainment, which has always focused on "all-round drama", will be laid out in variety, Zhao Wenzhu said,Different from the content diversity and target diversity of film and television dramas, variety itself, as a type of mass entertainment, will be positioned as more universal content and tend to be more happy for the whole family at the beginning of planning.

The existing "mystery", "Meng Exploration" and the amateur love variety "Like You, Me, too" are based on "family fun", which redistributes the different practices of being relatively partial to the public and small to the public in terms of guest selection and the theme that the selected guests can adapt to.

“In any case, what the audience likes to watch from the perspective of To C will always be our first priority.I hope that every project launched can get high marks in the professional evaluation department within the company, reaching a level that can be worthy of the audience’s IQ and EQ. "

Multi-link division of labor and cooperation,

Internal self-circulation of industrial chain

　

Why can the delivery entertainment achieve successive explosions in five years, and it is even expected to become the next "explosion manufacturing machine"?

"Different from some workshop-style productions of traditional domestic dramas, such as entrusting the budget to a production director, who will go to every link of the’ code plate’ saving process.Transmission entertainment has its own semi-industrial production process system.. "

Under the semi-industrial production process system, the complete production team will be the company’s own team, and the production progress of the project will be fully scheduled by the production management center, and collected and calculated by a computer system program of the production management system. In this system, the daily flow, budget and detailed rules of the project will be transparent, and the process cycle will also be transparent.

Why is it called "semi-industrialized" production process system? Zhao Wenzhu believes that the story from the source IP to the film and television drama project, in addition to following the inevitable creative laws, is rich in more elements of "moving people with emotion", and emotions will vary from person to person and from time to time. Therefore,From development to production, the combination of "manual+system" such as "strategic system+production process system" is more scientific and applicable at present.

Under the strategic system of delivering entertainment, the internal professional strategic analysis team will summarize and analyze the audience’s preferences on an annual basis, including different audiences covered by different themes, and make real-time corrections and adjustments. At the same time, the company’s internal evaluation team will make subjective evaluation for the stories in the copyright stage and the outline stage based on the strategies of "Michelin Drama" and "McDonald’s Drama", supplemented by objective systematic evaluation, and combine the projects with the most development potential to incubate.

"Of course, the delivery of entertainment is now a series of industrial chains of a certain scale, including producers’ teams, directors and screenwriters with fixed cooperation, and subsidiaries focusing on artists’ brokers.There are two standards for cooperation in different links. First of all, everyone’s ideas must be consistent, so that in the process of division of labor and cooperation in all links, it can be harmonious and smooth; The second is that we prefer to grow with young potential people."

At present, the delivery entertainment is based on Houhai culture, which mainly focuses on content production and IP development incubation, supplemented by two content production companies which are deeply bound to high-quality screenwriters and directors, two artist brokerage companies, namely Li Yitong and other artists, and Wenlan Culture, which is mainly based on YCY, and the delivery love entertainment MCN company, which is a joint venture with iQiyi, to form a complete internal self-circulation.

As for the production of Houhai culture, there is a system of China-Taiwan to complete production and publicity business. Further specifically, at the content production level, there are four producers who are responsible for the types of projects that they are good at.

Among them, the light and sweet pet drama Embrace koi fish "xianggong", which was just finished one month ago, the suspense criminal investigation drama "Black Soil is Silent", the 12-episode short drama "Locar’s Law" adapted from the hot Japanese drama "Unnatural Death", Xian Xia’s drama "Half the City with a Romantic Moon", the realistic drama "Never Live with Spring" and the amateur love network comprehensive "Like You" which will be launched this year.

Getting rid of workshop operation, clear structure and clear division of labor are the only way for every film and television company that reaches a certain scale to mature.

"In order to convey the current system collocation and rapid development rhythm of entertainment, it really needs some young and challenging teams to dare to try. It happens that our four producer teams all have such adventurous attributes. After trying, everyone really benefits a lot from the brand-new system."

This may be the instant innovation needed in the era of science and technology Internet. As Su Xiao, the hero of Ideal City, said, "Is it always right?" The entire film and television industry also needs more entertainment, such as the head company that constantly realizes self-evolution to lead everyone out of the cold winter and into the formal.

　　CCTV News:(Reporter Sun Xiaoyuan) On April 23rd, it was beneficial to open books. Today is World Book Day. CCTV reporter interviewed Yi Zhongtian, a famous scholar and writer, to talk about reading.

　　CCTV reporter: Why do people study?

　　Yi Zhongtian:Only humans have words, and only words can have books. Therefore, cats can only snore at home and people can read. Of course, you don’t have to read it, but it is always good to have one more option. Books are not the necessities of life, and reading is not the first need of life. Its function is actually to improve the quality of life and own taste. I am full of poetry and books. If you don’t want it, you don’t have to.

