After donating 1.30 billion, Lei Jun once again responded that Xiaomi has no core technology: the "least good at" 5G standard patents have entered the top ten in the world

On the afternoon of November 29, Lei Jun, the founder, chairperson and CEO of Xiaomi Group, gave a speech at the 9th Wuhan University Alumni Luojia Forum, a 1987 computer department alumnus of Wuhan University, confessed his feelings and blessed his alma mater.

Lei Jun attended the celebration of the 130th anniversary of Wuhan University. Photo by Gao Yong, reporter of Changjiang Daily

"Today is the 130th anniversary of my alma mater, Wuhan University. Here, I would like to extend my sincerest and warmest congratulations to my alma mater. Happy 130th birthday to Wuhan University!"

"At the 9th Alumni Luojia Forum held by my alma mater, I am honored to be invited to share as a guest speaker again. I have always had an unforgettable love for my alma mater. The small achievements I have achieved today are inseparable from the training of my alma mater back then. It was from Wuhan University that I embarked on the road of scientific and technological exploration."

The following is the full text of the speech.

Dear teachers, seniors, and students, good afternoon!

I am Lei Jun, a 1987 alumnus. First of all, I would like to extend my sincerest and warmest congratulations to my alma mater. Happy 130th birthday to Wuhan University!

I have always had an unforgettable love for my alma mater, and the small achievements I have achieved today are inseparable from the training of my alma mater in those years. It can be said that Wuhan University has shaped me, allowed me to find my dream, learned the way to learn, and gave me the most precious wealth in my life. No matter where I go, I will always think of the great support and care given by my alma mater, and my heart is full of gratitude.

01

"Wuhan University is the best university in the world"

Five years ago, also here, I once said: In my heart, Wuhan University is the best university in the world, no one. This sentence caused a huge response on the Internet. In fact, it doesn’t matter. If everyone feels that there is a gap, all our teachers and students of Wuhan University and Wuhan University alumni have a common goal: to build our alma mater into the best university in the world!

What’s so great about Wuhan University?

Not only is it a long history, achievements and many masters, just talking about the campus environment, our Wuhan University is definitely the best. Take the architecture as an example, the old zhai house, the old library, the old gymnasium, etc., which fully reflects the ideological pattern of ancient and modern, and the integration of East and West. It is a classic business card of Chinese universities and a warm picture that we will always remember in our hearts.

Of course, what’s more important is the humanistic environment of Wuhan University. The most attractive thing about Wuhan University is that it pays special attention to the free development of people, the style of study is diverse and inclusive, and it never allows students to study, but allows students to fully develop independently. The teachers are also very friendly, and the relationship between teachers and students is very harmonious. Let me give a small example. When I was in school, the teachers rarely delayed the class, because once the class was delayed, the students knocked on the table to protest, and the teacher immediately understood.

In August this year, I held my fourth annual speech, with the theme of "Growing Up", which mainly told me how I went to college and started a business. Most of the content was about Wuhan University. At that time, Secretary Huang Taiyan also came to the scene to support. There are so many friends on the scene today, I ask a question, how many people have seen my speech in August?

In my memory, there are a lot of stories about Wuhan University, and I only told a small part of them in my speech, mainly five experiences: just entering the university, watching "Silicon Valley Fire" in the library; completing four years of college credits in two years; how to become a program master; undergraduate ** in the journal; and the experience of trying to start a business in college.

I cut a short video for you to watch.

Some netizens commented: This is a large-scale recruitment promotion of Wuhan University. This netizen is right, this speech is to promote Wuhan University and to warm up for Wuhan University’s 130-week celebration.

Wuhan University also had a crucial impact on me: it was here that I embarked on the path of scientific and technological exploration.

02

My path to technological exploration

2.1 The path to take in life

Before the college entrance examination, I like chemistry and wanted to apply for the Department of Chemistry at first. I have a good brother who wants to apply for computer science. I just temporarily changed my volunteer and applied for the Department of Computer Science of Wuhan University.

Looking back now, everything was the best arrangement. As soon as I entered college, I fell madly in love with programming, which can be said to be "addicted to it, and I can’t extricate myself".

There were too few opportunities to get on the computer in that era, and I thought of many ways, and even did such "bad things" with my classmates – sneaking through the windows in the middle of the night, sneaking into the computer room, playing with the computer all night, and almost being caught by the teacher on the spot. Of course, this was wrong, and I have to thank my alma mater for its tolerance.

The teachers have always encouraged us to continue to explore and innovate in technology. Coupled with the free and relaxed environment and laboratory conditions, I have the courage to set no limits. At that time, I dabbled in a very wide range, writing encryption software, antivirus software, financial software, CAD software, Chinese systems, etc., and also did hardware like Hanka.

Today, I can still find the code I wrote when I was a sophomore on the Internet. A memory management software called RI, this small software is very popular. At that time, I simply open-sourced it. Why open-source it? The main reason is to show off my skills, write such a good code, let everyone see it, and challenge the experts in the country.

Therefore, I feel that when you are young, you should try as much as possible, broaden your horizons, and enrich your "arsenal".

2.2 Hold the banner of national general software

After graduation, I joined Kingsoft as employee No. 6, participating in the development of office software.

Many friends may not be familiar with the fact that large-scale commercial software such as office software is extremely difficult to develop. At present, the world mainly includes Microsoft Office and Kingsoft WPS.

WPS was born in 1988 and experienced great success, but by 1996, "there was Microsoft before, and then there was piracy", and it was in a desperate situation. In the most difficult days, we discussed many times whether to continue to do WPS. In fact, from a business perspective, there was no reason to continue.

There is only one reason why we have never given up: WPS is the banner of national universal software, and we cannot let this flag fall in our hands.

To keep doing WPS, the most difficult thing is to find a way to survive. We make various tools and software such as Kingsoft Word and Kingsoft Drug Tyrant, and we make games, etc. We find survival space in the gaps that Microsoft does not want to do or disdains to do, and work hard to make money. Then, use the money earned to support the WPS team, insist on continuous research and development and continuous improvement, and fight a long-term war.

Of course, it is impossible to win by making small repairs to the original architecture alone. By 2002, we had made an important decision to rewrite WPS from scratch with all the money we had worked so hard to save over the years, a total of 40 million yuan in cash, a handful of All-in. This was a very difficult decision, involving the rewriting of tens of millions of lines of code, which required great courage and determination. We worked on it for 3 years, and finally in 2005, we completed a new architecture. We have made great efforts to build this architecture, and we can proudly say that it represents the most advanced level of office software in the past 20 years, and it has been used to this day.

In this protracted battle, Jinshan endured a long period of loneliness and suffering. At that time, there were not many people who understood us, nor did they cheer for us. We just thought we should do it.

In 2011, I became the chairperson of Jinshan, leading the transformation of Jinshan mobile Internet. The advantages of WPS rewriting architecture are reflected. This time, we finally overtook Microsoft Office and became the best office software for mobile end and the largest market share in China. After 20 years of groping in the dark, Jinshan has finally regained the glory of its early days.

In 2019, after 31 years of perseverance, Kingsoft WPS finally went public.

At that time, the entire IT industry said that WPS was a hardcore technology hero dream and the most inspiring story in China’s software industry.

Today, the number of WPS MAU equipment has exceeded 586 million, R & D expenditure accounts for more than 35%, and R & D personnel account for more than 60%.

The breakthrough of hard-core technology relies on lasting resilience and persistence. The counterattack of WPS is the victory of persistence.

To this day, when it comes to autonomous control and domestic substitution, in the field of office software, WPS has never worried anyone.

The history of WPS has also proved that with enough perseverance, Chinese engineers, scientists, and entrepreneurs can all succeed in any field of hard-core technology.

