Diversified formats and full of creativity … The night here is lively again.

　　Xinhua News Agency, Shenzhen, May 9 th, crowded restaurants and bars, creative night shopping and night tours … … Under the normalization of epidemic prevention and control, noise and excitement returned to the night of the city.

　　At 8 o’clock on the evening of the 7th, the entrance of a rotisserie in Futian, Shenzhen was full of guests waiting for their seats. "Futian District subsidizes consumers. The passenger flow on May 1 this year increased by about 10% compared with 2019, which exceeded our expectations. There are often queues at night, and it is generally not until 9: 30 that the queuing phenomenon can be reduced. " Manager Deng Qining said.

　　During the "May 1" period, the sales data of COCO Park in Futian Xinghe increased by about 10% compared with the same period of last year. The total passenger flow of Wanxiang Tiandi in Shenzhen exceeded 600,000, and the retail sales increased by 13% compared with the same period of last year. The total passenger flow of Wanxiang City in Shenzhen exceeded 150,000, and the retail sales increased by 14%… …

　　The relevant person in charge of Shenzhen Power Supply Bureau said that the daily electricity consumption of Shenzhen Luohu Vientiane City Business Circle, Futian Shopping Park Business Circle and Nanshan Coastal City Business Circle has recovered to the same level last year.

　　The relevant person in charge of Shenzhen Longhua District Bureau of Commerce said that Longhua has formed a series of policies and measures to support the development of night economy, hoping that after a period of efforts, it will form a pattern of night economic development with reasonable layout, perfect functions, diversified formats and standardized management.

　　At the same time, extending business hours has also become the focus of some businesses. Zhang Yanjun, deputy general manager of Shenzhen Suning.cn Sales Co., Ltd. said that during the May 1 ST period, the business of Suning.cn stores was extended to 24: 00, and the overall night sales increased by more than 260% year-on-year.

　　"We plan to extend the business deadline from 10 pm to 12 pm in the future." Li Wenkai, deputy general manager of the COCO Park project in Futian Xinghe, said that many merchants also welcomed this, and some restaurants indicated that they could add casserole porridge and other dishes for late-night stalls.

　　New elements, new ideas and new formats make the fire of night economy burn more and more brightly.

　　The original clothing shopping bill of more than 400 yuan, due to consumption at night, only needs to pay more than 200 yuan. A Shenzhen netizen took a screenshot of such a bill on Weibo.

　　Recently, Luohu District, Shenzhen is distributing a total of 80,000 night coupons in batches, with a total discount of 10 million yuan. Users can use them in retail stores, restaurants and other places in the district from 6 pm to 2 am the next day, with a discount rate of 50%.

　　Cultural activities full of urban characteristics also glow with new vitality on the Internet. Due to the consideration of epidemic prevention and control, the Nanshan Pop Music Festival, which has been held for 8 times, was moved to the Internet this year, and it was also broadcast to the world free of charge through platforms such as Shenzhen Radio and Television, Tencent and Cool Dog. It brought theme concerts such as nature, martial arts and bel canto to the audience for three consecutive nights, and the online audience reached 15 million.

　　Cao Zhongxiong, executive director of the New Economic Research Institute of China (Shenzhen) Comprehensive Development Research Institute, said that night economic recovery is not only a signal of China’s economic recovery, but also a driving force for economic growth. "Night economy is an important part of consumption. Under the background of greater pressure on foreign trade and investment, the development and innovation of night economy in the future will become new kinetic energy for economic growth."

　　Many experts believe that with the rapid development and continuous integration of 5G, Internet, smart cities and smart terminals, the night economy will present more "innovative ideas" in terms of scenes, contents, functions and formats.

　　Xu Guangjian, a professor at the School of Public Administration of China Renmin University, believes that the future "night economy" should have more room for development and exploration in culture, tourism, entertainment, film and television, exhibitions and other formats, and industrial development will increase employment, increase economic income and help the development of new urbanization. (Reporter: Sun Fei, Chen Yuxuan, Simomo, Liang Xu)