　　CCTV reporter: Why do you repeatedly emphasize "words"?

　　Yi Zhongtian:Because writing is the symbol of human culture. With words, human beings will truly become human beings instead of animals. Words are attractive, especially Chinese characters. Chinese characters themselves have a sense of picture and rhythm.

　　CCTV reporter: What kind of books do you prefer to read?

　　Yi Zhongtian:I advocate reading ancient books, preferably before the Yuan Dynasty. Pre-Qin and Han dynasties, Tang poetry and Song poetry, choose its classics to read, the heart can be quiet, clean and beautiful.

　　CCTV reporter: Is reading an easy task in the multimedia era?

　　Yi Zhongtian:Reading is actually a luxury, but it has nothing to do with economic conditions. It depends on whether you have time and want to read. Now there are public libraries all over the country, and as far as I know, the service is still very good.

　　CCTV reporter: How to treat online fragmented reading?

　　Yi Zhongtian:If you want to calm down, you’d better study. The Internet is so noisy, informative, fragmented and shocking. Reading is a quiet thing. A roll in hand, forget all the insults. Fatigue, troubles, entanglements and depression are all put aside. Of course, this book has to be fascinating.

　　CCTV reporter: In your opinion, what are the benefits of reading for individuals?

　　Yi Zhongtian:The greatest advantage of reading is not being useful. If you want to be useful, just surf the internet. I can even teach you how to cook online, so you don’t need to buy a cookbook. The fact is, reading makes people feel calm and clean. No matter how dirty things are, they will be cleaner if they become words. Text has the function of filter and purifier. After being converted into words, wars are not so bloody, disasters are not so horrible, and crimes may become intellectual games. Of course, the writer’s heart should be clean, and it is not good to teach obscenity and thieves. However, this is another topic.

　　CCTV reporter: Has the era of "reading for all" arrived?

　　Yi Zhongtian:In fact, reading is a very personal matter, and reading for all is only an advocacy or even an ideal. We certainly hope that the more people read, the better, but in my opinion, the era of reading for all will come only when reading becomes a way of life, and it is the way of life of most people. Here, it is important that people think reading is meaningful and interesting. Moreover, being interesting is more important than being meaningful.

　　CCTV reporter: What is the significance of reading in your writing?

　　Yi Zhongtian:I’m writing the History of China recently. It can be said that reading detective stories is of great help to my writing.

　　CCTV reporter: What books do you think you should read as a child?

　　Yi Zhongtian:Generally speaking, children are about luck, while old people are interested. Children’s reading is like following a tour group, depending on how the tour guide is, so teachers and parents are very important. A child can’t read Hegel even if you ask him to.

　　CCTV reporter: Can you still remember what books you read as a child?

　　Yi Zhongtian:When I was a child, I was basically free-range. My parents only supported non-interference in reading, so I gulped down The Outlaws of the Marsh and The Journey to the West in primary school, but I didn’t read A Dream of Red Mansions until long after I was an adult, because I thought it was not good-looking. Later, I was shocked to read it: so good? It seems that teenagers’ reading may need guidance, but coercion is useless.

　　CCTV reporter: When is the best reading time in life?

　　Yi Zhongtian:College is the best time to study. The study burden of college students is not as heavy as that of high school students, and they don’t have to work hard to support their families in the future, so I especially advocate that college students read more books. If nothing else, there will be no such convenient library in the future! College students should not be partial to their studies, but should be able to read widely. These books may not be used in the future, but the nutrition in them will be difficult to supplement in the future.

　　CCTV reporter: Can you give some reading suggestions to middle-aged people?

　　Yi Zhongtian:Getting married and starting a career is a hurdle in life, and reading depends on meeting the needle. My personal suggestion is that once you get out of the daily necessities, study some history and philosophy! When life enters the next stage, it’s time to make a summary for yourself and think about the future. However, it should be emphasized that reading is a very personal matter. No matter whose advice, it can only be used for reference. Interest is always the best teacher.

　　At the beginning of July, the library of Shenzhen University Town issued a new regulation: children under 14 are not allowed to enter the library. The reason is that the museum mainly serves teaching and scientific research personnel, and there are no children’s books, and children are running noisily when they enter the museum, and the related complaints have increased sharply.

　　This slightly "decisive" rule has attracted a lot of controversy. After one month, the effect is still remarkable.

　　A quiet library is always afraid of encountering an uncontrolled "Xiong Haizi", but children in summer vacation can’t escape the call and charm of the public reading environment: the PageOne Bookstore in Qianmen, Beijing, has a bright and elegant space design, firmly "grasping" the children’s heart of swimming; In children’s reading venues of public libraries, the popularity of "parent-child reading" is increasing day by day.