2.3 From software to hardware

In the long-term battle of Jinshan, at the age of 40, I once again ventured into the field of hardware technology.

In 2010, in a small office in the Silver Valley Building of Baofusi Bridge in Beijing, I founded Xiaomi with 13 colleagues.

A programmer who had been working in software and the Internet for 20 years, and suddenly stepped into the hardware industry, can be said to be "ignorant and fearless". But the most important thing I did at Wuhan University gave me inexplicable confidence. As long as I have the ability to learn, there are no problems that cannot be solved.

Later, as everyone knows, Xiaomi won a fantastic start, but also encountered tremendous difficulties due to the lack of a solid foundation in hardware capabilities. At the most dangerous and difficult moment, in May 2016, I had to personally take over the mobile phone department, leading the team to seriously make up lessons and focus on hardcore technology.

Speaking of which, the courage to directly manage hardware research and development is still the confidence given to me by Wuhan University. Back then, when I was at Wuhan University, I soldered circuit boards and made programmable chips. Although I am not proficient, it can be regarded as some hardware basics.

At that time, I had more than 20 meetings every day, while learning the latest technology of mobile phone hardware, discussing engineering plans with my colleagues, and frantically recruiting the best engineers to expand the team and enhance the research and development strength. Looking back now, those more than a year were simply not a human life, and even cats and dogs could not stand it. But there is no wasted effort in the world. Just like practicing programming at Wuhan University, my hardware technology level soon improved.

In March 2021, Xiaomi Group officially announced the construction of a car, and I began to learn the technology of the car frantically. I will share it with you after Xiaomi Auto is officially launched.

2.4 In the next decade, from "striving" to "leading"

Xiaomi’s mission is to "insist on making good products that move people’s hearts and are affordable, so that everyone in the world can enjoy the good life brought by technology", which determines that Xiaomi must be a technology company.

Many people still have many misunderstandings about Xiaomi. What is the misunderstanding? Someone always says, "Xiaomi is an assembly plant, Xiaomi has little investment in research and development, and Xiaomi has no core technology."Overall, Xiaomi does have a certain gap compared to the world’s top technology companies. But as a 13-year-old company, Xiaomi’s investment and strength in research and development are still quite strong.

Let me report a set of figures: in the past five years, Xiaomi’s R & D investment has reached a compound annual growth rate of 38.4%. In 2022, Xiaomi’s R & D investment was 16.20 billion yuan, and it is expected to reach 20 billion yuan in 2023. In the next five years, more than 100 billion yuan will be invested in technology research and development. What is the level of 16.20 billion yuan? In September this year, the National Bureau of Statistics, the Ministry of Science and Technology, and the Ministry of Finance issued the "Statistical Communiqué on National Science and Technology Investment in 2022", and the national R & D investment 3.07829 trillion. Xiaomi’s R & D investment has accounted for 0.53% of all R & D expenditures in the country, including the sum of central enterprises, state-owned enterprises, universities, research institutions, and

Let’s take another example, let’s take a field that Xiaomi may be the least good at in everyone’s eyes, 5G standard patents. This field is the strength of communication equipment manufacturers, and it requires accumulation and precipitation in particular, and it takes years to endure. But even so, in the "5G Standard Essential Patent Declaration Valid Global Patent Family Enterprise Ranking" released by the China Institute of Information and Communications this year, Huawei is the world’s leader, accounting for 14%; while Xiaomi patents account for 4.1%, which has entered the top ten in the world.

On the issue of misunderstanding, I have also been troubled. Later I want to understand that there is no need to be torn, the key depends on your own growth.

On the other hand, when you compare 13-year-old Xiaomi with Apple, Samsung, and Huawei, you have extremely high expectations and requirements for us. However, rice is eaten bite by bite, and the road is taken step by step. I believe that as Xiaomi continues to increase its investment in research and development and its strength becomes stronger and stronger, we will definitely be able to win everyone’s trust and recognition by virtue of our own continuous growth.

In August this year, I announced Xiaomi’s strategic goal for the new decade: to invest heavily in the underlying core technology and strive to become a new generation of global hard-core technology leaders.

Just last month, we just released Xiaomi Surging OS, which is the world’s first "people, cars, and home ecosystem" operating system. Xiaomi Surging OS took 7 years of research and development, and more than 5,000 engineers participated in an unprecedented system underlying reconstruction. It will become the "public base for the interconnection of all things" in the future world, ready for tens of billions of devices and tens of billions of connections in mobile phones, homes, cars and other scenarios.

At the same time, Xiaomi has been working on many cutting-edge technologies, such as AI, chips, intelligent manufacturing, and humanoid robots.

I tell my colleagues inside the company that greatness is made, and we must be firm and patient enough. Xiaomi has only been around for 13 years, and we must be firm for at least 30 years before we can become a truly great company. This is an interesting phenomenon. In the field of hard core technology and manufacturing, almost all truly great companies have experienced more than 30 years of experience.

Why 30 years? Because 30 years is the time for generations of engineers to build a deep and leading technology system; it is the time required to grow to a sufficient scale to catch up with and surpass the original giants in the relevant industry. On the other hand, a technology company needs to go through several ups and downs and experience the test of industry and macro cycles in order to establish a solid industrial foundation and form a deep influence and leadership on the industrial chain.

The development of China’s hard-core technology has gradually participated in global competition since the 1990s, and is crossing the 30-year test threshold. On the one hand, China’s technology companies are catching up with the world’s top R & D technology level in the current low-level technology tracks; on the other hand, a new round of scientific and technological revolution and industrial transformation is surging, and the cutting-edge hard-core technology strength is the decisive force.

Modern technology is a global battle for technology, resources, talent, and markets. We must seize the opportunity to win the future. In the current geopolitical environment, the more we face blockade and suppression, the less we can engage in self-isolation and self-isolation. We must always uphold a broad vision and mind. On the one hand, we are self-reliant and open-minded, and we will use the global advantageous resources to our advantage, forming an open innovation ecosystem with global competitiveness, and constantly moving towards the high end of the global value chain.

03

Gratitude and responsibility

3.1 The grace of a drop of water, the spring returns

During my college years and during my entrepreneurial career, I received a lot of help from people, and I have always been grateful.

I often ask myself: what should I do for my alma mater? What should I do for this era?

This morning, I finally fulfilled a major wish: I personally donated 1.30 billion cash to my alma mater as a birthday gift to support Wuhan University’s basic discipline development, scientific and technological innovation and college student training.

This wish originated more than 30 years ago. I grew up in an ordinary family in a county seat. When I was studying at Wuhan University, my family was very burdened, and I was determined to survive on my own.

So I studied very hard and worked very hard to get the scholarship. I once won the highest scholarship at Wuhan University at that time: 2,000 yuan, a huge sum of money from a donation from a company. I was particularly moved at that time, and I still clearly remember that on the podium, I secretly swore in my heart: When I have the ability, I will return it ten times, a hundred times, ten thousand times.

Six years after graduation, in 1997, at the age of 27, with a salary of about 4,000 yuan, I started my first donation to my alma mater, which was to establish the Lei Jun Scholarship (then called the Tengfei Scholarship) in the School of Computer Science. Since then, it has been donated for 26 consecutive years. In 2017, I finally donated a building at Wuhan University, and in June this year, the Lei Jun Building was officially completed.

Today, I decided to donate 1.30 billion, and I am very excited.

Struggling for a lifetime, what is it for? Different people have different answers. For me, being able to donate to my alma mater is one of the most worthwhile things to do.

However, I never advocate comparisons in donations. Everyone can give back to their alma mater with practical actions, and they can contribute money and make a strong contribution. This event has many, many alumni donations, and every donation is the love of alumni to their alma mater, and the weight is equal.

