CCTV News:The National Health and Wellness Commission held a press conference on the afternoon of the 31st. Relevant responsible comrades from the Ministry of Education, the Ministry of Agriculture and Rural Affairs and the National Health and Wellness Commission will attend the press conference to introduce the situation of epidemic prevention and control during the Spring Festival and the Spring Festival.

　　Recently, in some places, the health monitoring and nucleic acid detection of returnees have been "overweight" and "across the board", which has aroused widespread concern in the whole society and caused dissatisfaction among some affected people. On the basis of summing up the experience and lessons of the previous stage, the state formulated the epidemic prevention and control policy in Spring Festival travel rush according to law, in order to reduce the risk of epidemic spread as much as possible, so as to protect the health of the people, and never to set obstacles beyond the prevention and control needs for the Spring Festival reunion.

　　"Overweight at different levels" and "across the board" are both lazy policies and a waste of valuable epidemic prevention resources. All localities should standardize the implementation of epidemic prevention and control requirements during the Spring Festival travel rush in 2021, do a good job in epidemic prevention and control scientifically and accurately, and must not arbitrarily "overweight" or "overweight at different levels" on the basis of the current policy, and must not engage in "across the board" in their work. Specifically, for provinces outside Beijing, to achieve the "six noes", people from other places should not be arbitrarily prohibited from returning home for the New Year, centralized and isolated measures should not be implemented for returnees, nucleic acid testing should not be carried out for non-key people who flow to cities across provinces in low-risk areas, nucleic acid testing certificates should not be checked for non-key people who return home in low-risk areas in the province, home health monitoring should not be carried out for returnees in the province, and the period of home health monitoring should not be arbitrarily extended. All localities should rectify the deviation in time, and the comprehensive group of joint prevention and control mechanism in the State Council will pay close attention to the implementation of policies in all localities, and will notify the implementation of policies that obviously do not meet the requirements and demand immediate rectification.

Haval Xiaolong is a new energy compact SUV built by Great Wall Motor for young families pursuing fashion technology. It will be unveiled at the Shanghai Auto Show on April 18 and listed in the second quarter. The new car has a wheelbase of 2710mm and a length of 4600mm. It is equipped with lemon hybrid DHT technology, aiming at the mainstream home market of 150,000-200,000, and will mainly compete with BYD Song Pro DM-I..

Haval Xiaolong’s design inspired fighter originated from soaring in the blue sky, and the front face used a lot of body color to form an integrated design; The integrated headlights and taillights, while full of scientific sense, also outline the outline of the car body and enhance the visual impact. In addition, Haval Xiaolong can also be equipped with a blackened roof, which is more sporty with the curved body design.

Haval Xiaolong’s interior is made of a variety of materials, with two styles of pure black and black rice color matching; The central control adopts 7+12.3-inch intelligent double-screen, and the shape of the embracing seat fits the human spine, supporting 6-way electric adjustment, and optional ventilation and heating functions; For the first time, the interior atmosphere light is designed with transparent lampshade and three-dimensional character structure, which creates a strong three-dimensional effect.

Haval Xiaolong is equipped with a two-speed DHT gearbox, with a comprehensive fuel consumption of 1.39L/100km, a feed fuel consumption of 5.3L/100km, and a WLTC pure battery life of 96km. The battery pack is designed with anti-collision, ultra-high strength steel full-wrapping and energy absorption.

The situation of the parking lot is changing rapidly, and good cars with their own characteristics are introduced one after another. "Oriental Charm" Fista has become a household name. Lexus ES, the "Japanese quality king", is a model of the same class. The development of the automobile industry goes hand in hand with the times. Only when the automobile brands find their own accurate positioning can they track down the core customers. Just like BYD Qin Pro. When it comes to BYD Qin Pro, we have to talk about the feelings of the two car owners. Recently, I relayed my friend’s opinions.

Owner 1: BYD Qin Pro was mentioned in the full amount of 110,000 yuan. After 30 days of driving, the owner said the truth.

Yan value, why buy a car. Dragon face design, sharp side leakage. Coupled with the headlights of this car are led, the overall feeling is particularly fashionable. Not much to say about the face value. The top of the car paint is pearl paint, which is different. The interior is simple and attractive, like Audi’s interior. The huge LCD screen of Zhongkong looks very scientific and the touch screen is also sensitive. And the material is not good, and there is a plastic feeling of a cheap keyboard. It will disappear after a while, and it won’t smell all the time.

This is what I like, because I have a child, and I plan to have a big car. When I get to the last row, I won’t push against the seat bag in the first row. Storage space, armrest box depth can be. The trunk of the car is quite deep, so it is no problem to put some sundries in daily life. It is really unambiguous in terms of comfort. I just think that when I ride this car. The vehicle’s shock absorption is also very good and comfortable. There is not much road noise during driving, and the vehicle runs smoothly. There is no headrest in the middle of the back row, which makes it even more uncomfortable to sit.

The power of the vehicle is not as bad as expected. I think it may be a little late for the turbine to intervene, so it will think about it and give power. Speed change can respond quickly, accelerate faster, and it is not a problem to overtake. The starting speed is not bad, and it is still enough to drive at ordinary times. More than 200 points, the fuel consumption is within the acceptable range.

To sum up: I think the reason why BYD Qin Pro is not despised by peers at the same level is the appearance at first glance. The difference between his car interior and mine can be seen at a glance. Family cars first value practical space, and Qin pro cars are longer. The comfort during driving is ok, isn’t it? It’s not a car of hundreds of thousands. Compared with Chevrolet Lu Ze, BYD Qin Pro is stronger. Compared with its peers, BYD Qin Pro is really cost-effective.

Owner 2: The full amount of 120,000 yuan was mentioned in Chevrolet Lu Ze. Compared with a BYD Qin Pro, the owner: I want to say seven words.

Let’s look at the appearance of Chevrolet Lu Ze first. I believe many people buy this model for the appearance. The lines of the new 308 are much better than those of the old 308. The design of the rear position lamp group is very young, and I also saw the same model on the road. The car paint is thick and the workmanship is good.

Looking at BYD Qin Pro, Yan value is also a relatively attractive type. After driving for so long, every time I see a vehicle, I will still be moved. The whole vehicle has beautiful lines and tension, and the front and rear match is quite good. Doors, windows, roofs, lights. The flowing light and the integrated tail light at the tail have their own characteristics.

Entering the Chevrolet Lu Ze, the interior is very unique. I am a proper Yan Kong, and the central console looks good. The armrest box is short, and it can’t be adjusted in two stages like Citroen. Unfortunately, it’s not used much. I feel that the smell of the new car is ok, there is no pungent feeling, and no abnormal sound is found. There is still enough space. A-class cars are normal. 172cm, 65kg, anyway, the first row is absolutely enough, a compact car, don’t need to be able to lie in it. The storage space is quite large enough, which is completely enough for ordinary households. You have to say and write more than 50 words. Wow. The space in the back trunk can be used, and the fishing gear bag in the fishing box and fishing platform can be easily put down.

Look at BYD Qin Pro again. Although the interior looks bad, it is not very beautiful. There is also smart technology to configure the rotating big screen, which really makes me fascinated by this car. The interior is simple as a whole, and the design of the seat is very sporty. Air conditioning outlets are also in the front and rear rows, which is very thoughtful. They all said it was not crowded, and our whole family was satisfied with its space. The second row of space and the second row of space are large enough, and there is no bulge in the middle, which is well received. The seats in the last row can still be put down, even if you put something longer. There’s plenty of space, especially in the trunk. Oh, it’s enough for home use.