　　When the public angrily divided the "isolation zone" for "Xiong Haizi" and stipulated "where children should not go", we should ask more questions — — Where can the child go to study?

　　Recently, this newspaper went deep into many children’s summer reading sites and found that children who spend their summer holidays in the city are not satisfied with being comforted only by electronic equipment and high-end travel. On the contrary, they have strong public reading needs. Children’s reading places are by no means a "supporting role" ornament of public facilities, nor an outlet for releasing parents’ educational anxiety. Children and books need to be carefully placed in a sufficiently tolerant and complete public environment.

　　Personalized bookstores gain "children’s reading diplomacy", and catering and amusement facilities are more "extra points"

　　A chain of private bookstores in Raffles Mall in Dongzhimen, Beijing, has set up "‘ Seventy-two lectures ’ The Children’s Experience Hall has seven reading themes for children aged 0-12, such as "Knowledge Exploration", "Cartoon Animation" and "Art Germination".

　　The couch on the left-hand side of the door can accommodate about 7 children at the same time. Parents consciously do not occupy the sofa seat, squatting opposite the children to guide reading. Children without seats are sitting on the wooden floor, but as long as the staff sees the sofa free, they remind other children to sit down quickly.

　　Li Yuhong, who brought her 3-and-a-half-year-old granddaughter to read a book, said that her family lives nearby, and she and her daughter-in-law take turns to take her children out to read a book, with an average stay in the bookstore of 1-2 hours each time.

　　As a "companion", Li Yuhong used to visit a bookstore regularly, closely focusing on the only reading theme; Daughter-in-law’s way is more "younger". She will take her children to sit in the consumption area, read books while drinking, and occasionally attend a lecture in parenting education.

　　"My granddaughter begged me to buy some books every time she left. I said I should buy no more than two books at a time, because I come to the bookstore too often! " Li Yuhong thinks that her granddaughter’s willingness to go to the bookstore is inseparable from the "sense of communication" at the scene. "She chatted with strange children she didn’t know about reading comics, exchanged what she was reading at hand, and made friends by the way."

　　Personalized bookstores with meticulous service and beautiful vision are easily welcomed by children’s readers and parents. Li Man, who lives in Shijingshan, Beijing and is engaged in language education, said that her 10-year-old son is obsessed with Sisif Bookstore in his hometown of Xuzhou.

　　"In Sisyphus Bookstore, adults and children can read well. Children have a special reading area, many seats, beautiful decoration and great visual experience. Such a bookstore is very atmospheric, the service is humanized, and it can grasp the needs of customers. "

　　Li Man thinks that a private bookstore near Beijing’s residence is inferior. The teahouse consumption area is only open to members, and the children’s reading area is very narrow, and it is next to the adult bookshelves, so you don’t choose books carefully.

　　A separate children’s reading area and supporting catering and amusement facilities are extra points for parent-child reading in summer. Li Manxiao said that she asked her son what kind of reading place he liked, and his son replied that there was a restaurant next to it. "My son said that if you are hungry in the morning, you can eat. If you are full, you can continue reading in the afternoon!"

　　Public libraries are afraid to get close? Children’s reading areas are increasing and services are upgrading.

　　Through street interviews, it is found that many parents’ summer parent-child reading intentions have two characteristics: first, they are generally based on the principle of "proximity" and will not "read" remotely; Second, there are different shades of "not feeling close" to the library.

　　Zhang Qiang, who is engaged in administrative work in colleges and universities, pulled out a world geography popular science album from the children’s bookshelf in the bookstore to explain to his son what population density is.

　　Zhang Qiang said that he often took his son, who was in the third grade of primary school, out to read during the more leisurely winter and summer vacations — — Just go to the bookstore. "I don’t take it to the library because the little boy is at the most noisy age, and he can’t sit still and run around. Going to the library will definitely affect others, and the bookstore is much more comfortable, and I can explain it to my son."

　　An "indigenous" resident in Haidian, Beijing, admitted that reading as a teenager always happened in Haidian Book City, not a library just one subway stop away from home. Under the question of "Zhihu" asking how to improve children’s reading interest, some netizens mentioned that there are many "adult examination parties" in the city library. If there are no good children’s books, the atmosphere will be serious enough to "choke" children.

　　Article 34 of the People’s Republic of China (PRC) Public Libraries Law, which came into effect on January 1st this year, stipulates that public libraries established by the government should set up reading areas for children, be equipped with corresponding professionals according to the characteristics of children, carry out reading guidance and social education activities for children, and provide support for schools to carry out relevant extracurricular activities. Conditional areas can set up a separate children’s library.