My donation this time focuses on three main directions: supporting basic research in the six major disciplines of mathematics, physics, literature, history and philosophy, supporting technological innovation in the field of computer science and technology, and supporting the training of college students. It is to enable more engineers, scientists, and technology entrepreneurs to appear in China, so that China can have more Huawei, more Xiaomi, more BYD, and more Ningde era. With more such people and companies, China’s hard-core technology will continue to rise and develop, and the forces supporting China’s hard-core technology will continue to emerge. Only then can we continue to lead the development of global science and technology, create a better life, and create a better and fairer world where everyone can continue to share the fruits of development.

3.2 Wuhan University spirit, endless life

Today, we gather here to celebrate the 130th anniversary of Wuhan University, not only the glorious history and great achievements of Wuhan University, but also the spiritual outlook and future blueprint of Wuhan University.

The history of the 130th anniversary of Wuhan University, as well as the revival of China and the changes in the world witnessed by Wuhan University in the past 130 years, tell us that we still have to believe. Believe in dreams, believe in persistence, believe in endless power, and believe in something beautiful and resilient that can cross the vicissitudes of life.

Finally, congratulations to the 130th anniversary of the alma mater, wish Wuhan University forever young; wish all Wu University people a bright future!

Thank you very much.

(Source: Lei Jun WeChat official account)

70 years of 7th generation car – looking back at the old days of "rolling wheels" from the liberation truck "Seventh Generation" cruise

70 years of 7th generation car - looking back at the old days of "rolling wheels" from the liberation truck "Seventh Generation" cruise

  On July 15, 1953, the first automobile factory in China, the First Automobile Factory, was laid in Changchun City, Jilin Province, and the new China automobile industry began to take off. This is the venue of the FAW’s groundbreaking ceremony (file photo).

  On June 26, FAW Jiefang Automobile Co., Ltd. held a "seventy-year journey of leadership"
Continuing Glory to the Future "themed Liberation Seventh Generation Truck Parade, from the first generation CA10 model to the latest generation J7 model," Seventh Generation "Liberation Trucks paraded the streets of Changchun," Automobile City ", to celebrate the 70th anniversary of FAW’s establishment.

  As the "eldest son of the republic" of the automobile industry, FAW has grown together with China’s automobile industry since it broke ground on July 15, 1953. The launch of the first Liberation truck ended the history of China’s inability to produce automobiles and opened a new chapter in the automobile industry of New China.

  For decades, Liberation Trucks have been riding in China, participating in and witnessing the great leap in China’s economic and social development.

  Xinhua News Agency

70 years of 7th generation car - looking back at the old days of "rolling wheels" from the liberation truck "Seventh Generation" cruise

  On July 13, 1956, the first Jiefang car rolled off the assembly line (file photo).

  Xinhua News Agency

70 years of 7th generation car - looking back at the old days of "rolling wheels" from the liberation truck "Seventh Generation" cruise

  On July 15, 1986, with the enthusiastic applause, firecrackers, and suona sounds, brand-new CA-141 vehicles of various colors rolled off the assembly line one after another (file photo).

  Xinhua News Agency

70 years of 7th generation car - looking back at the old days of "rolling wheels" from the liberation truck "Seventh Generation" cruise

  In 1995, Jiefang’s third-generation 6-ton flat-head diesel car began mass production. This is workers assembling vehicles on the production line (file photo).

  Xinhua News Agency

70 years of 7th generation car - looking back at the old days of "rolling wheels" from the liberation truck "Seventh Generation" cruise

  On July 15, 2001, the 3 million Jiefang truck drove down the FAW group company final assembly line. This is the workers carefully decorating the 3 million Jiefang truck.

  Xinhua News Agency reporter, photo by Xu Jiajun

70 years of 7th generation car - looking back at the old days of "rolling wheels" from the liberation truck "Seventh Generation" cruise

  This is a photo taken on July 13, 2003 of China FAW Group’s "liberation" truck waiting for foreign delivery.

  Xinhua News Agency reporter, photo by Xu Jiajun

70 years of 7th generation car - looking back at the old days of "rolling wheels" from the liberation truck "Seventh Generation" cruise

  On December 28, 2004, China’s first automobile group company held an event in Changchun to celebrate the 1 million car sold in 2004. FAW thus became the first automobile company in our country to produce and sell 1 million cars annually.

  Xinhua News Agency

70 years of 7th generation car - looking back at the old days of "rolling wheels" from the liberation truck "Seventh Generation" cruise

  On July 15, 2007, the 6th generation of Jiefang Automobile’s world-class J6 truck rolled off the assembly line in Changchun.

  Xinhua News Agency

70 years of 7th generation car - looking back at the old days of "rolling wheels" from the liberation truck "Seventh Generation" cruise

  On October 20, 2009, the 10 million car of 2009 was born in Changchun FAW. China became the third country after the United States and Japan to produce more than 10 million cars a year, entering the ranks of 10 million car countries. This is the 10 million car in China produced by FAW Liberation workers in 2009.

  Xinhua News Agency reporter, photo by Jiang Lin

70 years of 7th generation car - looking back at the old days of "rolling wheels" from the liberation truck "Seventh Generation" cruise

  On April 18, 2018, FAW Jiefang’s seventh-generation truck product J7 rolled off the production line in Changchun.

  Photo by Xu Chang, Xinhua News Agency reporter

70 years of 7th generation car - looking back at the old days of "rolling wheels" from the liberation truck "Seventh Generation" cruise

  On July 13, 2021, the 8 million Jiefang truck independently developed by our country rolled off the assembly line in Changchun. This is a group photo of the guests participating in the rolling off ceremony with the 8 million Jiefang truck.

  Photo by Zhang Nan, Xinhua News Agency reporter

70 years of 7th generation car - looking back at the old days of "rolling wheels" from the liberation truck "Seventh Generation" cruise

  On June 26, FAW Jiefang trucks were displayed in front of the No. 1 gate of the China First Automobile Group Co., Ltd. (drone photo).

  Photo by Xu Chang, Xinhua News Agency reporter

70 years of 7th generation car - looking back at the old days of "rolling wheels" from the liberation truck "Seventh Generation" cruise

  On June 26, visitors viewed the FAW Jiefang truck (drone photo) on display in front of Gate 1 of the China First Automobile Group Co., Ltd.

  Photo by Xu Chang, Xinhua News Agency reporter

70 years of 7th generation car - looking back at the old days of "rolling wheels" from the liberation truck "Seventh Generation" cruise

  On June 26, FAW Jiefang trucks were displayed in front of the No. 1 gate of the China First Automobile Group Co., Ltd. (drone photo).

  Photo by Xu Chang, Xinhua News Agency reporter

70 years of 7th generation car - looking back at the old days of "rolling wheels" from the liberation truck "Seventh Generation" cruise

  FAW Jiefang trucks drive through the streets of Changchun on June 26 (drone photo).

  Photo by Xu Chang, Xinhua News Agency reporter

70 years of 7th generation car - looking back at the old days of "rolling wheels" from the liberation truck "Seventh Generation" cruise

  FAW Jiefang trucks drive through the streets of Changchun on June 26 (drone photo).

  Photo by Xu Chang, Xinhua News Agency reporter

70 years of 7th generation car - looking back at the old days of "rolling wheels" from the liberation truck "Seventh Generation" cruise

  On June 26, FAW Jiefang trucks drove through the streets of Changchun.

  Photo by Xu Chang, Xinhua News Agency reporter

70 years of 7th generation car - looking back at the old days of "rolling wheels" from the liberation truck "Seventh Generation" cruise

  On June 26, FAW Jiefang trucks drove through the streets of Changchun.

  Photo by Xu Chang, Xinhua News Agency reporter

70 years of 7th generation car - looking back at the old days of "rolling wheels" from the liberation truck "Seventh Generation" cruise

  On June 26, visitors took photos of FAW Jiefang’s first-generation CA10 truck at the event site.