Start with the Chevrolet Lu Ze, with precise control and as many hits as possible. The steering wheel is pointed accurately, and it is useless. The chassis is still solid, and how to say the suspension? Personally, it is still resilient. I don’t know what the driving force of the steep slope is, and I will make up my comments later. Few things are more comfortable than sofa factories. The suspension is hard, and it will feel more obvious when passing through the speed bump. Noise suppression is very good, compared with Volkswagen sagitar, the noise during driving is smaller. The seat bag is full of wrapping, flannel and leather. Personally, I like this, and it is breathable.

Driving BYD Qin Pro again, the vehicle is not too wide and heavy, and it is relatively easy to drive. It’s easier to drive, and the change of direction is very light, so it won’t be too tiring to drive for a long time. The whole vehicle has the ability of stability, the chassis is heavy, without elegance, and it feels calm when sitting in the car. It’s convenient to go out because of the wind and rain. The overall comfort is not bad. Suspension vibration reduction is also very suitable, and it will not be too bumpy when passing through the speed bump. The car is very quiet, and it is absolutely no problem to hang the filter pit. The comfort of this car is still very comfortable, and the seats are soft.

In a word, I prefer BYD Qin Pro for two reasons. I feel very good in driving, and I have always had a bad impression on the previous appearance. The control is very good and easy to drive. After owning it, I especially want to say seven words: buying it is the right choice! So, do you have your own unique views?

[car home Information] Tonight (May 18th), its Tiggo 8 PRO model will be officially launched. As the third model in the Tiggo 8 series, the new car will mainly promote the younger market. With its fashionable appearance, intelligent configuration and mixed power combinations, it will form a rich product line with the current Tiggo 8 and Tiggo 8 PLUS for consumers to choose from. Previously, the suspected new car price range was exposed, which is expected to be around 120,000-150,000 yuan.

Chery automobile tiggo 8 PRO 2022 390T two-wheel drive vault edition 7 seats ">

　　In terms of appearance, the new car adopts a large-mouth air intake grille, and the internal middle net adopts a dot matrix design, and the headlights on both sides are integrated to form an integrated shape, which improves the overall visual width of the front. The front enclosure of the new car is also decorated with polygonal heat dissipation openings on both sides, which form a good echo with the red decorative strips on the front lip, effectively improving the fashion and dynamic effect. In terms of body size, the length, width and height of the new car are 4745/1860/1745mm and the wheelbase is 2710mm respectively.

Chery automobile tiggo 8 PRO 2022 390T two-wheel drive vault edition 7 seats ">

From the side of the car body, the overall line of the new car is relatively flat, and the double waistline design is adopted. The front and rear fenders are slightly wider than the car body, and the generous wheel eyebrow trim, side skirts and chrome decoration under the door form a good layering. At the rear of the car, the new car is equipped with a small-sized roof spoiler and a through blackened taillight set, which is highly recognizable after lighting. In addition, in order to enhance the youthful sports atmosphere, the rear enclosure of the new car also adopts a bilateral exhaust layout.

Chery automobile tiggo 8 PRO 2022 390T two-wheel drive vault edition 7 seats ">

　　In the interior part, the new car is equipped with a double screen design with a full LCD instrument panel and a multimedia display screen. With the three-spoke multifunctional flat-bottomed steering wheel and an electronic gear shifting mechanism, the interior of the new car is full of science and technology. It is worth mentioning that the new car will also provide a five-seat version and a seven-seat version of the space layout, which meets the needs of consumers for multi-scenes.

Chery automobile tiggo 8 PRO 2022 390T two-wheel drive vault edition 7 seats ">

In terms of power, the new car will be equipped with a pure fuel vehicle with a 1.6TGDI/2.0TGDI engine and the latest Kunpeng DHT hybrid system. Among them, the 1.6T turbocharged engine has a maximum power of 197 HP and a maximum torque of 290 Nm. The 2.0T engine has a maximum power of 254 HP and a maximum torque of 390 Nm. Both power versions are matched with a 7-speed dual-clutch gearbox and a four-wheel drive system is available.

The model equipped with Kunpeng DHT hybrid system will provide "3 engines, 3 gears, 9 modes and 11 speeds" and "CHERY AWD" full-scene intelligent four-wheel drive system, so that the new car has six full-scene road conditions including economy, ordinary, sports, camping, skiing and cross-country. At present, the specific power parameters of the hybrid model have not been officially released, so let’s wait for the official information after listing. (Text/car home graduated)

　　On April 17th, AITO’s M5 Series Huawei Advanced Intelligent Driving Edition (AITO’s M5 Intelligent Driving Edition) was officially launched. Yu Chengdong, managing director of Huawei, CEO of BG and CEO of BU, a smart car solution, said: "The M5 series smart driving version is in ‘ HarmonyOS cockpit ceiling ’ On the basis of, add ‘ Intelligent driving ceiling ’ , let the M5 version become ‘ Shuangzhi ceiling ’ , HUAWEI ADS 2.0 for the first time? The intelligent driving system makes people drive safer and more comfortable, and raises intelligence to a new height in the industry! "

　　The M9, the first full-size flagship SUV of AITO brand, also made its debut at the press conference. The extended range version and pure electric version will be scheduled on April 17th and will be officially released in the fourth quarter of 2023.

　　AITO Wenjie M5 Intelligent Driving Edition, jointly designed by Cyrus Auto and Huawei, will be the first one equipped with HUAWEI ADS 2.0 at the same time. The intelligent driving system and HarmonyOS Intelligent Cockpit 3.0 provide an intelligent driving experience infinitely close to L3. Wujie M5 Intelligent Driving Edition is equipped with technologies such as HUAWEI DriveONE pure electric drive platform and HUAWEI DATS dynamic adaptive torque system, and has a pure battery life of 255km and a long comprehensive battery life of 1425km (the pure battery life is the CLTC comprehensive working range of the battery pack of Wenjie M5 Rear Drive Intelligent Driving Edition, and the comprehensive cruising range is the total cruising range of the CLTC comprehensive working range of Wenjie M5 Rear Drive Intelligent Driving Edition. ）。 New hardware such as laser radar, HUAWEI MagLinkTM magic car interface, etc., combined with breakthroughs in technology such as General Obstacle Detection (GOD) network and spatial audio, make the M5 Smart Driving Edition in the world a real intelligent ceiling.

　　It is the first time to install HUAWEI ADS 2.0, and it can be opened with or without pictures.

　　AITO Wenjie M5 Intelligent Driving Edition is the first vehicle equipped with HUAWEI ADS 2.0 advanced intelligent driving system, equipped with an overhead laser radar, three millimeter-wave radars, eleven high-definition cameras and twelve ultrasonic radars. The new antenna technology is superimposed to double the signal, and it is the first to realize the high-speed and urban advanced intelligent driving function independent of high-precision maps, bringing an infinitely high-order intelligent driving experience close to L3. It is estimated that this year, in Q2, the map-free commercial high-order intelligent driving scheme (the map-free commercial high-order intelligent driving scheme refers to the high-order intelligent driving scheme that does not rely on high-precision maps) will be extended to 15 cities nationwide, and in Q4, it will be extended to 45 cities.

