Huang Xiaoming was photographed riding the subway

1905 movie network news Last night, photos of Huang Xiaoming taking the subway exploded on Weibo. Many netizens lamented that Brother Xiaoming was down-to-earth. Such a big name still took the subway to travel, and passers-by looked at him in surprise, unable to believe it was real.

In fact, sometimes celebrities travel by subway, as long as you want to meet, maybe you have a chance!

Faye Wong

More than once, Faye Wong had been secretly photographed for life, such as shopping and being picked up at the airport. However, many of the photos that were taken were actually of taking the subway, which did not have the appearance of Diva at all. The most incredible thing was that the girl sitting in the same seat with her was very relaxed!

Feng Shaofeng

Feng Shaofeng was also photographed on the subway. It is estimated that the last train is about to arrive at this time, and there are very few people in the subway.

Yang Yang

Yang Yang seems to be posting video selfies while taking the subway! Wearing a big black super should not be recognized by many people. Don’t lean on the door when taking the subway, it’s dangerous!

Andy Lau

Andy Lau was also captured on the subway, appearing to be communicating with passers-by in front of him.

Deng Chao

Deng Chao, who is about to release a new crime film, was also photographed in the subway station. He was smiling, wearing sunglasses, and his hair was combed back, not changing his true sense of humor.

Chow Yun Fat

Everyone knows how many classics Fa has performed. Fa is also very rich, but he has always lived a simple and simple life. Slippers cost tens of yuan, and clothes don’t have to be brand-name.

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[Global Times reporters, Zhou Yang, Chen Qian, Qu Qiuyan] "I often wonder what else I can do." Peng Yuyan, 37, is making a new attempt to play Gao Qian, the head of the maritime rescue team and the father of a 5-year-old child, in this year’s New Year’s Eve movie "Emergency Rescue." "He is calm and calm, which is something I have never played before," Peng Yuyan told the Global Times in an exclusive interview. Before the rescue captain, Peng Yuyan was a cyclist in "Breaking Wind", also played the anti-drug undercover in "Operation Mekong River" and the martial arts teenager in "Evil No Pressure", which he did not expect when he debuted in the idol drama "Love White Paper" 18 years ago. Off the screen, Peng Yuyan loves sports, loves food, and even tries to make his own coffee. He enjoys this slow life very much. "This era changes rapidly, so you need to slow down and be more comfortable."

"Filming is recording yourself"

Global Times: You said on Weibo that "the fourth collaboration with director Lin Chaoxian still has both challenges and gains." Can you talk about the challenges in "Emergency Relief" in detail?

Peng Yuyan:I remember that after filming "Breaking the Wind" in 2015, director Lin Chaoxian told me that he wanted to make a story about a Chinese salvage team and showed me some related cases. After reading it, I thought it was very exciting and touching. I wanted to understand the story behind the rescuers, and I also wanted to make such a story for the audience to see, knowing that there are still such a group of people who pay silently in this era. For these rescuers, saving people is addictive, and there is a kind of excitement after success. I want to interpret this feeling of excitement.

We did a lot of homework during the shooting, including going to Zhuhai for a class to learn how to first aid. There is a lot of first aid knowledge, such as determining which people must give up treatment in the event of a shipwreck, and making the first trade-off. We also learned a lot of details, such as how to calm the emotions of people in distress. I remember the first time I practiced free diving, I could only hold it for 45 seconds. After practicing for a month, I could hold it for about 2 minutes and 45 seconds. "Into the sea of fire" is not part of our training content. I wore a fire suit that can withstand 800 degrees of heat to shoot, but I could still feel the heat of smoke and fire.

Global Times: From Guild Wars, Breaking the Wind, Operation Mekong River to Emergency Rescue, what has been the greatest achievement of working with director Lin Chaoxian in the past six years?

Peng Yuyan:My relationship with the director (Lin Chaoxian) is like a good friend and a mentor. I admire his persistence, always sticking to the movies he wants to make, and never giving up. Every time I shoot his scenes, I have a fear that he will give me the most impossible tasks. But I like to challenge myself and am willing to spend a lot of time preparing before filming. From the boxing in "Guild Wars", the bicycle in "Breaking Wind", and the undercover gunfight in "Operation Mekong", every training is a record of my life.

Global Times: Many people comment that you are "hard enough" for the movie. What do you think your label is?