  Photo by Xu Chang, Xinhua News Agency reporter

70 years of 7th generation car - looking back at the old days of "rolling wheels" from the liberation truck "Seventh Generation" cruise

  On June 26, visitors visited the FAW Jiefang truck products on display at the event site.

  Photo by Xu Chang, Xinhua News Agency reporter

70 years of 7th generation car - looking back at the old days of "rolling wheels" from the liberation truck "Seventh Generation" cruise

  On June 26, a media reporter photographed the logo "First Automobile Factory" on the body of FAW Jiefang’s first-generation CA10 truck at the event site.

  Photo by Xu Chang, Xinhua News Agency reporter

70 years of 7th generation car - looking back at the old days of "rolling wheels" from the liberation truck "Seventh Generation" cruise

  This is the cab of FAW Jiefang’s first-generation product CA10 model truck taken on June 26.

  Photo by Xu Chang, Xinhua News Agency reporter

70 years of 7th generation car - looking back at the old days of "rolling wheels" from the liberation truck "Seventh Generation" cruise

  On June 26, the liberation truck parade convoy drove on Renmin Street in Changchun City (drone photo).

  Photo by Zhang Nan, Xinhua News Agency reporter

70 years of 7th generation car - looking back at the old days of "rolling wheels" from the liberation truck "Seventh Generation" cruise

  On June 26, a cruise convoy of Liberation trucks drove down Renmin Street in Changchun City.

  Photo by Zhang Nan, Xinhua News Agency reporter

70 years of 7th generation car - looking back at the old days of "rolling wheels" from the liberation truck "Seventh Generation" cruise

  On June 26, a cruise convoy of Liberation trucks drove down Renmin Street in Changchun City.

  Photo by Zhang Nan, Xinhua News Agency reporter

70 years of 7th generation car - looking back at the old days of "rolling wheels" from the liberation truck "Seventh Generation" cruise

  On June 26, a cruise convoy of Liberation trucks drove down Renmin Street in Changchun City.

  Photo by Zhang Nan, Xinhua News Agency reporter

70 years of 7th generation car - looking back at the old days of "rolling wheels" from the liberation truck "Seventh Generation" cruise

  On June 26, a cruise convoy of Liberation trucks drove down Renmin Street in Changchun City.

  Photo by Zhang Nan, Xinhua News Agency reporter

70 years of 7th generation car - looking back at the old days of "rolling wheels" from the liberation truck "Seventh Generation" cruise

  On June 26, a cruise convoy of Liberation trucks drove down Renmin Street in Changchun City.

  Photo by Zhang Nan, Xinhua News Agency reporter

[Editor in charge:

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2021 winter inverter air conditioner sales rankings: Xiaomi fourth, Midea second, the top is not controversial

Although it has now entered the cold winter season, this stage is not the peak sales season of air conditioners. Normally, this period should be a period of relatively dismal air conditioner sales. However, unexpectedly, in the winter of 2021, the sales of air conditioners are very hot, especially 1.5 inverter air conditioners have become the mainstream, accounting for most of the sales. It can be seen from the air conditioner sales rankings of e-commerce platforms that Midea ranks second in the monthly sales list of air conditioners. As expected, it is still the air conditioner overlord Gree. The best sales are of course the most popular. So, what is the specific situation of these most popular air conditioners? Interested friends, let’s take a look together?

First place: Gree 1.5-horse Yunjia new energy efficiency inverter air conditioner [Reference price: 2699 yuan]

In the winter of 2021, the best sales of air conditioners is still the air conditioner overlord Gree. Gree’s 1.5-horse Yunjia new energy-efficiency inverter air conditioner ranks first in the sales list with monthly sales of nearly 200,000 units.

Gree 1.5 HP Yunjia is a cooling and heating inverter air conditioner with new three-stage energy efficiency. The compressor has a circulating wind energy capacity of 690 cubic meters per hour, adopts the fourth generation automatic washing, and supports high temperature sterilization at 57 degrees Celsius. Noise is as low as 18dB (A). Gree Air Conditioning has launched after-sales services with a 10-year warranty to solve consumers’ worries.

Gree 1.5-horse Yunjia has a new three-level energy efficiency APF of 4.21, which is higher than the 4.0 of the new national standard. That is to say, under the same heating or cooling conditions, Gree 1.5-horse Yunjia has better energy-saving effect than international standards and saves electricity. At the same time, Gree air conditioners also use three energy-saving and power-saving control systems: refrigerant flow, temperature and humidity, and comfort control.

Gree Yunjia air conditioner has set up a variety of sleep modes in terms of regulation. The wind speed is adjustable at 7 gears, and it has functions such as rapid cooling, rapid heating, heating and anti-cold air, dehumidification, and fluorine deficiency protection. The current reference price of Gree’s 1.5-horse Yunjia inverter air conditioner is 2699 yuan. From the excellent performance stability and reputation of Gree air conditioner, this price is very generous. This may also be one of the reasons why this air conditioner has become the sales champion.

Second place: Midea 1.5 horses, Smart Arc II new energy efficiency cooling and heating inverter air conditioner [Reference price: 2399 yuan]

Midea’s 1.5-horse Smart Arc II new energy-efficient cooling and heating inverter air conditioner ranks second in the sales list with monthly sales of nearly 120,000 units.

Midea 1.5 horses, Smart Arc II new energy-efficient cooling and heating inverter air conditioner, the same size as 1.5 horses, new third-level energy efficiency. This is an air conditioner suitable for installation in an area of 15 to 23 square meters, supports 60-second rapid heating and 30-second rapid cooling, with low noise, intelligent light sense, upgraded self-cleaning, APP remote control and other functions

Midea 1.5 horses, Smart Arc II has a new three-level energy efficiency APF of 4.28, which is higher than the new three-level national standard of 4.0, and also higher than the first Gree 1.5-horse Yunjia’s efficiency value of 4.21. According to theory, under the same heating or cooling conditions, Midea 1.5 horses, Smart Arc II has better energy-saving effect than Gree 1.5-horse Yunjia, and will also save more power.

Midea 1.5 horses, Smart Arc II air conditioner has a very practical highlight, that is, it can be remotely controlled through the mobile APP. It can also be controlled by voice, no need to do it, just move your little mouth and say a word to get it all done. Midea 1.5 horses, Smart Arc II new energy-efficient cooling and heating inverter air conditioner The current reference price is 2399 yuan, which is cost-effective and supports 10-year warranty service.

Third place: Hualing 1.5-horse inverter heating and cooling air conditioner [Reference price: 2249 yuan]

Hualing 1.5 inverter heating and cooling air conditioning monthly sales of nearly 90,000 units ranked third in the sales list.

Hualing’s 1.5-horse variable frequency heating and cooling air conditioner is a new level of energy efficiency air conditioner, which supports mobile phone intelligent remote control, has high temperature self-cleaning function, supports quick heating and quick cooling, and has 56 degrees Celsius intelligent bacteria self-cleaning function. Deep cleaning is performed when high temperature steam lasts for more than 30 minutes.

Hualing 1.5 hp variable frequency heating and cooling air conditioner has a new level of energy efficiency. APF value is about equal to 5.27, higher than the new level of international standards. The cooling power is 750W, the heating power is 1320W. The circulating air volume is as high as 630 cubic meters per hour.

Hualing 1.5-horse inverter heating and cooling air conditioner can also be remotely controlled using the Mercure APP of Midea Air Conditioning. At the same time, it supports Bluetooth to follow Hualing Zhilian Mini Program to control and touch Ling Soul sticker control. It can be said that smartphones can fully control Ling air conditioners. The current reference price of Hualing 1.5-horse inverter heating and cooling air conditioner is 2249 yuan. As a first-class energy-efficient air conditioner, the price is so kind, which is also the main reason why Hualing air conditioner sales are second only to Midea air conditioners. Hualing air conditioner supports 6-year quality assurance of the whole machine.