　　On the basis of integrating BEV(Bird Eye View) perception ability, AITO-bound M5 Intelligent Driving Edition is the industry’s first GOD network, which can identify alien objects outside the white list of general obstacles. Combined with the road topology inference network, vehicles can drive with or without maps, so that vehicles can see, understand and drive better.

　　Driving with people is safer, driving with wisdom is more comfortable and parking is more worry-free.

　　AITO asks the M5 Smart Driving Edition to make driving safer. Cars can reach beyond their reach, and they are not afraid of the change of light and shade in and out of the tunnel and the glare at night, and accurately identify pedestrians, vehicles and other special-shaped obstacles. Under the urban road conditions, the M5 Intelligent Driving Edition can actively avoid all kinds of vehicles occupying the road, and effectively deal with scenes such as "opening the door to kill" and "ghost probe". Even in the scenes such as pedestrians with strong glare at night, the maximum braking speed can reach 50 km/h.

　　AITO asks the M5 Smart Driving Edition to make smart driving easier. In the high-speed scene, crossing the city is no longer tiring. The M5 version of Zhijie can be imported and exported to the high-speed ramp independently, with a success rate of 98.86%, and the MPI(Miles Per Intervention) of long-distance navigation is as high as 114km, which is comparable to the reliability of "old driver".

　　AITO asks M5 Smart Driving Edition to make parking more worry-free. Memory parking, which is carried for the first time, enables the vehicle to learn independently in the garage environment and build a 3D model. After the fixed parking space is parked once, it will automatically plan the route for parking. Thanks to Huawei’s self-developed parking regulation and control algorithm, Wenjie M5 Intelligent Driving Edition can handle more than 160 parking scenes including dead-end road parking/parking, automatic vehicle parking, low-speed automatic parking, parking service assistance, etc. The parking recognition rate is as high as 96%, and the parking success rate is 95%. Intelligent parking assistance, real parking space can be parked when it is visible.

　　HarmonyOS cockpit was upgraded to realize "mobile whole house intelligence"

　　AITO’s M5 Smart Driving Edition is equipped with HarmonyOS 3 smart cockpit, and the "smart cockpit ceiling" is upgraded to raise the intelligence of the car to a new height. The intelligent perception in the car of the M5 Smart Driving Edition goes further, which makes the car adapt to people and realizes all-round automatic adjustment of seat position, HUD height and rearview mirror position.

　　A number of brand-new software and hardware technologies have been put on the bus, which has also enabled the M5 Intelligent Driving Edition to realize "mobile whole house intelligence": the first time the space audio technology is put on the bus, combined with 19 units of professional-grade audio, it makes users feel like visiting the performance site of the National Grand Theatre; In-vehicle interface of HUAWEI MagLinkTM in the back row can realize multi-device linkage, such as controlling the content watched by children on the back panel, team games in front and back rows, and dual-screen access to meetings, etc., so that the M5 Smart Driving Edition can easily become a user’s exclusive study, game hall or conference room. HarmonyOS 3 also further integrates the car and the mobile phone: the interconnection function of PC car and machine makes the temporary office in the car more efficient; The mobile phone uses the function of internal address navigation and circulation, and the car can be navigated at the touch of the mobile phone.

　　Long battery life and extraordinary driving experience

　　AITO Wujie M5 Smart Driving Edition has a hidden door handle, a racing-class side wall diversion air inlet and a sharp-tailed swift spoiler tail, which brings more excellent aerodynamic design, reduces the wind resistance of the whole vehicle by 11%, and improves the comprehensive endurance by 14.7% to 1425km (endurance under CLTC working conditions).

　　Empowered by the HUAWEI DriveONE pure electric drive platform, the Wujie M5 Smart Drive Edition has a 4.4-second 100-kilometer acceleration performance comparable to that of a super sports car. With the blessing of Huawei DATS system, all-aluminum chassis, front double wishbone and rear multi-link, it brings users the ultimate handling performance experience. Add 20-inch double five sports wheels, equipped with red brake calipers, iconic penetrating eagle wing taillights and LOGO taillights, which are highly recognizable.

　　In addition, the legroom in the back row of the M5 intelligent driving version is optimized to 870mm, so that passengers can sit for a long time. The trunk has a volume of 369L, which can be expanded to 776L after the rear row is put down. With the reverse charging of 3500W, it still supports the battery life of more than 800km after camping in the wild for a week, which easily meets the travel needs.

　　The official guide price of AITO Wujie M5 Intelligent Driving Edition is: 279,800 yuan for Wujie M5 Rear Drive Intelligent Driving Edition, 299,800 yuan for Wenjie M5 Four-wheel Drive Intelligent Driving Edition, 289,800 yuan for Wenjie M5 Pure Electric Intelligent Driving Rear Drive Edition and 309,800 yuan for Wenjie M5 Pure Electric Intelligent Driving Four-wheel Drive Edition. The standard functions of HUAWEI ADS 2.0 advanced intelligent driving system software package have covered 19 functions such as high-speed LCC(Lane Centering Control Lane Cruise Assist), urban LCC, and high-speed NCA (Navigation-based Cruise Assist). The optional premium package also includes three functions: urban NCA, AVP(Automated Valet Parking in parking service) and urban LCC enhancement. The one-time purchase price is 36,000 yuan, the annual subscription price is 7,200 yuan, and the monthly subscription price is 720 yuan. During the pre-sale period (April 17 to June 30, 2023), you can enjoy the first sale rights such as deposit expansion, optional fund gift and 6-month HUAWEI ADS 2.0 premium package gift; This product can also enjoy an additional replacement subsidy of 10 thousand yuan for multi-vehicle replacement.

　　At this conference, the flagship SUV of Panoramic Wisdom & mdash; — AITO Wenjie M9 brings a brand-new family design based on the design concept of "extreme simplicity and purity" in Wenjie series. As a full-scale flagship SUV, Wenjie M9 has a comfortable seating space comparable to MPV, and provides 3-6 changeable seating spaces, a newly-built D-class luxury SUV platform, an all-aluminum chassis, and air springs and CDC shock absorption systems as standard in all departments, bringing better riding comfort and safety. As the flagship product of Huawei’s deep empowerment, Huawei’s smart car full-stack technology solution is fully on board. On the basis of the double "ceilings" of smart cockpit and intelligent driving, it includes Huawei’s megapixel smart headlights, HUAWEI AR-HUD, AI big model, sensing federation and other black technologies, all of which are on board, bringing the ultimate intelligent experience of the whole scene.

　　The estimated price range of AITO’s M9 extended range version and pure electric version is 500,000-600,000 yuan. Consumers can book through Huawei Mall and enjoy the corresponding rights of booking, which will be officially released in the fourth quarter of 2023.

　　

　　

　　

Special feature of 1905 film network The upcoming "618" is not only an online shopping carnival day, but also a star gathering day.

According to the announcement released by Alibaba recently, more than 300 stars, including,, and so on, will make a collective appearance in Taobao live broadcast on June 18th.

JD.COM, next door, also released the "618 Star Live Course Schedule", among which Ayanga,, and other stars are listed.