Peng Yuyan:It’s a good thing that someone has a label, which means everyone knows who I am. In fact, being an actor was not what I wanted to do at the beginning. At the beginning, I also had a job mentality. Later, I felt that this job requires observing people and communicating with people, which is quite interesting.

As an actor, I spend my time living in another world. In which year, I filmed what plays I learned from them, and these are all records of myself. In fact, I may not know who Peng Yuyan is, but I have the opportunity to slowly understand my hobbies and personality through filming.

"I often wonder what else I can do."

Global Times: Director Jiang Wen once commented that you have "very strong self-discipline". Have you ever thought of breaking this self-discipline by indulging occasionally?

Peng Yuyan:Director Jiang is so nice. To be honest, I haven’t been very disciplined lately (laughs). When filming, I have to focus on the character, hoping to satisfy the director’s cinematic world. For example, in the character of Li Tianran in "Evil Unconquered", I have to imagine the character and then discuss with the director how to portray it. This kind of communication is very enjoyable, and there is a sense of artistry that collides. I want to try to make some changes in every play to see where my limits are. In fact, a movie can send a lot of messages, and I hope it can bring strength to everyone. The profession of an actor can "save" people – it can heal a lot of people spiritually. I often wonder what else I can do.

Global Times: Are there any plans to enter the overseas market?

Peng Yuyan: When I first debuted, I had the opportunity to go for an interview, but I didn’t get selected. This is also a good training. In fact, our domestic film market is very rich now, and there is a lot of room to do a lot of things, but we should still learn from experts in different fields. I often go to other countries to understand the attitude of the local staff and the requirements for details. To be an actor, you need to learn from different cultures, so that you can give feedback to yourself and interpret the characters in different ways.

Global Times: Share your favorite foreign director or actor.

Peng YuyanI like Martin Scorsese very much. He recently made "The Irishman," and that kind of traditional storytelling is particularly flavorful. A lot of movies recently are that kind of commercial, special effects, fast-paced style. Maybe people don’t want to spend two or three hours understanding the core content of a character or movie these days, but there are still directors who are willing to shoot old stories in the traditional way. The actors in "The Irishman" are all in their 70s and 80s, but they are all very committed to the characters. This kind of love is amazing, and it is what I aspire to.

Global Times: In the identity of "actor", is there any type of role you want to try next? Will you consider working behind the scenes in the future, such as director or producer?

Peng Yuyan: I used to have a lot of ideas. I also wanted to try action movies. I wanted to do art movies, romance movies, and comedies. But after filming "Emergency Rescue", I felt that life was really very fragile, and filming, acting, and working were no longer all I had. Now what I most want to do is to enrich my heart – even if it’s not filming, I should try it. Being a director is too hard. I see a lot of peers (actors) as directors and involved in behind-the-scenes work. I think it’s amazing that they can do a lot of things. I may not be able to do both at the same time.

If you’re not an actor, be a food blogger

Global Times: It is said that "thirty stands, forty is not confused". What are your feelings about career and life now?

Peng YuyanWork is important, but find your true happiness outside of work. All the difficulties we encounter at work will teach us how to face life and live more seriously. This is very important. One’s life is about constantly exploring who they are.

Global Times: Summarizing yourself in life, which word do you think is the most appropriate? What would you like to do if you are not an actor?

Peng Yuyan: Be at ease. I try to pursue a state of being at ease and relaxed. Each of us is in a state of tension without realizing it, and times change rapidly, so we need to slow down and be more at ease. If you’re not an actor, then be a food blogger (laughs)! A big adventurer is fine, and when you’re not filming, I do like to run around and learn about food in different places, architecture, and what different people think.

Feature: Picture Channel

Guo Fucheng

　　Speaking to fans in Shanghai yesterday, Guo Fucheng, who was attending a business event in Shanghai, issued a "no marriage" declaration: "Now is the peak of my career, and I will not get married until I complete my dream of a stage musical." He also hinted that he had reached a tacit understanding with his gossip girlfriend Xiong Dailin on the issue of marriage.

　　"I’m a workaholic, and everyone around me knows it."