　　In fact, many libraries have put it into action in the children’s reading section. For example, the Children’s Library of the National Library, which has been open for 8 years, consists of a parent-child reading area on the first floor and a young people’s reading area on the second floor, with an area of about 1,200 square meters, more than 200 fixed seats and about 300 non-fixed seats, providing more than 80,000 books for reading.

　　Li Man and his son, whose home is far from the national map, are "die-hard" fans of Shijingshan Children’s Library. "The scale is not particularly large, but there should be everything, and children can quietly read."

　　The progress of details and the whole is happening quietly. Li Man remembers taking his son to get a library card a few years ago, and he still needs to take photos to handle it. Borrowing books is purely manual. Now, the children’s library can apply for a certificate directly by swiping the ID card, and borrowing and returning books can be done by machines; A significant increase in the number of children’s seats and amusement facilities has brought a good experience to children.

　　In Li Man’s view, whether a library is suitable for children’s reading is based on comfort, quietness and scale. "In fact, I personally feel that the reading space is not too big for children. What is important is the experience, which is the service consciousness to help children screen books."

　　Experts suggest that reading places should enhance the "children’s view" and add interactivity to the space.

　　Whether it is a public library, a private bookstore or a new "children’s library", the form will continue to be upgraded, but some core service concepts are consistent.

　　Lin Dan, the founder of Youbei Parent-child Library, has been engaged in pioneering work in the field of reading for young children since 2009. She saw that the development track of the parent-child reading industry in the past 10 years was clearly visible.

　　When Lin Dan visited the local library when he traveled abroad, he found that the hardware facilities of public reading places in China have not lost abroad, but the "software" needs to be strengthened.

　　Lin Dan saw that from the national library to the rural library in France, the services provided for young children are very popular, and the subtle thoughts are extremely moving. For example, the design of children’s bookshelves is "within reach", and children can easily "carry" books up; The library provides carpets and lazy sofas for children.

　　"I am very concerned about children’s reading places ‘ Software ’ At present, the possible problems in domestic libraries and bookstores are that there are few books for young children and there is a lack of ‘ Activity section ’ And specially equipped staff. "

　　Xue Tao, a children’s literature writer who has been studying children’s reading education for a long time, thinks that domestic children’s reading places should gain greater social tolerance.

　　"The library should not be ‘ One size fits all ’ . When they say ‘ Xiong Haizi ’ When it is uncontrollable, it means that the management ability is insufficient. Public facilities should not close the door to exclude children, not to mention the most effective group of reading is children. "

　　Xue Tao pointed out that the ideal children’s reading place should create an independent reading environment on the one hand, and create an interactive area on the other hand, and invite writers to meet and have a dialogue with children’s readers.

　　"Children’s reading places should carry out more promotion activities to make books ‘ Speak ’ , let the environment ‘ Hello ’ To attract children to study. " In addition, Xue Tao believes that children’s reading places should avoid blindly "narrowing", "specialization" and "childishness", "be generous, don’t deliberately divide them, and insist that this is yours and that is mine. This is a shared space and shared books".

　　"Many people think that it is enough to send their children to libraries and bookstores once a week, which is not normal reading." Lin Dan thinks that by creating an environment of "choosing the right books" and "using the right books", children should fall in love with reading, learn good rules and read correctly when they get home.

　　The establishment of reading environment is inseparable from the improvement of public cultural system and the participation of non-governmental forces. Whether builders and families "accompany readers", adults should uphold and strengthen the "children’s view", "read together" with children in a parallel line of sight and respect children.

　　China Youth Daily Zhongqing Online Trainee Reporter Shen Jiequn

　　The Spring Festival of 2019, which just passed, is destined to make Chen Can and Jason unforgettable. Together with dozens of other Internet addiction teenagers, they spent the New Year in an Internet addiction treatment center in Beijing. China Youth Psychological Growth Base, located in the southern suburbs of Beijing, was founded in 2003, and it is the first institution in China that specializes in treating teenagers and youths with Internet addiction. Every child and young person who walks in here has a different history of internet addiction, but because of their internet addiction, they have brought similar pain and suffering to their respective families. In the past 16 years, the number of Internet addiction rehabilitation institutions such as China Youth Psychological Growth Base has increased from one to two or three hundred in China, which is a worrying phenomenon, because there are more and more Internet addiction teenagers, and the unfortunate families behind them are also increasing day by day.

　　The fall of a schoolmaster took only one semester.

　　At present, many children with Chen Can are enjoying their first winter vacation after entering the university. A few years ago, Chen Can’s mother imagined such a future for Chen Can, and believed that Chen Can must be a famous university. Chen Can’s mother recalled that Chen Can had excellent academic performance in junior high school. At that time, his goal was to be admitted to the best local high school with the first place in the county. However, everything changed after Chen Can fell in love with online games.