"online celebrity star, star anchor" has become one of the key words in the trend of entertainment circles in mainland China in 2020. Will the participation of movie stars move the "cake" of professional e-commerce anchors? Can industry supervision keep up with the triumphant pace of e-commerce live broadcast?

The star moved the "cake" of the professional anchor?

"Talk shows are just accidents, and bringing goods is true love."At the sub-forum of the "Sir Film Second Entertainment Conference" held in December 2019, the talk show master Xiao Xiao’s golden sentences continued. In the process of chatting with other stars around him, Mix found that before becoming famous, everyone had more or less the idea of selling something online.

In 2020, the head sheep effect caused by the sky-high price of the head anchor, the suspension of commercial activities under the epidemic, the improvement of Internet infrastructure and other factors will pave the way for the opening of the first year of national live broadcast. E-commerce live broadcast is fierce, and bringing goods has become one of the hard-core ways to test the commercial value of star private domain traffic.

"Today, the public no longer feels that live broadcast with goods is a very fall in price thing, and it also accepts this form very much. When star artists see this change, the psychological burden naturally disappears. " Senior film critics, planners and film producers said so.

In April, from the first opening of "Xiao Zhu Pei Qi" to no one can "ancestral blue" me and "Xia Dan", the cumulative amount of goods brought by CCTV news "Thank you for spelling a bill for Hubei" twice exceeded 100 million yuan. The form of star+public welfare+official media makes star live broadcast with goods become a recognized trend from rivers and lakes to temples.

At present, most of the stars are stationed in the online live broadcast as a temporary sideline. The live broadcast of a few stars with goods is to move the number of offline activities in the previous contract with the brand to the online.

Many stars bring goods at the end, does it squeeze the living space of professional anchors?

On the whole, with the gradual fading of the e-commerce dividend period, the star-carrying goods will divert the market share of professional anchors to a certain extent. At the same time, it is not the industry consensus that stars bring goods, and the ability of stars to bring goods often varies from person to person.

"First of all, star anchors are not the same as professional anchors with goods. Some star artists think too simply at first, and feel that after a few hours of publicity, sales will go up. In fact, the essence of e-commerce live delivery is the social YEATION model of red people, which is very intense. Therefore, if merchants really want to bring goods, they may still have to rely on professional anchors, such as the 1+1 model of’ Xiao Zhu Pei Qi’, which can take care of both. " Tan Fei expressed his views on star anchors bringing goods.

In the live broadcast rooms in Viya and Li Jiaqi, the audience can often see the first-line stars, such as Zhu Yilong. This form of first-line traffic star+head professional anchor can often achieve a win-win situation. Traffic stars act as "vases" to attract passers-by, and professional anchors are responsible for diversion and transformation.

In addition, there are also stars moving closer to professional anchors. For example, as the "Chief Optimization Officer of Poly Cost-effective" under Alibaba, the live broadcast was started in Taobao, and the flower name was "Liu Yidao"; The host entered the live broadcast industry with the first domestic live broadcast variety "Let’s Go Beautiful", and the first broadcast attracted more than 20 million people to participate in the interaction and grabbed 156 million sales.

Stars joining the e-commerce live broadcast have both advantages and disadvantages for professional anchors.

While sharing the soup, the star effect makes the live broadcast more attractive to consumers. Under the specialization of the industry, it is not a matter of time to go from a first-line star to a professional anchor. With the resumption of work in the industry, the focus of some stars will return to performing arts.

How to supervise the phenomenon of "rollover"?

High popularity is a double-edged sword for stars to participate in e-commerce live broadcast. Star anchors rely on personal brand effect and fan economic blessing, and their influence is much higher than that of ordinary anchors. Their star aura will also amplify the social discussion of product selection.

Prior to this, although the anchor would try the brands with goods beforehand, the phenomenon of "rollover" occurred from time to time. In 2019, the non-stick pan recommended by a head anchor was pasted on the spot, and the atmosphere was very embarrassing. Some netizens will also be reflected in the live shopping of other anchors, and there are problems such as the inability to find customer service and operators for rights protection.

On March 31, 2020, a survey report on consumer satisfaction of live broadcast e-commerce released by China Consumers Association showed that nearly 40% of consumers had encountered consumption problems in live broadcast shopping, including exaggerated anchor and false propaganda, wrong goods and so on. "Worried about the quality of goods is not guaranteed" and "worried about after-sales problems" are the two major concerns of consumers.

"Although there is no special live broadcast law now, it does not mean that the existing laws cannot regulate live broadcast chaos. The supervision and regulation of live broadcast can be found in the Electronic Commerce Law, the Advertising Law and the Consumer Protection Law. " Tan Fei believes that there are still laws to follow in the supervision of the live broadcast industry.

Generally speaking, anchors are both publishers and spokespersons of advertisements.

Article 56 of the Advertising Law stipulates that advertisers shall bear civil liability according to law if they publish false advertisements to deceive or mislead consumers and damage the legitimate rights and interests of consumers who buy goods or receive services. If an advertising agent or publisher cannot provide the real name, address and effective contact information of the advertiser, the consumer may require the advertising agent or publisher to pay compensation in advance.

It is understood that the Media Shopping Professional Committee of China Chamber of Commerce will take the lead in drafting the first national community standard in the industry, namely "Basic Standards for Operation and Service of Video Live Shopping" and "Evaluation Guide for Online Shopping Credit Service System". These two standards are expected to be officially released and implemented in July this year.

In the future, no matter what form of online video live broadcast with goods, it will enter a fine "regulatory era", with evidence to follow and rules to follow. The formal implementation of these standards will escort the healthy and orderly development of the e-commerce live broadcast industry.

　　On April 17th, at the nova 11 series and the new product launch conference of the whole scene, AITO Wenjie M5 series Huawei Advanced Intelligent Driving Edition (Wenjie M5 Intelligent Driving Edition) was officially launched. Yu Chengdong, managing director of Huawei, CEO of BG and CEO of BU, a smart car solution, said: "On the basis of the’ HarmonyOS cockpit ceiling’, the M5 series intelligent driving version of Wenjie has added the’ intelligent driving ceiling’, making it a’ double intelligent ceiling’. The HUAWEI ADS 2.0? intelligent driving system, which is the first time to get on the bus, makes people safer to drive, more comfortable to drive intelligently, and raises intelligence to a new height in the industry!"

　　The M9, the first full-size flagship SUV of AITO brand, also made its debut at the press conference. The extended range version and pure electric version will be scheduled on April 17th and will be officially released in the fourth quarter of 2023.

　　Wenjie M5 Intelligent Driving Edition will be the first vehicle equipped with HUAWEI ADS 2.0? intelligent driving system and HarmonyOS Intelligent Cockpit 3.0 at the same time, providing an intelligent driving experience infinitely close to L3. Wenjie M5 Intelligent Driving Edition is equipped with technologies such as HUAWEI DriveONE pure electric drive platform and HUAWEI DATS dynamic adaptive torque system, and has a pure electric battery life of 255km and a long comprehensive battery life of 1425km. New hardware such as laser radar, HUAWEI MagLinkTM magic car interface, etc., combined with breakthroughs in technology such as General Obstacle Detection (GOD) network and spatial audio, make the M5 Smart Driving Edition in the world a real intelligent ceiling.

　　It is the first time to install HUAWEI ADS 2.0, and it can be opened with or without pictures.