　　Yesterday, Guo Fucheng appeared in Shanghai to participate in the opening ceremony of Longines three major watch stores. Since the ceremony was divided into two sites: Meimei general merchandise on Huaihai Road and New World on Nanjing Road, Guo Fucheng also ran to two places non-stop in an hour. The fans present were crazy everywhere he went, especially in front of the New World venue on Nanjing Road. Fans surrounded the entire square. Guo Fucheng is now bound to be asked about his affair with model Xiong Dailin every time he attends the event. Yesterday, the media’s questions started with the watch. As an image ambassador, will Guo Fucheng give his girlfriend Xiong Dailin a watch? At this time, Guo Fucheng first moved out of his mother: "I do have the habit of giving watches. Last year, my mother gave her a Longines for her birthday as a birthday gift!" The media were naturally not satisfied with this answer and continued to "press", but the battle-hardened Guo Fucheng still answered the wrong question and took out another spokesperson of the brand, Liu Jialing, as a shield. Seeing that Guo Fucheng has been avoiding talking about Xiong Dailin, the media took a roundabout tactic and asked Guo Fucheng if he has plans to get married and whether he will catch up with this year’s star marriage wave. In this regard, Guo Fucheng began to issue a declaration of not getting married: "Everyone’s opportunities are different. I have been climbing up from a small entertainer to today, and I will still focus on work. I am now 43 years old, and now I am the most mature and blooming time. I want to make good use of this time. The past ten years have been training, and now whether it is a movie or a stage, it is the most mature. Everyone’s best time will pass, so I hope to take advantage of my best state to put more effort into my work, so I really haven’t thought about other things, but work very single-mindedly, I hope everyone can understand. "He also said that he has always had an ideal, that is, to produce a stage drama that integrates his music and movies, which is his pursuit in the past few years and his ultimate goal. He also released a harsh sentence:" I think, if I don’t finish this one day, I won’t think about getting married one day. "As for not wanting to get married all the time, whether I am worried about my girlfriend being unhappy. Guo Fucheng is not worried at all," I am a workaholic, and the opposite sex around me knows it and supports me very much. "Interestingly, Guo Fucheng immediately said:" You know what I mean, right? "

　　"I don’t know how much I lost."

　　In addition to the media attention on Guo Fucheng’s emotional problems, whether the recent financial crisis has been affected is also of concern to the media. Guo Fucheng admitted that he had lost money in the financial crisis, and he lost a lot on the stocks he bought, but he was unwilling to disclose the specific amount. "My stocks are all taken care of by stockbrokers, and I don’t know how much I lost, but I have a belief that as long as I don’t throw them away, they will one day rise back, and then I will not lose money." As for real estate, he said that the luxury houses he bought are all for his own use, so he doesn’t care about the price drop of the house. As for his own investment experience, he admitted that he usually invests in buying luxury watches and cars. At present, he already owns cars worth tens of millions of yuan.

　　Later, Guo Fucheng also revealed that despite the current financial crisis, he will spend energy and money to establish the Guo Fucheng Charity Cup racing competition next year, but unlike the previous Jackie Chan Charity Racing, this is a year-round event. Guo Fucheng will also transform into a racing driver to participate in the annual race. At that time, all the funds raised from various places will be placed in the "Guo Fucheng Foundation" named after him. Morning Post reporter, Luo Junpeng

Editor in charge: Li Erqing

　　Fan Bingbing, who won the Best Actress Award at the 23rd Tokyo International Film Festival at the end of last year, was recently invited to Hong Kong to shoot the cover of the opening issue of the Hong Kong version of "Claire Claire", and also to promote the upcoming film release on January 19.

　　It is reported that Fan Bingbing traveled from Beijing to Hong Kong to take the cover photo of the January issue of "Claire Claire". She arrived in Hong Kong at 4:00 pm and arrived at the studio at 5:00 pm. She did not finish the shooting until 9:00 pm. Unexpectedly, the first thing she did after work was to get together at the table full of lunch boxes and start eating. The actress often talks about "dieting and losing weight", but she seems to pay little attention.

"Aren’t you afraid of fat? Don’t you need to diet to lose weight?"

　　"I’m afraid, but life is also very important, this is my life, and I only have this little bit of life, so I won’t quit and eat everything." She added: "I guess I’m the only actress in China who doesn’t diet, and the only actress who is a little fat but doesn’t lose weight. Now many mainland actresses may only have 90 pounds, but I am more than 100 pounds, but I am born with a relatively small face, so everyone thinks I am very thin, and actors are not models. Actors always have to have some life experience, otherwise, many beautiful things in life will not be enjoyed, as long as they are not too fat to act."