Fourth place: Xiaomi’s 1.5-horse new energy-efficient inverter heating and cooling air conditioner [Reference price: 1999 yuan]

Millet 1.5 new energy efficiency inverter heating and cooling air conditioning monthly sales of nearly 60,000 units ranked fourth in the sales list.

Xiaomi’s 1.5-horse new energy-efficient inverter heating and cooling air conditioner, the same size as the above three, is 1.5 horses, and the new three-level energy efficiency. The best use area of this air conditioner is 16 to 20 square meters, supports quick heating and quick cooling, and the noise is as low as 23dB (A). The whole house is connected, intelligent self-cleaning, and using DC frequency conversion technology, DC frequency conversion air conditioner will save more power.

Xiaomi’s 1.5-hp new energy-efficiency inverter heating and cooling air conditioner adopts the new three-level energy efficiency. The APF value is about equal to 4.13, which is higher than the old three-level energy efficiency standard value, and the energy saving is about 10.4% compared with the old three-level energy-efficiency air conditioner. The circulating air volume is as high as 650 cubic meters per hour, which is higher than the third Hualing.

Xiaomi’s 1.5-horse new energy-efficiency inverter heating and cooling air conditioner has been connected to the whole house Internet ecology. It supports Mijia APP for remote control, and also supports Xiao Ai’s voice control. That is to say, the mobile phone can control all the functions of Xiaomi’s air conditioner, and the mobile phone is also a remote control. The current reference price of Xiaomi’s 1.5-horse new energy-efficiency inverter heating and cooling air conditioner is 1999 yuan. This kind price determines the high cost performance of Xiaomi’s air conditioner, which may also be the main reason why the sales of Xiaomi’s air conditioner can squeeze into the top four. Xiaomi air conditioner supports 6-year quality assurance of the whole machine.

Fifth place: Oaks 1.5-horse new level 1 energy efficiency inverter heating and cooling air conditioner [Reference price: 2399 yuan]

Oaks 1.5 new 1-horsepower energy efficiency inverter heating and cooling air conditioner with monthly sales of nearly 20,000 units ranked fifth in the sales list. The sales gap with the fourth Xiaomi is a bit big.

Oaks’ new 1.5-horsepower energy-efficient 1-horsepower inverter heating and cooling air conditioner, like the above four, is a 1.5-horsepower cooling and heating inverter air conditioner. The new level of energy efficiency, the best use area is 15 to 23 square meters. The compressor’s circulating air capacity is up to 680 cubic meters per hour.

Oaks 1.5-hp inverter heating and cooling air conditioner is a new level of energy efficiency, with an APF value of up to 5.27, which is consistent with the energy efficiency of the third Hualing air conditioner. After the manufacturer’s actual machine test, compared with the original level 3 energy efficiency, the new level 1 energy efficiency can save about 160 yuan/year in electricity bills.

The cooling power of the new 1.5-horsepower level 1 energy-efficiency inverter air conditioner is 810W, and the heating power is 1260W. The current reference price of the new 1.5-horsepower level 1 energy-efficiency inverter air conditioner is 2399 yuan, which is the same price as the second-place Midea air conditioner. Compared with the third-place Hualing air conditioner, which is also the new-level energy efficiency, the price of the Oaks air conditioner is a little unkind. This may also be the main reason why the sales gap of the Oaks air conditioner is wider than that of the fourth-place Xiaomi air conditioner.

The above five air conditioners belong to 5 brands respectively. The sales volume of the first place Gree is twice that of the second place Midea, which shows how popular Gree air conditioners are. Overall, the editor recommends choosing Gree air conditioners, and the performance and after-sales are the most trustworthy. What do you think, which air conditioner is the best? Welcome to comment and leave a message. If you like it, please pay attention, thank you!

Hainan proposes to ban the sale of fuel vehicles in 2030. Is there a new opportunity?

  The first in the country! Here it is proposed that the sale of fuel vehicles will be banned in 2030! New opportunities are coming?

  In December 2020, the Central Economic Work Conference set the goal of "our country’s carbon dioxide emissions strive to peak before 2030 and strive to achieve carbon neutrality before 2060."

  In the context of the "double carbon" goal, the popularity of "new energy vehicles" continues to soar: from January to August this year, the production and sales of new energy vehicles have reached 1.813 million and 1.799 million respectively!

  At the same time, a ban on the sale of fuel vehicles has also been put on the agenda. As early as 2019, Hainan Province released the "Hainan Province Clean Energy Vehicle Development Plan", which was the first in the country to propose a ban on the sale of fuel vehicles in 2030.

  When achieving the "double carbon" goal becomes the active choice for industrial and urban development, and when technological change is surging, what opportunities and challenges are brewing in the future of new energy vehicles?

  CCTV Finance’s "Dialogue" program invited Wan Gang, Vice Chairperson of the National Committee of the Chinese People’s Political Consultative Conference and Chairperson of the China Association for Science and Technology, Feng Fei, Governor of the Hainan Provincial People’s Government, and Wang Guoqiang, Director and Deputy Secretary of the Party Committee of China First Automobile Group Co., Ltd., to the World New Energy Vehicle Conference to answer these questions.

  Why ban the sale of fuel vehicles?

  Although the market share of new energy vehicles is getting higher and higher, as an "old qualification" that has existed for so long, do fuel vehicles really need to be banned?

  Feng Fei, governor of the Hainan Provincial People’s Government, explained: "There are three main considerations. The first central government has requirements, the strategic positioning of three districts and one center. One of the districts is called the Ecological Civilization Experimental Zone, and the central government has proposed a relatively high positioning. Therefore, we regard energy conservation and environmental protection of automobiles, and the large-scale popularization of the use of new energy vehicles as an important strategic direction. It is also as the construction of ecological civilization. We call it one of the four landmark projects."

  "The second consideration is that Hainan has a need. Blue seas, blue skies, green waters and green mountains are very scarce and important resources in Hainan. Hainan’s ecological environment can only get better, not worse."

  "The third future has prospects. We have been thinking about the free trade port in Hainan, including what kind of development model and form the industry in Hainan will be. We need to plan for the future and achieve leapfrog development. The development of new energy vehicles is a very important direction representing the future. It turns out that I am doing economic research. If a new technology and new product accounts for 1% of the market share, it may be a leap and a qualitative leap. Now we see that new energy vehicles have far exceeded such a hurdle and become a new industry with enough business models and sufficient internal motivation for development. Therefore, I think the new energy vehicle market in Hainan may be the fastest growing market in the country in the future."

  Wang Guoqiang, director and deputy party secretary of China FAW Group Co., Ltd., went on to express his willingness to work together as a service provider for this goal: "By 2025, the sales of Hongqi cars will exceed 1.20 million, and the new energy vehicles will be more than 500,000. By 2030, it is in line with our goal of banning the sale of fuel vehicles in Hainan Province."

  Is the era of fuel vehicles really coming to an end?

  With clear goals and ambitious blueprints, is the internal combustion engine really about to be completely phased out? Will the era of fuel vehicles be gone forever? What challenges will this bring to the manufacturing side?