　　Wenjie M5 Intelligent Driving Edition is the first vehicle equipped with HUAWEI ADS 2.0 advanced intelligent driving system, equipped with an overhead laser radar, three millimeter-wave radars, 11 high-definition cameras and 12 ultrasonic radars. By superimposing new antenna technology, the signal is doubled, and it is the first to realize the high-speed and urban advanced intelligent driving function independent of high-precision maps, bringing an infinitely high-order intelligent driving experience close to L3. It is expected that the commercial advanced intelligent driving scheme without maps will be extended to 15 cities nationwide in Q2 and 45 in Q4 this year.

　　On the basis of integrating BEV(Bird Eye View) perception ability, the M5 version of Zhijie is the first GOD network in the industry, which can identify alien objects outside the white list of general obstacles. Combined with the road topology inference network, vehicles can drive with or without maps, so that vehicles can see, understand and drive better.

　　Driving with people is safer, driving with wisdom is more comfortable and parking is more worry-free.

　　The M5 Smart Driving Edition makes driving safer. Cars can reach beyond their reach, and they are not afraid of the change of light and shade in and out of the tunnel and the glare at night, and accurately identify pedestrians, vehicles and other special-shaped obstacles. In urban road conditions, the M5 version of Zhijie Intelligent Driving can actively avoid all kinds of vehicles occupying the road, and effectively deal with scenes such as "opening the door to kill" and "ghost probe". Even in the scene such as "ghost probe" of pedestrians with strong glare at night, the maximum braking speed can reach 50 km/h.

　　The M5 Smart Driving Edition makes smart driving easier. In the high-speed scene, crossing the city is no longer tiring. The M5 version of Zhijie can be imported and exported to the high-speed ramp independently, with a success rate of 98.86%, and the MPI(Miles Per Intervention) of long-distance navigation is as high as 114km, which is comparable to the reliability of "old driver".

　　The M5 Smart Driving Edition makes parking more worry-free. Memory parking, which is carried for the first time, enables the vehicle to learn independently in the garage environment and build 3D models. After the fixed parking space is parked once, it will automatically plan the route for parking. Thanks to Huawei’s self-developed parking regulation and control algorithm, Wenjie M5 Intelligent Driving Edition can handle more than 160 parking scenes including dead-end road parking/parking, automatic vehicle parking, low-speed automatic parking, parking service assistance, etc. The parking recognition rate is as high as 96%, and the parking success rate is 95%. Intelligent parking assistance, real parking space can be parked when it is visible.

　　HarmonyOS cockpit was upgraded to realize "mobile whole house intelligence"

　　The M5 intelligent driving version of Wenjie is equipped with the HarmonyOS 3 intelligent cockpit, and the "intelligent cockpit ceiling" has been upgraded to raise the intelligence of the car to a new height. The intelligent perception in the car of the M5 Smart Driving Edition goes further, which makes the car adapt to people and realizes all-round automatic adjustment of seat position, HUD height and rearview mirror position.

　　The boarding of a number of brand-new software and hardware technologies has also enabled the M5 Intelligent Driving Edition to realize "mobile whole-house intelligence": the first boarding of space audio technology, combined with 19 units of professional-grade audio, makes users feel like visiting the performance site of the National Grand Theatre; The rear HUAWEI MagLink magic car interface realizes multi-device linkage, such as controlling the content watched by children on the rear tablet, team games in front and back rows, and dual-screen access to meetings, making the M5 Smart Drive Edition easy to become a user’s exclusive study, game hall or conference room. HarmonyOS 3 also further integrates the car and the mobile phone: the interconnection function of PC car and machine makes the temporary office in the car more efficient; The mobile phone uses the function of internal address navigation and circulation, and the car can be navigated at the touch of the mobile phone.

　　Long battery life and extraordinary driving experience

　　The Wujie M5 Smart Driving Edition has a hidden door handle, a racing-class side wall diversion air inlet and a sharp-tailed swift spoiler tail, which brings a better aerodynamic design, reduces the wind resistance of the whole vehicle by 11% and improves the comprehensive endurance by 14.7% to 1425km.

　　Empowered by the HUAWEI DriveONE electric drive platform, the Wujie M5 Smart Drive Edition has a 4.4-second 100-kilometer acceleration performance comparable to that of a super sports car. With the support of Huawei’s HUAWEI DATS system, all-aluminum chassis, front double wishbone and rear multi-links, it brings users the ultimate handling performance experience. Add 20-inch double five sports wheels, equipped with red brake calipers, iconic penetrating eagle wing taillights and LOGO taillights, which are highly recognizable.

　　In addition, the legroom in the back row of the M5 intelligent driving version is optimized to 870mm, so that passengers can sit for a long time. The trunk has a volume of 369L, which can be expanded to 776L after the rear row is put down. With the reverse charging of 3500W, it still supports the battery life of more than 800km after camping in the wild for a week, which easily meets the travel needs.

　　The official guide price of Wenjie M5 intelligent driving version is: Wenjie M5 rear-drive intelligent driving version 279,800 yuan, Wenjie M5 four-wheel drive intelligent driving version 299,800 yuan, Wenjie M5 pure electric intelligent driving rear-drive version 289,800 yuan and Wenjie M5 pure electric intelligent driving four-wheel drive version 309,800 yuan. The standard functions of HUAWEI ADS 2.0 advanced intelligent driving system software package have covered 19 functions such as high-speed LCC(Lane Centering Control Lane Cruise Assist), urban LCC, and high-speed NCA (Navigation-based Cruise Assist). The optional premium package also includes three functions: urban NCA, AVP(Automated Valet Parking in parking service) and urban LCC enhancement. The one-time purchase price is 36,000 yuan, the annual subscription price is 7,200 yuan, and the monthly subscription price is 720 yuan. During the pre-sale period (April 17 to June 30, 2023), you can enjoy the first sale rights such as deposit expansion, optional fund gift and 6-month HUAWEI ADS 2.0 premium package gift; This product can also enjoy an additional replacement subsidy of 10 thousand yuan for multi-vehicle replacement.

　　At this conference, the flagship SUV of Panoramic Wisdom, Wenjie M9, was also unveiled, which brought a brand-new family design on the design concept of Wenjie series "Extreme Simplicity and Purity". As a full-scale flagship SUV, Wenjie M9 has a comfortable seating space comparable to MPV, and provides 3-6 changeable seating spaces, a newly-built D-class luxury SUV platform, an all-aluminum chassis, and air springs and CDC shock absorption systems as standard in all departments, bringing better riding comfort and safety. As the flagship product of Huawei’s deep empowerment, Huawei’s smart car full-stack technology solution is fully on board. On the basis of the double "ceilings" of smart cockpit and intelligent driving, it includes Huawei’s megapixel smart headlights, HUAWEI AR-HUD, AI big model, sensing federation and other black technologies, all of which are on board, bringing the ultimate intelligent experience of the whole scene.

　　The extended range version and pure electric version of Wenjie M9 will be booked on April 17, 2023, and the estimated price range is 500,000-600,000 yuan. Consumers can book through Huawei Mall and enjoy the corresponding rights of booking, which will be officially released in the fourth quarter of 2023.

Xingyue L is really good. The official has always stressed that it is a compact SUV, but its wheelbase has reached 2845mm, which is a proper medium-sized SUV.