　　"Sometimes I think actresses who weigh more than 80 pounds are like cardboard people. Because they are too thin, they lack the fullness that women should have, so they are not feminine enough. In the end, health is the most important thing, because after retiring from the actress profession, we have to live for many years. Maybe 80 or even 90 years old. It is not worth giving up health for dieting."

[Ask yourself is very simple]

　　Just after 2010, Fan Bingbing looked back on the past year and actually had a good time. "My job went very well, and I also won an award at the Tokyo International Film Festival. My family is very healthy, so I am very satisfied. I have no regrets, but I have gained a little weight."

　　But apart from career, what specific plans do you have for other aspects of life? "Well… let’s talk about a good relationship. Now work takes up most of my time.

　　Fan Bingbing described himself as a relatively simple girl since childhood. If it weren’t for entering the entertainment industry, I would have to deal with many things by myself. Slowly, I could only follow the rules of the game in this industry. "This industry requires me to be active, so if I want to succeed, I have to work very hard. Don’t think about getting something for nothing.

"I know exactly who I am."

　　She also admitted that before entering the industry, she could be so simple that she thought that the world was only "good people", "That was probably before the age of 20. At that time, the world in my eyes was like the world in a fairy tale; but I don’t know when, I suddenly began to wonder: Why are there bad people in this world? Isn’t it only in movies that there are good people and bad people? Why are there many people who are uneasy and kind in reality? Realizing this makes me a little discouraged. It turns out that there is a group of people in reality who love to treat people in a vicious way." Although he realized the cruelty of this reality, Fan Bingbing did not plan to change himself, "I have always been a person who loves to tell the truth, and I will never cater to what the other party likes to hear."

Don’t you ever worry about being vulnerable in this circle by being honest with others?

　　"I can’t help it, but I can’t change my nature. If I can only lie about some things, I’d rather keep silent." No wonder Fan Bingbing has maintained her own personality for so many years in the circle, and because of this, scandals always cling to her. Would she mind being called the "Queen of Topics"?

　　"I never care what others think of me, because time can prove everything. If a person can keep his words and deeds in one year, three years, five years, or even ten or twenty years, it is enough to prove the essence of this person. For myself, I know best, but as long as my family and friends agree that I am an excellent person, it is fine. I will not delusional that people all over the world love me."

[Sorry to worry my parents]

　　Although an individual can be open-minded and not affected by negative news, what Fan Bingbing can’t let go of is the burden of endless negative news on his parents. "I remember once I went home after dinner, and I was still living with my parents. I saw my father pacing back and forth in the living room and was very angry. It turned out that it was because he saw a scandal about me. He said," You live with us every day and go home every day. Why do people say you are like this? "He felt very unfair. Obviously, his child worked very hard, and he couldn’t believe that his daughter was such a person. At that moment, I was indeed a little sad, because my work made them worry and care more."

Have you ever considered leaving this circle because of your parents?

　　"I believe that even if I hold other jobs, such as being a producer or something else, I will still do as well, because I believe in my seriousness and hard work, but my favorite job is always performing, and I believe this is the most suitable job for me. Everyone has dreams, but there are very few people who can really realize their dreams in reality. I think I am very lucky. I have no reason to give up my dreams for the sake of a few inappropriate comments from others. It is completely not worth it. Of course, if it was in the era of Ruan Lingyu, she felt that people were intimidating, no one supported her, and her family did not understand her, which made her very discouraged, so she made excessive behavior. I absolutely understand, but when you come to today’s China, there must be some people to give the younger generation the correct life guide. I don’t think everyone has the strength, and not everyone avoids it. I just want to be a person who does not escape, live a positive and positive life, and face all kinds of difficulties. I will face both good and bad. "

[I am the most precious vase]

　　For others who still regard her as a "vase" for many years, Fan Bingbing’s response is very unique, "Since my debut, many people have said that although I work very hard, my beauty always outweighs my efforts; but I think this way, as an actress, you must be pleasing to the audience. I can’t deny that beauty has brought me many opportunities. But in this era, beautiful actresses can also act very well. I try my best not to prove this to others. I try my best to explain to myself that beautiful actresses and good-looking actresses can also act. I have also said that I don’t mind you continuing to call me a vase, but I want to make a most precious antique vase that you are reluctant to break or throw away, and put it in the most conspicuous position in your home. I won an award at the Tokyo International Film Festival this time. Many media asked me if I would feel like I had finally taken off my vase hat, but I responded: You can still treat me as a vase, because no one can deny my beauty, but at the same time I want to tell you that a beautiful vase can also have high appreciation value and connotation. In the old days, when you were identified as a vase, you were a vase for life, but that era has passed. "

　　Looking at Fan Bingbing’s remarks about the "vase" above, as well as the arguments about the female stars who are on a diet, I believe that from today onwards, many people who once thought she was a "vase" without a head will look at her with admiration.

