Why did Sany truck abandon Weichai and refit Fukang engine？

Compared with trivial dynamics, it has been forwarded mindlessly. Recently, the dynamics of Chairman Liang Linhe on a short video social platform have been left out in the corner of the Internet-318× 4 will be listed soon, and its name is quite young. Of course, it is understandable that the attention is not high. After all, Sany Heavy Truck is a rookie in the industry, and its popularity and market influence are not as good as those of domestic first-and second-tier mainstream brands.

The launch of a new car is a routine operation for any car company. However, there is an important detail that is unusual: according to reliable sources, the Sany truck is not equipped, but!

To be fair, the domestic technical level and manufacturing level are not the same as those in Amon, Wuxia. Most brands of engines are at a high level in quality and reliability, and both of them have their own advantages. It cannot be said that which one has absolute advantages.

However, the mainstream ideology of the domestic heavy truck industry is that if a vehicle enterprise can’t develop its own engines, it is the first choice to equip Weichai engines with the highest acceptance.

After all, Weichai engine has become a word-of-mouth harvester since it entered the market for many years, such as Xugong, Universiade and Beiben, and its subsidiaries are also famous for their Weichai engines. Even the heavy trucks that eat "a hundred meals" dare not deny the important existence of Weichai engine.

Many people don’t understand, if the news is true, why did Sany make such a choice? When we study it carefully, we will suddenly realize that it is all about money!

Although Sany reprimanded Fang Qiu in the field of construction machinery, Sany Heavy Truck is a recruit in the industry, which urgently needs to open the market. At the same time, for an enterprise, the profit level and financial health are very important, and Sany is trying to squeeze profit space in parts procurement and vehicle manufacturing!

According to many people, although "high-priced and low-priced", bicycle profits are very competitive in the industry. Friends who know cars will naturally think of "trying their best" in parts procurement, and engines are an important part of procurement. When it comes to trucks, the pursuit of profit naturally continues the consistent operating principle.

Then an interesting question comes: why not choose Weichai engine and embrace it to maximize profits? The reasons are nothing more than the following:

First of all,Tan Xuguang and the Weichai it manages are tough and strong, which is well known to women and children in the industry. Weichai sells engines with the ultimate goal of "profit", and Weichai is a listed company. "Being responsible to shareholders" means maintaining the company’s extremely high profitability, and a shiny financial statement is conducive to the stock’s rise.

Compared with large families such as Qingdao Liberation, Sany Truck is really difficult to be a guest of Weichai. When it comes to the purchase price of engines, Sany Truck naturally lacks confidence.

Although the hydraulic power system with Weichai in "Linde Hydraulic+Weichai Engine" is a strategic partner, Weichai will not shake the sales bottom line, and the price is convenient, so it will naturally not "give the green light".

In this respect, Shaanxi Automobile is afraid to have a say. Earlier, it was rumored that although Tan Xuguang was the chairman of Shaanxi Heavy Duty Truck, the engines sold by Weichai to Shaanxi Heavy Duty Truck were higher than those sold to other brands!

Now, Sinotruk has been recruited by Tan Xuguang. Earlier, some media revealed that Tan Xuguang had publicly stated that in the future development plan, "be the first, and Shaanxi Heavy Duty Truck be the second!" （→→Click here to view the original speech.←)Of course, these are just Jianghu legends, and we certainly don’t know the specific supply price.

Secondly,Doing low price and pursuing profit is both intentional and helpless for Sany Heavy Truck. Looking at the market, in the 8×4 truck market, mainstream brands such as Jiefang, Sinotruk and Ou Man have given users enough choices, except for the price, it can be said that there is no bright spot to attract users.

Not surprisingly, Sany truck will also adopt the strategy of "high allocation and low price" to provoke the nerves of the market. The price will go down and the profit margin will be maintained. Controlling the manufacturing cost is almost the only way out. At this time, Weichai engine is not the best choice!

Thirdly, choosing Fukang engine is a happy thing for Futian and Sany trucks. After Fukuda bought Baowo, he entered the business curse. The more he worked, the more he lost. The stock also bottomed out one after another, and the mountains were green.

In the end,When the underpants are almost on, I realize that commercial vehicles and passenger cars are not the same thing at all. The glory of Ou Man and now is not reproducible! After being handled in 2018, restoring profitability has become a top priority for Futian.

Fukuda naturally knows that the probability of "31" cannot sign a big order in a short period of time, but a small fly is also meat. Come here, the price is negotiable, sell it without losing money!

Seeing this, JAC smiled and hid his fame and achievements! As the old saying goes, crying children have milk to eat. As long as you want to buy a Jianghuai Geer truck, you can choose the domestic engine, otherwise he will lose!

After the procurement of various parts was properly arranged, Liang Linhe, the chairman of Sany Heavy Truck, took the lead in pre-heating the release of new cars on the video social platform. If the market performance is as expected, the profitability will be greatly guaranteed. Of course, this is what Fukuda hopes to see.

Full competition among enterprises is conducive to the development of the industry, and monopoly can only make the industry go backwards. The entry of Sany truck will undoubtedly provide more choices for users and the market. The joining of the new army will inevitably prompt the old car companies to pay more attention to the industry and examine their own development. At the same time, I also hope that users who are optimistic about the Sany truck ready to start can live up to expectations! (Text/Truck House Contributor: Flower is not a flower)