This positioning can be said that it wants to reduce the dimension and hit the joint venture compact SUV, such as CR-V, which won the top spot in SUV sales in April, or Qijun, which is going downhill. From another angle, is Xingyue L forced to lower its positioning in order to avoid direct competition with UNI-K and Mocha, which are currently in the limelight?

If it is a medium-sized SUV, then the pre-sale price of Xingyue L 148,000-188,000 yuan is really attractive.When it was officially listed, the price was mostly 145,800.(Shanghai Auto Show Eggs Guess), but if it is a compact SUV according to the official statement, then the price is probably too confident.

Whether it is medium-sized or compact depends not only on the wheelbase parameters, but on the actual ride performance. Many media always mention CMA architecture when describing Xingyue L, as if this is the best automobile production architecture in the world. It is true that this architecture has many advantages, but all along, no matter whether it is Xingrui, Xingyue or now Xingyue L, as long as the cars from CMA architecture have a minor problem-Space utilization is too low..

Perhaps this is the fact that we want to cover up in the name of "subversive". Now consumers will learn to look at the parameters and learn to use the comparison function. If we only look at the body parameters, the Xingyue L can be described as invincible in the compact SUV.

As the leading and participating basic core module architecture, CMA architecture can undertake the research and development and production of medium-sized cars, but in fact, the products of this platform are mostly between medium-sized and compact models. So we see that the models from CMA architecture are often as fierce as tigers before they go on the market, and when they see the sales volume …

The sales volume of Xingrui, also known as "subversive", can’t make a greater breakthrough in the position of around 10,000 units. As for Xingyue, it has long been forgotten; At present, the sales volume of 05, which comes from CMA and has high hopes, is about 2,000 units, and 01 fluctuates between 3,000 and 4,000 units. On the contrary, 06, which is not based on CMA, has gradually become the brand sales champion.Although the sales volume does not reflect the strength, it can reflect the degree to which products are accepted by the market.

Chinese people’s demand for space exceeds other factors. At present, I only briefly looked at the Star Yue L at the auto show, but several other cars of CMA have been evaluated. The main problem is that the head space is too depressed due to the uplift of the cockpit floor.Both front and rear rows, only 01 with the highest height performed slightly better, and this problem still exists on Xingyue L..

In fact, from the CMA architecture, we can understand why the space will be small.The space inside the car gives way to the stress zone of the car body, which can play a better protection role in the event of collision.. Therefore, it’s not nonsense that Xingyue L is called a version. The overall structure and details are very similar to XC60, and the safety level should not be bad. In this way, it is quite cost-effective to spend less than 200 thousand to buy a Taiwan.

Aside from the problem of space, in fact, Xingyue L is still very capable of playing.Especially in the application of interior design and intelligent car machine, the temptation is not small.

The most attractive thing about the new car is not the central control panel.It is the color matching of the interior of Xingyue L.The double-color design has the feeling of a luxury brand. The combination of the two colors can give the interior a distinct feeling, coupled with the grade of materials, which also gives the car Xingyue L a visual sense of advanced.

Although there is suspicion of drawing lessons from peace,But I have to say that this set of interior design of Xingyue L is much more careful than copying XC60 in appearance.. At the same time, the penetrating multimedia screen on the center console is also very eye-catching, extending from the center console to the co-pilot position. I have tried UNI-K before, thinking that it is the pinnacle of domestic interior design. I didn’t know that I was a little hasty until I saw Xingyue L.

It is enough to get started in configuration.Low-profile models have practical configurations such as transparent chassis and electric tailgate.And then raising the price will add more comfort equipment in turn. From this point of view, L also used his heart to do market research. Combined with its excellent mechanical quality, the comprehensive strength of Xingyue L is really strong.

Write it at the end

The Xingyue L must be a car designed to take the volume, otherwise it wouldn’t have been warmed up for so long, and from the past half-covered and half-ashamed to the present, I just use the engine. If you don’t believe me, just open the hood. Endorsement by motivation is more useful than saying anything.

The engine used did bring a lot of attention, but the three versions on sale are all 7DCT gearboxes, which is probably an important reason for the polarization of public opinion after the announcement of the pre-sale price of Xingyue L. In fact, I don’t have much opinion on dual clutch, but everyone has been paying attention to the power combination of 2.0T+8AT before, and the pre-sale price of this version has reached 178,800, which is really disappointing.After all, it is also 2.0T, and the price of the third generation is much more fragrant.

A pertinent evaluation of the car Xingyue L, its dimension reduction blow is probably more like "Reduced the level but not the price.",the space performance between compact and medium-sized SUVs has some advantages, but at the same time the price is higher. However, Xingyue L is also attractive in configuration and design, so let’s wait for its official listing before commenting on its future performance.

　　At the "Xicha" located on the second floor of Juntai Department Store in Xidan, Beijing, people who buy and wait for tea are crowded with tea shops.

　　Our reporter Zhang Yiqi photo

　　In recent years, Jinan City, Shandong Province, based on the ancient historical and cultural resources of Quancheng, has actively preserved and restored many old buildings in the commercial port period, including Xiaoguanghan, created an "oriental painting" that perfectly combines China’s traditional culture with modern high technology, and innovated and upgraded the "online celebrity" punching place, Kuanli Qilu Food Club, forming a unique architectural style, time-honored brand and commercial culture of Quancheng Jinan.

　　The picture shows an old shop owner soliciting customers in front of Qilu Food Fair in Kuanli, Jinan.

　　Photo by Yu Fangping (People’s Vision)

　　On Tuesday, May 14th, at 3: 50pm, the "Happy Tea" on the 2nd floor of Juntai Department Store in Xidan, Beijing was crowded. This online celebrity tea shop, which often appears in WeChat circle of friends and Tik Tok, often has to wait in line for dozens of minutes or even hours. Even if the queue time is long, it still does not affect its super popularity. After 4 o’clock, there are more and more people queuing in this store in Xidan.

　　Online celebrity, refers to the network red man. Online celebrity stores refer to those shops with high popularity on the Internet, including restaurants, cafes, tea shops and homestays. Especially under the premise of continuous development of self-media and short videos, more and more stores have become online celebrity stores with the help of them, attracting many people to come to punch in.

　　However, becoming a online celebrity store is only a marketing tool, and attracting customers is only a primary goal. In the longer term, it is necessary to retain customers, which requires shops to work hard on products and services. Online celebrity store should have a good reputation, but more importantly, it should strictly control the quality to create a veritable online celebrity store that can stand the market test.

　　Is high face value the "last word"?

　　Observing the online celebrity stores that are popular on the Internet, we can find that they basically have one thing in common, that is, they pursue "high value". Either the store decoration style is unique, or the product packaging is unique, or the product itself is unique, but in the final analysis, it is able to attract people at the first time.

　　"Hi Tea" has made great efforts in stores and products. From shop design to tea cup packaging to milk tea itself, it has a "high value", and then through the recommendation of various road networks and the customers who have experienced it, its communication effect has doubled, attracting more and more people to try.

　　Xiaoliang works in a hospital in Langfang City, Hebei Province, and often comes to Beijing to play with family and friends. I often see the recommendation of "hi tea", so she and her friends stood in line for 50 minutes at the "hi tea" in Zhongguancun, Beijing, and finally tasted the legendary "hi tea". "I mainly want to taste how delicious it can be. Langfang doesn’t sell it. If you come to Beijing, you have to try it."