Next Page More Fan Bingbing Photos

Let’s run: Di Lizheba is hot-blooded, are you ready?

The people who are anxiously waiting for the broadcast of Zhejiang Satellite TV’s "Let’s Run" quickly look over, and the program team has exploded the welfare video again! This time, Di Lizheba, who is cute and can be attacked, has turned into a hot-blooded "man". Not only did she put aside her baggage and show off the era dance in full view of the public, but she also ignored her image when picking up chicken feathers. The netizens ridiculed "Reba has completely let himself go this time."

In the video, the seven MCs of "Let’s Run" appeared in Yiwu with the guests. The game guests were all tied with rural-style dustpans on their waists, and there was also Wuzhen’s representative specialty "blue calico" on the dustpans. It is understood that several groups of guests in the show were playing the game of "chicken feathers for sugar". However, before the game started, Di Lizheba couldn’t hold it anymore and danced wildly to the rhythm of the music. The song "It’s Better to Dance" made the audience and the MCs almost laugh, and Muse properly turned into a female nerve. However, the surprise was not over yet. When the game started, Reba immediately woke up from the cool dance and ran to pick up chicken feathers. The dustpan was soon filled with chicken feathers.

From the exposed stills and behind- the-scene, the newly joined Di Lizheba brings more joy and surprises. Want to know what other exciting performances the Reba will have in the program? Then lock in Zhejiang Satellite TV, "Run" will set sail every Friday night from April 14th.

　　　 Edison Chen, who has not been seen in Beijing for a long time, appeared in Beijing today to hold a press conference for his first new album "confusion" after his comeback. Edison Chen, who has not appeared in public for three years, is a little less ruffian than before, and more calm as a mature man. He collectively referred to the "pornographic photo door" incident three years ago as "that incident", saying that "that incident" brought him a lot of blows. When he retired from the entertainment industry, he stayed in the United States to rest and his mind grew a lot. And the album "confusion" is the beginning of his new start.

　　　 Experienced anger and self-loathing

　　　 Edison Chen admits that he will be nervous when facing the media at present, and he will also be afraid that his identity will prevent the album from being approved for the full track in the mainland. However, the worries proved to be in vain. He said: "I am very happy that every song can pass, and the media in the mainland are very kind to me, and I feel very relieved." Chen Edison said that during his time in the United States, he experienced three psychological processes: anger, hating himself and slowly having hope. The previous coddled lifestyle habits have also been changed, and even the chores of cooking and washing clothes are done by himself. It is this kind of life that makes him feel that he "sees the world more clearly" and can more calm down to do his favorite singing career.

　　　 Stable relationship with girlfriend

　　　 Speaking of his relationship with his girlfriend, Yang Yongqing, Edison Chen said that their relationship is very stable for now, but the woman has just graduated and wants to start working, and she hopes to improve her career, so the wedding date has not been determined for the time being. "If it was four years ago, I would have thought that I would get married soon, but now I want to get a job and a company, and then talk about marriage." However, Edison Chen said that his biggest goal is marriage, "I hope to have my own family, and I hope to have two or three sons."

Since becoming a father, Deng Chao has become a "Baby Dazzler", sharing the joys and sorrows of his children on Weibo from time to time. On the 25th, Deng Chao exposed the warm chat records with his daughter through Weibo. Xiaohua missed her father so much that she cried because she couldn’t find her father when she was dreaming, and agreed with her father that she must call her in her dream, which was very warm.

Deng Chao posted the chat records with his daughter Xiaohua, and said: "4-year-old Xiaohua sister." From the chat records, Xiaohua missed her father so much that she couldn’t find it in her dreams, so she cried in a hurry, and no one answered the phone. Deng Chao replied that his father was at work and called his daughter after get off work. Xiaohua and her father agreed that his father must call her in her dream, which was very warm and happy.

After this Weibo was exposed, netizens watched and left messages saying: "Xiaohua is so cute! Warm heart little baby!" "Sister Xiaohua is really Dad’s little cotton-padded jacket, and a picture of super tears on the screen appeared in front of her eyes." "Four-year-old Sister Xiaohua can already express her miss for Dad very well!"