　　Chen Can, who is in front of the reporter of China Youth Daily and Zhongqing Online, is a polite and eloquent young man. He has entered the final stage of Internet addiction treatment in the psychological growth base of young people in China, and will soon resume his normal study and life. He regretted his experience of indulging in online games in the past few years.

　　Chen Can recalled that he was addicted to an online game in junior high school. He played for three or four hours after school every night, and rarely fell asleep before 12 o’clock at night. However, due to my solid academic foundation and high learning efficiency in class during the day, my academic performance has not been greatly affected.

　　In the senior high school entrance examination, Chen Can’s score was among the top ten in the county. Although there is a certain gap from the goal of getting the first place in the county, it is enough to ensure that he can successfully enter the best local high school.

　　After entering high school, Chen Can continued the habit of staying up late to play games every night, but his high school studies were obviously aggravated, and it was already difficult for him to take both games and studies into consideration. In junior high school, Chen Can can still take a nap if he is too sleepy in class during the day, which basically won’t have much impact on his study, but it is impossible in senior high school. Due to lack of energy during the day, there is no guarantee to listen carefully in class. In just one semester, Chen Can’s academic performance has dropped sharply. After a day’s suspension due to a conflict with the teacher, Chen Can found that the suspension would give him more time and reason to play games, and then he began to deliberately skip class, and his learning progress could not keep up. Later, Chen Can directly applied for suspension.

　　To Chen Can’s mother’s distress, as a parent, there is nothing she can do in the face of her son’s addiction to games and the resulting "fall" in life.

　　Chen Can’s mother recalled that in fact, as early as junior high school in Chen Can, she and Chen Can’s father had been urging Chen Can not to play games for so long, but the dissuasion had little effect. Later, it was even easy to cause Chen Can’s emotional catharsis. Chen Can’s mother remembers that once there was a guest at home, Chen Can kicked over the gift sent by the guest in order to express his dissatisfaction, which was very rude. As for losing your temper with your parents, it is even more common. At first, Chen Can’s mother thought that the child was rebellious in adolescence. After this period of time, the child would get better. Until Chen Can’s academic performance in high school plummeted and quickly changed from a "schoolmaster" to a stubborn poor student, Chen Can’s parents thought that the child was so addicted to games that it was necessary to be treated.

　　Chen Can’s mother first found a friend who is a psychiatrist. After a preliminary diagnosis, this friend found that Chen Can’s Internet addiction was very serious, and suggested taking measures to quit it as soon as possible.

　　When I heard the doctor’s diagnosis of her son, Chen Can’s mother was desperate for the first time in her life. The child who once made herself and the whole family extremely proud actually fell to the point where serious mental problems appeared because she was addicted to online games.

　　Now Chen Can has realized that at the height of Internet addiction, he was not only obsessed with online games, but also evaded and rejected real life. He would rather chat with people online than talk to them in reality.

　　In April, 2017, Chen Can came to China Youth Psychological Growth Base for the first time under the leadership of her parents, but in order to get back to school before school starts in September, the treatment lasted only five months. As a result, because of incomplete treatment, Chen Can relapsed after returning to school for one month.

　　In December 2017, Chen Can once again came to the China Youth Psychological Growth Base. After a winter vacation, he thought he was good, but when he got home, he quickly returned to the state of being addicted to online games.

　　In May 2018, Chen Can’s parents took Chen Can to the China Youth Psychological Growth Base for the third time. This time, the treatment has been as long as nine months now. The doctor’s advice is that the treatment will not be over until Chen Can is completely cured of Internet addiction.

　　As the treatment has entered the final stage, it is expected that Chen Can will be able to really return to normal life when the new semester begins. But precious youth has been delayed for three years. Chen Can’s former senior one classmates have entered university life at this time, while Chen Can’s mother has already given up her dream of a famous university for her son.

　　Chen Can felt that he was unlikely to go back to high school again. He planned to study high school courses by himself while working, and then he planned to enter the university. Chen Can’s mother no longer expects her son to be admitted to the university. Her only expectation is that Chen Can can lead a normal life safely.

　　A former e-sports player who lost himself.

　　Jason, 26, has been addicted to Internet for almost 10 years.

　　Jason’s father told the reporter of China Youth Daily and Zhongqing Online that Jason had been addicted to online games since his sophomore year. At that time, he went to Internet cafes every day, and his studies were a mess. There was nothing the school could do about how to save the child, so it suggested that Jason’s father transfer him to a local militarized school.