　　Xiaoliang’s evaluation of "hi tea" is average, and he thinks there is nothing unique about the taste. However, Guo Yiran, who often drinks "hi tea", thinks it tastes very good.

　　Guo Maoran works in an Internet company in Beijing, and often gets together with friends on weekends or in his spare time, so he has come into contact with many online celebrity stores, especially some online celebrity restaurants. Guo Maoran showed reporters several restaurants in online celebrity that she had been to with her mobile phone. From the pictures, these restaurants are novel in design, unique in style and superior in geographical location, all of which have high "face value".

　　Guo Maoran introduced a restaurant next to the Forbidden City. This restaurant is located in a small courtyard, with simple and elegant interior design, the Forbidden City wall outside the window and exquisite food. This restaurant is suitable for both parties and taking photos, but it is very expensive. In public comments, the per capita price of this restaurant exceeds that of 700 yuan. "But in fact, the food is not very delicious. Many customers go to take pictures. Even so, there are still many people. " Guo Yiran said.

　　But not all online celebrity stores only pursue "high value" on the facade, and some online celebrity stores will constantly improve the quality of products and services and attract customers with connotation. Others become online celebrity stores because of their connotations.

　　Kobayashi works in the headquarters of Shanghai UnionPay. He talked to reporters about an experience of queuing. Radio Lane Hot Pot, located near Shanghai Hongqiao Football Stadium, is very famous in Shanghai. It is also a online celebrity restaurant, and there are long queues at the restaurant door every day. Kobayashi once went to queue up at 2: 45 pm. Unexpectedly, he didn’t eat until 8 pm, and the queue was nearly 6 hours. In the end, Kobayashi and his friends only ate for 2 hours. "The hot pot tastes good. Although it has been waiting for a long time, I think it is still worth it." Xiaolin said.

　　Liao Huaixue, a lawyer of Taihetai Law Firm, said in an interview that online celebrity’s economy is an attention economy. Relying on the spread of the Internet, social short videos and other platforms to promote, online celebrity Store can get a lot of attention in a short period of time and has a huge flow. Attention and flow mean purchasing power, which can be transformed into economic benefits.

　　How much do you know about the routines of online celebrity store?

　　There is a buzzword on the internet: the longest road I have traveled is your routine. This sentence is very suitable for online celebrity stores, and it is the customers who fall into the "routine" that make online celebrity stores popular.

　　Queuing is one of the marketing routines of online celebrity store. When you see a long queue at the door of a certain store, many people’s first instinct is that the products of this store should be very good, which may lead to the idea that "I should try it, too." This is exactly what online celebrity stores want, and many online celebrity stores use this psychology to attract customers. In order to create the effect of queuing, some online celebrity stores will set the counter near the door to increase the illusion of long queues.

　　While waiting in line at a online celebrity store, the reporter interviewed a number of customers in line at random. Some customers come here because they like it, others come here for admiration, and some just pass by and see many people queuing up to buy. It has been repeatedly exposed on the Internet that some online celebrity stores hire people to queue up to create false prosperity, so as to attract people. What’s more, he even started a queuing business, selling his own number to customers, and became a "scalper" queuing in online celebrity stores.

　　More routines are using social networks, and taking photos and punching cards is one of them. Guo Maoran once experienced a photo studio, mainly taking id photos. At the time of checkout, the store told me that if you upload the ID photos that have been washed out in the WeChat circle of friends, you can enjoy the discount. Guo Yiran took a photo of his identity card and uploaded it. "Unexpectedly, many people came to ask me where this photo studio is?" Guo Yiran recalled this experience to reporters. "This invisibly brought more customers to this photo studio."

　　Nowadays, many online celebrity stores adopt the strategy of encouraging customers to take photos, and increase the exposure of the stores by sharing them with customers themselves. As the saying goes, "three people make a tiger", if people constantly bask in the same store on social networks, it will arouse more people’s curiosity, thus gathering more popularity for online celebrity stores.

　　"Under the influence of social networks, in addition to actual consumption, consumers go to online celebrity stores and meet the needs of social sharing, such as punching cards in online celebrity stores and sending friends." Liao Huai said. This shows that the strategy of online celebrity stores spreading through social networks is very effective.

　　People who often brush Tik Tok will brush short videos that recommend eating, drinking and having fun, or recommend short videos of some shops from time to time. Seeing the recommended food, I will itch to try it. But this is probably the "routine" of online celebrity store.

　　Since the rise of media, especially short videos, online celebrity stores have found new marketing methods. By shooting short videos, food and services can be displayed in all directions, and then some self-media marketing numbers, including Tik Tok, are employed to constantly recommend stores, so as to build the store into a online celebrity store. Or invite some online celebrity to come to the store to experience, and improve the popularity of online celebrity store through the heat of online celebrity.

　　Jin Ge, an assistant researcher in Peking University and a doctor of journalism, analyzed the reasons to the reporter: passenger flow is a potential benefit for shops, and the current conventional methods to attract passengers generally cost more. Attracting traffic through the internet and then converting it to offline has become a new channel for obtaining passenger flow. This way of obtaining passenger flow is obviously lower and more efficient than conventional advertising and sales promotion.

　　"For shopkeepers in online celebrity, they will do whatever attracts attention on the Internet." Jin Ge said that there is still a problem of marginal cost. The more shops that attract people’s attention, the lower the price of traffic.

　　Why is it difficult for online celebrity store to "grow red"?

　　If one word is used to describe online celebrity store, ups and downs are the most appropriate. Many online celebrity stores that have been screened are gradually fading out of people’s sight, and even have closed down. It lasts only a few months, and the longer time may only be one year. A netizen concluded: "They are all online celebrity stores living in a circle of friends. When they disappear from your circle of friends, it is not far from the real disappearance. "

　　But there are exceptions. Some online celebrity shops have survived, and "Hi Tea" is one of them. In addition, there are those shops that rely on providing high-quality products and services, which have gained higher popularity by building the marketing strategy of online celebrity stores.

　　It can be seen that quality is the lifeline of online celebrity store. No matter Xiaoliang, Guo Yuran or Kobayashi, they all said in an interview that if online celebrity stores want to be really popular, they should start with quality and do a good job in quality control so that products can stand in the market.

　　Behind the online celebrity store is the realization of traffic, that is, a large amount of traffic obtained on the Internet will be turned into actual passenger flow, which will bring real income. "No matter how well advertising marketing is done, if products and services can’t bring consumers the expected experience, it will be difficult to get repeat customers." Jin Ge said that this would cause online celebrity stores to gain traffic while losing traffic, which is obviously not a wise move.

　　"Even online celebrity stores are in the hearts of consumers ‘ Planting grass ’ The process is also a process of constantly improving the expectation of experience, which is also a challenge to the quality of products and services of online celebrity stores. " Jin Ge said.

　　Serious homogenization is a common problem in online celebrity stores, and conformity psychology exists not only in consumers, but also in online celebrity stores. When a online celebrity store is on fire, the same type of store will appear immediately, and the same marketing method will be used to build a online celebrity store, even with similar names, which will cause consumers’ aesthetic fatigue.

　　Jin Ge said that although the rise of the emerging Internet business model has provided a low-threshold platform for innovation, it is easy to innovate and difficult to attract attention. Therefore, following the trend and hitchhiking have become speculative choices.