  Wan Gang, vice-chairperson of the National Committee of the Chinese People’s Political Consultative Conference and chairperson of the China Association for Science and Technology, said: "Many people say that in the end, the internal combustion engine will be eliminated. I say that this is a very long process, and life and death will inevitably occur in the long river of history. But as far as I can see, it will still play an important role in the next 20 or 30 years. Let’s not talk about the heavy-duty internal combustion engine. In fact, even the light-duty internal combustion engine of our cars will continue to innovate, and there are many things that will happen in the future. That is to say, in the future, you may be able to drive 100 kilometers with a liter of oil after an extended-range engine is installed, which will also reduce the user’s mileage worries. Of course, it is also a competition, and the functional efficiency of the battery’s fast charging and discharging is also

  As for the manufacturing of new energy vehicles in the "double carbon" era, Vice Chairperson Wan Gang proposed: "Reduce energy consumption through intelligent manufacturing. Reduce carbon emissions in the manufacturing process through material conservation and low carbonization. In the design process, it is necessary to take into account its recycling and utilization, forming a circular economy. In this way, the whole cycle of carbon emission reduction can achieve the low-carbon development of the entire industrial chain of our automobile industry."

  Future | The future of new energy vehicles? Draw it for you

  Adults are planning, children are imagining. In addition to rational design and conception, in the face of future new energy vehicles, we also need inspiration from children to fly.

  One of the paintings aroused the curiosity of Vice Chairperson Wan Gang: "What does this look like? Like a Mars rover. It has four wheels that can drive autonomously, and it adds a small compartment to the rover, with people sitting in it. I don’t know if you can see it. What is the difference between these cars and the traditional gasoline cars we usually sit in? It doesn’t have a big nose. Our generation is already familiar with it. The internal combustion engine is always installed in the car. It must be installed in the front, so this car must have a big nose. And in the minds of these children, the car of the future is infinitely malleable to them. Twenty years later, they are the car producers, and they are also the future users of the car. Little designers’ fantasies about the future may be our goal in the future. "

  The environment shapes the times, and the times affect industries. Every change makes some former partners history, but it also brings us new friends, lives, and opportunities.

"Celebrating More Than a Year": "Invading" History with Modern Values

  The end of 2019 is approaching, and just as people who have been busy for a year begin to lament that "the dead are like a husband", the broadcast of the online drama "Qingyu Nian" (director: Sun Hao; screenwriter: Wang Tie; original novel: cat; starring: Zhang Ruoyun, Li Qin, Chen Daoming, Wu Gang, etc.) leads people’s thoughts to a farther past and future, and leads them to experience an adventurous journey of choice and change. The word "Qingyu Nian" alone is enough to hit the hearts of people who have no time to think about themselves. It is not a witty and funny character name, but a real theme expression. The thirst and hope for life are contained in the three words "Qingyu Nian".

  Of course, the reason why "Qingyu Nian" is popular is not only the depth of the theme, but also the experience that its quality "emotion" gives the audience. In fashionable words, this drama is "interesting and informative".

  The concept of "emotion" is found in the classical literary theory "The Heart of Literature and the Carving of a Dragon". The author Liu Xie proposed "writing for the sake of love". "Love" is a word with rich connotations, which not only includes human emotions, but also contains the meaning of "emotion", which refers to the ideological content or values contained in the work.

  On the emotional level, the creators of "Qingyu Nian" are not satisfied with telling a simple love story that transcends time and space, but strive to show various emotions in life. For example, the main character Fan Xian’s teacher-student relationship with the ancient people, love, friendship, family affection, etc., these emotions show the complexity of life, making the assumed situation of the story have a sense of reality. What is commendable is that the "love" in the play also rises to the level of "emotion". The opening scene of the first episode was told by Zhang Qing, a college student, to establish a higher concept for the story: "The true meaning of this story is: cherish the present and live for the good." The content of the story "The collision of modern ideas and ancient systems" is essentially the collision and confrontation of values. " This conflict of values in "Qingyu Nian" becomes the biggest driving force for the plot. The protagonist, Fan Xian, is a small character with big feelings. He upholds the self-awareness and modern concept of "finding what you want to do and living for yourself" and "everyone is equal", and fights against the oppression and inequality under the ancient system. The expression of ideas and values determines the height of a work. On the other hand, there are too many online dramas in the market, but they have been destroyed by low ideas, single values and even barbarism.

  The interesting thing about "Qingyu Nian" is not only that it is rich in emotions and lofty in concept, but also that it gives full play to the expressive power of audio-visual means, providing the audience with a rich audio-visual feast. Expressing meaning through sound, color and picture is the basic function of film and television art. While wrapping emotion and meaning, the pictures and sounds of film and television dramas will also form an aesthetic characteristic in audio-visual, just like the literary talent of articles, which is the "acquisition" of film and television art. It plays a very important role in the situation creation and the transmission of "emotion" in film and television dramas. If there is "emotion" but not "acquisition", the work will inevitably be preaching, making people feel dull. A film and television work can only give people a beautiful enjoyment and inspire profound thinking if it is "full of emotion". "Qingyu Nian" is a work that radiates audio-visual "talent". The scenes, props, and costumes in the film are beautiful and have a great sense of history, which lays the foundation for the audience to enter the real experience of the assumed situation; the camera shoots from a variety of angles, and more motion lenses are used, which makes the picture more dynamic; the lighting layers are clear, and the character’s sense of shape is prominent; among them, the action design and lens performance of the chasing and martial arts scenes are very impactful. There are also the exquisite performances of old actors, young actors, and young actors, as well as the carefully produced and designed voices. These factors combine to give this online drama a very strong "cinematic feeling", and the audience can experience the visual beauty at the same time, as if they were on the scene.

  As an online drama that focuses on audience experience, "Celebration of More Than a Year" combines elements such as travel through time, science fiction, suspense, martial arts, Machiavellian, comedy, etc., setting a benchmark for the creation of online dramas. However, looking at its details, there are still many shortcomings. For example, the screenwriter uses modern and ancient concepts or language differences to create a humorous effect, but some homophonic stalks inevitably make people feel that they are not very advanced and ingenious enough. Another example is the character of the protagonist Fan Xian, who has modern advanced concepts and three views, but his literary talent is displayed by writing a shocking novel "Red House", and copying Du Fu’s entire poem "Climbing High" at the Poetry Competition. Although the other characters in the play lived in an era earlier than Cao Xueqin and Du Fu, the audience can understand their astonishment and amazement, but for the protagonist with modern concepts, such "unscrupulous" trampling on other people’s intellectual property rights is obviously not logical. For example, perhaps because there is a huge adaptation plan behind it. After the first season is played, the key plot has not yet appeared, and it has been laying the groundwork for the later plot and explaining the characters. For the audience who has not read the original novel, it seems too verbose and the progress is slow.

  The first season of "Qingyu Nian" has not yet been broadcast, and it is too early to say for sure. But what is certain is that it has taken the first step to success by introducing most viewers to a different experience situation by radiating emotion. Through this drama, we can see the characteristics of a "popular" online drama: interesting and informative. "Interesting" does not mean blindly catering to the audience, relying on vulgar humor to win attention. "Material" refers to expressing rich and real emotions and values with the spirit of the times through beautiful and eye-catching audio-visual "entertainment".

  "Qingyu Nian" is not over yet. Whether for the people in the play or the audience, there are still many unknowns, and the adventure continues.

What do domestic games rely on to become popular overseas?

Original title: Rich cultural connotations, advanced technical level, precise demand control –

What do domestic games rely on to become popular overseas?

The overseas version of "Gu Jian Qi Tan" has been on the top of the international well-known game platform Steam hot-selling list for 3 days; "Yuan Shen" in the role of "Yun Jin" opera "Goddess Hack View" has been played on the overseas video platform YouTube for more than 7 million; mobile game PUBG MOBILE has set a record of 600 million downloads and 50 million active users in a week… In recent years, domestic games have been recognized and loved by more and more overseas users.

Which domestically produced games stand out better, how do they capture overseas user requests, and how can Chinese game makers go further as competition intensifies in the overseas gaming market?