　　In the new school, Jason’s mobile phone was confiscated, and he usually lived in the school. He was forbidden to leave the school at will. He didn’t have access to online games at all. In this way, Jason’s academic performance gradually picked up, but Internet addiction also tortured him mentally. In the first half year of his new school, Jason’s father lied about his child’s illness three times to meet his son’s internet addiction demand, helped Jason to ask for leave, took him out of school and took him home to play online games. However, since then, Jason’s Internet addiction has been temporarily suppressed under the strict control of the school.

　　After studying in a new school for two years, Jason was finally admitted to a good local university. After going to college, Jason’s playing games was no longer out of control. Jason told the reporter of China Youth Daily and Zhongqing Online that his studies in college were not affected by playing games. However, Jason’s father said that his son spent almost every day in the Internet cafe since his sophomore year, and finally he graduated from college, just muddling through.

　　Jason also participated in the national college students’ e-sports competition and won an award when he was in college, but it was this experience that made him understand that an e-sports player is far from playing games, and needs strict and boring training. When entertainment turns into work, few people can actually persist.

　　Therefore, when talking about quitting his job one year after graduating from college and starting to focus on online games completely, Jason’s answer to the reporter’s question of why he didn’t take part in e-sports competition again was that he could never aim at becoming an e-sports player, because it was too difficult to take that road.

　　In the summer of 2016, I graduated from Jason University, and then entered a local company with good conditions in all aspects step by step. However, work can’t bring people a sense of excitement and accomplishment as quickly as games. After gradually discovering the dullness of work, Jason began to devote more energy to online games, from going to Internet cafes to play games after work at the beginning, to taking time off to play games, and then to absenteeism to play games. The unit leader talked to him again and again, and talked to his parents, but they couldn’t make him change his mind.

　　Less than a year after graduating from college, Jason voluntarily gave up his first job in life, and then looked for several jobs, but all of them could not be maintained within a few days. Jason’s father knows very well that his son’s mind is completely on online games. Where can real life bring him excitement and excitement like the online world?

　　In the following year, Jason lived a black-and-white life. Jason’s father was annoyed but helplessly watched his son spend every night in the Internet cafe. He went home to eat and sleep early in the morning, slept until three or four o’clock in the afternoon, and then ate something to go to the Internet cafe. Later, Jason stopped going to Internet cafes, so he shut himself in his room all day. He said that he didn’t always play games, and he spent a lot of time browsing and chatting with people online, but he just couldn’t leave the computer.

　　Jason’s father found that his son, who was cheerful and talkative, had become listless and could not even speak fluently after blocking himself in the online world for nearly a year.

　　Jason’s father felt that his son was "dying" mentally, and he had to find a way to save his son.

　　In May, 2018, Jason’s father made up an excuse to cheat Jason to Beijing and live directly in the psychological growth base for teenagers in China. Jason found that he came here to give himself up Internet addiction, and then he rebelled by means of hunger strike, leading other children to "riot" and running away. Jason’s father was determined not to compromise with his son.

　　After various means of resistance failed, Jason finally understood his father’s determination and began to receive treatment.

　　The treatment process is full of challenges. After the son started Morita therapy (the treated person is alone in a room with only one bed in the room, which ensures the basic living conditions of the treated person, but there are no social activities, reading, entertainment and other activities to force the treated person to think, examine and recognize himself), Jason’s father did not expect that other children only need Morita therapy for 30 to 40 days, but his son actually did it for 70 days.

　　The harm of Internet addiction to teenagers will become increasingly prominent.

　　In the past 16 years, China Youth Psychological Growth Base has treated more than 10,000 teenagers with Internet addiction. Tao Ran, director of China Youth Psychological Growth Base and director of Addiction Medicine Center of Beijing Military Region General Hospital, told China Youth Daily and Zhongqing Online reporter, "A large number of examples show that even if teenagers with Internet addiction complete the treatment of quitting Internet addiction, the physical and mental harm that Internet addiction brings to children will be lifelong."

　　First of all, Internet addiction does great harm to children’s health.

　　When Tao Ran treated the children, he found that 90% of teenagers with Internet addiction were lean and thin, and their weight was not up to standard. During the treatment in the base, these children are also generally weak and sick. If the weather changes slightly, they will easily catch a cold and have a fever. Gastrointestinal function is also worse than that of healthy children.

　　The problem of vision decline of teenagers with internet addiction is also very prominent. According to the recommended standards of international medicine, teenagers over 8 years old should play video games for less than one hour every day, but teenagers with internet addiction generally play video games for more than three or four hours every day, which can easily cause serious damage to their vision.

　　Internet addiction teenagers have been sitting quietly for a long time facing computers and mobile phones, and lack of sports. Tao Ran said sadly that these children were supposed to be the most energetic, sunny and energetic, but because they were addicted to games, they delayed the best opportunity for physical development.