　　In order to better serve the industry with the resources and capabilities accumulated by Red Food, in 2024, Red Food Network officially launched the "Red Food Annual Gold Medal Enterprise Member", which will select high-quality catering enterprises and catering service partners to join together to create a high-quality ecological environment of information exchange and resource sharing.

　　The catering industry continues to thrive, and China’s catering industry is now entering a new development cycle.

　　The influx of many entrepreneurs, the accelerated expansion of strong catering enterprises, the rise and fall of price wars, the increasingly fierce market competition, the upstream and downstream synergy effect of the industrial chain has become more and more significant. In this new cycle, the reshuffle of the catering industry is accelerating, and a large number of catering enterprises and service providers are eliminated.

　　In October 2023, Hongjian.com, together with industry experts, scholars, high-quality enterprises and capital parties in the upstream and downstream of the industrial chain, launched the "China Catering Empower Plan", focusing on the five core sectors of communication empower, talent empower, supply chain empower, digital intelligence empower and capital empower to integrate high-quality resources in the catering industry.

　　Since the launch of the "China Catering Empower Program", it has received much attention and recognition. Against this background, Red Food Network has launched the "Red Food Annual Gold Medal Enterprise Member", which will select high-quality catering enterprises and catering service provider partners to join together to create a high-quality ecological environment of information exchange and resource sharing. In the future, we look forward to more peers joining, jointly promoting ecological synergy, building a stable catering market, and exploring the infinite value of the catering industry together.

　　01. Red Meal Annual Gold Medal Corporate Membership Service, Unlock 6 Exclusive Benefits

　　The "Red Meal Annual Gold Medal Enterprise Member" customized service is for the entire catering industry chain, providing members with 6 exclusive rights such as big data, content, and activities. By linking industrial ecological resources, we help corporate members enhance their influence.

　　Based on an in-depth understanding of the catering ecosystem, corporate members are currently divided into two categories according to catering service providers and catering enterprises, each with its own emphasis and consideration on product rights and interests.

　　02.5 core values, deeply accompanying the growth of corporate members

　　Insight into the development needs of enterprises, the five core values of "Red Food Annual Gold Medal Enterprise Member" fully help enterprises break through the situation.

　　Communication value: omni-channel, multi-form, multi-dimensional publicity to achieve high-frequency brand exposure

　　"Red Food Annual Gold Medal Enterprise Member" uses multimedia channels such as CCTV Catering Channel, Red Food Network, Red Food Think Tank, Red Food Franchise Selection, Red Kitchen Network, Catering Supply Chain Guide, and Catering Talent Account Matrix to help the brand achieve high-frequency exposure. The combination of national media and industry professional media communication accurately reaches target customers and effectively establishes the brand’s authoritative image.

Red Food Media Matrix and Entry Platform

　　Expert value: More than 100 experts in sub-sectors set up think tanks to deeply empower the comprehensive development of the industry

　　The "Red Meal Gold Medal Corporate Member of the Year" will have the opportunity to connect with expert resources in sub-sectors, and receive empowered guidance and support in strategic planning, communication, capital, etc., to help enterprises better meet market challenges.

Data Value: Unlock data, gain insights into trends, and stay one step ahead of business decisions

　　In recent years, the catering industry has kept pace with the times. Insight into trends and digital marketing reform are compulsory courses for every restaurant company today, and data analysis and comprehensive three-dimensional cognition can help restaurant companies take a step ahead in business decisions. "Red Meal Annual Gold Medal Enterprise Member" can enjoy multiple Red Meal big data accounts. With the help of multi-dimensional services such as data query, trend query, and report query provided by the Red Meal big data platform, enterprise decision-making and management can obtain more macroscopic and timely data support, providing effective reference for team decision-making.

　　Display value: recommended by the Talent Alliance, promoted online and offline, and enhanced brand influence in multiple dimensions

　　In the fiercely competitive market, how to stand out and demonstrate corporate value has become a major pain point in the industry. "Red Meal Annual Gold Medal Enterprise Member" will provide enterprises with multi-dimensional, high-frequency and strong-influence display opportunities.

　　For catering service providers, through the combination display of "offline booth + online talent recommendation", the brand’s communication volume is expanded. Offline display intuitively presents products and services, providing a real interactive experience and accurate user reach; online talent helps to improve the brand’s online exposure through personal influence and fan base.