"So beautiful it makes me cry"

At the exhibition site, there were people with golden wigs and vermilion masks diagonally, with cool shapes; some people had iconic red rabbit ear knots and waist-hanging prop bags on their heads, which were cute and full of vitality; some people wore gold, white, and black interactive robes, holding pipes, like noble and graceful gods… They wore exaggerated costumes and played the characters in the game "Yuan God" to express their love for this game.

In July this year, at the Japan Expo, a comprehensive animation exhibition held in Paris, France, the domestic game "Yuan Shen" was in the limelight, and there was an endless stream of animation enthusiasts and gamers in front of the booth. In order to get the peripheral gifts of the game, enthusiastic players lined up across half of the exhibition hall. The surrounding gifts were all sold out in just an hour, and those who came late could only regret returning.

In recent years, many domestic games have become popular overseas, from "Yuan Shen", which uses open-world role-playing as a selling point, to "Ghost Valley Eight Wilderness", which focuses on national style cultivation, and then to the martial arts style action game "Naraka: Bladepoint"… These works attract the attention of foreign players with unique and attractive Chinese cultural elements.

In the game character settings, "the original god" insisted on using Chinese names instead of English names, so that some overseas users impressed, and even set off a wave of learning pinyin overseas, YouTube a "original god" Chinese name pronunciation teaching video harvest over 2 million views.

"When our thousands of years of traditional culture is expressed through new technologies, it will become more intense and dynamic, and it will be more attractive to overseas people," said Chen Yu, vice-president of Tencent and president of the Photonics Studio Group. "In the past, we were improving our technical capabilities. The next step is to build our own IP universe to help game products continuously improve the breadth and depth of the IP matrix."

On Twitter, a Japanese user named "Harakami Kanji Research Institute" is very keen to explore the Chinese cultural elements in the game. What this player often does is to unearth some meaningful Chinese characters and sentences in "Harakami", and translate them into Japanese by looking up ancient books and combining his own understanding, so as to explain the meaning to more Japanese players.

The costumes, gestures, and lyrics of the game character "Yun Jin" integrate traditional Chinese opera cultural elements with the game’s own unique style. As soon as it was launched, it was deeply loved by young people at home and abroad, and it also made many overseas players interested in Chinese traditional opera.

"Her voice is so pure and peaceful. I like to listen to her sweet singing." "Chinese opera is music like gold."… The video has been viewed 7.22 million on YouTube.

"As a mass entertainment medium, it is difficult for games to carry the heavy accumulation of opera art over thousands of years," said the production team of Yuanshen. "But it is also very meaningful to let more people know traditional Chinese opera in a way that overseas players are willing to accept, and then to contact the true essence of opera culture."

"Continue to surprise users"

Behind the cultural appeal of the game is the continuous innovation of the research and development side. According to Liu Wei, president of miHoYo, the company that produced and distributed "Yuan Shen", "making works that can be loved by users from different regions and cultural backgrounds is itself full of challenges, and miHoYo’s approach is to keep up with market demand, continuously increase investment in technology and content, and continue to surprise users."

Disassembling the development process of "Yuan Shen", Liu Wei talked about that games as digital cultural products cannot be separated from the construction of an industrialization system. miHoYo has established a special research team within the company to undertake the responsibility of catching up with the industrialization level of international cutting-edge manufacturers and exploring new technologies. miHoYo has also established R & D centers in many countries and regions to attract global scientific research talents, build an industrialization pipeline, and improve product quality and production efficiency.

After long-term technical accumulation, "Yuan Shen" has made a breakthrough in client side technology, and pioneered the simultaneous launch of multiple platforms, which can be used on PS, iOS, Android, PC and other platforms to meet the usage habits of different game groups.

"Whether a game is successful or not, whether it is fun or not, and whether it can bring pleasure to players are the most direct criteria." Li Xuan, a game teacher at the Future Media Studio of the Central Academy of Fine Arts who has participated in the production of many games, believes that excellent gameplay design is an important prerequisite for a game to be "fun".

In terms of gameplay design, "Yuan Shen" transplanted the open-world characteristics of the computer and host to the mobile game, encouraging free exploration in the game world and greatly enhancing user stickiness.

Under the influence of factors such as the peak of domestic user growth and shrinking version numbers, going overseas has become an important source of growth for China’s game industry. Data show that the actual sales revenue of China’s self-developed games overseas market reached 18.013 billion US dollars last year, an increase of 16.59% year-on-year, of which mobile game revenue was 16.09 billion US dollars, an increase of 21.8% year-on-year.

"Going overseas is one of the hot topics in China’s game industry in recent years. The rapidly growing overseas market can bring many opportunities to China’s game industry. At the same time, the international market is relatively mature. Going overseas will force the domestic game industry to improve its independent research and development capabilities and improve product quality," Chen Yu said.

Chen Yu shared a story: PUBG MOBILE mobile game R & D team went overseas to participate in a campus competition. After entering the auditorium, the host introduced them as the developers of the game. The enthusiasm of the audience was quickly ignited, and the cheers went up and down. "Like a sports star entering the arena, I feel very excited." He said, "In the past, Chinese players played foreign games, but now many domestic manufacturers, including Photonics, have gradually gained recognition from global users. As practitioners, it is very fulfilling."

"And target a bigger market."

The group of players who invest more time and energy in games tends to be concentrated in the console and computer side, and foreign manufacturers have paid relatively little attention to mobile end gamers in the past few years. "The game needs of mobile end players with limited energy and more fragmented entertainment time have not been well met. Domestic game manufacturers have seized the opportunity and achieved breakthroughs in this part of the gamers first," Li Xuan said.

However, with the popularity of domestic mobile games overseas, more foreign manufacturers have begun to pay attention to mobile end games, and the market competition has become increasingly fierce. "It is not enough to only attract light players, but also to target a larger market and attract more heavy players," Li Xuan said.

Heavy gamers are known in the industry as core gamers, who usually have a "tricky taste" and have higher requirements for game quality. "It is the dream of many practitioners to get the recognition of core players and make a high-quality game. Almost every Chinese player and Chinese game producer is eager to see a high-quality masterpiece made in China," Li Xuan said.

"Overall, we still have a certain gap with the top R & D companies on the PC side and the host side. The improvement of R & D level cannot be achieved overnight, and it needs to be accumulated step by step." Chen Yu said, "The gap is gradually narrowing."

"The Dyson Ball Project," a domestic indie game released last year, is a rather "hard-core" sci-fi-themed business simulation game. Since the release plan was announced, many foreign users have been looking forward to it. This kind of game is not popular, but "The Dyson Ball Project" has proved itself to players around the world.

The game setting with the concept of physics, the realistic and elegant art style, and the abandonment of the game mode of "confrontation" that encourages players to actively explore… These characteristics have allowed the game to maintain a high praise rate of 97%, making it one of the most praised games on the Steam platform. Players from different cultural backgrounds did not hesitate to praise themselves, and left messages expecting the game to provide more language support and richer content gameplay.

He Wei, a professor at the School of Arts and Media at Beijing Normal University, believes that Chinese games have strong operating capabilities in overseas markets, while other links in the industry chain are relatively weak. Through the innovation and exploration of the profit model of mobile end game products, China’s game industry has achieved a curve in output value, but in other links of the game industry chain, such as software and hardware infrastructure, game research and development, distribution, channels, etc., it has not yet reached the leading level.

"This requires the upgrading of the game industry chain. In the past, our industry chain was still a relatively traditional production method similar to a manual workshop, but under the new global collaboration model, we need to set up different studios around the world to work together across types of work, countries and time zones to complete projects, which will help us continue to improve the team level." Chen Yu said.

Industry insiders point out that technological progress and cultural integration have brought the distance between global game enthusiasts closer, and also created more diverse demand. Chinese game makers must not only conduct in-depth research on overseas markets and gain timely insight into changes in target group preferences, but also be prepared to establish a global presence from the beginning of Product Research & Development, accumulate loyal users with stable product quality, and move towards the journey of upgrading from a single hit to a global IP.