　　Secondly, the permanent damage caused by internet addiction to children’s brains directly affects children’s intellectual development, mental state and social life ability.

　　According to Tao Ran, related research shows that long-term addiction to video games will lead to frontal lobe ischemia of teenagers’ brains and affect their development. In addition to affecting children’s intellectual development, the most important thing is the harm caused to children’s psychological development.

　　Tao Ran said that there is now a metaphor for Internet addiction teenagers as "machine brain". This means that teenagers with internet addiction generally have no normal emotions and feelings, and like a robot, they treat people and things around them with a cold attitude. They only have emotions when they are addicted to games, but in real life, they are not interested in everything.

　　However, human beings are gregarious animals, and the development of human society is based on gregarious and social interaction. Only normal communication between people can achieve healthy psychological development. If a teenager or a minor faces a computer or a mobile phone every day and looks for life in the game, his world outlook, values and outlook on life are not mature, and his brain is still in the developing stage. In this state of life, these internet addiction teenagers often have no human feelings, do not understand interpersonal relationships, leave school, and then leave society when they are older. Their life has become virtual, that is, to face life in the way of games, and then to moralize and legalize.

　　In Tao Ran’s view, the mental development of teenagers with Internet addiction has been seriously affected because they have been addicted to online games for a long time, and their mental age is often 4 to 5 years younger than their actual age. The immature psychology of teenagers with internet addiction, coupled with the misleading that either you hit me or I hit you and kill people in the game world, leads them to tend to solve problems by violence.

　　According to Tao Ran’s investigation, about 86% teenagers with Internet addiction have used violence against their relatives.

　　When parents and family members stop themselves from playing games, teenagers with internet addiction often beat and scold their parents and family members instead of admitting their mistakes. What’s more, if their requirements for playing games are not met, teenagers with Internet addiction may even kill their parents. On December 31 last year, such a tragedy happened in Hengnan County, Hengyang City, Hunan Province. A 13-year-old junior high school student killed his parents with a hammer because he couldn’t ask his parents for the internet fee. Such vicious cases related to Internet addiction have been common in the past few years.

　　The China Youth Psychological Growth Base located in Beijing has not received many teenagers with Internet addiction from Beijing, accounting for only about 5%. This is another typical phenomenon that Internet addiction harms Chinese teenagers, that is, the bigger the city, the less serious the problem is, the situation in small and medium-sized cities is worse than that in big cities, and the problem of teenagers with Internet addiction in rural areas is the most serious.

　　Tao Ran said that mainly because of the families in big cities, children get more perfect family education, and parents’ educational concepts are more scientific, so they will avoid and interfere with children’s excessive contact with video games as soon as possible. In addition, children in big cities have too many things to play and learn, and they don’t have so much time and space to indulge in online games.

　　In contrast, children in rural areas are obviously lacking in family education, and some rural children may also be left behind. Grandparents are responsible for taking care of their children, and often have no more energy to restrain their children from surfing the Internet and playing mobile phones.

　　Don’t think that the problem of internet addiction teenagers in rural areas is far away from those of us who live in big cities. Tao Ran said anxiously that in the future, after these left-behind children and internet addiction teenagers in rural areas enter the city, their psychological and personality problems caused by online games for a long time really need the attention of the whole society. "You can’t imagine who these internet addiction teenagers may hurt after what they encounter."

　　Behind the name recognition of e-sports is the growing problem of teenagers’ internet addiction.

　　On November 3, 2018, the League of Legends S8 season global finals, the IG team from China won the championship. For a time, domestic media rushed to report, including some mainstream media that had previously reserved their position on e-sports. Looking at the past two years, the exposure rate of e-sports in the media is getting higher and higher, from the analysis of professional industrialization of e-sports, to the reports that China players have repeatedly won good results in world competitions, and then to the discussion of e-sports entering the Asian Games and the Olympic Games. However, compared with the stricter control of the media in reporting e-sports in earlier years, today’s reports are more speculative and less cautious.

　　Chen Can’s mother and Jason’s father, as the deepest appreciators of the serious harm caused by Internet addiction to teenagers, strongly oppose the increasingly obvious high profile of e-sports.

　　E-sports and video games are different, but they are all based on video games. Children only see some media speculating on e-sports, so they have a tough reason to resist parents’ restrictions on playing games. But how many children can become world champions from an internet addiction teenager?