　　For catering enterprises, the central media "Central Broadcasting Face to Face" column interviews to enhance the visibility and potential of the founder’s IP. By exporting the founder’s professional ability and value concept and other dry goods views, the high-quality content will be precipitated into brand equity, and the long-term influence of the brand will be enhanced. "Central Broadcasting Face to Face" is a catering industry elite dialogue column jointly produced by Red Food Network and Central Broadcasting Network Catering Channel. It invites well-known domestic catering entrepreneurs, investors and other industry leaders to share exciting industry trends and hot information. Since go LIVE in 2021, nearly 100 issues have been recorded, which has produced very positive significance for promoting the development of the catering industry.

　　Link value: thousands of industry summits, ecological co-creation conferences, high-end private sharing meetings, accurately link resources, and develop network connections

　　In a rapidly changing industry, building a wide network of contacts and resources is crucial to the success of enterprises. "Red Meal Gold Medal Corporate Member" provides a series of high-end and professional industry event participation places, providing enterprises with accurate resource links and the same circle expansion opportunities, helping enterprises to develop steadily and achieve a wider market layout.

　　As a catering industry service platform that has long been deeply involved in the catering industry and is committed to building a "content + data + activity" collaborative drive, Red Food has always been committed to "serving the upstream and downstream of the catering industry and assisting the upgrading of China’s catering industry" as its mission to help China’s catering industry achieve resource sharing and mutual assistance.

　　In the future, Red Food will continue to support the upstream and downstream of the catering industry and promote the stable development of the catering industry. At the same time, it is expected that more enterprises, platforms, institutions, capital parties, etc. will join the "China Catering Empower Program" to unite and build a healthy catering market, and promote the entire catering industry to explore farther boundaries and opportunities.

Recently, "our country’s TV boot rate fell to 30%" rushed to the hot search, and "whether the TV will be eliminated" attracted attention. The reason for the decline in the average daily boot rate of TV sets is not only the external impact brought by the rise of small screens, but also its own problems such as poor user experience. Experts believe that insisting on product innovation and improving user experience will help TV win back the favor of consumers.

"After renting a house for two years, the TV has never been turned on once." Recently, Ms. Li, who works in Yantai, Shandong Province, told reporters that for her, the TV has become the most useless item in the room, and "even thought of moving it away."

The "2024 China Smart TV Interaction New Trend Report" released by the Prospective Industry Research Institute shows that since 2016, the average daily TV boot rate in our country has experienced a cliff-like decline, from 70% to less than 30% in 2022. Recently, "our country’s TV boot rate has fallen to 30%" rushed to the hot search, and "whether the TV will be eliminated" has attracted attention.

Once upon a time, televisions were a must-have household appliance and occupied the "C position" in the living room for many years. Now, many residents say that the televisions in their homes "have not been turned on for several months" and "left there in the dust". Why are televisions no longer "favored"? Who is still in front of the TV? Can the TV return to the "C position" in the living room? With these questions, the reporter of the "Workers’ Daily" started an interview.

Small screen impact, poor experience and other "persuading" audiences to quit

On the topic of the current TV turn-on rate, the reporter interviewed a number of consumers, and many gave the answer of "I don’t watch it much" and "I haven’t turned it on recently". The reasons for not watching TV include not only the impact of the rise of small screens such as mobile phones and tablets, but also the poor user experience of TVs themselves.

"Now mobile phones, tablets and other devices are small and portable, you can swipe short videos and watch dramas anytime, anywhere, and you don’t need TV in your life at all." Ms. Li said that the audience of small-screen devices is self-controllable, can double the speed, can pause, and can choose whatever program you want to watch. However, because of the fixed location and one-way transmission, TV is somewhat unattractive for users who want to obtain information anytime, anywhere and interact in real time.

The complicated operation of TV is also an important reason why many people "dislike" it. Under the hot search topic of "TV startup rate in our country has dropped to 30%", some netizens said that turning on the TV requires the cooperation of two remote controls, and the steps are cumbersome. It is more troublesome to find a certain channel on the TV. "Let alone the elderly at home, young people have to study it carefully for a while when opening a TV." In the interview, many respondents also said that after the TV is turned on, they usually watch 15-20 seconds of advertisements before the page can jump. If you want to watch TV channels, you need to perform manual operations, and if you want to skip advertisements, you must charge as a member.