Huawei AITO jointly created the new M7 Ultra model, which will break through 30,000 units in 20 days

2024-06-21 10:27:34 Author: Yao Liwei

AITO asked the new M7 Ultra models listed 20 days to break through 30,000 units, while the delivery has broken 10,000 units, creating China’s new power model delivery record. The car was released on May 31, providing four configurations, the official guide price 28.98-32 9,800 yuan, at the press conference last month, Huawei car BU chairperson Yu Chengdong said that in order to achieve the listing on the delivery, AITO has pre-produced 10,000 new cars.

The new M7 Ultra has a new upgraded Shuyun seat, made of Nappa leather, and supports double beach chair mode, large flat mode, etc. In addition, it is also equipped with "new star ring scatter" and flagship 192-line lidar and HUAWEI ADS 2.0 technology. It is expected to be upgraded to HUAWEI ADS 3.0 in the future.

There are four optional versions of the new car: the rear drive smart driving version has five seats (289,800 yuan), the rear drive smart driving version enjoys six seats (309,800 yuan), the four-wheel drive smart driving version has five seats (309,800 yuan) and the four-wheel drive smart driving version enjoys six seats (329,800 yuan).

Seeing the director being excavated with my brother, with the popularity of "Hua Qiangu", Marco’s new drama is matched for the newcomer?

There are many beautiful men in the entertainment industry who are suitable for ancient costumes, but there are not many who can still look good after taking off the ancient costumes. Marco is such a representative. In "Hua Qiangu", with the corner of the first beautiful man in the Six Realms "Killing Qianmo", Marco has attracted countless fans, but after a short period of glory, Marco has not caused more splashes in the entertainment industry. Now the dress is slightly thin, and it is not easy to create more glory from the appearance.

From the first time Hua Qiangu saw him, he could tell how amazing "Kill Qianmo" was. He directly shouted "Kill Sister" and muttered to himself, "Sister is so beautiful, but her breasts are so small." Such an evaluation would definitely make a man angry, but it was a rare compliment to Kill Qianmo, who was so beautiful, and because of this, he had a cold temperament and a little more pity for Xiao Gu.

But unfortunately, after the success of killing Qianmo, it was a temporary ceiling for actor Marco, and after that, all the labels about Marco could not be separated from "Sister Hua". After that, Marco also made different attempts, acting in the rich second generation in modern dramas, also acting in youth blood dramas, and also exploring in suspense dramas, but unfortunately there were no more splashes.

In the suspense drama "Breaking the Cocoon" that just went LIVE, Marco starred as a special character, playing the attending physician of neurosurgery, a handsome guy in the ascetic department, Wen Bai, and the forensic doctor Jin Lingyi’s teacher and friend have a little different feelings, but this time Marco has no aura, and can only play a supporting role for the newcomer Zhang Yao. After taking off the ancient costume, Marco’s shape is slightly thin, and there are not many eye-catching places. In addition, the character itself is a bit cold, and it is difficult to give people a good impression at first glance.

On the contrary, the role of Wenbai itself is full of expectations. Judging from the current broadcast plot, he and the male protagonist Tan Jingtian played by Zhang Yao have many common interests and hobbies, and even nightmares are similar, which makes people curious about their relationship. However, from the perspective of the debut time and status in the circle, it is indeed a bit overkill to let Ma Ke play a supporting role for the rookie actor Zhang Yao, which is probably why the drama specially marked the special role.

Regardless of Marco’s embarrassment in the play, "Breaking the Cocoon" is a slightly interesting suspense drama. The biggest selling point is naturally the insect crime-solving method, which finds clues related to insects from unremarkable cases and uses the professional knowledge of the male protagonist to assist the police in solving the case. This novel and fascinating way of expression is a big point to watch. But the stereotype that this drama does not escape is that it unilaterally exaggerates the role of this place from which direction, and treats other people as decorations. How to balance the weight of the play is still debatable.

In fact, many people only know the embarrassment of Marco after he became popular, but they don’t necessarily know the anecdote about his entry into the entertainment industry. Marco’s older brother, Maher, is also an actor. Although he has no particularly impressive roles so far, he is a supporting role in Guo Jingyu’s series. He has appeared in "Red Lady", "Dog Stick", "Brave Heart" and "Great Yangge". After his brother was admitted to the Beijing Film Academy, he accidentally took his younger brother to meet the director. He didn’t expect that Marco would be accidentally photographed and enter the entertainment industry. Before starring in "Flower Qiangu", he had played Xiaoxue’s "Gossip Boyfriend" in "Family with Children".

The two brothers bravely ventured into the entertainment industry, and it stands to reason that they could support each other, but their appearance was too different, and the pace of development in the circle was also inconsistent. Compared with his brother, Marco was obviously lucky, at least he had been a big hit, but unfortunately, the role of "Killing Qianmo" was not enough for him to eat for a lifetime, and the flat taste after the explosion was estimated to be not easy to endure. However, due to the limitations of his appearance, it was estimated that it would be difficult for him to become popular, so in addition to playing a small supporting role in a down-to-earth manner, he had already found his own happiness. In 2018, he successfully proposed in "The Most Beautiful Crew", and he had successfully hugged the beauty back. I don’t know if Marco can break through next, but I really look forward to him leaving the label of "beautiful" and "handsome" and relying on his acting skills to find a different path. Text/Red Queen

Byd Han will start the first anniversary OTA upgrade on July 19th.

  [car home Information] A few days ago, we learned from BYD’s official Weibo account that the Han model will start its first-anniversary OTA upgrade on July 19th. BYD Han is positioned as a medium-sized and large-sized car, and currently sells five configurations, among which Han EV (parameter picture) has three configurations, and the price range is 229,800-279,500 yuan; There are two models of Han DM, and the price range is 21.98-23.98 million yuan.

  According to the official OTA update, this update mainly adds the following functions:

  1. Add HUAWEI HiCar function to improve the convenience of car-machine interconnection;

  2. Add the function of RPA remote remote control parking assistance system to provide a better parking experience (suitable for Han EV flagship model with automatic parking function & distinguished model);

  3. Increase the function of rhythmic music atmosphere light in the car to optimize the atmosphere inside the car (suitable for vehicles equipped with interior atmosphere light function, Han EV flagship type & distinguished type, Han DM distinguished type);

  In order to ensure the safety of your car during the upgrade period, the vehicle will be temporarily unable to drive during the upgrade period. The estimated time for this upgrade is about 30~80 minutes. Please plan reasonably and reserve time. (Compile/car home Zhouyi)

Huawei P70 Exposure: Image System Upgrade

The release of Huawei Mate60 series has aroused widespread concern. Although Huawei has not made it clear, many news reports show that Mate60 series will be equipped with Kirin chips. This also shows that Huawei has got rid of US sanctions and returned to the right track. According to blogger @ Factory Director Guan, Huawei P70 series is expected to be released at the end of the quarter of 2024. Although there is no P70 series with Kirin chip, netizens speculate that Huawei P70 series will continue to use Kirin 9000s chip.

In addition, it is said that Huawei’s P70 series video system hardware has made progress, and it has started to use brand-new algorithms. It is expected that this generation of P70 series will bring surprises. The netizen also asked "whether the image algorithm of P70 will be decentralized to Mate60 series", and the blogger replied "No". Huawei P60 series is equipped with a brand-new super light variable main camera, and the physical aperture supports ten-speed adjustment. With the periscope telephoto camera and super wide-angle camera, it can meet various daily shooting needs. Huawei Mate60 is equipped with a super-light-changing main camera, and the physical aperture supports ten-speed adjustment. With a periscope telephoto camera and a super wide-angle camera, it can meet a variety of daily shooting needs.

(reporting)