　　In the marketing of online celebrity store, it may also involve the issue of false propaganda. Under the fame, it is really difficult to be deputy. In the media marketing soft articles or short videos, exaggerated methods are used to amplify the effect of products. "If the actual situation after arriving at the store is inconsistent with the propaganda content of the online celebrity store, its behavior has constituted false propaganda." Liao Huaixue said that Article 4 of the Advertising Law clearly stipulates that advertisements shall not contain false or misleading contents and shall not deceive or mislead consumers. Advertisers should be responsible for the authenticity of advertising content.

　　In addition, if the online celebrity store involves false propaganda and infringes consumers’ right to know, according to the relevant provisions of the Consumer Protection Law, the store should bear corresponding legal responsibilities. Consumers should take up legal weapons in time to safeguard their legitimate rights and interests if they encounter some shops that are not worthy of the name and involve deception. This is not only responsible for yourself, but also for society.

　　At the same time, public comment, WeChat, Tik Tok and other apps should assume corresponding responsibilities. "From the perspective of platform responsibility, the network platform should take comprehensive prevention and control measures to regulate the online celebrity stores in the platform, protect the legitimate rights and interests of consumers, and earnestly fulfill the platform obligations." Liao Huai said.

On June 29th, "Aspartame causes cancer"

This topic topped the hot search list.

Arouse a heated discussion among netizens.

It is reported that the International Agency for Research on Cancer, a subsidiary of the World Health Organization, held an expert meeting in early June to evaluate whether some products are potentially dangerous based on all published evidence. At the meeting, it was determined that aspartame "may be carcinogenic to human body". At the same time, the Joint FAO/WHO Expert Committee on Food Additives (JECFA) is also reviewing the use of aspartame and will announce the results in July.

WHO responded to the media that it will publish relevant content on this topic on July 14th, but did not disclose the specific content.

According to the Washington Post on the 22nd, aspartame is one of the most common artificial sweeteners in the world. Last year, a study in France showed that eating a large amount of aspartame may increase the risk of cancer in adults, and the United States began to re-examine this sweetener. The American Beverage Association, as the representative of beverage manufacturers, and related industry organizations refute this conclusion. Officials from the American Beverage Association said that aspartame is generally considered safe by the scientific and regulatory circles, which is the conclusion reached by food safety agencies around the world again and again.

Aspartame is the most common synthetic sweetener, such as sugar-free cola and Sprite, which is used to replace sucrose. At present, many foods and beverages labeled as "sugar-free" on the market, such as Coca-Cola diet soda, Mars Extra chewing gum and some Snapple drinks, actually use sweeteners such as aspartame.

Many netizens began to feel nervous:

Reviews from netizens

@Icomtys: Put down my diet coke immediately.

@Hellen wants to teach and educate people: What else can you eat? What to drink?

What’s delicious about coriander? Fortunately, I don’t like sweetness.

@ 京京: I will never eat anything but sugary cola.

@ Tiger Mom Return: My family has diabetes, and there has always been a saying that I should not eat aspartame.

The food and beverage circle began to express its position.

Have a brand emergency response

Aspartame will be listed as a "possible carcinogen". As soon as the news came out, associations and companies in the food and beverage circle stood up and expressed their views.

Kate Loatman, executive director of the International Beverage Association (ICBA), said that IARC’s statement is contrary to a large number of high-quality scientific research conclusions for a long time, or it may mislead consumers to give up safe sugar-free and low-sugar choices and consume more sugar instead. "We still believe in the safety of aspartame because we have conducted safety assessments with food safety authorities from more than 90 countries." Kate Loatman said.

The response of the International Beverage Association also stated that, contrary to the conclusion of IARC, a review report issued by WHO, the parent organization of IARC, in April 2022 showed that there was "no obvious correlation" between high consumption of low-calorie or calorie-free sweeteners and cancer mortality, and it would not cause any form of cancer.

Frances Hunt-Wood, secretary-general of the International Sweetener Association (ISA), accused "IARC is not a food safety agency" and believed that the agency’s evaluation of aspartame "is not comprehensive in science, because it is based on many widely questioned studies and may mislead consumers." Many members of this association include Mars Wrigley and Coca-Cola, both of which have introduced products containing aspartame.

In addition, some China brands immediately distanced themselves from aspartame.

The person in charge of Naixue’s tea said that in November last year, all products had been upgraded with the natural sugar substitute "Luohan"; Siraitia grosvenorii is a medicinal and edible plant, and its extract "Siraitia grosvenorii sugar" is a natural sweet fructose substance.

On the other hand, Yuanqi Forest said that the company’s entire line of products also does not contain aspartame. "Yuanqi Forest ingredients list is cleaner, and Yuanqi Forest Coke has 0 sugar, 0 fat, 0 card and 0 aspartame."

Sugar-free drinks are healthier?

The harm of sweeteners may be underestimated by us.

Aspartame is one of the most commonly used sweeteners. We use aspartame in familiar sugar-free drinks such as "Coke Zero".

Many people know the harm of excessive sugar intake, which will increase the risk of obesity, type 2 diabetes, cardiovascular disease, and even cancer. The emergence of artificial sweeteners and sugar substitutes seems to help people avoid the harm caused by excessive sugar intake, and at the same time satisfy the taste. But is this really the case?

In 2021, it was reported by the media that Mr. Kong (pseudonym), 30, likes to drink carbonated drinks, but he is worried that drinking too many sugary drinks will lead to obesity and diabetes. He fills the refrigerator with "sugar-free" or "zero sugar" drinks and drinks at least 4 or 5 bottles every day. Later, Mr. Kong always felt thirsty and his urine output increased, so he went to the hospital. After the doctor knew the course and history of the disease in detail, combined with typical symptoms such as polydipsia and polyuria, and improved the examination in time, Mr. Kong was diagnosed as the first onset-diabetes complicated with ketoacidosis.

Tan Jinmei, a physician of nephrology endocrinology at Wuhan Yangtze River Shipping General Hospital and Wuhan Brain Hospital, explained that sugar-free does not mean that there is no sugar, but it does not contain sucrose, glucose and other sugar-increasing components, and various forms of artificial sweeteners are used instead. Once the sweetener is consumed too much, it will not only stimulate the production of insulin, affect the sensitivity of insulin receptors, but also increase appetite reflexively, leading to excessive calories. Therefore, Mr. Kong’s long-term drinking of sugar-free drinks instead of normal drinking water has accelerated the metabolism of the body out of control and caused diabetes.

Studies have shown that the sweetness of sweeteners can make people feel that they have eaten sugary food, which in turn stimulates the human body to produce insulin, leading to a drop in blood sugar, which makes people feel hungry and increase their appetite. Although the "sweetener" in sugar-free drinks has zero calories, long-term intake of artificial sugar substitutes will lead to insulin endocrine imbalance, which will lead to human metabolism disorder.

On September 7, 2022, researchers from the World Health Organization, the French National Center for Health and Medical Research and the University of Paris published a research paper in the top medical journal BMJ. This study shows that artificial sweeteners are not a healthy and safe substitute for sugar, and higher intake of artificial sweeteners increases the risk of heart disease and stroke.

Read the title of a finger Zen stamp!

Original title: "Hot search first! Aspartame may cause cancer? Can these drinks be drunk? 》

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