　　Chen Can’s mother said, "For the development of e-sports, the state should have legislative supervision. Whether children can take the road of e-sports in the end depends on the evaluation of authoritative institutions to tell them whether they are suitable for the development of e-sports. Of course, we can’t completely ban e-sports, but we can’t mislead most children like this. "

　　Jason’s father said, "Successful e-sports players are only a small part of the pyramid. It is actually very difficult to take the road of e-sports. In my opinion, the media should publicize it comprehensively and make minors and parents aware of this problem. Now, they only see the bright side, but rarely notice that it is impossible for everyone to become a professional player in e-sports, let alone win the championship. We can’t let it (game makers) dominate public opinion. We want everyone to clearly see the harmful aspect of Internet addiction. "

　　In addition, Jason’s father also thinks that it is difficult for the state to strengthen the supervision of online games so that children don’t play at all, so the key is how to control them. Parents should also analyze why some children are addicted to online games and some children are not. The deeper reason of addiction is family education, so it is necessary to help children enhance their psychological quality and anti-frustration ability during their growth.

　　For video games to expand publicity in the name of e-sports, Tao Ran’s suggestion is that e-sports must be over the age of 21 or 22 (equivalent to graduating from college) to participate. This avoids the participation of teenagers and young people whose brains are developing and whose "three views" are being established. E-sports can be played, but it must be played by adults over the age of 21 or 22. Tao Ran found that 80% of teenagers with Internet addiction wanted to become e-sports players, which actually became an excuse for them to indulge in online games.

　　As far as schools are concerned, schools and teachers should publicize the dangers of excessive use of computers, electronic products and addiction to games just as they do anti-drugs. Instilling children with this danger from an early age may sprinkle venom in their hearts and sow the seeds of defense.

　　In addition, schools and parents should encourage children to develop more hobbies. Tao Ran said that teenagers with Internet addiction have a common problem — — There are few hobbies, and parents have not cultivated their hobbies well since childhood. They only have to study, and suddenly they come into contact with this game, which must be interesting. Another is to cultivate children’s good interpersonal relationships from an early age. Now there are many only children, and children have no playmates, so they can only play computers and mobile phones. Tao Ran suggested that parents should raise a small animal for their children to release their energy and let them learn to care about others. In addition, parents should reduce or even eliminate electronic nanny products in the process of children’s education. Children under 8 years old are not recommended to touch video games. Children over 8 years old can play for half an hour every day from Monday to Friday and for one hour every day on weekends.

　　In the past two years, there has been more and more publicity about e-sports in public opinion. Tao Ran believes that this is because some of our game manufacturers actually hold the tools of public opinion, which are the media while developing games. If the enterprises selling tobacco have mastered the media tools, can it still say that smoking is harmful to health? Therefore, game manufacturers will use their own media platforms to talk about the infringement of games on children, and say that games need to be controlled? An enterprise that grasps public opinion will certainly sing a song of praise for what it has developed.

　　Then, as a game manufacturer, at the same time, it holds a powerful tool of public opinion. Is this inappropriate? Should we have a system similar to the Anti-Monopoly Law, forcibly divest the media platforms of these companies, or split enterprises?

　　E-sports entering the Asian Games and possibly entering the Olympic Games is a hot topic of public opinion in recent two years, and it is also a powerful starting point for e-sports to carry out image innovation. However, the so-called competition of electronic games itself is still controversial.

　　In September last year, Yi Jiandong, a famous sports scholar, put forward "Identification of Ten Problems in E-sports in China", pointing out that "E-sports, as a new intellectual competition and spiritual entertainment, is different from sports that seek to strengthen physical fitness or physical limits, and can develop independently according to its own laws. Putting e-sports into the sports system has many adverse effects on itself and sports, especially on the concept and value system of sports. The development of e-sports in China is under the special background of the immature youth sports in China, the highest myopia rate in the world, the prevalence of chronic diseases, the poor fitness atmosphere, and the seriously low fertility rate. It is necessary to get rational policy regulation and even levy special taxes on the industry in order to gradually achieve the coordinated effect of social economy and culture. The author suggests that the government and even e-sports investors support large-scale and long-term research on the defects, drawbacks and deficiencies of e-sports, so as to form an objective, fair and balanced e-sports research and communication pattern, thus realizing the rational, peaceful and sustainable development of e-sports. "

　　Last December, at the Seventh Olympic Summit Forum hosted by the International Olympic Committee, some participants believed that the game industry where e-sports is located is business-driven, while sports is based on values. There is a huge difference in the basis of existence, which is why it is difficult for e-sports and sports to reach the same goal by different routes.

　　Yi Jiandong said in "Identification of Top Ten Problems of E-sports in China", "From the current point of view, the IOC’s project selection rules and practices do not support the possibility of e-sports becoming an Olympic project in the near future."

　　(Chen Can and Jason are pseudonyms in the text)

　　Beijing, February 18 th

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