"It’s not that the TV doesn’t want to be turned on, it’s that the TV members can’t afford it." Mr. Guo from Guangzhou said that whether it is the TV’s own software or the TV side of various video platforms, almost all of them have to be charged as members before they can watch the full program. "What’s worse is that the TV side and the mobile side are not universal. The mobile side is charged with VIP, and you have to add money to charge SVIP to use it on the TV side." Mr. Guo said this operation was the main reason for "persuading him to quit" watching TV.

The position in the hearts of most consumers remains solid

The reporter also found in the interview that the TV’s position in the hearts of some young consumers remains solid, but their demand for TV has become more personalized.

"The big screen is the main reason why the TV attracts me." Ms. Lu, 26, who has a habit of exercising at home, told reporters that when she exercises, she turns on the TV and connects the handheld game console to the TV. "The small screen of the handheld game console looks laborious, especially when doing aerobic boxing, fitness rings and other sports, it is very inconvenient to follow. If you transmit the screen to the TV, you can see it more clearly and exercise better," Ms. Lu said.

Like Ms. Lu, many consumers like the large screen of the TV. Mr. Hu, a post-80s Beijing resident, always turns on the TV at home every time he watches a football game: "The impact of the large screen is stronger than the small screen, and the audio-visual effect is better."

At the same time, television is still the main channel for some of the elderly to watch news and movies and TV dramas. For them, watching a certain TV program at a certain time is still a fixed action. Grandpa Zhao, 75, told reporters that he maintains the habit of watching news broadcasts and weather forecasts every day. "For me, there is no alternative to TV," Grandpa Zhao said.

In an online poll, "Do you think the TV will be obsolete?", 52.5 percent of internet users said no. For them, TV is a significant other for household chores, a background music during cooking, and an "artifact" to avoid the atmosphere of desertion – you can not watch it, but you must turn it on, and "listen to it" is also a pleasure.

Peng Jianfeng, vice-chairperson of the China Electronics and Video Industry Association, said that the busy modern life and the popularity of mobile end points will inevitably lead to the decline in the average daily power-on rate of TVs, but the TV or the large screen in the living room will never withdraw from the stage of history. "From the perspective of usage scenarios, applications such as live TV, Video-On-Demand, sports fitness, and console games have a sense of’seckill ‘on the large screen," Peng Jianfeng said.

A two-pronged approach to regain market favor

According to Aowei Cloud Network’s 2023 domestic color TV market shipment report, 65 inches is the dividing line between positive and negative growth in TV sales. In 2023, sales of small and medium-sized TVs under 65 inches were all negative, while all large-size TVs above 65 inches maintained positive growth. Among them, the amount of large screens above 75 inches achieved more than double growth.

Peng Jianfeng believes that with the rise of the flat panel display industry in our country, the price of large-screen TVs is becoming more and more affordable, and "the effect of changing a large TV on improving the quality of life of consumers is immediate".

At present, the standard of "good TV" continues to rise, and multiple needs such as oversized, ultra-clear, ultra-thin, and ultra-eye protection have emerged, and intelligence has become the focus of consumers’ attention. "I hope the TV can interact like a mobile phone, and realize left and right swiping, manual tapping, etc., rather than relying on remote control operation." Ms. Lu said that from touch screen to gesture and somatosensory, she is very much looking forward to TVs with intelligent interaction functions.

Peng Jianfeng believes that an ultra-high definition smart TV is like a set of exquisite tableware. To make "delicious food" well, people will have more motivation to use "tableware". In the future, TV programs and large-screen applications can be promoted through market-oriented means to accelerate innovation and meet people’s growing audio-visual, entertainment and life needs.

In addition to "delicious food", it is also necessary to optimize the experience of using "tableware". Peng Jianfeng said that the relevant departments are promoting audio-visual friendly work, and projects such as TV and set-top box remote control "two-in-one" will help to greatly improve the user experience.

Since August 2023, the State Administration of Radio, Television and Television has carried out "dual governance" work in the three major fields of cable TV, IPTV, and Internet TV, that is, the charging of TV "nesting dolls" and the complex management of operations. At present, the governance goal of "reducing the charging package by 50% and improving the transparency of consumption" has been achieved.

"Adhering to product innovation and improving user experience will help promote the prosperity of the TV market and enable TV to win back the favor of consumers," Peng Jianfeng said.

Source: Workers’ Daily